Podcasts about pr council

Who starts a PR firm in the middle of a pandemic? Steve Hirsch and his business partner, Evan Leatherwood, did just that, when they launched Hirsch Leatherwood in 2021 at the corner of reputation management and media and content strategy. He joins the latest edition of The PR Week podcast to discuss the agency's founding principles, what types of employees it hires and how Hirsch sees the legacy media landscape. Plus: the biggest marketing and communications news of the week, such as Golin and The Weber Shandwick Collective taking a break from the PR Council, major people moves at TikTok and the Centers for Disease Control and Prevention and the Trump administration's Signal fiasco.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she's here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 of The Digital Agency Growth Podcast is about Kim's experience advising 140 PR agencies and growing a communications firm to $35M! Watch our Relationship-Driven New Business ​At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.In this episode of The Digital Agency Growth Podcast, Kim Sample shares the importance of adopting value-based pricing in agencies and actionable steps you can take right now to embrace technology and hybrid work models. As president of the PR Council, Kim Sample helps the leaders of 140 member agencies work smarter to grow talent, revenue and profits and elevate the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN'S Best Places to Work in NYC, and the team's work for clients was recognized with numerous industry awards.In this episode, Dan and Kim discuss the following:Technology's impact on the PR industry.The pros and cons of asking agencies to complete spec work before working together.Niching and alternative delivery methods as popular agency strategies.The future of remote and hybrid work in the agency space.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships CONNECT WITH KIM SAMPLE:LinkedInPR CouncilCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Heather Kernahan is a global business leader who has been featured in Fast Company, Fortune, Thrive Global, Biz Women, and Ad Week. She currently serves as the CEO of Hotwire Global, an award-winning global tech communications and marketing consultancy who have worked with companies such as Meta, Adobe, Pinterest, LinkedIn, and Honeywell. She was named one of the San Francisco Business Times 100 Most Influential Women and North America Innovator of the Year by Provoke Media. She serves on the board of ICCO, is a Trustee of IPR, and is past Board Chair of the PR Council. Kernahan is a sought-after speaker on business-leadership topics and has taken the stage at Fortune Global Forum discussing Innovation on the Fast Track, at the NASDAQ Entrepreneurial Center as a keynote and workshop facilitator on unlocking authentic leadership, and at Chief discussing High Stakes Leadership. She is a strategic adviser and has been a mentor to leaders, entrepreneurs, and start-ups through work with NASDAQ Entrepreneurial Center, Company VenturesNYCs foremost venture community, Scotians Global Advisors, Cleantech Open, Womens Startup Lab and the LAGRANT Foundation. She is a venture capitalist and LP with Women Who Invest and Portfolia. Taking action in the areas of inclusion, belonging, and education is important to her. She has been part of the launch team of the Say Gap, a program developed by the PRCouncil to train women and other underrepresented leaders to speak on stage and be interviewed by the press. She co-founded The 10, a group of women in leadership who are working to have more women leaders write and publish their first business books, as well, she serves on the Citizens Bond Oversight Committee for the College of Marin. Heather grew up in Canada and has since held senior marketing and leadership roles at start-up, mid-size, and global tech companies in Canada and the US, where she has been part of teams building the future. She received her masters in Business Administration in Sustainable Enterprise from Dominican University of California. She lives in the San Francisco Bay area with her husband and children. What you will learn in this episode: What inspired Heather to write her book, Unstuckable Why it is vital for women to write more business books How becoming an author can give you credibility and access to the media Why you will get nothing in business if you can't communicate How Heather and “The Ten” can help women who want to become authors learn the ropes Resources: Website: https://www.hotwireglobal.com/ LinkedIn Personal: https://www.linkedin.com/in/heatherkernahan/ LinkedIn Business: https://www.linkedin.com/company/hotwireglobal/ Twitter: https://twitter.com/hkernahan Unstuckable

In this episode, Anne interviews Kim Sample and Mark McClennan about the ethical implications of the use of AI in communications and beyond. This conversation delves into the experiences and insights of Kim, as President of the PR Council and Mark, General Manager at C + C, Host of the Ethical Voices podcast, and one of today's top voices in ethics in PR and communications.With the growing exploration of generative AI in all industries, including communications, there is a need for intentional ethical consideration across all contexts — Kim, Mark and Anne dive in and discuss:The transformative potential of generative AI as a technology and societal shiftOverall role and importance of ethics in communications, and the pressing need to apply an ethical lens to uses of generative AIImportance of and opportunities to lean into ethical decision-making training in the context of AIHow core tenets of the PR Council Code of Ethics & Principles - such as transparency, disclosure, sourcing and promoting truth/accuracy - are hugely relevant to the generative AI evolutionTo make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for Building Brand Gravity in your favorite podcast player.

In this episode, Chip and Gini review the recently released PR Council guidelines for the use of generative AI by agencies.

Have you jumped on the Generative AI bandwagon yet? It can be a powerful tool to help you work more efficiently, and today on the Spin Sucks Podcast, Gini Dietrich is talking about some of the strategies you can use to get started, the latest guidelines from the PR Council, and why you really need to fact-check.

Kiwan Anderson certainly has one of the most appealing jobs in the PR industry as the global director of communications, PR and content development for the Bermuda Tourism Authority. He talks about wearing Bermuda shorts to business meetings and making the case for the island as a convenient getaway from New York City. Plus the biggest marketing and communications news of the week, including: - Tucker Carlson's split from Fox News; - More Bud Light marketing fallout; - Mattel introducing the first Barbie with Down syndrome; - The PR Council's AI guidelines; - And much more. Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Valerie Di Maria has earned recognition as a communications and marketing leader and executive coach in both the corporate and agency worlds. As an advocate for the public relations profession, she was influential in starting the PR Council, the industry's trade association, and was a member of its Client Advisory Board.  She is a member and former Trustee of the Page Society, the preeminent organization for CCOs, and co-led the task force that produced Page's “The Authentic Enterprise,” a definitive report on the evolving role of communications and its strategic importance to CEOs and reputation. The Stevens Group is pleased to host this podcast, whose mission is to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Valerie Di Maria, Principal, the10company.

Ellen Ryan Mardiks is full of stories about how founder Fred Cook influenced the Interpublic Group agency through his personality, curiosity and leadership ability. She's taking those lessons and her experience from four decades at the agency into her year as chair of the board of the directors at the PR Council, which is also celebrating its 25th anniversary this year alongside, ahem, some other bold-face brands in the PR industry. Ryan Mardiks talks about her plans for both Golin and the PR Council, as well as the following topical news in the latest edition of The PR Week podcast, including: -President Joe Biden's trip to Kyiv; -The passing of industry veteran David Wells; -Edelman Global Advisory's latest acquisition; -QSR sector PR;-And one agency's out-of-this-world new practice. Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Lee McEnany Caraher is the founder and CEO of Double Forte, a 20-year-old national public relations and communication agency headquartered in San Francisco that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight shooter with a big laugh that keeps her out of more trouble than it gets her into. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and nonprofits how to embrace the qualities of different generations, reduce negative interactions between people, and see the big benefits of changing the definition of loyalty from a long tenure of employment to a lifetime of loyalty regardless of employment status. Lee is active in her community, having served on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, The Marine Mammal Center, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history, which she finds useful every day—especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What it means to be a toxic A-player What it says about you as a leader to allow toxic behavior The various types of toxic players in the workplace How toxic behavior can impact your team, company, and overall performance What steps you can take as a leader to address toxic A-players on your team Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a 20-year-old national public relations and communication agency headquartered in San Francisco that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight shooter with a big laugh that keeps her out of more trouble than it gets her into. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and nonprofits how to embrace the qualities of different generations, reduce negative interactions between people, and see the big benefits of changing the definition of loyalty from a long tenure of employment to a lifetime of loyalty regardless of employment status. Lee is active in her community, having served on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, The Marine Mammal Center, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history, which she finds useful every day—especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How PR has risen in credibility and importance in the last 20 years. What has and has not changed in the world of PR over the last 20 years How social media has pushed communications to continuously adapt Why journalism is more important than ever, and what is getting in the way of their stories Why it is crucial for your business to have a plan in place for every worst-case scenario How the role of the Chief Communications Officer has evolved over time Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What is thought leadership and why does it matter What makes a person a thought leader Why a servant leadership mindset is essential for thought leaders How relevancy, longevity, and context make thought leaders stand out How to become a thought leader Where do you need to show up to be a respected thought leader Resources: Website: https://leecaraher.com/ Website: https://double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/leecaraher LinkedIn Business: https://www.linkedin.com/company/double-forte/ Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher Instagram: https://www.instagram.com/leecaraher/

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: The importance of backing up your verbal support for social causes and movements as a company with real proof of action What it means to be a slacktivist, and why your company should avoid it at all costs Why programs and monetary support are essential for backing up your claims What “cancel culture” really means, and how it can be used as a tool to connect with your audience more transparently The steps you can take as a company to begin establishing your values and behaviors and what issues you will and will not align with Why it's expensive to be a slacker Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What unsolicited emails say about you, even if it's part of your job to send cold emails Why breaking the rules of email structure to get engagement gets you ignored How the tactics you employ to get someone's attention speaks for you What a good email communication looks like The history of communication in the workplace Why you should do research on someone before sending an unsolicited email Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

On tonight's edition of the Other Side of Midnight: Frank Morano is shaking it up. Since the captain is away this Friday, we kick the show off with a rare Thursday edition of Ask Frank Anything! Harry Wilson, businessman, restructuring expert and a Republican candidate for Governor of NY, comes back to the Other Side to discuss his campaign for Governor and his plan to fight crime. Later, Ben Morris, PR Manager at Masterpiece Advertising and a member of the PR Council of Atlantic City, joins for this week's round of the AC Report. We go through this week's Denunciations a day early, lament the hours of the Borgata pool, and commemorate the loss of the last Howard Johnson's. You never know what you're going to get on TOSOM. Learn more about your ad choices. Visit megaphone.fm/adchoices

Frank Morano talks all things AC with Ben Morris, PR Manager at Masterpiece Advertising and a member of the PR Council of Atlantic City. Learn more about your ad choices. Visit megaphone.fm/adchoices

Branding is what people say about you when you are not in the room. It is not always about the companies we work for, it is also about our branding. The value, the skill set, and the experience we bring to the table in any field. The elevator pitch is not always required to promote our companies, but ourselves too for being in a position we deserve, to sustain in the position we hold, and to grow further to where we want to reach. It starts with the right mindset and thoughts, and today we have India's pioneer of personal branding to talk about its importance, enabling us to become leaders in life. Aniisu K Verghese, Global communication leader, Personal branding advocate, Speaker & Author, talks to us about internal communication and personal branding. About Aniisu K Verghese, Global communication leader, Personal branding advocate, Speaker & Author Aniisu is a global communication leader. He's a personal branding advocate. He is a speaker and the author of a book titled Internal Communications - Insights, Practices, and Models. He was awarded by the PR Council of India as one of their hall of fame winners. If you're interested in internal communication, and personal branding, don't miss this episode! --- Support this podcast: https://anchor.fm/tbcy/support

Podcast topics: - Golin wins Grubhub's PR AOR account; -The state of return-to-the-office mandates after Philadelphia reinstated mask mandates and the New York City subway shooting; - Agencies push back on photo retouching among influencers; - Brand Ukraine;- PRWeek's Salary Survey Premium Edition;- The latest roundup of TalentWarpeoplemoves.

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How acronyms actually add time to your day Why it's essential to speak inclusively and use language everyone can understand How using acronyms in business can lead to resentment and exclusion How acronyms in conversation can cause listeners to lose attention The importance of speaking up if someone is using jargon in conversation Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is John D. (Jack) Bergen Managing Partner, The Bergen Partnership.     About Our Guest Jack Bergen is an executive coach to leaders of public relations and public affairs firms.  He also guides the development of managerial talent for firms seeking to enhance strategic growth or prepare for potential sale.  He draws on a combination of corporate, agency and government leadership experiences.  As a corporate executive, Jack served at Alcoa, Siemens, Westinghouse, CBS and GE. He led Alcoa's Communications, Government Affairs and Human Resources operations. At Siemens, he directed US communications and global advertising. At Westinghouse and CBS Corporation, he was responsible for communications, government affairs and investor relations.  In his first communications position, he was responsible for working with GE CEO Jack Welch to handle the communications for the integration of RCA, which was the largest corporate merger of that time.  During Jack's 12 years in the PR agency world, he was President of Hill and Knowlton US, CEO of GCI Group, and founding President of the PR Council. In those roles, and as the Chair of the Institute for PR (IPR) and a member of the Arthur Page Society, he instituted measures to promote collaboration among corporate and agency leaders to enhance the impact and respect of communications by business leaders and by those considering a career.  PRSA honored Jack with the Atlas Award for Lifetime Achievement in International Public Relations. He was also the recipient of the Marsteller Marketer of the Year award from the Business Marketing Association.  Jack graduated from the U.S. Military Academy at West Point, was an Army Ranger and paratrooper and is a Vietnam veteran.  After receiving an MA in English from Indiana University, he taught English, Philosophy, and Black Studies at West Point. During the Reagan Administration, he was Secretary of Defense Caspar Weinberger's speechwriter.  He is the author of Test for Technology, a Vietnam War history. 

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: Why keeping in touch with former employees can be advantageous to your business How policies against rehiring can hurt your business Why it's vital to create a corporate alumni program and how to run it successfully What an employee returning to your company says to current employees and those looking to work at your company Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How simplifying your language will make you a powerful communicator Two ways to simplify your language How to simplify your communication with a clear intent and direction How you can provide positive feedback that helps people progress How and why to remove any extraneous language to be understood Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, The Marine Mammal Center, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What is ghosting, and how eliminating it can help improve your business How leaving people hanging hurts your reputation Why you should prioritize communicating with the people who are closest to you How being predictable can benefit your business Why is a monthly or weekly newsletter the most important way to communicate in your business How your communication can help you achieve your goals in 2022 Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: Why getting bad publicity is not PR's fault, but a bad business decision How a good intention with bad execution can result in bad publicity Why it is not the PR representative's job to cover up bad decisions What are the two ways you can respond to bad publicity Why it's especially important to be authentic in our current world What happens when you respond to criticism with defensiveness How the timing of your bad decisions can impact the judgment that you receive Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How stories help people to remember things Why storytelling is one of the best and most efficient things you can do What questions can you ask yourself to find your businesses best stories Why facts and figures are essential parts of your stories How to help people connect with facts and figures during a presentation with storytelling Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Brad MacAfee, Founder & CEO, Mission + Cause.     About Our Guest Brad MacAfee is the strategist and pioneer of people-first transformation. He builds profitable, socially-responsible brands to maximize positive impact on the world. At MAC Talent, he is committed to immersing himself in the client perspective for each search. As the former CEO of Porter Novelli, Brad has a long history of hiring and retaining the best people in the industry. His passion is attracting, growing and retaining talent, and has been involved in the hiring of hundreds of executives in both agency and corporate environments.Brad has received a long list of awards for which he credits the talented practitioners who always seem to surround him. From PR Week Best Purpose Agency to PR News Best CSR Agency, from PR Week Best Place to Work to CR Magazine CEO of the Year, Brad is no stranger to accolades and recognition for his bold and transparent approach. Driving purpose and growth, Brad looks for talent that delivers greatness through empathy, imagination and engagement. They are the qualities that drive him personally and make him a trustworthy partner.  An early champion of diversity and inclusion, Brad embeds diversity principles and practices into all leadership, talent, business and philanthropic initiatives to foster creativity and inclusivity. It's a founding tenet of Mission + Cause, and one that he credits with broadening his worldview and critical thought foundation.​ Brad holds numerous board roles, including Board President of the Global Impact Relations Network, Executive Committee Member & Former President of the Board of Trustees of the University of Georgia Grady College, Board of Trust Member of the LAGRANT Foundation and additional roles with Junior Achievement of Georgia, PR Council, Center for the Visually Impaired, and Jack & Jill Late Stage Cancer Foundation.​ Brad grew up in the suburbs of Chicago and relocated to Atlanta after graduating from Indiana University. He and his wife, Nicole, and their two daughters share their time between Atlanta and New York City. 

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What does it mean to be an empathetic leader, and how can empathy help your business thrive What does being empathetic say about you What qualities illustrate empathy in the workplace How empathetic leadership reduces stress, even in hard times Why empathetic leadership leads to employee retention and increased performance The “We,” not “Me,” approach to employee relationships Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Kim Sample, CEO of The PR Council, the national association for public relations firms, focuses on helping the PR Councils' 130+ member agencies thrive and elevating the PR profession overall. Before joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAINS Best Places to Work in NYC, and the team's work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications, and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG, and consumer electronics. What you will learn in this episode: What CEOs and CMOs need to understand about the function of public relations How the rise of social media has impacted the public relations industry Why PR professionals are great negotiators How quickly can you tell if your PR strategy is working What are the most important things success measurements in PR What's the most important for companies to do to get their message across Resources: Website: https://prcouncil.net/ LinkedIn: https://www.linkedin.com/in/susanksample/ https://www.linkedin.com/company/council-of-public-relations-firms/ Facebook: https://www.facebook.com/theprcouncil/ Twitter: https://twitter.com/PRCouncil

Kim Sample is the President of the PR Council and we talk about how PR agencies are navigating the pandemic; the work being done in the industry around diversity, equity and inclusion, and an "earned first" mentality for new capabilities.

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business building acumen and insights. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She is also on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How you become a better listener What body language says The difference between curious questions and questions seeking affirmation How listening helps to increase productivity How to listen for input The best questions to ask for input The importance of explaining your decisions How asking for input benefits your employees Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business building acumen and insights. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She is also on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What everything communication means The types of guest to look forward to in upcoming episodes What topics the podcast will cover during season 2 The purpose of the Everything Speaks podcast Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business building acumen and insights. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She is also on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: Why you can never over communicate The biggest red flag in communication What the first mantra of communication is How to talk with your teammates or coworkers Why being repetitive is not inefficient and how to use it in your workflow The best software and apps to make repetition easier How to surround people with the message that they need to be successful Lee's recommendation of her favorite book on communication “Leadership and the Art of Conversation” by Kim Crisco Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

In this episode you will learn: · Why transparency and authenticity go hand in hand with brand purpose · How operationalizing purpose can help companies mitigate risk and serve as a competitive advantage · How to measure brand purpose and why companies must Even before the global pandemic erupted in tandem with social justice protests, consumers were applying more pressure on brands to demonstrate their purpose and take a stance. The “vote with your wallet” concept was easy for consumers to apply to their day-to-day purchases. The bestselling book written by Whole Foods CEO John Mackey, “Conscious Capitalism,” had landed him on Oprah's podcast, further empowering a new generation of consumer activists. And Havas' Meaningful Brands research had found that 77% of consumers prefer to buy from companies and brands that share their values. Beyond influencing how people shopped, purpose had also begun to have bearing on where they worked. A study by Deloitte found that two out of three millennials—the generation predicted to comprise 75% of the global workforce by 2025—primarily choose to work at a company because of its purpose. However, in 2020, the onus to drive change shifted away from consumers who were locked in the pressure cooker of a pandemic and onto corporate leaders for whom 2020 was the year to show what they were made of and what their company stood for. This is the subject of our April episode as well as a new Red Havas white paper, “From Pledges to Progress: Proving Brand Purpose in 2021” (available for download here). In a conversation moderated by Red Havas' Linda Descano, two representatives of Chief Executives for Corporate Purpose—better known as CECP—explore how the role of the corporation in society is evolving and the implications it has on how companies communicate and engage with employees, communities, policymakers, investors and other key stakeholder audiences. A think tank that helps companies transform how they engage with stakeholders, CECP can claim CEO members representing more than 200 of the world's largest companies from across different industries, totaling more than $11.2 trillion in revenues and 14 million employees worldwide. Together, Nandika Madgavkar, who is head of The CEO Investor Forum at CECP, and Alexa Yigit, head of sustainable finance for CECP, trace the changes they've charted in brand purpose and what it all means for corporations. “Put aside everything else, the focus is on employees, because your employees are the reason a company will survive, thrive, exist for the long term,” says Madgavkar. “If you don't have engaged employees who feel that the company and the CEO in particular has their best interests at heart, they are not going to show up. They're not going to produce. They're not going to be there for the long term. They are looking for a company that shows heart more than it shows the bottom line.” And the business benefits of operating from a place of purpose, especially during a crisis, are beginning to make themselves known, too. As Yigit says, “An authentic corporate purpose, when experienced through the brand and lived through the strategy, can help create shareholder value while positioning companies to realize a return on purpose over the long term.”  While the purpose landscape has changed indelibly over the past year, in particular there's been a shift in the substance, style and tonality of brand communications, both internally and externally, about three key themes: employee wellbeing; diversity, equity and inclusion; and the climate. Episode 11 concludes with a conversation between Red Havas Senior Account Manager Shailo Rasanayakam and Simone Gupta, CEO of Havas PR Australia, who answers the questions we ask of a new guest each month to understand what inspires them and makes them tick. In particular, she calls out The Naked Beauty Podcast by friend Booke Devard as a must listen! A strategic and holistic board-level business lead and leadership coach, Simone is currently managing Havas agencies Red Havas and One Green Bean after her recent promotion in Q1 2021. She has been active in the gender equality discussion for many years, hosting industry panels on women in senior creative and management roles. She was founding deputy chair of PR industry body the PR Council of Australia, founding chairman of girls' rights charity One Woman at a Time and is an experienced leadership coach. Give “Red Sky Fuel for Thought” a listen, and subscribe to the show on iTunes, Spotify or your favorite podcasting app. Don't forget to rate and review to help more people find us!   Also Mentioned on This Show: · Red Havas' “From Pledges to Progress: Proving Brand Purpose in 2021” white paper · CECP's “The Return on Purpose: Before and During a Crisis” paper · CECP's The CEO Investor Forum   Connect with Red Havas: Follow Red Havas for a daily dose of comms news:  - Twitter - Facebook - Instagram - LinkedIn Subscribe:  Don't forget to subscribe to the show using your favorite podcasting app. - iTunes - Spotify What Did You Love? What Would You Like to Hear About Next? Remember to Rate and Review today's show; we'd love to hear from you!

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Aaron Kwittken, Founder and CEO of PRophet.     About Our Guest Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR SaaS platform backed by MDC Ventures. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles. A proud George Washington University alum, Aaron serves on GW's School of Media and Public Affairs advisory committee. He's president-elect of PRSA-New York and past president of the Americas for the International Communications Consultancy Organization (ICCO); a former Board member of the PR Council; a former adjunct professor at NYU; writes for Forbes and The Drum; and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, Aaron puts social impact at the center of everything he does personally and professionally.

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Aaron Kwittken, Founder and CEO of PRophet.     About Our Guest Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR SaaS platform backed by MDC Ventures. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles. A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He’s president-elect of PRSA-New York and past president of the Americas for the International Communications Consultancy Organization (ICCO); a former Board member of the PR Council; a former adjunct professor at NYU; writes for Forbes and The Drum; and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, Aaron puts social impact at the center of everything he does personally and professionally.

The pandemic continues to frustrate recent PR graduates looking to land their first job and still challenges students who watched summer and fall internships evaporate when the virus attacked.Yet from the rubble of the 2020 PR job market emerged this summer the PR Council’s Agency-Ready program giving students and young pros the training needed to prepare them for careers in agency public relations.Sarah gets the details of the PR Council’s groundbreaking initiative from its president, Kim Sample. Then Robert leads a Zoom conversation with eight young women who are among the two thousand graduates in the inaugural class. Also, the AP Stylebook Showdown proves no match for another Agency-Ready graduate, while the show helps one budding pro make a Labor Day weekend job connection!Links:The Pandemic is Ruining Our SleepO’Dwyer’s PR NewsletterPR CouncilGuest: Kim SamplePR Council Agency-Ready ProgramGuest: Ashleigh KathrynGuest: Avni GuptaGuest: Chelsea TaftGuest: Haley HassellGuest: Michaela LewinGuest: Mila Melia-KapoorGuest: Rylee WalkerGuest: Ayleen PerezMaverick PRGuest: Pooja KamatEmpath Worldwide

In this episode you meet Judith Harrison, Senior Vice President, Diversity & Inclusion at Weber Shandwick. ⁠ A tireless advocate for the advancement of women and people of color, Judith is one of the most influential, awarded executives in marketing communications. She is a visionary leader dedicated to changing the face of the business through industry collaboration and inclusion-focused organizational transformation. Throughout her high-profile career in top marketing services agencies and organizations, Judith has activated industry diversity and inclusion efforts through creation of the Diversity Distinction in PR Awards, initiating a partnership with the United Negro College Fund, and bringing together multiple professional and trade organizations in an unprecedented joint effort to attract, retain and develop diverse talent. Judith is an inspiring, authentic, powerful speaker who is passionate about motivating women and multicultural professionals to see the best in themselves, be the best they can be, and boldly face the future with the information, confidence and courage they need to fulfill their potential. Judith is president-elect of New York Women in Communications, the premier organization for the advancement of women at every career stage in a changing media landscape through scholarships, empowerment grants, educational and networking events, and mentoring. She is also president of the PRSA (Public Relations Society of America) Foundation, which works to increase racial diversity and inclusion in the public relations industry. Judith is the first woman of color to hold either position, and the first individual to hold both simultaneously. As Diversity & Inclusion leader at Weber Shandwick, Judith drives programs designed to build a multicultural workforce that leverages diverse backgrounds and perspectives to create innovative solutions for clients and an inspiring, high-performance workplace. Judith’s background includes public relations and marketing communications positions and projects at Burson-Marsteller, Ernst & Young, CBS, Media General, Random House, and the Italian Trade Commission. Since joining Weber Shandwick in 2006, Judith has guided the firm to recognition as a champion of diversity and inclusion, with honors including the PRWeek/PR Council Diversity Distinction in PR Awards in 2012, 2013, 2015 and 2016, and the 2016 PR News Diversity Heroes Award as an Organization of the Year. She brought the United Negro College Fund (UNCF) together with the PR industry to form the PRIME (Public Relations Internship, Mentoring and Education) Program, launched in 2015 with sponsorship from Fortune 500 companies as well as leading PR agencies. Judith is former president of New York Women in Communications Foundation, former chair of the HR Roundtable of the PR Council, and a former member of the Clinton Global Initiative Disabilities Working Group. She serves on advisory boards of ColorComm and the Ron Brown Scholar Program, as well as the 4A’s Diversity Steering Committee. She is also a member of the public relations industry Research Collaboration Group. ⁠ During our conversation some of the things we discuss:⁠ ⁠ - The skillset required to be a great PR professional. ⁠ - Going from working in PR to allow her to sign at night, to finding her purpose in the work. ⁠ - The importance of having a senior management team that supports you and your strengths. ⁠ - How having emotional intelligence can change the course of your career. ⁠ - Why choosing the right partner is critical for career success.

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Michael C. Lasky, Partner / Co-Chair Litigation; Public Relations Law at Davis & Gilbert LLP.     About Our Guest Michael C. Lasky is a partner at the New York City law firm of Davis & Gilbert LLP. Mr. Lasky is founder and chair of the firm's Public Relations Law Practice Group, the only practice group in the country devoted to meeting the legal needs of public relations and marketing communications firms. The practice includes attorneys with deep industry and legal expertise needed to run a successful firm -- employment, executive benefits, intellectual property, new media, and marketing law, corporate, M&A, real estate and litigation.  Mr. Lasky is   proud to represent many of the fastest growing independent public relations firms.  Mr. Lasky and his colleagues work closely with their clients to design strategies, programs, and agreements to enhance profitability and growth.  He prides himself on his ability to counsel clients to help them achieve their business objectives and implement best practices in legal and risk management.  Mr. Lasky is also co-chair of Davis & Gilbert's litigation department, where he devotes a significant portion of his practice to advising executives and owners of service sector companies on their employment, shareholder and incentive compensation arrangements and disputes. He also is regarded as an expert in the areas of restrictive covenants and the movement of talent between competitive organizations.  Mr. Lasky often collaborates with leading industry trade associations, including The Arthur Page Society (for which he serves as legal counsel), the American Marketing Association and the Public Relations Society of America. He serves as legal counsel to the PR Council (formerly known as the Council of PR Firms) and has done so since its inception in 1998. In addition, Mr. Lasky is widely recognized as a thought leader in the marketing communications and public relations industry, working with clients to implement best practices throughout their organizations, both anticipating and responding to the legal and business changes affecting the industry.   Mr. Lasky is an honors graduate of Rutgers College and Rutgers University School of Law, where he served as Editor-in-Chief of Rutgers University Law Review.  He is a member of the Law School's Alumni Board of Trustees, the Dean's Advisory Council. He also serves on boards of a host of other professional, educational and charitable organizations, including Volunteer Lawyers for the Arts, the leading legal aid and education organization dedicated to New York artists, and cultural institutions.

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's guest is Kim Sample, president of the PR Council.   Kim and PR Masters Series host Art Stevens discuss the impact of the coronavirus pandemic on the PR agency world.     About Our Guest Kim Sample focuses on helping the PR Council's 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN'S Best Places to Work in NYC, and the team's work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who… The post PR Masters Series Podcast, Episode #24 – Kim Sample, President, PR Council appeared first on .

Hasan Zuberi, the President of the PR Council of Pakistan, shares great global ethics insights and advice, including situations many of us in the U.S. never have to face including: 1) What to do when your client is accused of espionage and his life and property are threatened 2) The ethical challenges of fake news and the coronavirus 3) The evolution of public relations in Pakistan 4) Expense report ethics

To kick off season 2 of Agencies of the Future, we sat down with Jim Joseph, Global President of BCW and the PR Council’s new Board Chair. Jim honors the huge legacy of Harold Burson and discusses how we can better attract young talent by focusing on what makes PR an exciting career choice. “As we’re transforming our industry, the less we think about the needs of PR agencies being so specialized and different, the more we will be able to find the talent we need to grow,” says Jim. He also shares his ideas to build the PR Council community.

#MsInterPReted welcomes another guest from “across the pond” in the U.K., Shayoni Lynn, FCIPR, CM-PRCA, of Lynn PR, based in Wales – an industry expert in data-management and insight-driven communications, strategic stakeholder engagement, measurement and evaluation. Born in India, Shay holds Associate Lecturer status at Cardiff University and shares membership with Kelly and Mary Beth in the Public Relations and Communications Association (PRCA-UK) – in which Shay is spearheading ethics initiatives in 2020 for PRCA’s PR Council. Shay’s expertise spans numerous behavioral-science topics, including the emerging area of “nudge” communications. Shay is also a regular speaker at industry events in Europe. Last year, Shay was recognized in the WalesOnline “35 under 35” list of top young business and professional women in Wales. Early in 2020, Shay’s firm, Lynn PR, was named “One to Watch in 2020” by PRWeek UK.

Public Relations industry leader and visionary Ray Kotcher joins Tim to talk about the current state of communications in the world with a particular focus on the role professional communicators play in the process of reshaping the conversation. Ray was the long-time president, CEO and Chairman of Ketchum, one of the largest PR firms in the world. Presently, he's Professor of the Practice, Public Relations – at Boston University. On a personal note, he's also Tim's former boss. https://traffic.libsyn.com/shapingopinion/Ray_Kotcher_-_WhatsNext_auphonic.mp3 As we enter 2020, we can expect continued upheaval in the communications landscape. For one, it's an election year, and that always shapes the way the media not only covers the world but presents it. Trends in media coverage of politics will spill over into the way the media covers just about everything else. The election is the elephant in the communications room. At the same time, communications landscape continues to evolve rapidly. Social media channels like Facebook, Twitter, Instagram, LinkedIn and YouTube continue to dominate. Google and Amazon are expanding their presence into our daily lives, well beyond our recreational use of the Internet. Lingering issues are starting to become more important. Data privacy. Antitrust. The spread of hate speech. The private regulation or control of speech. These are just some of the issues. Through it all, professional communicators will at once define and respond to the changes happening every day. Ray Kotcher has a unique perspective on all of this. For decades, he has served as a leader and a visionary in the public relations field. He continues to give back in leadership of public relations professional organizations and as an educator at Boston University. The PR Week/Boston University Bellwether State of the Industry Study 1,633 participants responded to 128 questions. PR Week, Boston University, Institute for Public Relations, PR Council, and the Public Relations Society of America Areas Studied Agency disruption Key skills for next generation of communicators Industry shifts Today's talent recruitment Agency disruption Agency Disruption 65% say communications is valued in their organizations Most agencies now competing with consulting firms (not communications specialists) Nature of the work: change management; research and measurement; other. Industry shifts Integration – 55% clients side said all more integrated as part of marketing. 40% said corporate culture hinders ability to act with speed and agility 79% management and boards' demands for accountability have never been greater. Applications of new tech is low (Blockchain; AR; VR; gaming) Crisis support – Client side pros feel prepared (77%) You'd think the crises we see would be better handled if this were true, right? But only 65% feel their organizations are prepared. 15% use agencies during crises. Corporate pros see Communications are responsible for setting company ethical standards, particularly with regard to disinformation (72%) Links Ray Kotcher, Boston University Bio Ketchum PR Week-Boston University Bellwether Survey, PR Week Bellwether Survey: C-Suite Dinosaurs Hold Back Communications, PR Week The Museum of Public Relations About this Episode's Guest Ray Kotcher Ray Kotcher was the long-time President, CEO and Chairman of Ketchum, one of the largest public relations firms in the world, and one of the world's most awarded firms. Having received his MS in Public Relations from the college in 1983, he is presently the Professor of the Practice – Public Relations at Boston University. Ray believes in service to the industry and has led or been a trustee of most every professional organization. He currently serves ex officio on the national board of directors of Public Relations Society of America (PRSA) where his work focuses...

Public Relations industry leader and visionary Ray Kotcher joins Tim to talk about the current state of communications in the world with a particular focus on the role professional communicators play in the process of reshaping the conversation. Ray was the long-time president, CEO and Chairman of Ketchum, one of the largest PR firms in the world. Presently, he’s Professor of the Practice, Public Relations – at Boston University. On a personal note, he’s also Tim’s former boss. https://traffic.libsyn.com/shapingopinion/Ray_Kotcher_-_WhatsNext_auphonic.mp3 As we enter 2020, we can expect continued upheaval in the communications landscape. For one, it’s an election year, and that always shapes the way the media not only covers the world but presents it. Trends in media coverage of politics will spill over into the way the media covers just about everything else. The election is the elephant in the communications room. At the same time, communications landscape continues to evolve rapidly. Social media channels like Facebook, Twitter, Instagram, LinkedIn and YouTube continue to dominate. Google and Amazon are expanding their presence into our daily lives, well beyond our recreational use of the Internet. Lingering issues are starting to become more important. Data privacy. Antitrust. The spread of hate speech. The private regulation or control of speech. These are just some of the issues. Through it all, professional communicators will at once define and respond to the changes happening every day. Ray Kotcher has a unique perspective on all of this. For decades, he has served as a leader and a visionary in the public relations field. He continues to give back in leadership of public relations professional organizations and as an educator at Boston University. The PR Week/Boston University Bellwether State of the Industry Study 1,633 participants responded to 128 questions. PR Week, Boston University, Institute for Public Relations, PR Council, and the Public Relations Society of America Areas Studied Agency disruption Key skills for next generation of communicators Industry shifts Today’s talent recruitment Agency disruption Agency Disruption 65% say communications is valued in their organizations Most agencies now competing with consulting firms (not communications specialists) Nature of the work: change management; research and measurement; other. Industry shifts Integration – 55% clients side said all more integrated as part of marketing. 40% said corporate culture hinders ability to act with speed and agility 79% management and boards’ demands for accountability have never been greater. Applications of new tech is low (Blockchain; AR; VR; gaming) Crisis support – Client side pros feel prepared (77%) You’d think the crises we see would be better handled if this were true, right? But only 65% feel their organizations are prepared. 15% use agencies during crises. Corporate pros see Communications are responsible for setting company ethical standards, particularly with regard to disinformation (72%) Links Ray Kotcher, Boston University Bio Ketchum PR Week-Boston University Bellwether Survey, PR Week Bellwether Survey: C-Suite Dinosaurs Hold Back Communications, PR Week The Museum of Public Relations About this Episode’s Guest Ray Kotcher Ray Kotcher was the long-time President, CEO and Chairman of Ketchum, one of the largest public relations firms in the world, and one of the world’s most awarded firms. Having received his MS in Public Relations from the college in 1983, he is presently the Professor of the Practice – Public Relations at Boston University. Ray believes in service to the industry and has led or been a trustee of most every professional organization. He currently serves ex officio on the national board of directors of Public Relations Society of America (PRSA) where his work focuses...

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.     About Our Guest Maureen Lippe, CEO, Lippe Taylor Maureen is obsessed with cracking the code on what makes women buy one brand and not another. A former beauty editor, brand spokesperson and TV personality, she's always been fascinated with understanding the total woman -- physically, emotionally and spiritually. Maureen is dedicated to discovering the most impactful ways to connect brands with women, their families, and their health and wellness. Maureen began her career in beauty editorial and left a lasting impression; at Harper's Bazaar she was the first editor to incorporate health content into beauty pages, and at Vogue she forecasted trends to America's top fashion designers. She also made her mark in the beauty industry; at Shiseido she led new product development, packaging and studying how trends effect purchase decisions. Maureen went on to become a spokesperson for major beauty brands including Clairol, Dove, and P&G, and an on-air personality for ABC-TV's “Live with Regis Philbin.” Maureen not only performed the first televised makeover, she also completed over 2,000 transformations around the country. And her weekly segment wasn't simply focused on the external -- she worked with women on exercise and diet, body image and self-esteem. Throughout her career, Maureen has been a trailblazer in studying women, inside and out.  Maureen founded Lippe Taylor in the early 1990's, motivated by the lack of PR/marketing innovation she witnessed as an editor. By developing creative strategies for connecting with consumers, Maureen has successfully launched more than 100 brands. She has provided high-level, brand-building solutions for global leaders including Procter & Gamble, Clairol, IKEA, Johnson & Johnson, Allergan, Galderma, Revlon, Elizabeth Arden, The Gap, Kmart, Sears and Nordstrom. From product development and consumer product marketing, digital communications and issues management, Maureen has helped her clients decode the female consumer to build brands and grow sales. Most recently, Lippe Taylor partnered with a leading social influencer platform to introduce the “Lippe Taylor She Speaks Women's Buying Behavior Index,” which continues as ongoing research. With this proprietary research, Maureen continues to study women's purchasing habits and anticipate trends.  Maureen is deeply committed to cause-related marketing and providing brands with charitable connections. In addition, she was the only non-physician member of the Skin Cancer Foundation, former board member of Fashion Group International, Cosmetic Executive Women, and the Women's Venture Fund, and was honored by the United Cerebral Palsy Foundation as a Woman Who Cares. Maureen also sits on the board of the PR Council and is a member of the Arthur W. Page Society.  Maureen is also a supporter of multiple women-focused charities such as Save The Children, UNICEF, Look Good / Feel Better Sand Step Up Network for Girls which she has aligned with brands like Elizabeth Arden, P&G, RB, and IKEA.  Maureen has worked for many years with Women in Need where she spearheaded multiple inner city initiatives aimed at elevating women and their children out of poverty and into private housing.  Maureen also launched The SHEQUALITY Project, which she designed to help women executives rise in the ranks of PR agencies.   Maureen wants her colleagues and clients to walk into Lippe Taylor and feel like they've ...

Kim Sample, president of the PR Council discusses a number of key ethics issues, including:Kim Sample, president of the PR Council discusses a number of key ethics issues, including: How to handle unethical client requests Best practices for building an ethical agency culture Ethical challenges with controversial clients and employee activism

With news coverage about Bayer calling into question the most basic PR practices, trust has never been more critical for an “Agency of the Future.” In this episode, we explore what trust means in business, including rapidly changing consumer expectations, with Matt Harrington, Global COO of Edelman and former Chair of the PR Council. He shares key trends from Edelman's Trust Barometer, which is in its 19th year. Listen to learn why trust is key to the future state of relationships and the most important "license to operate" issue for our agencies.

The group also talks about the PRWeek Awards shortlist and Hall of Fame, David Albritton's new role at GM Defense, French/West/Vaughan acquiring a stake in AMP3, the launch of ICF Next, Amazon hiring SKDKnickerbocker, and Wendy's weighing in on Fortnite.

In this podcast, we speak with Steve Bauer live from the Midwest Digital Marketing Conference (MDMC18). Steve Bauer is a Global Lead at FleshmanHillard’s Social and Innovation group, and in this talk he provides some insight on how to build a successful and well-performing team and gives some good advice to those still being at school.  Host: Brian Borgstede Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff, and Gus Wehmeier Guest: Steve Bauer About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Steve Bauer is a Global Lead at FleshmanHillard’s Social and Innovation group and oversees the firms “Social Art” tribe. Steve’s areas of expertise include integrated marketing, social strategy and social business, executive social media, content marketing, online community management, employee advocacy and issues/crisis management. Steve holds a bachelor’s degree in public and environmental affairs with a concentration in management and a minor in Spanish from Indiana University. He is a founding member and co-chair of the PR Council’s Digital and Social Media Community. Steve is an active board member with Launch St. Louis, a nonprofit organization dedicated to helping St. Louis non-profits develop “young friends” boards. Steve is also a founding member of the University of Missouri - St. Louis (UMSL) Marketing Advisory Board and currently chairs the UMSL Digital Board Curriculum Committee.

About the Episode Recent updates to Facebook, Instagram and Twitter have sent shockwaves through the industry. Brands are racing to figure out how to react to platforms that never seem to stay in one place. In this episode, Lee sits down with Kimberly Eberl to chat about how PR professionals are counseling their clients to handle the unpredictable nature of social media. About Kimberly Kimberly Eberl is CEO and Founder of Chicago-based PR firm, Motion. With nearly 20 years of marketing experience, Kimberly is a leader and adviser for her growing team and diverse clients. She founded Motion in 2006 to be a full-service creative communications agency, and the agency recently merged with AgencyMSI to have even more robust capabilities. Twelve years later, Kimberly’s entrepreneurial-minded team represents brands such as Serta, The Home Depot, Simon Property Group, Feld Entertainment, Kenmore, DieHard, Tractor Supply and Becker Professional Services. Prior to opening her firm, Kimberly worked at Ogilvy PR & Weber Shandwick on many consumer brands. Kimberly has a B.A. in public relations from Marquette University. Her track record also includes completing more than 100 races of various distances, seven of which were marathons. She’s a member of the Public Relations Society of America, the Publicity Club of Chicago and PR Council. She is also an advocate of the MS Society.   Key Takeaways Facebook is too critical for brands to abort. Few brands will be willing to leave it. Agencies and brands are craving data and analytics. It’s becoming harder and harder for big brands to reach their target audience. Brands are having to completely rethink their digital strategies. Our job is to make stories happen. You’re not going to own stories how you want to. Everyone is struggling with measurement. Nothing has made more of a difference than how we communicate as a culture than social media.   Challenge yourself and make bold moves.  Resources Leaders Eat Last By Simon Sinek

About the Episode Why does our culture support the fallacy that men climb the job ladder while women climb the to-do list? Lee and Gail discuss a cultural shift that encourages women to take on key leadership roles.   About Gail Gail Heimann is President of Weber Shandwick, one of the world’s leading global communications and engagement firms with a network extending to 127 cities in 81 countries. Gail brings a relentless pursuit of ideas that touch, move, build, transform and deliver results for clients. She helps accelerate innovation and activation across the firms global practice areas, digital services and analytics operations. Gail has helped to build brands and burnish reputations for leading clients in the personal care, food and beverage, quick service restaurant, healthcare, finance and technology categories including work with PepsiCo, Unilever, GSK, Mattel, Electrolux, Aetna, General Motors, Microsoft and Verizon, among others. Gail was a catalyst in Weber Shandwick being named as the only PR agency on Advertising Ages Agency A-List in 2014 and 2015 and a Standout Agency for 20167, as well as PRWeeks 2017, 2016 and 2015 Global Agency of the Year, and The Holmes Reports 2015 and 2014 Global Agency of the Year. PRWeek’s 2016 and 2015 U.S. Agency of the Year, PRWeeks 2016 and 2015 Global Agency of the Year and The Holmes Report’s Global Agency of the Year for 2015 and 2014. She was president of the Public Relations Jury at the 2012 Cannes Lions and a member of the inaugural jury for the Glass Lions, which celebrates work that breaks through gender bias and stereotypes. Gail was honored with The Holmes Reports Individual Achievement Award in 2017, celebrated as one of the sharpest creative and strategic minds in the business. PRWeek also included her on its prestigious U.S. Power List in 2017. In 2016, Gail was inducted into PRWeek’s inaugural Hall of Femme, recognizing female trailblazers in communications. She was also named to The Holmes Reports 2015 North America Innovator 25 list, which celebrates individuals who accelerate innovation and push boundaries within the public relations industry. Earlier in her career, Gail was an Advertising Age Woman to Watch. She is a proud member of the boards of the PR Council, LaGrant Foundation and She Runs It. Gail and her husband have two daughters and live in New York City.   Key Takeaways Men are climbing the ladder and women are climbing the to-do list. Bring transparency to how you make business decisions. Millennials want as much information as possible. We need to provide a better level of business training to provide equality in leadership. Be a leader first. Start without the battle. Then contemplate where the other issues fall. Role modeling is so important - you have to see it to be it. Companies are recognizing the importance of culture and values, in light of what consumers demand. Brands like Mattel are celebrating the diversity of women and working hard to understand culture and relevance.

About the Episode Sheryl Sandberg, the chief operating officer of Facebook, commented that she believed the Me Too movement is hurting woman in the workplace because companies hesitate to hire women fearing legal action. Lee Caraher and Sandra Fathi dig into the hot topic of the day and discuss why it takes both women and men to create equal opportunity in the workplace. About Sandra Sandra Fathi is President and Founder of Affect, a public relations and social media firm specializing in technology, healthcare and professional services. Sandra has spent the past 20 years helping technology companies achieve their communications goals. Starting her career as a reporter for a division of Ziff Davis and IDG Tech Network, she went on to work at a number of leading technology firms and one of the top global PR agencies, Edelman. Her clients have included Apple, EDS, Ericsson, Nokia and Microsoft, as well as innovative start-ups. Sandra is an expert in media relations, crisis communications, brand reputation and executive visibility. She is a sought-after speaker and writer on brand reputation with commentary appearing in CNN, Forbes, Entrepreneur, Inc., Huffington Post and U.S. News & World Report. Sandra serves as an advisor to start-up executives on business challenges – from positioning to funding to long-term market strategy.   Sandra is currently on the board of PR Council and has served as Chair of PRSA’s Tri-State District. Sandra has been recognized as one of PRNews Top Women in PR, a PRNews PR Professional of the Year finalist, and a Bulldog PR Agency Professional of the Year. She holds a BA degree in International Relations from the Hebrew University of Jerusalem. Key Takeaways If we take women out of the equation, no companies will survive. Being open and having honest communication is key. Educate yourself on what is appropriate at work. If you're interested if having someone be your mentor, go and approach them about it. Be specific. Set expectations, including a time commitment. No one is going to work harder for you, than you.

About the Episode Lee Caraher and Renee Wilson introduce The SHEQUALITY Podcast, a weekly show that addresses the important issues facing woman in the workplace today. Join us to build leadership skills, advocate for an environment of equality regarding gender pay, career opportunities and financial backing, as well as to create more champions for women in the PR workforce. About Renee Renee Wilson was appointed the third PR Council president in January 2016. Her primary responsibility is to advocate on behalf of the PR Councils 100-plus member firms, and the overall profession. Previously, Renee spent 11 years at MSLGROUP, most recently as a member of the global board of directors; and as the firms Chief Client Officer, serving as liaison with senior clients and the agencys international client engagement program, which she created. She was also the President of MSLGROUP in North America from 2012 2014. Prior to MSLGROUP, Renee spent four years working in London for Hill & Knowlton. During this time she managed the EMEA communications for brands within Kelloggs and Johnson & Johnson. Renee was president of the 2014 PR jury for the Cannes Lions International Festival of Creativity and served on one other Cannes Jury in 2011. Key Takeaways SHEQUALITY is a movement of women helping women. Equal Pay Day is April 10. Integration is the way forward. In 5-10 years, there will be an upsurge of specialists.   People want what PR agencies are selling, they just don’t always know where to go. Be competent and comfortable with data. Take an Excel class if you want to learn more.

About the Episode Fake news is a dangerous construct. It allows people to quickly dismiss facts that don’t mesh with their worldview. Lee Caraher and Anne Green talk about why the truth matters, point out why you should stop using the term ‘fake news’ and argue that the stakes have never been higher to advocate for a communication platform that values ethics and facts. About Anne Anne Green is a 25-year veteran of the communications industry. She kicked off her PR career at Burson-Marsteller in the early 90s, and has been helping to lead and grow the wonderful team at CooperKatz since 1996. She's proud to have partnered with scores of dynamic clients over the years - from her early days on GE and DuPont, to more recent engagements with Memorial Sloan Kettering, Fiserv and Coldwell Banker Real Estate. Just two of her career highlights include unveiling MetroCard for the NYC MTA and launching Virgin Mobile in the U.S. - with the added plus of engaging directly with Sir Richard Branson. In addition to overseeing the agency's strategic direction, growth and operations, Anne serves as a senior counselor to many CooperKatz clients. She is deep into digital and loves the highly-integrated nature of PR work today. And she's a seasoned media and presentation skills coach with a passion for executive training. Anne serves on the board of directors of the PR Council and has collected some nice industry accolades along the way (though that "40 Under 40" seems like a while ago now!). In her personal life, she's a singer married to a drummer and is good at steadily over-committing herself to many great organizations. Key Takeaways The idea of “fake news” has become weaponized. We have responsibilities and values we need to uphold as an industry. The press is not only essential to our jobs as PR professionals, but essential to our society. Have open, intentional, consistent discussions about ethics. Social media is just like every other human institution - it is the best of us, it is the worst of us. It is our job as PR professions to see how it is being used and misused, and what we can do to make it a more communicative platform.

The PR Council is proud to announce the 2017 U.S. Young Lions PR winners. Patty Bloom and Rachel Carlisle of Ketchum Chicago will compete as a part of Team USA in the global Young Lions competition at the 64th Cannes Lions International Festival of Cre...

The PR Council is proud to announce the 2017 U.S. Young Lions PR winners. Patty Bloom and Rachel Carlisle of Ketchum Chicago will compete as a part of Team USA in the global Young Lions competition at the 64th Cannes Lions International Festival of Cre...

Renee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of marketing and communications. The PR Council has 110+ members representing more than 11,000 employees in the US. PR Council advocates for and advances the business of communications firms by building the market and the value of firms as strategic business partners. Previously, Renee spent 11 years at MSLGROUP most recently as a member of the global board of directors; and the firm’s Chief Client Officer, responsible for liaison with senior clients and the agency’s international client engagement program, which she created. She is also the former President of MSLGROUP in North America. Renee was president of the 2014 PR jury for the Cannes Lions International Festival of Creativity and served on one other Cannes Jury in 2011. Renee spent four years living and working in London for another international PR consultancy. During this time she managed the EMEA communications for brands within Kellogg's and Johnson & Johnson. Renee is a regularly featured speaker at various international conferences and most recently presented at the United Nations International Women's Day Conference, SxSw Social Good Hub, 2015, ColorComm and espnW 2015. A Cannes lion award winner herself, Renee’s teams have won more than 25 awards for exceptional, breakthrough work. A long-standing proponent for diversity, she sits on the Advisory Board for the Young Women's Leadership Schools of NYC and is a member of the NY Women in Communications. She has guest lectured on international communications at NYU and Baruch.   “The credibility that comes with an output from a public relations campaign -- how do you put the value on that?” - Renee Wilson What you’ll learn about in this episode: What the PR Council does Why “PR” won’t be called “Public Relations” in a few years Why PR people have to be at the table to identify business problems Why PR and social are one in the same Why agencies have to look to the future Why digital storytelling is going to be so crucial going forward Why there’s no cheat sheet for lifelong learning What measurement looks like in PR today and why proving ROI is challenging Why agencies do more project based work than AOR work these days (and why you need to make sure your project is long enough) Ways to contact Renee: Website: prcouncil.net Email: rwilson@prcouncil.net Twitter: @ReneeW