eCommerce Deep Dive

In this episode of eCommerce Deep Dive, Nate Hogle, Director of Program Development at Media.Monks, covers the latest Amazon updates for the month of March 2023.   The 8 updates are as follows:  Deprecation of Amazon DSP Simple Remarketing Pixel & Ad Tag 2.0 Transition Twitch Saw Growth of Vtube Content Amazon Continues to Push Retail Boundaries with it's New ‘Just Walk Out' Tech for College Campuses New Amazon Ad Console “Brand Profile” Program AMC Now Supports Flexible Store Visit Insights “Frequently Returned Item" Badge Now Appearing on Product Detail Pages Brand Metrics Dashboard in the Amazon Ad Console Walmart Rolled Out a Fresh Website and App   Connect with Orca Pacific, a Media.Monks company: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of February 2023.   The 10 updates are as follows:  Sponsored Brands creative builder redesign Sponsored Display campaign copy Shorter campaign minimum run time for Amazon Audience Amazon Capacity Manager Amazon's legal action against fake review brokers  3-Way Match for the mobile app Apparel fulfillment fee rates Diverse on-model imagery for better representation of shoppers Walmart to double its healthcare presence  Target introducing Drive-Up Returns   Connect with Orca Pacific, a Media.Monks company: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of January 2023.   Updates include: Buy with Prime Amazon Pharmacy RxPass Updated Supply Chain Standards  Amazon Ads Product Tab Twitch Display Inventory  Walmart Business Walmart Connect   Connect with Orca Pacific, a Media.Monks company: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of December 2022.   Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest Amazon updates for the month of November 2022.   Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

In this episode of eCommerce Deep Dive, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest updates from this year's unBoxed conference by Amazon Ads held in New York.    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management at Media.Monks, covers Amazon news & trends for the month of July 2022.   Nathan unpacks the upgraded seller metrics, Amazon's recent legal action against Facebook group admins, Prime Day results, the new Amazon Marketing Stream beta program, and so much more. Tune in today!    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management at Media.Monks, covers Amazon news & trends for the month of June 2022.   Nathan dives into the new and improved Retail and Brand Analytics Dashboard, second Prime Day this year, new video tool, and so much more. Tune in today!    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of May 2022.   Nathan dives into the first brick-and-mortar apparel store in Los Angeles, Alexa cash back features, free transparency codes, and so much more. Tune in today!    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/  

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of April 2022.   Nathan dives into Amazon's new beta program, Prime Day expectations, new fees, changes within Seller Central and advertising, and so much more. Tune in today!    Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg   Connect with John Ghiorso: https://www.linkedin.com/in/johnghiorso/  

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of March 2022. He discusses Amazon consumer trends, sales growth in four different categories, supply chain delays, and so much more. You don't want to miss this!  Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific covers Amazon news & trends for the month of February 2022. He discusses Amazon's updated brick and mortar strategy, new advertising functions and optimizations with bulk operations, the addition of a long awaited feature in Sponsored Ads portfolios, new Brand Story A+ module, and much more! Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy and David Grill, Director of Advertising from Orca Pacific cover Amazon news & trends for the month of January 2022. They discuss Amazon prime membership price changes, the upcoming launch of Amazon Style, a new Business Discounts Manager tool and new advertising features such as Detail-Page-View's in Sponsored Display reporting and localized keyword targeting, and much more! Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy at Orca Pacific covers Amazon news & trends for the months of November and December 2021. Nate will be recapping the monthly Amazon insights including Amazon's expansion of the Climate Pledge Friendly program, the addition of a new payment method, new Vendor Shipment guidelines, new Sponsored Display audiences features, and so much more.    Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode of eCommerce Deep Dive, we brought on a special guest, Claire O'Donnell, Director, Customer Trust and Partner Support at Amazon, to accompany Nathan Hogle. Nate will be will recapping the monthly Amazon news & trends for the month of October including the Amazon Gift-Giving Feature, new Sponsored Display features, new Sponsored Brands Video targeting options, and so much more.  Claire will finish off the episode with details from the Amazon Accelerate event that took place on October 20–21, 2021.    Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg    

In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as the Amazon October Beauty Sale, New Listing Quality Dashboard, Release of Performance-Based Budget Rules and so much more. Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode, John talks with David Morneau, Co-Founder & Manager Director, inBeat. John and David discuss using micro-influencer marketing to do market research, decentralizing ad creative through micro-influencer marketing, and how to make micro-influencer marketing a viable marketing channel. About the Guest David is the co-founder and CEO of inBeat Agency, an influencer marketing agency that helps brands scale their micro-influencer marketing efforts. They have helped to lead DTC brands such as Nordstrom, Wildfang, and Soylent to harness the power of social media creators. https://inbeat.agency/ Follow David Morneau on LinkedIn ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as the A-Z Guarantee, Amazon partnering with Affirm, Free Amazon-led Advertising Webinars and so much more.

In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as The Seller Reviews Tool, 17 new FCs set to open in August, the launch of the Brand Referral Bonus Program and so much more.

In this episode, John talks with Will Yen, Director of National Accounts, eCommerce at Pabst Brewing Company. John and Will discuss the state of the rapidly changing online alcohol business, regulatory barriers to shipping alcohol, and how brewing companies should be thinking about Amazon as of today.    --- About the Guest:    Will has been in the eCommerce game since 2008, starting his career at Expedia.  His next roles at Warner Bros., Kimberly-Clark, P&G, ViacomCBS, Zulily and currently Pabst Brewing have included various categories as well as roles in sales, shopper marketing, and brand management, but all focused on driving eCommerce growth.  His hobbies including running, beer and sometimes running for beer. ----- Follow Will Yen on LinkedIn: https://www.linkedin.com/in/will-yen/ Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg    

In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as insights from Prime Day 2021, Amazon anti-counterfeit efforts, continued container shortages and so much more. --- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode, John talks with Stacy Hanks, Global VP of Digital Commerce of SureWerx, a leading supplier of safety products and personal protective equipment. The two discuss, Stacy's experience working at Amazon, MasterLock, and now SureWerx, misconceptions that brands have about Amazon, and where the eCommerce team should sit within an organization.  --- Stacy Hanks recently joined SureWerx, a leading supplier of Safety & PPE equipment, as their new global VP of Digital Commerce, to champion digital transformations and lead their eCommerce business, PIM system and B2B portal.  Previously, Stacy was the Director of eCommerce at The Master Lock Company, shaping a 100 year old company into a leader in the digital space by focusing on the right products and ensuring meaningful consumer experiences along their purchase journey.  She has delivered double and triple digit eComm growth throughout her career by sticking to the playbook but also by adapting and throwing it out when necessary, especially given the rate of change in eCommerce.  She is driven by data to make continuous improvements across online presence and is a sponge for all pieces of data that can be used to improve online and offline consumer experiences.  Stacy's prior experience includes 6 years at Amazon across various teams and roles from leading Marketing for Amazon Textbooks to working with Amazon's largest vendors, accelerating their global business on Amazon.  As a new hire orientation leader at Amazon, she relished introducing new employees to the Amazon leadership principles and credits that experience to success both at Amazon and in working with Amazon as a vendor.  Stacy received both her undergraduate degree and MBA from the Foster School of Business at the University of Washington.      Follow Stacy Hanks on LinkedIn: https://www.linkedin.com/in/stacyhanks/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode, John talks with Raj De Datta, CEO and Co-Founder of Bloomreach, A digital experience platform for e-commerce that powers brands. John and Raj discuss his new book (The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences), learning why your customers seek your product, B2B digital experience, and so much more.    About the guest: Raj De Datta, Co-Founder and CEO of Bloomreach, a leading software platform that powers over $200B in digital commerce experiences, representing 25% of retail eCommerce in the US and the UK. Bloomreach is trusted by brands including Eddie Bauer, Forever 21, Puma, Neiman Marcus, Albertans, Travis Perkins and Paige. A multiple-time entrepreneur, before launching Bloomreach, De Datta has worked with companies like Wayfair, Khan Academy, Ogivly, and many more.   De Datta's new book, The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences [June, Columbia Business School Publishing], seeks to provide tips for improving e-commerce listings and practices in an effort to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future. Link to purchase: https://www.amazon.com/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg    

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, Vine Changes, The Brand Crackdown and so much more. --- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode, John talks with Alana Feldman, Manager of Content Strategy & Activation at Bayer. John and Alana discuss having a holistic content strategy, the importance of companies avoiding the siloed mentality, and her experience working on the eCommerce side of a healthcare company during the pandemic.   About the Guest: Alana Joy Feldman is currently Manager, Content Strategy & Activation at Bayer Consumer Health (BCH) where she began her career almost nine years ago with a focus on building digital capabilities across Sales and Marketing. Early on, she was a champion for digital and omni-channel retail strategies both internally with brands and externally at the customer. In 2015 she led the effort to transform BCH's approach to the eCommerce channel, laying the foundation for the company's growing global eCommerce presence and structures as they exist today.   Prior to divestiture, Alana led end-to-end US eCommerce strategy and execution for the Dr. Scholl's brand; delivering 100% YoY sales growth at Amazon in 2017 and successfully launching the Dr. Scholl's 3D App (BCH's first direct-to-consumer product) in 2018.   In her current role leading Content Strategy & Activation, Alana works across BCH brands to develop holistic brand content strategies that engage consumers at the moments that matter most. Alana is most excited by the continued momentum of digital and consumer-centric capability building at BCH.  She looks forward to supporting future holistic go-to-market strategies that consider all elements of the modern consumer experience. Follow https://www.linkedin.com/in/alanajfeldman/ on LinkedIn   Follow https://twitter.com/digiajf?lang=en on Twitter ----- Connect with John Ghiorso: https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific: https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as FBA Storage Limits, A/B Testing Product Images, Amazon Explore and so much more. -- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode, John talks with Chris Barnes, SVP, Corporate Development & Solutions Delivery at Syndigo, the largest single-source network for managing and syndicating complete and accurate product information. John and Chris discuss how having a consistent presence across the eCommerce landscape, anticipating how shoppers can be different platform to platform and future content experience opportunities.  -- Chris Barnes joined the Syndigo leadership team in July of 2017 as the SVP of Strategy & Solutions, responsible for driving product strategy, innovation, market expansion, partnerships, and sales growth for Gladson's solutions.  Chris helped drive the product development and strategies for new go-to-market products and services while integrating the combined solutions from the acquisitions of FSEnet+, Webcollage, Nutritionix, and Edgenet in 2018, along with ItemMaster, Content Analytics, Shotfarm, Wisebase, and SellPoints in 2019, and Kwikee and Attribytes in 2020.   Since then, Chris has moved to the role of SVP, Corporate Development & Solutions Delivery, leading 3rd party partnerships, go-to-market strategy for Syndigo's integrated Content Experience Hub platform, and a team of subject matter experts supporting our global clients and prospects on Syndigo's expansive solution suite. Chris leads the relationship with both GS1 US and GS1 Global, and is heavily involved in several initiatives and workgroups including the GDSN User Group, Attribute Definitions for Business, the Global Data Model, and Mobile Ready Hero Image workgroup, along with the Syndigo liaison for the Data Pool meetings, Global Forum, GS1 Connect, and European Regional Forum sessions.   Prior to joining Syndigo, Chris was the SVP of eCommerce Solutions at Market Track (now Numerator), a Vista Equity Partners owned company, and an industry leader in promotions, brand advertising, and eCommerce pricing and product intelligence. For 8 years Chris ran the go-to-market, product development, and product strategy for their eCommerce organization, helping global brands, retailers, marketplaces and eCommerce pure players with pricing intelligence, MAP, and brand protection solutions through acquisitions of Dynamite Data, New Momentum, Channel IQ, and 360pi.   As a well-respected eCommerce industry expert and influencer, Chris brings together his passion for product content, data quality, analytics and all things eCommerce to help bridge the challenges brands, distributors, and retailers face in today's rapidly growing ecosystem.   https://www.syndigo.com   Follow Chris Barnes on LinkedIn: https://www.linkedin.com/in/chris-barnes-a0a7022/   -----   Connect with John Ghiorso   https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en   Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, FBA fee increases, Whole Foods in-store attribution and so much more. ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode, John talks with Kathleen Booth, VP of Marketing at clean.io, Market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. John and Kathleen discuss how online retailers can increase profit margins by adjusting their discounting and coupon strategy, how coupon browser extensions interfere with marketing revenue attribution reporting for online retailers and what action retailers can take, and the overall risks that extensions such as Honey and Capital One Shopping pose to online businesses. — Kathleen Booth is the VP of Marketing at clean.io, the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Prior to joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT. Kathleen is the host of the long-running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019. https://www.clean.io/ https://www.linkedin.com/in/kathleenslatterybooth/   Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode, John talks with Jean-Christophe Chopin, Founder and CEO of BORN, an invite-only premium market network company that helps selected retailers get inspired, get connected and be in business with curated design-lifestyle brands. John and Jean-Christophe discuss design-led lifestyle and why it matters in eCommerce, digital transformation accompanying existing businesses, and BORN's ambitions for the e-commerce space. -- Serial entrepreneur Jean-Christophe (JC) Chopin is the founder and CEO of BORN Group, which includes the proprietary BORN brand, an invite-only premium market network company that helps selected retailers get inspired, get connected and be in business with curated design-lifestyle brands. BORN's operational lab enables and develops the right tools and white label solutions for ecosystem players like trade shows.  Through BORN's enterprise solution and the world's first global SaaS market-network, Alkeon Intelligence, content, community and commerce are combined to connect buyers and sellers through a best-in-class platform powered by machine learning, which provides valuable data and detailed business insights to small, medium and large-scale brands as part of the worldwide ‘Creators & Brands Network'. To coincide with the BORN brand, JC Chopinalso launched the BORN TO CREATE program to honor creativity, design and ingenuity across multi-categories including fashion, beauty, technology, interiors, sports leisure and span seven regions around the world (soon to include Africa). Creativity is paramount to the program and promotes the importance of community to honor the shared experience of the creators and entrepreneurs across the categories and regions. This sense connectedness is very core of the BORN - ALKEON concept; at the core of JC himself. Prior to the inception of BORN, JC pioneered and co-founded E*Trade Europe and Verisign Europe in the early days of the Internet, and later went on to invest in real estate, time pieces and luxury fashion.   https://born.com/?c=US Follow https://www.linkedin.com/in/jean-christophe-chopin-27546592/ on LinkedIn ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates such as extreme weather impacts, DSP video creative builder, A+ content API and so much more. ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode, John talks with Sarah Hofstetter, President of Profitero, Campbell Soup Board Member, and Co-host of BRAVE Commerce Podcast. John and Sarah discuss how brands can design and develop a strategy around eCommerce, the dynamics of eCommerce grocery delivery, and how high-funnel tv advertising connects to the actual purchase online.  --- Sarah is a visionary leader with a proven track record of driving tremendous growth in multiple disruptive environments during the past 20+ years. She is the former Chairwoman and CEO of digital marketing agency, 360i, which under her leadership grew from 30 to 1,000 people and was recognized by Ad Age as a top 10 national advertising agency every year that she was CEO and President. Prior to joining 360i, she founded Kayak Communications, a consulting firm for startups. Sarah also spent almost 10 years at Net2Phone, one of the world's first providers of VoIP technology, in a series of senior leadership positions. Sarah is a member of the board of directors for Campbell Soup Company. She has been recognized by Ad Age's “40 Under 40,” and Adweek 50, and has been inducted into the AAF Hall of Achievement and Word of Mouth Marketing Hall of Fame. Sarah also has taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others. FUN FACT — Sarah has a collection of over 1,100 Pez dispensers   https://www.profitero.com/ https://podcasts.apple.com/us/podcast/brave-commerce/id1533192188 https://www.linkedin.com/in/sarahhofstetter/   -- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates such as purchase order changes, browser support, payment service provider program and so much more. ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode, John talks with Rob Gonzalez, Co-founder & CMO of Salsify—a company providing commerce experience management for digital shelves. John and Rob discuss how a multi-channel content strategy engages consumers wherever they come across your brands and products, understanding your sales channels' fullest potential, and how to avoid the pitfalls of playing digital catch up.   Rob is the co-founder and CMO of Salsify, which empowers brand manufacturers to win on the digital shelf by delivering the product experiences consumers demand anywhere they choose to shop online. Rob has worked with executives at hundreds of brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom to help advise on winning strategies for commerce. Prior to founding Salsify, Rob and his co-founders were with Endeca Technologies, acquired by Oracle for $1.1B in 2011. Endeca pioneered search, navigation, and merchandising for ecommerce, and powered ecommerce sites such as Walmart.com, HomeDepot.com, Target.com, Walgreens.com, and more than half of the top 100 internet retailers in North American, and hundreds more globally.   https://www.linkedin.com/in/robgonzalez/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg  

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from December 2020 such as The Subscribe & Save Dashboard, 2021 Seller-Central Fees, catalog updates and so much more.   -----   Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis... Produced by: Orca Pacific - https://www.orcapac.com/   -----   Subscribe to the podcast: Apple Podcast - https://apple.co/3asGLaH Google Podcast - https://bit.ly/2RXQbV5 Spotify - https://spoti.fi/2VsoKoB Stitcher - https://bit.ly/2Kk9yn6

In this episode, John talks with Andrew Lipsman, Principal Analyst at eMarketer—a market research company that provides insights and trends related to digital marketing, media, and commerce. John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.  Andrew Lipsman is a Principal Analyst at eMarketer, focusing on retail and eCommerce. Prior to eMarketer, Andrew was SVP of Marketing & Insights at comScore, overseeing the company's global marketing insights and thought leadership initiatives.  He has specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising and cross-platform marketing. Andrew has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations such as the New York Times, Wall Street Journal, Advertising Age, CNN, Fortune, Reuters and Bloomberg.   Follow Andrew Lipsman on LinkedIn https://www.linkedin.com/in/andrew-lipsman-10b2162/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode, John talks with Mike Black, SVP of Global Marketing at Profitero—a platform brands use to accelerate their eCommerce sales. John and Mike discuss the ins and outs of the digital shelf, the importance of eCommerce education, the massive shift brands are making to eCommerce, and so much more.    Mike Black's marketing background spans leadership positions in both product marketing and demand gen at multiple global analytics companies. Prior to Profitero, Mike was Vice President of Product Marketing at Nielsen, where he was responsible for launching new analytic products for the company's retail measurement business. Before that, he was the global head of marketing for Nielsen's Innovation Practice. Prior to Nielsen, Mike was Vice President of Affinnova, a predictive analytics company that was acquired by Nielsen in 2014. His career started at Staples, where he held roles in both marketing and corporate public relations.   Follow Mike Black on LinkedIn: https://www.linkedin.com/in/mikeblack/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from the past dangerous goods requirements, Amazon Pharmacy, image requirement enforcement and so much more.   -----   Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis... Produced by: Orca Pacific - https://www.orcapac.com/   -----   Subscribe to the podcast: Apple Podcast - https://apple.co/3asGLaH Google Podcast - https://bit.ly/2RXQbV5 Spotify - https://spoti.fi/2VsoKoB Stitcher - https://bit.ly/2Kk9yn6

In this episode, John talks with Alex Kantrowitz about his extensive knowledge of Amazon. The two discuss all of the tactics Amazon uses to keep reinventing. Alex spent several months in Seattle talking to Amazonians and touring their building to find out what makes Amazon special in the realm of eCommerce and technology. From his time in Seattle, Alex noticed Amazon's commitment to replace mundane tasks with creative opportunities, the 'hands off the wheel' ideology, building leadership qualities, and so much more.    Alex Kantrowitz is a tech reporter, based in San Francisco. He is the founder of Big Technology, an independent newsletter, and podcast. Also, Alex is an on-air contributor at CNBC where he discusses news about tech giants. Recently, Alex wrote a book titled, "Always Day One: How the Tech Titans Plan to Stay on Top Forever", where he reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook.   https://alexkantrowitz.com/# https://www.amazon.com/gp/product/0593083482?tag=randohouseinc44718-20 https://bigtechnology.substack.com/ Follow Alex Kantrowitz on LinkedIn: https://www.linkedin.com/in/alexkantrowitz/

In this episode, John chats with Sri Rajagopalan, a CPG eCommerce sales and digital cultural transformation leader. John and Sri discuss topics that every CPG brand needs to hear—such as, Click and Collect, 3P on Amazon, Profitability, and the difference of being an incumbent (Legacy) vs Digitally Natives (Small Brands) in the industry. Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world. He has worked as Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo. https://www.linkedin.com/in/sri-rajagopalan-09a0062/ https://www.zenfuel.com/   ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from the past Prime Day, Amazon staff & operation changes, Amazon's new Shopper Panel and so much more.   -----   Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis... Produced by: Orca Pacific - https://www.orcapac.com/   -----   Subscribe to the podcast: Apple Podcast - https://apple.co/3asGLaH Google Podcast - https://bit.ly/2RXQbV5 Spotify - https://spoti.fi/2VsoKoB Stitcher - https://bit.ly/2Kk9yn6

Nich brings over a decade of experience in digital advertising, particularly on Amazon. Having helped both ad-tech companies to develop their Amazon integrations and brands directly to run their businesses and advertising on Amazon's Marketplace, Nich has a wealth of experience and knowledge around this ever-growing channel. He has been with Kenshoo since the beginning of 2018 in the role of General Manager for the Ecommerce business. In this episode of eCommerce Deep Dive, John Ghiorso talks with Nich Weinheimer, the GM of eCommerce at Kenshoo—a digital advertising platform designed to connect marketers and customers for search, social and e-commerce. They discuss retail and their ad platforms, where digital advertisement dollars are best spent, and the future of display advertising.    https://kenshoo.com/ https://www.linkedin.com/in/nich-weinheimer-601a596/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John Ghiorso talks with Matt Schlicht and Ben Parr, the CEO and Co-founder & President of Octane AI. They discuss what they believe is the potential of creating personalized experiences for consumers online. They describe this transformation by getting to know the customer in new ways and in return having consumers with a higher engagement rate and more confidence in their purchase.   About the Guest: Ben Parr is President and Co-Founder of Octane AI, a platform to fuel brand growth and personalization. Octane AI powers engaging quizzes, data collection, and personalized Messenger and SMS automation. Ben is the author of "Captivology: The Science of Capturing People's Attention" and a board director of the non-profit Samasource. Previously, Ben was the Co-Editor of Mashable, a columnist for CNET, and a venture capitalist. He has sat on the advisor boards of Lufthansa Airlines and various startups. He is a member of Forbes 30 Under 30. Matt is the CEO and Co-Founder of Octane AI, the all-in-one buyer persona marketing suite for eCommerce. Octane AI powers engaging quizzes, data collection, and personalized Messenger and SMS automation. Matt Schlicht is the creator of Chatbots Magazine, the #1 bots and AI publication in the world with over 750,000 readers a year. He is also a TikTok expert with over 800k TikTok followers and the creator of TikTok newsletter The For You Page. Previously, with a focus on digital product design, Matt pioneered one-to-many online live video at Ustream (acquired by IBM), went through YCombinator, and helped grow rapper Lil Wayne from 1 to 30 million fans online. https://www.octaneai.com/ https://www.linkedin.com/in/mattschlicht/ https://www.linkedin.com/in/benparr/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac  

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon. They discuss what to expect from Prime Day, logistics during the holiday season, Amazon's Climate Pledge and so much more.   -----   Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis... Produced by: Orca Pacific - https://www.orcapac.com/   -----   Subscribe to the podcast: Apple Podcast - https://apple.co/3asGLaH Google Podcast - https://bit.ly/2RXQbV5 Spotify - https://spoti.fi/2VsoKoB Stitcher - https://bit.ly/2Kk9yn6

In this episode, John chats with Nich Seo, Sr. Manager of Partnership Development at MightyHive, the leading data and digital media consultancy. Nich breaks down display advertising strategies using Amazon's Demand Side Platform. He and John discuss how endemic versus non-endemic brands can utilize the ad tactic to target audiences with relevant display ads. They also touch on new ad inventory through OTT and Twitch. About the guest: Nich Seo is a Senior Partner Manager at MightyHive, the leading data and digital media consultancy, where he oversees the global partnership between Amazon and MightyHive across Amazon's media and measurement solutions. With over five years of experience in digital media, Nich works together with industry leaders and product experts across various advertising technologies to envision and develop the future roadmap for marketing innovation. https://www.linkedin.com/in/nichseo/ https://mightyhive.com/   Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode, John speaks with Dan Stack, VP of National Accounts and Strategic Partnerships for Ashley Furniture Industries. They discuss the current state of e-commerce in the home category and the stickiness of customers shopping online for furniture after the pandemic. They also explore how large enterprise companies can compete in online retail along side digitally native brands.  Dan Stack is the Vice President of National Accounts and Strategic Partnerships for Ashley Furniture Industries, the world's largest furniture manufacturer. He oversees Ashley Furniture's eCommerce sales channels including Amazon, Wayfair, and Overstock. He also works with mass-merchants like Walmart, Target, and Big Lots.   Dan started his career in online marketing nearly 15 years ago and has since become a seasoned executive leader in the sales and marketing landscape. He is considered a thought leader and industry expert in sales channel strategy and segmentation, online optimization, omni-channel, product development, and supply chain and logistics.   www.ashleyfurniture.com https://www.linkedin.com/in/danstack/ -----     Connect with John Ghiorso:   https://www.linkedin.com/in/johnlouisghiorso/   https://twitter.com/johnlghiorso?lang=en   Connect with Orca Pacific:   https://www.orcapac.com   https://www.linkedin.com/company/orcapacific/   https://twitter.com/OrcaPac   https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John talks with Jay Lagarde, Founder and CEO of eComEngine. The two discuss advantages that digitally native brands have over national brands on the Amazon platform and methods for narrowing that gap. They also touch on review strategy and the importance of reputation management. Later on in the episode, John and Jay explore the changing dynamic between direct import sellers and national brands on Amazon, and Jay shares some advice for national brands who feel like they are being undercut.   https://www.ecomengine.com   https://www.linkedin.com/in/jlagarde/     -----     Connect with John Ghiorso     https://www.linkedin.com/in/johnlouisghiorso/   https://twitter.com/johnlghiorso?lang=en     Connect with Orca Pacific     https://www.orcapac.com   https://www.linkedin.com/company/orcapacific/   https://twitter.com/OrcaPac   https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon. They discuss what to expect from Amazon fulfillment in Q4, new packaging requirements, updates to Amazon Post and more. ----- Hosted by: John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ Produced by: Orca Pacific https://www.orcapac.com/

“What happens next? And what does it mean for my business?”  Since COVID-19 made its introduction, that's been the question on the collective conscious of all manufacturers and brands. Customer behavior is changing, and the world of eCommerce is changing with it. To tackle these questions and envision a new future for retail, Orca Pacific CEO John Ghiorso was joined by industry experts Michael Zakkour, Catherine Marshall, and Sri Rajagopalan.  These panelists offer a glimpse of what's to come and share their perspective on how to plan for the new normal.  ______ Learn more about Orca Pacific Connect with John Ghiorso on LinkedIn

Though Amazon is certainly a behemoth, many opportunities exist outside of the platform to drive serious business online. To explore these opportunities and discuss the future of online shopping, we've assembled an impressive panel of thought leaders, including: Rick Watson, Ross Cully, and Dan Stack. With decades of experience across all product categories, this panel promises an expert analysis of the off-Amazon potential online this SUPER-Q4 and beyond.    In addition to providing brands with a forward-thinking perspective, this session will prove crucial for brands who are positioned to capitalize on incremental strategies through Walmart, Shopify, Wayfair and other platforms/retailers beyond Amazon. _____ Connect with John Ghiorso on LinkedIn

In eCommerce Deep Dive LIVE Session II, the panelists discuss how to best prepare for Prime Day 2020 as well as how to utilize this momentum for the rest of the year.  The panelists discuss holistic strategies for Prime Day 2020 in these unprecedented times as well as actionable advice for advertising successfully on the Amazon platform.  Panelists include industry experts Nich Weinheimer, Nich Seo, David Grill, and John Ghiorso.  _______ Learn more about Orca Pacific