Podcasts about sitetuners

Welcome to Mastering Ecommerce Marketing! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website.In this episode, Martin breaks down the three questions every visitor asks when they land on your site: “Am I in the right place? How do I feel about this site? What am I supposed to do here?” He shares simple yet powerful ways to answer these questions, like aligning your website messaging with your ads, building trust with a visible phone number, and making sure your visitors' needs—not yours—are front and center.You'll also hear why analytics and heatmaps are key for understanding user behavior, how to avoid common CRO mistakes, and why testing everything isn't always the answer. Whether you're running an e-commerce site or trying to improve your landing pages, Martin's practical advice will help you create a site that works for your visitors—and boosts your conversions.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Martin Greif, President of SiteTunersLinkedIn Martin Greif: https://www.linkedin.com/in/martingreif/ SiteTuners: https://sitetuners.com/ Watch the full Youtube video here:https://www.youtube.com/watch?v=06J0stq-lroTakeawaysCRO...

Get ready to unlock the secrets of conversion rate optimization with Marty Greit, the CRO wizard behind SiteTuners. This episode is your golden ticket to transforming your website into a high-converting powerhouse. Marty shares his transition from tech aficionado to marketing maestro, and why he swears by the power of CRO to skyrocket business success. From educational startups to quirky t-shirt ventures, Marty has seen it all, but it's his passion for fine-tuning the digital experience that will captivate and educate you.Navigate the intricate landscape of website optimization as Marty spills the beans on the hottest industry tools and strategies. Discover the hidden messages in heat maps and learn why 'anger clicks' might just be the best thing to ever happen to your website. Marty doesn't just theorize; he offers concrete, tried-and-true e-commerce tactics that you can implement right now. Say goodbye to rotating banners and hello to crisp, compelling messaging—changes that aren't just cosmetic, but sure-fire revenue boosters.Wrapping things up, we journey through the resilience of sales and the magic of relationship marketing. Marty reflects on his own trials and triumphs, portraying every rejection as a seed for opportunity. He pulls back the curtain on SiteTuners' wealth of resources, aimed at those eager to master their digital domain. So, if you're looking to amp up your entrepreneurial game or just inject some serious efficacy into your online presence, this episode with Marty Greit is the mentor session you've been waiting for.How can the guests contact?  website, email, socialWebsite: https://sitetuners.com/GETIDA Amazon Owes You Money!   Get $400 in FREE reimbursements done for you, follow the link below.Helium10   50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStockedStart Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The PodcastPaypal → CLICK HERE▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

You may be using search engine optimization (SEO) to increase the traffic to your website, but are you using conversion rate optimization (CRO) to make use of that traffic? In this episode, Marty Greif defines CRO, explains what it can do for you and how you can start implementing it. Marty also talks about client success stories using CRO and a game changer you will want to know for your career. Learn about trust bars and the ugly baby test in this episode as well.   3:50 – Marty describes how he started his career as a developer before joining SiteTuners and then buying the company.   6:38 – Marty defines conversion rate optimization.   8:41 – Marty talks about what types of clients he looks for.   11:50 – Marty explains why it is important to have your phone number and a trust bar on your website.   14:55 – Marty shares a game changer: think about others.  22:08 – Marty describes the difference between conversion rate optimization and search engine optimization.   25:28 – Marty lists some changes you can make now to improve your conversion rate optimization.   29:26 – Marty shares client success stories.   34:47 – Marty talks about some resources that have been helpful to him.     Quote  “Conversion rate optimization is making sure that the traffic that comes to your website actually does what you want them to do. There's a difference between driving traffic and making use of the traffic, so conversion rate optimization is making sure that the traffic, when it gets to your website, takes whatever your desired actions are so that you create a user journey for people.” – Marty Greif, president of SiteTuners    Links:   Heroic Public Speaking: https://heroicpublicspeaking.com/   Women Presidents Organization: https://www.women-presidents.com/   Forbes Agency Council: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/   Maine PR Council: https://meprcouncil.org/   Mainebiz: https://www.mainebiz.biz/   Society for the Advancement of Travel Writers: https://satw.org/   “How to Win Friends & Influence People” by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034   Nyraju Skin Care case study: https://sitetuners.com/resources/case-studies/nyraju-skin-care-ecommerce-landing-pages-277-increase-in-conversions/  “What Women Want Man to Know” by Barbara De Angelis: https://www.amazon.com/What-Women-Want-Men-Know/dp/0007132956   “True Connections” by Marty Greif: https://www.amazon.com/True-Connections-Relationship-Marketing-Digital/dp/1716943361       About the guest:      Martin Greif is a digital marketing expert, author, and renowned speaker who has captivated audiences worldwide with his transformative strategies. With over 25 years of experience in sales and marketing, he brings an unrivaled level of expertise and a passion for driving revenue growth. Currently serving as president at SiteTuners, Martin is responsible for nurturing partner relationships, creating value for the customer base and overseeing day-to-day operations for this award-winning digital marketing agency.  But Martin's impact extends far beyond his professional achievements. He is a man of compassion and social responsibility, serving as a board member for Vincent House, a respected charitable organization dedicated to supporting individuals with mental health challenges. This philanthropic involvement showcases Martin's commitment to making a positive impact on society and creating a better world.    Looking to connect:  Email: marty@sitetuners.com   LinkedIn: https://www.linkedin.com/in/martingreif/  X: @SiteTuners  Website: sitetuners.com

Transforming browsers into buyers just got that much easier! Way too many consultants and coaches mistakenly believe that their website is nothing more than an online brochure or resume. I'm here to tell you – that's far from the truth. You can turn your website into a client conversion machine, hard at work 24/7 attracting clients who are excited and ready to work with you. My guest today is Marty Grief, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” He's going to show how you can use the very same skills that make you an exceptional consultant and coach to make your website a key tool you use to get clients. Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team. Here's a glance at this episode… [0:02:06] - What you might be doing wrong when it comes to Website Messaging [0:04:19] - What to focus on to make a huge impact on your audience [0:09:56] - The World is evolving, but are you? [0:16:11] - What you are probably doing wrong when communicating with different people from a Marketing perspective [0:22:31] - Are you clear enough in the messaging of your website? [0:26:29] - The 3 questions that you subconsciously ask when you visit a website [0:28:56] - Why you're getting bogus information when delivering your Lead Magnets [0:35:14] - What can you do to make your clients feel safe and trust you [0:42:30] - Strategies you can apply to convince people to book a call with you [0:51:47] - The book that every Consultants and Coaches should grab If you're not sure where to even start with your website and are stuck on your copy, download get my free blueprint and guide. About me: I'm a Business Mentor and Brand Messaging Strategist that helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Click here to learn more about my services: www.betsyjordyn.com/services. About my guest: Marty Greif is a conversion rate optimization expert and President of SiteTuners, a company dedicated to driving revenue growth for their broad customer base. You can learn more about Marty and his company at: https://sitetuners.com/ and his book “True Connections: Relationship Marketing in the Digital World” on Amazon: https://www.amazon.com/True-Connections-Relationship-Marketing-Digital/dp/1716943361 Related Blog, Video or Podcast Episode: Get my Free CREDIBLE Consulting/Coaching Website Template How to Build a Consulting and Coaching Website that Converts [Behind-the-Scenes Tutorial] Why People Don't “Get It” When you Talk and Write About What You Do (Ep37) How To Turn Your Strengths Into A Sought-After Brand | Behind The Scenes Tutorial (Ep32)

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and evolutionary psychology & marketing expert Tim Ash as they discuss how to apply research insights to improve the effectiveness of your marketing.     In this episode, we talk about:   - How to sell more effectively using evolutionary psychology & neuromarketing - The role of AI and machine learning in marketing automation and personalization - How to optimize conversation rates for your business     EPISODE NOTES Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).   Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.   Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually).   Tim also selectively works as an online marketing advisor with senior executives. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).   Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.   He was the founding chair of the international Conversion Conference event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).   Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master's degree in Computer Science along the way.   Originally born in the Soviet Union, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and avid photographer specializing in travel and fine-art figurative work.   Links:   Website: PrimalBrain.com     LinkedIn: https://www.linkedin.com/in/timash/ Facebook: https://www.facebook.com/tim.ash1   If you enjoyed this episode, please let me know by rating & reviewing this show: https://linktr.ee/wiredforsuccess.   Want more? From quick tips & insights to guided meditations and a side of biohacking – if you'd like to join my inner circle and get access to exclusive subscriber-only content: Hit subscribe and join the tribe! THANK YOU for your support!

Podcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners' broad customer base.Martin discusses the biggest and most common mistakes he sees websites making with their landing pages. Find out why it is important to address three key questions that visitors may have when designing a website or web page and what is the biggest trust factor we have to keep in mind.Listen to Andy and Martin as they talk about conversion rate optimization as a highly valuable practice that can provide ongoing benefits. They discuss running tests for clients and learn why more conversion actions rather than traffic can make a test statistically relevant.Episode Action Items:To find more information about Martin, go to:sitetuners.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

In this episode of Chasing the Insights, I talk to Author, speaker and CRO guru Martin Greif. Martin talks to us about the why and how of building digital relationships. Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to SiteTuners, where he is responsible for driving revenue growth, establishing, and nurturing partner relationships, and creating value for SiteTuners' broad customer base. While running the SiteTuners' organization, Martin wrote a book on Conversion Management sharing his vast knowledge and experience in the Digital Marketing world. The book "True Connections – Relationship Marketing in the Digital World" was published in 2020 and can be found on Amazon. Martin serves as the Chair of the Conversion Conference, which is coming up June 20-21 Las Vegas. The mission of the Conversion Conference is to help attendees learn how to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduces them to the right technology to make it all happen. Over the course of over two dozen highly rated shows in the US and Europe since 2010, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Martin also serves on the Board of Directors for Vincent House. The mission at Vincent House is to assist, promote, and celebrate individuals recovering from a mental illness in their effort to improve social and vocational skills, and become employed in the community.

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).   Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.   Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.   For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).   Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective.   He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).   Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master's degree in Computer Science along the way.   Originally born in Russia, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and an avid photographer specializing in travel and fine-art figurative work.   LINKS Facebook - tim.ash1 LinkedIn - timash   Books: Landing Page Optimization (two editions have sold over 50,000 copies and been translated into six languages).  Unleashing The Primal Brain: Demystifying how we think and why we act. It has been hailed by reviewers as the definitive practical guide to understanding our behavior from the perspective of evolutionary psychology.

Tim ash is an International keynote speaker, thought leader, marketing trainer, and founder of strategic conversion rate optimization agency SiteTuners.Tim is also the author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, and bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Our conversation was very insightful and covered many important subjects: -How does the human brain work -How to use neuromarketing to persuade your audience to act -What makes a good story? -Optimizing for Wealth vs Social connections -The importance of sleepAnd much more… For more info: PrimalBrain.com/book https://timash.com/ https://www.linkedin.com/in/timash/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. We discuss: Great traffic to awful websites [02:52] How to make your transition from corporate to solopreneuership easier [05:15] Why it's important to not put all your eggs in one basket [07:57] Don't underestimate what you can do in a day [09:27] How to make billions of stars accessible to people [11:18] Understanding the human brain without any scientific jargon [13:57] How to take advantage of the negativity bias [16:27] Universal applicability versus technical trends [20:05] Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Please help me welcome Tim Ash! Learn more about Tim at https://timash.com/ (https://timash.com).

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Learn More About Tim and his Book - Click Here

Is your website converting like you want it to? My guest today, Martin Greif and his company, SiteTuners, have helped thousands of businesses increase customer engagement and make more sales. This episode can help you grow your business by giving specific directions on how to fix conversion barriers that are stopping website visitors from engaging and purchasing. If you align your user's needs and expectations with their experience on your site, they trust you are the one who can help them solve their problems. Martin and his team specialize in website design that works, testing the strategies they employ, and continually refining the optimization along the way. Your prospects and site visitors deserve a customer-focused experience, so take advantage of Martin's advice! I know I will! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

The brain is complicated, but our guest on this episode does a great job of breaking it down for us! Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode. Tim was recommended to us, and he delivered -- getting our brains really working on this one! His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE! Our guest... Tim Ash  Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. His book reco: Never Split the Difference by Chris Voss (2nd time it's been recommended!) If you'd like to watch the video - we recorded this one LIVE.   We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. To learn more about Tim, check out the following links: Tim's Website- https://timash.com Primal Brain Website (where you can get a free chapter of Tim's Book)- https://primalbrain.com Twitter- https://twitter.com/tim_ash LinkedIn- https://www.linkedin.com/in/timash/

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Catch all previous episodes of #ThisWeekWithSabir here: https://growthbysabir.com/liveshow on YouTube. Want to skyrocket growth in your business, contact Sabir at https://growthbysabir.com. Topics covered: neural marketing,neuro marketing,primal brain,marketing,business strategy,marketing strategy,tim ash,marketing strategies,business marketing,marketing tips,content marketing,marketing plan,best marketing strategies,principles of marketing,marketing show,marketing strategy examples,strategic marketing,growth marketing,marketing principles,marketing funnel,marketing techniques,instagram marketing,marketing concepts,business marketing strategies,marketing analytics #neuromarketing #entreprenuership #startups #author #primalbrain #timash #thisweekwithsabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support

Dr. Katrina Burrus, MCC interviews Tim Ash and discusses the actions of entrepreneurs and explains the reasoning behind those as he answers the following questions. You wrote a book called "Unleash Your Primal Brain" What enticed you to write the book? Why should executives care about evolutionary psychology? How do you get more in-tune with your operational brain? What is important for your operational brain to function optimally? How does storytelling fit into creating powerful companies and brands? Can a corporate culture be created? How can a new leader identify the corporate culture in his new position? How do you relate digital marketing to evolutionary psychology? Tim Ash Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of, “Unleash Your Primal Brain.” Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years, he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

In this episode, I speak to Tim Ash the author of Unleash Your Primal Brain: Demystifying how we think and why we act. Tim is an authority on evolutionary psychology and digital marketing. Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives. For nineteen years Tim was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.In this episode, Tim and I discuss: The lie of rationality How we learn and rememberWhy emotions are central to decision makingThe power of languageThe dance between our two brains The importance of sleep on the brain   Navigating uncertainty and much moreConnect with Tim Ash:Homepage: timash.com/Twitter: twitter.com/tim_ashLinkedin: https://www.linkedin.com/in/timash/Follow In Search of Wisdom:Twitter: twitter.com/searchofwisdomInstagram: instagram.com/searchofwisdompodcastSign-up for The PATH our free newsletter (short reflections on wisdom)

Martin Greif is a conversion rate optimization expert. He is the President of SiteTuners, a strategic conversion rate optimization agency. SiteTuners helps companies with conversion optimization, A/B Testing, personalization, and much more to increase sales and profits and improve user experience. They have worked with Nestle, Expedia, Costco, Verizon, Google, and many more. Martin has over 25 years of sales and marketing experience. He is also the author of the book, True Connections: Relationship Marketing in the Digital World. In this episode… Your website is your first (maybe the only) chance to show people what you can do for them, why they should trust you, and convince them to take your desired action. Unfortunately, many websites do little to achieve this goal — and some websites even do the opposite. What if you could make some quick changes to your website and convince more visitors to take action and become warm leads?  That's where conversion rate optimization comes in. It's what makes some websites convert better than others. From the website logo, tagline, menu arrangements, and call-to-actions, every element of your website should be answering three questions for the site visitors. What are these questions? What does a poorly converting website look like, and how do I improve my website?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Martin Greif, President of SiteTuners. They discuss website design woes and conversion rate optimization best practices, including the tools to use and actual live case studies. Stay tuned.

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Engage, connect and tap into your Primal Brain with Tim Ash on Thrive LOUD with Lou Diamond. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more. Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO). In this episode… As an agency owner, you're constantly trying to convince and influence people — employees, clients, and others — on behalf of your clients. Not only is that one of the most challenging things to do, but it is also exhausting when you don't have a full grasp of human decision-making and behavior.  After running his own agency for 19 years serving companies like Google and Nestle, Tim Ash understands the power of evolutionary psychology too well. He explains it in his book, Unleash Your Primal Brain: Demystifying how we think and why we act. But how did Tim come up with these ideas, and how do you apply them to your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest Tim Ash, author, speaker, and agency founder. They discuss the mental struggles an agency owner faces and how to think about marketing to better serve your clients. You don't want to miss any part of this insightful episode, including why marketing messaging should also convey pain, psychological hacks to upgrade your marketing, and more!

Tim Ash is a digital marketing expert, keynote speaker, and the Chief Strategy Advisor of SiteTuners. SiteTuners is a conversion rate optimization agency that helps companies increase their profits and grow their businesses. Tim founded the agency in 2001 and served as CEO for almost 18 years before stepping into an advisor position. Tim was named a “Top 10 Online Marketing Expert” by Forbes and a “Top 15 Online Marketing Influencer To Watch” by Entrepreneur. He has spoken at over 200 marketing conferences and events worldwide, including Dreamforce, Content Marketing World, and more. He is also the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. In this episode… How much does psychology play into marketing? While few people would deny the critical role it plays, many businesses still treat marketing as a simple numbers game. Because of this, they may struggle to effectively promote their services and reach their customers. That's where Tim Ash comes in. Having started his first digital marketing agency in 1995, Tim has over two decades of expertise under his belt. With his unique blend of practical strategy and neuromarketing concepts, he has helped his clients achieve higher conversion rates and grow their businesses. So, what are some of Tim's top digital marketing strategies, and how can you start leveraging neuromarketing at your company? In this episode of the Revenue Engine Podcast, Alex Gluz interviews Tim Ash, a digital marketing and evolutionary psychology expert, about how to incorporate neuromarketing into your business strategy. Together, they discuss top techniques for improving your marketing, from personalizing your website to utilizing negative motivation. They also touch on Tim's new book, Unleash Your Primal Brain, and how to use these concepts for marketing and beyond. Stay tuned!

Tim explains how evolutionary psychology impacts marketing, including website conversions, audiences, and messaging strategy. Speaker Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia eharmony, Facebook, American Express, Canon Inc., Nestlé, Symantec, Intuit Humana, Siemens and Cisco.

Today’s guest is my friend Tim Ash, author, keynote speaker and advisor. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency for which he created over $1.2 billion in documented value for clients.Tim is an expert in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In other words, he knows how people think, and that's led him to uncover some realizations about the state of the world (and the internet) that are uncharacteristically pessimistic for an episode of this show. However, I loved this talk and found it to be among the most important.Tim's latest book is Unleashing Your Primal Brain: Demystifying How We Think and Why We Act, which goes back to the fundamental “why’s” behind our actions from an evolutionary perspective.In Part 1, listen as we discuss:The evolutionary reason behind why the internet has become full of crap.Why we care about celebrities even though we really don't want to care.The big challenge of our times is community building and preventing polarization.The internet has become a place of slicing people up into ad impressions.After the death of his mom, Tim left the marketing field to climb his "second mountain."We can't make decisions without using emotion according to our aversions and affinities.What do we need the conscious brain for? New, non-dangerous things only.The brain returns to modeling our social world almost all the time.Why we've evolved the way that we have.Instagram: @mo_gawdatFacebook: @mo.gawdat.officialTwitter: @mgawdatLinkedIn: /in/mogawdatWebsite: mogawdat.com/podcastConnect with Tim Ash on Twitter @tim_ash and Facebook @PrimalBrainTimAsh, and visit his website at timash.com Don't forget to subscribe to Slo Mo for new episodes every Sunday and Thursday. Only with your help can we reach One Billion Happy #onebillionhappy

This is Part 2 of my chat with Tim Ash, author, keynote speaker and advisor. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency for which he created over $1.2 billion in documented value for clients.Tim is an expert in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In other words, he knows how people think, and that's led him to uncover some realizations about the state of the world (and the internet) that are uncharacteristically pessimistic for an episode of this show. However, I loved this talk and found it to be among the most important.Tim's latest book is Unleashing Your Primal Brain: Demystifying How We Think and Why We Act, which goes back to the fundamental “why’s” behind our actions from an evolutionary perspective.In Part 2, listen as we discuss:Tribal cohesion helped us survive, not challenging social norms.The need to create inefficiencies so lies don't spread too fast.We're not holding the tech companies to account for destroying society.Think global, act local, and how we choose your sphere of concern carefully.What's been the hardest effect of the pandemic? Loneliness and isolation.The upside of the pandemic: people have gotten more real.The capitalist mindset and technology dependency is dooming the world.We've infected the world with the wrong values.What makes us human? The ability to hold and live by contradictions.We need to bring our whole being to the world if we want it to survive.Instagram: @mo_gawdatFacebook: @mo.gawdat.officialTwitter: @mgawdatLinkedIn: /in/mogawdatWebsite: mogawdat.com/podcastConnect with Tim Ash on Twitter @tim_ash and Facebook @PrimalBrainTimAsh, and visit his website at timash.com. Don't forget to subscribe to Slo Mo for new episodes every Sunday and Thursday. Only with your help can we reach One Billion Happy #onebillionhappy

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Learn More About Tim and his Book - Click Here

Resources and products to upgrade your brain and life: https://www.mybrainfirst.comTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.He has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. https://primalbrain.com https://timash.com/Resources and products to help you upgrade your brain and life: https://www.mybrainfirst.comDownload the BrainFirst App: https://www.mybrainfirst.com/brainfirstmagazineBrainFirst Training Institute. Accredited neuroscience and brain-based training programs for Coaches, Helping Professionals, Leaders, Educators and Trainers. https://www.brainfirsttraininginstitute.comConnect with me:https://www.instagram.com/ramondavidneuroInstagram for quotes & tips: https://www.instagram.com/mybrainfirstFacebook for insights and strategies: https://www.facebook.com/brainfirst

Resources and products to upgrade your brain and life: https://www.mybrainfirst.comTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.He has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. https://primalbrain.com https://timash.com/Resources and products to help you upgrade your brain and life: https://www.mybrainfirst.comDownload the BrainFirst App: https://www.mybrainfirst.com/brainfirstmagazineBrainFirst Training Institute. Accredited neuroscience and brain-based training programs for Coaches, Helping Professionals, Leaders, Educators and Trainers. https://www.brainfirsttraininginstitute.comConnect with me:https://www.instagram.com/ramondavidneuroInstagram for quotes & tips: https://www.instagram.com/mybrainfirstFacebook for insights and strategies: https://www.facebook.com/brainfirst

To understand marketing you first need to understand the essential core of human beings. It's time to learn about the foundations of what makes a person tick to then recognize how to best influence them. A Marketing Thought Leader, Visionary, Keynote Speaker, Forbes Top 10 Online Marketing Expert, Entrepreneur Magazine Top 15, Best Selling Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversations and now Unleash Your Primal Brain: The Essential Field Guide For Modern Marketers, Chief Strategy Advisor at SiteTuners, Tim Ash, dives into the exciting new discipline of neuromarketing and unconscious persuasion.   Takeaways: As a marketer, spend less time on the new technology and latest updates. Instead, focus on the evolutionary psychology basis of influencing people. Elicit strong emotions to help your audience create memorable experiences about your brand. The brain is a big ignoring machine - influence those emotions! Stories are fundamentally about the narrative of causality in the world. They are for us to get experience without going through the process. They are there to reinforce cultural beliefs and values. Acknowledge people for who they are and make them feel seen with attention and intention. Ask questions, personalize, and unlock their passions to connect on a deeper level. Career Advice: Understand who you are and look for the environments that you will thrive in.   Links: LinkedIn: https://www.linkedin.com/in/timash/ Twitter: https://twitter.com/tim_ash TimAsh.com: https://timash.com PrimalBrain: https://primalbrain.com SiteTuners: https://sitetuners.com   Busted Myths: The lie of rationality - there's this notion that if we only made rational decisions, the world would be a better place. No decision can be made without emotions.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/ClQIQR7XzSY

Tim Ash is an international keynote speaker on evolutionary psychology and digital marketing. He's also a thought leader, marketing trainer, founder of strategic conversion rate optimization agency SiteTuners. Tim has written multiple books, and is the bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. As an industry leader he's created over a billion dollars in value for massive brands like Google, Expedia, Nestle, Semantic, Costco, and more. He's the founder and former chair of the worldwide Digital Growth Unleashed conference series. Listen in to hear about: Early Experiences Brain Evolution & Deal-Making Neuromarketing and Evolutionary Psychology Working With Your Nature Unleash Your Primal Brain We Are Always Negotiating Due Diligence as a Deal-Maker And more! Listen to the DealQuest Podcast today! Website: https://www.coreykupfer.com/ LinkedIn: https://www.linkedin.com/in/coreykupfer/ Facebook: https://www.facebook.com/CoreyKupfer Twitter: https://twitter.com/coreykupfer

Tim Ash is an international keynote speaker on evolutionary psychology and digital marketing. He’s also a thought leader, marketing trainer, founder of strategic conversion rate optimization agency SiteTuners. Tim has written multiple books, and is the bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. As an industry leader he’s created over a billion dollars in value for massive brands like Google, Expedia, Nestle, Semantic, Costco, and more. He’s the founder and former chair of the worldwide Digital Growth Unleashed conference series. Listen in to hear about:Early ExperiencesBrain Evolution & Deal-MakingNeuromarketing and Evolutionary PsychologyWorking With Your NatureUnleash Your Primal BrainWe Are Always NegotiatingDue Diligence as a Deal-MakerAnd more!Listen to the DealQuest Podcast today!Website: https://www.coreykupfer.com/LinkedIn: https://www.linkedin.com/in/coreykupfer/Facebook: https://www.facebook.com/CoreyKupferTwitter: https://twitter.com/coreykupfer See acast.com/privacy for privacy and opt-out information.

With the COVID-19 everyone is staying at home which is making your website more crucial for your business. Providing visitors with an optimal user experience is more important now than ever, so instead of just cutting marketing spend, businesses should focus on how they can better convert the traffic they're already receiving. Our guest today is Marty Greif, President of Site Tuners. Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader, and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners' broad customer base. Please visit www.wsidigitalboost.com to learn how more we can help.

Our guest on this episode is Tim Ash.  Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a highly sought-after international keynote speaker. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer to Watch. He earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). Tim stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. For nineteen years, Tim was the co-founder and CEO of SiteTuners, a digital optimization agency. He helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Siemens, and Cisco. Tim is the bestselling author of ‘Unleash Your Primal Brain,’ which has sold 50,000 copies sold worldwide and has been translated into six languages. More about Tim Ash: TimAsh.com   PrimalBrain.com Social Media  https://twitter.com/tim_as  https://www.linkedin.com/in/timash/detail/contact-info/

Killing Mr. Spock - Emotional Focus: Tim Ash........Our guest on this episode is Tim Ash. Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a highly sought-after international keynote speaker. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer to Watch. He earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). Tim stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. For nineteen years, Tim was the co-founder and CEO of SiteTuners, a digital optimization agency. He helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Siemens, and Cisco. Tim is the bestselling author of ‘Unleash Your Primal Brain,’ which has sold 50,000 copies sold worldwide and has been translated into six languages.More about Tim Ash: TimAsh.com  PrimalBrain.com Social Media https://twitter.com/tim_as  https://www.linkedin.com/in/timash/detail/contact-info/.........To find out more about hiring Dov Baron as an advisor or strategist for yourself or your organization: http://DovBaron.com Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is an international keynote speaker, and bestselling author of Unleash Your Primal Brain. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners - a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. “if you want hard worn experience it's start with what makes you happy, not your vision for the world, not your passion, although you hear that a lot. But understand yourself and align whatever you are doing with a really clear understanding of your personality. Because ultimately it's pushing a rock uphill if you are doing something that you weren't kind of at the character level optimised to do ”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7Ma

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act.

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act. Listen in as he shares the importance of understanding the brain if you are in marketing in order to understand what makes people want to purchase a product. You will learn about the evolution of our brains, the changes in human behavior that Tim has observed since the beginning of the pandemic, and more. You can find show notes and more information by clicking here: https://bit.ly/34bevbB 

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act.

Tim Ash ran the strategic Conversion Rate Optimization agency, SiteTuners for over 20 years, a business that has generated over $1.2 billion in value for its clients. At the core of that success was a deep understanding of neurobiology, which Tim explores in detail in his new book ‘Unleash Your Primal Brain’. In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tim to better understand how “what makes us bizarrely and uniquely human” can be used to help us drive growth. The conversation is spirited as Tim holds some contrarian views to Sean when it comes to driving growth through high-velocity testing and optimization practices. However, there is also plenty of common ground as they discuss how the biology of the brain impacts everything from interpersonal relationships to politics, and how an understanding of these ideas can be applied to accelerate growth for businesses. Both Sean and Tim are passionate about the importance of driving value for end-users as the foundation for unlocking growth, and there are exciting learnings as Tim explains how “relentless dissatisfaction” can help companies find opportunities to drive significant improvements. According to Tim, “‘Unleash Your Primal Brain’ may help you make a billion dollars or even become the next Dalai Lama, but at the very least this interview will help you understand how a deeper look into your own brain can help you understand and influence others. We discussed: How neuro-marketing and principles from ‘Influence’ by Robert Cialdini’s helped shape Tim’s thinking and his book How the biology of the brain and cultural and genetic co-evolution impact our lives as humans The do-nothing status quo and why companies fail when they try to be nice instead of appealing to our survival instincts to avoid pain Why companies need to focus on value over product and put the emphasis on learning from customers How neurobiology and science fit into the test/learn approach to growth How motivation, ability and triggers work together to drive action

Tim Ash ran the strategic Conversion Rate Optimization agency, SiteTuners for over 20 years, a business that has generated over $1.2 billion in value for its clients. At the core of that success was a deep understanding of neurobiology, which Tim explores in detail in his new book ‘Unleash Your Primal Brain’. In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tim to better understand how “what makes us bizarrely and uniquely human” can be used to help us drive growth. The conversation is spirited as Tim holds some contrarian views to Sean when it comes to driving growth through high-velocity testing and optimization practices. However, there is also plenty of common ground as they discuss how the biology of the brain impacts everything from interpersonal relationships to politics, and how an understanding of these ideas can be applied to accelerate growth for businesses. Both Sean and Tim are passionate about the importance of driving value for end-users as the foundation for unlocking growth, and there are exciting learnings as Tim explains how “relentless dissatisfaction” can help companies find opportunities to drive significant improvements. According to Tim, “‘Unleash Your Primal Brain’ may help you make a billion dollars or even become the next Dalai Lama, but at the very least this interview will help you understand how a deeper look into your own brain can help you understand and influence others. We discussed: How neuro-marketing and principles from ‘Influence’ by Robert Cialdini’s helped shape Tim’s thinking and his book How the biology of the brain and cultural and genetic co-evolution impact our lives as humans The do-nothing status quo and why companies fail when they try to be nice instead of appealing to our survival instincts to avoid pain Why companies need to focus on value over product and put the emphasis on learning from customers How neurobiology and science fit into the test/learn approach to growth How motivation, ability and triggers work together to drive action

Conversation with Marty Greif, the President of SiteTuners, an author, speaker, and conference content director.

In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day. Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing. He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He's the author of two bestselling books on Landing Page Optimization as well as his new book "Unleashing Your Primal Brain: Demystifying how we think and why we act “. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

Published Jun 27 , 2016 ike past episodes of Get Fact Up, Chris has been inspired by his recent trip to Sydney's Search Marketing Summit. One of the speakers Chris met with was Tim Ash, author of the bestselling book Landing Page Optimisation, and CEO of SiteTuners. Conversion Rate Optimisation may sound super techy and boring, but let us tell you....it's far from boring. It's what online business is all about. Optimising your website to encourage conversions, who isn't on board for that? Tweet Tim here: tim_ash Tim's book is available on Amazon Subscribe to our Get Fact Up series for weekly updates: https://www.memedia.com.au/get-fact-up Like us on Facebook: https://www.facebook.com/memedia Join us on LinkedIn: https://www.linkedin.com/company/memedia Follow us on Twitter: https://twitter.com/me_media ______________________________________________________________ GET FACT UP #34 TRANSCRIPT - Good day Australia. I'm Chris Hogan, Founder and CEO of MeMedia. It is time to get Fact Up. Today, I want to cover up some of the stuff I learnt at the search marketing summit 2016. Yeah we've been through that, but there's some awesome content that I still have to share. Today it's going to be about conversion rate optimisation. Conversion what? Of course it's a cool name that we've created in agency land for some of that technical stuff that we do. So what's it all about? Conversions right. Really quickly what is cost as a conversion? Well of course a sale class is a conversion, a contact form is, but maybe just getting people to navigate to where you want them to go on the website could also be classed as a conversion. Conversions rock. So, today I wanted to share with you, who I met there was keynote speaker, Tim Ash. He is also the author of the best-selling book, Landing Page Optimisation and CEO of SiteTuners. Tim presented bundles of awesome information on how to improve your website so that it, ideally, converts more people or guides people better throughout your site. He had some great content, I'm only going to share one little piece and I hope I do it some justice. So, let's dive right in. One of the most important takeaways that I got from Tim's presentation was that choice kills. Reduce complexity with a series of simple selections. Tim shared an overview of strategies which will assist you in guiding your visitor to either buy on your website or to land on those pages where you want them to go. So, let's have a look at those. We need to limit choice. According to Tim, we can only keep up to four items in our non-rehearsed memory, which means that you need to limit the amount of choices available to your users when they're visiting your page. This could apply to absolutely anything on your website. From selecting the right section of your website to navigate to, or selecting which product category you should choose, and maybe even which price package might best suit you amongst what seems like a sea of pricing packages. Cutting the selections down on your website to be no more than four will help funnel those users into the areas you want them and create more conversions. Which brings us to our second point, where we want to make those choices absolutely obvious. This can be done by adding a sash to one of the four pricing options or even increasing the height of the one you wish the customer to choose. Alternatively, for navigation through to parts of your website or shopping cart, you might have all black and white descriptive photos and one full colour promoting visual bias. So now, let's take another look at the price packaging options and show how manipulating context and order can help increase conversions for what you want your visitors to click on. So, if we take a look at your four package options all priced up, then changing the order of them from highest on the left to lowest on the right, this can give your middle or basic packages a psychological edge. Similarly, if we look at category and navigation structure pushing your most popular on page visual buttons around so that they are visible in one view without scrolling, and not exceeding four options, you can once again, assist the visitor. The last point we wanted to cover is that we need to understand that prices are pain for our website visitors. If we look at our price packaging options, simply removing the dollar figure from your price packages, but maybe include the currency you're trading in could give those packages another psychological edge. Well, if Tim Ash is listening, I hope we did his presentation or at least a small part of it, some justice. Absolutely, we would recommend, getting Tim's second book, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, which we've included in our blog. Thanks for listening, Australia, we will see you next week, so that we can get you all Fact Up. I'm converted, I believe, praise it, praise it, baby.  

Hey everyone! In today’s episode, I share the mic with Tim Ash, the CEO of SiteTuners, a strategic conversion rate optimization agency.   Tune in to hear why testing doesn’t matter if you’re not personalizing your website, what you must do to prevent your website from failing, and why he believes the system is too corrupt right now for entrepreneurism to be unleashed.   Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Tim Ash (@Tim_Ash) started his career in the ‘interwebs’ back in 1995, focusing on data-driven websites. On top of leading his CRO company SiteTuners, Tim is a digital marketing keynote speaker, founder of the Digital Growth Unleashed conference events, and author of the book Landing Page Optimization. To begin to understand how our visitors think, Tim suggests we stop looking inside our companies and turn our gaze outward. Who is showing up to your website? What’s their relationship to your business? Listen in as Tim explains why you should always work backward when it comes to a redesign. Start with your end users. Understand your audience. Then build. Resources and links discussed: Connect with Tim Learn more about SiteTuners Read Tim’s book Learn more about the Digital Growth Unleashed Conference Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com. Andy and Tim discuss: - The triune brain model (find out who is really in charge!) - Whether it's possible for consumers to avoid being brainwashed by marketing - Why it's important for marketers to consider the context in which users are being asked to make conversion choices - How using comparisons can be useful a useful technique when launching new products - Why you should apply framing and bracketing techniques to all areas of your marketing  See acast.com/privacy for privacy and opt-out information.

The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.

The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.

The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.

The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conversion Conference, Tim Ash. Tim explains how more people are discovering the importance of conversion rate optimization so much so that the Conversion Conference will evolve next May when their annual event in Las Vegas will be re-positioned as Digital Growth Unleashed.

Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet. 

Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet. 

Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines. Get the show notes for 256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tim_ash ‏#Traffic#Conversion #Episode256 #Podcasts Give Leaders in the Trenches a review on iTunes!

Did you know that for a marketer to plant the seed of an idea into one's brain, all they need to do is design a message that's easily consumed by the subconscious brain? The way marketers craft their messages perplexes Tim Ash. Marketers continue to target the logical or left side of the brain – the part that's “literally asleep 95% of the time,” he says. Does this mean we're all missing big-brain opportunities to influence our audiences? In this episode of The CMO Show, we take a look under the hood of the human brain to explore the neurological side of marketing with Tim Ash, CEO of SiteTuners and cognitive scientist. “Right now we're designing things that are too complicated and require us to use our conscious brains to process them,” Tim says. “[It] takes a huge laborious effort to make those kind of rational decisions… The rational part of the brain doesn't even get woken up most of the time.” A strong believer in the role of conditioning to effect change in our selves, Tim also delves deep into the role of social inclusion and environment in shaping customer behaviour. “There's no such thing as a permanent sense of self, and your environment, and the conditioning propaganda, whatever you want to call it, has a very strong influence on us. We think of ourselves as active agents and we decide what we do, we decide when we change our own beliefs, and in fact that's not even the case.” Tune in to discover why humans are the herdiest of animals, how to avoid confusing brands for products, and what negativity bias truly means for opportunistic marketers.

Risley Sams President of RHS Financial in San Francisco. He is a Certified Financial Planner and runs a wealth management company that helps Business Owners and Executives think bigger about their personal finances and He helps them Invest With Purpose Sharon Spears official customer service representative and longest standing volunteer at Dogs on Deployment  Rick Mellor VP Sales and Marketing of openSource Contract Management. openSource provides a cloud-based contract management solution that helps companies to manage their contracts from within a highly secure, central repository, accessible from any Internet connection Tim Ash CEO of SiteTuners, the chairperson and founder of the international Conversion Conference event series, and the author of the bestselling book Landing Page Optimization. He speaks worldwide to online marketing audiences about making websites and landing pages that are more persuasive and convince people to take action    

Site Tuners CEO Tim Ash reflects back on his keynote from Affiliate Convention 2009 Los Angeles on the seven deadly sins of landing page optimization, the do and donts, what makes a successful landing page and what kind of tools you can use to help optimize your landing page.He also previews his upcoming solo presentation at Affcon 2010 Denver as well as the inclusion of a 3rd day SiteTuners.com half-day workshop.

Site Tuners CEO Tim Ash reflects back on his keynote from last year in Los Angeles on the seven deadly sins of landing page optimization, plus he preview his presentation coming up in Denver plus the inclusion of a 3rd day SiteTuners half-day training workshop.

David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference, We also learn about the latest release from SiteTuners called Attention Wizard, the Visual Attention Prediction Tool for Landing Pages , which uses advanced artificial intelligence algorithms to simulate human visual processing and attention.

David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference, We also learn about the latest release from SiteTuners called Attention Wizard, the Visual Attention Prediction Tool for Landing Pages , which uses advanced artificial intelligence algorithms to simulate human visual processing and attention.