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I'm excited and a half to welcome back to the podcast, WordPress agency legend Troy Dean who shares exactly how you can offer growth plans anywhere from 2k to 10k+ per month for your clients. As the founder of AgencyMavericks.com Troy and his team oversee hundreds of agencies of all sizes with a core focus on growth plans and paid discovery so he knows what's working TODAY, what rates people are charging and what services get results for clients.In This Episode00:00 - Building Recurring Income With Growth Plans04:17 - Importance of Recurring Revenue Plans10:44 - Fractional Digital Strategist Business Model19:35 - Digital Strategy and Paid Discovery Process22:38 - Website Design Strategy and Planning32:54 - 'Recurring Revenue Strategies for Web Designers42:33 - Effective Agency Growth Strategies54:14 - Implementing Growth Plans in Your BusinessGet all links, resources and show notes at:https://joshhall.co/324Grab my brand new (completely free) training to help you start and build your web design business at:
Burnout is NOT inevitable.Will power is LIMITED.Living Water is INEXHAUSTIBLE.Jesus is ENOUGH. From John chapter 4 be encouraged and challenged to live a different life and to ultimately keep sipping.
Can you believe it's not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It's another artificially intelligent episode 653 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about this episode As you're probably experiencing yourself, AI continues to be the talk of the town. You only have to visit any social media platform to see friends and colleagues boast about what they're achieving thanks to their new found best artificial friend, the amazing images they've created and the crazy amount of time they're saving by using the likes of ChatGPT. There's no doubt AI is saving us all a bunch of time, and enabling us to get shit done that we never dreamed possible. But are you getting stuck on the AI treadmill? Or are you being super smart in the way you're using it? Well today, myself and past guest (from episode 630) Troy Dean of Agency Mavericks continue the AI discussion. We discuss: How smart business owners are using AI. The interplay between human and machine, and the importance of being a good prompter! I share the results of a research study I did amongst my Facebook Tribe and LinkedIN followers, who revealed how they're benetting from AI And we talk about how to get started with AI if you haven't already. And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview (plus access a bunch of other marketing goodies) over at Pateron.com/MarketingPodcast. There's a free, no-obligation 7-day trial, then it's 47 tax-deductible dollars per month. Links Mentioned Learning Studio AI - Transform any subject into a stunning online course Holly Hires - AI powered virtual recruiter Task Ade - Unlock the power of generative workflows, task automation Google Duet - An always-on AI collaborator that provides help to users of all skill levels where they need it. Opus - Turns long videos into high-quality viral clips Product Hunt - From poetry writing to tackling tedious tasks, AI apps can automate almost anything Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.
Learn how to grow your agency business and take it to new heights with the expert guidance of Troy Dean. Gain valuable strategies. The post Grow Your Agency Business with Troy Dean appeared first on LMScast.
Join Timbo's Membership and take control of your marketing Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy's state-of-the-art content production factory (there's no other way to describe it) for this deep dive into how ChatGPT & video marketing can give your small business a competitive edge. The only thing he doesn't beat me on? Gags. I've got lots more gags! It's a bro-mantic episode 630 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Agency Maverick's Troy Dean... Righto, it's time to take a deep-dive into how the small business owner can make best use of video marketing and ChatGPT, with marketing Ninja Troy Dean who I've known for a few years now. We used to occupy the same co-working space in inner city Melbourne, and most recently we went on a failed tall ship adventure with a bunch of mates. It literally ended in a mutiny, but that's a story for another time! Troy is a marketer through and through, with his business Agency Mavericks specialising in helping digital creatives scale their businesses and spend more time doing what they love. Now if you want to hear from someone who truly gets marketing, who speaks about it with absolute passion and commitment, and who's a master at cutting through the crap and the lingo, and getting to the truth, then you're gonna love Troy. You know how much of a marketing nerd he is? In his office, Troy has built a state-of-the-art content production factory, to include a sound stage with a Hollywood-style lighting rig and a Today Show style set, a voice-over recording booth, mixing desk, plus he's got every type of gadget available … and then some! And that, my friend, is where this interview was recorded and filmed. So if you'd like to see what I'm talking about, the full video version (on Troy's Today Show-esque set) can be found inside my small business owner Membership over at my Patreon. Enjoy! Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.See omnystudio.com/listener for privacy information.
Co-hosts Daniel Mallipudi & Sean Bitzer talk to Troy Dean about his church planting roots in Southern California and how that ministry prepared him to serve the students and staff in college ministry over the last dozen years. Troy Dean is the Campus Pastor and Associate Profession (Christian Ministry) and Bushnell University in Eugene, Oregon. He's responsible for the planning, organizing, and providing direct leadership to the campus ministry programs of Bushnell including chapel services, Christian faith formation, spiritual development, programming, worship opportunities, and pastoral care. Theme Music: Simply Beautiful by Scott Riggan (www.scottriggan.com) Produced by: Austin Schumacher. --- Support this podcast: https://podcasters.spotify.com/pod/show/nwcn/support
Pastor Troy Dean invites four of our NW pastors to the table to have a a conversation on what called them to ministry, what keeps them in ministry, and how they are moving forward despite the overwhelming hardships of ministry in the Church. Watch the video of this episode here. Theme Music: Simply Beautiful by Scott Riggan. Find out more at www.scottriggan.com --- Support this podcast: https://podcasters.spotify.com/pod/show/nwcn/support
Co-hosts Daniel Mallipudi & Troy Dean have a great conversation with Sean on what it was like to be a 27-year-old senior pastor, what advice he would have for congregations with a young pastor, and why it's VITAL to invest in family ministry, even if it's hard. Sean Bitzer came on staff at Monmouth Christian Church in Monmouth, Oregon as an intern for the Children's department in 2007. After fulfilling that fun and challenging role, he was asked to serve full time where he practiced serving the church body in a wide range of positions. Since 2012, Sean has served as the Lead Pastor. In addition to serving at MCC, Sean is also, an advisor to the Northwest Christian Network, a founding member of the podcast Pastors in Quarantine (find where ever you listen to podcasts), and the director of the "Northwest Christian One-Day Conference, which happens in Oregon every fall. Theme Music: Simply Beautiful by Scott Riggan (www.scottriggan.com) Produced by: Austin Schumacher. --- Support this podcast: https://podcasters.spotify.com/pod/show/nwcn/support
Welcome Home! We're so excited that you are here! This Sunday was our World Outreach Sunday, with our message brought to us by Bushnell University campus pastor Troy Dean. Find messages, events, and more info about us at https://northwoodchristian.org or download the Northwood app at https://northwoodchristian.org/app.
Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win."Listen to the entire episode at https://howibuilt.it/027Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by Sensei ★ Support this podcast ★
Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win." Listen to the entire episode at https://howibuilt.it/027 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by Sensei
Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win." Listen to the entire episode at https://howibuilt.it/027 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by Sensei
Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win."Listen to the entire episode at https://howibuilt.it/027Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by Sensei Get your FREE copy of my Automations Library ★ Support this podcast ★
In this Spotlight Session we talk with Troy Dean, founder of Agency Mavericks. Located all across the world, his agency has one goal, one heart, and one mission - “To guide our customers to success and be there for every step of their journey.” We discuss things like:
CEO of AgencyMavericks.com, Troy Dean, joins us to kick off the New Year with some honest thoughts of how to scale your web design business and whether or not it's the right move for you!In This Episode00:00 - Introduction03:15 - Greeting to Troy04:40 - Why a rebrand 08:45 - When do you scale12:52 - Preferring gratitude16:23 - Decision to stay small18:11 - Quantifiable case studies20:28 - 99.9% of your success29:22 - Sharing with community30:58 - Value or mindset34:05 - Client priorities36:18 - Sites as commodities42:48 - Get to the heart45:49 - Learn and master value48:44 - Scale around you52:09 - The landscape56:56 - Hire before you need themGet all links, resources and show notes at:https://joshhall.co/159
Season 1 - 169th NWCC - A Good Endurance Join Daniel Mallipudi, Troy Dean, and Matt Holmes as they welcome Dr. Melisa Ortiz Berry and talk about her message from the first morning session from the 169th NWCC - A Good Endurance. Watch the session at https://mynwcc.org/endure/ --- Support this podcast: https://podcasters.spotify.com/pod/show/nwcn/support
Season 1 - 169th NWCC - A Good Endurance Join Pastors Mike Miller, Daniel Mallipudi, Troy Dean, and Matt Holmes as they converse about Troy Dean's message from the opening session. Watch the session at https://mynwcc.org/endure/ --- Support this podcast: https://podcasters.spotify.com/pod/show/nwcn/support
Matt Report - A WordPress podcast for digital business owners
Is there ever a right time to start a business? We could subscribe to every podcast, take every online course, thumbs up every video Troy Dean puts out on Facebook and we still wouldn't be 100% ready. Imagine having a full-time job and peddling your small piece of software on the side. Before you know it, it's making 500 to 1,500 in monthly sales. If you dedicate more time to it, you can turn it into an almost full-time gig. But when? If you dedicate more time to it, where do you focus that precious resource? Travis Lopes just made that leap from full-time at Rocket Genius — the makers of Gravity Forms — to run his software business, forgravity.com. He'll take us down (or up?) the decision tree on how he weighed the opportunity ahead of him. Also, what about building for a niche product within a niche product?! ★ Support this podcast ★
Matt Report - A WordPress podcast for digital business owners
Is there ever a right time to start a business? We could subscribe to every podcast, take every online course, thumbs up every video Troy Dean puts out on Facebook and we still wouldn't be 100% ready. Imagine having a full-time job and peddling your small piece of software on the side. Before you know it, it's making 500 to 1,500 in monthly sales. If you dedicate more time to it, you can turn it into an almost full-time gig. But when? If you dedicate more time to it, where do you focus that precious resource? Travis Lopes just made that leap from full-time at Rocket Genius -- the makers of Gravity Forms -- to run his software business, forgravity.com. He'll take us down (or up?) the decision tree on how he weighed the opportunity ahead of him. Also, what about building for a niche product within a niche product?!
Season 1 - 169th NWCC - A Good Endurance Join Pastors Mike Miller, Daniel Mallipudi, Troy Dean, and Matt Holmes as they intro the podcast and converse about Daniel Mallipudi's testimony from the opening session. Watch the session at https://mynwcc.org/endure/ --- Support this podcast: https://podcasters.spotify.com/pod/show/nwcn/support
Great News for the Castos Team in private podcasting Castos, a leader in podcast hosting and analytics, has successfully closed an investment round of $756,000. With investments by Automattic, Yoast SEO, along with individual investors, Castos will use this additional capital to fuel its advance into the Private Podcasting market. A quote from Craig Hewlett: “On both the individual and corporate investor side I think the investors see the vision that we have for what the Private Podcasting market can mean for Castos and want to help us achieve that potential,” Hewitt said. Big huge large news: I sold @SearchWP! Lots to say but the words can't fit in a tweeter https://t.co/OdfYlZDYXG— Jon Christopher (@jchristopher) July 7, 2021 SearchWP finds a new homeJonathan Christopher tweeted that his product SearchWP has been acquired by Awesome Motive. A quote from Syed Balkhi in the announcement post: “As he wanted to pursue the next chapter of his life, we started discussing the future of the SearchWP plugin. Given our experience running a suite of popular WordPress plugins, SearchWP was a perfect fit for our family of products.” He goes on to state:“A WordPress search plugin that a beginner, non-techy, small business owner can easily set up in less than 10 minutes to grow their business. I sat down with the team, and we have a crystal-clear 12 month plan. A lot of exciting things are coming your way in the coming months.” Also check out the interview with Jonathan Christopher in this article: Finding an awesome home for SearchWP Full Site Editing Testing Call #8 Compared to previous calls for testing for the FSE (Full SIte Editing) Outreach program, this round is intentionally targeting a more developer-centric audience compared to site builders or end users. in order to bring high impact feedback for theme.json, a new tool for extenders. You can read more about what to expect with upcoming efforts on make.WordPress.org site. Events WordFest live is coming up July 23rd. You can go and check out the speaker sessions that you do not want to miss! Grabbag Many of you are familiar with Troy Dean. Well, he was not a part of an acquisi
Mix of the Week #367 is "Celestial Constellations" by Troy Dean Follow and include @troyski in your track ID requests Mix of the Week: Mobile app http://dreamchimney.com/motw/app Mix of the Week: Email List http://dreamchimney.com/motw/subscribe
Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach
You Should Not Be Stressing - You Should Be ReLoading. Are You Ready For The Next Digital Gold Rush? Now Is The Time To Get Ready And GrowRecommendation At The Moment Is To Identify The 20% Off Your Activities That Move 80% Of The Value For Your Clients, And Therefore 80% Of The Profit For Your Business And Just Focus On That.In this Episode, Troy Dean and I talk about not stressing out during this time but actually ReLoading and thriving during this time! Troy with Mavericks Club has an amazing knack for helping creative entrepreneurs build awesome online empires! Now is the time to grow and get ready for the next digital gold rush!Takeaways From This Episode:Three Things - Cut the fat - Identify Your Sweet Spot - Identify Growth Opportunities Repositioning and Repackaging What You're Already Doing (Story of Click Funnels)Signature Systems Shine The Light On The Skeletons Your ClosetAutomation - The Pros and Cons!Do Not Fester In Fear! Get Rid Of The Negative ThoughtsFocus on Identifying the 20% of your activities that move 80% of the value for your clients, and therefore 80% of the profit for your business. Stop doing everything else! Not shrinking your business, but shrinking your activities. Think of it as, instead of trying to bake half a dozen blueberry pies at once, just bake one really good pie, become the best in the world at it. Helping your clients get through this weird period that we are all living through at the moment and coming out the other side leaner and stronger. Cut The Fat - Identify Your Sweet Spot - Identify Growth Opportunities.Troy goes through the process of cutting the fat, identifying your sweet spot, and identifying growth opportunities! There's a lot of waste in agencies in all businesses. There's a lot of half-started projects, there are a lot of spinning the wheels, people being very busy doing lots of activity thinking... Full Article/Show Notes:https://www.marketingagencycoach.com/blog/podcast-troy-dean-state-of-the-digital-union-and-how-to-reload-your-agency-during-down-times Follow/Connect With Me Here:Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroupYouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A Twitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff/
Simon Kelly wants to help you have your big “A-HA!” moment. And he knows how it feels to simultaneously buzz with excitement and tangle with self-doubt when the A-HA! hits and you’re moved to create something new. Already the owner of the successful digital agency Renegade Empire and top coach with Troy Dean’s WP Elevation, Simon’s in the throes of launching his own personal brand, building a new stage to impact more lives, and connecting with people on a personal level. I know Simon through my involvement with WP Elevation, and I’m sure he’ll inspire you as much as he’s inspired me as a business coach. In fact, I guarantee the conversation we have about slaying the dragons of self-doubt will inspire you to take massive action and make a bigger splash in YOUR world. Connect with Simon Kelly https://www.instagram.com/simonlkelly/ https://simonkelly.me/
Pastor Troy gives us some words on screens in this time of isolation. Watch the video here: https://www.youtube.com/watch?v=JStlms2pWUM
What Is A Growth Engine? In a service-based business, the idea of a growth engine is to put systems and processes in place that allow your business to continue to grow mechanically. And what we mean by that is that; a machine has predictable behaviour, because it has all the right parts, moving together. When you turn a machine on, for example, a vacuum cleaner, it kind of does what you expect it to do. However, most of our businesses, when you turn a small business on, most of them don't behave in a way that we expect them to behave. That's just because human beings get involved and we like to complicate things, and we get distracted. So, the more consistent and the more standardized you can make your business, then the more chance you have of turning it into a growth engine, that is something that you turn on and it behaves in a predictable way. Listen to How To Turn Your Business Into A Growth Engine with Troy Dean Episode 59 of Small Business Talk Podcast for all the details
We all want to grow our businesses, but growth can mean stress if our businesses aren't built with scalability in mind! Listen to the full episodes below: E28 – Yoda on scaling a highly profitable business (Troy Dean, WP Elevation) E38 – Bib Fortuna on running a $10,000,000+ business (Wil Schroter, startups.com) E67 – Boba Fett on masterfully acquiring massive businesses (David Vogelpohl, WP Engine)
The success of an agency business calls for more than lead generation. Rather, it depends on your specialization, relationships, and processes. It is how well you’ll leverage them that will determine your business growth. In this episode, Troy Dean shares his journey from a musician to a web designer and agency owner. His experience and lessons in music enhanced his success in building a solid agency business that every entrepreneur can emulate. Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency: https://dudeagency.io/category/podcast/
Pastor Troy Dean speaks on the domino effect of our habits determining our direction.
#13: Troy Dean, founder of WP Elevation and Mavericks Club, peels back the curtain to reveal the exact content strategy his team uses to generate multiple 7-figures a year in revenue for his business.In this episode, Troy shares so many valuable takeaways that you can use right now to take your content strategy to the next level.Show notes and transcript at contentheroes.com/13
Guest’s Background: Troy Dean is an online marketing speaker, coach, consultant and podcaster. He specialises in helping businesses and entrepreneurs use the Internet to attract new customers and build their communities. He also managed the online strategy for Jessica Watson, the 16-year-old Australian girl who sailed around the world and helped FebFast raise over $1 million in 2011 and 2012 for the drug and alcohol sector. He’s also a professional voice-over artist and has voiced campaigns for hundreds of brands including Ford, Telstra, ANZ, Hungry Jacks, Mitsubishi, AFL and Cricket Australia. Plus, he sang the Cadbury jingle – “Wouldn’t it be nice if the world was Cadbury?” His clients include: QuickBooks Law Institute of Victoria Westpac Melbourne Business Network Australian Anthill Edge of the Web Business Blueprint Uniting Care Wesley Website: troydean.com.au SNAPSHOT XXX is a [describe company here]. XXX has operated a website for some years. With advancing technology and the rise of social media, XXX needs to redesign their website to align with the goals of the business and the target audience. XXX needs a website that functions as a powerful marketing and communications tool to attract new clients, position itself as a thought leader in the industry and provide credibility to potential joint venture partners. XXX has approached [insert your name here] to design and develop a new website. BUSINESS NEEDS Specifically, the new website needs to fulfil the following business needs: [insert business need here] [insert business need here] [insert business need here] [insert business need here] Also required is a content management system that will allow XXX to easily manage content on the site and reduce administration costs. TARGET AUDIENCE NEEDS The target audience for the XXX website is defined as [describe target audience here]. The new website needs to assist the target audience to do the following: [insert target audience need here] [insert target audience need here] [insert target audience need here] [insert target audience need here] Ultimately, the XXX website should be a useful resource for existing clients, potential new clients and potential new partners. SOLUTION We recommend the development of a completely new website, built from the ground up, with a custom design to convey the value that XXX adds to its members. The new website will be designed to: [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] Additionally, the following “behind the scenes” features will be built-in to the website: regular pings to Google, Yahoo and Bing Google analytics performance reporting High-speed page loading anti-spam features on contact forms video tutorials and a user manual for the content management system Web hosting services are provided on a monthly or annual basis by our preferred hosting partner or by XXX’s existing hosting company. FURTHER CONSIDERATIONS Successful websites of those websites that continue to attract the right type of visitors and lead them down a path towards becoming a customer. This requires consistent content publishing and monitoring of the website to make sure it is achieving its objectives. Once the website has been launched we can assist you with your content strategy and make incremental improvements to the website to make sure that it continues to deliver a positive return on your investment. We would be happy to speak with you about this in more detail and answer any questions you may have. In the meantime, you can see more about our service here [insert link to website care plans]. PROJECT TIMELINE We offer the following timeline for the redesign of the XXX website: Discovery – 4 Weeks Development of a sitemap and interactive prototype so that all functionality can be tested and approved in the browser. Design – 3 Weeks The design of website user experience and user interface to allow the target audience to easily navigate and use the website to achieve their needs. Development – 4 Weeks Development of working website on the WordPress content management system. Testing – 1 Week Final testing and debugging on a development server before launching. INVESTMENT Project Essentials – $7,200 The following elements are considered essential to the project: Development of information architecture into the sitemap Development of interactive prototype to finalise functionality and any third-party integrations Design user experience and user interface Develop working HTML/CSS website to best practice web standards Develop responsive breakpoints for tablet and mobile experience Integrate website into WordPress content management system Integrate Search Engine Optimisation best practices to increase visibility in popular search engines such as Google and Bing Test and debug beta version of the website before launch Launch live website Integrate a daily and weekly backup schedule to protect the website Integrate Google analytics software Training and comprehensive video tutorials included Project Options – $3,000 The following options are recommended to enhance the performance of the website and help XXX achieve the strategic objectives outlined in this proposal: Develop a highly targeted lead capture strategy to convert website visitors into leads Develop a well-structured blogging platform to allow XXX to post thought-leading articles in order to attract the targeted visitors to the website Develop a commenting module to allow website visitors to leave comments on the blog articles as a way of encouraging engagement and conversation Integrate social media sharing facilities to allow web visitors to share articles with their friends and colleagues on platforms such as Facebook, Twitter and LinkedIn. Project Total – $10,200 The above pricing is effective for 30 days. FREQUENTLY ASKED QUESTIONS What is information architecture? Information architecture is the relationship of how all the different pages of a website are related to each other. This is communicated visually through a sitemap. Here is an example of a sitemap: http://sitemaps.thewpdevshop.com/proctormajor/ What is an interactive prototype? An interactive prototype is a black and white version of your website that is designed to prove the functionality and features as they will work in the browser. No design elements are applied at this stage as the prototype is just built to allow all parties to make final decisions on the functionality. Here is an example of a prototype: http://prototypes.thewpdevshop.com/proctormajor/ Why do you use WordPress? WordPress is open source content management software and currently powers around 25% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows us to develop flexible and customisable websites to modern standards and observes web development best practices. Furthermore, the community of web developers that use WordPress reaches far and wide and allows us to tap into this collective intelligence and bring that wealth of experience to your project. Where is the website hosted? Your website needs to be hosted by a hosting company that specialises in WordPress hosting. There are many companies that do this. WP Engine, Siteground, Pagely and Pantheon are just a few who specialise in this area. We are more than happy to make a personal recommendation should you require one. Who do I call if something goes wrong with the website or I can’t figure something out? Provided you subscribe to one of our ongoing website care plans, we will be your first point of call should something go wrong with your website. We will determine whether it is something the hosting company needs to fix something that is covered by your website care plan. We will provide training and video tutorials to assist you in using your website once it is launched. What happens after the website is launched? Once your website is launched, we will provide 30 days of support to make sure any bugs have been ironed out and that you are confident using your new website. After this, you will need to subscribe to one of our ongoing website care plans to make sure your website is looked after and maintained. These website care plans include updating your software, regular backups, security checks and making sure your website is online and open for business 24/7/365. More information on our website care plans are available upon request. How long will it take to appear at the top of Google? The time it takes for your website to appear on page 1 of Google depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however, there are a number of factors that can improve your chances. Building your website on WordPress is a good start as WordPress has some great Search Engine Optimisation fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility amongst search engines. Launching your website and then forgetting about it is a surefire way to get lost amongst the noise. We are happy to talk to more about your search engine strategy if we haven’t already. How will I know if anyone is visiting my website? We will install Google analytics software on your new website and show you how to log into your Google Analytics account where you can see a wide range of statistics about your website including a number of visits, page views than the amount of time people are spending on your website. Once you subscribe to one of our website care plans you will also receive more detailed analysis about your website performance and recommendations on how to improve. What happens if I want to add some features to the website while you’re building it? Whilst we like to be flexible and responsive to your needs, we also like to deliver what we promise within the time frames and budgets we have allowed. If you ask us to add new features to your website while we are building it, will most likely ask why? If we all agree that your new request will help us achieve our objectives then we will be more than happy to oblige. If your new feature is something you would like to add to your website but is not directly tied to your original objectives then we will suggest to schedule it for a second iteration of the website once it has been launched. This will require a new proposal. NEXT STEPS To proceed with this project, XXX is required to take the following steps: Accept the proposal as is by clicking on the “Accept” or “Approve” button, or discuss desired changes. Please note that changes to the scope of the project can be made at any time, but additional charges may apply. Submit an initial payment of 50% of the total project fee. Once these steps have been completed we will begin the project with an introduction of all relevant people and begin the discovery process. MUTUAL AGREEMENT This is a variation of the original Contract Killer template by Andy Clarke which can be found here: http://stuffandnonsense.co.uk/projects/contract-killer/ Between us, XXX and you XXX. Summary We will always do our best to fulfil your needs and meet your goals, but sometimes it’s best to have a few things written down so that we both know what’s what, who should do what and what happens if stuff goes wrong. In this contract, you won’t find complicated legal terms or long passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future. In short You (XXX) are hiring us (XXX Pty Ltd) located at XXX to design and develop a website for the estimated total price as outlined in our proposal. Of course, it’s a little more complicated, but we’ll get to that. What Do Both Parties Agree To Do? As our customer, you have the power and ability to enter into this contract on behalf of your company or organisation. You agree to provide us with everything that we’ll need to complete the project – including text, images and other information – as and when we need it and in the format, we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.organisation. You agree to provide us with everything that we’ll need to complete the project – including text, images and other information – as and when we need it and in the format, we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract. We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. Along the way, we will endeavour to meet all the deadlines set but we can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. On top of this, we’ll also maintain the confidentiality of any information that you give us. Getting Down to the Nitty-Gritty Design If we are designing your application we’ll create designs for the look-and-feel, layout and functionality of your website. This contract includes one main design plus the opportunity for you to make up to two rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates. HTML and CSS Layout Templates If the project includes HTML markup and CSS templates, we’ll develop these using valid HTML and CSS code. The landscape of web browsers and devices changes regularly and our approach is to look forward, not back. With that in mind, we will test all our markup and CSS in current versions of all major desktop browsers to ensure that we make the most of them. Users of older or less capable browsers or devices will experience a design that is appropriate to the capabilities of their software. We do not cater to people using Microsoft Internet Explorer 6 and cannot predict the behaviour of that browser. We will also test that these templates perform well on Apple’s iPad. We will not test old or abandoned browsers, for example, Microsoft Internet Explorer 6 or 5.5 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need us to consider these older browsers, we will charge you at our standard old browser rate for any necessary additional design work, development and testing. Text Content We may have written a hundred blog posts but we’re not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate, we will charge you at our standard copywriting or content input rate. Photographs You will supply us photographs in digital format. If you choose to buy stock photographs we can suggest vendors of stock photography. Any time we spend searching for appropriate photographs will be charged at our standard discovery rate. Changes and Revisions We know from plenty of experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your first idea about how something should look, or how it might work. We don’t want to limit either your options or your opportunities to change your mind. The estimate/quotation prices at the beginning of this document are based on the amount of work we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra pages or templates or even add new functionality, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. We’ll be upfront about all of this if and when it happens to make sure we’re all on the same page before proceeding. We may also ask you to put requests in writing so we can keep track of changes. If the nature or functions of the project change significantly throughout the process, we reserve the right to deem the current project cancelled. At this, point you will pay us in full for all the work we have done and may commission us to complete the new project based on the new requirements. This will require a new quote and contract. Technical Support You may already have professional website hosting, you might even manage that hosting in-house; if that’s the case, great. If you don’t manage your own website hosting, or your current hosting environment does not support the solution we are providing, we can set up an account for you at one of our preferred, third-party hosting providers. We will charge you a one-off fee for installing your site on this server, plus any statistics software such as Google Analytics, then the updates to, and management of that server, plus any support issues will be up to you. We are not a website hosting company and so do not offer or include technical support for website hosting, email or other services relating to website hosting. Legal stuff We can’t guarantee that the functions contained in any web page templates or in a completed website will always be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages, even if you have advised us of the possibilities of such damages. If any provision of this agreement shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions. Phew! Copyrights You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by your good selves or that you have permission to use them. When we receive your final payment, copyright is automatically assigned as follows: You own the graphics and other visual elements that we create for you for this project. We’ll give you a copy of all files and you should store them really safely as we are not required to keep them or provide any native source files we used to make them. You also own text content, photographs and other data you provided unless someone else owns them. We own the markup, CSS and other code and we license it to you for use on only this project. We love to show off our work and share what we have learned with other people, so we reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles and in books about web design. Payments We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule. 50% deposit upfront 30% instalment once functionality and design has been agreed upon 20% balance once the application has been tested and everyone agrees it is ready to go live. NB: If you are unable to supply all of the right content at this stage, it does not mean we have not done our job. Once the site has been tested and is ready to go live, either with your content or placeholder images and dummy text, we will issue the final invoice. Once the final invoice is paid we will hand over the keys and show you how to put your own content in once it’s ready. If the final invoice is not paid within the credit terms we have given you, we are under no obligation to keep the site on our testing server or continue with the project in any way. But where’s all the horrible small print? Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the courts of [insert your location here]. Authorising this project requires a signature below or approval of this proposal by clicking the “Accepted” or “Approved” button on the proposal website. Signed for XXX Signed for XXX. Support the show.
In this episode of the podcast, Simon Kelly and Troy Dean reunite to talk about how to measure the health of your business with five key metrics. But it’s not just about measuring positive or negative cash flow. The scorecard they present assesses both the health of your business as well as you the business owner. Watch the video or keep reading below to find out why that matters. To read the full show notes for this episode, visit https://www.wpelevation.com/241
Recurring revenue is amazing for pretty much any business. It provides stability and can help you scale. Troy is a master of recurring revenue, especially for digital agencies. We chat about building recurring revenue in your business as well as site maintenance plans. We talk about why maintenance plans might not be the best thing […]
I interview Troy Dean, the founder of WP Elevation, on how to position your web design agency to get more clients. To jump onto the next WP Elevation intake and get a bunch of free training, visit this page. 01:25 What WP Elevation do 02:00 Intro to Troy 05:30 Bursting the bubble 06:00 The most […]
This week we chat to the man who in the world of WordPress needs no introduction... Troy Dean. He's become an important figure in our community and is a great podcast guest who has a lot of great advice. Of course, you'll know about Troy from his very successful projects such as WP Elevation and Rock Star Empires. His courses have inspired many people (me included) to really take a long look at their WordPress businesses and think about how they could become more profitable. He's a great speaker, with that rare ability to speak at great length and be authoritative at the same time.
This week we chat to the man who in the world of WordPress needs no introduction... Troy Dean. He's become an important figure in our community and is a great podcast guest who has a lot of great advice. Of course, you'll know about Troy from his very successful projects such as WP Elevation and Rock Star Empires. His courses have inspired many people (me included) to really take a long look at their WordPress businesses and think about how they could become more profitable. He's a great speaker, with that rare ability to speak at great length and be authoritative at the same time.
Matt Report - A WordPress podcast for digital business owners
In this episode, Matt Medeiros follows up with Troy Dean to discuss what he is doing with his business in 2018. They cover the online and education space. Matt and Troy talk about advanced education in the United States, online education, and online marketing. Troy is the founder of WPElevation and RockStar Empires. Listen to the episode Matt Report - A WordPress podcast for digital business owners I asked Troy Dean if he was doing this for the money. The answer will shock you. Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:56:38 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:56:38 What you will learn from this Episode: WPElevation: Troy Dean started his business with a plugin called Video User Manuals. This plugin was created to save time training new WordPress users. (0:20) An email list was created from people who purchased the plugin. (0:25) Troy does not pitch to users that are not online because most people do not know what WordPress is. He says that he has an online education and software company. (2:20) Online Education and Internet Marketing: Advanced education is becoming harder and harder to obtain. Online education is like a toddler with room to grow. (4:18) There are a lot of problems in the online education space. (4:29) Many online courses that are offered by a provider like Udemy have no quality control. (5:25) Many Internet Marketers have marketing funnels that collect the money for courses but do not have a way to see if the purchaser completed the course or program. (6:41) WPElevation has metrics that show if participants have completed their courses and continually offer support. (7:04) WPElevation has a 65% + completion rate and follows up with participants to make sure that they feel they got what they paid for. (8:46) Approaches to Internet Marketing: Some internet marketers are selling information about their content and not offering anything valuable. They are just selling courses up front to create revenue. (10:09) The constant launch is difficult to sustain. You need to continue to deliver value. (13:13) When Troy started with WPElevation five years ago, he gave things away (like a good business proposal) that brought value to freelancers and small business owners. (14:27) The pivot of the business happened when the community began to grow and Troy started scheduling on site 3-day seminars with face to face interaction. (16:05) There were many failures in the early Internet Marketing space. (16:31) Participants from the seminars have started to ask for the high-end Mastermind classes this year. (18:18) Focusing on Success: Troy has a list of people that support WPElevation with testimonials. (19:49) You cannot let limiting beliefs hold you back. Ignore anything that does not support your vision. (21:16) Know Your Why. Only buy stuff that helps you with your business. (22:32) Social Media can be very polarizing so if something comes through attacking you just ignore it. (24:04) 2700 people have been through the WPElevation program. (27:34) Sticking around and trying out different price points has lead to the most success. (29:13) There is not a fast track to success with acceptable margins just using memberships and videos. That is not easy. (31:05) Prices are going up as the value is increasing and opportunities are presenting themselves to a larger audience. (33:48) Staff and remote employees from the community are part of the daily business today. So the “why” is now the business direction, not Troy Dean. (37:56) Strategic points for the business in 2018: YouTube videos are a strong focus to drive marketing channels. Silence is Golden is an entertaining way show people how to do stuff with WordPress that is published weekly. (41:10) Every fortnight there is a highly produced how-to video. The latest videos were about how to produce things with the Elementor page builder. The next how-to videos will be produced with other strong products in the WordPress space. (43:04) Behind the scene videos which are raw and shot with a hand-held camera. (43:20) Currently looking at YouTube adds to drive traffic to your channels. (44:01) The next best thing to meeting in person is producing a video. (44:55) Video is hard and most people won't do it. (45:00) Video seems to be very successful with one unique personality recording. (47:10) YouTube is being used to show the authority of WPElevation in the WordPress space. (48:48) What is next for Troy Dean? Troy will continue with education and inspiration for small business where a person can be creative. (51:00) Travel more with family. (51:55) Troy has been asking the question what if exploring joy is just “it”? (52:00) Be a good father and dad. (53:18) Episode Resources: YouTube for Bosses – Sunny Lenoarduzzi WPElevation PluginTut Ripple training To Stay in Touch with Troy: Twitter WPElevation Facebook page YouTube Silence is Golden Facebook To stay connected with the Matt Report, head on over to mattreport.com/subscribe. If you like the show, please leave a 5 Star review over on the Matt Report on iTunes. Be sure to check out Matt's new offering at UserFeedbackVideos.com. It is like having a co-founder for $59.00. ★ Support this podcast ★
Here is a special edition of The Razor Sharp Show – a ‘highlights reel’ from our two interviews with Troy Dean. He is an online marketing speaker, coach, consultant, and podcaster. He specializes in helping WordPress Businesses and uses the Internet to attract new high paying customers and build their lifestyle. -What is the reason why people don’t get started on Online courses?-How he started his business?-How did he know what and how to teach in online courses?-How to start your own online course?-What the quickest way to get you online course out?-What are the big miles stones to go from zero to rockstar?-Creating a basic course outline.-How can failure keep you from moving forward?-What is the thing you need to build an online course?-How to overcome some hurdles in terms of the technical parts of the preparation?-Know what people need-What is the best platform to host an online course?-Tips for those who already have the materials to teach www.wpelevation.com Thank you for listening… Thanks for taking the time to listen to the Razor Sharp Show. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes. Don’t forget to subscribe to the show on iTunes so you can get the latest episodes as soon as they’re published. If you have a question or would just like to say hello, feel free to shoot us an email: hello@razorsharpshow.comSee omnystudio.com/listener for privacy information.
Matt Report - A WordPress podcast for digital business owners
In this episode, Matt Medeiros interviews Troy Dean, the founder of WP Elevation and RockStar Empires. They touch on teaching entrepreneurs how to productize their businesses. Matt and Troy discuss the differences of WPElevation and RockStar Empires and the challenges of balancing two businesses. They wrap up the conversation with a discussion of where WordPress is headed. Listen to the episode Matt Report - A WordPress podcast for digital business owners How to build an online community with Troy Dean Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:47:23 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:47:23 What you will learn from this Episode: Membership sites are hard to maintain. Troy is working this year to balance the work between WPElevation and RockStar Empires. WPElevation is an existing business with over 700 members and a proven business model. RockStar Empires is the long game business that concentrates on small business owners. Troy is not in any rush for instant success. The Internet is a game changer and provides connections with real people running a small business. The small business is an extension and manifestation of the owner. Small businesses will start up not completely understanding everything that is needed. You cannot take your eye off the ball too long when running a business and you need good people working for you. The meaning of life is not all about money. Don't be in such a rush. WPElevation WPElevation teaches business consulting and communication. Consultants graduating from the WPElevation course call themselves Digital Marketing Consultants. They are providing holistic solutions for their clients. WPElevation has a very clear curriculum and provides a journey with your clients through your business. Rockstar Empires growth and scaling the business: Rockstar Empires teaches you how to reposition yourself in your business to become the expert. The turnkey solution helps you market and produce your own products. About 400 members were actively successful after completing the Rockstar Empires program. Troy promoted people from the community that participated in the live events that he held. People were placed on retainers and across multiple time zones. It took the time to turn over the reins of the program and not control everything. Advantages of using video and podcasting: A great business strategy is to use video and podcasting to build your professional network. Podcasting can really help you compete in a local space. You can “own” a category by inventing it. Podcasting creates great positioning authority and allows you to package your expertise. Masterminds: Mastermind groups are only as good as the amount of time people are committed to putting into them. You need to find the right people that are willing to share and connect with the group. Live Mastermind events that you pay for should be events that share information and not be used sell something. You need to add value before you pitch something for a live event. If there is no “skin in the game” people may not participate and value the experience. Setting ground rules from the start with your Mastermind group can help with the participation of everyone. The Future of WordPress: WordPress will become less visible in terms of the technology stack. The open source spirit of WordPress will continue to grow. WordPress will continue to offshoot to support different verticles. The challenge of WordPress growth will be to keep a lot of people happy over a long period of time. WordPress will continue to evolve and become more powerful than what you can do with it now. The tribe of WordPress users continues to grow and it will continue to evolve. If you like the show, please leave a 5 Star review over on the Matt Report on iTunes. Episode Resources: Swipe.blog Dan Kennedy Man's Search for Meaning Chris and Amber Hines Rockstar Empires WPElevation Michael Gerber WP Think tank Grytics.com To Stay in Touch with Troy: Twitter WPElevation Facebook page RockStar Empires Facebook page ★ Support this podcast ★
In this deep dive edition, Matt Romania interviews Troy Dean - Founder of Rockstar Empires. Troy tackles the biggest questions about starting an online course. Stay tuned until the end of this episode to hear Troy's advice on building a list of leads and customers. Hope you enjoy! Show notes Rockstar Empires Google Docs Screenflow (Mac) Camtasia (PC) Logitech C920 Udemy Teachable Social Learner for LearnDash Ian Anderson Gray's blog Rockstar Empires Community Ep 025 with Ray Milidoni Troy's website Thank you for listening… Thanks for taking the time to listen to the Razor Sharp Show. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes. Don’t forget to subscribe to the show on iTunes so you can get the latest episodes as soon as they’re published. If you have a question or would just like to say hello, feel free to shoot us an email: hello@razorsharpshow.com See omnystudio.com/listener for privacy information.
In Episode 025 Razor Ray hangs out with Troy Dean from Rockstar Empires we chat about how Troy got started with selling courses to leverage his income and also why course completion rates are so important. Troy shares his journey of how he went from trading time for money building websites to now running a 7 figure company by teaching others to do the same. Show Notes BooksStart with Why by Simon SinekLinchpin: Are You Indispensable? by Seth GodinMindset: The New Psychology of Success by Carol DweckFeel the Fear and Do It Anyway by Susan Jeffers Troy Dean Website Rockstar Empires - Learn how to create your own lessons online WP Elevation - Learn how to grow your wordpress business FacebookSee omnystudio.com/listener for privacy information.
The Business Marketing Show with Ed Keay Smith and Brendan Tully
Our guest on this episode of the Business Marketing Show is Troy Dean from www.wpelevation.com & www.videousermanuals.com and his Recurring Revenue Roadmap Facebook Group. I first heard about Troy after purchasing Video User Manuals which is a fantastic Wordpress plugin that provides over 60 different training videos within the dashboard of your Wordpress website, the plugin […] The post Special Episode – Troy Dean – WP Elevation appeared first on The Business Marketing Show.
Matt Report - A WordPress podcast for digital business owners
We're back with Season 2 Episode 2 documenting the launch of my latest product, Julep. This week I've invited returning guest, Troy Dean of WP Elevation, to talk about the fears of launching a product. We also get into providing some advice for growing your e-mail list for a product launch. Sit back, take a sip of your favorite summer cocktail and let's get into the show! Overcoming our fears If you're not embarrassed of your first product, you've launched too late. I love that line. So many of us are paralyzed while in pixel perfect mode, that we never ship our next thing. From blog posts to products, it's not easy to launch. I get it, it's human nature, we want to be accepted. I know as a founder, when asked what my 10 year plan is, it's to make things people love. When people don't love my stuff, it hurts. More often than not, this journey is going to come at the cost of some egg on our face. However, our best lessons and growth opportunities come from failure. Listen to Season 2 Episode 2: Overcoming product launch fears Like the show? Leave us a review — it takes 43 seconds! Gathering your first 100 e-mail subscribers On the way to 100! I've already surpassed my short-term goal of 50 subscribers to the Julep e-mail list. I wasn't going for astronomical list growth. I'm sure there are some that laugh at 68 subs — but hey, no fear, right? How did I get the list to 68 Announced GetJulep.com on Carrie's podcast Announced it on my podcast Sent an e-mail to my Matt Report Newsletter list Wrote a blog post on GetJulep.com here. Tweeted about it (roughly 6 times) Posted the announcement article on ManageWP.org My next goal is 100. Seeing that I've hit a snag in the development of the plugin — can't move text 100% across the image — I'll have a bit of delay. I'm shooting for beta announcement in a week. By then, I hope, I'll be at 100 interested folks. When Troy and I chatted about growing an e-mail list, he mentioned creating a downloadable “style” guide of sorts. Some PDF or checklist of sorts to help bloggers create more engaging photos. Your typical “lead magnet” strategy. Here are some of the e-mail platforms we mentioned: Mailchimp.com GetDrip.com MyEmma.com Infusionsoft.com ActiveCampaign.com AgileCRM.com Should Julep go freemium or paid only? Have you seen what's available for free on the internet? – Troy Dean I'm still exploring the business model of Julep, but I'm certainly leaning towards the freemium model. I think the interesting thing, as it relates to add-ons, is the price point. I think add-ons in the e-commerce plugin space can be priced a lot higher than more of these “accessory” add-ons I have planned for Julep. As to say, a payment gateway is a “must-have” versus with Julep, a new font is a “nice-to-have.” Either way it's going to be fun to explore that! Learn more about Julep at GetJulep.com ★ Support this podcast ★
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Why Giving Free Consultations is Actually Bad for Your Business In this episode, I talk with Troy Dean about Post Traumatic Client Syndrome and why giving free consultations is actually bad for your business. The struggle is real. One of the biggest struggles out there is wasting time on unqualified leads. You drop everything to drive across town for a meeting with a potential client, buy them lunch, only to find out they have no plan and no budget. An afternoon totally wasted. What you need is better screening. Here's how: Draw a line in the sand and say “I will not touch a project under X amount of dollars.” Stop doing free consults. Find out the budget before you meet. If you don't want to be doing projects under $10,000, then find out the project's budget before meeting with the client. When someone contacts you, reply with a survey of their project, asking things like budget and timeline. This will help you weed out those just casually browsing. Start charging for the initial meeting. This will help ensure that you're meeting with people serious about making a deal. It doesn't have to be a big fee. Don't even call it a fee. Do a consultation with something that they can take with them. Create some sort of roadmap, blueprint, or strategy. This way, they feel like they're walking away with something of value and you're being paid for your time. The Nightmare Client. Post-traumatic client syndrome is what happens when you deal with a pain-in-the-ass client. You know the ones: micromanaging, aloof, wishy-washy. These clients suck. One way to avoid PTCS is by positioning yourself as a consultant rather than a tradesperson. You want to change how the client views you. You're not an hourly product and you should be wary of working with anyone who doesn't think you're worth the amount you charge or who thinks what you do is “easy” or “simple.” If you have a nightmare client - get out and get out fast. There is no reason to work with someone who doesn't respect you or what you do. Drop the PIA ones to make room for the great clients with awesome projects. Grow Your Agency Knowing how to improve business practices for your agency like avoiding giving free consultations to prospective clients, there may be other underlying practices you need to stop or take on to elevate your agency. I always suggest taking a step back to look for weak spots in your business. No matter what challenge your agency is facing, I can help you get through all of it. From my experience in the industry, there are many topics I can offer guidance from the different phases of growth you will experience to how you can build authority for your agency. Growing your agency can be a major struggle for any agency owner and I can show how placing a process for performance-based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more! Want more? Learn about my career and different experiences as well as tips, tricks, and insights by checking out my blogs that cover a wide variety of topics. Check out more from my Ask Swenk series and more of my videos on my YouTube channel. There you will find advice from myself and other agency experts.
Matt Report - A WordPress podcast for digital business owners
Here's a special episode today hosted by my good friend Troy Dean. We chatted a while back about putting on a”host swap” of sorts. I interview a guest for his show, he interviews a guest for mine. I had a great time and he really knocked it out of the park on this episode. You can also head over to watch my interview with Jason Cohen on Troy's site. In today's episode we're hearing from one of my community fave's Japh Thomson of X-team. He shares his story about developing the WP-Stream plugin with folks like Frankie Jarrett. Sit back, relax, and get ready to listen to the Matt Report hosted by WPElevation! Interview with Japh Thomson Listening options Itunes:subscribe to MattReport Stitcher:subscribe to MattReport Let us know what you think! Want to see more host swapping going on? It was very insightful to see Troy going through the paces of my process and question list. I know I had a bit of a challenge running through his framework, but in the end, the interview still came out great. Go ahead and check it out here. Attn Pro Members: Get your Google+ Pro community invite ★ Support this podcast ★
Troy Dean is a musician, voiceover artist, wordpress plug-in creator, online marketer, website designer and developer, and a blogger. Yes Troy has his fingers in lots of pies, but one thing he doesn't do is waste time on social media.