Joan Breibart is a New York-based inventor who holds eight patents, has authored four books, and edited 20 titles. She is also the person who re-launched the Pilates Method in 1991 and made it a household name in a decade. She’s THE expert in diet and exercise that you’ve never heard of, and when…
Ten examples of how our branding obsession has ruined our minds—and our bodies too. Well, it's time—our 250th anniversary is next year. Bye bye MAGA and the American Dream. No one ever promised you a rose garden. _____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
MORE Branding. More avoidance of HOW MUCH you put in your mouth. More confusion. Matcha Tea is now a super food even though you mostly drink it. Be warned. Branding not content. More ways to identify yourself you seem to be going with the right trends._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
Somatic exercises which no one has even heard of are going mainstream according to John Wiley Publishers who added this title to their DUMMIES Series. To be included in this brand, the subject has to be of interest to everyone. For so many reason - not the least of which is America's penchant for masochism - it is unlikely we will all turn inward and become gentle._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
What a mouthful oh sorry it's a pun when we can't get rid of the idea that we can torch calories by some kind of moving around. Of course 80Bites has always had information about NEAT. But we do it because it's good to change position and it helps your circulation because we know that torching calories when it's hormones is really silly forget calories hormones rule anyway we'll talk about all of this and what the very frightened exercise biz is doing as they now think maybe so SOMATICS is the answer._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
Discussion on how branding foods lads to gainign weight not losing it. Constant telling us what to eat nd never talking about hwo much. Why using the 80Bites app is so revealing and for some frightening unless they are on Ozempic and their consumption has dropped by 25% at least. _____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
Now that 80Bites is gaining an audience, it's really interesting to hear people's reactions. Some think 80 bites means the number of bites you take in one meal, while others believe it refers to 80 chews. It's all part of the shift from what you eat to how much._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
As a female who is 84 years old, I'm deluged with invitations to talk at "Women's Empowerment" conferences to talk to young women about how they can succeed at becoming an entrepreneur. I decline because I'm what I like to think of as a "reluctant entrepreneur". _____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
In this episode of Body Conversations, Joan Breibart discusses why consumers are so easily suckered into doing things for their bodies that are obviously ineffective—and why, even after hundreds of articles have exposed this marketing concept as unrelated to how many steps you should take a day, they continue to parrot those ideas._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
I'm being asked to be a guest on podcast. These are about wellness, but it's also an indication of how incredibly lazy and screwed up this country is marketing people or actual podcasts. Find me on LinkedIn and they just project because I'm in the Pilates business they never look at anything I've written or said I'm telling you now don't listen anymore unless you're just doing it to make negative comments as I do but believe me, Mel Robbins would have me put to death if she ever read anything or even her staff_____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
Another day, another miracle food list—this time courtesy of Mel Robbins and Dr. Li, who swear dark chocolate (80–90% cacao), pomegranate juice, and five daily cups of coffee will melt fat and change your life. But don't question the “science”—just buy the magic foods, shut up, and eat. Meanwhile, Joan Breibart cuts through the wellness hype with brutal clarity, humor, and a $537 eyedrop story you won't forget._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
It's St. Patrick's Day in NYC, and I'm calling out the self-help industrial complex—starting with Mel Robbins. Millions love her. I can't stop watching her. But her 5-second rule doesn't fit my chaos.This episode breaks down why her sob story sells and mine doesn't, how my Pilates invention got hijacked by direct-marketing vultures, and why the algorithm thinks Tony Robbins is my next guru.Introducing my Chicken Sh*t Strategy—a filter for modern life—and the 537 Tactic, proof my mornings move faster than most people's months.Body Conversations® – Wellness without the sugarcoating._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
In this episode, Joan takes on the self-help circus starring Mel Robbins, Tony Robbins (no relation), and AI algorithms. With 60+ years of industry insight, Joan breaks down why diet trends, fitness fads, and self-help hacks haven't delivered. From $29 dolphin-neck creams to three-minute miracle workouts, she exposes the false promises and explores why we keep buying hope. She's not doomscrolling like Mel Robbins has warned against—she's researching, dancing, stretching, and calling BS on it all._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
After five years of podcasting with minimal fanfare, I finally asked myself: What makes the top podcasts so popular? Cue a deep dive into the world of Joe Rogan, sex talk shows, and the queen of life advice—Mel Robbins. In this episode, I explore how Mel went from anxious attorney to $48 million microphone mogul, why her style resonates, and what it reveals about today's obsession with Life Coaches. I question the cult of confidence, share a few hard-earned truths from my own experience as an inventor and beauty industry vet, and ask—do we really need motivation, or just a little laughter and perspective? Let's talk Body, Mel, and the BS we've all bought into._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
This episode discusses the idea of Hara Hachi Bun Me and how it is central to the 80Bites Program._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
Introduction to the book which was just published and it's available on Amazon on Kindle or the Kindle app it's $.99 or free if you're in Kindle unlimited and it explains why wellness is a scam and where will be at the end of this year I discussed Fat acceptance and body positivity and why these groups are endangered as our what I referred to as wellness bitches. The book has 40 photos and there are two really funny wellness bitch garments. I predict that being a wellness bitch will not be acceptable. I think the Kennedy and his distractions will be exposed by Elon Musk._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
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In this episode Joan Breibart talks about Peloton, the wellness industry, and the power of branding (and why its a problem). _____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
Diet and Exercise is in decline, while Pilates is on the rise._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
Change is hard, but did anyone resist the POLIO vaccine? But when Obese citizens— 65% of Americans in this unfortunate category—now have a solution to fixing their unbalanced hormones which cause RAVENOUS HUNGER, why is there resistance? Remember no one liked Pilates either. Yes it is MONEY, but since there are no options—diabetes is not a good thing—it's time to face the falsehoods. It's time for 80Bites._____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
Cortisol, Leptin, Ghrelin, Insulin - those are our new words to describe why people are ravenously hungry and can't stop eating. Exercise makes you hungry, nobody disputes that. But why?_____Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute shop.
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In this podcast, Joan Breibart explores the decline of wellness giants Peloton and Weight Watchers, attributing their downfall to outdated methodologies and false promises of weight loss. She sheds light on the industry's misguided focus on appearance over health, advocating for a shift towards a more sustainable approach to wellness based on hunger management and taste appreciation.Follow PhysicalMind Institute on Instagram or Facebook and subscribe to our newsletter.Visit the PhysicalMind Institute online store here.
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In this episode Joan Breibart discusses the history of teacher trainer certifications, matwork and apparatus certification, and the PhysicalMind Institute Amnesty and Bridge programs.Follow PhysicalMind Institute on Instagram or subscribe to our newsletter.
Jan 8, 2024 Episode F discusses how Ozempic is a long term bargain. And how Joan Breibart who recently joined WW finds the Points system to be so difficult. And how desperate is WW to accept money from a female who is 82 and weighs 121 and is 5'6". It's over!!!Follow PhysicalMind Institute on Instagram or Facebook.
Oprah announced on December 13th that she is on a weight loss drug—one of the miracles from Novo Nordisk or Eli Lilly. She did not say which one since then everyone would only ask for what Oprah is injecting. Soon it will just be swallowing a pill which will make one disinterested in swallowing all day. Maybe then we start to really eat—Remember chewing? Follow PhysicalMind Institute on Instagram or Facebook.
Joan Breibart discusses vegetarianism and its incompatibility with 80Bites, noting that veganism is also incompatible with many things. The growing popularity of 80Bites, now seen as the "natural Ozempic," is prompting many questions, leading to a better understanding of why restrictive and unhealthy diet programs often lead to unhappiness.Follow PhysicalMind Institute on Instagram or Facebook.
Thanksgiving won't be ruined by Ozempic; in fact, this drug could enhance our national day of feasting. There are numerous articles discussing the anticipated economic changes even before the pill version becomes available in 2024. Additionally, photos of Warner Sallman's painting of Jesus are now under scrutiny. It's puzzling why no one raised concerns earlier. You can find the images at https://www.warnersallman.com/collection/images/head-of-christ/.
Consumers are unaware but CEOs and Wall St. are watching the impact of these drugs - not just on the pharmaceutical sales - Ozempic's are larger than the GDP of Denmark - but the impact on other industries. The Airline industries are looking forward to fuel savings; the clothing industry will be going through the roof. The CEO of Walmart recently said that customers on these drugs are buying less of everything, but particularly food. We also talk about a successful 80Biter who says he/she never lost weight so quickly - 23 pounds in a few weeks using 80Bites.
Joan Breibart uses her unusual rejuvenation during chemotherapy to figure out the best calorie burner. And why 80Bites is a do-it-yourself Ozempic.Get 80Bites here: https://shop.physicalmindinstitute.com/products/80bites
If Joe were alive he'd set folks on their feet! Off the Mat! Joan Breibart explains her rationale and the history of Standing Pilates® and Pilates in general from 2001 to now.
How Pilates teaching has changed since Princess YUU Fujita was certified in 2001 and why we are Launching a TYE4® certification. Looking for volunteers to be trained for free.
Pilates expert Michelle Hoyos and Joan Breibart discuss the question: HOW do you easily and enthusiastically teach 12 different bodies at the same time on such complicated Apparatus??
54 MILLION google hits in less than half a second!! Ozempic is the topic all over the world. Particularly interesting for the USA since we created the diet and exercise biz; then later fitness & nutrition; and now wellness. OZEMPIC® Nation Bye-bye fat acceptance; fat burning exercise; dieting; gluten-free; clean eating, etc. And all the other wellness wonders that fuel a business to the tune of $4 trillion.
The reason someone would want to understand this is that if you are a professional you can easily make choreographic changes to exercises to provide variety. Whether teaching a reformer class of 4 or 12 and needing to make modifications for one person benefits all in both brain and body health. Looking at all the equipment now in studios whether the mat or reformer or spring wall or chair, knowledge of these spinal exercises makes creating exercises a breeze, i.e. thinking on your feet.
Lynda Lippin and Joan Breibart discuss a framework for all exercise. This is Part I. In the next episode, we will examine how to use this to help a teacher think on her feet. Or on his feet.
Joan Breibart speaks with Wendy LeBlanc-Arbuckle about these designations and what it means for the future of Pilates. Both speakers began their Pilates careers when just pronouncing the name Pilates was the only issue!
The big lie happened in 1985 when the CDC changed the formula for measuring weight from the IBW--- Ideal Body Weight, aka the HAMWI Method to the BMI which enabled them to "grade on a curve." They probably thought this move was innocent. But not so. About one million died of Covid due to obesity and the majority didn't even know they were fat. NOW obesity is really bad so the Authorities need another lie. Learn what this will mean.
Why is it okay for government agencies to hide the truth about obesity?? Joan explores the US government's choice to change to the BMI.
Joan explains her view, as one of the people at the center of the original Pilates trademark lawsuit, on the most recent lawsuit to hit the Pilates world.
Learn exactly why Joan always makes fun of the word "wellness" and all of the confusion/misinformation that always surrounds it.
Joan discusses this fallacy of "nourishing" ourselves to LOSE weight! Sorry, it just doesn't work that way!
We ask this question about every other celebrity, so why is this odd when we ask this about the Monarchy?
Joan enjoys an article by Cindy Adams in the NY Post on her trip to Maine.
The title comes from a New York Times article by Melinda Wenner Moyer. Joan enlightens us with some exercise truth.
Joan dives deep into Fariha Róisín's book, Who is Wellness For? ; the Pilates telephone-game; and the new Pilates lawsuit.
This week, Joan discusses her fears about the phrase "a woman's right to choose."
Is BMI a fraud?! Joan talks about America's problem with admitting the truth! Using the BMI equation may not be the most honest representation of our country's obesity issue, since waistline measurement with the HAMWI equation gives us a much different--and much HIGHER number...
On the latest episode of Body Conversations®, Joan Breibart discusses her disappointment with this article in the New York Times, with which Joan has a personal history, on FORMA Pilates.
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