Podcasts about Caliber

In this insightful episode, Matt Sorensen sits down with Chris Loeffler, CEO of Caliber, to dissect the current state of the real estate market and why commercial real estate is presenting one of the best buying opportunities in over a decade. With over $2.9 billion in assets under management and development, Chris breaks down the macroeconomic and local market conditions creating value in distressed assets—especially in hotels, industrial, and multifamily sectors.They explore how real estate investors can reposition capital, the shift from the traditional 60/40 portfolio, and how individual investors—accredited or not—can participate in today's unique opportunities through direct deals or diversified funds. This is a must-listen for anyone managing a real estate portfolio, considering Opportunity Zones, or exploring how to use self-directed IRAs to tap into alternative investments. See the market chart Chris refers to at 03:22 — Download the Guide Here00:00:00 – Welcome to Main Street Business Podcast Intro to the episode with host Matt Sorensen and guest Chris Loeffler.00:05:46 – Why Commercial Real Estate Is At 2008 Pricing Market correction parallels to 2008 and why it's creating a rare buying window.00:11:44 – Commercial vs Residential: Sell Homes, Buy Commercial Strategic shift: Why residential might be peaking while commercial offers upside.00:19:15 – Office Buildings to Multifamily: Deep Discount Conversions Case study on converting distressed office properties into profitable multifamily.00:27:42 – Hotel Industry: Supply Shortage, High Demand Post-COVID hotel trends and why Caliber is building ground-up in key markets.00:34:08 – Investment Options: Direct Deals vs Fund Structures How investors can participate—accredited and non-accredited—with flexibility.00:42:44 – Distressed Asset Opportunities and Strategy Accessing off-market deals and why experienced operators have the edge.00:49:03 – Opportunity Zones Becoming Permanent Tax Code What's in the new tax bill and how OZs can be a powerful capital gains strategy.00:52:43 – Final Advice: Value and Cash Flow Focus Chris's core investment principle: buy below replacement cost and cash flow strong. Grab my FREE Ultimate Tax Strategy Guide HERE! Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute discovery call to explore the Main Street Tax Pro Certification. You don't want to miss this! Secure your tickets for the most significant business, tax & legal event of the year: Main Street 360 Looking to connect with a rock star law firm? KKOS is only a click away! Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!

NEW EPISODE! But uh…..WHAT HAPPENED TO 28 MONTHS? JUST JUMPED TO YEARS I SEE….*Links in bio - please check out our video episodes on Spotify and YouTubeOn an episode SO EPIC not even an exploding transformer-driven power outage could stop, the Boys welcome Rob from the UK gem of a podcast “Caliber 9 From Outer Space” to take on Danny Boyle's return to the rage zombie-genre busting/reinvention franchise with “28 Years Later”. A third sequel…18 years later…AND a planned trilogy? Will audiences eat this up like a rage infected zombie fresh from a hunger strike or will this wholly, unexpected, world building entry piece with lots of zombie full frontal, poignant moments, and the most WTF ending in recent history drive audiences to other summer fare with dragons, aliens on aliens, and race cars? PREPARE THE SKULL CLEANING BROTH AND RAGE OUT WITH WS+! For pluses: Rob introduces us to the handheld, retro game, nostalgia bait console - the Miyoo Mini Plus which like Cupcake is “small but powerful”; Mike gives a quickie take on the remake of “How to Train Your Dragon”.   TIMESTAMPS00:00 Teaser02:00 Intro 07:20 Below the Line: The Crew25:55 Above the Line: The Cast39:03 Spoiler Free Thoughts01:02:17 SPOILERS AHEAD01:28:22 Rob's Plus01:32:04 Mike's Plus01:36:19 Outro- - - - - - - - - -WE ARE WATCH SKIP PLUS! FOLLOW/LIKE/SUBSCRIBE/REVIEW/LOVEEmail us: WatchSkipPlus@gmail.comIG: https://www.instagram.com/watchskipplus/Facebook: https://www.facebook.com/watchskippluspodX: https://x.com/watchskipplusYouTube: www.youtube.com/@WatchSkipPlusDiscord: https://discord.gg/PGX4RRUe

Democrat PAC ad claims Republicans are coming for your Latina girlfriend, ICE protests come to Roblox, JD Vance trolls Bluesky and Jared Leto continues to be Jared Leto.0:00 - Beyond Parody8:29 - Sheath9:30 - Weather9:58 - Siri, Please Take My Life14:04 - Caliber15:15 - This F*ckin' Guy18:20 - Phetasy News19:33 - The Internet Is GloriousEnd Music - Sweetfire performed by Lightmaker Walk-Ins Welcome YouTube Channel https://www.youtube.com/@morebridgetphetasy ---------------------------------------------------------------------- Sign up to be an audience member for Real America - Bridget's new show on 2WAY - Wednesdays at 7pm ET/6pm CT https://2way.tv/bridgetzoom Buy tickets for Bridget's Ask Me Anything Comedy Show - June 24th at 7pm https://bit.ly/DF-AMAShow ---------------------------------------------------------------------- Thanks to our sponsors Sheath & Caliber - Check out Sheath's ingenious dual pouch system and order yours at https://bit.ly/df-sheath and save 20% with the code DUMPSTER - Transform your fitness with science based training. Sign up for Caliber and get $100 off your first 3 months - https://caliberstrong.com/dumpster OR get the app for free at https://caliber.app.link/phetasy ---------------------------------------------------------------------- We just want to make you laugh while the world burns. We produce media content, essays, and merchandise such as t-shirts and greeting cards that make burgers out of your sacred cows and tell you not to take yourself so damn seriously. Buy PHETASY MERCH here: https://www.bridgetphetasy.com/ For more content, including the unedited version of Dumpster Fire, BTS content, writing, photos, livestreams and a kick-ass community, subscribe at https://phetasy.com/ Twitter - https://twitter.com/BridgetPhetasy Instagram - https://www.instagram.com/bridgetphetasy/ Podcast - Walk-Ins Welcome with Bridget Phetasy https://itunes.apple.com/us/podcast/walk-ins-welcome/id1437447846 https://open.spotify.com/show/7jbRU0qOjbxZJf9d49AHEh https://play.google.com/music/listen?u=0#/ps/I3gqggwe23u6mnsdgqynu447wva 

With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests.But according to Ji Heon Kim, Valnet's head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves.Maybe a “mass scale” of users wouldn't sign up for their websites, but perhaps 10% would. And, as Kim puts it, that “10% would still be valuable, and we can do a lot with that 10%.”“We created more value to [those] users, more exclusive content and high-quality content,” Kim says. “All of that became an initiative on the content side for us to deliver a premium model and give users an incentive to sign up.”Kim further talked with The Current Podcast about balancing advertiser value, user experience and performance, which he says are “always affecting each other.” Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to The Current Podcast. Today we're talking to one of the biggest digital publishers. You might not know by name, but you've definitely read their stuff. I'm talking about Net. The company behind Screen Rant, the Gamer, Kaleida make use of, and a bunch of other sites that rack up hundreds of millions of sessions every month. Joining me today is Ji Kim Valnet's, head of monetization. Ji'S been leading the charge on everything from supply path optimization to first party data to figuring out how to drive real revenue without compromising the reader experience. We'll get into some of the big shifts they've made in their tech stack and how they're bringing newly acquired brands like Polygon into their ecosystem and what other publishers can learn from their approach.Ji Kim (00:52):At Valnet, I'd like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset. I've been at NET for 10 years and we've grown tremendously. We've went through a lot ups and downs, but even as we grow, we like to think that we're small and agile and the publications we range from automotive, gaming, technology, entertainment, but entertainment has always been our flagship, but we've been kind of branching outside of that and trying to expand more and more. And then we have some lifestyle brands as well as sports.Damian Fowler (01:35):Let's talk about a moment that changed the game for Net. Can you walk us through your, I guess we're going to talk about supply path optimization at first anyway, which is a hot topic around these parts and what work you did around supply path optimization, like cutting resellers and boosting direct inventory. Could you talk us through that a little?Ji Kim (01:57):It's an ongoing process. It's certainly, I think most people agree that SPO is not an easy thing to achieve. You can commit to it one shot, but that's much harder to do considering that there will be a revenue impact. So for us, we tried both ways. We took a few sites and we took the direct approach and we saw a pretty decent stability, and then some other sites did not, and then we have to kind of revert back to it. SPO, it was always a topic that was talked about but not well enforced. And tradedesk took a big initiative to push publishers towards it. And then we started working closely with Jounce Media as well, with Chris Kane started kind of talking through some of the ideas, how should we go about it? How do we retain the value and still achieve removing the resale alliance and keep our inventory as clean as possible?(02:51):But initially our outlook of SPO was about making our inventory as clean and transparent as possible. Net considers ourselves as a premium publisher and we want to make sure that the advertisers see that as well. So we were heading in that direction. But ultimately, I think the biggest challenge with SPO was it's impossible to do an AB test because you have one A TXT file and you can't test one setup with the resell alliance, one setup without. So that's been pretty challenging to understand where's the value going, where is it coming from? And even with the Resell Alliance, when you talk to the SSPs with Resell Alliance, they'll go, oh, these are PP deals. These are not just rebroadcasting and all this stuff. So trying to understand the granularity and all that details of what each resale align means was very difficult. But ultimately we know we have to go in that direction, but we know it's not going to happen overnight, so we're kind of just taking a step at a time.Damian Fowler (03:51):That's great. What would you say was the kind of catalyst or moment that sparked that shift?Ji Kim (03:57):We always talked about advertiser value. It is important to yield as much value as possible and get the performance that we need. We always think that advertiser value is important, and when we think about that, it's like you go through stages. You go, okay, viewability needs to be important. Let's get viewability up to above standard, above average, make sure our CTR is good, but it's high quality clicks. It's not just users just clicking on stuff. Then you go through the lines and eventually you get to SPOs. Make sure that advertisers know what inventory they're getting access to, what they're buying, and make sure that they're getting insights. The transparency is there. Then we've increased the value of our inventory.Damian Fowler (04:46):Yeah, I mean that's the key, right, obviously. And speaking of that, having made these changes, are you in a position to be able to see the kind of impact that they've had from a revenueJi Kim (04:58):Perspective? Honestly, I don't think I can everything, especially with these kinds of stuff, what I've learned is it doesn't change overnight. Let's say we remove all the reseller lines yesterday. Today, likely the performance is going to drop initially and maybe things recover over time, but there's so many moving parts that it's hard to associate the value towards SPO, and that's a lot of things that we do in this industry. But I think that's when we like to look at it as, you know what? Ultimately we are improving the quality of our inventory, so we will get rewarded at some point. And that's how you move forward. But with SPO, I think the other side is that it's not just about removing reseller lines. You also have to market yourself and tell the advertisers that, Hey, we have gone in this direction. We have removed the reseller lines. All of our inventory is direct. It's clean. And that part is also hard to do. We haven't spent a lot of time or resources into marketing ourselves, and that's why we talked about, people may not know net, but they know our brands. It's the same thing. It's like we are now making a big push to let people know who Val net is, and that's going to go in hand in hand with this stuff.Damian Fowler (06:21):In terms of that messaging around the surgery as it were you're doing on the supply path, does that land well with advertisers?Ji Kim (06:32):I think it's always positively looked at when you tell them, it's like everybody, it is never negative, but I don't know if actually if it's meaningful for them because at scale, they're buying at scale. So yeah, we're a big publisher, but they're also buying at multiple publishers. Maybe only small portion of their budgets come to us. So it's positive, but I don't know if it's all that meaningful to them. At least that's what I've felt.Damian Fowler (07:04):So in addition to the SPO, what other tweaks or changes are you as head of monetization looking at to basically bring in those ad dollars and keep readers satisfied, I suppose?Ji Kim (07:17):Yeah, so there's three things. So we looked at the advertiser value, but then there's the user experience and then the performance side. So always those three things, there's constantly affecting each other. Ad density is probably one of the biggest part of advertiser value and performance and user experience. So we are constantly trying to reduce our density, and we look at this metric impressions per session and request per session. So we look at that and injections our injections based on content length, a paragraph breaks and all that stuff. So we'll try to work with the content team to create optimal breaks. I'll have a little sit down session with the content team. The leads say, okay, this is how the admin injection works, and how you break out your content really does impact, because we won't break a paragraph in half to inject an ad. So there needs to be natural breaks for the ads to inject. So if you have massive paragraphs, we're going to have less ad injections, which is fine if the content works like that, but they also need to think about how all this stuff works.Damian Fowler (08:26):That's really interesting. I mean, I think that sweet spot between not being the Vegas strip, but also ads have to populate at the right time to have value.Ji Kim (08:35):For net, we've focused mostly on open market programmatic spend. We have a small direct initiative. This is something that we've been trying to grow, but when you don't have huge direct sales initiative and direct spend coming in, you kind of need the density because the CPMs that you get from open market is much lower. So we want to try to move away from that as much as possible. I don't think found that will ever be a publisher where we drive like 50% of the revenue from direct sales, but we want to grow it to maybe 15, 20%. And once we do that, we can yield higher CPMs, which allows us to reduce the density, which would be better for advertiser value, better for user experience, and we'll still get the performance that we need to kind of go forward.Damian Fowler (09:24):So it's a balance.Ji Kim (09:25):Yeah. Yeah. I think if we can drive higher CPMs, we would love to reduce density, but it's always the constant battle between the two of, okay, well we reduced density. Oh, we went too far. Okay, we got to bring it back a little bit.Damian Fowler (09:38):How difficult is it to kind of innovate in ad tech? This is a broader question, I guess given how fast things are changing, especially on the programmatic front,Ji Kim (09:47):It's been very, very difficult. Rapidly changing environment is definitely one of them, and you have to adapt quickly. For example, the video definition of having instream outstream, and then now there's a third definition of accompanying that stuff. When it happened, the enforcement happened quickly, so we had to adapt quickly, and that's difficult. But innovating is, I think, much more difficult than just adapting to the new policies and new rules. So many different ways to innovate pre, for example, you have the open source code, you build that, but there's so many customizations that you can do and even a single customization, you interpret how you should approach that topic and how you should build your tech. So you kind of have to talk to your developers and walk through. And our biggest challenge I would say was bridging the gap between developers and ad ops. I was like, because I am an ad ops guy, I understand programmatic landscape very well, but our developers do not. And I'm not a developer, I'm not a technical guy. Obviously through 10 years I've learned a lot of stuff, but still, if I needed to build something, I'm not going to be able to tell them exactly how to build it. So you need somebody in the middle that understands both sides,(11:03):And that was the most difficult part. And eventually we did find resources that they were able to bridge that gap and were able to build stuff. But ultimately, there's just so many different ways to build your product and you want to make sure that product that you build or tech stack that you build is going to keep that balance that you need between the user experience, the performance, and the density, everything that pertains to page speed as well. If you build it to be too slow, everything gets affected as well, and that's harder to tell. So yeah.Damian Fowler (11:37):So how have some of these technical changes influenced your broad and monetization philosophy?Ji Kim (11:43):Yeah, so I guess one of the things, if we talk about authentication, we talk about cookie deprecation and why authentication became so important to majority of the publishers. And I remember our thought process around authentication was pretty pessimistic, I would say. But eventually we said know what? We can create content or value for the users that's going to want them to sign up and want them to get authenticated. And we said we got to start somewhere. Ultimately, maybe we've become a little bit more realistic about what critical mass of a value would be if we're at, if we're expecting 50% of users will log in, that's not going to happen, but 10% is still very meaningful. So it was about our philosophy was changing, about our expectations changing and still understanding that 10% could be very valuable and we can do a lot with that 10%. So we created more value to the users are more exclusive content, high quality content, high quality videos. All of that stuff became an initiative on the content side for us to deliver the premium model and to give users the incentive to authenticate a sign up on.Damian Fowler (13:03):That's really interesting. I think one of the things that also I'm hearing is that you kind of have different audiences, but you're getting to understand your audiences. I mean, this strategy gives you more insight into who's coming.Ji Kim (13:15):Yeah. We also created what we call threads. They can talk about the article, talk about topics that we're discussing, and that really improved our engagement.Damian Fowler (13:30):As you look to the future, how do you think about, as it were, locking in some of these changes and this value that you see from this audience?Ji Kim (13:40):So I want to go back a little bit about innovating and how difficult it is. So I went through the stages of, okay, what am I focusing on to optimize to yield more value? And initially it was demand. Okay, we want to work with as many high quality as P as possible, but then you do work with all of them. There are going to be going to be one or two that come here and there, but generally speaking, they're not going to create incremental value. They'll just take a piece of pie that was taken by somebody else, not meaningful value. Then you work on ad tech innovation, all that stuff, and that we'll continuously work on that, but that also has lots of limitations, and you eventually reach a plateau point of say, you're not going to find a lot low hanging fruits. So now we come to premium inventory, which we need to learn our users, we need to learn who they are so we can offer these users to our advertisers to grow our PMP programmatic direct, as well as your conventional IO based direct deals that's going to yield as higher CPMs.Damian Fowler (14:53):Yeah, I mean, talk of premium inventories is characteristic of the moment we are in when it comes to programmatic sales for publishers.Ji Kim (15:02):Yeah.Damian Fowler (15:04):Let's draw back and look at the big picture and some of the kind of industry context. I guess think I'm correct in saying Valnet reach has more than 400 million sessions a month across its network. That's correct. And how do you think about that, that kind of scale when every property has its own audience profile and publishing rhythm?Ji Kim (15:30):Yeah, it's sometimes a bit overwhelming how much reach our sites have, but I always try to look at it as our advantage, and this is the opportunity that hasn't been tapped into, is that okay, we're 95% of our inventory is sold in the open market, and we have so much data that we could collect and leverage in order to drive higher value. And it's just looking at it, it's overwhelming, but you start to see the real value that hasn't been tapped into, and that's exciting, but it's also very, very difficult to manage all that information, manage that data, and use it properly. So yeah, I mean it excites me, but also I know how challenging it can be to create value through that. So we're taking one step at a time, even first party data collection. I wouldn't say we're crazy sophisticated, but we're keeping it a level that we know how to manage and understanding it well first and then starting to kind of grow a step-by-step.Damian Fowler (16:45):Yeah, I mean, I suppose the whole back and forth about third party cookies may have provided a spark. I know it lit a fire under the industry. Speaking of first party data, so that is a focus for you?Ji Kim (16:56):Yes, yes. But I believe when it was really a huge focus for the industry was when Google had first announced that they're going to deprecate third party cookies, and we had the initial moment of, oh, you know what? We also need to look into this, but we didn't want to panic. Our outlook was, I'm sure everybody went through the initial panic. We did too, but we didn't want to stay in that moment. And we said, okay, what's realistically going to happen for publishers like us? How much first party data can we collect and really sell because we don't have a huge direct sales initiative? And at that point we had none. And you can't grow direct sales overnight. It's a highly competitive environment, and you're entering that new market. You have to build relationships, you have to have crazy amount of salespeople that are constantly going out there representing balance inventory.(17:55):And we weren't set up for that, and we weren't willing to just fully invest everything into growing that at the time. So we said, well, maybe first party data isn't as important. Collecting first part data isn't as important as just understanding how to go about direct sales. So that's what we worked on. We've hired salespeople, we enter that space. I was very naive about how direct sales worked, and now we have a better understanding. We have good salespeople that understand our values as well. We don't want to just go out and sell anything and everything. We want to understand the creative types that we're also selling isn't going to impact user experience horribly and negatively. The high impact guys, the site scans when they're done, right, it's great user experience, but it could also go the other way. So we wanted to build a baseline first, and that's what we did the last few years. And now we can go after the first party data in a more sustainable way for us.Damian Fowler (18:56):Let's talk about your acquisition of Polygon from Vox Media. Speaking of inventory that expands the real estate, how does that property fit into what you're doing?Ji Kim (19:07):So Polygon, obviously, we go through a lot of due diligences. We look at different opportunities, and Polygon was an easy one to go through because we knew Polygon has great content, it has a great foundation of creating high quality content. But the difference was that Fox has a lot of direct sales. I can't remember the exact number, but it could have been 75%, 80% of their revenue was generated, direct sold inventory, and then 20% was open market. And for us, it would've been the other way around, flipped around even less. Maybe 95% open market, 5% directive. Initially when we acquired it would've been a hundred percent open market, but that's also why it excite us because it's a premium inventory that doesn't get seen in the open market. Open market buyers don't see the bid requests coming from that website as much. So we're super happy, but we knew this was a high quality inventory, high quality website, and we knew that there was a very small chance that it was going to go poorly.Damian Fowler (20:20):Interesting. When you buy a property like that, you're actually buying an audience to a certain extent.Ji Kim (20:25):Yeah, absolutely.Damian Fowler (20:27):Do you think about audiences as discreet to the publications or do you see crossover?Ji Kim (20:34):Crossover? Yeah, lots of crossover.Damian Fowler (20:37):Yeah. Alright. So I guess the big question here is for other publishers looking to upgrade this strategy that we're talking about, especially in this very complex environment, which is something you clearly understand very deeply, what's one piece of advice that you might offer?Ji Kim (20:54):I think you have to think about realistically what you should go after, what opportunities you should go after. So many things that come up right now, I think the big thing is curated media. And on our end, a lot of the SSPs and DSPs are doing the work for us. They going out and curating our inventory for us, and that's fine. But if you were to go after that and trying to grow it, but you don't really have the resources, it's easy to just kind of see everybody, what everyone else is doing, like, oh, I want a piece of that too, but it's not going to yield the value. Same value if you don't have the right resources in place if you're not focused on that opportunity. So my advice would be to understand which opportunities realistically are you able to get and have the right resources who are going to be passionate about that. Take accountability. That's huge, the accountability part. And that's not something you can just kind of force people. You have to believe that this person that's taking on this project can be really passionate and sink their teeth into it. If you got that, then go after those things. But it's too hard to go after every single opportunity there is. Even if seemingly it seems like a low hanging fruit. Nothing is really that simple in this industry.Damian Fowler (22:15):That's for sure. So finally, we're going to wrap this up with some what we call hot seat questions. So what's one thing you're obsessed with figuring out right now?Ji Kim (22:27):How to yield more value? No, no, no. I'll give a better answer than that right now. For me, it's how to grow direct sales sustainably and scale it in a way that we don't get too bloated. Because through acquisitions, one of the most valuable things that I get is insight. I get to see under the hood of a lot of publishers, small to medium to large, how they operate, what is their strategy and direct sales. I've learned some of the big publishers do it extremely well. It's a well-oiled machine, it's not bloated. They generate a ton of revenue, but some have a huge cost, and that's what we were afraid of. And right now it's very hard to do. So you need the right sales team, you need the right operational guys, you need account representation, you need reporting guide and all this stuff. And right now I am trying to find a way to scale it, but without having massive costs, just kind of take over and then expect this to yield value in the next year or two. I want that line to kind of grow together. And that's not an easy thing to do, obviously. And I'm looking for the right resources. I'm looking to build relationships with agencies with limited guys, just hustle through it and offer them our inventory, charm them, whatever it may take. But yeah, that's what I'm currently obsessed.Damian Fowler (24:01):Okay. What's still missing in the ad tech stack that you wish someone would build?Ji Kim (24:07):I don't know if this would fall under their ad tech stack, but I think we could really benefit from a bit more standardization around, it could be reporting and creatives. Maybe I'm speaking out of line because I'm on the inventory side, so I don't know everything that goes on the buy side and the creative side. But what I see is that there's so many different creatives that just either break the page, the creative's broken, it's too heavy, it slows down the page, and it's hard to target those and remove those. It can come through so many different channels. So if there is a bit more standardization around what kind of creatives are acceptable, I'm sure there is some or a standard already, but it needs to be honed in a bit more maybe.Damian Fowler (25:00):What's one thing advertisers misunderstand about monetizing Publish it inventory today?Ji Kim (25:08):So I thought about this and something that it's more of my frustration around advertisers perspective. I understand it, but a bit more frustration because it's hard to create context around it, which is brand safety. I understand the brand side. I advertise side on why they wouldn't want to associate their brand with certain content, but brand safety is police by keyword list and it's very restrictive. And some of the,Damian Fowler (25:37):It's one toolJi Kim (25:38):And it's like, okay, and we have gaming sites that will, a lot of gaming, natural will talk about shooting, but some of the game developers won't want to associate with those articles. And it's like, hang on, hang on. Now you bet you guys also have games that are first person shooter or whatnot. You don't want to associate with those type of articles. There's a bit of a mismatch, and I think it's just hard to manage that. So they go with a broader approach and I get it, but I think it's just there needs to be more about understanding the context of certain articles. And it's like the word shooting can be anything, everything. Right?Damian Fowler (26:22):Yeah, I like that. I've been hearing more about a shift from brand safety to brand suitability, which brings in the concept of context. What's something unexpected you've learned from reader data or behavior recently?Ji Kim (26:39):So I wouldn't say it's recent, but it's something that's surprises me how the smallest change that I, from my perspective is like, is that really going to do anything? But at our scale, the numbers changed so drastically. Recently we were playing around with the video size because our outstream unit will float once the user are scrolling and the size of that unit. Obviously we want to give advertiser value, so we want to make it as big as possible. But then user experience wise, it could be very bothersome because as they're trying to read, there's a video playing. So we want to keep mindful of that. And we're constantly testing the size of that unit and we decreased by 10% and 10%. While it's significant, if you look at the actual size of the unit to the naked eye, you really wouldn't be able to tell what the difference is. But the CTR of that video unit changed drastically. It was cut in half, actually. And that's the thing is like, okay, users are really sensitive to these things. And to me it's not, maybe I'm looking at it too often, but that's always, that boggles my mind and it always catches me by surprise when I see the numbers is like, wow, I did not expect that. I did not expect users to behave this way.Damian Fowler (28:00):That's amazing. The details really matter.Ji Kim (28:02):Yeah, Big time. Damian Fowler (28:03):And that's it for this edition of The Current Podcast. We'll be back next week. The Current Podcast is produced by Molten Hart. A theme is by Love and Caliber, and our associate producer is Sydney Cairns. And remember,Ji Kim (28:21):I like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset.Damian Fowler (28:34):I'm Damian, and we'll see you next time.

In this EPISODE I'm sharing on: Dating high caliber men Changes to actually get you married and not wasting your time How to date to meet and marry in a year Ready to date your husband in 90 days? Wife In Waiting opens on June 28 for applications Wife In Waiting - my 12 month Group Coaching Program that shows you how to date your husband in 90 days and commit to him in 6 months Opens on June 28 right after the MEET AND COMMIT TO YOUR HUSBAND IN 6 MONTHS WEBINAR Register here to attend: https://www.tolufalode.com/meet-your-husband

Quarter-bores like the 25-06 have spent their lives in the shadows of more popular cartridges. Cult followings of folks in the know have kept them alive — barely. Was not reaching their full potential the reason they never got to sit at the cool kid's table? Could spinning higher weight, higher BC bullets faster breathe new life into old classics — and birth new cartridges like the 25 Creedmoor? Are 25's the new sweet spot? Will they finally go to prom? Matt Pederson from Pederson Precision stops by to put a twist on several cartridges that might just be getting their due. As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation™ podcast by asking us on Instagram @vortexnationpodcast

Carl and Mike close out the show with their final thoughts on the Braves and discuss their conversation with Grant McAuley as Carl notes the one thing he disagrees with Grant on is the fact that the Braves are considered a championship caliber team, however they are underperforming and therefore, Brian Snitker's position should very well be in question.

I'll Get Over You - Loving Caliber

You do not need to be a gun expert to be a good or even a great hunter, but a little bit of knowledge goes a long way. On this episode I talk about the difference between caliber and cartridge as well as gauge. There may be many cartridges that use the same caliber but have very different levels of power and impact. Choosing the right catridge for your hunt can help you maximize effectiveness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ozempic puts Weight Watchers out of business. Kanye renounces antisemitism one week after the release of “Heil Hitler” track. Gingers are embraced by the Black community. 0:00 - Get Rekt, Big Pharma7:40 - Caliber8:56 - Weather9:25 - This F*ckin' Guy12:03 - Qualia12:50 - Dumpster Diving17:21 - Phetasy News17:59 - The Internet Is GloriousEnd Music - Sweetfire performed by Lightmaker Walk-Ins Welcome YouTube Channel https://www.youtube.com/@morebridgetphetasy ---------------------------------------------------------------------- Sign up to be an audience member for Real America - Bridget's new show on 2WAY - Wednesday 5/28 at 7pm ET/6pm CT https://bit.ly/DF-RealAmericaLink Buy tickets for Bridget's Ask Me Anything Comedy Show - June 8th at 7pm https://bit.ly/DF-AMAShow ---------------------------------------------------------------------- Thanks to our sponsors Caliber & Qualia - Transform your fitness with science based training. Sign up for Caliber and get $100 off your first 3 months - https://caliberstrong.com/dumpster - Resist aging at the cellular level, try Qualia Senolytic. Go to https://Qualialife.com/DUMPSTER for up to 50% off and use code DUMPSTER at checkout for an additional 15% off. ---------------------------------------------------------------------- We just want to make you laugh while the world burns. We produce media content, essays, and merchandise such as t-shirts and greeting cards that make burgers out of your sacred cows and tell you not to take yourself so damn seriously. Buy PHETASY MERCH here: https://www.bridgetphetasy.com/ For more content, including the unedited version of Dumpster Fire, BTS content, writing, photos, livestreams and a kick-ass community, subscribe at https://phetasy.com/ Twitter - https://twitter.com/BridgetPhetasy Instagram - https://www.instagram.com/bridgetphetasy/ Podcast - Walk-Ins Welcome with Bridget Phetasy https://itunes.apple.com/us/podcast/walk-ins-welcome/id1437447846 https://open.spotify.com/show/7jbRU0qOjbxZJf9d49AHEh https://play.google.com/music/listen?u=0#/ps/I3gqggwe23u6mnsdgqynu447wva

 DownloadWelcome to LOTC episode 428. This is LOTC presents Black Glove Mysteries and Mortis Vision. Unfortunately there will be no Mortis Vision this week but should return the next episode. Ian Irza and GregaMortis are looking at 1972 Caliber 9 from Director Fernando Di Leo for Black Glove. We hope you will enjoy this episode and if you haven't checked out Black Glove Mysteries on Youtube we would love if you would head over and watch us. The YouTube link is below.Grab your favorite snacks and beverages as you journey with us through the Land Of The Creeps.Movie Review1972 Caliber 9Ian : 10Greg : 9LINKS FOR DOUBLE DOUBLEGregaMortisFacebookTwitterLand Of The Creeps Group PageLand Of The Creeps Fan PageJay Of  The Dead's New Horror Movie PodcastYoutubeInstagramEmailLetterboxdTwisted Temptress LinkLetterboxdIAN IRZA LINKSBLOG SITEFACEBOOKTWITTERINSTAGRAMLETTERBOXDLOTC Hotline Number1-804-569-56821-804-569-LOTCLOTC Intro is provided by Andy Ussery, Below are links to his social mediaEmail:FacebookTwitterLespecial FacebookLespecial Website

Join Jordan Yeakley as he hosts David Choi and Conor Moore from USD.AI to discuss their innovative synthetic dollar backed by AI and DeepEnd hardware assets. Learn about USD.AI's unique approach to on-chain infrastructure financing.USD.AI: https://usd.ai

Do you want to join our Mastermind?https://chriswarnes.com/warrior-tribe-a-revolutionary-mastermind-for-ambitious-5-6-and-7-figure-entrepreneurs/Want to learn more about watches?email us at support@chriswarnes.comWe buy, sell, trade, consign, service, source and repair. Do you want to work with us on a timepiece? email us support@chriswarnes.comWe've had a wave of Rolex Day-Dates coming through the office lately... so it's only right we spotlight this heavy hitter: the Rolex Day-Date 40mm (ref. 228235) in Everose Gold with the iconic Olive Roman dial

John McAdams shares insights on the 6.5 vs 7mm PRC informed by real world data on obtained at the range, afield, and in ballistic gel in this podcast episode. John discusses the design characteristics, performance specifications, and pros and cons of each cartridge. Plus, he also shares some details on how different 6.5 PRC and 7mm PRC factory loads have performed on game afield. Sponsor: Join the Big Game Hunting Podcast tribe for the potential opportunity to have a future podcast guest answer one of your questions on the air along with access to all my bonus material at www.patreon.com/biggamehunter  Go to BigGameHuntingPodcast.com/ebook and sign up for my free e-book on the best hunting calibers at to receive the entertaining and informative emails I send out about hunting, firearms, and ballistics every weekday. In this episode of The Big Game Hunting Podcast, host John McAdams discusses the 6.5 PRC vs 7mm PRC. John conducts a deep dive on both cartridges, tackles complaints about the 7mm PRC falling short of advertised velocities, and compares how both rounds perform in several ballistic gel tests. John also shares a few hunting stories illustrating the terminal performance of various 6.5 and 7 PRC factory loads. John's takeaway? The 6.5 PRC offers some important benefits over the 7mm PRC and is a worthy consideration for those wanting a high performance short action hunting cartridge or even an all-around hunting cartridge. Please hit that "SUBSCRIBE" or "FOLLOW" button in your podcast app to receive future episodes automatically! Resources Actual 7mm PRC Velocity Exposed! - Episode referenced regarding 7mm PRC muzzle velocities Best 7mm PRC Ammo For Hunting – Factory ammo recommendations for the 7mm PRC Best 6.5 PRC Ammo For Hunting – Factory ammo recommendations for the 6.5 PRC Best Hunting Ear Protection For Sportsmen – Ear protection recommendations Best Rifle Scopes For Hunting – Rifle scope recommendations Best Hunting Rifle Slings – Rifle sling recommendations

0:00 - Intro Gamecat Meetup06:15 - Flat2VR GTA 6?07:50 - Midnight Walk Resolution Patch08:45 - Tips: Ghost of Tabor DLC version10:30 - PSVR2 Game Price Drops18:05 - Bloody Hell Hotel19:15 - Catana PSVR225:05 - Zero Caliber 1 & 233:15 - Ghost of Tabor Impressions52:02 - 4 Minute Challenge58:30 - Wrap up - Lets go Gamecat Meetup1:00:25 - Post Show Without Parole History

Gavin Newsom and Jen Psaki are liars or morons or both. The Dems have turned on Fetterman. Trump is out there Trumping and still talking about dolls. 0:00 - Parade of Morons 8:01 - Quest 9:15 - Weather 9:32 - Journavism 14:14 - Caliber 15:12 - Troll-In-Chief AGAIN 22:08 - Phetasy News 22:42 - The Internet Is Glorious End Music - Sweetfire performed by Lightmaker Walk-Ins Welcome YouTube Channel https://www.youtube.com/@morebridgetphetasy ---------------------------------------------------------------------- Sign up to be an audience member for Real America - Bridget's new show on 2WAY premiering in May https://bit.ly/DF-RealAmericaLink Buy tickets for Bridget's Ask Me Anything Comedy Show - May 8th 10pm https://bit.ly/DF-AMAShow ---------------------------------------------------------------------- Thanks to our sponsors Quest & Caliber - Prioritize your health and find answers to the multitude of health questions you may have at https://www.questhealth.com and use promo code FIRE get 25% off.- Transform your fitness with science based training. Sign up for Caliber and get $100 off your first 3 months - https://caliberstrong.com/dumpster ---------------------------------------------------------------------- We just want to make you laugh while the world burns. We produce media content, essays, and merchandise such as t-shirts and greeting cards that make burgers out of your sacred cows and tell you not to take yourself so damn seriously. Buy PHETASY MERCH here: https://www.bridgetphetasy.com/ For more content, including the unedited version of Dumpster Fire, BTS content, writing, photos, livestreams and a kick-ass community, subscribe at https://phetasy.com/ Twitter - https://twitter.com/BridgetPhetasy Instagram - https://www.instagram.com/bridgetphetasy/ Podcast - Walk-Ins Welcome with Bridget Phetasy https://itunes.apple.com/us/podcast/walk-ins-welcome/id1437447846 https://open.spotify.com/show/7jbRU0qOjbxZJf9d49AHEh https://play.google.com/music/listen?u=0#/ps/I3gqggwe23u6mnsdgqynu447wva

John McAdams shares insights on the 7mm PRC vs 7mm Remington Magnum informed by real world data on obtained at the range and field in this podcast episode. John discusses the design characteristics, performance specifications, and pros and cons of each cartridge. Plus, he also shares some details on how different 7mm PRC factory loads have performed on game afield. Sponsor: Join the Big Game Hunting Podcast tribe for the potential opportunity to have a future podcast guest answer one of your questions on the air along with access to all my bonus material at www.patreon.com/biggamehunter  Go to BigGameHuntingPodcast.com/ebook and sign up for my free e-book on the best hunting calibers at to receive the entertaining and informative emails I send out about hunting, firearms, and ballistics every weekday. In this episode of The Big Game Hunting Podcast, host John McAdams discusses the 7mm PRC vs 7mm Rem Mag. John conducts a deep dive on both cartridges, tackles complaints about the 7mm PRC falling short of advertised velocities, and even shares how hit probabilities at extended range change when switching between different loads for these cartridges. John also shares a few hunting stories accumulated in his quest to take game with as many 7mm PRC factory loads as possible. John's takeaway? The 7mm PRC is a refinement of the 7mm magnum concept that offers undeniable advantages over the 7mm Remington Magnum. However, the older 7mm Rem Mag is still a solid performer and holds its own surprisingly well against the newcomer. Please hit that "SUBSCRIBE" or "FOLLOW" button in your podcast app to receive future episodes automatically! Resources Episode 345: 7mm Cartridges-Your Ultimate Guide – Episode referenced in podcast Actual 7mm PRC Velocity Exposed! - Episode referenced regarding 7mm PRC muzzle velocities Best 7mm PRC Ammo For Hunting – Factory ammo recommendations for the 7mm PRC Best 7mm Rem Mag Ammo For Hunting – Factory ammo recommendations for the 7mm Remington Magnum Best Hunting Ear Protection For Sportsmen – Ear protection recommendations Best Rifle Scopes For Hunting – Rifle scope recommendations Best Hunting Rifle Slings – Rifle sling recommendations

Melanie Neal grew up on sailboats and has always lived the sailing and cruising life. She's been a yachtbroker for ten years and now owns Sunshine Cruising Yachts based in St. Augustine, Florida. I met Melanie years ago when I was looking for my first boat, and we've stayed in touch. We talk about boats Melanie likes, the Caliber 40 LRC, Island Packets, the Nicholson 31, the right size boat to singlehand, bolt-on keels, water intrusion around keel bolts, the steps involved in buying a boat, boat shows, common mistakes in boat buying, marinas, insurance, financing boats, maintenance, affects of Covid on the market, the market today, looking at boats, Melanie's dream boat, the benefits of a forgiving boat, moorings, The Bahamas, sharks, and more.  Photos and links are on the shownotes page Suppoert the show through Patreon

Have you ever wondered why there are so many .22 caliber rounds, or did you think a 22 is a 22 is a 22.  Well, they're not. There are at least a dozen 22 caliber rounds available, all for different purposes, and we'll dig into that today.Second, we are going to do a gear review on something that I have been carrying for a couple of months, and a new company we've found.Third, and we get new listeners and new preppers all the time. Someone, in the survey, suggested that we cover the basics of prepping from time to time, and it just so happens that we have a listener question about that. Mentioned In This Episode:1791 Gunleather.com (Use discount code PREP15)Practical Prepping CoursesWeekly Newsletter & Free PDFAsk Ralph PodcastFeatured ItemsDownload The Episode HereIf you find value in the podcast, would you be willing to give back a little?You can do that one of several ways.     Go to our support page               OR     By starting your Amazon shopping from our website? --->                CLICK HERE               (We earn from qualifying Amazon purchases)Contact us:Practical PreppingWebsiteOur Sponsors:Practical Prepping CoursesProLine Digital GroupWebsiteEmailPodcast music written and recorded by Krista LawleyWebsite design and hosting by ProLine Digital Group.Podcasts Copyright 2025, P3 Media Group, LLC, and Practical Prepping Podcast

Joseph von Benedikt shares some insights on the 300 Holland & Holland Magnum in this podcast interview, focusing on the history of the cartridge, its performance specifications, and some fascinating stories involving hunters using the cartridge on game ranging from deer up to Alaska brown bear. Sponsor: Join the Big Game Hunting Podcast Patreon community for the potential opportunity to have a future podcast guest answer one of your questions on the air along with access to all my bonus material at www.patreon.com/biggamehunter  Go to BigGameHuntingPodcast.com/ebook and sign up for my free e-book on the best hunting calibers at to receive the entertaining and informative emails I send out about hunting, firearms, and ballistics every weekday. In this episode of The Big Game Hunting Podcast, host John McAdams sits down with Joseph von Benedikt. Unlike past discussions with Joseph focusing on hunting specific animal species, this interview dives into the legendary 300 Holland & Holland Magnum. Joseph recalls how he fell in love with the cartridge, drawn by its pedigree, rich history, and association with sharp looking vintage rifles. He details a few instances of taking deer, African plains game, and elk with various .30 caliber bullets from the cartridge, to include one shocking instance of a bullet failure. Joseph's takeaway? The 300 H&H certainly isn't for everyone, but despite its age, the cartridge remains a solid performer for use on a wide spectrum of big game. Plus, it's the perfect round for those who appreciate vintage cartridges and rifles! Please hit that "SUBSCRIBE" or "FOLLOW" button in your podcast app to receive future episodes automatically! Resources Ep 96: Elk Hunting Bullets With Joseph von Benedikt – Previous interview with Joseph Ep 104: Elk Hunting Rifles With Joseph von Benedikt – Previous interview with Joseph Ep 130: Caribou Hunting In Alaska With Joseph von Benedikt – Previous interview with Joseph Ep 162: Moose Hunting 101 With Joseph von Benedikt – Previous interview with Joseph Ep 174: Bighorn Sheep Hunting With Joseph von Benedikt – Previous interview with Joseph Ep 315: Best Cartridge For Hunting Darn Near Anything With Joseph von Benedikt – Previous interview with Joseph 1) Joseph's Personal Instagram Page 2) Check Out The Backcountry Hunting Podcast on Apple Podcasts, Spotify, & YouTube

This week, John and Kailey sit down with Brian from Caliber Coffee to talk about how every cup supports American-made products and the Second Amendment. Caliber Coffee is more than great coffee, it's about putting “Freedom in Every Cup.” Brian shares what makes the brand different, how your purchases help protect your rights, and what's coming next with Reload Energy and Bull Barrel Jerky. Learn more: calibercoffeecompany.com

This week, John and Kailey sit down with Brian from Caliber Coffee to talk about how every cup supports American-made products and the Second Amendment. Caliber Coffee is more than great coffee, it's about putting “Freedom in Every Cup.”Brian shares what makes the brand different, how your purchases help protect your rights, and what's coming next with Reload Energy and Bull Barrel Jerky.Learn more: calibercoffeecompany.comAmmo² – The smarter way to stockpile ammo, one round at a time. Start your ammo savings today: https://ammosquared.com/Derya Arms – Precision. Performance. Power. Discover innovation in every shot: https://derya.us/

Where would one starting-caliber player make the biggest difference for the Texans?

Texas Rangers president of baseball operations Chris Young joins the boys on Diggin Deep!Former World Series-winning player and World Series-winning GM, Chris reveals the secrets behind building a championship winning roster and establishing winning culture. From clubhouse chemistry to navigating mental and physical challenges, this episode is packed with insights into what makes a team truly special. Chris shares personal anecdotes about his journey, including how the Royals reignited his passion for baseball, and reflects on the pivotal role of leadership in fostering team dynamics and success.Discover what it takes to build a championship mindset, the value of character and culture in professional baseball, and how crucial decisions as a GM shape the future of a team. Chris also discusses the balance between data-driven strategies and the intangible qualities that define winning players. Plus, hear behind-the-scenes stories about the Royals' iconic 2015 season and the lessons they've inspired in today's MLB.-----------------GuestChris Young /HostsEric Hosmer /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @hosmer305⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike Moustakas /⁠⁠@moosetacos8⁠⁠Peter Moylan / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@petermoylan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin Su'a /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @justinsua⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interact with the Diggin' Deep Crew on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Advertising & Partnership inquiries: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠diggindeep@moonballmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠a⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MoonBall Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast

Hembo and Buster discuss the Marlins infield getting weird, Pete Alonso looking much more comfortable, how Vladimir Guerrero Jr.'s contract impacts Kyle Tucker's future earnings, if Hunter Greene is becoming an ace, potential superstardom for Kristian Campbell, and buying stock on Jacob Wilson. Then, Tim Kurkjian talks about the Blue Jays waving the white flag to Vlad Jr. and why they had to do it, problems with the Dodger defense, and the craziest stories he and Buster have ever covered. CALL THE SHOW: 406-404-8460 EMAIL THE SHOW: BleacherTweets@gmail.com REACH OUT ON X: #BLEACHERTWEETS 6:37 Hembo 29:39 Tim Kurkjian 50:01 Bleacher Tweets Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hembo and Buster discuss the Marlins infield getting weird, Pete Alonso looking much more comfortable, how Vladimir Guerrero Jr.'s contract impacts Kyle Tucker's future earnings, if Hunter Greene is becoming an ace, potential superstardom for Kristian Campbell, and buying stock on Jacob Wilson. Then, Tim Kurkjian talks about the Blue Jays waving the white flag to Vlad Jr. and why they had to do it, problems with the Dodger defense, and the craziest stories he and Buster have ever covered. CALL THE SHOW: 406-404-8460 EMAIL THE SHOW: BleacherTweets@gmail.com REACH OUT ON X: #BLEACHERTWEETS 6:37 Hembo 29:39 Tim Kurkjian 50:01 Bleacher Tweets Learn more about your ad choices. Visit podcastchoices.com/adchoices

Bridget takes on the great White House Ghibli meme debate. 0:00 - What Is Happening? 7:53 - Caliber 9:10 - Weather 9:33 - Breaking Bridget 15:58 - Phetasy News 16:56 - The Internet Is Glorious- Transform your fitness with science based training. Sign up for Caliber and get $100 off your first 3 months. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.phetasy.com/subscribe

In this season-two installment of the Changemakers from Within podcast, host Rachel Klausner sits down with Eddie Hightower from Caliber Collision—the largest auto body service company in the U.S.—to discuss how a unique blend of sustainability, workforce development, and community impact is transforming an entire industry. 

Christian ; Follower of GOD Servant of CHRIST        Decorated Combat VeteranCorporate; U.S. Marine Corps Urban Warfare Instrictor;       S.R.T. Commander Active Shooter Response Team Law Enforcement Los Angeles Police (L.A.P.D.) Police Officer / Fugitive RecoveryF.B.I. Instructor N.R.A Instructor Competition Shooter; Multi Time State Rifle Pistol Champion Hunting; Life Long Hunter Proffessional Hunter and Guide Private Security Contractor; Several Agencies,  Current. GOD Provides / JESUS SavesPatreon https://bit.ly/3jcLDuZBecome a supporter of this podcast: https://www.spreaker.com/podcast/gunfighter-life-survival-guns-tactical-hunting--4187306/support.

This is a free preview of a paid episode. To hear more, visit www.phetasy.comThe great White House Ghibli meme debate.The meme in question: - Transform your fitness with science based training. Sign up for Caliber and get $100 off your first 3 months.New Dumpster Fire launches Friday 3/28 at 8pm CT! Link to come.

Today's guest is Eddie Hightower, Senior Vice President of Sustainability & Social Responsibility at Caliber Collision, to discuss the steps Caliber is taking to lead the industry toward a more sustainable future. While sustainability in collision repair often brings to mind environmental efforts, it's much bigger than that. Today, we'll explore Caliber's sustainability initiatives, how they're reducing waste, cutting emissions, and ensuring long-term business viability—all while making a positive impact on the communities they serve. Sustainability isn't just for big MSOs either —independent shops and smaller operators can take meaningful steps toward a more responsible and forward-thinking business model. If you're wondering what sustainability means for your business, this episode is for you! Connect with Eddie: Social: https://www.linkedin.com/in/eddiehightower/ Download: https://www.caliber.com/dA/e0d44f8677/fileAsset/2023+Sustainability+Report+-+Caliber+-+FINAL+-+ADA+(3).pdf    This episode is sponsored by: asTech asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety. Visit https://astech.com/ today or call 1-888-486-1166.

Steve and Charlie listened to press conference audio from LSU head baseball coach Jay Johnson, who previewed the Tigers' challenge against Mississippi State. Johnson said judging the Bulldogs based on their 1-5 SEC record would be a mistake.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Marshall Harris and Leila Rahimi talk with Cubs Minor League play-by-play man Alex Cohen as he says that if Kyle Tucker can get to and MVP level, the Cubs will make the playoffs.

"McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!!See omnystudio.com/listener for privacy information.

In this episode of 'Maximize Your Hunt', host Jon Teater discusses various aspects of hunting, including land management, habitat improvement, and the selection of deer rifles. Joined by expert Mark Cobb, they delve into the intricacies of choosing the right caliber and cartridge, the importance of gun fit, and the evaluation of new versus traditional cartridges. The conversation emphasizes practical considerations for hunters, such as shooting distance, accuracy, and the significance of comfort and familiarity with firearms. In this conversation, the speakers delve into various aspects of firearms, focusing on popular platforms, customization options, reloading techniques, and the importance of selecting the right caliber and ammunition. They discuss personal experiences with different firearms, emphasizing the significance of finding a balance between comfort, performance, and budget. The dialogue also highlights the necessity of quality optics and accessories to enhance shooting accuracy and overall experience. Takeaways: Maximizing hunting property involves effective land management. Choosing the right deer rifle is crucial for success. Don't get caught up in the latest trends in cartridges. The 270 Winchester is a reliable choice for deer hunting. Understanding shooting distance is key to selecting a rifle. Gun fit and comfort significantly impact shooting performance. Moderate recoil is important for effective hunting. Test driving a gun is akin to test driving a car. Consider the energy and velocity of bullets for effective hunting. A well-chosen cartridge can enhance hunting success. Bergara offers a range of firearms that cater to different budgets. Customization is key to achieving the best shooting experience. Reloading can significantly improve precision and performance. Choosing the right caliber is crucial for effective hunting. Quality optics can greatly enhance shooting accuracy. A one MOA gun is ideal for deer hunting. Practice is essential for proficiency in shooting. Understanding the harmonics of a barrel can improve accuracy. Selecting the right accessories can impact shooting performance. Personal experience and research are vital in firearm selection.   Social Links https://whitetaillandscapes.com/ https://www.facebook.com/whitetaillandscapes/ https://www.instagram.com/whitetail_landscapes/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of 'Maximize Your Hunt', host Jon Teater discusses various aspects of hunting, including land management, habitat improvement, and the selection of deer rifles. Joined by expert Mark Cobb, they delve into the intricacies of choosing the right caliber and cartridge, the importance of gun fit, and the evaluation of new versus traditional cartridges. The conversation emphasizes practical considerations for hunters, such as shooting distance, accuracy, and the significance of comfort and familiarity with firearms. In this conversation, the speakers delve into various aspects of firearms, focusing on popular platforms, customization options, reloading techniques, and the importance of selecting the right caliber and ammunition. They discuss personal experiences with different firearms, emphasizing the significance of finding a balance between comfort, performance, and budget. The dialogue also highlights the necessity of quality optics and accessories to enhance shooting accuracy and overall experience.Takeaways:Maximizing hunting property involves effective land management.Choosing the right deer rifle is crucial for success.Don't get caught up in the latest trends in cartridges.The 270 Winchester is a reliable choice for deer hunting.Understanding shooting distance is key to selecting a rifle.Gun fit and comfort significantly impact shooting performance.Moderate recoil is important for effective hunting.Test driving a gun is akin to test driving a car.Consider the energy and velocity of bullets for effective hunting.A well-chosen cartridge can enhance hunting success. Bergara offers a range of firearms that cater to different budgets.Customization is key to achieving the best shooting experience.Reloading can significantly improve precision and performance.Choosing the right caliber is crucial for effective hunting.Quality optics can greatly enhance shooting accuracy.A one MOA gun is ideal for deer hunting.Practice is essential for proficiency in shooting.Understanding the harmonics of a barrel can improve accuracy.Selecting the right accessories can impact shooting performance.Personal experience and research are vital in firearm selection. Social Linkshttps://whitetaillandscapes.com/https://www.facebook.com/whitetaillandscapes/https://www.instagram.com/whitetail_landscapes/?hl=en

In this episode of 'Maximize Your Hunt', host Jon Teater discusses various aspects of hunting, including land management, habitat improvement, and the selection of deer rifles. Joined by expert Mark Cobb, they delve into the intricacies of choosing the right caliber and cartridge, the importance of gun fit, and the evaluation of new versus traditional cartridges. The conversation emphasizes practical considerations for hunters, such as shooting distance, accuracy, and the significance of comfort and familiarity with firearms. In this conversation, the speakers delve into various aspects of firearms, focusing on popular platforms, customization options, reloading techniques, and the importance of selecting the right caliber and ammunition. They discuss personal experiences with different firearms, emphasizing the significance of finding a balance between comfort, performance, and budget. The dialogue also highlights the necessity of quality optics and accessories to enhance shooting accuracy and overall experience.Takeaways:Maximizing hunting property involves effective land management.Choosing the right deer rifle is crucial for success.Don't get caught up in the latest trends in cartridges.The 270 Winchester is a reliable choice for deer hunting.Understanding shooting distance is key to selecting a rifle.Gun fit and comfort significantly impact shooting performance.Moderate recoil is important for effective hunting.Test driving a gun is akin to test driving a car.Consider the energy and velocity of bullets for effective hunting.A well-chosen cartridge can enhance hunting success. Bergara offers a range of firearms that cater to different budgets.Customization is key to achieving the best shooting experience.Reloading can significantly improve precision and performance.Choosing the right caliber is crucial for effective hunting.Quality optics can greatly enhance shooting accuracy.A one MOA gun is ideal for deer hunting.Practice is essential for proficiency in shooting.Understanding the harmonics of a barrel can improve accuracy.Selecting the right accessories can impact shooting performance.Personal experience and research are vital in firearm selection. Social Linkshttps://whitetaillandscapes.com/https://www.facebook.com/whitetaillandscapes/https://www.instagram.com/whitetail_landscapes/?hl=en

In this episode, we talk with Jake Duffee, General Manager at the Caliber Collision in Glen Allen. Caliber is listed in the country's top 20 body shop companies and has many locations all over the Richmond area. Jake talks to us about the industry and how they set the standard when it comes to hiring and training their employees. Careers in the auto body industry have changed so much in the past 20 years for the better and this is a great interview to listen to if you are considering a career in the industry.

Today we're going to talk about two completely different rounds: the 45-70 Government and the 308 Winchester. Comparing these two cartridges is a great example of how a person who doesn't know any better can get a wildly distorted view of how two cartridges compare to each other by simply looking at their performance on paper. We'll discuss the overall design characteristics and performance specs of each round then compare how they stack up next to each other. I'll also cover how they each perform in some ballistic gel tests and discuss the situations where each one excels. Take the Big Game Hunting Podcast Listener Survey here (everyone who completes the survey by 23 March 2025 will be entered in a drawing for a $50 Cabela's gift card) Sponsor: Go to BigGameHuntingPodcast.com/Ebook and sign up to receive my free e-book on the best hunting calibers at to receive the entertaining and informative emails I send out about hunting, firearms, and ballistics every weekday. Resources 45-70 vs 308: Comparing Oranges To Pineapples – Blog article referenced in podcast Best Hunting Ear Protection For Sportsmen – Ear protection recommendations Best Rifle Scopes For Hunting - Rifle scope recommendations Best Hunting Rifle Slings - Rifle sling recommendations Best 308 Hunting Ammo - 308 Winchester ammo recommendations Best 45-70 Ammo For Hunting - 45-70 ammo recommendations

Our guest for this episode is David Dart, Chief People Officer at Caliber Collision. With over 1,700 locations nationwide, Caliber has developed some of the most comprehensive and innovative workforce development programs in the industry. We'll explore how Caliber attracts new talent, builds world-class technicians, and creates career growth opportunities that keep employees engaged. We'll also discuss the broader industry implications of workforce development and what independent shop owners can learn from Caliber's approach to building a skilled and sustainable workforce. If you're looking for strategies to strengthen your team, this episode is packed with insights you won't want to miss. Let's get started!

Want to learn more about watches?email us at support@chriswarnes.comWe buy, sell, trade, consign, service, source and repair. Do you want to work with us on a timepiece? email us support@chriswarnes.com

JPMorgan Chase's David Pinto-Carpenter shares how the banking giant is adapting to changing consumer expectations for financial services, what he thinks is holding back more investment in CTV and why he's comfortable not being a first mover. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian (00:00):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):And welcome to this edition of The Current Podcast.Ilyse (00:10):This week we're delighted to talk with David Pinto-Carpenter, the managing director of Media Strategy and Insights at JPMorgan Chase.Damian (00:19):Now over 225 years old and is situated across 100 global markets. JPMorgan Chase is one of the world's most respected financial institutions, and for the second consecutive year, fortune ranked JPMorgan Chase, the fifth most admired company in the world.Ilyse (00:35):After 10 years of agency life, David moved over to JPMC where he's focused on how the company invests in its digital marketing strategy to stay current with the fast moving media environment.Damian (00:48):We start by asking David about how his agency life informed his thinking at JPMorgan ChaseIlyse (00:55):After having spent nearly 10 years on the agency side of media. What inspired you to move over to the brand side and how has that experience kind of shaped your approach at JPMorgan Chase?David (01:10):Right, so well, that really ages me, so appreciate that. But I think I've always been interested in two sides of media. One is how media can influence consumer behavior and also how media can move business. And I think it's a bit hard to get a real accurate answer of how media moves business when you don't see the other side of the business. So agencies are, there's always typically a gap between clients and agency in terms of information sharing, what can be passed back and forth. So I was fortunate enough to, as my last agency assignment work on the Truth Initiative, which is a(01:48):Youth pro non-smoking nonprofit, and they were very open with their information. Essentially we're all working on a common cause. The cause is maybe the only thing in marketing where you actually save lives and therefore our information is your information, whatever can make us better, we'll do it. My clients gave us access to their web analytic platform. We had a full understanding of their tagging infrastructure and which actions were scored higher and lower and where we were trying to drive people and how people were traversing across the funnel as well as their data management platform. How do we create audiences? How do we collect data on an ad impression? How do we ultimately transform that into groups that we can use to target better? And for Truth, they're trying to reach 13 to 24 year olds with the message they don't want to hear. The hardest thing to get in action, and their action is to sign people up for advocacy.(02:40):I was able to see front and back everything that's happening and be able to use that to build tools and capabilities that allow us to model forward outcomes. We're basically able to say, okay, now we can not only project how much the outcome will cost, but also we can anticipate how people will respond to the ads as we put them out into market, and that included creative, that included everything else. We were able to reduce the amount of working media they needed to achieve their goal by 20%. We just said, take that back. You don't need it. You're a nonprofit, you don't need to spend it anymore. That was my last gig. And then at the time, my current manager, Tracy- Ann Lim, chief media officer at JPMC started to contact me asking if I was interested in coming to JPMC. So first questions I asked were, what kind of systems do you have?(03:24):What kind of access to information will I have? And then what is the objective? What does a team look like? So the team was very nascent, but the technology and the systems were very similar to truth, actually. It was a no-brainer getting access to or having the potential to access some portion of JPMC data to make marketing more effective and see how it works. And then a nonprofit, let's say JPMC's, I dunno, a hundred times the size of the nonprofit, maybe that's some job security it'll take me, took one year to make something happen on the nonprofit. Maybe we'll take a hundred on JPMC, but it's a fun thing to do. I'm very grateful for that experience. I worked across a lot of different categories, a lot of different businesses, but I don't think we would've been as successful at moving things as fast as JPMC if Tracy and I didn't come from an agency background. There's nothing that can really prepare you for working at JPMC.Damian (04:18):One question I have about that. When you worked on the Truth Initiative project, it sounds like you would have a very clear mission statement. How do you think about that mission statement in your current context, in your current role?David (04:33):So we have, depending on how you count them, between 30 and 40 business units across JPMC globally, and all of them have some desire or ambition to market something out into the world. So I think we treat it as a series of levels. We have corporate level marketing and that's, you know, what does JPMC stand for? What is it doing in the communities? What information do we need to get out? So people do any number of things, either decide to open a banking relationship with us, decide to trust us with their investments or even come to work for our company. We compete on a lot of different fronts. So that's the top. And then from there, we cascade down to business groups, business units. But I think our purpose as recently defined by Carla is to make dreams happen for everyone everywhere, every day. And I think that's the culture that we try to carry through in the marketing decisions that we make. Yes, of course we want to open more accounts, but also we want to do right by our customers and make people understand that not only is this a great place to work, it's a great place to bank, but there's a lot of good that's happening from business that originates from JPMorgan Chase.Ilyse (05:42):It can be a tricky sector to markets because it's so heavily regulated - finance that is. I'm curious what your media strategy looks like. What kind of customer insights can you rely on to inform your overall media plan?David (05:59):Yeah, so we do a lot of design target work. We do a lot of segmentation, but I think specific to media, we treat our media strategy a lot more like financial planning and analysis in that we are – it's a couple things: One, if we don't make more than we spend, we're a bank, we're probably not going to get that money again. So we treat an initial investment as very sacrosanct. We need to be very disciplined in the way that we spend it and use the best information we have to make sure it'll be a success. And then we try to get better over time. So we work with our finance partners in every business to understand what are the financials of each product, how are they changing, what do we know about the interaction effect of the channels that we market and the other channels that we use for marketing?(06:44):And how do we triangulate and forecast forward what we think that benefit will be and then prove that out over time through testing. In that respect, the notion of a campaign is important in the sense that it's an organizing construct to get work done and there's a message that runs and we create a message and it runs in the advertising space, and we're trying to get better at quantifying that impact. What does good creative look like and what does bad creative look like and what does that do for the business? But for us, we buy, for lack of a better word, blank space for another message to be put in. And so we've built a lot of muscle memory over time on what works in one business, how do we adapt it to another? Our business is similarly situated so that we can believe that this will be a predictable outcome for the foreseeable future. How long do we think this outcome will last? And then the proof is in, do we hit our numbers at the end of the year?Damian (07:33):You've touched on this a little bit Ilyse, but it's a sector, the finance sector is a conquesting sector in some ways, and on the face of it, there may seem to be little differentiation between one big bank and another. But I'm curious from your point of view in terms of branding, how do you think about JPMC setting itself apart? What are its differentiating points and how does that manifest itself in how you think about your work?David (07:58):Right. Yeah. So it's very important for me to keep one foot out of JPMC and not think like a marketer but think like a human being. And in that respect, if you open a checking account, you open a savings account, generally speaking, those are going to be pretty similar products from bank to bank. But I think where the real race is right now in financial services is experiences. So how do we deliver value to you by being an account holder of one of our products? And how is that different from the way that you are treated or the way that you might feel or the things that you can experience or unlock through other products? We have a pretty robust travel platform and dining platform. We invest heavily in bonus accelerators for travel and dining and other spaces. And we're starting to open progressively larger lounge business in addition to our branches. So we treat all of those as places where we can make an impression on people to give them an experience that is, for lack of a better word, white glove.David (09:00):That they couldn't get anywhere else and trying to make the differentiation on those experiences. And I think that's where the biggest battleground is.Damian (09:07):It's so interesting to me to hear you talk like that and how a company like JPMorgan Chase is actually thinking about lifestyle and experiences and in lots of ways you are marketing a membership or a membership of a kind of elite club, if you like. Is that fair?David (09:24):I think for some of our products, we compete in affluent and there's a lot of benefits that we give to affluent account holders that are meant to give unforgettable experiences, experiences they can't get anywhere else. But I think even our core experience in branches, we want that to be a differentiating factor too. So we invest totally separate from marketing, but we invest a lot in making sure that our bankers have the right information about the customers that they're serving at their fingertips so that when someone comes in and has a question that they know the entire history of that person's relationship. And then in call centers as well, investing a lot in applied AI and ML to do the same thing. So if you call, we want to understand exactly who you are and help get you the help that you need as quickly as possible. We treat all of our products across the spectrum as trying to be differentiated in that way.Damian (10:14):So maybe it's a better way to talk about it as you think about the different customer experiences at different levels.David (10:19):Right, yes.Ilyse (10:21):Yeah, I would say that's definitely like a audience first approach to marketing. What about when it comes to buying ad space and media space?David (10:31):Yea, so without going into too much detail about the secret sauce, I'll say that we obviously have relationships with a quarter of the United States in terms of our customers and our households that bank with us and millions of small businesses as well. There's a lot of information that's proprietary to us that we are able to leverage and we take the protection of that data very seriously. There's a lot that we can't use and we can't access and we have to secure approval to get it. But I think generally speaking, our products are aligned to a series of firm-wide strategic segments, and we track growth against those segments. That's at the highest level and as you go progressively lower the matrix of the audiences that we might use or the audience we might prioritize becomes more matrixed and complex. But we have an audience centric approach to targeting. We are getting better in our capabilities to orchestrate journeys. So I think our ambition or our desire is to be as close to one and personal as we can be given the restrictions that we have in data access.Ilyse (11:36):So your digital marketing strategy definitely signals a future that is focused on measurable outcomes. I'm curious about how you're using channels like CTV and digital out of home to connect that brand awareness with that performance level.David (11:54):Sure. So I would say our strategy has been focused on measurable outcomes since day one. As I mentioned, we wouldn't get money if we weren't able to prove that it was working. But we also think about media in a full funnel context. So awareness drives consideration, drives acquisition, and they're all tied to a person and that person is interacting with multiple messages every day. So I think in the past, and what we're trying to progress away from is the campaign specific mindset. Every product works in a silo, they're all targeting a general audience. And once a product launches on awareness channels, we're no longer on awareness channels. So we've spent a lot of time proving that interaction effect between awareness and consideration acquisition so that we can say what's happening up here is benefiting up here, but we also know the unique benefit of what's happening at the top.(12:44):But I think the two biggest things holding CTV back at the moment for us, I can't speak for the rest of the advertising industry, and it seems like they're spending a lot, is price and brand safety. So on the price front on average CTV ads among publishers, I will not name are two to three times higher than broad reach cable or some mix that's more efficient in nature. Brand safety is another in that you can buy an unlimited amount of CTV that's running in a lot of different fragmented places who you choose to buy it direct. You can choose to buy it through a hardware provider or you can choose to buy it in some app aggregator and all of those will air to some household in some content somewhere. And you know what the household is. So where we've been pushing a lot on brand safety is can we get, it doesn't have to be similar to TV per se, but we definitely need to know what programming we're running against.(13:38):Especially if we're talking about long tail connected TV programming. Most of it's not brand safe, but there's a lot of connected TV content that's tied to children's programming. And if it's going to a household and we can't exactly confirm where that ad brand, who knows, we're running against 12 year olds this entire time. So we're pushing for more information back through brand safety vendors and publishers to validate exactly where that's running in the same context or in a similar context to TV logs. I think once that happens, we invest in the same way that we would anywhere else.Ilyse (14:16):Do you think it'll get there sooner rather than later? David (14:19):Or is the data incoming?David (14:22):I think so. Brand safety technology really just as a matter of getting the information from the hardware or the app provider itself.Damian (14:32):As we look back 2024, we wrote a lot about how the upfronts were changing and there's been a lot of press about upfronts changing. What's your perspective on the upfronts? You talked a little bit about the differences between linear and CTV. Has that impacted the way you think about your products across linear and streaming? How has the upfronts changed things, speeded things up, slowed things down.David (14:55):So the upfronts are always, I don't know if I'm, was it masochist or sadist, but the upfronts are usually my favorite part of the year because you can get a lot of decisions done at the same time and you can look much longer term than sometimes even my agency days clients or in our cases the business are thinking themselves. So it forces a lot of conversations on what is the outlook of the business, what is the outlook of the products you're prioritizing? And then on the other side, how have macro changes impacted what we think will work and at what price? So I don't think it's an exaggeration to say the last four years more has changed in consumption patterns than the previous 10 before that. I think it has had a pretty massive impact on the marketplace in that anyone who's watched cable TV recently will watch endless reruns on cable tv. And so it's really just a matter of capturing passive intent. There's not all that much original content that is being developed specifically for TV anymore.(15:59):So it's a bit more like, I don't know, run of network or video advertising 10 years ago. So we have to take those two things and counterbalance if we know that the bulk of live TV is happening with hyper consumers who are watching it a lot and have a different footprint than those who are watching streaming. But we also know that streaming, ad supported streaming is a very small portion of the total streaming universe. How do we munge those two things together to find the right opportunity? And how do we validate that change is ultimately resulting in a response among the people that are most likely to respond for a particular product or service advertising. This year we undertook a big evaluation. Essentially it felt like the inflection point to say, we can't really just go to market in the same way that we always have in the upfront because there's not as much inventory as we want to buy in the upfront, but it's a good opportunity for us to think about what is a holistic video investment long-term and do we make drastic changes this year or do we make drastic next year?(16:58):So we essentially undertook a process where we built versions of that strategic segmentation that I mentioned where all of our products are aligned against, and then flip that same segmentation around to understand how networks and digital video packages and connected TV packages all reach these different segments. And some of that's a slew of tools, not any one tool has that whole picture. So we use different platforms for different parts of the picture and then started to reorient the entire investment around how do we best reach the people that are most relevant to this product in a way that sort of normalizes the whole investment for the firm.Ilyse (17:43):So this was the first year that you actually looked at all the puzzle pieces, I guess, and put those together. Was there something that inspired that in the market specifically or just the ongoing change throughout the past couple of years?David (18:00):Yeah, I think that what really prompted that change was the options that we have to procure media in different ways. And so now we have different options to say, what is the best method of buying? Is this something that we need to buy as a commodity at the best price? Is this something that we need to buy that's highly targeted to a household, but we need to control the programming? Is this something that we within a reasonable bounds know what the content categories are and we think that there's opportunity in the response of people watching in these content categories in connected tv, or is there on the opposite side a commodity for video where we say if everything's going to run in this standard topic allow list and we're trying to get tonnage but control for the way an ad is served. And that flexibility didn't exist to the extent that it exists now, I think our flexibility to choose those different routes is also relatively recent development through our in housing efforts. And also we have great very flexible agency partnerships to say, we're going to look at this together. We'll figure out the best combination of entities or methods or pipelines to get access to the inventory that we want at the right price. And sometimes that is a collaboration and sometimes it's something we do ourselves. So that flexibility gave us a lot more options to think critically about where and how we secure video upfront inventory.Ilyse (19:27):Traditionally, banks are perceived as brick and mortar establishments, but these days they're all online and digital. How does that change the way you go to market?David (19:39):Right. So each business has some blend of digital and branch originated business. So we think about business bank. If you're a small business owner, you're more likely than not going to go into a branch to make sure you know who the person is that's handling your money for your business. Whereas credit cards are much more digital first. So that blend of who opens, which accounts, where is usually a pretty good predictor of what channels will work well to solicit a response. We have a very big app and website. We're also one of the most conservative cybersecurity companies on earth. So there's a lot of capabilities that marketers like that we will never have or capabilities that we have to work a lot harder to evaluate whether or not it's worth it for us. We treat that as a good challenge.(20:35):If you can't explain exactly where information is going and why it's being used, you probably shouldn't use it in the first place. I don't think that's unique to finance. So we are able use that to our advantage too. So if we're not a first mover and everyone is working out the kinks on our behalf and then we say, okay, we're comfortable with this because we're seeing how the landscape is utilizing this new tool or this new technology or some other part of the technology ecosystem makes it so that we don't have to use it in the way that it is built to be used, but we can customize it and this company will work with us. That helps us to be effective when we need to be effective. And we also don't need to be a first mover because a very small change in improvement for us might be the revenue of an entire company in another place.(21:25):So it's worth it to be methodical and very focused on getting it right, getting things secure, using our digital capabilities in a responsible way. But then I think that the most important thing for us is that our branches, we view our branches as a superpower. It's a place where the vast majority of our customers form an opinion of us. If you go into a branch and don't have a good experience, then you also won't have a good opinion of us. And the marketing effectiveness is partially on what ads you put into market. It's partially based on the impression people have of you, and it's partially based on the opinion that people state of you based on their experience. And so we are always looking for ways to learn from what is working in the branches to improve our marketing capabilities. So I don't think that there's necessarily a trade off. It's trying to find the way that they both benefit each other and then what mix of channels ultimately encourages the type of interest that will grow the business in the unique way the business is configured.Damian (22:23):Great. Thank you so much for these really thoughtful insights.Ilyse (22:26):Yes, thank you so much.Damian (22:33):And that's it for this edition of The Current Podcast. We'll be back next week. So stay tuned.Ilyse (22:38):The Current Podcast theme is by Love and Caliber. The Current team includes Kat Vesce and Sydney Cairns.David (22:44):And remember, we treat our media strategy a lot more like financial planning and analysis. We need to be very disciplined in the way that we spend it and use the best information we have to make sure it'll be a success. Damian (22:54):I'm Damian. Ilyse (22:55):And I'm Ilyse.Damian (22:56):And we'll see you next time. And if you like what you hear, please subscribe and leave as a review. Also tune into our other podcast, The Current Report.

Today we're going to talk about two high octane 22 caliber centerfire cartridges: the 22-250 Remington and the 22 Creedmoor. We'll discuss the overall design characteristics and performance specs of each round, then compare how they stack up next to each other. I'll also cover how they each perform in some ballistic gel tests and discuss some interesting aspects of how they each performed at the range.  Take the Big Game Hunting Podcast Listener Survey here (everyone who completes the survey will be entered in a drawing for a $50 Cabela's gift card) Sponsor: Go to BigGameHuntingPodcast.com/Ebook and sign up to receive my free e-book on the best hunting calibers at to receive the entertaining and informative emails I send out about hunting, firearms, and ballistics every weekday. Resources 22 Creedmoor vs 22-250 Remington: The Ultimate 22 Caliber Showdown – Blog article referenced in podcast Best Hunting Ear Protection For Sportsmen – Ear protection recommendations Best Rifle Scopes For Hunting - Rifle scope recommendations Best Hunting Rifle Slings - Rifle sling recommendations

Elon waved a chainsaw around at CPAC. He also asked 2.3 million government employees to send an email describing what they accomplished last week, chaos ensued. And even though Bridget is sick of talking about him, it's hard to ignore the emperor of the world. 0:00 - My Nemesis Is At It Again 7:29 - Caliber 8:51 - Weather 9:13 - My Nemesis Is STILL At It Again 21:13 - Phetasy News 22:23 - The Internet Is Glorious- Transform your fitness with science based training. Sign up for Caliber and get $100 off your first 3 months. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.phetasy.com/subscribe

Hart and Fitzy examine the Celtics' upcoming schedule, and identify key games over the next two weeks in which the team will be able to prove their championship prowess. Plus, the guys discuss the various options available to the New England Patriots that could help the team solve its dire need for a top wide receiver on the depth chart. They also discuss a bet involving JJ Watt and a potential return to the NFL with the Cincinnati Bengals.

In This Hour:-- The story behind the opening music on Gun Talk.--  The first-ever singing debut on Gun Talk--  "People don't like it when you start putting a hole in them." Small caliber defensive options.

I discuss all of the 35 Caliber SAAMI standardized cartridges (plus a couple of other noteworthy rounds) in this episode. As always, I'll talk about their history, design characteristics, performance specs, their strengths and weaknesses, and their recommended uses in detail. Where appropriate, I'll also share some personal anecdotes involving these rounds as well as some observations involving various cartridges by noteworthy gun writers as well. Cartridges covered: 348 Winchester, 357 Magnum, 35 WSL, 351 WSL, 35 Winchester, 350 Legend, 360 Buckhammer, 35 Remington, 356 Winchester, 358 Winchester, 350 Remington Magnum, 35 Whelen, 358 Norma Magnum, 350 Rigby, 35 Nosler Sponsor: Go to BigGameHuntingPodcast.com/Ebook and sign up for my free e-book on the best hunting calibers at to receive the entertaining and informative emails I send out about hunting, firearms, and ballistics every weekday. Join the Big Game Hunting Podcast tribe and get access to all our bonus material at www.patreon.com/biggamehunter  Resources Episode 286: 30 Caliber Cartridges-Your Ultimate Guide – Episode referenced in podcast Episode 291: 270 Caliber Cartridges-Your Ultimate Guide – Episode referenced in podcast Episode 297: 9.3mm and 375 Caliber Cartridges-Your Ultimate Guide – Episode referenced in podcast Episode 300: 40 Caliber Safari Cartridges With Kevin Robertson – Episode referenced in podcast Episode 328: 25 Caliber Cartridges-Your Ultimate Guide – Episode referenced in podcast Episode 329: 50, 60, & 70 Caliber Safari Cartridges With Kevin Robertson – Episode referenced in podcast Episode 338: 338 Caliber Cartridges-Your Ultimate Guide – Episode referenced in podcast Episode 345: 7mm Cartridges-Your Ultimate Guide – Episode referenced in podcast