Content Heroes

#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions.We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life.If you've ever found yourself needing to turn lackluster topics into personal, captivating content, then this episode is for you.Show notes and episode transcript at contentheroes.com/57Get the Content Heroes Book ☝️ Get a FREE copy of THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.

#56: In this special episode, we take a peek behind the curtain and deep dive into the content strategy that is fueling the Content Heroes business.Show notes and episode transcript at contentheroes.com/56ANNOUNCEMENTWe just opened the doors to my new FUEL Mastermind – The only Mastermind for Business Leaders who want to solidify authority in their niche with content.If you are the type of person who has been struggling to actually start creating content that drives revenue, then FUEL is for you.Learn more at fuelmastermind.com.

#55: In this special LIVE 1-Year Anniversary episode, Niduk interviews Josiah to peel back the curtain and go deep into the Content Heroes journey of how the podcast started, how it's grown into a thriving community in its first year, and where Content Heroes is headed.Show notes and video recording at contentheroes.com/55Get the Content Heroes Book ☝️ Get a FREE copy of THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.

#53: Parker Stevenson shares how to manage your online business finances to maximize profit, what key metrics you should be paying attention to in your financial reports, and how to plan for disasters so your business can continue to run well even when the unexpected happens.This episode is jam packed with useful tips and strategies for managing your finances, so if you're the type of person who wants to take control of your business and maximizing your profits, you'll definitely want to give it a listen.Show notes and episode transcript at contentheroes.com/53-----ANNOUNCEMENT: I'm so excited to announce that I'm releasing a BOOK this month.You probably already know how important it is that your content is actually contributing to the growth of your business, and in this book I'm sharing everything I've learned from the first 50 epiodes of Content Heroes about the secret to creating content that fuels business growth.I’m sharing the lessons learned from 50 episodes and interviews with other business leaders whose approach to content marketing catapulted them to influential leader status in their niches.Based on real-world conversations, experience, and insight from over 40 influential business leaders, this is not your average business book.If you’re serious about growing your business and influence in your niche, join the waitlist at contentheroes.com/book and be the first to get your hands on it later this month.Get the Content Heroes Book ☝️ Get a FREE copy of THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.

#49: Andy Raskin is an expert in messaging and positioning, and has helped some of the fastest growing companies in the world align their team around a strategic narrative.In this episode, we cover the biggest mistake most businesses make when telling their story, and how to tell a strategic narrative that will instantly establish trust with your audience and turn them into customers.If you've been looking for a better way to tell your own story, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/49

#48: Michael Barber is an award-winning creative and marketing leader, and is widely recognized as a top email marketing expert.In this episode, we cover how to turn your email list into a profitable business (even if your list is small), how to organically grow a list of highly engaged subscribers, and the biggest misconception people have about email marketing.You'll also get to listen in as I get some live coaching on how I can use my email list to grow Content Heroes into something more than just a podcast.If you're the type of person who wants to maximize your ROI with email marketing and grow your business into the stratosphere, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/48

#47: Erika Kullberg is a successful corporate lawyer who quit her six-figure job to start her own online business.In this episode, we talk about why she took a 99% pay cut to become a content creator, how she's building multiple streams of passive income, and what it took to make her first viral video on YouTube.If you're the type of person who wants to build your own online business from the ground up, this episode is for you.Show notes and episode transcript at contentheroes.com/47

#46: Monica Froese is a blogger and Pinterest expert who has built a multiple-six-figure business online by helping working moms thrive in motherhood and business.We're going to cover how meeting the President of the United States led to her launching a business, the number one thing she focused on to turn traffic into product sales, and how to get more email subscribers from Pinterest.If you're the type of person who wants to grow your own digital product empire and build a business that gives you control over how you spend your time each day, you'll definitely want to stick around for the rest of this episode.Show notes and episode transcript at contentheroes.com/46

#45: Nathan Elson is longtime personal friend and mentor of mine, and one of the smartest marketers I know.Nathan took me under his wing early in my career, and I'm incredibly grateful because the leadership and marketing principles he taught me back then profoundly shaped who I am and set the trajectory that led me to where I am today.We'll dig more into that story in this episode, as well as the philosophies and frameworks that Nathan has used to become an effective marketing leader with a long track record of building high-performing teams and solving hard problems.If you're the type of person who wants to break through the content creation ceiling and build a business that achieves more than you thought was possible, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/45

#44: Claire Pelletreau is a Facebook and Instagram ads expert and host of the Get Paid Podcast.In this episode we cover how to run paid ads to grow your email list, what is and isn't working in facebook ads today, and the three biggest mistakes rookies make when running their first ads.If you're the type of person wants to get more customer with Facebook ads without wasting a ton of time and money, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/44

#43: Tamsen Webster shares how to overcome the marketers paradox, what is the one fundamental human need that should guide all your messaging, and how to get your audience to take lasting action that will turn them into lifelong customers.If you're the type of person who wants to fundamentally shift your messaging to get people see things in a radically new way, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/43

#42: Chris Ducker is widely considered the expert on building a personal brand as an entrepreneur.He's the best-selling author of two books, Virtual Freedom and Rise of the Youpreneur, and has helped entrepreneurs all over the world become the go-to leader in their industry by building a thriving personal brand online.Now, you may or may not have already realized how vital a personal brand is to the future of your online business. And if not, that's okay.In this episode, we cover why your personal brand matters so much, the biggest mistake most people make when building their brand, and how you can leverage your personal brand to turn followers into customers and future-proof your business.If you're the type of person who wants to be the leader in your niche and fuel your business growth, you'll definitely want to give this episode a listen.Show notes and episode transcript at contentheroes.com/42

#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans.Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a great writer.If your content is falling flat and you're looking for a fresh approach that will have your audience anxiously waiting to see your name in their inbox, then you'll definitely want to give this episode a listen.Show notes and episode transcript at contentheroes.com/41

#40: Luisa Zhou shares how she was able to transition from an employee to a full-time entrepreneur with a thriving 7-figure business.Luisa also gives us the exact strategy she used to find her first few clients and figure out what to offer them, as well as the advice she would give herself if she were starting all over again today.If you're currently looking to escape your nine-to-five job and start a business of your own, you'll definitely want to stick around for the rest of this episode.Show notes and episode transcript at contentheroes.com/40

We support the Black Lives Matter movement and stand with all who oppose racial injustice and inequality.Show notes and episode transcript at contentheroes.com/blm

#39: Jay Baer shares how to create Talk Triggers that will turn your customers into volunteer marketers who will grow your business for you.Jay is a Hall of Fame Speaker, a New York Times best-selling author, and the most inspirational expert on Marketing, Customer Experience, and Customer Service.Jay is also the President of Convince & Convert, a consulting firm that works with the world’s most iconic brands -- like The United Nations, 3M, and Hilton -- to gain and keep more customers.If you’re looking to clone your customers and create a customer experience that keeps them coming back for more, you’ll definitely want to give this episode a listen.Show notes and episode transcript at contentheroes.com/39

#38: Joe Hawley shares his journey of transitioning from his dream career as a professional football player to becoming a full-time travel blogger.What I love about Joe’s story is that he didn’t let expectations of others hold him back, and instead he stepped out into the unknown and discovered a life that was much more aligned with who he is.If you’ve been thinking about making a transition of your own, you’ll definitely want to check out this episode.Show notes and episode transcript at contentheroes.com/38

#37: Brian Ford, host of the Self Improvement Daily podcast, shares how he was able to organically grow to 2.5 million downloads through showing up and serving daily.Brian digs into the key strategies and tactics that helped him gain traction really quickly, why building relationships is more important to him than ROI, and where he’s planning to double down next to take things to the next level.If you’re looking to grow your own audience so you can make an even bigger impact, you’ll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/37

#36: Patricia Kelikani, an award winning filmmaker and video marketer, shares how to create high-quality videos that will help fuel your business growth, even if you’re completely new to video creation.Patricia dives deep into the fundamentals of quality video production and gives us a ton of practical tips to help us look and sound like a pro on camera.If you’re looking to get started with video marketing or you want to take your video production to the next level, you’ll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/36

#35: Rachael Kay Albers, creative director and business comedian, shares how creating her hilarious Awkward Marketing videos, that entertain as much as they educate, skyrocketed her business’s growth.Rachael also gives us her secret to consistently publish high quality content without getting burned out, as well the distribution strategy she uses to get as many people as possible to view her videos.Show notes and episode transcript at contentheroes.com/35

#34: Brian Fanzo, digital futurist and host of the podcast iSocialFanz, shares his journey of building a massive online following and becoming a highly sought after speaker by being unapologetically himself.This episode is jam packed with valuable takeaways as Brian talks about what’s no longer working when it comes to online business, why his podcast listeners give him the strongest hugs, and what to the future of digital looks like in 2020 and beyond.Show notes and episode transcript at contentheroes.com/34

#33: Shannon Mattern, host of the popular Pep Talks for Side Hustlers podcast, shares how she was able to stop relying on client work to support her business and instead double down on selling her own products and courses.If you’ve been trying to figure out how to make the same transition of trading time for dollars with client work to building more passive income with courses and affiliate marketing, then definitely give this episode a listen.Show notes and episode transcript at contentheroes.com/33

#32: Matt Johnson, agency owner and author of the book Micro Famous, shares how to become famously influential to the right people so you can build a highly profitable business without building a massive audience.Matt also explains why podcasting is such a great strategy for attracting high end clients and how influence is the missing link between content and sales.If you own a service-based business and you’re looking to get more leads from your content and close more sales, then this episode is for you.Show notes and episode transcript at contentheroes.com/32

#31: Josiah shares the right and wrong ways we need to respond to the corona virus pandemic as online business owners.Links:Show Up and Write virtual event: contentheroes.com/showupFlipped Lifestyle Virtual Summit: flippedlifestyle.com/flvs2020-registrationShow notes and episode transcript at contentheroes.com/31

#30: Neen James, author of Folding Time and Attention Pays, shares how to create systems of attention that help you focus on the meaning instead of just the metrics and create content that builds a personal connection with your audience.Over the past two decades Neen has been advising some of the coolest companies in the world including Viacom, Comcast, Paramount Pictures, and even the FBI, on how to improve their strategic planning, communication, and leadership development.Neen also tells us how to create conceptual models that make your message ultra-shareable, and how to commercialize your work so you can create more value in the world.Show notes and episode transcript at contentheroes.com/30

#29: Alex Nerney shares how to build blogs that bring in six and even seven figures of annual revenue.Alex has a wealth of experience from growing two separate online businesses to well over a million dollars a year. And he has successfully coached and mentored multiple people to create their own six-figure blogs, with one of his students even making $45k per month from their website.If you’re looking to start or grow your blog to six-figures and beyond, this is definitely an episode you won’t want to miss.Show notes and episode transcript at contentheroes.com/29

#28: Josiah shares how in the course of just one weekend he went from having no idea what he could write a book about to having his whole booked mapped out on paper and the writing process started.To learn more about the free Show Up and Write online event, visit contentheroes.com/showup.Show notes and episode transcript at contentheroes.com/28

#27: Pete McPherson, founder of Do You Even Blog? and Online Impact, shares his journey of how getting laid off led him to create his popular blogging website and turn it into a successful online business.Pete also digs into his growth strategies for his podcast and youtube channel, and how he’s now leveraging outsourcing to take his business to the next level.Show notes and episode transcript at contentheroes.com/27

#26: Josiah shares how developing a Dream 100 list has helped him grow Content Heroes.

#25: Chloe DiVita, known as The Speech Choreographer, shares how you can choreograph your content to drive your audience to action.Chloe also shares her journey of starting out as an accountant who got bored with accounting, then transitioning to help lead a successful influencer marketing agency in the pet niche, and now to helping speakers and businesses share their content so that audiences will remember it.Show notes and episode transcripts at contentheroes.com/25

#24: Josiah shares his experiences in the Danger Zone when most people quit while starting something new, and the 3 steps you can take to push through to success.Show notes and episode transcript at contentheroes.com/24

#23: Nick True, founder of Mapped Out Money, shares his journey of starting an online business and what it took to grow it to the point where it could fully support his life.What's great about Nick’s story is even though his business may have taken longer to grow than he anticipated, he never gave up and and found ways to make it work until he could turn his vision into a reality.Nick also shares how he found his perfect starting niche and the steps he’s taken to maximize and diversify his revenue streams as he continues to grow his audience.Show notes and episode transcript at contentheroes.com/23

#22: Mike Ganino, storytelling coach and host of the Mike Drop Moment podcast, shares how to craft your own signature talk that you can use to present for anything from a 15 minute keynote to a day long workshop.He also talks about his approach to developing your voice as a speaker and content creator, and why story is so vital to creating content that gets people to take action.Show notes and episode transcript at contentheroes.com/22

#21: Josiah talks about what it means to be a Content Hero.

#20: Josiah shares the biggest thing that holds us back as content creators and three things he's learned to help overcome it.

#19: Miles Beckler, entrepreneur and content creator, shares his story of going from a broke college kid to growing a multi-million dollar online business.Miles also digs into his strategy for building profitable affiliate sites, as well as his latest techniques for getting massive returns on facebook advertising.Show notes and episode transcript at contentheroes.com/19

#18: Josiah shares his top 3 takeaways of things he's learned since starting a podcast. He also shares the actual numbers from the first 3 months of Content Heroes, as well as a breakdown of what it costs to put the show together.If you're interested in working with Josiah and his team at Inigo Digital to help free yourself from website headaches so you can focus on the creative work you enjoy, just visit inigodigital.com and book a free 15 minute call. No pressure and no selling.Show notes and episode transcript at contentheroes.com/18

#17: Azul Terronez, co-founder of Authors Who Lead, shares his journey of transitioning from an educator to an entrepreneur and book writing coach for authors like Pat Flynn and Dana Malstaff.Azul’s story is such a great reminder that showing up, serving first, and staying curious are essential ingredients for anyone who wants to make an impact.If you’ve ever struggled to find clarity in your business, or you feel like your messaging still doesn’t line up with who you really are, you’ll definitely want to give this episode a listen.Show notes and episode transcript at contentheroes.com/17

#16: Josiah shares why Word for 2020 is Heart and how that's changing how he shows up in his business.Connect with Josiah on LinkedIn, Instagram, Twitter, or in the Content Heroes Facebook Group.Show notes and episode transcript at contentheroes.com/16

#15: Dana Malstaff, founder of Boss Mom, shares what she’s learned from organically growing the Boss Mom Facebook group to over 45,000 members.She also tells us her secret to keeping group members highly engaged and explains the biggest mistakes she sees people make when starting their own Facebook groups.Show notes and episode transcript at contentheroes.com/15

#14: Donata and Hans Skillrud, founders of Termageddon, share how to know when your website needs a privacy policy and what you can do to protect yourself from massive fines and lawsuits.If you're interested in getting an auto-updating privacy policy for your website, you can sign up for Termageddon with our affiliate link to get a special 10% discount: contentheroes.com/termageddonShow notes and episode transcript at contentheroes.com/14

#13: Troy Dean, founder of WP Elevation and Mavericks Club, peels back the curtain to reveal the exact content strategy his team uses to generate multiple 7-figures a year in revenue for his business.In this episode, Troy shares so many valuable takeaways that you can use right now to take your content strategy to the next level.Show notes and transcript at contentheroes.com/13

#12: Stephanie Campanella, entrepreneur and creator of Nail the Niche, shares how becoming hyper focused on solving a specific problem for a specific audience completely transformed her business and propelled her to becoming a well-known authority in her space.Stephanie walks us through why picking a niche is just the first step and how creating a unique offering that helps your target customer reach their goals is the key to really winning over your niche.Show notes and episode transcript at contentheroes.com/12

#11: Chris Parker, entrepreneur and creator of WhatIsMyIPAddress.com (which is ranked as one of the top two thousand websites in the world), shares what it’s taken to scale to 7 million website visitors a month. Not only does Chris dig into the technical and logistical side of scaling a website, he also shares how he’s had to adapt his content for a global audience and how stepping out of his comfort zone as an entrepreneur has reshaped his business. Show notes and episode transcript at conteheroes.com/11

#10: John Jantsch, founder of Duct Tape Marketing, shares with us his entrepreneurial journey and how it led him to write his latest book, The Self-Reliant Entrepreneur.This conversation is so important because we dig into what it means to be an entrepreneur and how establishing habits of mindfulness and contemplation build a foundation that keeps creative energy flowing and helps keep us from burning out as content creators.Show notes and episode transcript at contentheroes.com/10

#9: Danita Scott shares her journey of quitting her job without a plan and how that lead to starting and growing a thriving business as an online course creator for purpose-driven entrepreneurs.Danita opens up about her failures along the way and how they’ve helped her learn and grow, as well as her approach to finding her voice online and creating authentic content that resonates with her audience on each of her social platforms.Show notes and episode transcript at contentheroes.com/9

#8: Josh Summers, Founder of Go West Ventures and creator of TravelChinaCheaper.com, shares how he grew what started as a hobby blog into a portfolio of websites that combined bring in over a half million visitors every month.Josh digs into how the key to his success has been shifting his mindset to thinking like a CEO, and the massive impact that has made on his business.He also opens up and shares his actual traffic and revenue numbers over the years so you can see what’s possible when it comes to online content creation.Show notes and episode transcript at contentheroes.com/8

#7: Tom Miller, founder of Email for Experts, shares his journey of transitioning from creating info products for a broad audience to niching down and focusing on helping a small group of people solve a very specific problem. Show notes and episode transcript at contentheroes.com/7

#6: Adam Preiser is the founder of the YouTube channel WP Crafter, where he teaches non-techies how to use WordPress.In this episode, Adam shares his story of growing his YouTube channel to over 132,000 subscribers by consistently showing up and making a personal connection.He also talks about co-founding the very popular funnel-building WordPress plugin CartFlows, which by the way I’m a huge fan of, and how he’s leveraging it to revolutionize how people build sales funnels online.Show notes and episode transcript at https://contentheroes.com/6

#5: Art Sobczak, legendary inside sales trainer and author of the book Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, shares what he’s learned from creating content in many different forms for sales professionals for the last 35 years and how mastering sales fundamentals helped him transition from traditional direct marketing to building a thriving business online.Show notes and episode transcript available at contentheroes.com/5

#4: Jeffrey Kranz, a content marketer and CEO of Overthink Group, shares what he’s learned from helping companies across multiple industries understand what content the people they’re trying to reach actually want to read, and how to attract those people to their content through organic search.Connect with Jeffrey via LinkedIn or email him at jeffrey@overthinkgroup.com. And be sure to checkout Overthink Group!Episode show notes and transcript at contentheroes.com/4