The Pro-Fit Podcast

Are you stuck in the marketing grind—posting content, running promotions, offering free tasters—but still not getting the results you want? You're not alone. In this episode of Fitness Insights, Matt Robinson breaks down the marketing mindset that's holding most coaches back and reveals how to shift from scattered, short-term tactics to a sustainable, long-term marketing strategy that actually brings in high-quality leads.Learn how to think about your marketing like a macrocycle—just like you'd plan a client's training program—and discover why consistency, structure, and intentionality matter more than viral posts or flashy promotions. This episode is the game-changer you need to start building a high profit, low stress fitness business that's built to last.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Everyone's in a rush—but what if your need for speed is exactly what's holding you back? In this episode of Fitness Insights, Matt Robinson breaks down the hidden trap most coaches fall into: chasing shortcuts that skip the real learning. He explains why true growth doesn't come from hacks or blueprints, but from acquiring the knowledge, skills, and insight you actually need to solve problems for good.If you're tired of starting over, spinning your wheels, or copying others without knowing why it works, this episode will shift your mindset—and give you a new framework for faster, more sustainable progress.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

AI isn't coming—it's already here. In this episode of Fitness Insights, Matt Robinson breaks down three major ways AI is set to disrupt the fitness industry—and what smart coaches can do to stay ahead. From falling client trust, to the evolving role of the coach, to rising competition from apps and trackers, Matt reveals how to use AI as your ally, not your replacement. Learn how to future-proof your fitness business by doubling down on the one thing AI can't replicate: human connection.Whether you're curious, cautious, or completely overwhelmed by AI, this episode gives you the clarity, mindset, and strategies to move forward with confidence.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

How should you price your personal training service—especially when other coaches around you are charging differently? In this episode of Fitness Insights, Matt Robinson unpacks a common pricing dilemma and explains why charging for “extras” like check-ins, programs, and nutrition advice isn't optional—it's essential. You'll learn how to price your service based on your ideal client, why all-in-one packaging beats bolt-ons, and how to confidently position your offer regardless of what others are doing. If you've ever wondered how to charge your worth without overcomplicating your offer, this episode is a must-listen.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Is the cost of living crisis holding your fitness business back? In this episode of Fitness Insights, Matt Robinson explores how to grow—even thrive—during tough economic times. Drawing from experience launching his PT business post-2008 recession, Matt shares why people still spend, how their buying psychology shifts, and how you can adapt your messaging, pricing, and service model to meet them where they are. If you've been wondering how to market, sell, or grow during uncertain times, this episode is the mindset shift and tactical toolkit you need.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Feeling stuck in your fitness business—even though you're fully booked? You're not alone. In this episode of Fitness Insights, Matt dives into the common “growth ceiling” many PTs hit after they've built a solid client base. Discover why the one-to-one model might be holding you back, and learn the mindset shift that opens the door to more income, more impact, and more freedom. Matt unpacks practical examples of what comes after you're fully booked—like semi-private, group coaching, corporate wellness, and even software—and helps you start thinking beyond the obvious. If you're asking, “What's next for me?”—this is the episode you need.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode of Fitness Insights, Matt breaks down the 3 essential stages of fitness business growth—and why trying to copy your favourite mentor's current model might be holding you back. Using “time off” as a practical example, he unpacks how your goals and business setup must evolve as you go from hustle mode to stability, and eventually to true freedom. Learn how to optimise for the stage you're in right now—and why recognising that stage is the key to building a high profit, low stress fitness business. This one's a mindset shift and a strategy guide all in one.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode, I open up about my personal journey in the fitness industry—from my uncertain beginnings right after university to the breakthrough moments that transformed my career. I share the highs, the lows, the lessons learned along the way, and the key turning points that not only built my business but also shaped who I am today. Whether you're just starting out or looking for inspiration to push through tough times, this episode is packed with real-life insights and actionable wisdom to fuel your own path to success. Tune in for an honest, behind-the-scenes look at my story and discover how perseverance can lead to incredible growth.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode of Fitness Insights, host Matt Robinson dives deep into the buyer's journey and reveals how strategic content and digital assets can turn curious prospects into loyal clients. Learn how to make your audience problem aware, guide them through consideration, and create the perfect conversion mechanism—all while building a high profit, low stress fitness business. Tune in to unlock the secrets to more buyers and transform your marketing game!---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode of Fitness Insights, host Matt Robinson reveals nine no-brainer lead generation strategies that you can use every month to keep your fitness business thriving. Learn how to optimise your Google profile, harness the power of local Facebook groups, leverage client testimonials, and build a robust marketing ecosystem—all simple, free tactics that deliver steady, quality leads. Tune in and discover the monthly blueprint that makes lead gen a breeze!---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode, host Matt Robinson exposes the high-ticket lie in the fitness industry. Dive in as he dismantles the hype around overpriced coaching packages and reveals why simply repackaging your standard services won't cut it. Discover the truth behind high ticket sales and learn how to deliver genuine, high-value service without the gimmicks.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode of Fitness Insights, we dive into a real-life case study featuring Dean—a personal trainer who transformed his business in just 14 days. Discover how Dean boosted his recurring revenue by over £1,500 through a simple, proven system that includes a clear front-end offer, premium digital assets, multiple contact options, and an automated follow-up process. Tune in to learn actionable strategies for turning inconsistent leads into a predictable flow of clients and taking your fitness business to the next level!---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

 this episode of Fitness Insights, Matt Robinson dismantles “The Gym Floor Fallacy” and challenges the notion that in-person coaching is a dead end. Discover why you don't have to ditch the gym floor to build a profitable, low-stress fitness business—and how embracing your current strengths might just be your secret weapon. Tune in for fresh insights that could change the way you see your business model.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Unlock the secret to a high profit, low stress fitness business in this episode of Fitness Insights! Join host Matt Robinson as he breaks down his proven £60K+ Fitness Formula—a step-by-step blueprint that helps you hit 5K+ monthly revenue without burning out. Discover how to reverse-engineer your goals, optimise your pricing, and create a business model that fits your lifestyle. Whether you're a new trainer or a seasoned pro, this episode delivers actionable insights to transform your fitness business. Tune in now and start building the business you deserve!---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Most fitness coaches don't have a lead generation problem—they have a traffic problem. They rely on random Instagram posts, word-of-mouth, or gym walk-ins, hoping leads just ‘show up.' But when the DMs dry up and the referrals stop, they're left scrambling.Sound familiar?In this episode, I break down the exact system I use to help fitness business owners generate high-quality leads consistently—without chasing, guessing, or wasting time on strategies that don't work.You'll learn:✅ The difference between ‘traffic' and ‘leads'—and why most trainers get this wrong✅ The simple steps to build a predictable lead generation machine✅ Why your ‘front-end offer' is the key to better clients, higher income, and less stress✅ How to finally stop hoping for leads and start bringing them in on demandIf you're ready to ditch the feast-and-famine cycle and build a fitness business that attracts clients consistently, this episode is for you.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

This episode discusses the mentality of people who succeed and break the mould of what most people do within an industry, or society. These people have a way of thinking that makes them part of the 1% who have a mental framework that sets them up for success.Let's unpack it together... ---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

This episode is an interview I did with Alex Lenkowski from The Lenko Show recently, where we discussed all sorts of things relating to business, life, parenting, problem-solving, and more!---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Knowing how to think is a superpower. Being able to help your clients think more clearly through your coaching makes you unstoppable! In this episode I discuss a key mental model I use frequently to support my own way of thinking and the way I coach my clients.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Fitness Trends come and go, so knowing which to pay attention to, and which to ignore, is a great skill to master. In this episode I uncover the best strategy for understanding which trends will matter to you and I also reveal a trend that no one is talking about that could transform our industry as we know it.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

The Fitness Industry will always change and my vision is to play a big part in the positive changes that take place. In this episode I outline the current challenges we face in the industry, how we can overcome them, and the challenge I've set myself for playing a part in having a positive impact.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Most lead generation problems can be fixed using this one simple framework that is designed to bring your Marketing, Lead Generation & Sales together into one cohesive system.It's a simple framework that's easy to implement in your Fitness Business.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

There's a type of client that is willing to spend 200% more money with you and will have a retention rate that is 37% longer than any other type of client.This episode reveals who that type of client is and how you can attract them on a consistent basis.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Get ahead in 2025 by mastering a couple of skill that will transform how you feel about selling and the results you see from your sales process.Most Personal Trainers and Fitness Businesses are only converting about 20-30% of their consultations. You can 3-4x this simply by applying what we are covering today: Problem Discovery and Prescription-Based Selling.Once in place, these skills will help you transform how you feel about your sales process and set you up for the best year yet.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Merry Christmas! This short episode covers one of the biggest frustrations you'll likely face as a business owner and how to handle it. It has been raised as a common issue in the recent business reviews I've been doing with clients and I wanted to share with you some of the insights I have shared with them---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Most Fitness Businesses get stuck because they are blind to the many opportunities that exist in this space. They've been brainwashed into thinking that there are only a few ways to serve this space. That isn't true. In this episode we explore how to break out of this trap and use alternative business models to keep growing and not get stuck.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

How do you create your own freedom? That's what this episode unpacks. I share three simple steps you can follow to create your own freedom and get clear on what you want from your life, your fitness business, and your experiences.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode of The Fitness Insights Podcast I cover three questions I've been asked recently about sales and consultations in the hope it gives you unique insights to best position your business for 2025. ---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode of Fitness Insights, I discuss the idea of becoming a '1% Coach' and setting that as the 'North Star' of what we should be aiming for in our careers as Coaches (of any sort).The concept behind a 1% Coach is that they bring together the specific skills and knowledge for their area of expertise with a set of soft-skills that allow them to better impart their knowledge and experience on others.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

You can join the '12-Day Tune Up' here: https://api.leadconnectorhq.com/widget/form/bIEnEqU5xE8sbKNW4bI3Setting your Fitness Business up for success in 2025 starts by doing the right things at the end of 2024. This episode will breakdown 5 things you can do to BEST position your business ready for New Year.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Most PT's overthink and overcomplicate what it takes to build successful business. They don't work out the maths behind the business they want to build. If they did, they could reverse engineer it. That's exactly what i show you how to do in today's Fitness Insights Podcast episode.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode I reveal a few more insights from my latest Fitness Business Event, specifically relating to paid marketing for Personal Trainers. Inside you can expect to learn...> When paid marketing makes sense for most Personal Trainers and Fitness Businesses> The differences in the types of audiences you should (or shouldn't) be targeting> The mindset and expectations required to get the most from paid advertising> Examples of paid marketing that makes sense in Fitness..All that, plus more.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

This episode covers some of the teachings I shared at my latest in-person client-only event. These lessons are designed to quickly improve elements of your business that fuel the growth and health of your business in the long-term. This episode (Part 2) covers how to improve your ability to ask for referrals and how to better approach client reactivations too.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

This episode covers some of the teachings I shared at my latest in-person client-only event. These lessons are designed to quickly improve elements of your business that fuel the growth and health of your business in the long-term. This episode (Part 1) covers retentions, with the following episode covering Referrals 7 Reactivations.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Today's episode is a re-visit of a recording we did off the back of a live event that covered a key topic around AI. ---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Today's episode is a re-visit of a topic I covered last year that feels timely. Inside today's show we will cover a mini-review of your Fitness Business to make sure you remain on track for the remaining months of the year.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

There might be a slight change to the podcast over the next couple of weeks, so I'm just keeping you all in the loop.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Today's episode will uncover a hidden advantage you can have over your Fitness Competition, simply by changing how to deal with the word 'No'.I discuss the idea that 'no' can be the start of a conversation, rather than the end of one, and how leaning in to the 'no' response can actually help you connect with people more deeply and improve your Fitness Business.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

I've spent thousands of pounds over the years investing in the growth of my Fitness Business. Today, I am going to share some of the worst investments I've made, along with some of the best.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

Today we discuss what I believe to be the most important skillset in your business, keeping clients. Far too often, we put all our emphasis on getting clients and far to little effort goes in to keeping them. However, as you will learn today, keeping your clients has a huge impact on your business that goes far beyond the usual reasons we think about or try to improve retention.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

This episode aims to demonstrate the power of having a great offer in your Fitness Business and how it can be leveraged to attract more qualified leads and better quality clients.Inside you'll hear me share a current case study of a PT I am working with that was newly qualified just 7 months ago. She has successful used a paid trail offer to attract people to her business and join as full clients.This has allowed her to quickly reach the £3k/month mark in her fitness business, all of which is recurring revenue.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

In this episode, Matt discusses what his Fitness Business Coaching involves and the specific parts of a person's business he helps improve in the first 90 days. He also explains what make his service different and how having a Fitness Business Coach can help you add £2,000 per month in recurring revenue to your business in just 90 days.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

Social Media is the number one marketing tool for most Fitness Businesses. If you're a Personal Trainer, you should definitely be using it to promote your services frequently. Often, people know they should use it, but find themselves unable too. This episode will help you understand the strategy behind social media and how to use it in a way that feels authentic to you.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

In this episode I cover three topics I've been asked about this week by my 1-1 Fitness Business Coaching clients. We discuss; whether or not income protection is worth having, how to train a client post-operation, and how to stay consistent with content creation during busy periods.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

Selling Personal Training 1-1 works and is common practice. But you can also sell PT one-to-many using seminars and workshops. In this episode I reveal how I've used workshops to sell one-to-many in different ways over the years and how you can use it to grow your Fitness Business more quickly.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

In this episode of the Fitness Insights Podcast we breakdown some of the core concepts of simplifying your sales process and getting much better at it in a short space of time.Mainly, we focus on the thought processes behind sales and how we need to frame it in our minds if we are to do a good job of it.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

Does Ozempic have the ability to ruin the fitness industry? What will we do is weight loss is no longer a problem people need help solving?In this episode of the Fitness Insights Podcast, we discuss how advancements might impact the health and fitness industry and how they might not be as bad as they seem.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

Today I am going to share the simplest of cheatcodes for standing out as a Fitness Business and establishing yourself as a reliable, reputable individual in this busy industry.If you want to take your fitness business to the next level then implementing this is a must.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

This episode walks you through 21 different strategies you can use to bring in new clients to your Fitness Business. Whether you're an in-person trainer, online coach, or facility owner - there are lots of different ways to bring new people in and they're all available to you in this episode.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

This epsiode reveals 3 core concepts from my recent client-only event. Inside, you will hear me talk about reviewing the progress in your business, building a marketing strategy, and the content tactic we used to automate the planning process.----------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

If you ever find yourself having difficult conversations with personal training clients, make sure you apply these frameworks to your thinking and conversations.----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/

Most coaches are aware they need to do CPD, but where do you start? What courses should you do?In this episode we take a look at the considerations for CPD and how to think about your skills and knowledge gaps depending on where you are at in your journey.----------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...Matt - https://www.instagram.com/mattrobinsonpt/