Podcasts about entertalk radio

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Best podcasts about entertalk radio

Latest podcast episodes about entertalk radio

May The Best Brand Win
Episode 144: Report from CES 2020

May The Best Brand Win

Play Episode Listen Later Jan 27, 2020 59:55


You have to admire technology and its ability to solve mankind’s various problems. Many problems you didn’t even know you had.  Well, if you love technology, then CES 2020 was for you.  Don’t worry if you didn’t make it out to the desert because I was there for you, asking the questions the mainstream media is too afraid to ask…about mental dog training and many other subjects.  So tune into another sure-fire award-winning episode of the acclaimed podcast, May the Best Brand Win on Entertalk Radio!  

May The Best Brand Win
Episode 129: Are You a Stunt Man?

May The Best Brand Win

Play Episode Listen Later Jul 13, 2019 59:56


As we know, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. In PR, we know there are two types of people — stunt people and non-stunt people.  So let’s dig into stunts and see which ones worked and which ones really didn’t.  Plus, lots of companies out there winning and losing to cover on another post-vacation edition of May the Best Brand Win only on Entertalk Radio.  

May The Best Brand Win
Episode 126: Making Indie Artists Major League with Javan from Octiive

May The Best Brand Win

Play Episode Listen Later Jun 7, 2019 59:54


If you’re a music artist in 2019, the world is very different today than it’s been.  There are no record labels to pay you, guide you (and take the vast majority of your money) You’re pretty much on your own.  But an OC-based startup called Octiive has some resources and the passion to help artists succeed.  Joining me on the program is their CEO, Javan, to talk about what they’re doing and how they’re trying to change things.  Of course, Javan and I will tag team who’s winning and losing in marketing communications this week and everyone will learn an important lesson by the time this very special episode draws to a close. So join me for another stellar May the Best Brand Win on Entertalk Radio. 

May The Best Brand Win
Episode 122: State of the Media 2019

May The Best Brand Win

Play Episode Listen Later May 3, 2019 59:56


Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since the early 1980’s when more than 50 companies were in charge of things. As a marketer, you MUST know the media landscape and so we’re gonna put on our digital waders and dive deep into the stats, who owns what and since when and by the time we’re done, you’ll know. And G.I. Joe once said that “knowing is half the battle.”  The other half is not doing anything stupid and we’ll cover that during the Winning and Losing segment.  So join me for another informative, quasi-entertaining, award-winning episode of May the Best Brand Win only on Entertalk Radio.

May The Best Brand Win
Episode 121: Tone

May The Best Brand Win

Play Episode Listen Later Apr 29, 2019 59:32


It’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very important choice at the beginning and throughout the company’s life.  So many approaches are completely tone deaf or lack any real sense of tone and that is a missed opportunity. We’re going to dig deep into brand tone, talk about who’s doing it right and who needs some lessons as well as a whole slew of winning and losing examples on the next Nobel Peace Prize winning episode of May the Best Brand Win Only on Entertalk Radio!  

May The Best Brand Win
Episode 115: What's in a Rebrand?

May The Best Brand Win

Play Episode Listen Later Mar 3, 2019 59:55


Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.  We do it all the time - but why?  and how?  And what makes a rebranding effort work?  We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications.  So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!  

May The Best Brand Win
Episode 114: Funnels & Magnets

May The Best Brand Win

Play Episode Listen Later Feb 25, 2019 59:56


If you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet?  And which one you use depends on what business you think you’re in.  So we’re gonna talk about this key decision which can determine success or failure in any company’s marketing program.  And of course, we’ll also hit who’s winning and losing this week in the wild and wonderful world of marketing & communications. It’s sure to be another Oscar-winning rendition of May the Best Brand Win only on Entertalk Radio!  

May The Best Brand Win
Ep. 111: NAMM Right!

May The Best Brand Win

Play Episode Listen Later Feb 4, 2019 59:36


It’s the world’s biggest and craziest music products show and anyone who ever WAS anyone was there — it’s The NAMM Show straight from the Tragic Kingdom of Anaheim, California and your fearless host, Scott R was there working, hosting stuff and playing with all of the latest and coolest music gear. Tune in and hear from companies like BandLab, Adam Hall, Morley Wi Digital Systems and more on another fun filled episode of May the Best Brand Win on Entertalk Radio! 

May The Best Brand Win
Episode 109: CE-Yes! (or no?)

May The Best Brand Win

Play Episode Listen Later Jan 11, 2019 59:07


Episode 109: CE-Yes! (or no?)It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between.  It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise.  Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.

May The Best Brand Win
Episode 107: Risks and Real Costs of Communicating

May The Best Brand Win

Play Episode Listen Later Dec 17, 2018 59:55


Episode 107 Risks and Real Costs of CommunicatingThe marketing & communications profession has a dirty secret.  Most people who do this work won’t talk about it, but anyone who owns comms for any organization knows about it. You see, there are real risks and costs every single time you decide to communicate — and yet, companies line up to bother their audiences dazzled by potential dollar signs in their eyes. So get ready for the whole truth about communications, which you will probably only hear from me.  Everyone else is so busy paying influencers to “influence” you and buying as many social media ads to interrupt your mirror time as they possibly can, that they can’t be bothered with little things like brand/reputation risk. Tune into this Clio Award Winning episode of the May the Best Brand Win on Entertalk Radio and you’ll get the truth — you’ll also hear who’s winning and losing this week and maybe pick up a few tips to minimize your comms risk.  See you there!   

May The Best Brand Win
Episode 99: Celebrities and Branding

May The Best Brand Win

Play Episode Listen Later Sep 22, 2018 59:56


Episode 99: Celebrities and BrandingHear more shows like this at https://entertalkradio.com/maythebestbrandwinSince that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of Weitzberg Consulting who will share a bit of his story and tell us all about the wild and crazy world of working with these modern day dinosaur wranglers. Harold and I will also tackle who’s winning and losing and he’ll share some of his tips for working effectively with celebs on what is sure to be another Emmy-nominated episode of May the Best Brand Win on Entertalk Radio.  

May The Best Brand Win
Episode. 98: Flawed Marketing

May The Best Brand Win

Play Episode Listen Later Sep 10, 2018 59:55


Episode. 98: Flawed Marketing Hear more shows like this at https://entertalkradio.com/maythebestbrandwin We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal.  Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them.  We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.  

May The Best Brand Win
Episode 97: What’s in a Brand Name?

May The Best Brand Win

Play Episode Listen Later Aug 31, 2018 59:56


“A rose by any other name would smell as sweet.”  Right?   If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much?  Would Apple be as powerful if it were named Orange back in that garage?  And is there any science to naming things?  We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio.  We’ll also run down who’s winning and losing this week in the world of marketing & communications so join me for another fun and fact-filled episode of the show!  

May The Best Brand Win
Episode 96: Marketing: Cost or Investment?

May The Best Brand Win

Play Episode Listen Later Aug 24, 2018 59:53


There are two ways to view modern marketing, either as a cost or an investment.  And both ways have a case to made.  So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer.  We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.

May The Best Brand Win
Episode 94: Unfinished Messaging

May The Best Brand Win

Play Episode Listen Later Aug 12, 2018 59:57


In the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million things in the way of this very simple model to the point where most organizations couldn’t tell you what their message truly is. And if they did, it would be so filled with self-serving, buzzword-laden laborious language that you’d check out long before they finished. There are reasons why the message got lost along the way, but fear not, I will help you reconnect with it and get your comms back to that amazing sender-receiver-message simplicity. And of course, we’ll dig right into who is winning and losing this week in marketing & communications on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Radio.  

May The Best Brand Win
Episode 81: PESO Happy

May The Best Brand Win

Play Episode Listen Later Mar 16, 2018 59:56


Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.

May The Best Brand Win
Episode 77: Love Letter to the Press

May The Best Brand Win

Play Episode Listen Later Feb 16, 2018 59:53


Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyone. So this show will be all about showing some much-needed love to our fourth estate, the press and of course we’ll talk about who is winning and who is losing this week in the fantabulous world of marketing & communications. Join us for a virtual group hug on the next award-winning episode of May the Best Brand Win on Entertalk Radio and also LIVE videocast on Periscope @RobertsonComm!

Sharpen The Axe
Sharpen the Axe Episode 35: Steve Fister, Interview and Pro Tips

Sharpen The Axe

Play Episode Listen Later Dec 15, 2017 86:02


Powered by EnterTalk Radio:http://EnterTalkRadio.com/https://www.pitbullaudio.com/http://www.godinguitars.com/godinwhatsnew.htmlHosts Eric Lucero and Paul Berezetsky talk with Steve Fister about his career, the products he uses, and answer some questions that fans chimed in with! Steve Fister is guitarist, singer, and songwriter. He has performed and recorded with many artists such as: Steppenwolf, Bon Jovi, King Kobra, Quiet Riot, Joe Satriani, to name a few. His songs have also been featured in the Rock Band video game, as well as on HBO, ABC, NBC, Saturday Night Live, Showtime, “E,” VH1, MTV, Fox Sports, the Howard Stern show and the History Channel. Steve has played guitar with many diverse, and talented artists. He served as guitarist and musical director in Lita Ford’s band, on her worldwide tours with Bon Jovi, Yngwie Malmsteen, and Poison. He has toured and recorded with, The Pat Travers Band, Micheal DesBarres, John Kay and Steppenwolf, Stu Hamm, Jack Casady, and Tommy Tutone.Steve has produced 9 solo records, including the his "Live Bullets" which reached #2 on the European Blues charts. His current release is entitled "The Steve Fister Electro Acoustic Band" The trio that has been road tested in Europe with over 250 shows including support tours and shows with Joe Satriani, Walter Trout, and Y&T. https://www.stevefister.com/Products Shown:GODIN MONTREAL PREMIERE SUPREME:http://www.godinguitars.com/godinpremieresupreme_39852.htmlGODIN SUMMIT CLASSIC LTD:http://www.godinguitars.com/godinsummitclassicltd_42623.html

May The Best Brand Win
Episode 73: Mind Science

May The Best Brand Win

Play Episode Listen Later Nov 17, 2017 59:55


For more shows like this one, visit http://entertalkradio.com/ and Connect To All Things Music.According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘decade of the brain’ then during the entire previous history of psychology and neuroscience. And marketers need to be steeped in this stuff like a warm cup of camomile.  So we’re going deep into the mind to talk about co-created messaging and mental frames. You will be able to amaze your friends and be the life of any party after this American Music Award winning episode of May the Best Brand Win on Entertalk Radio.  

May The Best Brand Win
Episode 71: Incite-ful Media - 10/27/17

May The Best Brand Win

Play Episode Listen Later Oct 27, 2017 59:55


According to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological need to attract Likes and clicks that is fundamentally changing the journalistic landscape. When exactly did journalism abandon it’s primarily objective to “inform” and instead choose to “incite?” Do they curate content especially to make people angry? Why? Does it work? We’re gonna dig into those burning questions and more on the next Nobel-Peace-Prize-winning episode of May the Best Brand Win on Entertalk Radio.

May The Best Brand Win
Episode 70: Marketing Evils - 10/20/17

May The Best Brand Win

Play Episode Listen Later Oct 20, 2017 59:56


One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or society.  Why is that?  I mean, why is there is SO much bad marketing out there and we just accept it? And some of it, including pharmaceutical advertising, can be down right evil. We’ll also hit who’s winning and losing this week — So let’s face all of our demons on next Peabody-Award-winning rendition of May the Best Brand Win on Entertalk Radio. 

May The Best Brand Win
10/13/17 Episode 69: An Emotional Transference Breakthrough

May The Best Brand Win

Play Episode Listen Later Oct 16, 2017 59:51


People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” But are all emotions really equal?  I’ve recently had a breakthrough in this area and want to share it with you guys.  We’ll also dig into who’s winning and losing this week in marketing & communications on the next highly emotional episode of May the Best Brand Win on Entertalk Radio.  

May The Best Brand Win
08/25/17 Episode 63: And What THAT Means Is…

May The Best Brand Win

Play Episode Listen Later Aug 26, 2017 59:56


The purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communication like “DUDE…RUN!!!”  The first communicators really got it done. But somewhere in the mystical magical world of getting more “evolved” and “older” we just started spouting out stuff that we COMPLETELY understand, but the audience has no idea what we’re saying. So this week we’re talking about meaning and how to make sure it doesn’t get lost on your audience during your fabulous marketing & communications process. We’ll also hit who’s winning and who’s losing this week on another totally amazing and meaningful episode of May the Best Brand Win on Entertalk Radio.  

entertalk radio
May The Best Brand Win
08/11/17 Episode 62 What PR Isn't

May The Best Brand Win

Play Episode Listen Later Aug 11, 2017 59:55


There are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily powerful marketing arrow will make any company’s quiver complete. This episode will tackle the misconceptions around PR that exist today and show you why public relations is something you need to know about, use and master in the very non-trusting consumer world of 2017 and beyond. And we’ll also have a fresh batch of winners and losers to talk about on the next edu-taining episode of the May the Best Brand Win on Entertalk Radio.  

nfl pr entertalk radio
Sharpen The Axe
Episode 26: Iconic Custom Guitars with Founder Kevin Proctor

Sharpen The Axe

Play Episode Listen Later Jul 31, 2017 58:05


On this episode of Sharpen The Axe, hosts Eric Lucero and Paul Berezetsky are joined in the studio by special guest Kevin Proctor: owner, chief builder, head of marketing and design, and all around shop lackey for Iconic Custom Guitars!Watch The Video Versionhttps://youtu.be/BgvV4FzPfzUToday's featured guitars and basses are:P5 5-String Bass Olympic WhiteNordstrand Audio PickupsStandard Evolution - Evolution SeriesCobalt Pearl, paint made from a water-based polyEvolution S LimitedAztec GoldLollar PickupsEvolution S LimitedCopperheadVintage Series 67 TLollar PickupsSonic Blue Nitro with Vintage Relic FinishNeo-ClassicOlympic White Nitro5a Birdseye Roasted Maple NeckFind out more at:EnterTalk Radio // www.entertalkradio.comPitbull Audio // www.pitbullaudio.comIconic Guitars // www.iconicguitars.com

May The Best Brand Win
07/28/17 Episode 60: Web of Lies

May The Best Brand Win

Play Episode Listen Later Jul 28, 2017 59:56


Webs. Spiders use them to catch their prey, stab them and eat them. But in 2017, who is the spider and who if the fly in this equation? To answer burning questions like these I’m brining in the big guns of Titan Creative CEO John Gleneicki who builds brands on and off the Web. Part artist, part scientist, John is the ultimate weapon and he’s going to be our guest on the next thrilling episode of May the Best Brand Win on Entertalk Radio. We’ll tag team who’s winning and losing and John will offer some tips on how to design things on the Web correctly and stay on brand. Join us, won’t you?

May The Best Brand Win
Episode 59: Crazy Marketing

May The Best Brand Win

Play Episode Listen Later Jul 21, 2017 59:56


Call me crazy, and maybe it was the heat and humidity of Nashville at Summer NAMM last week, but “marketing" is really pretty simple stuff. Yet so many approaches fail to deliver what the company really needs. So we’re going to find out why that is as we show you some “crazy" yet simple ways to run your marketing programs. We’ll also see who’s winning and losing this week as we pass out the crazy sauce on the next heartfelt episode of May the Best Brand Win on Entertalk Radio.  

May The Best Brand Win
Episode 58: Just Because You Can…

May The Best Brand Win

Play Episode Listen Later Jul 7, 2017 59:56


In the movie Jurassic Park, Jeff Goldblum’s character Dr. Ian Malcolm makes a miraculous observation when he says “your scientists were so preoccupied with whether or not they could (make dinosaurs) that they didn’t stop to think if they should.” Ahhh the difference between can and should is important when making dinosaurs — and it’s equally important in marketing and communications. We’re going to go deep into the jungle of “Jurassic Park Logic" and test out some popular marketing torture mechanisms to see whether they are really worth the risk. We’ll also see who’s winning and losing this week in the ultimate fight for business survival so join me behind the park gates on the next awe-inspiring episode of May the Best Brand Win on Entertalk Radio.

May The Best Brand Win
06/23/17 Episode 56: The Order of Things

May The Best Brand Win

Play Episode Listen Later Jun 24, 2017 59:56


When you bake a cake, there’s an order. When you build a house, there’s an order to how it’s done. And when you do professional marketing & communications there is also an order. The sequence or order of how/when things are done often determine their success and it’s why you crack the eggs and mix them in BEFORE you bake it, it’s why you dig and lay the foundation BEFORE you install the sundeck and it’s why we work on the brand message so hard BEFORE we communicate anything.  The order of things counts and we’re going to hit this hard this week and see who’s winning and losing as we break a few eggs on the next action-packed episode of the Tony-award-winning classic May the Best Brand Win on Entertalk Radio.  

Sharpen The Axe
Episode 23: Wren and Cuff Fuzz Effects with Founder Matt Holl

Sharpen The Axe

Play Episode Listen Later Jun 19, 2017 62:17


On this episode, they will be talking to Matt Holl, the Founder and Designer of Wren and Cuff, as well as demoing some of their pedals, including:Your Face 70s silicon fuzzhttps://www.pitbullaudio.com/wren-and-cuff-your-face-70-s-s…https://www.wrenandcuff.com/si…/the-stompboxes/your-face-70sEye See Pi Smallfoot Muff-style fuzzhttps://www.pitbullaudio.com/wren-and-cuff-eye-see-pi-small…https://www.wrenandcuff.com/eye-see-pi-small-footWhite Elk Smallfoot fuzzhttps://www.pitbullaudio.com/wren-and-cuff-white-elk-small-…https://www.wrenandcuff.com/white-elk-small-footBox of War Distortionhttps://www.pitbullaudio.com/wren-and-cuff-box-of-war-disto…https://www.wrenandcuff.com/site/the-stompboxes/box-of-warTall Font Russian fuzzhttps://www.pitbullaudio.com/wren-and-cuff-tall-font-russia…https://www.wrenandcuff.com/…/the-stompbo…/tall-font-russianYour Face 60s Germanium Fuzzhttps://www.pitbullaudio.com/wren-and-cuff-your-face-60-s-g…https://www.wrenandcuff.com/site/the-stompboxes/yf60sPowered by EnterTalk Radio.https://www.wrenandcuff.com/https://www.pitbullaudio.com/http://entertalkradio.com/http://entertalkradio.com/sharpentheaxe/ 

May The Best Brand Win
05/05/17 Episode 51: Things That Sound So Great

May The Best Brand Win

Play Episode Listen Later May 6, 2017 60:50


….And then the chicken just lays these fabulous golden eggs and all you have to do Mr. Farmer is go out and grab one each day and you’ll be set for life!  It’s like a friggin’ fairy tale!  And that’s exactly what most marketing pitches are —pure fiction. Ready for the truth? Then tune into this episode of May the Best Brand Win on Entertalk Radio where we’ll talk about a few things that SOUND so incredibly good but come with serious terms and conditions when they’re used. We’ll also chat about who is winning and losing this week in marketing so join me for story time, won’t you?

May The Best Brand Win
04/21/17 Episode 50: The Fake News with Sarah Jones, Editor at Mix Magazine

May The Best Brand Win

Play Episode Listen Later Apr 23, 2017 60:17


Journalism was once a fact-based unbiased way to talk about newsworthy events and thereby attract an audience. But as the Pew Research numbers have shown, its credibility continues to plummet affecting our society and many industries including public relations. It’s a big topic and big topics require some help so I’m bringing in Sarah Jones, former editor-in-chief at Keyboard Magazine to talk about journalism in general, music journalism past, present and future. We’ll also double team who’s winning and losing this week in marketing. Extra, extra hear all about it…on the next action-packed episode of May the Best Brand Win on Entertalk Radio. 

May The Best Brand Win
03/31/17 MTBBW: Episode 47: Dumb Stuff

May The Best Brand Win

Play Episode Listen Later Mar 31, 2017 60:12


Oh it’s out there and as we journey on the right side of the line, the light side of the Force, etc., we see the other side — the dark side in full view. Really, really, really dumb things like re-targeting, telemarketing, paid reviews and old school SEO that can only be explained by calling them out and berating the perpetrators of such nonsense.  And  that’s why you have me, folks. Yes, deep down in places that you don’t like to talk about in polite conversation you WANT me standing on that wall. You NEED me standing on that wall! YOU CAN’T HANDLE THE TRUTH! Oh, and we’ll dig into who’s winning and losing this week, too. So join me for another wildly entertaining and semi-educational episode of May the Best Brand Win on Entertalk Radio.

May The Best Brand Win
03/24/17 Episode 46: Insert Content Here

May The Best Brand Win

Play Episode Listen Later Mar 24, 2017 59:55


Has there ever been a less exciting word to describe YOUR awesome message than “content?”  Yet, The Avengers was content.  So was Lady Gaga’s halftime show and every NFL game and lots of good things. But….many marketers use this golden opportunity to talk all about themselves and pretty much urinate on the embers of any type of growing brand relationship. Hey, it doesn’t have to go that way. Tune in and learn how to make your brand’s content stand apart and rock in a sea of awfulness.  We’ll also hit who’s winning and losing this week in marketing. It’s gonna make for some groovy “content” on the next May the Best Brand Win on Entertalk Radio!

May The Best Brand Win
03/10/17 Episode 45: Subliminal

May The Best Brand Win

Play Episode Listen Later Mar 10, 2017 59:50


Marketing goes deep, we all know that. But do we know just HOW deep it goes? In this episode of May the Best Brand Win, we’re going deeper than ever to talk about subliminal marketing.  What do we know about it? Is it legal? How can it be used?  and of course, the most important question —should it be used?  We’ll also see who’s winning and losing in the marketing world this week and whether they are even aware of it.  So strap on the electrodes and get ready to go truly mental on the next May the Best Brand Win on Entertalk Radio!

May The Best Brand Win
02/03/17 Episode 41: Invasive Procedures

May The Best Brand Win

Play Episode Listen Later Feb 3, 2017 59:57


Turn your head and cough, sir….Place your feet in the stirrups, miss, Sigh. Here we go again. Most marketing today is still an invasive procedure that puts the marketers needs above the audiences.  It’s completely sad and completely true, kinda like the LA Rams’ 2016 football season.  But…yours doesn’t have to be.  There is a better way and I’m gonna show you how to do things better. Plus we’ll talk about who’s really being invasive in the winning and losing segment. All this and more on the next episode of May the Best Brand Win on Entertalk Radio!

Vinyl Night
01/20/17 Live from NAMM ‘17 – Terry Wollman, “JR” Robinson and Phil Perry

Vinyl Night

Play Episode Listen Later Jan 27, 2017 46:33


SPECIAL NAMM BROADCAST, with John JR Robinson, Terry Wollman, and guest Phil Perry!Join us as we welcome two of our EnterTalk Radio network hosts, John JR Robinson, the most recorded drummer in history (with Michael Jackson, Lionel Richie, Madonna, & more), and Terry Wollman, guitarist and producer (with Tony Bennett, Melissa Manchester, Keb’ Mo’ & more). They are joined by R&B Legend Phil Perry. Listen in as they talk about their careers together and upcoming projects of theirs!

michael jackson tony bennett lionel richie namm keb mo melissa manchester phil perry john jr robinson terry wollman jr robinson entertalk radio
Making It with Terry Wollman
Live from NAMM ‘17 - Terry Wollman, "JR" Robinson and Phil Perry

Making It with Terry Wollman

Play Episode Listen Later Jan 27, 2017 46:33


SPECIAL NAMM BROADCAST, with John JR Robinson, Terry Wollman, and guest Phil Perry!Join us as we welcome two of our EnterTalk Radio network hosts, John JR Robinson, the most recorded drummer in history (with Michael Jackson, Lionel Richie, Madonna, & more), and Terry Wollman, guitarist and producer (with Tony Bennett, Melissa Manchester, Keb' Mo' & more). They are joined by R&B Legend Phil Perry. Listen in as they talk about their careers together and upcoming projects of theirs!

michael jackson tony bennett lionel richie namm keb melissa manchester phil perry john jr robinson terry wollman jr robinson entertalk radio
Making It with Terry Wollman
Live from NAMM ‘17 - Terry Wollman, "JR" Robinson and Phil Perry

Making It with Terry Wollman

Play Episode Listen Later Jan 27, 2017 46:33


SPECIAL NAMM BROADCAST, with John JR Robinson, Terry Wollman, and guest Phil Perry!Join us as we welcome two of our EnterTalk Radio network hosts, John JR Robinson, the most recorded drummer in history (with Michael Jackson, Lionel Richie, Madonna, & more), and Terry Wollman, guitarist and producer (with Tony Bennett, Melissa Manchester, Keb' Mo' & more). They are joined by R&B Legend Phil Perry. Listen in as they talk about their careers together and upcoming projects of theirs!

michael jackson tony bennett lionel richie namm keb mo melissa manchester phil perry john jr robinson terry wollman jr robinson entertalk radio
Vinyl Night
01/20/17 Live from NAMM ‘17 – Terry Wollman, “JR” Robinson and Phil Perry

Vinyl Night

Play Episode Listen Later Jan 27, 2017 46:33


SPECIAL NAMM BROADCAST, with John JR Robinson, Terry Wollman, and guest Phil Perry!Join us as we welcome two of our EnterTalk Radio network hosts, John JR Robinson, the most recorded drummer in history (with Michael Jackson, Lionel Richie, Madonna, & more), and Terry Wollman, guitarist and producer (with Tony Bennett, Melissa Manchester, Keb’ Mo’ & more). They are joined by R&B Legend Phil Perry. Listen in as they talk about their careers together and upcoming projects of theirs!

michael jackson tony bennett lionel richie namm keb mo melissa manchester phil perry john jr robinson terry wollman jr robinson entertalk radio
Intersect
Episode 1: Florentino Buenaventura, CEO EnterTalk Radio

Intersect

Play Episode Listen Later Jan 10, 2017 59:56


Aaron talks with Florentino about their backgrounds in music and the role their faith played in guiding them along their personal and professional paths.

May The Best Brand Win
12/16/16 Episode 38: 2016 Marketing in Review

May The Best Brand Win

Play Episode Listen Later Dec 16, 2016 59:54


Another year and what has marketing learned?  Yeah, not very much. But, we still have hope that the rest of them will catch up to us and start doing better marketingin the New Year.  On this year recap show, we’ll discuss the stories and trends that shaped 2016 from a marketing perspective and we’ll discuss who’s getting their last wins and losses logged for 2016. Join me for an entertaining and educational look back at 2016 on this week’s May the Best Brand Win on Entertalk Radio!

May The Best Brand Win
11/18/16 Episode 35: Going All Guerrilla

May The Best Brand Win

Play Episode Listen Later Nov 18, 2016 59:58


In 1984, the groundbreaking book Guerrilla Marketing changed the way brands thought about the traditional rules of getting the word out. But as the mullet of Entertalk Radio’s Paul B. will attest, 1984 was a LONG time ago and we should probably figure out what it mean to “go guerrilla” in 2016-17. Of course, we’ll also talk about who’s winning and losing in this pre-Thanksgiving special heartwarming episode of May the Best Brand Win where everyone learns a valuable lesson. Save me a drumstick!

May The Best Brand Win
10/14/16 Episode 30: A Failure to Communicate

May The Best Brand Win

Play Episode Listen Later Oct 14, 2016 59:57


You get out your arrow, sharpen it, place it on the string, pull back perfectly, let it fly and what the heck!  You missed!  How is that possible?  You did everything right and still missed the target. Well, it happens and actually, it happens quite often. So we’re going to talk about it — what happens when we fail at communications, what’s next? And of course we’ll discuss who’s winning and losing in the world of MarCom. Learn how to be more successful by analyzing some epic fails on this week’s episode of May The Best Brand Win on Entertalk Radio.  

Jackie's Groove
05/30/16 EnterTalk Radio CEO Florentino Buenaventura

Jackie's Groove

Play Episode Listen Later May 30, 2016 57:59


Jackie and Florentino kick back on a Memorial Day Monday and discuss the upcoming guests and events coming up, including live events with Al Di Meola, Michael McDonald and DW Drums.

The Changing Stage
05/26/16 Sound Advice: The Art of Composing a Career in Music

The Changing Stage

Play Episode Listen Later May 26, 2016 129:39


Balanced Breakfast LA's first panel at Musicians Institute co-sponsored by MakeMusic LA, Entertalk Radio and The Alliance for Women Film Composers.Sound Advice: The Art of Composing a Career in MusicIn an ever-changing industry, music creators and professionals have to be creative not only in the way they approach their craft, but in the way they build their careers. How does one end up playing for Miles Davis, arrange for American Idol, become an Emmy-winning composer, write songs with Babyface, produce for Paula Abdul and Janet Jackson, secure notable trailer spots, start a successful music non-profit, sing with iconic band members? Experienced panelists will share their personal stories in overcoming the challenges of the industry, discuss the debate of art versus commerce, offer practical advice on the skills they had to learn and acquire to maintain financial stability and excel in their passions.Panelists:John Beasley (Grammy-nominated artist, pianist for Miles Davis, arranger American Idol, Musical Director UNESCO's International Jazz Day)Miriam Cutler (Emmy-nominated composer 100+ films/tv credits, Co-Founder of the Alliance for Women Film Composers, advisor Sundance Institute)Jorge Corante (multi-platinum producer for Paula Abdul, Janet Jackson, K-Ci JoJo, Robin Thicke, documentary film composer)Casey 'Schpilkas' Dunmore (producer, trailer composer 'Guardians of the Galaxy', 'Hercules', and 'Transformers')Andreea Magdalina (Founder of non-profit SheSaid.So empowering females in the music industry)Brendan McCreary (songwriter SyFy's DEFIANCE, frontman Oingo Boingo Dance Party with original members of Oingo Boingo)

Jackie's Groove
05/18/16 Florentino Buenaventura

Jackie's Groove

Play Episode Listen Later May 18, 2016 31:43


Florentino Buenaventura, CEO of EnterTalk Radio