Podcasts about canva ai

You already know what you offer is worth it. So why does it feel so hard to actually charge that number?In Part 2 of this conversation, Jan sits back down with Andee Hart — sales strategist, wholesale business expert, and host of She Sells Differently — to tackle one of the most emotionally loaded topics in entrepreneurship: pricing. Not the spreadsheet version. The version where guilt, fear of rejection, people-pleasing, and a deep desire to serve all collide at the checkout page.Whether you sell physical products, coaching, courses, or creative services, this episode will challenge the way you've been calculating your prices — and give you a practical framework for backing into what you should actually be charging.In this episode you'll learn:Why women entrepreneurs consistently underprice themselves — and the caregiving instinct that's often behind itHow to shift from cost-based pricing to ROI-based pricing (and why it might raise your price by $1,000 or more)Why knowing your ideal client's transformation is the foundation of every pricing decisionThe real reason discounting hurts your business — and what to offer instead in a slower economyHow your brand visuals directly affect what price people are willing to pay (the $45 hat story is one you'll remember)What an ROI calculator is, why Andee uses one on her sales page, and how she built it using AI tools without codingHow people-pleasing and the need to control client outcomes can silently keep you underchargingAndee's top pricing tip: why your first price doesn't have to be your forever priceEpisode Highlights[00:00] Jan introduces Part 2 and frames the topic: pricing, guilt, and the fear of thinking too much of yourself[02:14] Why women struggle with pricing more than men — and Proverbs 31 as a biblical foundation for charging what you're worth[04:04] The pricing framework Andee uses with product makers: start with cost of goods, then layer in labor, time, and — most importantly — the buyer's ROI[05:55] Jan gets real: she knows she's underpricing her web design and branding services, and shares the mindset shift she's working through right now[07:10] The critical mistake entrepreneurs make in sales copy — leading with features instead of the transformation — and how to fix it[08:00] Andee's wholesale course example: how she built an ROI calculator into her sales page and why it became a game-changer for conversions[09:40] Why one client avatar isn't enough — and how going deeper into who you serve at each stage of the customer journey changes how you price[11:06] The $45 hat story: how one perfectly branded coffee shop in Franklin, Tennessee made Jan open her wallet immediately — and what that means for your pricing power[13:20] Product makers and packaging: why homemade-looking branding keeps wholesalers off retail shelves, and how branding does the selling when you're not in the room[14:13] The scary investment conversation — why stepping into a big God-given vision requires being brave enough to pay people who can get you there[15:38] Cost vs. worth: the mindset difference between what something costs you and what it's worth to your buyer[17:20] The people-pleasing pricing trap: Andee gets personal about wanting to control client outcomes — and how that tendency quietly caps her prices[18:07] Jan's honest confession about spending thousands on courses she didn't finish — and why the ROI is always on the student, not the creator[20:40] How Andee built her ROI calculator using Canva AI first, then vibe coding tools like Lovable and Base44 — no coding required[23:07] Jan's lightbulb moment: using an ROI calculator as a client-facing tool inside web design projects[25:16] Andee's best pricing tip: don't be afraid to pivot. Survey your clients, raise your rates, and stop treating your launch price as permanent[25:55] Instead of discounting in a tough economy — add payment plans. Don't devalue your work; just make it more accessible[26:51] "You don't want to be Dollar Tree." Why discounting trains your audience to expect discount pricing foreverKey Takeaway"When I am not charging what I'm worth, I am not able to use the gifts that the Lord has given me — because let's be real, it's all a gift from Him — to go do other things that make a kingdom impact." — Andee HartResources Mentioned

No matter your role, experience or industry, we all (mostly) waste hours a week doing the same thing: manually creating slides. 

If you've ever opened Canva, slapped some text on a template, and called it a day, you're barely scratching the surface. Canva has quietly rolled out a suite of AI-powered tools that can batch-create branded graphics, generate images and video from text prompts, and resize everything for every platform in seconds. In this episode, I sit down with Maliha Khan, a strategy-first marketing consultant and the creative force behind Khannect the Dots and Khannections Studio, to dig into the Canva AI features most marketers don't even know exist. Whether you're a small business owner trying to keep up with your social media calendar or a marketer looking to level up your visual content without hiring a designer, this conversation is packed with practical workflows you can put to use today. https://www.theagentsofchange.com/622 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Dans ce 158 ème épisode de DigitalFeeling, je vous débriefe de la Convention de Canva : Canva Create, un show à l'américaine qui annonce toujours plein de surprise. Mais cette année, c'est la plus grande évolution de Canva depuis son lancement en 2013 !Il y avait 6 500 personnes présentes à SoFi Stadium. Des millions d'autres en ligne (dont moi obviously). Les trois co-fondateurs avait un message très clair : Canva ne veut plus être seulement un outil de design mais veut venir la plateforme où tout votre travail se passe.Le virage : du template au promptDepuis ses débuts, Canva fonctionnait sur un modèle simple. Vous choisissez un template. Vous l'adaptez. Vous exportez.Ce modèle est en train de basculer.Avec Canva AI 2.0, le point d'entrée n'est plus le template, c'est le prompt. Vous décrivez ce que vous voulez créer, et Canva génère un design complet, structuré, entièrement éditable. Pas une image. Pas un fond. Un vrai design opérationnel, avec mise en page, textes et branding intégrés dès la première instruction.C'est le changement le plus profond depuis les débuts de Canva. La plateforme nous propose une nouvelle façon de travailler.Canva c'est :Canva AI 2.0 : la plateforme devient conversationnelleDisponible en research preview depuis le 16 avril. Le changement est architectural : on ne part plus d'un template, on décrit ce qu'on veut. Canva génère un design complet, structuré, entièrement éditable. Quatre fonctions fondamentales sont au cœur de cette refonte.Les 4 briques de Canva AI 2.0Conversational DesignDécrivez votre objectif en langage naturel, Canva génère un design structuré avec mise en page, branding et contenu dès la première instruction. Plus besoin de partir d'une page blanche ou d'un template.Agentic OrchestrationDonnez un objectif, partagez une ébauche ou un brief : la couche d'orchestration comprend votre intention, sélectionne les bons outils et coordonne la création de tous les formats nécessaires à une campagne multicanal.Object-Based IntelligenceDemandez de changer une image, de réécrire un titre, d'ajuster une police : seul cet élément est modifié. Le reste du design ne bouge pas. Canva répond à la critique classique des outils génératifs qui "regénère tout" pour un détail.Living MemoryCanva apprend de vous. La plateforme mémorise progressivement votre style visuel, vos préférences, votre branding, et les applique automatiquement d'un projet à l'autre. L'outil évolue d'éditeur assisté vers un collaborateur créatif personnalisé. Concrètement : moins d'ajustements répétitifs, plus de continuité entre vos créations.Les workflows intelligents : Canva se connecte à vos outils de travailCanva AI 2.0 introduit des Connectors : des connexions directes avec les outils que vous utilisez au quotidien dans votre travail. Avec l'IA, vous pouvez :Générer une newsletter à partir de l'activité Slack de votre équipeTransformer des emails clients en argumentaires de vente personnalisésCréer des briefs de réunion depuis vos transcriptions ZoomProduire des résumés depuis vos documents Google DriveLes connecteurs disponibles au lancement seront ceux de Slack, Notion, Zoom, Gmail, Google Drive, Google Calendar, HubSpot. D'autres arriveront dans les prochaines semaines.Avec une fonctionnalité intéressante : le Scheduling. Canva peut exécuter des tâches récurrentes en arrière-plan, même lorsque vous êtes hors ligne. Produire du contenu chaque semaine, résumer des flux d'information, préparer des campagnes complètes, sans intervention manuelle à chaque cycle.Canva devient un outil asynchrone.Claude Design by Anthropic × CanvaAnthropic et Canva viennent de franchir une étape majeure dans leur partenariat.Anthropic a lancé Claude Design, un nouveau produit propulsé par Claude Opus 4.7, qui utilise le moteur de design de Canva comme couche d'exécution visuelle. En clair : depuis Claude, vous décrivez ce que vous voulez créer : une présentation, un prototype, une landing page, et Claude génère un design entièrement éditable que vous pouvez exporter directement dans Canva (PDF, PPTX, URL ou édition directe).La frontière entre rédaction et design est en train de s'effacer.Claude Design est disponible en research preview pour les abonnés Pro, Max, Team et Entreprise. La cible : les profils qui n'ont pas de background design mais ont besoin de produire des visuels : fondateurs, chefs de produit, responsables marketing. On crée, on valide, on passe à Canva pour affiner et publier. Un seul flux de travail.Ce partenariat dure depuis deux ans. Le MCP Canva pour Claude existe depuis juillet 2025. Claude Design est l'étape suivante : un produit à part entière construit sur cette intégration.Les autres annonces à retenirMode hors-ligneCe mode est réclamé depuis longtemps par la communauté. Vous pouvez désormais travailler sur un design sans connexion. Synchronisation automatique au retour en ligne. Disponible sur desktop et mobile. C'est une petite révolution !Print ShopUne expérience e-commerce repensée, entièrement intégrée à Canva. Plus de 60 nouveaux produits physiques commandables directement depuis votre workflow de création. Et une dimension RSE concrète : chaque commande = un arbre planté, via des projets au Malawi, en Tanzanie et aux Philippines.Learn GridUne plateforme pédagogique dédiée aux éducateurs, avec des milliers de ressources calées sur les programmes scolaires et une création d'activités assistée par IA en 16 langues. Pour ceux qui forment, c'est un signal intéressant sur la direction prise.Cavalry gratuitL'outil de motion design professionnel, anciennement payant, est désormais accessible à tous les comptes Canva. 5 millions de créatifs ont déjà adopté Affinity depuis son intégration. La suite professionnelle se complète.100 millions de dollarsCanva s'engage à verser 100 M$ à GiveDirectly, en transferts directs en cash à des familles en extrême pauvreté. Pas un programme de subvention avec intermédiaires. De l'argent qui part directement. Les versements ont déjà commencé.Ce que ça change pour vousLa gouvernance du branding devient un sujet urgentLiving Memory mémorise le style visuel de l'entreprise mais qui valide ce que l'IA “apprend” ? Qui contrôle ce qui est automatiquement appliqué dans les créations de vos équipes ? C'est un sujet à poser maintenant, avant que les premières dérives de cohérence visuelle n'arrivent. Les outils s'accélèrent. Les processus de validation, eux, n'ont pas suivi.La production de contenu va changer de vitesse et de profilAvec Canva AI 2.0 et les Connectors, un responsable marketing peut générer une newsletter depuis l'activité Slack, un argumentaire depuis un email client, un rapport depuis une réunion Zoom. C'est un changement dans la façon dont vos équipes vont travailler. La compétence clé ne sera plus “savoir utiliser Canva”, ce sera de savoir briefer l'IA pour produire ce qu'on veut.L'intégration Claude × Canva est un signal à surveillerLes frontières entre LLM et outils créatifs n'existent plus. Dans 12 mois, la question ne sera plus “est-ce que j'utilise l'IA pour créer des visuels ?” mais “dans quel outil est-ce que je pilote mes agents créatifs ?”. Les éditeurs qui répondront à cette question en premier capteront l'essentiel des usages en entreprise.

Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450.

Why November 30, 2022 Created Winners and Losers (And How Parents Can Still Win Big) Episode Overview AI reshaped the side hustle landscape—but not equally. In this episode, we break down how online entrepreneurship split into two distinct paths: those leveraging AI to build sustainable, scalable income without burnout, and those caught in commodity hell. Discover which side you're on, what shifted for ai entrepreneurs, and the one strategic choice that determines your path forward. Essential listening for parents building flexible side hustles in 2025. Discover how ChatGPT's November 30, 2022 launch permanently divided the side hustle economy into winners and losers. Learn why traditional freelancers lost 5.2% of earnings overnight, while AI-savvy parents are building $5,000-$10,000 monthly income streams. Get the exact framework to transform from competing with AI to collaborating with it, plus the three new side hustle personas dominating the $214 billion AI market. https://DarkHorseEntrepreneur.com   Key Moments & Timestamps 00:00 The invisible line splitting 1.57 billion freelancers 01:45 Three key takeaways preview 02:45 The uncomfortable truth about 2021 strategies 03:10 Kitchen table scenario - The freelancer's dilemma 06:45 The New AI Side Hustle Framework begins 08:15 The three AI-era side hustler personas 10:10 The parent advantage in AI economy 11:15 New high-value skills 12:45 Essential AI tools breakdown 14:25 4-week implementation strategy 17:15 Macro-level economic transformation 19:00 Whiskered Wisdom   Key Topics Covered

In this episode of Reboot IT, host Dave Coriale, president of DelCor, sits down with Kelly Henseler, Marketing and Communications Director at INCOSE, to discuss how associations are actually using AI, and where they're struggling. Kelly shares what she's seeing across the community, from rapid adoption by individual contributors to the lag in executive-level strategy and guardrails. The conversation explores member trust, disclosure, brand integrity, ROI-driven adoption, and how associations can avoid blending into the growing “sea of sameness.” This episode offers practical, grounded advice for marketing and communications professionals navigating AI from both the bottom up and the top down.Themes and Topics:AI Adoption in the Association Community Individual contributors are adopting AI quickly, especially for content creation.According to ASAE's State of Associations, 87.5% of associations are using AI for content creation.Executive teams often lag behind in setting strategy, policies, and guardrails.Executive Strategy vs. Individual UseOrganizations need to decide whether they're encouraging adoption or putting guardrails in place.Conversations with leadership should start by understanding where the organization already is.Bringing concrete use cases and benchmarking data helps move executives forward.Guardrails Beyond Data PrivacyGuardrails aren't just about PII and intellectual property. AI tools can blur role boundaries, especially in design and brand ownership. Access to tools like Canva AI should align with staff roles and responsibilities.Trust, Transparency, and DisclosureMember trust can erode even when AI use is disclosed.Members want reassurance there are still humans behind the organization.Disclosure practices are evolving and require thoughtful, consistent approaches.Avoiding the “Sea of Sameness”AI-generated content often looks and sounds the same across organizations.Prompt writing and human editing are critical differentiators.Associations must protect and reinforce their unique brand voice.ROI, Upskilling, and Practical WinsROI is the most effective entry point for AI conversations with leadership.AI can dramatically speed up content repurposing across channels.Upskilling staff and creating brand and editorial guidelines are essential first steps.

In this highlight episode of How to Run a Successful Business and Still Have a Life, Stacey revisits one of the most popular conversations on how to attract new customers online using simple and sustainable strategies. She explores what to do when your usual tactics—like Facebook or Instagram ads—start feeling stale or expensive, and explains how refreshing your online presence can make a huge difference. Stacey walks listeners through reviewing their website with fresh eyes, ensuring their messaging speaks directly to customer problems and making sure keywords and SEO are working for them, not against them. She highlights the value of keeping content updated through blogging and shows how AI tools can make creating useful, relevant posts quicker than ever. She also dives into strategic social media—posting with purpose rather than just showcasing products—and encourages business owners to focus on the platforms where their ideal customers actually spend time. Finally, Stacey reinforces the power of email marketing, reminding listeners that consistent, helpful communication builds trust and keeps customers engaged. This episode offers practical ideas you can implement right away to boost your online visibility. Stacey wraps up by teasing next week’s episode, where she’ll explore how to attract customers offline.See omnystudio.com/listener for privacy information.

The last time Canva CEO Melanie Perkins was on Decoder, the company was starting a big push into enterprise. Now, she's leading it through a total reinvention, going, in Canva's words, "from a design platform with AI tools to an AI platform with design tools." But there's a lot of competition in that AI enterprise space. Not only is Canva competing with design software like the Adobe Creative Suite, but also it's competing with AI companies, like Anthropic and Meta, that are launching their own AI design platforms. So we talked a lot about whether Canva really is the right platform to bring the whole workspace together. Read the full interview transcript on The Verge. Links:  Canva AI 2.0 goes all in on prompt-powered design tools | The Verge The creative software industry has declared war on Adobe | The Verge Anthropic launches Claude Design | TechCrunch Canva is now in the coding and spreadsheet business | The Verge Melanie Perkins thinks the world needs more alternatives to Adobe | Decoder (2024) ⁠Subscribe to The Verge⁠ to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Épisode 1461 : Le sujet, ce n'est plus “Canva ajoute quelques features IA”. Le 16 avril 2026, à l'occasion de Canva Create, Canva a lancé Canva AI 2.0 en research preview et présente cette version comme sa plus grosse évolution produit depuis 2013. Cette annonce prolonge un chantier entamé dès 2025 avec Visual Suite 2.0, Canva AI, Canva Code, Canva Sheets et Magic Studio at scale, qui avaient déjà commencé à faire glisser Canva du simple outil de design vers une vraie plateforme de travail visuel.Autrement dit, Canva ne veut plus être un éditeur graphique boosté à l'IA. La plateforme assume désormais un repositionnement bien plus ambitieux : partir d'une idée, comprendre un brief, aller chercher le contexte utile, produire des assets, les adapter à la marque, puis préparer leur diffusion…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Conviértete en miembro de este canal para disfrutar de ventajas:https://www.youtube.com/channel/UCxz7sBKlpcpyCiPwXupRymw/joinNo te pierdas de ningún contenido:https://isamarcial.com.mxhttps://instagram.com/isa_marcialhttps://twitter.com/isa_marcial/https://facebook.com/isaias.marcialhttps://twitch.tv/isa_marcialhttps://www.tiktok.com/@isa_marcialhttp://s.kw.ai/u/@isa_marcial/9LxCxlEHhttps://anchor.fm/isamarcialhttps://t.me/isa_marcialÍndice:00:00 Intro y Encuesta pasada02:31 DJI Osmo Pocket 4: Sensor de 1 pulgada y 4K a 240 fps06:03 Galaxy Z TriFold Wide: El nuevo formato triple de Samsung07:16 Escándalo: Marcas de smartphones demandan a más de 300 creadores12:51 Apple vs. Jon Prosser: Actualización del caso de filtraciones de iOS 2614:27 Canva AI 2.0: Diseño agéntico, flujos automáticos y memoria16:01 HUAWEI Watch Buds 2: El regreso del reloj con audífonos integrados17:58 Miembros del canal y despedidaSegundo canal: https://www.youtube.com/channel/UCbWK7ENMKOhJDPm0Tew0eOw/featuredNegocios: contacto@isamarcial.com.mxDisfruta de más contenido:

EU To Force Google To Share Search And AI Data With Rivals, Spotify Partners With Bookshop.Org To Sell Physical Books, and Canva AI 2.0 Is The Platform’s Biggest Update Since 2013. MP3 Please SUBSCRIBE HERE for free or get DTNS Live ad-free. A special thanks to all our supporters–without you, none of this would beContinue reading "Lawyers Warn Clients: AI Chats Are Not Protected by Attorney-Client Privilege – DTH"

Raysun dive into practical, time-saving AI strategies that help agents create high-quality marketing—fast.Centered around tools inside Canva, this session focuses on one powerful idea:

In this episode, I'm giving you a behind-the-scenes look at one of our recent #CoffeeWithKatie community calls inside the #GetSocialSmart Academy. We're diving into one of the biggest topics right now - AI - and breaking it down in a way that actually feels simple and doable.If you've been thinking, “I know I should be using AI… but I'm not sure how,” you're not alone. I'm sharing real conversations from agents, practical ways to use tools like ChatGPT and Canva AI in your day-to-day business, and why the goal isn't to replace you - it's to support you.We also talk about why authenticity matters more than ever, how to create a simple content workflow, and how to turn one idea into multiple pieces of content without feeling overwhelmed.Plus, I'm sharing details about a special limited-time AI bundle designed to help you get started quickly - with no guesswork.And as always, a reminder that while AI is powerful… community is everything. ❤️Links mentioned:The Realtor AI Content System 2026#GetSocialSmart AcademyIf you're ready to work smarter (not harder) and simplify your content and marketing, this episode is for you. Let's connect! 

Canva's new Magic Layers AI tool  converts flat images into editable layers, simplifying design tasks like removing or modifying elements. The panel ofC huck Joiner, David Ginsburg, Marty Jencius, Brian Flanigan-Arthurs, Jim Rea, Web Bixby, Eric Bolden, and Jeff Gamet recognize the benefits of expanding creative access to non-designers and speeding workflows, but express concern around misuse, including watermark removal. The discussion contrasts individual creativity gains with enterprise challenges around security, compliance, and controlled AI adoption.  This edition of MacVoices is sponsored by Squarespace. Go to Squarespace.com/macvoices and click "enter an offer code" under the pricing and put in the code "macvoices" to receive a 10% discount. Squarespace: Everything you need to create an exceptional website. This MacVoices is supported by HelloFresh, America's #1 Meal Kit. Go to http://hellofresh.com/macvoices10fm to Get 10 free meals + a FREE ZwillingKnife (a $144.99 value) on your third box. Offer valid while supplies last. Free meals applied as discount on first box, new subscribers only, varies by plan. Show Notes: Chapters: [0:00] Introduction to Canva AI discussion [0:08] Overview of Magic Layers tool [1:09] Editing possibilities and workflow improvements [1:29] Concerns about watermark removal and misuse [3:17] Accessibility benefits for non-designers [4:07] Creative opportunities and learning curve [5:31] Integration with Affinity and other tools [6:12] Comparison to Apple photo subject extraction [7:32] Enterprise concerns about AI control and security [11:56] Creativity vs corporate oversight perspectives [13:40] AI governance and oversight committees [16:52] Information security risks and global threats [18:31] Role of management vs IT in AI strategy Links: Canva's new AI tool will break your design process (in a good way)https://www.fastcompany.com/91506292/canva-new-magic-layers-ai-tool-will-break-your-design-proces Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Canva's new Magic Layers AI tool  converts flat images into editable layers, simplifying design tasks like removing or modifying elements. The panel ofC huck Joiner, David Ginsburg, Marty Jencius, Brian Flanigan-Arthurs, Jim Rea, Web Bixby, Eric Bolden, and Jeff Gamet recognize the benefits of expanding creative access to non-designers and speeding workflows, but express concern around misuse, including watermark removal. The discussion contrasts individual creativity gains with enterprise challenges around security, compliance, and controlled AI adoption.  This edition of MacVoices is sponsored by Squarespace. Go to Squarespace.com/macvoices and click "enter an offer code" under the pricing and put in the code "macvoices" to receive a 10% discount. Squarespace: Everything you need to create an exceptional website. This MacVoices is supported by HelloFresh, America's #1 Meal Kit. Go to http://hellofresh.com/macvoices10fm to Get 10 free meals + a FREE Zwilling Knife (a $144.99 value) on your third box. Offer valid while supplies last. Free meals applied as discount on first box, new subscribers only, varies by plan. Show Notes: Chapters: [0:00] Introduction to Canva AI discussion [0:08] Overview of Magic Layers tool [1:09] Editing possibilities and workflow improvements [1:29] Concerns about watermark removal and misuse [3:17] Accessibility benefits for non-designers [4:07] Creative opportunities and learning curve [5:31] Integration with Affinity and other tools [6:12] Comparison to Apple photo subject extraction [7:32] Enterprise concerns about AI control and security [11:56] Creativity vs corporate oversight perspectives [13:40] AI governance and oversight committees [16:52] Information security risks and global threats [18:31] Role of management vs IT in AI strategy Links: Canva's new AI tool will break your design process (in a good way) https://www.fastcompany.com/91506292/canva-new-magic-layers-ai-tool-will-break-your-design-proces Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession 'firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

If content creation feels like it takes way too long… this episode is for you.In today's episode, I'm sharing a behind-the-scenes recap of my recent #CoffeeWithKatie live training on Canva AI - and wow, the response was incredible. From “my mind is spinning with possibilities” to “this was so valuable,” it's clear this topic is hitting home for so many agents right now.In this episode, I break down a few of the biggest takeaways from the class and how you can start using Canva AI to simplify your content creation, save time, and stop starting from scratch.We talk about how to:Quickly generate content ideas using Canva AITurn those ideas into posts in minutes (not hours)Use Magic Layers to edit and improve anythingBatch and repurpose content to stay consistentBuild a simple system that actually works for your businessIf you've ever opened Canva and felt stuck… or like content just takes too long… this will give you a fresh, practical perspective.

Corporate is using AI to eliminate jobs. Escapees get to use it to multiply themselves. In this solo episode Brett pulls back the curtain on exactly how he runs his entire business with AI — the tools, the use cases, and the honest truth about what it can and can't do.He also covers the single biggest opportunity most escapees are missing right now — helping small and midsize businesses actually leverage AI. Not programming. Not building agents. Bringing the business judgment that 20+ years of corporate experience gives you and marrying it with the right tools. That's the superpower. And right now, the market is wide open.What You'll Learn• How Brett uses AI daily — content editing, research, strategy, operations and more• Why AI is a content editor not a content creator — and why that distinction matters• The SMB opportunity — 88% of small business owners know they need AI, only 14% are doing something about it• Why the real value is pairing business judgment with AI — not programming• The EAD framework — Eliminate, Automate, Delegate• Brett's current AI stack and exactly what each tool is used for• Why he switched from ChatGPT to Claude — and what that decision taught him about auditing your toolsKey Timestamps• 00:00 — Intro: Corporate is using AI against you. Here's how to flip it.• 01:00 — How Brett uses AI in his own business every day• 02:00 — AI as content editor not content creator — keeping your voice• 03:30 — Podcast production: from a full day to under an hour• 05:00 — AI as strategy and thought partner• 07:00 — The SMB opportunity — the 74% gap nobody is filling• 09:00 — Flex staffing + AI — why small businesses don't need full-time hires• 11:00 — The EAD framework: Eliminate, Automate, Delegate• 14:00 — Brett's AI stack: Claude, Perplexity, Gemini, Canva, Riverside• 16:30 — Close: The one-person army is here. Are you using it?Brett's AI Stack• Claude — Primary thinking partner, content editor, strategy, writing, business frameworks• Perplexity — Deep research, stats validation, sourced intel• Gemini — Currently testing; Google ecosystem integration• Riverside.fm — Podcast recording, editing, transcription, show notes• Canva — AI-assisted graphics and visuals• Durable — AI website builder (used for Small Business Hotline landing page)Enjoyed This Episode?If you're using AI in an interesting way as a solopreneur or escapee Brett would love to hear from you — and potentially have you on the podcast. Drop him a note at BT@BrettTrainor.com.Please share this episode with someone who needs to hear it — and subscribe on your favorite podcast platform. The old school way still works.

AI For Practice Owners Webinar – Get Ahead in 2026 Before It's Too Late Join Mike Green (founder of Doctor Demographics, with over 40 years helping practice owners with location strategy, marketing, and growth analytics) in this live webinar recording as he reveals why AI is already reshaping non-clinical aspects of private practices — and why getting started now gives you a huge competitive edge. Most practice owners are still asking: "How will AI actually hit my practice?" or assuming it's years away or only for big corporate groups. Mike flips that script: AI will dramatically impact marketing, patient retention, customer service, social media, websites, admin tasks, and more — within the next 5 years (likely much sooner). Drawing parallels to the social media boom of the mid-2000s, he warns: "Second place is always the first loser." Early adopters win big with more time, higher revenue, and practices that practically run themselves — all without massive budgets. Mike is joined by two powerhouse guests: Eric Sorenson (international speaker, ex-practice owner, AI & marketing expert): Shares how AI acts as the "great equalizer" to escape the time-for-money trap, double your business, and build freedom. He highlights rapid advancements (business landscape changing dramatically in just 1–2 years), agentic AI, voice tools, NotebookLM for learning, HIPAA-compliant AI agents, and his RCCF prompting method. Grab his free prompt guide at prompts.platinpartnergroup.com. Kevin St. Clergy (author of Beyond Blind Blaming, practice coach & speaker): Dives into practical "vibe coding" wins — building custom tools via voice (e.g., a $100 assessment saving $10K/year), Manis AI for apps/websites, Claude.ai for copy/SOPs, Canva + AI for social graphics, and branding strategies that turn your website into fresh logos, posts, and plans. This session is packed with motivation, real examples, and actionable insights for dentists, physicians, and healthcare entrepreneurs ready to leverage AI for profitability, time freedom, and growth — while regulations slow clinical AI adoption.

What does it really mean to be "techie"? Sean, Kelly, and guest Amelia Hough-Ross dig into the labels we put on ourselves and others — and why curiosity and persistence matter more than credentials. From imposter syndrome to productive struggle, this episode redefines what it means to be technical in a rapidly changing world. Show Notes Wins of the Week Amelia: Getting both kids to all their activities this week — taekwondo, Chinese language classes, and a piano competition where her oldest did very well Kelly: Running a series of well-attended trainings at school, including a Canva AI session that drew 60 attendees across two campuses, with new audiences (kindergarten and first grade teachers) showing up for the first time Sean: Finally getting fiber internet installed at his house after over a decade of waiting — a major upgrade from cable with latency dropping from 20-30ms to 3ms, at half the cost Links & Resources Mentioned vBrownBag — Tech community show that Amelia is preparing to present at and Sean is scheduled for later in the year PyCon US 2025 — Pittsburgh, May 2025; Education Summit on Thursday, May 14 LEGO Mindstorms — Referenced in Amelia's story about building a vending machine in 4th grade Architects of Intelligence — Book Kelly is currently reading (dense but informative, structured as short stories/interviews) How to Winter by Kari Leibowitz — Book Amelia is reading about mindset and how people approach difficult things Lars von Trier / Bjork / Catherine Deneuve film — Referenced in Amelia's story about visiting a film set in Denmark at age 18 (the film Dancer in the Dark, 2000) Chris Williams / vBrownBag — Mutual connection who introduced Sean and Amelia at AWS re:Invent Announcements PyCon US 2025 — Pittsburgh, PA. Education Summit is Thursday, May 14. Proposals still open at time of recording. Kelly will be attending PyCon with her youngest son, who will spend the weekend with family at Disneyland Sean will be supporting from home this year as his wife has a conflicting travel commitment Key Quotes "It's hard to think outside of the box when you don't know what's inside of the box." — Kelly, quoting a conference in Tampa "The difference between viewing yourself as technical and not technical is getting those successes... even just once, where something really cool happens that you weren't expecting to work." — Sean "It's much harder to believe that someone has that greatness in them and help them achieve it... It's easy to say someone's hopeless. The harder part is figuring out how to support them to get to that next level." — Amelia Special Guest: Amelia Hough-Ross.

Are you still spending hours brainstorming design templates? In this session, we unlock the secrets of Canva AI and its powerful integration with ChatGPT. We explore how to move from a simple idea to a finished marketing campaign in seconds by leveraging AI-driven brainstorming.Whether you're using the native Canva Magic Studio or connecting Canva directly to GPT, this session demonstrates how to automate the "blank page" problem. We walk through a real-time "Cold Drink Campaign" demo to show how AI doesn't just design; it organizes your strategy.

AI is changing the game for personal trainers.In this episode of the Certified Personal Trainer Podcast, Eddie Lester breaks down the four must-have AI tools that are helping trainers save time, grow their business, improve marketing, and scale smarter.If you've ever felt overwhelmed by programming, content creation, marketing, or design — this episode is for you.These tools can save you 5–10 hours per week and dramatically improve your professionalism and efficiency.

AI có thể tạo slide trong 5 phút. Tuy nhiên, vấn đề là: thuyết trình không phải là chuyện có bao nhiêu slide, hay tạo slide trong bao lâu.

In this episode of the Risk & Insurance Education Alliance Insights podcast, CEO William Hold talks with Dan Chuparkoff, AI expert, innovation educator, and former product leader at Google, McKinsey, and Atlassian. Dan shares his compelling journey—from discovering disruptive technology as a teenager in an architecture firm to spending 25 years guiding teams through massive shifts in how work gets done.He discusses how early exposure to breakthrough tools shaped his understanding of digital transformation, why AI is accelerating faster than any previous change in workplace technology, and how professionals can adapt without fear. Dan explains the real impact of AI on today's workforce—why it takes away repetitive tasks rather than entire jobs, how it turns “word managers” into problem solvers, and why human skills like empathy, creativity, and judgment remain more valuable than ever. This conversation is full of insights into the future of work, collaboration, and the growing importance of authentic human connection in an AI‑saturated world. Key Topics Covered:✅ Dan's early journey from architecture intern to software developer✅ Lessons learned from leading teams at Google, McKinsey, and Atlassian✅ How AI evolved from autocomplete to powerful generative assistants✅ Why AI won't replace most jobs—but will reshape daily tasks✅ Improving productivity with AI: meetings, email, communication, and strategy✅ The “analog renaissance” and the rising value of real human interaction✅ How professionals in risk and insurance can prepare for AI‑driven change Why Listen:If you're an insurance professional, leader, educator, or simply curious about how AI will redefine work, this episode offers practical guidance and a forward‑looking perspective. Dan's insights will help you understand the opportunities, limitations, and human implications of AI—empowering you to adapt, innovate, and thrive in a rapidly changing industry.Focusing exclusively on risk management and insurance professional development, the Risk & Insurance Education Alliance provides a practical advantage at every career stage, positioning our participants and their clients for confidence and success. Focusing exclusively on risk management and insurance professional development, the Risk & Insurance Education Alliance provides a practical advantage at every career stage, positioning our participants and their clients for confidence and success.

Send us a textWe hit “Go Live” to close our longest season yet and lean into a simple truth: growth beats perfect. Holiday crunch time made the choice easy—pivot, try the new thing, and share what's working for educators and parents who want less noise and more clarity. We review the milestone that mattered most this year—CPD credits for listeners—so your professional learning can count toward recertification while you collect practical strategies you'll actually use.Across the season, AI literacy became a defining throughline. We highlight four standout conversations featuring innovators who make AI useful, ethical, and human-centered. From Endless Studios and its free pathway for students to build real portfolios, to teacher- and parent-friendly guidance on boundaries, citations, and transparency, we map a path from curiosity to confident use. You'll hear about Notebook LM for source-grounded studying that turns dense readings into clear summaries and audio explainers, Canva AI for building interactive learning games in minutes, and InstaLesson for drafting adaptable, standards-aligned lessons that save precious time.We also talk candidly about moving to video, why showing the unpolished version matters, and how small rituals—at school and at home—keep everyone steady when routines fall apart. Parents get practical advice on setting expectations and modeling ethical AI use, while teachers get permission to start small, iterate, and invite students to use tools responsibly rather than banning them. Innovation, we argue, is about people first and tools second; relationships and good judgment turn new tech into better learning.Season four launches January 15 with more conversations, more practical resources, and more human stories from the brighter side of education. If this resonated, subscribe, share it with a colleague or parent, and leave a quick review—what tool or mindset will you try next?Great News! The Brighter Side of Education is now CPD Accredited! Sponsored by Dr. Gregg Hassler Jr., DMDTrusted dental care for healthy smiles and stronger communities—building brighter futures daily. Head to the show notes to find if this episode is CPD eligible and details on how to claim your CPD certification!Sponsored by Dr. Gregg Hassler Jr., DMDTrusted dental care for healthy smiles and stronger communities—building brighter futures daily.Support the showIf you have a story about what's working in your schools that you'd like to share, email me at lisa@drlisahassler.com or visit www.drlisahassler.com. Subscribe, tell a friend, and consider becoming a supporter by clicking the link: https://www.buzzsprout.com/2048018/support. The music in this podcast was written and performed by Brandon Picciolini of the Lonesome Family Band. Visit and follow him on Instagram.

Send JKO a Text MessageA New Year reset for women living through hidden abuse or heavy seasons. JKO shares three lessons to carry into 2026. Nuggets of wisdom in this episode A pinpoint of light can make a difference in a tunnel of darkness. You don't need the whole map, just take the first step. Your value is real even in chaos. It's okay to have ebbs and flows. When you're overwhelmed, show yourself compassion. Safety Note: Please use these ideas in a way that feels right and safe for your situation. For personal support, reach out to someone you trust or a local service in your area. Picture on cover generated by Canva AI.Support the show If Messy Can't Stop Her blesses or inspires you, please consider supporting it at supportmessycantstopher.buzzsprout.com. Thank you for being part of this journey. If you would love to share your story on the #MessyCantStopHer podcast, click here to let me know. Thank you so much for listening. Music Credit: https://indiefy.me/wanted-carter

Co-hosts Mark Thompson and Steve Little examine Google's groundbreaking Gemini 3 release, which delivers state-of-the-art multimodal reasoning and sets a new benchmark for AI capabilities. They also explore ChatGPT's upgrade to version 5.1 with improved instruction following and better handling of longer conversation.The hosts discuss Canva's new Creative Operating System, which now generates AI-powered designs directly within the platform.This week's Tip of the Week demonstrates how Gemini 3 can use the context you provide it to greatly improve the accuracy of your hand written transcription.In RapidFire, they cover NotebookLM's new deep research mode, Nano Banana's integration into Photoshop, Anthropic's privacy policy changes regarding training data, and how Claude's new usage monitoring feature can reduce your stress level.Timestamps:In the News:04:17 Google Gemini 3's Multimodal AI Reaches New Heights13:47 ChatGPT 5.1 upgrade is now better at following your Instructions22:39 Canva Creative Operating System: AI-Powered Design GenerationTip of the Week:26:21 Adding Reasoning to Your Transcriptions Improves AccuracyRapidFire:36:40 NotebookLM Becomes a Fully Featured Research Tool43:40 Nano Banana is Now Available in Photoshop47:20 Anthropic Announces Claude Chats Will Be Used for Training Data54:13 View Your Claude Usage in SettingsResource Links:Intro to Family History AI by the Family History AI Show Academyhttps://tixoom.app/fhaishowGoogle Gemini 3Introducing Gemini 3: A New Era of Intelligencehttps://blog.google/products/gemini/gemini-3/ChatGPT 5.1A smarter, more conversationalhttps://openai.com/index/gpt-5-1/GPT-5.1 New Features Explainedhttps://scalevise.com/resources/gpt-5-1-new-features/Canva Creative Operating SystemIntroducing Canva's Creative Operating Systemhttps://www.canva.com/newsroom/news/creative-operating-system/NotebookLM Deep ResearchNotebookLM adds Deep Research and support for more source typeshttps://blog.google/technology/google-labs/notebooklm-deep-research-file-types/Nano Banana in PhotoshopCreate with unlimited generations using Google Gemini 3 (Nano Banana Pro) in Adobe Fireflyhttps://blog.adobe.com/en/publish/2025/11/20/google-gemini-3-nano-banana-pro-firefly-photoshopAnthropic Privacy Policy UpdateAnthropic Will Use Claude Chats for Training Data: How to Opt Outhttps://www.wired.com/story/anthropic-using-claude-chats-for-training-how-to-opt-out/Updates to Consumer Terms and Privacy Policyhttps://www.anthropic.com/news/updates-to-our-consumer-termsClaude Usage MonitoringUsage Limit Best Practiceshttps://support.claude.com/en/articles/9797557-usage-limit-best-practicesTags:Artificial Intelligence, Genealogy, Family History, Google Gemini, ChatGPT, Canva, NotebookLM, Nano Banana, Anthropic Claude, Photo Restoration

Big AI deals.

You know AI could help your practice, you just don't know where to start. Most therapists are either overwhelmed by AI or ignoring it completely. But there's a sweet spot in the middle where AI becomes your secret weapon for getting more done while avoiding burnout. In this episode, I'm sharing the top 5 ways you can use AI in your practice in 2026. (#5 is definitely my favorite!) What You'll Learn: 1. Write your clinical notes – Stop working late by using AI to draft your notes in minutes instead of hours. Tools like Berries, Blueprint, SimplePractice's Note Taker, TherapyNotes' TherapyFuel, and Quill can transform your documentation workflow. 2. Get 24/7 business coaching – Build an AI Advisory Team that gives you expert help with marketing, finances, and strategic planning without the hefty price tag. I'll tell you about Sam, Brenda, Jason, and Steve (my AI team members). 3. Enjoy marketing again (or at least hate it less

In this episode, I share six AI tools you can use to grow on Instagram 10X faster in 2025. We'll explore platforms like ChatGPT, BrockBot, Opus Clip, Canva AI, Metricool AI, and Poppy AI, and how they can help content creators streamline their Instagram strategy. I'll cover how to use AI for creating viral Reels, generating captions, designing carousels, planning content, and editing B-roll efficiently. Whether you're looking to automate tasks, generate engaging hooks, or craft Reels scripts, this episode provides actionable insights on leveraging AI to boost your Instagram growth and performance. Opus Clip Metricool The Brock Bot Poppy AI

In this episode, Tina Tower dives into the rapidly evolving world of artificial intelligence (AI) and its impact on the course creation industry. Tina reflects on her early predictions about AI, how those have played out, and what has really changed in the last 12–24 months—especially when it comes to information accessibility and course value. She offers actionable insights on how to future-proof your business, leverage AI as a superpower, and why human connection and transformation remain at the heart of successful online programs. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join ChatGPT (for general AI tasks) CastMagic (podcasting support) Canva AI (AI-generated design & artwork) Delphi AI (Tina's AI-powered personal guide, launching soon) Replit, Lovable (tools for customizable learning paths) Key Topics Covered Current AI Landscape: ChatGPT has become the leading AI tool for many tasks. Other platforms used include Cast Magic for podcasting, Canva AI for design, and the soon-to-be-rolled-out Delphi AI for tailored support. AI's Impact on Course Creation: Information is cheaper and more accessible than ever. Traditional evergreen online courses without community or support are becoming obsolete (“the $2K course is dead”). Differentiators now include guided transformation, community, and genuine support. Future Trends in AI & Learning: Rise of AI-powered personalized learning paths (“choose your own adventure” style courses). Hyper-personalized feedback via coaching bots and simulated mentors (for example, Tina's Delphi AI project). Courses shifting focus from information delivery to actual transformation. The Ongoing Value of Human Connection: Emotional intelligence, lived experience, and real-time human interaction are irreplaceable. Personal stories, community, and live events will continue to be major value drivers. Even with AI answering questions, people crave and pay for real human support and engagement. Practical Strategies for Course Creators: Use AI to free up your time by automating backend and admin tasks. Invest more energy into coaching, community, and personalized connection with members. Stay updated, experiment with new AI tools, but don't rush into unproven platforms. Remember, AI enhances your business but does not replace the unique value you bring. AI is reshaping online learning, but it can't replace the power of human connection. The real opportunity is in blending AI efficiency with personal support and community, creating programs that deliver transformation—not just information. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder  

Explore OpenAI's latest developer updates, including app integrations with Canva and Zillow, the rise of voice-first AI, and new smart home innovations from Google and Meta, all through the lens of blind tech users.Steven Scott and Shaun Preece dive into the future of AI and accessible technology, unpacking highlights from OpenAI's recent developer day. They discuss app integrations in ChatGPT with tools like Canva for image creation and Zillow for property searches, as well as the potential of voice-driven coding and SDKs that make app development more intuitive. The conversation widens to cover the accessibility implications of AI integrations, including Be My Eyes' new Service AI for customer support and partnerships with BT and EE in the UK. The hosts also share insights about Meta's updated AI app, privacy concerns, and the growing role of voice interactions. Finally, they explore Google's upcoming smart home devices, security cameras, and a 2026 smart speaker with Gemini integration—illustrating how AI is reshaping both everyday tasks and independent living for blind users.Relevant LinksBe My Eyes: https://www.bemyeyes.comOpenAI: https://openai.comMeta AI: https://about.meta.com/aiGoogle Nest Devices: https://store.google.com/collection/nest Find Double Tap online: YouTube, Double Tap Website---Follow on:YouTube: https://www.doubletaponair.com/youtubeX (formerly Twitter): https://www.doubletaponair.com/xInstagram: https://www.doubletaponair.com/instagramTikTok: https://www.doubletaponair.com/tiktokThreads: https://www.doubletaponair.com/threadsFacebook: https://www.doubletaponair.com/facebookLinkedIn: https://www.doubletaponair.com/linkedin Subscribe to the Podcast:Apple: https://www.doubletaponair.com/appleSpotify: https://www.doubletaponair.com/spotifyRSS: https://www.doubletaponair.com/podcastiHeadRadio: https://www.doubletaponair.com/iheart About Double TapHosted by the insightful duo, Steven Scott and Shaun Preece, Double Tap is a treasure trove of information for anyone who's blind or partially sighted and has a passion for tech. Steven and Shaun not only demystify tech, but they also regularly feature interviews and welcome guests from the community, fostering an interactive and engaging environment. Tune in every day of the week, and you'll discover how technology can seamlessly integrate into your life, enhancing daily tasks and experiences, even if your sight is limited. "Double Tap" is a registered trademark of Double Tap Productions Inc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We've got a bonus episode for you on Remarkable People! This feedswap with Rapid Response features Canva co-founder and COO Cliff Obrecht.For more than a decade, Canva has made design accessible to everyone. Now, as AI reshapes the creative world, the company faces new challenges and opportunities. Cliff reveals how Canva is navigating this shift, why values-driven leadership matters, and what inspired him and co-founder Melanie Perkins to pledge $100 million to social causes. He also shares his vision for Canva's future—and how marketing and technology could define its next chapter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this dynamic episode, we dive deep into how health and wellness professionals can create sustainable passive income streams while navigating the evolving landscape of AI technology. The discussion focuses on transforming traditional fitness business models into scalable, automated systems that generate revenue without constant active involvement. Special emphasis is placed on maintaining human connection while leveraging technology to enhance service delivery and client experience.Key Discussion Points:Understanding true passive income vs. active income in the fitness industryThe pressure-free sales system and million-dollar offer stack conceptAI's role in enhancing (not replacing) fitness professionals' servicesDigital products and implementation strategiesOnline courses and educational content creationAffiliate marketing opportunities for fitness professionalsRevenue streams through YouTube and content creationSubscription vs. membership modelsMobile app development and additional passive income opportunitiesMentioned Links:Instagram: @BSimpsonFitness[Episode Link with Mel Abraham - TO BE ADDED]ChatGPT Plus: https://chat.openai.com/Canva AI: https://www.canva.comResources:Free Profit Plan Consultation: https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitnessActionable Steps/Key Takeaways:Create a pressure-free sales system with three tiers:Premium high-touch offerMid-tier implementation programLow-ticket front-end offer ($27-$97)Leverage AI tools for productivity while maintaining human connection:Use AI for content polish and enhancementCreate custom GPTs for client supportMaintain personal touch in premium offeringsDevelop multiple passive income streams:Digital products with implementation componentsOnline courses with AI-enhanced featuresAffiliate marketing through product recommendations***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Machhali | Kamla Dutt | Voice Poonam Dadlani*Curator IrfanAbout Poonam Dadlani:As a Creative Director at an advertising agency, Poonam brings a wealth of storytelling expertise from her dynamic career. Born in Mumbai and now based in the vibrant landscapes of Goa, her passion for music and voices has deep roots. Growing up immersed in the timeless melodies of Indian cinema legends like Suraiya, Talat Mehmood, and Noor Jehan, Poonam developed a keen ear for the art of expression. Her extensive experience in advertising and theatre has honed her ability to weave nuance and emotion into every narrative she touches.Book Courtesy Pragya Bharati (Publishers), DelhiListen with Irfan (LwI)A tapestry of voices and stories, spun with careSupport LwI — a soulful creation shaped by affection, thriving on the warmth of its listeners. Your contribution helps keep this free, bringing global stories, rare sound recordings, and personal music archives to all without paywalls. I curate voices, readings from literature, and cultural studies with immense care.Through my recent initiative, Read Aloud Collective, voices from around the world are coming together in celebration of spoken word.Grateful for your love -keep listening, keep supporting!  Bank Name: State Bank Of IndiaName: SYED MOHD IRFANAccount No:32188719331Branch: State Bank of India, Vaishali Sec 4, GhaziabadIFSC–SBIN0013238UPI/Gpay ID irfan.rstv-2@oksbiSupport LwI by contributing:  https://rzp.io/rzp/MemorywalaPayPal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠paypal.me/farah121116⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Your comments and feedback are welcome. Write to ramrotiaaloo@gmail.comCover: Irfan in collaboration with Canva AI

Discover the strategic shift that's transforming busy parents into profitable AI-powered entrepreneurs - plus the exact tools you need to start your escape plan today Summary In this pivotal episode, Tracy Brinkmann announces a major strategic shift for the Dark Horse Entrepreneur podcast. After recognizing that trying to serve everyone means serving no one well, Tracy reveals the new focused mission: helping parent entrepreneurs use AI tools to escape their 9-to-5 jobs. Learn why scattered focus kills entrepreneurial dreams, discover the science behind successful niching, and get your first actionable step into the AI revolution that's specifically designed for time-starved parents. This episode includes real client stories, the psychology behind why parents have a competitive advantage with AI, and practical tools you can implement immediately. Key Insights 00:00 - The Helping Everyone Paradox: Trying to help everyone actually helps no one 01:25 - The Jennifer Case Study: Real story of a mom who consumed 3 years of business education but made $0 06:35 - Tracy's Personal Journey: How trying to serve all entrepreneurs led to generic content and confused audience 08:00 - The Wake-Up Call: Wife's honest feedback that sparked the realization about lack of clear positioning 10:10 - The Niche-Down Science: Research showing specialists are trusted over generalists 16:25 - The AI Revolution for Parents: How AI tools are democratizing entrepreneurship and why NOW is the perfect time 26:40 - Parent Competitive Advantages: Why parenting skills are exactly what AI rewards in the new economy 24:45 - The Big Announcement: Official pivot to serving parent entrepreneurs using AI to escape 9-to-5 jobs 29:30 - What This Means: Impact for current listeners, new audience, and content direction moving forward 34:27 - Whiskered Wisdom: 15-minute AI challenge with specific tool recommendations 38:20 - Call to Action: How to join the focused journey Strategies Shared The Focus Audit Framework: Write down every business strategy you're pursuing, then circle only ONE to focus on for 90 days AI-First Approach: Use artificial intelligence to handle time-consuming tasks while focusing on strategy and direction Parent Skill Translation: Leverage existing parenting skills (project management, crisis handling, multitasking) for business success Early Adopter Advantage: Embrace AI tools now while most people are intimidated or unaware Niche-Down Strategy: Go narrow and deep rather than broad and shallow to become the obvious choice in your market Time Constraint Leverage: Work within limitations rather than trying to find more time - constraints force efficiency Resources Mentioned ChatGPT (OpenAI.com) - AI tool for brainstorming business ideas and content creation Canva AI Features - AI-powered graphic design for social media and marketing materials Grammarly - AI writing assistant for polishing content and emails The Dark Horse Insider Newsletter (DarkHorseInsider.com) - Weekly AI tools and strategies for parent entrepreneurs Pat Flynn (Smart Passive Income) - Example of successful niche-down strategy Amy Porterfield - Example of focusing on online course creation John Lee Dumas (Entrepreneurs on Fire) - Example of daily interview format success Action Step to Take Your 15-Minute AI Challenge: Pick ONE AI tool (ChatGPT, Canva AI, or Grammarly) and spend exactly 15 minutes this week exploring how it could solve your biggest time constraint as a parent entrepreneur. Don't just explore - actually use it to solve a real problem you have right now. Time how long the task takes with AI versus doing it manually, and write down that time difference. This gives you your first taste of what's possible when you leverage these tools strategically. Call to Action Join The Dark Horse Insider Newsletter at DarkHorseInsider.com for weekly AI tools, strategies, and the free AI toolkit for parent entrepreneurs Share this episode with other parent entrepreneurs who are stuck in the 9-to-5 grind and need to hear this message Email Tracy at tracy@darkhorseschooling.com with your biggest challenge as a parent entrepreneur and which AI tool you're going to explore Leave a 5-star review on Apple Podcasts, Spotify, or your preferred platform to help reach more parents who need this content Subscribe and mark your calendar for next week's episode: "The Parent Entrepreneur's AI Toolkit" - featuring the five essential AI tools that can replace an entire marketing team Connect With Us Website: DarkHorseSchooling.com Newsletter: DarkHorseInsider.com Podcast: Search "Dark Horse Entrepreneur" on any podcast platform

Edtech ThrowdownEpisode 191: 10 Canva Code Ideas for TeachersWelcome to the EdTech Throwdown. This is Episode 191 called 10 Canva Code Ideas for Teachers. In this episode we'll introduce, explain and analyze one of the features in Canva AI called Canva Code. We'll also share 10 ways that teachers can use it to help spark your creativity when it comes to this exciting new feature. This is another episode you don't want to miss, check it out.Segment 1: Intro to Canva CodeWhat is it? Canva's AI writes code for you to create specific games/apps/simulations/etc that function in Canva. When you've got the code just right by prompting and then adjusting with other prompts, you can publish it as a Canva website for easy sharing.What do you do with the code? The code produced can be copy-pasted to other places OR just published directly in Canva as a Canva website.Downsides: Initial teacher response is often “why do i need to write code”?It can take some time to get the code right to produce what you wantDoes it exist somewhere else? For example, why make a quizzes app in Canva?The prompt has a character limit, so you'll have to adjust it as you go. For example, start with a prompt that describes only the function of the app. Then adjust it afterwards related to design. Then again for differentiation, etc.Why Use it: (what makes it worth the time)TREMENDOUS capability for teachers to make things that don't exist anywhere else onlineCan ask it to add specific differentiations into any game/app created for whatever students you haveSkip labor intensive prep for physical gamesSegment 2: Canva Code Ideas for TeachersNicks 5Interactive Periodic TableVirtual Lab about Color Theory (Art Lesson)Geometry Shape ExplorerInteractive Poem CreatorInteractive Classroom TimerGuises' 5Interactive WorksheetsEscape Room PuzzlesLeaderboardsClassroom...

In this episode, we dive into how Canva AI is revolutionizing the way educators and creators work. Learn how to use Magic Write, create interactive games, design custom flyers, and more—all with the power of AI. Whether you're in the classroom or creating content, this episode is packed with practical tips and inspiration!You'll learn:How to use Magic Write to generate blog posts, resumes, and moreHow to create educational games like flashcards, escape rooms, and quizzesTips for customizing AI-generated content with your own style and visualsReal classroom applications, including SEL ideas like digital birthday cardsWhether you're a teacher, designer, or just Canva-curious, this episode is packed with practical tips and creative inspiration. Tune in and start creating smarter with Canva AI!Show notes include links to tools, templates, and the YouTube video by Class Notes with Nicole.Show notes can be found here - https://www.sfecich.com/post/how-to-use-canva-ai-design-smarter-with-magic-write-games-and-moreConnect with Dr. Sam Fecich Want to keep the conversation going beyond the blog? I'd love to connect with you! Whether you're a future educator, a current teacher, or someone passionate about edtech and innovation in the classroom, there are plenty of ways to stay inspired and supported.Discover Your Student Teacher Superpower. Take the free quiz: What's Your Student Teacher Superpower? and uncover your unique strengths in the classroom!Join the Conversation on Instagram. Tag me @sfecich with your thoughts and takeaways.Remember, EDUmagicians...You have the EduMagic within you. Keep shining, keep growing, and keep making a difference.

Bạn vẫn nghĩ Canva chỉ là công cụ kéo-thả đơn giản? Vậy thì bạn đã lầm to!Với hơn 1 tỷ thiết kế mỗi tháng, Canva 2025 đã được “nâng cấp” với hàng loạt tính năng AI mạnh mẽ, giúp bạn làm việc nhanh hơn, thông minh hơn và tạo ra những sản phẩm chuyên nghiệp chỉ trong vài phút.

Google went AI nuts at Cloud Next, possibly taking the lead. OpenAI is reportedly ready to unveil up to five new models. Canva enters the AI arena with innovative features. This week's AI news is explosive. Catch up now!Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on the news? Join the convo.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Google Cloud Next AI Announcements RecapOpenAI ChatGPT Memory Feature DetailsOpenAI and Elon Musk Legal BattleCanva AI Suite Expansion OverviewAnthropic Claude Max Subscription PricingMicrosoft's Data Center Strategy PivotShopify's AI Usage Mandatory PolicyUpcoming OpenAI Model Releases OverviewTimestamps:00:00 Technical Glitch with Equipment04:48 Gemini 2.5 Pro Launch07:06 Google's New AI Collaboration Protocols13:28 ChatGPT Enhances Memory for Personalization17:37 AI Surveillance Accusations in U.S. Agencies20:56 Canva Launches AI-Powered Suite23:10 AI Graphic Design Evolution26:02 "Musk's Lawsuit: A Delay Tactic"28:14 Anthropic Launches Claude Max Subscription34:05 Microsoft Pauses Data Center Expansion35:39 Microsoft's $80B AI Investment Strategy42:05 Shopify's Bold AI Integration Shift44:25 Maximize AI Before Hiring48:31 OpenAI Model Tiers Explained51:41 "GPT-5: Concerns on Model Autonomy"54:20 AI Innovations and Controversies OverviewKeywords:Google Cloud Next, AI updates, OpenAI, countersue, Elon Musk, Canva AI features, Gemini 2.5 Pro, Large Language Model, ChatGPT memory feature, AI race, GPT 4.1, Vertex AI, Google AI Studio, agent to agent protocol, Google Workspace, Google Sheets, MCP protocol, Google DeepMind, GDC, Ironwood TPU chip, Lyria AI model, AI video model, AI music generation, Elon Musk's Dodge team, government AI monitoring, Ethical AI use, Canva Sheets, Shopify CEO AI memo, Anthropic, Claude Max, Microsoft Copilot, AI infrastructure, Recall AI feature, data privacy concerns, AI-powered productivity, GPT models, AI operating systems, personalized AI, GMPT 4.5, AI sandbox, Nvidia hardware, test time computing, AI reasoning, ChatGPT preferences.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Are you keeping up with the AI revolution, or are you getting left behind?AI is not here to replace us—it's here to enhance us! And if you're an entrepreneur or aspiring entrepreneur in 2025, leveraging AI is no longer optional—it's a game-changer.In this episode of The Happy Hustle Podcast, I'm pulling back the curtain on some of the most effective AI strategies we discussed at the Montana Mastermind Epic Skiing Adventure. So, let's break it down. Here are eight tactical ways to leverage AI right now to increase efficiency, boost productivity, and ultimately make more money while creating time, financial, and creative freedom.Create Content Faster Than EverContent is king, and AI is the ultimate power-up!With tools like ChatGPT, Jasper, Opus Clip, Canva AI, and Claude, you can:Write emails, blogs, and social media posts in your own voice.Repurpose long-form content into bite-sized social clips effortlessly.Use AI-powered Canva to create stunning visuals without design skills.Automate Lead Generation & QualificationAI can help you build a lead pipeline on autopilot!With tools like Clay.com, Instantly.ai, and Surfer SEO, you can:Scrape leads and enrich data automatically.Personalize outreach with AI-driven messaging.Optimize inbound traffic with AI-powered SEO tools.AI-Powered Podcast & Video ScriptingEver wish you had a content-writing assistant? AI's got your back!With Castmagic, ChatGPT, and Opus Clip, you can:Auto-generate scripts, outlines, and engaging questions.Pull out timestamps, quotes, and key takeaways.Repurpose one podcast episode into multiple short-form videos.Hyper-Personalized Marketing at ScaleGeneric marketing is dead—AI makes it personal.With Persado, ConvertKit AI, and ManyChat, you can:Create AI-driven email sequences tailored to individual behaviors.A/B test emotional triggers, tones, and CTAs for max engagement.Automate the perfect send time for higher open rates.AI-Assisted Sales Calls for Higher ConversionsWhat if you had a personal sales coach in your ear? AI makes it happen!With Attention.ai, Fireflies.ai, and Lavender, you can:Get live objection-handling prompts during sales calls.Have AI summarize calls and pull action items automatically.Optimize sales emails with AI-driven copy suggestions.Launch Digital Products on AutopilotTurn your knowledge into income—fast!With Koala.sh, Notion AI, and Gemini AI, you can:Generate eBooks, courses, and templates in a fraction of the time.Structure content with AI-driven organization and research tools.Build passive income streams while you sleep.24/7 AI-Powered Customer Service & ChatbotsNever let a customer slip through the cracks again!With Intercom AI, ManyChat, and Chatbase.co, you can:Set up AI chatbots to handle FAQs, bookings, and support.Automate DM responses on Instagram, Facebook, and WhatsApp.Solve 80% of customer issues without lifting a finger.AI-Driven Market Research & Smart Decision MakingData-driven decisions = business success!With ChatGPT Advanced Data, Perplexity AI, and TrendSpider, you can:Analyze market trends and customer behaviors instantly.Pull competitive insights and industry reports in real time.Make informed strategic decisions backed by AI-powered analytics.Let's face it—if you're not using AI, you're already behind. It's like refusing to use a calculator back in grade school—why make things harder than they need to be?AI isn't replacing entrepreneurs—it's enhancing them. It's here to help you work smarter, not harder, so you can focus on what really matters: building your brand, making an impact, and living life on your terms.And if you want to dive deeper into these strategies and get exclusive behind-the-scenes insights, make sure to check out the full episode.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

In this quick episode, I'm coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.Here's what I cover in this behind-the-scenes check-in:✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31! ✅ Powerful insights from our new Backstage Pass coaching group, where we're diving into boundaries and protecting your peace ✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!) ✅ A preview of what's coming in April — it's all about video and YouTube inside the Academy!Whether you're riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity.

Support Good Morning Gwinnett $5.99 A Month https://www.spreaker.com/podcast/good-morning-gwinnett-podcast--3262933/support________________________________________In this episode, we explore the best AI tools to create engaging content for your local newsletter. From AI-powered writing assistants like ChatGPT and Jasper to design tools like Canva AI, we cover how these innovations can streamline content creation, boost engagement, and automate marketing. Local newsletters are essential for community connection, providing valuable updates, business promotions, and event coverage. Tune in to learn how AI can make your newsletter more impactful and effortless!

Send us a textCaleb & Zach dive into some 2024 tech-focused news stories that church creatives and media professionals should be aware of. From the DJI Drone bill and YouTube copyright to Meta VR and the price increase of Canva, the guys cover a handful of topics whose outcomes could have a lasting impact on church tech and media production.Join the Blackbar Discord to keep the conversation going:http://discord.blk.bar/

In this episode of Digital Learning Today, Jeffrey Bradbury and Diane Manser discuss the various ways that Canva can be used in the classroom. They talk about the updates and features of Canva, as well as the ease of use for both teachers and students. They highlight the importance of building relationships with students and using Canva to create visually appealing presentations and handouts. They also discuss the use of Canva for creating business cards, email signatures, and social media graphics. The episode concludes with a preview of upcoming episodes and a discussion of the Canva AI features. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today! Digital Learning Tip of the Week Tip # Save time each week by utilizing Canva Templates! By creating templates, you can repurpose Teacher meet/introduction Student presentations Scientific Method Timelines of facts/historical information Characterization Group or jigsaw learning To get our weekly Instructional Coaching Tips sent right to your inbox, please subscribe to our weekly newsletter. In This Episode … How to Use Canva in the Classroom Classroom Handouts Google Classroom and Teacher Website Graphics Intro / Exit Tickets Create a presentation slide on the topic of the day Business Cards Email Signature Graphics Theme analysis and identification About a character | Poster/Infographic creation Timeline of events within a story or history lesson Charts & Graphs, Tables = AWESOME Graphic Organizers Build your own website with Canva! Canva Updates for the New School Year Canva Create 2024 Update Streamline Design Customized Workspace Canva Courses Easily Match Styles, Colors, Fonts, etc Magic Design, Magic Resize Magic Resize Canva AI Canva Docs Free AI Art Generator Canva Video Projects Free Online AI Image Generator Conversation Takeaways Canva is a versatile tool that can be used in various ways in the classroom Building relationships with students is important and Canva can be used to create visually appealing presentations and handouts Canva can be used to create business cards, email signatures, and social media graphics Canva AI features offer new possibilities for creating and collaborating on documents Upcoming episodes will cover topics such as building relationships and using Canva for genius hour projects Chapters 00:00 Introduction and Welcome to the New School Year 02:01 Building Relationships with Students 03:55 Teaching as an...

In this episode of the Digital Learning Today Podcast, Jeff welcomes Dr. Ryan Read on the show to discuss Prompt Engineering and how we can support our teachers and students in the classroom while discussing Artificial Intelligence. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today! In This Episode … What is Prompt Designing? How to determine your AI Program for the job you need to work on Microsoft CoPilot Google Gemini Magic School AI Difft How to Write a Prompt Persona: Identify your role Aim: State your objective Recipients: Specify the audience Theme: Describe the style, tone, and any related parameters Structure: Note the desired format of the output How to support students in learning how to use AI as a tool and not a cheating device Conversation Takeaways Different AI tools have different features and philosophies, so it's important to explore and find the ones that work best for your needs. When writing AI prompts, consider the persona (your role), aim (objective), and recipients (audience) to create effective prompts. Piecemeal prompts can be more tailored to specific students or situations, while including all information in the first prompt can provide a comprehensive starting point. Understanding your audience and their needs is crucial in creating successful AI prompts. AI is a powerful tool, but it cannot predict the future, understand emotions, or provide a straight answer to every situation. Artificial intelligence (AI) can be used as a tool to enhance student learning and create engaging and interactive learning experiences. AI prompt engineering is a method of using AI to generate prompts and content for educational purposes. It is important to teach students how to use AI effectively and responsibly, and to understand its limitations. AI can be used to automate certain tasks, such as generating quizzes or summarizing information, but it is not a substitute for critical thinking and creativity. Educators should embrace and leverage AI in the classroom to enhance teaching and learning. Chapters 00:00 Introduction and Recap of ISTE Conference 02:26 Exploring AI Tools: Microsoft Co-pilot, Google Gemini, Magic School AI, Diffed, Canva AI 11:40 Understanding the Limitations of AI 25:18 Debate: Including All Information in the First Prompt vs. Piecemealing 25:47 The Role of AI as a Tool in Education 31:17 Teaching Students to Use AI Effectively 36:22 The Purpose of AI in Education Follow Our Podcast And Subscribe View All Episodes Apple Podcasts Spotify Follow Our Host Jeff Bradbury | @JeffBradbury TeacherCast | @TeacherCast About our Guest: Ryan Read

When AI first came on the scene in a big way, there was a lot of panic. In the world of education, there were (and still are!) concerns about how it could make cheating easier for students. However, we all know it's here to stay and we've learned that there are lots of positive ways that AI is changing the classroom.Today we're sharing four ways that you can use AI for good in the ELA classroom. It's really exciting to think about all the ways AI can be used to better engage students, have some fun, and be creative. Instead of avoiding these tools, let's embrace them and leverage them to empower our students!We hope this episode gives you some ideas for new ways to use AI in your secondary classroom! Do you have a favorite way to use AI? Let us know on Instagram @bravenewteaching.com!Resources:Free 30-day Audible trialJoin Happy Hour!Canva AI image resultsRiffusion: Amanda's BNT SampleChatGPTRiffusionCharacter.aiCurriculum RehabConnect with us on Instagram @bravenewteachingFollow Marie on Instagram: @thecaffeinatedclassFollow Amanda on Instagram: @mudandinkteachingLet us know what you think! Leave a review on Apple Podcasts.SHOW NOTES: https://www.bravenewteaching.com/home/episode189Sign up for the FREE Down With the Reading Quiz Masterclass: https://shop.bravenewteaching.com/masterclassSupport the show

Join us on a journey as our special guest, Ritu Java, takes us from her beginnings in India to her experiences in Japan, ultimately transforming her into a data-driven entrepreneur. With a unique perspective on the blend of culture and commerce, Ritu shares insights on how she leveraged her expertise in data and analytics to excel in Amazon PPC strategies. You'll also hear her intriguing tales of running an Etsy store from Japan and overcoming the complexities of helping Amazon sellers worldwide. The conversation doesn't stop there. Discover how AI has become a game-changer in running Amazon PPC campaigns as we discuss our personal experiences combining AI with other data sources to optimize campaigns. Listen as we unveil the advantages of using chat GPT for keyword research and translation over traditional methods like Google Translate. This episode offers a unique perspective on integrating AI into workflows and SOPs, driving efficient and effective results. We also underscore the value of incorporating AI into Amazon PPC strategies for successful product launches and campaign management.   To cap off this enlightening conversation, we tackle the future of Amazon selling and the role AI plays in it. From generating keywords for Amazon searches to creating images for sponsored brand ads, we unravel how chat GPT and mid-journey can elevate your selling game. Don't miss out on our tips for creating effective lifestyle photos and the significance of close-up product images. We also shed light on the evolution of Search Query Performance on Amazon and share our strategies for effectively managing and analyzing data. In episode 515 of the Serious Sellers Podcast, Bradley and Ritu discuss: 00:00 - AI Power for E-commerce Sellers 07:54 - Utilizing AI for Amazon Sellers' Success  09:05 - AI in PPC Strategy With Chat GPT 20:52 - Search Term Modifiers and Word Order  23:04 - Enhancing Amazon Ads With AI 31:24 - Generating Posts Using Canva and Amazon  32:19 - Utilizing Search Group Performance Data 33:47 - Optimizing Data Strategy for Efficient Analysis  41:23 - Convert Snapshot Data to Time Series ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got a first time guest who I think is probably top five in the world these days as far as actionable Amazon strategies, and she's going to give us an absolutely value-packed episode full of tips on generative AI, PPC and more. How cool is that? Pretty cool, I think. How can you get more buyers to leave you Amazon product reviews? By following up with them in a way that's compliant with Amazon terms of service? Bradley Sutton: You can use Helium 10 Follow-Up in order to automatically send out Amazon's request, a review emails, to any customers you want. Not just that, but you can specify when they get the message and even filter out people that you don't want to get that message, such as people who have asked for refunds or maybe ones that you gave discounts to. For more information, visit h10.me forward slash follow-up. You can sign up for a free account or you can sign up for a platinum plan and get 10% off for life by using the discount code SSP10. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We've got a special guest today Ritu. So, first of all, we're going to get into your backstory about how we can even talk in Japanese, because that's something that's crazy. Were you born in Japan or were you born? Ritu: I was born in India, but I lived in Japan for 17 years. Bradley Sutton: So from what age? Ritu: You want to know how old I am. Bradley Sutton: No, no, no. From what age were you living in Japan? Ritu: Mid-20s. Yeah, so mid-20s. Bradley Sutton: Also was, so you didn't go to school in Japan. Ritu: No, I didn't. I went there as an adult. I was working at a company and I take company 17 years. Bradley Sutton: Yes, that means you had to have gone there when you were a child. Then because you can't be over 25 years old. So I don't know what's going on here. Ritu: That is very cute. Bradley Sutton: I was all the reason. I was asking if you grew up because I wore this shirt today. Do you recognize this character here?  What is this? Ritu: Yes Doraemon. Yes, I grew up with Doraemon when I was a little over there, that's awesome. Bradley Sutton: Yes, I grew up with Doraemon when I was a little over there, that's awesome. I know a little bit about you, but I for some reason had this idea that you actually grew up in Japan and that was why you were so fluent in language. Once you go as an adult, it's a little bit harder, unless you really immerse yourself in the culture. Ritu: I did. I really immersed myself in the culture. I went there just for a year, honestly, and ended up staying 17. It's so crazy how that place had such a big impact on me. It was such a stark contrast to where I grew up, which was India. Bradley Sutton: Whereabouts in India. Ritu: In Delhi, the capital city of chaos that's how I describe it from chaotic to super orderly. You can imagine what a difference, that is A stark difference from the world I knew. I was just drawn to the calm and the orderliness of that place. How things were punctual, everything happened as expected, there were no surprises, everything was planned in so much detail, which I kind of liked. I think where I'm at right now is a nice middle ground, because I think I like the chaos. It has energy. It has a certain type of progressive energy that all of us need, especially as entrepreneurs. We need that energy to be able to kind of keep moving forward. But then I also like the organizational skills that I picked up while I was in Japan, because you need that to have good execution. I think best of both worlds is what I'm trying to be at right now, trying to draw from both my cultures. Bradley Sutton: Then did you go to university in India. Ritu: I did. I'm an engineer. I did my electronics engineering from India. I went back to school much later in life. I went back to school in the US and I did a course in data science, which is why I'm very attracted to PPC and data and data analytics and that sort of stuff. Bradley Sutton: When you graduated with the electrical engineering degree, did you start working in India, or is that when you went to Japan? Ritu: Yeah, I started working right away and I started working in India and I worked for an IT company and it was a pretty long stint there as well, like I was very interested in technology right from the start and it kind of aligned with my life's goals and stuff like that. At the time. I mean, little did I know that I would completely switch at a certain point. When I was in Japan I worked for not only the company that I was in India, I kind of went to their Japan office and I started helping them out. But then later on I switched to a more technical role at a school, at a high school, American school in Japan, and then I had my kid and took a break from work and then I kind of dealt in a little bit of entrepreneurship. I started running my own business. I had an Etsy store. Yes, in Japan, while I was in Japan, I started my Etsy business selling jewelry. It was like kind of one of a kind jewelry and I realized that, gosh, it's not enough just to create a listing and people are not going to flock to that listing. So I had to teach myself a whole lot of stuff like marketing advertising. So I learned Facebook ads, Google Ads, blogging, YouTube, all of that stuff. Bradley Sutton: So Etsy in the United States, or is there an Etsy in Japan? Ritu: No, there's an Etsy in the United States, but I was selling on the US market from Japan. So I was producing my stuff there, but I was shipping it worldwide wherever there were shoppers. But shipping costs are exorbitant. Sending stuff from Japan it's very expensive. Yeah, so mostly was attracted to the data side of things. Yes, I have both left and right brains, because the creative side was just all my creations, the jewelry that I made. But then I needed the data science side of things to kind of round things off and make money out of my business, because everything we do here is based on data and I know he's intended the data company. So is PPC Ninja. We might think that we're in the business of selling goods, but actually we're in the business of leveraging data. So that's why it was so important for me to get that knowledge and make sure that I'm kind of ready to go with my own endeavors. Bradley Sutton: Now. So, Etsy was kind of like your first online marketplace. Now, did you ever end up selling on Amazon or did you go straight into software and consulting etc. Ritu: Yeah, so I've never sold on Amazon, but I've helped businesses sell on Amazon. So it's basically the data side of things. So, I only sold on Etsy. I sold on my own website for a bit, but then I have never sold on Amazon myself. But PPC is where I'm focused on. Bradley Sutton: Okay, cool. Now you talked about having an analytical mind, and that's kind of like what you're known for. When you've spoken at events like Billion Dollar Seller Summit and others is especially in the last couple of years, you're one of the go-to people as far as AI and things like that, now me, I'm a little bit behind. I use even on this podcast, we use AI to generate title options and transcripts and things like that, but I would say I'm not one of those full force ahead like, hey, ai is going to replace hours and hours of work. I haven't really adopted it to that effect. So, the typical Amazon seller what are some things that you don't have to be a seven, eight, nine figure seller but just like any Amazon seller if they have not started utilizing AI to help them in their operations or business? What are? Let's take it to that spectrum first. What are some things that you think that any Amazon seller could benefit by utilizing AI? Ritu: Yeah, there's so much. Actually, the magic happens when you start combining things. So AI by itself may not be the be all and all of things, because it's not going to operate in a silo. You've got to combine it with other pieces of data that you have access to. For example, just this morning I was preparing for a new product launch for one of our clients and I'd got all my data from Helium 10. I was at the stage where I have to come up with some keywords for broad match campaigns. I wanted to make sure that all the right keywords are in there, not just the long tail ones with high search volume, but I wanted to make sure that I'm capturing all the seed combinations of important words that make sense. So what I did was I exported the Helium 10 cerebral analysis and I fed it to chat GPT and asked it to come up with two words and three word combinations of seed keywords that would perfectly describe this product. Now what I'm going to do next with that is basically convert that into broad match modifiers, which basically means you add a plus sign in front of all the seeds and then I'm going to create campaigns with it. So that's something that I do at every launch. I generally don't skip that step. It's an important one for me. So, in addition to all the long tail keywords, I will come up with enough seed words that will run at a slightly lower bid but will be like a discovery campaign for me through the broad match modifier channel. So that's kind of one thing that I do. Ritu: Then, like yesterday, I was doing another one for another client, where we have a list of keywords that we discovered from the search query performance report, which is kind of this new, very valuable piece of data that Amazon is giving us these days. So from there I was able to come up with a structure for sponsored brand headline ads and I didn't have to do the work. I just fed that entire list to chat GPT and said, hey, organize this into groups of very related words and then give me a headline ad which is less than 50 characters, because that's the amount Amazon will give us. And then it did that for me. I also gave it one other important instruction, which is to make sure that one of the keywords or a very close variant of that keyword in the group must be included in the title, and that's basically my way of saying, hey, I want this to be a lower funnel ad, not a generic kind of upper funnel ad, because my sponsored brand ads tend to be more focused on ROAS rather than brand discovery and brand awareness. So those are some of the ways that I'm using it almost on a daily basis. I had switched to chat GPT plus a long time ago. I've been paying for it and it's totally worth it. Bradley Sutton: So there's how much is it for somebody to subscribe to? Ritu: that it's about $20 a month. It's not much at all, yeah, it's just $20. And what it gives you is all the beta features, all the new stuff. So right now you can actually upload files very easily. You can upload any kind of file to almost any kind of file to chat GPT and then ask it to analyze, analyze the file and then you can ask it a bunch of questions. So it's just made life so much easier. And I mean I think sky is the limit with what you can do with AI. It's like I always, always feel like I'm not using it enough, even though I'm using it probably quite a bit more than a lot of people, but I still feel cautioned to use it more. Bradley Sutton: Okay, interesting, interesting. So there's some of the ways that you can use it in PPC. Now I remember you presented something. I've seen you speak, you know, various times, but I don't remember which event, this or what it was. That might have been a billion dollars, but where were you doing? You were doing like translation, using like Helium 10 because, like you were doing research, you weren't translating the English keywords. That's obviously a big mistake that some sellers make. Hey, I've got my Amazon USA listing, let me just translate it. Or let me just translate the keywords. No, you need to do the research in that marketplace. So you switch Helium 10 to Amazon Germany, for example, but if you're not a German speaker, you just see all this Deutsch keywords and you don't really know what it means. Or so they're doing it in Amazon Japan and they don't speak Japanese like you, so they might not know. So what's your? I'm not sure if it was AI or just something in Google you were doing to kind of like make that process a little bit easier. Ritu: Yeah. So what we've done is we have integrated chat GPD right into Google Sheets, and we had to write a little bit of code for that. But once we did that, what's happened is that we have these ready to go sheets where we simply change the prompt and add a bunch of keywords and then it will just translate into whatever language, right? So? And I've noticed that any translation done by chat GPD is way better than Google Translate and I've tested it, especially in Japanese, because I can read it. I know that the quality is much better. Ritu: Just to give you an example chat GPD will use the right combinations of Kanji and Hiragana, whereas Google Translate will not. It just doesn't do a great job. And if I tell chat GPD to give me a translation in all four different scripts, that's, kanji as well as Hiragana, Katakana and the Roma G, it will give all those to me. It's a no-brainer to use chat GPD for that sort of thing rather than Google Translate and then other languages as well. Like we're just onboarding this client that has four markets and we have no speakers of those languages on our team. But with chat GPD, we can simply include that into our SOPs, into our workflows and just use those sheets to kind of get the final product out. So it's really great the combination of Helium 10 and chat GPD workflows. They work really well for us. Bradley Sutton: Okay, cool. Now going back a little bit, just remember you were talking about broad match modifiers. There might be people out there who don't know what that means. Can you explain that a little bit? Ritu: Yeah, yeah. So a broad match modifier is a type of broad match, so when you're setting your add up, it'll still be a broad match. However, by simply adding a plus sign before every part of the keyword which means if it's a two word keyword, then both the parts will have a plus sign in front of them what you're gonna ensure is that the buyer search must include those words in exactly that format in order for that match to happen. So this eliminates any kind of kind of synonyms or related words that Amazon might try to kind of connect to, which you don't think need to be there. So at this point, amazon is even replacing exact matches with weird sort of words that it thinks are similar. So we don't want that, because we've done all of the research to find out which exact version of that keyword is giving us the highest search volume, so we wanna stick to it. Ritu: In order to make that happen, we're actually finding ourselves doing more and more work with broad match modifiers, because all the other match types are being weird anymore. Like exact matches are not behaving like exact matches. Same thing with phrase match and broad match anyway, always was a bit too broad and it was always kind of giving you all kinds of weird matches for sponsored brands, but then it started doing the same thing for sponsored products as well, and that makes it a little challenging. It can be wasteful. So yeah, broad match modifiers is a great way of making sure that your matches are clean and that they don't bring in kind of extraneous, superfluous words that you shouldn't be targeting. Bradley Sutton: Do you use that 100% of the time when you have a broad campaign? Ritu: So you always have if it's a three word phrase. Bradley Sutton: You'll put the plus in between each of the. Ritu: Yes, 100% of the time. We've been doing it for the past two years and we actually future proved ourselves because we knew this was coming. It's kind of like Amazon always follows Google. So we knew this was coming because Google introduced broad match modifiers first. Now they've already sunset it. So I don't know where this is gonna end up for Amazon, because what I've heard and I don't wanna just speculate, but what I've heard people say is that Amazon might be moving toward a future where there aren't any match types. There's only a word, there's only a keyword, and then it figures out how to match it the best way. Now it's plausible, especially in this AI world. It's plausible that that might happen. But in the interim, I'm betting on broad match modifiers and exact match. Of course, can't do much about the fact that Amazon isn't treating exact matches the way they ought to be treated, but that's the best we have right now. Bradley Sutton: So what would the difference be between using broad, doing broad target with modifiers compared to phrase for the same, the same, you know, like coffin shelf, like. So if I do coffin plus shelf in broad or coffin shelf in phrase, what's the difference in the potential? You know showings of that keyword. Ritu: Yeah, no, I think the showings of that keyword might totally depend on the bids and they might also depend on relevancy. So it's very hard to predict which of the three match types are gonna win. You know that's been a struggle. I mean you can't really say if you put coffin, what was it? Again coffin shelf. Bradley Sutton: Yeah, coffin shelf. Ritu: Yeah, if you say coffin shelf broad coffin shelf phrase and say coffin shelf exact, what we would want it to do and what would be logical is that if I had a higher bid for exact match, then you know all the searches should come in match through exact match. But that's not always the case. You know, we've seen so much variability there. It also depends on which campaign, you know, starts out those keywords and then each campaign has its own story, its own history. Because let's say, you combine that keyword with a bunch of other keywords and let's say those other keywords got a majority of the early data points, like it started hitting some other words coffin longtail words Before it hit your coffin shelf word, then what happens is that this word starts getting starved of impressions, the other words start to take dominance and these words that get starved of impression give you the false impression that they're not working, whereas it's just a matter of how things started off, like what were the set of searches on that day, on that very moment that Amazon decided to match? Ritu: And then it's going to just take its cues from whatever little data it has in the beginning, because that's all it has to play off of, and then it just keeps giving more and more and more impressions to the early data points and everything else just gets ignored, you know. So it's like a game Like PPC is a game that you know you've got to be able, you've got to be willing to keep playing, trying different things, different ways, moving things, you know, trying it in a different match type, in a different campaign, restarting, stopping, all of that you know. Bradley Sutton: Okay now you know like, for example, if I just do you know, going to this same example, you know coffin shelf, no modifier and broad. You know, yeah, nowadays you know something crazy can come up with, like, you know, spooky decor.You know, potentially it could even come up not even including the word, but ones that are traditional, would be like, you know, coffin shelves for men, coffin shelves for women, but then also it could be coffin shaped shelf, like it could insert a word, or shelf shape like a coffin. You know, like changing the order, but if I put that modifier in there, does that force it, in your experience, to be only longer tail, like it's coffin shelf has to be in there as a phrase and then it's only putting words at the beginning or the end, or still. It could switch it up a little bit. Ritu: Yeah, it will switch it up. So coffin shelf could be shelf coffin even. As long as the word shelf and the word coffin both exist in the match, it will match. Yeah. Bradley Sutton: Okay, going back to Helium 10, now I was looking at, I did it. I still haven't seen your replay of your presentation you did for Helium 10 Elite a few months back. But I was looking at your slides and there was something that you were talking about magnet and seed keywords and just by looking at the slide I couldn't tell what the strategy was. So can you explain what are you doing? I'm not sure if this has to do with chat, gpt or, but just how are you using magnet in a unique way? Ritu: Yeah, so what I do is basically I start off my keyword research by looking at audiences, like who is the right target audience for a product, right? So that's my first step. Now the audience list will help me figure out what words these people use. So if it's a garlic press and let's say there's five different types of people, there could be just regular straight up chefs, there could be restaurant owners, there could be whatever. So there's like five or six different types of people who might use a garlic press. Ritu: Now I ask ChatGPT to tell me all the words that these audiences or avatars are likely to use when they search on Amazon. So I'm actually starting from a suggestion of a seed keyword. That's my starting point, and then I use those seed keywords that chat GPT generates to go and dump that into magnet. And then I use the expand option the second one, not the first one and that basically gives me all of the keywords and their search volumes, and that's what I need Basically. Ritu: I wanna kind of run it by search volume information to figure out if it is really a word that I should be going after. Now I don't always come up with those words, probably because the search volume is too low, in which case I don't need to worry about it, but I can still use that information as broad match modifiers to just generate some sort of discovery. So like, for example, eco-friendly. I don't know if there's any sort of garlic press that's eco-friendly, but let's say someone in that audience wants an eco-friendly garlic press made out of bamboo or whatever. I will still create broad match modifiers that have those important words in that combination so that I can at least start to do some keyword research through an ad rather than through existing search volume data. Bradley Sutton: Okay, cool, switching gears from keywords now to images. I know you've talked about mid-jurdy Canva. Have you played around at all with the new Amazon one that they made kind of for sponsored brands? And then, if so, what's your results? I've had very different, like some of it are absolutely terrible, but then I know that part of it's because I don't really know how to prompt them. I'm not very good at prompting, but what's your experience with the new Amazon AI image generator for sponsored brand ads? Ritu: Yeah, I mean it's not bad for someone who's really struggling with image creation in general, but it's not really usable for every case right? In some cases, it's gonna be hard to come up with the perfect background for your image. The other trouble I have with it is that the product image is too small on the canvas, and that's not how I like my sponsored brand headline ads Generally. This is a tip actually for our listeners when you create a sponsored brand lifestyle photo, the biggest mistake people make is that they fully capture the lifestyle setting in which that product is being used, but then the product itself is so tiny. That's a big mistake. That shouldn't be the way right. The way to do it is to have the product front and center. It has to be blown up right in the middle and then you could maybe suggest what the background is. You might just use suggestive creatives rather than have it in absolute terms. It's being used in the setting that it's being suggested, so for that reason I generally like to request for zoomed in, highly close up type of images so that we can have better conversion rates. Ritu: And there's a story that I just wanna share here real quick. We had one client with a dog product and the product was being used on a dog that was sitting in the lap of a woman on a sofa, and then there's a living room in the background so you can imagine the size of the product. It's like so small you can't see it right. So then what we said to this client was give us a zoomed in image. So then they zoomed right in, so all we see now is the pop and we see the product. Right. So it completely changed the metrics for that ad and then we started using that particular image for many other of their sponsored brand headline ads, and then the rest is history. Ritu: They really started growing after that. But the point is that close up images are more important than pretty images, right? So pretty images anyone can create pretty images. You wanna make them highly converting images and for that reason I might not use the Amazon's AI generated images right away, unless they become better, unless they can kind of keep the product as the hero it needs to be, front and center. Yeah, I'm trying to figure out any prompt that can help me get to that stage, but I'll keep testing. I'm not sure yet. Bradley Sutton: Yeah, so then what outside of Amazon? Then, like I said, I know you're using like mid journey, which is another one that's not too expensive it isn't like 10 bucks a month or something like that to use mid journey, or yeah. So then what if somebody is like all right, you told us what some basic stuff that people how chat GPT for 20 bucks a month can help Amazon sellers. What is something that Amazon sellers of any level can use mid journey for? That's kind of simple and definitely adds value. Ritu: Yeah, I think mid journey is definitely the leader and if you can learn to use it, there's nothing like it yet. But even straight up, chat GPT is now getting pretty good with images, so you can describe whatever you want and then it is connected to dolly in the back and then it generates those images and gives them back to you right in your chat GPT prompt, right. So if you have the paid version, then you can start testing that as well. Bradley Sutton: Okay, so let's say I've got all right, I've got a pretty nice image. You know, maybe it's a white background image or something of my product. Would the first thing I should do with experimenting with AI and mid-journey and things? Would it be making an infographic? Would it be trying to make a lifestyle? Like I remember in the early days of AI, like you could never put a human being in there because they would have like 17 fingers and just crazy faces and stuff like that. But like what should I do then? What kind of images? Or is it not really don't use it for your main images, but use it for, like, the sponsored brand and sponsor display, things like that? Ritu: Yeah, so okay, I think we need to think of images as layers, just like we think of layers in Photoshop. Right, there's layers like a background layer. So if you want just the ambience, the mood, the background, you generate that layer independent of anything else. That's one way of going about it. And then you layer in your product. You have your kind of no background product. Then you can always place it right in the middle, do those sorts of things. So it would probably be a two or three step process where you think of each layer separately, even the humans. You could bring humans in from a different source. You can get humans from there, you can get your backdrop from somewhere else and then you can get your product from your own product images and put them together. That would probably give you the best results. Ritu: But if you tried to have mid-journey to all of that, you might experience some failures there or some surprises with, like you said, 17 fingers and stuff. Now, mid-journey, the latest versions of it are getting better and better, so it's very human-like and it doesn't appear awkward. The facial expressions aren't awkward anymore, so that's good news, just means that we're going in the right direction. It's only gonna get better from here. So I would think of layering as one concept, and then, of course, where you wanna apply it is another thing infographics. I don't think chat, gp or even mid-journey would be good for infographic other than just generating the background for it, because text it still doesn't do a good job with text. You'll have to use some of your other tools for text. So again, it's layering, combining tools and coming up with the concept. So yeah, those are some of the ways in which you can use images. Ritu: Now posts is another interesting one. A lot of people are using mid-journey for generating posts, and that's a good way of generating lots of posts content, because Amazon doesn't allow you to repeat an image twice. So what you can do is you can have Dali or even Canva. I've used Canva AI, which is different from Canva normal. I can explain the difference, but anyway. So Canva AI can generate based on your description of what kind of backgrounds you want, and then you just slap in your photo your kind of hero image on top of it and there you have your posts. It takes barely any time to create like 20 different posts and most people don't realize this, but posts are free advertising. I would highly recommend generating posts on a regular basis and take advantage of it. Bradley Sutton: I've seen them more in search results lately too. Ritu: Posts. Exactly, it's one of those widgets that comes up. Bradley Sutton: That never happened, like six months ago or something. But, now it's right there on page one, so it's important to do, I agree. Ritu: Yeah. Bradley Sutton: All right. So earlier you talked about search group performance. I love search group performance. My self is just like it's stuff that three, four years ago we would have. I would have bet a million dollars that Amazon would never release this kind of data to the public, and Amazon definitely has come a long way. What are some other ways that you're using search group performance, analyzing the data that Amazon gives? Ritu: Yeah, so search group performance. Like you said, it's unbelievable that Amazon is actually sharing this information out, so it's really up to us to take advantage of it as soon as possible. Almost feel like time is of essence here, because everybody's going to have access Everybody has access to that information. But right now most people are in the state of overwhelm. They're like, oh, I have this great data, but I don't know what to do with it. So most people are stuck at that stage. Ritu: But if you want to take the next step, then I would suggest start downloading those reports right away, because these things also get lost. Amazon discontinues things that you think they're going to be giving us forever and forever. For example, the brand analytics data that used to be I don't know millions of rows has certainly been compressed to just 10,000, and so on. So I mean there's a loss there that cannot be replaced. So I would say, number one start downloading your at least your monthly data at the ASIN level and then stitching all that data together, and by stitching I mean maybe putting it into a data warehouse. We use BigQuery in order to bring data in, and the way to stitch it is by making sure that your reports have some extra columns like the date column has to be there Then you have to make sure that you have the brand name in it and you want to make sure that your market is in this, so that when you stitch all that information together, then you can use a single report like a looker studio to dip into the data warehouse and you can basically use switch filters to switch between your different markets. So if you plan your data strategy well, then you will be able to use it more efficiently than just using it in a throwaway style, which most people do. Ritu: Most people go download a report, they look at it, they stare at it and they're like, ok, whatever Done, and it's thrown away. You don't want that. You want a system. You need an ecosystem for managing your data so that you can look at those from time to time. You get a month over month review. You get a month over month trend. You can see if anything has lost its search volume over time. It's so easy to check that at a search term level. Once you have stitched all that information together and is available in maybe something like a looker studio, how about something that's good? Bradley Sutton: it's important to understand the you know, like how to get started and not just like, all right, let me. Let me just look at search career performance or this data, just, you know, in the UI on on Amazon. But then what's the next step? Now I've got everything in my data warehouse and stuff like, for example, me. One of the things I like to look at in search career performance is comparing the conversion rate by the keyword for for just the overall niche, compared to my own. You know my own conversion rate. But you know, I think that's probably one of the most no brainer things. What are some other maybe not so common things that you're looking at when, when you get all of that data into your, your data warehouse, and start you know, start looking up stuff? Ritu: Yeah. So one of the things that I find really interesting is the average price per search term. So this is you know, amazon gives you the average price and that, basically, is a good indication of whether that search term is going for cheaper products or is it going for slightly more expensive products. Just to give you an example, let's say you have the word lotion right Now. You have a $50 lotion by L'Oreal, maybe, and you have a $5 drugstore brand Same thing, selling lotion. But if you're going after, if you're looking at the search term lotion, whatever, daily lotion or whatever and if you see that the average price for that search term is going at $6, let's say that's the average price of the product being sold. That is telling me that, no matter what I do to compete on that, on that search term, it's going to be hard because I'm going to be competing with lots and lots of cheaper brands. So we actually have filters on our search terms or search query reports, so that we only look at those searches that are in the ballpark of our products price point. That basically eliminates a lot of the noise, because otherwise you might be led into thinking that gosh, this is a great keyword and then you spend lots of money on it and ends up being a high cost scenario. You don't want that. So you look at both of the things one that you mentioned, which is what we call strength, keyword strength, which is determined as a ratio of purchase share and impression share. If you can get that ratio to be above one, then that's a good keyword. That is strong, inherently strong, because you're winning more of the purchase share than you're winning of the market, which basically puts it in a good spot. Ritu: And then the second one would be the filter on price. The third filter I would put is search volume, because, again, we don't want noisy, insignificant terms to distract us. And I think the fourth filter I would put there is data sufficiency, like how many sales have you had for that keyword over that period of time? So yeah, those would be the four filters to kind of get everything else out. And then, yeah, I mean that would be our way of figuring out which search terms are good. Then the other use cases of that would be to stitch that data with your ad data. So when you stitch those two together you can find gaps in a systematic sort of way, not just like a one off, throw away kind of way, where it's always being merged and it's always coming together and you can always see these are the ones that I'm not advertising yet. And then, yeah, I think those were the two main ones. Ritu: The third, slightly more advanced one, is when you want to figure out if a search term is good for product A, product B, product C, product D off your catalog because they might be sharing those keywords. Then you can see relative strength across your different products and see where you want to channel your information. Now that comes with the caveat, and that caveat is that there's a very high halo sales ratio on Amazon, which means you might be directing traffic to one of your product variations and something else is actually getting picked up eventually. So you need to know all of the. You need to know all those pieces in order to make the right decision and essentially in terms of using your, your traffic source as a fire hose, literally, and saying, okay, I want to direct it to this product and not to this product. Unless you know what the halo sales are, you could be off. Bradley Sutton: Yeah. Yeah, well really great stuff. Now, before we get into your last strategy you know, maybe it could be a PPC strategy, since that's your specialty how can people reach out to you if they, you know? How can they find you on the interwebs if they want to? You know, get some help with some of the stuff that you've been talking about today. Ritu: Yeah, absolutely so. I'm on LinkedIn. I'm pretty active there, so just look up my full name, Ritu Java, and you should be able to find me there and just say hi and I'll be happy to help. Yeah, and other ways, you can just reach out to our website, ppcninja.com or anywhere else. You see me. Bradley Sutton: Awesome, awesome. Now we have some of we do on our show. We call it TST. That's the 30 second tip. So you know you've been giving us lots of great tips and strategies, but what's like a hard hitting one you can give us in 30 seconds or 60 seconds or less. I'm not going to cut you off, go ahead. Ritu: So I think that you know we're all sitting on tons and tons of data and we don't know how to use it. I would suggest start thinking of strategies to use your data by connecting them up. Every piece of data that we get from Amazon or other sources, whether it's keyword rank tracking or search volume data, or your ads data or organic data. Also, you know competitor data and stuff like that. It's in different locations, it's hiding behind wall gardens and stuff like that. Ritu: You want to figure out a system to bring it all together, and I would recommend using a data warehousing strategy to start bringing everything together so that you can start looking at it holistically. So I would recommend start to think of simple ways in which you can convert your snapshot data into time series. That that would be my advice, and time series is basically for people who don't understand that. It's basically assigning dates to all your downloads. If you're downloading a business report, make sure you add a column and put the date there so that that becomes a way of identifying when that event happened. When you're connecting so many pieces of data together. Bradley Sutton: Awesome, Awesome Well thank you very much. Thank you so much for your time. Ritu: Than you so much Bradley. Bradley Sutton: This was really awesome, awesome and we'll definitely be having you back on the show sometime next year to get your latest strategies. Ritu: Awesome, we'll look forward to that. Take care, Bradley, have a good one.