Podcast appearances and mentions of matt robinson

This week's speaker is Matt Robinson, our interim Lead Pastor and Youth Pastor.Scriptures: Genesis 1:27-28;2:15-17;3:1-6, Epheasians 5:1Main Points:1-Know the Task2-Own the Mission3-Tend what MattersOur task is to tend to the next generation. How can I tend to the next generation?1-Emotional Management2-Delayed Gratification3- Financial Competence4- Relationship with Christ

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the Meet Me At The Deli podcast featuring great food advice. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this year's JerkFest in Boston, MA. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this unique store in the Hudson Valley. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

If you've invested in business coaching before and it didn't deliver, you're not alone. And it probably wasn't your fault.In this episode, Matt Robinson shares his own experience of paying £3,000 for a coaching program that turned out to be AI-written content, fortnightly 15-minute calls, and a library of videos with no clear starting point.He opens up about how it happened, why it happens so often in the coaching industry, and what to do about it before you invest again.This isn't an attack on any individual or program. It's an honest conversation about the gap between what gets sold and what actually gets delivered, and why so many fitness business owners are left feeling frustrated, embarrassed, and reluctant to try again.In this episode:- Why the most common coaching models are built for the provider's convenience, not yours- The difference between a coaching program and a course dressed up as one- The six patterns that come up again and again when coaching goes wrong- Five questions to ask yourself before investing in any kind of business support- Why the right fit changes everything and how to find itIf you're a personal trainer or gym-based fitness professional who's been burned by a previous coaching experience, this episode will help you make sense of what went wrong and give you a clearer framework for finding the right support next time.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the Rev250 Wine Tasting at Arrowhead: Thomas Jefferson, Wine Lover & Collector. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this one stop shop for all things Berkshires. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

Sabbatical -Stepping away for a seasonReturning in September-Returning with renewed energy and focus-Ephesians 1:21-23 - Now he is far above any ruler or authority or power or leader or anything else—not only in this world but also in the world to come. 22 God has put all things under the authority of Christ and has made him head over all things for the benefit of the church. 23 And the church is his body; it is made full and complete by Christ, who fills all things everywhere with himself. -John 13:33-35 - Dear children, I will be with you only a little longer. And as I told the Jewish leaders, you will search for me, but you can't come where I am going. 34 So now I am giving you a new commandment: Love each other. Just as I have loved you, you should love each other. 35 Your love for one another will prove to the world that you are my disciples.”

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the Diaspora Food Festival happening in Roxbury, MA. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the Shrewsbury Library Vegan Day. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

We're approaching the halfway point of the year and if you haven't stopped to check in with yourself and your business yet, now is the time.In this episode, Matt Robinson walks you through a structured mid-year review designed specifically for personal trainers. Rather than just looking at the numbers, Matt takes you through 8 powerful questions across two sections that help you take stock of where you are, what's working, and where your biggest opportunities still lie.In this episode, you'll be asked:What's gone well so far this year?What's actually working...and why?What have you learned about yourself and your business?What has surprised you?What's missing...even if things are going well?What are you still not doing?What have you changed your mind on?What isn't working?This isn't a one-and-done exercise. Matt encourages you to use this episode as a jumping-off point, plant the seeds today, then spend the coming days and weeks going deeper on the areas that niggle at you the most.Whether your year is going brilliantly or you feel like you're still finding your feet, this episode will help you reassess, realign, and make the most of the second half of the year.Connect with Matt:Instagram: @mattrobinsonptWebsite: mattrobinsoncoaching.com

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about the first ever Boston Chilling Music Fest by Harpoon Brewery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about something new from the Long Trail Brewing Company. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about what's happening at City Winery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Tuft's University's New Entry Sustainable Farming Project. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

This episode contains an interview with York-based PT Chris Mair about rebuilding his business after relocating, going from zero clients in a new JD Gym to 18 direct-debit clients (21 including three in his front-end offer) and nearing full booking within months. Chris explains his background (8–9 years as a PT, sports science degree, PureGym, COVID pivot to outdoor training and a container-gym setup in Scotland) and why his old lead-gen methods (classes and referrals) didn't work in a new city without classes or an existing reputation. We discuss how switching from free tasters to a paid “Kickstart” front-end offer (initially £50 for four sessions, later £75) increased conversion to roughly 60–75%, improved retention, reduced sales pressure, and created a repeatable system based on talking to gym members. Chris outlines the four-session structure (consultation, movement assessment, training and optional nutrition, then a prescriptive next-steps conversation), shares plans to go full rent and scale into small group training.To connect on Instagram: Chris is @coachchrismair; Matt is @mattrobinsonpt and mattrobinsoncoaching.com.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Moxies Boston Seaport Restaurant's brunch offerings. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about delicious quick breads from The Tiny Loaf Co. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Michael’s Deli turning 45! Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

Remember your first love.Repent of distraction. Return to undistracted devotion.

Spillo (C) from the MMHS welcomes our new host Reuben (R) from Stride Trusted Men's Mental Health Support, and chats with Matt Robinson (L) about contrast therapy, acceptance, checking in, and finding new paths forward. Big thanks to Radio Blue MountainsCortado Coffee ShopWalk It OffIlanas Delicious Skin FoodRaine & Horne Wentworth Falls

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Harpoon Brewery Boston's Haute Dogs. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Cabot's Ice Cream and and Farm Grill & Rotisserie partnering to bring you homemade Baklava Ice Cream. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about offerings from Champlain Orchards in Vermont. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this special place for delicious Israeli foods. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about Boston Spice's celebration of 10 years of producing fresh, handmade spice blends. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about this New Hampshire premier chocolatier. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about what's happening this year at the New England Folk Festival. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com this year's Mass Hole's Marathon Donut Eating World Championship. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about new events from Harpoon Brewery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

In this episode of Fitness Business Insights with Matt Robinson, we tackle one of the most frustrating problems in the fitness industry:People know what a personal trainer is. Many of them know they'd benefit from coaching. They may even follow you, watch your content, and see you around the gym.So why aren't they buying?The answer often isn't visibility. It's what Google calls the “messy middle” — the stage where people are aware of the problem and aware of the solution, but spend months comparing options, delaying decisions, and talking themselves in and out of taking action.In this episode, I explain why fitness businesses are different to most industries, why many PTs jump straight from awareness to conversion, and what you should do instead to help potential clients move forward.We cover:Why this is rarely an awareness problem once you've been active for a whileWhat the “messy middle” is and why it's where most of your audience sitsWhy hard-sell conversion content can backfire on people who aren't readyHow depth beats reach when it comes to turning followers into clientsHow to create long-form content and real-world experiences that build trustThree questions to diagnose where your marketing is currently leaking leadsA simple weekly action to start clearing your messy middle bottleneckIf you're consistently showing up but enquiries feel stuck, this episode will help you understand what's really happening — and what to change next.

In this episode of Fitness Business Insights with Matt Robinson, I share a simple story about getting my car tyres replaced and why it perfectly explains how most fitness professionals completely misunderstand lead generation.A local garage owner was frustrated that I booked through a third-party platform instead of going direct. From his perspective, he “lost” a percentage of the job. From a business perspective, he'd just been handed a qualified, prepaid customer he didn't even know existed.That mindset difference is the point.In this episode, I break down:Why many PTs overvalue “free” leads and undervalue paid onesThe real cost of giving away your time in consultations and tastersWhy paying for leads isn't losing money, it's buying leverageHow front-end offers mirror third-party lead platformsWhen and how to start reinvesting profit into growthWhy survival in the early stages matters more than maximising marginHow to build systems that outlast your competitionLead generation isn't about squeezing every pound from the first transaction.It's about understanding the game you're playing and designing your business to win long-term.If you've ever resisted paid ads, front-end offers, or third-party platforms because you “don't want to discount,” this episode will challenge how you think about growth.

In this powerful episode of the Recovery Vow Podcast, we sit down for an honest roundtable conversation about what real recovery looks like behind closed doors with Jordan Shelton, Dr. John A. King and Matt Robinson. This episode dives deep into the struggles we face when addiction impacts trust, intimacy, and emotional safety—and how healing happens through vulnerability, accountability, and community. You'll hear practical insights, hard-earned wisdom, and hope-filled encouragement for those navigating betrayal, rebuilding trust, and pursuing lifelong recovery together. Whether you're in early recovery or years into the journey, this conversation will remind you that transformation is possible—and you don't have to walk it alone. Top ways to support this podcast: - Share this episode with a friend - Subscribe to the show - Follow us on FB and IG - Watch us on YouTube! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Fitness Business Insights with Matt Robinson, I'm joined by Carly Killen to explore what happens when the traditional fitness career path no longer fits.Carly's journey spans working as an NHS dietitian, transitioning into personal training, building a client base in commercial gyms, moving into private facilities, and ultimately creating a business that aligned with her values, energy, and lifestyle.We talk candidly about the identity shifts that come with career change, why being busy or fully booked doesn't always equal fulfilment, and how many coaches quietly feel trapped by industry expectations they never consciously chose.This conversation covers:The pressure to follow a “standard” fitness career pathBurnout and misalignment in commercial gym environmentsThe hidden cost of chasing growth for growth's sakeWhy adaptability matters more than rigid business modelsBuilding a fitness business around who you are, not who you're told to beIf you're questioning your current version of success, feeling boxed in by the industry, or wondering what comes next in your fitness career, this episode will help you think differently about what's possible.

A Story of Musical Discovery. Get all the news you need by listening to WBZ - Boston's News Radio! We're here for you, 24/7. See omnystudio.com/listener for privacy information.

Matt Robinson has written a charming children's book about the love of music and fulfilling one's dreams.  “Pete's Beat,” is about a young boy with big dreams of becoming an outstanding drummer.  He's teased and punished for tapping on anything he can find,  at times driving others a bit crazy, all while searching  for his own sound.  Life for Pete changes when the leader of a local drum circle notices Pete and takes him on a journey of musical and self-discovery!

In this episode of Fitness Business Insights with Matt Robinson, I break down the latest fitness industry data and explain what it actually means for personal trainers, coaches, and gym-based fitness businesses.Most coaches aim to be evidence-based in their training, but make business decisions based on guesswork. In this episode, I share up-to-date UK fitness data from January 2026 and show you how to use it to improve your marketing, messaging, and positioning.We cover gym membership growth, personal training market trends, generational shifts in spending, and why mental health has overtaken physical appearance as the primary reason people join gyms. I also explain how this data should influence who you market to, what problems you lead with, and how you future-proof your fitness business.If you want to attract better clients, reduce guesswork, and make smarter business decisions backed by real industry numbers, this episode will give you the clarity most coaches are missing.What You'll LearnThe latest UK gym membership and personal training market dataWhy mental health is now the #1 driver for gym participationHow Gen Z and the 50+ market are shaping the future of fitnessWhat this data means for your marketing, offers, and positioningHow to adapt your business without chasing every new trendShare & ConnectIf this episode made you rethink how you market your fitness business, share it with another coach or trainer who needs to see the data.Connect with me on Instagram: @mattrobinsonptNewsletter & coaching info: mattrobinsoncoaching.com

Baltimore Ravens writer, Clifton Brown, talks about what John Harbaugh brings to the Giants organization, discusses the coaches he brought in from Baltimore, and touches on how a John Harbaugh coached team is built. :00 - John Harbaugh and his staff 5:00 - Special teams 11:40 - Greg Roman 15:45 - Willie Taggart 17:20 - Dennard Wilson 20:40 - Dennis Johnson 22:35 - Matt Robinson 26:30 - A John Harbaugh cultureSee omnystudio.com/listener for privacy information.

Send a textAs makers with hobbies turned side-hustles, many of us get wrapped up in the ultimate goal and dream of quitting our day jobs to pursue pottery full time—but what if that pressure to monetize everything is actually stealing the joy from the very thing we fell in love with? Matt Robinson's experience first burning out on wedding photography taught him that the freedom to experiment, fail, and follow creative whims only exists when your livelihood isn't riding on what you make. Through six years of pottery alongside a flexible full-time job, Matt has learned that constantly trying new forms and glazes, worrying less about having only one “voice,” and posting to Instagram only when the spirit moves isn't a failure to build a "real" business—it's the luxury of keeping pottery as the side hobby, not the thing that pays the bills. Perhaps the real privilege isn't escaping the nine-to-five, but rather finding work that gives you enough time, energy, and financial security to make whatever you want, whenever you want, and releasing the financial pressure of needing every piece to sell.Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

Welcome to Exponential View, the show where I explore how exponential technologies such as AI are reshaping our future. I've been studying AI and exponential technologies at the frontier for over ten years. Each week, I share some of my analysis or speak with an expert guest to make light of a particular topic. To keep up with the Exponential transition, subscribe to this channel or to my newsletter: https://www.exponentialview.co/ ----In this episode, I'm joined by Jaime Sevilla, founder of Epoch AI; Hannah Petrovic from my team at Exponential View; and financial journalist Matt Robinson from AI Street. Together we investigate a fundamental question: do the economics of AI companies actually work? We analysed OpenAI's financials from public data to examine whether their revenues can sustain the staggering R&D costs of frontier models. The findings reveal a picture far more precarious than many assume; we also explore where the real infrastructure bottlenecks lie, why compute demand will dwarf energy constraints, and what the rise of long-running agentic workloads means for the entire industry. Read the study here: https://www.exponentialview.co/p/inside-openais-unit-economics-epoch-exponentialviewWe covered: (00:00) Do the economics of frontier AI actually work? (02:48) Piecing together OpenAI's finances from public data (05:24) GPT-5's "rapidly depreciating asset" problem (13:25) Why OpenAI is flirting with ads (17:31) If you were Sam Altman, what would you do differently? (22:54) Energy vs. GPUs; where the real infrastructure bottleneck lies (29:15) What surging compute demand actually looks like (33:12) The most surprising finding from the research (38:02) The race to avoid commoditization (43:35) Agents that outlive their models  Where to find me: Exponential View newsletter: https://www.exponentialview.co/ Website: https://www.azeemazhar.com/ LinkedIn: https://www.linkedin.com/in/azhar/ Twitter/X: https://x.com/azeem  Where to find Jamie: https://epoch.ai or https://epochai.substack.com Where to find Matt: https://www.ai-street.co  Production by supermix.io and EPIIPLUS1 Production and research: Chantal Smith and Marija Gavrilov. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Fitness Business Insights with Matt Robinson, I share a real (and slightly unbelievable) story from my time as a commercial gym PT. A moment where another trainer literally slapped me across the face.But this isn't just a story for shock value.It's a perfect example of what happens when a fitness business is built on one fragile strategy, no adaptability, and no real system behind client acquisition.Using this experience, I break down:Why relying on how you look, one platform, or one lead source is dangerousHow poor marketing foundations lead to frustration, burnout, and panicWhy being “good at fitness” isn't enough to build a sustainable PT businessHow to spot feedback signals your business is giving you (before it's too late)What successful coaches do differently to create multiple streams of visibility and trustThis episode is especially relevant if you:Feel stuck relying on one source of leadsAre posting consistently but not getting enquiriesFeel frustrated watching others grow while you stand stillWant a more stable, adaptable fitness business that doesn't rely on luckA raw story, a clear lesson, and practical takeaways you can apply immediately.

Send us a textThe New York Giants made two major organizational moves that signal a clear shift in direction under John Harbaugh, hiring Matt Nagy as offensive coordinator and bringing in Dawn Aponte as Senior Vice President of Football Operations. In this episode, we take a deep, honest look at what these hires mean for the Giants right now and where they could be headed long term.Matt Nagy arrives in New York after leaving the Kansas City Chiefs by choice, not circumstance. The Chiefs wanted him back, but Nagy was seeking either a head coaching opportunity or an offensive coordinator role where he would have real authority and a voice in shaping the offense. Andy Reid personally vouched for Nagy to John Harbaugh, which played a significant role in this hire. We break down Nagy's full offensive background, including his time calling plays with the Bears, where his offense ranked in the top ten during the 2018 season, and the evolution — and eventual decline — of that system in Chicago.We discuss Nagy's offensive philosophy, including his heavy use of RPO concepts, quick-game West Coast principles, frequent reliance on running backs in the passing game, and the criticism he faced for abandoning the run at times. We also examine how his offenses performed with different quarterbacks, from Alex Smith to Mitchell Trubisky, Nick Foles, and Justin Fields, and what lessons the Giants can realistically expect him to have learned since returning to Kansas City in a supporting role.On the front office side, the Giants' hire of Dawn Aponte may prove just as impactful. A Staten Island native with decades of league experience, Aponte is widely respected for her salary cap expertise and organizational leadership. She previously worked with Joe Schoen in Miami, has interviewed for multiple general manager roles, and has held high-level positions with the NFL, Dolphins, Browns, and Jets. We discuss whether this move is simple reinforcement for the current regime or a calculated insurance policy if changes are needed down the line.We also touch on additional staff movement, including Matt Robinson joining the defensive staff and the Cardinals requesting permission to interview Giants assistant Charlie Bullen, showing how the Giants' coaching tree is already drawing outside interest.This episode is about more than individual hires. It's about control, alignment, and whether the Giants are finally building a unified structure between coaching and the front office — or setting the stage for difficult decisions in the future.Thank you for listening & for your support. You made it to the bottom of the description so you must like the show! Show Everyone You are a Goofball By Checking Out Our Merchandise Store https://2giantgoofballs-shop.fourthwall.com/ Support the Show on Buy Me a Coffee - Kill Our Livers Buy Us Beers! https://buymeacoffee.com/2giantgoofballs Subscribe to Our YouTube Channel - Best Way to Watch Our Content https://www.youtube.com/@2giantgoofballs?sub_confirmation=1 Become a Member of the YouTube Goofball Channel for Perks https://www.youtube.com/channel/UC-tiLjkehiawtN-v6gMFViA/join Follow us On Facebook https://www.facebook.com/2giantgoofballs Follow us On X https://x.com/2giantgoofballs Prefer Audio Only? Check Out Those Options Here https://2giantgoofballs.buzzsprout.com/ #Giants #NYGiants #NFL #GiantsNews #NFLPodcastSupport the show

In this episode of Fitness Business Insights with Matt Robinson, I share a very different kind of episode, a mini manifesto.Over Christmas and New Year I revisited a concept I first wrote in 2024: The Fitness Matrix: the “system” that quietly keeps fitness professionals stuck, exhausted, and chasing the wrong things.This isn't a step-by-step tactic episode. It's a worldview shift. We're talking about the beliefs and business models that reward overworking, constant availability, and self-sacrifice, and why the real issue for most coaches isn't motivation… it's design.What You'll Learn✅ Why 86% of PTs leave the industry within two years (and what's really driving it) ✅ Why you likely already know enough to be a great coach and why education can become procrastination  ✅ Why freedom isn't found, it's designed (and how boundaries create real freedom)  ✅ Why the industry rewards busyness, and how effort gets confused with value  ✅ The shift from “I'm just a PT” to thinking like a business owner with long-term options  Resources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

In this interview episode of Fitness Business Insights with Matt Robinson, I sit down with Sam Rice. A coach who changed careers after 25 years in retail and built a strong in-person PT business in under two years, without a big Instagram following and without relying on gym footfall.  Sam shares exactly how she got her first clients, how we used a simple paid trial front-end offer to create momentum, why referrals and reviews became her growth engine, and how she's built a business that supports her lifestyle (weekends off, Fridays protected, and paid time off built into packages).  What You'll Learn✅ How to build a PT business without commercial gym footfall  ✅ The paid trial offer Sam launched early on and why it converted so well  ✅ How to evolve your front-end offer as you get busier (volume → quality)  ✅ The human factors that drive retention (trust, support, community, boundaries) ✅ The routines and time boundaries that stop you burning out as you grow  Resources & LinksInstagram: @mattrobinsonptNewsletter & coaching info: mattrobinsoncoaching.com

Most personal trainers don't struggle because they lack effort. They struggle because they don't have a system for attracting and keeping the right clients.In this episode of Fitness Business Insights with Matt Robinson, I break down a simple but powerful framework that can genuinely put you in a position where you never struggle for clients again, without chasing trends, hacks, or constant posting.I explain the three buckets of potential clients that already exist around you, how each one needs to be treated differently, and how to move people systematically from strangers → prospects → long-term, high-value clients.This episode is about building a high-profit, low-stress fitness business by focusing on retention, referrals, relationships, and consistent engagement, not quick wins.What You'll Learn✓ The 3 buckets of potential clients every PT already has✓ Why retention and referrals matter more than constant lead chasing✓ How to turn current clients into your best source of new business✓ How to move people from awareness to action without “selling”✓ Why digital assets (not just Instagram) matter in modern PT marketing✓ How engagement — online and in person — compounds over time✓ What consistency actually looks like in a sustainable fitness businessResources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

Every January, gyms fill up… but most personal trainers don't see the surge in clients they expect. So what's really going on?In this episode of Fitness Business Insights with Matt Robinson, I unpack what I call the January Rush Fallacy — the belief that a busy gym automatically leads to more PT clients. Using real UK data, buying-cycle psychology, and gym-floor examples, I explain why most coaches feel disappointed in January and how to fix it.You'll learn why modern buying behaviour has changed, why new gym members aren't ready to buy PT straight away, and why your best January clients usually come from people who already knew you last year. I also break down the proactive steps you can take right now to build relationships, create momentum, and set yourself up for a strong 2026.What You'll Learn✓ How many people actually join gyms in January (and what that means per club)✓ Why busy gyms don't equal busy PT diaries✓ How buying cycles delay PT sign-ups by months✓ Why existing members are your best January opportunity✓ The role of front-end offers in converting interest into action✓ How simple gym-floor conversations lead to high-quality clients✓ The 5 systems every PT needs to build a sustainable businessResources & LinksInstagram: @mattrobinsonptNewsletter & coaching: mattrobinsoncoaching.com

Most fitness business owners work incredibly hard… yet still feel financially stressed. In this episode of Fitness Business Insights with Matt Robinson, I break down what I believe is one of the biggest business mistakes coaches make — not paying themselves properly.This conversation builds directly on last week's episode about realistic growth and returns, and brings it into something far more practical: how much money you actually take home. We explore why waiting for “big months” before rewarding yourself is backwards thinking, how poor pay habits follow you to every income level, and why sustainable success comes from boring, repeatable systems — not extreme sacrifices.I walk you through a simple 3-step framework for paying yourself properly, increasing your income over time, and building the habits that allow you to grow calmly, confidently, and sustainably.What You'll Learn✓ Why not paying yourself properly is a critical (but avoidable) mistake✓ The 3-step system to paying yourself consistently from your business✓ Why extreme success stories distort expectations and cause bad decisions✓ How to give yourself a yearly “pay rise” without adding stress✓ Why financial habits matter more than hitting arbitrary revenue targets✓ How better pay habits improve motivation, decision-making, and long-term success✓ Why most coaches struggle at £3k/month and £10k/month for the same reasonsResources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com

In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thriving) as an in-person fitness coach in 2026.We dig into what lead generation actually is, why most PTs burn out within two years, and how a simple 3-stage system — Engage → Offer → Prescribe — can transform how coaches find clients and convert them ethically.I also share my own journey from a 21-year-old gym-floor PT ready to quit… to building a long-term coaching career, mentoring over 20 trainers, and helping hundreds of coaches build stable, in-person businesses that last.What You'll Learn✓ Why 80% of PTs leave the industry — and how to avoid the same fate✓ What lead generation really means (and why most coaches misunderstand it)✓ The 3-stage system: Engage, Offer, Prescribe✓ Why fast sales cycles no longer work✓ How long-form content speeds up trust and buying decisions✓ The power of in-person connection for building a resilient coaching business✓ Why you're more equipped for business than you realiseResources & Links Instagram: @mattrobinsonpt Newsletter & coaching info: mattrobinsoncoaching.com

We speak with Matt Robinson & Milissa Kaufman from McLean.Our website is HERE:  System Speak Podcast.You can submit an email to the podcast HERE.You can JOIN THE COMMUNITY HERE.  Once you are in, you can use a non-Apple device or non-safari browser to join groups HERE. Once you are set up, then the website and app work on any device just fine.  We have peer support check-in groups, an art group, movie groups, social events, and classes.  Additional zoom groups are optional, but only available by joining the groups. Join us!Content Note: Content on this website and in the podcasts is assumed to be trauma and/or dissociative related due to the nature of what is being shared here in general.  Content descriptors are generally given in each episode.  Specific trigger warnings are not given due to research reporting this makes triggers worse.  Please use appropriate self-care and your own safety plan while exploring this website and during your listening experience.  Natural pauses due to dissociation have not been edited out of the podcast, and have been left for authenticity.  While some professional material may be referenced for educational purposes, Emma and her system are not your therapist nor offering professional advice.  Any informational material shared or referenced is simply part of our own learning process, and not guaranteed to be the latest research or best method for you.  Please contact your therapist or nearest emergency room in case of any emergency.  This website does not provide any medical, mental health, or social support services. ★ Support this podcast on Patreon ★

Today David Waldman welcomes the distinguished Ian Reifowitz, author of Riling Up the Base: Examining Trump's Use of Stereotypes through an Interdisciplinary Lens, to connect the dots interdisciplinarily between Donald K. Trump riling up his base and the stuff we're presently going through. Trump will certainly receive his long sought-after Pulitzer Prize after scooping the entire lamestream media to report that his boy Kash Patel finally caught his man, with some assistance from Matt Robinson, a 27-year veteran of the Washington County Sheriff's Department and father of the alleged shooter Tyler Robinson… Yep, cis, white, Christian, Republican, gun nut, Trump fan Tyler Robinson…  Here we all were thinking that we witnessed a political assassination, when it kind of looks like Charlie Kirk might have just shot himself. Let's learn more about guns! Slap that like! Pity the poor Gops and Trump who required a Horst Wessel to carry them into the midterms. Oh well, back to that Ukranian girl. Meanwhile, South Koreans rejoice to see Korean political prisoners escape American clutches. And Brazilians dance in the streets even more than usual to see their democracy hold strong. Marco Rubio vows revenge. Remember, that's Riling Up the Base: Examining Trump's Use of Stereotypes through an Interdisciplinary Lens, with a live Q&A and book signing this September 30 at Barnes & Noble at 1550 3rd Avenue in Manhattan! Meet the Author, Ian Reifowitz, and mention my name for a free soft drink refill!