Podcast appearances and mentions of matt robinson

In this episode of Fitness Business Insights with Matt Robinson, I'm joined by Carly Killen to explore what happens when the traditional fitness career path no longer fits.Carly's journey spans working as an NHS dietitian, transitioning into personal training, building a client base in commercial gyms, moving into private facilities, and ultimately creating a business that aligned with her values, energy, and lifestyle.We talk candidly about the identity shifts that come with career change, why being busy or fully booked doesn't always equal fulfilment, and how many coaches quietly feel trapped by industry expectations they never consciously chose.This conversation covers:The pressure to follow a “standard” fitness career pathBurnout and misalignment in commercial gym environmentsThe hidden cost of chasing growth for growth's sakeWhy adaptability matters more than rigid business modelsBuilding a fitness business around who you are, not who you're told to beIf you're questioning your current version of success, feeling boxed in by the industry, or wondering what comes next in your fitness career, this episode will help you think differently about what's possible.

A Story of Musical Discovery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

Matt Robinson has written a charming children's book about the love of music and fulfilling one's dreams.  “Pete's Beat,” is about a young boy with big dreams of becoming an outstanding drummer.  He's teased and punished for tapping on anything he can find,  at times driving others a bit crazy, all while searching  for his own sound.  Life for Pete changes when the leader of a local drum circle notices Pete and takes him on a journey of musical and self-discovery!

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about these dairy-free, gluten-free, plant-based, ready-to-eat, overnight oats. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about their new drinks to check out. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about a recent experience at the Chabad Jewish Center. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about a book talk coming up at the Galloway House. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the new CEO of Boston Public Market. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about The Winikers, performing at The Wellington in Belmont, MA. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

In this episode of Fitness Business Insights with Matt Robinson, I break down the latest fitness industry data and explain what it actually means for personal trainers, coaches, and gym-based fitness businesses.Most coaches aim to be evidence-based in their training, but make business decisions based on guesswork. In this episode, I share up-to-date UK fitness data from January 2026 and show you how to use it to improve your marketing, messaging, and positioning.We cover gym membership growth, personal training market trends, generational shifts in spending, and why mental health has overtaken physical appearance as the primary reason people join gyms. I also explain how this data should influence who you market to, what problems you lead with, and how you future-proof your fitness business.If you want to attract better clients, reduce guesswork, and make smarter business decisions backed by real industry numbers, this episode will give you the clarity most coaches are missing.What You'll LearnThe latest UK gym membership and personal training market dataWhy mental health is now the #1 driver for gym participationHow Gen Z and the 50+ market are shaping the future of fitnessWhat this data means for your marketing, offers, and positioningHow to adapt your business without chasing every new trendShare & ConnectIf this episode made you rethink how you market your fitness business, share it with another coach or trainer who needs to see the data.Connect with me on Instagram: @mattrobinsonptNewsletter & coaching info: mattrobinsoncoaching.com

Baltimore Ravens writer, Clifton Brown, talks about what John Harbaugh brings to the Giants organization, discusses the coaches he brought in from Baltimore, and touches on how a John Harbaugh coached team is built. :00 - John Harbaugh and his staff 5:00 - Special teams 11:40 - Greg Roman 15:45 - Willie Taggart 17:20 - Dennard Wilson 20:40 - Dennis Johnson 22:35 - Matt Robinson 26:30 - A John Harbaugh cultureSee omnystudio.com/listener for privacy information.

Send a textAs makers with hobbies turned side-hustles, many of us get wrapped up in the ultimate goal and dream of quitting our day jobs to pursue pottery full time—but what if that pressure to monetize everything is actually stealing the joy from the very thing we fell in love with? Matt Robinson's experience first burning out on wedding photography taught him that the freedom to experiment, fail, and follow creative whims only exists when your livelihood isn't riding on what you make. Through six years of pottery alongside a flexible full-time job, Matt has learned that constantly trying new forms and glazes, worrying less about having only one “voice,” and posting to Instagram only when the spirit moves isn't a failure to build a "real" business—it's the luxury of keeping pottery as the side hobby, not the thing that pays the bills. Perhaps the real privilege isn't escaping the nine-to-five, but rather finding work that gives you enough time, energy, and financial security to make whatever you want, whenever you want, and releasing the financial pressure of needing every piece to sell.Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

Welcome to Exponential View, the show where I explore how exponential technologies such as AI are reshaping our future. I've been studying AI and exponential technologies at the frontier for over ten years. Each week, I share some of my analysis or speak with an expert guest to make light of a particular topic. To keep up with the Exponential transition, subscribe to this channel or to my newsletter: https://www.exponentialview.co/ ----In this episode, I'm joined by Jaime Sevilla, founder of Epoch AI; Hannah Petrovic from my team at Exponential View; and financial journalist Matt Robinson from AI Street. Together we investigate a fundamental question: do the economics of AI companies actually work? We analysed OpenAI's financials from public data to examine whether their revenues can sustain the staggering R&D costs of frontier models. The findings reveal a picture far more precarious than many assume; we also explore where the real infrastructure bottlenecks lie, why compute demand will dwarf energy constraints, and what the rise of long-running agentic workloads means for the entire industry. Read the study here: https://www.exponentialview.co/p/inside-openais-unit-economics-epoch-exponentialviewWe covered: (00:00) Do the economics of frontier AI actually work? (02:48) Piecing together OpenAI's finances from public data (05:24) GPT-5's "rapidly depreciating asset" problem (13:25) Why OpenAI is flirting with ads (17:31) If you were Sam Altman, what would you do differently? (22:54) Energy vs. GPUs; where the real infrastructure bottleneck lies (29:15) What surging compute demand actually looks like (33:12) The most surprising finding from the research (38:02) The race to avoid commoditization (43:35) Agents that outlive their models  Where to find me: Exponential View newsletter: https://www.exponentialview.co/ Website: https://www.azeemazhar.com/ LinkedIn: https://www.linkedin.com/in/azhar/ Twitter/X: https://x.com/azeem  Where to find Jamie: https://epoch.ai or https://epochai.substack.com Where to find Matt: https://www.ai-street.co  Production by supermix.io and EPIIPLUS1 Production and research: Chantal Smith and Marija Gavrilov. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about South Street Diner's newest award. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about great products from Sophia's Greek Pantry. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about something new from Cedar's hommus. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Bill and Bo Winiker appearing at Neroli Italian. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about an event happening at Lehrhaus. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

In this episode of Fitness Business Insights with Matt Robinson, I share a real (and slightly unbelievable) story from my time as a commercial gym PT. A moment where another trainer literally slapped me across the face.But this isn't just a story for shock value.It's a perfect example of what happens when a fitness business is built on one fragile strategy, no adaptability, and no real system behind client acquisition.Using this experience, I break down:Why relying on how you look, one platform, or one lead source is dangerousHow poor marketing foundations lead to frustration, burnout, and panicWhy being “good at fitness” isn't enough to build a sustainable PT businessHow to spot feedback signals your business is giving you (before it's too late)What successful coaches do differently to create multiple streams of visibility and trustThis episode is especially relevant if you:Feel stuck relying on one source of leadsAre posting consistently but not getting enquiriesFeel frustrated watching others grow while you stand stillWant a more stable, adaptable fitness business that doesn't rely on luckA raw story, a clear lesson, and practical takeaways you can apply immediately.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the "Raw Food Recipes: Better Health, More Energy, Freedom from Chronic Illness" cookbook. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

Send us a textThe New York Giants made two major organizational moves that signal a clear shift in direction under John Harbaugh, hiring Matt Nagy as offensive coordinator and bringing in Dawn Aponte as Senior Vice President of Football Operations. In this episode, we take a deep, honest look at what these hires mean for the Giants right now and where they could be headed long term.Matt Nagy arrives in New York after leaving the Kansas City Chiefs by choice, not circumstance. The Chiefs wanted him back, but Nagy was seeking either a head coaching opportunity or an offensive coordinator role where he would have real authority and a voice in shaping the offense. Andy Reid personally vouched for Nagy to John Harbaugh, which played a significant role in this hire. We break down Nagy's full offensive background, including his time calling plays with the Bears, where his offense ranked in the top ten during the 2018 season, and the evolution — and eventual decline — of that system in Chicago.We discuss Nagy's offensive philosophy, including his heavy use of RPO concepts, quick-game West Coast principles, frequent reliance on running backs in the passing game, and the criticism he faced for abandoning the run at times. We also examine how his offenses performed with different quarterbacks, from Alex Smith to Mitchell Trubisky, Nick Foles, and Justin Fields, and what lessons the Giants can realistically expect him to have learned since returning to Kansas City in a supporting role.On the front office side, the Giants' hire of Dawn Aponte may prove just as impactful. A Staten Island native with decades of league experience, Aponte is widely respected for her salary cap expertise and organizational leadership. She previously worked with Joe Schoen in Miami, has interviewed for multiple general manager roles, and has held high-level positions with the NFL, Dolphins, Browns, and Jets. We discuss whether this move is simple reinforcement for the current regime or a calculated insurance policy if changes are needed down the line.We also touch on additional staff movement, including Matt Robinson joining the defensive staff and the Cardinals requesting permission to interview Giants assistant Charlie Bullen, showing how the Giants' coaching tree is already drawing outside interest.This episode is about more than individual hires. It's about control, alignment, and whether the Giants are finally building a unified structure between coaching and the front office — or setting the stage for difficult decisions in the future.Thank you for listening & for your support. You made it to the bottom of the description so you must like the show! Show Everyone You are a Goofball By Checking Out Our Merchandise Store https://2giantgoofballs-shop.fourthwall.com/ Support the Show on Buy Me a Coffee - Kill Our Livers Buy Us Beers! https://buymeacoffee.com/2giantgoofballs Subscribe to Our YouTube Channel - Best Way to Watch Our Content https://www.youtube.com/@2giantgoofballs?sub_confirmation=1 Become a Member of the YouTube Goofball Channel for Perks https://www.youtube.com/channel/UC-tiLjkehiawtN-v6gMFViA/join Follow us On Facebook https://www.facebook.com/2giantgoofballs Follow us On X https://x.com/2giantgoofballs Prefer Audio Only? Check Out Those Options Here https://2giantgoofballs.buzzsprout.com/ #Giants #NYGiants #NFL #GiantsNews #NFLPodcastSupport the show

In this episode of Fitness Business Insights with Matt Robinson, I share a very different kind of episode, a mini manifesto.Over Christmas and New Year I revisited a concept I first wrote in 2024: The Fitness Matrix: the “system” that quietly keeps fitness professionals stuck, exhausted, and chasing the wrong things.This isn't a step-by-step tactic episode. It's a worldview shift. We're talking about the beliefs and business models that reward overworking, constant availability, and self-sacrifice, and why the real issue for most coaches isn't motivation… it's design.What You'll Learn✅ Why 86% of PTs leave the industry within two years (and what's really driving it) ✅ Why you likely already know enough to be a great coach and why education can become procrastination  ✅ Why freedom isn't found, it's designed (and how boundaries create real freedom)  ✅ Why the industry rewards busyness, and how effort gets confused with value  ✅ The shift from “I'm just a PT” to thinking like a business owner with long-term options  Resources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

In this interview episode of Fitness Business Insights with Matt Robinson, I sit down with Sam Rice. A coach who changed careers after 25 years in retail and built a strong in-person PT business in under two years, without a big Instagram following and without relying on gym footfall.  Sam shares exactly how she got her first clients, how we used a simple paid trial front-end offer to create momentum, why referrals and reviews became her growth engine, and how she's built a business that supports her lifestyle (weekends off, Fridays protected, and paid time off built into packages).  What You'll Learn✅ How to build a PT business without commercial gym footfall  ✅ The paid trial offer Sam launched early on and why it converted so well  ✅ How to evolve your front-end offer as you get busier (volume → quality)  ✅ The human factors that drive retention (trust, support, community, boundaries) ✅ The routines and time boundaries that stop you burning out as you grow  Resources & LinksInstagram: @mattrobinsonptNewsletter & coaching info: mattrobinsoncoaching.com

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about a new location to check out! Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about delicious offerings from Mind Body Snack. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

Most personal trainers don't struggle because they lack effort. They struggle because they don't have a system for attracting and keeping the right clients.In this episode of Fitness Business Insights with Matt Robinson, I break down a simple but powerful framework that can genuinely put you in a position where you never struggle for clients again, without chasing trends, hacks, or constant posting.I explain the three buckets of potential clients that already exist around you, how each one needs to be treated differently, and how to move people systematically from strangers → prospects → long-term, high-value clients.This episode is about building a high-profit, low-stress fitness business by focusing on retention, referrals, relationships, and consistent engagement, not quick wins.What You'll Learn✓ The 3 buckets of potential clients every PT already has✓ Why retention and referrals matter more than constant lead chasing✓ How to turn current clients into your best source of new business✓ How to move people from awareness to action without “selling”✓ Why digital assets (not just Instagram) matter in modern PT marketing✓ How engagement — online and in person — compounds over time✓ What consistency actually looks like in a sustainable fitness businessResources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

Every January, gyms fill up… but most personal trainers don't see the surge in clients they expect. So what's really going on?In this episode of Fitness Business Insights with Matt Robinson, I unpack what I call the January Rush Fallacy — the belief that a busy gym automatically leads to more PT clients. Using real UK data, buying-cycle psychology, and gym-floor examples, I explain why most coaches feel disappointed in January and how to fix it.You'll learn why modern buying behaviour has changed, why new gym members aren't ready to buy PT straight away, and why your best January clients usually come from people who already knew you last year. I also break down the proactive steps you can take right now to build relationships, create momentum, and set yourself up for a strong 2026.What You'll Learn✓ How many people actually join gyms in January (and what that means per club)✓ Why busy gyms don't equal busy PT diaries✓ How buying cycles delay PT sign-ups by months✓ Why existing members are your best January opportunity✓ The role of front-end offers in converting interest into action✓ How simple gym-floor conversations lead to high-quality clients✓ The 5 systems every PT needs to build a sustainable businessResources & LinksInstagram: @mattrobinsonptNewsletter & coaching: mattrobinsoncoaching.com

CONNECTION IS NOT COMMUNITY. Genesis 2:18 NLTCOMMUNITY IS IN OUR DNA. Genesis 1:1-2, 26-27; Matthew 26:38 NLT“Communities are constituted by physical proximity, shared concerns, real consequences, and common responsibilities.”-Sherry Turkle, Social ScientistYour shadow is the accumulation of untamed emotions, less-than-pure motives and thoughts that, while largely unconscious, strongly influence and shape your behaviors. It is the damaged but mostly hidden version of who you are. -Peter Scazzaro, Emotionally Healthy LeaderCOMMUNITY MEETS OUR DEEPEST NEED FOR BELONGING. YOU ARE DESIGNED TO THRIVE IN COMMUNITY. NEXT STEP: GATHER WITH THE FAMILY.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this unique club offering themed group meals. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this delicious Indian restaurant. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about "Gursha: Timeless Recipes for Modern Kitchens, from Ethiopia, Israel, Harlem, and Beyond: A Cookbook." Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

Most fitness business owners work incredibly hard… yet still feel financially stressed. In this episode of Fitness Business Insights with Matt Robinson, I break down what I believe is one of the biggest business mistakes coaches make — not paying themselves properly.This conversation builds directly on last week's episode about realistic growth and returns, and brings it into something far more practical: how much money you actually take home. We explore why waiting for “big months” before rewarding yourself is backwards thinking, how poor pay habits follow you to every income level, and why sustainable success comes from boring, repeatable systems — not extreme sacrifices.I walk you through a simple 3-step framework for paying yourself properly, increasing your income over time, and building the habits that allow you to grow calmly, confidently, and sustainably.What You'll Learn✓ Why not paying yourself properly is a critical (but avoidable) mistake✓ The 3-step system to paying yourself consistently from your business✓ Why extreme success stories distort expectations and cause bad decisions✓ How to give yourself a yearly “pay rise” without adding stress✓ Why financial habits matter more than hitting arbitrary revenue targets✓ How better pay habits improve motivation, decision-making, and long-term success✓ Why most coaches struggle at £3k/month and £10k/month for the same reasonsResources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about contents in the book, "The Ark of Taste: Delicious and Distinctive Foods That Define the United States." Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about contents in the book, "Boston Chef's Table: Extraordinary Recipes from Beantown." Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Deep Cuts: Eatery/Brewery/Live Music. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thriving) as an in-person fitness coach in 2026.We dig into what lead generation actually is, why most PTs burn out within two years, and how a simple 3-stage system — Engage → Offer → Prescribe — can transform how coaches find clients and convert them ethically.I also share my own journey from a 21-year-old gym-floor PT ready to quit… to building a long-term coaching career, mentoring over 20 trainers, and helping hundreds of coaches build stable, in-person businesses that last.What You'll Learn✓ Why 80% of PTs leave the industry — and how to avoid the same fate✓ What lead generation really means (and why most coaches misunderstand it)✓ The 3-stage system: Engage, Offer, Prescribe✓ Why fast sales cycles no longer work✓ How long-form content speeds up trust and buying decisions✓ The power of in-person connection for building a resilient coaching business✓ Why you're more equipped for business than you realiseResources & Links Instagram: @mattrobinsonpt Newsletter & coaching info: mattrobinsoncoaching.com

Coaches expect their businesses to grow every year and that's a great expectation. But today, most PTs are judging their progress against skewed, unrealistic standards set by highlight-reel success stories and the 0.1% of people who “10x” their business in 12 months.In this solo episode of Fitness Business Insights with Matt Robinson, we reset your expectations using real market data, not industry hype. You'll discover what good growth actually looks like, why your business may be performing far better than you think, and how the mismatch between expectation and reality is quietly damaging your motivation and decision-making.By the end, you'll understand the true benchmarks for sustainable growth and how to hold big goals and realistic expectations at the same time.What You'll Learn✓ Why modern fitness content creates distorted expectations✓ The growth benchmarks of the S&P 500  and how your business compares✓ Why most PTs overlook their own progress and beat themselves up unnecessarily✓ How to set expectations that motivate you rather than demoralise you✓ The dichotomy of growth, holding big ambition & realistic progress simultaneously✓ Why 10% annual growth is excellent (and often exceeded without you realising)Resources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

The fitness industry has never been louder… or more confusing. Coaches are bombarded with contradictory advice every single day — often from the same people. One reel tells you to reply instantly if you want more sales. The next one tells you to stay off your phone and focus on deep work. So which one is right?In this episode of Fitness Business Insights with Matt Robinson, we dig into why modern content creates so much confusion, why short-form advice feels contradictory, and how to make clear, confident decisions in your business even when the industry is shouting different answers at you.You'll learn the “Do Both” principle, the role of experimentation, how to apply advice through your personal preferences, and why your ability to hold conflicting ideas is actually one of the most powerful business skills you can build.What You'll Learn✓ Why short-form content creates endless contradictory advice✓ How to evaluate whether someone's advice even applies to you✓ The “Do Both” principle — and why most decisions aren't either/or✓ Why fear drives coaches to look for fast answers✓ How to create a business that fits YOU (not a template or a box)✓ The Fitness Matrix — and why you don't need to choose between online, in-person, or facility ownershipResources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

Most fitness businesses are leaking money every single month — and the worst part is, most coaches don't even realise it's happening. In this episode of Fitness Business Insights with Matt Robinson, I break down the 3 core leaks draining your income and how to plug them fast before they cost you another pound.From underpricing and inconsistent policies to sloppy payment systems, these leaks add up to hundreds (sometimes thousands) in lost revenue. I'll walk you through the exact framework I've used with hundreds of coaches to help them stabilise their income, reduce stress, and finally get paid what they're worth.What You'll Learn✅ The hidden income you should be earning — but aren't✅ The 3Ps: Pricing, Policies, and Payments (and why each one leaks cash)✅ Why your sales mechanism is the real reason you're undercharging✅ How to set client expectations that prevent cancellations and no-shows✅ Why monthly upfront payments are essential for stability✅ How this simple system can save or generate thousands in your businessResources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

Lead generation is one of the most misunderstood topics in the fitness industry — and in 2026, the coaches who win will be the ones who finally understand what it actually is.In this episode of Fitness Business Insights with Matt Robinson, I break lead generation down into a simple, practical three-stage system:Engage → Offer → Prescribe.You'll learn how to build each stage properly, why most PTs get stuck at the “engage” level, how to use front-end offers to convert warm prospects, and why “prescription-based selling” is the most natural, effective sales method for personal trainers who don't like selling.By the end, you'll have a clear blueprint for building a lead-generation system that attracts the right people, nurtures them, and converts them into long-term clients.What You'll Learn✓ The three stages of lead generation and why each matters✓ How to create true awareness (not just noise) in your market✓ What makes a great front-end offer in 2026✓ How long-form content fits into your buying cycle✓ Why sales should feel like prescribing, not pushing✓ How to meet people where they are in their decision-making journeyResources & LinksConnect on Instagram: @mattrobinsonptNewsletter & coaching info: mattrobinsoncoaching.com

We speak with Matt Robinson & Milissa Kaufman from McLean.Our website is HERE:  System Speak Podcast.You can submit an email to the podcast HERE.You can JOIN THE COMMUNITY HERE.  Once you are in, you can use a non-Apple device or non-safari browser to join groups HERE. Once you are set up, then the website and app work on any device just fine.  We have peer support check-in groups, an art group, movie groups, social events, and classes.  Additional zoom groups are optional, but only available by joining the groups. Join us!Content Note: Content on this website and in the podcasts is assumed to be trauma and/or dissociative related due to the nature of what is being shared here in general.  Content descriptors are generally given in each episode.  Specific trigger warnings are not given due to research reporting this makes triggers worse.  Please use appropriate self-care and your own safety plan while exploring this website and during your listening experience.  Natural pauses due to dissociation have not been edited out of the podcast, and have been left for authenticity.  While some professional material may be referenced for educational purposes, Emma and her system are not your therapist nor offering professional advice.  Any informational material shared or referenced is simply part of our own learning process, and not guaranteed to be the latest research or best method for you.  Please contact your therapist or nearest emergency room in case of any emergency.  This website does not provide any medical, mental health, or social support services. ★ Support this podcast on Patreon ★

In this episode of Fitness Business Insights with Matt Robinson, I explain why you're far more suited to running a successful fitness business than you probably give yourself credit for.We dig into your hidden superpower as a coach: your ability to handle uncertainty, take risks, and stick with delayed gratification — the same qualities you developed through your own health and fitness journey. I'll show you how fitness acts as a meta-skill, bringing together focus, discipline, accountability, and resilience in a way that maps perfectly onto business.If you've been doubting yourself, questioning whether you're “cut out for this,” or feeling the weight of a tough spell, this episode is designed to remind you just how much you've already proven to yourself.What You'll Learn✅ Why self-doubt, imposter syndrome, and negative self-talk never fully disappear (and why that's not a bad thing)✅ How your fitness journey trained you to handle risk, uncertainty, and delayed gratification✅ Fitness as a meta-skill — and how to transfer those abilities directly into your business✅ Why tough periods in business are a test of tolerance, not a sign you're failing✅ One key question to ask yourself: “What's really holding me back?” — and how it unlocks your next levelResources & Links Connect on Instagram: @mattrobinsonpt Weekly newsletter & coaching info: mattrobinsoncoaching.com

Ever wondered what it's really like to work with a business coach? In this episode of Fitness Business Insights with Matt Robinson, I lift the lid on what happens behind the scenes, sharing the three main types of coaches I work with, what they focus on, and how we help them grow their businesses sustainably.You'll hear about the gym-based personal trainers building consistency, the facility owners scaling with systems, and the specialist coaches carving out their niche. I'll also share the exact frameworks and priorities that drive their results, plus a personal update on how I'm opening up a few rare coaching spots for 2026.What You'll Learn✅ The 3 main types of fitness businesses I work with — and their biggest growth goals✅ The key systems every successful coach has in place (regardless of level)✅ Why front-end offers and retention systems are the foundation of stability✅ How specialist coaches create demand without big audiences✅ My 5-step coaching framework for helping fitness businesses grow fastResources & LinksConnect on Instagram: @mattrobinsonptWeekly newsletter & coaching info: mattrobinsoncoaching.com

Raising your prices is one of the fastest ways to grow your profit but it's also one of the scariest moves a coach can make.In this episode of Fitness Business Insights with Matt Robinson, I share the exact three-step system I've used (and taught hundreds of coaches to use) to raise prices confidently without losing clients. You'll learn how to communicate your changes, handle objections, and build a business that grows sustainably year after year.What You'll Learn✅ Why you need to increase your prices every year (and what happens if you don't)✅ The 3-step system to raise prices without client drop-off✅ How to communicate price changes so clients feel respected and informed✅ Why giving proper notice is key to retention and trust✅ How small systems like this can add thousands to your yearly profitResources & LinksConnect on Instagram: @mattrobinsonptWeekly newsletter & coaching info: mattrobinsoncoaching.com

In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves.Using current UK and global data, I unpack the key economic, social, and behavioural shifts that will shape the industry from 2026 onward. You'll learn why the fitness sector is growing despite economic uncertainty, what rising competition means for you, and how to adapt your business to meet the changing needs of clients in the years ahead.What You'll Learn✅ Why the fitness industry is thriving even while the wider economy struggles✅ The friction between rising demand for fitness and consumers' financial caution✅ How Gen Z is reshaping the market — and what that means for future coaching careers✅ Why competition will increase and why that's good news for standards✅ The five mindset and service shifts that will help you stay ahead through 2026 and beyondResources & LinksConnect on Instagram: @mattrobinsonptWeekly newsletter & coaching info: mattrobinsoncoaching.com

The end of the year doesn't have to mean slowing down your business. In this special festive episode of Fitness Business Insights with Matt Robinson, I share four key areas to focus on right now so you can finish 2025 strong and start 2026 ahead of the pack.You'll learn how to maintain momentum through the festive season, avoid the classic “January reset trap,” and set your business up for a record-breaking new year — all while your competitors are switching off early.What You'll Learn✅ How to keep leads flowing during the quiet months (and plant seeds for Q1 success)✅ The importance of getting organised early with clients and your diary✅ Why you should plan your price increase before the new year✅ The power of skill acquisition and how to avoid “shiny object syndrome”✅ Why your success in 2026 starts right now — not in JanuaryResources & LinksConnect on Instagram: @mattrobinsonptWeekly newsletter & coaching info: mattrobinsoncoaching.com

AI can feel overwhelming — new tools, new trends, and constant hype. But in this episode of Fitness Business Insights with Matt Robinson, I simplify everything down to three clear ways personal trainers can use AI to grow their business right now.You'll learn how to think about AI properly, avoid the “magic pill” mindset that keeps most coaches stuck, and focus on using it to enhance your work, save time, and reduce costs — all without losing the human touch that makes your business unique.What You'll Learn✅ The “AI as a tool, not a magic pill” mindset shift every coach needs✅ How to enhance your coaching skills and output using AI (without lowering quality)✅ Time-saving examples you can use immediately in your business✅ How AI can lower your costs and help you scale — even as a one-person business✅ Why 2025 is the time to build simple, repeatable systems using AIResources & LinksConnect on Instagram: @mattrobinsonptWeekly newsletter & coaching info: mattrobinsoncoaching.com

The current economy has plenty of people concerned – and complaining - about the cost of groceries, gas and other necessitiesBut what about ticket prices to attend a professional sporting event in the Philadelphia area? The price of attending sporting events never seems to get the same scrutiny despite increases year over year.As a matter of fact, the demand for Phillies playoff tickets or to see the defending Super Bowl Champion Eagles is higher than ever while people pay more to fuel up to get to the game or stock up for the tailgate prior to it.In this edition of Enlighten Me, Delaware Public Media's Joe Irizarry speaks with Matt Robinson - professor of Sports Management at the University of Delaware - to discuss how prices for sports seem to be immune from what is going on outside of the stadium or arena.

Today David Waldman welcomes the distinguished Ian Reifowitz, author of Riling Up the Base: Examining Trump's Use of Stereotypes through an Interdisciplinary Lens, to connect the dots interdisciplinarily between Donald K. Trump riling up his base and the stuff we're presently going through. Trump will certainly receive his long sought-after Pulitzer Prize after scooping the entire lamestream media to report that his boy Kash Patel finally caught his man, with some assistance from Matt Robinson, a 27-year veteran of the Washington County Sheriff's Department and father of the alleged shooter Tyler Robinson… Yep, cis, white, Christian, Republican, gun nut, Trump fan Tyler Robinson…  Here we all were thinking that we witnessed a political assassination, when it kind of looks like Charlie Kirk might have just shot himself. Let's learn more about guns! Slap that like! Pity the poor Gops and Trump who required a Horst Wessel to carry them into the midterms. Oh well, back to that Ukranian girl. Meanwhile, South Koreans rejoice to see Korean political prisoners escape American clutches. And Brazilians dance in the streets even more than usual to see their democracy hold strong. Marco Rubio vows revenge. Remember, that's Riling Up the Base: Examining Trump's Use of Stereotypes through an Interdisciplinary Lens, with a live Q&A and book signing this September 30 at Barnes & Noble at 1550 3rd Avenue in Manhattan! Meet the Author, Ian Reifowitz, and mention my name for a free soft drink refill!

Head Coach John Harbaugh, Outside Linebackers Coach Matt Robinson, outside linebacker David Ojabo, and outside linebacker Tavius Robinson speak with the media after practice.See omnystudio.com/listener for privacy information.