TIME FOR A RESET

Tune in to Time for A Reset"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USAOn this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it's a masterclass in modernizing with purpose.Tune in to learn more about:How to evolve legacy brands while maintaining core customer loyaltyThe "Natural Extension" framework for successful brand innovation Why first-party data capabilities are crucial for modern CPG marketing successHow to authentically connect with multicultural audiencesThe importance of maintaining brand consistency across languages and channelsWhy direct consumer interaction and real-world experience remain critical for modern marketersHow to leverage AI and digital marketing for precise consumer segmentation The strategic approach to expanding distribution channels Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.Support the show

Tune in to Time for A Reset“There's a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-ElevenThe latest episode of  Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Fiona Davis, is live!Fiona Davis steps chats with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven, about how 7-Eleven is turning convenience retail into a hub for experimentation, innovation, and growth.Mario shares how the brand is bridging physical retail with digital precision using tools like the BrainFreeze Collective, cShopper analytics, and an AI-powered in-store radio network reaching 250 million listeners per month. He explains why convenience stores offer an unmatched opportunity for CPG brands to test, iterate, and scale new products, especially for Gen Z audiences.He also introduces the "Movable Middle" targeting framework, explains how breaking down silos unlocks faster collaboration, and highlights how transparency and shared problem-solving are shaping the future of commerce media.What You'll Learn:How Seven-Eleven's integrated toolkit helps brands test, launch, and optimize new products with minimal riskWhy in-store audio advertising is becoming the largest radio network in the US with 250 million monthly listenersThe "Movable Middle" principle for identifying and targeting customers most likely to switch brandsHow AI-powered voice technology enables dynamic, localized audio creative at scaleWhy convenience stores are the ideal testing ground for CPG innovation and reaching Gen Z consumersThe power of combining observed behaviors with declared preferences for more accurate customer insightsHow breaking down organizational silos between analytics, marketing, and research teams drives better resultsWhy transparency and partnership between retailers and brands leads to more successful retail media programsMario Mijares is the VP of Marketing, Loyalty, and Monetization Platforms at 7-Eleven, where he leads innovative efforts across in-store media, shopper marketing, loyalty programs, customer analytics, personalization, CRM, and data monetization. With over 25 years of retail and FMCG experience, including roles at AT Kearney, Coles Group, and Southeastern Grocers, Mijares has pioneered the development of comprehensive customer data tools and analytics platforms that revolutionize the convenience store shopping experience. At 7-Eleven, he has built an integrated suite of tools, including cShopper analytics, the BrainFreeze Collective research panel, and an AI-powered in-store radio network reaching 250 million monthly listeners. His work in transforming 7-Eleven into "the fastest, easiest, cheapest, least risky place to innovate" for CPG brands demonstrates his expertise in leveraging data-driven insights to drive retail innovation and customer engagement.Support the show

Tune in to Time for A Reset"The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Retail Media at Superdrug.The latest episode of  Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Paul Frampton, Is live!Paul Frampton sits down with Paul Stafford, Head of Retail Media at Superdrug, to explore the evolution of retail media networks from bottom-funnel activities to a full-funnel strategy. Drawing from his experience at global brands like Pepsi and Virgin, Paul shares invaluable insights on building effective retail partnerships, the importance of first-party data, fostering collaborative retailer-brand partnerships, and balancing sales and marketing strategies. Paul highlights why the future of retail media lies in brand building rather than just conversion metrics. Here are some key talking points from the episode:A Retail Media ResetBeyond Conversion: Retail Media's Evolution as a Brand BuilderSuperdrug's Global Advantage: The AS Watson ConnectionFrom Brand Marketing to Retail Media: A Career JourneyThe Industry's Progress in Full-Funnel MarketingIn-House vs Agency: Building Retail Media CapabilitiesBuilding Better Brand PartnershipsAI's Role in Retail Media GrowthEssential Skills for Retail Media LeadersKey Takeaways: The Future of Retail MediPaul Stafford is a versatile marketing leader with a proven track record of building iconic brands and driving commercial success across FMCG, Beauty, Telco, and more. With expertise in digital marketing, integrated communications, and retail media, Paul has held senior roles at Superdrug, PepsiCo, and Virgin Media. Notably, he launched Superdrug's Retail Media network and established PepsiCo's first in-house creative agency. Passionate about creativity and innovation, Paul also advises Irish start-ups through Enterprise Ireland. Outside of work, he enjoys trail running and exploring the outdoors.Support the show

Tune in to Time for A Reset"The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares.The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy,Paul Frampton Is live!Paul sits down with Jake Karls, Co-founder and Chief Rainmaker at Mid-Day Squares, a functional chocolate company. They explore the power of authenticity in marketing and emphasize the role of storytelling and building emotional connections while building a brand. Jake shares the unique journey of Mid-Day Squares, a functional chocolate brand that thrives on vulnerability and genuine engagement with its community. They discuss navigating entrepreneurship and creating meaningful customer connections in a crowded, attention-driven market.Here are some key talking points from the episode:The Shift to Storytelling in Marketing  The Birth of Mid-Day Squares  Building Community Through Vulnerability  The Struggles of Traditional Brands  The Power of Emotional Content  Embracing the Entrepreneurship Journey Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a brand known for its innovative approach to healthy chocolate snacks and unique brand storytelling. With a background in entrepreneurship, Jake has significantly impacted the food industry by emphasizing authenticity and emotional storytelling in marketing. Under his leadership, Mid-Day Squares has grown from a direct-to-consumer model to being stocked in nearly 9,500 retailers across North America. Recognized in Forbes' 30 Under 30 and as a finalist for the Ernst and Young - Entrepreneur of the Year, Jake's focus on building community and genuine connections has set a new standard in marketing, encouraging brands to prioritize emotional engagement over traditional advertising methods. Support the show

Tune in to Time for A ResetHow do global brands scale in fundamentally different and culturally diverse markets?"You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies Head at Nestlé.In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with MoKingston, Global Marketing Strategies Head at Nestlé. Join them for an insightful discussion on the future of marketing. With extensive experience at Procter & Gamble and GSK, Mo shares her expertise in balancing creativity and measurable growth. They explore the impact of AI on marketing strategy, the importance of sustainability, and the art of blending global consistency with local relevance. From navigating KPIs to fostering team creativity, this episode provides actionable advice for marketers looking to drive meaningful, sustainable growth in an evolving industry.Here are some key talking points from the episode:Confusing Busyness with Progress  Balancing Short-Term and Long-Term KPIs  Aligning Strategy with ExecutionThe Importance of Unifiers in Global Branding  Creativity as a Business Imperative  Sustainability in Marketing Communications  The Evolving Role of Strategy in the Age of AIMo Kingston is the Global Head of Marketing Strategy at Nestlé, where she leads transformative initiatives that balance creativity with measurable business growth. With over two decades of experience at Procter & Gamble and GSK, Mo is a recognized expert in global branding, sustainability, and marketing innovation. She specializes in aligning strategic goals with impactful execution, ensuring Nestlé remains at the forefront of the industry. Support the show

Tune in to Time for A ResetWhat is the secret formula for sustainable brand growth at Coca-Cola?“Coca-Cola's brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza, President Marketing and Europe CMO at The Coca-Cola Company, In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Javier Meza, President, Marketing, and Europe CMO at The Coca-Cola Company. With nearly 27 years at Coca-Cola, Javier shares invaluable insights on the importance of global perspective, company values, and high-quality colleagues that have shaped his career. Discover why he believes marketing should create meaningful value exchanges and how Coca-Cola navigates the evolving landscape through data-driven strategies and AI innovations. They also explore the future of the CMO role and the importance of continuous learning and vulnerability in leadership. Tune in for thought-provoking discussions that blend creativity with analytics in modern marketing!Here are some key talking points from the episode:How consumers are the ones who are constantly hitting the the Reset Button in MarketingExperiential Marketing and Consumer EngagementInvestment in MarketingUsing First-Party Data for PersonalisationAddressing Audience Planning ChallengesBuilding New Capabilities for Driving ChangeUsing Predictive Analysis to Measure Marketing EffectivenessCombining Human Insights with AI in MarketingThe Evolving Role of CMOsJavier Meza joined Coca-Cola in Europe as President of Marketing and Europe CMO in February 2023. He previously served as SVP of Marketing, Latin America at The Coca-Cola Company and co-founded EXMA Global, a marketing education platform. With a background in chemical engineering and multiple executive education programs, Javier's expertise spans digital marketing, strategic marketing, and leadership. Additionally, Javier has served on the boards of companies such as Solar Coca-Cola, TONICORP, and Jugo's Del Valle-Santa Clara.Support the show

“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it's conversion. If it's away from the till, it's brand building. Sitting on your couch is brand-building; if you're in a shop, it's conversion. “ Dean Harris, Head of Co-op Media NetworkIn this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Dean Harris, Head of Co-op Media Network, to explore the fast-evolving world of retail media. They discuss the neuroscience behind consumer behaviour, the evolution of advertising frameworks, and Co-op's unique approach to measuring impact beyond immediate sales. Dean shares insights on leveraging retail media for brand differentiation and explains how Co-op's model sets it apart. They also delve into the future of AI in retail media, the challenges of upper-funnel advertising, and the leadership qualities required to thrive in this dynamic industry.Here are some key talking points from the episode:Resetting the Advertising AssumptionsMarketing as a ScienceChallenging Media Channel AssumptionsRetail Media and Consumer BehaviourBrand Differentiation and Advertising StrategyFuture of Co-op Media NetworkIncrementality and Industry StandardsThe Role of AI in Retail MediaLeadership Qualities in Retail MediaDean Harris is a dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets. Starting his career in advertising at McCann Erickson, he managed global B2B client portfolios before transitioning to Co-op, where he has spent over a decade enhancing grocery and life services performance. Dean drives growth as Head of Co-op Media Network by leveraging convenience shopping insights and first-party data. Additionally, as Co-op's Enterprise Data Owner, he ensures customer data is handled responsibly.Support the show

“Every time you optimise for something, you're losing out somewhere else. If you're optimising for clicks, you're actually optimizing for people who click a lot. Is that what you really want?”  Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken CompanyIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Nick King connects with Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company. Patrick delves into the challenges of modern advertising, advocating for consumer-first, value-driven approaches over intrusive practices like pop-ups and autoplay videos. He discusses Heineken's strategy for balancing high-quality ad placements, the role of data in driving efficiency, and the importance of inclusivity in hiring. Patrick also shares his insights on AI's impact on marketing, the dynamics of in-house teams, and the value of compassionate leadership in fostering a creative and thriving environment.Here are some key talking points from the episode:Resetting the Marketing Industry: The Days of Intrusive Strategies are NumberedIndustry Responsibility in Digital AdvertisingThe importance of in Quality Content for modern advertisingImportance of Mentorship and Team DevelopmentMedia In-House Team DynamicsData Strategy and Consumer ExperienceThe Role of AI in MarketingCompassion in LeadershipPatrick Zinga is a marketer with over 12 years of experience working in top agencies and client-side roles. He has collaborated with leading companies like WPP, Dentsu Aegis, and Publicis across the FMCG, tech, finance, and travel industries. Patrick's expertise spans digital media, data-driven strategies, and cross-channel activations. With a focus on aligning audiences, data, and creative messaging, his skills include programmatic planning, analytics, audience segmentation, and dynamic creative optimisation, driving impactful marketing results for brand and direct response clients.Support the show

"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado AdsIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Jack Johnson, Head of Ocado Ads at Ocado Retail, UKs popular and preferred online grocer. Jack highlights Ocado's unique position as a leading online-only grocery retailer, emphasizing their innovative use of data and flexible advertising solutions. He stresses the importance of moving away from legacy retail media strategies and advocates for a “test and learn” mentality. He shares insights on their groundbreaking "MPDLab" initiative and how Ocado's comprehensive data approach sets it apart from competitors. Jack also discusses key industry challenges, like a greater need for measurement standardization and the essential skill set for current and future leaders in a dynamic retail media landscape. Here are some key talking points from the episode:Understanding Ocado's Retail Business Innovation in Retail Media to Drive Rapid Product LaunchHow Ocado Ads Sets Itself Apart from Other PlayersThe Need for Flexibility and a Customer-Centric ApproachThe Need for Standardising Measurements in Retail MediaAttributes of a Retail Media LeaderJack started his career at IRI before moving to Dunnhumby in 2015, a global leader in customer data science. After various commercial roles at Dunnhumby, working with P&G, GSK, and L'Oréal, Jack led a programme to develop a new approach for commercializing Clubcard data across a client syndicate. Jack then went on to manage several teams responsible for commercializing Tesco Clubcard data and insight solutions before working directly with the Tesco insight team, managing a group of insight managers and data science teams to advise on the launch of Aldi Price Match and Clubcard prices. Since joining Ocado back in 2021, Jack has led teams responsible for the data monetization of Ocado's wealth of sales and customer data and now leads Ocado Ads, Ocado's retail media network.Support the show

“We have this obsession with the monetary outcome of retail media. And I think if we just focus on that, we'll lose sight of the importance of enhancing the customer journey and experience.” Amir Rasekh, Managing Director of Nectar360In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Amir Rasekh, Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.Amir challenges the narrow view of retail media as merely a conversion tool, highlighting its potential for brand growth when integrated across in-store, on-site, and off-site channels. They discuss the power of data in enhancing customer experiences and the importance of incorporating retail media into a well-balanced marketing mix. The conversation also covers the evolving industry, emphasising the need for leadership skills like continuous learning and creative problem-solving.Here are some key talking points from the episode:Challenging the narrow view of retail mediaThe unhealthy obsession with the monetary value of retail mediaThe value of data in retail mediaChanges in the CPG industry and retail mediaIntegrating retail media into the marketing mixDifferences between the US and UK marketsThe future of retail mediaViewing retail media as part of brand growthAttributes of future leaders in the retail media industryAmir Rasekh is a strategic business leader with over 20 years of experience in fast-paced commercial environments, specialising in loyalty, data, and retail media. Currently leading Nectar360, Amir has played a pivotal role in launching and scaling data-driven marketing businesses. His expertise lies in harnessing first-party data to enhance customer engagement and experience. A former leader at Sainsbury's, Amir excels in building high-performing teams that drive strategic change and commercial growth. He holds a Bachelor of Arts in Marketing and is passionate about delivering measurable client impact.Support the show

“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth ConsultancyIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Ollie Shayer, Omni Media Director at Boots UK; Tash Whitmey, Group Director of Loyalty, Membership and CRM at Tesco; Amir Rasekh, Managing Director at Nectar360; and Ben O'Mahoney, AdTech & Data Partnerships Lead at Ocado Retail.Join them as they discuss the growth of retail media in the U.K. and highlight the key differences between the UK and US landscapes. The panel explores the importance of customer-centricity, the role of ad tech in delivering personalised experiences, and the potential of AI to transform audience building, creative generation, and campaign performance. They emphasise the need for collaboration between retailers and CPG advertisers, focusing on trust, measurement, and innovation while highlighting self-serve platforms' growing role in the retail media ecosystem.Here are some key talking points from the episode:Key differences in retail media in the U.K. and U.S.The evolution of retail media and a focus on omnichannelOverpromising and under-delivering on retail media revenue in the U.S.Achieving a balance between revenue growth and customer experienceLeveraging ad tech for revenue and customer experience optimisationBuilding relationships between CPG companies and retailersHow CPG companies are embracing retail mediaUsing customer data to drive purchases across the marketing funnelThe role of AI in retail mediaPanellist DetailsOllie Shayer is the Omni Media Director at Boots UKTash Whitmey is the Group Director of Loyalty, Membership, and CRM at TescoAmir Rasekh is the Managing Director at Nectar360Ben O'Mahoney is the AdTech & Data Partnerships Lead at Ocado RetailSupport the show

“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're receiving an upper funnel brand building ad or a targeted communication to drive conversion. They just know they're seeing a message. And that's why I feel so strongly that we really need to be one team.” Melanie Huet, President of Brand Management and Innovation at Newell BrandsIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Melanie Huet, President for Brand Management and Innovation at Newell Brands, a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, and more.Join us as Melanie delves into the dynamic world of marketing within the CPG industry, where she highlights the critical need for a unified brand strategy that seamlessly integrates performance initiatives with top-of-funnel marketing. Additionally, Melanie explores how data and technology are strongly making their way into CPG marketing. Melanie also touches on the attributes of tomorrow's senior marketer and the challenges of staying relevant in the marketing industry.Here are some key talking points from the episode:The importance of strategically aligning brand and performance marketingWhy marketers need to be financial stewards of the businessLeveraging real-time data-driven insightsHow marketers can avoid the data trapHow generative AI can supercharge your insightsFuture-proofing your marketing careerMelanie brings over 25 years of commercial leadership experience from top companies like Unilever, Kimberly-Clark, and Kraft Heinz, where she successfully revitalized several iconic brands. Before joining Newell Brands, she served as the first Chief Marketing Officer at Serta Simmons Bedding, leading a transformation from a sales-driven to a consumer-focused approach. Her success in this role led to her promotion to EVP, Chief Commercial Officer, where she oversaw the enterprise revenue and reshaped the sales organization.Support the show

"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMAIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Lara Dewar, CMO of GSMA, an organisation that represents the interests of mobile network operators worldwide.Join us as Lara shares her diverse career in financial services, telecom, and charity, highlighting her work at World Vision Canada. She stresses redefining marketing as a strategic discipline crucial for reputation management and brand stewardship while emphasising the CMO's role in strategic discussions and proving marketing's value. Paul and Lara discuss the challenges CMOs face and AI's impact on the mobile industry. Lara advocates for ethical AI practices and democratising access to innovation. The conversation underscores the importance of CMOs being strategic, visionary, creative to address societal issues, with a focus on continuous learning and networking.Here are some key talking points from the episode:Introduction and Lara's experience in various sectors Redefining marketing as a strategic disciplineThe role of the CMO in ensuring marketing plays a strategic roleChallenges faced by CMOs in a fast-evolving landscapeThe significance of the World Mobile CongressAI's impact on the mobile industry and marketingSustainability in the mobile industryAddressing societal issues in the mobile ecosystemTraits and skills of successful CMOs Lara is an inspiring leader, connector and innovator. With over 20 years of experience across the financial services, energy, charity and telecoms sectors, she has challenged the status quo, leveraged market opportunities, repaired damaged reputations and successfully led through crisis situations.An impactful Executive who combines strategic insight, a deep understanding of purpose and an engaging communication style to connect the vision to the people and deliver meaningful results for stakeholders. Lara thrives in complex environments and is highly adept at building relationships and growing influence across global structures.Her work has included attracting new and innovative Partners and ambassadors such as Meghan Markle, Twitch, Universal Music, and Omaze.Support the Show.

"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at BelivIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Reinaldo Padua, Chief Brand Officer at Beliv  a company creating magic with products customised for the Latin American market.  . Join them as they discuss the importance of building powerful brands that can command future growth, the role of AI in marketing, the importance of data in CPG marketing, and the significance of motivation and purpose when working with millennials.Reinaldo advises focussing on leading indicators of growth and profitability and combining these with lagging indicators to demonstrate brand investment value to stakeholders. He stresses staying close to cultural shifts to connect with diverse demographics and mentions using AI tools for data analysis. He also explores AI in content generation, especially for brands with low budgets.Here are some key talking points from the episode:The need to focus on leading indicators of future growth and profitabilityThe importance of combining lagging and leading indicatorsUsing leading indicators and data analytics to drive marketing decisionsThe importance of staying updated in the rapidly changing field of technologyThe shift towards personalisation and the use of AI to process big dataAI as a tool to amplify and empower marketersStaying aligned with cultural shifts and consumer demographicsAI's evolving role in marketing, automating presentations, analysing data, and creating contentReinaldo is the Chief Brand Officer at Beliv Company, a bevtech present in more than 30 countries in the Americas and around the world, with the mission of fulfilling the needs of consumers worldwide through healthy products and winning value propositions rooted in a Latin American DNA. Reinaldo is an experienced global marketing leader passionate about growing consumer-oriented brands and businesses. He is energised by tackling complex business issues and solving them with holistic, disruptive, yet pragmatic solutions. He has more than 20 years of experience leading the development of growth, marketing, and commercial strategies for global food, beverage, QSR, and telecommunications brands in over 40 different countries. He is energized by tackling growth challenges from a holistic, disruptive, and pragmatic perspective alongside agile and innovative teams.Throughout his career, Reinaldo has had the opportunity to drive positive changes in global companies like Procter & Gamble, Kraft Foods, AT&T, Zyman Group, and Coca-Cola, thanks to portfolio strategies, segmentation, innovation, and digital marketing.Support the Show.

"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time." Ollie Shayer, Omni-Media Director at Boots UK.In this episode of Time For a Reset Marketing Podcast:  Insights from  Global Marketers, brought to you by CvE Consultancy, host Paul Frampton connects with Ollie Shayer, Omni-Media Director at Boots, the 175-year-old UK health and beauty retailer and pharmacy chain. Join them as they discuss the fascinating role of an Omnichannel Media Director and how they balance art and science in marketing.  Explore the impact of technology, data-driven strategies, and AI on the industry while gaining valuable insights into creating personalised experiences, the role of data in product marketing,  and the responsibility of companies like Boots in safeguarding their customers' data to maintain their customer trust.  Here are some key talking points from the episode:Introduction and Role of an Omnichannel Media DirectorBalancing Art and Science in MarketingOllie's view on how companies should incorporate AI and GenAI to their marketing efforts The importance of a test and learn mindset when it comes to learning new technologiesResponsible Use of Data and Customer TrustRelationship Between Marketing and TechnologyImplementing New Technology and Finding Trusted AdvisorsListen to this captivating conversation between Paul Frampton and Ollie Shayer. It provides advice for future CMOs and a glimpse into the evolving retail industry.As the Omni-Media Director at Boots UK, Ollie Shayer brings over 20 years of expertise in the media industry, spanning FMCG, retail, and e-commerce across Europe, the US, LATAM, and APAC regions. At Boots, Ollie is at the forefront of driving a consumer-centric, omnichannel media agenda, overseeing both the consumer media strategy and the retail media group.Ollie is recognised as a thought leader in the industry, a sought-after keynote speaker, and a presenter at prestigious global events. The industry has recognised his work, and his accolades include being named New Digital Age Brand Hero 2023, the PMW Power 100 in 2023 and 2024, and Campaign's 40 Under 40 award in 2024. He is also a member of Future 100 Media Club.Support the Show.

“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at CircanaIn this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Dean Harris, Retail Media Leader at Co-Op Media Network; Ollie Shayer, Omni Media Director at Boots UK; Carl Carter, SVP of Media & Analytics at Circana; and Jill Orr, Managing Director Enterprise EMEA at Criteo, to discuss the hot topic of retail media. Join them as they discuss the rising interest in retail media and the driving factors behind this growth. Learn about the importance of high-margin revenue for retailers and the significance of understanding buyer behaviour. Discover how retail media can target precise audiences, measure and reassure advertisers, and improve consumer understanding.Here are some key talking points from the episode:Driving factors behind the growing interest in retail mediaGrowth drivers for Co-Op Retail Media NetworkThe significance of understanding buyer behaviourThe ability of retail media to target precise audiencesCollaboration between brands and retailersThe differences between the US and UK approaches to retail mediaTaking a longer-term perspective on retail mediaDean Harris is the Retail Media Leader at Co-Op Media NetworkOllie Shayer is the Omni Media Director at Boots UKCarl Carter is the SVP of Media & Analytics at CircanaJill Orr is the Managing Director of Enterprise EMEA at CriteoSupport the Show.

“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael SmithIn this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Public Radio, which is a non-profit media organization. Join them as they discuss the challenges of brands taking stands on social issues, the role of brands in supporting underrepresented groups, and the impact of technology on marketing. They emphasise the importance of staying connected and relevant to consumers and adapting to new tools and technologies. Don't miss out on this insightful conversation to stay ahead in the dynamic landscape of marketing!Here are some key talking points from the episode:The challenges and importance of brands taking stands on social issuesThe role of brands in serving and supporting underrepresented groupsBalancing core audience values and broader social responsibilityThe impact of technology on marketing, including AIUnderstanding consumer behaviour and avoiding getting stuck in a bubbleThe evolving role of CMOs and the need for continuous learningThe importance of flexibility in adopting emerging tools and technologies Michael is an accomplished executive and recognised thought leader in brand marketing, content development and production, OTT digital streaming, and podcasting. He is highly regarded for providing strategic vision and inspirational and collaborative leadership in the development and launch of media content while continually leveraging the new ways people consume content.As the Chief Marketing Officer at NPR, he leads the organisation's brand marketing, audience growth, and consumer product initiatives. He has introduced several impactful and award-winning campaigns for NPR Podcasts (“More Voices, All Ears”) and NPR Brand (“What You Hear Changes Everything”) that increased brand awareness, familiarity, and engagement among younger and more diverse audiences. Michael has over 30 years of experience in entertainment, brand marketing, content, digital, and revenue-generating brand extensions. He has also led marketing teams at companies like Scripps Network Interactive and Food Network.Support the Show.

“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars SilberbauerIn this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at Cannes Lions Festival 2024, including Lars Silberbauer, Philippa Tilley, Jerry Daykin, Fiona Davis, and Stephani Estes. Join them as they discuss the growing concern around digital overconsumption and the need for more balanced experiences with technology, sustainability in marketing, and the democratisation of tools like AI. They also explore the role of marketing in driving growth and creating value, emphasising the importance of creativity that drives results and the need for marketers to focus on metrics that demonstrate business impact.Here are some key talking points from the episode:Worries over digital overconsumptionSustainability in marketing, including the relaunch of old phonesWhy the democratisation of tools like AI will help smaller companies succeedThe need to move beyond the deprecation of cookiesAccurate measurement practices in marketingLars Silberbauer is the CMO of HMD & Nokia Phones, and is known for leading digital transformations for world-renowned brands.Philippa Tilley is Head of Brand, Radiant & Care at Unilever, and has nearly twenty years experience across marketing strategy, brand craft, and innovation development. Jerry Daykin is the Fractional Digital Transformation, Partnerships & Responsible Media Lead at PepsiCo, and Fractional Chief Marketing & Strategy Officer at Adfidence. Fiona Davis is Global VP of Growth at CvE, and helps customers build scalable marketing and media strategies to drive their business growth goals. Stephani Estes is Chief Media Officer at Goodway Group, a prominent marketing agency. Support the Show.

Welcome to Time for a Reset: The Marketing Podcast with Global Leaders, where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.In this special episode, we look at what different senior marketers would like to RESET in marketing. From the dynamic intersection of purpose and profit to the transformative power of marketing in today's digital landscape, this episode blends the art of brand purpose with the science of business-centric strategies. We'll dissect the complexities of marketing jargon, advocate for simplicity, and discuss the evolving role of marketing in fostering customer well-being and long-lasting relationships. Join us as we also address the creative reset needed to enhance storytelling, the saturation of media in consumer spaces, and the critical need for accurate cross-channel measurement. Stay tuned for an insightful episode that promises to reshape your vision of the Future of Marketing.Support the Show.

Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the role of AI in marketing, and the attributes of the future CMO.“The changes that have been made by Google and Apple are both challenging and beneficial. They're challenging because they make it harder to understand what's happening in your marketing, but they're beneficial because they force us to get better.” Ben CarterIn this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practice Lead at CvE Consultancy, connects with Ben Carter, Global Chief Customer and Marketing Officer at Carwow, a leading retailer of new and used cars.Join them as they discuss:Ben's marketing reset: The importance of cross-channel measurement in marketing in the face of the cookies' demiseScaling challenges for startups and small companies and the importance of a granular view of marketing performanceThe impact of changes made by Google and Apple on marketing strategiesData-driven decisions and understanding the full funnel effect of marketing channelsMeasuring Marketing performance with attribution models and customer surveysThe importance of content marketing and the use of social media channelsThe role of AI in marketingA look at the toolkit of tomorrow's CMOAt Carwow, Ben is tasked with revolutionising how consumers buy and sell cars. Prior to joining Carwow in October 2022, he worked in executive marketing roles for several of the UK's biggest digital businesses, including Purplebricks, Just Eat, and Betfair, to drive growth, build their brands, and accelerate their digital transformation. He is also Chair of the Lily Foundation, a charity dedicated to raising awareness and finding a cure for mitochondrial disease, and the Director of Women in Football.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Caroline Harrison, Director and Head of Digital Marketing at HSBC UK.  You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Caroline's marketing reset: Simplify marketing jargon for more effective communicationPivoting marketing from a cost centre to a revenue enginePrioritising tasks for greater efficiency and effectivenessThe relationship between performance and brand marketingThe role of measurement and attribution in driving informed decisionsRight housing: The fine balance between in-house and outsourced marketing activitiesPeople who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that digital performance is underpinned by tangible and measurable results. Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline's 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK. The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy,  connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Aparna's marketing reset wish: Aligning purpose and profit in marketingThe need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.The role of marketing technology and data in building e-commerce capabilitiesA shift in the buyer-seller relationship between CPGs and retailers and the role of retail mediaAn industry shift toward data-driven decision-makingConnecting upper and lower funnel activities to better understand data attributionAparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and  Lipton.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Nic's marketing reset wish: A focus on measurementBuilding a robust measurement frameworkNic's secret sauce for scaling and motivating online teamsThe intersection of brand and performance marketingThe evolving role of CMOsDriving personal growth with an endless loop of adaptability and staying curiousNic brings 20 years of experience across a broad spectrum of e-commerce areas, including marketing, data privacy, web design/development, UX, CRO, and analytics. He has a proven track record of delivering growth and works as Head of Digital Marketing at Lloyds Banking Group, the UK's largest retail bank.His role includes managing an agency and client hybrid team and supporting the effective delivery of a substantial marketing budget. Nic is tasked with delivering a cross-channel, multi-year digital marketing transformation covering Measurement, Adtech, Martech, Data Consent / Privacy, and Channel Optimisation. His previous roles include Head of Digital at MBNA and User Experience Manager at Claire's Accessories.The full transcript is available here. Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:The shift from revenue-centric focused marketing to one that enriches customers' livesBalancing profit and purpose: prioritising customer well-beingThe role of marketing in brand storytelling and community connectionThe importance of data-driven marketing in measuring impact and driving decision-makingThe importance of contextually relevant advertising: bringing product marketing mindset to retailEvolution of the CMO role toward data-driven decisions, managerial influence, and personal growth.Francisco Bram is Vice President of Marketing and Customer Insights for Albertsons Companies. Francisco believes marketing should play a role in leading the discussion internally around prioritising customer well-being and  leads  the development and launch of “Sincerely Health”, a digital platform which has already netted over one million customers. Francisco has over fifteen years of experience growing brands, products, and customers across tech, health, and retail. Throughout his career, more than $5B in topline revenue has been directly attributed to his marketing efforts.Francisco has been recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor. With a growth mindset that allows him to innovate, take risks, and push boundaries to achieve breakthrough results, Francisco believes that the only constant in life is change.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:HMD Global: Using innovative tech to bring Nokia back to lifeThe role of sustainability in product developmentIntegrating brand and performance marketing with measurement modelsAccelerating ideation and product development with AITomorrow's multidisciplinary CMO: Skilled in AI and culturally awareYes, but is it relevant today? Questioning past practices in marketingLars Silberbauer is considered one of the world's leading thought leaders for all things marketing, digital, and social. His CV is jam-packed with leading digital marketing roles at global and legacy brands. Currently, he is the Chief Marketing Officer at HMD Global and Nokia Phones.  Lars has also been the Global Head of Brand, Marketing, and Digital at the Olympics  (IOC), the Senior Vice President of Viacom, a digital studio branch of MTV, and the Senior Global Director of Digital at The LEGO Group.The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios,  a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss the importance of storytelling in the digital market, and Jasmine shares her experiences and insights on customising content strategies for each audience segment and platform. She highlights how taking calculated and calibrated risks can yield unexpected wins that accelerate your career growth.  They further explore how BBC Studios has stayed relevant in the UK and US markets and explore the integration of marketing and content strategy. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Winning by customising content for the medium and audienceHow a legacy production company creates viral content on TikTok and SnapchatThe role of an open and inclusive culture in fostering innovation Aligning decision-making with data and creative instincts Advice for young professionals Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, is an award-winning digital specialist with over fifteen years of experience in London and New York, both in-house and agency side, working with blue chip brands such as The New York Times, Hulu, and BT. She has substantial experience driving digital transformation and developing brands' digital footprint, focusing on relevance, reach, and revenues. The full transcript is available here.Support the show

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK's largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the Partnership has operated as a force for good with the core objective of developing fair and sustainable relationship with all stakeholders, including customers, suppliers, and communities. The engaging discussion covers Tom's role in creating new data-led customer propositions and capabilities for the group's brands and the need to press the reset button to prioritise marketing and brand building in retail organisations. Tom also highlights the importance of data and technology in personalisation efforts and how it can simplify the marketers' job by automating routine tasks.  The conversation also covers privacy and data protection and the Partnership's sustainability drive. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss: The role of marketing  and brand building at the the board level of retail companiesHow invested are  senior marketers with the technology stackUsing AI and ML-driven data science to deliver value exchangesWalking the thin line between personalisation and customer data privacyA beyond the horizon look into the role of retail media Overcoming the challenge of measuring the ROI of retail mediaSustainability  as a part of the Partnership's DNAAdvice for young marketing professionals As Head of Personalisation and Retail Media at the Partnership, Tom's role focuses on evolving and scaling the retail media services of the brand for the benefit of its customers, advertisers and the Partnership.  Prior to joining the Partnership, Tom spent 15 years at Dunnhumby, working with Tesco and other retailers around the world to design and build their retail media businesses. Tom is a passionate and energetic business leader with extensive experience in digital marketing and E-Commerce at Retail and FMCG brands. He is adept at dealing with complex and innovative data sources and using customer data science to understand and improve shopper experience.The full transcript is available here.Support the show

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you want to know more about how marketing leaders are changing the game or how you can uplevel your marketing strategies, make sure to tune in!Featuring:Amy Weisenbach, Senior Vice President, Head of Marketing at The New York TimesSeb Bardin, the In-Store Experience Marketing Lead at Coca-ColaJordan Liebman, Vice President, Global Brand Marketing & Demand Generation at BlueJeans by VerizonLex Bradshaw-Zanger, Chief Marketing & Digital Officer at L'Oréal, South Asia Pacific, Middle East & North Africa RegionAdam Wright, Head of Digital at BeiersdorfJack Hinchliffe, former Chief Marketing Officer at KFCJesh Sukhwani, Global In-Housing Media, Ad-Tech & Data COE Director at LenovoJason Carter, Global Transformation Director at ReckittOlya Dyachuk, Data-Driven Media Director at The HEINEKEN CompanyRory Sutherland, Industry legend and Vice Chairman at Ogilvy UKSupport the show

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy,  is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing insights across different critical topics and marketing touchpoints, including his Reset on the importance of integrating media and creative teams with the brand at the core, the challenges of aligning vertical specialists with strategy formulators, and why marketing needs a seat at the board head of the table to drive true business growth and transformation. Jason also touches on Reckitt's current views on marketing in-housing and the importance of a strategic plan which defines a hybrid model where agencies and partners play a key role.Join us as we discuss:The challenges of building an integrated marketing roadmapAligning brand strategy with vertical specialists Why marketing needs a seat at the head of the tableMarketing in-housing and the importance of a hybrid model Jason has over 30 years of leadership experience that stretches from agencies like Universal McCann and Zenith to global brands like Reckitt. He is an entrepreneurial and passionate media executive with a track record of launching and scaling digital capabilities across markets and building motivated and collaborative teams that deliver innovative digital marketing.  Jason is also the founder of cartR Advisory, a platform that helps advertisers, agencies, publishers, tech players, and investors design, develop, and deploy growth strategies. Enjoy this episode! The full transcript is available here.Support the show

In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola.  Also known as The Coco-Cola Company. They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience. Seb highlights the importance of continuous learning and having a growth mindset to stay future-relevant.Join us as we:Discuss the need to develop a business mindsetExamine the value of effective communication between teamsExamine the rise of DTC and the opportunities it presentsEvaluate the shift from specialisation to integration in marketingAssess the importance of a strong data strategySeb has over 16 years of digital marketing leadership experience at global brands like Shell, Sony, Unilever, and Coca-Cola. He is an expert in developing and executing digital, e-commerce, and media strategies. Seb prides himself on his ability to help businesses grow and to drive value for consumers using an integrated end-to-end marketing approach and digital transformation throughout the funnel. Enjoy listening to our #marketing podcast!Support the show

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. Join us as we:Discuss aligning creativity with data to drive marketing resultsLook at how #ROI and a focus on KPIs elevate marketing to the boardroom at Heineken Examine the need to drive #sustainability and #diversity in media management Evaluate the impact of brand equity and positioning on business results Give advice for young marketing professionalsOlya has over 15 years of marketing leadership experience at global brands like Coca-Cola, McDonald's, Bacardi, and Heineken. She is an expert in Global Marketing, Digital, Data and Technology. Olya is a leader, creative thinker, change-maker, problem solver, and a passionate believer in inclusive and sustainable marketing. Olya is the winner of 'Media Leader 2023' in the Advertiser category.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvement, such as clarifying responsibilities and simplifying the process for consumers. He further discusses clean rooms and their potential benefits and challenges, including the need for interoperability and the high entry point for small businesses. He then moves the conversation to the world of AI and its impact on advertising and marketing.Join them as they:Discuss the challenges and impacts of TCF on the marketing industry Address privacy concerns and data sharing with clean rooms Explore the potential future development of clean rooms  Highlight the universal ID approach to replacing third-party cookiesExamine the implications of AI in the Advertising and Marketing industry Stuart Colman is the founder of Colman Media, Data and Technology, a technology consultancy. Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while being customer-centric. If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast,  Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and businesses need to embrace new technologies and ways of working to transform their operations. He further discusses the impact of recent changes in the digital advertising industry, the importance of first-party identity, and the role of publishers in the industry, and concludes by speculating on the factors that may influence Google's decision to remove third-party cookies. Join them as they:Discuss the transformation of third-party cookies in marketing over the yearsElaborate on the impact of cookie limitations on Apple productsHighlight the effect of third-party cookies' demise on publishers Find out how Google's decision to remove third-party cookies will affect the marketing sector Stuart Colman is the Founder of Colman Media, Data and Technology, a  technology consultancy.  Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while  being customer-centric. If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between advertising and content. Join them as they discuss:The approach and philosophy of digital marketing  The importance of understanding data collection and user privacy to future-proof the businessTactics to build customers' trust Transformation processes for marketingJesh Sukhwani, Global in-housing Media & COE Director at Lenovo, is a fifteen-year expert in the marketing and media space. He has a track record of company building and growth through excellence in strategy and execution. He also has significant experience in internal and external teams to "connect the dots" between clients, agencies, partners and platforms, across media, data, and technology in a highly fragmented and complex digital marketplace.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strategies in a headwind environment. Amy also touches on the hot topic of marketing's role in ensuring identity and data privacy and offers valuable advice for young marketing professionals.  You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they:Discuss how marketing must use every touchpoint to build brand value and drive growthTalk about marketing strategies in a headwind business environmentExamine the intersection of marketing, technology, identity, and privacyThe importance of marketing internally within an organization Share valuable advice for upcoming marketing professionalsAmy Weisenbach is the SVP and Head of Marketing at The New York Times. Amy and her team are responsible for all consumer marketing, including campaigns for The New York Times News, Games, Cooking, Wirecutter, Audio, and the All Access bundle. Previously Amy led marketing for Wilson Sporting Goods, the world's leading manufacturer of sports equipment and has also spent six years as a marketing leader at Unilever. She attended Harvard Business School and was previously voted in the top 50 CMOs in America by Campaign. The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon, for a deep dive into the marketing challenges in the B2B space and how marketers can become growth drivers within an organisation. Jordan articulates the importance of brand marketing and teaching a test-and-learn culture in marketing organisations. Jordan also shares valuable tips for upcoming marketing professionals and shares his vision for the future of B2B marketing over the next five years. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they:Discuss the challenge of aligning the long-term benefits of brand marketing with short-term goalsExplain how to inculcate a test-and-learn cultureShare advice for marketing leaders of tomorrowDiscuss how marketing can be a growth engine for companies across industriesJordan Leibman is the VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon. He is a result-driven leader and creative problem-solver known for delivering strong financial results. Jordan is an articulate communicator with a high ability to collaborate and drive advocacy across enterprises, and he is talented at coaching teams to provide consistent strategic, business, and cultural impact. Jordan developed his passion for global brands early in his career. Following leadership roles at Grey and executive positions at Publicis and BBDO, he joined Verizon. He has led disruptive marketing innovation across the B2C and B2B verticals for over eight years.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability space that delivers corporate environmental and conservation actions for a positive impact on both the planet and brands. Gavin explains the meaning of sustainability and why companies must need to better understand not only what it implies, but increase and realign their sustainability spend to make both short-term and long-term impacts. He also touches on how companies can communicate their efforts and achievements more effectively to consumers. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they:Discuss why businesses need to focus on sustainabilityShed light on the definition of sustainabilityShare ideas on the roadmap of its implementation at companiesExamine the need for companies to communicate more effectively with the consumerGavin Sheppard, CEO at Pinwheel, is a twenty-year veteran in the marketing and sustainability space. He co-founded Pinwheel along with former UK home secretary Amber Rudd and ad entrepreneur Rupert Howell. He has over a decades worth of board-level experience across the full commercial and marketing mix. He has built and led high-performance teams that understand, reach and influence audiences. He also has significant experience in establishing or reengineering disruptive new businesses.The full transcript is available here.Support the show

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to explore and people to talk to when experiencing mental health issues.Join them as they:Discuss the importance of shedding the imposter syndrome  Share ideas on how true collaboration plays outLook at the dynamics of high performance in an enabling environmentExamine avenues that someone suffering from mental wellness issues can exploreYou can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Marc Caulfield is the Founder of Marc Caulfield Ltd, a consultancy that helps businesses look at employee performance through the lens of their mental well-being. He is passionate about bringing positive change to employee wellness and shows how it can improve staff well-being and have a measurable effect on the company's bottom line. He is also the Ambassador for the Big Youth Group, an organisation empowering young people to succeed. If you enjoyed this episode, make sure to subscribe, rate, and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Support the show

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony's Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are two sides of the same coin and are not mutually exclusive. Customer awareness drives more companies to identify their North Star and align all business activities to their core purpose. Join them as they:Discuss the DNA makeup at mission-led companies Share how your product can narrate your brand storyExamine the need for coherent messaging to create awareness of the brand missionShed light on the profit vs purpose dichotomyYou can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Aidaly Sosa, the Head of Marketing U.S. at Tony's Chocolonely, was born and raised in Curaçao with an innate curiosity and love for travel. Her adventurous spirit brought her to Amsterdam, where she studied and graduated with a degree in International Business. She has a 10-year career in the fashion industry, where she honed her product messaging and brand communication skills. Her passion for sustainability and social impact is tailor-made for her role at Tony's, and  Aidaly has played a crucial role in launching Tony's in big box retailers like Target. She has also created successful partnerships with beloved brands like Ben & Jerry's and championed Tony's civic engagement campaign, ‘Make Your Voice Heard'.Support the show

In this episode of the Time for a Reset podcast - Inside Marketing Transformation,  Athar sits down with Adam Wright, Head of Digital at Beiersdorf, to discuss how a reset and transformation at global enterprises is a calibrated and step-by-step process rather than a big-bang change. Adam also shares insights on how to drive buy-in to change and build trust across the organisation. They also discuss some common barriers to change and how to overcome them. Join them as they:Discuss how transformation plays out on a day-to-day basis.Examine different levers to secure buy-in for change.Look at how transformation at large companies is a series of small steps.Discuss why change sometimes needs to be driven on a piecemeal basis.Shine a light on the role of tech and data in driving change.You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Adam Wright is the Head of Digital at Beiersdorf Northern Europe, a holding company for skin care brands like Nivea, Coppertone, and 8x4. He leads the digital team responsible for full-funnel digital activity, including retail media and DTC for NIVEA and NIVEA Men. Adam is also a keynote speaker on growth hacking, experimentation culture, data-driven marketing, and D2C. He is also a keen reader, writer, and fitness enthusiast. His passion is building rapid experimentation cultures to supercharge growth.If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.You can find the full transcript of this episode here.Support the show

In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail sector and is passionate about breaking down silos in the industry. Together, they delve into the importance of perspective in marketing and how Lou and her team at Benefit Cosmetics spend time in retail stores to get a real-life understanding of customer behaviour and experience. They also discuss the changing landscape of the beauty industry and how e-commerce has affected how Benefit Cosmetics approaches its go-to-market strategy in the post-pandemic era. Tune in to hear about the importance of cross-functional collaboration in creating a seamless customer experience, the role of data and technology in driving customer engagement, and how Benefit Cosmetics is leading the way in this space.Support the show

In this episode of Time for a Reset, host Paul Frampton is joined by Munnawar Chisty, Marketing Director and Global Category Director for Beauty at No 7. She comes from a background of several senior management roles, leading many marketing teams at Johnson&Johnson, GSK and delivered growth for international and UK brands. Munnawar shares her thoughts on the marketing industry's approach to diversity and inclusion (DE&I), how we can do this authentically and how brands can create a more personalised customer experience. Munnawar believes that diversity and inclusion should be central to a brand's core strategy and should be considered from an end-to-end perspective, including product development, range architecture, communications, and customer experiences. Munnawar also emphasises the importance of having a diverse group at the table when making decisions and reaching out to external consultants for guidance.Don't miss this opportunity to learn from one of the leading voices in the industry and discover how to revolutionise your brand's approach to diversity and inclusion, and a personalised customer experience that will set your brand apart.Support the show

This weeks guest is Lysa Hardy, Group CMO and Managing Director to Direct to Consumer UK at Hotel Chocolat. She has transversed a number of C-Level roles within many big brands including T-Mobile, RAC, Holland & Barrett and many others. In this episode, Lysa talks about the latest and greatest fads and trends in technology. Marketers are constantly inundated with various technological options, and every now and then a brand-new, flashy platform takes centre stage. Lysa reminds marketers of the fundamental core principles of marketing which haven't changed. “Technology can be an excellent facilitator but it's not the silver bullet” Lysa discusses how she manages technology as a CMO and offers insight into the conversations with the board, shareholders and investors. And how marketers can overcome these challenges. We get snippets into her illustrious career and how she has seen marketing develop through the years. On a more personal note, Lysa shares how she juggles family life as a mother of four, a demanding executive role and brand-new skincare company. She emphasises the value of setting boundaries and quality family time. Stay tuned till the end where Lysa also gives her stellar advice to all marketers!

In this episode, Paul sits down with Rob Volpe, CEO of Ignite 360 and author of "Let's Talk About That: Solving the Empathy Crisis One Conversation at a Time”.Paul and Rob discuss the impact of empathy in marketing. Rob demystifies empathy and reminds us of the enormous influence it can have in all aspects of marketing. It is something that we frequently overlook, from marketing teams to campaigns. There have been several disasters in the industry, such as the Kendall Jenner x Pepsi campaign, but also some winners, such as United Airlines' current empathetic campaign.If we stop talking about data for a moment, there is huge gap in marketing for empathy. Rob gets Paul to reflect on his own definition of empathy and how this makes him a better leader. Rob discusses why so many leaders struggle with or avoid empathy, as well as how this harms organisations. There are many studies that prove the value of empathy when driving innovation as people feel important and safe. When it comes to brand and team transformations, empathy plays a huge part in success.Empathy is required for collaboration, communication, decision-making, and negotiation. All of these abilities are required not only to become a better marketer, but also to become a better contributor, partner, employee, and other positions in life. A great listen for everyone and every marketer!

In this episode, Paul talks to Jack Hinchliffe, CMO of KFC UK&I. Jack is a commercial leader with experience working across some of the world's most loved food brands. He has been instrumental in driving change across access, food, communications and media to make KFC more relevant, more distinctive and easier to access.Jack talks about the fight for customer data and loyalty that we're increasingly seeing from brands. Over the last years we've seen the likes of Tesco shifting from a points based system to an immediate value exchange. What are the ultimate strategic drivers? He questions the belief that capturing data and gaining customer loyalty can be delivered simultaneously through the same mechanism.Listen to hear how KFC went from being ‘out of touch and irrelevant as a brand in culture', to delivering the strongest share gains on record and awarded 2021 Brand of the Year by Marketing Week. He gives an insightful and balanced view on what it takes to evolve a brand through collaboration internally (marketing, operations and technology teams working symbiotically) as well as externally. Stay tuned till the end where Jack shares his advice for all marketers from the perspective of a CMO. A must listen!

In this episode, Athar is joined by Helene Henderson, Senior Brand Experience Manager of General Mills. Helene has been at General Mills for 7 years, and in the food industry for the last decade. She has overseen organisational design changes within the marketing department to accelerate marketing transformation. Helene challenges marketers to reframe the way we think about consumers. Helene's background in sociology has allowed her to blend both marketing and culture together for this perspective. We are often using words like 'targets' to describe our consumers, instead, Helene believes this is damaging, and we should look at consumers as people in the context of their societies. Helene discusses how she has handled marketing transformation at General Mills over the years. She reveals tried and tested different ways to get collective buy-in and insights into how success is measured, and what some of the biggest challenges were.Listen now for an honest, compelling conversation about marketing transformation at a company existing for more than 150 years.

In this weeks episode, Athar is joined by Helen Owen, VP Marketing of Tribe. She is an established Fintech marketer having been in the evolving industry and profession for 15 years. Helen has extensive experience working as an independent marketing consultant for a variety of businesses, from small businesses to large multinationals and has a solid history in B2B marketing. She also serves as the European Women's Payments Network's Goodwill Ambassador.Tribe is a three-year-old Fintech firm, and from the perspective of the VP of Marketing, we learn about marketing transformation from start-up to scale-up. We guarantee you can use these pearls of wisdom in any marketing professions, even if you're not from the Fintech sector.Helen offers a 'contentious' marketing reset. "Digital is just a subset of channels of tactical delivery. It makes more sense to call it holistic or integrated marketing. I don't believe in treating it separately”. This point of view addresses the problem of silos, which is usually a big hindrance to transformation.Helen shares her experiences as an independent consultant, often observing the negative effects that silos may have on a business. Athar and Helen talk about the challenges marketing faces in taking the lead at the board table and the challenges of proving value as marketing is not always perceived as being crucial for business.If you work in marketing, you know that one of the toughest challenges is continually demonstrating value and displaying those best use cases. Helen discusses the challenges she had in gaining visibility into the operational systems and funnel activity. She highlights how marketers can effectively tackle this challenge, and what has worked in her experience and Tribe. Stay tuned till the end where Helen openly discusses how she is elevating marketing to the board table and hear her recommendations for fellow marketers.

In this new podcast series branching from Time For a Reset, Athar Naser interviews industry-leading marketing professionals who are shaping their company's future and at the forefront of change. Listen to how these trailblazers approach change, their own personal resets and the new ways of thinking and building processes that create measurable impact.In our first episode of Inside Marketing Transformation, Athar Naser is joined by Nathan Wadlow, Head of Digital at Virgin Wines.“Life's too short for boring wine!” Virgin Wines is one of the UK's largest DTC wine retailer, with the aim of changing the way people buy wine in the UK, making it easy and accessible. They boast a portfolio of over 1,000 products and 180,000 active customers. Nathan shares the impact of COVID-19 on Virgin Wines and the challenges they face even as an e-commerce business. We learn about what a successful team structure can look like, navigating through a rapidly changing macro-environment and other elements that helps accelerate transformation. As a bonus - Nathan shares some wine recommendations!These are just some of many insights in this episode —listen now! 

In this weeks episode of Time For A Reset, we have special guests Rob Webster and Nick King! Rob has been in digital marketing since 2001 as a career innovator, developing tech solutions and running digital campaigns for global brands. He has held leadership positions at both agency and ad-tech companies including MediaCom, Yahoo, Tacoda and Crimtan. Nick has over 20 years of experience within the media and marketing industry where he previously has held a variety of leadership roles within both publishers and ad-tech companies including Yahoo, News UK, and Future. In 2018, they founded Canton Marketing Solutions, a consultancy aimed at helping brands take control of their digital marketing activity. Today, they sit on CvE's leadership team after being acquired by Goodway Group – (CvE's parent company).Nick and Rob speak to Paul about what they want to reset in marketing and reveal the reasons behind joining the CvE and Goodway family. The trio delve into some of the most pressing difficulties that CMOs confront, as well as how businesses can best leverage their partners. Nick and Rob discuss the issues surrounding in-housing and how to make the best decisions for your business. Today, there is a growing talent shortage; both Nick and Rob provide a unique perspective on how we as an industry can address this issue and train the future generation of marketers. Naturally, the conversation then turns to our present macroeconomic trends, and the trio emphasises how economic difficulties and the recession may really be beneficial to businesses.Stay tuned till the end where Rob and Nick share what knowledge and skills they're currently working on. They leave us with a great message for all marketers to takeaway. 

In this episode, Paul is joined by Ellie Norman, an inspirational C-Suite Exec and former CMO of Formula 1. Ellie chooses to hit reset on the rise of short-term marketing strategies. She emphasises the significance of striking a balance between short-term and long-term strategies in order to grow brands while still producing sales. Ellie provides a fresh viewpoint via an economic lens, highlighting the natural ups and downs of economic cycles. She also addresses how the pandemic has transformed everything we thought we knew about market patterns. Take Netflix for example. Who would have thought a subscription streaming service would offer gaming elements on its platform? Ellie delves into this topic and provides marketing-related insights. Ellie also shares her learnings throughout her career in marketing. She highlights the importance of relationships, empowerment, and the value creation zone. Listen to the end to hear Ellie's insightful advice on how to build credibility as a marketer. 

In this episode, Paul talks to Christine Fellows, Managing Director of NBC in the APAC region. She currently resides in Singapore and has spent most of her career in the Entertainment Industry, working at companies such as NBC, Comcast, and Turner. Christine has had many roles in tech businesses and currently sits on the board of an AI business. She is extremely passionate about gender equality and female empowerment and has started her own company, Nine by Nine, to address these issues across Asia. Paul and Christine discuss the topic of equal opportunity and female leadership in the workplace. The world is experiencing backward progression in societal equality as a result of major macro-economic impacts especially during the pandemic. Christine's curiosity in the topic led to her research project with Nine by Nine where they surveyed women in the work force to understand their expectations in gender pay. Listeners will be shocked by the percentage of women who felt that they have equality in regions where, statistically, there is a massive gender pay gap. In understanding these results, Christine also highlights cultural differences between the Global North and Global South. She also acknowledges that managerial positions are predominantly held by men while highlighting how they can be the drivers of change. Christine then offers her view on how we can ensure that men will tackle these issues and the importance of diversity in the workplace. While institutionalised patriarchal culture is evident globally, there is still hope. Christine shares her thoughts on the power of Gen Z. Perhaps the future of diversity lies in the hands of the younger generation. This discussion with Christine has left Paul challenged into thinking what he can do to do more.