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Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG! In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es um saisonale Werbung und Strategien für einen konstanten Werbedruck (wie bei Recency Planning, Frontloading, Backloading, Waving und Pulsing) und zeitlich begrenzten Werbedruck (wie bei Flighting, Bursts und Saisonales Werben). Wir werden aber auch über Kommunikationsinstrumente sprechen und klären, was eigentlich mit Werbung als Instrument genau gemeint ist. ____________________________________________ Den erwähnten Podcast gibt es bei Apple und Spotify. ____________________________________________ Marketing-News der Woche: TikTok verbot in den USA Es wird immer noch darüber diskutiert: Ein TikTok-Verbot in den USA, wenn Bytedance die Plattform nicht an ein US-Unternehmen verkauft. Die Nähe von Bytedance zur chinesischen Regierung wird als potenzielle Gefahr für die nationale Sicherheit der USA gesehen. Jetzt hat ein US-Gericht bestätigt, dass Bytedance TikTok verkaufen muss. TikTok steht aber nicht nur in den USA vor regulatorischen Herausforderungen, sondern auch in der EU und Australien. Facebook ist tot, lang lebe Facebook. Facebook hat erstmals in seiner Geschichte die Marke von 100 Milliarden US-Dollar im Werbeumsatz überschritten. Dabei haben Innovationen im Bereich Künstlicher Intelligenz, insbesondere KI-Tools dazu beigetragen. Bis 2026 soll der Werbeumsatz von Facebook auf 112,8 Milliarden US-Dollar steigen. Welche Unternehmen für Weihnachten den Werbedruck erhöhen. Passend zu den aktuellen Folgen gibt es die Zahlen für die Werbespender im November. Procter & Gamble ist der führende Werbespender in Deutschland und hat im November 253 Millionen Euro für Werbung ausgegeben. Amazon liegt auf Platz zwei mit 81 Millionen Euro. Auch Shop-Apotheke und Ebay haben ihre Werbeausgaben im November gesteigert. Aber insgesamt hat der deutsche Werbemarkt im November erstmals in diesem Jahr kein Wachstum verzeichnet. Im Lebensmitteleinzelhandel haben Lidl, Kaufland und Penny ihre Werbeausgaben vor dem Weihnachtsgeschäft erhöht, während Aldi, Edeka und Rewe ihre Ausgaben reduziert haben. Ad Alliance darf nicht für RTL II verkaufen Das Bundeskartellamt hat entschieden, dass Ad Alliance, der Vermarkter von RTL, keine TV-Werbung für RTL II verkaufen darf. Diese Entscheidung wurde getroffen, weil eine Vermarktungskooperation zu Nachteilen für den Wettbewerb und wahrscheinlich zu höheren Preisen für Werbekunden führen würde. Das Kooperationsvorhaben wurde zwar angepasst, das Bundeskartellamt war aber trotzdem nicht zufrieden und sieht keine durchgreifenden Vorteile. ____________________________________________ Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________ Vernetz dich gerne auf LinkedIn: https://www.linkedin.com/in/luisbinder/ Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [https://bit.ly/2WN7tH5]
Join 5 days of coaching for £5 (to cancer research UK) click here AI Takeaways The fundraising campaign for cancer research has received a positive response, with close to 500 people signing up in just two days. The campaign offers daily live sessions, workouts, and nutrition principles, providing a valuable opportunity to reset and learn more about the EC method. To prevent a stiff neck during workouts, focus on keeping your shoulders back and down, engage your shoulders rather than your traps, and avoid hunching up. When using lighter weights, increase the number of reps, slow down the movement, and try more challenging variations of exercises. Meal timing is individual and should be based on personal preferences and goals. Backloading calories in the evening can be a suitable approach as long as it doesn't lead to a binge-restrict cycle and allows for social eating and fueling workouts. Timing meals earlier in the day when you're more insulin sensitive can be beneficial for fat loss. BMI is not the best measure of health, but getting closer to the ideal range can be better for metabolic health. Progressive overload and technical failure are important concepts in weightlifting, but they can be overwhelming for beginners. Understanding and learning new concepts in the fitness world is an organic process that takes time. Non-scale victories, such as finding clothes that fit well and feeling more confident, are important markers of progress. Upcoming live sessions will cover topics like fat loss, sustainability, and Q&A sessions.
Ep. 686 - Mindset books, backloading calories & Padel Find out about commit here: ESGfitness.co.uk/commit
What hacks do busy people use to get lean? What is backloading carbs? Do you have to trick your body with different exercises? Nate Palmer - the creator of the Million Dollar Body Method has a TON of good ideas for entrepreneurs (busy, stressed out people) who want to get lean and stay lean. Sign up for What's Up Wednesday Newsletter HERE - https://seanmccormick.com/ EPISODE SPONSORS - BioProtien+ - Boost HGH Naturally - Get $30 off here code OPP AG1 - Drink AG1 - https://drinkag1.com/opp - get a FREE 1-yearsupply of Vitamin D AND 5 free AG1 Travel Packs with your first purchase. I want my cake and eat it too. I'm always going to want chocolate from time to time. Knowing that there is an extremely low sugar chocolate that's high in fiber and uses fermetation process that's better for the planet than cane sugar...I'd like to know more. You can find Oobli products here - use code OPTIMAL for 20% off. In this episode we cover: Get his free ebook (no strings attached) here: getnatesbook.com In this episode we cover: •Using Low Carb Backloading to optimize carb consumption •The most common reason people fail at getting lean •Why you don't have to have EVERYTHING perfect to get fit •How people disempower themselves and their fitness journey
(0:00) With the official free agency period kicking off this afternoon, the crew takes a look at how backloaded the Patriots signings have been the last few days, and what it means for them moving forward. (11:30) Zo and Beetle discuss the latest Deshaun Watson trade rumors, whether he's destined to land with the Patriots, and the lawsuit being filed against him. (32:32) We react to LeBron James becoming a partial-owner of the Red Sox. See omnystudio.com/listener for privacy information.
Spændingskurver er måske ikke den mest sexede del af dit scenarie at overveje. Men det er vigtigt! I dagens afsnit får du forslag til, hvordan du kan bygge dit scenarie op dramaturgisk samt nogle eksempler på scenarier, der bruger de opbygninger. Abel tager dig sikkert igennem to af de mest benyttede modeller i dramaturgien til at opbygge et narrativ, og Wind trodser modellerne og slår et slag for sin kæphest omkring at lave frontloadede scenarier.
This week I was joined by Justin Harris from Muscle Mentor & Troponin Nutrition. We discussed how to set up your Bodybuilding Peak Week. Timestamps for this episode - 00:00 - 6:00 - Common Misconceptions & Set Up. 6:00 - 9:00 - Practice Runs & Measuring Blood Glucose. 9:00 - 13:00 - Peak Week Weight Training & Cardio Protocols. 13:00 - 24:00 Carbohydrates in Peak Week - Front Loading, Back Loading & Rapid Backloading, Water & Sodium Manipulations. 24:00 - 26:00 - Diuretics & Potassium. 26:00 - 29:00 - Supplementation - Creatine etc. 29:00 - 32:00 - Backloading & Super-compensation. 32:00 - End - Show Day Meals & Manipulations. -- Make sure to follow Justin - Website - https://musclementor.net/ // http://www.troponinnutrition.com/ IG - https://www.instagram.com/troponin_nutrition/?hl=en Elite FTS Channel Mentioned - https://www.youtube.com/user/eliteftsMobile -- For my coaching - Website - www.madebymorriscoaching.com Email - aj@madebymorriscoaching.com IG - https://www.instagram.com/ajmorris_/?hl=en -- Thanks again for watching guys!
Strength and Scotch Podcast: Training / Nutrition / Health / Fitness / Scotch
In this episode we talk to our good friend OGB about his experiences with the very popular carb backloading diet. We cover how he managed to drop his body fat percentage down to 8% and then screw it up and gain a bunch of fat. This, while we sip the very popular Glenlivet. [0:42] Rock Chalk! [2:00] Grant Looses Too [2:25] Origin of OGB [3:30] Carb Backloading Experience [5:30] Is it Healthy? [6:30] Strength vs. Density Protocols [7:21] OGB’s First Result [9:18] Attempt #2 [11:30] What Went Wrong? [14:10] Backloading with Good Foods? [15:15] Burn! [17:30] Shout Out to Mama’s In South Pasadena [19:20] Grant Spends Time Alone in his Room [20:40] It Depends! [21:45] Regionals For Old People? [22:40] Glenlivet 12 [23:30] Scotch vs. Bourbon [27:45] Crackers References Backloading Book 5/3/1 Episode
This week we talk to the Sadistic Coach himself, Founder of CrossFit Harlem, Creator of the AfroBrutality Brand and disruptor extraordinaire Syn Martinez. Syn talked with us about his journey from fat to fierce-as-fuck, the origin story of CrossFit Harlem, what it’s like building your own personal team of X-men and so much more! That’s not a cheesy marketing phrase, we talked about A LOT OF STUFF, this clocks in at our longest podcast to date and was so full of info we almost broke it into two episodes. But “to be continued” episodes have always been lame so we crammed in every last minute (we’re talking to you PUNKY BREWSTER). We talked about why abs are bullshit, the good and bad of Paleo, big weight versus endurance, the value of gymnastics in early life, creating a brand while building a community and being who you are. Learn why AfroBrutality has such impact on it’s fans and why trying to please everyone is a weak option. Why pissing some people off can be a good thing. And why if you’re true to your voice, your audience will find you.
This week we talk with the delightful and insightful Diane Fu (FuBarbell). We’ll discuss her intro to CrossFit with Adrian Bozman, her early days at “The Sports Palace” and the joys of EATING EVERYTHING IN SIGHT. We also discussed her upcoming book on the Art of Weightlifting and The "Cody App" training program ( https://www.codyapp.com/dianefu ) as well as the importance of social media in our fitness community. Learn more at http://fubarbell.com/
Q&A: Fasting, effective goal-setting, why you shouldn’t bulk/cut
Welcome to Ben Coomber Radio, the UK's #1 rated Health & Fitness podcast. Now as I write this I am currently recording show #303, so the show has evolved a lot and come a long way, in episode #1 I'll talk to you about the show, why it exists, what you will learn, who I am, and set the tone for your future listening of the show. Welcome, you're gonna learn a lot, I'm excited your with me, enjoy!
John Kiefer is an exercise scientist, nutrition expert, and author of the new book “Carb Back-Loading.” John applies his knowledge from a career in physics to hack the human body for fat loss, muscle gain, and improved performance. He is the author of the Carb Nite Solution, and is releasing a new book that is designed for rapid fat loss and muscle gain. John is coming on Upgraded Self Radio to help you do what some people call alchemy - burning fat and building muscle at the same time.
John Kiefer is an exercise scientist, nutrition expert, and author of the new book “Carb Back-Loading.” John applies his knowledge from a career in physics to hack the human body for fat loss, muscle gain, and improved performance. He is the author of the Carb Nite Solution, and is releasing a new book that is designed for rapid fat loss and muscle gain. John is coming on Upgraded Self Radio to help you do what some people call alchemy - burning fat and building muscle at the same time.
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