Podcasts about ad creative

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. COURSE CHAPTERS 0:00 Introduction 1:02 How Long Do Facebook Ads Take To Work? 9:10 5 Things To Know Before Running Facebook Ads 22:34 Landscaping FB Ads Failing? Let's Do The Math 31:37 Marketplace Positioning 47:32 Offer Creation 1:04:02 Ad Creative 1:19:43 $100K/Month Video Ad System 1:25:28 Campaign Setup & Structure 1:36:19 5 Targeting Fails Costing You Thousands 1:46:38 Advanced Remarketing 1:59:31 Ad Optimization 2:03:40 Lowering Cost Per Lead 2:13:45 Improving Lead Quality 2:21:51 Scaling Facebook Ads 2:35:39 Appointment Setting 2:49:12 Discovery Calls 3:00:40 Reactivation Campaigns 3:12:47 Case Study: $370K In Sales 3:19:59 Case Study: 192 Leads & $75K Sold 3:31:26 Case Study: $130K in Sales –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

https://www.gethookd.ai/learn/ai-creative-analytics-how-it-works-and-best-tools/Learn how AI-powered creative analytics reveals why ads win or lose by analyzing visuals, copy, and pacing frame-by-frame. Spy on competitors, decode winning patterns, and integrate real-time intelligence into your workflow. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive. Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels. He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business. Topics discussed in this episode:  How AI simplifies building and launching online stores today. What metrics to fix before you try to scale ad spend.Why single-product shops are growing quickly in the US.Why traditional marketing agencies fail to scale ad results.How audience intelligence tools lower customer acquisition costs.What problems occur when running too many active ad campaigns.How syncing Shopify data with Meta improves targeting precision.Why human support remains critical alongside AI software tools.What product-audience matching does for specific item sales.How to scale products internationally using predictive data models.Links & ResourcesWebsite: https://clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, Josh shows Dylan how he's been using AI to iterate on Meta ad creatives using Claude, ChatGPT, and Gemini. If you're running Meta ads and you're stuck on what to launch next to improve your ad performance - this podcast will show you how to take your existing winning ad creatives and come up with new, diverse creative angles to hit new audiences. This is something new that Josh has been working on and previewing to our clients - and we are now showing it to you so you can improve your Meta ad creative. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.Guest: Ben Heath | Show Notes: socialmediaexaminer.com/711Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send a textIf you're still running one “hero ad” and hoping it scales, you're already behind.In this episode, Jeremy breaks down why Meta's evolving algorithm has made single-creative campaigns obsolete—and why sports teams must shift from building one good ad to building a creative system. You'll learn how to structure multiple angles around one game, how to think in buyer motivations (not demographics), and how to create a “creative menu” that actually drives ticket sales.Key Topics CoveredWhy “What's the best ad format?” is the wrong questionThe myth of the one perfect ticket-selling adHow Meta's reduced targeting options change everythingThe “menu problem” most teams don't realize they have5 psychological ticket-buyer motivations for the same eventWhy frequency spikes and CPM increases aren't budget problemsHow to build 8–10 creative variations from one gameUsing ChatGPT to generate angles, hooks, and copy fasterWhy warming ads matter (AIDA framework explained)The difference between boosting posts and building strategyTimestamps00:00 – The myth of the “one killer ad” 02:40 – Why buyers aren't all motivated by the same thing 05:50 – The ice cream shop analogy (creative variety explained) 06:11 – 5 angles for the same Saturday Night Fireworks game 08:30 – Why Meta won't scale one message anymore 10:44 – How to practically build multiple creative angles 11:51 – The AIDA framework and warming ads 13:00 – Simple 4-step creative system for teams 15:19 – Stop boosting. Start building a creative menu.The Big Idea: You Don't Have a Targeting Problem. You Have a Creative Problem.Most teams run:One graphicOne hype videoOne captionOne boosted postThat's vanilla ice cream.But your fans don't all buy tickets for the same reason.Some buy for:Family memoriesSocial nights outDate nightsCorporate hostingWhen you run only one angle, Meta finds one pocket of people, frequency climbs, CPM increases, and performance plateaus.It's not a budget issue.You ran out of angles.The Creative Menu FrameworkFor one game:Write down 5 reasons someone would attend (motivations, not demographics).Create 2 angles per motivation.Make sure visuals are different (faces, scenes, tone, format).Let Meta run long enough to optimize (not 48 hours).That's 8–10 ads from one event.That's scale.Jeremy references the classic AIDA model:AttentionInterestDesireActionNot every ad converts immediately. Some warm. Some build trust. Some create demand.If you shut off non-converting ads too quickly, you kill the top of your funnel.Call to ActionIf this episode helped shift your thinking, share it with someone on your marketing or ticket sales team.Because the teams that move from one creative to a creative system are the teams that will scale ticket sales in 2026 and beyond.Links mentioned: Sports Marketing Machine powered by Revelocity Sports AIDA Framework viSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Learn why AI ad creative platforms have become so important for marketers chasing speed and ROI in 2026. See how the right tools eliminate creative bottlenecks and change your entire funnel for the better.Info: https://www.gethookd.ai/blog/adespresso-vs-madgicx-vs-gethookd-pricing-features-compared GETHOOKD LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

► Work With The Ecommerce Alley TeamIn this episode, Josh and Dylan break down the 5 most common ad creative mistakes that quietly kill performance - even when CPCs look great and engagement is high.You'll learn why “interesting” ads often don't convert, how Meta actually decides what to spend on, and the simple frameworks we use to turn spend into sales - not just clicks.If you're running Meta ads and feel like something is off - but you can't quite pinpoint it - this episode will give you clarity.Listen through, spot the mistake you're making, and fix it before your next launch.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a month. His solution is a profitability-first framework that tracks new customer contribution margin daily and calibrates creative output to what your budget can actually support. Also discussed: why Meta told him to stop hook testing, and the $25K Cardi B ad he hated that completely crushed.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSAd Pros: https://adpros.comNehal on Instagram: instagram.com/nehalkazimNehal on LinkedIn: linkedin.com/in/nehalkazimWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In this episode of the podcast, I speak with Anindya Ghose from NYU and Vilma Todri from Emory University about their recent paper, The Impact of Visual Generative AI on Advertising Effectiveness, which is available in pre-print. In the paper, Anindya, Vilma, and the other authors assess the performance efficacy of three types of ad creative: Creative entirely crafted by humans;Creative crafted by humans but modified by generative AI;Creative entirely created by generative AI. The authors also quantify the impact of disclosing that creative was produced by generative AI tools. In the paper, the authors run a field experiment (buying display impressions on Google Display Network) as well as a lab study where they collect qualitative data. We discuss the results of these in the podcast.In addition, we cover:The genesis of this paper and the motivation to explore this topic;The four research questions the authors pursue in the paper;The methodology used to interrogate those questions;The principal conclusions from the studies the authors ran;The authors' finding that lower creative constraints on the genAI tool led to better results;Possible explanations for why a Generative AI tool benefits from total control with the visual modality whereas textual generation performs better with a structured, chain-of-thought process.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast's self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

On today's special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for streaming and CTV. EMARKETER Principal Analyst, Nate Elliott, hosts a panel with Caroline Giegerich, VP, AI, Interactive Advertising Bureau (IAB); Todd Feitlin, VP, Creative Lead, One Horizon, and Jonathan Watkins, Head of Optimization, tvScientific. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Patrick Coddou is my business partner and the COO at AJF Growth. Follow him on X at @soundslikecanoe. Formerly he founded, ran, and exited his ecommerce brand, Supply.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.ZATO MARKETINGGet excellent Google Ads management from the same boutique agency that I regularly partner with for my clients at https://zatomarketing.com.FOLLOW UP WITH ANDREW X: @andrewjfarisEmail: podcast@ajfgrowth.comWork with us: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input.

Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

My guest on this episode of the podcast is Luca Fiaschi, a machine learning expert who previously held executive data science roles at MistPlay, StitchFix, and HelloFresh. Luca is now a Partner for the Generative AI vertical at PyMC Labs, a consultancy that specializes in the application of Bayesian methods to business problems and which maintains the open source PyMC library for Bayesian statistical modeling as well as the open source PyMC Marketing media mix modeling library. The subject of my discussion with Luca is PyMC Labs' recent paper, LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation of Likert Ratings. I found the paper fascinating and wrote an overview on LinkedIn; the paper's authors (from PyMC Labs as well as Colgate) use an LLM to score product concepts, finding that the distribution of LLM-produced scores can be comparable to that produced by human panels.Among other things, the podcast episode covers:Background on the paper, and how the partnership with Colgate-Palmolive came about.An overview of the LLM querying methodologies used in the paper and how they produced score distributions.The approaches used in the paper for calculating similarities between the LLM-produced and human-produced scores.The conclusions / findings of the paper.What the implications of the paper are on marketing creative ideation and the use of LLMs for evaluating product and advertising concepts.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast's self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail, how to create highly specific messages that speak directly to each audience's unique pain points and triggers, and how to expand into new demographics. Watch this video now.Chapters:00:00:00 - The Value of Demographic-Specific Creatives 00:00:43 - Case Study: A Health & Wellness Client's Segmented Campaigns 00:01:21 - Using Audience Research & First-Party Data to Identify Pain Points 00:02:40 - Strategy: Expanding into New Demographics with Creative 00:03:22 - Case Study: Repositioning a Fashion Brand for a Younger Audience 00:04:47 - Adopting a "Test and Learn" Approach for Creatives 00:06:05 - Aligning the Post-Click Experience with Ad Creative 00:06:56 - Balancing Demographic Relevance with Brand Identity

Send us a textJoin us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more frequently can lead to lower CPMs and better overall ad performance. The duo shares insights on leveraging user-generated content, the value of static ads, and why aiming for "lightning in a bottle" isn't a sustainable strategy. They also touch on the Pareto principle in advertising and draw parallels with sports to illustrate the need for consistent, predictable outcomes in marketing.Follow  ⁨@unstoppablemarketerpodcast⁩ on instagram and youtube for daily marketing insights and direct feedback.

Can AI really transform your ad creative workflow? In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad production and performance marketing.Discover how Andre and his team have moved beyond one-off AI experiments to build systematic, automated workflows that generate hundreds of ad variations in minutes. Learn about the tools they use, the challenges of integrating AI into creative teams, and why some clients are pushing back against AI-generated content.Key topics include: - How to systematize AI for marketing and creative work - The evolving role of creatives in an AI-driven world - Real results: Do AI ads outperform traditional UGC? - The future of AI in ad generation and performance marketingWhether you're a marketer, agency leader, or just curious about the future of AI in advertising, this candid conversation offers practical insights, honest results, and a look at what's next.00:00 – Introduction: Can AI revolutionize brainstorming and ad creation?00:21 – Meet Andre Kempe, CEO of Admiral Media00:42 – How Andre started using AI in marketing01:36 – Moving from AI experiments to systematic workflows03:20 – Building automated ad generation systems05:00 – Tools of the trade: Make, N8N, and more07:00 – The evolving role of creatives in an AI world10:00 – Client reactions: Pushback on AI-generated ads13:10 – Comparing AI ads vs. traditional UGC performance15:00 – The future: Bionic ads and blending human + AI creativity17:00 – What's next for AI in ad generation and marketing

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//This episode gets practical about AI and ad creative. Andrew Faris and Alex Cooper (Adcate) break down what's actually working, why most AI ads still fall flat, and how operators can build a creative system that compounds.What you'll learn:- AI as an amplifier, not a shortcut: why bad ideas stay bad, even with great models—and how to surface signal from 20+ AI-generated options instead of shipping noise.- Context engineering OVER prompt engineering: building brand-specific context documents and custom GPT/Claude projects (brand data + top performers + task-specific creative principles) to raise hit rate across headlines, hooks, scripts, and iterations.- Operationalized knowledge: treating your agency/org as “operationalized knowledge,” then encoding that knowledge into AI so strategy scales without diluting quality.- Process over novelty: frameworks like AI Days and moonshot briefs to test new tools (VO3, image/video gen, research apps) without derailing production.- Where VO3 fits now: using intentionally unrealistic visuals for hooks and pattern breaks while keeping workflows realistic for speed and cost.- Tool overload triage: how to evaluate new AI releases against business outcomes (profit, CAC, volume, timelines) and avoid shiny-object churn.- The strategist's new job: knowing what to create (psychology, research, copy fundamentals) while AI accelerates execution.Why this is worth your timeIf you're feeling margin pressure, creative fatigue, or whipsawed by weekly AI launches, this conversation gives you a repeatable way to:- Raise creative hit rate without inflating headcount- Protect focus while still exploring new tools- Encode your best thinking into systems your whole team can useShip more diverse, on-strategy ads—faster//CHAPTER TITLES:00:01:33 - Where Is Alex Moving???00:02:27 - A.I. Great For Ideation, Bad For Execution00:08:24 - Strategy For Deep Research 00:15:15 - The Agency Model In DTC00:22:48 - How To Know What Knowledge Is Truth Using A.I.00:35:48 - The Future Of Content Creation & Creative Output00:41:41 - Andrew's Bet On The Future of A.I. Technology00:45:43 - Hot Takes With Alex//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PHIL BERGMAN is a former television sportscaster whois now the Associate Athletic Director at UIC, Creative Content and Broadcasting. He has added a couple of other things to his portfolio as well. Phil talks about the media content produced on college campuses, for the department and by young people. He also talks about NIL, about which he teaches a class; about storytelling in the 21st century; how media are consumed and delivered, and much more. The University of Missouri journalism grad worked in local television in both Lincoln and Omaha before getting a master's degree in sports management, and before Chicago he worked at the U.S. Naval Academy. Recorded July 22, 2205

Send us a textUnlock the secret to high-impact ad creative and stop fighting the algorithms!In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and creative strategy. Forget rigid A/B experiments—here's what really works on platforms like Meta and TikTok in 2025:Explore & Expand vs. Outdated A/B Testing • Discover why Meta's Bayesian engine fights your split-tests—and how switching to an “Explore & Expand” mindset turbocharges learning. • Learn to surface winning angles quickly, then scale them with minimal extra effort.Harnessing AI for Wild, CGI-Level Concepts • See real examples of “unhinged” AI-generated spots—think dinosaurs parachuting into lava—and learn how to keep your core message crystal clear. • Find out which AI tools are best for scripting, storyboarding, and turning crazy ideas into thumb-stopping ads.Prioritizing Human-to-Human Authenticity • Why polished avatars and lip-sync bots may backfire—and what your audience really craves instead. • Strategies for injecting genuine emotion, social proof, and community hooks into every campaign.Creative Volume & Variation: How Much Is Too Much? • The surprising truth about test volume: when “more creative” stops adding value—and how to find the sweet spot for your budget. • A framework for balancing length, hook styles, and visual formats so that every variation still drives toward a single, powerful message.Actionable Tips to Maximize Engagement • Messaging hierarchies: the one element you must nail before tweaking format or length. • Quick wins for rotating hooks, swapping B-roll, and layering in new calls-to-action—without blowing your production timeline.Whether you're a seasoned performance marketer or simply curious about the future of advertising, you'll walk away with:A clear roadmap for ditching endless A/B loopsCreative prompts to push your AI experiments beyond the ordinaryPractical checklists for testing and scaling your best-performing adsGuest info:Linkedin: https://www.linkedin.com/in/andrew-faris-980b84108/

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//AI is changing how we make ad creative—but not in the way you've been told.In this episode, Andrew Faris shares his contrarian take on AI's role in creative strategy, why the “endless AI content” model is flawed, and how smart DTC brands will win by thinking more, not producing more.Whether you're an operator, performance marketer, or founder trying to scale profitably, this episode unpacks:– Why the best brands aren't just using AI—they're thinking better– How Meta's ad platform is caught between volume and learning– What actually raises the quality bar in the AI era– Why good creative thinkers are more valuable than ever– How AJF Growth is building AI-powered creative systems that scalePlus, hear how brands are turning AI speed into operational hiring—not layoffs.//CHAPTER TITLES:00:01:23 - The Misconception Of A.I. For Creatives00:04:26 - Quantity Over Quality With Ads?00:14:03 - Targeting Specific Customer Profiles00:21:18 - Creating the Craziest Ads with A.I.00:26:53 - A.I. Will Not Replace Your Strategy For Ads//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, such as Colgate's experience with Rocketium, and explores the future of AI in creative production. Key Episode Takeaways: AI is fundamentally changing how brands create ad content. The need for multiple versions of ad creatives is crucial. Traditional creative processes are often fragmented and inefficient. Automation is essential for scaling ad production. AI tools can significantly reduce the time needed for creative tasks. Real-time analytics are now possible with AI integration. Brands can adapt their content for various platforms quickly. The future of creative production will heavily involve AI. Companies are becoming more open to using AI technologies. The combination of AI and SaaS is the future of creative solutions. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

What makes a mobile ad stick — and what makes it flop? In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April. Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven design, discover what's working, what's not, and where mobile advertising is heading next.

Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta's new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.Whether you're running Facebook ads yourself or just trying to understand what your agency's talking about, this episode gives you the clarity—and tactics—to keep up.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks & Resources:Free Resource: Creative Angle Questions + Testing FrameworkKurt Bullock: @KurtBullock on TwitterProduce Dept: https://www.producedept.coKurt Elster: https://kurtelster.comMeta Ads Manager: https://www.facebook.com/business/tools/ads-managerShopify Meta Channel: https://www.shopify.com/facebook-instagramWork with Kurt:Apply to work with Kurt: https://ethercycle.com/applyJoin the newsletter: https://kurtelster.com

Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links to every article mentioned here on Sounds Profitable.

Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links to every article mentioned here on Sounds Profitable.

In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sustainable growth on Meta. We walk through Cody's 10-point creative framework for shaping the ad strategy at Jones Road Beauty, diving into why creative should be treated as targeting, how to escape Meta's “local maxima,” and how to feed the algorithm more diverse, strategically aligned inputs. Cody shares his take on creative strategy as prompt engineering for right-brain marketers, reframing how brands should think about influencing Meta's outcomes.We also explore the maturity curve of attribution and measurement – why early-stage brands often rely on last-click metrics, and how that approach needs to evolve over time. Finally, we touch on the complexity of deciding which dimensions – audience, ad format, channel, offer, or optimization strategy – are worth prioritizing as you scale.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:52 Navigating Economic Pressures and AI in Marketing05:46 Creative Strategy and Team Structure09:03 Defining Creative Strategy and Volume11:46 Creative Diversity and Audience Targeting15:05 Local Maxima and Creative Inputs17:47 Post-Purchase Monetization Strategies21:03 The Role of Media Strategy in Creative Success27:10 Aligning Creative and Media Strategies29:56 Influencer Partnerships and Targeting32:46 New Attribution Models and Performance Measurement39:26 The Evolution of Attribution Models42:10 Defining Creative Diversity44:30 Incrementality vs Attribution in Marketing47:51 Measuring Marketing Success53:51 Cohesive Funnels in Marketing01:07:21 Creative Exploration vs ExploitationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsNorthbeam.https://www.northbeam.io/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Last week, a video featuring Saratoga water went viral - and the brand's response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we would've done as Saratoga's CMO: how to respond to earned media moments, what brands should consider in viral situations, and how to quickly activate organic social and creator partnerships.We also get into Meta's Andromeda engine - the machine learning upgrade powering Advantage+ Shopping Campaigns. We break down what it actually does, how it's reshaping campaign structure and creative distribution, and whether it's delivering better results in the accounts we manage.Lastly, we dive into AI-generated ad creative: what's possible today, what's coming fast, and how it's already changing how marketing teams work - from research and creative briefs to production speed and creative volume. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:53 Viral Morning Routine: The Ashton Hall Phenomenon05:56 Saratoga Water's Missed Opportunity08:49 Marketing Strategies in Response to Viral Moments12:11 Meta's Andromeda: Enhancements in Ad Performance15:04 Ad Campaign Structures and Performance Metrics37:37 The Evolution of Ad Distribution44:12 Innovations in E-commerce and Meta Shops47:13 AI in Creative Production57:03 The Future of Brand Marketing Strategies01:01:12 Emerging Trends in Organic Social MediaOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Libby Schell, Refine Labs Demand Generation Manager, joins Evan Hughes and Steph Crugnola for a discussion about leading with empathy and humanity in ad creative.  Libby shares her unique path from a strategic communications graduate to a demand generation expert in the B2B SaaS domain. She focuses on how she has worked to balance creativity with marketing strategies to craft compelling ad content that resonates with audiences beyond cliche business jargon.She spotlights the importance of empathy and human-centric creativity in B2B marketing, examining how her artistic insights fuel her advertising and messaging tactics. To cap it off looking forward, Libby discusses some of the nuanced difference between AI and human creativity as we head into the future of marketing within the digital landscape. Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #adcreative #creativity #ads #empathy______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Libby SchellConnect with the hosts:Evan HughesSteph Crugnola

Guest:Itamar Ben Yaïr, Growth ConsultantI sit down with Itamar Ben Yaïr, a Growth Consultant for B2B startups, as he shares his insights on B2B advertising. He emphasizes the importance of clear product communication and the power of user-generated content (UGC) in capturing potential clients' attention.Itamar breaks down his creative process, balancing inspiration and execution while drawing insights from platforms like Instagram and TikTok and leveraging B2C marketing best practices. We discuss the importance of testing different messaging angles and key B2B marketing KPIs.He concludes by stressing the need for continuous creative evolution to drive innovation in the field. To go further, he shares additional resources on his website and LinkedIn.What's in this conversation between Itamar and Mony?⏳ 0:04 – Intro⚠️ 1:13 – Common B2B Creative Mistakes

Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to AdCrate and Growth Strategy02:56 The Importance of Ad Creative in Paid Advertising05:47 Navigating Media Platforms: Meta vs. TikTok08:53 Static vs. Video Creatives: Balancing Production and Impact11:49 Effective Static Ad Formats and Testing Strategies15:09 Common Mistakes in Ad Creation and Copywriting Tips17:55 Leveraging AI for Ad Copy and Customer Insights20:47 Innovative Ad Formats: Memes and Interface Hacking25:42 Understanding Hook Rates and Audience Engagement28:10 Navigating Video Content Creation on a Budget35:09 The Importance of Script Writing for Ads40:50 Exploring Effective Video Lengths and Frameworks43:40 Utilizing Motion Graphics for Enhanced Engagement46:34 Iterating and Testing Ads for SuccessLinks Mentionedhttps://www.adcrate.co/

What if you could grow your podcast audience from hundreds to thousands starting with with just $2-3 a day? That's exactly what Tyler Perry (no, not the filmmaker…the host of the 'Believing the Bizarre' podcast) did. I had the opportunity to sit down with Tyler about how he used Meta ads to grow his niche paranormal podcast. He shared how he did it and why intentionality, clear goals, and truly understanding your audience are key to creating successful ad campaigns. If you're ready to grow your podcast, join us for this conversation. Tyler breaks down his strategy, lessons learned, and tips to help you start small and scale big. Episode Highlights: [2:30] Paranormal Podcast and Target Audience [6:25] Personal Connection and Paranormal Experiences [8:37] Early Podcast and Initial Struggles [11:09] Advertising Strategy and Initial Growth [15:59] Targeting and Ad Creative [39:57] Outreach and Engagement [40:49] Challenges and Adjustments [51:10] Monetization and Video Content Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ Believing The Bizarre:  https://believingthebizarre.com/ Believing The Bizarre on Instagram:  https://www.instagram.com/believingthebizarre Meta Ads Manager:  https://www.facebook.com/business/tools/ads-manager Facebook Ads Library:  https://bit.ly/4h1yJYN Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:  ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in digital marketing, particularly when paired with effective media buying. They discuss the importance of merging creative elements with data-driven traffic strategies, focusing on how user-generated content (UGC) performs compared to more product-focused ads. They explore a specific case study involving pet wellness ads, analyzing why certain ads—especially those featuring relatable images of pets—outperform others despite having less apparent polish. The trio also goes into the collaborative relationship between creative teams and media buyers, pointing out how understanding both sides can lead to more successful campaigns. Through real-time examples, Ralph, John, and Lauren provide insights on how creative and media buying can work together for better ad performance, and tease future iterations and tests that could further improve results. Chapters00:00:00 - Kicking off Perpetual Traffic (Livestream!)00:02:15 - Meet Lauren Schwartz: A Key Player in Creative Strategy00:02:55 - Why Your Media Buying Needs Creative to Succeed00:05:42 - Unveiling the Magic: Breaking Down a Winning Campaign00:08:18 - Creative Breakdown: What Drives Performance?00:11:54 - Tapping into Emotional Power: Ads That Connect00:16:22 - Emotional Triggers in Pet Ads: Why UGC Outperforms Traditional Creative00:21:42 - How Collaboration Sparks Better Creative Strategies00:26:35 - Real-Time Example: Improving Creative Strategies with Live Adjustments00:30:02 - The Importance of Iterating and Troubleshooting Campaigns00:33:49 - Engagement Metrics: Understanding Your Audience's Reactions00:35:08 - Deep Dive: Metrics That Reveal Ad Success00:37:33 - Case Study: Using Ad Cloning to Maximize Performance00:39:43 - Creating Synergy Between Traffic and Creative for Maximum Impact00:43:59 - Q&A Segment: Ad Strategies and Key Insights00:47:23 - Audience Questions: How to Maximize Ad Impact Across Platforms00:52:11 - Quick Tips for LinkedIn Advertising Success00:56:59 - Wrapping Up: Insights for Future CampaignsLINKS AND RESOURCE:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWhat Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on

In this episode, Tanner walks you through the process of quickly and easily creating successful ads on social media. He even gives you examples! Need more help with your small business marketing? Get our FREE RESOURCES HERE: https://bit.ly/FreeSMAResources

In our August Expert Session, Chris Walker and Matthew Sciannella spent an hour delivering detailed analysis, actionable feedback, and tips on repurposing website content for ad creative.    Key takeaways include: The transition from paid search to paid social requires a deep understanding of platform user behavior and creative messaging strategies. Existing web content like feature pages, case studies, and product updates are the best starting points for repurposing into engaging ad formats such as carousel ads and short-form videos. Use metrics like dwell time on LinkedIn to measure the engagement of your content and adjust strategies accordingly.   If you missed the event, you can access it here on our YouTube page. You can also find previous months' Expert Sessions including Marketing in Competitive Categories, featuring Kyle ColemanScaling a Demand Engine, featuring Alice De Courcy Leveraging Social and Community to Create Demand, featuring Dave Gerhardt

There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive. Good. That's how it should be. But not for everything. To build better performing creative in a more cost effective way, you need to understand the differences between which parts should be which. On this episode of the podcast, I'm explaining exactly how to do that. EPISODE SPONSORS MORE STAFFING • Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting ⁠⁠https://morestaffing.co/af⁠⁠. FERMAT • Build funnels the same way you build ads FERMAT: ⁠https://fermatcommerce.com/⁠. THE BEST MEDIA BUYING TRAINING ON THE INTERNET • Get a free coaching call when you sign up for ADmission here: ⁠https://bit.ly/3x99lip⁠ AFP EPISODES REFERENCED IN THIS EPISODE • "Taylor Holiday Interrogates My Bad Business Decisions" (⁠Apple⁠, ⁠Spotify⁠) • "To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)" (⁠Apple⁠, ⁠Spotify⁠) • "Jess Bachman Lights Creative Strategy On Fire" (⁠Apple⁠, ⁠Spotify⁠) FOLLOW UP WITH ANDREW • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/andrewjfaris⁠ • Email Andrew: podcast@ajfgrowth.com • Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank. With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising. Discover why the biggest spenders aren't always the biggest winners, and how smaller firms can level the playing field with smart, memorable content. From coffee shop conversations to the science of memory, this episode is packed with actionable insights that challenge conventional wisdom. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Gary Yordon LinkedIn SP Media Group Website The Zachary Group Website What's in This Episode: Who is Gary Yordon? Expanding the target audience for pi firms. Rethinking who pi firms should be marketing to, beyond just the currently injured, to capture a larger market share. The science of memory in advertising. How understanding the brain's memory processes, particularly the hippocampus, can lead to more effective and memorable ads. Authentic storytelling in legal advertising. The importance of creating genuine, relatable content that showcases attorneys' personalities and client relationships. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

https://www.omgcommerce.com/youtube-la-event---You've heard that creative is KING.In reality, it's probably King, Queen, and more.In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on crafting ad creative that truly converts, diving into the importance of testing, iteration, and taking big swings. If you're looking to level up your ad creative game, this episode is a must-listen.Key topics and lessons include:-The power of specificity in ad creative, from calling out exact prices to reflecting customer age demographics-Why UGC isn't dead, but some of it does suck, and how to garner UGC that works!-How to strike a balance between data-driven iteration and taking big, bold creative swings-Dara's creative testing methodology, including how to structure tests and identify winners-Five ad formats that work, including feature-benefit callouts, "golden nugget" reviews, founder stories, statistics, and educational ads

On today's episode of The Strategy With Jason Podcast, Nick Miro from Phyron joins Jason in Lexington Kentucky at the Kain Automotive Conference. Nick and Jason explore the exciting world of AI-powered video content and ad creative. Nick explains how dealers can create video content at scale and low cost with AI platforms. For more info on Phyron, visit: https://www.phyron.com/ Nick Miro: https:/https://www.linkedin.com/in/nick-miro-45a867a/ Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/ Strategy With Jason: https://strategywithjason.com Bell2Bell: https://bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #leadership #leader #bell2bell #strategy️ #data

Today's episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world's leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organizations succeed and grow. Vera has been focused on creative effectiveness research and helps manage Kantar's creative solutions portfolio.Vera and I talked about the recent Kantar Creative Effectiveness Awards, including winning ad examples in each category, themes and trends seen this year - as well as some advice advertisers can follow moving forward from facial coding AI. Let's listen to learn more. Links of interest: - [Learn More] Kantar's 2024 Creative Effectiveness Awards: https://www.kantar.com/campaigns/creative-effective- [Read] Download the Booklet, Kantar Revealed: the most create and effective ads from 2023: https://www.kantar.com/campaigns/creative-effective/download-the-booklet- [eBook] Generative AI meets Emotion AI: AI Disruption in Advertising - https://go.affectiva.com/generative-ai-meets-emotion-ai-ebook- [Watch] the On-Demand webinar, Kantar Creative Effectiveness Awards 2024:  Creative consumer connections:  https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&eventid=4534231&sessionid=1&key=1C1F17B0B947D969EF76413B6251C110&groupId=5348734&sourcepage=register

Funnels can change in the same way that ad creative is more personalized and targeted, and it's really hard to reproduce what ad creative looks like for you and for me because we are fundamentally different people. What if the funnel was also something that was truly dynamic and related more to who the person is or what the ad creative was that brought you there? That's what FERMÀT Commerce does. In this last episode of Season 3 of Decoded, Phillip sits with Rishabh Jain and Rabah Rahil from FERMÀT, live at South by Southwest, to discuss what the future of ecommerce can look like now that FERMÀT is a part of it. “People buy through content.”{00:11:59} - “A lot of times what we think about when we think about data associated with the person, we think about things that are immutable. But candidly, you and I have different expectations, and we want different things depending on the context that we're in. And so you're going to have to have the data on all of that context and actually meet the person in that context.” - Rishabh{00:19:57} - “We need the right friction in the right place so that people actually use their brains. When people don't use their brains, then all kinds of weird things happen, like chargebacks or nasty reviews. We have buyer's remorse. There are things that happen when it's too slippery. Need a little bit of friction. The right kind.” - Phillip{0025:08}} - “If you're really happy with your brand, where you are, what you're doing, don't play around in the main house. Go party again with these constellation sites and don't mess around with returning customer revenue, with your brand equity. Go explore in these other ways that are really value-generative, but really derisk the things that you want to because a redesign is almost always going to lower your conversion rate.” - Rabah{00:22:45} - “When you're in the middle, you have to be able to send value to everybody in the ecosystem. And that's how, as a company, you end up growing. And that's also sort of like I mean, it's a more fun way to build business also, just to be totally candid.” - RishabhAssociated Links:Learn more about FERMÀTHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in commerce.Listen to our other episodes of Future Commerce

Anime corrections, baseless speculation about Applovin, Take-Two earnings, and the GTA 6 launch date window. We speculate on the reason for Squad Busters' massive 40M pre-registrations. Phil can't wait to talk xDefiant. Mishka cosplays Jen and covers ad creative.  All that and more on today's TWIG your hosts: Jen Donahoe, Eric Kress, Phillip Black and Michail Katkoff --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

On this week's IML we're joined by G76's own Allen Fennewald, Thinker & Senior Writer, and Jenny Wang, Thinker & Marketing Designer. Today, we're going to talk about DIY Ad Creative: tips for copywriting and design to level up your ads

In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Watch and see the sample screenshots on YouTubeDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.    Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) - Andrew Huberman hit piece has reverse effect (03:28) - Ad Creative is a 12x ROI multiplier? (12:10) - Flexport's CEO NYTimes OpEd    Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain