Podcasts about building billion dollar brands

In this episode, we sit down with Bruce Cardenas, a man whose life has been defined by a commitment to service and excellence. Bruce owns a top level executive security business and has protected some of the biggest stars in Hollywood, top Business Executives, and even the President of the United States. He is also the former Chief Communications Officer at Quest Nutrition, a billion dollar company which specializes in protein bars. Bruce's journey began in the United States Marines, where he first began pursing his dream of becoming a police officer. After visiting California and attending a Career Day, Bruce applied for the LAPD and got in. His experience in the LAPD provided invaluable insights into the security landscape and enabled him to build an exceptional team that would go on to safeguard prominent figures and high-profile events worldwide. He would eventually befriend Shannan Penna, creator of the quest bar, and help her build Quest Nutrition. Eventually, Bruce's expertise as the Chief Communications Officer at Quest Nutrition played a pivotal role in the company's success, leading up to its landmark sale for over a billion dollars. Today Bruce is still working as a reserve for the LA County Sheriff's Dept. and even gets to escort the President from time to time. He still works in private security, he's still helping build companies in the protein snacks market, and now he is writing a book. To Stay tuned for more info on that, Follow Bruce https://www.instagram.com/bruceecardenas/ The @Studio22podcast We have MERCH!!! https://www.studio22podcast.com/ Support the Kane Comic Universe http://kanecomicuniverse.com/ Follow us on social media! https://instagram.com/studio22podcast https://www.tiktok.com/@studioxxiipodcast https://instagram.com/brockohurn https://instagram.com/wmeldman33 https://www.tiktok.com/@brockohurn https://twitter.com/BrockohurnSee omnystudio.com/listener for privacy information.

When Harry Slatkin and his wife, Laura, built Slatkin & Co., they disrupted the fragrance industry by making home fragrances accessible to a wider demographic. Slatkin sold Slatkin & Co. to Limited Brands, which owns Bath & Body Works, in 2005. But he kept his role as executive chairman and president of the company, and eventually took over the entire home fragrance division. After growing the business to $1.3 billion, Slatkin stepped down from his role in 2012. Today, the company does $2.3 billion in home fragrance sales, according to Slatkin. 'When I started, I was entrepreneurial at Limited Brands. [Lex Wexner] let me set up offices in New York, and I had my own team," Slatkin said on the latest episode of the Glossy Beauty Podcast. "As soon as we started hitting $400 million and $500 million [in sales], I was becoming a part of these big teams, and the entrepreneur and the excitement of it starts to leave. … It was no longer what I could call hands-on, for me. I decided, after getting to a billion dollars [in revenue], that it was time for me to step down." Slatkin consulted for Bath & Body Works for three years after selling his company, but at the same time, he pivoted into fashion through a partnership with Tommy Hilfiger. The duo went on to acquire apparel brand Belstaff in 2011. Slatkin is now focused on growing the company's distribution for its current offerings, with no plans to expand to more categories in the near future.

Maxwell Finn is a paid social expert, with years of experience across all the major platforms. He was a big player in the early days of Facebook where he saw massive brands built off of Facebook ads. He sees a similar thing currently taking place on TikTok and the brands that act quickly will win.Video version of podcast: https://youtu.be/_avCAZ3cwf8Maxwell's TikTok: https://www.tiktok.com/@maxwell_finn?lang=en

IN THIS EPISODE, YOU'LL LEARN:02:09 - Kat's rise from being a Hooters waitress at age 18 to being a VP of Hooters by age 26.22:21 - What it was like to be placed at the helm of Cinnabon during the great recession and how she pulled off a miraculous turnaround. 26:40 - Operating principles that can be applied to any business.41:21 - The importance of community while building a brand and so much more!*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.BOOKS AND RESOURCES:Kat Cole's Twitter.Trey Lockerbie's Twitter.Preston, Trey & Stig's tool for picking stock winners and managing our portfolios: TIP Finance Tool.Read the 9 Key Steps to Effective Personal Financial Management.Invest in the $1.7 trillion art market with Masterworks.io. Use promocode WSB to skip the waitlist. See important disclosures here.Transform how you drive business results and connect with customers with Snap AR.Communicate your ideas in the best way possible with Canva.Invest in high-quality, cash-flowing real estate without all of the hassle with PassiveInvesting.Get 20% off on Simplisafe's newest Wireless Outdoor Security system and get the first month of monitoring service for FREE when you enroll in Interactive Monitoring.Trade confidently with BMO adviceDirect. Start trading today with personalized advice with a minimum of just $10,000.Track performance, create custom watch lists, and trade from anywhere with confidence with a BMO InvestorLine Self-Directed account.Join OurCrowd and get to invest in medical technology, breakthroughs in ag-tech and food production, solutions in the multi-billion dollar robotic industry, and so much more.Get access to some of the most sought-after real estate in the U.S. with Crowdstreet.Get into a topic quickly, find new topics, and figure out which books you want to spend more time listening to more deeply with Blinkist. Get 25% off and a 7-day free trial today.Remove uncertainty from your portfolio and receive a steady flow of cash all year round with Farmfolio.Learn about the next big thing – months before everyone else with Trends. Start your 7-day trial today for just $1.Browse through all our episodes (complete with transcripts) here.Support our free podcast by supporting our sponsors.HELP US OUT!Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rick Cesari is a prime example of how relationships and networking can source your continued success. Rick is a pioneer in how to build corporate brands and take them to the next level,  specializing in creating and implementing direct-to-consumer marketing plans that generate robust growth for both businesses and brands. By applying similar direct response strategies and video marketing he has been responsible for helping to create and market many well-known, iconic brands like The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. After 25 years in the industry, he now offers his knowledge in the form of consultations and books. Let’s dive in and learn from the master how you can be building brands like GoPro and George Foreman Grills. Things you will learn in this episode: *[00:01 - 06:41] Opening Segment* * I introduce today’s guest, Rick Cesari * Pioneer in the D2C marketing industry for 25 years * Billions of dollars in sales * Be sure to check out guestio.com ( https://guestio.com/ ) and start booking * Rick gives us some background into his story * Born and raised in North of New York City * Impacted by the death of his father * College experience and path * Consuming knowledge about making money * From biology to marketing * Learning the basics of D2C *[06:42 - 16:49] The Opportunities of Direct Response Marketing* * Rick talks about being open to education * A love for reading * Learning from mentors * Learning the basics of Direct Marketing * You always know where your money is going * A measurable product * The beginning days of Direct Response * Rick’s story with his real estate mentor * Running successful ROI programs * Doing live seminars with a break out product * Turning a slanted grill into into the George Foreman * One of the most successful infomercials in history * 150M Units sold on the first run * Built on relationship * Asked to do marketing for other companies * A word from our sponsor *[16:40 - 24:31] Building Brands like GoPro and George Foreman Grills* * Rick talks about an opportunity that didn’t work out and why * The importance of testing the product * Finding small products that aren’t new * Finding products to advertise * Rick talks about finding GoPro * Rick talks about key relationships that built him up * The single source of success * Learning to develop relationships * Under promising and over delivering * 4 examples of relationships that helped in the long run *[24:32 - 31:37] Closing Segment* * Who you know or what you know? * Both are important - what you know is the foundation as and expertise * Attracting the who through networking * Rick’s practical advice for people who feel they are bad at networking * Looking for the people you need * Asking questions * ThE RaNdOm ROunD * How to engage with Rick * Links below * Final words *Tweetable Quotes:* “When you’re doing direct response marketing, any type of advertising you do is always measurable… Another word for it is called accountable advertising.” - Rick Cesari “I think one of the things that I’ve been able to do in my career is find products when they’re very small but they’re not brand new… What I’ve been able to do is take something small and put a magnifying glass to it through the direct response marketing.” - Rick Cesari “I would say relationships and networking have been the single source of my continued success.” - Rick Cesari *Resources Mentioned:* * The Amazon Jungle ( https://www.amazon.com/gp/product/1631952803 ) * Building Billion Dollar Brands ( https://www.amazon.com/Building-Billion-Dollar-Brands-Spectacular/dp/1599327023 ) Connect with Rick on LinkedIn ( https://www.linkedin.com/in/rickcesaridrtv/ ) , Twitter ( https://twitter.com/rickcesaridrtv?lang=en ) , and Facebook ( https://www.facebook.com/rickcesaridrtv/ ) or at rick@rickcesari.com. Go to https://rickcesari.com/ and start learning how to reel in clients. Did you love the value that we are putting out in the show? *LEAVE A REVIEW* and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast ( https://travischappell.typeform.com/to/kmf5p4 ) and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website a travischappell.com ( https://travischappell.com/ ).  You can connect with me on Facebook ( https://www.facebook.com/travis.chappell15 ) , Instagram ( https://www.instagram.com/travischappell/ ) , and Twitter ( https://twitter.com/traviscchappell?lang=en ). Be sure to join The Lounge ( https://www.facebook.com/groups/byncommunity ) to become part of the community that’s setting up REAL relationships that add value and create investments. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s archived episodes from 2018 that features an interview with Rick Cesari, a brand guru and pioneer in brand-response advertising, who came on Franchise Euphoria to highlight best practices in building your brand identity.   Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his book, “Building Billion Dollar Brands,” debuted in Summer 2018 just after this interview was originally published.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Building Your Brand with Rick Cesari. [2:54] Josh welcomes Rick to Franchise Euphoria. [3:56] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [5:12] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [7:24] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [9:52] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [11:24] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [18:20] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [20:17] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [22:45] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [24:04] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [26:12] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [29:24] Most of your company’s branding happens after the sale which is formed based on the customer experience. [30:14] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [31:39] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:57] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.rickcesari.com Building Billion Dollar Brands (Rick’s book on Amazon) indyfranchiselaw.com/podcast/building-brand-rick-cesari

Chris and Neal discuss all things consumer branding and online marketplace branding and sales with direct advertising pioneer, Rick Cesari. Rick has been a pioneer in the direct response advertising industry since the early '90s and has used brand response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, as well as, "Building Billion Dollar Brands", and the Amazon bestseller, "Video Persuasion". Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa.

Rick Cesari is 63 years old and a long time colleague and friend - and we had some catching up to do since we were both Pioneers of the direct response industry in the '90s.  Rick is best known for his Brand Response strategies to help build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others.  The author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“, Building Billion Dollar Brands. Edited from the original 2-hour conversation.

Rick has been a pioneer in the Direct to Consumer (D2C) marketing industry since the early 90’s. He has used direct response strategies plus video marketing, to help build many iconic brands with products like The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others. Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his book, "Building Billion Dollar Brands" and his newest book, “Video Persuasion,” both now available on Amazon. BUSINESS BUILDING INSIGHTSVideo is a powerful marketing medium if used correctly. It can significantly increase conversion rates when added to your website. People are always curious about what motivated you to start your business. This story will set you apart from the competition. Good authentic testimonials from people who have purchased your product is one of the most powerful marketing tools you can have. Engaging video content can go a long way to convince people to purchase your product. Be you start, organize what you want your video to be about. When doing video, be authentic. People respond best to an honest approach versus something overly polished. Reach people where they are. This direction will help you determine what platforms and media to use. People trust sites with videos. It will add credibility to your brand. RESOURCES MENTIONED Building Billion Dollar Brands (https://amzn.to/3ammMLZ) by Rick Cesari Video Persuasion (https://amzn.to/2R5I4pz) by Rick Cesari CONTACT LINKS Website (http://rickcesari.com/) Facebook (https://www.facebook.com/rickcesaridrtv/) LinkedIn (https://www.linkedin.com/in/rickcesaridrtv/) Twitter (https://twitter.com/rickcesaridrtv) YouTube (https://www.youtube.com/channel/UCDp5-LwBgjvDaymxS5owbJA) Past Guest Spotlight Christine Walsh of Alpha Graphics and Cake and Whiskey (http://giftbizunwrapped.com/episodes/cakeandwhiskey/) Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267) Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1) Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s) Thank so much! Sue

Rick Cesari has been a pioneer in the Direct Response advertising industry since the early 90s, and his Brand Response strategies have helped build many iconic brands that you have probably heard of (like Sonicare, The George Foreman Grill, and OxiClean). He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You”, "Your Marketing and Building Billion Dollar Brands”, and “Video Persuasion”.    Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.   During today’s episode Rick and I talk about video marketing infomercials and video persuasion. More specifically, we dive into how you can use video persuasion among your social media channels in order to boost your marketing.    My big takeaway from this episode is that you need to start getting more video testimonials from your customers and clients.   In this broadcast, Rick and I talk about:   How did Rick get into the career that he’s doing today Why did Rick write his book “Video Persuasion” What was Rick’s process when he did his first infomercial Where did Rick’s inspiration come from when he started these videos What is the secret formula Rick uses in videos to make them more compelling What are “factoids” and how do they create interest What is “social proof” and why is it important Do videos translate into other marketing channels Is storytelling a big part of video persuasion What can you look forward to in Rick’s latest book “Video Persuasion” What information does Rick need to know before he writes an infomercial Why your customers are the best source of information you can have How to get a great testimonial from your customers The importance of an origin story for your business Why you need a call to action in every video How to create good video from a technical standpoint Why you should use video in your email marketing   How to Connect with Rick:   rickcesari.com LinkedIn Facebook Twitter YouTube   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.  

  Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that getsCustomers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska.  He resides with his wife Martha and three French Bulldogs in Seattle, Wa. The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com

Rick has been a pioneer in the Direct to Consumer(D2C) marketing industry since the early 90's He has used direct response strategies to help build many iconic brands, products like, The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and The GoPro camera and many others. Rick's strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his newest book, Building Billion Dollar Brands, is now available on Amazon.

4 keys to making any video perform better Joining me today is Rick Cesari. Rick has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands [...] The post [Ep#267] 4 keys to making any video perform better appeared first on The Ambitious Entrepreneur Podcast Network.

4 keys to making any video perform better Joining me today is Rick Cesari. Rick has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands [...] The post [Ep#267] 4 keys to making any video perform better appeared first on The Ambitious Entrepreneur Podcast Network.

  Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that getsCustomers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa. The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com

Rick Cesari has helped major brands from GoPro to George Foreman build billion-dollar brands through Brand Response advertising and strategic video marketing. His newly-released book, Building Billion Dollar Brands, aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more.   Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Josh introduces today’s guest, Rick Cesari, author of Building Billion Dollar Brands. [2:08] Josh welcomes Rick Cesari back to Franchise Euphoria. [3:28] Rick gives us a recap of some of the businesses he’s worked with over the years. [5:02] Rick’s new book is really about the lessons he learned from working with these companies over the years, and how he identified patterns of tactics that many of them used to grow their brand. [6:32] The first tactic is what Rick calls “always upsell,” which may seem obvious, but is often overlooked when people are faced with customers. [8:12] Josh chimes in that the easiest way to make a sale is to go to people who have already purchased. [9:55] For the second tip, Rick suggests it’s important to learn from other people’s experiences, specifically through books published by people who have achieved the success you want to see. [12:05] Tactic three covers the “Blue Ocean” strategy, which is one that Josh used himself when developing his law practice. [14:56] “If you try to please everybody, you end up pleasing no one.” [15:38] Josh introduces tip four as “the number one rule in sales.” [17:45] Tactic five covers the concept of educating your consumer, which is something Rick really focuses on when launching a new product or service. [21:16] The sixth tactic is establishing credibility with your target audience, the underlying reason for which is being people will always be skeptical of advertising until you give them a reason to trust you. [24:05] Tip seven, using key opinion leaders and influencers, goes hand in hand with the sixth tactic as it is a great way to help establish the credibility of your business. [24:13] Josh notes that tip eight, knowing your customer, is one of the most important things a business owner can do. [25:09] One of the first things Rick does with new clients is set up interviews with proven clientele that usually ends up being testimonial collateral for their business. [26:14] A timeless strategy Rick has employed over the years, which is his tenth tip is having powerful before and after demonstrations. This stems from Rick’s background of using direct response television ads. [28:20] For Rick’s final tip, he suggests the importance of “making the customer the hero.” [32:27] If you want to learn more about Rick Cesari or purchase his book, you can visit www.RickCesari.com. [33:03] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 rickcesari.com rickcesari.com/euphoria franchiseeuphoria.com/building-brand-rick-cesari

Rick Cesari is a branding guru who has worked with Fortune 500 and other major companies such as Clorox, Microsoft, GoPro and The George Foreman Grill to build billion dollar brands through direct response advertising and video marketing. He’s also a celebrated speaker, consultant, and bestselling author. Rick’s upcoming book, “Building Billion Dollar Brands”, was written to put big-brand knowledge into the hands of small business owners, entrepreneurs, inventors, and other independent sellers. Rick’s original plan was to attend dental school, but his career path changed when he took a real estate seminar and his first sale made him $12,000. He transitioned into working with the seminar business and discovered both his innate marketing skills, and the marketing power of direct response videos. Rick leaned into his newfound talents and used direct response TV marketing to promote the Juiceman® Juice Extractor and the Sonicare® toothbrush. He went on to help redesign and remarket a taco maker device into the George Foreman Grill, and the rest is history. Now he works to teach others the marketing skills and strategies he originally pioneered. ————— From the Sonicare® toothbrush to The George Foreman Grill, from OxiClean to GoPro cameras, every huge invention got to where it is today through the power of marketing. But how do you take the great idea you had in your garage one day and turn it into a billion dollar brand? That’s easy; the answer is Rick Cesari. Rick is the marketing guru behind the aforementioned products and many more. Rick was one of the first people to identify the overwhelming potential of direct response advertising, and it was his vision that turned those brands into the easily recognized brand names they are today. In this episode of Absolute Advantage, Rick shares wisdom from his upcoming book, Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure Of Brand Response From Both Sides Of The Marketing Fence. He also discusses how direct response marketing works, what benefits it offers, and what five steps are necessary to turn your marketing into an explosive force. By understanding what turns potential customers into loyal fans, by knowing how to outsource your marketing efforts to the right partners, and by turning your marketing efforts into a call to action, you can build your own billion dollar brand. Listen to the episode and let wisdom from Rick Cesari’s proven record of success work for you! How to contact Rick Cesari: Rick’s Website and Free Giveaways: www.rickcesari.com Rick’s Book Building Billion Dollar Brands: http://a.co/d/jgaLN2W Rick’s Book Buy Now: http://a.co/d/6IX35KV

  Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that getsCustomers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is out. https://www.amazon.com/Building-Billion-Dollar-Brands-Spectacular/dp/1599327023 Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska.  He resides with his wife Martha and three French Bulldogs in Seattle, Wa. The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com

Billion Dollar Branding with Direct Response Marketing Techniques Direct response marketing is a great tool for any business to engage with their target customers and drive immediate action to buy. On today’s part one of a two-part episode series, we are introduced to Rick Cesari, a pioneer in the Direct Response advertising industry. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. Rick is also a best-selling author, speaker and consultant and a brand strategy guru. Here are more key points on today’s episode: His new book called Building Billion Dollar Brands. How he learned marketing firsthand. How you can download The Five Keys to Building a Great Brand from Rick’s website. His marketing experience with big names such as Juiceman, Sonicare and George Foreman Grill. So listen to today’s episode and learn valuable insights about Direct Response Marketing and how it can help your business. 1:36 (Steve introduces today’s guest, Rick Cesari.) 4:07 (Rick talks about his origin story.) 21:42 (How Rick learned marketing by actually doing it.) 27:17 (How to download The Five Keys to Building a Great Brand from Rick’s website.) 39:26 (Rick talks about George Foreman Grill.) 55:30 (Steve shares a story about a time he launched a product with a huge apparent value.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:36 (Steve introduces today’s guest, Rick Cesari.) Steve: You are listening to the Awesomers.com podcast episode number 55. And as the tradition has been well-established, now all you have to do is go over to Awesomers.com/55 to find all the relevant show notes, details, links and in this case a link to the very special book that is being released today by our special guest Rick Cesari. Now Rick has helped major brands including brands you've heard of GoPro, George Foreman Grill and others. Put together these billion dollar brands all through Direct Response Advertising as we like to call it. His current book that he's just released and now available is called Building Billion Dollar Brands and it aims to put valuable knowledge of the big brands in the hands of inventors, small business owners, entrepreneurs of any kind Amazon sellers, E-commerce guys and others to create innovative successful marketing campaigns. Now Rick is a best-selling author, speaker and consultant and he's a brand strategy guru for sure. And we're lucky that Rick today is bringing us his expertise to talk about branding and video marketing and so much more. Today is a very special episode because we're going to do a part 1 episode out of a two part series with Rick and these are both long-form interviews

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Rick Cesari: Video Marketing & Branding Expert! Rick Cesari helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands puts valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more. Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

In this episode, we hear from video marketing expert Rick Cesari. Rick has actually helped major brands like GoPro and George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author – Buy Now and now Building Billion Dollar Brands, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, marketing and storytelling with video.

Do you want to know what it takes to build a billion dollar brand? Do you want to know how the remarkable brand, Go Pro, went from zero to a billion dollars? Do you want to learn how to optimize video content effectively? In this episode, I chat with a bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick Cesari, who has helped major brands from GoPro to George Foreman Grill become a billion-dollar business through Brand Response advertising and strategic video marketing. His upcoming book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, and entrepreneurs.  This was a fun and informative conversation with an entrepreneur who understands the core principles of marketing and how to build a massive brand. Rick was generous enough to hook YOU up with his 4-step formula to create videos that sell like crazy! Click here to download your copy! Connect with Rick www.rickcesari.com On LinkedIn Tweet him on Twitter Follow him on Facebook Rick’s proven 4-step video formula for you to take action on! If you enjoyed this episode, I strongly encourage you to subscribe to my newsletter and the No Permission Needed podcast on itunes, stitcher radio and spotify Thanks for listening, Ozeal

Rick Cesari https://rickcesari.com/ Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.

Rick Cesari https://rickcesari.com/ Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.

Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his newest book, “Building Billion Dollar Brands,” is due out in Summer 2018.   Key Takeaways:   [0:22] Today’s episode features Rick Cesari, a brand guru and pioneer in brand-response advertising. [2:00] Josh welcomes Rick to Franchise Euphoria. [3:02] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [4:18] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [6:30] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [8:58] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [10:30] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [17:26] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [19:23] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [21:51] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [23:10] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [25:18] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [28:30] Most of your company’s branding happens after the sale which is formed based on the customer experience. [29:20] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [30:45] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:11] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 www.rickcesari.com

Rick Cesari is the Founder and CEO of Cesari Media — one of the top brand building and response generating agencies in North America. Rick has been a pioneer in the direct response industry since the early 90s and has used brand response techniques to build many iconic brands. Products like The Juiceman, Sonicare, The George Foreman Grill, and OxiClean. Rick has helped companies like GoPro grow from a startup to over $1 billion in sales. He is the author of two books with his latest entitled, “Building Billion Dollar Brands.” Rick’s latest venture is “Cesari Ignite” where his team helps business owners and CEOs on create strategies, structure, and accelerated growth for their businesses. What you’ll learn about in this episode What makes authentic storytelling a powerful marketing technique One of the first things Rick does when he’s trying to market a new product The best salesperson for your product/service A challenging time that taught Rick to never give up How distribution channels have changed over time but the basic elements of branding & marketing have stayed the same Five keys to building a great brand The power of shifting the focus from the features to the benefits when marketing The Golden Rule of branding Why you need to move on if the marketplace isn’t responding to your product/service The importance of learning from other people’s experiences How to best connect with Rick: Website: www.cesariignite.com Website: www.cesariignite.com/branding Email: rick.cesari@cesariignite.com LinkedIn: www.linkedin.com/in/rickcesaridrtv