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If your digital ads feel broken, it is because they are. This episode is a live recording from Localist Lab, the free monthly marketing event series for small business owners in Birmingham. Matt Robinson, Director of Advertising and Analytics at Uptick Marketing, takes the stage to walk a live audience through what has actually changed with Google Ads and Meta Ads in 2026, and what to do about it. Matt oversees digital advertising at Uptick Marketing and also serves as President of AMA Birmingham. Matt breaks down why you may be spending the same amount and getting less. Why cheaper cost per click is not the win it used to be. Why the platforms now treat your website as a data source just as much as your ads. What AI Max, Performance Max and Advantage Plus are actually doing on the back end, and why bad website content will burn your ad budget on them. He walks through what kinds of Facebook ads the platform is actually rewarding right now (us versus them, face to camera, product demos, testimonials, web experience, positioning tests, founder story), and why the answer is 20 plus ads a month, not a single perfect one. The second half covers tracking and AI-generated advice. Why tracking is broken and getting worse. Why to think directionally, not in exact dollar amounts. Why cutting your budget is the wrong reaction to rising costs. And why AI advice from Claude or ChatGPT can lead you off a cliff if you do not tell it your budget, your goals, what has worked and what has not, and demand it push back. If you run digital ads for your small business, this is a practical field guide. _______________________________________ Mentioned in This Episode • Uptick Marketing • Infomedia • Tempo Websites • AMA Birmingham • Google Ads • Meta Ads • Claude • ChatGPT • Google Gemini • Uncle G's Pizza episode of The Localist • Lady Bird Taco Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia. They are a Birmingham-based web and digital marketing company. They help small businesses grow online. • Contact Infomedia Join Us at Localist Lab Localist Lab is a free event series for small business owners. It meets on the third Thursday of most months at Saturn in Avondale. Free tacos and coffee too. • See upcoming events and register Subscribe to Carrie's Newsletter Want more small business tips from Carrie? Sign up for her newsletter. • Sign up here
This week, I'm joined by Matt Robinson, the son of my good friend and longtime Disney Geek Dan Robinson, to recap a very special father-and-sons trip to Walt Disney World.Matt traveled with Dan and his brother Ben for a birthday celebration filled with great food, new attractions, Disney lounges, and a split stay at Old Key West and the new Polynesian Island Tower.But before the trip could even begin, their flight was delayed repeatedly and eventually canceled, forcing them to spend the night in the airport and lose an entire day of their vacation.Thankfully, some great planning, flexibility, and outstanding help from Disney Guest Services allowed them to recover nearly everything they thought they had lost.In this episode, we talk about:How Disney Guest Services helped rescue their vacationCelebrating Ben's birthday with Premier Lightning Lane passesFirst-time dining experiences at Le Cellier, Olivia's, and San Angel InnChurro Mickey waffles and the perfect Crystal Palace brunch strategyStaying at Old Key West and the Polynesian Island TowerRanking Disney lounges, including Beak & Barrel, Wailulu, GEO-82, Nomad Lounge, and Steakhouse 71Comparing the Wayfinder Burger and the Steakhouse 71 Stack BurgerNew and refreshed attractions, including Buzz Lightyear, Big Thunder Mountain, Soarin', Smugglers Run, and the Muppets coasterWhy there are always new Disney experiences waiting, even after many tripsMore than anything, this episode is about the value of slowing down and enjoying Walt Disney World in a different way.Instead of racing from attraction to attraction, Matt, Dan, and Ben made time for lounges, great meals, new resorts, and spontaneous experiences. And in the end, the most meaningful part of the trip was simply celebrating Ben's birthday together as a father and two sons.
Reuben & Pat are joined by Wellways Counsellor Alan Henderson and Matt Robinson (Matt Worldwide) to chat about building and maintaining resilience, distress tolerance, self care and self compassion. Big thanks to our show sponsors Raine & Horne Wentworth Falls, Cortados Coffee Lawson, RBM & Ilanas Delicious Skin Food
Getting leads and getting clients are not the same thing. Some lead sources convert brilliantly. Others barely convert at all. In this episode, Matt Robinson breaks down five methods he's currently seeing work for the PTs and fitness business owners he coaches, based on what's actually converting right now, not outdated advice.Matt walks through the exact methods, why some generate fewer leads but convert almost perfectly, why others generate more volume but need an extra step to filter out serious buyers, and how these methods work best as a connected system rather than standalone tactics.In this episode:Why Google Business Profiles still convert at close to 100%, even in an AI-driven search worldHow to turn other local professionals into a steady source of high-quality referralsThe right way to use local Facebook groups without wasting time on unqualified leadsWhat's working right now in paid local advertising, and why raw, client-led content is outperforming polished adsWhy gym floor conversations remain one of the most underused superpowers in the industry, including a real story of a single conversation turning into a £300 a month clientIf you're a personal trainer or fitness business owner looking for practical, current methods to bring in better quality clients, not just more leads, this episode will give you a clear system to work from.Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt
This week's speaker is Matt Robinson, our interim Lead Pastor and Youth Pastor.Scriptures from Genesis 1-3 and Ephesians 5.Main PointsPrimary responsibilities for parents and the church community regarding the next generation:Know the Task: Recognizing that the primary assignment is to tend to and nurture the next generation.Own the Mission: Taking personal responsibility for the spiritual and emotional development of those who follow.Tend what Matters: Focusing efforts on the areas that truly impact growth and character.
I am currently pretending not to know that 80% of what I do right now needs to stop. That's a hard thing to admit.In this episode, Matt Robinson shares that admission honestly, and uses it to unpack one of the most important ideas from a recent presentation to his own 1-1 clients: your business can't outgrow you.Every time you get close to breaking past where you've been before, your identity pulls you back. This is why people hit a certain number and fall back. Why they make changes and regress. Why some PTs are still doing exactly what they were doing years ago, working with the same clients, charging the same, stuck in the same place. It's not a strategy problem. It's an identity problem, and no marketing tactic or business hack can fix it.Matt walks through the concept of the borrowed dictionary, the number and the Tuesday test, and why resetting your expectations around problems is essential if you actually want to grow.In this episode:Why your business's growth is limited by your own identity, not your strategyThe question to ask yourself: "What am I currently pretending not to know?"Why using words like freedom and success without defining them keeps you stuckThe Tuesday test: what actually changes at your next revenue numberWhy growth doesn't mean fewer problems, just different onesThe honest question to ask yourself about the rest of this year: are you optimising for stability, or for becoming the person you've been avoiding becoming?If you're a personal trainer or fitness business owner who feels like you keep hitting the same ceiling no matter what you try, this episode will help you understand why, and what to do about it.Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this delicious tour that brings you through Boston with the history of donuts! Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7.See omnystudio.com/listener for privacy information.
The UK fitness industry just added 700,000 new gym members. But the real story isn't the growth. It's what's happening underneath it.In this episode, Matt Robinson breaks down the latest UK fitness industry data, first shared at his recent client-only event, and what it reveals about a market that's maturing fast. Gym visits are outstripping new memberships, which means fitness is no longer aspirational. It's habitual. And that changes how PTs and coaches need to operate.Matt walks through five specific shifts every personal trainer and fitness business owner needs to understand right now, from how you message your content to how you sell, price, and build community into your service.This isn't information you'll find anywhere else in the industry. It's the same data and insights Matt shares directly with his one-to-one coaching clients.In this episode:The latest UK gym membership, revenue, and visit data for 2026Why the market has moved from aspirational to habitual, and what that means for youShift one: why sharing basic information isn't enough anymoreShift two: why community is no longer optionalShift three: why quality and small operational details matter more than everShift four: why selling needs to feel like guidance, not persuasionShift five: why being specific beats having a nicheIf you're a personal trainer or gym-based fitness professional who wants to stay ahead of where the industry is heading, this episode will show you exactly where to focus.Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this family-owned North End boutique that offers Boston apparel, gifts, and locally designed pieces you won't find anywhere else. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Boston's top rated food tour. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about how Michael's Deli is supporting the Shawn Thornton Foundation. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this social enterprise that supports local businesses, makers, and communities. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Champlain Orchards' recent awards. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about offerings at The Hudson House & Distillery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
This week's speaker is Matt Robinson, our interim Lead Pastor and Youth Pastor.Scriptures: Genesis 1:27-28;2:15-17;3:1-6, Epheasians 5:1Main Points:1-Know the Task2-Own the Mission3-Tend what MattersOur task is to tend to the next generation. How can I tend to the next generation?1-Emotional Management2-Delayed Gratification3- Financial Competence4- Relationship with Christ
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the Meet Me At The Deli podcast featuring great food advice. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this year's JerkFest in Boston, MA. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this unique store in the Hudson Valley. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
If you've invested in business coaching before and it didn't deliver, you're not alone. And it probably wasn't your fault.In this episode, Matt Robinson shares his own experience of paying £3,000 for a coaching program that turned out to be AI-written content, fortnightly 15-minute calls, and a library of videos with no clear starting point.He opens up about how it happened, why it happens so often in the coaching industry, and what to do about it before you invest again.This isn't an attack on any individual or program. It's an honest conversation about the gap between what gets sold and what actually gets delivered, and why so many fitness business owners are left feeling frustrated, embarrassed, and reluctant to try again.In this episode:- Why the most common coaching models are built for the provider's convenience, not yours- The difference between a coaching program and a course dressed up as one- The six patterns that come up again and again when coaching goes wrong- Five questions to ask yourself before investing in any kind of business support- Why the right fit changes everything and how to find itIf you're a personal trainer or gym-based fitness professional who's been burned by a previous coaching experience, this episode will help you make sense of what went wrong and give you a clearer framework for finding the right support next time.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the Rev250 Wine Tasting at Arrowhead: Thomas Jefferson, Wine Lover & Collector. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this one stop shop for all things Berkshires. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
Sabbatical -Stepping away for a seasonReturning in September-Returning with renewed energy and focus-Ephesians 1:21-23 - Now he is far above any ruler or authority or power or leader or anything else—not only in this world but also in the world to come. 22 God has put all things under the authority of Christ and has made him head over all things for the benefit of the church. 23 And the church is his body; it is made full and complete by Christ, who fills all things everywhere with himself. -John 13:33-35 - Dear children, I will be with you only a little longer. And as I told the Jewish leaders, you will search for me, but you can't come where I am going. 34 So now I am giving you a new commandment: Love each other. Just as I have loved you, you should love each other. 35 Your love for one another will prove to the world that you are my disciples.”
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the Diaspora Food Festival happening in Roxbury, MA. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the Shrewsbury Library Vegan Day. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
We're approaching the halfway point of the year and if you haven't stopped to check in with yourself and your business yet, now is the time.In this episode, Matt Robinson walks you through a structured mid-year review designed specifically for personal trainers. Rather than just looking at the numbers, Matt takes you through 8 powerful questions across two sections that help you take stock of where you are, what's working, and where your biggest opportunities still lie.In this episode, you'll be asked:What's gone well so far this year?What's actually working...and why?What have you learned about yourself and your business?What has surprised you?What's missing...even if things are going well?What are you still not doing?What have you changed your mind on?What isn't working?This isn't a one-and-done exercise. Matt encourages you to use this episode as a jumping-off point, plant the seeds today, then spend the coming days and weeks going deeper on the areas that niggle at you the most.Whether your year is going brilliantly or you feel like you're still finding your feet, this episode will help you reassess, realign, and make the most of the second half of the year.Connect with Matt:Instagram: @mattrobinsonptWebsite: mattrobinsoncoaching.com
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about something new from the Long Trail Brewing Company. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the first ever Boston Chilling Music Fest by Harpoon Brewery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Tuft's University's New Entry Sustainable Farming Project. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about what's happening at City Winery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
This episode contains an interview with York-based PT Chris Mair about rebuilding his business after relocating, going from zero clients in a new JD Gym to 18 direct-debit clients (21 including three in his front-end offer) and nearing full booking within months. Chris explains his background (8–9 years as a PT, sports science degree, PureGym, COVID pivot to outdoor training and a container-gym setup in Scotland) and why his old lead-gen methods (classes and referrals) didn't work in a new city without classes or an existing reputation. We discuss how switching from free tasters to a paid “Kickstart” front-end offer (initially £50 for four sessions, later £75) increased conversion to roughly 60–75%, improved retention, reduced sales pressure, and created a repeatable system based on talking to gym members. Chris outlines the four-session structure (consultation, movement assessment, training and optional nutrition, then a prescriptive next-steps conversation), shares plans to go full rent and scale into small group training.To connect on Instagram: Chris is @coachchrismair; Matt is @mattrobinsonpt and mattrobinsoncoaching.com.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Michael’s Deli turning 45! Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about delicious quick breads from The Tiny Loaf Co. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Moxies Boston Seaport Restaurant's brunch offerings. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
Remember your first love.Repent of distraction. Return to undistracted devotion.
Spillo (C) from the MMHS welcomes our new host Reuben (R) from Stride Trusted Men's Mental Health Support, and chats with Matt Robinson (L) about contrast therapy, acceptance, checking in, and finding new paths forward. Big thanks to Radio Blue MountainsCortado Coffee ShopWalk It OffIlanas Delicious Skin FoodRaine & Horne Wentworth Falls
WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Harpoon Brewery Boston's Haute Dogs. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
In this episode of Fitness Business Insights with Matt Robinson, we tackle one of the most frustrating problems in the fitness industry:People know what a personal trainer is. Many of them know they'd benefit from coaching. They may even follow you, watch your content, and see you around the gym.So why aren't they buying?The answer often isn't visibility. It's what Google calls the “messy middle” — the stage where people are aware of the problem and aware of the solution, but spend months comparing options, delaying decisions, and talking themselves in and out of taking action.In this episode, I explain why fitness businesses are different to most industries, why many PTs jump straight from awareness to conversion, and what you should do instead to help potential clients move forward.We cover:Why this is rarely an awareness problem once you've been active for a whileWhat the “messy middle” is and why it's where most of your audience sitsWhy hard-sell conversion content can backfire on people who aren't readyHow depth beats reach when it comes to turning followers into clientsHow to create long-form content and real-world experiences that build trustThree questions to diagnose where your marketing is currently leaking leadsA simple weekly action to start clearing your messy middle bottleneckIf you're consistently showing up but enquiries feel stuck, this episode will help you understand what's really happening — and what to change next.
In this episode of Fitness Business Insights with Matt Robinson, I share a simple story about getting my car tyres replaced and why it perfectly explains how most fitness professionals completely misunderstand lead generation.A local garage owner was frustrated that I booked through a third-party platform instead of going direct. From his perspective, he “lost” a percentage of the job. From a business perspective, he'd just been handed a qualified, prepaid customer he didn't even know existed.That mindset difference is the point.In this episode, I break down:Why many PTs overvalue “free” leads and undervalue paid onesThe real cost of giving away your time in consultations and tastersWhy paying for leads isn't losing money, it's buying leverageHow front-end offers mirror third-party lead platformsWhen and how to start reinvesting profit into growthWhy survival in the early stages matters more than maximising marginHow to build systems that outlast your competitionLead generation isn't about squeezing every pound from the first transaction.It's about understanding the game you're playing and designing your business to win long-term.If you've ever resisted paid ads, front-end offers, or third-party platforms because you “don't want to discount,” this episode will challenge how you think about growth.
In this powerful episode of the Recovery Vow Podcast, we sit down for an honest roundtable conversation about what real recovery looks like behind closed doors with Jordan Shelton, Dr. John A. King and Matt Robinson. This episode dives deep into the struggles we face when addiction impacts trust, intimacy, and emotional safety—and how healing happens through vulnerability, accountability, and community. You'll hear practical insights, hard-earned wisdom, and hope-filled encouragement for those navigating betrayal, rebuilding trust, and pursuing lifelong recovery together. Whether you're in early recovery or years into the journey, this conversation will remind you that transformation is possible—and you don't have to walk it alone. Top ways to support this podcast: - Share this episode with a friend - Subscribe to the show - Follow us on FB and IG - Watch us on YouTube! Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Fitness Business Insights with Matt Robinson, I'm joined by Carly Killen to explore what happens when the traditional fitness career path no longer fits.Carly's journey spans working as an NHS dietitian, transitioning into personal training, building a client base in commercial gyms, moving into private facilities, and ultimately creating a business that aligned with her values, energy, and lifestyle.We talk candidly about the identity shifts that come with career change, why being busy or fully booked doesn't always equal fulfilment, and how many coaches quietly feel trapped by industry expectations they never consciously chose.This conversation covers:The pressure to follow a “standard” fitness career pathBurnout and misalignment in commercial gym environmentsThe hidden cost of chasing growth for growth's sakeWhy adaptability matters more than rigid business modelsBuilding a fitness business around who you are, not who you're told to beIf you're questioning your current version of success, feeling boxed in by the industry, or wondering what comes next in your fitness career, this episode will help you think differently about what's possible.
A Story of Musical Discovery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.
Matt Robinson has written a charming children's book about the love of music and fulfilling one's dreams. “Pete's Beat,” is about a young boy with big dreams of becoming an outstanding drummer. He's teased and punished for tapping on anything he can find, at times driving others a bit crazy, all while searching for his own sound. Life for Pete changes when the leader of a local drum circle notices Pete and takes him on a journey of musical and self-discovery!
In this episode of Fitness Business Insights with Matt Robinson, I break down the latest fitness industry data and explain what it actually means for personal trainers, coaches, and gym-based fitness businesses.Most coaches aim to be evidence-based in their training, but make business decisions based on guesswork. In this episode, I share up-to-date UK fitness data from January 2026 and show you how to use it to improve your marketing, messaging, and positioning.We cover gym membership growth, personal training market trends, generational shifts in spending, and why mental health has overtaken physical appearance as the primary reason people join gyms. I also explain how this data should influence who you market to, what problems you lead with, and how you future-proof your fitness business.If you want to attract better clients, reduce guesswork, and make smarter business decisions backed by real industry numbers, this episode will give you the clarity most coaches are missing.What You'll LearnThe latest UK gym membership and personal training market dataWhy mental health is now the #1 driver for gym participationHow Gen Z and the 50+ market are shaping the future of fitnessWhat this data means for your marketing, offers, and positioningHow to adapt your business without chasing every new trendShare & ConnectIf this episode made you rethink how you market your fitness business, share it with another coach or trainer who needs to see the data.Connect with me on Instagram: @mattrobinsonptNewsletter & coaching info: mattrobinsoncoaching.com
Baltimore Ravens writer, Clifton Brown, talks about what John Harbaugh brings to the Giants organization, discusses the coaches he brought in from Baltimore, and touches on how a John Harbaugh coached team is built. :00 - John Harbaugh and his staff 5:00 - Special teams 11:40 - Greg Roman 15:45 - Willie Taggart 17:20 - Dennard Wilson 20:40 - Dennis Johnson 22:35 - Matt Robinson 26:30 - A John Harbaugh cultureSee omnystudio.com/listener for privacy information.
Send a textAs makers with hobbies turned side-hustles, many of us get wrapped up in the ultimate goal and dream of quitting our day jobs to pursue pottery full time—but what if that pressure to monetize everything is actually stealing the joy from the very thing we fell in love with? Matt Robinson's experience first burning out on wedding photography taught him that the freedom to experiment, fail, and follow creative whims only exists when your livelihood isn't riding on what you make. Through six years of pottery alongside a flexible full-time job, Matt has learned that constantly trying new forms and glazes, worrying less about having only one “voice,” and posting to Instagram only when the spirit moves isn't a failure to build a "real" business—it's the luxury of keeping pottery as the side hobby, not the thing that pays the bills. Perhaps the real privilege isn't escaping the nine-to-five, but rather finding work that gives you enough time, energy, and financial security to make whatever you want, whenever you want, and releasing the financial pressure of needing every piece to sell.Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com
Welcome to Exponential View, the show where I explore how exponential technologies such as AI are reshaping our future. I've been studying AI and exponential technologies at the frontier for over ten years. Each week, I share some of my analysis or speak with an expert guest to make light of a particular topic. To keep up with the Exponential transition, subscribe to this channel or to my newsletter: https://www.exponentialview.co/ ----In this episode, I'm joined by Jaime Sevilla, founder of Epoch AI; Hannah Petrovic from my team at Exponential View; and financial journalist Matt Robinson from AI Street. Together we investigate a fundamental question: do the economics of AI companies actually work? We analysed OpenAI's financials from public data to examine whether their revenues can sustain the staggering R&D costs of frontier models. The findings reveal a picture far more precarious than many assume; we also explore where the real infrastructure bottlenecks lie, why compute demand will dwarf energy constraints, and what the rise of long-running agentic workloads means for the entire industry. Read the study here: https://www.exponentialview.co/p/inside-openais-unit-economics-epoch-exponentialviewWe covered: (00:00) Do the economics of frontier AI actually work? (02:48) Piecing together OpenAI's finances from public data (05:24) GPT-5's "rapidly depreciating asset" problem (13:25) Why OpenAI is flirting with ads (17:31) If you were Sam Altman, what would you do differently? (22:54) Energy vs. GPUs; where the real infrastructure bottleneck lies (29:15) What surging compute demand actually looks like (33:12) The most surprising finding from the research (38:02) The race to avoid commoditization (43:35) Agents that outlive their models Where to find me: Exponential View newsletter: https://www.exponentialview.co/ Website: https://www.azeemazhar.com/ LinkedIn: https://www.linkedin.com/in/azhar/ Twitter/X: https://x.com/azeem Where to find Jamie: https://epoch.ai or https://epochai.substack.com Where to find Matt: https://www.ai-street.co Production by supermix.io and EPIIPLUS1 Production and research: Chantal Smith and Marija Gavrilov. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Fitness Business Insights with Matt Robinson, I share a real (and slightly unbelievable) story from my time as a commercial gym PT. A moment where another trainer literally slapped me across the face.But this isn't just a story for shock value.It's a perfect example of what happens when a fitness business is built on one fragile strategy, no adaptability, and no real system behind client acquisition.Using this experience, I break down:Why relying on how you look, one platform, or one lead source is dangerousHow poor marketing foundations lead to frustration, burnout, and panicWhy being “good at fitness” isn't enough to build a sustainable PT businessHow to spot feedback signals your business is giving you (before it's too late)What successful coaches do differently to create multiple streams of visibility and trustThis episode is especially relevant if you:Feel stuck relying on one source of leadsAre posting consistently but not getting enquiriesFeel frustrated watching others grow while you stand stillWant a more stable, adaptable fitness business that doesn't rely on luckA raw story, a clear lesson, and practical takeaways you can apply immediately.
Send us a textThe New York Giants made two major organizational moves that signal a clear shift in direction under John Harbaugh, hiring Matt Nagy as offensive coordinator and bringing in Dawn Aponte as Senior Vice President of Football Operations. In this episode, we take a deep, honest look at what these hires mean for the Giants right now and where they could be headed long term.Matt Nagy arrives in New York after leaving the Kansas City Chiefs by choice, not circumstance. The Chiefs wanted him back, but Nagy was seeking either a head coaching opportunity or an offensive coordinator role where he would have real authority and a voice in shaping the offense. Andy Reid personally vouched for Nagy to John Harbaugh, which played a significant role in this hire. We break down Nagy's full offensive background, including his time calling plays with the Bears, where his offense ranked in the top ten during the 2018 season, and the evolution — and eventual decline — of that system in Chicago.We discuss Nagy's offensive philosophy, including his heavy use of RPO concepts, quick-game West Coast principles, frequent reliance on running backs in the passing game, and the criticism he faced for abandoning the run at times. We also examine how his offenses performed with different quarterbacks, from Alex Smith to Mitchell Trubisky, Nick Foles, and Justin Fields, and what lessons the Giants can realistically expect him to have learned since returning to Kansas City in a supporting role.On the front office side, the Giants' hire of Dawn Aponte may prove just as impactful. A Staten Island native with decades of league experience, Aponte is widely respected for her salary cap expertise and organizational leadership. She previously worked with Joe Schoen in Miami, has interviewed for multiple general manager roles, and has held high-level positions with the NFL, Dolphins, Browns, and Jets. We discuss whether this move is simple reinforcement for the current regime or a calculated insurance policy if changes are needed down the line.We also touch on additional staff movement, including Matt Robinson joining the defensive staff and the Cardinals requesting permission to interview Giants assistant Charlie Bullen, showing how the Giants' coaching tree is already drawing outside interest.This episode is about more than individual hires. It's about control, alignment, and whether the Giants are finally building a unified structure between coaching and the front office — or setting the stage for difficult decisions in the future.Thank you for listening & for your support. You made it to the bottom of the description so you must like the show! Show Everyone You are a Goofball By Checking Out Our Merchandise Store https://2giantgoofballs-shop.fourthwall.com/ Support the Show on Buy Me a Coffee - Kill Our Livers Buy Us Beers! https://buymeacoffee.com/2giantgoofballs Subscribe to Our YouTube Channel - Best Way to Watch Our Content https://www.youtube.com/@2giantgoofballs?sub_confirmation=1 Become a Member of the YouTube Goofball Channel for Perks https://www.youtube.com/channel/UC-tiLjkehiawtN-v6gMFViA/join Follow us On Facebook https://www.facebook.com/2giantgoofballs Follow us On X https://x.com/2giantgoofballs Prefer Audio Only? Check Out Those Options Here https://2giantgoofballs.buzzsprout.com/ #Giants #NYGiants #NFL #GiantsNews #NFLPodcastSupport the show
In this episode of Fitness Business Insights with Matt Robinson, I share a very different kind of episode, a mini manifesto.Over Christmas and New Year I revisited a concept I first wrote in 2024: The Fitness Matrix: the “system” that quietly keeps fitness professionals stuck, exhausted, and chasing the wrong things.This isn't a step-by-step tactic episode. It's a worldview shift. We're talking about the beliefs and business models that reward overworking, constant availability, and self-sacrifice, and why the real issue for most coaches isn't motivation… it's design.What You'll Learn✅ Why 86% of PTs leave the industry within two years (and what's really driving it) ✅ Why you likely already know enough to be a great coach and why education can become procrastination ✅ Why freedom isn't found, it's designed (and how boundaries create real freedom) ✅ Why the industry rewards busyness, and how effort gets confused with value ✅ The shift from “I'm just a PT” to thinking like a business owner with long-term options Resources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com
System Speak: Dissociative Identity Disorder ( Multiple Personality Disorder )
We speak with Matt Robinson & Milissa Kaufman from McLean.Our website is HERE: System Speak Podcast.You can submit an email to the podcast HERE.You can JOIN THE COMMUNITY HERE. Once you are in, you can use a non-Apple device or non-safari browser to join groups HERE. Once you are set up, then the website and app work on any device just fine. We have peer support check-in groups, an art group, movie groups, social events, and classes. Additional zoom groups are optional, but only available by joining the groups. Join us!Content Note: Content on this website and in the podcasts is assumed to be trauma and/or dissociative related due to the nature of what is being shared here in general. Content descriptors are generally given in each episode. Specific trigger warnings are not given due to research reporting this makes triggers worse. Please use appropriate self-care and your own safety plan while exploring this website and during your listening experience. Natural pauses due to dissociation have not been edited out of the podcast, and have been left for authenticity. While some professional material may be referenced for educational purposes, Emma and her system are not your therapist nor offering professional advice. Any informational material shared or referenced is simply part of our own learning process, and not guaranteed to be the latest research or best method for you. Please contact your therapist or nearest emergency room in case of any emergency. This website does not provide any medical, mental health, or social support services. ★ Support this podcast on Patreon ★