Certified Personal Trainer Podcast

The rise of AI in fitness is impossible to ignore — but is it a threat to personal trainers or the ultimate tool for growth?In this episode, Eddie Lester (Founder of Fitness Mentors) dives deep into how artificial intelligence is reshaping the personal training industry. From ChatGPT-generated workout plans to wearable tech like WHOOP and Oura, the tools your clients use are getting smarter. So where does that leave you?

Trying to grow your personal training business on social media? In this episode, we dive into how to use fitness trends on Instagram and TikTok to get real results—not just views.We break down:Why trends matter for visibility

Ready to take your fitness business online and actually make money doing it? In this episode, we walk you through the step-by-step strategy for becoming a trusted, in-demand fitness influencer using the proven framework from the Fitness Influencer Certification.

If I had to start from scratch with no clients, no ads, and only a few hundred bucks — this is exactly how I'd get 5 paying clients in 7 days. No fluff. No theory. Just hustle, strategy, and systems that actually work.In this episode, I break down 5 tactical, proven ways to get personal training clients using DMs, local marketing, referrals, free trials, and mini challenges — plus a full 7-day game plan you can copy and paste into your week.This episode is for trainers who are ready to take action now.

In this episode, we sit down with Ryan Dunn to explore his inspiring transition from a stable government job to launching a successful career as a full-time personal trainer. Ryan shares how getting certified through Fitness Mentors gave him the foundation to start his own fitness business, and he opens up about the real-world challenges and rewards of going all-in on his passion. From getting his first clients to building lasting relationships and training strategies that work, Ryan delivers a wealth of insights for anyone considering making the leap from a 9–5 to doing what they love.Perfect for: Aspiring personal trainers, career changers, and fitness professionals looking to grow.Show links: Ryan's Preferred FM CPT PackageInstagram: @250n_fitness Facebook: https://www.facebook.com/share/16WroxjYBQ/?mibextid=wwXIfrSupport the show

Struggling with pricing your personal training services? You're not alone! Many trainers fear charging too much or losing clients, but the secret to setting the right price isn't just about numbers—it's about psychology.In this episode, we break down:✅ Why clients buy (hint: it's not just about your sessions!)✅ The power of anchoring and how it influences purchasing decisions ✅ How the Decoy Effect guides clients toward your best offer ✅ Using scarcity & urgency to create demand ✅ The art of price framing to make your services feel more affordable ✅ How to state your price with confidence (and stop underselling yourself!)

Feeling stuck in your personal training business? Whether your client list has plateaued, your motivation has dipped, or you're struggling to bring in revenue, you're not alone—and this episode is here to help.Join host Eddie Lester as he tackles the signs of being in a rut and, more importantly, actionable strategies to break free. From reconnecting with your "why" to refreshing your marketing and setting new goals, this episode is packed with practical tips to reignite your passion and momentum.He'll also explore mindset shifts to embrace change, celebrate small wins, and keep you moving forward. By the end of this episode, you'll feel empowered to tackle challenges head-on and take your business to the next level.Tune in and start making the changes your business needs today!

Starting your career as a personal trainer can feel daunting, especially when you're staring at an empty client list. In this episode, we tackle the challenge head-on with From Zero to Booked Solid: Tips for Getting Your First 10 Clients.Join [Your Name] as we dive into practical, proven strategies to help you attract, connect, and convert your first few clients into loyal advocates. You'll learn how to:Define your ideal client and build your online presence.Leverage your personal network and local partnerships.Master consultations, create irresistible offers, and scale your roster with referrals.Whether you're newly certified or ready to reignite your career, this episode is your blueprint for building a thriving personal training business from the ground up.Tune in and take the first step towards a booked-solid schedule today!Show links:Business and Sales: The Guide to Success as a Personal Trainer CourseSupport the show

In this episode, we're diving into how personal trainers can maximize Black Friday and Cyber Monday to grow their client base and boost revenue. Whether you're a seasoned pro or just starting out, these strategies will help you create irresistible offers, connect with new clients, and prepare for the New Year rush.We'll explore:Why Black Friday and Cyber Monday are the perfect times to sell New Year fitness packages.A step-by-step guide to crafting promotions that stand out.Proven techniques to upsell, retain clients, and generate long-term success.Tune in for actionable tips to transform holiday shoppers into loyal clients. Get ready to make this shopping season the launchpad for your most successful year yet!Show Links: Black Friday Cyber Monday Sale 40% Off!Support the show

Are you a personal trainer looking to expand your career beyond the gym floor? In this episode, we explore the diverse paths you can take to grow within the fitness industry. From facility ownership and online training to corporate wellness consulting and fitness education, there's a wealth of opportunities waiting to be tapped. We'll break down each career path, discuss the skill sets needed, and share insights on aligning your personal strengths with the right opportunities. Whether you're aiming to become a fitness business owner, content creator, or specialized trainer, this episode is packed with actionable advice to help you take the next step in your journey.Tune in to discover how to leverage your experience as a trainer into a thriving career beyond traditional gym training!Show Links:Get Certified as a Personal TrainerGrow You Skillsets as a Personal TrainerSupport the show

In this episode, we dive into one of the most important but often overlooked aspects of running a personal training business: collecting payments. Whether you're an independent trainer or working with a gym, getting paid efficiently and securely is essential for success. We'll cover seven key factors you need to consider before choosing a payment method—everything from client convenience and payment processing fees to the longevity of different platforms. We'll also explore the top three online payment methods to streamline your business. If you're ready to take control of your payment process and ensure a smooth experience for both you and your clients, this episode is for you! Tune in and learn how to make the right choice for your training business. Show Links: Certified Personal Trainer CertificationSupport the show

Are you ready to kickstart your career as a personal trainer but unsure where to begin? In this episode, we dive into the essential steps and strategies to land your dream job in the fitness industry. From selecting the right certification and building a compelling portfolio to understanding what hiring managers look for, we cover everything you need to stand out and make an impact. Whether you're fresh out of school or looking to switch careers, this episode offers actionable insights tailored to help you confidently walk into any gym and present yourself as the ideal candidate.Tune in as we explore the keys to success, including gaining hands-on experience, acing your interview, and mastering the art of networking within the fitness community. Packed with valuable advice and practical tips, this episode is designed to help you transform your passion for fitness into a successful and fulfilling career. Don't miss out on the opportunity to set yourself apart and thrive as a personal trainer!Support the show

Your first day as a personal trainer in a gym is a big moment, and it's the perfect opportunity to set yourself up for success. In this episode, we'll cover the three essential actions every new trainer should take on day one to build valuable relationships, understand the gym from a client's perspective, and learn from the top trainers in the facility. From introducing yourself to key staff members—like the front desk team and membership sales associates—to experiencing the gym through the eyes of a new member, these steps will help you hit the ground running.We'll also dive into the importance of observing the gym's most booked trainer, learning their sales techniques, and even booking a training session with the top membership sales associate to strengthen your referral network. Plus, we've included a bonus tip that could give you an extra edge in getting new clients early on. Whether you're just starting out or getting familiar with a new gym, this episode will give you the tools you need to make your first day count.Show links:www.fitnessmentors.com/personal-trainer-certification/Support the show

As a new personal trainer, it's crucial to master the core skills that will set you up for success. In this episode, we break down the five must-have skills every trainer should focus on to build a thriving career. From effective communication and technical knowledge to adaptability and business acumen, these skills will help you connect with clients, deliver top-notch training, and grow your brand. Tune in to discover how developing empathy and emotional intelligence can elevate your relationships with clients and why staying adaptable is the key to overcoming challenges in your fitness career. Whether you're just starting or looking to refine your approach, this episode provides practical advice to help you succeed. Show Links:Program Design Specialist Course & CertificationBusiness and Sales for Personal Trainers Course & CertificationSupport the show

Are you a personal trainer wondering if it's time to take the leap from employee to business owner? In this episode, we dive deep into what it takes to transition from working for someone else to opening your own gym. We'll explore the key areas you need to consider, including financial development, personal growth, and essential business skillsets. This isn't just about drafting a business plan; it's about truly assessing your readiness for entrepreneurship.We'll help you answer critical questions like: Do you know the costs of running a gym? Are you prepared for the financial responsibility? Do you have the business savvy or the ability to hire professionals to manage the logistics? From understanding rent and equipment costs to gauging your personal drive and communication skills, this episode provides a roadmap for those considering making the leap into gym ownership. Whether you're aiming to open a niche studio or a small training facility, we'll guide you through the tough questions that will determine your success.Show Links: www.fitnessmentors.com/business-and-sales-ceu-course/Support the show

In this episode, we dive into the powerful strategy of joining online trainer directories to expand your client base. With the fitness industry increasingly moving online, personal trainers can no longer rely solely on traditional methods to attract clients. We'll explore how these directories work, the benefits they offer, and how they can position you in front of a broader audience. Whether you're just starting out or looking to grow your business, understanding the ins and outs of these platforms can give you a competitive edge.We'll also share tips on choosing the right directories that align with your niche, optimizing your profile to stand out, and leveraging client reviews to build credibility. By the end of this episode, you'll have a clear understanding of how to use online trainer directories effectively to not only find more clients but also to build lasting relationships that drive long-term success in your fitness career.Show Links:www.fitnessmentors.comSupport the Show.

In this episode of the Certified Personal Trainer Podcast, we dive into the art and science of structuring the perfect client session. Whether you're working with beginners or advanced athletes, knowing how to design a session that addresses every aspect of fitness is crucial for helping your clients achieve their goals. We'll walk you through a step-by-step approach, starting with foam rolling and stretching tight or overactive muscles, activating weaker muscles, and preparing the body for the day's workout.You'll learn how to create tailored movement prep routines that enhance mobility and set the stage for a productive strength and conditioning workout. Plus, we'll discuss the importance of a proper cool down, including foam rolling and stretching to aid recovery and prevent injury. By the end of this episode, you'll have a comprehensive framework to structure client sessions that are not only effective but also enjoyable, helping your clients stay motivated and see results. Whether you're a seasoned trainer or just starting out, this episode is packed with practical tips and insights to elevate your training sessions.Show Links:Program Design Specialist Certification (25% off using code wow25)Support the Show.

In this episode, we dive deep into the art of crafting compelling client testimonials and success stories, essential tools for any personal trainer looking to build trust and attract new clients. We begin by discussing the criteria for selecting the most impactful client success stories, emphasizing the importance of showcasing diverse achievements and experiences. Learn how to identify unique, transformative journeys that resonate with a broad audience and inspire potential clients to take the leap.We then move on to the structure of a powerful testimonial, breaking it down into key elements: challenge, solution, and result. You'll get practical tips on guiding clients to share their stories concisely and authentically, along with a helpful template to ensure every testimonial hits the mark. From gathering authentic testimonials through surveys and interviews to presenting them across various media formats like written, video, and audio, we cover all bases. Finally, we'll explore strategies for leveraging testimonials in your marketing efforts, highlighting specific results and metrics to demonstrate credibility and keeping your content fresh and engaging.Show Links:Back to School Sale: Use Code WOW25Support the Show.

This week on the CPT Podcast, host Eddie Lester delves into the impact of GLP1 receptor agonists (Ozempic) on the personal training industry. He explores how these medications, known for their significant weight loss benefits, are transforming the fitness landscape. With enhanced client results, a broader client base, and a holistic health approach, personal trainers are poised to see unprecedented success. Discover how GLP1 can motivate clients, improve retention rates, and open new opportunities for trainers to collaborate with healthcare providers, positioning themselves as comprehensive health professionals.Join Eddie as he breaks down the science behind GLP1, explaining its mechanism of action and the sustainable weight loss it promotes. Learn how personal trainers can seamlessly integrate GLP1 into their programs, customizing training plans and providing essential education and support to their clients. Whether you're a trainer looking to enhance your practice or someone interested in the latest advancements in weight management, this episode offers valuable insights into the synergy between GLP1 and personal training, promising a healthier and more effective fitness journey.Show Links:Use code WOW25 for 25% off through July 31st!Support the Show.

The Guide to Content Marketing for Personal TrainersIn this episode of the Certified Personal Trainer Podcast, we dive deep into the world of content marketing specifically tailored for personal trainers. Whether you're just starting out or looking to expand your client base, effective content marketing can be a game-changer for your business.Join us as we cover:The Basics of Content Marketing: Understand what content marketing is and why it's crucial for personal trainers.Identifying Your Target Audience: Learn how to pinpoint your ideal clients and create content that resonates with them.Creating Engaging Content: From blog posts and social media updates to videos and podcasts, discover the types of content that attract and retain clients.Building Your Online Presence: Tips on optimizing your website and leveraging SEO to increase your visibility online.Social Media Strategies: Explore the best practices for using platforms like Instagram, Facebook, and LinkedIn to connect with potential clients.Measuring Success: Find out how to track the effectiveness of your content marketing efforts and adjust your strategy for better results.Whether you're looking to establish your authority, grow your audience, or convert followers into clients, this episode provides practical insights and actionable tips to help you succeed in content marketing as a personal trainer. Tune in to elevate your marketing game and take your business to new heights!Show links:www.fitnessmentors.comUse code WOW25 for 25% off all courses!Support the Show.

Launching your own personal training business requires careful planning and attention to detail. In this episode, host Eddie Lester dives into the six most crucial checkpoints every aspiring personal trainer must address when starting their business.From naming your business to setting up banking and accounting systems, each checkpoint plays a pivotal role in establishing a strong foundation for your business.1. Name Your Business:Discover the importance of choosing a compelling and memorable name for your personal training business. We'll discuss strategies for brainstorming creative names that resonate with your target audience and align with your brand identity.2. Obtain Insurance:Learn why obtaining insurance coverage is essential for protecting yourself, your clients, and your business. We'll explore different types of insurance policies, including liability insurance and professional indemnity insurance, and how to select the right coverage for your needs.3. Choose Your Business Structure:Understand the different business structures available for personal trainers, such as sole proprietorship, partnership, limited liability company (LLC), or corporation. We'll discuss the advantages and disadvantages of each structure and how to choose the best option for your business goals.4. Register Your Business:Explore the process of registering your personal training business with the appropriate government authorities. We'll walk you through the steps to obtain necessary licenses and permits and ensure compliance with local regulations.5. Set Up Banking:Learn how to set up business banking accounts to manage your finances effectively. We'll discuss the importance of separating personal and business finances, choosing the right bank, and selecting the appropriate accounts for your needs.6. Establish Accounting Systems:Discover the importance of establishing accounting systems to track your income, expenses, and taxes accurately. We'll discuss tools and software solutions for bookkeeping, invoicing, and tax preparation, as well as best practices for financial management.Whether you're a newly certified personal trainer or an experienced fitness professional branching out on your own, this episode provides invaluable guidance to help you navigate the essential business checkpoints of starting a personal training business. Tune in and empower yourself with the knowledge and tools needed to turn your passion for fitness into a thriving business venture.Show Links:Trademark SearchGet Personal Trainer InsuranceSupport the Show.

In this episode we delve into the art of closing sales as a personal trainer, unveiling powerful closing statements and techniques to increase your client conversion rate. Whether you're new to sales or a seasoned professional, mastering these closing strategies can take your personal training business to new heights.Join Eddie Lester as he explores dynamic closing techniques tailored specifically for personal trainers:The Direct Close: Cut straight to the point with the Direct Close, a straightforward approach that asks for the sale directly. Discover how to confidently present your offer, address objections, and secure commitments from potential clients.The Indirect Close: Employ the Indirect Close to subtly guide clients towards making a decision without exerting pressure. Learn how to leverage storytelling, testimonials, and social proof to create a compelling case for your services.The Pro's vs Con's Close: Present clients with a balanced analysis of the benefits and drawbacks of your training programs using the Pro's vs Con's Close. Uncover strategies for framing objections as opportunities and helping clients overcome their reservations.The Multiple Option Close: Provide clients with multiple options to choose from with the Multiple Option Close, empowering them to select the package that best suits their needs and preferences. Explore how to customize your offerings, add value, and facilitate decision-making.The Hard Close: When it's time to seal the deal, employ the Hard Close—a decisive and assertive approach that leaves no room for hesitation. Discover how to use urgency, scarcity, and persuasive language to motivate clients to take action.Whether you prefer a direct, indirect, or assertive approach, this episode offers practical insights and actionable strategies to help you close more sales and grow your personal training business. Tune in and discover the power of closing sales statements in driving client conversions, boosting revenue, and achieving your business goals.Show Links:May Sale Code MAY25Support the Show.

In this episode of the Certified Personal Trainer Podcast, we dive deep into the art of salesmanship in the personal training industry, exploring how different sales personalities can influence client interactions and drive business growth. Whether you're an Instant Friend, a Guru, a Fitness Consultant, a Networker, or a Hard Seller, understanding and embracing your unique sales style can make all the difference in closing deals and building lasting client relationships.Join host Eddie Lester, a seasoned personal trainer and sales expert, as he explores the distinct characteristics and strategies of each sales personality archetype:The Instant Friend: Known for their warmth, empathy, and ability to connect on a personal level, Instant Friends excel at building rapport and trust with potential clients. Learn how to leverage your natural charm and interpersonal skills to create meaningful connections and win over prospects.The Guru: With deep knowledge and expertise in fitness and wellness, Gurus position themselves as trusted authorities and advisors. Discover how to showcase your expertise, educate clients, and inspire confidence through thought leadership and tailored solutions.The Fitness Consultant: Fitness Consultants take a client-centered approach, focusing on understanding clients' needs, goals, and pain points before offering solutions. Explore how to conduct thorough assessments, provide personalized recommendations, and empower clients to make informed decisions.The Networker: Networking is second nature to Networkers, who thrive on building relationships and expanding their professional circles. Uncover strategies for maximizing networking opportunities, leveraging referrals, and tapping into your extensive network to generate leads and referrals.The Hard Seller: Bold, persuasive, and results-driven, Hard Sellers excel at closing deals and driving sales conversions. Learn how to overcome objections, highlight the value of your services, and confidently ask for the sale without being pushy or aggressive.Whether you identify with one sales personality or embody a combination of traits, this episode offers practical insights and actionable tips to help you leverage your individual sales style to sell personal training effectively. Tune in and unlock the secrets to sales success in the competitive world of personal fitness.Show links: www.fitnessmentors.com/personal-trainer-certification/Support the Show.

In this episode of The Certified Personal Trainer Podcast, we unlock the power of networking as a crucial strategy for personal trainers to fuel business growth and attract new clients. Networking goes beyond exchanging business cards—it's about building meaningful connections, fostering relationships, and positioning yourself as a trusted authority in the fitness industry.Join host Eddie Lester as he explores actionable tips and strategies to leverage networking effectively in your personal training business. Discover how to expand your professional network, cultivate referral partnerships, and create valuable opportunities for client acquisition.Learn the art of networking both online and offline, from leveraging social media platforms to attending industry events, workshops, and meetups. Uncover the importance of authenticity, active listening, and reciprocity in building genuine connections with potential clients, colleagues, and industry influencers.Explore the role of networking in establishing your personal brand and differentiating yourself in a competitive market. Hear success stories and real-world examples of how strategic networking efforts have propelled personal trainers to new heights of business success and client satisfaction.Gain insights into cultivating long-term relationships with clients through effective communication, follow-up, and personalized engagement strategies. Discover how to turn networking connections into loyal clients and advocates for your fitness services.Whether you're a seasoned fitness professional or just starting your personal training journey, this episode offers valuable guidance on harnessing the power of networking to drive business growth, expand your client base, and create lasting impact in the lives of your clients.Show Links:Personal Trainer Mentorship and Networking GroupFree Discord Networking GroupSupport the Show.

Join us as we delve into the power of branding and its impact on attracting more clients as a personal trainer. Building a strong brand identity goes beyond having a logo—it's about crafting a compelling story, defining your unique value proposition, and connecting authentically with your target audience.This episode explores practical strategies and actionable tips to leverage branding effectively in the fitness industry. Discover how to differentiate yourself in a competitive market, build trust with potential clients, and establish a memorable brand presence that drives business growth.Learn the key elements of successful personal trainer branding, from defining your mission and values to creating a consistent visual identity and messaging strategy. Explore how to use storytelling to communicate your passion for fitness and showcase your expertise in a way that resonates with your ideal clients.Gain insights into the role of social media, website design, and content marketing in building your personal training brand. Uncover tips for cultivating client testimonials, leveraging influencer partnerships, and maximizing word-of-mouth referrals through strategic branding initiatives.Whether you're just starting out as a personal trainer or looking to elevate your existing brand, this episode is packed with valuable guidance to help you harness the power of branding to attract, engage, and retain more clients.Show Links:Eddie's Book: Business and Sales: the Guide to Success as a Personal TrainerSupport the show

In this episode of the Certified Personal Trainer Podcast we dive deep into the art of discussing pricing during a sale as a personal trainer. Pricing discussions can often be nerve-wracking, but they don't have to be! Join us as we uncover unique tactics and strategies to confidently bring up your prices and close more sales with ease.Hosted by Eddie Lester, a seasoned personal trainer with years of experience in the industry, this episode offers practical advice and actionable tips for navigating pricing conversations effectively. From building confidence in your value proposition to employing persuasive techniques, we cover it all.Learn how to communicate the true value of your services to potential clients, emphasizing the benefits they will receive and the transformative impact on their health and fitness journey. Discover how to address common objections about pricing and turn them into opportunities to showcase your expertise and credibility.We also explore the importance of setting clear pricing structures and packages that reflect your expertise, time, and resources. Find out how to tailor your offerings to meet the unique needs and preferences of your clients while maintaining profitability and sustainability in your business.Whether you're a seasoned personal trainer looking to level up your sales game or a newcomer navigating pricing discussions for the first time, this episode is packed with valuable insights and strategies to help you close more sales and grow your business with confidence.Tune in and unlock the secrets to mastering pricing discussions during sales to propel your personal training business to new heights!Show LinksUse code WOW25 at checkout for 25% Off CertificationsSupport the show

In this episode of the Certified Personal Trainer Podcast, we delve into the power of leveraging Google and Yelp to attract new clients effortlessly. Join us as we uncover the secrets of local SEO tactics, including creating Google Business pages and optimizing your presence on Yelp, to expand your reach and grow your client base with ease.This episode offers practical insights and actionable strategies for fitness professionals looking to harness the potential of online platforms to attract and convert local clients effectively.Throughout the episode, host Eddie Lester shares valuable tips and best practices for optimizing your Google Business profile, from selecting the right categories and keywords to optimizing your business description and uploading engaging photos. You'll learn how to improve your visibility in local search results and attract potential clients searching for fitness services in your area.Additionally, we explore the importance of maintaining a positive presence on Yelp, the popular review platform, and how to leverage customer reviews to build trust and credibility with potential clients. Discover strategies for encouraging satisfied clients to leave positive reviews and managing negative feedback effectively to uphold your reputation online.Whether you're a new fitness professional looking to establish a strong online presence or an experienced trainer seeking to expand your client base, this episode will provide you with the tools and strategies you need to leverage Google and Yelp effectively to attract new clients and grow your business effortlessly.Key topics covered in this episode include:Understanding the importance of local SEO for fitness professionalsCreating and optimizing your Google Business profile to improve visibility in local search resultsLeveraging Yelp as a powerful platform for attracting and converting potential clientsEncouraging satisfied clients to leave positive reviews and managing online reputation effectivelyImplementing best practices for local SEO to maximize your chances of successTune in to unlock the secrets of using Google and Yelp to gain new clients easily and take your fitness business to new heights of success.Support the show

In this episode, host Eddie Lester dives into the essential topic of SMART goal setting for personal training professionals. Join us as we explore the importance of setting specific, measurable, achievable, relevant, and time-bound goals to drive success and growth in your personal training business.This episode offers valuable insights and practical strategies for personal trainers looking to take their business to the next level. Whether you're just starting out or seeking to expand your client base and revenue streams, mastering the art of SMART goal setting is crucial for long-term success.Throughout the episode, Eddie shares real-life examples and experiences from his own journey in the fitness industry, illustrating how SMART goals have played a pivotal role in achieving milestones and overcoming challenges. From attracting new clients and increasing revenue to improving client retention and expanding your service offerings, you'll discover how SMART goals can serve as a roadmap to success in your personal training business.Key topics covered in this episode include:Understanding the principles of SMART goal setting and how they apply to your personal training business.Identifying specific objectives and targets for growth, such as increasing monthly revenue or expanding your client base.Developing measurable metrics and key performance indicators (KPIs) to track progress and assess success.Setting achievable goals that stretch your capabilities while remaining realistic and attainable.Ensuring that your goals are relevant to your overarching vision and align with the needs and preferences of your target market.Establishing clear timelines and deadlines to create a sense of urgency and accountability.Whether you're a solo trainer operating your own studio or a fitness entrepreneur managing a team of coaches, mastering the art of SMART goal setting is essential for building a thriving and sustainable personal training business. Show Links:Get Certified for 30% OffSupport the show

Host Eddie Lester tackles the pressing concern for personal trainers everywhere: why aren't clients buying your services, and more importantly, what can you do to turn the tide?Listen to dissect the common pitfalls and barriers preventing potential clients from committing to personal training programs. This episode explores the myriad factors contributing to the current challenges faced by personal trainers in attracting and retaining clients.Through in-depth analysis and practical advice, we uncover:Common misconceptions and barriers that deter clients from investing in personal training.Strategies for effectively communicating the value proposition of personal training services.Innovative approaches to adapt your offerings to meet the changing needs and preferences of clients.Practical tips for enhancing your marketing and sales efforts to resonate with your target audience.The importance of building trust and rapport with potential clients to overcome objections and objections.Whether you're a seasoned veteran or a newcomer to the personal training profession, this episode offers invaluable insights and actionable strategies to help you navigate the current challenges and emerge stronger than ever. Tune in to discover why clients aren't buying your personal training right now and, more importantly, what you can do about it.Show Links:Business and Sales: the Guide to Success as a Personal TrainerPersonal Trainer MentorshipSupport the show

Whether you're just starting out or looking to revamp your current approach, understanding the intricacies of a sales pipeline is crucial for sustained growth and success in the competitive fitness industry.Join Eddie Lester a seasoned entrepreneur and personal training expert, to uncover the step-by-step process of constructing an effective sales pipeline. From identifying and targeting your ideal clientele to nurturing leads and closing deals, we leave no stone unturned in this comprehensive guide.Whether you're a solo trainer or managing a team of fitness professionals, mastering the art of sales pipeline creation is essential for sustained growth and profitability in the personal training industry. Tune in to this episode to gain actionable tips and strategies that will propel your business to new heights.Show Links:President's Day Sale: Use code PRES46Support the show

Many trainers start their certification process and then business without a plan on how they are going to gain clientele. This leads to frustration and doubt as well as some trainers even quit all together. Most certification bodies don't even teach this key element in any of their curriculum. Escape this common pitfall by listening to host Eddie Lester discuss the importance of building rapport as a tool for growing your client base. Show Links:Personal Trainer Mentorship ($6/mo)Support the show

In this episode, we're diving into the essential strategies of "Marketing 101 for New Personal Trainers." Host Eddie Lester will be focusing solely on equipping you with the tools you need to skyrocket your personal training business.Eddie breaks down the fundamentals of effective marketing for personal trainers. From writing industry blogs or creating a blog page on your website to establish your authority and credibility, to building and nurturing an email list for direct client communication, we'll explore every step of the journey.But that's not all – we'll delve into the power of social media engagement, customer referral programs, and the importance of applying to personal training directories to expand your reach. Plus, learn how to leverage testimonials across your website, social media, and email campaigns to build trust and attract new clients. And of course, we'll uncover the secrets of crafting a compelling Unique Selling Proposition (USP) that sets you apart in a crowded market.So grab your notebook and pen because by the end of this episode, you'll have a comprehensive roadmap for marketing success as a personal trainer. Don't miss out on the opportunity to level up your business and make your mark in the fitness industry!Show Links:$6 Mentorship with Eddie Lester: https://www.fitnessmentors.com/sales-training/Support the show

In this podcast, we dive deep into a paradigm shift that will redefine the way you approach selling as a personal trainer. Instead of merely marketing training sessions as a product, we explore the transformative power of selling towards emotions and end results.Host Eddie Lester unravels the art of connecting with clients on a deeper level, moving beyond the transactional nature of training sessions. Discover how to tap into the emotions and aspirations that drive individuals to seek fitness guidance. From sculpting a vision of confidence and vitality to fostering a sense of empowerment, learn how to position your personal training services as a conduit to achieving these profound emotional and transformative outcomes.This episode is a must-listen for fitness professionals looking to elevate their sales strategy and establish a meaningful connection with clients. Tune in as we guide you through the process of not just selling sessions but selling the emotions, confidence, and life-changing results that your personal training expertise can deliver. It's time to shift your perspective, enhance your value proposition, and embark on a journey to redefine success in the competitive landscape of personal training. Show Links:https://www.fitnessmentors.com/continuing-education/Support the show

Join host Eddie Lester as he unveils the secret sauce to sealing the deal – "The 6 Best Closing Sales Statements for Personal Trainers." Join the dynamic exploration of persuasive language and compelling closing statements that will elevate your sales game to new heights.In this episode, we break down the anatomy of a successful close, focusing on the crucial moment when potential clients are on the verge of committing to their fitness journey. Discover insights on the art of crafting impactful closing statements tailored to the unique needs and motivations of each individual. From instilling a sense of urgency to highlighting the transformative impact of your services, these carefully curated statements are designed to resonate with clients and turn inquiries into committed partnerships.Whether you're a seasoned fitness entrepreneur or just embarking on your career, these powerful closing statements are the keys to unlocking client commitment and building a thriving personal training business. Show Links:www.fitnessmentors.com/personal-trainer-certification/Support the show

Today, we're delving into a critical aspect of the personal trainer's toolkit – the art of asking power questions in the sales process. Whether you're a seasoned fitness professional or just starting out, mastering the skill of questioning can transform your client interactions and supercharge your sales game. In this episode, we'll dissect the nuances between open-ended and closed-ended questions, unveiling the strategic use of each in crafting a compelling and personalized sales experience.But that's not all – our expert guests will unveil the top five power questions that will become your secret weapons in navigating the personal trainer sales process. These questions are carefully curated to uncover client needs, aspirations, and pain points, allowing you to tailor your offerings with precision and authenticity. Get ready to revolutionize your approach to client consultations and take your salesmanship to new heights. It's time to elevate your fitness business with the strategic power of questions – stay tuned for insights that will reshape the way you connect with clients and close deals!Episode Links:https://www.fitnessmentors.com/continuing-education/https://www.fitnessmentors.com/personal-trainer-certification/Support the show

Join host Eddie Lester for an exclusive deep dive into "The 2024 Guide to Social Media for Personal Trainers." Whether you're a seasoned fitness professional or just starting your journey, Eddie explores the latest best practices to elevate your online presence and connect with clients in the ever-evolving landscape of social media.Discover invaluable insights on what to post to showcase your expertise, engage your audience, and build a thriving online community. From crafting compelling content to utilizing trending formats, we provide actionable tips to keep your social media game on point. Learn how to strike the right balance between promotional and informative posts, ensuring your content resonates with potential clients while positioning you as a trusted fitness authority.The discussion doesn't stop there – Eddie tackles the art of creating meaningful engagement. Uncover strategies to foster a sense of community, encourage client interactions, and boost your overall online impact. Plus, if you find yourself gaining followers at an unexpected rate, we've got you covered with essential advice on managing growth and maintaining authenticity.Tune in to this episode for a comprehensive roadmap to navigating the dynamic realm of social media, tailored specifically for personal trainers in 2024. Your fitness journey is about to get a digital boost!Show Links:Free NASM CPT Study Course: https://www.fitnessmentors.com/nasm-study-guide/Use WOW25 at checkout for 25% off all CEU courses.Support the show

In this weeks episode of the Certified Personal Trainer Podcast, discover the strategies that turn objections into opportunities as our host, Eddie Lester, shares firsthand experiences dealing with common sales hurdles. From addressing budget concerns to countering skepticism about results, Eddie provides actionable tips that will transform your approach to selling personal training services.Tune in to learn the psychology behind client objections and how to tailor your pitch to address their unique needs and goals. Eddie shares personal success stories, providing inspiration and practical advice for both aspiring and established personal trainers looking to elevate their sales game.Show Links:Use LIFT30 for 30% off all courses through January 1st, 2023.www.fitnessmentors.comSupport the show

This week on the Certified Personal Trainer Podcast we discuss "The Four Core Marketing Channels for a Lifetime Career as a Personal Trainer." In this episode, we delve into the essential pillars that can shape a successful and enduring career in personal training. Host Eddie Lester guides you through the nuances of face-to-face marketing, exploring the power of personal connections and building a local client base. Discover the untapped potential of email marketing, as we unravel strategies to engage and retain clients effectively.Join us as we demystify the world of Search Engine Optimization (SEO) for personal trainers. Learn how to enhance your online visibility, attract potential clients, and establish credibility in a digital landscape. Lastly, we explore the art of Content Marketing, offering practical tips on creating valuable, shareable content to position yourself as an authority in the fitness industry. Tune in for an episode packed with actionable insights that will set the stage for a thriving, lifelong career in personal training.Show Links: Join the Personal Trainer Mentorship for $6Support the show

Show Links:$6 Personal Trainer Sales MentorshipProgram Design TemplatesCertified Online Personal Trainer CertificationHealth Coach CertificationBusiness and Sales CEU CourseFitness Nutrition Specialist CertificationIn our latest episode, host Eddie Lester, unveils the 15 pivotal tasks that will shape the success of your personal training business for the new years rush. Delve into the nuances of early marketing mastery, learning how to create captivating campaigns across diverse platforms. Explore the art of website optimization, ensuring a seamless and visually appealing experience for potential clients. Navigate the complexities of crafting compelling New Year packages, expanding your schedule strategically, and implementing group training sessions to efficiently cater to increased demand. From streamlined onboarding to retention strategy execution, this episode is your comprehensive guide to navigating the fitness business landscape and ensuring a thriving year ahead. Support the show

Selling is without a doubt one of the hardest tasks for many personal trainers. Most certification programs don't include sales and marketing training as part of the curriculum.In this episode, let's take a closer look at some of the strategies that you can apply to sell personal training sessions. Whether a beginner or a seasoned personal trainer, these strategies will help you improve your engagement, increase your sales and acquire more clients.Show Notes:Business and Sales CEU Course: https://www.fitnessmentors.com/business-and-sales-ceu-course/Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

Personal trainers offer a lot more than just physical training; understanding nutrition advice and educating both yourself and your clients on this topic can be crucial to everyone's success.Nutrition education allows trainers to educate and advise clients with calorie management, water intake, healthy lifestyle choices etc.In this episode, dive deep into the world of nutrition, and gain a sneak peek into our Fitness Mentors Certified Nutrition Specialist Certification!Show Notes:Nutrition Specialist CEU Course: https://www.fitnessmentors.com/certified-nutrition-specialist-certification/   Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

Clients commonly struggle from some form of imbalance, musculoskeletal condition, or previous injury that inhibits their success inside and outside of the gym. Corrective exercise can enable personal trainers to assist clients to both feel and function better so they can continue or return to regular exercise without limitations.In this episode, the FM team will dive into successful strategies that help you and your clients feel comfortable applying corrective movement to client programs.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

To help generate the most useful results and get the most out of your sales processes, it's crucial to follow up. If you don't, you're losing potential clients.In this episode we will illustrate the importance of the follow up and will highlight effective tools and tips to have successful follow ups. Consistency and perseverance are the backbones of any sales strategy, and we can ensure success when we focus on staying in close contact with potential and current clients.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

The fitness industry is unique in many ways, but one commonality it holds with other industries is that those who know how to prioritize, manage, and utilize their time effectively will be the ones who find long-term success (and avoid burnout).In this episode, you'll learn from our team of trainer's as they share their best systems, tools, and tactics for managing their time and productivity, and avoiding overwhelm in their day-to-day lives.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

When it comes down to selling your training, as with different programs and exercises, there is no straight line or perfect system to achieve your end goal. Defining the selling process can be just as difficult as the act of selling.There are hundreds of selling strategies. Within the fitness industry, the product being sold helps determine the type of selling techniques that are used. The sales path you choose depends on your perceived ideals of what it is you are selling, and who you are as a person, and fitness professional.In this episode, we're going to help you define your 'Selling Personality' which will become the foundation of your sales approach.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

Knowing when and how to assess your clients effectively is an important part of a well-rounded  training program. Not only does it give you valuable information about how to program for your client and their starting points, but it's how you track and communicate your client's progress.In this episode, we're going to explore how you should be assessing your clients before and during their training, and how to alter your approach based on your client's goals.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

There's no question that social media is an effective tool to build meaningful connections, provide value for those you can help, and allow potential clients to know, like, and trust you as a person and as a personal trainer.But we know much of the active advice and community around "social media marketing" ends up turning off the average person from taking advantage of its benefits, and it doesn't need to be so complicated.In this episode, we'll teach you how to develop a social media marketing approach that is authentic, effective, and enjoyable to put into practice.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

When we analyze what differentiates good trainers from great ones, understanding and embodying this idea stands out as one: The experience you provide your existing clients is your most impactful marketing campaign.If you're constantly relying on new people coming in to sustain your clientele, building a long term training practice is going to be challenging.In today's episode we'll explore our team's most effective strategies for creating a great experience for your clients not just to keep them around, but to build a business fueled by word of mouth.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Support the show

Selling yourself and your training services can be tricky as a personal trainer because, well, you probably didn't get into the field because you love sales; you got in because you love fitness and helping others achieve their goals. But, in order for us to continue doing that, we need to have a basic understanding of sales, and how to effectively sell ourselves. We don't need to be sales experts, but we greatly benefit when we're experts in how our own services help people achieve their goals, and know how to convey that to potential clients. In this episode, we're going to give you the fundamentals of selling your training, and tactics you can utilize both in-person and online.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Support the show