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Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and imp

Josh Coffy


    • Jun 2, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 32m AVG DURATION
    • 191 EPISODES

    Ivy Insights

    The Ecommerce Alley podcast is a must-listen for anyone aspiring to build a successful business. Hosted by Josh Coffy, the podcast offers a transparent and honest look into the ups and downs of his entrepreneurial journey. Whether you're new to ecommerce or have been in the game for a while, this podcast provides valuable insights and actionable advice that can help you take your business to the next level.

    One of the best aspects of The Ecommerce Alley podcast is the wealth of knowledge shared by Josh and his guests. Each episode is filled with practical tips and strategies that you can implement in your own business right away. From marketing tactics to customer engagement strategies, there's always something new to learn from each episode. Josh's enthusiasm and energy make for an engaging listening experience, keeping you hooked from start to finish.

    The worst aspect of The Ecommerce Alley podcast is hard to find. Some listeners may prefer more variety in terms of topics covered, as the focus tends to be primarily on ecommerce and marketing. However, if you're specifically looking for insights and advice in these areas, then this podcast delivers exactly what it promises.

    In conclusion, The Ecommerce Alley podcast is a valuable resource for entrepreneurs looking to grow their businesses. With its actionable advice, engaging interviews, and transparent discussions about the realities of entrepreneurship, this podcast is both informative and entertaining. Whether you're just starting out or looking to refine your existing strategies, The Ecommerce Alley has something for everyone in the world of ecommerce.



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    Latest episodes from The Ecommerce Alley

    TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025

    Play Episode Listen Later Jun 2, 2025 49:15


    ►  Grab Our Brand New Meta Ads CourseIn this episode of the podcast Josh and Dylan talk about the new testing strategy that we rolled out to our clients and how it has impacted their ad results. Meta made major changes to their algorithm in March, and this new strategy plays right into that. They discuss:An Overview Of What Has ChangedThe New StrategyWarnings With The StrategyA Brand New Course-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    TEA 188: Setting Revenue Goals, Scaling Broke & Hitting $1M

    Play Episode Listen Later May 26, 2025 29:12


    How do you set revenue goals? Most people set arbitrary numbers like $10k or $100k/mo, but don't know WHY. Or they scale to their target revenue, but aren't profitable along the way or their margins are incredibly slim.In this episode, Josh and Dylan talk about 3 levels you ascend through in your business, how it felt when we hit $1M in sales and why we don't set revenue goals any more. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 187: Should You Share Finances With Your Team?

    Play Episode Listen Later May 19, 2025 20:46


    Most entrepreneurs are taught not to talk about money—especially with their team. But what if transparency was the secret to trust, accountability and real momentum? A few years ago, we explored the idea of Open Book Operation in our business and it had a wild effect. In this episode, I'll share 5 things that happened when we did it…-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 186: Finding Your Free Shipping Sweet Spot

    Play Episode Listen Later May 5, 2025 13:58


    Free shipping isn't just a perk — it's a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins.Drawing from data across 400+ ecommerce brands, you'll learn:How the 2.5ish Rule gets customers to buy more without thinking twiceWhy tweaking your threshold just 10% above AOV can nudge higher cart valuesHow an X+ Items strategy turns free shipping into a fun shopping challengeWhether you're running a Shopify store or scaling your DTC brand, these tactics will help you strike the perfect balance between profitability and customer expectation.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 185: How We Make 10-20% Of Our Revenue In A Few Days Each Month

    Play Episode Listen Later Apr 28, 2025 20:04


    In this episode of The Ecommerce Alley podcast, join Josh Coffy as he reveals the secrets behind generating 10-20% of your monthly revenue through effective promo sprints. Learn how to transform non-customers into buyers and boost customer lifetime value using proven marketing strategies, including email, SMS, and social media. Tune in for actionable insights that can elevate your ecommerce business to new heights!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 184: Meta's Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)

    Play Episode Listen Later Apr 21, 2025 32:18


    This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don't judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.You'll learn:Why old-school TOF/MOF/BOF thinking is outdatedHow Meta now predicts the exact content each buyer needs—and in what orderHow ad delivery just got 10,000% fasterWhy previous campaign structures are about to get punched.Want to read the FULL breakdown & takeaways?Here's Josh's Notion doc on it.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 183: How We Made $567k in 4 Days

    Play Episode Listen Later Apr 14, 2025 33:42


    In this episode of The Ecommerce Alley podcast, Dylan interviews Josh on what marketing strategies the team used to produce an impressive $567k in sales within just four days. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 182: How To Fix Poor Performing Campaigns in 3 Steps

    Play Episode Listen Later Apr 7, 2025 23:50


    In this episode, Josh and Dylan walk through 3 easy steps to fix poor ad performance. Surprisingly, there's only 15 total things you need to look at if your ads are underperforming and they walk through all of them. This is the thing that most Meta ads educators don't share, so this is top secret info!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 181: How We'd Scale to $100K/Month If We Started Over Today

    Play Episode Listen Later Mar 31, 2025 51:38


    In this episode of The Ecommerce Alley podcast, we go deep into the strategies for scaling an ecommerce business to $100K/month. Discover the common pitfalls entrepreneurs face, learn how to effectively navigate opportunities, and get a step-by-step breakdown of essential operations and marketing tactics. Whether you're just starting out or looking to refine your approach, this episode provides invaluable insights for ecommerce success.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 180: Discounting - Smart Strategy or Brand Suicide?

    Play Episode Listen Later Mar 24, 2025 37:27


    In this episode of The Ecommerce Alley podcast, we dive into the controversial topic of discounting your products and brand. Explore the psychological impact of discounts on consumer behavior, the long-term effects on brand perception, and industry-specific considerations.Join the discussion on effective marketing strategies, alternatives to discounting, and how to balance customer acquisition with brand loyalty.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 179: From $0 to $1M/Month: Kyle Heidt's Exact Strategy

    Play Episode Listen Later Mar 17, 2025 64:44


    Kyle Heidt took a silver product brand from $0 online to $1M per month—fast. In this episode, he breaks down the exact strategies that made it happen, including the the power of a winning offer, pre-sale page, Meta ads, email sequences, and even a touch of Google Ads. The fastest way to get to new Heidts (see what we did there?) is to follow the footsteps of others who have done it! This episode is a must-listen.If you're interested in seeing if Kyle could implement these strategies for your business, email him at kyle@newheidts.com. He has Josh Coffy & The Ecommerce Alley's full endorsement.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 178: Not Using These 5 Shopify Apps Is Costing You Thousands

    Play Episode Listen Later Mar 10, 2025 18:32


    Want to squeeze more revenue out of your Shopify store without adding more traffic? You're probably leaving money on the table… and the fix could be as simple as turning on one setting or adding a single app.In this episode, I'm breaking down 5 Shopify apps that we can't live without—the same ones that increase conversions, boost AOV, and automate sales on autopilot. These aren't just “nice-to-haves”… if you're serious about scaling, they're must-haves.We'll walk you through why each app is essential, what results you can expect, and how to start leveraging them today.Don't miss this one—because once you implement these, you'll never go back.Check out Shop Pay: https://www.shopify.com/payCheck out MonsterCart: https://ecommercealley.com/mcCheck out Klaviyo: https://apps.shopify.com/klaviyo-email-marketingCheck out GemPages: https://ecommercealley.com/gempagesCheck out Judge.me: https://apps.shopify.com/judgemeCheck out Stamped.io: https://apps.shopify.com/stamped-io-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 177: 8 Expensive Advertising Mistakes You're Making

    Play Episode Listen Later Mar 3, 2025 42:02


    We work with over 400 ecommerce brands in our coaching program, and every single day we see them all make these same 8 mistakes time and time again that is costing them tons of money. After overseeing over $13 million in ad spend in the last 6 months, we start to see trends pretty quickly so in this episode Josh and Dylan are going to share what these 8 mistakes are and how YOU can prevent wasting thousands on the same mistakes.►  Visit Our Brand New Shop - https://www.ecommercealley.com/shop-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 176: Let's Talk About Facebook's Brand New Advantage+ Sales Campaign

    Play Episode Listen Later Feb 24, 2025 28:30


    Facebook just released a brand new Advantage+ "Sales" Campaign structure... and in this podcast Josh gets Dylan's thoughts on it. What's new? Is it better or worse? Did they just change the name? All of these questions and more answered in this episode. If you're running ads for your ecommerce brand, this could make or break your sales in 2025. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 175: The State Of Facebook Ads - 2025 Edition

    Play Episode Listen Later Feb 17, 2025 92:01


    What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving.So... in this episode, we are going to deep dive into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. We recommend watching or listening to this ENTIRE episode so you get the entire picture.We cover things like:CPM TrendsWebsite vs Meta ShopCampaign StructuresScalingWhat Ads Work Best...and more!00:00 State Of Facebook Ads08:04 CPM Trends12:18 Website vs Meta Shop21:10 Advantage+ Campaign vs Manual Sales Campaign29:13 Campaign Structures38:34 Scaling Budgets52:50 How Many Ads In One Campaign1:00:19 Videos vs Images1:08:18 What Images Work Best? Ady-Ads1:11:33 Broad vs A+ Audiences vs Lookalikes1:13:36 Catalog Ads1:20:15 The Future Of Meta Advertising-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 174: 5 Website Tweaks That Print Money (Most People Ignore These!)

    Play Episode Listen Later Feb 10, 2025 48:29


    ►  Visit Our Brand New Shop - https://www.ecommercealley.com/shop►  Get MonsterCart - https://www.ecommercealley.com/mcIn this episode, Josh and Dylan break down the 5 things you MUST test on your website. These 5 website tweaks will increase your AOV and Conversion rate guaranteed! Let us know in the comments what changes you made and how it impacted your store.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 173: How To Make Your Ecommerce Product Standout

    Play Episode Listen Later Feb 3, 2025 10:50


    ►  Visit Our Brand New Shop - https://www.ecommercealley.com/shopIn this episode, Dylan breaks down "The Great Product Hierarchy" and how you can apply it to your business. He uses major ecommerce brands and brands from our Max Profits Mentorship coaching program to draw examples of the importance of establishing a niche, developing unique selling points, and having a unique product. It's a great episode for expanding how you think about your product.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 172: Our Q1 Ecommerce Marketing Strategy (2025 Edition)

    Play Episode Listen Later Jan 27, 2025 32:33


    Ready to conquer Q1 with confidence? In this episode of The Ecommerce Alley Podcast, Josh Coffy shares his unique approach to navigating the post-holiday slump with insights inspired by Churchill, Templeton, and Balboa. Learn how to set realistic expectations, embrace opportunities in challenging times, and adopt a relentless work ethic to make this quarter your stepping stone to success. Whether you're looking to optimize ad spend, fine-tune your marketing strategies, or prepare for growth, this episode is packed with actionable advice—don't miss it!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 171: How My Assistant & I Run The Company (The Best Decision I Ever Made)

    Play Episode Listen Later Jan 20, 2025 49:45


    In this episode, Josh is joined by his assistant, Brei Counts, who's been with the company for nearly 9 months, and together, they talk about how she's helped streamline daily operations. From managing Josh's inbox to organizing meetings and handling countless tasks, they discuss how hiring an assistant has freed up Josh's time to focus on growth and strategy. If you've been on the fence about getting an assistant, this episode will give you the insight you need to make that leap and take your business to the next level.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 170: 9 Costly Mistakes Ecommerce Businesses Make

    Play Episode Listen Later Jan 13, 2025 26:28


    These things will eat your profit & set you back from hitting your goals. After more than a decade and working with hundreds of ecommerce brands, we've observed some pretty common mistakes.Avoid these 9 things. You'll thank us later!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 169: A 3-Step Strategy To Liquidate Unwanted Inventory

    Play Episode Listen Later Jan 6, 2025 12:43


    Got extra inventory from Q4? Or maybe just need a simple strategy to move stagnant stock? This episode is all about a 3-step playbook to help you turn unsold inventory into cash—all year round.I'll share the exact steps we used to help one client clear out nearly $100k in products, making room for fresh inventory and freeing up cash to reinvest. From creating a dedicated collection page, to a high-impact 3-day email/sms campaign, to using Meta's Advantage+ catalog ads, you'll get actionable tactics you can start using right away.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 168: Back-Of-Napkin Math To Hit Your Sales Goals Every Month

    Play Episode Listen Later Dec 30, 2024 20:16


    In this episode, Josh breaks out his “back-of-napkin” math to help you hit your sales goals every month—no guesswork required.He walks you through the exact formula he uses with clients to forecast revenue, set smart ad budgets, and bridge the gap between where you are and where you want to be.Whether you're trying to sell out inventory fast or hit a big revenue target, this simple, math-driven approach will keep you on track and make those goals feel way more doable.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 167: Merry Christmas (Free $10 Inside)

    Play Episode Listen Later Dec 23, 2024 2:58


    We're celebrating an amazing year of growth, having served over 3,500 ecommerce owners, and we're excited for what's to come, but today, it's all about giving back and wishing you a Merry Christmas!If you're willing to spend 10 seconds leaving a rating on the AUDIO version of this podcast on Apple Music or Spotify, and you send a screenshot to team@theecommercealley.com with “podcast review” in the subject line, we'll send you a $10 Amazon Gift Card as our thank you!Just give us until January 4th, since our team is off the next week!From our family to yours, thank you for being a part of our journey!

    TEA 166: These 9 Meeting & Workflow Hacks Will Change Your Life

    Play Episode Listen Later Dec 16, 2024 17:53


    In this episode of The Ecommerce Alley Podcast, Josh shares his top 9 meeting and workflow hacks that have transformed his productivity this year.Whether you're leading a team or looking to improve your own routines, these hacks are designed to help you make the most of your time and move the needle on your goals.And we're suckers for needle-moving-goal-getting stuff.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 165: The Next Big Shifts in Ecommerce… Are You Ready? (3-Year Podcast Anniversary)

    Play Episode Listen Later Dec 9, 2024 59:53


    In this special 3-year anniversary episode, we're looking forward instead of back. Join us as we dive into the biggest shifts coming for ecommerce over the next few years and what it means for your business.From the rise of heart-centered brands and community-driven shopping to the future of AI and ad attribution, we'll unpack the trends you need to know to stay ahead.Plus, hear about exciting new directions for The Ecommerce Alley and our plans to keep bringing you the latest strategies and insights moving forward!BFCM Promo for Max Profits MentorshipClick here to schedule a call & get $500 off the onboarding fee & a $400 gift from Josh before 12/2/2024! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 164: Attribution Tools: Are They Worth It in 2025?

    Play Episode Listen Later Dec 2, 2024 22:36


    Ever wondered if attribution tools are worth the hype? In this episode, Josh breaks down what attribution really is, how it works, and why tools like TripleWhale, Hyros, and Northbeam could be game changers (or not) for your business. He explores how these tools help track your marketing efforts and assign credit to each step in your customer's journey—helping you get a full picture beyond just “last-click” conversions.Josh shares his experience using attribution tools for the last three years, the benefits and drawbacks, and the systems we use to ensure our ad campaigns are profitable & budgets are in check.BFCM Promo for Max Profits MentorshipClick here to schedule a call & get $500 off the onboarding fee & a $400 gift from Josh before 12/2/2024!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 163: Find & Test New Products With This Unique Method

    Play Episode Listen Later Nov 25, 2024 49:33


    Looking for a smarter way to test products and find your next big winner? In this episode, Josh Coffy and Dylan Counts share a product-testing framework that's helped scale faster and more efficiently.They'll walk you through how to quickly test new products, spot what works, and double down on success—all without wasting time or money.From testing fast to finding your “Manhattan” (your next breakthrough), this episode will change the way you approach product development/exploration. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 162: The Ad-y Ad: The #1 Performing Creative Type Right Now

    Play Episode Listen Later Nov 18, 2024 24:30


    Feeling like your ads aren't hitting like they used to? You might be focusing on the wrong type of creative. In this episode, Josh breaks down the #1 ad type that's crushing it right now—what we call the “Ad-y Ad.”He'll show you exactly what it looks like, why it works, and how you can use it to boost your results. Plus, he'll dive into the difference between intent-driven ads and those that just get clicks.Click here to snag our 150+ Canva Ad Templates! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 161: These 10 Principles Helped Us 2X Revenue In The Last 12 Months

    Play Episode Listen Later Nov 11, 2024 42:33


    In the last 12 months, our business doubled with revenue per head sitting at 2X the industry average. But it took us 11 years to get to the speed in which we're not moving.In this episode, Josh dives into 10 principles that have been transformative for The Ecommerce Alley and the reinvention that comes with it. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 160: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 2)

    Play Episode Listen Later Nov 4, 2024 45:08


    -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 159: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 1)

    Play Episode Listen Later Oct 28, 2024 37:13


    ► Attend Our "Best Black Friday Ever” Workshop HereThis episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, and recommended tools for increasing your AOV. If you like this content and want to see examples of everything, get access to our email/social/ad templates, and build your own personalized plan with us… We're hosting a 3-hour “Best Black Friday Ever” workshop on November 7!Recommended Tools In This Episode:► MonsterCart► Essential Countdown Timer -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 158: These Non-Scalable Activities Will Help You Scale Faster

    Play Episode Listen Later Oct 21, 2024 15:55


    For years, Josh thought everything in business had to be scalable. If it couldn't be automated or felt like “crappy work,” he'd dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers.In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (heart-to-heart) approach transformed his business.Josh discusses how building real relationships—like personalized check-ins and follow-ups—adds more value than any automation.Spoiler: these small, non-scalable gestures led to higher conversion rates, stronger customer loyalty and more profit.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 157: How Engaged Audiences & Existing Customers Work In Advantage+ Shopping Campaigns

    Play Episode Listen Later Oct 14, 2024 11:09


    ► Watch Our Episode About Kill Switches and Ad CyclingIn this episode, Josh breaks down the difference between "Engaged Audiences" and "Existing Customers" in Meta's Advantage+ campaign. He also shares how to use them effectively inside your campaign and our recommendations for them This is a technical episode that should answer all your questions about these 2 different features.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    How To Sell Limited-Quantity Products/Boxes Using Meta Ads (w/ Sarah Williams)

    Play Episode Listen Later Oct 7, 2024 48:53


    ► Check Out Sarah's Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcastMore money is spent online in Q4 than in any other quarter, accounting for up to 50% of annual ecommerce sales.Which means…There's no time to waste—you need to go all in.Sarah Williams with Launch Your Box Podcast had me on to discuss selling limited-quality products with Meta Ads!In this episode, we dive into:Managing advertising expectations- The best types of ads to run in Q4- Reverse-engineering your sales goals- And what I believe is the BEST campaign structure for short promotions -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 155: How To "Bump The Lamp" & Keep Customers For Life (LIVE From The MPM Orlando Intensive)

    Play Episode Listen Later Sep 30, 2024 55:29


    This episode is from a live 3-day intensive we held for our Max Profits Mentorship clients at Walt Disney World.Learn how small, thoughtful details can create unforgettable customer experiences that build loyalty and drive repeat business.In this episode, Josh explores the concept of “bumping the lamp”—going the extra mile in ways customers may not even notice, but that make all the difference.It's how you can turn one-time buyers into lifelong fans by obsessing over every interaction, creating value, and crafting a service experience that leaves a lasting impact. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 154: 7 Ways To Increase Your AOV For The Holidays

    Play Episode Listen Later Sep 23, 2024 28:56


    Just had a pre-holiday planning session with our clients. From doing this for many years now, I can confidently say that the ones who wait until November to start prepping will lose to the ones who prepare in September/October.Shocking, early bird gets the worm type stuff.Because it's such a compressed timeline, it's critical that you maximize the value of each customer.So to help with that, I want to give you 7 quick ways to increase your AOV for the holidays.Many of these will apply even OUTSIDE the holidays, but some are more holiday-specific.So by figuring these out now, you'll prime yourself for more profit from each customer during the holidays and even after.Going to have tools we use that will help with many of the capabilities I'm going to talk about in this episode:MonsterCart (Shopify)Zipify OCU (Shopify)Rebuy (Shopify)Route.com (Shipping Protection)Cart Upsell (Woocommerce)FunnelKit (Woocommerce - Great For Detailed Sales Funnels With Order Bumps, Upsells, Downsells, etc.)One-Click Upsell Funnel (Woocommerce) -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 153: The Easiest $50,000 Ad Campaign We Ever Ran

    Play Episode Listen Later Sep 16, 2024 18:02


    We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran.In this episode, Josh breaks down the hypothesis, setup, results, and observations.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 152: Building A Conversion Funnel (w/ Susan Bradley From Social Sales Girls)

    Play Episode Listen Later Sep 9, 2024 34:51


    ►  Join The Social Sales Girl's Conversion School Here: https://thesocialsalesgirls.activehosted.com/f/126In this episode, josh interviews Susan Bradley, founder of The Social Sales Girls. Susan talks about building your conversion funnel, shares some insight on where your attention/focus should be on your business, what the highest leverage activities are, and how to create high converting pages.  -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 151: Q4 Ecommerce Predictions, The Fiji Files, and $10M Thinking

    Play Episode Listen Later Sep 2, 2024 26:35


    ►  Learn More About The Max Profits Mentorship - https://www.maxprofitsmentorship.com/apply-to-joinIn this episode Josh shares his Q4 marketing predictions, some life updates, and how "The Fiji Files" have opened him up to $10m Thinking. This is a packed episode filled with tons of laughs, insight, and fun. P.S. This episode was recorded LIVE during our Bi-Monthly Client community event! If you hear references, that is why! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 150: Five Crucial Growth Levers (From $600M+ In Sales)

    Play Episode Listen Later Aug 26, 2024 47:25


    I talk shop with the founders of Shopanova on 5 levers you can pull to maximize your growth this year.If you haven't heard of Shopanova, they're a high-performance marketing agency that has helped their ecommerce clients generate more than $600M in sales over the last few years.Robby & Daniel were a blast to have on the podcast – enjoy learning from them! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 149: Going “ALL IN” is keeping you broke: do this to 10X your sales.

    Play Episode Listen Later Aug 19, 2024 21:14


    ►  Join The Waitlist For Our LIVE 3 Day Ecommerce Facebook Ads Bootcamphttps://ecommercealley.com/waitlistMost people go deep before they go wide. They go ALL IN on one idea, one product, one campaign, etc. without asking, “is this what I should go all in on or is there something better?” This is something we've really been exploring lately and have made some pretty cool discoveries within our own business and several clients.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 148: How To Scale Meta Ads In 2024

    Play Episode Listen Later Aug 12, 2024 26:11


    When your ads are achieving your target numbers, HOW do you scale them up without everything crashing and burning?00:00 Deep vs Wide Scaling04:00 Deep, Consolidated, Simple Scaling11:02 Our 2 Scaling Strategies 22:37 Which Strategy Should You Use? -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 147: An Ad Budget Management System That'll Protect & Grow Your Bank Account

    Play Episode Listen Later Aug 5, 2024 16:22


    Poor ad budget management will have your ad account eating your bank account in no time. Because if you've advertised for any period of time, then you know that things aren't always as they seem.I recently had a conversation with a friend who spends $500k/mo on Meta. They've done it for years, but ran into a cashflow crunch and had to halt their ads to figure some things out.This can happen to ANYBODY, so we developed an ad budget management system to protect ourselves from overspending and creating boatloads of stress that have us living on thin margin.00:00 Intro00:58 2 Budgeting Levels03:25 TAPs and CAPs Overview04:12 TAPs09:00 CAPs11:57 Ad Account Budgeting-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 146: What Are Meta's New Flexible Ads? (Bye Bye, DCAs…)

    Play Episode Listen Later Jul 29, 2024 14:55


    ► Learn About Our Mentorship Program: https://www.maxprofitsmentorship.com/apply-to-join► Learn Our DCA (Now Flexible Ads) Campaign Strategy: https://youtu.be/PedgzYqaX10Meta has officially rolled our “Flexible Ads” which are taking the place of Dynamic Creative Ads (DCAs). Here's everything you need to know about them, the differences, and what you should do to prepare for the full transition.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 145: I had $1.06 in my bank 5 years ago... so here's what I did.

    Play Episode Listen Later Jul 22, 2024 24:52


    Five years into business, I had $1.06 in my bank accounts with a dozen staff and was stressed out of my mind. This is how I was able to turn things around, grow a portfolio of millions in real estate, and find the freedom I truly wanted inside my business without feeling like a slave.It is attainable. And if a goofy pale white dude from the middle of farmland in Ohio can do it, so can you.00:00 Intro02:09 Josh's "Almost Out Of Business" Story07:50 The Most Important Thing You Can Do - Invest In Yourself13:15 5 Practical Things You Can Do -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

    TEA 145: Our Favorite Meta Ads Campaign Structure Right Now

    Play Episode Listen Later Jul 15, 2024 18:26


    A lot has changed with Meta in the last 3 months. And if you listened to our State of Advertising 2024 podcast, then you're likely aware of one of our FAVORITE campaign structures: Advantage+ Shopping Campaigns.However, right now, something else has our attention.And we're seeing better results than we've ever seen with it.-=-=-=-=-** MENTIONED RESOURCES**► Our Facebook “Kill Switch” And Ad Cycling System (Episode 118)► How Much Should You Spend On Ads?Text our team a question!

    TEA 143: What To Do When Summer Sales Are Slow

    Play Episode Listen Later Jul 8, 2024 21:04


    Summer means slower sales for many ecommerce brands. So, what do you do when people are vacationing and spending is down? Here's a solid list of things to do.Text our team a question!

    TEA 142: I Pay $60K/Yr for a Business Coach (Here's What Happened)

    Play Episode Listen Later Jul 1, 2024 20:54


    I've always invested in courses I found interesting to continue growing. But at the start of 2023, I decided to invest the most money I'd ever invested in a SERIOUS coaching program. In this podcast, I'm going to share my findings from spending $60,000/yr for a business coach.Text our team a question!

    TEA 141: Lifetime vs Daily Campaign Budgets: a $40k Test & Results

    Play Episode Listen Later Jun 24, 2024 18:23


    Text our team a question!

    TEA 140: Stop Wasting Your Time Making Ad Creatives That Suck

    Play Episode Listen Later Jun 21, 2024 30:50


    TEA 139: Use This Business Model If You're Under $3 Million/Year In Sales

    Play Episode Listen Later Jun 17, 2024 29:22


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