POPULARITY
Los eventos internos han adquirido una dimensión más estratégica. Tradicionalmente estaban hechos para crear engagement y motivación. Luego adquirieron una dimensión de formación y, ahora, se ha sumado un ingrediente potente de observación y medición que aporta un conocimiento muy valioso sobre los perfiles y equipos, llegando incluso, el evento, a solucionar problemas de la empresa o funcionando como la mejor herramienta de reclutamiento. Hablamos de todo esto en un podcast con Alberto Mestre, director y socio fundador de IDE Marketing; Pedro Pablo, fundador y CEO de Faceta Producciones y secretario de AEVEA; Héctor Huertas, director y fundador de Buen Puerto (empresa de gestión de talento); y Ángeles Moreno, country manager de AIM Group.¡Muchas gracias a Videology por brindarnos su estudio de grabación!
Los contenidos audiovisuales y el mundo de la cultura comparten muchos de los retos a los que también han de enfrentarse los organizadores de eventos: conseguir captar la atención de los asistentes o de la audiencia, generar un hilo conductor que se mantenga durante toda la trama o evento... Así que, ¿por qué no aprender más sobre estos sectores y tratar de aplicar lecciones para crear eventos con un mayor engagement? Hablamos con Julio Jiménez (director creativo de contenidos de entretenimiento y publicidad en TBS), Mariano Rodríguez (managing director de Mediapro Events) y Juan Hevia-Aza (director de marketing y eventos de Vocento) para conocer cómo funciona el mundo audiovisual y tomar nota de cómo aplicar sus técnicas a eventos.¡Muchas gracias a Videology por facilitarnos su estudio de grabación para este podcast!
Para saber cómo mejorar la medición y gestión de datos en eventos hemos organizado un podcast con profesionales de toda la cadena de valor: Bárbara Santos, responsable de eventos y sponsoring de Volkswagen; Germán Coppola, CEO de Yumiwi, Fernando Sánchez-Mayoral, director global tradeshows de SAP y Andrés Virto, director de la agencia Madison.¡Muchas gracias a Videology por brindarnos su estudio de grabación!
Son muchísimas las IAs que hoy se encuentran a nuestra disposición y que ya se han convertido en una herramienta fundamental para agilizar el trabajo de los profesionales de nuestro sector. Sin embargo, aún estamos dando los primeros pasos junto a ella y las dudas acerca de su uso o de su impacto siguen siendo infinitas. Las abordamos junto a Jorge Prado, consejero delegado de Externa Marketing & Events; Chema de Diego, director de estrategia de AV Medios y Jordi Planas, director de innovación de SOMOS Experiences. ¡Muchas gracias a Videology por brindarnos su estudio de grabación!
James Underhill is the Senior Director of Sales Operations and Strategy at MongoDB. He started his career as a pre-sales engineer at Videology and later spent two years at Twitter as a Revenue Operations Analyst. Since joining MongoDB, James has been promoted four times and now leads the Sales Innovation team.In this episode, John McMahon and John Kaplan are joined by James Underhill to discuss the potential impact of AI on sales. They explore how AI can enhance sales productivity by automating time-consuming tasks and providing valuable insights. James breaks down the different stages of the sales process and explains how AI can be leveraged to improve territory management, discovery, preparation, coaching and forecasting. He emphasizes the importance of combining AI with human skills and highlights the need for curiosity, critical thinking, and a customer-centric approach in sales. The conversation also touches on the potential changes in the buying experience as AI becomes more prevalent in sales.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:04:42] Importance of combining IQ and EQ in leveraging AI tools[00:08:11] The role of human elements and trust in the sales process[00:11:15] Traditional territory management problem and the use of AI in contextualizing data[00:12:42] AI can assist with knowledge procurement and enablement for new reps[00:14:58] AI can aid in equitable territory management and hold managers accountable[00:21:00] AI can automate the process of gathering foundational information, but reps still need curiosity and hunger to progress in the sales cycle[00:22:21] AI will expose bottom reps and decrease ramp time[00:25:01] AI enables instant coaching and on-demand knowledge[00:34:08] AI can help transfer knowledge and boost productivity in sales[00:46:09] Warm introductions becoming more meaningful in salesADDITIONAL RESOURCESLearn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jyPConnect and learn more about James Underhill.https://www.linkedin.com/in/james-underhill-ba22313b/https://www.linkedin.com/company/mongodbinc/HIGHLIGHT QUOTES[00:54:42] "Are they planning a merger with another company and they're going to go bonkers? Are they launching a new product? Like it's hard to predict that. And so that's where the human element is really important."[00:55:08] "And now I'm taking that information and then I can have, I can use an assistant of sorts or a tool to help me understand how that translates into what you're going to pay over time. But it's not going to tell me, Hey, James, they're going to bill this over this time period. That's unlikely."
What do you know about charitable giving? About 80% of all charitable donations in the US come from individuals, which in 2019 was over $300 billion. However, most charitable giving is ad hoc and many people struggle to effectively manage their donations. For corporations and banks seeking to incentivize charitable giving with donor-match programs, that challenge is even greater. Our guest on the podcast today is Gideon Taub, CEO of Pinkaloo Technologies. Gideon and his team experienced these problems firsthand and launched Pinkaloo to modernize charitable giving for individuals, corporations, and banks. Since launching in 2017, Pinkaloo has grown to serve banks and corporations across the country, and the team has received accolades from industry as a company at the forefront of the modern giving movement. Gideon talks about how his experience at another high-growth startup, Videology, helped him develop the skills he needed to launch his own venture, and he tells us about the challenges his team faced trying to sell a fintech solution to corporations and banks. Gideon shares his advice for founders about how to build momentum for a new venture by focusing on go to market fundamentals and being open to learning and adapting as your company grows. You can check out all the solutions Gideon and his team are building to help modernize charitable giving at www.pinkaloo.com and you can follow them on Twitter @Pinkalootech.
*CoLab is a specialist media consulting and market research business.* We provide insights and leadership at the intersection of media and technology. Our consultants are all digital media practitioners based in the UK, France and the USA who have held senior positions in sales, marketing, operations research and data analytics at global media and software organisations including the BBC, Yahoo, The Guardian, Time Out, Videology and Microsoft.
Friday March 2nd found Mike, Phlip and me at Videology in Williamsburg, Brooklyn for the 1995 camp classic Showgirls. While Jack was off skiing or something, we were lucky to be joined by special guest Hadley Todoran. Videology provided us with our featured whiskies for the night, in form of beer and shot combos. I … Continue reading "Showgirls: a Las Vegas masterpiece, with all the ice cubes you can handle, darlin’."
Unlocking Revenue In A Data Enabled TV EcosystemMon. April 24| 3:00 PM - 3:45 PM | Advanced Advertising TheaterWe now live in an age where technology allows for greater audience understanding than ever before. By leveraging data, we can deliver advertising messages to segmented audiences that go far deeper than traditional age / gender targeting. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide listeners with actionable insights into the value of a data enabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.
Unlocking Revenue In A Data Enabled TV EcosystemMon. April 24| 3:00 PM - 3:45 PM | Advanced Advertising TheaterWe now live in an age where technology allows for greater audience understanding than ever before. By leveraging data, we can deliver advertising messages to segmented audiences that go far deeper than traditional age / gender targeting. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide listeners with actionable insights into the value of a data enabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.
The companies Videology and Zendesk both had the same problem—how to rearchitect their big data processing platforms to scale to meet growing demand, while at the same time improving performance, availability, and cost structure? Videology provides a converged advertising solution that is screen-agnostic, ensuring unduplicated reach with the right frequency cadence to achieve guaranteed results. To achieve this, their big data platform ingests, processes, and analyzes a variety of logs. In this talk, Videology discusses how they migrated our platform to use Cloudera on a mix of m4 and r3 instances using the Amazon EBS Streaming Optimized HDD (st1) volume type. Zendesk provides a cloud-based customer support platform that allows quicker and easier interaction between businesses and customers. To deliver this experience, Zendesk runs a large Elasticsearch, Logstash, Kibana stack. The talk also discusses how Zendesk rearchitected their deployment to use m4s and also leverage the EBS Streaming Optimized HDD (st1) volume type. Tips for success will be shared throughout.
On #MediaSnack this week Tom and David mark the 50th episode by taking a look at recent reporting by Campaign after a survey into staff morale at agencies, both Creative and Media. It highlights a worrying downward trend of morale amongst staff at different levels. About a third of the respondents work in media agencies, in the USA which is the area the study covers. The most worrying element of the data is that amongst the more senior media agency staffers (who are the cohort most likely to state they have low morale) state that the main driver of their low morale is "lack of leadership" Is this indicative of media agencies lacking vision and ambition? Or is this simply burn out? We consider whether just being worked hard leads to low morale and conclude that working hard without purpose is what leads to negative thinking. Have media agencies lost their vision and purpose? If they had more vision from their leadership would things change? This comes coincidentally alongside news that global media agency network MEC announces that their long-serving global CEO Charles Courtier is stepping down in 2017, his replacement is Tim Castree, most recently running video ad sales platform Videology. Will be interesting to see how the narrative in that agency evolves in new leadership hands. A few week's ago Tom wrote an OpEd for Campaign called "Its Time For A Change of Guard at Media Agencies" which posed the question whether existing media agency leadership have the skills and appetite for the next five years battle which is much different as the nature of media agencies and their business model evolves. Some will become more transparent, some less, some will specialize some will diversify further. Laura Desmond, long time CEO of Starcom has recently resigned and we've seen a change of leadership at GroupM, with Kelly Clark taking the reins again. We wish Charles the best for his next adventure.
Gilmore Girls! Weezer! Cruel Intentions! Vanilla Ice! Can't Hardly Wait! We look at the movies and music that get our hearts racing in a special episode, dispatched from our live storytelling show, Pause The Tape, co-hosted with The Soundtrack Series' Dana Rossi.Storytellers, and links to scenes/songs referenced in stories:Kseniya Yarosh on Cool as IceDana Rossi on Gilmore Girls, Season 3, Ep: 8 "Let The Games Begin"C.D. Hermelin on WeezerEleanor Kagan on Can't Hardly WaitDana Rossi on Gilmore Girls, Season 3, Ep: 9 "A Deep-Fried Korean Thanksgiving"Isaac Oliver on Cruel IntentionsOur next live edition of Pause the Tape is on April 30th, 2015 at Videology in Brooklyn. More info at bonnieandmaude.com
Just coming off a stint writing for Night of Too Many Stars I talk with Jason Carlos Sáenz, hilarious comedian, improviser, writer on UCB's award winning maude team Onasis. Jason was a New Face at the 2014 Just For Laughs Festival and is the mind behind #SaenzSigns, which you should definitely check out (A couple are below, go check out the rest). Check out his upcoming webseries "Foxworthy and Friends," and if you're in NY go to the premiere party this Saturday in Brooklyn at Videology.
In the second part of our Bonnie & Maude Roving Movie Marathon, we traveled around Brooklyn for a day to sit on our friends' couches and let them pick a surprise movie for us to see. You can surprise yourself by listening through, or watch the films along with us:Part two includes:2:55 Pillow Talk (1959)25:00 The Conversation (1974)40:00 The Heartbreak Kid (1972)58:15 Set It Off (1996)Listen to part one herePause the Tape, an evening of stories about music and film, takes place on February 14th at 7pm at Videology in Brooklyn.The Iron Mule, an evening of short comedy film screenings, takes place on March 1st at 7:30pm at Symphony Space in New York.
We hope you had a chance to attend our Take Five for Your Future webcast, “Liquid Creative: Designing Campaigns That Flow Across Screens,” which took place on November 19. Our panel of experts brought both agency and technology perspectives to the conversation, exploring how the ability to reach consumers with messages across many screens presents a new challenge to creative directors. If you couldn’t join us, or want to review some of the information watch the full webcast now. Chris Jacobs, SVP, Executive Creative Director at Cramer-Krasselt, kicked off the lively panel discussion by talking about how multi-screen campaigns changed the creative process, particularly at agencies. He also had the opportunity to talk about how ads for a “skippable” platform need to be handled differently than “unskippable” content. Next, EJ McNulty, Executive Creative Director at Wunderman shared his thoughts on whether the creative concept should dictate the screens used in a campaign or vice versa, and later discussed how screen size could also impact creative. David Cole, VP of Sales and Business Development at Mixpo, discussed strategies for making video ads more viral to expand their reach even further through social media integration. Another speaker on the panel was Brian Unflat, Creative Director at The New Group, who followed up with his thoughts on which screen should come first in campaign planning. Brian also shared his thoughts on producing different versions of creative for various platforms. Rounding out the panel was Brett Tabano, VP of Strategy & Product Marketing at Videology, who talked about how the dynamics between creative and media teams are also changing due to the shift towards multi-screen strategies. In addition, Brett talked about the importance of utilizing multiple screens in an advertising campaign to have a greater reach and impact on viewers and the role of each screen in a campaign. The panel also participated in an exciting “round-robin” game of do’s and don’ts when creating ads for each platform and took questions from the audience that came in throughout the webcast. To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive
No, that isn't a prank Skype caller... Live From Videology in Brookyln, Alison and Matt talk to "Compliance" writer/director Craig Zobel and star Pat Healy, plus share some interesting titles currently available via VOD and streaming. Filmspotting: SVU is brought to you by Movies On Demand On Cable. Opening Break Holy Motors The Master Chicken With Plums Listeners Choice Review House of Cards Behind the 8-Ball: 3 New Releases Matt: The Sacrifice Dirty Work The Man From Beyond Alison: Army of Shadows Side By Side 9.79* 2 Expiring Titles (Expiration Date) Matt: Drugstore Cowboy / Cutthroat Island (3/1) Half Nelson (3/1) Alison: The Color of Pomegranates (3/1) Layer Cake 1 Random Film From Our Queues Matt: The Dark Backward Alison: The United States of Tara Learn more about your ad choices. Visit megaphone.fm/adchoices
Ain't teenage love grand? Today, we celebrate Valentine's Day with our first-ever live episode recording where we take a closer look at the 1976 horror classic Carrie. Join us and our special guest Tenebrous Kate (Ultra Violent Magazine, I Love Bad Movies) as we giggle and cry our way through this twisted Cinderella tale. We deconstruct why this movie isn't just an American treasure, but also an accurate portrayal of teen girl friction in high school. The podcast was originally recorded at Videology in Williamsburg, Brooklyn on February 9, 2013.
The new craft like a luxury intergalactic liner, the flight crew getting used to their new surroundings and each other. Ed thinks that Fedioaux is like no other Captain he has met before, she even appreciates the same music. Music In Chapter: Videology by The Digital Motion The Adventure continues.... You won't find advice on relationships at SciFiStories.co.uk, but there are plenty of stories and some of them cover the subject, knock yourself out.