Embracing Change

In this episode of Embracing Change, we explore how AI is revolutionizing exit strategies, business valuation, and M&A processes for lower middle-market businesses. Our guest, David Shavzin, founder of The Value Track, shares insights on how business owners can maximize value and prepare for successful exits. From early planning to leveraging AI for operational efficiency, David provides practical strategies to help entrepreneurs navigate the complex world of selling a business.

In this episode of Embracing Change, Gerardo Kerik sits down with Christina Pilarski and Mike Gualtieri to explore the unfiltered truths of agency operations. As they launch their new podcast, The Angry Ops Guy, Christina and Mike share hilarious war stories, the realities of running digital marketing agencies, and how humor and community keep them afloat. From a 'princess' sales call to the power of practical AI, this conversation dives deep into the good, the bad, and the unexpected of agency life. Join us for laughs, insights, and a sneak peek into their refreshing take on the ops world!

In this episode of Embracing Change, host Gerardo Kerik sits down with Peter Pilarski, a leader in AI integration within the tourism industry. Peter shares his journey from traditional PR to founding the Tourism AI Network, explaining how AI is transforming marketing and operations for tourism businesses. Discover the challenges and opportunities AI presents, and learn about Peter's innovative framework for AI adoption that's helping businesses thrive in the post-pandemic tourism landscape. Whether you're curious about AI or in the tourism sector, this episode is packed with valuable insights. Tune in now!

In this episode of Embracing Change, host Gerardo Kerik sits down with Peter Hall, President at The ANSA McAL Group and a seasoned expert in brand building across premium beverages and gourmet foods. With over 500 million in revenue and a career spanning Europe, the U.S., Latin America, and the Caribbean, Peter shares his unique insights into the evolution of marketing within the spirits industry. Together, they explore the transformation of brand loyalty, the critical role of distribution, and the merging of alcohol and narcotics in consumer behavior. Discover how digital marketing and celebrity endorsements are reshaping the landscape, and what the future holds for the industry. Tune in for an engaging conversation that goes beyond the bottle.

In this episode of Embracing Change, I sit down with Peter Hall, the President of Carib Brewery, who has an impressive track record in brand building across premium beverages and gourmet foods. With experience spanning multiple continents and renowned companies like Heineken, Dean & DeLuca, and Diageo, Peter shares his unique insights into the evolution of the spirits industry, the impact of digital transformation, and the future of brand building in an increasingly complex market. Join us as we explore how traditional marketing strategies are adapting to the digital age and what the future holds for the beverage industry. Timeline Summary: [00:55] - Peter Hall's global journey: From Australia to the Caribbean, and everywhere in between. [04:00] - The evolution of marketing in the spirits industry over the past 20 years. [10:30] - How changing social dynamics and consumption channels are impacting brand building. [15:45] - The role of digital transformation in modern marketing strategies. [22:10] - Data analytics in the spirits industry: From correlation to causation. [33:50] - Future trends: The merging of narcotics and alcohol in consumer behavior. [40:50] - Why distribution might be more crucial than ever for brand success. Links & Resources: Peter Hall on LinkedIn - Connect with Peter to learn more about his work and insights. Carib Brewery - Explore the latest offerings and innovations from Carib Brewery. If you enjoyed this episode, please rate, follow, and review our podcast. Your feedback helps us continue bringing insightful conversations to you. Don't forget to share this episode with your network and subscribe on your preferred podcast platform to stay updated with our latest episodes.

Join host Gerardo Kerik as he chats with Danielle Fisher, a seasoned expert in digital transformation, on this episode of the podcast. Danielle shares her diverse career journey from retail buying to leading digital initiatives at Coca-Cola. They explore the challenges of aligning digital strategies with business goals, managing change in large versus mid-market organizations, and the future trends in digital marketing. Danielle offers valuable advice on driving significant digital change and the importance of continuous learning. Tune in for practical tips and inspiration for your digital transformation journey.

In this episode of "Embracing Change" Gerardo Kerik discusses with Robert Mitchell, the Chief AI Officer at WSI, the transformative potential of AI in business. Robert shares his background and journey into AI, emphasizing its importance for small and medium-sized businesses. They explore how AI can unlock productivity and profitability by automating repetitive tasks and providing actionable insights. The episode also addresses common concerns like data privacy and job security, advocating for upskilling employees to ensure competitive relevance. WSI's AI consulting services, including preliminary assessments, workshops, and custom tool development, are highlighted as essential steps for businesses to stay ahead in a rapidly evolving market.

In our latest episode, we welcomed SAMUEL ZAMARRIPA for a captivating conversation about embracing change and building success through a life portfolio approach. Sam's journey, marked by a willingness to explore diverse opportunities and adapt to shifting circumstances, offers invaluable lessons for anyone navigating their professional and personal path. Tune in as they explore the intersection of resilience, curiosity, and strategic risk-taking to shape a fulfilling life journey. For more information: https://www.wsidigitalboost.com/podcasts-embracing-change

Dive deep into the dynamic world of digital transformation in our latest Embracing Change Podcast episode, where we had the pleasure of hosting Matt Morris, Head of Strategy at Hopeware.  In this captivating conversation, we unravel the intricate journey of mission-driven organizations navigating the ever-evolving digital transformation landscape. With his wealth of experience at the forefront of strategy for Hopeware, Matt Morris shares invaluable insights into the unique challenges and triumphs encountered on the path to digital innovation with a purpose.

Welcome to a new episode of Embracing Change. We were pleased to host Matt Sherman, Senior Vice President of Brand Marketing and Retail Sales at PetPlate, Inc. Join us as Matt unveils the remarkable journey of PetPlate, from its origins as a digital brand to its current status as a multi-channel retail powerhouse. We'll delve into the unique challenges and opportunities of this transition. Matt will also share valuable insights into how the pet food industry has been affected by the global shifts brought about by the COVID-19 pandemic and the surge in pet adoptions. Discover diversifying digital marketing channels' pivotal role in adapting to ever-changing landscapes. And remember to subscribe on your preferred podcast platform to stay updated with all our thought-provoking conversations.

Join us on this "Embracing Change" episode as we sit down with Analisa Dominic, CMO and VP of Marketing at OpenGear. Analisa is a tech industry powerhouse known for her strategic insight and innovative approach. She shares her journey from IBM to AT&T and now OpenGear, emphasizing the importance of being customer-obsessed and leveraging technology to enhance human connections. Analisa also offers valuable advice to women in the tech industry, encouraging authenticity and continuous learning. Tune in now! Subscribe now on your favorite podcast platform.

In this episode of Embracing Change, we dive into local broadcasting with our guest, Jonathan Mitchell, Vice President and General Manager of WMC Television. Join us as we explore Jonathan's journey and discover what inspired him to venture into the TV industry. From childhood exposure to local news to an unexpected turn of events, Jonathan's story is as fascinating as it is relatable. In this episode, Jonathan Mitchell shares his perspective on the transformation of the TV industry, the symbiotic relationship between streaming platforms and local broadcasters, and the pivotal role broadcasters play in serving and uplifting their communities. Subscribe now on your favorite podcast platform.

Step into the world of modern banking transformation with a captivating episode of "Embracing Change," featuring our guest, Dwight Flenniken. As the Chief Marketing Officer of Sunwest Bank, Dwight takes us on a journey through the intricate balance between technology and human connections in today's banking landscape. In this engaging conversation, we unravel the complexities of digital transformation and its profound impact on the banking industry. Dwight discusses how technology seamlessly intertwines with services and operations, enhancing efficiency, enriching customer experiences, and ensuring heightened accessibility. Even in the digital age, Dwight emphasizes the timeless importance of personal relationships, where clients find reassurance, advice, and intelligent decision-making through their connections with bankers. Explore the realm of fintech and specialized technological innovation, where Dwight sheds light on the concept of "unbundling" processes and integrating technology to create a seamless customer journey. As we navigate evolving customer preferences, Dwight shares insights into adapting to changing needs and the demand for tailored digital tools and services. Join us for an enlightening episode with Dwight Flenniken on "Embracing Change.

Prepare for an eye-opening episode of Embracing Change as we sit down with the marketing genius Scot Safon. Join us as Scot reveals the hidden gems of the marketing world, taking you on an exploration of content strategies and the art of trendspotting. As a distinguished Media Consultant and Former CMO of CNN, Scot's expertise is unmatched, and he generously shares insider tips that have driven unparalleled success in the industry. Discover the power of content marketing and how to harness the latest trends to connect with your audience like never before. Unravel Scot's exclusive strategies that will empower you to elevate your marketing game and create a lasting impact. Take advantage of this exciting conversation with Scot Safon on Embracing Change. Tune in now and unlock the secrets to thriving in the ever-changing marketing world.

In this new episode of "Embracing Change," I had the privilege of speaking with Eugenio Méndez, Chief Revenue Officer at PopSockets LLC. During our conversation, we explored how PopSockets has implemented omnichannel strategies, prioritizing a digital approach to drive e-commerce and Amazon sales. Eugenio also shares insights into PopSockets' successful global expansion in key markets such as China, Canada, Germany, Mexico, and Colombia, effectively positioning the brand as a premium player. We discussed non-traditional marketing techniques to increase brand exposure, including collaborations with influencers, PR campaigns, and disruptive activations. Join us in this captivating episode as we explore how a simple idea became a global phenomenon and how PopSockets has tackled the challenges and opportunities of an omnichannel strategy.

In this new episode of "Embracing Change," I had a distinguished guest, Reinaldo Padua, Chief Brand Officer at Beliv Company. We delved into the intricacies of navigating the multi-connected marketing world and uncovered the secrets behind driving successful campaigns in today's dynamic landscape. During the conversation, we explore the challenges and opportunities that arise from the ever-evolving marketing ecosystem. Reinaldo shares his insights on staying agile in a digital age, adapting to emerging trends, and effectively leveraging technology to create meaningful customer connections. Tune in to the podcast now to discover more! Find more episodes here https://www.wsidigitalboost.com/podcasts-embracing-change https://www.linkedin.com/in/gerardokerik/

In this inspiring episode of Embracing Change, we're privileged to host Ethan Braden, the Chief Marketing and Communications Officer of Purdue University and Purdue Global. Braden, with his trailblazing efforts in the digital transformation of higher education, brings a wealth of knowledge and experience to our discussion. As an influential leader driving change in academia, he has successfully steered Purdue towards a digitally-empowered future, making it a benchmark for other institutions. Throughout the conversation, Braden imparts his wisdom on the necessity for universities to adapt their digital marketing tactics to engage the new generation of digital-native students. He provides a detailed analysis of the delicate balance between rapid digital scaling and the need for thoughtful long-term planning in academia, drawing from his own experiences at the helm of one of the nation's leading institutions. Join us for this enlightening exploration of the digital future of higher education, guided by one of its most accomplished leaders. Don't miss this episode - tune in now!

Technology is transforming the very nature of entrepreneurship - creating fresh opportunities for those eager to seize them. To discuss this subject, I invited Faris Alami, Founder and CEO of ISM, a leading U.S. company specializing in inspiring entrepreneurs, supporting the establishment of incubators, and building leadership programs worldwide. We delved into the potential gains offered by innovative tools and strategies for transitioning through challenges in an ever-evolving entrepreneurial landscape.

Ready to hear about a massive shakeup in the mortgage industry? I recently had Roy K. George, President and Managing Partner of MOR Lending, on my podcast Embracing Change', discussing Digital Transformation and how it's revolutionizing mortgages - all intending to overcome even our biggest challenges. So if you're curious about what transformation could mean for your future home loan or want some insightful entertainment, listen to this episode here.

This episode is in SPANISH La disrupción digital ha transformando la industria de los medios de comunicación, creando un nuevo panorama lleno de oportunidades, pero sobre todo de grandes desafíos. Frente al boom del streaming, los líderes de la industria exploran cómo pueden aprovechar esta transformación para obtener mejores flujos de ingresos, al tiempo que se enfrentan a los retos que surgen en su camino. Para conversar sobre este tema tan interesante, invité a Marcelo Liberini, VP Digital de Caracol Televisión, a un nuevo episodio de mi podcast Embracing Change. En nuestra charla exploramos, entre otros temas, lo que estos cambios significan en términos de ingresos para las diferentes industrias de contenidos y qué tan real es la sentencia de transformarse o morir.

In the last two decades, digital transformation has changed how companies market to their customers. Technological change has resulted in innovative strategies to connect with the public and raised expectations of what marketing should be today. I invited Norman Miglietta, Head of Marketing at Lazer Logistics, to the new episode of my Embracing Change podcast to speak on this topic. We discuss AI, automation, behavior change, consumers, and more.

Digital transformation is redefining the educational landscape and revolutionizing the way we learn. From taking advantage of new technologies to improving access, digitization is paving a brighter future for generations of students worldwide. To dive deeper into this fascinating topic, I invited Tamas Haiman CO-FOUNDER, SuperCharger Ventures to my new episode of the Embrancig Change podcast.

Today's media publishing industry is undergoing a digital transformation; companies are forced to evolve to keep up with technological advances and changing user behaviors. To talk about this subject, I invited Attila Gazdag, President of Albert Whitman Media, to the new episode of my Embracing Change podcast. We dived into the challenges, opportunities, and strategies available when adapting your media business for the modern age.

How does education delivery change over time? What are its strengths and weaknesses as we move into the future? And, what can we learn about ourselves by looking back at our past experiences with learning methods like schooling or universities - both good ones & bad? Those old ideas might not make sense anymore because people now have different needs. To talk about this subject of great interest to everyone, I invited Sathish Bala, Founder and CEO of Schoolio, to the new episode of my Embracing Change podcast.

Rafael Acevedo, a marketing executive with more than 20 years of experience in senior roles at brands like Coca-Cola and Dunkin Brands (to name two), shared his insights on how digital transformation is driving a new kind of customer experience. With constant feedback loops between companies' data assets and their ability to make informed decisions based on that information, empowered marketers can stay ahead during market changes while providing personalized services for consumers never like before! To learn more about how Digital Transformation can help your business visit us at: https://www.wsidigitalboost.com/

The Music industry is ever-changing, and with the recent pandemic, digital challenges have become more prevalent. Seth Schachner joined us on the Embracing Change podcast to discuss these digital challenges and how the music industry is navigating them. In this conversation, we explored how the internet has changed how music is distributed and consumed and what that means for artists and Music industry professionals. We also discussed the role of social media in promoting and discovering new music and how digital platforms are changing the live music experience. For more information, visit www.wsidigitalboost.com

The need to change how we communicate with and engage Hispanic clients is becoming more pressing than ever. The fact that they represent such an integral part of our economy can no longer be overlooked, which means companies must expand their reach online to keep up! In a new episode of Embracing Change, I had the pleasure of speaking with Ariela Nerubay, EVP and CMO from Curacao, about how digital transformation has changed how we communicate with and engage Hispanic clients in the United States. Gerardo Kerik - Digital Strategist at WSI

Banking is moving away from the traditional banking systems and into a new era of financial technology. In a new episode of Embracing Change, Gerardo Kerik discusses with Val Infante, Chief Operating and Marketing Officer at MyBambu, the trends in Fintech and how his company is providing a service and changing the lives of previously unbanked minorities. For more info, visit www.wsidigitalboost.com and mybambu.com

Everyone here has heard of Artificial Intelligence, and we all agree that it will change the world. In my new episode for Embracing Change, I invited William Balance, CEO of Lavender, to talk about this topic, specifically how artificial intelligence, together with psychology, can help us write high-quality emails ensuring open rates are at their peak! For more information visit www.wsidigitalboost.com

What are the challenges of digital transformation in healthcare? How do we deal with the patient-doctor relationship in the era of telemedicine? These and other topics were part of the discussion with Douwe Bergsma/Chief Marketing Officer of Piedmont Healthcare, with whom I had the pleasure of talking for a new episode of my Embracing Change podcast. For more information visit www.wsidigitalboost.com

Multicultural marketing is exciting for me, even more so if it is with an expert, such as David Mesas, Director of Sales, Multicultural | NYIAX. I had the pleasure of having him as a guest on my Embracing Change podcast. We discussed marketing strategies and some interesting points, such as where should we aim when doing multicultural marketing. Do we focus on the language? Culture? or both? For more information visit www.wsidigitalboost.com

Thank you to Leo Schlesinger, CEO of Aliat Universities, for participating in the Embracing Change podcast. A fascinating conversation about digital transformation in education before, during, and after the quarantine and the challenges facing this industry in Mexico and the world. For more information visit www.wsidigitalboost.com

In this episode, I talk to Gaston Vaneri, SVP of Brands at Cox Communications, about some of the challenges established brands have in mobilizing internal resources to respond to changes in the marketplace. We discussed many topics, from mapping a customer's journey to the complexities of translating brand values into the user experience. For more information visit www.wsidigitalboost.com

In this conversation, Henry Martinez and Gerardo discuss the many times the Entertainment industry had to reinvent itself and shine some light on the future of the Media and the Creator Economy. Henry (Enrique) Martinez, is the Chairman of the Latin American Media and Advertising Council. Previous to that he spent 20 years as President of Discovery Communications Latam.

More than ever, digital transformation has become a key piece in this world that changes faster than we expect. Digital transformation is based on the profound changes in business activities, processes, and competencies required to realize the opportunities of the digital world. It is vital for all businesses, from small to enterprise, to embrace this transformation with a clear strategy in mind if they want to stay relevant and survive going forward. In this conversation, Gerardo Kerik speaks with Santiago Blanco, Chief Marketing and Digital Officer at Arcos Dorados (McDonald's Latam), about how consumer behavior has changed. They also discuss the keys to understanding these changes and creating a digital strategy to face this new era. For more information visit www.wsidigitalboost.com

The current health crisis has forced many businesses to stay home. In this conversation, Kevin and Gerardo discuss the most successful strategies and techniques to continue your prospecting and lead generation activities remotely. Two guys just trying to help the community. Key points discussed were: 1) Have a positive mindset 2) Be disciplined 3) Set a schedule 4) Establish or adapt your goals 5) Establish new behaviors and activities 6) Keep prospecting To learn about how we can help, visit www.wsidigitalboost.com

With the COVID-19 everyone is staying at home which is making your website more crucial for your business. Providing visitors with an optimal user experience is more important now than ever, so instead of just cutting marketing spend, businesses should focus on how they can better convert the traffic they're already receiving. Our guest today is Marty Greif, President of Site Tuners. Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader, and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners' broad customer base. Please visit www.wsidigitalboost.com to learn how more we can help.

The current health crisis has forced many businesses to stay home. In this conversation, Gerardo Kerik and Francois Muskat discuss online strategies to continue prospecting and lead generation during the COVID-19 crisis. In particular, they discuss how to use LinkedIn for developing warmer connections to leads and prospects. Francois Muskat Bio: With 16 years of digital marketing experience, this baby boomer challenges himself every day. Francois is known for his ability to simplify complex digital marketing tactics and he leads by example when consulting with his clients. He is an established professional speaker and avid blogger and holds a Master's Degree in Information Technology. As a speaker, trainer, and consultant, Francois challenges himself every day to remain at the top of his game through continuous learning. He is a subject matter expert in SEO, Content Marketing, and social media. He enjoys fishing, caravanning, and spending time with his family. To learn more ways we can help, visit www.wsidigitalboost.com

In this conversation, Gerardo Kerik and Jack Porter Smith discuss insights and learnings to help businesses navigate the COVID-19 crisis. Topics include: - How to continue your lead generation activities? - Should you pivot to digital? How? - How is COVID-19 affecting the ad markets and bid prices? - When is the right time to invest? - What industries are poised to grow? Find out more about how we can help businesses of all sizes at www.wsidigitalboost.com