High Performance Marketing for Real Estate Agents

On this episode of the High Performance Marketing podcast I'll dive into ways you can help simplify the buying decisions for your clients. Learn ways to minimize their perceived risks and provide them with a seamless, positive purchasing experience. 

 A clear purpose for why you do what you do is more important than having resources, technology or even talent. And this concept applies to your business because people don't buy what you do, they buy why you do it. On today's episode of The High Performance Marketing podcast I'll dive into the incredible philosophy to start with why and how it can be a game-changer for your marketing efforts.

I recently read a book and this statement stuck out to me. “The secret to attracting people to your service brand isn't out-marketing or out-competing. It's understanding what other people find extra ordinary in what you find ordinary.” Well my friend, if you aren't communicating your super powers, no wonder you're getting overlooked. So let's fix that. On this episode of the podcast I'll lean into a marketing term called positioning and what it means for you as it relates to landing that number one spot in the minds of your best-fit customers.

On this episode of The High-Performance Marketing Podcast, Ali breaks down the misconception that marketing is an unaffordable luxury. She'll explore the critical connection between sales and marketing, and share practical tips on how to leverage marketing investments to drive revenue. 

On this episode of The High Performance Marketing podcast, I share easy-to-implement techniques like one powerful marketing KPI I believe every business should track, cross promotional marketing, and a few other wasy you can make a big impact on the growth of your business without requiring a huge budget. 

On this episode of The High Performance Marketing podcast - I'll take you down the path of why hiring a marketing leader is an absolute must for your business, what you should expect and how marketing leadership is the driving force behind successful, scalable and repeatable sales results.

Imagine you're building your dream home. Your blueprint, or plan, shows you how to put all the pieces together so it looks great. Well, businesses have a plan too, called foundational messaging. It's like their blueprint for how to talk to people and make them understand what they're all about. On this episode of the High Performance Marketing Podcast, - Ali breaks down foundational messaging for you as a blueprint you can use in your business to make sure you're communicating with the right people the right way so they pay attention and do business with you. She outlines the StoryBrand 7part framework as a way to help you create foundational messaging.

Most business owners find themselves really busy yet feeling completely unproductive. Every day feeling like you don't have enough hours in the day to complete everything on your plate while simultaneously asking yourself at the end of the day - what did I get done? On this episode of The High Performance Marketing Podcast I'll dive into ways that you can run your business better by focusing on the essentials or as they say the things that matter most.  

Most often you want to grow your list of potential leads, but the idea of cold calling or sending spammy emails on Linkedin make you cringe. And that's because in business marketing, too much of our cold outreach strategies feel icky. On this episode of the High Performance Marketing podcast, I'm diving deep into the world of lead magnets and email marketing, as ways to give you the power to provide upfront value, and build more effective cold outreach strategies -- so that you can grow a list of higher qualified leads.

Referrals are the currency of trust in the world of running a business. They're literally the golden goose of entrepreneurship. But here's the problem, many business owners feel uncomfortable asking for referrals. Onthis episode of the podcast let's talk about ways to get more referrals for your business.

As a business owner, you had a passion for the service you sell and helping others and most likely have found yourself becoming an 'accidental leader,' someone who leads not by design but by circumstance. On today's episode of the podcast we'll dive into accidental leadership and the power of owning up to mistakes.

The fallacy many of us often fall for is that *one thing* will be the silver bullet that catapults our marketing into a new stratosphere. And while that can happen, don't bet on it. Why?  First, Marketing works best against the backdrop of a comprehensive strategy Second, Everything in your business–not one magic thing–is marketing.  On this episode of The High Performance Marketing podcast we'll explore a broader definition of marketing and how it extends beyond your traditional marketing efforts.  

The most important asset your business has is your customer. And if you want to capture their attention you need to know them inside and out. On this episode of The High Performance Marketing podcast, we'll outline the process of creating a buyer persona as an indispensable strategy for creating a genuine connection between you and your ideal client.  _________ Crafting irresistible connections through buyer personas and targeted marketed. 

Have you ever had a big dream but no plan to achieve it? It's like wanting to climb a mountain without a trusty Sherpa to show you the way. When it comes to your 2024 business goals you need a roadmap - and that's where your marketing plan comes in. But I'm not giving you overwhelm or a 20 page strategy you'll write and never read again. I'm keeping it super simple and breaking it down into 3 key steps. On today's episode of the High Performance Marketing podcast, you'll gain absolute clarity about connecting with your customers, generating leads, and increasing sales. 

Well here we are, the last week of the year! 2024 is days away and before we get into the whole planning for the future, let's take a moment to consider that marketing is always changing and to stay on top of the change you need a combination of three things: reflection, adaptability, and strategic planning. On this episode of The High Perormance Marketing podcast - we'll look back at 2023, identify what worked, and look ahead at ways to improve so that ultimately you know what to improve on to reach the goals you have for yourself and your business.  

It's hard not being liked. We're hard wired to want to be. And when it comes to running a business, leading a team, and your clients  - it all comes with its fair share of challenges. The reality check is that not everyone will like you, support you, or sing your praises. When faced with unpopularity and criticism, how do you handle it and keep moving forward? On this episode of the High Performance Marketing podcast we'll dive into how you can learn to see criticism as an opportunity for growth and improvement.  

Why do we buy the things we do? Why is it that some brands speak to our heart deeper than others? Did you know there's a physchology behind the things we want that help drive buying decisions? On this episode of The High Performance Marketing podcast I'll help you understand the psychology of consumer behavior and the role it plays in successful marketing strategies. I'll let you in on insights about your brand, and how brand archetypes are a powerful tool for helping you hit to the heart of the core desires of your ideal customer.  

  Have you ever thought about sharing your personal knowledge with others and turning it into a profitable online course? On this episode of The High Performance Marketing Podcast, I'll guide you through how to the power of your personal experiences and earned knowledge can be transformed into a profitable digital course. Whether it's a skill you've honed over the years or a unique perspective you have on a particular subject, there are people out there who would love to learn from you. 

Your day-to-day responsibilities already feel like a never-ending to-do list. And when you add social media marketing into the mix, it's enough to make anyone feel overwhelmed. Creating engaging content, knowing which platforms to post on, and constantly chasing likes and engagement can feel like a relentless pursuit and a constant battle to keep up.  On this episode of The High Performance Marketing podcast, I'm chatting with author Annie Schiffmann about her new book Simple Social Media. Annie shares her ‘secret sauce' method for avoiding wasted time and effort, chasing trends that don't matter, and missing out on the incredible marketing potential of social media.  To get your copy of Annie's book Simple Social Media visit:  SimpleSocialMediaBook.com She's got a ton of free resources for you to download including a pretty cool 90's music playlist. 

Over the next week or two, you're going to start to receive an influx of Holiday marketing campaigns (Black Friday specials, cyber monday and more.) These campaigns are strategically designed offers to increase revenue as well as to offer a new look and feel for marketing creativity. On this episode of the High Performance Marketing podcast I'm going to help you design your holiday campaign by sharing 5 simple ways you can genuinely solve problems this holiday season, offer valuable solutions to your clients, while also helping you reach your annual sales goals this year.

Imagine a world where your clients help you create authentic marketing content that helps you build trust with their peers and other potential customers. On this episode of The High-Performance Marketing podcast, we'll dive into understanding what user-generated content is, and ways you can start actively encouraging your audience to share their experiences with your products or services through reviews, testimonials, social media posts, and more!  Key takeaways: Tap into the creativity and the authenticity of your clients Strengthen your brand's impact And amplify your marketing reach in a way that traditional marketing methods can't achieve.

Many marketing messages are going unheard because they aren't connecting with their target audience on an emotional level.  As you prioritize emotional connections within your content creation,  you'll see the benefits of engagement, customers will listen, and they'll take action moving forward down the customer and buying journey.  

It's no secret that sometimes business owners are known for becoming easily excited and distracted about hundreds of new ways to grow their business and that includes shiny new marketing ideas. This is where working with a strategist or fractional CMO can be a game-changer.  On this episode of the High Performance Marketing podcast I've got guest Katherine McMahon on. Katharine is the owner of Phoenix 818, she's a Fractional CMO, Marketing Strategist and business coach. She's also a fellow Story Brand Certified Marketing Guide and I'm excited for you to listen in on our conversation as she shares the importance of staying focused  so you achieve your marketing, revenue, and growth goals.  

"How do I get more customers Ali?”  Ahh, the million dollar question.  Should I start a YouTube channel, blog, start a podcast, send emails, or pay for ads? It's no wonder you feel confused about attracting customers and growing profits. The options are exhausting . On this episode of the High Performance Marketing Podcast I'll share four proven methods for generating leads.

Running a business takes a toll on your body and mind. Overworking yourself shouldn't be the norm. On this week's episode of the High-Performance Marketing podcast, I'm opening up about my personal experience with the less often talked about issues of burnout. Burnout is more than just an industry buzzword. Its effects on the minds of entrepreneurs and business owners are real and often show up in easily overlooked ways. 

For decades entrepreneurs and business owners have positioned themselves at the center of their marketing efforts. By focusing solely on the company's achievements and sharing stories about their experience and industry expertise they lose the attention of their prospective customers. On this episode of the High-Performance Marketing podcast, I'll guide you through a discussion on how to use the core concept idea of the Story Brand 7-part framework, to move away from the "about us" concept and instead position your customer as the center focus and hero of your marketing message so you get them to listen and do business with you.   

If you've ever found yourself confused about the difference between branding and marketing, you're not alone. While these terms may seem similar, they actually have totally different meanings and purposes in your business and most importantly in how they help make your business money. On this episode of the High Performance Marketing Podcast I'll identify the difference between the two so you can leverage both to their fullest potential, increase revenue and make the most out of every dollar you invest in each.

With so many marketing tools and platforms out there, it's easy to feel overwhelmed on which ones to choose, and can quickly lead to overspending. On this episode of the High Performance Marketing Podcast we'll review the marketing technology stack every entrepreneur and small business needs. From email marketing to social media management to analytics, the right marketing technology stack can simplify your efforts to connect with your ideal customer, help you make the best use of your time, and make sure you're not overwhelming your marketing budget.

You're probably well aware that your business needs a niche. You've likely come across this term before and you may feel really confident about who or what your niche is. Or perhaps you're at a crossroads wondering if now is a good time to pivot into a new niche in order to revitalize your business. Regardless of where you're at in your journey, finding your niche is a must do in your business because it brings focus to your marketing and connects you with clients that are already looking for what you have to offer. But finding a niche isn't always easy to do.  On today's episode of the podcast I've got Todd Howard on the show. Todd is a Business Made Simple Coach and the founder of Grow a Niche Business. He's created a framework that helps business owners find their ideal niche so they can form a unique identity and stand out from the competition.

Building thriving membership community takes time and effort, but the rewards include helping you generate revenue as well as creating a sense of belonging and fulfillment for both you and your members. But starting a community from scratch can feel confusing - and can quickly become overwhelming if you don't do it correctly. On this episode of the High Performance Marketing Podcast, I've got guest Tabitha Crocker on the show. She's a Membership Coach and founder of Present Profitable Mom. Tabitha is passionate about empowering entrepreneurs to design, build, and scale thriving memberships for sustainable, scalable recurring revenue doing work you love.  Download her free resource: Membership Success Roadmap. Get the plan to design, build, and scale your membership. Tabitha is hosting a free mid-year power hour workshop next wednesday July 19, 2023 from 9-10am Eastern where she'll help you reflect on what's worked in your business so far this year, what hasn't, and how a membership can help you achieve your personal, family, and business goals for 2023. Register here.  

The more you understand your ideal client - who they are, what they like, and why they are drawn to your business, the simpler it will be for you to create marketing that speaks directly to them. It also helps you avoid mass, generic, marketing messages.  On this episode of the High Performance Marketing Podcast I'll tackle the topic of mastering the art of marketing to your ideal client —so that you attract more customers, avoid alienating the right ones, and do your best to steer clear of getting too ambitious and trying to cast too wide a net.

You may not have given much thought to landing your business on the Instagram Explore Page as a viable marketing strategy. But with millions of users actively exploring new content daily, securing a spot on this coveted platform can be a game-changer for any entrepreneur or small business. Brands are learning that showing up on the explore feature can significantly help boost your visibility to attract a wider audience of potential prospects and clients. On today's episode of The High-Performance Marketing Podcast, I'll guide you on understanding what Instagram's algorithm is searching for, how they rank content, and what you can do to take center stage on the IG Explore page to build relationships with more people who not only need and want your product or service, but who you most likely have things in common with too. Because who would want to work with something other than a brand led by someone they like? Links Referenced in Show: Instagram Blog    

The word "sales" can make anyone feel uneasy, myself included. But to successfully grow a profitable business, we need to know how to sell our products and services if we hope to solve problems for our prospects and customer base.  On this episode of the podcast, I've got Brooke Greening on the show. She is an expert sales coach who's going to guide us on how we can increase our confidence by creating a sales process that confidently overcomes objections and increases customer conversion. Brooke spent over a decade in corporate sales and is the founder of Building Momentum Sales Coaching. Her signature Confidence Building Sales Framework focuses on setting expectations for sales calls, building rapport, understanding clients, recognizing their problems and motivations, verbalizing the value to create urgency, and clearly explaining next steps. 3 Ways To Confidently Turn Objections Into Sales Contact info:   Linked in - https://www.linkedin.com/in/brooke-greening   Website    coaching.buildingmomentum.info    Email - brooke@buildingmomentum.info

Modern consumer behavior has changed and your content has the potential to become the ultimate salesperson. It can persuade, it can convince, and it can close deals. The best part? It never sleeps. On this episode of The HIgh Performance Marketing podcast I'm teaching you how you to create content that speaks directly to your target client and gives them a reason to take action and buy your product or service.    

Newsletters are a great marketing tool for business owners who want to use a time tested, strategic marketing tool to reach and engage customers. In today's fast-paced digital age, where attention spans are fleeting and online advertising is saturated, newsletters provide a unique avenue to help you establish a direct and personal connection with a loyal customer base.  On this episode of the High Performance Marketing podcast I'll share how you can deliver valuable and relevant content directly to to you clients mailboxes.https://www.writebrandmarketing.com/

The name of your business is meaningful to you personally, to your growth, and to building your brand identity. It can feel pretty challenging to know what name will feel like the right fit long term and whether it will hit home with your target audience. On today's episode of the High Performance Marketing Podcast, I'm connecting with agency owner Lynn Tickner, she is a fellow StoryBrand Certified Guide, who also uses the power of story to help brands uncomplicate their message, and uniquely specializes in helping Entreprenuers get unstuck about how to get a company, product, or brand name so they can move forward and grow. Show Resources Link: Ink and Key Ink and Key Instagram Ink and Key Facebook Lynn Tickner LinkedIn

You've heard it said that "done is better than perfect." On this episode of The High Performancd Marketing podcast, I'll share how pursuing perfection is costing you and help you break through towards embracing progress.   Show References: Increase Your Impact Podcast - Justin Su'a Angela Duckworth Grit Book

Having a great product or service isn't enough if nobody knows about it. Attracting customers is crucial for the success of your business. So how do you make customers aware that you exist?  It starts with a powerful marketing message and great strategy that captures attention of the right people and showcases what sets you apart from the crowd. And customers are more likely to choose your business if they know, like, and trust you.  On this episode of The High Performance Marketing Podcast, I'll share three reasons why your marketing might not be connecting with your target audience and what you can do about it.

Most entrepreneurs and business owners are insanely busy, they know they need a mentor or a coach but they either can't connect how investing time into their personal growth is important to the success of their business, or they just don't know what kind of coach they need.  On today's episode of the High Performance Marketing podcast, I'm excited to chat with Stefani Pady, Founder of GLS Coaching and Consulting. Stefani is a John Maxwell Certified Coach, Teacher, and Speaker with a passion for helping mid-sized business owners grow their leadership skills and increase sales. With a background in sales herself, Stefani also trains employees within organizations to build confidence and lead with purpose. Listen to our conversation. Free Resource: The Maxwell Disc Method Connect with Stefani at: GLS Coach  

As an entrepreneur, we all face the same challenge: there's simply not enough time in the day. You're juggling multiple projects, managing teams, and trying to stay on top of your game - which can lead to burnout and overwhelm. What if I told you the key to doing more of the right things (those things that make the cash register ring) in less time, is to understand how much your time is actually worth. On this episode of The High Performance Marketing Podcast, I'll invite you take a step back and really think about how much your time is worth, where you're spending the majority of it, so you can make informed decisions about what tasks you should focus on and which ones you should delegate or outsource.  Links I reference on the show: WriteBrandMarketing.com/time Harvest Time App Clockify Time App    

With the investment of hard-earned dollars and years of effort, saying goodbye to a job or business that no longer gives you the joy it once did can feel like abandoning everything you've worked hard for. It can feel like you're giving up on all of your hard work when the reality is that staying in an unsatisfying job or business could be preventing a world of possibilities from manifesting. On today's episode of The High-Performance Marketing Podcast, I'm chatting with Chris M. Wilson. Chris runs a Career Coaching business in Vancouver, Canada, and he helps professionals leave the job they hate and transition to a career they love.   

As a wise man once said, "Failure is simply the opportunity to begin again, this time more intelligently." And in the world of business, if you haven't failed at least a few times, you're probably not doing it right. As a business owner, it's easy to get wrapped up in the fear of failure and let it consume you. But what if you flipped the script and embraced it instead? On today's episode of The High Performance Marketing Podcast, learn how to change how you see failure and maybe even find ways to help it lead you to new opportunities.

The social media landscape is a competition for attention, and sometimes it can feel slightly defeating to find that your social media engagement is in need of improvement. On today's episode of The High-Performance Marketing podcast, I'll guide you through how social media impacts your content marketing strategy and share key takeaways on increasing engagement with your followers.

Marketing is fuzzy. As a business owner you know you need it to help with sales but how do you avoid paying for services that don't help you reach your goals? On today's episode of The High Performance Marketing Podcast I'm sharing some insider details around the different kinds of marketers that support small business efforts so you pay for only what helps you grow.

I get it; copying what your competitors do with their marketing is tempting, especially if they're experiencing massive success doing so. But what if you could use marketing ideas that make you more exciting, so you differentiate (instead of copy) and therefore stand out? On today's episode of The High Performance Marketing podcast, I'm sharing strategies you can use to ditch the boring "just like everybody else" content by adding humor and a little wit to your marketing message. Doing so will make your brand one your clients won't soon forget.

Elevate Home Warranty had a challenge: how could they revamp their well-known brand with an improved marketing message? The answer was found in rebranding to become what is now known as Elevate HomeScriptions. Crafting the perfect balance between delivering customers something that fit their wants and needs while still being rooted firmly in the company's mission and values took some strategic finesse, but it paid off. On today's episode of The High-Performance Marketing Podcast, listen as I connect with Ryan Kiesel, Chief Revenue Officer of Elevate HomeScriptions, on how he and his team (alongside myself and my design partners David and Lauren Hamby) underwent the charge of leading with transparency to rally a new way to serve their customers of homeowners and real estate agents.

On today's episode of the High Performance Marketing Podcast, I'm sharing ways you can take charge of your marketing and build a powerfully consistent real estate business. If you're tired of paying for costly lead-generation tactics that don't work. Listen in, and we'll review three simple consistency builders. 

As a real estate agent, you know the most important commodity you have is time, and when it comes to selling more homes and closing more deals, there's no room for wasting it - (or your limited energy.)  If you've reached the point in your business where you need more than just a TC, it may be time to consider a Virtual Assistant. On today's episode of the podcast, I'm connecting with Lauren Apple, CEO of Systems to Scale, a VA service for entrepreneurs.  Imagine hiring a high-level professional who can take the day-to-day tasks (scheduling personal meetings, your buyer and seller appointments, keeping your database organized, assisting with your bookkeeping, etc), freeing you up to spend more time with clients or just enjoying some time off.  

Writing emails to your database can be a tricky balance between staying professional and connecting on a personal level. Emails that provide something your database will find valuable and relevant will help you avoid crowding up an inbox. On this episode of the High Performance Marketing Podcast, you'll learn that not all emails should have the same purpose and how staying consistent will help you build stronger relationships and sell more homes.

Running a real estate business is about building meaningful connections with others. Establishing a relatable brand voice can help you create lasting relationships with potential home buyers and sellers. Being open and honest about setbacks can help humanize your personal brand to display empathy that you understand on a fundamental level that things don't always go as smoothly as expected. On today's episode of the podcast, I'm sharing how acknowledging difficult moments allows others to connect with you more personally, allows your brand to convey empathy, and creates a sense of trust. Celebrate successes, of course, but remember to utilize the lessons learned during struggles; so you form meaningful connections.

As a real estate agent, it is your job to ensure that the clients who trust you get the most accurate information possible about what's happening in the real estate market. Unfortunately, this can be challenging when you're competing against news outlets that are putting out incorrect or incomplete information...all.of.the.time.  On today's episode of the podcast, we're talking about how you can show up as the guide your clients need to provide them with reliable facts so that they can make informed decisions about their housing choices. Keep the media from controlling what your buyers and sellers know.