Marketing with Shahin Khan and Doug Garnett

- Be Creative !? - Complexity of success - Repeatability of success - SBUX re-success - Nvidia continuous success - AI vs. Search [audio mp3="https://orionx.net/wp-content/uploads/2025/02/Mktg_Podcast_050_Sustainable-Success_AI-vs-Search_20250225.mp3"][/audio] The post Mktg_Podcast-50: Sustainable Success, AI vs Search appeared first on OrionX.net.

By popular demand, special guest Sam Brealey joins us again for a deeper discussion of marketing for the small and medium sized businesses/enterprises (SMB/SME).  We also discuss the article Can I have your attention please?, by Sam Brealey and  Max Stricker, originally published in WARC in February 2024.  And yes, we also have the Cartoons of "the week".  Join us! [audio mp3="https://orionx.net/wp-content/uploads/2024/01/Mktg_Podcast_049_Sam-Brealey_Small-Business-Marketing_20241201.mp3"][/audio] The post Mktg_Podcast-49: Sam Brealey on Small Business Marketing appeared first on OrionX.net.

- Red Herrings, Strawmen, Slippery Slopes - Tupperware, Nike, Starbucks - Affiliate Marketing [audio mp3="https://orionx.net/wp-content/uploads/2024/11/Mktg_Podcast_048_Affiliate-Mktg_Corp-News_20241103.mp3"][/audio] The post Mktg_Podcast-48: Affiliate Marketing, Corp News appeared first on OrionX.net.

- Thought Leadership, Celebrity Culture - Nike's new ad: just win?? - Starbucks's new CEO, digital channel - Do you need all that data article by Alastair Thomson [audio mp3="https://orionx.net/wp-content/uploads/2024/09/Mktg_Podcast_047_Nike-Ad_Starbucks-CEO_20240916.mp3"][/audio] The post Mktg_Podcast-47: Thought Leadership, Nike’s New Ad, Starbucks’s New CEO appeared first on OrionX.net.

- This meeting could have been an email I wouldn't read - Resilience, Crisis Management - Decision Making, Improvisation [audio mp3="https://orionx.net/wp-content/uploads/2024/08/Mktg_Podcast_046_Resilience-Crisis-Decisions_20240811.mp3"][/audio] The post Mktg_Podcast-46: Resilience, Crisis, Improvisation, Decisions appeared first on OrionX.net.

Special guest Mahta Emrani joins us to discuss the hot topic of AI and synthetic data for market research: - AI will usher in fast, cheap, high quality research, right? - It's all about details and nuances - Why do research? [audio mp3="https://orionx.net/wp-content/uploads/2024/07/Mktg_Podcast_045_Mahta-Emrani_Research-AI-Synthetic-Data_20240705.mp3"][/audio] The post Mktg_Podcast-45: Mahta Emrani on Research, AI, Data appeared first on OrionX.net.

- Obsession - Competition - What Market Share? - Hedgehog and Fox [audio mp3="https://orionx.net/wp-content/uploads/2024/06/Mktg_Podcast_044_Obsession_What-Mkt-Share_Hedgehog-Fox_20240615.mp3"][/audio] The post Mktg_Podcast-44: Obsession, Hedgehog and Fox appeared first on OrionX.net.

- Hitting the target - Starbucks, Mobile Orders - It's Not the Data - Private Internal Communications? - Faking AI Projects [audio mp3="https://orionx.net/wp-content/uploads/2024/05/Mktg_Podcast_043_Its-Not-the-Data_AI_Internal-Comms_20240524.mp3"][/audio] The post Mktg_Podcast-43: SBUX, It’s Not the Data, Org Privacy, Fake AI Projects appeared first on OrionX.net.

- Eclipse-like markets - Featuring your competition in your ad? - Chevy Nova's naming myth - Math and Marketing - The Seinfeld-Bergman Spectrum! [audio mp3="https://orionx.net/wp-content/uploads/2024/04/Mktg_Podcast_042_Math-and-Marketing_Seinfeld-Bergman-Spectrum_20240422.mp3"][/audio] The post Mktg_Podcast-42: Math and Marketing, Seinfeld-Bergman Spectrum appeared first on OrionX.net.

Special guest JP Castlin joins us as we discuss a broad set of topics: - Did you say "Praxis"? - Strategy and Marketing - Apple and DOJ - Amazon's Frequency of Sale Events - Marketing and Math - Efficiency and Resilience - Strategy and Change [audio mp3="https://orionx.net/wp-content/uploads/2024/04/Mktg_Podcast_041_JP-Castlin_Strategy-in-Praxis_20240405.mp3"][/audio] The post Mktg_Podcast-41: JP Castlin on Strategy, Efficiency, Resilience appeared first on OrionX.net.

- Customer experience in the digitized markets. Where's the competition? - Marketing-Finance Alignment - Poetry! What do you lose when you analyze? What's missing when you synthesize? - Kicking the can on conversion - Dune merch? [audio mp3="https://orionx.net/wp-content/uploads/2024/03/Mktg_Podcast_040_CX-Digtized-Mkts_Mktg-Finance-Alignment_20240310.mp3"][/audio] The post Mktg_Podcast-40: CX in Digitized Mkts, Mktg-Finance Alignment, Poetry appeared first on OrionX.net.

- Marketing Mix, can you brand, nurture, activate, sell all at the same time? - Marketing of Apple Vision Pro - Market Research, Quantitative, Qualitative, pitfalls - Strategy, Change Management, Praxis [audio mp3="https://orionx.net/wp-content/uploads/2024/02/Mktg_Podcast_039_Mktg-Mix_AR-VR_Market-Research_Change-Mgmt_20240218.mp3"][/audio] The post Mktg_Podcast-39: Mix, Apple Vision Pro, Market Research, Strategy appeared first on OrionX.net.

Special guest Sam Brealey joins us as we discuss marketing strategy and execution, specially for small businesses, "pivot to video, and AI in marketing. Cartoon of the week on marketing (or is it sales?) strategy kicks off the discussion. Join us! [audio mp3="https://orionx.net/wp-content/uploads/2024/01/Mktg_Podcast_038_Sam-Brealey_AI_Strategy_Small-Business-Mktg_20240127.mp3"][/audio] The post Mktg_Podcast-38: Sam Brealey on Strategy, Small Business Mktg, AI appeared first on OrionX.net.

- Cartoon: your product v. pictures of cats - Agency/freelance pricing models - How do you define quality? [audio mp3="https://orionx.net/wp-content/uploads/2023/12/Mktg_Podcast_037_Pricing-Model_What-is-Quality_20231215.mp3"][/audio] The post Mktg_Podcast-37: Agency Pricing Models, What is Quality? appeared first on OrionX.net.

- Cartoon: Ven diagram - What's the value of Time? of Experience? Creativity? Luck? - Do you like your customers? - Marketing Supercomputers, case study [audio mp3="https://orionx.net/wp-content/uploads/2023/12/Mktg_Podcast_036_Value_Marketing-Supercomputers_20231205.mp3"][/audio] The post Mktg_Podcast-36: Value of Time vs Experience, Marketing Supercomputers appeared first on OrionX.net.

- Cartoon of the week: double feature - Are movies getting longer? - Self Organizing Units, micro metrics for micro management - Even the best companies face complexity [audio mp3="https://orionx.net/wp-content/uploads/2023/11/Mktg_Podcast_035_Longer-Movies_Self-Organization_20231101.mp3"][/audio] The post Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units appeared first on OrionX.net.

- Buzzword Density - Critics as Media - J&J's New Logo - Emergent Phenomena, Self-Organization in Marketing [audio mp3="https://orionx.net/wp-content/uploads/2023/10/Mktg_Podcast_034_Buzzwords_Critics_Logos_Self-Organizing.mp3"][/audio] The post Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords appeared first on OrionX.net.

- Is anything wrong with Net Promoter Score (NPS)? - Surprising customer reaction to IKEA's store layout - Complexity, and why Doug is writing a book about it [audio mp3="https://orionx.net/wp-content/uploads/2023/09/Mktg_Podcast_033_NPS_IKEA_Complexity_20230923.mp3"][/audio] The post Mktg_Podcast-33: NPS, IKEA, Complexity appeared first on OrionX.net.

- Competence v. Confidence v. Complexity - Bad Data v. Bad Attitude - AI-Generated Content's Copyright and DRM - Strategy v. Change Management [audio mp3="https://orionx.net/wp-content/uploads/2023/09/Mktg_Podcast_032_Confidence_AI-Copyright_Strategy_20230910.mp3"][/audio] The post Mktg_Podcast-32: Confidence, AI Copyright, Strategy appeared first on OrionX.net.

- The unicorn Barbie - Sequels v. One-Time Phenomenon v. Fresh New Material - Bad Ads? Who's to say? - Complexity, the book Doug is writing [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_031_BArbie_Sequels_Bad-Ads_Complexity_20230825.mp3"][/audio] The post Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book appeared first on OrionX.net.

- Cookies and "sketchy data" - WARC WARNS: AI for Market(ing) Mix Modeling - GM's new CMO hailing from digital; and CVS? [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_030_AI-MMM_GM-CMO_20230808.mp3"][/audio] The post Mktg_Podcast-30: AI for Market(ing) Mix Modeling appeared first on OrionX.net.

Cartoon of the weak is about bad marketing, alignment between CMO and CEO, social media wars, and Direct to Consumer (DTC) marketing. We end with Data-is-Oil and how crude data, like crude oil, must be refined and out to use before it has high value at smaller volume. [audio mp3="https://orionx.net/wp-content/uploads/2023/07/Mktg_Podcast_029_Mktg-Role_SM-Wars_DTC_Data_20230716.mp3"][/audio] The post Mktg_Podcast-29: Social Media Wars, Crude Data, D2C appeared first on OrionX.net.

Cartoon of the week leads to the looming rise of AI and what it means for marketing and how businesses should be responding to the new technology in a way that serves them. Then it's time to discuss Product, the first of the 4 Ps of marketing. [audio mp3="https://orionx.net/wp-content/uploads/2023/06/Mktg_Podcast_028_AI_Product_20230618.mp3"][/audio] The post Mktg_Podcast-28: AI, Product (4 Ps of Marketing) appeared first on OrionX.net.

The Cart (cartoon) of the week is about data and instigates a big discussion about complexity of marketing data leading to a future when "Driverless Marketing" might become a reality. The noble goal of moving your brand towards more inclusivity did not work out as planned for Anheuser-Busch. We end with a discussion of quotes and memes that have their heart in the right place but are too sweeping for their own good and make it sound like "you had to be there"! [audio mp3="https://orionx.net/wp-content/uploads/2023/05/Mktg_Podcast_027_Data_Inclusivity_Memes_20230523.mp3"][/audio] The post Mktg_Podcast-27: Data, Driverless Marketing, Inclusivity appeared first on OrionX.net.

The Cart (cartoon) of the week is about mis-targeted ads despite all the data that online services have about their users. The challenges of Tupperware, the company that pioneered food storage containers, is next, and we end with a discussion of ethical marketing and a call for examples of successful and ethical marketing, as a counterbalance to too many stories where misbehavior is tolerated and even viewed as clever. [audio mp3="https://orionx.net/wp-content/uploads/2023/04/Mktg_Podcast_026_Ads_Tupperware_Ethical-Marketing_20230419.mp3"][/audio] The post Mktg_Podcast-26: In Search of Ethical Marketing appeared first on OrionX.net.

The inaugural installment of a new section, Cartoon of the Week, takes us to product-market fit vs just raising more funds. Another recurring subject is marketing data, this time covering "good data" and "same data".  Then it's time to discuss whether the store really is the media?! [audio mp3="https://orionx.net/wp-content/uploads/2023/04/Mktg_Podcast_025_Cartoon-of-the-Week_Data_Store-Media_20230406.mp3"][/audio] The post Mktg_Podcast-25: Product-Market Fit, Data, Store and Media appeared first on OrionX.net.

What does marketing success mean? The difficulties in digital attribution, interpreting data, and whether econometrics can be a solution? And going deeper into how the concept of "customer satisfaction" actually correlates to product sales. [audio mp3="https://orionx.net/wp-content/uploads/2023/03/Mktg_Podcast_024_Mktg-Success_Econometrics_Cust-Loyalty_20230302.mp3"][/audio] The post Mktg_Podcast-24: Defining Success, Econometrics, Loyalty appeared first on OrionX.net.

We discuss add-on marketing (ice cream cones), tie-in marketing (Nike-Tiffany campaign) and the risks of "rebranding", and then  marketing as a science, and the use of AI in marketing given all the new advances. [audio mp3="https://orionx.net/wp-content/uploads/2023/02/Mktg_Podcast_023_Add-ons_Tie-ins_Mktg-Science_AI-in-Mktg_20230203.mp3"][/audio] The post Mktg_Podcast-23: AI in Marketing, Tie-ins, Add-ons, Science of appeared first on OrionX.net.

In the first episode of 2023, Shahin and Doug discuss their takeaways from CES, differentiation versus distinction in marketing, the importance of authenticity in advertising campaigns, and whether inside marketing staff can make good decisions on behalf of the end-user/consumer. [audio mp3="https://orionx.net/wp-content/uploads/2023/01/Mktg_Podcast_022_CES_Mktg-Staff_DiffDist_20230118.mp3"][/audio] The post Mktg_Podcast-22: CES, Who Decides?, DiffDist Again appeared first on OrionX.net.

Barbie-the-movie was announced and it is a big, and so-far effective, move. ChatGPT exceeded expectations, impressed, disappointed, scared, all at the same time. Impression data and the role of CMO. And Harvard Business School and product innovation vs. financial engineering. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_021_Barbie_CMO_AI_Prod-vs-Financial_20221221.mp3"][/audio] The post Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v. Financial Engineering appeared first on OrionX.net.

Physical events are back. Did you say 360-day payment terms?  What do companies and candidates get wrong about the CMO role? And the minefield that is marketing data!  Join us. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_020_Payment-Terms_CMO_Data_20221204.mp3"][/audio] The post Mktg_Podcast-20: Agency Payment Terms, The CMO Role appeared first on OrionX.net.

Microsoft Office has become Microsoft 365. Retail mergers are interesting because it's a competitive low margin business. Buying vs. shopping maps well to online vs. in-store. Meat alternatives is tough market. And a big discussion on brand loyalty. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/Mktg_Podcast_019_Rebranding_Mergers_In-Store_Loyalty_20221120.mp3"][/audio] The post Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty appeared first on OrionX.net.

Twitter deal's backchannel texts. Is "Distinctive" sufficiently "differentiated"?! Complexities of marketing data. Marketing Mix-it-up! [audio mp3="https://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_018_Musky-Texts_Distinctive_Data_Mix-It-Up_20221029.mp3"][/audio] The post Mktg_Podcast-18: Musky Texts, Distinctive, Data, Marketing Mix-It-Up appeared first on OrionX.net.

Acupuncture for "ED"?! Yes, it's a thing and a case study in this episode. How do you position and message and demand-gen for it? Let's not lose touch with why marketing is needed. And AMA's definition marketing wants to be taken apart. [audio mp3="http://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_017_Case-Study-ED_Losing-Sight_CMO_20221011.mp3"][/audio] The post Mktg_Podcast-17: Case Study, What is Marketing appeared first on OrionX.net.

Why some companies thrive during recession, or pandemic, or when the going gets tough. The misguided nature of worker productivity score/software. And touching on Ethics of Marketing, a topic we will come back to in future episodes. [audio mp3="http://orionx.net/wp-content/uploads/2022/09/Mktg_Podcast_016_Mktg-During-Recession_Mktg-Ethics_20220924.mp3"][/audio] The post Mktg_Podcast-16: Marketing During Recession appeared first on OrionX.net.

Every company spends money on Lead Generation. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts, and we go over many. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_015_Lead-Generation_20220829.mp3"][/audio] The post Mktg_Podcast-15: Lead Generation appeared first on OrionX.net.

When does "nudging" becoming "nagging"? Behavioral science studies aim to understand the impact of choice architecture and publication bias. What is "Growth Hacking" and why is it too dangerously close to crossing ethical lines? [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_014_Nudging_Growth-Hacking_Ethics_20220824.mp3"][/audio] The post Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing appeared first on OrionX.net.

Doug points out a glaring gap in a report on advertising effectiveness, as we look for Product and Place in it! Next is customer references and testimonials in B2B and B2C and how to choreograph and manage them. Join us! [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_013_Advertising-Effectiveness_Customer-Testimonials_20220803.mp3"][/audio] The post Mktg_Podcast-13: Advertising Effectiveness, Customer Testimonials appeared first on OrionX.net.

Time to discuss pricing in B2B and B2C and the many parameters that go into it. But first: what happens when a want ad demands so many skills and qualifications that nobody would qualify? [audio mp3="http://orionx.net/wp-content/uploads/2022/07/Mktg_Podcast_012_Hiring-a-SuperHero_4Ps-Price_20220716.mp3"][/audio] The post Mktg_Podcast-12: Pricing, and “So, you want to hire a super hero!” appeared first on OrionX.net.

Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn't happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think. [audio mp3="http://orionx.net/wp-content/uploads/2022/07/Mktg_Podcast_011_Viral-Mktg_4Ps-Product-Place_20220702.mp3"][/audio] The post Mktg_Podcast-11: Viral Marketing, The Four Ps: Product and Place appeared first on OrionX.net.

Topics today center around the cost and complexity of marketing, hiring marketing talent, and the unique challenges that CMOs face within the C-Suite. Fun times as usual! [audio mp3="http://orionx.net/wp-content/uploads/2022/06/Mktg_Podcast_010_Cost-of-Mktg_Hiring-Career-CMO_20220609.mp3"][/audio] The post Mktg_Podcast-10: Cost, Complexity, Hiring, Succeeding appeared first on OrionX.net.

Shahin and Doug discuss the value add of retail stores versus direct-to-consumer, personalization and the potential traps of using data in marketing, and television advertising by startups. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_009_D2C-Retail_Personalization_TV-Ads-Startups_20220525.mp3"][/audio] The post Mktg_Podcast-9: D2C Retail, Personalization Data, Startups and TV Advertising appeared first on OrionX.net.

Shahin and Doug talk about the impact of pandemic on financial results, changes in customer buying behavior as a result of work-from-home (WFH) and depending on demographics, and segue into the differences between B2B and B2C marketing. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_008_Pandemic-WFH-Demographics_B2BvB2C_20220508.mp3"][/audio] The post Mktg_Podcast-8: Pandemic, WFH, and B2B vs. B2C Marketing appeared first on OrionX.net.

Episode 7 of the Marketing Podcast covers topics ranging from the usefulness of gadgets and "mean time to garage sale", to advertising, marketing mix, and conversion factors in a funnel, and depth of knowledge. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/Mktg_Podcast_007_Gadgets_Advertising_Funnel_Knowledge_20220427.mp3"][/audio] The post Mktg_Podcast-7: Gadgets, Advertising, Funnel, Insight appeared first on OrionX.net.

Join in another lively episode as we discuss why April Fools' Day is more challenging nowadays, how the potato earned its own viral moment, Jobs to Be Done (JTBD) and other marketing recipes, and the importance of leaving room for happy accidents when pursuing innovation. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/Mktg_Podcast_006_April-Fools_Signals-Psychology_JTBD-et-al_20220413.mp3"][/audio] The post Mktg_Podcast-6: April Fools Day, Signals and Psychology, JTBD appeared first on OrionX.net.

A lively discussion about 1) the most effective logos, branding and strategy, and the importance of verbal real estate; 2) recruitment marketing and how employee/employer dynamics are shifting; and 3) the high cost of metrics and how projects can turn into products. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_005_Logos-Verbal-Rea-Estate-Employment-Marketing-Cost-of-Metrics_20220329.mp3"][/audio] The post Mktg_Podcast-5: Logos, Verbal Real Estate, Employment Marketing, Cost of Metrics appeared first on OrionX.net.

We start with the news of Amazon closing their physical retail (not grocery) stores and the interplay between physical and digital commerce, on to the Metaverse and today's use cases., and ending with a discussion of outsourcing and its impact on business profits and identity. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_004_Retail-Metaverse-Outsourcing_20220319.mp3"][/audio] The post Mktg_Podcast-4: Digital Retail, Metaverse, Outsourcing appeared first on OrionX.net.

"Direct to Consumer" marketing and its impact on Go-to-Market planning. Branding and product advantage, differentiation vs. distinctiveness. Role of marketing. The joys and complexities of color management in the digital age. Join us! [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_003_D2C-Distinctivenss-Color_20220301.mp3"][/audio] The post Mktg_Podcast-3: Direct-to-Consumer, Distinctiveness, Color Management appeared first on OrionX.net.

Positioning is poetry! Is "recruitment marketing" a new branch? When is brand purpose a driver of business? Is marketing generic or do you need product depth? Did you say "removed negative reviews"? Join in! [audio mp3="http://orionx.net/wp-content/uploads/2022/02/Mktg_Podcast-002_Poetry-Recruitment-Purpose-Product_20220215.mp3"][/audio] The post Mktg_Podcast-2: Positioning is Poetry, Recruitment Marketing, Brand Purpose appeared first on OrionX.net.

This episode covers Wordle (recorded before it got acquired), marketing rants on Twitter, Peloton, Competitive Advantage, TikTok, and why CMOs, like CIOs, are like radioactive material! [audio mp3="http://orionx.net/wp-content/uploads/2022/02/Mktg_Podcast-001_Wordle-Rants-Peloton-Competitive-TikTok_20220202.mp3"][/audio] The post Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition appeared first on OrionX.net.