Podcasts about shira abel

Shira Abel is a growth expert with 25 years of experience, trusted by global companies like Siemens, Samsung, AXA, and Allianz. As the founder of Hunter & Bard and creator of The Perception Formula™, she helps businesses understand their customers and drive growth. Shira is also a Lecturer at UC Berkeley and a sought-after speaker, known for her insights on trust-building and customer-centric strategies. Today, she shares her expertise on behavioral innovation and how biases influence success.

The salient focus of this podcast episode revolves around the experiences and insights of a bootstrapped entrepreneur (Shira Abel) who shares invaluable strategies for successfully launching and sustaining a business with minimal capital. Throughout the discourse, we explore Shira's journey through the initiation of three distinct companies, each illustrating the necessity of a robust network and the importance of understanding customer dynamics. Notably, Shira emphasizes the critical lesson learned from their initial venture in technical writing, where a lack of diverse clientele led to its downfall. Furthermore, we delve into the strategies employed to cultivate a marketing agency that achieved significant financial success, underscoring the value of perseverance and adaptability in entrepreneurship. We aspire that listeners will glean practical knowledge from these narratives, facilitating their own entrepreneurial endeavors.In the realm of entrepreneurship, the journey is often fraught with both triumphs and tribulations. This episode of the Frugalpreneur podcast encapsulates the essence of such journeys through the lens of a seasoned entrepreneur (Shira Abel) who has successfully navigated the complexities of launching and growing three distinct businesses. The discussion begins with her first foray into the world of business through a technical writing company, a venture that, despite its initial promise, faltered due to a lack of strategic foresight and client diversification. Shira candidly reflects on the lessons learned from this experience, particularly the pitfalls of operating with a singular client and the importance of treating one's enterprise as a legitimate business rather than a temporary job.As the conversation progresses, we are introduced to her second venture, a marketing agency that she managed to grow to impressive heights, achieving seven-figure revenues. This achievement is particularly noteworthy given the broader context of female entrepreneurship, where only a small percentage of women reach such financial milestones. Shira attributes her success to the cultivation of a robust network and the proactive pursuit of customer engagement, emphasizing that a strong foundation of client relationships is paramount for any bootstrapped endeavor. She articulates the necessity of understanding one's customer base and the market landscape, which are critical for sustaining and scaling a business.The episode culminates in a discussion about her third venture into public speaking, driven by a desire to leverage her expertise for a greater impact on society. The overarching message is clear: success in entrepreneurship is not merely about capital investment but rather about the strategic cultivation of networks, understanding market needs, and maintaining an unwavering focus on customer acquisition. This episode serves as a comprehensive guide for aspiring entrepreneurs, offering a wealth of knowledge and practical advice that can be readily implemented in their own business journeys, thereby reinforcing the fundamental principles of perseverance and adaptability in the entrepreneurial landscape.Takeaways: The importance of establishing a strong network prior to launching a business cannot be overstated, as it facilitates customer acquisition. Success in entrepreneurship often hinges on understanding customer needs and effectively communicating one's unique value proposition. Bootstrapped businesses benefit significantly from ongoing engagement with potential customers through various platforms, such as LinkedIn and social media. Past failures can serve as invaluable learning experiences, guiding future entrepreneurial endeavors towards greater success and sustainability. A strategic approach towards marketing and customer relationships is essential for scaling a business to seven figures or more. ...

Perception is more than just how others see you—it's the key to unlocking growth and success.In this episode of Coaching In Session, Michael Rearden speaks with Shira Abel, a globally recognized thought leader, speaker, and founder of Hunter & Bard. Together, they discuss the powerful Perception Formula and how understanding perception can transform personal and professional lives. From the role of emotional connections in sales to how self-awareness and limiting beliefs impact growth, Shira dives deep into the complexities of perception.

Shira Abel is a marketing and sales expert with over 25 years of experience, having built a seven-figure agency specializing in account-based marketing (ABM). She is the creator of the Perception Formula, a framework that helps people understand trust, communication, and decision-making in business and relationships. Shira's expertise spans startups, team dynamics, and behavioral economics, making her a powerful speaker and consultant. Key Quotes: "Trust isn't just about intent—it's about understanding how someone thinks." "If your business relies on manipulation, it won't last—trust builds long-term success." "The golden rule isn't enough; you need to adapt to how others think and perceive the world." Shira Abel shares the Perception Formula, a framework built on heuristics, hormones, history, and heritage, to improve trust, sales, and team dynamics. She discusses cultural communication differences, feedback, and how perception shapes success. Whether in startups, leadership, or personal growth, understanding how people think can be your greatest catalyst. https://www.linkedin.com/in/shiraabel/  5 Key Takeaways: 1. The Perception Formula: Understanding How People Think Perception is shaped by heuristics (mental shortcuts), hormones, history, and heritage. Without emotional connection, people won't remember or trust you. Aligning with someone's background improves communication and decision-making. 2. The Role of Trust in Sales, Marketing, and Teams Trust isn't about manipulation—it's about delivering real value. High-value sales rely on relationships, not tricks. Cultural differences impact trust (e.g., "ask" vs. "hint" communication styles). 3. Feedback: The Key to Growth and Learning Feedback helps you iterate and improve faster. "Nice" people avoid tough conversations; "kind" people tell the truth to help others grow. The best teams and leaders actively seek and apply feedback. 4. Hormones and Decision-Making: The Science Behind Influence Dopamine drives excitement and engagement (e.g., notifications, rewards). Cortisol (stress hormone) blocks clear thinking—positive reinforcement is key. Oxytocin and serotonin create trust and belonging in teams and customer relationships. 5. Coachability: The Differentiator Between Success and Failure Coachability is not about instant agreement—it's about long-term adaptation. The most successful people take feedback, reflect, and adjust. Leaders should observe who listens, applies feedback, and improves over time. Want to level up your thinking and leadership?

Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science.  Shira shares her marketing success stories advising startups and introduces the perception formula—a fascinating framework that combines heuristics, hormones, and history to strategically influence perception and emotion. Discover how these elements can transform your marketing efforts and forge stronger customer connections.Prepare to rethink your approach to marketing and sales relationships as we uncover a transformative framework that emphasizes genuine connection over mere transactions.  This episode promises to equip you with a new mindset for using AI to nurture relationships and expanding strategic accounts. Join us to explore how prioritizing meaningful interactions can elevate your success in the competitive world of sales and marketing. Visit Shira's web site to learn more about the work she is doing with the perception formula.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Ep 227: The Importance of Grit w/ Shira Abel Part of the "Is This A Good Time?" series hosted by Brandon Barton.

In this podcast episode Shira Abel, CEO & founder of the digital marketing and design agency Hunter & Bard, talks about ABM strategies and where it is heading in 2022. If you want to know more or get in touch with Shira, you find more information in the links below:   https://www.linkedin.com/in/shiraabel/   https://hunterandbard.com/

On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard. They talk about the role PR plays in marketing as a generator of thought leadership and a method of spreading the word in a different way. They also discuss sexism and ageism in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel. About Steve Tornello Steve Tornello is an award winning creative director and writer who currently works at Sales Force as Director of Integrated Marketing, where he creates and relays meaningful messages through all aspects of marketing and advertising.  His extensive background includes 14 years of leading and creating huge ad campaigns for companies like Nike, EA Sports, Xbox, Visa, Youtube, Ebay, and many others. His work spans across mediums such as print, television, websites, social, and more. Whether he is writing, directing, editing, producing or managing a project, Steve strives to communicate a human truth to his audience.  Aside from his role in marketing, Steve cultivates his creativity through writing articles which have been featured in Sports Illustrated and other media outlets, and is currently in the process of selling and producing a screenplay.  Key Takeaways:  It takes sorting through several ideas before you discover a brilliant one.  Judge your work based on the knowledge and experience of past failures and successes. Your work should constantly evolve and improve alongside your company and audience. Creative success is achieved through collaboration between visual and writing departments, as well as creative freedom and mutual understanding between directors and their team members. “Ideation by committee, design by yourself.” Personal outlets, self-care, and healthy habits are crucial for maintaining the necessary energy to foster creativity and motivation.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.  About Joshua Ho Joshua Ho is the founder of Referral Rock where he leads the product and marketing teams. By his own admission, it is an odd combination of responsibilities but makes use of his primary skillsets as well as providing a vision for the business throughout the customer lifecycle. His background in engineering and software architecture as well as his passion for customer experience helped him realize he could build solutions that fit a business need.  Outside of Referral Rock, Joshua is a competitive handball player who also enjoys engineering marble towers and elaborate train track systems with his two kids. Key Takeaways:  Inside sales and simply talking to your customers can bring surprising results.  Customers expect a certain level of responsiveness, make sure your sales team knows how to prioritize.  Content is a powerful tool in bringing your customers to your website and getting them interested in what you do.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.  About Andre Yee Andre Yee is the CEO of Triblio, a leading ABM platform company. Prior to Triblio, Andre was the SVP Products at Eloqua, where he played a critical role in the emergence of marketing automation platforms. He is applying his specific experience in marketing automation toward shaping and defining the account based marketing (ABM) category. Through his experience at Triblio, he has the privilege of working with some of the best B2B marketers in the world, helping them deploy over a hundred ABM campaigns. Outside of work, he is interested in eating good food, spending time with good people and investing in good causes. Key Takeaways:  • ABM is a powerful approach because the buyer behavior has changed and the buyers no longer need to be filling out forms.  • If you're delivering helpful content to your prospects, helping them solve their problems, and not just talking about your product, you will likely be able to shorten your sales cycle. • In order to succeed with ads, you should be targeting the right people, inviting them to not just the landing page, but to explore what your company does and personalizing that experience.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game.  About Carlyn Manly Carlyn Manly is the Head of Marketing at Folloze, the leading ABM Engagement platform. She holds 20 years of marketing experience. She is a focused, strategic, high energy CMO who helps bring fast growing startups to the next level. She has repeatedly taken companies, from post Series A who have marketing debt and need to get their processes in place, from 0 to 60. Her superpower is creating and instilling process, growing teams, and ensuring revenue goals are exceeded through smart marketing.  Carlyn has extensive Marketing experience in the following industries: Biotherapeutics Professional Services/Consulting, Security Software, SaaS for Marketing, Automation and Supply Chain, Network Security and Electronics When not working, Carlyn loves to spend her time in her favorite city, San Francisco, enjoying local cuisine, wine and hanging out with her furry sidekick a ShihTzu name Mochi. Key Takeaways:  Starting with your marketing is like building a house. First, figure out your budget and what your plan is. Then start by prioritizing your tasks.  Work smart, not hard. Use as much of what you already have, instead of creating all new assets for marketing.  Make sure your sales and marketing are aligned by consistently getting feedback from both.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider.  About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went public last year), Ravello (acquired by Oracle), BlazeMeter (acquired by CA) and many more. • Geva has a special focus on business-to-developer, or B2D, companies. Key Takeaways:  • You can't be all things to everyone. Staying focused is what will help you get where you want to be.  • Successful companies have a great attention to detail, confidence, and they move fast.  • Don't try to apply all the things that worked in the past, make sure to always keep testing.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing.  About Tal Tsfany  • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdocs, a multi-billion-dollar software company in the telecommunications space. • Tal has built several customer service organizations and is an expert in the evolving world of Customer Success fueled by our transformation to a subscription-based-economy. Key Takeaways:  • One of key aspects of success is thinking of your whole solution, not just enablement itself.  • Focus should be the main thing in a way you manage your customer success team. • If your customer is not fully engaged, you have to have an honest discussion and try to understand the root cause of the problem.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads.  About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the products Time Doctor and Staff.com which is a Software-as-a-service business with 7 figure revenue and over 60% YoY growth. They have over 5000 customers, and these customers have 25,000 employees using the software. This company is completely remote with over 60 people working full time in 28 countries. Key Takeaways:  • Working with a remote team from all over the world is both challenging and rewarding. Start by building trust by making sure everyone is being heard and paid in a timely manner.  • If you are forcing customers to convert into paying customers, you might lose a few of them along the way, but at the end of the day you'll end up with a higher conversion rate.  • There is no need for complicated KPIs as long as you're keeping track of your numbers and checking them at least every few months.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

How to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be sharing? Ian Cleary from RazorSocial shares his tips with the host Shira Abel on getting the most out of your day, your content, and your business. About Ian Cleary • Ian Cleary is the founder of RazorSocial which was listed as one of the top 10 marketing blogs globally by INC in 2016. He has a deep knowledge of social media, content marketing and technology and is considered one of the top marketing influencers in his field. • Besides his work on RazorSocial, he regularly contributes articles to Entrepreneur.com and Forbes. He’s also been featured in major industry publications including VentureBeat, New York Times, Fox News, Huffington Post, and many more. • Ian is a highly sought after conference speaker and consultant, ranking consistently among the top 50 content marketing and social media influencers in the world. He consults brands on how to develop and execute smart influencer and content marketing programs. Ian recently spoke at Social Media Marketing World, Content Marketing World, and Martech. Key Takeaways: • Manage your energy, not just your time. • A great way to drive traffic to your site is creating good content or even different software pieces useful to your audience. • Create a blog based on the right keywords and write about something that nobody else is to help your customers and drive them to your site. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: social media, saas, content Facebook Status: Social Media Expert Ian Cleary shares his tips with the host @shiraabel on getting the most out of your day, your content, and your business. Listen to this week’s episode of #SaaSInsider to learn more. Twitter Status: Learn how you should be managing your time and your content from our guest @iancleary in this week’s #SaaSInsider.

Why there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a small team to accomplish everything? Aaron “Air” Ross shares with the host Shira Abel his tips for getting the most out of your outside sales. About • Aaron “Air” Ross is the internationally best-selling author of Predictable Revenue (called “The Sales Bible of Silicon Valley”) and From Impossible To Inevitable. He created the outbound sales methodology that almost doubled Salesforce.com’s growth. He founded Predictable Revenue: The Outbound Success Company, and his team specializes in helping companies get outbound right the first time. • Aaron is married with 9 children, lives in Los Angeles, and graduated from Stanford. Key Takeaways: • With the rise of inbound sales, remember that outbound should still be a part of your strategy to find new customers. • If you're a growth company, your long term solution is to have your internal team prospecting. • The person who does prospecting, should be separate from the sales person, and the closer. The sales teams need to work like sports teams - everyone needs to have their own role to be successful. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: outside sales, saas, predictable revenue Facebook Status: Aaron “Air” Ross shares his tips for getting the most out of your #outsidesales with the host @shiraabel in this week’s episode of #SaaSInsider. Tune in to learn how to do it the right way. Twitter Status: Aaron “Air” Ross talks about #outsidesales and prospecting with the host @shiraabel in this week’s episode of #SaaSInsider.

What should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you should know about PPC? Ben Childs, the founder of Digital Reach, talks to the host Shira Abel about Search Engine Optimization, PPC, and the type of content you should concentrate on for your business. About Ben Childs Ben Childs is the founder of Digital Reach Agency. He started it in 2011 by getting a handheld phone from RadioShack, plugging a MagicJack into his computer, and calling people asking to do PPC for them. His first client did scrapbooking in Bethesda Maryland - Six years later, they now work with B2B companies from enterprises like divisions of Cisco and Aon to funded start-ups here in the Valley. They specialize in doing inbound marketing for SaaS companies and are getting better every day. Key Takeaways: If you think PPC doesn't work, it's likely because you didn't do it right. Find the right people who know what they’re doing. Don’t cheap out on your website, and make sure to use your keywords. Content is now more important than ever, but now it’s all about the high quality content, not just keywords and consistency. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: SEO, PPC, content marketing Facebook Status: Ben Childs, the founder of Digital Reach, talks to the host @shiraabel about #SEO, #PPC, and the type of #content you should concentrate on for your #B2B #SaaS company. Listen to this week’s episode of #SaaSInsider podcast. Twitter Status: Ben Childs, the founder of @DigitalReachB2B, and the host @shiraabel discuss the importance of #SEO, #PPC, and good quality #content.

What’s the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use quizzes as a part of your strategy? Josh Haynam talk to the host Shira Abel about how he grew his SaaS business and what he did to jump start it when it wasn’t moving forward. About Josh Haynam Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now. Key Takeaways: Affiliate marketing can be a great way to promote your business, if you are ready to invest your time into finding the right partners to ensure their goals align with yours. If you have to educate the whole market, don't jump straight to selling. Start with the education and bringing value to your potential customers. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, quizzes, affiliate marketing Facebook Status: @tryinteract talks to the host @shiraabel in this episode of #SaaSInsider about promoting his #SaaSbusiness with affiliate and content marketing, and using quizzes for generating leads. Twitter Status: @jhaynam and @shiraabel discuss quizzes, affiliate and content marketing to grow a B2B company.

Are you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift, talks to the host Shira Abel in this episode of SaaS Insider about mining unstructured data to find the signals of intent. About • Tapajyoti Das (Tukan) is the co-founder of LeadSift, a platform to identify actionable business opportunities from social media. • At LeadSift, he is the hacker, hustler and the dreamer where he is working with his team to make social sales a reality. • Outside of work, he likes to play cricket, soccer and watch The Daily Show with Jon Stewart! Connect with him on Twitter @tdas. Key Takeaways: • Think about monetizing your product before you build it. • Work with customers that you know you can provide value to. • If your product team is not motivated, figure out what you need to change, make sure their work is being valued, and take a risk to build something great. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, product launch, sales Facebook Status: If your product team is not motivated, figure out what you need to change, make sure their work is being valued, and take a risk to build something great. Tukan Das, the Co-Founder of LeadSift, shares his perspective with the host @shiraabel in this week’s episode of SaaS Insider. Twitter Status: Listen to this week’s episode of #SaaSInsider with @shiraabel, as she interviews @tdas about building a new SaaS product.

Have you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff talks to the host Shira Abel about pushing sales teams into using a new methodology in this week’s episode of SaaS Insider. About Dimitar Stanimiroff • Dimitar is the founder and CEO of Heresy - a workflow and analytics platform that helps salespeople make data-driven decisions and allows sales teams to always stay in sync. • Before launching Heresy, Dimitar served as the MD EMEA at Stack Overflow. He was the first European employee of the company and launched Stack Overflow Careers (now Talent) in Europe, scaling the team from 0 to 75+ people across UK, Germany and France. • Dimitar also launched and served as MD for Insights - Stack Overflow's Talent Mapping, Analytics & Business Intelligence unit. Prior to joining SO, he co-founded OVIA (now WePow). Dimitar holds a bachelor's degree in Economics and a master's degree in Technology Entrepreneurship from University College London. Key Takeaways: • Commission should be there not to motivate salespeople to do the right thing, but as something that doesn't prevent them from it. • If you want your sales team to believe in a new methodology, show them results. • Allowing a sales team to work on one common goal with little supervision from a sales manager can change the way they think and bring you more profit. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: sales, teamwork, saas Facebook Status: Dimitar Stanimiroff and @shiraabel discuss agile sales model, how to motivate your sales team, and challenges when working with different countries in this week’s episode of #SaaS Insider. Twitter Status: @stanimiroff and @shiraabel discuss helping sales people make data-driven decisions in this week’s episode of #SaaSInsider.

How do you make sure you’re not wasting your time in an accelerator? What are some “growth hacks” your startup can use in the early stage? How to figure out your customer segment? Max Pecherskyy, the Co-Founder of PromoRepublic, shares his experience with the host Shira Abel on raising funds through multiple accelerators and working through multiple challenges to start an international business. About Max Pecherskyy • Max is a passionate SaaS entrepreneur whose mission is to connect professionals, SaaS companies, and startup hubs to help them form long-term relationships and sustainable win-win partnerships. Max splits his time between Kiev, Helsinki, and San Francisco. • Current challenge: Connecting angel and institutional investors, co-founders, exceptional talent and partner companies across 3 countries (UA/FI/US) to make the PromoRepublic.com venture succeed at global scale. • Prior to co-founding PromoRepublic, Max worked in marketing agencies for 10 years, and was responsible for business development, digital marketing, and sales. He co-founded the digital agency NSG.agency and acquired accounts like Kimberly Clark, Danone, Philips, Ferrero, Johnson & Johnson, Henkel to name a few. • Fields of expertise: startups, strategic business development, enterprise sales, branding, digital marketing, fundraising. Key Takeaways: • It’s important to choose a startup accelerator that has the best positioning in the market. • Building a startup through multiple accelerators can work to your benefit. • Segmentation will help you understand what your customers need to solve their problems and what you should be developing for them. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: social media, startup, saas Facebook Status: @pecherskyy joins @shiraabel to talk about the benefits of accelerators and what his team went through to get their business off the ground. #SaaSInsider Twitter Status: @pecherskyy joins @shiraabel to talk about the benefits of accelerators and what his team went through to get their business off the ground. #SaaSInsider

How large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a B2B company needs to succeed at marketing their own business. About Crissy Vetere-Saunders • Crissy Vetere-Saunders is the Co-Founder of CS2 Marketing, a B2B marketing agency based out of San Francisco, CA. Before starting CS2, Crissy started her career managing marketing operations at Marketo, managed Global Marketing Operations at Jive Software, and and ran revenue operations and demand generation at a security startup called Agari. • Today, Crissy helps B2B tech companies, mostly based out of the Bay Area, strategize, execute, and scale their marketing operations and demand generation efforts. • In her free time, Crissy enjoys being outdoors with her dog, cooking, or writing for her personal blog Whoandfrom.com. Key Takeaways: • Marketing Qualified Leads are now all about generating enough engagement and interest with the right people from the right accounts. • When you're marketing, think about whether you would want to be marketed to this way. Would you want to be spammed, or read that content? • Marketing is as important after a sale, as it is to qualify a lead. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, marketing, ABM Facebook Status: Crissy Vetere-Saunders, the Co-Founder of CS2 Marketing, shares her thoughts with the host @shiraabel on AMB, setting up marketing operations, and necessary tools. Tune in to #SaaSInsider to learn how they can help your B2B business. Twitter Status: Crissy Vetere-Saunders, the Co-Founder of CS2 Marketing, and the host @shiraabel discuss #AMB and setting up marketing operations. #SaaSInsider

How can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider, Adam Stein, the founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in. About Adam Stein • APS Marketing and Adam’s marketing leadership of more than 20 years both center on building underlying differentiated product messaging strategy, hands-on writing, and program development. These three ingredients scale category development and high performance content syndication. He’s undertaken marketing strategy and programs that strategically develop and deliver revenue at growth firms fortunate to expand into category leaders including MobileIron, Broadcom (Epigram), Cisco, Fortinet and Juniper. He helped build many of these award-winning marketing teams from day one by partnering with leading VCs including Accel, Benchmark, Foundation, Mohr Davidow, Norwest, Redpoint, Sequoia and Storm. • Adam founded APS Marketing in 2015 to offer Product marketing as a Service for content creation, marketing planning and ROI program development. He focuses on client needs in Big Data, enterprise software, networking, security, semiconductors and mobility. Services APS Marketing offers include defining a measurable B2B Marketing strategy and industry-relevant content. The results deliver revenue-driven goals including sales & product marketing content creation and the implementation of global GTM programs. Key Takeaways: • If there is a shift in your industry and you have to cannibalize one of your own products, do it before somebody else will. • Product Marketing defines what your services are, their benefits for a customer, and how you’re better from your competitors. You need to make it easy for people to understand what problem you’re solving in order to make a sale. • In order for your marketing strategy to work, all three marketing categories have to be aligned. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: product marketing, sales, software business Facebook Status: Adam Stein and @shiraabel discuss product marketing and providing sales teams with the right tools on this week’s episode of #SaaSInsider. They talk about the right time to cannibalize your own product and defining what your benefits for a customer are. Twitter Status: @apstein2 and @shiraabel discuss product marketing and providing sales teams with the right tools on this week’s episode of #SaaSInsider.

How can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selling to? Elie Khoury, the CEO of Woopra, talks to Shira Abel about starting his business in Lebanon and moving it to Silicon Valley, his challenges and successes along the way. About Elie Khoury • Elie Khoury is the co-founder and CEO of Woopra. An engineer by trade, CEO by profession, Elie built Woopra under the belief that data made accessible to everyone in the organization would empower all employees to make better-informed, data-driven decisions. • He studied computer science at the Lebanese American University where he built the first generation of Woopra in 2007. • In addition to Woopra, he co-founded YallaStartup, a non-profit organization established to foster entrepreneurship in the Middle East and North Africa. Key Takeaways: • Freemium can help you get a head start on your user base, but get ready for challenges when you’re ready to monetize. • Make sure to have enough support for your paid customers and learn to prioritize when it comes to different levels of paid subscriptions. • Don’t get involved with selling to enterprise until you know you’re ready. If you know you want to sell to large businesses, start preparing everything early. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas business, data, freemium Facebook Status: @shiraabel and @eliekhoury in this episode of #SaaSInsider discuss analytics, pricing, and freemiums when selling B2B. Tune in to find out how Woopra made it work. Twitter Status: @shiraabel and @eliekhoury of Woopra in this episode of #SaaSInsider discuss analytics, pricing, and freemiums when selling B2B.

Should salespeople blog and create their own content? How to leverage video to improve sales? What are some different types of content that you could be sharing? Kurt Shaver, the Chief Sales Officer (CSO) of Vengreso, talks to Shira Abel about social selling done right and where to begin. About Kurt Shaver • Kurt Shaver is the CSO at Vengreso, a Digital Sales Transformation company. As a former sales rep and VP of Sales, Kurt knows what it takes to reach B2B decision makers. • He is the creator of the Social Selling Boot Camp and has over 10,000 hours of social selling experience. • Kurt is a frequent speaker at events like Dreamforce, Sales 2.0, and LinkedIn's Sales Connect conference. His blog was named a Top Sales Blog and clients includes Hewlett Packard, CenturyLink, NetApp, Frontier Communications, Maritz Travel, and City National Bank. Key Takeaways: • Salesforce is the greatest potential content distribution force that B2B companies have. • While salespeople should be sharing company and industry content, they should be authentic and create their own. • Personal video is hot right now. If you’re not using yet, it’s time to get your salesperson trained on how to use it to close more deals. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: social selling, digital marketing, saas Facebook Status: @shiraabel and @kurtshaver discuss content development, social selling, and the best tools to make it work for your business. Learn more about what other B2B companies are already doing and how to convince your salespeople to use social media in this episode of #SaaSInsider podcast. Twitter Status: @kurtshaver shares his tips on #SaaSInsider with @shiraabel on where to begin with social selling.

How do you make a transition from a job at a startup to an enterprise? How to help sales and marketing departments work together towards one common goal? Can you get sales fight for MQLs? Where do you start when trying to sell to an enterprise? Dave Ewart, the Head of Digital Marketing at Oracle, shares with Shira Abel his experience of working for an enterprise, developing a collaborative workspace, and driving innovation. About Dave Ewart • Hailing from the 50th state, Dave is a SaaS Tech Marketer with few known predators but highly allergic to: poor customer experiences, stodgy corporate marketing and inferior faux-cloud software solutions. • 
Dave is a Full-funnel Marketing Exec and #Startup advisor with 20 yrs experience driving revenue and demand to scale SaaS companies from seed through acquisition & IPO. David has driven marketing teams and led demand generation for B2B brand leaders including: Tealeaf (acquired by IBM), SatMetrix, Saba, Loggly, Talkdesk and is currently Head of Digital Marketing for North America at Oracle. • When Dave isn't busy creating demand, he’s likely running on the trails in Marin chasing after his two kids. Key Takeaways: • In order to align sales and marketing departments your KPIs need to change to reflect your goals. It’s not about the number of leads and MQLs, it’s about starting conversations. • Content is king of the internet, but queen is the content channel. You just need to find the right recipe. • Hire for specific skills, but look beyond a resume: get to know your candidates, what they’re passionate about, their attitudes, and their ability to drive change. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: enterprise sales, marketing, MQL Facebook Status: @shiraable and Dave Ewart discuss how to drive innovation at an enterprise, increasing the sales efficiency and modernization of marketing in this week’s episode of #SaaSInsider. Twitter Status: @clickbyclick of Oracle talks to @shiraabel on #SaaSInsider about #marketing, making change, and demand generation.  

How do you enforce culture and set people up for success? How can you choose the right people to join your team? Can you make sure you have diversity? Shira Abel talks to David Cancel about having five successful exits, company culture, and the importance of building a startup around your customer. About David Cancel • David Cancel is a serial entrepreneur, podcast host (Seeking Wisdom) and angel investor/advisor. • He is best known for creating hyper-growth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery and Compete. David has been featured by media outlets such as The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard, Harvard Business School, MIT, MIT’s Sloan School of Management, Bentley, and other universities. • His popular blog davidcancel.com has been read by 1M+ entrepreneurs, and his Twitter account @dcancel has 135k followers and is considered a “must-follow" account for entrepreneurs, executives and product people. Key Takeaways: • You should questions yourself and have the centre of truth, because at the end of the day you need to accept the fact that you could be wrong. For a product - the customer is the truth. Internally - the people on the team are the truth. • Firing is the #1 thing you should think about to enforce culture. • When it comes to customers, it’s all about making business personal again and having those conversations. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: company culture, diversity, customer relations Facebook Status: @shiraable talks to David Cancel about his great success with 5 exits. They discuss how to enforce a company culture and building a product around your customer in this week’s episode of #SaaSInsider. Twitter Status: @shiraabel and @dcancel discuss how to enforce a company culture and building a product around your customer in this week’s episode of #SaaSInsider.

Why you should have an even distribution of UX professionals and developers on your team? How do you fail before you write code? Shira Abel and Anders Härén talk about data, gamification, building an ideal customer persona for your business and much more. About Anders Härén • Anders Härén is the CTO of Leeroy – a Swedish retail tech startup that has been around for 8 years. • Previously Anders was the CTO at MittMedia – Sweden’s largest publisher of local news (28 regional newspapers, 22 free newspapers, 50+ sites and 50+ native apps) where he played an active and strategic role in MittMedia’s successful digital transformation and climb to top three newspaper groups in Sweden. As a CTO his two main passions are User Experience and Machine-learning. Anders was in charge of creating and scaling MittMedia’s development organization from 5 to 60 developers in three years. • In the fall of 2016 Anders joined Leeroy as a co-owner and CTO. His responsibilities are similar to the ones at MittMedia: Scaling product, platforms and development organization Key Takeaways: • You need to capture the emotions during a customer journey. • Data is your best friend. • If you understand how to measure things, you can measure anything. • Demographics is not the first thing you should look at when building an ideal persona. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: UX, software development, customer journey Facebook Status: @shiraabel talks to Anders Härén about gamification, building an ideal customer persona for your business and much more in this episode of #SaaSInsider. Twitter Status: @shiraabel talks to Anders Härén about gamification, building an ideal customer persona for your business and much more in this episode of #SaaSInsider.

What is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more.  About Elizabeth Harr • Liz is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth.  • Prior to joining Hinge, Liz co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.  • She has worked with clients in the for-profit, non-profit, and government sectors, helping them map out growth plans using technology adoption and now leads Hinge's practice that focuses on branding and marketing strategies for technology services firms. 

 • She has co-authored several Hinge research books and reports, including two of their more recent books, The Visible Expert and Inside the Buyer’s Brain. Key Takeaways: • Build a marketing system around a buyer and think about how you're taking people to the next level of a buyer's journey. • On average 80% of the firms you compete with are not on your radar. That means you may be improperly positioned and you don't know your audience as well as you think.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com  

How does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM, and converting leads into customers. About Venkat Nagaswamy • As co-founder and CEO of MarianaIQ, Venkat Nagaswamy brings a long and diverse background in high technology to bear on applying artificial intelligence and Deep Learning to help marketers make account-based marketing (ABM) an at-scale reality. • "Big Kat," as he was nicknamed by friends and colleagues, has led teams in creating analytics, technology and business development solutions at McKinsey, Juniper Networks and GE Plastics, among others. He's worked in enterprise and digital consumer hardware, SaaS, corporate and business unit strategy, market entry strategy, product development, marketing planning and more, allowing him to understand martech challenges from both the CTO and CMO's point of view. • A proud graduate of the University of Michigan and the Georgia Institute of Technology, he holds an MBA and a Master's in Aerospace Engineering. Key Takeaways: • Lifelong learning is extremely powerful and necessary for your success. • Account-Based Marketing for B2B is an amazing way to get new customers when you have the right tools to do it. • Just because you're a startup, doesn't mean you shouldn't be involved in the community. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: leadership, SaaS, Account-Based Marketing Facebook Status: @shiraable and @venkatnagaswamy talk about lifelong learning and Account-Based Marketing for B2B as an amazing way to get new customers when you have the right tools to do it. Listen to #SaaSInsider podcast. Twitter Status: @shiraable and @venkatnagaswamy talk about lifelong learning and Account-Based Marketing for B2B. Listen to #SaaSInsider podcast.

Is it possible to get customers before you have a product? How do you bring large corporations together and at the same time create new products in a startup like environment? Shira Abel discusses innovation and working with enterprises with Oren Goldschmidt, the President of Pivotus Ventures. About Oren Goldschmidt • Oren is a visionary technologist and innovation expert with twenty years' experience building technology companies and developing models for corporate innovation. • He is President of Pivotus Ventures, a corporate innovation organization in the Bay Area. Pivotus brings financial institutions from different geographies together to create technologies that transform traditional banking business models by re-imagining how we interact with money and transact commerce. • Before setting up Pivotus, Oren was a General Partner and Chief Strategy and Technology Officer at Frost Data Capital, a venture fund and incubator based in California enabling large-scale corporate innovation and transformation. He has also been a Chief Technology Officer at a number of technology start-ups including Vielife (later acquired by Cigna) and VisualDNA; he was founder and managing partner at Blueorange, a London-based incubator developing innovative strategies and delivering disruptive products for a series of new ventures in the UK. Key Takeaways: • If you get it right and align incentives and create the value for everyone, you can build a powerful engine to drive innovation. • There is an amazing amount of openness from the corporates if you can talk to them about innovation and how you're going to help them move forward. • Bringing senior executives from an industry you’re trying to build a new product for is a good way to ensure you succeed. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, enterprise, innovation Facebook Status: Oren Goldschmidt, the President of Pivotus Ventures, joins @shiraabel on SaaS Insider to talk about innovation, building a new product for enterprises, and his successes and failures in building a startup. Twitter Status: @shiraabel talks to Oren Goldschmidt about innovation, building a new product for enterprises, and his successes and failures in building a startup. #SaaSInsider @c-suiteradio  

How do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja. About Peep Laja • Peep Laja is the Founder and Principal of CXL. He is from Estonia, but lives in Austin, TX (still spends summers in Europe to escape the Texas heat). • He’s an entrepreneur and a conversion optimization champion. He’s passionate about driving change and growth through digital optimization. • He was voted as #1 most influential conversion rate optimization expert in the world. He is devoted to growing the size and quality of the whole conversion optimization community. You can always rely on him for help, and to call bull****. Key Takeaways: • It’s not about what’s happening on a competitor’s website and its data, it’s about your site and what your users think about it. • When designing a website start with the user in mind, where they are coming from, what they are worried about. • Copy plays a crucial role in conversion optimization • The goal of any experiment is to change user behavior. You need to solve big problems when you're testing. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

How to decide what type of content to produce for your SaaS business? Should you do it at all? What is a great way to find out more about your customer and how they feel about your company? How long before you see the results from your blog? Shira Abel chats with Emily Triplett Lentz about customer success, quality content, and how Help Scout built their blog to grow their business. About Emily Triplett Lentz • Emily Triplett Lentz is the Blog Editor and a content strategist at Help Scout, which makes customer support and email management software more human for more than 7,500 companies in over 140 countries. • Since Help Scout is a remote company (as is Basecamp, where she worked previously) Emily recently relocated to northern California by way of Austin, Texas, Costa Rica, and Anchorage, Alaska. • Outside of work she enjoys playing bluegrass music with her husband as well as traveling, often with their two boxer dogs in tow. Key Takeaways: • Customers don’t really care about your product. They want to succeed at the context of which your product exists. • It takes a long time for content produced for customers to show results, but being a good resource pays off in a long run. • Your brand must evolve with your customers to meet their needs. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Pekka Koskinen has started several companies. Some of those companies have been set up, and then he's set management in place and he stays on the board. Another has been sold. With Leadfeeder, he plans on going to the next level. On today's show Shira Abel talks with Pekka on analytics, how to know if you're measuring the right things, and why you should focus on your strengths (Pekka stays with the companies he starts till they get to a certain size - instead of growing it huge himself.) About Pekka Koskinen Pekka is a serial software entrepreneur. Since 2002 He’s founded four companies and made one exit. Pekka founded Snoobi, a web analytics company, in 2004 and sold it to Fonecta in 2012. He’s also the founder of Solinor, Fraktio and Leadfeeder. Currently he’s the CEO of Leadfeeder - which takes all of his time. He’s placed management in his other companies who run those companies. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Shira Abel chats with Zach Barney, the Director of Sales Development at Teem on: - Outbound versus inbound sales - How to hire an SDR (and what to look for) - Incentives you can use to motivate your team - How they do Account Based Marketing (ABM) Please share this podcast. About Zach Barney Zach has 8 years of SaaS experience and has worked in all aspects of the sales org. He is currently the Director of Sales Development at Teem in SLC where he has a team of 13 SDRs handling both inbound and outbound lead gen for the company. He is married to his wife, Erika and has 3 daughters and 1 son. When not selling, he enjoys triathlons and has actually managed a handful of pro ironman athletes. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com  

Shira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on: - How Sigstr tested the market and got their first leads - Things you can do to spread content when you have no money - Sigtr's sales and marketing stack - How to build referrals Please share this podcast. About Dan Hanrahan Dan has spent over a decade starting, leading, and growing technology businesses. His experience spans across recruiting, ecommerce, and marketing technology, and he’s played key roles at companies like Brooksource, iGoDigital, and ExactTarget. His latest business, Sigstr, makes it simple for marketers to take control of branding and marketing in the employee email signature. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com

Company naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great intern program (that alone makes this episode a Must Listen To). Shira Abel talks to Steve about cleaning data, interns, naming and how to start selling. Please rate this episode. About Steve Benson Steven Benson is the CEO of Badger Maps, the #1 app in the Apple App Store for sales. A native of Chicago, after receiving his MBA from Stanford, Steve worked in Sales at IBM, HP, and Google. Steve was Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps, which helps Field Sales People be more successful. Badger shows salespeople their customers and leads on a map and connects to their calendar to build a daily route. Steve and his wife live in San Francisco where they spend their free time mountain biking, camping, and snowboarding. Full Bio here: http://www.linkedin.com/in/stevenbenson About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com  

Adam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it. As AdRoll CMO, Adam oversees all aspects of marketing at AdRoll, including performance advertising, product marketing, and developing AdRoll’s brand. Adam is an advertising industry expert with a true passion for performance marketing. He is a published author and frequent speaker at SES, SMX, OMMA and SXSW, a guest author for ClickZ, AdExchanger, and MediaPost, and the author of The Retargeting Playbook (Wiley, 2014.) Prior to AdRoll, Adam helped launch the CPL network at Aptimus, an ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Ad Ops, and Product Management. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com  

This week Shira Abel interviews Nicolas de Kouchkovsky (NK3) from CaCube. Nicolas is a SaaS industry veteran who comes from the licensing on premise software world. Nicolas now works as a consultant helping small and mid-size companies in the SaaS Customer Experience space grow. Today they discussed some of NK3's methods, processes and tools he's created for helping companies focus and grow. About Nicolas: Nicolas De Kouchkovsky is the founder and principal at CaCube Consulting. He is an Advisor and Consultant to B2B software companies, helping them grow. Nicolas covers all aspects of marketing and market development, working on a project basis or as a VP of Marketing on demand. He spent over 25 years in the Cloud and Software industry as a product and marketing executive. Nicolas has a proven track record of creating differentiated positioning, building go-to-market strategies, and developing demand generation programs. He as extensive experience with Enterprise Software markets and is a recognized expert in customer facing technologies. Nicolas lives in San Francisco, CA. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives with her husband, two sons and dog in Silicon Valley.

This week Jonathan Friedman, CEO of Reactful, is our guest and Shira Abel, CEO of Hunter & Bard, talks to him about cold-calling sales, the psychology of sales, sales versus marketing and how to build that funnel. They also touch on Conversion Rate Optimization (CRO) and more. If you'd like to be interviewed on SaaS Insider, ping Shira on Twitter (http://www.twitter.com/shiraabel), Facebook (http://www.facebook.com/shiraabel) or through the Hunter & Bard website contact us (http://blog.hunterandbard.com/contact-the-hunter-and-bard-team) About Jonathan Founded StudentEvents.com which was later acquired by StudyPortals. He interned at Goldman Sachs and Uventure and has a BSc, MSc (Cum Laude) from Rotterdam School of Management & the Wharton School of Business. Jonathan is passionate about working on projects on the bleeding edge of digital marketing, web analytics and conversion optimization @Reactful. He loves building quality products that make Reactful's customers extremely happy. Ping him if you are in the industry, he'd love to chat. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

This week Meira Primes, the CMO of Cloudyn, chats with Shira Abel, the CEO of Hunter & Bard, about being the first CMO inside a company - and the cost of Marketing Debt. About Meira The secret of start-up marketing? You need to be equally skilled in coming up with new ideas and concepts, developing the strategy, creating the plan, communicating the message, and rolling up your sleeves to execute, execute, execute. If you are serious about marketing, launching a start-up or you have cool ideas to knock around-reach out. Always happy to talk innovation, ideas, entrepreneurship, public relations & awareness, and anything marketing! Meira enjoys building and influencing markets, products, companies. Developing and implementing targeted and hard-hitting marketing and revenue generation programs for emerging businesses and tomorrow's market leaders. Interested in helping companies get their concepts and products launched, financed, sold and geared for accelerated growth. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

This week, Stewart and Travis talk about one important news item: Instagram Stories. That's right - the Snapchat copycat has arrived on our mobile devices, and we break down what it does, what it doesn't, and why it is perfect for re-enacting '80s VHS tape covers. We then interview Shira Abel, who schools us on marketing debt, putting marketers in the boxing ring with the engineers, and why mobile is everything.

Kristian Valk from HotelChamp was interviewed by Shira Abel from Hunter & Bard on this show. They discussed how HotelChamp has gone from idea to product and from a few clients to clients worldwide - all from Amsterdam. Kristian talks about why he prefers having people in an office instead of remote workers, and gets explicit on HotelChamps sales model. Kristian Valk Kristian Valk is the Founder & CEO of Hotelchamp. After 15 years as an entrepreneur in the Ecommerce market, Kristian is now disrupting the online hospitality market with Hotelchamp. Besides helping hotels increasing their direct bookings, he runs at least 200 miles a month and likes to join marathons in New York, Berlin and Rotterdam. Hotelchamp Hotelchamp is a SaaS company that delivers smart technology for hotels to increase direct bookings. By realtime analyzing website behaviour and characteristics of website visitors, the Hotelchamp technology creates unique customer journeys to make every hotel website visit 100% relevant in order to convince visitors making a direct booking. To determine what works best for every hotel, the team of conversion specialists executes a/b and multivariate tests.

This week Mark Faggiano from TaxJar talks with Shira Abel about how he sourced, hired and onboarded his remote team as well as how inbound has worked so well for TaxJar. Mark quit corporate life in 2000 and became an entrepreneur. Since then he's started 6 companies. Some have succeeded, some not so much. He's the CEO of @TaxJar now and it's a blast. He has an amazing team that's using technology to solve a super complex problem for ecommerce businesses. Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

This week Shira interviews and advises Sean and Chris Miller from Tubular.io. In a change from most episodes, Shira gave advise and did a bit of mentoring during this podcast - in addition to the helpful information given by the founding team of Tubular.io Sean Miller is the Founder and CEO of Tubular.io and Simplifyd. Born is Zimbabwe, Sean travelled the world working in the Television Live Broadcast industry before moving to the UK and setting up a creative agency which lead to the development of his now Saas passion in Simplifyd and Tubular. Sean is a tech enthusiast and creative who's all about removing unnecessary complexity which is very much the drive behind his products. Chris Miller worked in Business Development in South Africa with ELW Global, and delivered successful, procurement, logistical projects and contingency operations in countries such as Senegal, Togo, Mali, Cameroon, Niger and Burkina Faso. A passion for procurement and sales led to his role with Tubular.io where he now focusses in the integration of tubular with enterprises in the US and Europe. Shira Abel is the founder of Hunter & Bard, an inbound marketing and branding agency, and serves as its CEO. Previously she founded Abel Communications, and provided tech companies business development and marketing services as a consultant. Shira taught Marketing for Startups at Tel Aviv­ – Jaffa Academic College and has mentored at 500 Startups, Google Campus, Microsoft Ventures Accelerator, and other top accelerators. In addition, she’s spoken worldwide at Fortune 500 companies, conferences and top-tier universities on marketing. She also volunteers a few weeks of her time a year to USAID, where she mentors and teaches startups in developing regions. Shira holds an MBA from Kellogg School of Management.

Szymon Klimczak, the CMO of LiveChat is interviewed by Shira Abel of Hunter & Bard. Szymon didn't come from SaaS, but that didn't stop him from having a quant point of view and growing LiveChat from 0 to 15,000 SaaS customers. Szymon has spent last 16 years growing sports, web-hosting and customer service software projects. Since late 2005 he’s been with LiveChat, which he pivoted into SaaS product and took from 0 to over 15,000 customers with zero-budget marketing approach. When not focused on the analytics and growth of the customer base at LiveChat, he follows the NBA and plays with stats in Fantasy Basketball leagues. He’s also an investor and advisor in another SaaS company, Brand24.com. Shira Abel is the CEO of Hunter & Bard - a SaaS marketing agency.

Tim Matthews from Incapsula (https://www.incapsula.com/) chats with Shira Abel from Hunter & Bard (http://hunterandbard.com/) about how he got into SaaS marketing from conventional marketing, the differences between and the special challenges SaaS marketers face when companies scale. Tim has an ebook called The SaaS Marketing Handbook and it's free - you can find it at: https://www.scribd.com/doc/274418815/The-Saas-Marketing-Handbook Tim Matthews was born in New York City and grew up in a nearby leafy suburb before taking the long route to Silicon Valley through Tokyo. He has worked in high tech for twenty years and managed marketing teams at six companies. When not writing or poring over marketing texts, he golfs, crosswords, and tries to keep up with his wife on a standup paddleboard. He has long wondered which is harder: crossing the chasm or a 200 yard carry over a water hazard.

This week Elizabeth Yin (http://blog.elizabethyin.com) joins Shira Abel to talk about Predictable Revenue - how to build it, outbound sales, and being a Partner at 500 Startups. There's a lot of helpful information in this show about building and scaling your outbound sales. About Elizabeth: In HS: She programmed at other people's startups during the dot com boom in the Silicon Valley. Early 20s: Elizabeth studied EE & went to business school at age 23. She worked & lived abroad to travel a lot. Late 20s: She got serious about her career & worked on developer products at Google & side projects. Early 30s: She got really serious about her career and started LaunchBit, an adtech platform for B2B SaaS marketers. Sold it. She now a partner at 500 Startups & run the Mountain View accelerator..

Jason Crawford from Fieldbook was interviewed by Shira Abel from Hunter & Bard on today's show. Jason gave some great insights on how Fieldbook did usability testing - resulting in a lot of unexpected changes before launching on Product Hunt. He also talks about the value of influencer marketing. Jason Crawford is the co-founder and CEO of Fieldbook. Interesting things he's done in the past include co-founding co-founding Kima Labs (sold to Groupon in 2012) and running Landing Page Optimization at Amazon. In a previous life, he built supercomputers for biochemistry applications at D. E. Shaw Research. To relax, he reads books about industrial history, and the webcomic Girl Genius. Shira Abel is the founder and CEO of Hunter & Bard (http://www.hunterandbard.com) a SaaS marketing and branding agency working with fast growing companies.

Dale Clareburt from Weirdly, an HR SaaS company, is interviewed by Shira Abel. Dale is the Co-Founder and CEO of Weirdly Ltd. Weirdly (https://weirdlyhub.com/) is a SaaS platform that helps businesses put organisational and team culture fit at the beginning of the recruitment process. They believe that recruitment should be fun, engaging and useful and so they've created a product that delivers just that. Its clients range from SMEs to Enterprise across NZ and globally. Shira Abel is the CEO and founder of Hunter & Bard (http://www.hunterandbard.com), a marketing and branding agency that works with fast growing SaaS companies.

Neil Patel from Quick Sprout and Shira Abel discuss how Neil and his partner Hiten have started multiple successful SaaS businesses, his opinion on why he thinks SaaS fees will be eliminated in the future, and how marketplaces will take over. Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives Shira Abel is the founder and CEO of Hunter & Bard (http://www.hunterandbard.com) a SaaS marketing and branding agency. Clients include Cyara, Totango, Reach150 and more.  

Shira Abel chats with Erik Anderson from Gravy about SaaS startups, metrics, and what seed and starting startups need to know about marketing and growth. Erik Anderson is the co-founder and Managing Partner at Gravy (http://www.makegravy.co). He’s an active advisor to a number of companies and has been on the management team that has invested into over 30 early-stage startups. His jump into tech began with Techstars and their first program in London. He currently splits his time between California and Europe. You can find out more about Shira's marketing and branding agency, Hunter & Bard, at http://www.hunterandbard.com

Today's show Shira Abel from Hunter & Bard (http://www.hunterandbard.com) interviews Ron Sela from Start-a-Fire (http://startafire.com/) Ron Sela is a Full Stack Marketer at Start A Fire. He’s a profit-driven marketer having held roles previously at dapulse, Klear and Pagewiz. Ron is also a blogger at RonSela.com, where he discusses influencer marketing and B2B content marketing topics. Ron’s rich background includes an MBA, a Law degree (LL.B.) and a degree in Economics. Before becoming a full-stack marketer he served as Head of Treasury in leading technology companies. This earned him a deep understanding of the business world and what it takes to grow companies. Ron’s writing is often featured in leading media outlets, like Social Media Today and SEMrush. He was recently named one of Top 100 Influencers in Social Media Marketing (#42) by Onalytica.

Shira Abel interviews Yigal Roos, the Founder and CEO of Brandbox.io - an interactive media SaaS company. They talk about how Brandbox was born out of a marketing agency, what changes happened organizationally to make that work, and how the company had it's first burst of growth. BIO:Occupation: Tech entrepreneurCompany: BrandBox.io Location: Based in Amsterdam, NetherlandsFounded: BrandBox was founded in 2015 with his brother/CTO Uri RoosBrandBox empowers companies to easily setup and publish interactive marketing across all of their touch points. The online platform is used by global household brands such as ASICS, Citroen and Specsavers for achieving maximum conversion to new leads. They are working with international reseller partners throughout Europe.Yigal has a passion for, and professional background in music production; currently enjoying listening to luminaries such as Brad Mehldau, Fela Kuti, Thelonious Monk, Laura Mvula, and yeah, he also love Drake.He is currently greatly enjoying the journey of building a SaaS company, learning new skills every day, and getting inspired by other tech companies and startups. Give him a shoutout if you want to find out more, want to do co-marketing, or even better: just sign up on BrandBox.io for a trial! If you do happen to be in Amsterdam, come down to their office for an excellent cup of coffee and a chat!www.brandbox.io

This week Shira Abel interviews Paul Teshima from Nudge. Paul is a successful technology executive who has run services, customer success, account management, support and product management. He's a firm believer that culture eats strategy for breakfast, and business culture can be built through storytelling. Always have been a leader with a strong focus on sales and customer engagement.Previously Paul helped lead Eloqua (marketing automation) as part of the executive team from $0 to over $100 million in revenue, through IPO and a successful acquisition for $957 million by Oracle.Now co-founder and CEO of Nudge, Paul is focused on helping business people build and grow the right business relationships from their large network of weak connections.He has a passion for building great teams and products that help customers grow their businesses.

Pavel Dolezal from Keboola is our guest on our first show of SaaS Insider, hosted by Shira Abel from Hunter & Bard. Shira and Pavel talk about the challenges of starting a company in Prague (as opposed to, say, San Francisco) and how Keboola has grown from a small company in Prague to teams in Singapore, Canada, and London. If you're interested in international marketing, business, SaaS or analytics - you'll enjoy the first episode of SaaS Insider.

Shira Abel is the CEO of her digital marketing company Hunter and Bard, located in silicon valley. Shira and her husband made the decision that although they both have full-time jobs, Shira would be the main provider for her family, after their son was born with special needs. This led Shira on an unexpected career path and to where she is today, with a very impressive list of tech companies as her clients. Shira also makes time to do a lot of volunteering overseas, teaching entrepreneurial skills to groups in developing countries. Resources mentioned in this episode include: • TED: Amy Cuddy: Fake it till you make it • www.slack.com • Lean In by Sheryl Sandberg • Women Don't Ask by Linda Babcock You can find Shira Abel at: http://www.hunterandbard.com