Podcasts about win more customers

Paid ads are a great way of getting your company's message in front of the people who matter. Every viewer is a potential customer, so the more people you reach, the more money you make! ZorgTek (563 594-5900) shows you how. Learn more at https://zorgtek.com/ ZorgTek LLC City: Davenport Address: 4620 E 53rd St. STE 200 Website https://zorgtek.com/ Phone +1 833 967 4835 Email reggiezorg@zorgtek.com

In this episode, Sasha discusses a revolutionary approach in branding — positioning your clients as the heroes of their own stories. Learn why shifting focus from your brand to your clients' journeys is crucial, and discover practical strategies to genuinely connect with your audience. Plus, stay tuned for our upcoming deep dives into brand archetypes and buyer types!Show Notes:Introduction: Sasha sets the stage for a common dilemma among entrepreneurs: Is your brand speaking more about you or your clients? It's time for a shift in narrative!The Ego Trap:Your brand should narrate your clients' success stories, not just your autobiography.Authenticity matters, but it should be about serving your clients, not showcasing your life.Cracking the Client Code:Deep dive into your clients' psyche—understand their needs, desires, and pain points.Speak their language: Craft messages that resonate, addressing specific problems with empathy.Tailor your approach: Like a concert catered to fans, your brand should perform in harmony with your clients' tastes.Your Solution in Their Story:Present your product/service as the ultimate tool in their life's journey.Highlight clear, personalized benefits that address their unique challenges.Social Media Mastery:Engagement is key: Interact genuinely, ask questions, and be present.Provide value in your content: Share insights, success stories, and relatable narratives.Celebrate your clients: Feature their successes and testimonials.Be transparent: Showcase the effort behind your solutions, focusing on their needs.The Power of Feedback:Embrace adaptability: Your brand is dynamic, so listen to your audience and evolve.Consistency wins: Maintain your efforts in engaging, understanding, and growing with your audience.Up Next on Daring Made: Stay tuned as we explore brand archetypes and buyer types in our upcoming episodes! Understanding these will streamline your marketing efforts, helping you connect more deeply with your target audience.Loved this episode? Make sure to subscribe to Daring Made for more insightful episodes, and don't forget to rate and review us! Let's make branding daring together! Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. DAVEISMS Where your WHY and your WHO overlap, you will find your WHAT to talk about. If the goal is monetization, get ready to do your show for FREE for a few years. Less than 10% of podcasters get enough downloads to get a BIG sponsor Starring at your stats will not make your downloads grow; starring at your audience will. Monthly stats are crap ( the stat that people use downloads per episode after 30 days) Spend $100 on a microphone and 100 hours getting to know your audience. Creating a podcast is easy. Creating a GOOD podcast is hard but fun. Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience ) Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning. You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience. Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is) Having an obvious name can make it easy to be found. Choose the one you want to click more when you have multiple titles for an episode. It is NOT the media host that grows the audience. It is the content Treat directories like a child looking for Halloween candy. BE EVERYWHERE. Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring. Listennotes stats (saying you're in the top X percent) are crap. See video For those who have money, there is therapy. For the rest of us, there is podcasting. If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH. You don't benefit until your audience benefits. While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh. Record without fear and edit without mercy. Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school. Don't try to be the most downloaded show. Try to be te most talked about show.  There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff) Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff) Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue "Remember, customers don't care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition. This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  The Pharmacists Voice Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  

Applying this concept to your website will massively increase the number of customers you get through your site. The big brands know it and use it… and the cool thing is, you can use it too and get great results as well. Today, we are talking about applying the Halo Effect to win more customers through your website. For more info go to: https://liquisdigital.com/episode123  

Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."  Hillary (Head of ABM) and Travis (Director, Sales Operations & Enablement) work at Snowflake and helped scale the go-to-market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both integrated, account-based, cross-functional teams that targeted and closed business at historic rates. In this episode we discuss their new book, how it came to be, and the lessons learned at Snowflake that they outline in the book, including: - How to marry sales and marketing (and why it works to drive revenue)- How to think through attribution and measuring what matters- What great ABM looks like and some of their favorite ABM "plays"You can learn more about the book and grab your copy here online.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we've been doing it for over a decade. Learn more + get started for free at zapier.comThanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

EPISODE SUMMARYHaving more than 900 million users worldwide, LinkedIn has evolved into a powerful marketing tool. Any software business or brand can improve its sales and marketing efforts by building a great LinkedIn page or profile and establishing a professional network through high-quality content.                                                                     President of Vision Board Media, Donna Serdula, explains how LinkedIn can grow your brand. She also discussed the S-O-A-R methodology with Host and B2B SaaS Sales Coach Matt Wolach, which can help skyrocket your traction. Read more to find out!PODCAST-AT-A-GLANCE Podcast: Scale Your SaaSEpisode: Episode No. 255, “How to Win More Customers Using LinkedIn - with Donna Serdula”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Donna Serdula, President of Vision Board MediaTOP TIPS FROM THIS EPISODEStrategizeOptimizeAmplifyRelateEPISODE HIGHLIGHTSUse LinkedIn as a Networking ToolPerfect Your Profile TOP QUOTESDonna Serdula [03:04] “LinkedIn isn't just a resume. This is your brand. This is your professional manifesto. This is how you can control how others perceive you.”[16:08] “I think with the strategy that's working well, with LinkedIn, it has that strong profile, really making sure that you're telling your story.”[21:40] “So take that time, craft that brand.” Matt Wolach[14:50] “There's a formula and I love that there's kind of a plan you can put together and just block it out on your calendar.” LEARN MORE To learn more about Donna Serdula and Vision Board, visit https://www.linkedin-makeover.com/about-vision-board-media/.You can also find Donna Serdula on LinkedIn at: https://www.linkedin.com/in/todonna/.For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

Think about the last time you placed an order on an e-commerce site. You get a confirmation email, and what's in it? Usually, only shipping and fulfillment information. Most online stores provide limited information and miss an excellent opportunity to upsell customers when they are not expecting to be up-sold. Irina Poddubnaia tells us how her solution helps store owners maximize their transactional emails and turn them into marketing contact points.

Episode 123: What are the Main Industry Trends with Will Curran Today we are happy to speak with Will Curran, the Chief Event Einstein of Endless Events! Will has been in our industry for many years and has an interesting perspective to share! In this episode, he talks about his journey, shares his insights, and discusses the trends we need to concentrate on.   We hope you enjoy listening to our fascinating conversation with Will Curran today!  Bio: As the founder of Endless Events, Will Curran has been named one of the most influential people in the meeting & events industry, one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 35, and the highest customer satisfaction of any event company in the industry. Will has been producing in-person, virtual, and hybrid events since high school when he started his first company, and he has now worked in the management of large event clients such as Emerald City Comicon, Anheuser-Busch, Warner Brothers, Morton Salt & Uber. His team's mission is to simplify the event planning process by creating the equation for an event's perfect solution. From event management to business development to the latest technologies, Will Curran has a diverse background in growing events and companies to the next level. Will's backstory Will loved electronic music in high school, so he started a radio station and a DJ company. The DJ company exploded when he went to college. Will wanted to do larger-scale productions like high school dances and college events, so he learned about production and started hiring production companies. He transformed his DJ company into a production company and began to do big corporate events and productions. He also started using event technology, publishing tons of content about events and event technology and did a few podcasts along the way. The pandemic pushed them to help with all the aspects of events because technology became central to everything, so they transitioned and became a full-scale event management company. Learning from people's business stories Will loves hearing about how business owners came up with innovative ideas for their businesses, and he is constantly getting new ideas from different places. Innovation Will thinks he may be more conservative than some other innovative individuals, but he believes that he is more innovative than most people in many ways.  The pandemic Will was having his busiest year ever in March of 2020. Fortunately, his company had begun working remotely seven years before that, so none of his clients canceled when the pandemic hit. Some of them were even looking at adding more services, so Will felt that the pandemic was good for him. Music festival  Will had plans to go to a music festival in Belgium in Mid-March, but it got canceled a day before it was due to take place, even though millions of dollars had been spent on producing it.  An opportunity Will realized that the pandemic was going to devastate the United States. Everyone was looking for event tech, so he decided to use the situation as an opportunity and started contacting people to assist him with helping people produce their events virtually. As a result, his business blew up so fast in 2020 that it was almost uncontrolled in some ways! Although Will found it somewhat overwhelming, the entrepreneur in him resolved to go with it and help as many people as possible.  Thought leadership and flexibility Fortunately, their willingness to be flexible, and the thought leadership they gained from the content marketing they had been doing, really paid off in 2020!   Things to consider With the recession, economic downturn, and all the changes we are facing right now, Will is thinking of ways to do things differently from other businesses, reduce the fixed costs of his business, and become more variable. He is also considering the conversations he will need to have with his clients in the future, rising costs, and how to get his business to move faster.  Equipment Will did not like maintaining equipment, so he sold all his equipment and started renting whatever he needs. A unique business model Renting the equipment made Will feel liberated, and he learned that you can have a different model and still work very well! Even though there are still some challenges, he has managed to create a unique business model. Now they focus more on the people, the experience, and the design of events. The future   Will was excited when the pandemic started because people were going to work remotely. He knew his business would excel because they had been doing things remotely for years, so they had an advantage. They used to be one of the larger remote companies in the events industry, so many people wanted to work for them. Now it has become much harder to find the right people. Over the next two years, Will hopes that most people will revert to working in offices, and then he will employ those who prefer working remotely.   The next cultural trends People are moving toward feeling more natural with international hires and having their businesses become more global than before. We will see more people moving from places like San Francisco to bigger and cheaper metropolitan areas- even rural areas like Kansas and Montana. Will believes America needs more infrastructure, like faster and better internet, and we are moving towards having more digital nomads when flights become more affordable. Another trend he foresees is people demanding better workspaces and refusing to work for toxic bosses. It is also likely that by 2027, most people working in America will be freelancers, and new laws may come out to protect freelancers and contractors.  How the culture of our industry has changed The meetings and events industry used to be run by older people. When the pandemic broke out, many of those people were averse to the idea of virtual events. So they left the industry and were replaced by a generation of people who feel comfortable with technology and appreciate its value. Many of those people have subsequently risen within the ranks of their organizations.  Understanding company culture It is vital for people working for Endless Events to feel comfortable with technology and using different software. They also need to understand the company culture and try to stand out within it.    Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Will Curran Endless Events Event Profs Community Reddit Books mentioned: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi  

We don't often think that culture and branding are connected. But Ted Vaughn – co-author of Culture Built My Brand and co-founder of Historic Agency – will show us otherwise.  In this episode, he will talk about the Marquee Culture Method, what it is, how it works, and how to put it in place in your organization. You will better understand how culture and branding are related and what you need to do to win more customers.  Welcome to episode 86 of One Next Step. 

Phillip Stutts, CEO of Win BIG Media and Founder/Executive Chairman of Go BIG Media, shares insights from his book: The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents. Learn how to understand your customers and what they value to build a better, more effective marketing strategy. 

Sean Campbell, CEO of Cascades Insights, author, and speaker shares how to win more customers in the "Age of Narrow."  Learn how narrow your focus and concentrate on what you do best to set your business apart from the competition.

 توی این اپیزود ما مجددا با خانم لنا وفایی صحبت کردیم و این بار ایشون سوالاتی که برای مخاطب کارکسب، روی موضوع تولید محتوا پیش اومده بود رو جواب دادن! کتاب های معرفی شده: 1. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less 2. Content Inc.: How Entrepreneurs Use Content to Build وبسایت معرفی شده برای یادگیری تولید محتوا: https://www.hubspot.com  اپلیکیشن معرفی شده جهت تحلیل رفتار مخاطب در شبکه های اجتماعی (نیاز به فیلترشکن دارد): iconosquare   اگر تمایل دارین از کارکسب حمایت مالی کنین اینجا کلیک کنین! اسپانسر فصل این اپیزود: شرکت ویما اینستاگرام ویما   راههای دنبال کردن ما: وبسایت کارکسب اینستاگرام کارکسب توییتر کارکسب کانال یوتیوب کارکسب کانال تلگرام کارکسب لینکدین کارکسب  

What do you know about reputation management? As a local service skilled trade company, you probably know it's important to capture good customer reviews, maintain a strong reputation and hopefully, capture more customer referrals. In today's world of digital marketing, google my business reviews and reviews matter more than ever. Any new lead does one thing: either google your company name or search your company on Instagram. And if good reviews don't populate or your visibility ranking is low, the chances are that lead will search out another company.In this episode of the Landscape Disruptors podcast, Stanley Genadek Dirt Monkey and Shawny Hill from NiceJob go deep on what it takes to build an excellent reputation, win more customer reviews, and increase leads and service calls.

This episode is devoted to taking a customer from what they need to what they want on this episode of Tell Me Something Good About Retail.    Key Links Patricia Fripp LinkedIn Fripp.com FrippVT.com   Create an experience where customers love to buy Education is only part of the sale; you have to romance the customer. Dealing with “who cares” syndrome When you start losing your prospect’s ear, stop talking about you. Start asking them questions. How a trip to just buy stockings landed a big sale It was supposed to be just a time filler, but a quick visit to a shop became a thrilling experience for Patricia. Hear what it takes to woo a customer.   Follow us on Linkedin Subscribe to the podcast here https://podcasts.apple.com/ca/podcast/tell-me-something-good-about-retail/id1377517695   Signup for our weekly newsletter here https://www.retaildoc.com/newsletter-signup-old  Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.

Proven voice strategies to win more customers and business Here is my interview with Voice search experts, Susan and Scot Westwater Voice search is becoming increasingly popular However, businesses have not yet tapped into the potential of voice search to better serve their customers and increase their growth Susan and Scot Westwater, two leading experts on voice search joined me for an interview Together we discussed the following questions: ➡️ Why does voice search matter? ➡️ How is voice search impacting traditional SEO? ➡️ How should you adjust your content creation to better meet the needs of your customers? ➡️ Proven Voice strategies to win more customers? AND SO MUCH MORE ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Wednesday, at 2pm PST | 5pm EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to deliver valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

Laundromat Resource Marketing's C.O.O. drops in on the podcast this week to give you a ton of tips on how to have the best online presence for your business! This episode is full of practical tips to help you improve your website, get found on Google, and convert website visitors into paying customers!Jon also comes bearing gifts! Stay with until the end to get a free gift that may transform your business, courtesy of Laundromat Resource Marketing!Jon has been building websites for small businesses, non-profits, and churches for over 8 years and lends you some of his experience to help your business make a great first impression! Customers often experience your laundromat for the first time online. Jon wants to make sure that you're doing everything you can to make a great first impression!In this episode we talk about:Streamlining your customers' experience on your websiteWhy websites are important for a laundromatWhat the goal of your website should beHow to rank on page 1 of GoogleGoogle My BusinessAn incredible secret sauce tip!A free gift just for you!And so much more! Don't miss this one! You might just be leaving money on the table if you do!Show Noteshttps://laundromatresource.com/show32Show SponsorLaundromat Resource Marketing- We know Marketing and we know laundromats! Let us help you build your website and market your laundromat today!https://laundromatresource.com/getonlineLinks from the show:Laundromat Resource MarketingFREE giftLaundromat Investor ResourcesJoin Laundromat ResourceLaundromat Resource ForumsLaundromat Resource BlogBe a guest on the podcast!Sell your laundromatLaundromat Resource CoachingConnect with Jon:jon@laundromatresource.com

The words you use to communicate what you do - matter. They Matter a LOT!  The ability to write great copy is a skill every business owner either needs to develop or they need to hire someone who knows how to write great copy. The words you place on your website and in your marketing materials have a huge impact on whether you are able to ATTRACT ATTENTION, and ultimately win a customer.  In this episode I share 10 Powerful Copywriting Secrets ANY business can apply to producing better results.

So how do you feel about eating meat? For that matter, how do you feel about eating meat alternatives that are made from plants? Plant-based meat product managers are racing to update their product development definition and fill in for missing cuts of traditional meat in supermarket meat cases, after the coronavirus disrupted operations at meatpacking plants. How are product managers going to seize this once-in-a-lifetime opportunity to make their products more successful? --- Support this podcast: https://anchor.fm/jim-anderson3/support

Alen-Jelco Todorov talked about "Using Jobs-to-be-done to Win More Customers" at Digitalzone’18.

Do you know what it takes to move prospects from know, to like, to trust? Marketing isn't just about making sales and closing deals. It's about building trust-based relationships and that can take time. If we're only focused on selling we run the risk of losing credibility and trust with our customers which may unintentionally damage the relationships we're working so hard to build. In this episode of Wayfind Marketing Live, we are diving into part two of our series on how to create a one-page marketing plan. We give you actionable ways to build trust and loyalty between you and your customers and talk about why both time and timing matter, how to communicate intentionally and with empathy through each stage of the buyer's journey, and how to turn new customers into loyal, raving fans. Show Notes: 1. How to Take Your Prospects from Curious to Committed 2. How to Satisfy Your Customer's Curiosity & Win More Deals 3. Build Trust. Reduce Risk. Win More Customers. 4. How to Help Your Customers & Prospects to Commit Catch us live each Friday at 12 pm, CDT, on LinkedIn, Facebook, Youtube, or on our website http://wayfindmarketing.com/live

Marketing to your customers is like taking them traveling. It requires a lot of trust, which is at the heart of every decision your customer will make. If they don't trust you, they won't do business with you. So if you're not building trust in your conversations, on your website, and through all your marketing activities, you are probably losing business. In this episode of Wayfind Marketing Live, we discuss how to weave messages of trust into every aspect of your marketing. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Right now, every customer opportunity matters. And your website plays a big part in helping you win those new customers. In this podcast, we share six website fixes you can make so you don't lose those opportunities. Whether you're focused on survival or you're trying to position your business for new growth, each of these will help; and it won't take a rocket scientist to implement. Here are the six fixes: 1. Clarify - make sure your headline and main image answer three critical questions so it can pass the grunt test. 2. Show - use great images to help your site visitors know how you make their life better. We'll talk about one type of image that makes a huge difference. 3. Guide - position your brand as the guide who helps the customer (the hero) win the day by using your product or service. We'll discuss the two essential characteristics of the guide. 4. Prove - show your prospects that you can solve their problem. But it won't be your words that matter; it's someone else's. 5. Explain - give your visitors a clear path to move forward. It's as easy as 1-2-3. 6. Invite - ask for their business. We'll show you one simple change you can make to win more business. Download the free guide that's chock-full of great tips and hacks: 6 Ways to Get More Leads from Your Website Additional Resources: How to get more business with compelling images and where to find them Why Playing the Hero Will Cost You Business and How to Fix It Why Customers Don't Trust What You Say and What to Do About It Two Simple Plans That Can Help You Win More Customers A Strong Call to Action Will Make You More Money on Your Website Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Learn more at wayfindmarketing.com.

There's more noise and clutter on social media and our inboxes than ever before as more people are working from home and using digital channels to communicate. Which means it's easier than ever to ignore your emails and marketing messages. So how does your business stand out from everyone else? How do you get your message across so customers listen and respond? In this episode, we discuss three critical things that every business needs to win more customers. We will also walk through the three stages every customer goes through so you can make better marketing decisions. Grab a pen and paper or your favorite note-taking app and jump in! Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Episode 118: Best-selling author and Content Marketing Institute founder, Joe Pulizzi shares how important goal setting is to your personal life, business, spiritual, and charitable pursuits. Guest Biography Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states. In this episode, you'll learn: Tips for goal setting -- how often you should review them, change them, and different categories. We'll talk about content marketing and the power of an email newsletter. Why periodically unplugging from devices is healthy and can help you see things in a different way. Show notes: http://www.inspiredmoney.fm/118 Find more from our guest: joepulizzi.com LinkedIn.com facebook Twitter instagram Mentioned in this episode: Content Marketing Institute Content Marketing World Conference and Expo The Orange Effect Foundation Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) by Napoleon Hill The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone I Just Ended a 12-month Sabbatical. This Is What I Learned. Joe's blog post Video: UBM Acquires Content Marketing Institute Video: CMWorld 2015: What is Content Marketing World? Joe's books: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Joe Pulizzi The Will to Die by Joe Pulizzi Runnymede Money Tip of the Week 8 ideas for picking a financial goal for 2020. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Kirk W. McLaren, CEO of Foresight CFO, joins Russ and Jon to talk about how to grow your company with a Growth CFO. Topics include how to have a growth mindset when it comes to company financials, sales post mortem, how to beat sales forecasts, and more!

One of the ways you can win more customers and deals, and make your family happy too :)!Don't hesitate in subscribing. You ears will appreciate you:Apple iTunesSpotifyGoogle PlayStitcherAlexaFollow me:InstagramLinkedInTwitterFacebook See acast.com/privacy for privacy and opt-out information.

Writing a sales proposal is a very important step in gaining a new client or selling to an existing one. Today’s we start a new podcast series ‘How to Write a Proposal’ I will discuss sales proposal techniques that will effectively enable you to demonstrate your businesses capabilities.

"Having read hundreds and hundreds of these cases, I have decided that I'm never going to drive in China." That is what Benjamin Liebman, the director of the Center for Chinese Legal Studies at Columbia University, concluded after his extensive review of laws relating to traffic violations in Hubei Province. Geoffrey Sant, a partner at the law firm Dorsey & Whitney, notes that traffic accidents in China are substantially more fatal than traffic accidents in the U.S. While the U.S. only sees about one death per 70 traffic accidents, China sees one death per four accidents. Whether it be the explosion of car ownership and road infrastructure (new drivers in new places), more drunk and reckless driving, an expectation that traffic laws (such as stopping at red lights even when no one is coming) are "optional," or a variety of other factors, Chinese roads can be dangerous. There are also some quirks in the legal system that create perverse incentives, leading to some pretty extreme cases. For example, as Geoffrey detailed in an article on Slate, more than a few videos have surfaced of drivers intentionally running over or otherwise killing people they have injured on the road. The reason for this? In China, the liability payout for an accidental traffic death is a small fraction of what you have to pay out if you cripple someone for years. The way that courts deal with these extreme cases, as well as more routine traffic tort cases, reveals a lot about the function of courts in Chinese society. That is what Geoffrey and Ben argue and discuss in this live Sinica Podcast, recorded on February 26 at the offices of Dorsey & Whitney in New York. Recommendations: Jeremy: The Twitter feed of Tong Bingxue 仝冰雪 (@tongbingxue), a great place to find rare old photos and videos of China. Geoffrey: Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts, written by his father, Tom Sant. It’s useful for writing pitches when you’re trying to get people to hire you — for example, when you’re a lawyer trying to get clients. Ben: The Handpulled Noodle, a restaurant in New York at the corner of 148th and Broadway, which serves genuine Xinjiang noodles. And China in Ten Words, by Yu Hua, which explores the lack of trust in Chinese society. Kaiser: The work of MacroPolo, specifically, a piece by Evan Feigenbaum titled “A Chinese Puzzle: Why Economic ‘Reform’ in Xi's China Has More Meanings than Market Liberalization.”  

Reaching World Podcast highlights Jean Ginzburg, Author of "Win New Customers! How To Attract, Connect and Convert More Prospects Into Customers In 60 Days Using Digital Marketing Strategies". Jean has been serving businesses for several years and her passion is helping them reach their potential. Say thank you to her by listening and sharing, and don't forget to grab your FREE copy of her book.

Welcome to the Merchants of Dirt Podcast Episode #23, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, I talk about what strategies you can use to be more consistent when you communicate with your customers. Have a Question? Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter. I have a few things I want you to do right now: Get my Monthly Newsletter Go to Reckoneer.com/Join and provide your email, and I will send you exclusive content ever month before anyone else. Subscribe to the Merchants of Dirt Podcast By subscribing to my podcast you make sure you never miss an episode and provide me the confidence to keep going! Feedback I want to know what you think about the podcast! If you would like to leave some feedback (and hopefully a 5-star rating on iTunes) please do the following: 1. Go to the Merchants of Dirt Podcast iTunes page. 2. Click View in iTunes under the show artwork. 3. Submit a review and give it a 5-star rating! Join the Conversation on Facebook If there is a topic you would like me to cover, please join my Facebook group: Merchants of Dirt Race Promoters Group.  

In the MPN Thought Leader Podcast, we speak with a variety of industry leaders about their unique insights and perspectives on doing business in the technology industry. Episodes feature interviews with inspiring speakers such as author David Meerman Scott, author and entrepreneur Jo Burston, and leadership coach Kim Plachy covering topics from marketing to management to the future of the Intelligent Cloud. Tune in weekly for access to the latest episode

Today on the School of Podcasting we talk content marketing, why podcasting is a perfect tool for this strategy, and how to overcome one of the biggest hurdles for those needing interaction on their website. Podcast Rewind 2:15 I appeared on the Maximize Excellence show with Joe Hicks. Joe walks you through an Ideology of the four pillars of excellence. I really liked the show, and Joe (a graduate of the School of Podcasting) is doing a great job. Check it out at www.maximizeexcellence.com  or subscribe in iTunes. Because of Podcasting 5:20 I have read the book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less and it had some great stories of content marketing. There was a blacksmith that worked with farmers. He would listen to them complain about how mud would get stuck on their plow. He later invented a plow made of steel that the mud didn't stick to. He listened to his audience and gave them what they needed. In 1885, he started a magazine called The Furrow. The purpose of the magazine was to  educate farmers on new technology and how they could be more successful business owners and farmers (thus, content marketing). The Furrow was not filled with promotional messages and self-serving content. It was developed by thoughtful journalists, storytellers, and designers, and covered topics that farmers cared about deeply. The goal of the content was to help farmers become more prosperous and, of course, profitable. Now, 120 years later, The Furrow is still going strong. It is the largest circulated farming magazine in the world, delivered monthly to over 1.5 million farmers, in 12 languages to 40 different countries. Who was this blacksmith? John Deere, he was quite an inventor. You may have heard of his tractors. 1900: Michelin develops The Michelin Guide. This 400-page guide, now with its iconic red cover, helps drivers maintain their cars and find decent lodging. In its first edition, 35,000 copies were distributed for free. 1904: Jell-O recipe book pays off. Jell-O distributes free copies of a recipe book that contributes to sales of over $ 1 million by 1906. 1913: Burns & McDonnell Engineering launch BenchMark. This Kansas City engineering and consulting firm still produces its award-winning BenchMark magazine to this day. 1930's Proctor and Gamble started making radio dramas. This was an extremely successful strategy. It often would feature ads for Duz and Oxydol detergents. Later these would move to Television. Many people refer to them as Soap Operas. Your podcast could be the next Furrow. You use your podcast to build your brand. You use it to gain the trust of your audience. You build a relationship with your audience. Then later you can capitalize on that relationship. So content marketing is not new, but it can be tricky   Podcasting Boosts Grades 12: 52 Craig from Ingleaspodcast.com shared a story on the Ask the Podcast Coach on how he had students do extra homework by listening to podcasts. The other in the class did not. Those who reinforced their learning with podcasting had better grades.  He did have one student who originally did not listen to the podcasts (but his grades had improved). Later, he confessed he had been listening to the podcasts. Using Content Upgrades In Your Podcast 19:08 A content upgrade offers extra value on the initial article or content. It typically is a downloadable, email-gated piece that strikes while the proverbial iron is hot. For podcasters maybe the price of admission is not an email address, but simply a click to get back to your site, where you can then get them to subscribe, click, etc. Great Example Scott Johnson does the Computer Tutor Podcast. It is one of my favorites. It's around 5 minutes, and Scott brings cool tips that even as someone who was teaching software for a living for 20+ years, I learned things. Well in his last episode he did something that appears similar to a content upgrade. He explained that if you type in http://netflix.com/browse/genre/xxxxx  that XXX can be a category number that can range from Action & Adventure: 1365 to  Zombie Horror Movies: 75405  while this is helpful, if you don't have the category numbers you're stuck. So where do you go to get those category numbers? You guessed it Scott's Computer Florida Website So what does this do. You only get people on your website who really want this information. Casual Netflix users may not care. Me? I do a lot of Netflix, so I was all over it. So I went over, and I checked out some music-related categories, and then I went to documentaries. There it was. The documentary Alive Inside. Have you seen it? IT'S AMAZING. Check this out. So I find this MIND BLOWING MOVIE, and who gets credit? Scott Johnson from the Computer Tutor Podcast. I challenge you. Yes, you. I challenge you Netflix users to watch the movie Alive Inside and NOT tell someone about it. When I talk about creating content that makes people talk about your show, that's the kind of information I'm talking about. Being Real Can Inspire Real Results 33:00 In some cases, just being real can catch people off guard. Our world is one where lies are the native tongue of our politicians. When we hear someone be brutally honest, it can really catch us off guard. On Episode 701 of the WTF podcast with Marc Maron, he talks about dealing with grief as he prepares to go to a funeral and reflects on the death of Prince. He explained how he deals with his feelings, and how it's easy to ignore your feelings. He explained how it's better to deal with your feelings. It sounded as if he was at times fighting back tears. Then on episode 702 he reads a letter on how Marc sharing his feelings, and being honest, allowed someone to better deal with his grief, and to deal with a situation he is going through. It's not always about downloads and CPM rates. Sometimes, it's about connecting with people and leaving the world a better place.   Money Making Strategy for Those Promoting Kickstarter Campaigns 37:38 If you are ever promoting kickstart campaigns on your show (like Rob Today in iOs) you might want to check out kickbooster.me Here is how it works. Become a Booster to get immediate access of hundreds of crowdfunding campaigns in the Kickbooster Marketplace that are offering a reward for helping spread the word about their campaign. Choose the ones you want to promote, blog, post, and tweet about them, and get paid for your efforts. You earn 10% on all successful referrals. You can even earn 10% cashback on your own pledge Mentioned in this Show Podcast Review Show More Podcast Money Kindle Book Sign up for the Newsletter Podcasting Puzzle (Podcasting 101 Webinar)  

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe has been dubbed the father of content marketing. He is the founder of The Content Marketing Institute, the leading training institution for content marketing and winner of 2014 John Caldwell Lifetime Achievement Award. He is the author of three books, including “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less”, named one of the five must read business books of 2013 by Fortune Magazine.

Want to join in on the conversation? Call 888-563-3228 There are a few times in your life when you can say, "I don't know," and yet you still have to move forward. One is when you are in college. If you're not ready to declare a major what do you do? When you are having a baby, but you don't know the sex, what do you do when your honest answer is, "I don't know." Podcast on the New Media Expo Floor on "Podcast Alley" If you are going to the New Media Expo, we are accepting submissions for people who want to record live "from the floor" if you're going (and you know you should be) go to www.schoolofpodcasting.com/podcastalley and submit your show today. Because of My Podcast: I Am Being More Effective At My Job Biagio and Joke are the hosts of the Producing Unscripted where they are now training their clients who are now producing better content - and thus they are helping people launch televisions show. Check them out at producingunscripted.com I'm Not Sure What To Podcast About: What To Do When You Can't Find a Topic [8:48] In those situations you take general classes (in the situation of college), and you go buy diapers, lots and lots of diapers, if you have a baby on the way. These are all skills you will need moving forward. No matter what your podcast is going to be about you will need to know the following: 1. How to plug a microphone in, and how to talk into it without having "popping P's" 2. You need to get proper recording levels 3. You could go to Wordpress.com (as a temporary play ground - not a permanent solution) and start tinkering around with understanding websites. 4. You can learn how to move files around to position them where you want them. All of these skills will be used no matter what type of podcast you launch. What happens if you never launch a podcast? You sell your microphone on ebay. What if your DO launch a podcast, and then later change your mind? There are very popular podcast hosts Mignon Fogherty (known as Grammar Girl) and Cali Lewis of geekbeat.tv who didn't find their current success on their first attempt at podcasting. Both of their show are their SECOND podcast. I've had a few podcasts that I tried that didn't work. Do I consider these failures? NO. I learned something from every show. They aren't mistakes, they are learning opportunities. In music, you can learn three chords (G,C, and D) and play a ton of songs using those basic chords. Episode Zero Strategy 19:41 You need ONE episode to submit your podcast to iTunes (many people wait till they have at least three to listen to before submitting their show. In the past I've said to tell people about you and to tell them what to expect. That was back in 2005. I've changed since then. Its best to bring the best content you have. To have them going WOW. This will bring you instant credibility. Then they will care about who you are because you help you. Part of this is based on the book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that I've spoken about on other episodes. If I tell you my story (unless its a really good story) most people won't care. Move them with your content, then tell them your story. How to be part of Your Audience's Routine [27:51] While there are podcasters who are doing well without having a consistent schedule (like Joe Rogan), if you want to be part of your listeners routine, you need to come up with a consistent schedule. Darren Dake from The Coroner Podcast explained how he starts his Mondays with some quiet time with his Bible, and then he starts my podcast (that is a very humbling experience). But I am part of his routine because he can count on my show being there every Monday.  Are Your Ready To Start Podcasting? Join the School of podcasting today  

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/003-epic-content-marketing-joe-pulizzi

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

Today Joe Saul-Sehy of Stacking Benjamins Podcast (www.stackingbenjamins.com). Who read the book Top of the Morning: Inside the Cutthroat World of Morning TV and thought, "This could apply to podcasting." We also get a "Power of podcating" story on how I heard about a book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that was recommended by fellow podcaster Jon Buscall of the Online Marketing and Communications podcast at jontusmedia.com Looking to Start a Podcast? - Join the School of Podcasting Come for the education, and stay for the community. You will get step by step tutorial about every aspect of podcasting. You get support from Dave Jackson as well as out awesome School of Podcasting community. Order worry free with our 30 day money back guarantee.   Because of a Podcast - I bought a Book I head Jon Buscall interview Joe Pulizi about his new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Jon said that he liked the book so much that when he got done listening to it, he instantly went back and listened a second time. This made me stop what I was doing, and order the book on Audible immediately. (You can get a free book by signing up for a trial at www.audibletrial.com/dave if you don't like the book you can exchange it for another one).  I look at Jon as a trusted friend. So what happened here. Jon got a content expert on his show. Jon made what Michael Hyatt calls "Wow" content. Jon looks great. I tell you about this great interview and book. I help you find great content. You are grateful. Joe the author, Jon the interviewer, Dave the podcaster, all benefit as do you the listener. Why? because it is quality content. Because of episode after episode that Jon has produced. Trust is built. That trust can be leverage for monetary gain as long as you always protect your listener. It is always about them (not you). How to Use Audible as A Sponsor One you have 10 episodes on your website (as they are looking for serious podcasters) go to www.schoolofpodcasting.com/audible and you can promote audio books on your website and earn a commission when someone signs up. What Podcasters Can Learn From Television Morning Programs Today we talk with Joe Saul-Sehy about the book Top of the Morning: Inside the Cutthroat World of Morning TV about what podcasters can learn from television. Joe was on the morning television show before Good Morning America. Joe asks podcasters to think about the setup of the show to match their audience. Chemistry is discussed in this book on how Good Morning America beat the today show after they had been #1 for 16 years. People really connect with the hosts. Joe and his co-host O.G. and their relationship. You hear how Joe and O.G. had their podcast through a few different formats and name - they didn't quit. Joe prefers to get to the point and makes thing "snappy" on the Stacking Benjamins Show People want to be entertained while they are consuming content about the topic they came to learn about. The Today show got "cocky" while Good Morning America started asking the questions the audience wanted to ask. CBS has been growing faster by any other network by ignoring what the other networks are doing and doing what they want to do (longer interviews, no weather person). They are doing their own thing. You can out Good Morning America the actual Good Morning America. In the same way, you can't John Lee Dumis the actual John Lee Dumis. He will always better better and being John than you are. Instead focus on being you. If you have a big guest on your show, go listen to other interviews of that person and make sure to ask different questions. Don't be afraid to ask for bigger guests once you have some interviews under your belt. This can lead to publicists helping you find guests. Podcast Reviews 50% Off Ends June 30th If you are looking to get your podcast reviewed by Dave Jackson (me) and Erik K. Johnson the podcast talent coach. Use the coupon sop50 at www.podcastreviewshow.com/reviewme Mentioned On This Show School of Podcasting Episode on Editing My Podcast Reviews Stacking Benjamins on iTunes

As data volumes increase and marketing channels proliferate, corporate sales teams  struggle to efficiently identify the real prospects worth an investment of their time. At Infer, a team experienced in applying predictive analytics to the web-scale problems faced by companies like Google and Yahoo! thinks they have a solution. By combining data from internal customer relationship systems with crawls of the public web, Infer offers its customers insights into the prospects most likely to be about to buy. Infer CEO Vik Singh joins me for this podcast, to explore the mysterious world of pre-sales and sales, and to illustrate some of the ways in which a data-driven approach can deliver value. Related articles Infer Raises $10 Million; Helps Companies Use Data to Win More Customers (diversity.net.nz) Software Predicts Which Companies Are an Easy Sell (technologyreview.com) Infer’s take on big data for lead generation is apparently all the rage (gigaom.com) A Win for Predictive Analytics : Infer Doubles Customer Bookings Since April (siliconangle.com) The VP of Sales – Does he Think or Know? (fliptop.com)

On this episode of http://SocialBuzzONAIR.com we chat with Joe Pulizzi, the brains behind the http://ContentMarketingInstitute.com about his BRAND NEW book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessWe dig into why Joe wrote the book, what content marketing is and how you can leverage it for your brand.Grab your copy of Joe's book here! http://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894 See acast.com/privacy for privacy and opt-out information.

I firmly believe that establishing yourself as a content writer is the surest way to freelance writing success. It's the most realistic opportunity in the world of writing. Especially if you go after the corporate market. That's because the fundamentals of content writing are stronger than ever. Content marketing has gone mainstream — and is not showing any signs of slowing down anytime soon. In this episode, I interview Joe Pulizzi, founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer magazine. Joe is also the author of the newly released book  : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Joe explains why content marketing is hot and getting hotter ... why businesses need writers desperately ... and how to get hired at top rates.   The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in .