Podcasts about consumer dtc

In this episode I chat with Dominic (Doobey) co-founder of Evive (eh-VIEV) Nutrition, a brand that's redefining convenience with nutrient-dense, whole-food-based frozen smoothie cubes and innovative plant-based products.Dominic is tackling one of the biggest issues in the grocery industry—ultra-processed foods—by making it easier than ever to enjoy real, whole ingredients without sacrificing convenience.From expanding into new product categories like frozen smoothie bites and pops to rethinking sustainable packaging and direct-to-consumer strategies, Dominic shares how their brand is growing while staying true to its mission.To learn more go to https://evivenutrition.comTo learn more about who's behind this podcast and how we help food and beverage brands grow faster, visit https://www.ethicalfoodgroup.comHere's a summary of this interview:Ultra-Processed Food Awareness is Growing – Dominic sees a major shift away from ultra-processed foods as consumers demand healthier, more natural options.Evive Nutrition's Mission – Founded in 2015, the brand creates nutrient-dense, frozen smoothie cubes that require no blender, making healthy eating convenient.Expansion into New Products – Beyond smoothies, Evive Nutrition has introduced smoothie pops for kids and is launching smoothie bites dipped in dark chocolate.Superfoods for Maximum Nutrition – Ingredients like spirulina, baobab, moringa, and camu-camu are used instead of synthetic vitamins to boost nutrition.Sustainability Challenges & Solutions – Originally using compostable packaging, Evive Nutrition shifted to plastic for product quality but is now pursuing plastic-neutral certifications.Retail Growth & Private Label – the brand is expanding through innovative products, private label deals with retailers, and strategic partnerships.Direct-to-Consumer (DTC) is Making a Comeback – After a dip in 2022-23, DTC sales are rising, enabling faster innovation and direct customer relationships.Shipping Frozen Products Efficiently – Logistics advancements allow Evive Nutrition to leverage existing delivery networks, making frozen DTC sales feasible.Dominic's New Role in Marketing – Taking a hands-on approach, Dominic is building the brand with personal storytelling and social media engagement.U.S. & Western Canada Expansion – Evive Nutrition is focused on scaling its presence in the U.S. and Western Canada, ensuring more consumers have access to their products.

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market.Highlight Bullets> Here's a glimpse of what you would learn…. Future of affiliate marketing in e-commerceStrategies for brands to engage effectively with publishersImportance of agency partnerships in affiliate marketingNavigating relationships with publishers and overcoming competitionPerformance metrics and benchmarks for affiliate marketing successRecommended agencies for affiliate marketing supportBlending direct-to-consumer (DTC) and Amazon strategiesImportance of personalized outreach and tailored communicationLeveraging micro-influencers and niche creators for brand visibilityContinuous testing and adaptation of marketing strategiesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Leverage Agencies to Enhance ReachPartner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility.Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise.2. Personalize and Strengthen Publisher RelationshipsTailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured.Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers.3. Adopt a Dual Amazon-DTC StrategyBlend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics.Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaArcher AffiliatesDreamday on LinkedInJLS PR on LinkedInBlossom PMComscore on LinkedInImpactTikTok ShopDark Matter by Blake Crouch on AmazonChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Jessica Seib. She is a publishing and brand consultant, a...

In this episode of the Startup CPG podcast, Daniel Scharff speaks with three visionary founders who have built and scaled their businesses without external funding. Joining the discussion are Lisa Mastela of Bumpin Blends, Ben Bacon of Lentiful, and Jack & Tessa Schrupp of Drink Wholesome—leaders who have mastered lean operations, strategic growth, and creative problem-solving.Lisa shares how she turned a small investment into a $10 million revenue smoothie brand, leveraging unconventional marketing and scrappy operational tactics. Ben reveals how Lentiful grew from an idea to a profitable omnichannel brand, balancing DTC sales and retail expansion while staying lean. Jack and Tessa discuss how Drink Wholesome has scaled to $2 million in revenue with just two employees, focusing on product differentiation and strategic partnerships.This episode explores cost-efficient scaling strategies, organic customer acquisition, and practical insights into operating a CPG business without outside capital. Whether you're an early-stage founder or looking to refine your growth strategy, this conversation offers actionable takeaways from those who have successfully bootstrapped their way to success.Tune in to hear how these founders navigated challenges, optimized resources, and built thriving businesses—without giving up equity!Listen in as they share about:Lisa Mastela - Bumpin Blends- Overview- Bootstrapping Tactics- Marketing Approach- Direct-to-Consumer (DTC) & Retail ExpansionBen Bacon - Lentiful- Overview- Bootstrapping Tactics- Direct-to-Consumer (DTC) & Retail Expansion- Retail StrategyJack Schrupp & Tessa Schrupp - Drink Wholesome- Overview- Bootstrapping Tactics- Direct-to-Consumer (DTC) & Retail Expansion- Scrappy & Creative Growth StrategiesEpisode Links:Website: https://bumpinblends.com/ LinkedIn: https://www.linkedin.com/in/lisamastela/ Website: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Website: https://www.drinkwholesome.com/ LinkedIn: https://www.linkedin.com/in/tessa-schrupp/ LinkedIn: https://www.linkedin.com/in/jack-schrupp-4a14a7a1/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

If you're a Direct-to-Consumer (DTC) brand owner struggling with cash flow, profit margins, or growing your brand without breaking the bank, don't worry—we've got you covered.In this episode of Today's Business Leaders, Gabe Arnold sits down with Jarrod Sousa, founder of DTC Wealth, to expose the biggest financial mistakes killing DTC brands—and how to fix them before it's too late. Plus, If you're a Shopify brand owner trying to scale from $1M to $50M+, this episode will change the way you see your numbers forever.

In this must-watch episode, we delve into the turbulent world of Direct-to-Consumer (DTC) brands with Hal Smith, the visionary behind H Street Digital. As many DTC brands face a daunting landscape characterized by dwindling venture funding, soaring costs, and digital advertising hurdles, Hal provides a masterclass on how some brands not only survive but thrive under these conditions.Join us as Hal breaks down the three key strategies that successful DTC brands are employing to overcome the industry's current adversities:Profit-First Approach: Learn how prioritizing profitability over rapid scaling, setting clear financial goals, and managing customer acquisition costs can transform the effectiveness of performance advertising.Systems-Driven Operations: Discover how applying systems thinking to optimize processes can enhance efficiency and output, ensuring sustainable growth despite market constraints.Strategic Nimbleness: Uncover the importance of adaptability in DTC strategy, from rapidly testing different marketing platforms to adjusting targeting strategies based on real-time data.Hal also sheds light on why large agencies often fail to implement these strategies effectively, emphasizing the need for a nimble, focused approach that H Street Digital champions. This episode is a treasure trove of insights for any DTC brand looking to scale profitably and maintain relevance in a competitive market.Whether you're a startup founder, a DTC marketer, or someone interested in the dynamics of modern consumer brands, this discussion offers critical insights into making strategic decisions that lead to real-world success.

What if you could navigate Amazon's evolving marketplace and come out a winner? In this episode of Brand Fortress HQ, we make sense of the rising competition from Chinese sellers and platforms like Temu, and what it means for your brand. Discover Amazon's bold strategy to create a lower-cost marketplace segment, allowing Chinese manufacturers to sell directly to consumers, and the potential fallout for premium brands. Learn how government-subsidized shipping and tariff exemptions give Chinese sellers a leg up and explore the effects on low-priced sellers already established on Amazon.But don't worry, we're not just here to spell out problems; we're offering solutions. U.S.-based brands can still carve out a dominant niche by leveraging targeted customer marketing and emphasizing a strong brand identity. We dive deep into understanding American consumer preferences and crafting a resonant brand message. You'll hear about the importance of identifying your customer avatar and tailoring your message to build loyalty and stand out from price-focused competitors. This episode is your playbook for capitalizing on the aggressive advertising strategies of Chinese sellers while maintaining a robust presence on Amazon.Lastly, get the lowdown on the competitive landscape as Direct-to-Consumer (DTC) sellers flood the Amazon marketplace, driving up advertising costs and ratcheting up the competition. We highlight strategies for building a strong brand and maintaining direct customer communication to foster loyalty and repeat sales. Learn why strategic pricing, value addition, and offering warranties or guarantees can provide your customers with peace of mind and cement your brand's position. This episode is packed with actionable insights to help you navigate and thrive in Amazon's rapidly changing ecosystem.

Welcome back to AND This! In this episode, I share some invaluable insights on navigating the challenging terrain of mass retail versus Direct-to-Consumer (DTC) strategies.  Drawing from my extensive background as a corporate retail buyer, allow me to delve into the intricacies of the retail industry, providing the knowledge and tools necessary to elevate their product business. I also highlight the key differences between mass retail and DTC, emphasizing the importance of understanding the role of a retail buyer.  Tune in as I offer expert guidance on avoiding common mistakes such as lack of brand identity and poor shipping, as well as ways to maximize success in the retail space.  KEY POINTS - What is mass retail? - The role and importance of retail buyer  - Self-assessment questions to ensure your business is ready - The crucial role of cash flow for businesses in retail agreements - On diversifying product portfolio and improving retail performance - Common mistakes brands make when expanding into retail - Tips for new brands preparing for mass retail conversations. QUOTES  “Retailers have specific reset times, meaning they have specific time frames in which they are able to add and reset stores. It's called a planogram.” – Jasmene Bowdry  “The retail buyers are the decision makers. You need to understand what they're looking for, how they're thinking, how they're thinking about their business, and how they're thinking about growing their business, the retail buyer is responsible for the P&L - the profit and loss of that particular category, and then that rolls up into a total company number that then gets reported out.” – Jasmene Bowdry  RESOURCES Jasmene Bowdry  IG | @jasmenebowdry [GET RETAIL READY] In just 2 days learn the secrets brands are using to grow to 7 & 8 figures. Diversify from solely ecommerce and expand into big-box retail strategically.  AND This is produced by EPYC Media Network

  For Episode 56, we explore the wine industry from a unique perspective, focusing on entrepreneurship rather than winemaking. We are honored to welcome Moshé Weizman, the co-founder and CEO of WineIng, a groundbreaking start-up based in Tel-Aviv. WineIng is a digital platform that utilizes smart flash group buying, acting as a Direct-to-Consumer (DtC) enabler, empowering merchants and buyers to sell and purchase wine more effectively, together. In this episode, we will not delve into topics like second fermentation, malolactic fermentation, or vineyard pest control. Instead, you will be introduced to a simple yet ingenious concept that has the potential to disrupt the wine market significantly.

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Sharf, the Co-Founder of Platter, a company revolutionizing the way Direct-to-Consumer (DTC) brands manage and enhance their Shopify stores. With a background as a Division 1 hockey player and eCommerce expert at GoPuff, Ben brings a unique blend of discipline and innovative thinking to the table.In this episode, we delve into how Platter helps businesses like Caged – which leaped from a 7-figure to an 8-figure brand due to Platter's optimization – streamline their operations and significantly boost conversion rates. Ben will also shed light on Platter's distinctive approach to reducing app overload and improving site performance using their bundled theme app, leading to enhanced profitability and operational efficiency.Stay tuned as we explore how companies can save money, enhance customer conversions, and simplify their tech stacks, making eCommerce platforms faster and more efficient than ever before.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Episode 69: Freja Foods, Founder Ed ArmitageHow to Hit a £10m Run Rate in 3 Years!In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions. Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here!By the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don't miss these valuable nuggets.Here are the top 5 things you will learn from this episode:How Ed and Jess have built a business that turned over £1M in the first four weeks of 2024 alone!Why Harry Cain, the ex-MD of innocent smoothies Giles Brook ex CEO Unilever have all invested in the businessHow a digital-first brand allows them to avoid the gate-keepers that make business hard in retail groceryHow to overcome the challenges that most consumer brand startups face Ed's 'turnover per full-time employee' Rule of thumb' that steers you on how many people to employ I hope you enjoyed this episode and that it has helped you and your business in some way! If it has, please hit FOLLOW to subscribe and keep an eye out for the next episode, where I'll talk to another successful founder of a challenger brand who will share more valuable insights into driving growth. Your FOLLOW makes a big difference to me and to my business, thank you.Click the Follow button beside Brand Growth Heroes by finding it on your favourite podcast app here.Useful links:Freja's WebsiteFind the founders on LinkedIn: Jessica Higgins & Ed ArmitageFreja on InstagramFreja on FacebookPlease don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on social: Brand Growth Heroes on LinkedIn, Facebook, Instagram, X and TikTok.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and my producer, Kathryn Watts, Social KEWS. ★ Support this podcast on Patreon ★

Salah Zalatimo, former Chief Digital Officer at Forbes, discusses the history of magazines and digital transformation. Magazines have been around for a while, with many well-known brands being founded around 100 years ago. Technological innovations have enabled new businesses to launch, such as the Direct to Consumer (DTC) boom and the cheaper printing costs around the turn of the last century. A Short History of the Magazine Industry Salah talks about the background of Forbes, which was launched around the Great Depression, and goes on to why the magazine industry was much like VC Investing  today, and how it changed with the advent of the internet. The tension between maintaining journalistic integrity and separation was a challenge. However, the internet revolutionized the way magazines operated, leading to many magazines going out of business in the past 20 years. Integration with the Digital Media Space Salah started his career in 2001, drawn to the digital media space after experiencing the first broadband connection and discovering Napster and music. When he arrived at Forbes, he found it to be one of the few companies that successfully adapted to these new business models. Forbes had more traffic and audience than any other magazine and competed with some of the largest information and news websites in the world. He joined Forbes in 2016 and discovered that their adaptation to the new business model was kind of outside their capabilities. Forbes adopted a new business model in 2016 when they acquired True Slant, a platform that allowed writers to write articles and receive a revenue share on the content. This aligned the incentives of all stakeholders in the content creation process, with writers and publishers trying to generate more revenue and being paid based on the success of the content. Forbes adapted this business model to their own newsroom, increasing their content production and SEO significantly. How Forbes Maintained Zero Liability The Google algorithm, which was maturing at the time, was a link-sharing system, making it difficult to lose a lead in SEO. Forbes was one of the first companies to dramatically increase their content production and SEO, leaving everyone behind. This led to a virtuous cycle where writers had their own social media accounts and audiences, which added to putting Forbes ahead of the curve in terms of adaptation. However, content production still operated as a newsroom, and digital transformation was needed to adapt the business model. Salah explains why tension arose between traditional journalists and freelance journalists and how Forbes maintained zero liability for user-generated content.. Problems Facing The Digital Media Business Model The digital media business model is facing a number of problems, including misaligned incentives and the need for a more efficient business model. Digital advertising is the primary way to monetize the media today, and traditional newsrooms focus on journalistic excellence and fact-checking. Salah explains how Forbes addressed this issue which incentivized writers to optimize their content for new distribution channels like Google and Facebook. This led to a dramatic change in the way Forbes worked and enabled them to grow. Challenges Managing Freelance Writers The newsroom faced challenges in managing freelance writers and managing quotas, which created stress. As a technologist, it was clear to Salah that many of these tasks could be simplified, automated, and made more consistent and flexible. To improve processes and outcomes, the company looked at the publishing platform as an opportunity. WordPress, the most widely used platform, is meant for smaller publications, and it couldn't handle the volume of Forbes. By aligning incentives and improving processes, Forbes was able to grow and thrive in a time when other digital media companies were either losing money or going sideways. How Forbes' Platform Was Improved To improve the platform, Forbes evaluated various third-party options and found that there were many components available in the market that could be customized and further developed for their platform. They considered AI and automation machine learning. To gather insights, Forbes hired data scientists to analyze content performance and identify patterns. They discovered that certain headline words had a 40% higher ranking in Google than comparable synonyms, and placing images after the first paragraph dramatically increased completion rates. They also developed a proprietary viral early warning system called views, which could predict with 95% accuracy whether an article would go viral within the first 15 minutes of publication. Publisher Challenges One of the biggest challenges faced by publishers is first-party data collection, which is crucial for their success. Forbes didn't have any connection between the different platforms and sharing, Salah explains how they overcame this issue and what the signifiers are of a post going viral. The impact of this was dramatic and clear, as Forbes could create bots that automatically posted content to social media platforms based on these patterns. This allowed Forbes to focus on the highest likelihood of success articles and increase throughput on social media accounts for specific topics. The New Publishing Platform, Birdie Salah discusses the development of a new publishing platform called Birdie, which introduced machine learning and AI tools to improve the quality and reach of writers' content. The platform was named after BC Forbes, the founder of Forbes. The AI elements in Birdie included a headline score, article length optimization, image placement, and content complexity. However, the first version of the platform was not well-received by the newsroom. To address this, the team tried to integrate the AI tools in a more fluid way, using a push button system where users could request suggestions for headlines. This allowed writers to feel more empowered and better at their jobs. Birdie's digital transformation was an efficient way to manage writers, build quotas and KPIs into the platform, and receive suggestions and reminders. This eliminated the need for manual intervention and improved the reach of pieces. Salah emphasizes the importance of maintaining the human element of the digital transformation process. He believes that it is not just about optimizing how something is written but also changing someone's livelihood and something they have been doing for a long time. Maintaining the human element and coming at it from an empathetic standpoint would have allowed for faster progress and saved stress. In conclusion, Salah Zalatimo advises companies tackling similar digital transformations to lean into the people they will be affecting early on, consider the words used and the choice of words, and consider the AI powered versus AI assisted versus AI enabled aspects.   Timestamps: 02:07 Digital transformation in the magazine industry 07:13 The history of magazines and their adaptation to technological changes 13:04 Forbes' successful adaptation to digital media 18:52 Forbes' digital transformation and content creation model 23:49 Digital transformation in a newsroom 29:23 Improving Forbes' publishing platform using AI and automation 34:36 AI-powered content creation and viral prediction at Forbes 40:09 Implementing AI tools in a newsroom with empathy for writers   Links: https://www.ooblek.xyz/ https://www.linkedin.com/in/zalatimo/   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

In this enlightening episode of the Free to Grow CFO podcast, join host Jon Blair, as he dives deep into the world of scaling Direct to Consumer (DTC) brands with profitability at the forefront. Our special guest, Thomas Gleeson, co-founder of StoreHero, shares invaluable insights on achieving marketing efficiency, profitability, and positive cash flow. Discover Thomas' personal journey that led to his co-founding StoreHero, a revolutionary product helping brands pinpoint their successes and pitfalls in ad spending. From discussing the landscape of e-commerce and targeted marketing strategies to exploring the significance of contribution margin, this episode is packed with essential knowledge for anyone looking to scale their DTC brand sustainably. Tune in to gain a comprehensive understanding of how StoreHero is making a significant impact in the e-commerce world and how you can apply these insights to your own brand.Meet Thomas GleesonThomas Gleeson is a co-founder at StoreHero! StoreHero is a cutting-edge tool for ecommerce brands and agencies to combine their ecommerce, marketing and finance data to cut out the noise and focus on what really matters - PROFIT!~~~~00:00 Welcome and Introduction to Thomas Gleeson02:51 The Journey to StoreHero: Thomas's Background05:34 The Evolution of E-commerce and Marketing Efficiency15:11 Understanding Contribution Margin in E-commerce22:17 The Importance of Aligning Marketing and Finance27:11 Exploring Dynamic Marketing Strategies27:35 Case Study: Impact of Pricing and Ad Spend on Profitability33:38 Maximizing Profit: A Deep Dive into MER and ROAS44:52 Leveraging StoreHero for E-commerce Profitability52:15 Final Thoughts and Recommendations

Levi Strauss's Pursuit of Strategic Transformation: Following its most recent earnings report, Levi Strauss & Co.'s Chief Executive, Michelle Gass, shared insights with investors during an earnings call. She highlighted the company's focus on growth through its Direct-to-Consumer (DTC) channels and said, "As we think about the future of our business, the growth really coming from DTC, it's critical for us to get the structural economics of the DTC channel to work harder for us." This statement deemed DTC channels a vital aspect of the company's growth strategy. Despite significant market fluctuations and operational disruptions, Levi Strauss has managed to demonstrate resilience. This is notable particularly considering the revenue decline triggered by withdrawal from certain Russian businesses. However, Levi's strategic positioning has helped maintain steady revenues, excluding these impacts. Progress in gross margin and tightly managed expenses have further buttressed its adjusted diluted earnings per share (EPS), which outperformed expectations. Levi's is embracing innovation as an integral part of its strategy. The company's calculated move beyond denim and its relentless quest for cost efficiency reflect a proactive approach to maintaining its market position amid shifting retail trends. Levi's has designed its strategic initiatives to resonate with its diverse consumer base, including younger audiences and middle-income groups. The effectiveness of this alignment with consumer trends is evident in the company's sustained customer patterns, especially in the U.S. The company's jeans category has stabilized, market share has increased, and they have gained traction with key consumer groups. This success underscores the potency of Levi's innovation and diversification strategies. Moreover, consumers' embracement of Levi's new product lines and their enhanced DTC experience affirm the positive influence of these strategic decisions. CEO Michelle Gass, while discussing their strategies, stated the following on the earnings call: "We're seeing traction already, Oliver. The DTC is up 8% in the quarter, 25% on a two-year basis, the momentum is actually accelerating quarter-on-quarter. As it relates to women, DTC is up 14% overall, up 19% in the U.S. And that's both tops and bottoms. So bottoms up total company, DTC bottoms up 13%, women's tops up the 13%, total company. So we're seeing traction in both. And it's only going to grow from here." Looking to the future, Levi Strauss outlined plans to diversify its product categories, bring more non-denim products to the market, and enhance operational efficiency. These strategic moves align with their overarching agenda. They aim to leverage high-growth regions such as Asia, enhance margins, and guide profitability and cash flow towards sustainable growth. Levi Strauss' commitment to innovation, diversification, and operational excellence poise the company to navigate the complexities of the competitive retail landscape. Nevertheless, as with any business strategy, this forecast is based on current performance and market conditions, and actual results may vary in the longer term. LEVI Company info: https://finance.yahoo.com/quote/LEVI/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

In this episode of The Free to Grow CFO podcast, host Jon Blair, founder of Free to Grow CFO, discusses the intricacies of scaling a Direct-to-Consumer (DTC) brand with a profit-focused mindset alongside guest Bryan Cano, VP of Marketing at Nood. They delve into balancing paid acquisition with maintaining profitability and cash flow. Bryan shares his entrepreneurial journey, the path to joining Nood, and his experiences in driving the brand's growth through focused marketing tactics. He outlines the importance of understanding contribution margin dollars, some challenges with attribution post-iOS 14, and insights on optimizing ad spend, including protecting the conversion signal on Meta and the potential influence of Amazon advertising. This episode is a true masterclass for founders and marketers alike, looking to skillfully navigate the complexities of ad spend as they scale. Bryan Cano, VP of Marketing at Nood, is a seasoned marketing professional with 8+ years of experience. He has led data-driven media strategies for DTC and F500 Retail Brands with a proven track record of generating incremental revenue by finding the right marketing mix to drive brand awareness, qualified traffic, conversions, and customer loyalty. Bryan is a growth advisor and mentors early-stage startups. ~~~00:00 Welcome to the Free to Grow CFO Podcast!02:26 Introducing Bryan Cano, VP of Marketing, Nood09:23 Scaling Ad Spend: The Right Way vs The Wrong Way19:01 The Importance of Margins in Scaling Your Brand28:12 Cross-Functional Planning: The Key to Successful Scaling29:05 Demystifying Contribution Margin in Business31:11 The Practical Nuances of Contribution Margin32:51 The Impact of Rigorous Measurement on Ad Buying Strategies39:27 Exploring Omni-Channel Performance Measurement41:09 The Theory of Conversion Signal and Its Impact on Ad Spend51:58 Final Thoughts and Future Learning Directions

Dive into the world of AI-driven marketing with Larry Kim, founder of Customers.ai, on this insightful episode. Discover how leveraging AI and machine learning can revolutionize your Direct-to-Consumer (DTC) strategy, significantly boosting your return on ad spend (RoAS). Larry shares a compelling case study where AI-powered visitor identification and remarketing strategies catapulted a Health & Wellness brand to achieve a staggering 17.5x RoAS. This episode is packed with actionable advice for eCommerce entrepreneurs and digital marketers aiming to leverage cutting-edge technologies to enhance customer engagement, improve conversion rates, and drive unprecedented sales growth. Tune in to unlock the secrets behind optimizing your digital marketing campaigns, navigating privacy challenges, and scaling your business in today's competitive marketplace. Whether you're a startup founder, marketing professional, or business strategist, these insights will equip you with the knowledge to harness the full potential of AI in your marketing efforts. --- Support this podcast: https://podcasters.spotify.com/pod/show/sabir-semerkant/support

Travis Lubinsky, aka Trav, is a serial entrepreneur immersed in the dynamic world of private equity. With a diverse portfolio spanning Direct-to-Consumer (DTC) brands, real estate, a thriving restaurant, and a cutting-edge marketing agency, Trav blends stability and innovation seamlessly. Renowned for visionary projects, financial acumen, and an unyielding commitment to success, he marked his impact with Flex Watches, featured on CNBC's ‘The Profit,' and drew the attention of Marcus Lemonis for future collaborations. --- James Malinchak is a dynamic entrepreneur and motivational speaker, empowering individuals to reach their fullest potential. Through engaging seminars and coaching sessions, he ignites audiences with practical strategies for personal and professional success. James's journey from humble beginnings to multi-million-dollar business ventures inspires others to dream big and take action. James is recognized as one of the most requested, in-demand business and motivational keynote speakers and marketing consultants in the world. He was featured on the Hit ABC TV Show, Secret Millionaire, Co-Authored the Best-Selling book, Chicken Soup for the College Soul and was twice named “College Speaker of the Year.” --- Like this episode? Watch more like it

The Ermenegildo Zegna Group, recognized worldwide in the luxury fashion sector, revealed its recent financial developments in the latest earnings report. All geographical segments of the company showcased progressive growth, with an underlying focus on the buoyancy of the U.S. market amidst the ongoing economic fluctuations. The company's leadership, under Chairman & CEO Gildo Zegna, recognized the balanced growth across varying regions and the consequential recovery in China's region as quite encouraging trends amidst the global challenges. The CEO highlighted a strong quarter with an organic growth rate of around 20% echoed similarly over the year, taking the consolidated revenue to just shy of a significant EUR2 billion threshold. As seen in the report of 2023, the illustrious Zegna and Thom Browne brands have made substantial inroads in leisurewear, footwear, and women's segments owing to strategic product launches and effective corporate activities. Consequently, the consolidated revenue for 2023 was almost EUR2 billion. The successful Direct-to-Consumer (DTC) approach has led to revenue spikes, with the integration of advanced technology, including CRM systems, and supported by an expanding retail ecosystem. These elements further consolidate the brand's standing in the marketplace. Looking ahead, the company aims to strategically increase its marketing investments with an aggressive focus on promoting brand desirability. Strengthening its Directly Operated Stores is a key component of this outlook, to facilitate and maintain steady growth. The CEO reasserted having an impressive quarter backed by organic growth at around 20% for both the quarter and the year, and consolidated revenue just falling short of the EUR2 billion mark. With the group's concentrated efforts towards capturing a greater market share, enhancing brand productivity, focusing on Thom Browne and Tom Ford Fashion entities, the company appears set to continue its stable growth journey. In summary, the Ermenegildo Zegna Group continues to enjoy a favorable financial standing, a result of consistent commitment to brand development, mastering the DTC approach, and expanding its retail network. If the current strategies and successes are any indication, the company is strongly positioned to maintain its thriving performance and prosperity within the luxury fashion industry in the coming years. However, this will ultimately be determined by the company's ability to adapt to shifting market dynamics and consumer preferences. For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & CEO of Performance Partners, Frederic Jean-Bart.Affiliate marketing is a dynamic and powerful tool for e-commerce brands, but it's challenging. Under Fred's leadership, Performance Partners has carved out a niche in this space by helping brands build and manage effective affiliate programs.The crux of their success lies in finding the right partners and aligning with the appropriate audience—a task easier said than done.One of the primary hurdles that e-commerce brands face is identifying and collaborating with suitable affiliates. Fred underscored the necessity of a personalized approach and a robust outbound strategy to attract partners that resonate with your brand's values and goals. It's not about casting a wide net with a "spray and pray" method; it's about fostering authentic relationships with affiliates and content creators who can genuinely connect with your audience.Fred pointed out that having a solid foundation for customer acquisition is paramount before considering affiliate marketing. It's about adding to an already stable base, not relying on affiliates as the sole avenue for growth.Performance Partners prides itself on being a connector, bridging the gap between e-commerce brands and the right media buyers. They leverage their connections and expertise to ensure that their clients are ready for the market and positioned to make the most of it. Fred shared insights into the client journey and the value that Performance Partners adds by facilitating successful partnerships and ensuring their clients have access to top-tier media buyers.Key Points from the Episode:Introduction to Performance Partners and its role in affiliate marketingImportance of finding the right partners and audience for successful affiliate marketingChallenges faced by e-commerce brands in finding and working with affiliatesPersonalized approach and outbound solid strategy for attracting the right partnersBuilding authentic relationships with affiliates and content creatorsDifferent types of affiliates: influencers, content creators, and performance marketersElements for successful affiliate marketing: good creatives, well-structured funnel, and product-market fitCriteria for businesses to consider when determining readiness for affiliate marketingPerformance Partners as a connector and facilitator of successful partnershipsAbout Frederic Jean-Bart:Frederic Jean-Bart is a seasoned professional in the affiliate marketing sector, boasting over 15 years of experience. His expertise is constructing and overseeing profitable affiliate programs for Direct-to-Consumer (DTC) brands. Jean-Bart's skill set includes recruiting top direct-response affiliates skilled in various paid media channels like Email, Display, TikTok, Snapchat, Facebook, and Google. He is adept at increasing revenue while lowering acquisition costs and minimizing reliance on a limited number of channels. Much of his role involves structuring commission payouts to benefit brands and affiliates. Additionally, he excels in creating direct response content that drives immediate customer purchases and maintaining the integrity of brand, content, and messaging. Having worked in all aspects of affiliate marketing, Jean-Bart has also successfully recruited affiliates for major global DTC brands such as Goli, Onnit, and Snow Cosmetics. His primary goal is to optimize the return on affiliate marketing investments, educate clients on technical strategies, and achieve results that exceed...

Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches.In this episode, Jordan West and Chris George, CEO of SubSummit,  discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on business models, and the necessity of consistent effort in building sustainable success. Listen and learn in this episode!Key takeaways from this episode:The value of subscriptions for Direct-to-Consumer (DTC) brands, focusing on value, convenience, and access.Doubling down on what you're good at in business and overcoming the fear of other people's opinions.Understanding and doubling down on customer attention, being consistent and organized, and knowing customer lifetime value and acquisition costs are essential for business scaling.Diversifying product lines and offering integrated solutions to meet different customer needs and serve as a one-stop shop.Recommended App/Tool:Hubspot: https://www.hubspot.com/Recommended Audiobook/Podcast:Gary Vee: https://garyvaynerchuk.com/podcast/Simon Sinek: https://simonsinek.com/podcast/Jay Shetty: https://jayshetty.me/podcast/Seth Godin: https://www.akimbo.link/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growToday's Guest:Christopher George, CEO and Co-Founder of SubSummit, an accomplished operator who played a key role in building the largest event in the world for consumer subscriptions. His dedication and passion have made him an influential figure in the world of consumer subscriptions and e-commerce.Connect and learn more about Chris and SubSummit: Website: https://subsummit.com/LinkedIn: https://www.linkedin.com/in/chrisgcertified/If you're ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts. Get 50% off your first month when mention UpGrowth Commerce. Learn more at Motionapp.com Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Why it was selected for "CBNation Architects": In this episode, the guest speaker is Daniel Snow, the CEO and Founder of The Snow Agency. Key Points: The Snow Agency: This performance and social media marketing agency aims to disrupt the e-commerce landscape for Direct-to-Consumer (DTC) brands. About Daniel Snow: Daniel Snow is an expert in launching and scaling numerous viral eCommerce brands. Over 3.5 years, he's generated over $50M in revenue. Check out our CEO Hack Buzz Newsletter--our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!   Previous Episode: https://iamceo.co/2021/07/31/iam1083-ceo-disrupts-the-ecommerce-landscape-for-dtc-brands/

In this episode of the Marketing Mindset podcast, we dive deep into the world of Direct-to-Consumer (DTC) brands and their subscription models with Connor O'Neill, founder of Toolbox Brands. Join us as Connor shares his invaluable insights and expertise on how to master the subscription model for DTC success.Discover the power of subscription models in building customer loyalty and recurring revenue streams for your DTC brand. Connor delves into the strategies that have enabled him to thrive in the competitive eCommerce landscape, including innovative marketing approaches and customer-centric thinking.Whether you're an aspiring DTC entrepreneur or an established brand looking to enhance your subscription offerings, this episode is packed with actionable insights to help you unlock the full potential of the subscription model in the world of eCommerce.Connect with Connor on LinkedIn: https://www.linkedin.com/in/connor--oneill/Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

What's your legal team's brand? And by that, we mean, what does your team look like from the lens of the rest of the organization?Join Away's GC Lydia Cheuk as she shares insights on marketing Legal within the organization, authentically building your personal brand, shaping legal as the first hire at early-stage companies across different industries, and more.We'll also discuss Lydia's experience in supporting the business through hypergrowth, a pandemic, and then through the recovery period, as well as offering stability and support during transitions.Read detailed summary: https://www.spotdraft.com/podcast/episode-7Topics:Introduction: 0:00Making the jump from law firm to in-house life: 3:11Lydia's journey at an entertainment studio start-up called First Look: 7:03Hiring at the right time and building a strong team: 09:33Moving from Media to the Direct-to-Consumer (DTC) sector: 11:56Building relationships and trust with the executive team: 14:25Empowering your team and improving motivation and retention: 16:49Fostering a unified culture and goal within the legal team: 19:13Driving visibility into legal's impact and improving legal's brand: 20:34Building a brand for your team and for yourself: 24:19Lessons from Away's hypergrowth phase and pandemic challenges: 28:24Being on NYU Law's venture fund jury: 31:37Closing questions: 33:23Connect with us:Lydia Cheuk - https://www.linkedin.com/in/lydiacheuk/Tyler Finn - https://www.linkedin.com/in/tylerhfinnSpotDraft - https://www.linkedin.com/company/spotdraftSpotDraft is a leading CLM platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.

Cartoon of the weak is about bad marketing, alignment between CMO and CEO, social media wars, and Direct to Consumer (DTC) marketing. We end with Data-is-Oil and how crude data, like crude oil, must be refined and out to use before it has high value at smaller volume. [audio mp3="https://orionx.net/wp-content/uploads/2023/07/Mktg_Podcast_029_Mktg-Role_SM-Wars_DTC_Data_20230716.mp3"][/audio] The post Mktg_Podcast-29: Social Media Wars, Crude Data, D2C appeared first on OrionX.net.

Welcome to Inside Scoop, the podcast where we bring you exclusive insights. We have a special treat for you as we welcome two distinguished guests, Ben Cogan and Sean Emory. Ben Cogan, the founder of Agora, joins us to share his expertise in profitable direct-to-consumer companies. As a successful entrepreneur who has founded not one, but two companies, Ben has a wealth of knowledge to share on what it takes to build a sustainable business. Sean Emory, the founder of Avory & Co, also joins us to host the conversation and share his views on DTC. Together, Ben and Sean take us on a deep dive into the world of direct-to-consumer companies, sharing insights on the key success factors, challenges to overcome, and the future of the industry. Disclaimer Avory & Co. is a Registered Investment Adviser. This platform is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Avory & Co. and its representatives are properly licensed or exempt from licensure. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Avory & Co. unless a client service agreement is in place. Listeners and viewers are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance. “Likes” are not intended to be endorsements of our firm, our advisors or our services. Please be aware that while we monitor comments and “likes” left on this page, we do not endorse or necessarily share the same opinions expressed by site users. While we appreciate your comments and feedback, please be aware that any form of testimony from current or past clients about their experience with our firm is strictly forbidden under current securities laws. Please honor our request to limit your posts to industry-related educational information and comments. Third-party rankings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client's evaluation. Please reach out to Houston Hess our head of Compliance and Operations for any further details. Find more here https://www.avory.xyz/disclaimer-page

Join Andrew Morgans and Mina Elias, CEO and Founder of the Trivium Group, as they discuss bringing your Direct to Consumer (DTC) store onto Amazon. Hear these two Amazon experts dig into exactly what DTCs must remember and execute when launching on Amazon.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Trivium Group: https://triviumco.com   Learn more about Marknology: https://www.marknology.com  See omnystudio.com/listener for privacy information.

Nigel's agency works with the fastest-growing direct to consumer (DTC) brands in health and wellness in the $5 - $30 Million range using digital growth marketing.Nigel spent four years building three marketing agencies. Two of them grew from 0 to 7-figures in 1 year. He knows what it takes to put in place complex paid social campaigns at scale. Currently as the CEO of Alpha Inbound, he focuses on building his reputation in the DTC landscape using business development, partnerships, and sales. He has consulted 8-figure direct to consumer brands about growth marketing strategies to get them to the next level of revenue.He encourages you to always challenge the thinking of the people around you in your industry. Don't believe when you are told that a certain form of marketing is dead because by using the right language or tweaking your approach you could get engagement that you may have otherwise overlooked.This episode covers:Why you need to work in a niche How to build a digital marketing agency The importance of knowing the language that your consumers speakWhy you should use storytelling in your marketing The right way to do email marketing Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Nigel Thomas: https://www.linkedin.com/in/nigelthomas-ai/Get in touch: hello@street.agency

La crescita della vendita diretta è un fenomeno che sta attraversando il mondo del vino, seppure con diverse velocità su differenti mercati.Accelerato dalla pandemia, con le aziende vitivinicole che hanno iniziato a ricorrere all'online per mitigare gli effetti dei blocchi della distribuzione tradizionale, il Direct to Consumer (DTC) si sta consolidando negli Stati Uniti e sta prendendo il largo in Gran Bretagna mentre stenta a decollare in Italia.

Tonight, Drama, Dee, and Anand discuss Drake's latest album, Elon Musk's family matters, Economist's newest warning, auto shopper's record car payment, Binance's Bitcoin buy, ProShares' new ETF, Biden's Port of Los Angeles visit, Revlon's chapter 11, Unilever's DSC purchase, and Klarna's valuation cut. Timeline of What Was Discussed: DRAKE! (1:58)  The first takes from NFT NYC week. (11:11)  Is the ‘All-In Podcast' over?! (23:54)  “Bike-den.” (33:53)  It must be tough being Elon Musk's kid. (37:33)  The recession is here. (42:35)  Anand has diamond hands when it comes to Bitcoin. (46:02)  The rip is over! (55:08)  Revlon, RIP. (58:12)  The biggest winners in the Direct-to-Consumer (DTC) category. (1:02:34)  Why you are worth whatever someone is willing to pay for. (1:13:05)  Related Links/Products Mentioned  Drake's 'Honestly, Nevermind' First-Week Sales Projections Are In  Charlie Rose – Ray Dalio  Elon Musk's Son Files To Change Gender, Name To End Relationship With Father  Economist warns of 'inevitable recession' as consumer spending drops  Cost to finance a new car hits a record $656 per month — and auto shoppers could pay even more with latest Fed rate hike  Binance Buy Bitcoin Dip – 100k BTC on Recovery to $19k Level  ProShares is launching a short bitcoin ETF this week  'The rip-off is over': Biden urges shipping reform during Port of Los Angeles visit  Revlon files for bankruptcy as debt, supply challenges take a toll  Moiz Ali on Twitter  Klarna's potential valuation cut to $15B appears sufficiently steep  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat

Tonight, Drama, Dee, and Anand discuss Drake's latest album, Elon Musk's family matters, Economist's newest warning, auto shopper's record car payment, Binance's Bitcoin buy, ProShares' new ETF, Biden's Port of Los Angeles visit, Revlon's chapter 11, Unilever's DSC purchase, and Klarna's valuation cut. Timeline of What Was Discussed: DRAKE! (1:58)  The first takes from NFT NYC week. (11:11)  Is the ‘All-In Podcast' over?! (23:54)  “Bike-den.” (33:53)  It must be tough being Elon Musk's kid. (37:33)  The recession is here. (42:35)  Anand has diamond hands when it comes to Bitcoin. (46:02)  The rip is over! (55:08)  Revlon, RIP. (58:12)  The biggest winners in the Direct-to-Consumer (DTC) category. (1:02:34)  Why you are worth whatever someone is willing to pay for. (1:13:05)  Related Links/Products Mentioned  Drake's 'Honestly, Nevermind' First-Week Sales Projections Are In  Charlie Rose – Ray Dalio  Elon Musk's Son Files To Change Gender, Name To End Relationship With Father  Economist warns of 'inevitable recession' as consumer spending drops  Cost to finance a new car hits a record $656 per month — and auto shoppers could pay even more with latest Fed rate hike  Binance Buy Bitcoin Dip – 100k BTC on Recovery to $19k Level  ProShares is launching a short bitcoin ETF this week  'The rip-off is over': Biden urges shipping reform during Port of Los Angeles visit  Revlon files for bankruptcy as debt, supply challenges take a toll  Moiz Ali on Twitter  Klarna's potential valuation cut to $15B appears sufficiently steep  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat

We spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email... we all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or woocommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do we make this work in reality?  Well one thing is to make use of all the incredible hard work we've already done on product research, design, development and supplier sourcing. Supply chains are hard things to make work at the best of times - especially these days! But if you've already done that work, leveraging your existing catalogue onto your own Direct to Consumer (DTC) site turns out to be surprisingly doable. Listen to Robert, ecommerce veteran of over two decades, as he talks through how to make this work successfully.   What You'll Learn How to start with a business case and work backwards to an excel sheet to utilize your product Catalogue inventory Different methods when it comes to tracking your product inventory The advantages of having a DTC Platform when it comes to serving it as your order and stock management system

We spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email... we all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or woocommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do we make this work in reality?  Well one thing is to make use of all the incredible hard work we've already done on product research, design, development and supplier sourcing. Supply chains are hard things to make work at the best of times - especially these days! But if you've already done that work, leveraging your existing catalogue onto your own Direct to Consumer (DTC) site turns out to be surprisingly doable. Listen to Robert, ecommerce veteran of over two decades, as he talks through how to make this work successfully.   What You'll Learn How to start with a business case and work backwards to an excel sheet to utilize your product Catalogue inventory Different methods when it comes to tracking your product inventory The advantages of having a DTC Platform when it comes to serving it as your order and stock management system

We spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email... we all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or woocommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do we make this work in reality?  Well one thing is to make use of all the incredible hard work we've already done on product research, design, development and supplier sourcing. Supply chains are hard things to make work at the best of times - especially these days! But if you've already done that work, leveraging your existing catalogue onto your own Direct to Consumer (DTC) site turns out to be surprisingly doable. Listen to Robert, ecommerce veteran of over two decades, as he talks through how to make this work successfully.   What You'll Learn How to start with a business case and work backwards to an excel sheet to utilize your product Catalogue inventory Different methods when it comes to tracking your product inventory The advantages of having a DTC Platform when it comes to serving it as your order and stock management system

We spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email... we all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or woocommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do we make this work in reality?  Well one thing is to make use of all the incredible hard work we've already done on product research, design, development and supplier sourcing. Supply chains are hard things to make work at the best of times - especially these days! But if you've already done that work, leveraging your existing catalogue onto your own Direct to Consumer (DTC) site turns out to be surprisingly doable. Listen to Robert, ecommerce veteran of over two decades, as he talks through how to make this work successfully.   What You'll Learn How to start with a business case and work backwards to an excel sheet to utilize your product Catalogue inventory Different methods when it comes to tracking your product inventory The advantages of having a DTC Platform when it comes to serving it as your order and stock management system

Elisabeth (Elise) C. Terlato has worked in the wine industry for five years now, joining the family's company in October of 2018 as the Associate Marketing Manager. In this role, she was responsible for marketing and managing Terlato Wines International's Estate Division portfolio of brands, including Terlato Vineyards, M. Chapoutier, Mathilde Chapoutier, Domaine Terlato & Chapoutier, and Anselmi. Elise is the fourth generation to be involved in the family business, along with her sister, Jo, and brother, Tony. In 2020, Elise was promoted to Digital Marketing Manager, responsible for managing and growing the DTC business through e-commerce, social media, and various other digital platforms. In 2021, she spearheaded and managed two large-scale projects: the renovation and launch of Terlato.com and the Uncorked.com websites. In 2022, Elise advanced to Marketing Manager for Terlato's Direct-to-Consumer (DTC) side of the business. In this role, she is responsible for all direct marketing from family wineries, which includes increasing, creating, and analyzing promotions and programs to drive the Terlato Wine Group's (TWG) e-commerce business, assisting in all electronic and physical communications (including newsletters and websites), managing and executing content, driving business to websites, and managing all loyalty and club programming. Prior to joining Terlato, Elise worked at Foote, Cone & Belding (FCB) Global Chicago for three and a half years, where she progressed from an Assistant Account Executive to Account Executive. At FCB, she managed clients such as Choose Chicago, Bioverativ, and Johnson & Johnson. Additionally, she produced advertisements for high-profile brands such as Mazzoni and Adelphi scotch whisky, which were published in national beverage publications including Wine Spectator, Wine & Spirits, and The Tasting Panel. Elise also has experience working at Modern Luxury Publications in their marketing department. During her internships at the Il Poggione and GAJA wineries in the Tuscan and Piedmont regions of Italy, Elise studied the retail and production sides of the wine industry. She holds a bachelor's degree from Florida's University of Miami and is continuing her wine education with a WSET II (Wine & Spirits Education Trust) certificate and diploma in Wine Management and Gastronomy from Le Cordon Bleu in London. In this episode… For more than 50 years, Terlato Wines International has been influential in the wine and spirits industry. They introduced Pinot Grigio to America, revolutionized different varietals, and became a well-loved legacy brand. But they've never stopped looking for the next best thing for consumers across the globe, which is why they've grown year after year.  According to Elise Terlato, much of the brand's success comes from the ability to adapt, utilize cutting-edge technologies, and meet the consumer where they are. The digital world will only continue to expand, so it's crucial that wineries — including legacy brands — learn how to navigate this space and build their online presence. So if you're a brand that wants to embrace digital and reach a wider audience, what does Elise recommend?  In this episode of VINTed, Scout Driscoll is in conversation with Elise Terlato, DTC Marketing Manager at Terlato Wines International, to talk about legacy brands, marketing to the modern consumer, and getting involved in the digital world. Elise shares how Terlato is elevating and partnering with other brands, their strategies for connecting with younger consumers, and their mission to promote sustainability through their wineries and vineyards. 

Monique Fayad, CEO & Marla Dubinsky, Co- founder of Trellus Health #TRLS & Director, Icahn School Of Medicine, Mount Sinai, New York discuss the major milestones achieved in 2021 including their AIM IPO, raising $40.4m, launching TrellusElevateTM platform & their strategy for 2022. Financial Highlights · Successful admission to AIM with fundraising of gross proceeds of c. $40.4m (£28.5m) · Approximately $4.3m capital investment in technology platform development to date · Net cash of $32.0m (31 December 2020: $3.7m) - above market expectations, reflecting effective cash management ·  Adjusted EBITDA* loss of $5.7m, in line with expectations (FY 2020: $0.8m loss) * Earnings before interest, tax, depreciation and amortisation adjusted for exceptional items Key Accomplishments · TrellusElevateTM platform launched, along with companion App · Established organization, operations and licensed clinical team - licensed in NY, NJ and CT and credentialed in Mount Sinai Clinical Integrated Network · First Business-to-Business ("B2B") demonstration contract with Mount Sinai Health System · Managed Services Organization agreement with Connected Health Medicine PC, a Professional Corporation that provides multidisciplinary patient care services via telehealth · Evaluated condition expansion opportunities beyond IBD with targeted expansion to address IBS - 30m US patients / $61bn annual healthcare spend Post-period end · Launch of Direct-to-Consumer ("DTC") offering · Evolution to a new service delivery model utilizing an integrated resilience team, to address certain regulatory challenges, costs and delays associated with establishing licensed clinical care management operations. This new delivery model will support the broader, more efficient and profitable scaling of both DTC and BTB value propositions across all 50 US states and will enable Trellus Health to move more rapidly into other chronic conditions.

Covid puts digital transformation and Direct to Consumer (DTC) e-commerce in the spotlight. The CEO of Shopify's largest partner explains the near and long term effects of this paradigm shift for your brand.

Today we're discussing Apple turning iPhones into payment terminals, Tesla beating earnings and revenue but sinking after a supply chain warning, Glossier's layoffs, Bill Ackman's acquisition of 3.1 million Netflix shares, Powell's press conference, the GDP growing 6.9%, Elon Musk prioritizing robots over new car models, Spotify removing Neil Young's music in response to the Joe Rogan ultimatum, Kim Kardashian's Skim underwear brand hitting a $3.2 billion valuation, Athletic Green's $1.2 billion valuation, Winners, Losers, Content Recommendations, and more. Powell Isn't P – Group Chat News 1.27.22 Robinhood is robbing the hood! [1:11] Apple is a monster! [5:25] Why did Tesla get creamed? [7:30] How Joe Rogan is the most important media platform we have. [9:01] Neil Young took a stand and it didn't go so well. [13:05] The difficult climate of Direct to Consumer (DTC) brands. [21:23] Bill Ackman has made another BIG play! [31:38] Jerome, get in line. [37:50] Kanye being Kanye. [42:29] Athletic Greens, Group Chat is waiting for their check. [49:56] Winners, Losers, and Content Recommendations. [51:59] Related Links/Products Mentioned Growth slows again for Robinhood; stock falls after earnings Apple to Rival Square by turning iPhones into Payment Terminals Tesla beats on earnings and revenue, says supply chain issues were 'main limiting factor' Tesla sinks after supply chain warning, hitting other EV makers Elon Musk says its more important for Tesla to make a robot than new car models this year GDP grew at a 6.9% pace close out 2021, stronger than expected despite omicron spread Shopify will remove Neil Young's music after his Joe Rogan ultimatum: Singer said 'it's either him or me after objecting to share platform with podcaster and his false information about vaccines Glossier Announces 'Difficult but Necessary' Layoffs Bill Ackman's hedge fund acquires over 3.1 Million Netflix shares Full recap of the Fed rate decision and the Powell remarks that knocked the stock market Kim Kardashian's skim underwear brand doubles valuation to 3.2 billion Athletic Green Valued at 1.2B after bagging 115M to expand nutrition drink footprint Khloé Kardashian Seems to Have Responded to That Clip of Tristan Thompson & Another Woman Watch Abbott Elementary TV Show - ABC.com Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content

Today we're discussing Apple turning iPhones into payment terminals, Tesla beating earnings and revenue but sinking after a supply chain warning, Glossier's layoffs, Bill Ackman's acquisition of 3.1 million Netflix shares, Powell's press conference, the GDP growing 6.9%, Elon Musk prioritizing robots over new car models, Spotify removing Neil Young's music in response to the Joe Rogan ultimatum, Kim Kardashian's Skim underwear brand hitting a $3.2 billion valuation, Athletic Green's $1.2 billion valuation, Winners, Losers, Content Recommendations, and more. Powell Isn't P – Group Chat News 1.27.22 Robinhood is robbing the hood! [1:11] Apple is a monster! [5:25] Why did Tesla get creamed? [7:30] How Joe Rogan is the most important media platform we have. [9:01] Neil Young took a stand and it didn't go so well. [13:05] The difficult climate of Direct to Consumer (DTC) brands. [21:23] Bill Ackman has made another BIG play! [31:38] Jerome, get in line. [37:50] Kanye being Kanye. [42:29] Athletic Greens, Group Chat is waiting for their check. [49:56] Winners, Losers, and Content Recommendations. [51:59] Related Links/Products Mentioned Growth slows again for Robinhood; stock falls after earnings Apple to Rival Square by turning iPhones into Payment Terminals Tesla beats on earnings and revenue, says supply chain issues were 'main limiting factor' Tesla sinks after supply chain warning, hitting other EV makers Elon Musk says its more important for Tesla to make a robot than new car models this year GDP grew at a 6.9% pace close out 2021, stronger than expected despite omicron spread Shopify will remove Neil Young's music after his Joe Rogan ultimatum: Singer said 'it's either him or me after objecting to share platform with podcaster and his false information about vaccines Glossier Announces 'Difficult but Necessary' Layoffs Bill Ackman's hedge fund acquires over 3.1 Million Netflix shares Full recap of the Fed rate decision and the Powell remarks that knocked the stock market Kim Kardashian's skim underwear brand doubles valuation to 3.2 billion Athletic Green Valued at 1.2B after bagging 115M to expand nutrition drink footprint Khloé Kardashian Seems to Have Responded to That Clip of Tristan Thompson & Another Woman Watch Abbott Elementary TV Show - ABC.com Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content

If the  lockdown  hit retail everywhere in the world in 2020 and 2021 is big news, there is another interesting trend happening more quietly in ecommerce. TO put it simply: despite the massive growth in Amazon sales - or possibly because of it - ecommerce sellers now have more to lose than ever before from Amazon account suspensions. And they are getting ever more frustrated with the lack of customer data from Amazon.  The natural next step is to set up your own Shopify or Direct to Consumer (DTC) site. But what if there are other options that could move as many units - or possibly many more - and bring big profits? Step forward the B2B business to business model of selling your products to retailers, most of whom will have a physical store or network of physical retail locations. While not common and not as easy to start as the classic Shopify move, this has many upsides for someone with good product development abilities and or a great product.  Today's guest, Paul Brooks, explores with Michael what the upsides are of this approach; and how to start approaching retailers successfully.   You'll Learn: If Brick and Mortar have a future and what it will look like Why we still need B&M and not just online stores How to sell B&M to retailers The attractive qualities of B&M Comparing online and offline buyer experience How to drive a person to discover that product Physical Retailer vs Product Developer How social media drives traffic How to sell experience in a physical store

If the  lockdown  hit retail everywhere in the world in 2020 and 2021 is big news, there is another interesting trend happening more quietly in ecommerce. TO put it simply: despite the massive growth in Amazon sales - or possibly because of it - ecommerce sellers now have more to lose than ever before from Amazon account suspensions. And they are getting ever more frustrated with the lack of customer data from Amazon.  The natural next step is to set up your own Shopify or Direct to Consumer (DTC) site. But what if there are other options that could move as many units - or possibly many more - and bring big profits? Step forward the B2B business to business model of selling your products to retailers, most of whom will have a physical store or network of physical retail locations. While not common and not as easy to start as the classic Shopify move, this has many upsides for someone with good product development abilities and or a great product.  Today's guest, Paul Brooks, explores with Michael what the upsides are of this approach; and how to start approaching retailers successfully.   You'll Learn: If Brick and Mortar have a future and what it will look like Why we still need B&M and not just online stores How to sell B&M to retailers The attractive qualities of B&M Comparing online and offline buyer experience How to drive a person to discover that product Physical Retailer vs Product Developer How social media drives traffic How to sell experience in a physical store

The last few years have seen channels and consumer engagement touchpoints mushroom. At the same time, digital and physical environments are converging. Today's environment is all about channels that are simultaneously fragmented and coming together: convergent commerce. We are delighted to welcome Alison Chaltas, Ipsos' global lead of Omnichannel, and co-author of recently published thought leadership paper, ‘Beyond omnichannel retail to convergent commerce'. In our podcast, Alison ensures we are all clear on what convergent commerce means, and then explores some of the emerging channels where convergent commerce is evident, their impacts on consumer/customer journeys, touchpoints, and what this means for brands, including those operating in the Direct to Consumer (DtC) space. We get channel geeky … phases likes de-averaging, bifurcation and replication of sensorial experiences may pass our lips … but there's something for everyone here; these changes are impacting us all. To hear more from Alison, sign up for our Ipsos KEYS webinar on 18th November: [WEBINAR] KEYS: Convergent Commerce | Ipsos. Alison's paper is here, as is the Ipsos Omnichannel resource website. Check out the new Channel Performance Management paper we mention, which features several sector-based case studies, and sets out to support those charged with measuring and managing the performance of the channels in their organisation – physical, contact centre, and digital – to drive brand growth. Head to this link to find out more about the ECCCSAs | European Contact Centre & Customer Service Awards. Ipsos' latest CX, Channel Performance and Omnichannel specific thinking may be found via these links.

Join us as our Head Ninja Tim breaks down what makes direct to consumer (DTC) companies unique and how these brands market themselves online.  We're also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements: Positioning Presence Process People Progression Get the show notes @ https://exposureninja.com/podcast/204/  Get a FREE review of your website https://exposureninja.com/review/

This episode postulates growth opportunities for brands in a crisis. Craig offers his views, some provocative, for our clients and the DDB Group Philippines to ponder. He puts to us some learnings from Direct to Consumer (DTC) businesses, who are of course thriving at this time, whilst legacy brands are floundering. In Craig's view, we should refrain from considering DTC as a channel, rather think about it more as a business strategy.

Kaum eine Branche hat so stark vom ersten Covid-19 Lockdown im Jahr 2020 profitiert wie die Home & Living Branche. Die größte Herausforderung für viele Unternehmen in dieser Branche bestand jedoch darin, ihre Produkte verfügbar zu halten und auch auf die geänderten Bestellwege der Konsumenten einzugehen. Direct-to-Consumer (DTC) war der wichtige Begriff - also als Marke direkt an Konsumenten zu verkaufen. Ein oft ungewohnter Weg für viele produzierenden Unternehmen, aber auf jeden Fall die klar erfolgreichste Strategie im E-Commerce für die kommenden Jahre. Aus diesem Grund habe ich mit Michael Ornig, Head of Marketing & E-Commerce darüber gesprochen, wie das Unternehmen Doppler diese Zeit erlebt hat und wie man positiv aus den gestellten Herausforderungen hervorgehen konnte. Unser Amazing E-Commerce Co-Host: Adobe Die Podcastfolge wird unterstützt von Adobe - Magento Commerce, einer flexiblen, skalierbaren Commerce-Lösung mit integrierten Tools zur Verwaltung, Messung und Optimierung sämtlicher Aspekte von Commerce-Erlebnissen. Best Practices und Use Cases, wie Magento physische und digitale Erlebnisse nahtlos integriert, findet ihr zum kostenlosen Download in der Ressourcenbibliothek von magento.com/de ( http://magento.com/de ). Der Amazing E-Commerce Podcast - E-Commerce Know-how zum Hören. Jeder Onlinehändler hat irgendwann einmal sein erstes Paket verschickt. Im Amazing E-Commerce Podcast sprechen Entscheider offen über ihre Erlebnisse und Erfahrungen der letzten Jahre. Daraus lassen sich viele Erfahrungen oder sogar Tipps und Tricks für Onlinehändler ableiten, um einfach erfolgreich E-Commerce zu betreiben. "In meinem Podcast möchte ich interessante Personen aus der Digital Branche zu Wort kommen lassen und über ihre Erfahrungen sprechen. Es geht darum, über innovative Ansätze zu sprechen, Fehler offen zu legen und über daraus resultierende Learnings zu sprechen." Stephan Grad ist Gründer und Eigentümer von A-COMMERCE ( https://www.a-commerce.at ). Er ist seit mehr als 10 Jahren in der E-Commerce Branche tätig und begleitet viele Marken und mittelständische Unternehmen auf ihrem Weg zu einer erfolgreichen E-Commerce Strategie. A-COMMERCE Website https://www.a-commerce.at Instagram https://www.instagram.com/acommerceat/?hl=de LinkedIn https://www.linkedin.com/company/a-commerce A-COMMERCE Day https://www.a-commerce.at/day

Direct to Consumer (DTC), also der Verkauf vom Markenanbieter ohne Zwischenhändler direkt an den Endverbraucher, hat sich zu einem der wichtigsten Trends im digitalen Handel entwickelt. Neben Direktvertriebs-Urgesteinen wie Vorwerk machten Marken wie Hello Fresh, MyMuesli und Emma von sich reden. Die chinesische DTC Brand Anker macht auf Amazon Millionenumsätze mit Consumer Electronics und ist seit 2020 börsennotiert. All dieser Beispiele zeigen das Potenzial dieses Vertriebsmodells. Sie zeigen aber auch, dass DTC mehr ist als nur ein eigener Online Shop. Oliver Lucas, Geschäftsführender Gesellschafter der E-Commerce-Beratungsagentur ecom consulting in München, ist DTC inzwischen eins der wichtigsten Themen in der täglichen Beratungspraxis. Er sagt: "DTC steht für ein völlig anderes Verständnis von Kundenbeziehung." Denn ohne den zwischengeschalteten Handel muss der Markenanbieter die Kommunikation mit dem Verbraucher selbst übernehmen, von der Kundenberatung über die Distribution bis zur Abwicklung von Reklamationen und Reparaturen. Auf der Habenseite stehen wertvolle Einblicke in das Kundenverhalten, seine Ansprüche, und Wünsche. Und letztlich geht es auch um Loyalität. Ein Kunde, der bislang all sein Werkzeug bei einem bestimmten Händler bezog, kauft es in Zukunft vielleicht exklusiv bei einer bestimmten Marke. Welche Prozesse Marken und Händler bei einer Direct-To-Consumer-Strategie unbedingt im Blick behalten müssen, darüber sprechen wir mit Oliver Lucas in dieser Episode von INTERNET WORLD Touch Point.

My guest for Ep134 of The Startup Playbook Podcast was the Co-founder & Co-CEO of Open and Huddle Insurance, Jason Wilby. In 2016, Jason and his Co-founder, Jonathan Buck, launched Huddle, Open's Direct-to-Consumer (DTC) brand which is now Australia's most popular tech-driven Insurance company. The tech developed through Huddle is now the foundation for Open's B2B solution, an AI powered platform that makes financial services open, less costly and more reliable for consumers. To date, Open has raised $24M including a $3.1M Series A extension round led by AirTree. We covered a range of topics in this interview including: Balancing and managing risk when growing startupsHow to find and assess the right partners and investors for your businessBuilding and implementing company culture based on shared valuesOpen's journey to raising $24M in funding& much more! Full interview below! Show notes: Jonathan Buck (Co-founder @ Open)Auxilio VenturesLouisa Mackay (Director @ Auxilio Ventures)Hollard InsuranceOpen BankingJames Cameron (Partner @ AirTree Ventures)AirTreeLachlan Brown (Growth & Comms @ Open & Huddle)Huddle InsuranceJason Wilby (Twitter)Jason Wilby (LinkedIn) Special Thanks: Special thanks to James Cameron, Louisa Mackay and Jonathan Buck for their help with research for this interview ? . Feedback/connect/say hello: Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don't have iTunes? The podcast is also available on Spotify, Soundcloud & Stitcher Audio Player. https://youtu.be/MiEj4bN3Doo The post Ep134 – Jason Wilby (Co-founder & Co-CEO – Open) on risk, purpose and shared values appeared first on Startup Playbook.

Hilary Normanha was first featured on episode #121 of this podcast. Since then, she has taken on the role of Localization Program Manager at ASICS Digital, which is a leading creator of mobile running apps. Originally founded as Runkeeper in 2008, it was one of the first apps available when the app store launched that year. It now has over 50 million users across 180 countries, and is available in 12 different languages. It was acquired by ASICS in 2016 as part of the group's plan to drive global expansion and improve the Direct-to-Consumer (DTC) experience. With a background in psychology, Hilary began her career over a decade ago as a professional translator and language instructor. In 2015, she became the International Program Manager at DTM Distributors, an international supply chain company in food distribution. A couple of years later, she joined a small tech company called Eezy as Product Localization Manager, and built the company's localization program from the ground up. In 2019, Hilary joined ASICS Digital, where she now manages the localization program for the company's fitness apps. These include Runkeeper, a running and tracking app; ASICS Studio, a workout app; and Race Roster, a recently-acquired online registration platform for race organizers. Hilary works closely with a variety of teams within ASICS to ensure a fully localized product lifecycle for all of ASICS fitness apps. Catch Hilary's valuable insights, as she talks about why a global retail brand like ASICS got into the business of developing and supporting fitness apps, and how ASICS Digital makes those apps relevant and engaging for millions of users around the world.   Links: ASICS Digital website ASICS Digital on LinkedIn ASICS Digital on Instagram Hilary on LinkedIn   This episode was sponsored by the Think Global Awards, powered by Vistatec.

On this episode of the Reboot Chronicles, I invited the head of Direct-to-Consumer (DTC) at The Clorox Company, Jackson Jeyanayagam to discuss consumer shifts and the future of consumer packaged goods (CPG). For over 100 years, this $7 billion dollar giant, with over 9,000 employees in over 200 markets, has been developing and acquiring market leading products that consumers rely on worldwide. With a wide assortment of cleaning oriented brands, Clorox has experienced a massive increase in demand in response to the coronavirus. According to CNBC, Clorox reported their third fiscal quarter being a net income of $241 million with $1.89 earnings per share has increased from year prior of $187 million. See Opportunity, Take It No longer just considered the company your mom buys bleach from, Clorox has worked to revamp their image with new brands tapping into the DTC space. CPG companies have pursued DTC brands to fill market whitespaces, steal share and appeal to more consumers. Clorox acquired Burt's Bees and Nutranext, and has been expanding their consumer facing brands, a move which also helped them segway into future investments. Jackson is continuing this growth by investing in future products, projects and companies, leveraging data tracking, creating customer brands relationships and loyalty experiences, getting new consumer insights, and creating more personalization experiences. Dancing with Startups? Build-Buy-Borrow As serial CEO, I have scaled companies unnaturally faster than the competition by addressing growth and innovation through a Build-Buy-Borrow lens that favors the speed and robustness of co-creation of new products, services, channels and ventures. Nowadays, it is becoming increasingly popular for larger companies, like Clorox, to simply acquire DTC companies to expand, and often that is still the smart move. Clorox on the other hand, as Jackson shares, is taking more of a hybrid approach ,not starting from scratch, but instead of investing in, white labeling, partnering or acquiring—and then assembling the right people to take over and finding what works at scale. Opportunity Lies Ahead for Entrepreneurs and Startups Although there will continue to be bumps in the road triggered by the pandemic, there are new opportunities for entrepreneurs and startups to blossom. With ecommerce and Shopify type platforms, there is a lot of whitespace out there to create new ventures and growth partnerships. Jackson's experience has taught him the importance of treating your people well, not as a dollar sign—but as humans, while encouraging, supporting and motivating them. With motivated people and a solid path toward profitability you can be unstoppable. --- Send in a voice message: https://anchor.fm/rebootchronicles/message

My guest for Ep123 of The Startup Playbook Podcast was the Founder of Eucalyptus, Tim Doyle. Tim is one of the most renowned marketers in Australia. He was previously the Head of Marketing for Direct to Consumer (DTC) mattress brand, Koala, taking the business from $500,000 in revenue a month to a business turning over $100M a year. He is now the Founder of Eucalyptus, a brand engine that builds and runs digital consumer companies. They currently have two products currently in market, Pilot and Kin which are brands that focus on mens  health and women's fertility respectively. During this interview, Tim also announced that Eucalyptus is a few short weeks away from launching their 3rd product, a skin care brand called software.skin. To date, Eucalyptus has raised over $8M in funding from the likes of Blackbird Ventures and W23, Woolworths Corporate Venture Capital arm. We covered a wide variety of topics in this interview including: Insights and lessons from running digital campaigns for the Labor party in the 2016 electionHow to build high performing growth teamsBuilding traction and finding your first few customers on a budgetHow to find white space opportunities and channels for growthFundraising process for DTC and other “off trend” startups& much more Full interview below! Show notes: Koala MattressEucalyptusPilotKin FertilitySoftware.skin (watch this space!)Dany Milham (Co-founder @ Koala)Steve SmithVinomofoJustin Dry (Co-founder & CEO of Vinomofo) on Startup Playbook Ep003Shoes of PreyJodie Fox (Co-founder of Shoes of Prey) on Startup Playbook Ep018Customer Acquisition Cost (CAC)Cost Per Mille (CPM)Blackbird VenturesSam Wong (Partner @ Blackbird)Nick Crocker (General Partner @ Blackbird)Niki Scevak (Co-founder & Partner @ Blackbird)Charlie Gearside (Founder @ Eucalyptus)UnileverProctor & GambleLMVHMike HalliganScratchPetCirclechewy.comShoe Dog, by Phil Knight (book)Casper MattressNura headphonesTimeChi (crowdfunding campaign)Sean Greenhalgh (Co-founder & CEO - TimeChi)DeliciouKjetil Hansen (Founder & CEO - Deliciou)Fast.coDomm Holland (Co-founder & CEO - Fast) Next interview: Join our next live podcast interview with Tim Fung, the Co-Founder & CEO of AirtaskerDate: 11th August 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep124Airtasker Feedback/connect/say hello: Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don't have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://youtu.be/ad9yPrQu-0o The post Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data appeared first on Startup Playbook.

James is joined by another Direct to Consumer (DTC) brand on the latest episode of the IAB UK Connected Podcast. Steph Douglas is the founder of Don't Buy Her Flowers a 'thoughtful gifting company'. She shares how lockdown has affected her business and how a small initiative to show love for key workers had a huge impact. Find out more about Steph and her business in this film, part of our Born Online study into DTC brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.