Podcasts about canva ai

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Best podcasts about canva ai

Latest podcast episodes about canva ai

GotTechED
10 Canva Code Ideas for Teachers

GotTechED

Play Episode Listen Later Jun 2, 2025 44:46


Edtech ThrowdownEpisode 191: 10 Canva Code Ideas for TeachersWelcome to the EdTech Throwdown. This is Episode 191 called 10 Canva Code Ideas for Teachers. In this episode we'll introduce, explain and analyze one of the features in Canva AI called Canva Code. We'll also share 10 ways that teachers can use it to help spark your creativity when it comes to this exciting new feature. This is another episode you don't want to miss, check it out.Segment 1: Intro to Canva CodeWhat is it? Canva's AI writes code for you to create specific games/apps/simulations/etc that function in Canva. When you've got the code just right by prompting and then adjusting with other prompts, you can publish it as a Canva website for easy sharing.What do you do with the code? The code produced can be copy-pasted to other places OR just published directly in Canva as a Canva website.Downsides: Initial teacher response is often “why do i need to write code”?It can take some time to get the code right to produce what you wantDoes it exist somewhere else? For example, why make a quizzes app in Canva?The prompt has a character limit, so you'll have to adjust it as you go. For example, start with a prompt that describes only the function of the app. Then adjust it afterwards related to design. Then again for differentiation, etc.Why Use it: (what makes it worth the time)TREMENDOUS capability for teachers to make things that don't exist anywhere else onlineCan ask it to add specific differentiations into any game/app created for whatever students you haveSkip labor intensive prep for physical gamesSegment 2: Canva Code Ideas for TeachersNicks 5Interactive Periodic TableVirtual Lab about Color Theory (Art Lesson)Geometry Shape ExplorerInteractive Poem CreatorInteractive Classroom TimerGuises' 5Interactive WorksheetsEscape Room PuzzlesLeaderboardsClassroom...

EduMagic
How to Use Canva AI: Design Smarter with Magic Write, Games, and More E280

EduMagic

Play Episode Listen Later Jun 2, 2025 10:09


In this episode, we dive into how Canva AI is revolutionizing the way educators and creators work. Learn how to use Magic Write, create interactive games, design custom flyers, and more—all with the power of AI. Whether you're in the classroom or creating content, this episode is packed with practical tips and inspiration!You'll learn:How to use Magic Write to generate blog posts, resumes, and moreHow to create educational games like flashcards, escape rooms, and quizzesTips for customizing AI-generated content with your own style and visualsReal classroom applications, including SEL ideas like digital birthday cardsWhether you're a teacher, designer, or just Canva-curious, this episode is packed with practical tips and creative inspiration. Tune in and start creating smarter with Canva AI!Show notes include links to tools, templates, and the YouTube video by Class Notes with Nicole.Show notes can be found here - https://www.sfecich.com/post/how-to-use-canva-ai-design-smarter-with-magic-write-games-and-moreConnect with Dr. Sam Fecich Want to keep the conversation going beyond the blog? I'd love to connect with you! Whether you're a future educator, a current teacher, or someone passionate about edtech and innovation in the classroom, there are plenty of ways to stay inspired and supported.Discover Your Student Teacher Superpower. Take the free quiz: What's Your Student Teacher Superpower? and uncover your unique strengths in the classroom!Join the Conversation on Instagram. Tag me @sfecich with your thoughts and takeaways.Remember, EDUmagicians...You have the EduMagic within you. Keep shining, keep growing, and keep making a difference.

Sandra Mareike Langs Bildung rockt! - Der Lerncoaching Podcast: Mindset | Tools | neues Lernen | Digitalisierung | ErMUTigung

PowerPoint war gestern: hier kommt Canva AI! Du sitzt vor deinem Rechner, willst eigentlich „nur schnell“ eine Präsentation erstellen und verlierst dich plötzlich im Technik-Dschungel? Willkommen im Club. Genau deshalb habe ich mir in der neuen Folge die neuen Funktionen von Canva AI angeschaut, das verspricht, vieles einfacher zu machen. Ich zeige Dir, was Canva AI alles kann - von interaktiven Spielen über Quizze, Umfragen und Whiteboards bis zu KI-generierten Texten, #Präsentationen und sogar Programmcode. Canva AI ist dabei weit mehr als ein Grafik-Tool – es wird zur kreativen Allzweckwaffe für deine Lern- und Trainingsinhalte. Mich hat besonders begeistert, wie intuitiv sich mit Canva #AI Inhalte erstellen lassen. Die KI schreibt Texte, übersetzt, generiert Code und baut komplette Präsentationen mit Layouts und Vorschlägen. Und die neuen Features wie der Background Generator, KI-Stimmen, smarte Tabellen und integrierte Whiteboards machen echt den Unterschied. Darum geht's im Überblick: 

Aromatherapy
From $2K to $20K: How AI Is Revolutionizing Small Business

Aromatherapy

Play Episode Listen Later Apr 29, 2025 17:30 Transcription Available


The business landscape has shifted dramatically, and the message is clear: those not leveraging AI aren't just falling behind—they're already behind. This candid, eye-opening discussion strips away the hype surrounding artificial intelligence to reveal the stark reality entrepreneurs face in 2025.From small candle businesses to creative agencies, the divide between those embracing AI and those resisting it grows wider daily. Discover how ordinary entrepreneurs have transformed their operations—like Marcus, who tripled his t-shirt brand's conversion rates in a single weekend using AI ad generators, now running a five-figure monthly business with no team. Or Janelle, an Atlanta candle maker who implemented AI chatbots and now makes sales while sleeping. Meanwhile, others like Derek, who dismissed AI as a passing trend, watch helplessly as clients migrate to competitors delivering faster, better results at lower costs.The practical power trio of ChatGPT, Canva AI, and Notion AI forms the foundation of an AI-enhanced business, potentially cutting your workload in half while doubling output in just 30 days. But beyond current tools lies a future of AI agents that manage entire operations, voice-driven brands that scale without cameras or studios, and wearable AI providing real-time business insights. The gap isn't between you and wealthy entrepreneurs—it's between those adapting and those resisting. The future won't wait for your comfort zone, but it will reward your evolution. Ready to transform your hustle? Download the free checklist of 10 AI tools that will run your business while you sleep and join the revolution of entrepreneurs doing 10 hours of work in just one.Send us a text Support the show

Learn With Thai Van Linh
EP30: Canva 2025 Không Còn Như Trước Nữa – Hướng Dẫn Cách Dùng AI Mới | Làm Bạn Với AI

Learn With Thai Van Linh

Play Episode Listen Later Apr 24, 2025 15:18


Bạn vẫn nghĩ Canva chỉ là công cụ kéo-thả đơn giản? Vậy thì bạn đã lầm to!Với hơn 1 tỷ thiết kế mỗi tháng, Canva 2025 đã được “nâng cấp” với hàng loạt tính năng AI mạnh mẽ, giúp bạn làm việc nhanh hơn, thông minh hơn và tạo ra những sản phẩm chuyên nghiệp chỉ trong vài phút.

アシカガCAST
CanvaのイベントでスプレッドシートやAIコーディングが発表(第809回)

アシカガCAST

Play Episode Listen Later Apr 20, 2025 12:42


「Canvaクリエイト」で発表された新機能を紹介しました。AIでコーディングができるCanva Codeは実際に試してみての話もしています。=== 目次 ===00:00:00 CanvaがAdobe Expressよりどんどん先へ00:02:24 Canva Sheetsはデータベース機能ではない00:04:49 Canva Codeを実際に試してみた00:09:01 AIに指示することでデザインを作れる00:10:00 1つのファイルで複数フォーマットのデザイン00:10:53 ついに一文字単位の文字詰め?←違った-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■アシカガCAST文字起こし要約|アシカガコウジ|note https://note.com/ashikagacast/m/mbc989fbedb84■X(Twitter)アカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCASTの聴き方http://typebot.io/ashikagacast ■アシカガノオトhttps://ashikaga.substack.com/

アシカガCAST
CanvaのイベントでスプレッドシートやAIコーディングが発表(第809回)

アシカガCAST

Play Episode Listen Later Apr 20, 2025 12:41


「Canvaクリエイト」で発表された新機能を紹介しました。AIでコーディングができるCanva Codeは実際に試してみての話もしています。=== 目次 ===00:00:00 CanvaがAdobe Expressよりどんどん先へ00:02:24 Canva Sheetsはデータベース機能ではない00:04:49 Canva Codeを実際に試してみた00:09:01 AIに指示することでデザインを作れる00:10:00 1つのファイルで複数フォーマットのデザイン00:10:53 ついに一文字単位の文字詰め?←違った-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■アシカガCAST文字起こし要約|アシカガコウジ|note https://note.com/ashikagacast/m/mbc989fbedb84■X(Twitter)アカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCASTの聴き方http://typebot.io/ashikagacast ■アシカガノオトhttps://ashikaga.substack.com/

Everyday AI Podcast – An AI and ChatGPT Podcast
EP 503: Google goes AI nuts, OpenAI countersues Elon, Canva drops new AI features and more AI News That Matters

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Apr 14, 2025 57:25


Google went AI nuts at Cloud Next, possibly taking the lead. OpenAI is reportedly ready to unveil up to five new models. Canva enters the AI arena with innovative features. This week's AI news is explosive. Catch up now!Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on the news? Join the convo.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Google Cloud Next AI Announcements RecapOpenAI ChatGPT Memory Feature DetailsOpenAI and Elon Musk Legal BattleCanva AI Suite Expansion OverviewAnthropic Claude Max Subscription PricingMicrosoft's Data Center Strategy PivotShopify's AI Usage Mandatory PolicyUpcoming OpenAI Model Releases OverviewTimestamps:00:00 Technical Glitch with Equipment04:48 Gemini 2.5 Pro Launch07:06 Google's New AI Collaboration Protocols13:28 ChatGPT Enhances Memory for Personalization17:37 AI Surveillance Accusations in U.S. Agencies20:56 Canva Launches AI-Powered Suite23:10 AI Graphic Design Evolution26:02 "Musk's Lawsuit: A Delay Tactic"28:14 Anthropic Launches Claude Max Subscription34:05 Microsoft Pauses Data Center Expansion35:39 Microsoft's $80B AI Investment Strategy42:05 Shopify's Bold AI Integration Shift44:25 Maximize AI Before Hiring48:31 OpenAI Model Tiers Explained51:41 "GPT-5: Concerns on Model Autonomy"54:20 AI Innovations and Controversies OverviewKeywords:Google Cloud Next, AI updates, OpenAI, countersue, Elon Musk, Canva AI features, Gemini 2.5 Pro, Large Language Model, ChatGPT memory feature, AI race, GPT 4.1, Vertex AI, Google AI Studio, agent to agent protocol, Google Workspace, Google Sheets, MCP protocol, Google DeepMind, GDC, Ironwood TPU chip, Lyria AI model, AI video model, AI music generation, Elon Musk's Dodge team, government AI monitoring, Ethical AI use, Canva Sheets, Shopify CEO AI memo, Anthropic, Claude Max, Microsoft Copilot, AI infrastructure, Recall AI feature, data privacy concerns, AI-powered productivity, GPT models, AI operating systems, personalized AI, GMPT 4.5, AI sandbox, Nvidia hardware, test time computing, AI reasoning, ChatGPT preferences.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

The Happy Hustle Podcast
8 AI Hacks to Boost Your Biz Productivity in 2025 with Cary Jack

The Happy Hustle Podcast

Play Episode Listen Later Mar 28, 2025 17:24


Are you keeping up with the AI revolution, or are you getting left behind?AI is not here to replace us—it's here to enhance us! And if you're an entrepreneur or aspiring entrepreneur in 2025, leveraging AI is no longer optional—it's a game-changer.In this episode of The Happy Hustle Podcast, I'm pulling back the curtain on some of the most effective AI strategies we discussed at the Montana Mastermind Epic Skiing Adventure. So, let's break it down. Here are eight tactical ways to leverage AI right now to increase efficiency, boost productivity, and ultimately make more money while creating time, financial, and creative freedom.Create Content Faster Than EverContent is king, and AI is the ultimate power-up!With tools like ChatGPT, Jasper, Opus Clip, Canva AI, and Claude, you can:Write emails, blogs, and social media posts in your own voice.Repurpose long-form content into bite-sized social clips effortlessly.Use AI-powered Canva to create stunning visuals without design skills.Automate Lead Generation & QualificationAI can help you build a lead pipeline on autopilot!With tools like Clay.com, Instantly.ai, and Surfer SEO, you can:Scrape leads and enrich data automatically.Personalize outreach with AI-driven messaging.Optimize inbound traffic with AI-powered SEO tools.AI-Powered Podcast & Video ScriptingEver wish you had a content-writing assistant? AI's got your back!With Castmagic, ChatGPT, and Opus Clip, you can:Auto-generate scripts, outlines, and engaging questions.Pull out timestamps, quotes, and key takeaways.Repurpose one podcast episode into multiple short-form videos.Hyper-Personalized Marketing at ScaleGeneric marketing is dead—AI makes it personal.With Persado, ConvertKit AI, and ManyChat, you can:Create AI-driven email sequences tailored to individual behaviors.A/B test emotional triggers, tones, and CTAs for max engagement.Automate the perfect send time for higher open rates.AI-Assisted Sales Calls for Higher ConversionsWhat if you had a personal sales coach in your ear? AI makes it happen!With Attention.ai, Fireflies.ai, and Lavender, you can:Get live objection-handling prompts during sales calls.Have AI summarize calls and pull action items automatically.Optimize sales emails with AI-driven copy suggestions.Launch Digital Products on AutopilotTurn your knowledge into income—fast!With Koala.sh, Notion AI, and Gemini AI, you can:Generate eBooks, courses, and templates in a fraction of the time.Structure content with AI-driven organization and research tools.Build passive income streams while you sleep.24/7 AI-Powered Customer Service & ChatbotsNever let a customer slip through the cracks again!With Intercom AI, ManyChat, and Chatbase.co, you can:Set up AI chatbots to handle FAQs, bookings, and support.Automate DM responses on Instagram, Facebook, and WhatsApp.Solve 80% of customer issues without lifting a finger.AI-Driven Market Research & Smart Decision MakingData-driven decisions = business success!With ChatGPT Advanced Data, Perplexity AI, and TrendSpider, you can:Analyze market trends and customer behaviors instantly.Pull competitive insights and industry reports in real time.Make informed strategic decisions backed by AI-powered analytics.Let's face it—if you're not using AI, you're already behind. It's like refusing to use a calculator back in grade school—why make things harder than they need to be?AI isn't replacing entrepreneurs—it's enhancing them. It's here to help you work smarter, not harder, so you can focus on what really matters: building your brand, making an impact, and living life on your terms.And if you want to dive deeper into these strategies and get exclusive behind-the-scenes insights, make sure to check out the full episode.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

The Katie Lance Podcast
From the Road: March Reflections and April Preview

The Katie Lance Podcast

Play Episode Listen Later Mar 28, 2025 9:42


In this quick episode, I'm coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.Here's what I cover in this behind-the-scenes check-in:✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31! ✅ Powerful insights from our new Backstage Pass coaching group, where we're diving into boundaries and protecting your peace ✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!) ✅ A preview of what's coming in April — it's all about video and YouTube inside the Academy!Whether you're riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity.

Good Morning Gwinnett Podcast
Why You Need To Create A Local Newsletter

Good Morning Gwinnett Podcast

Play Episode Listen Later Jan 29, 2025 35:39


Support Good Morning Gwinnett $5.99 A Month https://www.spreaker.com/podcast/good-morning-gwinnett-podcast--3262933/support________________________________________In this episode, we explore the best AI tools to create engaging content for your local newsletter. From AI-powered writing assistants like ChatGPT and Jasper to design tools like Canva AI, we cover how these innovations can streamline content creation, boost engagement, and automate marketing. Local newsletters are essential for community connection, providing valuable updates, business promotions, and event coverage. Tune in to learn how AI can make your newsletter more impactful and effortless!

IC之音|創意領航家
EP267【科技趨勢話題】AI時代職場變革:如何用AI工具提升職場效率與競爭力? Ft. AI商業寫作教練少女凱倫(花芸曦)

IC之音|創意領航家

Play Episode Listen Later Oct 15, 2024 22:02


在AI快速發展的時代,我們的工作方式正經歷著前所未有的變革。AI技術不僅改變了職場角色,也重新定義了競爭力的標準。想在這波變革中立於不敗之地,現代職場人應該如何調整心態?本集節目邀請到AI商業寫作教練少女凱倫深入探討如何應用AI工具,例如ChatPDF、Vocol.ai、Canva等,來提升職場工作效率,並介紹實用的八大商用寫作模板及自動化辦公室外掛,幫助您快速上手,讓工作更輕鬆高效。無論您是剛入職場的新手還是經驗豐富的專業人士,都能從中獲得實用的建議與實例分享,來見證AI技術如何真正改變您的日常工作! 晚上打呼睡不好,影響家庭關係?白天打瞌睡沒精神,影響工作表現?快來測睡眠品質狀況!虹韻提供免費居家睡眠檢查及專家諮詢,還有多款知名品牌呼吸器免費試用!現在預約居家睡眠檢測,再送玻尿酸蒸氣眼罩。手刀預約起來 https://sleepbest.pse.is/6gywv2免費諮詢專線 0800-081-222「虹韻-睡眠照護專家」 此刻,寧靜好眠,活力每天!Podcast廣告合作請洽:sharon.wang@ic975.com03-5163975分機208 王小姐

IC之音|創意領航家
EP267【科技趨勢話題】AI時代職場變革:如何用AI工具提升職場效率與競爭力? Ft. AI商業寫作教練少女凱倫(花芸曦)

IC之音|創意領航家

Play Episode Listen Later Oct 15, 2024 22:02


在AI快速發展的時代,我們的工作方式正經歷著前所未有的變革。AI技術不僅改變了職場角色,也重新定義了競爭力的標準。想在這波變革中立於不敗之地,現代職場人應該如何調整心態?本集節目邀請到AI商業寫作教練少女凱倫深入探討如何應用AI工具,例如ChatPDF、Vocol.ai、Canva等,來提升職場工作效率,並介紹實用的八大商用寫作模板及自動化辦公室外掛,幫助您快速上手,讓工作更輕鬆高效。無論您是剛入職場的新手還是經驗豐富的專業人士,都能從中獲得實用的建議與實例分享,來見證AI技術如何真正改變您的日常工作!

The Blackbar Podcast
Tech News Your Church Needs To Know About

The Blackbar Podcast

Play Episode Listen Later Oct 8, 2024 55:19


Send us a textCaleb & Zach dive into some 2024 tech-focused news stories that church creatives and media professionals should be aware of. From the DJI Drone bill and YouTube copyright to Meta VR and the price increase of Canva, the guys cover a handful of topics whose outcomes could have a lasting impact on church tech and media production.Join the Blackbar Discord to keep the conversation going:http://discord.blk.bar/

Project ETO
Canva AI Price SHOCKER!

Project ETO

Play Episode Listen Later Sep 5, 2024 14:13


Hey Strangers, #canva #price #ai Canva, the design platform, is increasing prices steeply for some customers. And it's blaming the move in part on generative AI. In the U.S., some Canva Teams subscribers on older pricing plans are seeing the sticker price for a five-person plan jump from $119.99 per year to $500 per year (with a 40% discount for the first 12 months). In Australia, meanwhile, the flat $39.99 AUS (about $26) per-month fee for up to five users has been raised to $13.50 AUS for each user. ======================================= Sponsorship inquiries codingwithstrangers@gmail.com ======================================= My other podcast https://www.youtube.com/channel/UCKpvBEElSl1dD72Y5gtepkw ************************************************** Something Strange https://www.youtube.com/watch?v=oV14o719CLM&t=4s ************************************************** article links: https://techcrunch.com/2024/09/03/canva-has-increased-prices-for-its-teams-product/ https://www.smartcompany.com.au/industries/information-technology/hootsuite-fires-staff-canva-advertises-positions/ https://www.yahoo.com/tech/canva-says-investigating-claims-inappropriate-165221981.html ====================================== Today is for push-ups and Programming and I am all done doing push-ups Discord https://discord.gg/MYvNgYYFxq TikTok https://www.tiktok.com/@strangestcoder Youtube https://www.youtube.com/channel/UCe9xwdRW2D7RYwlp6pRGOvQ?sub_confirmation=1 Twitch https://www.twitch.tv/CodingWithStrangers Twitter https://twitter.com/strangestcoder merch Support CodingWithStrangers IRL by purchasing some merch. All merch purchases include an alert: https://streamlabs.com/codingwithstrangers/merch Github Follow my works of chaos https://github.com/codingwithstrangers Tips https://streamlabs.com/codingwithstrangers/tip Patreon https://www.patreon.com/TheStrangers Webull https://act.webull.com/vi/c8V9LvpDDs6J/uyq/inviteUs/ Join this channel https://www.youtube.com/channel/UCe9xwdRW2D7RYwlp6pRGOvQ/join Timeline 00:00 intro 00:17 What Talking We Talking About 02:53 Article 08:12 Final thoughts 13:00 Outro anything else? Take Care --- Send in a voice message: https://podcasters.spotify.com/pod/show/coding-with-strangers/message

AwesomeCast: Tech and Gadget Talk
A Broken Doohickey | AwesomeCast 701

AwesomeCast: Tech and Gadget Talk

Play Episode Listen Later Sep 4, 2024 60:14


This week's episode brought to you by Slice on Broadway, and Sidekick Media Services and listeners like you at www.patreon.com/awesomecastIn this episode of AwesomeCast, your geeky trio—Michael Sorg, John Chichilla, and Dave Podnar—dive into some of the coolest tech stories and gadgets of the week, exploring everything from quirky doohickeys to the latest in AI-powered innovations. Here's a breakdown of what we covered: • Camera Gadget with AI Tracking: Sorg shows off a unique camera gadget that tracks your face and objects, though not without some hilarious malfunctions. Tune in to hear about its potential use cases and the odd quirks that might make you think twice before using it at a live event! • Battery-Powered Lawn Mower Review: Dave revisits his recent lawn mower purchase, giving an in-depth review after multiple uses. If you're curious about electric mowers, battery life, and handling, you'll want to check out his thoughts on this eco-friendly yard tool. • Elgato's New Neo Line: Chilla talks about the latest affordable and eco-friendly streaming hardware from Elgato, including the Game Capture Neo, a lower-cost capture solution perfect for those starting their streaming journey. Learn why this might be the best starting point for gamers and streamers alike. https://www.elgato.com/us/en/p/game-capture-neo • Canada's AI Drones to Save Endangered Whales: In a refreshing news story, we discuss how Transport Canada is using drones and AI to monitor and protect endangered right whales. It's a fantastic use of technology that shows a positive side to AI's growing influence. • AI-Generated Doom Game: AI and neural networks strike again, this time recreating the classic Doom game in real-time. Learn how researchers are training AI to play and recreate the game from scratch, a fascinating experiment for both AI enthusiasts and retro gamers. • The Rise of AI Features in Canva and the Price Hike: Canva users beware! With new AI tools integrated into Canva Teams, prices are seeing a massive increase. We explore the implications of this shift and how businesses may need to adjust to this new pricing model. • FreeTube: Ad-Free YouTube Alternative: Looking for a way to avoid YouTube ads? We share details about FreeTube, an open-source app that lets you watch YouTube videos without ads or data tracking. Is this the new frontier for private video viewing? • Letterboxd for Movie Buffs: Finally, we introduce Letterboxd, a community platform perfect for tracking movies you've watched and want to see. Whether you're a casual viewer or hardcore film buff, this tool may be your next favorite movie app. Check out the links to the cool gadgets and apps we discussed below! Show Links: • Check out the camera gadget on Amazon for $22 https://amzn.to/4g3FZUq • Learn more about Elgato's Neo Line at https://www.elgato.com/us/en/p/game-capture-neo • Battery powered lawnmower https://www.lowes.com/pd/CRAFTSMAN-CRAFTSMAN-2x20V-MOWER-with-BLOWER-PACKIN/5005979859 • Read up on Canada's efforts to save endangered whales using AI https://www.linkedin.com/pulse/transport-canada-whale-seeker-partner-test-drones-ai-ohmuf/ • Explore AI-powered Doom on the official GitHub https://gamengen.github.io/ • Learn about Canva's pricing changes on https://www.theverge.com/2024/9/3/24234698/canva-price-increase-300-percent-ai-features • Download FreeTube at freetubeapp.io • Join the movie-loving community on Letterboxd at letterboxd.com Tune in to stay updated on the latest in tech, gadgets, and geek culture, all while supporting your favorite podcast network! Subscribe to the Podcast: awesomecast.com Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Special Thanks to kidmental for the new AwesomeCast Sounds! Visit him at www.kidmental.com Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook, Youtube and Sorgatron Media Twitch!

Sorgatron Media Master Feed
AwesomeCast 701: A Broken Doohickey

Sorgatron Media Master Feed

Play Episode Listen Later Sep 4, 2024 60:14


This week's episode brought to you by Slice on Broadway, and Sidekick Media Services and listeners like you at www.patreon.com/awesomecastIn this episode of AwesomeCast, your geeky trio—Michael Sorg, John Chichilla, and Dave Podnar—dive into some of the coolest tech stories and gadgets of the week, exploring everything from quirky doohickeys to the latest in AI-powered innovations. Here's a breakdown of what we covered: • Camera Gadget with AI Tracking: Sorg shows off a unique camera gadget that tracks your face and objects, though not without some hilarious malfunctions. Tune in to hear about its potential use cases and the odd quirks that might make you think twice before using it at a live event! • Battery-Powered Lawn Mower Review: Dave revisits his recent lawn mower purchase, giving an in-depth review after multiple uses. If you're curious about electric mowers, battery life, and handling, you'll want to check out his thoughts on this eco-friendly yard tool. • Elgato's New Neo Line: Chilla talks about the latest affordable and eco-friendly streaming hardware from Elgato, including the Game Capture Neo, a lower-cost capture solution perfect for those starting their streaming journey. Learn why this might be the best starting point for gamers and streamers alike. https://www.elgato.com/us/en/p/game-capture-neo • Canada's AI Drones to Save Endangered Whales: In a refreshing news story, we discuss how Transport Canada is using drones and AI to monitor and protect endangered right whales. It's a fantastic use of technology that shows a positive side to AI's growing influence. • AI-Generated Doom Game: AI and neural networks strike again, this time recreating the classic Doom game in real-time. Learn how researchers are training AI to play and recreate the game from scratch, a fascinating experiment for both AI enthusiasts and retro gamers. • The Rise of AI Features in Canva and the Price Hike: Canva users beware! With new AI tools integrated into Canva Teams, prices are seeing a massive increase. We explore the implications of this shift and how businesses may need to adjust to this new pricing model. • FreeTube: Ad-Free YouTube Alternative: Looking for a way to avoid YouTube ads? We share details about FreeTube, an open-source app that lets you watch YouTube videos without ads or data tracking. Is this the new frontier for private video viewing? • Letterboxd for Movie Buffs: Finally, we introduce Letterboxd, a community platform perfect for tracking movies you've watched and want to see. Whether you're a casual viewer or hardcore film buff, this tool may be your next favorite movie app. Check out the links to the cool gadgets and apps we discussed below! Show Links: • Check out the camera gadget on Amazon for $22 https://amzn.to/4g3FZUq • Learn more about Elgato's Neo Line at https://www.elgato.com/us/en/p/game-capture-neo • Battery powered lawnmower https://www.lowes.com/pd/CRAFTSMAN-CRAFTSMAN-2x20V-MOWER-with-BLOWER-PACKIN/5005979859 • Read up on Canada's efforts to save endangered whales using AI https://www.linkedin.com/pulse/transport-canada-whale-seeker-partner-test-drones-ai-ohmuf/ • Explore AI-powered Doom on the official GitHub https://gamengen.github.io/ • Learn about Canva's pricing changes on https://www.theverge.com/2024/9/3/24234698/canva-price-increase-300-percent-ai-features • Download FreeTube at freetubeapp.io • Join the movie-loving community on Letterboxd at letterboxd.com Tune in to stay updated on the latest in tech, gadgets, and geek culture, all while supporting your favorite podcast network! Subscribe to the Podcast: awesomecast.com Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Special Thanks to kidmental for the new AwesomeCast Sounds! Visit him at www.kidmental.com Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook, Youtube and Sorgatron Media Twitch!

The TeacherCast Podcast – The TeacherCast Educational Network
Design Like a Pro: Canva Tools & Tricks Every Educator Should Know

The TeacherCast Podcast – The TeacherCast Educational Network

Play Episode Listen Later Aug 15, 2024 30:09 Transcription Available


In this episode of Digital Learning Today, Jeffrey Bradbury and Diane Manser discuss the various ways that Canva can be used in the classroom. They talk about the updates and features of Canva, as well as the ease of use for both teachers and students. They highlight the importance of building relationships with students and using Canva to create visually appealing presentations and handouts. They also discuss the use of Canva for creating business cards, email signatures, and social media graphics. The episode concludes with a preview of upcoming episodes and a discussion of the Canva AI features. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today! Digital Learning Tip of the Week Tip # Save time each week by utilizing Canva Templates! By creating templates, you can repurpose Teacher meet/introduction Student presentations Scientific Method Timelines of facts/historical information Characterization Group or jigsaw learning To get our weekly Instructional Coaching Tips sent right to your inbox, please subscribe to our weekly newsletter. In This Episode … How to Use Canva in the Classroom Classroom Handouts Google Classroom and Teacher Website Graphics Intro / Exit Tickets Create a presentation slide on the topic of the day Business Cards Email Signature Graphics Theme analysis and identification About a character | Poster/Infographic creation Timeline of events within a story or history lesson Charts & Graphs, Tables = AWESOME Graphic Organizers Build your own website with Canva! Canva Updates for the New School Year Canva Create 2024 Update Streamline Design Customized Workspace Canva Courses Easily Match Styles, Colors, Fonts, etc Magic Design, Magic Resize Magic Resize Canva AI Canva Docs Free AI Art Generator Canva Video Projects Free Online AI Image Generator Conversation Takeaways Canva is a versatile tool that can be used in various ways in the classroom Building relationships with students is important and Canva can be used to create visually appealing presentations and handouts Canva can be used to create business cards, email signatures, and social media graphics Canva AI features offer new possibilities for creating and collaborating on documents Upcoming episodes will cover topics such as building relationships and using Canva for genius hour projects Chapters 00:00 Introduction and Welcome to the New School Year 02:01 Building Relationships with Students 03:55 Teaching as an...

Branding Love Letters
Watch This Space...

Branding Love Letters

Play Episode Listen Later Aug 14, 2024 1:17


I just wanted to let you know that my business (Pilgrimage Design) is changing. As a result, this podcast will be changing too. I'm working out the precise changes at the moment. And of course you'll be the first to know about them when they're public. So, watch this space… In the meantime, here are some resources that may be of interest: pilgrimagedesign.substack.com/p/resources EPISODE TRANSCRIPT: www.pilgrimage.design/27-watch What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

アシカガCAST
Canvaが画像生成AIサービスLeonardo AIを買収(第761回)

アシカガCAST

Play Episode Listen Later Aug 6, 2024 12:03


Canvaが買収した画像生成AIサービスLeonardo AIと、これまで買収した7つのツール/サービスを紹介しました。Affinityに続きLeonardo AIを手に入れて、Adobeにとってはますます脅威となることでしょう。=== 目次 ===00:00:00 Canvaが画像生成AIサービスLeonardo AIを買収00:02:24 Leonardo AIは独自の基盤モデルを開発している00:03:43 機能が豊富で無料版でも商用利用可能00:05:58 プレゼンテーションツールZeetingsを買収00:06:49 画像素材のPexels、Pixabayを買収00:07:38 背景除去ツールとモックアップ作成ツールを買収00:09:47 データビジュアライゼーションツールを買収-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■X(Twitter)アカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCASTの聴き方http://typebot.io/ashikagacast ■アシカガノオトhttps://ashikaga.substack.com/

アシカガCAST
Canvaが画像生成AIサービスLeonardo AIを買収(第761回)

アシカガCAST

Play Episode Listen Later Aug 6, 2024 12:02


Canvaが買収した画像生成AIサービスLeonardo AIと、これまで買収した7つのツール/サービスを紹介しました。Affinityに続きLeonardo AIを手に入れて、Adobeにとってはますます脅威となることでしょう。=== 目次 ===00:00:00 Canvaが画像生成AIサービスLeonardo AIを買収00:02:24 Leonardo AIは独自の基盤モデルを開発している00:03:43 機能が豊富で無料版でも商用利用可能00:05:58 プレゼンテーションツールZeetingsを買収00:06:49 画像素材のPexels、Pixabayを買収00:07:38 背景除去ツールとモックアップ作成ツールを買収00:09:47 データビジュアライゼーションツールを買収-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■X(Twitter)アカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCASTの聴き方http://typebot.io/ashikagacast ■アシカガノオトhttps://ashikaga.substack.com/

Branding Love Letters
"What Star Wars' Primal Branding Teaches Entrepreneurs" — Ian Paget, Logo Designer

Branding Love Letters

Play Episode Listen Later Jul 14, 2024 29:54


Star Wars is an American sci-fi franchise and logo designer Ian Paget's favourite brand. Ian's been feeling the force since he first saw C-3PO on a VHS sleeve as a child. While developing his career as a logo designer, he has come to realise that these are more than films. Star Wars, he suggests, is a primal brand that can teach entrepreneurs how to build a lasting following. EPISODE TRANSCRIPT: www.pilgrimage.design/26-star-wars Ian's website: www.logogeek.uk Resources (including Ian's book): ⁠pilgrimagedesign.substack.com/p/resources⁠ What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

The TeacherCast Podcast – The TeacherCast Educational Network
Tailoring AI Prompts to the Audience How to Understand the Limitations of AI in Education

The TeacherCast Podcast – The TeacherCast Educational Network

Play Episode Listen Later Jul 1, 2024 46:25 Transcription Available


In this episode of the Digital Learning Today Podcast, Jeff welcomes Dr. Ryan Read on the show to discuss Prompt Engineering and how we can support our teachers and students in the classroom while discussing Artificial Intelligence. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today! In This Episode … What is Prompt Designing? How to determine your AI Program for the job you need to work on Microsoft CoPilot Google Gemini Magic School AI Difft How to Write a Prompt Persona: Identify your role Aim: State your objective Recipients: Specify the audience Theme: Describe the style, tone, and any related parameters Structure: Note the desired format of the output How to support students in learning how to use AI as a tool and not a cheating device Conversation Takeaways Different AI tools have different features and philosophies, so it's important to explore and find the ones that work best for your needs. When writing AI prompts, consider the persona (your role), aim (objective), and recipients (audience) to create effective prompts. Piecemeal prompts can be more tailored to specific students or situations, while including all information in the first prompt can provide a comprehensive starting point. Understanding your audience and their needs is crucial in creating successful AI prompts. AI is a powerful tool, but it cannot predict the future, understand emotions, or provide a straight answer to every situation. Artificial intelligence (AI) can be used as a tool to enhance student learning and create engaging and interactive learning experiences. AI prompt engineering is a method of using AI to generate prompts and content for educational purposes. It is important to teach students how to use AI effectively and responsibly, and to understand its limitations. AI can be used to automate certain tasks, such as generating quizzes or summarizing information, but it is not a substitute for critical thinking and creativity. Educators should embrace and leverage AI in the classroom to enhance teaching and learning. Chapters 00:00 Introduction and Recap of ISTE Conference 02:26 Exploring AI Tools: Microsoft Co-pilot, Google Gemini, Magic School AI, Diffed, Canva AI 11:40 Understanding the Limitations of AI 25:18 Debate: Including All Information in the First Prompt vs. Piecemealing 25:47 The Role of AI as a Tool in Education 31:17 Teaching Students to Use AI Effectively 36:22 The Purpose of AI in Education Follow Our Podcast And Subscribe View All Episodes Apple Podcasts Spotify Follow Our Host Jeff Bradbury | @JeffBradbury TeacherCast | @TeacherCast About our Guest: Ryan Read

Branding Love Letters
"Marshall's Soulful Branding" — Radim Malinic, Designer And Author

Branding Love Letters

Play Episode Listen Later Jun 14, 2024 27:54


Marshall is a British amplification company and designer Radim Malinic's favourite brand. A wall of Marshall speakers at a Motörhead gig changed everything for a 90s teenager called Radim. He'd never heard anything like it. As he grew up, this sound soulfully wove its way into his own creativity. This is a love letter to a brand that's a million miles from the boardroom. EPISODE TRANSCRIPT: www.pilgrimage.design/25-marshall Radim's website: www.radimmalinic.co.uk Radim's agency: www.brandnu.co.uk Resources (including my favourite Radim book): pilgrimagedesign.substack.com/p/resources What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

Branding Love Letters
"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager

Branding Love Letters

Play Episode Listen Later May 14, 2024 24:39


Thankyou is an Australian social enterprise and strategist Levina Kusumadjaja's favourite brand. Ending extreme poverty by selling personal care and cleaning products? Impossible. But that's exactly what Thankyou have set out to do. In the process, they have faced giants of global capitalism and brought devoted supporters into their ranks. Levina is one of them. This is her love letter to a fearless brand looking inequality square in the eye. EPISODE TRANSCRIPT: www.pilgrimage.design/24-thankyou Levina's website: www.levinamo.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

The Rebranded Teacher
Revolutionizing TPT Sales Using Canva with Teresa Kwant

The Rebranded Teacher

Play Episode Listen Later Apr 29, 2024 15:52 Transcription Available


Unlock the potential of Canva to elevate your educational resource game on Teachers Pay Teachers, as Teresa Kwant, a TPT expert, joins me to share invaluable design insights. Imagine transforming your teaching materials with the click of a button—Teresa unveils the secrets to doing just that while ensuring your content is flat, secure, and ready to sell. As we navigate Canva's licensing landscape, you'll also discover how to harness the power of its brand kit to maintain a consistent and professional look across all your creations. Whether you're considering the shift from PowerPoint or simply refining your Canva prowess, this episode is teeming with strategies to boost your TPT business.Step into the future of content creation with Canva's Magic Studio's AI tools, where Magic Write and Magic Video await to revolutionize how you craft your products. I'll walk you through my own experience with Magic Video, demonstrating how you can produce captivating product videos that could skyrocket your conversion rates. We'll also tackle the art of tailoring video previews to your audience, ensuring they're the perfect length to engage and convert. Teresa and I offer practical tips for a seamless transition to Canva, positioning you to take full advantage of this intuitive platform. Tune in for a wealth of knowledge that will not only inspire but also equip you with the tools to thrive as a creator on Teachers Pay Teachers.Get Your Tickets to Teacher Seller's Summit!https://rebrandedteacher.kartra.com/page/hM1199Teresa's Website:https://teresakwant.com/Teresa's Instagram:https://www.instagram.com/teresakwant/Teresa's Teachers Pay Teachers Store:https://www.teacherspayteachers.com/Store/Teresa-Kwant

Branding Love Letters
Fifteen Minutes Of Your Time...

Branding Love Letters

Play Episode Listen Later Apr 14, 2024 15:00


Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook-for-startups EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

Real Estate Marketing Dude
How To Leverage AI In Real Estate (ft. Nick Krem)

Real Estate Marketing Dude

Play Episode Listen Later Mar 23, 2024 34:19


We have seen an exponential growth in AI development over the past year. I mean, it has invaded every corner of every market and real estate is no exception. Today we are gonna talk about how you can use AI to improve your business and improve your life.ResourceCheck Out Nick Krem's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, remember chatting today about a topic that a lot of people are like, What the fuck? You say It could do this. You could do that. Really? I can't use AI. I can't use automation. It's too confusing. That's stuff's only if you're really, really smart people.00:07:07:16 - 00:07:25:16UnknownDo you guys? I've been literally messing with the air automation and I'm looking at chat and Tiny in the Zapier and looking at automating my content from my blog, from my YouTube channel, all the way across all social platforms. And I mean, honestly, if I could do it, you can't do it. This is not anything that is. I didn't believe how much you could do with it.00:07:25:16 - 00:07:47:15UnknownI'm getting really into this in the last few weeks, so I'm really excited to have today's guest on because this is what we're going to be chatting about. We've seen this dude on social media like popping up all over my feed and he popped open a message and he's like, Yo, I want to do some podcast, but I'm probably guessing that he probably had an AI bot responding to those passages on top of it that he got on this show.00:07:47:17 - 00:08:05:22UnknownBut this is a really good topic to talk about, man, because a lot of people are talking about how they can get more done for less. And honestly, like some stuff you could do with I literally can replace your social media manager nowadays and it's crazy and you need to know this stuff in anyways. This isn't even just a real estate thing.00:08:05:22 - 00:08:24:19UnknownThis is just a business owner thing and you guys got to know this shit. So I'm excited going to their show and I'm to go ahead and introduce our guest, Mr. Nick Grimm. What's up, Nick? What's going on, man? Yeah, and you're absolutely right. You know, I was talking about this with my brother last night was my business partner, and we're like, There's not a future where you where if you don't learn A.I., that you'll still be in business.00:08:24:24 - 00:08:40:03UnknownSome people think that, like, yeah, I don't need to learn that there is literally not a future where if you don't learn A.I. that you will still be in business. The quicker you get that out and just jump into it, the better you're going to be all for it. Well, I'm one of those late adopters to the sense where I'm like, No, I got to.00:08:40:03 - 00:08:54:18UnknownShould I correct content? Could create content better than me. Like, fuck those guys. This guy can't create content. This bot can't create content. They can't tell me no, actually, it's helping me create its album. Me like create better content. Yeah. And it's not so much of like how to use it to replace you as much as how to use it to enhance you.00:08:54:23 - 00:09:10:11UnknownAnd that's the way you got to look at it, folks. So, Nick, why don't you talk to us like let's take a very let's start from the high level. Don't get into really nerdy shit like towards the end here, right? So I don't know how what level people are on listening right now, but let's just get right into the use cases of it.00:09:10:11 - 00:09:25:21UnknownLike, let's just go ahead and define because I think people get scared about this. I was what's the difference? We chat, graffiti and I have a thing called copy coach I use that's an AI tool that I hear other guys say, I train my A.I. bottom, like, what are your fucking pokemon? What the hell is this? Like, what are you training bots and shit?00:09:25:21 - 00:09:46:04UnknownWhat is what's going on? So just help me understand this. So I think like the best way to put it, I think that's a great question too, because it's like understanding it's first half of the battle. You know, it's like I look back to like when the Internet first came out, there are like there were posts in the new York Times that said computer virus spreads to humans and people just didn't understand the Internet, which is why they weren't using it.00:09:46:10 - 00:10:01:23UnknownSo here's the best way I can say when it comes to like when people say training, I think about your chat as your employee. If you don't train your employee and then you just go in there and start asking on to do a bunch of things, it's not going to work. And you're like, Why aren't you doing this?00:10:01:23 - 00:10:22:02UnknownWhy aren't you doing that? So when it comes to Chad GPT, think about your Chad GBG as your lifelong personal employee that once you train it to do something once, you never have to train it to do something again because it just remembers over and over and over again. And it will only be as good as what you train it to do.00:10:22:04 - 00:10:51:20UnknownSo like to me, Chad GPT, you don't even think about it as A.I.. It is a lifelong employee that can just multiply what you are already doing. You can teach it how you speak and then it knows how you speak for the rest of your life. You can teach it about My ideal client profile is, you see, I'm getting a little bit more depth, but the overall view of this is just think about AI and chat CBT as your lifelong employee that will work for you.00:10:51:20 - 00:11:12:16Unknown24 seven That will never quit, that will never not show up, and that will remember every bit of training you ever give it. So that well said. Like I'm like, Great, that makes sense. Yeah, like I'm in my chat now. I just signed up for like the four, right? no, I'm okay. I'm getting all kinds of new gadgets here and all different types of things.00:11:12:16 - 00:11:31:23UnknownRight. But it asks you, like when you come in here, like, like basically describe yourself. And as I've been taking different training courses and I watch a lot of YouTube videos myself here, you basically, when you're training these, tell me if I have this correct, because I'm sure other people are doing this. When you're training this, I like how you said it's like your employee, but you could train it in your voice, like, Look how I talk right now.00:11:31:23 - 00:12:00:02UnknownNick I could tell is Midwest. You talk just like me. You guys are pretty. There's another fucking Midwest guy, bro. I love it, man. But yeah, we have a certain tonality that we speak with, right? And so a lot of the times when people are like, Well, how do I use chat for just creating like social content? And it doesn't sound like me, it sounds robotic, you're telling it, What do I need to have a lot of content or content, like read my Facebook profile, Can it read my Instagram profile or can it read like my podcast, for example, or my YouTube channel or stuff like that?00:12:00:04 - 00:12:15:04UnknownSo I mean, this is a little bit of a loaded question. Can it do those things? Yes, But here, like the first thing you have to do is like what it calls this customized chair in the bottom left. You'll see your name, you click it and it says Customize chair, and that's where you tell it who you are.00:12:15:08 - 00:12:32:18UnknownAnd how you want it to respond. So before you go in there and start training it, customize it so that way you at least you don't have to tell it every freaking time. I am a real estate agent in Cleveland, Ohio, and to start every project, if you put that in your custom at the beginning, it's like your profile.00:12:32:20 - 00:12:50:19UnknownYeah, it's like your profile. Exactly. So that way it's like every chat, it knows you're a real estate agent, it knows the area you're located. And like, unfortunately, what I tell agents too, is like, I wanted to sound like me. Yes, you wanted to sound like you, but you want it to sound better than you when it comes to marketing.00:12:51:00 - 00:13:14:19UnknownBecause I'll be honest, most real estate agents aren't copywriters. They didn't come into the business thinking they had to be copywriter. So I'm not blaming them. But there is an extent of, yes, you want it to sound like you. You can go into the bottom half of what I just said. The customized and then let's hear are some common phrases are like little things that I always say or like words that I use and then words I don't use because I thought this was funny.00:13:14:19 - 00:13:33:09UnknownSomeone's like, I don't use chatbots because I use the word post too often. I'm like, Well, that's what happens when you listen to fucking amateurs, because all you have to do is go in there and tell it's in your how do you respond? Never use the word boast. It's almost like negative words don't use these words. Exactly. So like there's things like that, but like, I wanted to sound like you.00:13:33:09 - 00:13:50:01UnknownIf you really are that dedicated to sounding like you, you can copy and paste your last 30 Facebook post, put it into there, and then there's a whole knowledge base for it of like I sound like. And then you can just go in there and say, Hey, write me five more posts just like this. It's not the way I would recommend.00:13:50:04 - 00:14:09:23UnknownYeah, if you want it to really just sound like you and write like you, that would be one way to start. And this is like one use of you guys. This is like just one use of air here, right? Just on how to write like you, like there's a so and in referral suite which you guys also will be checking out and buying very soon as I release it to the market.00:14:09:23 - 00:14:27:24UnknownIt's coming in really quick. It's really about us. I'm going to keep you guys in front of your database, so never going to forget about you. Great sales pitch and we have a direct mail system in there that can literally use AI to create a local based restaurant campaign. Literally, it has a postcard and it goes in there.00:14:27:24 - 00:14:43:21UnknownIt grabs a five burger places from your local market, puts them into the postcard customized it for the postcard, and then boom, sent that out. Traditionally, that would take us like God knows how long to create and be able to customize and scale out. We wouldn't be able to do it nationally. Now we can automate it. So it's also design elements.00:14:43:23 - 00:15:03:11UnknownAnd I do part of the same system I'm talking about is I started designing all of my images in and using canvas I tool because I'm get I'm getting the backgrounds from Canvas I tool, which is cool because there's nothing like it, right? So I can just tell it. And I know those images for our social library now standing out, right?00:15:03:11 - 00:15:21:04UnknownSo like you guys, I just start diving into this. I act like I'm trying not to talk. I have no idea what I'm doing. Right. But these are the cases that I'm seeing you can utilize this thing for. And guys like Nixon are just made it easy for you guys to understand it. So yeah, it's like you're a little employee.00:15:21:04 - 00:15:40:19UnknownI like that analogy. It's good. Yeah, that makes a lot of sense. How long does it take to, like, train this employee? How much work is when you say train them? Like, do I have to like, do sit ups with it? Do I got to like, do bench presses? Like, just sounds like this sounds tiring. I mean, the reality is this this is where listening to pros and listening to amateurs makes a huge difference, right?00:15:40:19 - 00:15:55:05UnknownBecause amateurs don't even know what training is. They don't know how to do it. And then like, do like. Mike, if I ask you to dumb ass question, what kind of answer do you think I'm going to get? Dumb A dumb ass answer right? Like that's what it's going to be. This isn't like school where there's no such thing as a dumb question.00:15:55:11 - 00:16:19:20UnknownThere is a right way to do it and a wrong way to do it for us. So like we have, we created a certified agent. We have a list of about 13 to 15 different prompts. You ask it before you start asking it for like for pose, for emails, for content, for this or that. So the first thing I always tell people is clearly identify your target audience because that's like you go to any marketing class, what do they say?00:16:19:20 - 00:16:45:11UnknownCreate your avatar before you start creating content, creating marketing, create your avatar. And this is the exciting part because when you actually create your avatar within there, it remembers it's in the certain chat that you create. So like, for example, when you create your create your ICP, your ideal client profile, you want, you don't want to just say buyers, first time homebuyers are great target audience, which LGBT is a first time millennial homebuyer or in Sarasota.00:16:45:15 - 00:16:59:21UnknownSo go deep, right? And then dude. And that's just the beginning. You're absolutely right. Going deep. Then you ask it What are the goals of a first millennial homebuyer and Sarasota, Florida? What are the fears? What are the motivations? What will happen if they do get a home? What will happen if they don't get home? One of my favorites.00:17:00:01 - 00:17:18:16UnknownWhat's the internal dialog of a first time millennial homebuyer in Sarasota? And then you ask it all these questions and then this chat is now trained on all of these things about your target audience, and then you start asking it, All right, now write me a five email sequence. Go into these people now write me three Facebook posts.00:17:18:18 - 00:17:37:07UnknownWhy? Because it knows the goals, fears, motivations, internal dialog, all of these things that's now trained on. So that's done. Doesn't sound very long. It doesn't do. That's the thing. You have to do that. No, go ahead. It's this reminds me of like Pokemon Summer because I my kids like that stuff. I just like they train the Pokemon, right?00:17:37:07 - 00:17:56:01UnknownAnd it becomes more powerful and smarter and then he like, become super Pokemon and it's like you started doing that with your employee here and then what you do over time is like, you go through that and then you start asking you to create these prompts and you're like, Well, I like it more like this and this. So now it starts getting trained, even how you like certain things done.00:17:56:03 - 00:18:13:08UnknownSo then the more you use it, the better trained it is. But it all starts at the beginning is how well are you identifying your target audience, How well have you trained, and on what their emotions actually are in the process? Because yes, you can teach chatbots to speak emotionally in your marketing. If you do it right. It's got to be trained.00:18:13:08 - 00:18:27:05UnknownBy the time it does it out the box, it's not going to come out and being like, it's just like your employee, like, you know, editors on staff, they don't start out like the way we want them they ever could edit. But it takes us about 60 to 90 days to train them, which is about 20 to 30 plus videos.00:18:27:05 - 00:18:46:15UnknownThey have to do and plus hours and all that. And then they go through this process and now they're they're great. Now they're hands off. No differently. Guys, when you're when you said train it, I'm like instantly thinking of like, my God, look at the market. I'm going into people who are missing credit card payments. I'm going after nodes, going after late payments and distressed right now.00:18:46:19 - 00:19:05:23UnknownRight. And that's one category of content. Then I'm going to go create another one for divorce. Then I'm gonna create another one for all these life scenarios because those are the only people moving right now, folks. Is that how you could basically create what I have to create like multiple chat beats per audience because there's so many different types.00:19:06:00 - 00:19:26:23UnknownYeah. So what you would do is like for these different ones you wouldn't want to create. It's the same chat GPT account, but you open up a chain so you just click new chats and then only change, only train that chat on this ideal client profile and then you go in depth on it and every time you want to go get more information, go back to that chat.00:19:27:00 - 00:19:43:24UnknownAnd it keeps and it keeps getting smarter and smarter overall. It's like right now it's almost like having a I mean, look at you have a YouTube channel, right? People get this concept, you have a YouTube channel, you put one video on, it's like, Great, this guy's awesome. Then you then there's a guy who's been on it for five years and he's got thousands of users like, Wow, this guy's legit.00:19:44:01 - 00:20:01:20UnknownSame concept, right? Yeah. So, so it's the same concept. There's actually something brand new that came out January 12th that is literally going to put about 80% of AI startups out of business. On Chad GPT. They came out with Chat Store. So if you see now you said you just upgraded to four, right? So you did the pro.00:20:01:20 - 00:20:20:06UnknownYeah I'm in there right now. If you look on the left you'll see explore GPT TS Right. Yep. So you click on that and there's literally Canva AI built into Chad. GPT Now there is 11 labs which is the ones with this as Yeah, wow, that's built in there. You can really just go in there, think about it like Netflix for AI.00:20:20:11 - 00:20:36:23UnknownSo all these AI startup companies that were really transparency on the back end, right? It was like Scooby-Doo, you take the mask off. Well, it was strategy beat the whole time. You can literally go in there and just type in real estate and you'll see a bunch of real estate like trained, ready to go, Chat's ready to go.00:20:37:02 - 00:20:56:12UnknownOne of hours in there, I'll do a plug. this is my listing, buddy. Creates all your listing descriptions, create your marketing materials for your listing, creates all your openings, it creates it right here. Boom. And that what is saving agents hours every single day. Here is another way that we utilize this feature. So, look, I'm not the YouTube guy.00:20:56:17 - 00:21:15:08UnknownThat's just not been my jam. But of course, a lot of our clients that want to learn about it is like, I want to learn at YouTube. Here's what we did. We bought a lot of these courses that are out there are these YouTube courses that are out there, right? So this is where it's like, Dude is great because how creative can you be with using it?00:21:15:10 - 00:21:37:00UnknownWe bought a lot of these courses. We transcribe the courses and then with the custom GPT, we put all these courses is a knowledge base behind it and then you just go in and you can ask questions and then it's like, what are the top ten headlines? It reads all these courses that these people came out with, say, here are the headlines for this target audience.00:21:37:02 - 00:21:53:21UnknownSo now we have a bot in there which is only available to our students, but it's YouTube AI. So it's like, look, I might not know this, but I use the best people I know as a knowledge base, and instead of watching a 510 hour course and trying to think about how to do it, chatbots is already trained how to do it.00:21:53:23 - 00:22:10:24UnknownSee? Like if so, let me tell tell me if this is a good or bad idea. This sounds like a really good idea, but tell me using. Yeah, we made this just created 3 million our business idea. If I'm a brokerage, why not creating a hyperlocal version for a brokerage and just owning that and then send that to my agent?00:22:10:24 - 00:22:31:24UnknownI'm talking about become like a local celebrity, local digital mayor concept, right? Where they just they're literally like a tour guide. Like, you just like that would just be so awesome to have on a site. Yeah, absolutely. I mean, that just like, makes a whole lot of sense. It's almost like, yeah, I mean, I and we're probably only scratching like, what, Like 5% of what the capabilities are.00:22:31:24 - 00:22:47:21UnknownThis this is so early on, right? Even 5%. And it's just amazing how it's going to continue to evolve in like what I think people need to understand is the more it evolves in, the more in-depth it gets as it goes, the harder it's going to be to just jump into it. And you might say like, that's that.00:22:47:21 - 00:23:03:24UnknownLike it's not the case. But I paint this picture for some people. I was just in the Apple store. Mike I was an Apple store, and I don't know if you've seen this, but there's like there's a section where it's old people sitting around a desk and there's this guy saying, All right, now open up your email. Here's how you open it.00:23:04:02 - 00:23:24:08UnknownAnd he's giving the computer lesson like how to use the Internet and open up your email. We have a lot of clients like that that is going to be people in the next five years when it comes to A.I., if they don't, like, start just trying to learn the basics, because right now it's easy. You get in there, you learn the basic, you learn how it works, you know how things are evolving.00:23:24:11 - 00:23:41:11UnknownAnd as it evolves, you're gonna be able to pick up and keep up easier. But if you wait a couple of years and it's evolves into, well, how does this really work? Well, now let's go back to the bit like there's a huge learning curve that will come. It's the perfect time to get into it and start learning the basics and how it works.00:23:41:13 - 00:24:00:09UnknownYeah, I mean, I just clicked on your like I'm in his, my in my listing buddy. Like, this is pretty cool. I'm going to throw you a little plug below. You type in here like he's got like an ace, like a type in the career listing description. Create all marketing from write listing, create marketing for just sold or create my marketing for my open house.00:24:00:09 - 00:24:20:04UnknownSo basically, it sounds like you have a system behind each one of these four prompts. You wanted to do four things for my listing buddy, and once I tell it, if I type in here, describe my four bedroom, three and a half bath ocean view, front house with a three car garage, I want you to put a maserati in the front, put a pool in the back, make sure that fucker has a hot tub attached to it.00:24:20:04 - 00:24:52:24UnknownAnd I want the world's best looking, you know, outdoor kitchen like this is going to come up with know it's not going to come up with the images. I mean, I'm reversing. I mean, I'm sorry you're describing. That's my I'm writing the listing description. Yeah. Yeah. Okay. So essentially, like, what we tell people is you just take all the, all the things you put into the MLS, like all the facts and features and then you put it in there for create my listing description and then boom, it creates your listing description and it creates like 2000 characters or less, or that you put in the MLS and then you copy and paste that listing description00:24:53:01 - 00:25:12:06Unknownand then you just paste it in to create all my marketing for my listing. And then it's trained right to Facebook, post to Instagram post with hashtags, a YouTube video script with keywords, headline and description, two emails inviting buyers and a Facebook ad copy. And it's trained on like good copy on the back. And a lot of the copywriting that we put on the back end.00:25:12:08 - 00:25:35:07UnknownThen the same thing with your open house, you copy and paste your listing description and just say Open House is next Thursday at 2 p.m. and it writes same thing like all your materials for it to awesome. Yeah, yeah. I mean I could see the amount of time even we had a need in our company now where we're trying to, you know, for, for our content distribution.00:25:35:07 - 00:25:52:22UnknownWe want to distribute our content for our clients in more places. So we want to you, we want to take our videos and upload them both short form and long form to that LinkedIn and all their social profiles. And our problem we're having right now is that every time if you try to log into someone's social profile, you're gonna get like a security check and then you have to like, log in and then they have to tell you where you're at.00:25:52:22 - 00:26:17:16UnknownSo like, it's literally impossible to try to post content on behalf of people when you're in video or anything right now. Right. Or use a social tool. So we're testing it with this process because it bypasses all of that. And just short answer, does that work? Would which work if I'm just content distribution? Just so if I wanted to streamline all my content distribution, I, I can't say confidently yes or no.00:26:17:16 - 00:26:35:12UnknownWe haven't tried that yet because like the personal profile you say, like posting on the personal profiles on the business pages, I want to take like business pages so it's not as personable, it's just more business, you know, like, yeah, I mean, hello, Roofie. That's the one that we recommend for people to use because it'll even like Roofie is the name of it.00:26:35:14 - 00:27:01:03UnknownHello, Wolfie. I said, Hello, Roofie. I'm like, That is like all these platforms. They did it. It has like 15 different platforms that you can post from at once. You know, it does business right for you. And then even if it's your personal you can like for your clients, you can set them up on the account and then schedule their personal and for them it'll just pop up every day like, this is what they want us to do, you know?00:27:01:03 - 00:27:18:09UnknownAnd that's why we're trying it. That's what we're trying to solve for. And I was like, Okay, how do we figure this out? Because it's not working this way. And it it's this sounds, it's cheaper, it's more economical, you know, scale like, hello. Yeah, it's well, and that's what people don't understand too. It's like, man, So we were marketing.00:27:18:09 - 00:27:35:13UnknownLike, we are marketing, we're still marketing branding company, but now we specialize in I Why? Because our asses, we're going out of business. If we didn't make the change because I look all the things that we were doing for clients that they pay us thousands a month to do. Like now I can just train them. Well, what was the first business here?00:27:35:15 - 00:27:52:01UnknownSo. Well, my brother you got before you got into the the AIDS stuff. Because what happened prior? Not then. Tell me about that, because that's going to have some relevance to some of these realtors. Yeah. So for like, for the last five years, my brother and I, like, we traveled really the country learning from a lot of the top agents how they do doing their marketing and branding.00:27:52:07 - 00:28:14:13UnknownAnd then from there we launched a lot of different like services and products like as far as like creating your whole online platform, like your interview platform, how to create your podcast and do these things, how to create all your entire branding and marketing materials for social media. Now, we got into shorts before a lot of people going into shorts, creating shorts for people on how to repurpose your content that you've already created.00:28:14:15 - 00:28:30:13UnknownAnd then what we did is we actually had a seven bedroom content house in Orlando, Florida. We lived in three of the bedrooms, had a full time cameraman, and my myself and my brother and clients would fly in from all over the country. They would stay at our apartment downtown, come to our house and shoot 30 days worth of content in one day.00:28:30:15 - 00:28:49:05UnknownBut we would sit there and we'd be like, All right, We would go to the whiteboard. Who is your ideal client profile? Who are we making content for? And then we would write it down and then we would say, What are your goals? And we would sit there for almost half of the day and come up with that person's goals, their fears, and try and get inside of their mind about all of these things.00:28:49:07 - 00:29:05:16UnknownAnd then we would sit down and shoot all the content with them. Once we knew that and then we would go from there. Then this is where I had a full team of copywriters, graphic designers, video editors on the back end, because then we would take their videos, transcribe them, send it to our copywriters, and they would write emails that would go out.00:29:05:19 - 00:29:23:08UnknownThen they were a blog post that would go out. Then they were right Facebook posts and I was like, Well, that's done in about 3 minutes now using Chatbot. Yeah. And then we would send it to our video editors and then they would. We had one person's job on our staff was to watch people's videos and say from 2 minutes, 2 seconds to 2 minutes, 50 seconds, clip it.00:29:23:10 - 00:29:39:22UnknownThen they would send it to the Clipper, then they would send it to the subtitle person. Then they would send it to the copy person who would put the headlines on it. That video is now done using Opus. It does all that for you within about 3 seconds. So I was like, Man, we are literally going to go out of business if we don't make this shift.00:29:39:24 - 00:29:59:13UnknownYep, yep. Let's what let's go on to just for realtors in general. Like what? Let's look at the applicable users. I like everyone. What do they need to be using? Like at the bare minimum? Like where do you get started with? And then you're in real estate. Here's what you have to be doing right now. Have bare metal.00:29:59:15 - 00:30:21:16UnknownChad is the bare minimum. Chad You you get the pro version and start exploring the the custom teams. Because from there, like I said, 80% of those startups that that they've been seen other time are now built into Chad. So get into there and then just start getting comfortable with how to train your chad. GPG I think that's almost a bare minimum.00:30:21:18 - 00:30:42:23UnknownThe other tools that we say because we go deep on five, so I guess I'll go through those five. The next one which I love personally is called Hey Jenn, why? And so you literally create a video duplicate of yourself. It looks like you and it sounds like you. So we have real estate agents. They take their market updates and then put it in the.00:30:42:23 - 00:31:01:03UnknownHey Jenn, you have a market update video of you saying it. You take your listing videos, pictures behind it, your listing description, make your market update. Are your listing video or I thought this was creative. One of the agents did this. They went out and they got happy birthday balloons and a hat. They created an agent avatar and they said Happy birthday videos to every one of their clients.00:31:01:03 - 00:31:28:00UnknownNow I'm open top. God, that's dope. Open stop Pro opus just creates shorts for you or reels at scale. You upload your 50 minute video, gives you ten shorts within seconds, so pick the good sound clips out of it. It takes like. So yeah it is determined that's always been that's the hardest part is getting like a given this show like finding someone to come to this show and just take There's a lot of nuggets we've already had here, probably a lot of good repurpose content.00:31:28:02 - 00:31:48:12UnknownHow does does it know that the grab the nuggets right here. Yeah great question. So it's actually trained based on the algorithm and what's online to look through your video, find the highest engaging points in the video, and then it even gives you an engagement score on the side and it tell you what you can do better. Or if you want to like make more engaging content.00:31:48:16 - 00:32:19:02UnknownSo you have like an engagement score on the side, a description for you, the subtitles on there, you can turn on and off B-roll, so I'll add B-roll to your videos. So that way, like you know how media works from there, I did one of my personal favorites called Merlin Get Merlin. Diane So this one, it follows me around to any website that I go to and like, let's say I Google something, Merlin's on the side and it reads the top like five or ten links and gives me the summary from all of the links of things.00:32:19:02 - 00:32:34:03UnknownI just Google. I can go to any landing page and it gives me the summary of the entire landing page and create other copy for me. It responds to emails for me. So a little it reads the emails and I could just say, Hey, let them down nicely, but say I'm not interested. And it responds in a very nice way.00:32:34:08 - 00:32:53:22UnknownOr you can counter and offer and it'll counter each one of the points and then give you the new price. So that's what we use there. And the last one was virtual ad. I think that was just super simple stage homes virtually. And then like if you're looking for buyers, you can let show them a home and be like, how would you like how would you like to design this home?00:32:53:22 - 00:33:11:20UnknownSo you can sit there and design homes with buyers to see how interested they really are in it. That's cool. Yeah. And a lot of this too is like just you guys imagine like the if you're communicating this way, imagine a brand that's been built on a side like because or people will hire you for like how you're doing business, not one.00:33:11:22 - 00:33:26:00UnknownLike you're going up against a bunch of blue hair, gray haired agents and I'm the blue hairs, right? Yeah. And they're traditional, right? So a lot of agents are the newer agents has this question all the time, How am I going to break into this business? Well, there you go, dude. You start doing it differently than all the old school people.00:33:26:00 - 00:33:44:03UnknownRemember, the average age of realtors, I think was last I checked, was 54 or 56 and a half years old. Yeah, I'm 43 and I'm behind the eight ball. Just me. I'm just no dig to you guys, the 50 year old man. But yeah, I'm sure you're much like I am. Right? And then that sense and the young bucks come ready right around here.00:33:44:03 - 00:34:13:23UnknownThose young whippersnappers and those. Those young bucks. All right. But that's what happens. Called innovation innovation, folks. And and nobody is going remember in real estate, whether you want them in or not, your commodity or service service based business. And that service based business is only as has longevity until the next recipe comes out, the next best tasting food or the next best thing or the next best offer, the next best version.00:34:14:00 - 00:34:32:19UnknownCarvana is going through that right now and in the space, but for some weird reason, the stock's going through the roof. But it's I have been to one of these conspiracy theory things that's a lot of the podcast, but you know, I mean, like this is people remember how you do things right so you could I'm just talking about how you market this and have it come through.00:34:32:19 - 00:34:53:08UnknownLike you could just literally say I just used AI to do my listing packet, right? And then someone's going to see that. Yeah. And they're not going to think you're taking a shortcut. They're going to think, Holy shit, this person is advancing, gets marketing. Yeah, it's like that's, that's part of like what we're teaching agents how to do tools like that as certified agent program.00:34:53:10 - 00:35:13:08UnknownPart of it is the AI listing advantage, right? Yeah. So it's how you market and packaged things 200%. Use it on the back end. We have agents sitting down on the listing appointment on the back end of it. We carve out 10 minutes. There's a video sharing how important AI is and then you sit down with them using the tools that we give you and you show them, You know what?00:35:13:08 - 00:35:29:02UnknownI'm going to show you how out market your house using act now how I did other homes and you sit there with them and just click enter a couple of times based on the programs you created and it creates it all them right in front of their eyes and they're like, You know, other agents spend hours, days or even weeks figuring out how to market your property.00:35:29:08 - 00:35:50:05UnknownI did it for you right here so I can spend all my time selling your home and notes. I'm trying to figure out how to market. Yeah, right. I'd rather spend time selling your house and preparing to market it. Exactly. Makes a lot of sense. I do. Since 2014, when we started to show we had the initial message for this show was don't be an agent, be a marketer.00:35:50:07 - 00:36:09:09UnknownYeah. And back down. It was like was a 24th back down. It was like we're talking about bro, like Rooster and Rooster. Now you see people are talking about database and brand and personal brand and content creation and this stuff. All started happening and this is it. This is the next thing to say. I movement. I'm a fan.00:36:09:09 - 00:36:30:09UnknownI like it. What other thoughts? Any other closing thought you want to give people? What else could we use this for? For George? Yeah. You know, I think it's just really understanding what's happening here that you know, on social media through commercials and things that we see, we almost get like immune to big things that are actually happening in the world because every commercial is the next best thing.00:36:30:14 - 00:36:57:02UnknownThis is advancing technology and it's like a Roomba or it's like something that's just like a squeegee. And the latest technology is out. This is artificial intelligence getting introduced to the world. This is the next advancement in technology to human history that is happening right now. And the next five years, there will be some agencies say that was the year that everything changed for me because they jumped on to this and they understood what was happening.00:36:57:06 - 00:37:13:01UnknownAnd then there was going to be everybody else. And years have to decide. It's not a question of if you have to learn this, it's a question of when you choose to, because you're either going to choose to get into an hour, be forced to do it later. So you just had to make it's a business decision. Would you rather wait your app?00:37:13:01 - 00:37:31:22UnknownGo ahead. Would you create I mean, is this as big as like the Internet? It's bigger than the Internet. Yeah, I think so. Literally bigger than the Internet. And, you know, it's just taking a look at it and saying, when are you going to choose to get involved in it? This is changing the world. The biggest companies in the world are spending billions of dollars to get ahead of this thing.00:37:32:01 - 00:37:59:20UnknownThey're stopping everything they're doing and focusing on A.I. real estate agents. It should be no different. So if you think this is a passing fad, if you're one of the people who are the amateurs who tried it and then said it didn't work, remember this? There were millions of people who gave up on the internet when it first came out in the New Times was calling it a passing fad, which what are you going to choose to do yet stalled.00:37:59:22 - 00:38:15:24UnknownSo the guy over here in the Midwest. Yeah, I mean, that's it. I mean, sad. It's just it's here, guys. Whether you embrace it or not, it's up to you. But if you're sitting there twiddling your thumbs, wondering how you're going to get out ahead because there's no houses to sell the wall, what the people pay you for your skill set.00:38:15:24 - 00:38:32:13UnknownThat's really it. Yeah. And while yeah, you might not be selling a bunch of homes right now or maybe you are, I don't know, but you got to sharpen your skills. The reason why I'm taking courses, I've taken two courses this month. Yeah, I'm sharpen skills like I'm going out and I want more, you know, So it's like, this is the next thing I'm on.00:38:32:13 - 00:38:54:11UnknownI'm probably buy your shit, check all that out. But still, it's because you have to learn this stuff. You guys, you just have to put your money where your mouth is and your broker can do it for you. Yep. You know, if you're one of these mega brokers, I could do it for you either. It doesn't matter. You are the CEO, CFO, CMO and everything and everything and the buck stops with you.00:38:54:13 - 00:39:13:22UnknownNeck watched people watch you. Where can they learn more about you? Yeah, so they could just go to cram I everything they need to know about myself. My company is that crammed I we started the Chrome Institute of Artificial Intelligence. We created the world's very first as certified agent and we dropping certified agent 2.0 actually this week, tomorrow.00:39:13:24 - 00:39:38:15UnknownSo we're dropping that tomorrow. Why? Because we spent the last year with agents every single week figuring out more about how they're using AI, what's actually working to get them listings. We're about to launch 2.0 after an entire year of studying with all these agents. Awesome. Go check out his stuff, guys. Appreciate you guys. Let's another app. So the Real Estate Marketing Dude podcast visit our software referral suite Ecom re first FT.com just like the sweet candy, the WPT.00:39:38:17 - 00:39:54:24UnknownWe keep you in front your database and I think I want to put next course in there as well, because this is some good shit. I like it, man. Congrats and keep it up. All this guy files social profiles. Guys. I will see you guys next week. Bye. Thank you for watching. Another episode of the Real Estate Marketing Do podcast.00:39:54:24 - 00:40:15:19UnknownIf you need help with video or finding out what your brand is. Visit our website at WW dot Real Estate Marketing do dot com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace.00:40:15:24 - 00:40:18:18UnknownThanks for watching Another episode of the podcast. We'll see you next time.

Straight Talk with Sally
Mastering Canva for Business Branding with Rebecca Flint

Straight Talk with Sally

Play Episode Listen Later Mar 18, 2024 38:49


In this episode of Straight Talk with Sally, our guest Rebecca Flint, a seasoned entrepreneur and Canva Verified Expert, shares insights on mastering Canva for business branding. With over two decades of experience, Rebecca guides solopreneurs and small business owners in building visually impactful brand identities to drive revenue and establish authority in their niche markets. Rebecca discusses the importance of consistent branding and provides a step-by-step guide to creating content on Canva and leveraging Canva AI. In the Sparkle Questions segment, Rebecca debunks common myths in her field, acknowledges three sources of inspiration, and shares questions she would ask herself as a listener. Finally, Rebecca engages in a round of Fast Talk with Sally, offering rapid-fire responses to quick questions. Tune in to discover actionable strategies for enhancing your business branding with Canva. We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/ Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

Branding Love Letters
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist

Branding Love Letters

Play Episode Listen Later Mar 14, 2024 28:01


Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy (if done right) should be adopted by more companies aiming to make an unforgettable impact. EPISODE TRANSCRIPT: www.pilgrimage.design/22-marmite Keva's website: kevaepalestudio.webflow.io Keva's creativity newsletter: yourcreativeletter.substack.com Keva's branding newsletter: yourbrandingletter.substack.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

Branding Love Letters
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager

Branding Love Letters

Play Episode Listen Later Feb 14, 2024 26:18


The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why The Beatles stir such profound emotions and asks: what can they teach modern-day creators? EPISODE TRANSCRIPT: www.pilgrimage.design/21-beatles Work For Impact: www.workforimpact.com Flora's novel: www.amazon.com/-/es/Mar%C3%ADa-Florencia-Aliaga-ebook/dp/B093Y4M274 What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

Brave New Teaching
189. 5 WAYS TO USE AI POWERS FOR GOOD IN THE ELA CLASSROOM

Brave New Teaching

Play Episode Listen Later Feb 8, 2024 36:04


When AI first came on the scene in a big way, there was a lot of panic. In the world of education, there were (and still are!) concerns about how it could make cheating easier for students. However, we all know it's here to stay and we've learned that there are lots of positive ways that AI is changing the classroom.Today we're sharing four ways that you can use AI for good in the ELA classroom. It's really exciting to think about all the ways AI can be used to better engage students, have some fun, and be creative. Instead of avoiding these tools, let's embrace them and leverage them to empower our students!We hope this episode gives you some ideas for new ways to use AI in your secondary classroom! Do you have a favorite way to use AI? Let us know on Instagram @bravenewteaching.com!Resources:Free 30-day Audible trialJoin Happy Hour!Canva AI image resultsRiffusion: Amanda's BNT SampleChatGPTRiffusionCharacter.aiCurriculum RehabConnect with us on Instagram @bravenewteachingFollow Marie on Instagram: @thecaffeinatedclassFollow Amanda on Instagram: @mudandinkteachingLet us know what you think! Leave a review on Apple Podcasts.SHOW NOTES: https://www.bravenewteaching.com/home/episode189Sign up for the FREE Down With the Reading Quiz Masterclass: https://shop.bravenewteaching.com/masterclassSupport the show

Branding Love Letters
"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert

Branding Love Letters

Play Episode Listen Later Jan 14, 2024 25:16


Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious mission in an entertaining shell. EPISODE TRANSCRIPT: www.pilgrimage.design/20-liquid-death Dave's website: www.printdesignacademy.com The Quickie podcast: www.printdesignacademy.com/podcasts/the-quickie-interviews-for-graphic-designers What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

Branding Love Letters
Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands

Branding Love Letters

Play Episode Listen Later Dec 14, 2023 30:20


Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies and local coffee shops have the same aim: emotionally connect with individuals. Many thanks to my amazing 2023 guests whose stories are distilled in this round-up! Timestamps: (00:00) Intro (01:41) First golden rule (06:12) Second golden rule (10:36) Third golden rule (13:54) Fourth golden rule (17:58) Fifth golden rule (22:28) Summary of the five rules (23:45) Life/business update EPISODE TRANSCRIPT: www.pilgrimage.design/19-rules What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

Serious Sellers Podcast: Learn How To Sell On Amazon
#515 - Generative AI & Crazy Data Strategies for Amazon Sellers

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Dec 5, 2023 42:06


Join us on a journey as our special guest, Ritu Java, takes us from her beginnings in India to her experiences in Japan, ultimately transforming her into a data-driven entrepreneur. With a unique perspective on the blend of culture and commerce, Ritu shares insights on how she leveraged her expertise in data and analytics to excel in Amazon PPC strategies. You'll also hear her intriguing tales of running an Etsy store from Japan and overcoming the complexities of helping Amazon sellers worldwide. The conversation doesn't stop there. Discover how AI has become a game-changer in running Amazon PPC campaigns as we discuss our personal experiences combining AI with other data sources to optimize campaigns. Listen as we unveil the advantages of using chat GPT for keyword research and translation over traditional methods like Google Translate. This episode offers a unique perspective on integrating AI into workflows and SOPs, driving efficient and effective results. We also underscore the value of incorporating AI into Amazon PPC strategies for successful product launches and campaign management.   To cap off this enlightening conversation, we tackle the future of Amazon selling and the role AI plays in it. From generating keywords for Amazon searches to creating images for sponsored brand ads, we unravel how chat GPT and mid-journey can elevate your selling game. Don't miss out on our tips for creating effective lifestyle photos and the significance of close-up product images. We also shed light on the evolution of Search Query Performance on Amazon and share our strategies for effectively managing and analyzing data. In episode 515 of the Serious Sellers Podcast, Bradley and Ritu discuss: 00:00 - AI Power for E-commerce Sellers 07:54 - Utilizing AI for Amazon Sellers' Success  09:05 - AI in PPC Strategy With Chat GPT 20:52 - Search Term Modifiers and Word Order  23:04 - Enhancing Amazon Ads With AI 31:24 - Generating Posts Using Canva and Amazon  32:19 - Utilizing Search Group Performance Data 33:47 - Optimizing Data Strategy for Efficient Analysis  41:23 - Convert Snapshot Data to Time Series ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got a first time guest who I think is probably top five in the world these days as far as actionable Amazon strategies, and she's going to give us an absolutely value-packed episode full of tips on generative AI, PPC and more. How cool is that? Pretty cool, I think. How can you get more buyers to leave you Amazon product reviews? By following up with them in a way that's compliant with Amazon terms of service? Bradley Sutton: You can use Helium 10 Follow-Up in order to automatically send out Amazon's request, a review emails, to any customers you want. Not just that, but you can specify when they get the message and even filter out people that you don't want to get that message, such as people who have asked for refunds or maybe ones that you gave discounts to. For more information, visit h10.me forward slash follow-up. You can sign up for a free account or you can sign up for a platinum plan and get 10% off for life by using the discount code SSP10. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We've got a special guest today Ritu. So, first of all, we're going to get into your backstory about how we can even talk in Japanese, because that's something that's crazy. Were you born in Japan or were you born? Ritu: I was born in India, but I lived in Japan for 17 years. Bradley Sutton: So from what age? Ritu: You want to know how old I am. Bradley Sutton: No, no, no. From what age were you living in Japan? Ritu: Mid-20s. Yeah, so mid-20s. Bradley Sutton: Also was, so you didn't go to school in Japan. Ritu: No, I didn't. I went there as an adult. I was working at a company and I take company 17 years. Bradley Sutton: Yes, that means you had to have gone there when you were a child. Then because you can't be over 25 years old. So I don't know what's going on here. Ritu: That is very cute. Bradley Sutton: I was all the reason. I was asking if you grew up because I wore this shirt today. Do you recognize this character here?  What is this? Ritu: Yes Doraemon. Yes, I grew up with Doraemon when I was a little over there, that's awesome. Bradley Sutton: Yes, I grew up with Doraemon when I was a little over there, that's awesome. I know a little bit about you, but I for some reason had this idea that you actually grew up in Japan and that was why you were so fluent in language. Once you go as an adult, it's a little bit harder, unless you really immerse yourself in the culture. Ritu: I did. I really immersed myself in the culture. I went there just for a year, honestly, and ended up staying 17. It's so crazy how that place had such a big impact on me. It was such a stark contrast to where I grew up, which was India. Bradley Sutton: Whereabouts in India. Ritu: In Delhi, the capital city of chaos that's how I describe it from chaotic to super orderly. You can imagine what a difference, that is A stark difference from the world I knew. I was just drawn to the calm and the orderliness of that place. How things were punctual, everything happened as expected, there were no surprises, everything was planned in so much detail, which I kind of liked. I think where I'm at right now is a nice middle ground, because I think I like the chaos. It has energy. It has a certain type of progressive energy that all of us need, especially as entrepreneurs. We need that energy to be able to kind of keep moving forward. But then I also like the organizational skills that I picked up while I was in Japan, because you need that to have good execution. I think best of both worlds is what I'm trying to be at right now, trying to draw from both my cultures. Bradley Sutton: Then did you go to university in India. Ritu: I did. I'm an engineer. I did my electronics engineering from India. I went back to school much later in life. I went back to school in the US and I did a course in data science, which is why I'm very attracted to PPC and data and data analytics and that sort of stuff. Bradley Sutton: When you graduated with the electrical engineering degree, did you start working in India, or is that when you went to Japan? Ritu: Yeah, I started working right away and I started working in India and I worked for an IT company and it was a pretty long stint there as well, like I was very interested in technology right from the start and it kind of aligned with my life's goals and stuff like that. At the time. I mean, little did I know that I would completely switch at a certain point. When I was in Japan I worked for not only the company that I was in India, I kind of went to their Japan office and I started helping them out. But then later on I switched to a more technical role at a school, at a high school, American school in Japan, and then I had my kid and took a break from work and then I kind of dealt in a little bit of entrepreneurship. I started running my own business. I had an Etsy store. Yes, in Japan, while I was in Japan, I started my Etsy business selling jewelry. It was like kind of one of a kind jewelry and I realized that, gosh, it's not enough just to create a listing and people are not going to flock to that listing. So I had to teach myself a whole lot of stuff like marketing advertising. So I learned Facebook ads, Google Ads, blogging, YouTube, all of that stuff. Bradley Sutton: So Etsy in the United States, or is there an Etsy in Japan? Ritu: No, there's an Etsy in the United States, but I was selling on the US market from Japan. So I was producing my stuff there, but I was shipping it worldwide wherever there were shoppers. But shipping costs are exorbitant. Sending stuff from Japan it's very expensive. Yeah, so mostly was attracted to the data side of things. Yes, I have both left and right brains, because the creative side was just all my creations, the jewelry that I made. But then I needed the data science side of things to kind of round things off and make money out of my business, because everything we do here is based on data and I know he's intended the data company. So is PPC Ninja. We might think that we're in the business of selling goods, but actually we're in the business of leveraging data. So that's why it was so important for me to get that knowledge and make sure that I'm kind of ready to go with my own endeavors. Bradley Sutton: Now. So, Etsy was kind of like your first online marketplace. Now, did you ever end up selling on Amazon or did you go straight into software and consulting etc. Ritu: Yeah, so I've never sold on Amazon, but I've helped businesses sell on Amazon. So it's basically the data side of things. So, I only sold on Etsy. I sold on my own website for a bit, but then I have never sold on Amazon myself. But PPC is where I'm focused on. Bradley Sutton: Okay, cool. Now you talked about having an analytical mind, and that's kind of like what you're known for. When you've spoken at events like Billion Dollar Seller Summit and others is especially in the last couple of years, you're one of the go-to people as far as AI and things like that, now me, I'm a little bit behind. I use even on this podcast, we use AI to generate title options and transcripts and things like that, but I would say I'm not one of those full force ahead like, hey, ai is going to replace hours and hours of work. I haven't really adopted it to that effect. So, the typical Amazon seller what are some things that you don't have to be a seven, eight, nine figure seller but just like any Amazon seller if they have not started utilizing AI to help them in their operations or business? What are? Let's take it to that spectrum first. What are some things that you think that any Amazon seller could benefit by utilizing AI? Ritu: Yeah, there's so much. Actually, the magic happens when you start combining things. So AI by itself may not be the be all and all of things, because it's not going to operate in a silo. You've got to combine it with other pieces of data that you have access to. For example, just this morning I was preparing for a new product launch for one of our clients and I'd got all my data from Helium 10. I was at the stage where I have to come up with some keywords for broad match campaigns. I wanted to make sure that all the right keywords are in there, not just the long tail ones with high search volume, but I wanted to make sure that I'm capturing all the seed combinations of important words that make sense. So what I did was I exported the Helium 10 cerebral analysis and I fed it to chat GPT and asked it to come up with two words and three word combinations of seed keywords that would perfectly describe this product. Now what I'm going to do next with that is basically convert that into broad match modifiers, which basically means you add a plus sign in front of all the seeds and then I'm going to create campaigns with it. So that's something that I do at every launch. I generally don't skip that step. It's an important one for me. So, in addition to all the long tail keywords, I will come up with enough seed words that will run at a slightly lower bid but will be like a discovery campaign for me through the broad match modifier channel. So that's kind of one thing that I do. Ritu: Then, like yesterday, I was doing another one for another client, where we have a list of keywords that we discovered from the search query performance report, which is kind of this new, very valuable piece of data that Amazon is giving us these days. So from there I was able to come up with a structure for sponsored brand headline ads and I didn't have to do the work. I just fed that entire list to chat GPT and said, hey, organize this into groups of very related words and then give me a headline ad which is less than 50 characters, because that's the amount Amazon will give us. And then it did that for me. I also gave it one other important instruction, which is to make sure that one of the keywords or a very close variant of that keyword in the group must be included in the title, and that's basically my way of saying, hey, I want this to be a lower funnel ad, not a generic kind of upper funnel ad, because my sponsored brand ads tend to be more focused on ROAS rather than brand discovery and brand awareness. So those are some of the ways that I'm using it almost on a daily basis. I had switched to chat GPT plus a long time ago. I've been paying for it and it's totally worth it. Bradley Sutton: So there's how much is it for somebody to subscribe to? Ritu: that it's about $20 a month. It's not much at all, yeah, it's just $20. And what it gives you is all the beta features, all the new stuff. So right now you can actually upload files very easily. You can upload any kind of file to almost any kind of file to chat GPT and then ask it to analyze, analyze the file and then you can ask it a bunch of questions. So it's just made life so much easier. And I mean I think sky is the limit with what you can do with AI. It's like I always, always feel like I'm not using it enough, even though I'm using it probably quite a bit more than a lot of people, but I still feel cautioned to use it more. Bradley Sutton: Okay, interesting, interesting. So there's some of the ways that you can use it in PPC. Now I remember you presented something. I've seen you speak, you know, various times, but I don't remember which event, this or what it was. That might have been a billion dollars, but where were you doing? You were doing like translation, using like Helium 10 because, like you were doing research, you weren't translating the English keywords. That's obviously a big mistake that some sellers make. Hey, I've got my Amazon USA listing, let me just translate it. Or let me just translate the keywords. No, you need to do the research in that marketplace. So you switch Helium 10 to Amazon Germany, for example, but if you're not a German speaker, you just see all this Deutsch keywords and you don't really know what it means. Or so they're doing it in Amazon Japan and they don't speak Japanese like you, so they might not know. So what's your? I'm not sure if it was AI or just something in Google you were doing to kind of like make that process a little bit easier. Ritu: Yeah. So what we've done is we have integrated chat GPD right into Google Sheets, and we had to write a little bit of code for that. But once we did that, what's happened is that we have these ready to go sheets where we simply change the prompt and add a bunch of keywords and then it will just translate into whatever language, right? So? And I've noticed that any translation done by chat GPD is way better than Google Translate and I've tested it, especially in Japanese, because I can read it. I know that the quality is much better. Ritu: Just to give you an example chat GPD will use the right combinations of Kanji and Hiragana, whereas Google Translate will not. It just doesn't do a great job. And if I tell chat GPD to give me a translation in all four different scripts, that's, kanji as well as Hiragana, Katakana and the Roma G, it will give all those to me. It's a no-brainer to use chat GPD for that sort of thing rather than Google Translate and then other languages as well. Like we're just onboarding this client that has four markets and we have no speakers of those languages on our team. But with chat GPD, we can simply include that into our SOPs, into our workflows and just use those sheets to kind of get the final product out. So it's really great the combination of Helium 10 and chat GPD workflows. They work really well for us. Bradley Sutton: Okay, cool. Now going back a little bit, just remember you were talking about broad match modifiers. There might be people out there who don't know what that means. Can you explain that a little bit? Ritu: Yeah, yeah. So a broad match modifier is a type of broad match, so when you're setting your add up, it'll still be a broad match. However, by simply adding a plus sign before every part of the keyword which means if it's a two word keyword, then both the parts will have a plus sign in front of them what you're gonna ensure is that the buyer search must include those words in exactly that format in order for that match to happen. So this eliminates any kind of kind of synonyms or related words that Amazon might try to kind of connect to, which you don't think need to be there. So at this point, amazon is even replacing exact matches with weird sort of words that it thinks are similar. So we don't want that, because we've done all of the research to find out which exact version of that keyword is giving us the highest search volume, so we wanna stick to it. Ritu: In order to make that happen, we're actually finding ourselves doing more and more work with broad match modifiers, because all the other match types are being weird anymore. Like exact matches are not behaving like exact matches. Same thing with phrase match and broad match anyway, always was a bit too broad and it was always kind of giving you all kinds of weird matches for sponsored brands, but then it started doing the same thing for sponsored products as well, and that makes it a little challenging. It can be wasteful. So yeah, broad match modifiers is a great way of making sure that your matches are clean and that they don't bring in kind of extraneous, superfluous words that you shouldn't be targeting. Bradley Sutton: Do you use that 100% of the time when you have a broad campaign? Ritu: So you always have if it's a three word phrase. Bradley Sutton: You'll put the plus in between each of the. Ritu: Yes, 100% of the time. We've been doing it for the past two years and we actually future proved ourselves because we knew this was coming. It's kind of like Amazon always follows Google. So we knew this was coming because Google introduced broad match modifiers first. Now they've already sunset it. So I don't know where this is gonna end up for Amazon, because what I've heard and I don't wanna just speculate, but what I've heard people say is that Amazon might be moving toward a future where there aren't any match types. There's only a word, there's only a keyword, and then it figures out how to match it the best way. Now it's plausible, especially in this AI world. It's plausible that that might happen. But in the interim, I'm betting on broad match modifiers and exact match. Of course, can't do much about the fact that Amazon isn't treating exact matches the way they ought to be treated, but that's the best we have right now. Bradley Sutton: So what would the difference be between using broad, doing broad target with modifiers compared to phrase for the same, the same, you know, like coffin shelf, like. So if I do coffin plus shelf in broad or coffin shelf in phrase, what's the difference in the potential? You know showings of that keyword. Ritu: Yeah, no, I think the showings of that keyword might totally depend on the bids and they might also depend on relevancy. So it's very hard to predict which of the three match types are gonna win. You know that's been a struggle. I mean you can't really say if you put coffin, what was it? Again coffin shelf. Bradley Sutton: Yeah, coffin shelf. Ritu: Yeah, if you say coffin shelf broad coffin shelf phrase and say coffin shelf exact, what we would want it to do and what would be logical is that if I had a higher bid for exact match, then you know all the searches should come in match through exact match. But that's not always the case. You know, we've seen so much variability there. It also depends on which campaign, you know, starts out those keywords and then each campaign has its own story, its own history. Because let's say, you combine that keyword with a bunch of other keywords and let's say those other keywords got a majority of the early data points, like it started hitting some other words coffin longtail words Before it hit your coffin shelf word, then what happens is that this word starts getting starved of impressions, the other words start to take dominance and these words that get starved of impression give you the false impression that they're not working, whereas it's just a matter of how things started off, like what were the set of searches on that day, on that very moment that Amazon decided to match? Ritu: And then it's going to just take its cues from whatever little data it has in the beginning, because that's all it has to play off of, and then it just keeps giving more and more and more impressions to the early data points and everything else just gets ignored, you know. So it's like a game Like PPC is a game that you know you've got to be able, you've got to be willing to keep playing, trying different things, different ways, moving things, you know, trying it in a different match type, in a different campaign, restarting, stopping, all of that you know. Bradley Sutton: Okay now you know like, for example, if I just do you know, going to this same example, you know coffin shelf, no modifier and broad. You know, yeah, nowadays you know something crazy can come up with, like, you know, spooky decor.You know, potentially it could even come up not even including the word, but ones that are traditional, would be like, you know, coffin shelves for men, coffin shelves for women, but then also it could be coffin shaped shelf, like it could insert a word, or shelf shape like a coffin. You know, like changing the order, but if I put that modifier in there, does that force it, in your experience, to be only longer tail, like it's coffin shelf has to be in there as a phrase and then it's only putting words at the beginning or the end, or still. It could switch it up a little bit. Ritu: Yeah, it will switch it up. So coffin shelf could be shelf coffin even. As long as the word shelf and the word coffin both exist in the match, it will match. Yeah. Bradley Sutton: Okay, going back to Helium 10, now I was looking at, I did it. I still haven't seen your replay of your presentation you did for Helium 10 Elite a few months back. But I was looking at your slides and there was something that you were talking about magnet and seed keywords and just by looking at the slide I couldn't tell what the strategy was. So can you explain what are you doing? I'm not sure if this has to do with chat, gpt or, but just how are you using magnet in a unique way? Ritu: Yeah, so what I do is basically I start off my keyword research by looking at audiences, like who is the right target audience for a product, right? So that's my first step. Now the audience list will help me figure out what words these people use. So if it's a garlic press and let's say there's five different types of people, there could be just regular straight up chefs, there could be restaurant owners, there could be whatever. So there's like five or six different types of people who might use a garlic press. Ritu: Now I ask ChatGPT to tell me all the words that these audiences or avatars are likely to use when they search on Amazon. So I'm actually starting from a suggestion of a seed keyword. That's my starting point, and then I use those seed keywords that chat GPT generates to go and dump that into magnet. And then I use the expand option the second one, not the first one and that basically gives me all of the keywords and their search volumes, and that's what I need Basically. Ritu: I wanna kind of run it by search volume information to figure out if it is really a word that I should be going after. Now I don't always come up with those words, probably because the search volume is too low, in which case I don't need to worry about it, but I can still use that information as broad match modifiers to just generate some sort of discovery. So like, for example, eco-friendly. I don't know if there's any sort of garlic press that's eco-friendly, but let's say someone in that audience wants an eco-friendly garlic press made out of bamboo or whatever. I will still create broad match modifiers that have those important words in that combination so that I can at least start to do some keyword research through an ad rather than through existing search volume data. Bradley Sutton: Okay, cool, switching gears from keywords now to images. I know you've talked about mid-jurdy Canva. Have you played around at all with the new Amazon one that they made kind of for sponsored brands? And then, if so, what's your results? I've had very different, like some of it are absolutely terrible, but then I know that part of it's because I don't really know how to prompt them. I'm not very good at prompting, but what's your experience with the new Amazon AI image generator for sponsored brand ads? Ritu: Yeah, I mean it's not bad for someone who's really struggling with image creation in general, but it's not really usable for every case right? In some cases, it's gonna be hard to come up with the perfect background for your image. The other trouble I have with it is that the product image is too small on the canvas, and that's not how I like my sponsored brand headline ads Generally. This is a tip actually for our listeners when you create a sponsored brand lifestyle photo, the biggest mistake people make is that they fully capture the lifestyle setting in which that product is being used, but then the product itself is so tiny. That's a big mistake. That shouldn't be the way right. The way to do it is to have the product front and center. It has to be blown up right in the middle and then you could maybe suggest what the background is. You might just use suggestive creatives rather than have it in absolute terms. It's being used in the setting that it's being suggested, so for that reason I generally like to request for zoomed in, highly close up type of images so that we can have better conversion rates. Ritu: And there's a story that I just wanna share here real quick. We had one client with a dog product and the product was being used on a dog that was sitting in the lap of a woman on a sofa, and then there's a living room in the background so you can imagine the size of the product. It's like so small you can't see it right. So then what we said to this client was give us a zoomed in image. So then they zoomed right in, so all we see now is the pop and we see the product. Right. So it completely changed the metrics for that ad and then we started using that particular image for many other of their sponsored brand headline ads, and then the rest is history. Ritu: They really started growing after that. But the point is that close up images are more important than pretty images, right? So pretty images anyone can create pretty images. You wanna make them highly converting images and for that reason I might not use the Amazon's AI generated images right away, unless they become better, unless they can kind of keep the product as the hero it needs to be, front and center. Yeah, I'm trying to figure out any prompt that can help me get to that stage, but I'll keep testing. I'm not sure yet. Bradley Sutton: Yeah, so then what outside of Amazon? Then, like I said, I know you're using like mid journey, which is another one that's not too expensive it isn't like 10 bucks a month or something like that to use mid journey, or yeah. So then what if somebody is like all right, you told us what some basic stuff that people how chat GPT for 20 bucks a month can help Amazon sellers. What is something that Amazon sellers of any level can use mid journey for? That's kind of simple and definitely adds value. Ritu: Yeah, I think mid journey is definitely the leader and if you can learn to use it, there's nothing like it yet. But even straight up, chat GPT is now getting pretty good with images, so you can describe whatever you want and then it is connected to dolly in the back and then it generates those images and gives them back to you right in your chat GPT prompt, right. So if you have the paid version, then you can start testing that as well. Bradley Sutton: Okay, so let's say I've got all right, I've got a pretty nice image. You know, maybe it's a white background image or something of my product. Would the first thing I should do with experimenting with AI and mid-journey and things? Would it be making an infographic? Would it be trying to make a lifestyle? Like I remember in the early days of AI, like you could never put a human being in there because they would have like 17 fingers and just crazy faces and stuff like that. But like what should I do then? What kind of images? Or is it not really don't use it for your main images, but use it for, like, the sponsored brand and sponsor display, things like that? Ritu: Yeah, so okay, I think we need to think of images as layers, just like we think of layers in Photoshop. Right, there's layers like a background layer. So if you want just the ambience, the mood, the background, you generate that layer independent of anything else. That's one way of going about it. And then you layer in your product. You have your kind of no background product. Then you can always place it right in the middle, do those sorts of things. So it would probably be a two or three step process where you think of each layer separately, even the humans. You could bring humans in from a different source. You can get humans from there, you can get your backdrop from somewhere else and then you can get your product from your own product images and put them together. That would probably give you the best results. Ritu: But if you tried to have mid-journey to all of that, you might experience some failures there or some surprises with, like you said, 17 fingers and stuff. Now, mid-journey, the latest versions of it are getting better and better, so it's very human-like and it doesn't appear awkward. The facial expressions aren't awkward anymore, so that's good news, just means that we're going in the right direction. It's only gonna get better from here. So I would think of layering as one concept, and then, of course, where you wanna apply it is another thing infographics. I don't think chat, gp or even mid-journey would be good for infographic other than just generating the background for it, because text it still doesn't do a good job with text. You'll have to use some of your other tools for text. So again, it's layering, combining tools and coming up with the concept. So yeah, those are some of the ways in which you can use images. Ritu: Now posts is another interesting one. A lot of people are using mid-journey for generating posts, and that's a good way of generating lots of posts content, because Amazon doesn't allow you to repeat an image twice. So what you can do is you can have Dali or even Canva. I've used Canva AI, which is different from Canva normal. I can explain the difference, but anyway. So Canva AI can generate based on your description of what kind of backgrounds you want, and then you just slap in your photo your kind of hero image on top of it and there you have your posts. It takes barely any time to create like 20 different posts and most people don't realize this, but posts are free advertising. I would highly recommend generating posts on a regular basis and take advantage of it. Bradley Sutton: I've seen them more in search results lately too. Ritu: Posts. Exactly, it's one of those widgets that comes up. Bradley Sutton: That never happened, like six months ago or something. But, now it's right there on page one, so it's important to do, I agree. Ritu: Yeah. Bradley Sutton: All right. So earlier you talked about search group performance. I love search group performance. My self is just like it's stuff that three, four years ago we would have. I would have bet a million dollars that Amazon would never release this kind of data to the public, and Amazon definitely has come a long way. What are some other ways that you're using search group performance, analyzing the data that Amazon gives? Ritu: Yeah, so search group performance. Like you said, it's unbelievable that Amazon is actually sharing this information out, so it's really up to us to take advantage of it as soon as possible. Almost feel like time is of essence here, because everybody's going to have access Everybody has access to that information. But right now most people are in the state of overwhelm. They're like, oh, I have this great data, but I don't know what to do with it. So most people are stuck at that stage. Ritu: But if you want to take the next step, then I would suggest start downloading those reports right away, because these things also get lost. Amazon discontinues things that you think they're going to be giving us forever and forever. For example, the brand analytics data that used to be I don't know millions of rows has certainly been compressed to just 10,000, and so on. So I mean there's a loss there that cannot be replaced. So I would say, number one start downloading your at least your monthly data at the ASIN level and then stitching all that data together, and by stitching I mean maybe putting it into a data warehouse. We use BigQuery in order to bring data in, and the way to stitch it is by making sure that your reports have some extra columns like the date column has to be there Then you have to make sure that you have the brand name in it and you want to make sure that your market is in this, so that when you stitch all that information together, then you can use a single report like a looker studio to dip into the data warehouse and you can basically use switch filters to switch between your different markets. So if you plan your data strategy well, then you will be able to use it more efficiently than just using it in a throwaway style, which most people do. Ritu: Most people go download a report, they look at it, they stare at it and they're like, ok, whatever Done, and it's thrown away. You don't want that. You want a system. You need an ecosystem for managing your data so that you can look at those from time to time. You get a month over month review. You get a month over month trend. You can see if anything has lost its search volume over time. It's so easy to check that at a search term level. Once you have stitched all that information together and is available in maybe something like a looker studio, how about something that's good? Bradley Sutton: it's important to understand the you know, like how to get started and not just like, all right, let me. Let me just look at search career performance or this data, just, you know, in the UI on on Amazon. But then what's the next step? Now I've got everything in my data warehouse and stuff like, for example, me. One of the things I like to look at in search career performance is comparing the conversion rate by the keyword for for just the overall niche, compared to my own. You know my own conversion rate. But you know, I think that's probably one of the most no brainer things. What are some other maybe not so common things that you're looking at when, when you get all of that data into your, your data warehouse, and start you know, start looking up stuff? Ritu: Yeah. So one of the things that I find really interesting is the average price per search term. So this is you know, amazon gives you the average price and that, basically, is a good indication of whether that search term is going for cheaper products or is it going for slightly more expensive products. Just to give you an example, let's say you have the word lotion right Now. You have a $50 lotion by L'Oreal, maybe, and you have a $5 drugstore brand Same thing, selling lotion. But if you're going after, if you're looking at the search term lotion, whatever, daily lotion or whatever and if you see that the average price for that search term is going at $6, let's say that's the average price of the product being sold. That is telling me that, no matter what I do to compete on that, on that search term, it's going to be hard because I'm going to be competing with lots and lots of cheaper brands. So we actually have filters on our search terms or search query reports, so that we only look at those searches that are in the ballpark of our products price point. That basically eliminates a lot of the noise, because otherwise you might be led into thinking that gosh, this is a great keyword and then you spend lots of money on it and ends up being a high cost scenario. You don't want that. So you look at both of the things one that you mentioned, which is what we call strength, keyword strength, which is determined as a ratio of purchase share and impression share. If you can get that ratio to be above one, then that's a good keyword. That is strong, inherently strong, because you're winning more of the purchase share than you're winning of the market, which basically puts it in a good spot. Ritu: And then the second one would be the filter on price. The third filter I would put is search volume, because, again, we don't want noisy, insignificant terms to distract us. And I think the fourth filter I would put there is data sufficiency, like how many sales have you had for that keyword over that period of time? So yeah, those would be the four filters to kind of get everything else out. And then, yeah, I mean that would be our way of figuring out which search terms are good. Then the other use cases of that would be to stitch that data with your ad data. So when you stitch those two together you can find gaps in a systematic sort of way, not just like a one off, throw away kind of way, where it's always being merged and it's always coming together and you can always see these are the ones that I'm not advertising yet. And then, yeah, I think those were the two main ones. Ritu: The third, slightly more advanced one, is when you want to figure out if a search term is good for product A, product B, product C, product D off your catalog because they might be sharing those keywords. Then you can see relative strength across your different products and see where you want to channel your information. Now that comes with the caveat, and that caveat is that there's a very high halo sales ratio on Amazon, which means you might be directing traffic to one of your product variations and something else is actually getting picked up eventually. So you need to know all of the. You need to know all those pieces in order to make the right decision and essentially in terms of using your, your traffic source as a fire hose, literally, and saying, okay, I want to direct it to this product and not to this product. Unless you know what the halo sales are, you could be off. Bradley Sutton: Yeah. Yeah, well really great stuff. Now, before we get into your last strategy you know, maybe it could be a PPC strategy, since that's your specialty how can people reach out to you if they, you know? How can they find you on the interwebs if they want to? You know, get some help with some of the stuff that you've been talking about today. Ritu: Yeah, absolutely so. I'm on LinkedIn. I'm pretty active there, so just look up my full name, Ritu Java, and you should be able to find me there and just say hi and I'll be happy to help. Yeah, and other ways, you can just reach out to our website, ppcninja.com or anywhere else. You see me. Bradley Sutton: Awesome, awesome. Now we have some of we do on our show. We call it TST. That's the 30 second tip. So you know you've been giving us lots of great tips and strategies, but what's like a hard hitting one you can give us in 30 seconds or 60 seconds or less. I'm not going to cut you off, go ahead. Ritu: So I think that you know we're all sitting on tons and tons of data and we don't know how to use it. I would suggest start thinking of strategies to use your data by connecting them up. Every piece of data that we get from Amazon or other sources, whether it's keyword rank tracking or search volume data, or your ads data or organic data. Also, you know competitor data and stuff like that. It's in different locations, it's hiding behind wall gardens and stuff like that. Ritu: You want to figure out a system to bring it all together, and I would recommend using a data warehousing strategy to start bringing everything together so that you can start looking at it holistically. So I would recommend start to think of simple ways in which you can convert your snapshot data into time series. That that would be my advice, and time series is basically for people who don't understand that. It's basically assigning dates to all your downloads. If you're downloading a business report, make sure you add a column and put the date there so that that becomes a way of identifying when that event happened. When you're connecting so many pieces of data together. Bradley Sutton: Awesome, Awesome Well thank you very much. Thank you so much for your time. Ritu: Than you so much Bradley. Bradley Sutton: This was really awesome, awesome and we'll definitely be having you back on the show sometime next year to get your latest strategies. Ritu: Awesome, we'll look forward to that. Take care, Bradley, have a good one.  

Branding Love Letters
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast

Branding Love Letters

Play Episode Listen Later Nov 14, 2023 24:26


The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hear why this is a brand that—perhaps like no other—gets under our skin. EPISODE TRANSCRIPT: www.pilgrimage.design/18-bbc Steve's website: www.stevefolland.com Being Freelance podcast: www.beingfreelance.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

WokeNFree
Episode 321: The Last Supper with AI

WokeNFree

Play Episode Listen Later Oct 25, 2023 49:51


This week's episode is all about AI-generated art. Share your thoughts in the comments below!  P.S. Have you signed up for Copy.ai yet?    Enjoy the series HERE Episode shout-out to MAKE USE OF, AI Robots, LeBron James in the Upside Down, WokeNFree Episode 242: Are You Using Copy.ai?, Bing Image Creator, Ideogram.ai, Canva AI generation, RoboCup 2023, and Colecteurs Download and use Newsly on www.newsly.me today!       Music Intro/Outro: “Thoughts” by Killah Smilez Music Outro: Wanderlust by noxz Make sure you check out the Killah Smilez song on Amazon Catch the music video by Killah Smilez HERE We're always working on new products and ideas, but sometimes it takes a little extra cash to bring them to life. Your financial support for the work we do means the world to us! Donate HERE!   ----more---- Shop WokeNFree Designs   Create your own Bonfire Shop Today! Get our book HERE Looking for a new video game to play? Check out these recommendations HERE Check out our course on the Law of Attraction HERE Get 10% off Saint Saxon Sound Swag with coupon code: WokeNFree10  Need advice? Connect with Natasha HERE Want to share the episode? Please share the episode on Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, and Soundcloud   Don't forget to subscribe to WokeNFree on iTunes, Stitcher, TuneIn, iHeartRadio, and Google Play Do you want to join the show as a guest on an upcoming episode? Contact us HERE Don't forget to submit a scenario to us for SCENARIO TIME!     Looking for cool new music to add to your content? Check out Uppbeat today!   Making content videos? GetMunch.com!  SCENARIO TIME: How would you respond to these scenarios in SCENARIO TIME? Let's chat HERE!  Have you reviewed our show yet? Pick your platform of choice HERE      Do you want to start a podcast? We are here to HELP! Schedule a FREE strategy session with us HERE This post contains affiliate links. That means if you click on a link and buy something, WokeNFree will earn a small commission from the advertiser at no additional cost to you.

Branding Love Letters
"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist

Branding Love Letters

Play Episode Listen Later Oct 14, 2023 27:05


IKEA is a Swedish furniture retailer and strategist Anneli Hansson's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offering the same thing. Because when you step through the doors of that big blue warehouse, you get to experience almost endless possibilities. And 'experience' really is the key word. This episode is a (very Swedish) journey into the wonderful everyday. EPISODE TRANSCRIPT: www.pilgrimage.design/17-ikea Anneli's website: www.annelihansson.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

MLOps.community
Adventures in Building CLIP & Other (Largeish) LMs // Sachin Abeywardana // #180

MLOps.community

Play Episode Listen Later Oct 10, 2023 66:37


MLOps podcast #180 with Sachin Abeywardana Deep Learning Engineer at Canva AI, Adventures in Building CLIP and Other (Largeish) Language Models sponsored by Prem AI. // Abstract Sachin takes us on an adventure, sharing insights on the pitfalls of not understanding the broader product and the importance of incorporating AI and machine learning capabilities. From the use of AI models to grammar correction and code generation to the fascinating Clip model and the challenges of balancing work and family life, this episode promises to be both informative and thought-provoking. // Bio Sachin is the father of two beautiful children. He completed his PhD in Bayesian Machine Learning at University of Sydney in 2015. In 2016 he discovered Deep Learning and hasn't looked back. He currently works as a Senior Machine Learning Engineer at Canva and is mainly focusing on NLP problems. // MLOps Jobs board https://mlops.pallet.xyz/jobs // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links Sachin Blogs: https://sachinruk.github.io/blog.html https://sachinruk.github.io/blog/ Graph ML link: http://web.stanford.edu/class/cs224w/ ⁠ --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Sachin on LinkedIn: https://www.linkedin.com/in/sachinabeywardana/ Timestamps: [00:00] Sachin's preferred beverage [00:26] Takeaways [02:30] Chat GPT user [05:58] Understanding on reliable Agents [08:10] Sachin's background [12:45] Staying at Deep Learning [16:17] Recommendation or Lead Scoring [17:36] Vector database [19:00] Sachin's blogs [23:26] The cap people [26:10] Pursuing business case [27:33] Canva [31:16] Incorporating AI and Machine Learning [32:17] Sponsor Ad [38:22] Eliminating unnecessary steps [39:00] Interacting with the product team [43:04] Criticisms on the current architecture limitations [45:58] Insufficient exploration of Transformers [47:42] Explaining GraphML [52:35] Fine-tuning ChatGPT2 [57:54] Leading ML Engineers and teams [59:40] Being practical with Math [1:05:52] Wrap up

Everyday AI Podcast – An AI and ChatGPT Podcast
EP 118: Canva's Magic Studio - What's New in Their AI Suite?

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Oct 9, 2023 38:48


Is Canva the best Gen AI platform that everyone is overlooking? Canva's Magic Studio just got an overhaul with new AI design features. We're diving into all of Canva's updates and showing you not only how to use them but if they're worth your time.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions about AI and CanvaUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:[00:01:20] Daily AI news[00:05:30] About Canva's AI[00:09:33] Canva introduces powerful generative AI features[00:11:29] Quickly reviewing features and uncovering overlooked Magic Write[00:14:40] Canva AI features are already sufficient[00:17:08] Canva adds GPT-like writing features, AI-powered[00:21:37] Magic switch button upgrades design into doc[00:27:17] Using multiple tools to erase and replace.[00:32:05] Canva's magic media offers text-to-image feature[00:37:15] Canva used by 85% of top companiesTopics Covered in This Episode:1. Canva's AI suite and its lack of attention and usage2. Canva's capabilities and user base3. Canva's Magic Write feature and its potential as a generative AI platform4. Canva's text and video capabilitiesKeywords:generative AI, GPU chips, high prices, OpenAI, NVIDIA, Microsoft, AI platform, Canva, lack of attention, user experience, chatbots, Meta, celebrities, AI assistant, Google BARD, Google Gemini, cloud anthropic, cloud 2 model, Microsoft Copilot, 135,000,000 users, ChatGPD, Magic Right, Adobe, design powerhouse, text prompts, Magic Media, DALL E, Runway, video feature, ultimate AI app, Magic Studio Suite, magic morph Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

Everyday AI Podcast – An AI and ChatGPT Podcast
EP 114: Canva and AI - A Winning Combination?

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Oct 3, 2023 33:03


Is Canva's AI a game-changer? Can it compete with the major players in the creative space like Adobe and Dall-E? We're exploring Canva's AI tools to see its capabilities and how viable Canva is to help you create quick but effective creatives. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions about Canva and AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:[00:01:25] Daily AI news[00:03:30] Canva's position in the creative space[00:07:45] Creating designs with Magic Design [00:12:45] Using Magic Write[00:15:55] AI image generator[00:18:50] AI image editing tools[00:23:00] Magic Grab featureTopics Covered in This Episode: 1. Canva AI and its Effectiveness2. Canva's Dominance in the Design Scene3. Canva's AI Image Generator4. Canva's Magic Grab FeatureKeywords:Canva, swap out photos, edit headings, text creation feature, presentation, history of artificial intelligence, edit text, small font size, Volion Group, AI-driven stock picking, beating the market, Microsoft CEO Satya Nadella, Bing's AI chat, Copilot, blank presentation, LinkedIn live stream, AI photo generator, game changer, Adobe Photoshop, design makers, podcast, magic design button, Google BARD, AI chatbot, memory feature, custom instructions, OpenAI's ChatGPT platform, small businesses, Adobe Photoshop, design programs, QuarkXPress, Freeport, Illinois, Adobe Suites, dominant, Photoshop, generative fill, online version, Adobe InDesign, design elements, erased images, beta, magic grab, designers, creatives, marketing, advertising, foreground, background, rule of thirds, product images, social media, time-saving feature, entire presentation, AI inside a photo, extensive design experience, slow programs Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

Branding Love Letters
"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist

Branding Love Letters

Play Episode Listen Later Sep 14, 2023 22:40


Harvard is an American university and visual strategist ⁠Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter to an oxymoron of a brand: both monolithic and radical, inspirational and anxiety-inducing. EPISODE TRANSCRIPT: www.pilgrimage.design/16-harvard Tosin's website: www.oluwatosin.net What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠pilgrimagedesign.substack.com

Print On Demand Playbook
Ep. 38: All Things Etsy, Canva, AI, & Digital Products with Kate Hayes

Print On Demand Playbook

Play Episode Listen Later Sep 8, 2023 50:02


In this episode, we're sitting down with rock star Etsy seller and coach, Kate Hayes. Kate has been selling products successfully online for years and has been able to make a full time income from Etsy, working her way up to the top 1% of Etsy shops. Join us as we discuss all things selling products online, small business strategy, design trends, leveraging AI for your business to save you time and money, and much more. Let's go! #printondemandplaybook LINKS: Join the waitlist for 6 Figure Founder, 6figurefounder.com/coaching - The #1 community for ambitious t-shirt and apparel brand owners who are serious about building a profitable online business. Gelato Print On Demand network, 6figurefounder.com/gelato [use discount code: PODPLAYBOOK to get 60% off your first order when placed within 72 hours] Join a free live training class by Kate Hayes on Thursday September 14th to learn how to make money selling digital products online, kerryegeler.com/kate THANK YOU FOR SUBSCRIBING .. AND YOU CAN DO MORE! Here's how you can make a huge difference: Leave us a review on Apple Podcast Share your favorite episodes with others Repost this episode to your social media Tag us in your posts with #printondemandplaybook Invest in yourself and you'll never lose. Have questions? Please send us an email at support@6figurefounder.com FOLLOW: Kate Hayes:- YouTube: @KateHayes- Free Live Training: Digital Product Powerhouse Adrian:- Instagram: @ecomlegendsacademy- TikTok: @adrianvonarx- YouTube: @adrianvonarx8513 Kerry:- Instagram: @kerryegeler- YouTube: @kerryegeler

Branding Love Letters
My Freelancing Journey And The Story Behind This Podcast

Branding Love Letters

Play Episode Listen Later Aug 14, 2023 19:38


How did I become a freelance graphic designer? Why did I start this podcast? What's it like to live as a digital nomad? How did I find my niche? What have been the successes and challenges on the journey so far? In this special episode to mark one year of Branding Love Letters, I share some of my story. All while going for a hike (sorry about the windy weather). Welcome along! EPISODE TRANSCRIPT: www.pilgrimage.design/15-freelancing What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠www.pilgrimage.design⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠pilgrimagedesign.substack.com

The Journey with Morgan DeBaun
How Morgan is Embracing the AI Revolution (& How You Can Too!)

The Journey with Morgan DeBaun

Play Episode Listen Later Aug 8, 2023 17:40


This week, Morgan is diving into the captivating world of Artificial Intelligence! Morgan's spilling the beans on how AI has quickly become a secret weapon to enhance every aspect of her life, not just as a CEO but also as an expectant mother.   AI isn't just a passing fad - it's here to stay and can improve our lives in extraordinary ways. So, why wait? Discover the magic of AI with tools like ChatGPT and WordTune, making your creativity soar to new heights. Plus, Canva AI will have you designing like a pro with zero hassle. Morgan's got you covered with her expert recommendations to unlock an easier and more efficient way to navigate through work and life with AI by your side.   Don't miss out on this game-changing episode on how you can adapt and thrive in today's ever-evolving tech landscape.   If you find the information shared valuable, Let us know by leaving a rating and review on Apple Podcasts. Your feedback means the world to us and helps spread the word about the Journey podcast and reach even more listeners, just like you!   For an opportunity to be featured on the show, call in to leave Morgan a question, or feedback on a previous episode at ‪(213) 935-0054‬.   Apps in this Episode: ChatGPT Word Tune Canva Motion vidyo.ai Grammarly MidJourney Zapier IFTT   Podcasts to Listen to About AI: The AI Breakdown The Last Week in AI   Additional Resources: Subscribe to the podcast: https://podcasts.apple.com/us/podcast/the-journey-with-morgan-debaun/id1687058364   Follow us on Instagram: https://instagram.com/thejourneybymdb https://worksmartprogram.ac-page.com/thejourneypodcast

Branding Love Letters
"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer

Branding Love Letters

Play Episode Listen Later Jul 14, 2023 26:02


Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of packaging, greenwashing and seaweed. EPISODE TRANSCRIPT: www.pilgrimage.design/14-sway Emma's website: www.littlefoxdesign.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠www.pilgrimage.design⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠pilgrimagedesign.substack.com

Talking With Tech AAC Podcast
Rebecca Gettings: A Parent's Journey Supporting AAC, Language, & Literacy

Talking With Tech AAC Podcast

Play Episode Listen Later Jun 24, 2023 84:52


This week, Rachel and Chris interview Rebecca Gettings, a parent of an AAC user in Arizona. Her son, Carter, has complex communication needs and uses eye tracking. Rachel shares about her journey from learning about AAC to supporting Carter's literacy, as well as some of her AAC and inclusion advocacy in Yuma, Arizona.   Before the interview, Chris and Rachel discuss some ways that Rachel has used AI in her practice, including using the Canva AI image creator to create visuals and characters for an original story. Rachel also shares about a client family that has negative feelings about AI, and her realization that she may need to have more conversations with families before using AI in therapy. Chris notes that AI is not “binary” - its not all bad or all good.   Key ideas this week:  

Branding Love Letters
"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer

Branding Love Letters

Play Episode Listen Later Jun 14, 2023 25:04


Starbucks is an American coffee shop chain and music producer Just Wisdom's favourite brand. Military bases. First dates. Cross-country pit stops. All threaded together by a green and white siren: the icon that lets Patrick Forbes (a.k.a. Just Wisdom) know he is home. For him, Starbucks has become much more than a cafe. It is a refuge, a place of tranquility and a constant in a constantly-changing world. EPISODE TRANSCRIPT: www.pilgrimage.design/13-starbucks Just Wisdom's music: www.bio.to/justwisdom_ What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠www.pilgrimage.design⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠pilgrimagedesign.substack.com

Branding Love Letters
"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer

Branding Love Letters

Play Episode Listen Later May 14, 2023 21:38


Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes. But the heroes she's met through this locally-rooted organisation don't wear capes. They are children experiencing congenital heart defects, their families and their caregivers. This is the story of an early-career branding assignment that became a mission, a cause and a community. Danielle's website: www.lexoctane.com EPISODE TRANSCRIPT: www.pilgrimage.design/12-kerrington What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠www.pilgrimage.design⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠pilgrimagedesign.substack.com

Branding Love Letters
"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert

Branding Love Letters

Play Episode Listen Later May 14, 2023 26:59


AFM Safecoat is an American building products line and healthy building expert Andy Pace's favourite brand. Andy knew something needed to change in the construction industry when three of his colleagues on a job were rushed to hospital with breathing problems. That was thirty years ago, when the word 'green' was simply a colour. He found a small company called AFM that was ahead of the curve, pioneering non-toxic materials for healthier people and environments. And he has never looked back. EPISODE TRANSCRIPT: www.pilgrimage.design/11-afm-safecoat Andy's website: www.thegreendesigncenter.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠www.pilgrimage.design⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠pilgrimagedesign.substack.com

Podcast by Yuka Studio // ユカスタポッドキャスト

今回はCanvaのText to ImageとMagic EditというふたつのAI機能を試してみました。すごく上手くいくときと、微妙に気持ち悪い感じに仕上るときがあるのですが、いつかサムネなどに使う日は来るのでしょうか…? 今回もビデオポッドキャストスタイルでお届けしています! SpotifyとYouTubeポッドキャストで動画を配信しています♪ぜひチェックしてみてね。 = = = = = = = = = = = = = = = = = = = = = = = = = 【PODCAST by Yuka Studio】Youtuber大石結花とそのチームSahiro&Nanaによるポットキャスト。 テックニュースやYouTubeの動画制作について語ります。

Branding Love Letters
"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer

Branding Love Letters

Play Episode Listen Later Apr 14, 2023 24:02


Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some of Thomas' happiest memories and most creative conversations. He keeps returning, deliberately seeking out Franco Mancas across the UK. Whether it's in Cambridge, Edinburgh or Brighton, stepping through their doors always feels like a homecoming. EPISODE TRANSCRIPT: www.pilgrimage.design/10-franco-manca Speak Life website: www.speaklife.org.uk What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Ecommerce Empire Builders
New Canva Ai For Dropshipping Ads, Website, Copy And Much More! (Full Tutorial)

Ecommerce Empire Builders

Play Episode Listen Later Apr 4, 2023 12:03


Canva has released 10 new ai tools to help ecommerce dropshipping entreprenuers design better video ads, image ads and websites! These tools help make it easy for non designers to become designers and help give you access to world class assets for a fraction of the cost. No longer do you need a graphic designer to bring your vision to life once you master these new canva ai dropshipping tools!▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Branding Love Letters
"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant

Branding Love Letters

Play Episode Listen Later Mar 14, 2023 24:27


Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiveness, bunnies and macaroni cheese. EPISODE TRANSCRIPT: www.pilgrimage.design/9-annie Kathy's LinkedIn: www.linkedin.com/in/kathygalloway What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Branding Love Letters
"Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO

Branding Love Letters

Play Episode Listen Later Feb 14, 2023 22:54


Netflix is an American subscription streaming service and marketing CEO Usman Sheikh's favourite brand. Usman has been with Netflix from the DVD rental days of the early 2000s all the way up to the present. It's the company's boldness that compels him: a brand unafraid to step into the unknown, leading the way and disrupting the status quo. And, he believes, it all comes back to good storytelling. EPISODE TRANSCRIPT: www.pilgrimage.design/7-netflix Usman's website: www.webworxlabs.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Branding Love Letters
"J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert

Branding Love Letters

Play Episode Listen Later Feb 14, 2023 23:18


Jennifer Lopez is an American singer, actress, dancer, businesswoman and Connie Steele's favourite brand. Connie, who is a future of work expert, believes that J.Lo has lots to teach us about personal branding in the modern world. She unpacks how J.Lo's fundamental strength is her breadth, with a career-long refusal to be pigeonholed into one category. EPISODE TRANSCRIPT: www.pilgrimage.design/8-jlo Connie's website: www.conniewsteele.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Branding Love Letters
"Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur

Branding Love Letters

Play Episode Listen Later Jan 14, 2023 25:54


Riverford is a British vegetable box delivery company and entrepreneur Chantal Gagnon's favourite brand. Chantal's been 'living life on the veg' ever since she tasted her first Riverford produce in a London pub. According to her, vegetable delivery day is like Christmas, Riverford's visuals look pulled straight from the ground and customer service doesn't get better than the time she complained about some cucumbers.  EPISODE TRANSCRIPT: www.pilgrimage.design/6-riverford Chantal's website: www.socolo.co.uk What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Branding Love Letters
"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur

Branding Love Letters

Play Episode Listen Later Dec 14, 2022 21:17


Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her worm business (yes, you read that correctly) and ever since, she's been an admirer of the brand. Green Beaver are doing something different, she says, in an industry dominated by animal cruelty and unpronounceable chemicals. This love letter flies the flag for smaller, greener business. EPISODE TRANSCRIPT: www.pilgrimage.design/5-green-beaver Cathy's worm website: www.cathyscomposters.com Cathy's laughter yoga website: www.cathysclub.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

My Imaginary Friends with L. Penelope

Mentioned: - Jane Friedman Electric Speed newsletter - https://janefriedman.ac-page.com/jf-espeed-30 - Opal HD web camera - https://opalcamera.com/ - Save the Cat Writes a Novel by Jessica Brody – https://amzn.to/3xf7TFV  - Whimsical - online whiteboard software - https://whimsical.com/ - My Save The Cat Whimsical template - https://lpen.co/stc-whimsical - Brooklyn Speculative Fiction Writers - http://www.bsfwriters.com/ - Galaxy's Edge magazine - https://galaxysedge.com - Becca Syme kickstarter (ended) - https://www.kickstarter.com/projects/beccasyme/the-author-stuck-list - Canva AI image generator: https://www.canva.com/features/ai-image-generator/ - Midjourney AI image generation - https://www.midjourney.com/ - My Canva images from text "A green dragon flying over a post-apocalyptic city near the water during sunset."  - Artbreeder - https://www.artbreeder.com/ - Lab grown meat - https://www.freethink.com/science/lab-grown-chicken-upside-foods - our science fictional future is upon us - Imaginary Worlds podcast - Indigenous Futurism - https://www.imaginaryworldspodcast.org/ - Brain Food newsletter - https://fs.blog/brain-food/november-13-2022/ - Atomic Habits by James Clear - https://amzn.to/3j74GTZ - https://onestopforwriters.com/ deal on 6 month plan - 40% off! Coupon code: BF2022. The My Imaginary Friends podcast is a weekly, behind the scenes look at the journey of a working author navigating traditional and self-publishing. Join fantasy and paranormal romance author L. Penelope as she shares insights on the writing life, creativity, inspiration, and this week's best thing. Subscribe and view show notes at: https://lpenelope.com/podcast | Get the Footnotes newsletter - http://lpen.co/footnotes Support the show - http://frolic.media/podcasts! Stay in touch with me! Website | Instagram | Twitter | Facebook Music credit: Say Good Night by Joakim Karud https://soundcloud.com/joakimkarud Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/ Music promoted by Audio Library https://youtu.be/SZkVShypKgM Affiliate Disclosure: I may receive compensation for links to products on this site either directly or indirectly via affiliate links. Heartspell Media, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Photobomb Photography Podcast
367 - Booray on a stick - Capture One

Photobomb Photography Podcast

Play Episode Listen Later Nov 15, 2022 61:38


Gary gets a new lens and is determined to unravel the mystery of Booray on a stick. Booray smoothly navigates an almost Photo Booth catastrophe and has some Fuji XH-2 woes. The fellas find a table at the cafeteria of life and wonder why dads are always given such high praise from society. In photography news, Capture One, Sigma's new 18X50mm f2.8 lens for FujiFilm X Mount, Elinchrom lighting, Edward Steichen's Flat iron sells, David Bailey sells Polaroids, JPEG mini adds video compression, Canon Webcam Utility, Ricoh Pentax DSLR, Canva AI, Lika news, and Nikon Z Fc. Save 50% on your first year with 17 Hats using the code "photobomb" at checkout just go to www.17hats.comCheck out Gary's YouTube channel HERE.Check out Booray's YouTube channel HERE.Join our Facebook Group, the Bombardiers Lounge

Branding Love Letters
"TrustedHousesitters: Branding A Lifestyle" — Aaron And Brianna Shade, Travel Bloggers

Branding Love Letters

Play Episode Listen Later Nov 14, 2022 25:44


TrustedHousesitters is an international pet sitting network and travel bloggers Aaron and Brianna Shade's favourite brand. Cats, cats and more cats. That's been the appeal of TrustedHousesitters for today's guests, who have used the platform to travel the world while not paying a thing for accommodation. I hear how this brand has enabled a lifestyle of global adventure, the feline way. EPISODE TRANSCRIPT: www.pilgrimage.design/4-trustedhousesitters Brianna and Aaron's website: www.bigtinyworld.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Branding Love Letters
"Ben & Jerry's Risky Branding Strategies That Work" — Alma Derricks, Marketing Expert

Branding Love Letters

Play Episode Listen Later Oct 14, 2022 27:11


Ben & Jerry's is an American ice cream manufacturer and marketing expert Alma Derricks' favourite brand. It all goes back to the summer she was sixteen. That's when Alma first tasted Ben & Jerry's (specifically, Cherry Garcia flavour) and became a lifelong fan. Alma explains that what started as a teenage crush has matured into a deep respect for a deliciously homespun brand that has stayed true to its beliefs, no matter what. EPISODE TRANSCRIPT: www.pilgrimage.design/3-ben-jerry Alma's website: www.rev.la What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Branding Love Letters
"Chanel: Branding Secrets For Long-lasting Impact" — Ruth Yunker, Writer

Branding Love Letters

Play Episode Listen Later Sep 14, 2022 25:36


Chanel is a French luxury fashion house and writer Ruth Yunker's favourite brand. Ruth was given a bottle of Chanel No. 5 on her fourteenth birthday and has never looked back. In the following years, it has been the striking life of Gabrielle 'Coco' Chanel and the enduring elegance of the brand that has kept her interested. And, as we discover, it all goes back to Ruth's mother. EPISODE TRANSCRIPT: www.pilgrimage.design/1-chanel Ruth's website: www.ruthyunker.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Branding Love Letters
"Instant Pot: Recipe For Building Brand Loyalty" — Amy Lawrence, Food Blogger

Branding Love Letters

Play Episode Listen Later Sep 14, 2022 21:05


Instant Pot is a range of Canadian multicookers and food blogger Amy Lawrence's favourite brand. Amy fondly remembers time in the kitchen with her grandmother, but always feared pressure cookers. It was a trip to India that started her journey with Instant Pot, which has revolutionised the way she cooks. Because, as Amy says, fast doesn't always mean unhealthy. EPISODE TRANSCRIPT: www.pilgrimage.design/2-instant-pot Amy's website: www.gourmetdoneskinny.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com

Branding Love Letters
Introducing... Branding Love Letters

Branding Love Letters

Play Episode Listen Later Jun 18, 2022 0:38


What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: www.pilgrimage.design/ai-policy Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: www.pilgrimage.design Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. pilgrimagedesign.substack.com