Podcasts about captivology the science

As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024. In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response? In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People's Attention, to dive deep into the attention economy. In this episode, they explore: Understanding why attention is crucial for turning intention into action. Embracing attention-seeking as a positive pursuit, not something to be avoided. Leveraging the seven triggers of attention at different stages to stand out. Recognizing the growing value of attention and making every second count. Navigating the psychology of attention to overcome barriers and capture interest. Avoiding common mistakes founders make in seeking attention. More on Ben Parr's Info- Book and Newsletter Captivology: The Science of Capturing People's Attention:  ⁠https://a.co/d/cNUCm3A⁠  The AI Analyst: ⁠https://www.benparr.com/⁠  The Pact Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please: Follow, rate, and review us in your listening app Subscribe to the TSP Mailing List at⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thestartuppodcast.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Secure your official TSP merchandise at⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shop.tsp.show/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on YouTube at⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@startup-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Give us a public shout-out on LinkedIn or anywhere you have a social media following. Key links The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.vanta.com/tsp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Get your question in for our next Q&A episode:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/NZzgNWVLiFmwvFA2A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Startup Podcast website:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tsp.show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about Chris and Yaniv Work 1:1 with Chris:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://chrissaad.com/advisory/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Chris on Linkedin:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/chrissaad/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Yaniv on Linkedin:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Editor:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Content Strategist: Carolina Franco ⁠https://www.linkedin.com/in/francocarolina/⁠ Intro Voice:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response? In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People's Attention, to dive deep into the attention economy. In this episode, they explore: Understanding why attention is crucial for turning intention into action. Embracing attention-seeking as a positive pursuit, not something to be avoided. Leveraging the seven triggers of attention at different stages to stand out. Recognizing the growing value of attention and making every second count. Navigating the psychology of attention to overcome barriers and capture interest. Avoiding common mistakes founders make in seeking attention. More on Ben Parr's Info- Book and Newsletter Captivology: The Science of Capturing People's Attention:  https://a.co/d/cNUCm3A  The AI Analyst: https://www.benparr.com/  The Pact Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please: Follow, rate, and review us in your listening app Subscribe to the TSP Mailing List at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thestartuppodcast.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Secure your official TSP merchandise at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shop.tsp.show/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on YouTube at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@startup-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Give us a public shout-out on LinkedIn or anywhere you have a social media following. Key links The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.vanta.com/tsp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Get your question in for our next Q&A episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/NZzgNWVLiFmwvFA2A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Startup Podcast website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tsp.show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about Chris and Yaniv Work 1:1 with Chris: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://chrissaad.com/advisory/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Chris on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/chrissaad/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Yaniv on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Editor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/ Intro Voice: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

**This episode is brought to you by MuteSix, Gorgias, and Attentive**   ”The best at data collection for Shopify brands,” says Ben Parr. Today we have Ben Parr, President and Co-Founder of Octane AI, a zero-party data marketing platform for e-commerce brands, especially Shopify brands. Ben was Editor-at-Large for Mashable in the past. He wrote a book called “Captivology: The Science of Capturing People's Attention.” For him, entrepreneurship was always on his mind, and it was just a matter of working on ideas. He explains that Octane doesn't just collect data but leverage that data for deep personalization too. He also mentions that the Shopify ecosystem has completely exploded due to pandemic and consumer trends. He predicts that there will be a new class of eCommerce brands, lots of unpredictability; innovation; more competition between Shopify and Amazon. He talks about: * Gratefulness * Overview of the company * His background * Entrepreneurship * Challenges for the consumers * Trends in industry * Who's using zero-party data? Join Ramon Vela and Ben Parr as they break down the inside story on The Story of a Brand. For more on Octane AI, visit: https://www.octaneai.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This Show is sponsored by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

Ben Parr is President and Co-Founder of Octane AI, the all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation. His team helped thousands of Shopify and Shopify Plus merchants to connect, convert, and retain customers by personalizing the customer journey and shopping experience. He is also the author of the best-selling book Captivology: The Science of Capturing People's Attention, named the top marketing book of 2015 by Strategy+Business Magazine.

What is the science behind capturing people's attention? And what do you do after you have someone's attention; what is your intention? Is our attention fleeting and fickle, like a goldfish? Or is it something that can be recaptured and rekindled easily? Our guest today, Ben Parr cleverly uses a great Bonfire Analogy to describe how we ignite, build and rekindle attention.  Ben Parr is an award-winning entrepreneur, author, investor, and journalist. He is the author of the best-selling book Captivology: The Science of Capturing People's Attention and the Co-founder of Octane AI, the marketing automation platform for Messenger and messaging apps.  Ben has a unique journey as an entrepreneur. In studying the science of attention, Ben has become deeply appreciative of storytelling; how we can capture and keep someone's attention through a narrative. But one of the tricks that we can learn from Ben is the art of how to curate a story. How we can be intentional with our presentations, our writing or even our conversations so our audience remain enthralled.  In our discussion with Ben, we talk about the reason he decided to research and write a book on attention. In a world where it feels like everyone is trying to grab our attention, Ben talks about how attention is something you need to both earn and be intentional about.  (23:43) “Attention is not something that you just get, it's something that you have to both earn, and that you have to be intentional about and the way you get attention. Because I can get attention by running down the street streaking, but I'm not going to get the kind of attention I want and not from the people I want. And this podcast would be done from a jail cell!” Ben loves to discover new music which opens up a great conversation about his playlist and even though he is a saxophonist, Ben never set his aspirations on emulating one of the great saxophonists like Kenny G. But instead, always strives to be the best possible version of himself.  Next, you can listen to our follow-on episode (#236); our Grooving Session with Kurt and Tim where we discuss how to apply Ben's insights to improve our lives, relationships and work environments. Behavioral Grooves strives to bring you insight and research from world-leading experts. And we do this without the use of paid advertising. If you would like to support our continued ad-free work, please consider becoming a Behavioral Grooves Patreon by visiting https://www.patreon.com/behavioralgrooves. Thank you! Topics (2:28) Welcome and Ben's new suggestion for our speed round! (10:30) Why Ben wrote Captivology? (12:59) Goldfish vs. humans - who has a longer attention span? (15:47) Why capturing attention is like building a bonfire  (18:43) How musicians Joshua Bell and Susan Geiser orchestrate your attention (22:15) Why David Copperfield is the master of keeping your attention (24:07) Curating the most important information (31:05) Techniques for curating information and how to tell a captivating story (35:40) Ben's favorite trigger for capturing attention  (39:26) How Ben discovers new music (41:34) Why Ben ultimately strives to just be a better version of himself   © 2021 Behavioral Grooves Links Ben Parr “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB  Captivology http://captivology.com/  Octane AI https://www.octaneai.com/  Dessa:  On Being Deeply Human https://behavioralgrooves.com/episode/dessa-being-deeply-human/ Inside the Backlash Against Facebook http://content.time.com/time/nation/article/0,8599,1532225,00.html  Joshua Bell https://www.youtube.com/watch?v=BJhZ0J3bIYc  David Copperfield https://en.wikipedia.org/wiki/David_Copperfield  Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence https://behavioralgrooves.com/episode/cialdini-unity-in-influence/ Episode 155: John Bargh: Dante, Coffee and the Unconscious Mind https://behavioralgrooves.com/episode/john-bargh-dante-coffee-and-the-unconscious-mind/ Dr. Michael Posner https://ion.uoregon.edu/content/michael-posner  Michael Gazzaley https://neuroscape.ucsf.edu/profile/adam-gazzaley/  Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/ Episode 212: Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/ Discover Weekly Spotify https://www.spotify.com/us/discoverweekly/  Musical Links  John Legend “All Of Me” https://www.youtube.com/watch?v=450p7goxZqg  OAR “Hey Girl” https://www.youtube.com/watch?v=fb17JzKSiVA  Bube Fiasco “The Show Goes On” https://www.youtube.com/watch?v=Rmp6zIr5y4U  Afro Jack DJ “Rock The House” https://www.youtube.com/watch?v=q6h0_9Zv7aM  Imogen Heap “Hide and Seek” https://www.youtube.com/watch?v=UYIAfiVGluk  Led Zeppelin “Stairway to Heaven” https://www.youtube.com/watch?v=QkF3oxziUI4  Queen “Bohemian Rhapsody” https://www.youtube.com/watch?v=fJ9rUzIMcZQ   Guns n' Roses “Welcome to the Jungle” https://www.youtube.com/watch?v=o1tj2zJ2Wvg  Kid Cudi “The Void” https://www.youtube.com/watch?v=GKDY5YMpyUc  Cosmo Sheldrake “Cuckoo Song” https://www.youtube.com/watch?v=cbQyFZmuA58  Kenny G “Songbird” https://www.youtube.com/watch?v=QN2RnjFHmNY  Stan Getz “Misty” https://www.youtube.com/watch?v=P3qS363m7-w  Branford Marsalis “Cianna” https://www.youtube.com/watch?v=unRHCRsbJM0 

Continuing our series on Marketing and Employee Engagement this month, we were joined on our latest interview episode (#237) by Ben Parr, author of “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB. His insights and research have valuable applications in marketing and entrepreneurship. We're also doing things a little differently this month on Behavioral Grooves. Instead of discussing Ben Parr's interview in our Grooving Session at the end of the episode, we've decided to make it a separate episode. We suggest you listen to Ben's interview first (#237), and then join us on this episode where we discuss the practical applications of his fascinating work: How to gain and maintain attention. The importance of intentionality and context. Why synthesizing and curating is vital in maintaining attention. And, mostly importantly, how to be yourself. © 2021 Behavioral Grooves

In this episode of eCommerce Deep Dive, John Ghiorso talks with Matt Schlicht and Ben Parr, the CEO and Co-founder & President of Octane AI. They discuss what they believe is the potential of creating personalized experiences for consumers online. They describe this transformation by getting to know the customer in new ways and in return having consumers with a higher engagement rate and more confidence in their purchase.   About the Guest: Ben Parr is President and Co-Founder of Octane AI, a platform to fuel brand growth and personalization. Octane AI powers engaging quizzes, data collection, and personalized Messenger and SMS automation. Ben is the author of "Captivology: The Science of Capturing People's Attention" and a board director of the non-profit Samasource. Previously, Ben was the Co-Editor of Mashable, a columnist for CNET, and a venture capitalist. He has sat on the advisor boards of Lufthansa Airlines and various startups. He is a member of Forbes 30 Under 30. Matt is the CEO and Co-Founder of Octane AI, the all-in-one buyer persona marketing suite for eCommerce. Octane AI powers engaging quizzes, data collection, and personalized Messenger and SMS automation. Matt Schlicht is the creator of Chatbots Magazine, the #1 bots and AI publication in the world with over 750,000 readers a year. He is also a TikTok expert with over 800k TikTok followers and the creator of TikTok newsletter The For You Page. Previously, with a focus on digital product design, Matt pioneered one-to-many online live video at Ustream (acquired by IBM), went through YCombinator, and helped grow rapper Lil Wayne from 1 to 30 million fans online. https://www.octaneai.com/ https://www.linkedin.com/in/mattschlicht/ https://www.linkedin.com/in/benparr/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac  

Did you know you can rev up your marketing by using SMS and Facebook Messenger to increase the value of list members by as much as 30%? You can layer automated SMS text and Facebook messages into the communications you're already having with your customers.  Ben Parr, founder and president of Octane AI, sits down with us to talk about the baseline-level strategy you need to put in place if you're a brand that hasn't implemented SMS or Facebook Messenger marketing. Learn automations and sequences you can add to your marketing playbook to get real results.  Ben is a former co-editor of Mashable and wrote a bestselling book called Captivology: The Science of Capturing People's Attention, which dives into why we pay attention to certain people and products and how to use that science to captivate others.  Octane AI is a conversational marketing platform for eCommerce that powers Facebook Messenger, SMS, and conversational ads all under one roof. You can run all your conversational campaigns from the Octane AI unified dashboard.  “A lot of people are scared to use SMS and Facebook Messenger marketing. The truth is your customers prefer you do it that way. That's how they live and communicate.” - Ben Parr (16:26-16:50) Some of the topics discussed include:    The essential “flows” you need to set up for SMS and Facebook Messenger marketing The strategies Ben has seen work that you probably haven't seen or tried yet Setting up your baseline before diving into SMS and Facebook Messenger marketing Why you need to send fewer messages on SMS than you do with email Why you have to think of SMS, email, and Facebook Messenger as one unified flow Triggering conditional splits based on actions users take The first three key flows you need to focus on Setting the right expecting when using SMS and Facebook Messenger marketing  Giving  your audience a choice in how they want to connect with you Integrations you need to test with your SMS and Facebook Messenger marketing strategies Every touchpoint you add can increase the revenue per subscriber by 20% to 30% Contact Ben Parr: Ben Parr on LinkedIn References & links mentioned: Octane AI Website Subscribe & Review The Commerce Lab Podcast: Thanks for tuning in to this week's episode of The Commerce Lab Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! How to get involved Join the community of brand owners and industry influencers in the Facebook group The Commerce Lab or visit thecommercelab.com. Visit www.bluestout.com for more info If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

80% of infectious disease are spread by touch. This is why it is so important to wash your hands. Still, most people don’t wash their hands correctly. Listen to discover the right way to wash your hands and which spots on your hand that are not getting clean enough. http://www.hardydiagnostics.com/wp-content/uploads/2016/05/Hand-Washing.pdfYou have to sleep – and you probably have to sleep more than you do. That’s the message from neurologist Dr. Guy Leschziner. Guy heads up The Sleep Disorders Centre in London which is one of the largest sleep services in Europe and he is author of the book, The Nocturnal Brain: Nightmares, Neuroscience and the Secret World of Sleep (https://amzn.to/2lSckr0). Listen as he explains why so many of us struggle with sleeping well and sleeping enough and what everyone can do to get better sleep. If you work in a job you don’t like, you really should quit. Listen as I explain the very real negative consequences of staying at a job that you hate and that stresses you out. https://news.osu.edu/news/2016/08/22/lousy-jobs/Whether you have a business, an idea or the next big thing – the hardest thing is to get the world to pay attention to you. There is so much competition for people’s attention and yet some companies and people manage to do it well. Ben Parr is the former editor-at-large for Mashable, managing partner of DominateFund, a strategic venture capital firm, a former columnist CNET and author of the book Captivology: The Science of Capturing People’s Attention (http://amzn.to/2euC4Sd). Listen as Ben explains what successful companies and people do to capture attention and how you can too.This Week’s Sponsors-Calming Comfort. To get 15% off the displayed price go to www.CalmingComfortBlanket.com and use the promos code: something.-SimpliSafe. Get free shipping and a money back guarantee go to www.SimpliSafe.com/something-Noom. To start your trial go to www.Noom.com/something -Babbel. Lean a new language. Try it for free at www.Babbel.com

Ben Parr is an entrepreneur, investor, journalist, and the author of Captivology: The Science of Capturing People’s Attention, and he joins the show today to discuss all things press. We dive into where he thinks the future of communication is headed and why he started his own company in the field, as well as his thoughts on PR firms and if he thinks they are truly effective. After years in the business, Ben has a lot of knowledge on how to get your business noticed online and how to market like a pro. You can find show notes and more information by clicking here: https://bit.ly/2QwzPAR  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Ben Parr ’08 may not have found the perfect fit in his career right after graduating from Northwestern but he quickly transitioned to an organization where he thrived. Parr stayed at Mashable for over 3 years as it grew into one of the largest tech publications in the world. In the ten years since leaving Northwestern, Parr has been a journalist, investor, entrepreneur, and even an author of Captivology: The Science of Capturing People’s Attention. Don’t miss his insights on taking advantage of opportunities you didn’t even know where in front of you. Also, as a member of his 10 Year Reunion Committee, Parr shares what he is looking forward to most when he comes back to campus for Reunion Weekend.   Homecoming and Reunion Weekend (October 11-14) are cherished traditions where alumni can share a toast to the past and a toast to the future. It is a time to come home to Evanston to celebrate, reconnect with classmates, and create new memories. Visit www.alumni.northwestern.edu/homecoming andwww.alumni.northwestern.edu/reunion for more information.

Instead of being a one-way blast, marketing is now a two-way conversation. Ben Parr talks with us about the convergence of customer service and marketing. He discusses why you need to be where your customers are. Ben Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention -- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and COO of Octane AI, the CRM for Messenger marketing. He sits on the board of directors of Samasource, the global non-profit dedicated to impact sourcing and giving work and is a member of the advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.

Our GuestBen Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention-- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and CMO of Octane AI, the CRM for Messenger marketing. He sits on the board of directors of Samasource, the global non-profit dedicated to impact sourcing and giving work and is a member of the advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.Here are the highlights of our conversation with our guest:Ben is passionate about two aspects: solving a complex problem which he has not solved before and creating a scalable solution to that problem. He believes it’s never enough to just solve a problem then move on, what excites him is scaling the solution to the entire planet. He started with this inclination in college and this got crystalized when he became an editor in Mashable. He believes that he has the ability, thus, the responsibility to change the world for the better. It’s part of the reason why he does a lot of the things he does.From editor to VC, to being an author and starting a company, he shares that the rudimentary skillsets needed in each of these roles are the same. It is the switching that’s hard because people can be super focused in one thing and be great at that but when you change roles, your primary focus will shift and you need to exercise those muscles that you have not flexed that much.Captivology: The Science of Capturing People’s Attention is a book that Ben has written and he shares that it is a deep dive into the psychology and science of attention. He wrote it because lots of companies come to him for him when it comes to items such as press, marketing, user acquisition that he realized all these areas fall around the same thing, which is attention. Thereby, going deeper in this subject could be helpful. He went through years of research, interviewed about 50 experts to understand the key things which trigger attention, the seven stages of attention and how to capture attention in each of those stages.The seven stages of attention go in the order of how early in the stages of attention they happen:1 - Automaticity – automatic sensations and how certain colors captivate our attention automatically versus others.2 - Framing – we use framing to decide which things to pay attention to or not.3 - Disruption – we pay attention to the things which violate our expectations of the world.4 - Reward – certain types of rewards and the way they are delivered change the way we behave.5 - Mysteries – the right kind of storytelling captivate our attention for a lot of psychological reasons.6 - Acknowledgment – we pay attention to the people and things which pay attention to us and provide us validation, empathy and understanding.7 - Reputation – triggers our attention based on reputable sources of information, the power of experts, and the power of the crowd.About Octane AI: Messenger marketing is the new email marketing. Billions of people used messaging apps and if you need to reach the younger demographic, you need a software which could communicate to build campaigns to reach this audience to do all that but it is yet to exist. This is where Octane AI comes in. It’s built as a CRM using bots and AI in order to automatically communicate with customers starting with Facebook Messenger and eventually to other platforms. Their target market is companies and brands which are already established. Octane AI can be used for awareness but it is especially ideal for lead generation and conversation. Their biggest challenge right now is writing content for conversation. Writing for newsletters or blogs is one thing but writing content for conversation is another. It’s different and you have to script out what you are going to say and what you want your audience to respond. Once you get the hang of it, the possibilities open up so it’s a new thing that we have to learn.

Over the past two decades William has developed an effective system to experience safe, self initiated out-of-body adventures. He conducts an in-depth workshop with the Monroe Institute titled, Out-of-Body Exploration Intensive. This unique workshop provides the steps, intention and techniques designed for controlled out-of-body exploration. http://www.astralinfo.orgBen Parr is an award-winning journalist, author, entrepreneur, investor, keynote speaker, and expert on growth and attention. He is the author of the best-selling book Captivology: The Science of Capturing People’s Attention, named the top marketing book of 2015 by Strategy+Business Magazine.Previously, Parr was Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on social media and technology, managed Mashable’s editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator for CNET. Parr’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, Harvard Business Review, The Wall Street Journal, Forbes, and The New York Times.

In this episode, we're going to talk about the science of capturing attention with our guest, Ben Parr. He is an award-winning journalist, speaker, investor, and entrepreneur. He was named to Forbes 30 Under 30 list of high achievers. He is the Co-Founder and CMO of the company, Octane AI, which is the easiest way to create a chatbot and engage your audience via instant messaging. His best-selling book is Captivology: The Science of Capturing People's Attention. Resources: * https://octaneai.com/ – Octane AI Website * @benparr – Ben on Twitter * @OctaneAI – Octane AI on Twitter * @BenParr – Ben on Facebook * @octaneai – Octane AI on Facebook * @benparr – Ben on LinkedIn * https://linkedin.com/company-beta/12956982/ – Octane AI on LinkedIn * Buy Ben's book, Captivology: The Science of Capturing People's Attention Sponsored by: * LEADx.org – subscribe to become 1% better every single day Review and Join Our Ambassadors Club: Please consider leaving an honest one- or two-sentence review on iTunes or on Stitcher.  Nothing matters more for bringing the podcast to the attention of others. And after you leave your review, send me an email at info at leadx dot org to let me know, and I'll invite you into the private LEADx Ambassadors Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every weekday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you every day just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you're looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It's packed with life hacks,

Ben Parr is the CMO of Octane AI. If you're not using a Chatbot yet, you need to listen to this episode.  Today on All Business I am joined by Ben Parr – author of the best-selling book Captivology: The Science of Capturing People’s Attention – named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ben Parr is an author, technologist, investor, journalist, entrepreneur, and expert on growth and attention. He's the author of "Captivology: The Science of Capturing People's Attention", published in 2015 by HarperCollins. His book dives into the science and psychology of attention and how anyone can capture attention for their projects or ideas.    He's a CMO and co-founder of Octane AI - the easiest way to create a bot, drive sales, capture leads, and increase engagement on your Facebook Page. He also started an early-stage venture fund called DominateFund and The Parr Group, a consulting and advisory on the topics of technology, marketing, media, and growth. He advised top brands like Lufthansa Airlines and others on growth, attention and marketing.   Previously, he was a Co-Editor and Editor-at-Large of Mashable, where he opened Mashable's west coast office and wrote more than 2,400 articles on the business and cultural impact of technology. He was also named one of Forbes' 30 Under 30.   In this episode you'll learn: [01:00] What does Octane AI do? [02:00] How do you get Maroon 5 as a client? [03:40] How do bots interact with your audience?  [04:55] What does a CMO of a chat bot startup do?  [05:55] What is the main user acquisition channel for a B2B SaaS app? [07:20] Biggest problem Octane AI is tackling as a business at the moment? [09:20] How to build a dream team after you're funded? [12:00] Why is Ben involved with Octane AI? [13:20] How has Ben evolved in his journey with Octane AI? [14:50] How to manage a remote team? [15:30] How do you get your team to a point where they're ready to pick their own things to do? [17:11] How to set metrics and goals? [18:40] 3 things you need to do as a founder in the long run [19:40] How to create a vision for the company? [20:30] Recruiting process at Octane AI   Links mentioned: Octane AI Ben Parr on Twitter Ben's Website Captivology Brought to you by Experiment 27. Find us on Youtube here.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

Ben Parr is no stranger to capturing attention. As the former editor-at-large of Mashable, he wrote close 2500 articles on technology and innovation and oversaw thousands more. A few years later, he wrote a book on the subject, Captivology: The Science of Capturing Attention. He is a sought after adviser and investor for startups, and recently launched Octane.AI, a chat bot company that uses artificial intelligence to create conversational personalities for individuals and brands. Recorded live during SXSW at Walmart's Spark VIP lounge, Ben stops by Innovation Crush to dish on all things Parr, and a few surprises. Edited and mastered at www.sae.edu.

Episode 026 The Science of Attracting People's Attention Estimates are that every day we are exposed to the equivalent of about 200 newspapers’ worth of information. Every day! So if you want your podcst to stand out from all the other noise – and all the other podcasts, you need to know what works to capture people’s attention. In this episode of the PYP podcast, Ben Paar, author of the book, “Captivology” The Science of Capturing Peoples’ Attention” discusses how to cut through and make yourself and your podcast more appealing and how to attract an audience. You’ll discover: The 3 stages of attention. How to build a relationship with your audience How to create a community Ben uses great examples of pop culture icons and how they became so popular – people like Taylor Swift, Beyonce, One Direction and even the website Buzzfeed. Listen to this episode and I think you will get a better feel of how to make your podcast grab attention and build an audience.

Captivology The Science of Capturing People’s Attention by Ben Parr In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas. Parr combines the…

Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People's Attention.  Show notes: https://www.socialmediaexaminer.com/160

Podcast 527: Captivology: The Science of Capturing People's Attention with Ben Parr by Greg Voisen

Welcome to episode #467 of Six Pixels Of Separation - The Mirum Podcast. Ben Parr leads an interesting life. He's an award-winning journalist, author, entrepreneur, investor and expert on what it takes to get attention. Parr is the author of Captivology - The Science of Capturing People's Attention. Why do we pay attention to certain people, products, and ideas? Is there a science behind how these people and brands capture and retain somebody's attention? He is Co-Founder and Managing Partner of an early-stage venture capital firm, DominateFund, a columnist for Inc. Magazine and a contributor to CNBC. Parr is widely known as a former Editor-at-Large of Mashable, where he wrote more than 2,000 articles on social media and technology, managed Mashable's editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #467 - Host: Mitch Joel. Running time: 53:32. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Ben Parr. Happy Father's Day! Captivology - The Science of Capturing People's Attention. DominateFund. Follow Ben on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #467 - Host: Mitch Joel. Tags: advertising podcast ashton kutcher audio ben parr blog blogging brand business book business podcast captivology cnbc david usher digital marketing dominatefund facebook inc magazine innovation podcast management podcast mark zuckerberg marketing podcast mashable mirum mirum agency mirum podcast twitter

Today's guest was a journalist for CNET and Mashable. He wrote thousands of articles during his time there. He is also the founder of DominateFund, a seed stage venture capital fund. Their objective is to help entrepreneurs through branding, attention, virality, experience, design, and more. All this to say that our guest today on the Art of Adventure podcast, Ben Parr, is uniquely qulaified to write the book Captivology The books it the perfect blend of a scientific review of the literature on attention, and a journalistic telling of how the best businesses use this science to make something noticeable. Captivology is all about what captures and keeps peoples attention. In this interview we dig deep into the seven triggers of captivation. So, if you or your business have a message that you want to get out to the world, Ben is here to help you figure out the best way to deliver it! Listen to the whole episode to find out Ben's favorite extreme sport, and will he reveal while he decided to finally write this book? "If I could add anything to the world, I would add a replicator from Star Trek" - Ben Parr "Adventure is doing something different and learning something different as often as you can" - Ben Parr What you will learn in this episode: -What color you should wear while hitchhiking for the greatest success -The seven triggers of captivation -The power of the unanswered question -Why Old Spice and Charity:Water have such memorable ad campaigns -How to use symbols to captivate -Why we binge watch TV shows -How to activate the dopamine loop -How to disrupt expectations to be memorable Mentioned in this episode: Captivology: The Science of Capturing People's Attention Charity : Water Thanks Ben Parr! If you enjoyed this session of The Art of Adventure Podcast, let Ben know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Ben on Twitter! Support the Art of Adventure! This podcast is supported by listeners like you! Donate to the Art of Adventure Patreon Campaign Subscribe to The Art of Adventure Podcast in iTunes or Stitcher. If you enjoyed the show, please help us by leaving a 5-star rating and review! You may also like these episodes: AOA 040 | Erica Dhawan | Get Big Things Done With Connectional Intelligence AOA 031 | Shane Snow | Smartcuts and Storytelling AOA 026 | Bruce Kasanoff | Ghostwriter Did you enjoy the episode? Ben Parr does a great job bringing the science together with the best examples we are familiar with. Which captivation trigger do you find really hooks you?