The Places We'll Go Marketing Show

David Brewerton, now Group Marketing Director at Monzo, didn't just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK's most disruptive banks.

The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We'll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.We dive deep into marketing psychology explained:→ The sunk cost fallacy→ Social proof (when it works—and when it backfires)→ The Von Restorff effect→ The IKEA effect→ Why the peak-end rule matters for brand experience→ The pratfall effect and showing flaws in marketingWhether you're a brand strategist, marketer, or just obsessed with why we buy what we buy—this is a behavioural science masterclass with one of the best in the game.#MarketingPsychology #RichardShotton #BehaviouralScience #MarketingTips #AdvertisingBiases #CognitiveBiases #TheChoiceFactory #MarketingStrategy #PsychologyExplained #GreatAds

Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose.

TV producers know how to hook audiences and keep them watching — now you can learn how.In this episode, TV producer Izzie Pick Ibarra (Strictly Come Dancing, Dancing with the Stars, The Masked Singer) explains the storytelling strategies and audience psychology behind today's most addictive shows.If you're a marketer, brand strategist, content creator, or anyone working in digital media, this is your behind-the-scenes look at how to craft content that connects, engages, and retains — the same way hit TV shows do it.

Why you keep falling for ads isn't just about clever tricks — it's about how people really make decisions. In this episode, legendary ad thinker Rory Sutherland breaks down why the ads that shouldn't work often do — and why logic, data, and spreadsheets don't explain how influence really happens.We explore the psychology of irrational buying, the death of category advertising, the limits of AI in marketing, and what Rory's unexpected TikTok virality reveals about attention today.

The Data Behind Great Advertising | Les Binet InterviewWhat's the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth.Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketing, how marketing science can guide strategy, and why the best campaigns are backed by data — not guesswork.The Places We'll Go Show is sponsored by StudioSpace and Marketing Skills Trust.

Katie Leeson had the career most marketers dream of—leading Social Chain alongside Steven Bartlett, shaping global campaigns, and becoming one of the most recognised voices in the industry. But after hitting every milestone, she made a bold move: she walked away.

Is AI taking over marketing?

How do you turn a university side hustle into a successful startup? Roei Samuel, entrepreneur, investor, and CEO of Connectd, did exactly that.Starting with student trips and events, he went on to build Real Sport, a platform that scaled to 9 million users before being acquired. Now, as CEO & Co-Founder of Connectd, Roei helps startups secure funding, scale faster, and build stronger investor relationships.

How to disrupt an industry as a small business? It takes more than just a great idea—you need the right strategies to scale, innovate, and compete with industry giants. In this episode, we explore how small businesses can challenge the status quo, leverage technology, and create unique value to stand out in competitive markets. Learn the key lessons from successful entrepreneurs who turned their startups into industry leaders. Watch now!

AI is disrupting jobs faster than ever, and industries are transforming at an unprecedented pace. In this episode, entrepreneur and former Dragon's Den investor Piers Linney shares his insights on how AI is reshaping the workforce, which jobs are at risk, and how businesses and professionals can adapt. From the rise of AI-driven automation to the future of knowledge work, we dive deep into what this technological shift means for careers, industries, and the global economy. Plus, Piers reveals how to stay ahead and leverage AI to your advantage. Don't miss this must-watch conversation on the future of work!

How do you scale a business from the ground up and lead it to global success?Richard Townsend, co-founder of Circuit Street who became the CEO of QA for Workplace Skills, shares his journey, revealing the strategies behind scaling, brand building, and the role of AI in the future of marketing.Plus, his insights on resilience, leadership, and why culture is the key to success. If you're serious about growth—whether in business or your career—this episode is a must-listen!

Ever wondered how to build a global brand, pivot industries, and lead with impact? Greg Levine, Chief Operations and Growth Officer at Vitality, shares his journey from McLaren's supercar business to reshaping insurance. He reveals the power of curiosity, resilience, and mentorship in career success, along with leadership lessons from Formula 1. Plus, a life-changing piece of advice from Nelson Mandela. Packed with insights and inspiration, this episode is a must-listen for anyone looking to grow and lead with purpose.

Ever wondered what it's really like to lead through the chaos of social media and global sales? In this episode, Dara Nasr, former MD of Twitter UK and now VP of Global Sales at WeTransfer, opens up about navigating public scrutiny, embracing vulnerability as a leader, and why resilience comes from truly caring about your team. With stories from inside Twitter's rollercoaster decade and lessons learned from a career shaped by creativity, this is leadership like you've never heard it before. Watch now!

Join us as we dive into an insightful conversation with Lareina Yee, Senior Partner at McKinsey & Company. Discover how generative AI is transforming industries, the surprising career lessons from ballet, and actionable strategies for building inclusive workplaces. Lareina shares her 25-year journey of resilience, innovation, and leadership, offering inspiration for navigating careers in a rapidly changing world.

How does one lead a global agency through change and innovation? Bill Scott, CEO of Droga5, takes us on a journey through his career, sharing how resilience shaped his path, what drives award-winning campaigns, and how the advertising industry is evolving. From pivotal moments to navigating the hybrid work era, this episode is packed with insights and stories that will leave you inspired. Tune in for a masterclass in creativity and leadership!

Discover the secrets of iconic advertising with Sir John Hegarty, founder of BBH and a creative industry legend. From Levi's to Taylor Swift, Sir John shares how bold ideas shape brands and why creativity triumphs over data-driven strategies. Learn his take on marketing, the role of empathy in AI, and why great communication starts with understanding the problem. Packed with insights and inspiration, this episode is a must-listen for anyone passionate about creativity and innovation.

In this episode, we sit down with rugby icon and former All Blacks captain Sean Fitzpatrick—World Cup champion, Rugby Hall of Famer, and one of the most capped players in All Blacks history. Sean shares how he turned his legendary rugby career into a powerful force for global impact. Discover the surprising lessons he's learned about resilience, leadership, and the relentless pursuit of greatness. Plus, get the inside scoop on his transformative work as Chairman of Laureus Sport for Good, where he's changing the lives of at-risk youth worldwide through the power of sports. This is an episode packed with insights from a true legend you don't want to miss!

Get ready for a game-changing episode with Christian Thrane, MD of EE and BT, as he unveils the bold rebrand that's transforming telecom! Discover how EE and BT are moving from just providers to essential parts of your life, with innovations in connectivity, creative campaigns, and even gaming. Christian's journey is packed with insights on what it takes to build a powerhouse brand, inspire customers, and stay ahead in a fast-paced industry. Don't miss this peek into the future of staying connected!

In this episode, Andrew Bloch, a renowned PR expert, and Simon Squibb, an entrepreneur and influencer, discuss the disconnect between traditional education and real-world skills. They share stories of overcoming challenges and finding success, offering insights on resilience, embracing failure, and navigating risks. Tune in for practical advice on rethinking learning, career growth, and pursuing your dreams in today's evolving entrepreneurial landscape.

Get ready for an exclusive deep dive with Natalie Bell, CEO of Manning Gottlieb OMD, as she reveals her secrets to dominating the media world! Discover how Natalie turned her passion for media into award-winning success and transformed company culture, while navigating the fast-evolving landscape of marketing. Packed with leadership tips and industry insights, this episode will leave you inspired and ready to take your career to the next level. Don't miss out—listen now!

In this episode, we talk with Chris Hirst, former CEO of Havas Creative and author of No Bullsh*t Leadership. Chris redefines leadership as a learnable skill, challenging the myths that surround it. He shares insights on building high-performing teams, the power of culture, and transforming failures into opportunities. Whether you're leading a team or aspiring to, Chris offers practical advice on how to lead effectively and unlock potential in any context.

Join us on the Places We'll Go Show as we welcome Richard Shotton, a renowned behavioral scientist and author. Richard shares insights from his bestselling books, "The Choice Factory" and "The Illusion of Choice," exploring consumer behavior and effective marketing strategies. Learn about biases like the sunk cost fallacy, social proof, the pratfall effect, and the Ikea effect, with real-world applications for marketers. Don't miss this masterclass in behavioral science!

In this episode, we sit down with Dhiraj Mukherjee, the brilliant mind behind Shazam. Dhiraj takes us through his colourful childhood, hopping from Delhi to Athens and beyond, before landing at Dartmouth. He shares the rollercoaster ride of creating Shazam, from late-night brainstorms to the game-changing iPhone App Store launch, and finally, the dream-come-true acquisition by Apple. Dhiraj also chats about his passion for climate action and supporting new entrepreneurs. Tune in for a lively conversation packed with insights on tech, tenacity, and making a difference.

Join us for an insightful chat with the legendary Guy Kawasaki! From his time with Steve Jobs at Apple to driving Canva's massive success, Guy shares behind-the-scenes stories and wisdom from his book "Think Remarkable." Learn how grit, growth, and great leadership can transform your life. This episode is packed with practical tips and unforgettable anecdotes. Tune in and get inspired!

Join our marketing podcast as we explore Heather's remarkable transition from marketing to CEO of AXA Health. Discover her customer-centric strategies, leadership insights, and how she navigates the complexities of the health industry. Heather shares her journey, the importance of a strong brand, and her approach to innovation and customer service. Tune in for an inspiring discussion packed with valuable business strategies and lessons from her extensive career. Don't miss out on this expert advice!

Join us as we celebrate the 40th anniversary of Dr. Robert Cialdini's seminal work on influence. In this episode, we explore social proof, the power of advice, the welcome statement, the Ben Franklin effect, and more. Dr. Cialdini shares practical insights on moving beyond one-time exchanges to create lasting influence. Whether you're in marketing, leadership, or just curious about persuasion, this episode is packed with valuable takeaways. Tune in!

Join us as we welcome Alessandra Bellini, former Chief Customer Officer at Tesco, who shares her journey of grit and ambition. Alessandra discusses championing customers, disruption through rigor, and the importance of other marketing levers beyond advertising. She also shares personal stories, including her unconventional entry into the industry, and offers advice on blending instinct, science, and art in marketing. Tune in for invaluable insights from a top industry leader.

In the podcast, Dominic Grounsell, ex-Chief Commercial Officer of Entain Group, shares insights on effectively convincing boards by structuring strategic presentations and emphasizing radical differentiation. He offers career success tips, stressing visibility, preparation, and the value of transferable skills. Dominic discusses the critical role of data in the gaming industry for both commercial decisions and responsible gambling. He highlights the importance of bravery in marketing through informed, bold moves, exemplified by Ladbrokes' shift to high-production lifestyle ads. Reflecting on his personal values and upbringing, he advocates for social mobility and providing opportunities to diverse talent. Ultimately, Dominic focuses on making incremental improvements in business practices and contributing to the development of colleagues.

Step into the boardroom with Mike Soutar, renowned for his role on The Apprentice, as we explore his dynamic journey through technology, media, the arts, and sport. From his pivotal move to London at 19 to navigating the high-stakes world of The Apprentice, Mike shares insights on resilience, innovation, and strategic decision-making. Delve into his experiences on the show, his approach to challenges, and how they shaped his entrepreneurial path. Join us for a captivating conversation on seizing opportunities, embracing change, and crafting success beyond the boardroom.

Join us as we chat with Nikki, Co-Founder and Chief Growth Officer at Genie. Discover how Genie uses AI to revolutionize organizational growth by finding the right talent for the right roles at the right time. Nikki shares insights on overcoming challenges, the evolution from "Friday night problems" to "Monday morning problems," and empowering leadership to avoid becoming "wizards without wands." This episode is a must-listen for those interested in the future of work and AI-driven transformation.

In this episode, we chat with Jon Marchant, Marketing Director at MOJU. Jon shares insights on finding your tribe, fitting into the right culture, and aligning with a meaningful mission. He discusses MOJU's innovative approach to revolutionizing morning routines with health-boosting products. Learn how MOJU is challenging norms, building market presence, and educating consumers on healthier alternatives. Jon's expertise offers valuable takeaways for marketers at any stage of their career.

In this episode, Karen Wilkinson, Marketing Director for UK & Ireland at Evergreen Garden Care, shares her inspiring career journey and insights into the evolving marketing landscape. Discover how embracing change and lifelong learning drive personal and organizational growth. From navigating emerging trends like Gen .ai to unlocking the power of passion in marketing, Karen offers valuable lessons for marketers at all levels. Tune in to explore Karen's colorful career path, her tips for overcoming fear, and the importance of building meaningful connections in marketing. Join us as we uncover the transformative potential of embracing change and seizing opportunities in the world of marketing.

Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her role in brand simplification and her dedication to creating pride within her team and clients. Throughout the discussion, she expressed a deep connection to New York, her adopted home, and emphasized the importance of continual learning and listening in personal and professional growth.

In this captivating episode, join us as we unravel the insightful journey of Zoe Harris, Chief Marketing Officer & Exec Director at On the Beach. Zoe's passion and joy shine through as she delves into the intricacies of marketing strategy and leadership. Throughout the discussion, key themes emerge, painting a picture of bravery, clarity, and impactful decision-making. From the notion of always being in peak performance to the importance of reframing and thinking counterintuitively, Zoe's approach challenges norms and embraces innovation. The conversation highlights the significance of holding firm to principles while remaining open to doing things differently. Zoe's anecdotes about "fuck it" moments and backing oneself underscore the essence of bold leadership and self-belief. Furthermore, her insights on leadership, confidence, and the power of small gestures leave a lasting impression. This episode is a testament to Zoe's remarkable journey and serves as a beacon of inspiration for marketers seeking to make waves in their respective industries.

In this episode, we delve into the world of marketing and happiness with Toby Horry, the Global Marketing Director at TUI. Join us as we explore Toby's unconventional journey in marketing, his core teachings, and the impactful adverts that have shaped his career. From taking the unconventional route to embracing diverse experiences, Toby shares the secret sauce behind his success. We discuss the changing landscape of travel and its impact on people's happiness, along with Toby's personal purpose in spreading joy through his work. Discover how Toby finds balance between work and personal life, and gain insights into the big questions driving his career forward. Join us for an inspiring conversation with Toby Horry, where we uncover the essence of creating happiness in both marketing and life.

Join us for a conversation with Ash Jones, founder of Great Influence, as he shares insights from working with industry stars and mastering authentic storytelling. We discuss self-promotion vs. idea promotion, the risks of social media, and the importance of clarity and consistency in marketing. Ash's passion and unique perspective offer valuable lessons for marketers at all levels. Don't miss this engaging episode filled with practical advice and memorable stories.

Join us for an enriching conversation with Nina Holdaway, Managing Director at Accenture Song, as we delve into the core principles of marketing in today's rapidly changing landscape. Nina shares invaluable insights on the importance of learning, adaptation, and community-building in navigating transformations within organizations. From humanizing marketing efforts to investing in personal and professional development, Nina's perspective offers valuable lessons for marketers striving to thrive amidst challenges. Tune in as we explore strategies for success and the power of optimism in shaping the future of marketing.

Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent in navigating risks. With Catherine's broad expertise spanning diverse industries, this episode offers invaluable insights for marketers seeking to make a lasting impact. Tune in to elevate your marketing know-how with Catherine Newman's wealth of experience and expertise.

Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the future of marketing.

Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous kindness, and the untold stories behind his passion for Superman comics. This episode is a must-listen, promising an enthralling mix of insights, inspiration, and a touch of marketing magic.

Join host Mark and Ritchie in a compelling conversation with marketing veteran and Chairman of the Marketing Skills Trust, Martin Troughton. Delve into Martin's unconventional journey, discussing the industry's dynamics, the interplay between structure and chaos, and the nuanced relationship between brand and performance marketing. Discover the significance of continuous learning, inclusion, and embracing mistakes. The episode concludes with gratitude for Martin's holistic contributions, making it a valuable listen for anyone navigating the complex world of marketing.

Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable connections. Gain insights into the delicate balance of creativity and precision, and discover how Diageo leads in sustainability, from circular packaging to paper bottles. Join us for a journey through the strategic and innovative landscape of Diageo's marketing under Cristina's visionary leadership.

Embark on a journey through Bumble's remarkable marketing with Naomi. From the dating Sunday excitement to a broader cultural movement, discover how Bumble's mission for women empowerment redefines the online dating space. Naomi emphasizes the power of family support, making bold moves, and creating global conferences to inspire others. Explore Bumble's Christmas campaign creativity, advocacy's role, and the importance of innovation with accountability. Uncover the key to marketing success: being people-first and investing in teams. Join us for a brief but impactful exploration of Bumble's marketing triumphs and insightful strategies.

In this compelling episode, we unravel the intricacies of strategic decision-making with Jane Stiller, the visionary Chief Marketing Officer of ITV. Join us as Jane takes us through her journey and shares the art of risk, highlighting the delicate balance between calculated strategy and embracing uncertainty. Explore the pivotal role of ITV X and the insight into how cool, calculated decisions can be the key to success when grounded in a deep understanding of customers and market dynamics. Discover the nuanced approach to risk-taking and the profound impact it has had on ITV's strategic imperatives. Jane Stiller's expertise in turning risks into opportunities makes this episode an invaluable resource for marketers navigating the dynamic landscape of the business world. Tune in to uncover the art of risk through the lens of a seasoned marketing leader.

Discover the impactful work of Jamie and Onside as they navigate the challenges young people from deprived areas face outside the classroom. Jamie shares insights into the transformative role of youth workers, spotlighting Archie's inspiring journey. Dive into the necessity of a mindset shift for underprivileged opportunities, the contagious power of confidence, and the crucial involvement of empathetic employers, all framed within the context of Onside's mission. Join us for a glimpse into 2024, where positive change and youth empowerment take centre stage.

Embark on a transformative journey with our esteemed guest, Dan Ariely, renowned professor and behavioural economist, as he fearlessly navigates disbelief, death threats, and profound challenges. In this riveting episode, Ariely shares insights on resilience, not merely as bouncing back, but as the art of walking through life. Drawing inspiration from luminaries, he reflects on finding ways to dance between life's raindrops, steering through adversity. From overcoming severe burns to contemplating the essence of a good end, Ariely touches on generosity, fairness, and enduring the human spirit. Ariely's shared insights offer hope for positive change, making this episode an unmissable exploration of transformative resilience.

Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trailblazing efforts inspire continued passion for writing and authorship. Join us in uncovering the origins of ground-breaking concepts that now shape the mainstream branding landscape. A privilege to learn from a true visionary!

In this episode, we talk to Oliver, the Founder and CEO of Flight Story, a company that keeps brand at the forefront of what's possible, using the latest in tools and techniques such as AI. Oliver shares his journey from Barnsley, England, to becoming a successful entrepreneur and speaker. He also reveals how he overcame the challenges and opportunities of exponential change in his life and business. We learn from his insights and stories on topics such as the psychological impact of the subliminal messages we receive as children, the difference between being comfortable and being uncomfortable, and the evolution of artificial intelligence from curation to creation. This episode will inspire you to think differently and seize the exponential opportunity that artificial intelligence offers. Tune in and enjoy!

Join Michelle in this episode as she shares her unique perspective on starting 2024 with a lighthearted holiday detox. Michelle emphasizes the importance of setting intentions without constraints, reflecting on her career journey marked by versatility across various agencies and sectors. The conversation delves into her 50/50 career philosophy, her impactful role at Primark driving sustainability, and insights into cultivating a customer-centric market approach. Michelle concludes the discussion with a call for a kinder world, leaving listeners with both insightful and motivational takeaways. Tune in for valuable perspectives on career development and sustainability leadership.