Salon Owner Evo Revo Show

Key Takeaways:04:50 - Ideas & Sticky Notes06:41 - The head trash of delegating10:28 - The guilt of delegating19:00 - The handoff while delegating22:00 - Delegating ownership instead of end goals28:20 - You and I together, not You vs. IQuotes:“One of the biggest problems I see in Salon Owners is that they don't delegate enough.” (06:08)(Jason Everett)“Your job as the leader and owner is to empower other people to be better at things.” (8:59)(Jason Everett)“Be really grateful for your team all the time.” (10:45)(Jason Everett)“The handoff is very important for delegating to be done effectively.” (Kayla Swanson)(19:00)

Takeaways:03:31 - The definition of inflation07:04 - How to know if you're charging a good amount as prices for everything rise08:18 - When's the last time you raised your prices?11:02 - Why NOW is the best time ever to raise prices20:00 - The rule of 72Quotes:“You've got too much money chasing too few goods.” David Phelps (03:50)“Because you can only feel like, you know, what, push prices so much, right?” David Phelps (05:53)“if you just understand that there are people who will still have money through this entire process, they will continue to pay a high end premium for services. And when you get focused on the lowest income people that are leaving and you're worried, that's everybody, it's usually not everybody. Usually it's less than 10% and you need to continue to keep your elevated experience so that the people who have money can continue to get their services.” Jason Everett (14:05)“Owning your building is a great way to like, fix your rent.” Jason Everett (18:57) Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:06 - The Sales Desk03:49 - The sales desk structure 04:45 - Do you need a sales mindset shift?08:12 -The “People also bought…” model14:39 - How to incentivize both stylist and front desk to sell retail togetherQuotes:“I don't sell. Sell's a dirty four letter word that we don't talk about.” Jason Everett (01:44)“That sales desk person's job is to not only follow up on everything that, that the stylist set or the nail tech set or the aesthetician set, but also to say, is there anything else that would make your life better between now and our next visit and make sure they walk out the door with anything that makes their life better from the salon, from the spa, from the nailer, from whatever that makes their life better.” Jason Everett (06:38)“I'm freaking out that I don't give credit to the right people. I don't wanna give it to the stylist. I don't wanna give it to the front desk. Who gets the credit?” Jason Everett (12:22) Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:31 - What schools are teaching03:46 - “I am a commission salon but…”08:34 - Are you training your staff to leave?14:15 - Getting lazy while booth renting23:11 - Additional benefitsQuotes:“We're actually seeing people recruit renters and get 'em back into commission salons because people are realizing it's not quite what they thought it was cracked up to be” Jason Everett (01:39)“A lot of times commissioned salons are not providing the resources that they need to be and people are going” Jason Everett (08:23)“There are plenty of people that have stylists that make more money as stylists than most salon owners do” Jason Everett (17:23)“Your job as a salon owner is to create systems for your staff to take advantage of for themselves.” Jason Everett (19:19)

Takeaways:02:22 - Are you creating a future walkout without knowing it?03:30 - How to create your ideal staff avatar06:55 - How to start and finish the perfect job ad09:56 - Using a sizzle reel16:48 - The split test19:16 - A non-traditional hiring styleQuotes:“The very first step is you gotta get clear about who am I actually wanting to hire so that I write the job posting appropriately.” Doug Campbell (04:50)“You either screen in the interview process or you let your job add screen for you” Jason Everett (05:40)“All of a sudden you have separated yourself from 95% of the job posts that are out there because it's actually written in a way to attract the right type of person” Jason Everett (09:32)“Hey, would you like to be paid to get your master's in hair?” Doug Campbell (20:47)

Takeaways:02:24 - Arizona Ice Tea08:38 - Automated tools for the salon11:16 - The biggest cost to business owners14:04 - The Profitable BackbarQuotes:“And so they've been able to reduce their number one cost, which is employment.” Doug Campbell (03:46)“Hey, deal me whatever hand you want to deal me. And I will do whatever it takes to win” Doug Campbell (05:47)“They've literally reduce their workforce, used more automated tools inside their business to create more efficiencies, to keep their price down and still deliver a product to the consumer.” Jason Everett (06:32)“Now all of a sudden, instead of you having to giant create this giant Excel spreadsheet before you order your color, your color's ready to order, you know exactly what you have on hand, what you need, how much color's being used. It's very, very efficient, all thanks to an innovation in technology like salon scale” Jason Everett (13:36)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:07 - The goods and bads of commission vs. rental salons04:06 - The lies of marketing 06:18 - The reason to work as a booth rental stylist 07:00 - Are you really keeping your money?10:17 - How people become salon owners14:15 - Are you really spreading cost evenly?Quotes:“It becomes this like big ad campaign that says keep 100% of your money, which is a blatant lie” Jason Everett (03:13)“Honestly, at the end of the day, if you think rent's your biggest expense, apparently you're not paying tax.” Jason Everett (07:30)“I mean, you gotta realise it is people say, I wanna be my own business owner.” Doug Campbell (09:20)“If you want to be able to build real wealth that comes from creating commission wealth” Jason Everett (10:42)“…And the thing that they say is that it really made me lazy. It like one, I didn't realize how much other stuff I just have to do, but then, because I didn't have parameters around me.” Doug Campbell (12:37)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our  FREE FB Community

Takeaways2:00 - Tips vs. income4:30 - Going independent to not report tips5:20 - Venmo13:30 - How salon owners use tips14:50 - No one cares about your effort16:30 - The harm of cashing out tips dailyQuotes“People under report their actual income because of tips and it leads to people not knowing how much income can be earned in this industry.” Jason Everett (2:58)“It keeps them small indefinitely.” Jason Everett (14:00)“Them having the discipline of waiting two weeks to get those tips in their pocket will help them to manage that better.” Doug Campbell (17:20)

Takeaways1:45 - The kiss of death in salon ownership3:08 - Capacity limitations4:12 - The buying back principle6:20 - Giving employees the opportunity to rise13:00 - The confidence game15:00 - Capacity bottlenecks21:00 - The “hit by a bus” plan Quotes“If I'm not behind the chair, can I really fill a full time schedule?” Jason Everett (2:25)“You're the architect of your business.” Doug Campbell (4:24)“In the beginning, you're doing it all” Doug Campbell (5:58)“How many people do I need to put in place to generate the revenue to replace me as I pull out” Doug Campbell (13:28)“The hour or two that you spend with them will be worth hundreds of dollars later.” Jason Everett (14:20)

Takeaways:03:22 - Hire all the time05:10 - Humanizing the salon owner in terms of hiring process08:57 - Leverage your career pages10:26 - What does your hiring process look like?13:18 - The importance of creating a portfolio when hiring20:19 - Highlighting your staff25:33 - Personality assessments26:06 - Posting a mentorshipQuotes:“That you shouldn't just be like recruiting when you need to hire, you should be recruiting all the time” Matt (03:15)“I don't think there's a shortage of people who want to work. I think there's a shortage of incredible places to work” Jason Everett (17:10)“They started to really humanize their employees and starting to really change the way people start to apply” Matt (22:51)“We do personality assessments. Cause we wanna make sure that everybody feels really good about their environment in what they're working in” Matt (25:53)Links Mentioned:canvasme.comEvorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:01:44 - Big Mistakes of Hiring in General04:52 - Number One: Calling the school in a panic only when you need people05:35 - Number Two: Building a relationship by teaching something at the school06:51 - Number Three: You sell the salon too hard11:27 - Subtle sale13:24 - Get some help with your salon.17:15 - Number Four: Announcing yourself20:46 - Number Five: Giving Gifts/Bribes24:55 - Tips: Send your leadership team and staff in to go talk about your salon Quotes:“Creating and molding people into the right players that you want to have on your salon team” Jason Everett (02:48)“By teaching them what to look for, you're actually teaching them, at least for those that are interested in working for you” Jason Everett (10:33)“Give the school something useful. And as a byproduct of you educating them, they will want to work with you” Jason Everett (11:52)“I'm turning myself into the one being chased instead of the one chasing” Doug Campbell (12:41)“So when you train people up from scratch and you are the training organization, you will have a better flow” Jason Everett (15:39)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:34 - Condition yourself07:06 - Know your criteria and Position yourself08:33 - Have a systems10:25 - Ask yourself, do you own a job or a business?12:10 - Learning how to run like a Business18:24 - Know your worth22:17 - Have a negotiation Quotes:“Both realities exist and it's according to what you choose to see” Doug Campbell (08:26)“It's not that they're not smart. They just have not been exposed to the right information” Doug Campbell (14:53)“Don't stay in a place where no one sees your value, know your worth and know where you're valued. A diamond doesn't shine on the bottom of a cave” Jason Everett (18:35)“Value is constantly in the eye of the beholder” Jason Everett (19:12)“In business, all things are negotiable” Doug Campbell (22:26)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin ourFREE FB Community

Takeaways:02:43 - Understanding the transition process06:59 - Five levels of owning the salon09:03 - Levels of piecing out10:05 - What kind of salon owner do you want to be?18:00 - Creating generational wealth 19:40 - Different profit methodologies21:50 - The key is to have a plan22:50 - Always seek helpQuotes:“Partners start to come on when your business produces a healthy profit” Jason Everett (08:24)“Start with something” Doug Campbell (16:36)“Level yourself up” Jason Everett (18:43)“Your business's number one job is to produce cash” Jason Everett (18:53)“Pull out money as you're making money, you reinvest a portion, you pull a portion out and use that money to buy called cash flow producing assets” Jason Everett (19:42)“Take a certain portion of that and put it to work for you” Doug Campbell (22:16)“We believe every salon owner deserves to create wealth in their business” Jason Everett (24:11)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:51 - There's no reason to broadcast that you are raising your prices04:34 - Make sure that your staff knows what to say05:20 - Know the Law of Supply and Demand07:19 - Know how to calculate prices13:09 - Know the triggers and when to raise prices18:43 - Increase price means to increase value21:55 - Get the right abundant mindset24:55 - Train your staff to Level UpQuotes:“The profit is the reward for the risk that you took to go into business” Doug Campbell (06:39)“You gotta make sure that you're taking care of your business for your business to survive and thrive” Doug Campbell (08:18)“If you always deliver at a higher level than what you're charging. Then you're never overpriced. Doug Campbell (18:35)“You can increase your price when you figure out how to add more value” Jason Everett: (19:17)“Think about the client experience because that's the thing about people will exchange their money for, an experience all day long” Doug Campbell (24:37)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:16 - Roles of an influencer04:35 - Misapplication of information from influencers08:31 - Using KPI's (Key Performance Indicators)10:04 - When do you need to make "the" jump?12:30 - Tracking your business17:04 - Importance of getting direct feedback20:30 - Charging the right prices22:30 - Importance of getting a coach25:16 - Measure your Retention27:11 - Reach out, get some SupportQuotes:“Listens to influencers, but then taking the gradient back to where you are on your journey” Doug Campbell: (07:00)“They (influencers) inspire us to potentials that we have as artists and as hairstylist” John: (12:25)“Getting the right feedback at the right time in order to take the right actions to do it” Jason Everett: (19:42)”People do business with people they like” John: (21:47)“There is a plan for you to get not where you would like to be, but where you're supposed to be” Jason Everett: (29:19)“There is the right advice at the wrong time that will not help you, but the right advice at the right time will make you extremely successful” Jason Everett: (29:47)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:06:17 - They run out of a future with you07:17 - Offer business partnership opportunities08:47 - Grow people through your leadership team09:20 - Grow people into wanting to become shareholders14:36 - Asking the right question to know their entrepreneurial tendencies15:40 - Get a good non-compete agreement10:28 - Be true with your agreement22:44 - Hire right in the first place Quotes:“Because they feel like they've learned everything they've learned from you and they've outgrown you” (Jason Everett) (05:29)“So now they go from a culture mindset, they go to a profit mindset because you've got to educate them on what that looks like” (Doug Campbell) (09:22)“You can try to figure it out and do it on your own or you can join a team that you really connect with and get into an established salon that could open up multiple locations” (Doug Campbell) (18:15)“If you have a non-compete, you have to enforce it. I don't care if it's your favorite. Doug Campbell” (18:58)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:30 - Time vs. Money04:56 -The Business Owner is the architect 06:29 - Upgrading your Time11:55 - Delegate vs. Abdicate14:31 - Getting Leverage from using Software Systems17:08 - Whats your hourly rate?18:22 - Outsourcing20:44 - Upgrading your old habits22:09 - Evolve as a Business OwnerQuotes:“Time is our most precious asset and you can't buy more time” (Jason Everett) (02:38)“When you're a business owner, you've got to start to be the architect of your business” (Doug Campbell) (04:56)“When you're getting your time back, make sure that you're making good use of the time that you're getting” (Doug Campbell) (06:22)“In the beginning stages of being a business owner, you have to learn how to do everything” (Jason Everett) (15:24)“Your business owner habits are controlling the size of your business” (Jason Everett) (20:31)Links Mentioned:Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:58 - Four crucial things to know about hiring people05:23 - Creating an ideal staff avatar to follow07:37 - Writing the perfect job post 08:14 - Talking about the placement of new employees09:13 - Getting clear on your relationships15:28 - The 3 main things on keeping staffs23:48 - Budgeting and making Buckets27:18 - Creating a good cultureQuotes:“The more specific you get, the better answer you will get when you talk to people in a relationship” (Jason Everett) (13:21)“They gotta know what their path looks like and how I'm going to move forward in that” (Doug Campbell) (16:25)“As they get better, they start looking out the window” (Doug Campbell) (17:07)“Even though money is associated with all of this. It's not the first thing that people pay attention to” (Jason Everett) (19:41)“Get them to set their own goals based upon what they want to create in their life” (Jason Everett) (22:29)“Teach good habits” (Jason Everett) (25:06)“A culture of growth and a mindset” (Jason Everett) (27:22)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:02:43 - Staying up with your bank04:37 - Be Proactive08:16 - Be aware15:27 - Iteration of the ERTC20:14 - Do your own researchQuotes:“A lot of salons in our academy were very proactive and looked for local grants” (Jason Everett) (06:11)“Just be aware of where you're using it because that doesn't necessarily help you grow” (Jason Everett) (08:38)“I'm going to use this money to revamp things from a business standpoint so that my salon starts kicking out a good profit” (Doug Campbell) (09:07)“I want to use these grants to further my education, not just for me as the owner, but for my staff to employ more people, add more employees and create an amazing lifestyle” (Jason Everett) (11:57)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:  02:14 - Recruitment Issues in todays current state04:35 - Creating a Clear Program and Training06:46 - The importance of Role-Play to practice08:25 - How to overcome low-level conversation skills11:38 - About the “SALON TODAY 200 COMPETITION”17:09 - Implementing a new strategy21:02 -Tips on recruitmentQuotes: “What we've had to do is kind of sometimes unteach a little bit of what they learned” (Doug Campbell) (03:57)“If you're presenting an idea that's new or different, we like to see that you measured it in some way” (Stacy Soble) (16:03)“Usually people don't sit the submit button until the day that it's due” (Stacy Soble) (19:52)“Make your entire salon awesome” (Jason Everett) (24:54)Links Mentioned:Salontoday.comEvorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways: 02:48 - Benefits of using CBD08:45 - Misconception about CBD09:30 - CBD Massage11:24 - Bringing CBD in the salon for the right reason13:49 - Legal things you need to do in order to bring CBD into your salon20:23 - Processing payment and  the use of terminology for CBDQuotes: “I left everything because I was, and it was like, I either wanted to die with access to a plant that made me feel somewhat human” (Jordan Person) (03:40)“I think people need to bring it in for the right reasons” Doug Campbell) (11:24)“It's a powerhouse, there is a limitless potential” (Jordan Person) (14:52)“The more we can educate people on this so that we can get the value of this product out there in the market, I think the better” (Doug Campbell) (24:01)“I imagine next five or 10 years, it's going to be more and more mainstream as we look into it” (Jason Everett) (24:22)“Whether, CBD is something you want to explore now or you want to in the future. I think education is the key” (Jason Everett) (24:32)Links Mentioned:http://www.primalhealing.com/http://jordanperson.com/Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:13 - Getting back into education10:56 - Point system when getting a brand14:31 - Uncommon things that we're not aware of getting points18:07 - The Importance of education from your brand20:18 - How to Select the Right Educator22:56 - Tips on selecting an artist25:17 - How do you get resources26:21 - An artist in your backyard vs an Artist across the countryQuotes:“Education is the key to everything” (Carolyn O'Connor) (04:32)“Principles are true in all cases” (Jason Everett) (06:40)“You got to learn and to earn” (Carolyn O'Connor) (18:22)“In order to grow, you have to have the knowledge” (Carolyn O'Connor) (18:54)“It's so important for you to stay inspired” (Jason Everett) (26:02)“An expert is anybody a hundred miles away.” (Carolyn O'Connor) (26:35)Links Mentioned:coconnor@redkin.comEvorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:   03:11 - The fears and concerns in making the transition05:26 - Biggest mistakes at any salon consulting03:22 - Signs that you need to get out from behind the chair16:54 - How to maintain a beautiful relationship with the guest when you transition22:25 - The benefit of being in a communityQuotes: “You have to transition out of that to be able to make more money.” (Doug Campbell) (08:30)“The power of our community is like, they start to see people transition out from behind the chair.” (Jason Everett)(11:17)“You need to upgrade your impact.“ (Jason Everett)(15:14)“You have to transition from a me to a we idea” (Jason Everett)(19:27)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:25 - How television and media create negative imagery 04:59 - Fear is not real06:30 - Where do you sail your ship?09:41 - How to get a positive result16:51 - Are you teaching people to survive? Or to thrive?21:10 - Be Positive Optimistic24:35 - Wake Up, Make A ChoiceQuotes:“You must realize that fear is not real. It is a product of thoughts you create, do not misunderstand me. Danger is very real, but fear is a choice” (Jason Everett)(04:58)“There are dangerous things you can do, but you have a choice to be in a moment of fear or panic, or be in a moment of gratitude and excitement. “ (Jason Everett)(05:43)“The way that I see it is that all the good and bad things in your day are already out there. It's not that it was a great day or a bad day. It's according to what you saw” (Doug Campbell)(06:03)“Don't look for an excuse to quit, look for an opportunity to win” (Doug Campbell) (07:33)“Bravery is not the absence of fear, but it's the action despite the fear” (Jason Everett) (10:52)“Your subconscious is a powerful thing. What you feed it, is what it's going to live off.” (Doug Campbell) (19:02)Links Mentioned:Evorevopodcast.com  High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:11 - Finding a good lawyer for your business05:17- The two legal games that are happening in the salon and spa spaces13:09 - Identifying what environment you are operating in13:41 - Having a clear agreement with the people you're hiring24:00 - Knowing your role as an EmployerQuotes:“but ignorance is not an excuse” (Doug Campbell) (19:54)“Take the time to get the clear agreement, do the homework, get the agreement” (Doug Campbell) (25:56)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:07 - A couple of ways of getting started as a salon owner06:46 - Shifting from “how can you sell yourself” into becoming a leader09:22 - The importance of changing your brand name before hitting your first 50k10:23 - The process of recruiting and hiring14:06 - How to pay yourself properly and legally 21:47 - Building a code of honor inside the salonQuotes:“Shift that mentality from that it's on my shoulders to let's lift this thing, but my plan needs to get beyond me doing all the lifting.” (Doug Campbell) (04:43)“Make a shift in your social media to go from promoting yourself to promoting the salon” (Jason Everett) (7:55)“The sooner you clean it up, the sooner you do things the way you're supposed to do it” (Doug Campbell)(16:50)“Creating it together is such a huge cultural shift.” (Doug Campbell)(22:41)Links Mentioned:Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:43 - The “Insta Hangover”05:55 - Finding a balance and the community to be authentic online08:27 - Taking bad scenarios and turning it into education rather than a rant10:05 - Figuring out the actual emotion and intent in a social media post 16:00 - How Celene's stylists handle an upset client on social mediaQuotes:“People are tired of having fake connections.” (Celene Dupuis)(03:21)“So many of us do on social media what we wouldn't do in real life.” (Celene Dupuis)(05:15)“When I am the most emotionally charged that is the best time to share something BUT there has to be one layer of filter on it” (Jason Everett)(09:40)“We have put a mental health piece right in our training.” (Celene Dupuis)(21:29)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:04:08 - Living like an entrepreneur 10:16 - Why not having a plan is a bigger deal than you think 13:58 - Finding and training top talent 15:20 - Are you blocking our profit or just hoping it will come around?Quotes:“Yes you're going to have to work extra hard at the beginning but you should have a plan to make that temporary.” (Doug Campbell)(02:26)“Entrepreneurship is not for everybody.” (Doug Campbell)(05:20)“Your budget should be the decision on that.” (Jason Everett)(11:15)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:06:10 - How to create a code of honor within a growing team and what a code of honor is 07:25 - Stylists or wild stallions? 11:15 - Paying yourself as the owner for being the owner not BTC16:48 - What software is right for you19:13 - Are you greedy with new guests coming into the salon? Quotes:“The grass is not always greener on the other side and now they're on an island by themselves.” (Doug Campbell)(2:20)“One of the best things you can do is get an operating agreement for you as the ownership team.”(Jason Everett)(08:08) “He was still running a 10 chair salon like a singular booth rental.” (Jason Everett)(14:22)“The best thing you can do is set aside one day a week to work on the business.” (Jason Everett)(20:57)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:01:53 - Why Doug and his wife decided to own both salons and barbershops 07:40 - Setting up a proper culture in a barber shop 11:39 - How barbershops miss out on selling retail15:13 - The Art of Shaving in barbershops17:02 - How barbers should be selling retail 17:37 - All about men's skin careQuotes:“The idea is you got to set up a culture and a business where people can come in and do what they love to do, being an environment that's cool.” (Doug Campbell) (07:41)“Guys do want their problem solved.” (Doug Campbell)(17:01)“There is this myth that men don't buy retail.” (Jason Everett) (19:26)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:35 - How you should be paying yourself as an owner still working behind the chair 8:44 - The mistake of bringing shareholders in too early 14:17 - What percent of salons actually take some profit 21:49 - The financial and the creative partnerQuotes:“Do you have a wealth mentality or do you have a poverty mentality?” (Doug Campbell)(02:43)“What would it cost for you to replace yourself with another person?” (Jason Everett)(8:36)“Otherwise you have something that is not really a business, you have a job that you own.” (Doug Campbell)(13:30)“The reason you got in was to make money, so let's protect that money right off the bat.” (Doug Campbell)(17:26)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community

Takeaways:03:03 - The background of an amazing company Beauty Changes Lives04:33 - The various ways and people who might be shutting down a beauty career dream 07:00 - The types of scholarships Beauty Changes Lives offers and how to obtain one 11:42 - The importance of the financial information in the beauty industry and how it is lacking15:12 - The “Make Your Mark” campaign 21:50 - The goals and dreams for our industry Quotes:“We believe 100% that beauty changes lives.”(Lauren Conway)(03:04)“So we know that the public school system receives their funding based on their percentage of students that go into a four-year degree.” (Lauren Cnway)(09:31)“Once you know that, once you know the game is rigged against you..”(Jason Everett)(10:42)“So I think part of the thing is getting the scholarships out there, but with the scholarships, the education for people to understand what's truly possible in this career, in this career field.” (Doug Campbell)(12:49)“The goal is to let people know about all of the possibilities” (Lauren Conway)(15:30)“It is going to be a long road but it is a very worthy road to travel on.” (Jason Everett)(23:02)Links Mentioned:High Performance Salon WebsiteFREE FaceBook Community https://beautychangeslives.org/https://itstimetomakeyourmark.com/

Takeaways:03:02 - The MAIN issue salon owners all face revealed 04:14 - The curse of creative industries 06:36 - 9 key drivers to grow your business10:36 - The 3 things to fix in your business to drive it forward12:51 - Transferring BTC time to face time with your employees 19:09 - Importance of profitability Quotes:“We're really good at shiny object syndrome. Oh, that's fun. Let's start there. I've got a great idea. I'd like to serve my clients better. Uh, I want to an implement something new and before we know it, we juggling a hundred things” (Larissa Macleman) (03:50)“What's the result I'm going to get, because I think we can too easily want to do things because they're fun. They're cool. I can see that they can be better that we forget to go, how is this going to impact my business, right?”(Larissa Macleman) (07:49)“Do you want to be a service provider? Or do you want to be the business owner?)(Jason Everett) (11:50)“People just rely so heavily on the stylist to represent the brand rather than the brand representing the brand and the stylist to be a representative of the brand.”(Jason Everett)(21:15)Links Mentioned:Website -  https://highperformancesalon.comJoin our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:02:17 - How COVID affected the cancellation policy in salons07:58 - Is an online booked appointment a REAL appointment? 08:20 - A couple ways to solve the no show problem 13:56 - The importance of a “guest form”15:18 - The language of a confirmed appointment 18:13 - Should you cancel an appointment who is not confirmed? Quotes:“Before covid you had more authority to enforce”(Jason Everett)(04:30)“I think that the idea, instead of punishing them for doing it is how do we take care of them and procure them correctly when they book that online appointment”(Jason Everett) (05:18)“I want to talk about what's the sequence that needs to be set up so that whether you have your own software that does this, or they do it, there's a tool to make sure like a system to follow, to make sure that they actually show up for their appointment.”(Jason Everett)(11:25)“If you no show on me, that is my fault”(Jason Everett)(15:57)“True communication is the response you get, if you're not getting a response, you're probably not asking for a response.”(Jason Everett)(19:34)Links Mentioned:Website: https://highperformancesalon.comJoin our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:03:13 - How John DeMato got started in the photography industry 05:03 - What details in the salon to look for when taking shots of your salon08:40 - John explains how to use different angles and shots to tell a story in your salon14:30 - The curse of being an expert in the salon industry and how it may be affecting your social media feed17:17 - Tips for getting the best interaction candid shots from a professional photographer 18:43 - The 3 angels you should be getting for the perfect candid shots21:50 - What shots to ask a photographer to get if you bring one into the salon 24:15 - The importance of telling the story of the salonQuotes:“All of these things are what paint the full picture in addition to the human part”(John DeMato)(07:22)“It gets very boring.. Another thing of hair, great”(Doug Campbell)(09:56)“Don't fall into the trap of doing the same thing every time, what are the elements that”(Doug Campbell)(11:20)“It should be the whole experience from start to finish” (Jason Everett)(14:30)“Don't be satisfied with one photo”(John DeMato)(18:20)“Having other people on your team to know to instinctively come over and grab some shots for you.”(Doug Campbell)(19:39)Links Mentioned:Website - https://highperformancesalon.comJoin our FREE FB Community - https://www.facebook.com/groups/113597492523494John DeMato - https://www.johndemato.com/siy-headshot

Takeaways:01:40 - Are you comparing apples to apples when looking at booth rental vs commission?06:09 - How salon owners have disserviced their stylists with lack of info 07:22 -  Is booth renting owning a business or owning a job 08:09 - What is an entrepreneurial seizure 14:15 - Jason and Doug give a spreadsheet that shows the financial difference of booth renting vs. commission 16:00 - The ACTUAL apples to apples financial comparison of rental vs. commission salon25:05 - The value of a commission salons benefitsQuotes:“We have the answer for you and it's called… INFORMATION” (Jason Everett)(0:50)“The only way I see you doing better on the rental thing, is by accident or on purpose, not doing your taxes correctly” (Doug Campbell)(04:23)“If you're a booth renter, you're not a business owner” (Doug)(12:09)“People on islands do not create good things, people in communities create good things”(Doug Campbell)(8:45)Links Mentioned:Website: https://highperformancesalon.comJoin our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:01:22 - Are you rewarding yourself for being an owner? 03:05 - The 3 main types of income you should be pulling in as an owner07:30 - Are you paying yourself for behind the chair time as the owner?08:35 - Jason covers the various areas $ should go to calculate your stylists commission15:58 - Planning for profit20:13 - How to separate your profit by serviceQuotes:“Number one mistake is that they don't figure in their profit margin at the beginning”(Doug Campbell) (01:28)“If you want to have a real business, hopefully with any business, the goal should be at some point to sell it.” (Doug Campbell) (03:56)The goal should be to properly reward your stylist for working inside the salon and have them get paid at a level that they make money and the business can make money.” (Jason Everett) (05:54)“If you train your staff properly and if you can help them achieve what they're after, which is earning more income, growing their own personal book of business so they can have the lifestyle that they want and you can grow it. You don't need to pay more commission. (Jason Everett) (12:10)Links Mentioned:High Performance Salon WebsiteJoin our FREE FB Community of Salon Owners 

Takeaways:3:30 - How do you navigate so that it is good for the business (staff) and clients5:30 - Tell staff and clients about your decision on mask mandate8:00 - Giving the guest the option to have the stylist wear a mask10:30 - If a client asks if the staff are vaccinated?12:45 - Make sure your front desk knows how to handle these situations17:00 - Put a plan in place and deal with it22:15 - Changing your communication to clientsQuotes:“You have to have a clear policy that everyone understands.” (Doug Campbell)(12:00)“It goes a long way if you have the humility to say that there will be mistakes.” (Jason Everett)(21:20)“You cannot please everyone!” (Jason Everett)(24:15)“Make a decision and move on.” (Doug Campbell)(25:00)Links Mentioned:Website: https://highperformancesalon.com

Takeaways:4:30 - Talking to new people coming in7:20 - Employee seeing it good only for the owner and not for them (motivating for self interest)13:00 - How do you provide a different perspective on the same old information17:15 - Brainstorming together (Leadership team)19:00 - How do you get someone from knowing to doing it22:30 - Show Me! (Ask them to demonstrate something so that staff can improve)Quotes:“Do you want to be heard or do you want the results?” (Doug Campbell)(5:15)“Utilize other people on your staff to help communicate.” (Jason Everett) (16:45)“Your way is boring and dry” (Jason Everett)(17:50)“Help find your staff motivation and build that bridge for them.” (Doug Campbell)(19:30)“Ask them to show you so that you can see the gaps and improve on it.” (Jason Everett)(22:30)“Stop telling them and have them show you!” (Jason Everett)(24:00)Links Mentioned:Website: https://highperformancesalon.comJoin our FREE FB Community - www.facebook.com/groups/beautifulmindsfam/Rewire your brain with our FREE 7 Day Beautiful Minds Challenge - https://highperformancesalon.com/7day

Takeaways:5:20 - Does your reality line up with the truth? 9:00 - Serving your/their self interest first.11:30 - Changing with the time16:45 - Wanting them to become an owner 18:30 - How do you adapt?22:00 - Growing with the changes to the industryQuotes:“It's not selfishness, it’s self interest.” (Doug Campbell)(6:10)“Are you better off because you forced them out the door.” (Doug Campbell)(9:00)“The problem is you start treating everyone as if they are going to leave.” (Jason Everett)(19:45)Links Mentioned:Website: https://highperformancesalon.com

Takeaways: 4:30 - I can’t claim ERC if I received the PPP?7:40 - Partial or full suspension qualifications10:15 - If my business has grown, how does that work? 19:30 - Looking at tax deductions in all avenues24:00 - What strategy is compared to compliance27:40 - When is it time to break up with your CPA?Quotes: 12:00 - “If you had full or partial suspension then you qualify” (Jeff Socha)21:30 - “What you do in 2021 is what your compliance will be reporting in 2022” (Jeff Socha)25:45 - “It's not about buying a product, it's about engaging into the planning to solve your problems” (Jason Everett)Links Mentioned: High Performance Salon Academy : https://highperformancesalon.com/Website: jeffsocha.com

Takeaways: 3:40  People can do what you do, but nobody has your story5:10  How to build the best story of yourself11:35  How do you tell stories as a salon owner14:30  HERO Story telling (Heart, Education, Results, Origin)17:45  Journaling some of your memories because of that story 21:45  Conflict and desire in your storyQuotes: 4:00  Your story is like your fingerprint (James)13:45  People are paying for your perspective on things (James)21:20  The story will make the sale so it doesn’t sound forced (Jason)28:00  Here’s ‘what is’, here’s ‘what could be’ (James)Links Mentioned: High Performance Salon Academy : https://highperformancesalon.com/Instagram: @jamescooperfilms

Takeaways: 3:00  What are control freaks4:45  Delegation vs Abdication7:30  Four steps delegation (1. I do, you watch; 2. I do, you help; 3. You do, I help; 4. You do, I watch)14:00  Shrink the task for better outcome, then add more. (Builds confidence)20:00  Hiring someone who is better than you (Can do your job better than you)Quotes: 2:50  “They are a control freak and have to be in control” (Doug)13:30  “Don’t give someone an agreement that is too big knowing they cannot keep it” (Jason)18:30  “Your job is to help people get wins” (Doug)23:00  “You won’t allow others to fail” (Jason)Links Mentioned: High Performance Salon Academy : https://highperformancesalon.com/

Takeaways: 6:00  A hamster on a wheel is busy but is not making any progress. 7:00  Doing the activity (busy) everyday but not making any progress. 12:15  How do you buy back your time and be productive16:00  Lower value tasks that you should not be doing19:30  How much is your time worth? Quotes: 4:00  We wear “Busy” as a badge of honor. (Jason)16:35  How do I elevate my time? (Doug)19:30  How much is your time worth. What is your effective hourly rate? (Jason)

Key Takeaways:5:00 - How business/salon owners are taxed 8:00 - How to setup your taxes (dividend plan)13:00 - Capture those that we are spending money on for tax deductions 15:45 - Emergency Wage Assistance (Canada) + Emergency Business Account (Canada)18:45 - PPP Loan 21:25 - Putting our kids on payroll (deduction)Quotes: 19:15 - “If you are eligible for the PPP Loan, go out and get it and max it out.” (Bob)25:30 - “There are compliant CPAs and there are creative CPAs.” (Jason)Links Mentioned: Bob Gauvreau CPA Firm - https://gauvreaucpa.ca/

Key Takeaways:4:08 - Poverty Mindset with money (People don’t have a good relationship with money)7:30 - The 5 financial You’s14:40 - Define the destination  What do you want?20:30 - How do we bridge the gap between the owner and the employee22:00 - Putting our team member in a better position (investing in your team members)Quotes:"If you can't speak open and honestly, not just about your wins, but also about the things you haven't done well. It means those situations and experiences have power over you." (Jackson Millan) (6:30)"The only difference between a dream and a goal is a plan." (Jackson Millan) (16:20)Links Mentioned: Jackson Milian Facebook : https://www.facebook.com/jackson.millanJackson Millian Program : shor.by/TheWealthMentorHigh Performance Salon Academy :https://highperformancesalon.com/

Key Takeaways: 2:15  Social Media Burnout overview7:23 How salon owners are feeling towards social media (one word)11:10 What’s professional and what’s authentic13.15 Social Media Imposter Syndrome overview19:00 Focus on what is profitable as a salon owner20:45 Taking a break from social mediaQuotes“It feels like I have to be perfect right now” (Jamie Dana) (7:45)“Be authentic but be my professional self” (Doug Campbell) (11:43)“Focus on one to two things at a time that I love that will bring me money” (Jamie Dana) (16:00)Links MentionedJamie Dana YouTube : https://www.youtube.com/channel/UCQRi9AqAtLRkzzmxcdc5kKgJamie Dana IG :  https://www.instagram.com/jamiedanahairstylist/ 

Key Takeaways:03:17 - The biggest mistakes people make when marketing themselves online06:25 - Tips on building a gorgeous AND functional website 09:30 - The detriment to having too much text copy on your website12:10 - The numbers behind the website 17:10 - Should you be concerned about massive follower count?Quotes:“Now that websites are turning more into lead generation tools instead of fancy brochures, we’re flipping the script on traditional website design and web build” (Lucas) (04:31)“Social media has been pushed down the throats of salon owners tremendously.” (Lucas) (07:37)“Social media is your portfolio, google is your client acquisition.” (Lucas) (08:10)“If they’re not getting what they want in the first 30-60 seconds they’re probably going to leave anyways.” (Jason) (11:37)“Advertise as locally focused as possible.” (Jason) (17:56)

Key Takeaways:04:30 - The importance and proper technique of debriefing situations08:25 - The issue with emotionally branding yourself13:40 - How to successfully debrief in a personal development meeting16:45 - Your job as a leader during a team debrief 22:30 - How to debrief with your clients at the chairQuotes:“It's a program that your subconscious creates to handle a situation.” (Doug) (01:33)“What worked, what didn't work, and what’d you learn?” (Jason) (06:05)“If your little voice learned that one thing in high emotion, when that situation happens again you’re going to go right back into high emotion.” (Doug) (08:07)“We talk about the situation and not attacking people.” (Doug) (15:05)“Thats a wall, that's why people get stuck, they keep taking things back instead of teaching people how to grow through it.” (Doug) (15:46)Links mentioned:www.highperformancesalon.com 

Key Takeaways:03:13 - How and when you should fire YOURSELF09:10 - Getting caught in a comfort zone transferring from behind the chair to being a business owner15:33 - Jason gives a model for how to determine if you should be keeping or firing an employee23:20 - How to prepare to fire a cancerous top performer Quotes:“Fire yourself from the job that you have and give yourself the job of the owner.” (Jason) (07:19)“That's part of what profit is, is paying you or rewarding you for taking the risk and putting yourself in that position.” (Doug)(11:09)“Are your top performers costing you more money than they are making you?” (Jason) (14:06)“If their values do not match the business then guess what, they need to go” (Jason) (17:27)“I have never had someone come back to me and say I wish we would not have fired so and so, I have never heard someone wish they would come back” (Jason) (26:26)

Key Takeaways:8:36 - The largest reason your clients are no-showing your stylists8:43 - Keeping a positive relationship with your staff8:44 - How to motivate your team to practice their skills8:48 - Learning the RIGHT lessons from every situation, not just the easy ones8:50 - Hot tips from 2 successful salon owners on building relationshipsQuotes:“What is the secret ingredient to becoming more successful behind the chair.. It has always been relationships” Matt 8:34“Give opportunity to people that I see are pushing and putting in effort” Matt 8:45“I dont do as much management, I do more relationship building” Doug 8:47“Listening is probably the biggest thing.” Matt 8:51“Put your hand over your heart next time you are having a conversation” Jason 8:53