Podcast appearances and mentions of tom mcallister

Tom McAllister joins Let's Talk Memoir for a conversation about finding the right container for our work trusting our writing to speak for itself, giving ourselves homework, writing constraints as guiding principles, his approach to teaching nonfiction, the challenge of self-promotion, strategies for creating companion pieces, stating things boldly and with confidence, the podcast Book Fight he co-hosts, and how he wrote a short essay for every year of his life and turned it into his new book It All Felt Impossible.:42 Years in 42 Essays. Also in this episode: -trusting the reader -when the well feels dry -handling rejection   Books mentioned in this episode: The Largess of the Sea Maiden by Denis Johnson My Documents by Alejandro Zambra A Childhood: The Biography of a Place by Harry Cruz The Copenhagen Trilogy by Tove Ditlevsen   Tom McAllister is the author of the novel How to Be Safe, which was named one of the best books of 2018 by Kirkus and The Washington Post. His other books are the novel The Young Widower's Handbook and the memoir Bury Me in My Jersey. His short stories and essays have been published in The Sun, Best American Nonrequired Reading, Black Warrior Review, and many other places. He is the nonfiction editor at Barrelhouse and co-hosts the Book Fight! podcast with Mike Ingram. He lives in New Jersey and teaches in the MFA Program at Rutgers-Camden.   Tom's article in The Writer's Chronicle: https://writerschronicle.awpwriter.org/TWC/2025-february/preview/04_From-Anecdote-to-Essay-preview.aspx Connect with Tom: tom.mcallister.ws https://www.instagram.com/realpizzatom/ https://bsky.app/profile/tmcallister.bsky.social https://www.facebook.com/tom.mcallister.12   – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

Host Caitlin Malcuit discusses New York committing to universal school meals in its next budget...and the federal budget cuts that will affect meal programs across the country.  Author Tom McAllister then joins Daniel Ford to chat about his essay collection It All Felt Impossible.  To learn more about Tom McAllister, visit his official website. Writer's Bone is proudly sponsored by Libro.fm.

It All Felt Impossible: 42 Years in 42 Essays by Tom McAllister by Poets & Writers

It's that time of year again: our annual holiday episode, where we invite several members of the Barrelhouse editorial team to read and discuss a very sexy holiday-themed novel. This year's book is SKRUJ: Holidate with an Alien, by bestselling author Honey Phillips. The book is a retelling, of a sort, of the Dickens Christmas classic, but starring a grumpy alien man with a weird (and gigantic) penis, and his human lover. Our guests this year include: Chris Gonzalez, Becky Barnard, Dave Housley, Erin Fitzgerald, and first-timer Christina Beasley. Plus our regular hosts, Mike Ingram and Tom McAllister. Note: This will be the last episode of the podcast on the regular feed for a spell, while we work on our next season. But we'll continue to post new episodes for our Patreon subscribers: for $5/month, you can get those episodes, plus access to our entire back catalog. https://www.patreon.com/c/bookfight Thanks for listening, and happy holidays!

Mike Maharrey from the Tenth Amendment Center and Money Metals Exchange joins me to talk about what's happening to our monetary system. Mike is always good for a principled take on what's at stake. Paul Rosenberg has many years worth of thought-provoking essays. Here is one of his finest. He perfectly describes the war against will and how we are punished for leaving the collective. Today is the National Day of Prayer. If there was ever a time for prayer, Tom McAllister says, this is it. Criticizing the U.S. government isn't attacking America. Nor is criticizing the Israeli government attacking Judaism. Jacob Hornberger explains how deliberately conflating the two is laying a foundation for censorship. Article of the Day: Nietzsche warned that the danger in fighting monsters is that we risk becoming one ourselves. C.J. Hopkins has some timely advice on the matter. Sponsors: Life Saving Food  Fifty Two Seven Alliance Iron Sight Brewing Co. Quilt & Sew

Derek Askey is an associate editor on staff at The Sun magazine, located in Chapel Hill, North Carolina. What qualifies as a Sun essay? As noted by my guest, odds are that means an essay that's intimate, even raw, with an author who dares to leave a lot of themselves on the page. In Derek Askey' case, he's often drawn to an essay with a mix of moods and writing that “looks you in the eye.” Of the three essays discussed, “Lawn Skeletons” by Tom McAllister might seem the most whimsical. How much can you learn from your neighbors' outdoor decorations and lawn signs, after all? A lot is the answer, as the author goes deeper into also questioning his identity. The second essay discussed here, “The Ice Age” takes on the topic of depression and how even peeling an orange can prove difficult. A third essay, Daniel Donaghy's “Fire” considers the physical, emotional and even spiritual costs of being poor and, at times, literally having to fight your way out of poverty. As James Baldwin has noted, it's very expensive to be poor in many ways beyond the financial angle. The bonus round here? That would be Derek recounting his interview of Lynn Casteel Harper regarding dementia, which The Sun's founder Sy Safransky is now beginning to deal with himself. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Derek Askey is an associate editor on staff at The Sun magazine, located in Chapel Hill, North Carolina. What qualifies as a Sun essay? As noted by my guest, odds are that means an essay that's intimate, even raw, with an author who dares to leave a lot of themselves on the page. In Derek Askey' case, he's often drawn to an essay with a mix of moods and writing that “looks you in the eye.” Of the three essays discussed, “Lawn Skeletons” by Tom McAllister might seem the most whimsical. How much can you learn from your neighbors' outdoor decorations and lawn signs, after all? A lot is the answer, as the author goes deeper into also questioning his identity. The second essay discussed here, “The Ice Age” takes on the topic of depression and how even peeling an orange can prove difficult. A third essay, Daniel Donaghy's “Fire” considers the physical, emotional and even spiritual costs of being poor and, at times, literally having to fight your way out of poverty. As James Baldwin has noted, it's very expensive to be poor in many ways beyond the financial angle. The bonus round here? That would be Derek recounting his interview of Lynn Casteel Harper regarding dementia, which The Sun's founder Sy Safransky is now beginning to deal with himself. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies

Derek Askey is an associate editor on staff at The Sun magazine, located in Chapel Hill, North Carolina. What qualifies as a Sun essay? As noted by my guest, odds are that means an essay that's intimate, even raw, with an author who dares to leave a lot of themselves on the page. In Derek Askey' case, he's often drawn to an essay with a mix of moods and writing that “looks you in the eye.” Of the three essays discussed, “Lawn Skeletons” by Tom McAllister might seem the most whimsical. How much can you learn from your neighbors' outdoor decorations and lawn signs, after all? A lot is the answer, as the author goes deeper into also questioning his identity. The second essay discussed here, “The Ice Age” takes on the topic of depression and how even peeling an orange can prove difficult. A third essay, Daniel Donaghy's “Fire” considers the physical, emotional and even spiritual costs of being poor and, at times, literally having to fight your way out of poverty. As James Baldwin has noted, it's very expensive to be poor in many ways beyond the financial angle. The bonus round here? That would be Derek recounting his interview of Lynn Casteel Harper regarding dementia, which The Sun's founder Sy Safransky is now beginning to deal with himself. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literature

Today on the Logan Blackman Show we react to the recently reveal United States' squad for the 2022 World Cup. We go over the surprises, with certain players not being included, while also discuss why this is the most talented squad the USMNT has ever brought to a World Cup, arguably. Sticking with the World Cup, we react to England's squad reveal, as well as see how their squad stacks up against the other group 'favorites' before the start of the tournament. Moving to American football, we make our Tom McAllister 'picks of the week,' where we don't really feel as confident going into the weekend as we have on previous weeks. We then preview what's going on around the state of Iowa while also revealing our week 10 quarterback prospect rankings for the 2023 NFL Draft. Finally, we preview this weekend's action from around the NFL while mainly focusing on Josh Allen's health and whether or not he should play against the Vikings on Sunday. Enjoy!

Today on the Logan Blackman Show, with Halloween just around the corner, we have some fun and start off ranking the best, and worst, candy you can get while trick-or-treating. We also take a look at some of the best Halloween based movies as well as some of our favorite Halloween movie characters. Moving back to sports, we preview the slate of games from around the state of Iowa, mainly focusing on the scary match-up between Iowa and Northwestern. We then go through the rest of the games around the country and make our bets for the Tom McAllister sponsored 'picks of the week' segment. Moving to the NFL, we preview the Bills upcoming Sunday night match-up against the Green Bay Packers while also going through each NFL game and giving them a bowl game name to make them more exciting. Finally, we scare the socks off ya by surprising you with an official "Draft Expert" top 10 mock draft! Enjoy!

Today on the Logan Blackman Show, we go over our latest blog post where we try to predict which players Gregg Berhalter will call up to the United States Men's National Team for the 2022 World Cup in Qatar. Go take an in-depth look at each portion and discuss why we feel he'll take them while also explaining why we may not agree with certain selections. After an hour of that we more to American football, more specifically, college football, and preview this weeks big game between Ohio State and Iowa. We go over why Iowa's offense may be too much for Ohio State's weak ass defense and why Spencer Petras will look like the next Peyton Manning after this much needed bye week. With that, we go over our Tom McAllister sponsored 'Picks of the Week,' where we more than likely get every pick wrong and head into next week with our preverbal tail between our legs. We then reveal our week seven quarterback prospect rankings and give each NFL game this weekend a bowl name to try and spice things up since the Bills are on a bye. Enjoy the show!

Here were the resources we covered in the episode: Episode 51: Boosted Posts Episode 7: Account Organization Episode 36: AB Testing Strategy Episode 17: Leadgen Forms Episode 20: Audience Sizes NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript What are the top challenges that LinkedIn advertisers face? How do you get around them? Well, we're tackling them directly from the community this week on the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So we asked you, the LinkedIn Ads community, for the top challenges you face on the platform. And today I'm going to share our recommendations, explanations, how to overcome them, work arounds, anything like that that would be helpful to your largest challenges. I think it goes without saying, but a huge thank you to those of you who responded by providing your challenges. We always love to hear from our listeners and we certainly love to explore all the different areas of LinkedIn Ads. Alright, let's hit it. Okay, longtime listener of the show Maninder Paul says, "I want a schedule feature! It would save so much hassle. Is there another way to automate ad scheduling, say only on weekdays, just trying my luck, smiley face." She followed that up by saying, "Curious, do you let the ads run over the weekend, or keep them strictly for weekdays." So lots of questions specifically about scheduling. And we'll definitely have an episode about this in the future. But this is super, super important to be able to schedule on LinkedIn. We know that the majority of the traffic patterns are going to follow the patterns of the general work day, which is not something that we see on the other ad platforms. And the fact that LinkedIn has never released a scheduling feature is actually just kind of embarrassing. For lots of years, I did things like waking up early to make sure I unpaused campaigns at certain times and pausssed at the end of the day and pause before I left for a weekend. I'm pausing when I came back. So even if you can't really schedule your campaigns, at least automatically within campaign manager, there are lots of different things that you can still do to test everything that you're asking about. So it is manual, but you can test different days of the week. That's actually pretty easy because even if you're just letting your ads run, you can still analyze your data by day of the week. And LinkedIn lets us do that pretty easily. When you start pulling in data from your analytics platform, and CRMs, that's when you can start to figure out what times of day certain leads, or certain lead quality is occurring. So I would highly recommend, you know, at least to start out, go ahead and run your ads across all days of the week, but go back and analyze and if you find that your weekends are bringing in a higher cost per lead, or a lower quality of lead, that could be a clue to you that you might want to pause on the weekends. But as fair warning, we've had several clients who actually perform better on weekends and less on weekdays so we end up bidding them up over the weekends, or even trying to fully exhaust their monthly budget based just on weekends. So totally depends on the strategy, the audience, the offer the client, all of that. Like we've mentioned before, ad scheduling is definitely a challenge. That's why we came up with our own internal scheduling tool. So if you partner with us, you get free access to the tool, along with access to our full team of experts. So little bit of a plug there. But yeah, we've felt exactly the same painn, and we turned to technology to solve it because LinkedIn obviously wasn't gonna do it. Another longtime listener of the show and friend, Leonardo Bellini says, "Hi, AJ, I have some questions or issues." And he lists three points here. Number one, "As you know, it's now impossible to use message ads here in Italy. What's the best LinkedIn ads alternatives?" Number two, he asks, "When is it meaningful to use message or conversation ads?" And then number three, "Speaking about follower ads, I have noticed are not performing and are a bit expensive, which is the best campaign or approach to increase a LinkedIn page follower count?" So this is something that we haven't talked about on the show before. But in Europe, because of GDPR, LinkedIn basically took all of the sponsored messaging ad formats, message ads, and conversation ads just off the table. And I certainly hope their lawyers are hard at work trying to figure out how they can make these work, because they are certainly helpful ad formats. That being said, I've talked about in the past how they are LinkedIn's most expensive ads on average, and they probably only work well in about 5% of the cases that we see. They work best when you have a personal invitation. So Sponsored messaging looks like it comes from a person. And if it's just saying, Hey, I thought you'd like to download this white paper, or I thought you'd like to talk to our sales rep, those things don't feel personal and because you pay for the sand and not for the click, if you have an offer that doesn't get clicked on the overall cost per click and therefore cost per lead becomes insanely expensive. Here in North America, we see an average of like $28 to $58 per click on these message formats. So most of the time, I would say, not a big loss. But if you do have a really good personal invitation type of offer that would work well, and you happen to live in Europe where we can't use them, my recommendation would be, if you can't use the sponsored messaging ad formats, use sponsored content ads, instead. Most of the time these perform better anyway, they will feel less personal. But most of the time, they'll have a lower cost per click, and therefore a lower cost per conversion. And because they're right there in the newsfeed, which as we know, is the default experience for both desktop and mobile users of LinkedIn, you'll definitely reach quite a few people. It won't be quite guaranteed delivery, like the sponsored message ad formats are, but as good as it comes. Then, for your question or point on follower campaigns, there are two ways through advertising that we can increase followers. The first is, like you mentioned, follower ads. Now follower ads are a variant of a dynamic ad. And we see dynamic ads usually costing anywhere between about $6 to $8 per click. Well, one of these variants, the main call to action is to follow the company. So they're not high in volume, it's really hard to get a lot of followers from these ads, just because they're over in the right rail, which is only on desktop so immediately, you're cutting out like 80% of your your possible users here who could see the ads, and we find that they have about a 50% take rate. So on average, you're gonna end up with like a $13 to $16 cost per follow, which, if you ask me across any other platform, I would say that's insanely expensive, but if that's your goal is to get more followers, that's by far the the most cost effective way to do it on LinkedIn. The next way that you could do it is by using sponsored content ads. And specifically by choosing the engagement objective. When you use the engagement objective, it puts in the upper right hand corner of the ad, a company follow button. So what we've tried in the past is put an ad together where the main call to action is to hit that button, like, make sure to follow us for more like this. The cost per follow on these are much higher, because the call to action isn't nearly as easy, not nearly as direct, but it can be because it's in the newsfeed, meaning it's going to be seen by people on mobile as well. It could be a good combination effort in conjunction with your dynamic follower ads to work together. We're running this for several clients currently who their main objective is to get new followers. And yeah, definitely the cost per follower are higher from sponsored content. But when we use them in concert with each other, we can get a higher volume of followers in the timeframe. Another longtime follower and fan of the show, Lindsay Beaulieu. Lindsey, I hope I'm pronouncing your last name right, feel free to correct me. She listed four challenges to her on the platform. Number one, "The ability to easily change campaign objectives without having to duplicate the entire campaign. Other platforms enable us to change objective depending on what we're optimizing for." Alright, Lindsay, I'm going to tackle this one straight up, and then we'll move on to your other ones as well. You're right. If you go to a campaign and you tell it to duplicate, there's no way to change the objective. So if you are duplicating a video ad campaign with a video views objective, oh, sure, you can change the name of the campaign and the targeting. But it's going to be a video views objective and a video views campaign when you're done, which really isn't all that helpful, especially like you're intimating here, that you're testing and changing different objectives based off of your actual business objective. Imagine that, it's smart practice. So the way that I do it is I go into the campaign that I want to duplicate. And when you scroll down right below the targeting, on the right side, you'll see view audience summary and save audience. So if you hit save audience there, it lets you basically make a copy that sticks to your personal LinkedIn profile. It's not in the account, you as the ads manager now have this saved, and you can reuse it on any account that you have access to. So you save a copy of this audience and then you just go through the normal campaign creation process. And basically right as soon as you start creating the campaign, right next to audience, you'll see a drop down that says saved audiences. When you click that, now you'll see the one that you just created are saved. So what you're doing is rather than duplicating the campaign, you're creating a new one and you're just bringing the targeting over. Of course, that means you still have to name the campaign, you still have to set your objective, you still have to set your bid and budget, but at least your audience, if this is a group campaign, and you've gone out to go find 100 groups to fill up your targeting there, this is helpful, it's at least a time saver. So she lists two challenges here, "A low number of lead form submissions", and "High costs per conversion". So these are definitely challenges on the platform and from what we found, there are several contributing factors here. So the low number of lead form submissions, we find that most of the time, it's because the offer is not attractive enough to make people actually want to fill out the form. And so our job then as advertisers is to find out what is it that our audience actually really wants? What would they be willing to sacrifice, their email address, and first name and last name for. If your offer is truly great, people will jump over any hurdle to get access to it. So I know that puts a lot of pressure on us as marketers to research and find something that our audience likes. But really, everything hinges on your offer being actually attractive. Some other contributing factors that add friction to this, though, are things like asking for too much information or excessive fields. Just because you're using LinkedIn lead generation forms, and everything gets auto populated into the form, it doesn't mean that you can ask for 9, 10, 11 pieces of information and expect that it's going to have a great conversion rate. Anytime that we are asking for more information, even if it's auto filled, people get a little bit suspicious and protective of their data. Also, if you add what we call high friction fields, so fields like forcing them to put their work email address in rather than just taking their login email address, or adding their phone number, these fields are high friction, because the user actually has to type and its information they usually try to guard really closely. They've got to really want that offer that you're presenting in order to fill out those fields. So if you're using too many fields, or any of these high friction fields, that will cut down on on your conversion rates here. Something else we've noticed, if you're using LinkedIn lead gen forms, the form itself, at the very top, you'll get an opportunity to give them a little bit more information than the ad itself was giving them. I like to think of this as like a cheerleader step, when they get here, you can be like you're one click away from getting access to these awesome, amazing insights that our researchers come up with basically telling them you're on the right track, you've made the right decision to open this form. Keep filling it out. Now, of course, if you're not using LinkedIn lead gen forms, and instead you're sending people to a landing page, the biggest element we've seen here that leads to low form fill rates, aside from the offer just not being inherently interesting, is page load speed. So if you're sending traffic to a landing page, and you have a redirected link, so LinkedIn automatically will create an lnkd.in shortened link. Or if you're using your own bitly links, that probably takes a full two seconds right there to just work through that redirect, especially on 3g connections when someone's not by Wi Fi. If your pages taking 3, 4, 5, 6 seconds to load, when you're talking about eight seconds all ina and people when they click on an ad are like, yeah, I didn't really want it that bad and they bounce. So LinkedIn will report the click, they'll say you're paying for this, these 16 people clicked. But you look at your analytics and you're like, analytics only says four people made it here. Well, that's not because LinkedIn is cheating you, it's because they came to the page, but left before analytics was able to track the visit before that tag was able to fire. And of course, low conversion rates lead to high cost per conversion. So Lindsay, that takes care of your third point there. And your last one here, "Creating a look alike audience off of detailed targeting". So for anyone who doesn't know, you can create a look alike audience inside of LinkedIn's matched audiences based on pretty much any audience that you have collected there. So you can do a look alike based off of your website retargeting or lists that you've uploaded. And what LinkedIn is doing in this case is looking at the original list and trying to find people it feels like are similar but not on the list. So we can't create a look alike based off of LinkedIn's native targeting specifically using matched audiences, but you can by the feature that they've added in there that's auto checked all the time called LinkedIn audience expansion. Now in general, we do advise against using audience expansion in about 100% of cases. For several reasons, performance has never been great. From our experience, it tends to muddy our audiences. And we can't actually analyze this audience separately from the native audience that we've selected. So basically, our campaigns targeting gets dirty, and we have no way to tell like what parts dirty and what parts clean. So that's why we don't like audience expansion. But if you're trying to find a lookalike version of native targeting that you've done inside of a LinkedIn campaign, then audience expansion is your best way to do that. I would absolutely love to hear from any of you who have had a really good experience with LinkedIn's look alike audiences. Because in every case that we've ever tested, our explicit targeting beats the look alikes every time. When we do use it, though, we always make sure to layer additional native criteria on top of the look alike audience to put some guardrails on it, like we'll usually put a geography and securities or usually not something like job titles, it's too restrictive, but things like that to just put some guardrails on it to make sure we're getting the right people in. But again, anyone who's had really good experience with lookalikes, please do write us in the show and let us know. I'd love to see an example of this. Abby Kelsey mentions a really, really good one here. She says, "Strategies for ABM campaigns, organizing audience sizes, key offerings, stages of the funnel, etc. It can be hard to do tailored content and offerings for different ABM campaigns and balanced audience size and personas". Abby, you're so right, this is a huge, huge pain. And it definitely requires a lot more of a deep dive. So as a little bit of a hint, we have an upcoming episode on ABM I would imagine here in the next month or so. There's too much in this question to simply answer here. But stay tuned for that episode, because we'll dive really deep. But thanks for that awesome question. Efrat Dekel mentions, "Hi, AJ, my questions are about boosted posts. What's the best practice to mix them with the overall LinkedIn ad strategy? And how do you demonstrate their ROI to clients?" Thanks, Efrat, I have one really, really good answer for you. Actually, if you go back and listen to episode 51, it's pretty much all about boosted posts. So go and check that one out. All of your questions will be answered there as well as anyone else who has that same question. Longtime follower of the show, Felicia Gheorghe, says, "I've been testing out different ad formats for the same audience and I find it particularly annoying that you need to make a new campaign for let's say, a lead gen form with an image format, and a new one for lead gen form with a video format, same audience and same offer. Plus all the waiting in between to gather data for each format. Of course, I wouldn't run them at the same time to compete against myself in the auction. Would be cool to hear your thoughts on this. Thank you." Alright, Felicia, I have really good news for you. At least I think it's good news. What you're experiencing here is something that that we as advertisers have faced for a long time, and LinkedIn have heard our concerns there. So last I heard they were working on being able to have multiple ad formats within the same campaign. And so if it works, the way that I think it's going to, we will have a campaign that represents the audience. And then underneath that campaign, we'll be able to insert different ad formats. So you can have a video ad and a single image ad, and maybe even a sponsored message ad going to all the same audience. I think that would be super, super cool. I love the concept, I would definitely use it, it would definitely cut down on the number of campaigns that we have in accounts. You did mention, of course, we wouldn't run them at the same time to compete against myself in the auction, I do want to clarify something here. As long as you're within the same ad account, you're not going to compete against yourself in the auction. So when a new piece of ad inventory opens up, LinkedIn is going to look at your account and find maybe you have several campaigns that are all ready to show an ad in that one slot. So certainly LinkedIn auction is going to have to decide which of your campaigns and which of those ads get to show there. But it's more like cannibalization, where they're taking an impression from one area of the account that could have gone to the other, but less of actually competing against yourself. When I think of competing, I'm thinking like bidding yourself up in the auction and making you pay more. That will happen if you're running two separate accounts for the same client gets the same audience, but as long as it's all within the same account, don't worry, you're not actually bidding yourself up. I know it's annoying, but at least for the time being, what we do is just go ahead and create a separate campaign for every objective, every audience, and every ad format. And what we do is we put a naming structure in place to make it really easy to sort out which objective is being used, which audience is being targeted, and which ad format it is. And because of that naming structure for our campaigns, it makes reporting a lot easier. So if I were you, until we have that feature of being able to put multiple ad formats in the same campaign, I would take a really good look at your naming structure of your campaigns, and see if you can put something together that makes it a lot easier to measure, analyze, and watch. Alright, here's a quick sponsor break. And then we'll dive into more of the challenges and possible solutions here from the community. 20:47 The LinkedIn Ads Show is proudly brought to you by B2Linked, the LinkedIn Ads experts. 20:56 If the performance of your LinkedIn Ads is important to you, B2Linked is the ad agency you'll want to work with. We've spent over $150 million on LinkedIn Ads, and no one outperforms us at getting you the lowest cost per lead, and the most scale of your ads. Were official LinkedIn partners and you'll deal only with LinkedIn ads, experts from day one. Fill out the contact form on any page of B2Linked.com to chat about your campaigns. We'd absolutely love to work with you. All right, now let's jump back into the additional challenges. Again, we have a loyal listener of the show, Alex Panchuk. He says, "Not being able to target or make adjustments by device. In 2022, it's so 2000ish". Alex, I totally agree. And not having any scheduling options like running campaigns Monday to Friday and not Saturday to Sunday. Even far newer Quora, Reddit, Tik Tok, etc. all have them. Alex, I totally agree with you, I think it's pretty ridiculous that we don't have scheduling. I know I mentioned it in a previous answer here, but I do hope at some point that LinkedIn realizes the value and importance of doing that. I know they've gotten the feedback. I know I've given it to him. So hopefully they'll take it to heart. Again, that's why we created an internal tool to do it. We needed the functionality, so we just had to build it. Brett Creed asks, "Is there a way like on Facebook where you can do social interaction retargeting for anyone who has clicked on your ads, page, or engaged with you in any way minus the people who have completed the lead gen form? Seems so simple on Facebook, wondering if you have any secrets you could share?" Really good question. So LinkedIn does have the same type of thing where they have these engagements that they can retarget, but the engagements are so much more limited than what Facebook allows. We can't retarget people who've liked or commented or anything like that. The best that we do have though, we can retarget those who have opened a lead gen form. So at least if they've shown enough interest to click on the ad, you can retarget them that way. The most effective way though to get people into your retargeting audience is to target 25% video viewers. So what you can do is basically upload a video ad that's less than 10 seconds long, call it something like eight seconds, and then retarget anyone who has watched at least 25% of that, that way, anyone who passes the two second view mark, which is like a quarter of everyone in the audience, usually you can at least get them into your retargeting audience. But I really, really hope we get this in the future. LinkedIn has rolled out so many more of these engagements that you can retarget, like a company page visitor, for instance, there's so much more they can do here. And this is especially valuable because website retargeting across all the platforms is just it's drying up, it's dying, with the death of the cookie. Tom McAllister asks, "Do you have any thoughts on campaign organization? Recently came into a new business that just started running LinkedIn Ads with an agency. That agency created top of funnel and middle of funnel campaign groups with about 19 campaigns in each of them." Tom, really good question. Check out episode seven of the podcast about account organization, I go into a lot more detail there. We don't like campaign groups, they tend to not do much at all, they just take up space and make you have to click through more levels. So we'd probably end up doing something similar to that other agency where we're creating, like, significant numbers of campaigns at different stages of the funnel. We just do it all in one campaign group, usually, unless we absolutely had a reason to split it up by campaign group. Hopefully that agency is doing a good job. It sounds like if they're willing to go in and create 20ish campaigns per campaign group, hopefully that means that they are pretty good at what they do. But, certainly come hit us up if you ever want a quote. Mark Nelson says, "Hey AJ, I love the show. I'm struggling setting up an ABM campaign with limited audience sizes on LinkedIn, Google Display, and Facebook. Say that you have 200 target accounts for your ABM campaign and you upload your contact audience, say 1000 contacts, averaging five per account, and assume LinkedIn matches 90% plus. If 25% of the audience interact with my ads, and I create a new audience for this, so as to target to the next stage, I'm stuffed as my audience isn't large enough. Could you come up with some specific pointers to address the issue?" Mark, this is really, really good. I love the way that you've laid this out, I will have the ABM episode coming up in the next probably month or two. But in short, LinkedIn is absolutely amazing for account based targeting. But it is terrible at being able to customize the messaging by account, you always have to have at least 300 people in an audience for it to be able to serve, period, which is a huge limitation. My suggested strategy here is add as many accounts as you can, you obviously want these audiences to be as large as possible. And don't use job title to match on these accounts. Try to use something that's a little bit more broad because LinkedIn only understands about 30% of job titles out there. So if you can use something more like job function with seniority to narrow in on those five contacts per account, you'll match a larger amount. But then even getting 25% of your target audience to interact with the ad, it would be hard to count on that and especially all of that happening within the timeframe that you're allowed to create a retargeting audience, which is 180 days. So my recommendation would be to flight your messaging to that audience, to that ABM audience. So rather than relying on having two separate campaigns, one being the original audience, and then one retarget, anyone who interacted, I might suggest, and you could actually do both of these strategies concurrently. I would suggest run the brand awareness messaging to that first audience and then once those ads have run their course, then show more of like a middle of funnel or bottom of the funnel type of ad and work them down. What you'd be doing is hitting the same audience and saturating them over time, in hopes that they would naturally be ready for the next step in the funnel. And then hopefully, by the time you've done this a few times, the engagements that you did get on those ads, hopefully, things like a 25% video view or a lead form open, you could get an audience that's larger than 300, to be able to retarget them at the next step. Next challenge. Laura Conti says, "Hi, AJ, thanks for your precious podcast. It would be amazing to go into depth with optimization. I listened to your podcast and it was interesting. How to optimize step by step? What is statistical significance? How long to run a campaign to decide to stop and optimize? Thanks." All right, Laura, great questions, great requests. But I definitely can't fully address all of those aspects here, Episode 36, which you've probably already listened to. That's a really good resource on how I think about optimization and testing. But this is really good feedback. I'll plan a future episode to go through more of this. Addison Witt says, "The quality of lead generation forms. Any recommendations on manual fields to add to the form?" Addison, check out Episode 17, where we go into a lot of depth on the lead gen forms and we do touch on quality. This isn't what you're asking, but basically, anytime we use lead gen forms, we do get feedback from sales teams talking about how the lead quality dropped. And that's kind of unfair to say it's not because the people in the audience are any less quality. But it's usually because we've made it so easy for someone to convert that more of the people who didn't decide to convert, end up converting, and they may not be as committed or have the need you solve. The classic answer here is to add a work email field because most sales teams and most lead scoring algorithms will look at an email address that's like a Gmail or Yahoo email address and they'll call that low quality. But it's still problematic if you add the work email field, because it's not going to autofill in the vast majority of cases. And so now you're telling users who are on their mobile devices, that they have to stop and type in their work email, with their thumbs on their mobile device, which is a lot of effort, and we will see the conversion rates drop from doing this. But then there is no way to validate that it actually is their work email, they might still type in their Gmail. And so because of this, there have been a lot of companies who are big spenders on LinkedIn, that can't use the lead gen forms, they have to send to a landing page where they can actually validate and qualify the email that's being written is not one of the free services out there. If you're ever in that circumstance of where you have too many leads for your sales team to work with, you can always add a little bit of extra friction to just further qualify them so that sales is only dealing with the cream of the crop. But, most of the time I would say I hear marketers talking about how they just want more leads and more scale. We had an example of a client who they needed to collect someone's net worth. And obviously, we can't target by net worth on LinkedIn. So what we did is we created a net worth drop down manually. And we'd give ranges would be like $0 to $200,000, and $200,000 to $1,000,000 and then all of those different ranges, and then that's a manual field that they have to fill out. And so if that is a requirement that they have a high net worth or a low net worth, you do get that data from the form field. So I hope that answers your question. Hopefully, it's helpful. Ben Milsom asks, "Dynamic URL parameters. Facebook ads has a ton of quality of life features that blow LinkedIn out of the water. I know it's a larger platform. One feature I miss the most is dynamic UTMs." Ben, I totally agree with you. I have been wanting dynamic URL parameters for so so long, I hope I'm not breaking any sort of confidences by saying this. But the good news is, this is coming. LinkedIn knows that it's a high priority and they've reassured me on several occasions that this is on the roadmap, and it's coming. I don't know if that means it's two months out, or two years out. If I had to predict I would guess something like six months. Then Nayan Prakash says, "If I take an example of sponsored Inmail ads, the only challenging part is to identify those audiences who have opened the message ads. I know LinkedIn doesn't give any option to populate a list based on openers. What's your thought?" Nyad, I hope I'm saying your name right. You're absolutely right, we get opens from message ads and conversation ads, but we don't have the ability to retarget people by whether they've done that or not. And honestly, an open is something that is so low in commitment that I don't expect them to ever give that to us, I would sure expect something like if they clicked on anything, like within a conversation ad if they clicked on any of the options, I could see that or at least clicked on a positive option, or clicked on the call to action from a message ad. I mean, the more engagement retargeting options that we get, the easier it's going to be to justify using LinkedIn campaign manager for retargeting. The more audiences the better, which is really going to help when cookies are dead here in the next year. One little bit of warning here is that message ads in general have something like a 55% open rate. But my gut tells me that a large portion of them and I don't know how many, but a large proportion are opening it just to mark the messages read so that it's not calling their attention as they're looking at their inbox. Probably the best thing you could do in this case, if you're trying to build a retargeting audience of those who've engaged is probably use a conversation ad, and then try to trigger the lead generation form to pop up because you know, you can retarget anyone who triggered a lead gen form opening. Obviously not in a tricky or a spammy way, but that's probably the best way to do it. I wish we could insert a video into one of these ads and then retarget video viewers, but lead gen forms are probably the best you're gonna get. Okay, Quentin Clair says, "Targeting efficiently, small audiences in niche markets versus needing critical mass to perform." Quentin, these are great points. For the bit about audience sizes, go and check out episode 20 of this podcast. But the bit about critical mass to performance totally depends on your definition of performance. For example, for us, we probably wouldn't be very happy with an account that was spending less than like $5,000 a month. But to some marketer, if they had a $1,000 or $2,000 a month budget, they would be fine spending that over the course of three months and being patient, and they would call that performance. So for us, we would suggest if you're targeting in North America, making sure that you have a budget of at least $5,000 a month. We find that usually your AB tests become statistically significant to the conversion level so you get a statistically significant cost per lead, and a conversion rate after spending $5,000. We also recommend audience sizes of 20,000 to 80,000 per campaign. But that doesn't mean that you can't have a much smaller or a much larger target audience size. It's just if you have a really large total addressable market, we would break that audience down into segments of 20,000 to 80,000 people. But if you're smaller than that, that's totally fine. running campaigns with 300 people in them is totally fine. It's just not going to spend very much and may or may not be worth your time, depending on what your time's worth, or what you consider to be highperformance. Small audiences maybe won't spend much but the value of dripping something out to your ideal market over time is still a lot more value than not showing at all. So it might be worth running some of these small audiences Hope that helps. Alright, I've got the episode resources for you coming right up so stick around 35:03 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 35:14 If you have any of the same questions that our community members had, go and listen to the episodes that are recommended around those topics, those will be super helpful. We'll have links down below in the show notes. Also, if you are new to LinkedIn Ads, or you have a colleague who is or someone that you're trying to train, check out the link in the show notes for the LinkedIn Learning course that I did in partnership with LinkedIn. It is an extremely good course if I don't say so myself being the author and it's also really inexpensive compared to anything else that you'd find out there, especially for the quality. LinkedIn Learning does a really good job. And of course, look down at your podcast player. If that subscribe button isn't already lit up, hit it for me, especially if you want to hear this in the future. If you don't leave it off, that's fine. Please do rate and review the podcast in whatever player you use or podcast platform. Any review, I'll give you a shout out and it is very, very much appreciated to help get the show shown to all the other ad professionals out there who need it. And of course, with any show feedback or questions or suggestions, shoot us an email at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Today we talk with Shannon McLeod (WHIMSY), author and high school teacher! Topics include: picking up a blueberry with your vagine; what is Shannon's submission process?; how do you pronounce "deluge"?!; Shannon's journey through two rounds of MFA rejections; her experience working with a shitty publisher; and more. Plus: Lindsay talks about her special nightstand box and Alex is an angel! Shout-outs incl: Pithead Chapel; Aaron Burch; Long Day Press; Adam O'Fallon Price AGAIN; Tom McAllister; Catherine Nichols; Matthew Norman; Lacy Crawford"

Van hosts Tom McAllister (@Dfends_com (https://twitter.com/Dfends_com) ) to talk about the New York Giants after Week one in the NFL. What is the Giants identity as a football team, Eli the Enigma, and football culture in New York. 

This month Aaron is talking to Dr. Tom McAllister, the Albert Eugene Sterne Professor and Chairman, Indiana University School of Medicine Department of Psychiatry. He specializes in studying brain injuries and chronic traumatic encephalopathy, and he'll tell about brain injuries, their treatment, and some of the advances in detecting such injuries. The Healthcare Triage podcast is sponsored by Indiana University School of Medicine whose mission is to advance health in the state of Indiana and beyond by promoting innovation and excellence in education, research and patient care. IU School of Medicine is leading Indiana University's first grand challenge, the Precision Health Initiative, with bold goals to cure multiple myeloma, triple negative breast cancer and childhood sarcoma and prevent type 2 diabetes and Alzheimer’s disease.

Watch the video here. Employing ''agile prose and clever observations'' (New York Times Book Review), Lauren Grodstein is the author of four novels, including the New York Times bestseller A Friend of the Family and the Washington Post Book of the Year The Explanation for Everything. A professor of creative writing at Rutgers-Camden, Grodstein is also the author of the short story collection The Best of Animals. Our Short History tells a poignant and witty story of parenthood and sacrifice. Philadelphia area native Tom McAllister is the author of the memoir Bury Me in My Jersey: A Memoir of My Father, Football, and Philly. He is an English professor at Temple University, editor at Barrelhouse, and cohost of the podcast Book Fight!, and his stories have appeared in The Best American Nonrequired Reading 2015, among many other places. In The Young Widower's Handbook, a bereaved husband carries his late wife's ashes on a cross-country road trip replete with quirky characters and painful soul-searching. (recorded 4/4/2017)

Once again one of us is on the road again. In this episode we prep Gayle for her ten day vacation by helping her decide which books to take, while Nicole chimes in with latest great reads from her last few trips. Books Mentioned In This Podcast:How To Be Safe by Tom McAllister https://amzn.to/2Jjsqjj (Bring Me Back) by B.A. Paris https://amzn.to/2Jln9HI (How To Walk Away) by Katherine Center https://amzn.to/2ufciur (The Dive From Clausen's Pier) by Ann Packer https://amzn.to/2ukPPfj (The Book of Essie) by Meghan MacLean https://amzn.to/2urVtM4 (The Woman In The Window) by A.J. Finn https://amzn.to/2L4apuf (The Girl On The Train) by Paula Hawkins https://amzn.to/2L9UFpi (That Kind of Mother) Rumaan Alam https://amzn.to/2NKHhGO (Life Moves Pretty Fast: The Lessons We Learn From Eighties Movies (and Why We Don't Learn Them From Movies Any More)) by Hadley https://amzn.to/2NMHJEo (Bearskin) by James A. McLaughlin https://amzn.to/2NNfPIz (The Fallout) by Tamar Cohen https://amzn.to/2NOENqP (Silver Girl) by Leslie Pietrzyk https://amzn.to/2ukCXWH (Happiness: A Memoir: The Crooked Little Road To Semi-Ever After) by Heather Harpham https://amzn.to/2Lf6yau (Siracusa) by Delia Ephron Gayle's Summer Crowdsourced Reading Listhttps://amzn.to/2uwAEPH (The Heart's Invisible Furies) by John Boyne https://amzn.to/2L5DvJx (The Absolutist) by John Boyne https://amzn.to/2JlEXm3 (Kitchens of the Great Midwest) by J. Ryan Stradal   Support this podcast

On this 200th episode of the podcast we talk about a very serious issue – lightning and the particular dangers it poses to campers and RVers this time of the year. Lightning is nothing to take for granted as is all too evident by simply following the news. Campers are injured or killed by lighting much more frequently that the general population and this week in our interview of the week, we talk with a top expert Plus your RV questions, comments, Tips and an off the beaten path report. Click the player below to Listen Now or scroll down through the show note details. When you see a time code hyperlink, you can click it to jump directly to that segment of the podcast. [spp-player] Show Notes for Episode #200 July 11, 2018 of Roadtreking - The RV Podcast: WHAT MIKE AND JENNIFER ARE UP TO THIS WEEK [spp-timestamp time="2:03"] MIKE This episode of the podcast comes to you from the heart of the Smoky Mountains in Bryson City, NC. We are recording this very special episode - number 200 – from the picnic table outside our RV at our Roadtreking Whitewater River Gathering near the banks of the beautiful Nantahala River. JENNIFER And what a special gathering it is. We were surprised by a beautiful 200th episode cake, complete with our logo, by our fellow Roadtrekers at our social hour get together last night. What a great way to celebrate. Thanks to everyone for making us feel so special. Tom McAllister, who says he has listened to every episode, orchestrated it all and it was as delicious as it looked. The gathering surprised us with this awesome cake   MIKE We have people here from across the country and again, as always, our gatherings are for people in every sort of RV. Roadtreking is built around a lifestyle, a state of mind, not a particular brand. We have people in Airstreams and other travel trailer brands, an Itasca Navion  Class C, a Coachmen on the Ford Transit chassis and of course lots of Roadtreks. JENNIFER That's Rick, the videographer from the Erwin Hymer Grouo of North America, shooting us cutting the cake. Rick is here making a documentary on the gathering. Our people will be spending the week whitewater rafting down the Nantahala and a couple of other rivers nearby, doing a mountaintop to mountaintop mega zip line ride and sightseeing on a train that takes us into the Natahala National Forest gorge. The weather has been great and the scenery is terrific, unbeatable. MIKE We have had a great time and we had a great time getting here. Our GPS directed us on US Highway 129 after we left I75 near Knoxville, TN. And the two lane road took us into North Carolina. It started out like any other two lane road but after a couple miles as it climbed from the foothills into the Smoky Mountains, we noticed it seemed to have a lot of curves. Then we noticed how many motorcycles there were on the road with us. JENNIFER Turned out the road is one of the most famous in the world for motocyclists. It’s called the Dragon and one particular stretch if it – 11 miles in length - is known as the Tail of the Dragon. It has 318 curves in those 11 miles. And we did it in our RV! We were so impressed by it we shot a video on it that you’ll be able to see in a couple of weeks. MIKE Speaking of videos, we have posted a special video about our 200th episode. We’ll embed it with the shownotes for this episode at Roadtreking-dot-com-slash-200. JENNIFER And tomorrow on our RV Lifestyle Channel on YouTube, we will post our video of the week, which takes you on a boat ride in Lake Superior to visit the spectacularly beautiful Apostle Islands. Please check it out and be sure to subscribe to our videos there on YouTube. A new video is released every Thursday morning. Of course, Sunday night at 7PM eastern is our Ask Us Anything Live You Tube broadcast and on Wednesdays with the podcast, we try to do a video version of our interview of the week. MIKE

Episode 304 of The Drunken Odyssey, your favorite podcast about creative writing and literature is available on iTunes, or right click here to download. On this week's special AWP program, Vanessa Blakeslee and I face off against Book Fight's Tom McAllister and Barrelhouse's Poetry Editor, Dan Brady. TEXTS DISCUSSED Episode 304 of The Drunken Odyssey, your favorite podcast about creative writing and literature is available on iTunes, or right click here to download.

In 2014, the NCAA and Department of Defense launched the largest concussion study in history. Slated to continue for years, perhaps decades, the CARE Consortium study has enrolled nearly 30,000 athletes and cadets at colleges and military academies across the country. One of the study’s primary investigators examines researchers’ preliminary findings, the significant questions they hope to answer — and how they plan to get there. Jack Ford with Tom McAllister, CARE Consortium principal investigator and chair of the Indiana University School of Medicine Department of Psychiatry.

In this week's episode, I talk to the novelist and memoirist Tom McAllister about structuring long-form fiction, the mystery of love, the addictive horrors of football, and other important matters.   NOTES Follow Bookmark It on Facebook to learn more about Brave New Book Club, which is led  by Vanessa Blakeslee. Save

I say in the intro this is Episode 35. It's 34. With Tom McAllister, author of the memoir "Bury Me in My Jersey" and the novel "The Young Widower's Handbook."

Tom McAllister�� is the guest. His debut novel The Young Widower's Handbook is available now from Algonquin Books. It is the official January pick of The Nervous Breakdown Book Club.  In today's monologue, I pay tribute to Mark Baumer.   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, I talk to my friend, fiction writer Sam Slaughter, who I met back in 2014, when he wrote a little something about Denis Johnson's Jesus' Son for the show. We talk about his short story collection, God in Neon, his chapbook, When You Cross That Line (inspired by Florida Man stories), alcoholism, how we evolve as writers, and the Orlando writing scene. Photo by Oxley Photography 2014 plus Tom McAllister of Book Fight fame reads his personal essay, "A Brief History of World Travel (Part 8): Notes on Baltimore, MD." TEXTS DISCUSSED Listen to the music of The Bambi Molesters.   Episode 220 of The Drunken Odyssey, your favorite podcast about creative writing and literature is available on iTunes, or right click here to download. Save

In this week's episode, I talk to J. Bradley about his new novel, Jesus Christ, Boy Detective, plus Tom McAllister reads his essay, "A Brief History of World Travel, Part 6." TEXTS DISCUSSED NOTES For those of you who'd like to read "A Brief History of World Travel, Part 6," or follow Tom McAllister in general, go here. Subscribe to The Florida Review for only $15 a year.

In this week's episode, I talk about Wallace Stevens's "The Noble Rider and the Sound of Words" with Vanessa Blakeslee, Plus Tom McAllister reads his essay, “A Brief History of World Travel, Part 1: Notes on Portland Maine.”   TEXTS DISCUSSED NOTES Check out The Two Cities Review, as well as its podcast. If you want to read Tom McAllister's “A Brief History of World Travel, Part 1: Notes on Portland Maine,” go here. Check out my review of Book Fight, or Book Fight itself.

Well, what didn't we hit on? It was a pop culture kind of podcast. Let's face it, it had to be since author and Barrelhouse nonfiction editor Tom McAllister joined me to talk about "Bring the Noise: The Best Pop Culture Essays from Barrelhouse Magazine". McAllister is the author of "Bury Me in My Jersey: A Memoir of My Father, Football, and Philly." He is also a professor of creative writing at Temple University and, most recently, is the editor of "Bring the Noise". As McAllister riffs in his hilarious introduction, BTN is a treatise "on the the stupid things we love". Yes, there's the stupid things we love, but BTN shows how beautiful these stupid things are when in the hands of seventeen artful storytellers whose personal stories elevate popular culture to the adult table. In it you'll find professional wrestling, roller derby, Barry Bonds, stalking Aaron Grenier, and the "never-ending reality of The Hills" and, in true Barrelhouse style, the Patrick Swayze question.

Suggestions for a Better Life by Tom McAllister

Bankers, listen up: It's not about YOU anymore. Customers are demanding a hassle-free experience, convenience, faster transaction processing, fair fees. Gone are the days of luring them with a free toaster. Two recent blogs tell the story: “4 Reasons Why Bankers Should Think Like Retailers” and “Stop Running Banks for Bankers—Run Them for Customers.” What do the experts say? Javelin's James Van Dyke: “In today's increasingly always-on and real-time world, people increasingly want more control of their own ability to manage, monitor and move their money.” SAP's Tom McAllister, former CIO, Bank of Ireland U.S. Holdings: ”The current state of flux makes this an excellent time to give the systems of the 1980s and 1990s a decent burial.” SAP's Carl Snyder: “The revenue train may have left the station, but there is still ample opportunity to drive revenue growth and grow the ever-allusive wallet share that bankers crave.” Join us for Retail Banks of the Future: For Customers, Not Bankers!

Bankers, listen up: It's not about YOU anymore. Customers are demanding a hassle-free experience, convenience, faster transaction processing, fair fees. Gone are the days of luring them with a free toaster. Two recent blogs tell the story: “4 Reasons Why Bankers Should Think Like Retailers” and “Stop Running Banks for Bankers—Run Them for Customers.” What do the experts say? Javelin's James Van Dyke: “In today's increasingly always-on and real-time world, people increasingly want more control of their own ability to manage, monitor and move their money.” SAP's Tom McAllister, former CIO, Bank of Ireland U.S. Holdings: ”The current state of flux makes this an excellent time to give the systems of the 1980s and 1990s a decent burial.” SAP's Carl Snyder: “The revenue train may have left the station, but there is still ample opportunity to drive revenue growth and grow the ever-allusive wallet share that bankers crave.” Join us for Retail Banks of the Future: For Customers, Not Bankers!