Restoration Pros Unplugged

In this episode of Restoration Pros Unplugged, Clinton James sits down with Nikole Mackenzie, Founder and CEO of Momentum Accounting, to break down how restoration businesses can turn financial mess into momentum.Nikole shares how her team helps owners gain control of cash flow, clean up chaotic books, and implement systems that scale—all through a modern, outsourced accounting model built specifically for restoration companies.You'll learn:Why restoration companies are uniquely suited for outsourced CFO and controller supportThe difference between bookkeepers, controllers, and CFOs—and when to bring each inHow a structured 3-step process can fix leaks in profit and cash flowThe top tech tools for automation, reporting, payroll, AR/AP, and project costingHow to make your financials a growth engine, not an afterthoughtWhether you're trying to scale or just want peace of mind around your numbers, this episode is packed with actionable insights.Want to get your finances out of the rearview mirror and into high gear?Visit https://restoration.momentumaccounting.com/ to learn how Nikole and her team can help your restoration business gain clarity, control, and confidence with modern accounting systems built to scaleIf you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas tackle one of the biggest challenges facing restoration business owners today: hiring and retaining skilled technicians in an increasingly competitive labor market.Bobby, CEO of Extreme Services, shares what's actually working for his team—from creative recruiting tactics to culture-building strategies that keep employees loyal and motivated. This isn't theory—it's a behind-the-scenes look at how a successful restoration company is navigating the real-world hiring crunch in 2025.Whether you're struggling to fill open roles, dealing with high turnover, or just trying to future-proof your workforce, this episode delivers field-tested strategies and honest insight that every restoration leader needs right now.What You'll Learn:What's changed about hiring in restoration post-2020—and why it's not going backWhere to find quality candidates (including some overlooked channels)Why company culture and flexibility now matter more than compensation aloneHow to build a team that actually wants to stayThe #1 hiring mistake Bobby sees—and how to avoid itPractical advice any owner can implement this week to boost hiring resultsWhat the restoration labor market might look like in 2030 (and how to prepare now)If building a reliable, high-performing team feels harder than ever, this episode is your blueprint for doing it better.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this brutally honest episode of Restoration Pros Unplugged, Clinton James sits down with Bobby Thomas, CEO of Extreme Services, to unpack the evolving challenges of working with Third Party Administrators (TPAs) in 2025. From delayed payments to unrealistic SLAs and inconsistent claim volume, this episode dives deep into the operational and financial landmines that restoration contractors face when tied too tightly to TPA programs.Bobby brings unfiltered insights, real-world horror stories, and proven strategies for navigating today's increasingly rigid and centralized TPA landscape. Whether you're struggling with cash flow, compliance fatigue, or pipeline instability, this conversation will arm you with the clarity and tactics needed to regain control of your business.What You'll Learn:Why TPA payment delays are worse than ever—and what to do about itHow to build systems that meet rigid SLAs without burning out your teamThe dangerous downside of claim volume inconsistencyStrategies to reduce TPA dependency and diversify your lead flowBobby's rapid-fire take on myths, tools, and whether he'd build with TPAs againIf you're working with TPAs—or considering it—this is required listening.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this special replay of a recent webinar, Clinton James, Chief Marketing Officer at Water Restoration Marketing, reveals the 2025 SEO & GEO strategy that's helping restoration businesses rank higher, dominate local markets, and generate more emergency calls—without relying solely on paid ads.This 30-minute session breaks down the real impact of Google's 2025 algorithm changes and how new technologies like AEO (Answer Engine Optimization) and Google's SGE (Search Generative Experience) are reshaping the local search landscape. Clinton shares a field-tested SEO blueprint that's already driving millions in revenue for top restoration pros nationwide.What You'll Learn:How Google's 2025 algorithm affects local rankingsThe role of AEO and GEO in local searchFour critical SEO pillars every restoration company must optimizeWhat Google and ChatGPT prioritize when recommending local businessesA website structure that converts traffic into urgent callsCommon SEO mistakes—and how to avoid themWho This Is For:Restoration company owners, in-house marketers, and anyone serious about dominating local search in 2025 and beyond.The episode wraps with details on how to get a free Local Visibility Review, including a custom scorecard, SEO audit, and keyword insights.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this inspiring episode of Restoration Pros Unplugged, host Clinton James sits down with Jafet Orozco, a rising star in the restoration world. At just 22 years old, Jafet is the proud owner of Portland NW Water Damage Restoration, a fast-growing restoration company serving the Portland, OR area.Jafet shares his incredible journey from life before restoration to founding his own company alongside his father. Clinton and Jafet dive deep into the realities of starting young in a competitive industry, navigating family dynamics in business, and making critical decisions like staying independent versus joining a franchise.You'll hear firsthand how Jafet went from modest beginnings in late 2024 to achieving impressive business growth in just a few short months — and the three biggest lessons he's learned along the way. He also opens up about his experience working with the Water Restoration Marketing's team and offers invaluable advice for anyone dreaming of launching their own restoration business.If you're looking for real-world inspiration, actionable tips, and a success story that proves age is just a number in the restoration industry, this episode is a must-listen!If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas dive deep into one of the most underestimated growth tools in the restoration industry—branding. From the power of a strong, memorable logo to the impact of cohesive visual identity across technician uniforms, wrapped vehicles, and marketing materials, they unpack how consistent branding builds trust, boosts visibility, and ultimately drives conversions.Whether you're just starting out or looking to refine your company's presence, this episode offers actionable insights on how to position your restoration business as the go-to name in your market. Clinton shares the marketing strategies that help turn logos into leads, while Bobby offers real-world examples of how branding has elevated client perception and increased referral opportunities.What you'll learn in this episode:- What makes a logo unforgettable- Why brand consistency builds credibility- How to turn service vehicles into mobile billboards- Tips for aligning messaging across all customer touchpointsThis is a must-listen for restoration owners ready to level up their professional image and build a brand that sells.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Shawn Turano, a dynamic entrepreneur and the visionary behind Property Restoration Solutions and Contents Recovery Systems.Shawn shares his journey from the early days of launching Property Restoration Solutions in Colorado to scaling it into a local restoration leader, and then expanding his impact nationwide through Contents Recovery Systems—a company revolutionizing contents restoration with a patented mobile decontamination system. He dives into how Contents Recovery Systems supports restoration pros across the country, why contents work is one of the most underutilized revenue streams, and how education and tech innovation are transforming the industry.Listeners will learn:What inspired Shawn to build two thriving restoration companies.How Contents Recovery Systems complements structural restoration with scalable, mobile solutions.Why contents restoration can be a hidden goldmine for restoration businesses.Strategies for educating insurance carriers and shifting market perception.Insights for staying ahead of industry trends and scaling successfully.Whether you're a restoration pro, business owner, or just curious about cutting-edge disaster recovery solutions, this episode delivers game-changing takeaways you don't want to miss.Learn more about Shawn's work:Contents Recovery SystemsProperty Restoration SolutionsIf you're interested in learning how Water Restoration Marketing can help you get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Nathan Dubien, the owner of HydroDry Restoration, whose remarkable story is both inspiring and instructive for restoration professionals across the country.Nathan spent over eight years as an independent insurance adjuster, traveling coast to coast and gaining a deep understanding of claims, property damage, and carrier dynamics. But when it was time to settle down and start a family, Nathan made a bold pivot—launching HydroDry Restoration in November of last year.Fast forward just a few short months, and HydroDry has already hit its first six-figure revenue month. Backed by smart strategies and a partnership with Water Restoration Marketing, Nathan shares how he quickly scaled his business and why he's now expanding into rebuild services to offer full-service restoration solutions.This episode dives into:How Nathan leveraged his adjuster experience to gain an edge as a restoration business ownerThe steps he took to launch quickly and grow fast in a competitive marketWhat it took to reach a six-figure month in under a yearWhy adding rebuild is a strategic move for long-term successAdvice for other professionals considering the leap into restorationWhether you're just getting started or looking for insights to scale, Nathan's story delivers practical takeaways and a dose of motivationIf you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

Rolling in Revenue: How Carpet Cleaning Can Transform Your Restoration BusinessWhat if you could turn every restoration job into a recurring revenue opportunity? In this episode, Clinton James and guest Bobby Thomas break down how adding carpet cleaning services can unlock new profit streams and build long-term customer relationships.Bobby shares how he started with carpet cleaning before expanding into full-service restoration, revealing the secrets behind his steady cash flow and loyal customer base. Learn the best equipment investments, essential certifications, and marketing strategies that make carpet cleaning a profitable addition. Plus, discover how to avoid common pitfalls and position your company for long-term growth.If you want to stop relying solely on insurance jobs and start seeing faster, more consistent income, this episode will show you how.If you're interested in learning how Water Restoration Marketing can help you grow your business, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

Join host Clinton James and co-host Bobby Thomas in this episode of Restoration Pros Unplugged as they uncover the power of social media in the restoration industry. They provide a comprehensive guide on leveraging various social media platforms to expand reach, engage with the community, and build a strong brand presence. From content creation to paid advertising, this episode equips restoration professionals with the tools needed to harness social media effectively for business growth.If you're interested in learning how Water Restoration Marketing can help you grow your business, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

"Breathe New Life into Your Business: Adding Air Duct Cleaning for Profit & Growth"In this episode, host Clinton James sits down with Bobby Thomas of Extreme Services to explore why air duct cleaning is one of the smartest add-ons for restoration companies looking to boost profits and stabilize cash flow. Discover how this high-demand service not only complements restoration work but also generates immediate revenue without dealing with the headaches of insurance claims.Bobby shares how his company successfully integrated air duct cleaning, the key equipment and certifications required, and how to market this service effectively. You'll also learn how to overcome common pitfalls, cross-sell to existing customers, and keep your crews busy during slow periods. If you're ready to elevate your restoration business and tap into a lucrative service line, this episode is a must-listen.Key Takeaways:Why air duct cleaning is a natural fit for restoration companiesHow to get started with minimal investmentEffective pricing strategies for high-margin jobsMarketing tips to build trust and close more dealsIf you're interested in learning how Water Restoration Marketing can help you grow your business like discussed in this episode, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this episode of Restoration Pros Unplugged, host Clinton James and co-host Bobby Thomas delve into the intricacies of marketing within the restoration industry. They explore tailored strategies for water damage restoration, mold remediation, and fire and smoke damage restoration, offering insights into selecting the most effective marketing channels for each service. Listeners will gain valuable knowledge on optimizing their marketing efforts to attract more clients and enhance their business growth.If you're interested in learning how Water Restoration Marketing can help you optimize marketing like discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

Big changes are happening at Restoration Pros Unplugged! Host Clinton James is excited to introduce Bobby Thomas as the new co-host of the podcast! Bobby isn't just any guest—he's the CEO of Extreme Services, a multi-location restoration company with over 15 years of industry experience. From starting with a Home Depot Rug Doctor to scaling a successful business specializing in water, fire, and mold restoration, Bobby brings hands-on expertise that will take this podcast to the next level.With Bobby on board, expect even deeper insights into scaling a restoration company, securing TPA work, building strong industry partnerships, and navigating the evolving restoration landscape. Whether you're an owner looking to grow your business or just getting started in the industry, this new era of Restoration Pros Unplugged will bring you the strategies, success stories, and expert interviews you need to stay ahead.Don't miss this exciting kickoff to a new chapter—tune in now and meet your new co-host, Bobby Thomas!If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

In this episode of Restoration Pros Unplugged, we're bringing you the exclusive recording of a powerful webinar hosted by Clinton James (CMO) and Kevin Wilkie (CEO) of Water Restoration Marketing. Together, they share the proven strategies that have helped over 130 restoration companies nationwide secure more high-value water jobs and maximize their ROI.Here's what you'll learn:- Why your PPC campaigns might not be delivering the results you expect.- The critical role of Google's Map Pack and how to rank higher to attract more leads.- How to identify and fix the “leaky holes” in your online presence.- Actionable tips to optimize your website, Google Business Profile, and customer reviews for maximum conversions.Don't let your competitors beat you to the jobs you deserve. Listen in for expert insights, practical takeaways, and a step-by-step approach to turning your digital presence into a lead-generating powerhouse.Whether you're new to digital marketing or looking to fine-tune your existing strategy, this episode is packed with value you can implement right away.Ready to take your restoration business to the next level? Hit play now! If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today:https://www.waterrestorationmarketing.net/scheduleWebsite:https://waterrestorationmarketing.netPersonal LinkedIn:https://www.linkedin.com/in/kevindwilke/

In this episode of The Restoration Pros Unplugged Podcast, host Clinton James sits down with Ryan Schrader, the newly appointed Director of Local SEO at Water Restoration Marketing, to reveal the strategies that can help restoration companies dominate their local markets. Ryan brings over 13 years of experience in web design and local SEO for home service businesses and shares invaluable insights on how restoration companies can secure a top 3 spot in the highly coveted Google Map Pack.They explore what Google looks at when ranking a restoration company's Google Business Profile (GBP), the critical role that website design plays in improving local SEO, and the common mistakes businesses make that hurt their rankings. Ryan also uncovers three best practices that restoration companies can implement to boost their visibility and attract more high-quality leads.If you're a restoration company owner looking to grow your business and get ahead of your competition, this episode is packed with actionable tips to help you take control of your local SEO and improve your GBP ranking. Don't miss it!

In this episode of The Restoration Pros Unplugged Podcast Clinton introduces the mastermind behind their agency's successful PPC campaigns, Terrence Bennett. As one of the most accomplished Google Ads experts in the industry, Terrence has spent the last 4.5 years as the Director of Ads for Water Restoration Marketing, helping restoration companies thrive in the competitive world of digital marketing.Terrence shares his journey into digital marketing, the unique challenges of managing PPC campaigns for restoration businesses, and how they've navigated significant changes from Google this year. He also offers invaluable advice for restoration companies managing their own PPC and highlights the warning signs when an agency isn't delivering results.Whether you're a restoration company owner or a digital marketing enthusiast, this episode is packed with insights into optimizing your PPC campaigns, improving landing page performance, and driving more high-quality leads.

In this episode of Restoration Pros Unplugged, host Clinton chats with Lyn Askin, a certified EOS Implementer and Exit Planning Advisor. Lyn has helped numerous businesses, including Clinton's agency, gain focus and growth through the Entrepreneurial Operating System (EOS®).Lyn shares his journey to becoming an EOS Implementer and explains how EOS can help restoration businesses overcome common challenges and scale effectively. He also discusses the benefits of working with an EOS professional versus self-implementing, and the best time for a business to adopt EOS.Additionally, Lyn provides insights on exit planning for restoration businesses, especially as private equity interest grows. Tune in to learn how to leverage EOS for your business success!https://www.eosworldwide.com/lyn-askin

Welcome to another insightful episode of The Restoration Pros Unplugged Podcast! In this episode, we are honored to interview Michele Gray, the dynamic owner of Restoration CFO, a company specializing in bookkeeping and fractional CFO services tailored specifically for restoration companies.Michele's expertise is unparalleled, given her seven years of success running her own restoration company. Tune in as Michele reveals the three biggest financial mistakes restoration companies often make and discusses how even profitable companies can face challenges when they grow too quickly without a solid understanding of their cash flow.Join us for a conversation packed with practical advice, expert insights, and strategies to help your restoration business thrive financially. Don't miss this invaluable opportunity to learn from a seasoned professional who has walked the path and emerged victorious.

Welcome to another inspiring episode of The Restoration Pros Unplugged Podcast! In this episode, we have the privilege of interviewing Elisa Laphand, the remarkable woman who is the owner of LAP Roofing & Restoration.Elisa's journey is nothing short of extraordinary. From navigating the male-dominated world of a Louisiana oil refinery to establishing a successful roofing and restoration business in Baton Rouge with her husband, her story is a testament to resilience and determination.Tune in as Elisa shares her unique insights on being a woman in these challenging industries, the hurdles she overcame, and the best practices for co-owning a home service business with her partner. She also offers invaluable advice to other women aspiring to own their own home service businesses.Don't miss this compelling conversation filled with wisdom, inspiration, and actionable tips for success in the restoration industry. https://lapservicesla.com/

Welcome to The Restoration Pros Unplugged Podcast! In a recent episode, I interviewed Michelle from Jill's Office, a top provider of tailored answering services for home service businesses, including restoration companies.After our chat, I joined their team for a Facebook Live session. We discussed three key areas where home service businesses should focus their digital marketing efforts, revealing effective strategies for boosting online leads.Tune in for valuable insights that could transform your business's online presence!

Welcome to another enlightening episode of the Restoration Pros Unplugged Podcast! This time, we're thrilled to have Michelle Jeppesen from Jill's Office, a seasoned answering service specializing in meeting the unique needs of home service companies.Michelle shares invaluable insights into the critical importance of handling emergency calls in real-time. Discover how her team of expert "Jill's" can assist you in managing overflow calls effectively, ensuring you never miss out on a crucial opportunity again. She debunks the misconception that all answering services are created equal and highlights how Jill's Office strives to seamlessly integrate with your in-house team.If you're feeling inundated with phone calls and suspect you're losing out on valuable opportunities, this episode is a game-changer for you. Tune in as Michelle extends a special promotion to our listeners, using the exclusive code "WRM" to unlock savings!  Visit them at http://jillsoffice.com

In this special episode of the Restoration Pros Unplugged Podcast, our host Clinton takes the hot seat as he's interviewed by Ryan Schrader from The Home Service Rocket Podcast. Get ready for an in-depth discussion on all things Google ads and PPC tailored specifically for home service businesses.Join us as Clinton shares his expertise and insights into maximizing your online presence and driving targeted leads through strategic Google ads and PPC campaigns. Whether you're a seasoned pro or just starting out in the home service industry, this episode is packed with valuable tips and tactics to elevate your digital marketing game.Don't miss out on this exclusive conversation between industry experts. Tune in now and take your business to the next level with cutting-edge strategies for online success!

Step into the world of restoration excellence on The Restoration Pros Unplugged Podcast, where we dive deep into the strategies that drive success in the industry. In this episode, we're joined by Robert Matheka, the powerhouse behind Kala Professional Restoration Services. Discover firsthand how Robert transformed his business by investing $10,000 monthly in Google ads and personally answering live water damage calls alongside his team.Prepare to uncover the keys to a thriving restoration enterprise as Robert shares his insider knowledge on securing a constant stream of projects and propelling your business to unparalleled heights. Whether you're a seasoned pro or just starting out, this episode is a treasure trove of practical wisdom that will revolutionize your approach to success. Tune in now and chart your course to triumph in the restoration industry!

Join The Restoration Pros Unplugged Podcast as we sit down with Bobby Thomas, the visionary CEO of Extreme Services, who reveals the inside story of scaling his restoration company to multiple 7 figures annually. Dive deep into the art of leveraging Third Party Administrators (TPAs) as Bobby shares his expert strategies for maximizing margins and fostering powerful relationships. Discover the keys to securing a high volume of restoration jobs and propelling your business to new heights. If you're in the restoration game, this is a can't-miss episode packed with actionable insights from a true industry leader. Tune in and revolutionize your approach to success!

Unlock the secrets to maximizing your restoration business profits with Keith Lewis, the mastermind behind Estimation Pros. In an eye-opening episode on The Restoration Pros Unplugged Podcast, Keith joins Clinton to reveal the untapped potential in estimating for restoration companies nationwide. Discover where money slips through the cracks and learn why outsourcing estimates could be the game-changer your business needs. Tune in for invaluable insights that could revolutionize your margins and reclaim precious time for business owners.

Meet Keith Lewis, the owner of The Restoration Entrepreneur and wizard of coaching for restoration business owners. Whether you're just starting out or a seasoned pro, his squad has the magic touch to elevate your business and skyrocket profits. Brace yourself for a game-changing episode where Keith unveils the ultimate strategies to level up your restoration game.Ready for rapid-fire tips to boost your business acumen and profits? You're in for a treat! Grab your favorite drink, hit play, and join us for a deep dive into practical wisdom that could turbocharge your restoration journey. Don't miss out – the keys to success are just a play button away!

Embark on a thrilling journey with Scott Whittaker of "Restoration 1 of Spokane," from cleaning casino carpets in Vegas to owning the #1 Restoration 1 franchise nationwide. Discover his strategies for rapidly scaling to seven figures and the inside scoop on selling a part of his business to Traction Capital. Whether you're a pro or just starting, Scott's game-changing insights will supercharge your restoration game. Tune in to Restoration Pros Unplugged for a concise dose of excellence and expertise!

Dive into the dynamic world of restoration with Matt Sinay, the brains behind "A. Andrew & Sons." Gain exclusive insights as he takes you through his roots in the cleaning industry, the art of transforming a cleaning business into a powerhouse restoration company, and a game-changing strategy for racking up Google Reviews. Whether you're a seasoned pro or just starting out, Matt's tips are your ticket to leveling up in the restoration game. Don't miss out—tune in to Restoration Pros Unplugged for an exhilarating journey into excellence and industry expertise!

Discover the secrets behind Cody Allison's journey from catastrophic adjuster to successful owner of "Generation Contractors" in the restoration industry. Learn how he transitioned, the pivotal role of coaches in setting up his business, and the art of becoming an asset to plumber referrals through education. Cody also shares his key strategy of leveraging relationships with local adjusters to secure more jobs. Whether you're a seasoned pro or just starting, Cody's insights will elevate your restoration game. Tune in to Restoration Pros Unplugged for an exclusive peek into the world where excellence meets expertise.