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This was a recent live guest expert training held in my community Web Designer Pro™. To get all the resources mentioned, along with the links, slides and access to the extended Q&A session, you can get it as a member of Pro!In this training, Shannon Mattern covers how to offer paid discovery and more specifically, how and when to add it into your sales calls.If you're interested in getting paid before you get paid, getting paid for your ideas and/or having a clear separation between free consult calls vs paid discovery/strategy sessions…this one is for you.If you'd like more guidance, scripts and a more “handheld” approach to offering paid discovery, Shannon has a full Paid Discovery Mastery Course!Normally $500, only $297 for members of Pro AND for a limited time, you can get this same discount even if you're not yet a member of Pro!Use code coupon code PAIDDISCOVERYPRO at checkout.When you join Web Designer Pro™ (on any tier) you'll get instant access to the new private audio course feeds for:Web Design Business CourseMaintenance Plan CourseScale Your Way CourseJoin Web Designer Pro™ and enjoy instant access to these courses in audio format along with the full courses inside Pro!
The Conscious Edge Podcast: Redefining Wealth as a Whole Human Experience
Shannon Mattern, founder of the Web Designer Academy and host of the Profitable Web Designer podcast is this week's guest on the Live Full Work Fun podcast. In this episode, Shannon shares her expertise on building sustainable web design businesses while maintaining work-life balance, offering insights for both established and aspiring entrepreneurs. Key Highlights: Practical strategies for overcoming initial business challenges and pushing through self-doubt Tips for creating a profitable web design business without sacrificing personal life Innovative marketing tactics and authentic sales strategies for freelancers Mindset shifts necessary for becoming a high-earning web designer Real-world examples of turning obstacles into opportunities for growth Continue the conversation. Share your biggest takeaway from this episode on Facebook. Additional Resources: Subscribe: Profitable Web Designer Podcast Web Designer Academy Connect with Shannon Mattern: Website: https://shannonmattern.com/ Instagram: https://www.instagram.com/shannonlmattern Facebook: https://www.facebook.com/wpbffshannon LinkedIn: https://www.linkedin.com/in/shannonmattern/ Connect with Gayla: Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerLiveFullWorkFun Instagram: https://www.instagram.com/gscrivener/ This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!
Computational models of urbanism—smart cities that use data-driven planning and algorithmic administration—promise to deliver new urban efficiencies and conveniences. Yet these models limit our understanding of what we can know about a city. A City Is Not a Computer: Other Urban Intelligences (Princeton UP, 2021) reveals how cities encompass myriad forms of local and indigenous intelligences and knowledge institutions, arguing that these resources are a vital supplement and corrective to increasingly prevalent algorithmic models. Shannon Mattern begins by examining the ethical and ontological implications of urban technologies and computational models, discussing how they shape and in many cases profoundly limit our engagement with cities. She looks at the methods and underlying assumptions of data-driven urbanism, and demonstrates how the “city-as-computer” metaphor, which undergirds much of today's urban policy and design, reduces place-based knowledge to information processing. Mattern then imagines how we might sustain institutions and infrastructures that constitute more diverse, open, inclusive urban forms. She shows how the public library functions as a steward of urban intelligence, and describes the scales of upkeep needed to sustain a city's many moving parts, from spinning hard drives to bridge repairs. Incorporating insights from urban studies, data science, and media and information studies, A City Is Not a Computer offers a visionary new approach to urban planning and design. Shannon Mattern is professor of anthropology at the New School for Social Research. Her books include Code and Clay, Data and Dirt: Five Thousand Years of Urban Media and The New Downtown Library: Designing with Communities. She lives in New York City. Website wordsinspace.net Instagram @atlas.sounds Twitter @shannonmattern Alize Arıcan is a Postdoctoral Associate at Rutgers University's Center for Cultural Analysis. She is an anthropologist whose research focuses on urban renewal, futurity, care, and migration in Istanbul, Turkey. Her work has been featured in Current Anthropology, City & Society, Radical Housing Journal, and entanglements: experiments in multimodal ethnography. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Computational models of urbanism—smart cities that use data-driven planning and algorithmic administration—promise to deliver new urban efficiencies and conveniences. Yet these models limit our understanding of what we can know about a city. A City Is Not a Computer: Other Urban Intelligences (Princeton UP, 2021) reveals how cities encompass myriad forms of local and indigenous intelligences and knowledge institutions, arguing that these resources are a vital supplement and corrective to increasingly prevalent algorithmic models. Shannon Mattern begins by examining the ethical and ontological implications of urban technologies and computational models, discussing how they shape and in many cases profoundly limit our engagement with cities. She looks at the methods and underlying assumptions of data-driven urbanism, and demonstrates how the “city-as-computer” metaphor, which undergirds much of today's urban policy and design, reduces place-based knowledge to information processing. Mattern then imagines how we might sustain institutions and infrastructures that constitute more diverse, open, inclusive urban forms. She shows how the public library functions as a steward of urban intelligence, and describes the scales of upkeep needed to sustain a city's many moving parts, from spinning hard drives to bridge repairs. Incorporating insights from urban studies, data science, and media and information studies, A City Is Not a Computer offers a visionary new approach to urban planning and design. Shannon Mattern is professor of anthropology at the New School for Social Research. Her books include Code and Clay, Data and Dirt: Five Thousand Years of Urban Media and The New Downtown Library: Designing with Communities. She lives in New York City. Website wordsinspace.net Instagram @atlas.sounds Twitter @shannonmattern Alize Arıcan is a Postdoctoral Associate at Rutgers University's Center for Cultural Analysis. She is an anthropologist whose research focuses on urban renewal, futurity, care, and migration in Istanbul, Turkey. Her work has been featured in Current Anthropology, City & Society, Radical Housing Journal, and entanglements: experiments in multimodal ethnography. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/architecture
Computational models of urbanism—smart cities that use data-driven planning and algorithmic administration—promise to deliver new urban efficiencies and conveniences. Yet these models limit our understanding of what we can know about a city. A City Is Not a Computer: Other Urban Intelligences (Princeton UP, 2021) reveals how cities encompass myriad forms of local and indigenous intelligences and knowledge institutions, arguing that these resources are a vital supplement and corrective to increasingly prevalent algorithmic models. Shannon Mattern begins by examining the ethical and ontological implications of urban technologies and computational models, discussing how they shape and in many cases profoundly limit our engagement with cities. She looks at the methods and underlying assumptions of data-driven urbanism, and demonstrates how the “city-as-computer” metaphor, which undergirds much of today's urban policy and design, reduces place-based knowledge to information processing. Mattern then imagines how we might sustain institutions and infrastructures that constitute more diverse, open, inclusive urban forms. She shows how the public library functions as a steward of urban intelligence, and describes the scales of upkeep needed to sustain a city's many moving parts, from spinning hard drives to bridge repairs. Incorporating insights from urban studies, data science, and media and information studies, A City Is Not a Computer offers a visionary new approach to urban planning and design. Shannon Mattern is professor of anthropology at the New School for Social Research. Her books include Code and Clay, Data and Dirt: Five Thousand Years of Urban Media and The New Downtown Library: Designing with Communities. She lives in New York City. Website wordsinspace.net Instagram @atlas.sounds Twitter @shannonmattern Alize Arıcan is a Postdoctoral Associate at Rutgers University's Center for Cultural Analysis. She is an anthropologist whose research focuses on urban renewal, futurity, care, and migration in Istanbul, Turkey. Her work has been featured in Current Anthropology, City & Society, Radical Housing Journal, and entanglements: experiments in multimodal ethnography. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology
Computational models of urbanism—smart cities that use data-driven planning and algorithmic administration—promise to deliver new urban efficiencies and conveniences. Yet these models limit our understanding of what we can know about a city. A City Is Not a Computer: Other Urban Intelligences (Princeton UP, 2021) reveals how cities encompass myriad forms of local and indigenous intelligences and knowledge institutions, arguing that these resources are a vital supplement and corrective to increasingly prevalent algorithmic models. Shannon Mattern begins by examining the ethical and ontological implications of urban technologies and computational models, discussing how they shape and in many cases profoundly limit our engagement with cities. She looks at the methods and underlying assumptions of data-driven urbanism, and demonstrates how the “city-as-computer” metaphor, which undergirds much of today's urban policy and design, reduces place-based knowledge to information processing. Mattern then imagines how we might sustain institutions and infrastructures that constitute more diverse, open, inclusive urban forms. She shows how the public library functions as a steward of urban intelligence, and describes the scales of upkeep needed to sustain a city's many moving parts, from spinning hard drives to bridge repairs. Incorporating insights from urban studies, data science, and media and information studies, A City Is Not a Computer offers a visionary new approach to urban planning and design. Shannon Mattern is professor of anthropology at the New School for Social Research. Her books include Code and Clay, Data and Dirt: Five Thousand Years of Urban Media and The New Downtown Library: Designing with Communities. She lives in New York City. Website wordsinspace.net Instagram @atlas.sounds Twitter @shannonmattern Alize Arıcan is a Postdoctoral Associate at Rutgers University's Center for Cultural Analysis. She is an anthropologist whose research focuses on urban renewal, futurity, care, and migration in Istanbul, Turkey. Her work has been featured in Current Anthropology, City & Society, Radical Housing Journal, and entanglements: experiments in multimodal ethnography.
Computational models of urbanism—smart cities that use data-driven planning and algorithmic administration—promise to deliver new urban efficiencies and conveniences. Yet these models limit our understanding of what we can know about a city. A City Is Not a Computer: Other Urban Intelligences (Princeton UP, 2021) reveals how cities encompass myriad forms of local and indigenous intelligences and knowledge institutions, arguing that these resources are a vital supplement and corrective to increasingly prevalent algorithmic models. Shannon Mattern begins by examining the ethical and ontological implications of urban technologies and computational models, discussing how they shape and in many cases profoundly limit our engagement with cities. She looks at the methods and underlying assumptions of data-driven urbanism, and demonstrates how the “city-as-computer” metaphor, which undergirds much of today's urban policy and design, reduces place-based knowledge to information processing. Mattern then imagines how we might sustain institutions and infrastructures that constitute more diverse, open, inclusive urban forms. She shows how the public library functions as a steward of urban intelligence, and describes the scales of upkeep needed to sustain a city's many moving parts, from spinning hard drives to bridge repairs. Incorporating insights from urban studies, data science, and media and information studies, A City Is Not a Computer offers a visionary new approach to urban planning and design. Shannon Mattern is professor of anthropology at the New School for Social Research. Her books include Code and Clay, Data and Dirt: Five Thousand Years of Urban Media and The New Downtown Library: Designing with Communities. She lives in New York City. Website wordsinspace.net Instagram @atlas.sounds Twitter @shannonmattern Alize Arıcan is a Postdoctoral Associate at Rutgers University's Center for Cultural Analysis. She is an anthropologist whose research focuses on urban renewal, futurity, care, and migration in Istanbul, Turkey. Her work has been featured in Current Anthropology, City & Society, Radical Housing Journal, and entanglements: experiments in multimodal ethnography. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/public-policy
Computational models of urbanism—smart cities that use data-driven planning and algorithmic administration—promise to deliver new urban efficiencies and conveniences. Yet these models limit our understanding of what we can know about a city. A City Is Not a Computer: Other Urban Intelligences (Princeton UP, 2021) reveals how cities encompass myriad forms of local and indigenous intelligences and knowledge institutions, arguing that these resources are a vital supplement and corrective to increasingly prevalent algorithmic models. Shannon Mattern begins by examining the ethical and ontological implications of urban technologies and computational models, discussing how they shape and in many cases profoundly limit our engagement with cities. She looks at the methods and underlying assumptions of data-driven urbanism, and demonstrates how the “city-as-computer” metaphor, which undergirds much of today's urban policy and design, reduces place-based knowledge to information processing. Mattern then imagines how we might sustain institutions and infrastructures that constitute more diverse, open, inclusive urban forms. She shows how the public library functions as a steward of urban intelligence, and describes the scales of upkeep needed to sustain a city's many moving parts, from spinning hard drives to bridge repairs. Incorporating insights from urban studies, data science, and media and information studies, A City Is Not a Computer offers a visionary new approach to urban planning and design. Shannon Mattern is professor of anthropology at the New School for Social Research. Her books include Code and Clay, Data and Dirt: Five Thousand Years of Urban Media and The New Downtown Library: Designing with Communities. She lives in New York City. Website wordsinspace.net Instagram @atlas.sounds Twitter @shannonmattern Alize Arıcan is a Postdoctoral Associate at Rutgers University's Center for Cultural Analysis. She is an anthropologist whose research focuses on urban renewal, futurity, care, and migration in Istanbul, Turkey. Her work has been featured in Current Anthropology, City & Society, Radical Housing Journal, and entanglements: experiments in multimodal ethnography. Learn more about your ad choices. Visit megaphone.fm/adchoices
Meet Shannon:Shannon Mattern is the founder of the Web Designer Academy which provides strategic business, marketing and sales coaching for women web designers.She's also the host of the Profitable Web Designer Podcast, your go-to resource for mindset and mentorship to help you create a more profitable, sustainable and fulfilling web design business.Links & Resources:WebsiteInstagramProfitable Web Designer PodcastNext Level MastermindFree course for women web designers who want to make more money without working 24/7Grab my free resource, How To Get More Sales From Your Email List On Autopilot at laurakamark.com/emailReady to take back your time with sales funnels and evergreen systemsthat sell on your behalf. Let's hop on a call and see if working together is a fit.
For our August episode, we spoke to professor and writer, Shannon Mattern about her writing on the history of repair and repair manuals. The post Restart Podcast Ep. 97: Beyond the repair manual, with Shannon Mattern appeared first on The Restart Project.
Georgia talks with marketing consultant Bryce Whitwam and takes us in and out and further in – maybe further in than any of us have ever wanted to go – to the TikTok shop; Mike talks with media studies professor Shannon Mattern about Drafts – writing while it is still in progress – and how it feels to POST them. Also: Audience participation!–Become a Never Post member at https://www.neverpo.st/–Call us at 651 615 5007 to leave a voice mailDrop us a voice memo via airtableOr email us at theneverpost at gmail dot comSee what interstitials we need submissions for–Find the slides for this live performance on our website.Intro LinksJ.K. Rowling and Elon Musk Named in Cyberbullying Lawsuit Filed by Algerian Boxer Imane Khelif After Olympic Win (EXCLUSIVE) - Variety“it was so nice when you were following legal advice to shut the fuck up” – death angelSwifties for Trump? Not so fast-Taylor Swift fires back at Donald Trump's AI-generated endorsement – MarcaFans Suspect Taylor Swift Just Subtly Addressed Donald Trump's AI Image Scandal in New Statement – parade.comDonald Trump Shares Fake Taylor Swift Endorsement Using AI-Generated Images – StereogumTrump shares AI-generated images of Taylor Swift and her fans supporting him – NBCanyway here's the story of how i worked with a cafe (isshiki matcha) to import the olympic village muffins for a popup in nyc… – @kelin_online–The Shop ZoneMore of Bryce Whitwam:The TikTok effectShanghai Zhan podcastSyracuse University –Writing is DeathFind Shannon Mattern:wordsinspace.netshannonmattern.bsky.social–Never Post's producers are Audrey Evans, Georgia Hampton and The Mysterious Dr. Firstname Lastname. Our senior producer is Hans Buetow. Our executive producer is Jason Oberholtzer. The show's host is Mike Rugnetta. It's slow writingon re-admission of the abyssso if this body is sleepy-tiredplease walk aroundSuddenly there's nothingin the laws of the alphabetthat breaks open revealingwhat buoyancy am I.Excerpt of Puberty of Puck, by Mark HyattNever Post is a production of Charts & Leisure ★ Support this podcast ★
I recently caught up with my friend Shannon Mattern, fellow web design business coach who has a group coaching program called The Web Designer Academy. We often talk off-the-record but decided to record our most recent catch up, an honest conversation about what's working for web designers in 2024.Shannon and I are both in a unique position to be able to oversee many web designers, some early on in the journey making less than six figures and some who are established web biz owners running six and multi-six figure agencies. So we both have a good pulse on what's working for web designers today. And that's why I'm extra excited to let you in on our recent catch up.Some of the topics explored are:What tends to hold web designers back from 100kWhat designers who are making 250k-500k+ are doingTips for getting past pricing mind trashThoughts on niching by gender (or whether you should niche by personality type)Web designer work life balance tips and a whole lot morePersonally, I love having conversations with friends in the industry with no specific topic, agenda and I hope you do as well! If you do, leave us a comment for this one at joshhall.co/329 to share your thoughts.Get all links and resources mentioned along with a full transcription at:https://joshhall.co/329The Web Design Business Podcast is available on:Apple - https://apple.co/36wnnc3Spotify - https://spoti.fi/36ttMEor wherever you get your podcastsView all Web Design Business Podcasts with show notes and full transcriptions at: https://joshhall.co/podcastGet instant access to my brand new (free) 50 minute video masterclass on how to scale your web design business, your way.
So what's working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we're gonna discuss today with my guest Shannon Mattern of Web Designer Academy, where she provides strategic business, marketing and sales coaching for women web designers. She's also the host of the Profitable Web Designer Podcast, your go-to resource for mindset and mentorship to help you create a more profitable, sustainable and fulfilling web design business, and all-in-all an incredibly insghtful and experienced business owner whose journey I can definitely relate to. And I'm sure you will to! Important links: Connect with Shannon on Instagram: https://www.instagram.com/profitablewebdesigner/Check out Shannon's website: https://webdesigneracademy.com/
This episode we have a single longform interview with a media scholar of note–The New School's Shannon Mattern. We have teamed up with Mediapolis, a journal that places urban studies and media studies into conversation with one another, to interview Mattern about her new book, Code and Clay, Data and Dirt: Five Thousand Years of Urban Media (U of Minnesota Press: 2018). And lucky for us on Phantom Power, a large portion of Mattern's story is about sound, from the echoes of ancient caves to Roman amphitheaters to telephone wires and radio towers—she shows us how sonic infrastructures allow us to communicate and form communities, cultivating forms of intelligence that are embodied and affective, as well as informatic. Before there was the smart city, there was the sonic city—and the sonic city isn't going anywhere soon. Some topics discussed: Patrick Feaster and First Sounds; Neil Postman; Harold Innis; Marshall McLuhan; John Durham Peters' The Marvelous Clouds; Carolyn Birdsall's Nazi Soundscapes. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
This episode we have a single longform interview with a media scholar of note–The New School's Shannon Mattern. We have teamed up with Mediapolis, a journal that places urban studies and media studies into conversation with one another, to interview Mattern about her new book, Code and Clay, Data and Dirt: Five Thousand Years of Urban Media (U of Minnesota Press: 2018). And lucky for us on Phantom Power, a large portion of Mattern's story is about sound, from the echoes of ancient caves to Roman amphitheaters to telephone wires and radio towers—she shows us how sonic infrastructures allow us to communicate and form communities, cultivating forms of intelligence that are embodied and affective, as well as informatic. Before there was the smart city, there was the sonic city—and the sonic city isn't going anywhere soon. Some topics discussed: Patrick Feaster and First Sounds; Neil Postman; Harold Innis; Marshall McLuhan; John Durham Peters' The Marvelous Clouds; Carolyn Birdsall's Nazi Soundscapes. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history
This episode we have a single longform interview with a media scholar of note–The New School's Shannon Mattern. We have teamed up with Mediapolis, a journal that places urban studies and media studies into conversation with one another, to interview Mattern about her new book, Code and Clay, Data and Dirt: Five Thousand Years of Urban Media (U of Minnesota Press: 2018). And lucky for us on Phantom Power, a large portion of Mattern's story is about sound, from the echoes of ancient caves to Roman amphitheaters to telephone wires and radio towers—she shows us how sonic infrastructures allow us to communicate and form communities, cultivating forms of intelligence that are embodied and affective, as well as informatic. Before there was the smart city, there was the sonic city—and the sonic city isn't going anywhere soon. Some topics discussed: Patrick Feaster and First Sounds; Neil Postman; Harold Innis; Marshall McLuhan; John Durham Peters' The Marvelous Clouds; Carolyn Birdsall's Nazi Soundscapes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to an insightful episode where I sit down with Shannon Mattern, a seasoned business coach specializing in helping web design entrepreneurs create freedom, flexibility, and financial independence. In our conversation, Shannon shares invaluable insights into the realm of marketing for design professionals. Uncover the key elements of a successful marketing strategy, gain clarity on identifying your unique selling proposition, and explore practical tips for leveraging social media platforms effectively. From content marketing to networking, Shannon sheds light on common misconceptions and provides actionable guidance for design business owners. You will learn: The importance of marketing in attracting the right clients and fostering business growth. Strategies for identifying and leveraging your unique selling proposition to stand out in a crowded market. Practical tips for effectively showcasing your work and attracting potential clients on platforms like Instagram, Pinterest, and LinkedIn. Insights into content marketing strategies tailored to resonate with your target audience and establish authority in your niche. Common marketing mistakes to avoid and actionable guidance for refining your marketing efforts. Tune in! About Shannon: Shannon Mattern is a business coach for web designers and host of the Profitable Web Designer Podcast where she shares strategies and advice to help web designers create freedom, flexibility and financial independence. Website: https://webdesigneracademy.com Instagram: https://instagram.com/profitablewebdesigner Web Designer Archetypes Quiz: https://webdesigneracademy.com/quiz --- Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message
If you're a service provider, you'll probably know all too well the feeling of working all hours and a complete lack of boundaries when it comes to your clients. It's not bad, necessarily - it stems from wanting to provide a great service - but when it leaves us burnt out and struggling to move forward in business, we need to work out why we can't let the “employee mindset” of undercharging and overdelivering go. Diving into this with me today is Shannon Mattern, a business coach for web designers via the Web Designer Academy and host of the Profitable Web Designer Podcast. She's all about helping ambitious women web designers create freedom, flexibility, financial independence and fulfillment. In this episode, we'll dive into: Why we maintain an employee mindset even though we're our own bosses The importance of raising prices to avoid burnout Why it's vital to maintain client boundaries Maintaining boundaries with your clients The 12 web designer archetypes and why you should find out yours - even if you aren't a web designer If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep153
#172 Shannon Mattern of Web Designer Academy talks about how personal discoveries and coaching helped her stop undercharging and overdelivering and actually create a more enjoyable, profitable web design business.
For the big 300 milestone, Josh hosts the first ever “Web Designer Roundtable” on the podcast featuring Kyle Van Duesen of theadminbar.comShannon Matter of webdesigneracademy.comand Chris Badgett of lifterlms.comIn This Episode00:50 - Web Design Trends and Perspectives13:24 - Experience and Age in Web Design17:39 - Exploring WordPress and Web Design Options24:39 - Websites in a Changing Technological Landscape32:42 - Niche Selection and Solving Business Problems37:56 - Teaching Expertise Through Niche Power47:55 - Excitement in Web Design and AI52:39 - The Changing Landscape of Web Design Get all links, resources and show notes at:https://joshhall.co/300My 2023 Black Friday Sale is ON!!All Web Design Courses are 30% OFF.
When running a business, it should be expected that sometimes things will go south, and we'll have to put out fires. Sometimes these situations can be solved in a day with a phone call, but sometimes they can potentially end your business. That's what happened with our guest today when her Stripe account was hacked. Shannon Mattern is the founder of the Web Designer Academy where she teaches web designers how to create profitable, sustainable, freelance web design businesses. She also hosts the Profitable Web Designer Podcast where she shares insights and strategies for web design professionals. In this episode, Shannon talks about her recent experience and relates it to these business lessons: Be transparent and communicate with your clients In the middle of a challenge, look for rational and uninvolved perspectives There's more than one way to do things “There's multiple ways to handle any situation. Why not give myself the opportunity to find out all of them and then make a decision with way more information than just what's in my head or I can Google.” - Shannon Mattern Today's show highlights the importance of relationships and networks in the business world. Having the right people around you, especially during challenging times, can make a world of difference. But they can only help you to the extent that you're asking for help. If you don't share your challenges, the right people who can help you overcome them won't come. In the world of business, it's necessary to have the ability to navigate adversity with resilience, transparency, and with the support of your network. Listen in as we explore the lessons learned from Shannon's experience. Connect with Shannon Mattern: Website Instagram LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to Episode 60 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm chatting with Ann Koppuzha about giving yourself permission to make money in your web design business through premium services. Ann Koppuzha isn't just a writer, lawyer, entrepreneur, and designer—she's a creative force blending her business and legal prowess with an innate passion for innovation. Her mission is to empower forward-thinking entrepreneurs, dynamic creatives, and influential thought leaders. With Ann, they find a partner dedicated to constructing sustainable businesses that harness their unique talents and passions to illuminate the world. Her holistic approach encompasses legal expertise, digital savviness, and strategic business guidance, all geared toward helping creatives and entrepreneurs live happier, healthier, and wealthier lives. 3 key lessons: Pricing isn't just about time spent - you also need to factor in the quality, value, and impact your services will have on the business you're helping. A premium client experience doesn't mean people-pleasing and dropping boundaries, but rather identifying opportunities for their success and listening to their needs and delivering on them through the process. When starting your business, you need to give yourself permission to make money and be in control of your finances. We also chat about: Ann's origins as a lawyer and how she started helping entrepreneurs with legal issues as a way to fulfillment. How to use AI to polish copy and make it more engaging and conversational. The ups and downs of entrepreneurship and how delivering exceptional work, communicating, and continuing to market yourself creates financial stability. Connect with Ann: Check out free business and legal resources to grow your business, including 3 Non-Obvious Clauses You Need in Your Web Design Contracts to Protect Your Business (with sample language!) at https://www.powerhouse-legal.com/resources. Grab affordable & friendly contracts and business resources at The Business Reserve Follow Ann at @powerhouselegal Contact Ann at hello@powerhouse-legal.com PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 59 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm chatting with Jason Gracia about the power of mentorship and creating systems in your web design business. Jason Gracia started his web design business after being diagnosed with cancer and not knowing how he would support his family and pay the medical bills. He's the founder of Swyft sites, a done-for-you web design company used by some of the biggest names in coaching from around the world, now a 7-figure business, and is cancer-free. He has over 20 years of experience in the industry and is an author, course creator, coach, and consultant who has had a significant impact on my own business. 3 takeaways from our talk: Being a lone wolf in business and not asking for help can ultimately hold you back. Finding a mentor and asking for help can be the catalyst for significant growth. Success comes from using proven tools and strategies to create systems that work for you and your business, rather than reinventing the wheel for each client. You can share your expertise in unconventional ways when you see a gap in the market. You just have to be willing to take a chance and get help when you need it. We also chat about: Jason's impact on my business and the gratitude I have for his guidance. His unique approach to selling his web design services by eliminating the back-and-forth with clients. The obstacles he overcame to start his business in the first place. Connect with Jason: Swyft Sites PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 58 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm talking all about whether or not you should work with friends and family in your web design business. My top 3: It's crucial to set boundaries and maintain professionalism when working with friends and family to foster a positive experience for both of you. You should never compromise your business for the sake of personal relationships. It's okay to say no if it means maintaining a positive working experience for you. Every decision you make, including working with friends and family, has a cost in terms of future time, money, and capacity, and sometimes, the emotional isn't worth it. I also share: How to navigate pricing challenges when working with friends and family. The importance of effective communication to maintain professionalism and boundaries. Power dynamics that pop up and how to handle them in a professional manner. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 57 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm chatting with Anchen le Roux of Simply Digital Design about the power of hosting a summit and community in web design. Anchen le Roux is the creative director at Simply Digital Design and the co-host of the Page Builder Summit. She's been a contributor to the Wordpress community for over 7 years and specializes in summit and funnel development, website development, and VIP days as a web design expert. 3 key takeaways: Page Builders are just as valuable, if not more so than custom-coded websites because the value is in the strategy and execution of the design. Productizing services and setting specific packages and systems helps establish boundaries from the start. Summits and networking sessions are critical for web designers to learn from each other and gain insight into other tools and strategies. We also chat about: Anchen's experience with organizing summits and resources available for those interested in running their own. Her experience as a web designer and involvement in the Wordpress community. The importance of networking and community for success in the web design industry. Connect with Anchen: Website: https://simplydigitaldesign.co.za/ Facebook: https://www.facebook.com/SimplyDigitalDesign Instagram: https://www.instagram.com/simplydigitaldesign Page Builder Summit: https://pagebuildersummit.com/ PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 56 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm sharing a special look at a training I did earlier this year on identifying where your web design business may be leaking time and money. My top takeaways: Many web designers, including myself, initially approach their business as if they were employees, treating clients as their bosses. This mindset often leads to over delivering, lack of boundaries, and allowing clients to dictate the entire relationship. Web Designers often fall into the habit of people-pleasing, and doing anything possible to avoid conflict and keep the client happy. Establishing clear boundaries from the beginning can prevent issues from occurring later. Setting mutually empowering boundaries is crucial for plugging leaks of time and money in a business. Boundaries aren't about building walls but about establishing ground rules and communicating them to clients. I also talk through: Common issues that web design businesses face, such as undercharging and over delivering. Problems like the "employee mindset," people-pleasing, lack of boundaries, and the self-concept of being an order taker. Solutions to address these problems and become a successful web designer, including setting boundaries and positioning oneself as a collaborative consultant. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 55 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm chatting with Steve Schramm of the Subscription Web Design podcast about how to use a subscription model to scale your web design business. Steve Schramm is the owner of NorthMac Services, a boutique web design agency focused on creating Wordpress sites for entrepreneurs. He's also the host of the Subscription Web Design podcast where he helps web designers create a subscription model to scale their businesses and create long-term recurring revenue. 3 key takeaways: The subscription-based model allows web designers to establish long-term profitable relationships with clients. Benefits of the subscription model include predictable income and the ability to focus on client satisfaction. By eliminating the pay-for-hours model, you can focus on client satisfaction instead of time worked, leading to greater revenue in the long run. We also chat about: Steve's journey as a web designer and the challenges he faced. How Steve implemented the subscription model in his own business. Scaling the business, creating efficient systems and processes, and teaching web design to others. Connect with Steve: https://steveschramm.co/ https://subscriptionwebdesign.com/ PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 54 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm sharing an Ask Me Anything I did for web designers curious to get their questions answered! Main topics covered: Understanding the values of investment-minded clients is crucial for web designers. Effectively communicating the value of working with a web designer is essential. Marketing strategies play a significant role in the success of web designers. I also share: My personal experiences and challenges as a freelance web designer The importance of pricing, time management, and setting boundaries. Some personal and business updates from the time of the recording. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 53 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm chatting with Dr. Lee Cordell about vulnerability and psychological safety as an entrepreneur and business owner. Dr. Lee C. Cordell is the CEO and founder of the Institute for Trauma and Psychological Safety. Dr. Lee uses her 15+ years of experience in leadership, healthcare, psychology, and education to help humans release shame and recover from their past painful experiences. Her mission is to empower people in the development of safe, supportive and mutually beneficial personal and professional relationships. Top takeaways: Dr. Cordell emphasizes the significance of psychological safety in our lives, particularly during uncertain times. We discuss the importance of vulnerability, embracing emotions, and seeking support for personal growth. Entrepreneurs are encouraged to let go of expectations and ego to overcome challenges and thrive. We also chat about: The different ways Dr. Cordell has impacted my own entrepreneurial journey. How the Institute for Trauma and Psychological Safety was founded and the importance of psychological safety, especially during times of uncertainty. The challenges faced by entrepreneurs, with an emphasis on letting go of expectations and ego. Connect with Dr. Lee Cordell: LinkedIn Becoming Trauma Informed Podcast The Institute for Trauma and Psychological Safety The Trauma Sensitive Business Collective ADAPT 5 Day Training PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing
Who says entrepreneurs must always have it figured out? This enlightening conversation with Shannon Mattern, the founder of the Web Designer Academy, chronicles the roller coaster journey of entrepreneurship where success is accompanied by failures, and self-doubt often overshadows achievements. Shannon doesn't sugarcoat the business experience; she dives into the messy aspects of running a venture, encouraging self-reflection and self-compassion, and highlighting the role of vulnerability in leadership. This episode peels back the layers of Shannon's transition from a frustrating corporate job to a thriving freelance web design business and how she grappled with imposter syndrome and feelings of being unqualified. She shares her experiences of with internalized violence, and creating a culture of psychological safety within her team. Her approach to overcoming these hurdles reveals the power of realistic advice and of taking actionable steps. Drawing on her lessons, Shannon emphasizes the importance of authenticity in leadership. She reflects on the hard decisions she's had to make and her struggles with people-pleasing. Despite the challenges, Shannon's optimism is contagious as she talks about her gratitude for the lessons learned and offers encouragement to those experiencing tough times. Tune in for a conversation that's brimming with relatable experiences and valuable advice for anyone running a business. Guest Bio: Shannon Mattern is the founder of the Web Designer Academy where she helps web designers work less and make more money. She's also the host of the Profitable Web Designer Podcast and the Simply Profitable Designer Summit where she shares strategies and advice to help web designers create freedom, flexibility and financial independence. Learn more and connect with Shannon at https://webdesigneracademy.com and https://webdesigneracademy.com/profitable-web-designer-podcast/ Learn more about Safe to Be Seen here: https://institutefortrauma.com/stbs Support the showWant to connect with us?On the web: The Institute for Trauma & Psychological Safety On social: Instagram Facebook community By email: hello@institutefortrauma.com Loving the show? Send us some love back by supporting us https://www.buzzsprout.com/1522051/support
Welcome to Episode 52 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm chatting with Stephanie Hudson of Focus WP about how to stop doing everything by yourself and get some of your time back without breaking the bank. Focus WP is an on demand team that gives web service providers a helping hand with the tasks that they wish they could outsource. They provide experts to support your business and let you focus on your zone of genius without worrying about the quality of the end product. Key highlights from our talk: There's a difference between being a “control freak” and a good service provider. Not outsourcing because you care about the quality of your service just means you care about your clients. The language you use can shift the power dynamic and be the difference between selling a service and selling a valuable investment in the client's eyes. Selling outcomes and ROI versus a certain number of pages with so many features will allow you to pre-frame the value of your services and charge more. We also chat about: The beginning of Focus WP and challenges it faced early on. How Focus WP grew from a need for web designers to hire support that they could trust to produce great results without having to take on all the small aspects of a care plan that they don't want to or can't offer. Focus WP provides another “you” to help you with your business at prices that allow you to mark up the cost and still come out on top with services you might not necessarily feel like the expert in. Learn more about Focus WP: https://focuswp.co/profitableweb PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 51 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! In this episode, I discuss the irresistible package matrix strategy and the seven components of profitable web design packages. The top takeaways: The irresistible package matrix empowers web designers to set boundaries, prevent scope creep, and position themselves as collaborative consultants. Pre-framing the value is crucial in attracting clients who understand the worth of your services and are willing to pay higher prices. Messaging, mindset, level of service, customization, boundaries, and pricing are all important factors in creating successful web design packages. I also talk about: My personal experiences with money mindset and how it's evolved throughout my journey. Advice on how to overcome obstacles and achieve desired results through mindset. The importance of understanding the reasons behind potential clients' affordability concerns. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 50 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm diving into money mindset and strategies to overcome the affordability problem. The main takeaways: Money mindset plays a crucial role in pricing and selling products and services. Potential clients saying they can't afford something is not a reflection of the business owner's worth or the market's ability to afford the price. Setting profitable and sustainable prices, reframing the value of a service or product, and not taking rejection personally are key strategies for success. I also share: My personal experiences with money mindset and how it's evolved throughout my journey. Advice on how to overcome obstacles and achieve desired results through mindset. The importance of understanding the reasons behind potential clients' affordability concerns. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 48 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm breaking down common problems web designers face and 4 solutions to help them work less and make more. 3 top takeaways: When you stop making your prices mean something about you, it's easier to see the value you provide and charge more sustainably. You are not an employee of your clients, but instead get to be a leader in your business by holding boundaries and creating systems that drive results. Taking control of how you spend your time and intentionally blocking space for specific activities is how to stay ahead without overworking. I also discuss: The importance of designing your business around the life you want to live and share my own experience of feeling trapped in my business. Common mistakes web designers make when pricing their services and how to overcome pricing challenges. Key shifts that can help web designers improve their business: changing the mindset around pricing, transitioning from an employee mindset to a leadership mindset, improving time management, and conflict avoidance. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Discover the valuable techniques and strategies to grow your web design business with expert Shannon Mattern. The post How to Grow a Web Design Business with Shannon Mattern appeared first on LMScast.
Welcome to Episode 48 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm breaking down common problems web designers face and 4 solutions to help them work less and make more. 3 top takeaways: When you stop making your prices mean something about you, it's easier to see the value you provide and charge more sustainably. You are not an employee of your clients, but instead get to be a leader in your business by holding boundaries and creating systems that drive results. Taking control of how you spend your time and intentionally blocking space for specific activities is how to stay ahead without overworking. I also discuss: The importance of designing your business around the life you want to live and share my own experience of feeling trapped in my business. Common mistakes web designers make when pricing their services and how to overcome pricing challenges. Key shifts that can help web designers improve their business: changing the mindset around pricing, transitioning from an employee mindset to a leadership mindset, improving time management, and conflict avoidance. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 47 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm sharing why you don't need a niche to get web design clients and the simple yet effective marketing method that does. The 3 main points to takeaway: If you have a niche that is working for you, don't change anything. But there are so many people out there who need websites and your services and don't fit into a specific box. Instead, focus on creating solutions and connecting one-to-one with those people who need them. Being clear on the type of client you want to help and how you can help them, plus being able to clearly communicate that, means you don't have to niche down. The real work isn't in the “doing” - it's in the mind trash that comes up around doing it that makes you freeze up instead of hitting send. I also touch on: What a niche is and how choosing one can help from a marketing perspective when creating copy to speak to your ideal client. The difference between marketing through connection and sliding into someone's DMs. How working on perfecting your website or posting on social media actually avoids humiliation, versus the tried and true simple marketing method we teach in the Web Designer Academy. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Welcome to Episode 46 of the Profitable Web Designer Podcast, where we're committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I'm Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you're struggling with things like pricing, boundaries, mindset and marketing and you're EXHAUSTED from going it alone… well, my friend, you're in the right place. Love the show? Tap here to leave us a rating and review! This week I'm talking with Haley Brown about growing your web design business through collaboration and community. Haley Brown is a self-confessed Wordpress nerd and design master who has been designing and building Wordpress sites for 10 years. She is one of the founders of WP Mavens, a monthly online membership community for female web designers who are determined to build profitable and productive WP design businesses. 3 lessons from my chat with Haley: You can pivot your business when necessary to make ends meet by tweaking your current offerings slightly. You're so much more likely to get success with someone you've already had success with - reach out to old and current clients and offer other services to help their businesses. If someone says your prices are too expensive, rather than reducing them, continue to be of service. Break down your offer into smaller chunks to reduce their cost while still delivering the minimum of what they require to move forward. We also talk about how: It took some convincing from her best friend, Emma Kate, to dive into a web design business, but once she started she was all in. Her business was referral-based to begin with. She started by offering help to other web designers for free, who would then either hire her to help them implement or refer her to other projects they didn't take on. She co-created WP Mavens to be a supportive community and not add more work, but rather offer bite-sized trainings with templates to support other female web designers in growing their business. Connect with Haley: Website: https://haleybrown.co/ Instagram: https://www.instagram.com/haleybrownco WP Mavens: https://wpmavens.co/ My episode with Emma Kate: https://webdesigneracademy.com/006 PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
Shannon Mattern of The Web Designer Academy shares her insight on how to navigate tough times in business, both when new web design projects are sparse and when things get tough on other sides of the business, sharing openly about a huge challenge she's currently facing with her payment processing platform.In This Episode00:00 - Introduction03:07 - Greeting to Shannon05:15 - Challenges of business09:09 - Navigate the failures11:00 - Skills and strategy15:31 - Seasons of muscle building19:17 - Having courage22:33 - Be proactive29:32 - Be creative32:31 - Give then ask36:33 - Don't be a commodity44:04 - Check your stripe account!56:55 - Leaders go first1:03:13 - Don't victim blameGet all links, resources and show notes at:https://joshhall.co/260
Shannon Mattern is a media theorist and design anthropologist. She joins Charles Waldheim to discuss her new book A City Is Not a Computer: Other Urban Intelligences.
Shannon Mattern is the founder of the Web Designer Academy, where she helps web designers work less and make more money. She's also the host of the Profitable Web Designer Podcast and the Simply Profitable Designer Summit, where she shares strategies and advice to help web designers create freedom, flexibility, and financial independence. Here's what we covered on the episode: Shannon's Background + The Web Designer Academy Shannon got her start by solving business problems for the nonprofit she worked at, where she did marketing and tech work – she was self-taught when it came to building and running their website How a vendor of the nonprofit hired Shannon to do some website work for him on the side, which is how she got her first client and then kept getting clients through word of mouth and says she felt bad charging people even $25/hour because she didn't understand the value of what she was doing After listening to a podcast episode, Shannon learned she could earn a commission through affiliate marketing by helping people set up their blogs through WordPress Even though Shannon was teaching people WordPress for free, people were still asking Shannon to do the work for them, so she got her pricing, systems, mindset, and boundaries in place so she could work with these clients and quit her day job How Shannon created the Web Designer Academy in 2016, where she teaches new web designers everything she knows Shannon explains how she got people to sign up for her free DIY WordPress Training with their email, which grew her email list, and shares that she used affiliate links to keep the training free To go all in on the Web Designer Academy, Shannon retired her free DIY WordPress Training last year How Shannon got the opportunity to do a speaking engagement where she offered to teach others what she was doing, which is how the Web Designer Academy was born Shannon shares how rewarding and fun it was to help others through the Web Designer Academy, which is why she decided to go all in on it in 2020 to empower women web designers and teach them how to run their business The Simply Profitable Designer Summit + Intellectual Property If you've been around for a while on Episode 26 and Episode 132 of The Design Business Show, I interviewed Krista Miller, a web developer who started the Simply Profitable Designer Summit, but now Shannon is the host of it The Simply Profitable Designer Summit is coming up on March 21st – 23rd, 2023 Shannon explains how she and Krista met through Shannon's 5-Day Website Challenge and how Krista invited Shannon to speak at the Simply Profitable Designer Summit Krista created her Summit in a Box offer, which was doing well, so she wanted to step away from one-on-one client work, and the summit Because The Simply Profitable Designer Summit was so pivotal for Shannon to get in front of her ideal clients and build relationships, she told Krista she would run the summit for her, and they eventually worked out a deal for Shannon to take over the summit If you want to hear the details of Shannon and Krista's deal, listen to episode 182 of Krista's Summit Host Hangout Podcast When it comes to your value and pricing, Shannon says to take yourself out of the equation and look at your client, what is going to be possible for them, what they are going to create in their business, and the long-term value of your offer Some people want to do it themselves and will never hire you, but some people don't want to do it themselves, and they can't wait to find you, and those are your people. Shannon explains that in the Web Designer Academy, they talk about investment-minded clients and expense-minded clients, and they teach having package-based pricing based on those clients You get to pick your price and then go out and sell the value of it instead of letting someone else tell you the value of it Shannon's Profitable Pricing Framework Training for designers that talks about her pricing philosophy How the value of your entire system and process that you do for clients is your intellectual property and can also be packaged up and sold separately If you have a process or something that feels easy to you and you love, go all in on it because that's what makes business easy Here is my affiliate link to The Simply Profitable Designer Summit – get your free ticket for full access to the presentations through the end of the day on March 23rd and upgrade to an all-access pass for lifetime access to presentations or the power pack to get speaker bonuses and courses Check out the Web Designer Academy website and connect with Shannon on Instagram Links mentioned: Web Designer Academy Profitable Web Designer Podcast Simply Profitable Designer Summit Episode 26 of The Design Business Show with Krista Miller Episode 132 of The Design Business Show with Krista Miller Episode 182 - Summit Host Hangout Podcast with Shannon Mattern Profitable Pricing Framework Training Connect with Shannon on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
Interviewer: ZACHARY LOEB. In the original formulation of urban theorist Jane Jacobs, “eyes on the street” linked public safety to the inadvertent effect of people going about their business and, in the process, monitoring their shared surroundings. In her recent work, media studies professor SHANNON MATTERN has explored how certain technologies, under the umbrella of “smart cities” or “urban tech,” have encroached on this and other ways that people have long managed to live together in cities. In her discussion with historian of science and technology Zachary Loeb, she discusses both the positive and negative impacts of urban surveillance and data collection and how we might, as individuals and communities, navigate between the uncritical embrace of technological mediation – based on either fear or a desire for convenience – and its total rejection. Mattern is the author of A City is Not a Computer: Other Urban Intelligences.
When I think back to starting my business in June of 2016, I remember feeling completely overwhelmed creating a website and an online presence. Luckily, I had the good fortune to come across Shannon Mattern, who is now my go-to person when it comes to learning WordPress and creating an online brand. Shannon was the featured guest in episode 62 of this podcast, but it's my interview on her show, Pep Talks for Side Hustlers, where I talk about becoming a certified life coach that I want to share with you today. I hope you enjoy it! If you want to learn more about the resources mentioned in this episode, visit the show notes. * * * * * * Grow Your Coaching Practice! Go from idea to income in 90 days or less with the free Coach with Clarity Business Blueprint! Want to connect further? Follow me on Instagram and send me a DM! Want to work together? Join the Coach with Clarity Collective today!
Sidewalks take us places, but they're also places of their own, where all sorts of people come together and interact. Shannon Mattern, who has written about the history of the sidewalk, claims that we're entering a new era of sidewalk planning, use, and politics, driven in large part by advances in communications, surveillance, and smart technologies. (Encore presentation.) Sarah Sharma and Rianka Singh, eds., Re-Understanding Media: Feminist Extensions of Marshall McLuhan Duke University Press, 2022 Shannon Mattern, A City Is Not a Computer: Other Urban Intelligences Princeton University Press, 2021 The post Sidewalk Planning and Politics appeared first on KPFA.
In this episode, we turn the tables and share an interview that Josh recently did on Shannon Mattern's podcast “The Profitable Web Designer” addressing some of the common struggles and challenges all web designers face today with actionable tips and strategies to combat them.In This Episode00:00 - Introduction04:58 - Josh's catalyst09:07 - Biggest challenges09:35 - Money mindset12:47 - Value concept18:34 - Rate increase reaction20:38 - Evolution to get a coach25:45 - Client mindsets differ29:05 - Trading is a trap 35:42 - “Favor” work39:02 - Evolution to BE a coach44:40 - It's about people47:16 - Extrovert & introvert52:53 - You're an expert58:55 - Focus on superpower1:01:36 - 13 Years ago1:03:36 - Make clients hungryGet all links, resources and show notes at:https://joshhall.co/224
The Scaling Lounge: Business Strategy • Operations • Team
Have you ever had the thought in your business that your clients are running the show? Today's guest, Shannon Mattern, has had quite the journey from accepting basically anything her clients threw at her to really owning her role as CEO, setting high standards for herself and her company, and really being able to scale in a way that honoured her boundaries and expectations. That was all a part of Shannon's journey as a web designer, but she's also now the founder of Web Designer Academy, where she's helped hundreds of other web designers do the same thing to create both sustainability and profitability – two of my favourite words. Quick overview of what we cover: Shannon's perspective on changing your mindset from employee to CEOThe importance of creating boundaries within your business and trusting your instinctsShannon's scaling journey and how she transitioned from only one on one clients to adding in retainer clientsHow Shannon used money mindset to scale successfully and building courage to say no to low paying jobsRESOURCES: Click here to join Adriane's Scalable Foundations MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Follow Soulpreneur: @soulpreneur_coFollow Sustainable Scaling: @sustainablescaling Follow Adriane @adrianegaleaVisit the website: soulpreneur.coCONNECT WITH SHANNON: Follow Shannon: @profitablewebdesignerVisit Shannon's website: webdesigneracademy.comClick here for Shannon's Profitable Pricing Framework Training for Web DesignersClick here to listen to Shannon's Profitable Web Designer PodcastShannon Mattern is the founder of the Web Designer Academy where she's helped hundreds of web designers create profitable, sustainable web design businesses using her proven frameworks, systems and strategies. She's also the host of the Profitable Web Designer podcast, your go-to resource for no fluff, all heart marketing, mindset, money, management and mentorship so you can create freedom, flexibility and financial independence as a web designer.- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favourite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @sustainablescalingThis episode was first published at SustainableScaling.co/013
Half-Finished to Done Podcast with Cristina Roman, Life Coach for Procrastinating Business Owners
If you struggle to get started on tasks and projects in your business that involve technology, this episode is for you. Tech procrastination is putting off anything tech-related in your business, and I knew that my colleague Shannon Mattern of the Web Designer Academy would be the perfect person to dig into this topic here on the podcast. Join us as we talk about the thought processes and emotions that cause tech procrastination—like analysis paralysis, overwhelm, frustration, and inadequacy—and how to work through them. Shannon Mattern is the founder of the Web Designer Academy where she mentors web designers to create profitable, sustainable, and scalable web design businesses. She's also the host of the Profitable Web Designer Podcast, the go-to resource for marketing, mindset, money, management, and mentorship for web designers who want to create businesses that provide freedom, flexibility, and financial independence. Listen in as we discuss: Recognizing and addressing the mental and emotional obstacles on your business journey How Shannon had to overcome perfectionism and imposter syndrome in order to hit her business and personal goals Her experience with coaching and the value she received Making the shift from undercharging and over-delivering to avoid burnout Tech procrastination: What it is, and why it might be happening in your business Mindset reframes to work through tech procrastination The importance and impact of language in your communication with clients GUEST CONTACT — Shannon Mattern, founder of the Web Designer Academy Website: https://shannonmattern.com/ Podcast: https://shannonmattern.com/podcast/ Facebook: @wpbffshannon Instagram: @shannonlmattern MENTIONED IN THE EPISODE — The Life Coach School Podcast with Brooke Castillo No BS Weight Loss with Corinne Crabtree LET'S GET SOCIAL — Cristina Roman, Life Coach for Procrastinating Business Owners Instagram: @piquecoaching Facebook: @piquecoaching TikTok: @piquecoaching Email: hello@piquecoaching.co Website: https://www.piquecoaching.co
We've been talking more and more about using a virtual summit to launch a course, membership, or high-ticket group program. And people tend to take my word for it that this strategy works for a course or membership, but I do get questions about it working for higher ticket programs. People ask if it really works, if they should host a paid event for a high-ticket offer, and there's just generally a lot of doubt. So today, I've brought in my presenting sponsor from my most recent summit, Shannon Mattern, who used my summit to launch her high-ticket program. So today, we're going to cover, hesitations or doubts Shannon had, how it compared to some of her other launch strategies, why we used my summit to launch Shannon's program, what this partnership looked like, and the results. For show notes, head to https://summithosthangout.com/182
Web designer business coach Shannon Mattern is on the podcast to share her thoughts on web design pricing and the mindset of raising rates confidently, pricing so you can have a profitable business, weeding out cheap clients and much more.In This Episode00:00 - introduction03:43 - Greeting to Shannon07:36 - Self-taught to burn-out13:08 - Business coach advice16:06 - Mindset shift18:45 - Charge for experience20:51 - Faster = more profitable25:20 - Helping others28:22 - Golden handcuffs30:36 - Finding the sweet spot31:48 - Do it scared34:04 - Client's wallets37:13 - Rule of 10x39:13 - Appropriate verbiage43:35 - Control the variables52:47 - Bringing clients in59:30 - Price increase coping1:01:36 - Websites as commodities1:06:59 - Financial goals1:12:39 - Planning ahead1:22:34 - Control the timeline1:29:29 - Final thoughtsGet all links, resources and show notes at:https://joshhall.co/201