The Wellness Business Podcast

Well friends, as the title of this podcast shared, it's our final episode. Believe us when we say today is bittersweet. We have loved creating this podcast during the past 7 years for all of the wellness warriors out there that are working hard to change lives and have the ripple effect in the world that truly makes a difference.    The decision to make this our final episode was not an easy one but the timing feels right because we both have other projects in the works that we want to focus our time on. Creating and producing a podcast is a lot of work, and while we have enjoyed every minute of it over the past 7 years, we're both ready for a new chapter.    In this episode, we're pulling some of our best content out of our podcast library as a simple roadmap for health coaches. Today we're sharing 4 of our very best business building podcast episodes that will outline a simple growth formula appropriate for wellness business owners.   In this episode you'll discover –  Our 4-step blueprint for growing your wellness business as quickly as possible K&K share their reasoning for ending the podcast and how they are feeling about it while recording the final episode Your next step action plan to work directly with us and learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.   Links mentioned in this episode –  Episode 216 – 3 Simple Steps to Nailing Your Niche - https://www.thewellnessbusinesspodcast.com/episode216/   Episode 217 – 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients - https://www.thewellnessbusinesspodcast.com/episode217/   Episode 138 – 5 Free Ways to Grow Your Email List and Promote Your Free Offer - https://www.thewellnessbusinesspodcast.com/episode138/   Episode 240 – How to Sell Without Selling to Fill Your Coaching Programs - https://www.thewellnessbusinesspodcast.com/episode240/   Kathleen's Health Coach Toolkit – https://www.healthcoachsolutions.net/hctoolkit/   Karen's Resource Library of trainings and free downloadable resources - https://www.karenpattock.com/free-download-library/   Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

If you want to stand out on social media, grow your audience, build connections and get clients, video is a must. When you think about who you follow and the people you feel connected to the most, it's most likely those who you get to see on video; that's because it feels like you're seeing them in real time, even when it's a recording.     Most people are nervous on camera, so if this is how you're feeling, you are not alone and today we are going to help you feel more confident with our 5 insider tips.    Here's what you'll discover:  The first step in calming video nerves The easiest way to start utilizing video right now  The #1 thing that will help you improve your videos How to outline your videos to maximize watch time    Whether you are brand new to video or you want to take your skills to the next level, tune in to learn simple strategies you can start using today.        Links/Resources mentioned on the show: Livestream Video Checklist - https://www.karenpattock.com/livestream-video-checklist/   Links/Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want.     There's more than one way to monetize your expertise, and today, we're diving into 4 of them.  We're also sharing examples of each one to give you some ideas if you're looking to branch out a bit and explore other possibilities.     Here's what you'll discover:  4 of the most popular ways health coaches monetize their expertise Options and examples of each format The tech required for each option  Benefits of each format, so you can decide which ones are best for you     If you're looking to expand your reach and leverage your time, be sure to tune in for helpful tips and ideas to get started.      Links/Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Lately we've been evaluating what has been working for us, and fellow health coaches, on social media. When we say ‘working' we're talking about what type of content is helping the followers of health coaches move through a client funnel, from first finding them to actually enrolling in their paid program.    After diving into the data we've discovered that it's as important to have non-business-related posts and personal content as it is to offer resources and ways of working with you. It's also important to be intentional with the type of business-related content that you're posting. That's why we've invited our good friend, Alicia Streger, back on the podcast today. She is an expert in social media content and we always love her insight about the most up-to-date strategies. Today she'll help us dig into this topic even further to help make your posting content as engaging as possible.    In this episode, you'll discover – The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection The type of content that has been proven to increase sales, generate revenue, and transform lives (it's easier than you think)   Let's dive into the 4 types of social media content you should include in your strategy!     Links included –    K&K Content Club Affiliate Link - https://contentandsocialmediaclub.com/~access/a1c1171f/   Coupon Code - SAVE27, (to take advantage of the offer – get your first month for only $27)    Fit Pro Essentials Website - www.FitProEssentials.com     Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Marketing platforms have come and gone, launching strategies have changed from being very formal to a much more casual atmosphere, and social media in general continues to evolve and change.    However, there are some pieces of marketing and client conversion that have remained consistent through the years and that's what we're sharing today which is The Formula for Getting New Clients Consistently in 2024.   In this episode, you'll discover: The 4 main components that make up our business growth formula and how you can implement them into your coaching practice The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of time Why planning ahead, at least 30 days before a launch, can significantly increase the number of clients you enroll during the open cart period   The doors are open to The Wellness Business Accelerator, and you can SAVE $100 through April 25th.     Find out more here:  www.wellnessbusinessaccelerator.com   Links mentioned on this episode: The Wellness Business Accelerator Program - www.wellnessbusinessaccelerator.com   Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?”  That's why we knew we had to dedicate an episode to this topic to make it super simple for you to have a flawless freebie delivery. Each step that we cover builds on the last step and by the time we finish this episode you'll discover that it isn't nearly as complicated or technical as you may have thought.   In this episode, we tackle the technical process necessary to deliver a freebie to a new email subscriber. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.   In this episode you'll discover –  The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery The purpose of a follow-up email sequence and why, when designed correctly, it'll lead to more paying clients Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up   Ready to design your freebie delivery process? Let's dive in!   Links included –  wbwaitlist.com - https://www.thewellnessbusinesspodcast.com/enroll/   Episode 314 - Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies - https://www.karenpattock.com/high-converting-freebies-episode-314/   Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

One of the most impactful ways I attracted clients when I was a health coach was by hosting a monthly live online wellness workshop. It was truly one of the foundational pieces of my marketing strategy back then and in my opinion it's still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs.   In this episode, we delve into the strategy of transforming live online wellness workshops into evergreen assets for marketing and client enrollment. We're covering a common question about pre-recording workshops for an evergreen model, exploring the benefits and considerations associated with this decision.  In this episode you'll discover –  The two most common evergreen workshop options and the pros/cons to each The single most overlooked ‘must-have' before implementing either option to increase overall conversion rates Understanding the benefits and considerations of each approach in terms of list building, conversion rates, and setup complexity. Let's dive in. Grab your earbuds and let's chat all things evergreen workshops. Links mentioned in episode: Karen's done-for-you Workshops - https://www.karenpattock.com/workshops-the-ultimate-fast-track/ Coupon Code: PODCAST25   Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges.  It's easy to feel a lack of confidence when you're starting something new, and it's quite normal, so today we're sharing 5 strategies you can use to boost your confidence as you work on building your business.     Here's what you'll discover in this episode:  One of the top mistakes coaches make that stifle their confidence  The most important thing you can do right now if you want to feel more confident  How to tap into the power of others who understand what you are trying to do, so you have a support system How to get a boost of confidence on the days when you feel like you need it the most   As health coaches, we empower others to make positive changes, but it's equally important to nurture our own personal growth along the way.    Tune in to learn our top 5 strategies for feeling more self-assured as a health coach.            Links/Resources: Wellness Business Accelerator VIP Wait List:  www.wbwaitlist.com   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

We haven't done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either posted in our Facebook groups, on social media or emailed us about.     We have 3 questions we're answering today including: How much content to share without giving away everything for free How we work as business partners when it comes to sharing income, expenses, etc.  Is it better to offer a free or paid in-person workshop       We hope one of these questions have been on your mind too or maybe our answers will help you in the future with some of your plans as you create content to share, run workshops or possibly form a collaboration or partnership down the road.      Links to Resources:    Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people that are perfect for their program.   In this week's episode, we're discussing the lead magnet-niche connection. More specifically how to audit your lead magnet to confirm it is closely aligned with your ideal clients so it's an attractive way of getting them on your email list.    When we work with our clients more often than not we help the coach make tweaks that not only quickly attracts their dream clients but also improves their overall list-building conversion rates within 30 days.    We thought it would be a good idea to share our process with you here so you can quickly do your own audit to improve your list-building results.   In this episode you'll discover: How to determine on your niche to ensure clarity on who you help, how you help, and the transformation you offer The key to align your lead magnet by choosing one that specifically resonates with your niche audience, serving as a stepping stone towards enrolling in your coaching services Our 6-step audit process that you can use to evaluate your lead magnet against five key criteria: awareness of client challenge, relevance to your program, potential for quick wins, connection to your program, and clarity in title and promotion.  The key to monitoring your results for consistency and conversions  Tune in to find out how you can audit your own lead magnet and take the necessary steps to improve it for higher conversions. Links mentioned during the episode: Wellness Business Accelerator VIP Waitlist – wbwaitlist.com 3 Simple Steps to Nailing Your Niche https://www.thewellnessbusinesspodcast.com/episode216/   Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches https://www.karenpattock.com/lead-magnet-template     Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Many of the listeners of this podcast have been building their wellness businesses for years which means that they've also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business.    If you've been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That's completely normal as your list gets bigger.    A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn't opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn't reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her.    It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.   In this episode, you'll discover – A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign Ready to dive in? Let's do this!   Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

You're probably very aware that not everyone is going to be ready to enroll in your 3- or 6-month coaching program as a first step with you. They may have doubts, reservations, or questions and/or they may not be sure about investing their time and money right now. When you have a 30-day program to offer, it allows more people to take a leap of faith and give it a try because it will be more affordable and it's only 30 days - so it's an easy commitment to make.  Once people have completed this shorter program, more of them will be ready to enroll in your 3- or 6-month program because they have just spent a month with you, and they now know you and trust you.    Today, we're sharing 4 key elements that make a 30-day coaching program successful by focusing on addressing the most common problems your potential clients face, providing small wins for them, and creating desire to continue the journey with you.   Here's what you'll discover:  The critical element that is often missing that sets the stage for the success of your entire program How to create momentum and motivation with your program How to create desire for your longer-term program as the next step in the customer journey   Launching a 30-day health coaching program can be a great way to not only address a problem your clients have, but it can also lay the groundwork for a long-term coaching relationship. Tune in to learn how to put this into place.     Links/Resources mentioned on the show: 30 Day Fit and Healthy Jump Start [Done-for-You Coaching Program from Kathleen] https://www.healthcoachsolutions.net/30-day-jump-start/   Episode 341: How to Find Out What Your Ideal Clients Want https://www.thewellnessbusinesspodcast.com/episode341/   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it's important, so what do you do so you feel like you're actually making progress?      We always love having a formula to follow because we feel like there is a plan to guide us in the right direction. If you do too, we think you'll find this episode super helpful because we're sharing a blueprint for a profitable health coaching business.    Here's what you'll discover: How to set clear and actionable goals, so you know where to focus your time and effort A common mistake we see when it comes to reaching your ideal clients that's keeping people from enrolling in your programs 6 proven strategies for marketing your wellness business One of our favorite goal setting and planning apps   Tune in to find out how to successfully navigate running and building your coaching business by following our 4-part blueprint.      Resources mentioned:  6-Part Formula for Growing Your Wellness Business https://resources.healthcoachsolutions.net/6_part     Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message. https://www.healthcoachsolutions.net/niche-marketing-message/     Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

If you ever feel overwhelmed in your business, you are definitely not alone. You wear many hats as a health coach and business owner, so there are going to be times when you feel like it's a LOT!  We've been there too and there are still times we feel overwhelmed, but we're much better at managing it and dealing with it now. Today we're sharing Our Top Tips for Conquering Overwhelm in Your Coaching Business,   Sometimes, feeling overwhelmed can prevent you from taking action or making decisions, so by implementing our 4 tips, you'll feel less stressed and be more productive.      Here's what you'll discover:  How prioritizing tasks can reduce stress and help you get more done  How simplifying can be your best friend How to come up for air when you're buried in a long to-do list    Tune in if you're ready to kick overwhelm to the curb and feel more in control of your business.     Links/Resources mentioned on this episode:   Episode 308: Getting Help Sooner Rather than Later – 5 Steps to Take When Hiring a Virtual Assistant https://www.healthcoachsolutions.net/hiring-virtual-assistant-coaching-business/       Links/Resources:   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

One of the things we hear often from coaches when we ask what's holding them back from reaching their goals – IS tech.  Most often we hear them say that they are not techy or they refer to themselves as tech-challenged.  While having an online business does require a certain amount of tech, the platforms that you do need for the most part are as simple as can be to navigate once you familiarize yourself with the parts that make them work.   That said, we've often found that while we could probably figure out the tech that is challenging us, it isn't always the best idea to spend the time to do so. In a lot of situations hiring a VA to take on that one-off project makes more financial sense than trying to figure it out on our own.  In this episode of The Wellness Business Podcast, you'll discover – A 5-step strategy that will help you determine whether it makes financial sense to stick it out to overcome the tech-challenge yourself or instead, hire a virtual assistant The importance of analyzing the cost implications of choosing between DIY solutions and seeking external assistance A super-simple strategy that allows you to hire someone to help you that won't cost you a single penny The best approach when hiring a virtual assistant to guarantee that you get the results you're looking for within your allotted budget   Okay, time to click into your favorite podcast app and let's dive in!     Links mentioned in this episode:   Free Guide: 10 Steps to Hiring Virtual Support That Save You Time and Money.  https://www.karenpattock.com/outsourceguide/   Virtual Assistant Savvies Facebook Group:   https://www.facebook.com/groups/vasavvies   Link for episode 308 - Getting Help Sooner Rather Than Later; 5 Steps to Take When Hiring a Virtual Assistant https://www.thewellnessbusinesspodcast.com/episode308/     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

AI is everywhere it seems. Many health coaches are using it which is great, but it's crucial to be aware of potential pitfalls and mistakes that are easy to make without even realizing it.    Since tools like ChatGPT are relatively new, it feels a bit like the wild west right now, so we invited our favorite legal expert, Lisa Fraley, to clarify some important things we all need to know and to help us navigate using AI in our businesses.    In this enlightening interview, Lisa shares valuable insights on: 3 main issues and potential areas of concern to be aware of before using AI How to avoid plagiarism and copyright violation (and the difference between the two) The current surprising statistic on the accuracy of medical information being shared by ChatGPT Best practices for using AI safely as a health coach right now What to do if you discover someone has copied your original work   Tune in to this must-listen episode as Lisa provides essential guidance every health coach needs to know.     Links mentioned on this episode:  Lisa's website:  https://lisafraley.com   Lisa's DIY legal templates (affiliate link) https://bit.ly/48TANyh   Lisa's Legal Masterclass that goes into more detail on the topic of AI:  What do I need to Know When Using AI in My Business? https://bit.ly/3vtblAZ

Today we're sharing some behind-the-scenes prep we are doing for an upcoming photo shoot we have coming up in Scottsdale, Arizona. Photo shoots aren't just about the clothes you wear or whether you're having a good hair day. There are several key factors like location, props, etc. that need to be taken into consideration.    We're also diving into a trending topic related to offering a free download on your website. We've seen a trend lately of coaches only having popups on their website vs. a static opt-in opportunity and in this episode, we're sharing why we believe it's important to have both.    In this episode you'll discover –  Our behind-the-scenes tips and strategies to have a successful photo shoot complete with a list of props to make your pictures more interesting A list of places in your local area that make fantastic backdrops for casual photos on social media or B-roll opportunities for Instagram Reels Our recommendations for the best place to locate your opt-in opportunity on your website and whether pop-ups are still a good idea   Grab your favorite headphones and let's dive in!     Links mentioned in this episode: Link to past episode #344 - Top 3 Reasons Why Your Free Offer Isn't Converting Well and How to Fix it - https://www.thewellnessbusinesspodcast.com/episode346   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

A few weeks back I posted a few tips about marketing a wellness business in my Health Coach Client group and one coach shared this in her post…   “Oh my gosh! I struggle for sure at marketing myself! For some reason I randomly cry when I think about marketing myself or practicing. What the heck is that? I'm gonna need to figure that out.”   We often talk about making offers and selling programs without feeling salesy on this podcast, but for some coaches it goes beyond just feeling salesy. Some are actually having physical reactions like nausea, sweating, and in the case of this coach, even crying. On this episode, we want to explore this topic and offer some strategies that we believe will help if you fall into this category.   While imposter syndrome is one condition that can hold you back from marketing your coaching business full on, what we're discussing today is something completely different. It's more of a physical reaction brought about by the feeling of vulnerability. What we want to do today is to explore what's causing that vulnerability.   In this week's episode you'll discover - The real reason you feel vulnerable when marketing your coaching program and why understanding the root cause brings the opportunity to increase confidence Five ways to separate your personal connection from the outcome of every sales conversation and feel really good no matter what answer you receive Why experiencing imposter syndrome is different than marketing vulnerability and how you can conquer both though a single weekly practice     Links mentioned in this episode: Crushing Self-Doubt How to Tackle & Overcome Imposter Syndrome https://www.thewellnessbusinesspodcast.com/episode333/ How to Lead a 1 on 1 Discovery Call that Results in the Client Saying Yes https://www.thewellnessbusinesspodcast.com/episode24/     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Growing an email list full of potential clients is still one of the most effective marketing strategies you can use for your wellness business.  But how do you troubleshoot your free offer when the results aren't what you had hoped?  Since we know this can be tricky to figure out, we're sharing the top 3 reasons why your free offer isn't converting and how to fix it.    In this episode, you'll discover: Our favorite resource for coming up with the perfect title, plus examples you can use Common mistakes made on the landing page that will affect the conversion rate What to include on your landing page for high conversions   Whether you're getting ready to create a free offer or you have one you'd like more people opting in for, this episode will be helpful.    Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

There are a few key elements to creating and running successful health coaching programs, and today, we are covering 3 of the most important ones. When you have a system or process to share that you can also rinse and repeat, your clients will be more successful, and you'll be able to help more people.   In this episode, you'll discover:  Why it's important for you and your clients to have a blueprint to follow How to come up with topics to cover to help your clients get the best results A common mistake that's easy to make (that often causes clients to give up)   If you want to launch a challenge or coaching program for the new year, and you don't have time to create one from scratch, check out the sale Kathleen is having on all of her done-for-you programs through Jan. 11th.    SAVE 40% on ALL Kathleen's done-for-you coaching programs from Jan 9 – 11, 2024.   Use code: JAN2024 for your instant savings.   https://www.healthcoachsolutions.net/store/   Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

You're interested in hiring a business coach to help you build your wellness business. That's amazing and we fully support that decision.   Making the financial and time investment in a business coach can be the path forward to reaching your goals more quickly and with more clarity. It's the idea that working with someone that has gone before you has the organic effect of shortening your learning curve and getting you to the finish line of reaching your goals more quickly than if you tried to go it alone.   We recently wrapped up our fall session of the Wellness Business Accelerator program and realized that some of our students had worked with private business coaches that gave them really bad advice. Ultimately that advice set their businesses back by months and in some cases even years. That's why we knew we had to share this valuable information about hiring a business coach on the podcast so you don't hire one that doesn't understand the health and wellness space.   In this podcast episode you'll learn: Five guidelines to live by when hiring a business coach as a way of choosing a qualified candidate that will be the perfect fit for you and your goals Understand how working with a seasoned business coach can expedite your learning curve, providing you with invaluable insights and shortcuts to propel your wellness business forward sooner rather than later The #1 ‘don't ever let this happen to you' scenario to avoid in any coaching relationship, and what to do to avoid it   Links mentioned in this episode:   How to Hire a Business Coach - Your 5-Point Checklist  www.karenpattock.com/hire-business-coach-checklist     Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

It's easy to think we know what our ideal clients want but oftentimes what happens is we use words and phrases that they aren't using, so there is a big disconnect.  One common example of this we see quite often is thinking something along the lines that our clients want “a more vibrant and healthy life”, when that's not what they're thinking at all because that's very broad and pretty general. They're thinking about something much more tangible, measurable and/or specific, and that's why understanding what they truly want can make all the difference in how many clients enroll in your programs.  People want something concrete if they are going to make an investment.    We're bringing back an episode we did earlier this year that shares 3 simple ways to find out what your ideal clients truly want, so you can - A. Attract more of your ideal clients and B.  Have more paying clients.      Here's what you'll discover:  How to gather helpful insights about what your ideal clients really want Which method will give you the most detailed and in-depth information Examples of questions to ask to get the information you want Where to use the information you gather   Tune in to find out how to you can easily find out the needs and desires of your prospects, so you can dramatically improve your marketing and attract more clients.     Links/Resources mentioned on the show: Kathleen's Ultimate Health Coach Toolkit with Discovery Call Script: https://www.healthcoachsolutions.net/toolkit     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

One of our favorite online tools for our businesses and one that we regularly recommend to our clients is Canva. There is a really good chance that you've heard of it and probably have even given it a try. What we have realized over time though is that most coaches using Canva only use it for 2 or 3 things in their business. There are so many options that they aren't even aware of.   This week we're bringing back a super fun episode that we did over a year ago where we cover 12 Ways to Use Canva in Your Coaching Business. What's even more exciting about Canva is that the free version is so robust, most coaches never need anything more than that for their business. Okay, we won't make you wait any longer. Let's dive into today's BEST OF episode all about Canva. Enjoy!   In this episode you'll discover: 12 ways you can use Canva in your coaching business to create beautiful and professional graphics, resources and presentations The most underutilized tool within the platform that can save you money in your business each month, (think social media scheduling) Where you can get free training videos about how to use each tool within the platform so you get faster and faster each time   Tune in to find out how you can best utilize Canva in your coaching business.   Links/Resources mentioned on the show:   Canva Affiliate Link: https://partner.canva.com/c/3608615/647168/10068   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Coming up with ideas for your content isn't always easy.  We know how it is because we do it for this podcast each week, and we've been doing it for over 6 years now. Sometimes, the ideas come to us very easily, but other times it's like…hmmmmm what should we cover next, so we get it.  If you're ever at a loss for what content to create, this episode will help.   Today we're sharing 5 Ways to Find Content Ideas that Resonate with Your Ideal Clients, so you never run out of ideas again.   Here's what you'll discover: Why creating and sharing your content online is an important part of your marketing strategy One of our favorite secret weapons for topic ideas The strategy that can also help dismantle objections your audience may have   When you refer to the 5 ideas we share, you'll have a long list of topics to cover that your audience will appreciate.    Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

As a way of switching things up here on the podcast, we've decided to dedicate one episode every 4-5 weeks to a real-time conversation between the two of us as friends and business partners. We'll chat a bit about what's going on behind the scenes in our lives at the moment, which could be personal or related to our business. Then we'll discuss one trending topic that's going on in the health coaching space that we think will be beneficial to our listeners. Lastly, we'll wrap up by answering one or two questions from coaches that we've received recently.   We've done over 300 teaching episodes of this podcast so it's time to add another layer to what we share with you and we know how much you all love when we chat about what's going on with us, share funny stories about our friendship and keep it real when it comes to the challenges in building an online business and that's why we're bringing you these more casual conversational episodes. Think of it like we're all hanging out for a chat over coffee.   We're introducing a new format called Takeaway Tuesday where we will blend personal and business updates, trending health coaching topics, and listener questions approximately once per month. We're challenging you to identify which areas of your life are you super courageous in and what areas are you not and how can you balance both How to define boundaries for you as a coach when it comes to your client success and results   Links mentioned in this episode: Professional Mode Facebook Article - https://www.facebook.com/help/2978174759158711   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Hosting a Facebook for your coaching business, can be a great way to build trust with your audience, position yourself as an expert and get new clients when it's done the right way.  In order for your group to work as client generating strategy, there are a few key pieces you need to have in place.    We're bringing back an episode we did earlier this year, and if you have a FB group or you want to start one, AND you want to get clients from it, this will be super helpful for you.   We cover a lot, including: The #1 thing your group must have in place if you want to attract the right members – your ideal clients. What you want to include in your group if you want people to connect with you and trust you as soon as they join. The common missing piece in most groups that is the top reason you aren't getting more clients and how to fix it.     I mention a free resource during this replay, and it's still available for you to download. It's PDF guide called 10 Free Ways to Grow Your FB Group. Part of getting clients from your group, is getting new members on a regular basis, and that's what this guide will help you do. You can get it by going to the show notes page at wbpodcast.com/337       Links to Resources:  Checklist: 10 Free Ways to Grow Your Facebook Group https://resources.healthcoachsolutions.net/fbgroupchecklist     Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Last week a brand new health coach posted a question in my Customer Support  group that I loved because it's a question we often get asked by health coaches. She wanted to know whether it's better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her. In this episode we'll share our 5-step formula for which makes the most sense for your wellness business.   In this episode of The Wellness Business Podcast you'll discover: 5 simple questions to ask yourself to determine if it's better to promote your program or a discovery call for more sales The price cutoff that shouldn't require a discovery call option to enroll new clients into your paid program The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program     Links mentioned in this episode:   Podcast episode about discovery calls - https://www.thewellnessbusinesspodcast.com/episode24/   Karen's wellness workshop sample: https://www.karenpattock.com/workshopsample/     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Most coaches that we speak and work with are all doing their best to dial in on an approach that results in a steady stream of clients enrolling in their paid programs. However, it can feel confusing trying to figure out which approach is the “ONE” that actually works for you and your future clients.   This is a great time to start planning your strategy for the new year. How are you going to kick off 2024 with a bang so that it can be your best year in business yet? One great option is to deliver one wellness workshops each month to help your dream clients get to know you better, learn more about your offers, and enroll in your coaching programs.   In this episode, you'll discover - The concept of a client funnel, from attracting potential clients through free content to narrowing down to warm leads at the bottom all by delivering one wellness workshop each month How wellness workshops serve a dual purpose in the client funnel: attracting new prospects and converting them into paying clients The 6 key elements to a profitable workshop, including establishing, enlightening, educating, entrenching, engaging, and enrolling participants in your program How workshops can be utilized in various ways in a coaching business: as free informational sessions, as fee-based coaching workshops, or as pre-recorded on-demand sessions for lead generation and nurturing Grab your headphones and let's dive in!     Links mentioned in this episode:   Karen's Wellness Workshop: https://www.karenpattock.com/workshops-the-ultimate-fast-track/   Through November 16th, 2023, save 40% with discount code: WELLNESS     Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

The holidays are fast approaching and if you've been trying to figure out what to do for a special promotion for your coaching business, we've got you covered.   In this episode, you'll discover: 5 ideas for promotions to run during the holidays to boost revenue How many days to run your promotion Ideas for bonuses you can use to increase the value and interest in your offer Tips for how to position a program you offer year-round as a holiday special An option of what to do to increase sales in January if you aren't ready to run a promotion in November or December   Tune in for ideas and strategies for planning and running a successful holiday promotion this year.           Links/Resources mentioned on the show:   Kathleen's Done-for-you challenges:  https://www.healthcoachsolutions.net/store/   Karen's Done-for-you workshops:  https://www.karenpattock.com/workshops-the-ultimate-fast-track/   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Imposter syndrome is one of those things that can, and more than likely will, get in your head at almost every stage of your business journey. Each and every time you move to the next level of your business you'll find that it's common for self-doubt to creep in. The good news is that as time goes by, your experience as a business owner will help you recognize the telltale signs of imposter syndrome before it really gets a grip on you. You'll become acutely aware of what situations bring out your unique feelings of self-doubt so you'll be able to recognize and squash them before they slow your momentum. Imposter syndrome, loosely defined, is the nagging doubt that undermines one's abilities, making them feel like a fraud. We're here to help you realize that those feelings are just feelings and not fact. In this episode you'll discover: The most common reasons that new coaches are particularly susceptible to the negative thoughts of self-doubt and imposter syndrome and why over time experience will overcome those feelings once and for all Three easy-to-implement steps to take action on when imposter syndrome is making you feel particularly vulnerable so you can turn things around very quickly and get in control of your feelings The number one reason that wellness business owners experience imposter syndrome more than anyone else and a one-sentence canned response that immediately eases your feelings of inadequacy and puts you back in control of the situation.   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Did you know that by addressing the elephant in the room with your potential clients, you'll enroll more people? By ‘elephant in the room” we mean their objections.  Most people have them as they consider whether or not they should invest in your coaching program or other offer.    When you address these objections head on, you're helping people step right over them rather than pondering them and possibly talking themselves out of it because there is some lingering doubt in their mind. This means you'll have more people enrolling because they have addressed and answered the questions they have that could hold them back from working with you.  Here's what you'll discover in this episode:  The 3 most common objections people have How and where to address objections for maximum impact Why addressing objections head on leads to higher client enrollment Tune in to learn how to use objections to your advantage without being salesy, so you can help people make the decision that is best for them.   Links/Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

We're doing something that we have never done before by sharing the replay of the live training we just did for over 1,000 wellness business owners called 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023.    The training was a huge success, and coaches got a lot out of it, so we decided to make it available here on the podcast. This replay will only be available through October 21st, so set aside some time to listen today if you can. You'll learn a Streamlined Roadmap that Attracts Dream Clients, Grows a Niche-Specific Email List and Generates Consistent Monthly Revenue on Autopilot.   The doors are open to the Wellness Business Accelerator (WBA) through October 21st at 11:59 pm ET.   In the WBA you'll discover the FASTEST AND EASIEST ways to apply marketing strategies that actually work, so you aren't wasting your time on things that do not DIRECTLY GROW YOUR BUSINESS.     You also get support from BOTH of us in a private Facebook group for 8 weeks, which includes livestream Q&A's, so you can get detailed answers, feedback and action steps in real time. No more guesswork or feeling like you're trying to grow your business alone. PLUS, you'll be able to connect with your peers, share ideas and network.   If what you've been doing to fill your programs or get clients consistently isn't working, it's because there are critical missing pieces that need to be in place first.  The good news is that we show you EXACTLY what to do, step by step, so you aren't left to try to figure it all out on your own.    To find out more and join us in the WBA fall cohort, go to:  https://wellnessbusinessaccelerator.com/

Before we share the 3 Pivotal Mindset Shifts of Successful Health Coaches, we have some exciting news to share! The doors are now open to the Wellness Business Accelerator.  We only open enrollment to this exclusive program 1-2 times per year and enrollment is only open until this Saturday, October 21st at 11:59 pm ET.  The Wellness Business Accelerator is our signature program where you learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.   You'll discover the FASTEST AND EASIEST ways to apply marketing strategies that actually work, so you aren't wasting your time on things that do not DIRECTLY GROW YOUR BUSINESS.  Building your wellness business doesn't have to be complicated and consume all of your time. In fact, it can be quite simple when you follow our proven blueprint.   To find out more and join us in the fall cohort, go to:  https://wellnessbusinessaccelerator.com/     We know that the success of any coaching business comes down to the right messaging and marketing strategies, but our mindset plays a role too because it's our mindset that directs many of our most important decisions.   Today, we are sharing 3 pivotal mindset shifts of some of the most successful health coaches we see.   Tune in to learn what they are, so you can start applying them in your business.       Links/Resources: Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

If you're a coach who's struggling to fill your calendar with clients, you're not alone. Many passionate coaches find themselves in this exact situation, despite their best efforts. With nearly a decade of experience coaching coaches just like you, we've identified the top three reasons why you might be facing this challenge. It's likely a matter of fine-tuning many of the things you've already put in place, (not a complete overhaul). Join us as we dive deep into each of these critical elements and provide actionable insights that can transform your coaching business. In this episode, you'll discover: ·      The top 3 critical elements most coaches are missing in their marketing that is causing them to lose out on new clients and additional revenue to their business ·      The added layer you need to consider when defining your niche that makes all the difference between attracting your dream clients, or not ·      The role consistency plays in expanding your network, attracting the right clients, and future opportunities that otherwise would not have been available to you ·      The secret sauce that must be included when defining who your offer is for, how it helps them, and the transformation that it offers If you're ready to take your coaching business to the next level and achieve the success you deserve, let's get started!   Links Mentioned on this episode:  LIVE TRAINING: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023 - http://www.thewellnessbusinesspodcast.com/3secrets/   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Launching is an important part of every successful business. A launch is a marketing campaign that piques interest in an offer that you have, so you can get people interested, excited and ready to enroll in your program or service.  This can be your 1-on-1 coaching, your online program or anything you have to offer your audience.   In this episode, you will discover: The 5 key components every launch must include to be successful Why implementing these key components, a minimum of four times per year can increase sales as much as 25-50% How these strategies can increase launch momentum by making more sales on day 1, thereby, giving you social proof that your program is in demand   Links Mentioned   Webinar Invite: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023 - thewellnessbusinesspodcast.com/3secrets     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

When you hear the words ‘goal setting' does it make you feel a little uncomfortable or does it excite you?  Some people have an aversion to goal setting especially when it comes to their business, so maybe using the phrase “setting intentions” feels better – and that's okay.  It can be easy to avoid setting goals in your business because maybe you don't know what types of goals to set, or you don't' want to be disappointed if you don't reach them.    We think it's important to set goals, so you know if you're on track or not. It's also important, so you can formulate a plan to reach whatever goals you have set – whether you reach them isn't as important as what you put into place along the way and what you learn in the process.   Today, we're talking about setting and achieving purposeful goals for your wellness business, and if you prefer, you can use the word ‘intentions' instead of goals.   What you'll discover:   ·      3 important types of goals to set for your business ·      Our secret for setting goals that are achievable ·      The one goal to set that will help you continue to grow your audience     The beauty of having your own business is that you get to decide how you want to run it, so being intentional with this is key, so that you don't end up with a business that is running YOU – and it all starts with setting goals.           Links mentioned on this episode:   Register for live training:  3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023.    http://www.wbpodcast.com/3secrets       Links/Resources:   Wellness Business Accelerator: www.wellnessbusinessaccelerator.com   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

There is a lot to do when it comes to growing your wellness business, but some things are more important than others when it comes to actually getting clients.  It's easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we're sharing today, it will help you stay on track more, and feel more focused which means making progress faster.   These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects.    On this episode, you'll discover:   5 questions to ask yourself to stay focused and grow your business What to do when you feel pulled in too many different directions How to say yes to only the things you really want to do in your business to see progress faster   When you ask yourself these 5 questions on a regular basis, you'll be blown away at what you can accomplish.        Links/Resources mentioned on the show:   WBA VIP Waitlist – www.wellnessbusinessaccelerator.com      Links/Resources:   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Maximizing your online reach is essential for getting your content in front of a larger audience. When your content can be seen by more people, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.    In this episode, you'll discover:   How to leverage other people's audience to get in front new ideal clients. Ideas for repurposing your content to save time and reach more people. The quickest way to grow your email list while also boosting your credibility. And more   If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started.     Links mentioned on this episode:  Episode 216: 3 Simple Steps to Nail Your Niche as a Health Coach https://www.healthcoachsolutions.net/nail-your-niche-health-coach/   Episode 89: Insider Secrets for Getting Booked as a Podcast Guest  https://www.healthcoachsolutions.net/get-booked-as-podcast-guest/     Links/Resources: Wellness Business Accelerator -  www.wellnessbusinessacclerator.com   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

When you first start your health coaching business the easiest way to begin to enroll new clients is to use the outline that you received through your certification or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.  This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It's a win-win! But there often comes a time, after you've worked with several clients and have more experience as a coach, when you will decide you want to create your own coaching program. It's the natural progression as a coach and for many of us this option makes sense once we have more clarity around the area we want to specialize.  If you believe that you have a coaching program brewing inside of you, but you're not sure how to get started, then you're going to love today's episode where we explore 5 Checkpoints To Know if You're Ready To Create Your Own Coaching Program. In this episode you will discover: 5 checkpoints to know if you're ready to create your own coaching program The benefits of creating your own program as a way of standing out in your niche so that it's easier to attract your dream clients Why adding a group coaching program to your service offerings leads to scalability and efficiency in your practice leaving more free time for other things   Show Resources:   Amy Porterfield's Course Confident Bootcamp Registration - https://amyporterfield.spiffy.co/a/1X7CoB6qpp/608     Links to Resources:    Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Over the years we've read many books that have helped us be better business owners and better versions of ourselves. Some of the books knocked our socks off because they were powerful lessons that came at the right time to help us do things more efficiently.    Today we are each going to share our favorite books. The ones that made an impact in one way or another on us personally or in our business or both. Good books are meant to be shared and we're excited to share our favs with you.   In this episode, you'll discover –  A list of our favorite business and mindset books that made a lasting impact on us and how we show up each day as coaches and entrepreneurs Insight into what we loved about each book and why we believe they will have an impact on you too Personal stories of what we were struggling with and how these books pushed us to change and grow    Links Mentioned   Free training – Planning Your Next 90 Days - https://www.facebook.com/groups/emaillistbuildingforcoaches/posts/821305662519894/     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Surveys and polls are a way to open up the lines of communication between you and your followers so you can dial in on exactly what they want to learn from you in your free content as well as your paid content.   We are firm believers that before you should create any new content for your dream clients, whether that's a freebie or program content, you should first survey them to see what it is they really want.   It's really easy to follow an idea of something you think your audience wants, when in fact they aren't really interested in that topic at all. It's so disappointing when you put something out there that you've been working on and your audience doesn't respond or show any interest. In this episode you will discover: ·      The importance of surveying your audience before creating any new content for your health coaching clients, to ensure that your content aligns with their preferences ·      What surveys and polls are powerful tools for gauging audience interest and preferences by actively involving your dream clients in decision-making processes ·      The key to obtaining accurate survey results starts with surveying your dream clients directly through your email list, private Facebook group and loyal social media followers vs. a general audience that may or may not be interested in your area of expertise ·      Why surveying your audience not only helps shape your free content but also leads your paid program creation by understanding your clients' challenges, interests, and preferred program features     Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

If you want to run a highly profitable online health coaching program, there are a few insider secrets you want to know first.   After running many online programs over the last 10 years, there are a few key lessons that have been learned, and we're sharing 3 of the most important ones with you.    In this episode, you'll discover:   ·      The 3 secrets to know before you run your online coaching program ·      How to create a system you can easily rinse and repeat ·      Why having a specific niche is important to the success of your online program ·      Common mistakes to avoid and what to do instead   Tune in to find out what you want to make sure you have in place to ensure the best possible results for your online program.   Links mentioned on this episode:   30% off Kathleen's Coach with Confidence program Use code: AUG2023 to save 30% through August 16, 2023     https://www.healthcoachsolutions.net/cwcprogram/       VIP waitlist for Wellness Business Accelerator:   https://www.thewellnessbusinesspodcast.com/enroll/     Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Designing the perfect homepage isn't difficult if you have a clear understanding of the purpose that page serves on your website. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own. In this episode we're going to walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have. In this episode you'll discover: The overall purpose of your website homepage so you can maximize your visitor's overall experience, (and keep him/her on your website longer) Our 10-point homepage checklist and how to apply it to your website for better results Why going through this exercise will be an eye-opening experience for you so you'll be able to improve your website marketing message to attract more dream clients   Link for Karen's freebie is: http://www.karenpattock.com/10-point-homepage-checklist     Links to Resources:    Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Wellness workshops are one of the best methods to attract, nurture, and convert your dream customers into paying clients. Today we're going to discuss the 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs. In this episode we're covering Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs   LINKS: Excited about hosting wellness workshops but want to see a sample first? CLICK HERE! KarenPattock.com/workshopsample   Check out my library of 15 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE! https://www.karenpattock.com/workshops-the-ultimate-fast-track/     Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

We hear it all the time – “I know I should show up consistently on social media, but I don't know what to post” or “I want to share helpful content on social media but it takes too much time.”    We totally get it, and if you're nodding your head in agreement with either of those sentiments, you're going to love this episode we're bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.   Here's what you'll discover:  ·      Why it's important to have a variety of posts ·      The 3 different categories of posts you should include ·      5 examples of types of posts you can put on rotation every month ·      How to come up with 30 days or more worth of posts each and every month   It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you. Tune in to learn how.   Links/Resources mentioned on this episode:   Free Guide: Social Media Planning Made Easy - https://resources.healthcoachsolutions.net/socialmediamadeeasy   Links to Resources:  Karen's Facebook Group Karen's Instagram Kathleen's Facebook Group Kathleen's Instagram

When it comes to creating and sharing content for your business, there are two types; Free and paid.    But how to you determine what should be included in your free content such as your freebies, blog posts and videos, and what should be saved for content for your paid programs?    If this question has been on your mind, this episode will be a huge help.   In this episode, you'll discover:   ·      The purpose of your free content and how it plays an important role in your marketing and client attraction strategy   ·      8 popular types of free content you can use to attract your ideal clients   ·      What to avoid doing with your free content   ·      Examples of free content you can start sharing today Tune in to learn how to use both forms of content in your business to get the best results.    Links/Resources mentioned on the show: Episode 117 – How to Easily Navigate the Changes on Instagram with Jasmine Star   Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People   Links to Resources:  Karen's Facebook Group Karen's Instagram Kathleen's Facebook Group Kathleen's Instagram

Conducting discovery calls is critical for health coaches who offer 1-on-1 coaching. It's during these calls that potential clients can see how you can help them and learn about your program. It's also where you get to learn more about what your ideal clients really want and need.  There are a few common mistakes that are easy to make, especially when you're first starting out. We know because we made them too.    In this episode, we're breaking down 4 Common Discovery Call Mistakes to Avoid and what to do instead, so you enroll more clients.   Here's what you'll discover: How to get more qualified people to book calls  How to make it quick and easy for people to schedule  One of the most important things to cover during your calls  What you must do at the end of the call if you want to enroll more clients   Tune in to discovery some of the top mistakes to avoid with your calls, so you'll have more people signing up to work with you.   Links/Resources mentioned on the show:  Kathleen's Ultimate Health Coach Toolkit:  https://resources.healthcoachsolutions.net/toolkit   Links to Resources:  Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

Did you know that bonuses can work with ANY type of offer you have, including one-on-one coaching, online group coaching, or a membership site?   The intention behind bonuses is to make them time-sensitive and only available for a set number of days, so there is urgency involved in people taking action to get access to the bonus.  Karen and I have been using this strategy for many years, and we want to share some of our top secrets with you, so you can use this effective marketing method in your business too.   Here's what you'll discover:   ·      How bonuses can increase sales even when you only offer 1-on-1 coaching ·      How and when to use bonuses the right way to get the best results ·      Different strategies for the timing of your bonuses to maximize sales ·      Examples of different types of bonuses you can use in your health coaching business ·      And more   Tune in to see how you can increase enrollment during your next promotion with this simple strategy.       Links to Resources:   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

As two health coaches turned business coaches that have over 10 years of experience under our belts we thought it would be fun to turn back the clock to discuss what we would do if we were just starting out as new health coaches and had $1,000 to invest in our businesses. In other words, where would we invest those funds, what software would we invest in, and what coaching resources would we purchase in order to get new clients sooner rather than later. In this episode you'll discover:   ·      The top 5 business categories we would focus on when investing the money that would give us the biggest bang for our buck ·      Why it's important to invest in each of the 5 business categories to set you up for success right from the start ·      Our 4-month expense plan that fits into our $1k budget   Tune in to find out how you can a waitlist strategy into your coaching business.     Links/Resources mentioned on the show:   Kathleen's done-for-you health coaching programs: https://www.healthcoachsolutions.net/store/   Karen's done-for-you workshops: https://www.karenpattock.com/workshops-the-ultimate-fast-track/ MailerLite - https://www.mailerlite.com/a/wfw6snnktd   Canva - https://partner.canva.com/c/3608615/647168/10068   Acuity - http://bit.ly/2MSgaIM   PracticeBetter - https://practicebetter.grsm.io/karenpattock1348   Zoom - https://zoom.us/   GoDaddy - https://www.godaddy.com     Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

One of the first things an online business owner needs to tackle is figuring out what they'll offer as a lead magnet to grow their email list with high quality leads. There are a handful of key factors to keep in mind when designing your free offer and in this episode of The Wellness Business Podcast we're sharing how you can supercharge your list building by focusing on 5 vital elements for high-converting freebies. In this episode you'll discover…    ·      The 4 ‘sweet-spot' details to pay attention to when creating a new free offer that will make it a gotta-have it resource for your dream clients ·      The 5 vital elements that every high-converting freebie must have that makes it irresistible in any chosen format ·      Why designing a freebie that is niche-specific and highly valuable, (vs. general health information), is a game-changer for attracting the right people that are perfect for your paid program   Tune in to find out how you can a waitlist strategy into your coaching business.     Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/

We've worked with thousands of health coaches over the years and have noticed that they often try something once and when it doesn't end up giving them the results they expected, they ditch that idea and start over with something new. Today we want to encourage you to stop starting from scratch by implementing our 3 steps to gain momentum in your wellness business.   When you try a new strategy or tactic to attract clients or enroll clients into your paid program it can often feel like an uphill battle. We've experienced this at times ourselves. The strategy sounds good, however, upon implementing it, it feels like a lot of work with less than stellar rewards.   In this episode of the Wellness Business Podcast you'll discover…   ·      3 steps to gain momentum in your wellness business that make implementation easier and yield better results ·      The mindset shift you need to make, (stop throwing the baby out with the bath water), that will save you hours and hours of time and energy ·      How to avoid shiny object syndrome for good so you never let it sabotage your results ever again     Links to Resources Mentioned in This Episode:   FREE DOWNLOAD: The Ultimate Health Coach Success Path Blueprint - https://www.karenpattock.com/health-coach-success-blueprint/   Wellness Business Accelerator: https://www.thewellnessbusinesspodcast.com/enroll/     Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/