Podcast appearances and mentions of thomas barta

Join Vinnie and marketing leadership expert, Thomas Barta, as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of marketingCEO and customer expectationsCreative opportunities About Thomas... Thomas Barta is the world's premier expert, author, and speaker on marketing leadership. A “CMO-turned McKinsey partner-turned organisational psychologist”, Thomas conducts research, including the world's largest study - involving over 68,000 assessments - on what makes for a successful marketer. Thomas is the Managing Director of the Marketing Leadership Institute, the author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill), and the founder of the world's #1 Marketing Leadership Masterclass. Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world's most prominent companies, including over two dozen from the Fortune 500. He holds an MBA from London Business School and a Master's in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).  Thomas is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society. He writes for Forbes, Marketing Week, and his own TryThis.Blog.  He has given hundreds of keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week. Resources mentioned in this episode: Marketing Leadership InstituteSeth Godin's Blog _________________

How are leaders thinking about AI? - Thomas Barta

Nandini is an intrapreneurial Marketer and a collaborative leader with over a decade of experience in Marketing Fortune-500 brands within consumer goods, retail, and e-commerce. She is a global marketer having worked across Asia, Europe, and North America, and has a track record of delivering strong business performance on legacy and turnaround brands. What fires her up is having an impact on consumers' lives, businesses, and society at large. She is a bold & brave leader, who holds the performance bar high but also leads with empathy. She is currently the Global Marketing Director for Smirnoff with Diageo North America. Nandini.  A strong advocate of the importance of leadership in marketing, she is also one of the peer mentors in the Marketing Leadership Masterclass with Thomas Barta & Syl Saller.  In this episode:Nandini's career reflects a deep commitment to the impactful blend of the art and science of marketing, emphasizing creativity and precision to influence consumer behavior positively. Nandini's journey showcases her ability to adapt to various market conditions and regulations, particularly noting the challenges and learning experiences from restrictive marketing environments like India.In discussing marketing strategies, Nandini highlights the importance of local adaptation while maintaining a consistent global brand purpose, especially for global brands like Smirnoff. She explains how different markets necessitate unique communication strategies and how digital channels have become increasingly central in marketing across various regions. Nandini points out the significance of understanding local nuances to effectively engage consumers through appropriate channels, whether it be digital, print, or experiential marketing.Nandini also delves into the role of agencies in creating brand-specific content, stressing the collaborative efforts between global and local teams to ensure brand consistency and relevance. She expresses enthusiasm for the evolving landscape of marketing, which increasingly integrates technology and data to enhance creativity and efficiency. Nandini's approach underscores a commitment to storytelling and emotional connection, essential for building strong, enduring brand relationships with consumers.Here are some key marketing tips shared by Nandini:Emphasize both the art and science of marketing to create impactful consumer interactions.Adapt global brand strategies to accommodate local market nuances.Leverage digital and traditional media effectively to communicate brand ethos and offerings.Collaborate closely with agencies to ensure creative consistency and adaptability across markets.Utilize data and technology to improve marketing efficiency and effectiveness while maintaining a strong focus on storytelling and emotional engagement.

Thomas Barta, Founder of The Marketing Leadership Masterclass

With Thomas Barta. The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader Thomas Barta join me. For his book Thomas carried out the world's largest study - involving over 68,000 assessments – on what makes for a successful change leader. Before writing his book Thomas had a marketing leadership role at Kimberly-Clark (Kleenex) before becoming a partner of McKinsey. As a dean of the firm's highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority. Thomas has given hundreds of change keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week and is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society. Today we chat about Thomas's path into marketing, how being good at marketing is only part of the job we have as marketers, what are the tools we need to manage in this world and to be effective, how to get ideas through an organisation and the importance of operating in the value creation zone. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Kula Ring podcast, we're joined by marketing leadership expert and organizational psychologist Thomas Barta. He's worked with hundreds of companies over his 20-year career to facilitate and lead organizational transformations. On the podcast, Thomas shares how marketers can build better relationships with the C-suite and achieve buy-in on their ideas. Diving deeper, he shares three core gaps that can limit a marketer's potential: skills, power, and trust. We round out the episode speaking with Thomas about future marketing trends, focusing on the importance of data technology.

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and Author of ‘The 12 Powers of a Marketing Leader'. Thomas shares lots of wonderful, practical examples of challenges facing today's marketer and elaborates on some of 12 key skills from his book, including knowing how to influence, having a dream and building credibility. Plus why as a marketer you need to behave a bit more like the finance department, listen to find out why… First published 3rd November 2020. This podcast is sponsored by Labyrinth Marketing https://my.captivate.fm/www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)   Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/) Guest: https://www.linkedin.com/in/tbarta/ (linkedin.com/in/tbarta/)   Resources/brands mentioned in this podcast: 12 Powers of a Marketing Leader – by Thomas Barta and Patrick Barwise https://marketingleadershipmasterclass.com/ (Marketing Masterclass) https://www.mckinsey.com/ (www.mckinsey.com/) Ken Kutaragi https://www.playstation.com/en-gb/ (www.playstation.com/en-gb/) https://www.lg.com/uk (www.lg.com/uk) Syl Saller https://www.united.com/en/gb (www.united.com/en/gb) The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com) 

Co-hosts Melissa Ricci and Michael Bociurkiw chat with European marketing expert Thomas Barta about brand strategy, the influence of influencers, the impact of the pandemic on business and his likes and dislikes. --- Send in a voice message: https://anchor.fm/michael-bociurkiw/message Support this podcast: https://anchor.fm/michael-bociurkiw/support

Break down the silos between marketing, sales and support.Get insights from the world's leading expert on marketing leadership!

In this episode Thomas reveals the secrets to successful marketing leadership, how he used imposter syndrome to fuel his ambition and the 12 power/value creation zone. Who is Thomas Barta? Thomas Barta is the world's leading expert on marketing leadership. A former marketer and McKinsey partner, he has conducted the world's largest studies on marketer's success. No wonder some call him: The Marketers' Coach. He is the founder of the Marketing Leadership Masterclass, with Syl Saller, co-author: The 12 Powers of a Marketing Leader, fmr McKinsey partner & marketer, organizational psychologist, Marketing Academy leadership dean, Marketing Society Honorary Fellow.

How CX Insights Leaders Will Get Leadership Buy-In – by Thomas Barta Thomas is one of the world's premier marketing leadership experts. He studies the unique intersection of customer focus and leadership and he conducted the world's largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader. Thomas is a former McKinsey partner. He is the co-author of the path-breaking leadership book: "The 12 Powers of a Marketing Leader"

For this Marketing Society podcast we have another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network, talking about things of interest to marketers. For this talk marketing leadership thinker, speaker and author and founder of The Marketing Leadership Masterclass and Honorary Fellow of Society, Thomas Barta, shares his thoughts on why marketers must be brave right now. The next Marketing Leadership Masterclass is 15 September 2021 - https://marketingleadershipmasterclass.com/ (head here )to find out more. Read more from Thomas https://thomasbarta.com/blog/ (on his blog) and find him on https://www.linkedin.com/in/tbarta/ (LinkedIn). You can also watch his talk from The Marketing Society 2019 Annual Conference https://youtu.be/Lv3K62wNga4 (here).

Leadership and change go hand in hand. However, we need to make sure it's a positive change. Not only is today's workforce demanding it, but organizations are also finding it profitable. Bill Novelli has spent time in the private and not-for-profit world. Today he is a professor in the McDonough School of Business at Georgetown University and founded and oversees the Georgetown Business for Impact initiative. He joins Kevin to discuss his book, Good Business – the Talk, Fight, Win Way to Change the World. Bill shares examples of organizations making changes to create both social and monetary value. Wherever you are in the organization, you can make a positive social difference. Leadership is not about titles but having the courage in your convictions and the information to influence. This episode is brought to you by… 13 Days to Remarkable Leadership, a free leadership video series based on Kevin's book, Remarkable Leadership. Additional Leadership Resources Book Recommendations: Good Business: The Talk, Fight, Win Way to Change the World by Bill Novelli The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt Connect with Bill Novelli: Website | Twitter | LinkedIn Related Podcast Episodes: Leadership Moxie (and More) with John Baldoni. Lessons for Marketing (and Change) Leaders with Thomas Barta. Doing Work That Counts with Richard Lee. The Mindsets and Habitsets of Leadership with Darrin Gray. Follow the Podcast Don't miss an episode! Follow this podcast through the options below. iTunes Stitcher TuneIn Soundcloud RSS Or your favorite podcast app. Join Our Facebook Group Join our Facebook community to network with like-minded leaders, ask us questions, suggest guests and more. We welcome your wealth of experience and hope you will join us in sharing it with others on their leadership journey. You can join the group here: facebook.com/groups/RemarkableLeadershipPodcast/

In Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and survey on Content Led Marketing trends. Among the topics we explored are: How do you define content led advertising? How many years has the survey been running? How has proportion on content-led advertising changed since last survey in 2020? We also explore the issue of brand safety --what exactly is brand safety in this context? And we preview the World Media Awards which are now accepting entries. In Part 2 of the podcast, starting at 17 minutes in, I talked with leading marketing author and consultant, Thomas Barta. Thomas is one of the world's foremost thinkers, speakers and writers on the subject of marketing leadership. A former McKinsey partner, he co-authored the path-breaking leadership book 'The 12 Powers of a Marketing Leader' and has consulted for some of the world's most prominent brands. In our interview we explore how marketers can build their leadership capabilities among other C-suite executives. Thomas has a number of practical suggestions to do this. We also discuss the popular Marketing Leadership Masterclass that has begun to run in an e-learning format. marketingleadershipmasterclass.com/ Presenter: Alex Gibson Producer: Kamila Lewandowska

In this episode, Paul Frampton talks to the prolific marketing leadership thinker and speaker, Thomas Barta. After starting life as Marketing Director in Kimberley Clark, Thomas went on to run the global leadership program at McKinsey and regularly saw the CMO's he worked for get fired before others around the board table. As a marketer at heart, he then made the decision to commit himself to addressing the lack of leadership focus in the marketing function and to lift up marketing. Thomas’ no-bullshit style shines a light on why it is he thinks that too many marketers ignore the established frameworks for building a brand or pricing strategy and invent their own. In this chat with Paul, Thomas highlights that if your budget is cut as a CMO then you must read the signs regarding a lack of belief; likewise if you are not asked to lead a strategic growth project, there is probably a reason for that. Thomas calls on marketers to consider what their personal “value creation” zone is and to ‘lead’, rather than just ‘do’ marketing. In a similar vein to our previous episode, with Alison Sagar, Thomas also calls out the importance of marketing working closely with finance. This episode is packed with advice for anyone in a marketing role and how they can increase their influence and contribution. A must listen.

Welcome back to Season 3 of the MarketEd Not Live podcast. This week we are joined by a very good friend of the show, the magnificent Mr Tim Elliott. Tim has many strings to his bow, he helps leaders and entrepreneurs to get creative to grow their business, a start-up mentor, an entrepreneur in residence, a lecturer and very recently he has joined the world of podcasts.  Now, all our eagle-eyed, or perhaps more fittingly bat-eared listeners, this isn’t Tim’s first time on the podcast. He is back to talk all things creativity ahead of his performance at MarketEd Live 2021 with his good pal, Tim Chapman.    What you will learn...  How to become more creative  What creativity actually means  How to come up with creative ideas  How to rethink creativity  Tim’s journey from nightclub promotion and marketing to clothing shops, brands and agencies and becoming a teacher and not a doer  Why creativity is so important in marketing  How technology has made it too easy for us to just put something out there without really thinking about it  The 4 Cs of marketing  The importance of diverse and cross-functional marketing teams, involving all areas of the business  The importance of teaching and developing within an organisation to facilitate creativity better  How to teach creativity  How to unleash your creativity  How marketers have adapted creativity during the pandemic  Why brainstorming is a bad idea and the need to banish “yes, but...ers”  The one more rule  The concept of being brave  Resources mentioned in this episode...  https://timelliott.me/ (TimElliott.me)  https://creativemornings.com/cities/dby (Creative Mornings Derby)   https://www.reofmarketing.com/listen (The RE of Marketing Podcast)  https://www.reofmarketing.com/ (The RE of Marketing Bites)  https://www.youtube.com/c/TimElliottuk/featured (Tim and Paul’s Strategy Sessions)  https://marketed.live/blog/marketed-not-live-s01-e02-tim-elliott/ (Tim’s last appearance on MarketEd Not Live)  https://effieblog.com/markritson (Mark Ritson Effes)  https://thomasbarta.com/ (Thomas Barta)    If you would like to get in touch with Tim, the best place to do that is on his social channels.  You can find Tim on https://twitter.com/TimElliottUK (Twitter), https://www.linkedin.com/in/timelliottuk/ (LinkedIn) and https://www.instagram.com/timelliottuk/ (Instagram) where he will be more than happy to answer any and all questions you have on marketing and creativity, even if he is a self-professed grumpy old man. 

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta - Marketer, Masterclass course founder and Author of ‘The 12 Powers of a Marketing Leader'. Thomas shares lots of wonderful, practical examples of challenges facing today's marketer and elaborates on some of 12 key skills from his book, including knowing how to influence, having a dream and building credibility. Plus why as a marketer you need to behave a bit more like the finance department, listen to find out why... Thomas has kindly shared a worksheet to accompany this episode, please contact Vicki@labyrinthmarketing.co.uk for your copy. Sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon Guest LinkedIn https://www.linkedin.com/in/tbarta/  

Thomas Barta is one of the world’s premier marketing leadership experts. He studies the unique intersection of customer focus and leadership and he conducted the world’s largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader.Thomas is a former McKinsey partner. He is the co-author of the path-breaking leadership book: The 12 Powers of a Marketing Leader.As such he is one of the top keynote speakers is marketing and speaks at the top global marketing conference like CMO Summit or Festival of Marketing and at large corporate summits of Google, IBM, Amazon, Adobe, or Cisco.You will learn with this episode:Why Marketing Leaders WANT to become the CEO.Why SaaS marketing is particularly hard.Why Marketing Leadership is fundamentally different from General Leadership.What it takes to be promoted.Which priorities will win your CEOs heartWhat is the role of generating powerful customer insights in marketing leadership!Why the future of SaaS market leaders, in general, is super bright.Get a FREE hardcopy of "The 12 Powers of a Marketing Leader". Just give a 5-star rating and a review comment and you will be one of three winners, who will be called out in Episode 5.Brought to you by: SaaSconversion.io

Leaders at all levels understand you achieve success when you manage for both performance and health. But, how to do you change your organization to achieve that success? Kevin is joined by Bill Schaninger, co-author of Beyond Performance 2.0: A Proven Approach to Leading Large Scale Change and a Senior Partner at McKinsey. Bill and his colleagues found that the companies struggling focused on quarterly earnings. To succeed organizations should place equal emphasis on not only making money but how they make it. The change management strategies Bill shares are based on more than 5 million data points drawn from 2,000 companies globally over 15 years. He recognizes that you need people inside to change, so effective change leaders first create a clear and compelling change story. In this episode, Bill talks about 1. How we help people see the change as personal. 2 Organizational health index. 3. How to use these ideas if you are a middle manager or lead a small company? Additional Leadership Resources Book Recommendations: Beyond Performance 2.0: A proven Approach to Leading Large-Scale Change with Scott Keller by Bill Schaninger The Book of Trees: Visualizing Branches of Knowledge by Manuel Lima Improve your leadership in just 13 days with our video series 13 Days to Remarkable Leadership. Related Podcast Episodes: Lessons for Marketing (and Change) Leaders with Thomas Barta. Leading Change Intelligently with Barbara Trautlein. Helping People Change with Melvin Smith.

On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success. His marketing career spans over 20-years with companies like Kimberly-Clark and McKinsey where he was a Partner.  He was also Dean of McKinsey's Global Leadership Program where he was responsible for training over 1,000 leaders.  So when he talks about marketing, people listen!Episode Links:www.thomasbarta.comLinkedIn: /in/tbarta/Twitter: @ThomasBartaThe 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success

One simple philosophy for success as a consultant is Be Helpful.  Don't make it about selling more tomorrow.  You have to genuinely help and be clear about what help you can give. Thomas Barta primer marketing leadership expert and author of "The 12 Powers of a Marketing Leader" sits down with Peter to help our listeners with advise on marketing, being distinctive, and how keynote speaking can be an opportunity to test new concepts that might one day work themselves into a book.

In this podcast session, I had the opportunity to speak again with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform marketing from a cost centre to a revenue centre. In it, we discussed the topic of marketing enablement, which is an emerging marketing function. Specifically, we consider what it is and how it could help B2B companies align marketing and sales to drive revenue growth. For those not familiar with Debbie, she is a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. Having coined the term “Revenue Marketer” in 2010, Debbie is considered, by many, to be the “original” revenue marketer. Debbie is also a Ph.D. candidate, and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment. Enjoy!   Show Links   Connect with Debbie on LinkedIn About Debbie Qaqish The Pedowitz Group [ARTICLE] What Is Marketing Enablement and Why Do You Need It? — By Debbie Qaqish [VIDEO] Thomas Barta — Keynote: The 12 Powers of a Marketing Leader (2017) [ARTICLE] Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) — By Scott Brinker [ARTICLE] The New Customer Journey Maze: 5 Implications For Marketers — By Kimberly A. Whitler   Books Mentioned   [BOOK] Rise of the Revenue Marketer   People Mentioned   Thomas Barta, Author: The 12 Powers of a Marketing Leader Alex Simoes, Senior Director of Customer Experience Market Adoption at Sysco LABS at Sysco Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Kimberly A. Whitler, Assistant Professor, Darden School of Business, University of Virginia

Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value for their organisation. Learn how to shift the perception of marketing being seen as a … Continue reading MATE 027 – Thomas Barta on how to succeed as a marketing leader The post MATE 027 – Thomas Barta on how to succeed as a marketing leader appeared first on MATE podcast.

In this episode we talk to Thomas Barta, the author of The 12 Powers of a Marketing Leader.

When it comes to leading an organization or a team, you need to be relevant. Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the question: what makes an effective and successful marketing leader? This discussion and lessons learned can be applied regardless of your role in an organization.

Welcome to episode #565 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #565 - Host: Mitch Joel. Thomas Barta recently co-authored the business book, The 12 Powers Of A Marketing Leader - How to succeed by building customer and company value. Barta is a former McKinsey Partner with over 20 years of marketing experience, and considered is a marketing leadership-pioneer. He speaks, writes, and conducts leadership workshops worldwide, while continuing his research into what works in business, leadership and marketing today. Barta's research-based concept of Marketing Leadership brings a new perspective to the world of marketing. It helps leaders develop a top-management view of the marketplace and the organization, so they can shape the C-suite agenda and drive profitable growth. Barta has consulted and been in marketing for over two decades, in 14 industries and in 45 countries. His clients include many of the world's most prominent companies, including over two dozen from the Fortune 500. Currently, he lives in Cologne, Germany. Enjoy the conversation... Running time: 46:58. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Thomas Barta. The 12 Powers Of A Marketing Leader - How to succeed by building customer and company value. Follow Thomas on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #565 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook fortune 500 google itunes j walter thompson jwt leadership leadership podcast management podcast marketing marketing blog marketing leader marketing leadership marketing podcast mckinsey mirum mirum agency mirum agency blog mirum blog mirum podcast social media the 12 powers of a marketing leader thomas barta twitter wpp

Speaker, Writer, Consultant  >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. body .audioplayer.skin-wave.playerid-22145774:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-22145774:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap22145774 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"22145774",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_4799_141",settings_ap22145774); }catch(err){ console.warn("cannot init player", err); } }); On this episode of My Quest for the Best, Thomas Barta talks with Bill Ringle about the difference between doing marketing and leading marketing, and the challenges faced by both CMOs and customer-facing employees alike. Key points that you’ll learn from this interview: What it means to “Walk the Halls” in MarketingPopular Myths still held by senior managersHow a CMO overcame his problems with both agenda and budget.The question every marketer should ask themselvesWhat it means to be in the value creation zone [thrive_accordion_group title="Interview Insights"][thrive_accordion title="Click to Read the Show Notes" no="1/1" default="no"] 1:35 Barta discusses how his Mother was an early inspiration for his young life. 1:40 “She had one principle, and that is, ‘You can always advance.’ Whenever I had a new idea, her best advice was, ‘Go try it.’” 2:00 How growing up in Germany and driving ambulances for civil service prepared Barta for his career. 2:36 [On speaking to people in the fields of marketing and customer relations] - “The main challenge – everybody who does marketing and everybody who worries about customers is facing – is how do be relevant, how do get things done, how to really help customers.” 3:12 “I believe everybody who works with customers or for customers deserves a stronger voice in their organization.” 3:39 “Over 50% of C-suite executives, just surveyed by The Economist, just said they do not believe that marketing drives revenue, which is a problem, because, as a marketer, if you’re not revenue, you may end up being cost.” 4:16 “It’s super important that every marketer who listens asks themselves, “Am I cost or revenue?” 4:49 The story of the CMO and his problems with agenda and budget, and what Barta’s team did to help him overcome these roadblocks. 5:48 [On the importance of removing buzzwords from marketing speech] - “We really stopped the buzzword: “Bingo!” 6:32 “When he started to use the language of the rest of the c-suite…he changed so much [about] what the discussion was.” 6:53 “We need to get marketers into the flow, because that’s where the customer always belongs.” 7:20 Barta describes his inspiration for developing a course and writing his book while working at McKinsey, and how he ultimately decided to do it on his own. 7:34 “What you do when you want to do something at McKinsey like this, you’ve gotta get your act together and find the best practices, tools, research,

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This week Cut The Crap Podcast features the book,"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value," by Thomas Barta and Patrick Barwise. The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. I took 12 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    See acast.com/privacy for privacy and opt-out information.

"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta

Thomas Barta, co-author of "The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value," joins the show. He has concluded, after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today—It's Small Business Saturday! We’re all business. Except when we’re not. Hear this show, and others, at www.focusgroupradio.com and please subscribe, like, and rate The Focus Group on all your platforms of choice. iTunes: apple.co/1WwDBrC Tunein: bit.ly/1SE3NMb Stitcher: bit.ly/1N97Zqu Google Play: bit.ly/1pQTcVW YouTube: bit.ly/1spAF5a Also follow Tim and John on: Facebook: www.facebook.com/focusgroupradio Twitter: www.twitter.com/focusgroupradio Instagram: www.instagram.com/focusgroupradio