The Marketing Chat Podcast

Being a podcast guest is a powerful way to boost your position as a thought leader in your field, reach a wider audience, get more clients. It also helps boost the SEO of your website and is a great way to develop collaborations, referrals, and friendships.“And all of this happens without doing any selling on the show. It happens through having a conversation during the episode, sharing valuable information with the audience, and being yourself.”In the final episode of the Marketing Chat Podcast, I'm doing a solo episode on why you should be a podcast guest.In this episode, you'll learn:Why podcast guesting is a such a powerful marketing tool for your businessHow to pick out podcasts to be onHow to approach shows to be on (super important!)How to be an awesome guestWhat to do after the interviewIf you want training on being a stand-out podcast guest, I highly recommend getting in touch with Jason Cercone.Jason's episode on Podcast LaunchpadEpisodes mentioned:Brand Love: What It Is and How to Use It with Dr. Aaron AhuviaHow to Find Your Brand Personality with Kelly WittmanExpert Tips to Make Awesome Online Presentations with Brenden KumarasamyMake More Sales with Authentic Convos in DMs with Tracy Beavers—Want help starting your own podcast? Go here Check out Podcast Launchpad with Angela Kelly SmithConnect with Kelly on InstagramMusic by Gvidon

“How do I get my website to rank on page 1 of Google?” That's the dream, isn't it?! My guest today, Stephanie Long, has some tips to help make it happen—organically and legitimately.“If you're a newer website, you're gonna have a lower domain [authority] cuz you're just getting started to build all your links. So don't get discouraged.” —Stephanie LongYou'll encounter some SEO “experts” who claim they can get to the top of page 1 in a matter of weeks. Please beware of these claims. They requires either paid strategies or black hat methods that will get your site demoted by Google.In this episode, you'll learn:What SEO really is and how the Google algorithm worksTop mistakes people are making in SEOHow to find the best keywords to useFree tools to help you boost your SEOBonus tip: Stephanie and I both scroll several pages deep into Google to look for sites to click on. The vast majority of people don't do this. Wanna help other sites boost their rank—and find some awesome content that's not on page 1? Scroll down to pages 4, 5, 6 and start clicking there. Maybe someone will do it for you, too! Connect with StephanieStephanie Marie Marketinghttps://stephaniemariemarketing.comSMMSEOAgency on Instagramhttps://www.instagram.com/smmseoagency/Mentioned in this episode:The Podcast Launch Playbook-- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

I adore public speaking. But even I still get nervous. Most people have anxiety around speaking—even if they've been doing it a long time. And, for introverts, it's even worse.Networking, speaking on stage, giving a presentation, or appearing as a guest on a podcast are skills that can be learned. And entrepreneurs have to do these activities to grow our business. My guest today, Prof. Ryan J. Warriner, shares his years of experience in coaching and training high-level executives to be great speakers.In this episode, you'll learn:The most common mistake people make in communicationWhy speaking anxiety is so prevalent Why it's crucial to understand your audience's needs and desiresCommon attributes that great speakers share3 simple tips for overcoming speaking anxietyRyan J Warriner is a Professor of Communication at McMaster University, Executive Trainer & Coach, Professional Speaker, as well as author of the innovative book, “The Effective Presenter: The Winning Formula for Business Communication.” Additionally, he is the host of the Professionally Speaking Podcast, and a recurring author for both “Thrive Global” and “HR Magazine.” Connect with RyanProfessional Presentation Services website@theeffectivepresenter on Instagram“The Effective Presenter” book on AmazonProfessionally Speaking Podcast—Want help starting your own podcast? Go here Check out Podcast Launchpad with Angela Kelly SmithConnect with Kelly on InstagramMusic by Gvidon

Recognizing business pitfalls is often more difficult than you think. What you feel is hampering your business may not be the real issue holding you back from radical success. My guest, Gail Doby, is here to help you identify your true roadblocks and learn how to alleviate them once and for all.“We choose to be stuck. So, either we get results or we have excuses.” -Gail DobyIn this episode, you'll learn:How roadblocks can be positive turning points and opportunities What brick wall syndrome is and how to avoid itHow powerful it is to use your literal voice to share your message3 things that will compel your business to incredible success3 top tips for a successful podcastGail Doby is the author of “Business Breakthrough: Your Creative Value Blueprint to Get Paid What You're Worth.” She has 20 years' experience running her own design firm (plus degrees in Finance, Banking, and Interior Design). Gail is obsessed with sharing innovative ways to overcome roadblocks, challenges, and detours that creative entrepreneurs face. Connect with Gail: https://thepearlcollective.com Gail's Book: Business Breakthrough: Your Creative Value Blueprint to Get Paid What You're Worth—Want help starting your own podcast? Go here Check out Podcast Launchpad with Angela Kelly SmithConnect with Kelly on InstagramMusic by Gvidon

It is possible to make sales through social media, and my guest Tracy Beavers is here to show us how to do it. Tracy shares her tips for making sales through authentic conversations in DMs—without being spammy or sales-y.“If you're going to have a business, if you're going to find your ideal clients, you've gotta go out and find 'em…. Most of the time people will like and comment and heart, and then that's all they do, and so we have to move the conversation forward.” —Tracy BeaversAs a business and sales coach, Tracy helps small business owners untangle the parts of their businesses that are no longer working and gets them back on track. She is a public speaker and a published author, has been featured on top business podcasts, and is a regular contributor on one of her hometown's premier tv shows. She is the creator of her 6-week signature course “Be A Confident Entrepreneur”—designed to MOVE your income needle. In this episode, you'll learn:The benefits of starting conversations in DMsHow handle rejection in DMsHow to find the right people to reach out to in DMsThe biggest mistakes people make when reaching out by DMTracy's top tips for reaching out to people in DMs that can lead to salesHow to make DMs easier if you're an introvertConnect with Tracy:Facebook group: https://www.facebook.com/groups/beaconfidententrepreneur/Website: https://tracybeavers.com Instagram:https://www.instagram.com/tracybeaverscoaching/Facebook:https://www.facebook.com/tracy.l.beaversLet's connect!Connect with me on Instagram: https://instagram.com/angela.kelly.smith

Giving an awesome presentation online can be so tough because we're not getting the feedback or the energy we get from an in-person audience. It's easy to make lots of mistakes that can turn off our viewers. Fortunately, communication expert Brenden Kumarasamy has simple, actionable tips that can help you become an excellent communicator online.“If you communicate 20% better than your competition, you will stand out a hundred percent of the time.”Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives and entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.In this episode, you'll learn:The key differences between in-person and online presentationThe top mistakes people make when presenting onlineBrenden's top 3 tips for improving your communication skillsConnect with Brendenhttps://rockstarcommunicator.com https://www.youtube.com/c/MasterTalkshttps://www.mastertalk.caConnect with Kellyhttps://angelakellysmith.comhttps://instagram.com/angela.kelly.smith

Get the most out of your social media strategy with Hannah Acosta, the social media expert and leader of the Ugly Mug Marketing department, who has grown her department by over 340%!“Social media is our opportunity as small business owners and entrepreneurs to actually engage with our prospective customers and our current customers. It's an opportunity to actually have a back-and-forth conversation.”In this episode, you'll learn:1. What are the benefits of being on social media and why is it essential to have a social media strategy?2. What are the biggest mistakes people make on social media and how can entrepreneurs leverage their presence to generate leads and achieve results?3. What are the best methods for engaging with customers on social media and how can entrepreneurs use the latest Instagram tools to optimize their content?With experience launching over 40 social media campaigns, Hannah is an expert in helping small business owners and entrepreneurs use social media to scale their businesses, generate leads, and achieve results.In my interview with Hannah, she discusses the importance of having a social media strategy and the top mistakes people make on social media. One of the biggest mistakes is not engaging with other people's accounts, which is essential for brand loyalty and to gain followers. Other mistakes include trying to be on too many platforms and not targeting the right customer avatar. Hannah's advice is to pick a few platforms where your target audience is, and be methodical in engaging with them. With the latest Instagram templates, it is easy to create professional looking content with just an iPhone, and taking shortcuts to save time can help small business owners who are wearing multiple hats.You can find Hannah at Ugly Mug Marketinghttps://www.uglymugmarketing.com/https://www.instagram.com/uglymugmarketing/Mentioned in this episode:The Podcast Launch Playbook-- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

You know that becoming a great speaker takes practice. But today's guest, Sally Zimney, shares some unique tips that will help you start to master your speaking game right away. Sally shares her Moment-Meaning-Move method. She also discusses how to find your signature story.In this episode, you will learn:1. Why speaking is so important for entrepreneurs to promote their businesses2. How to develop a signature story3. How to get over nerves and feel more powerful when speakingIn the intro, I give an example of one of my own “moments” within my entrepreneurial signature story. And I give some in-the-moment tips for being a better speaker.Download Sally's free resource at https://bemoved.com/ssfListen to Sally's This Moved Me podcast https://bemoved.com/podcast/Link to episode on website

Entrepreneurs often jump into business for themselves without really knowing what to expect. There are myths we may buy into, such as the myth of the overnight success.Today's guest, Elizabeth Presher, is the daughter of two entrepreneurs and owns her own agency. In this episode, she shares facts and dispels myths about entrepreneurship, including:1. The myth that successful entrepreneurs are only successful because they're talented, when in reality, grit and determination are often what sets them apart.2. The myth that starting a business is easy, when in reality, it takes a lot of hard work and dedication.3. The myth that overnight success is possible, when in reality, it takes a lot of time, effort, and perseverance to build a successful business.Elizabeth and I also chat about how to burnout, money, and systems. Some key takeaways: Be patient, focus on your zone of genius, and be intentional.Find Elizabeth at https://www.hitedigital.comLink to episode on website—Want help starting your own podcast? Go here Contact Kelly at hello@angelakellysmith.comMusic by GvidonMentioned in this episode:1-on-1 Podcast CoachingWant customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply.Podcast coaching

How much does our online presence affect our business? And how much control do we have over our online reputation? Those are some questions that I discuss with my guest, Bant Breen, of Qnary.In this episode, we chat about:The power of video, LinkedIn, and TwitterHow much things changed for online businesses during the pandemicSome steps for taking some control over your online presence and online reputationFind Bant at qnary.comBant on LinkedIn https://www.linkedin.com/in/bantbreen/Link to episode on website—Want help starting your own podcast? Go here Contact Kelly at hello@angelakellysmith.comMusic by GvidonMentioned in this episode:1-on-1 Podcast CoachingWant customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply.Podcast coaching

Women make mistakes when it comes to investing. Find out what they are! In this episode you will learn: 1. The difference between day-trading and long-term investing. 2. The importance of having a financial advisor who is a good fit for you. 3. The importance of saving for retirement, even if you're not sure when you'll retire. "I think that it's like any profession that you have; you have good advisors and bad advisers. You have good doctors and you have bad doctors. And one of the main things is finding that person that you trust." Lisa Krall is the founder of Park Avenue Wealth Management. She has 19 years of experience guiding clients and their financial well being. She assists them in financial planning based on their phase of life so they can get the most from their investments. — Connect with Lisa: https://www.parkavewealth.com/ (https://www.parkavewealth.com/)  https://www.linkedin.com/in/wealthadvisorlisakrall/ (https://www.linkedin.com/in/wealthadvisorlisakrall/) — Highlights: [00:01:00] - Lisa Krall is the founder of Park Avenue Wealth Management. Lisa has 19 years of experience guiding clients and their financial well being. Lisa is also the recipient of the 2021 Westmoreland County Athena Award. [00:01:53] - A lot of women are afraid to get actively involved in making investments because of negative media portrayals of the industry. Many people are reluctant to work with financial advisors because of bad information about them. Finding the right advisor is the most important factor in choosing a financial advisor. [00:04:18] - A lot of people don't know how to find the right financial advisor. Women often think they have to be good at everything. Having money set aside when you do work, even if your spouse is the primary breadwinner, adds to the self worth of the family. [00:10:25] - Some of the biggest mistakes women make in investing are being afraid to do it and not understanding the long-term goals. Women and self-employed people tend to put themselves last. They tend to put everybody else in front of them, whether the kids or a spouse. Women are typically the ones taking time away from work to be the caregiver. [00:14:22] - There is a difference between day-trading and long-term investing. Financial advisers are looking at the big picture and diversified investing. When you start a new job, get those retirement accounts set up right away. The longer you have to invest, the better returns you get on your money. There are plans designed for small-business owners that are inexpensive to run and that you can put away more than you could in other types of accounts. You can get the tax deferral, you can get a tax deduction as the employee and the employer, and you could do a small amount through the course of the year. [00:20:12] - As a woman, it's important to advocate for yourself in the workplace and compare your salary to other people in the area. Life insurance and estate planning are also important for women to consider when making decisions about their investments and life insurance policies. — Check out this episode https://www.angelakellysmith.com/podcast/how-women-can-make-better-investing-decisions-with-lisa-krall (on the website) Loved this episode? Please subscribe! — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: 1-on-1 Podcast Coaching Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply. https://the-marketing-chat.captivate.fm/apply (Podcast coaching)

Jenna Zeng, co-founder of StaffNet, went from owning a local cleaning company to creating a global SaaS business. Not finding exactly what she needed in business-management software, Jenna and her co-founder had software developed just for their cleaning company. After it significantly improved the running of their company, they decided to share it with other business owners and eventually take it fully to market. In this episode, you'll learn: How beta testing helped Jenna find StaffNet's ideal customer, unique selling proposition, and niche How committing to their niche helped StaffNet increase sales How developing a relationship with email subscribers has led to great loyalty, more feedback, and a better product Find Jenna at http://www.staffnet.ca (www.staffnet.ca) StaffNet on LinkedIn https://www.linkedin.com/company/staffnet/about/ (https://www.linkedin.com/company/staffnet/about/) https://www.angelakellysmith.com/podcast/how-beta-testing-can-improve-customer-experience-and-sales-with-jenna-zeng (Link to episode on website) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: 1-on-1 Podcast Coaching Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply. https://the-marketing-chat.captivate.fm/apply (Podcast coaching)

Too many entrepreneurs—especially solo entrepreneurs—jump into their business without a business plan. Chris Lalomia shares his story of why it is so important to have a business plan when building your business, highlighting key points and lessons learned from his experience in various parts of business building. In this episode, you will learn: 1. The importance of having a business plan when building your business 2. The value of diversity in thought and perspective when it comes to coming up with better solutions 3. The importance of being able to adapt your business plan as your business grows and changes. Chris' links: http://www.safaripodcast.com/ (www.safaripodcast.com) http://www.zoo2wild.com/ (www.zoo2wild.com) http://www.thetrustedtoolbox.com (www.thetrustedtoolbox.com) — https://www.angelakellysmith.com/podcast/the-importance-of-building-your-business-with-a-business-plan-with-chris-lalomia (Link to this episode on the website) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: 1-on-1 Podcast Coaching Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply. https://the-marketing-chat.captivate.fm/apply (Podcast coaching)

Katerina Barron, a trauma-informed life coach who specializes in boundary setting and empowered communication, helps women remember how to trust their intuition and reset their nervous system so they can show up fully as themselves. "Intuition arises when we're grounded and we're not in a trauma response." In this episode, you will learn the following: 1. Trauma-informed work vs. mainstream coaching 2. The difference between fear and intuition 3. The importance of boundaries in relationships Find Katerina at https://www.instagram.com/katerinabarron/ (https://www.instagram.com/katerinabarron/) https://www.angelakellysmith.com/podcast/the-importance-of-listening-to-your-intuition-with-katerina-barron (Link to episode on website) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: 1-on-1 Podcast Coaching Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply. https://the-marketing-chat.captivate.fm/apply (Podcast coaching)

We go into business for ourselves in great part to control our time—to have the ultimate say in when and how much we work. And yet too often work ends up consuming us. We work more. We have less time with our families and friends. And we risk burning out. My guest today, Jason Wojo, reveals how he went from being an overstressed, overworked, and unfulfilled employee to a successful CEO and entrepreneur. In this episode you will learn: 1. The importance of defining success for yourself, rather than adopting someone else's definition, 2. the paradox of entrepreneurs working harder than ever to achieve the freedom they desire, and 3. Jason's S.E.A.D. method for regaining your time that will allow you to work less while making more money. Find Jason at https://lifeonaire.com/ (https://lifeonaire.com) Join the Lifeonaire Facebook group https://www.facebook.com/groups/lifeonaire (https://www.facebook.com/groups/lifeonaire) https://www.angelakellysmith.com/podcast/how-to-work-less-and-make-more-with-jason-wojo (Link to episode) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Elayna Fernandez, a Latina storyteller and popular blogger, uses her own pain to empower other moms worldwide to transform their trauma and emotional pain into peace, power, and positive growth. In this episode, you will learn: 1. Elayna Fernandez's journey from a difficult childhood to becoming a successful entrepreneur and speaker  2. The importance of mindset in achieving success 3. The transformational power of storytelling. Find Elayna at https://thepositivemom.com (https://thepositivemom.com) The Positive Mom Facebook Community https://community.thepositivemom.com (https://community.thepositivemom.com)  https://www.angelakellysmith.com/podcast/how-to-become-an-impactful-influential-and-magnetic-speaker-with-elayna-fernandez (Link to this episode on website) Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

When working with other cultures, you need to know that the people are not one monolithic group. In this episode, Gabriela Pulido of Scalto discusses how Hispanic people represent many countries and many cultures. She shares ways that American entrepreneurs can improve the ways they work with Hispanics and Latin Americans.  Gabriela and I also discuss some key aspects of branding. You will learn: 1. The importance of understanding your audience and tailoring your message to them 2. The power of branding and how it can make a difference in people's lives 3. The importance of having a strategy behind your branding efforts Here's a breakdown of what is covered: [00:01:29] - Gabriela's background of moving to the United States. [00:05:34] - Selling in Miami vs Venezuela. [00:09:47] - The importance of branding. [00:12:52] - The first thing to do before diving into a logo. [00:14:03] - Working with Hispanic and Latin American clients. [00:23:52] - Mistakes companies make when working with different cultures. [00:28:39] - Outsourcing in Latin America. [00:31:08] - Have entrepreneurs on your team. Find Gabriela at https://www.scalto.com/ (https://www.scalto.com/)  Simon Sinek “https://www.youtube.com/watch?v=u4ZoJKF_VuA (Start With Why)”  https://www.angelakellysmith.com/podcast/bridging-the-gap-between-american-and-hispanic-entrepreneurs-with-gabriela-pulido (Link to episode on website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Are you frustrated with ranking low on Google? Andrew Zihmer has a way to get you straight to the top. In this episode, Andrew and I chat about pay-per-click (PPC) to put you at the top of page 1 of Google, including: 1. Creating a customer avatar, 2. Competing against domain authorities, and 3. The strategic use of keywords. Here's a breakdown of what is covered: [00:01:23] - Andrew's background [00:04:39] - Boosting Zihmer Law Firm's rank on Google [00:08:13] - Creating a customer avatar [00:09:47] - The importance of collecting data and looking at analytics [00:14:11] - The difference between paid growth and organic growth strategies [00:16:49] - Changes in customer behavior [00:19:11] - Designing funnels [00:20:05] - Using PPC to get on top of Google [00:30:00] - Competing against domain authorities [00:34:31] - Strategic use of keywords [00:35:45] - Last few tips [00:40:41] - How to get in touch with Andrew Find Andrew on Instagram https://www.instagram.com/andrew_zihmer/ (https://www.instagram.com/andrew_zihmer/)  https://www.angelakellysmith.com/podcast/how-to-get-on-top-of-google-with-ppc-with-andrew-zihmer (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Do you want to be a successful entrepreneur? You've probably been told that you need to work hard, be persistent, and never give up. But what if you're doing all of those things and you're still not seeing the results you want? If you're feeling stuck, in this episode you will learn: 1. Mindset tips for leaders, 2. what it really means to be "all in," 3. how to deal with imposter syndrome. Here's a breakdown of what is covered: [00:00:08] - Introduction and welcome. [00:03:07] - Vikram's entrepreneur journey. [00:11:35] - Being all in. [00:43:20] - Strategies to deal with imposter syndrome. — Find Vikram at https://coach.vikramdeol.com/ (https://coach.vikramdeol.com/) Find Vikram on Instagram https://www.instagram.com/coachvikramdeol/ (https://www.instagram.com/coachvikramdeol/)  https://www.angelakellysmith.com/podcast/what-if-hard-work-isnt-enough-mastering-your-mindset-with-vikram-deol (Link to this episode on the website) Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

If you want Google to find your website, establish yourself as an authority, and educate your audience, start blogging. In this episode you will learn: 1. Blogging is an important tool for SEO and for establishing yourself as an authority in your field. 2. You can use blogging to educate your audience about your products or services. 3. Blogging can help you sell more products or services by making it easier to communicate with potential customers. Here's a breakdown of what we covered: [00:00:05] - Create fresh content on your website every week. [00:03:08] - Let's meet Alison Ver Halen. [00:04:08] - Blogging vs video vs podcasting. [00:07:43] - Advantages of blogging. [00:14:12] - Establishing yourself as an authority in your field. [00:16:47] - Educate your audience. [00:20:37] - Creating your own Squarespace website. [00:22:57] - How often to blog. [00:27:12] - Topics to blog about. [00:33:02] - What didn't we talk about. [00:36:01] - Length and subsections. [00:38:28] - What does Alison do for her clients. — Find Alison at https://avwritingservices.com (https://avwritingservices.com)  Buy https://www.amazon.com/Content-Marketing-Made-Alison-Halen/dp/B09YH6LX2P/ref=sr_1_1?crid=1U0A1W2XTRJM5&keywords=Alison+ver+halen&qid=1663527018&sprefix=alison+ver+halen,aps,57&sr=8-1 (Content Marketing Made Easy) on Amazon https://www.angelakellysmith.com/podcast/why-you-should-have-a-blog-including-tips-on-what-to-blog-about-with-alison-ver-halen (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Thinking about writing a book? (Yes, you can do it!) Got a book that you're fixin' to launch? You have to got to get these tips from author and book coach Nicky Blewitt. Nicky's coaching helped me get The Podcast Launch Playbook to Amazon bestseller status—#1 in two categories and #3 in another. Highlights: Why Nicky is a huge advocate of self-publishing Why keywords are essential to getting your book found How the categories you pick on Amazon have an effect on bestseller status What tools you can use to help you launch your book — Find Nicky at https://www.thebookmarketer.pro (https://www.thebookmarketer.pro)  Buy https://www.amazon.com/How-Reach-Influencers-Self-Published-Marketing-ebook/dp/B0B53WDY8L/ref=sr_1_1?crid=2ERLW3O1HZH36&keywords=How+to+Find+Influencers+for+Your+Self-Published+Book&qid=1663291124&sprefix=how+to+find+influencers+for+your+self-published+book,aps,76&sr=8-1 (How to Reach Influencers: To Promote Your Self-Published Book )on Amazon Buy https://www.amazon.com/Self-Publishing-Guru-Marketing-Resources-Authors-ebook/dp/B09KYGV56C/ref=sr_1_4?crid=NMKK4Q946YI4&keywords=book+marketer+guru&qid=1663291073&sprefix=book+marketer+guru,aps,36&sr=8-4 (The Self-Publishing Guru) on Amazon https://www.angelakellysmith.com/podcast/the-secrets-of-self-publishing-with-nicky-blewitt (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

When it comes to marketing your product or service, it's essential to understand the behavior of your ideal customer or client. And that's getting harder to do, according to professor of marketing and industry consultant Michael Solomon. Author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization, Michael discusses how it's harder to guess at our customers' and clients' behavior today because they've become so difficult to categorize in a neat little box.  Gone are the days of labeling someone as a Yuppie or soccer mom and knowing exactly what that means. We have dig deeper to understand our customers and clients. We have to listen harder and ask more questions. And we have to accept their ownership over our brands. No longer can we dictate that our brand means this or that. As Michael notes, the lines have blurred between producer and consumer. Highlights: We are selling meaning, not functionality People buy brands because they reflect part of our identity We've moved away from a broad-casting society to a narrow-casting society It's harder to define market segments today  — Michael has a fabulous course called ENGAGE! that provides a comprehensive dive into consumer behavior and B2B marketing management. https://michael-solomon-s-school.teachable.com/p/engage?affcode=1092553_t8gzcrhu (Click here) (affiliate link) and use one of these codes to save $100 off the price of the course. AKS for $100 off if using the single payment plan, or 3PPAKS for $100 off of the first payment of the three-payment plan — Find Michael at https://www.michaelsolomon.com (https://www.michaelsolomon.com) Find https://www.amazon.com/New-Chameleons-Connect-Consumers-Categorization/dp/1398600067/ref=sr_1_1?crid=2IJM1BGID3KIQ&keywords=the+new+chameleons&qid=1663254531&sprefix=the+new+chamelwons,aps,65&sr=8-1 (The New Chameleons on Amazon) https://www.angelakellysmith.com/podcast/understanding-changes-in-consumer-behavior-with-michael-solomon (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Being a podcast guest is a great way to boost your authority, reach a new audience, and connect with other experts and influencers. In this episode, I share tips on how to find the best podcasts to be on, how to reach out to hosts, and how to be a great guest. Highlights: What to put on your speaker page so hosts can vet you quicker How to reach out to hosts to make it easier for them to say yes What to give the host so you come across great in the interview What to and not to say in the interview Where to find podcasts to reach out to https://www.angelakellysmith.com/podcast/how-to-boost-your-authority-as-a-podcast-guest (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Social media isn't just a post-it-and-forget-it thing. The key to building relationships, making sales, retaining customers, and boosting reputation is engaging with your audience.  In today's episode, I'm chatting with Hailey Clark about how to engage your audience on social media. In particular, we talk about TikTok, finding your brand voice, using a content calendar, and creating a social-media strategy. Find Hailey at https://www.haileymclark.com (https://www.haileymclark.com) Find her on TikTok at https://www.tiktok.com/@thisoldhagmarketer (@thisoldhagmarketer) https://www.angelakellysmith.com/podcast/how-to-use-social-media-to-engage-your-audience-with-hailey-clark (Link to this episode on the website) Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

It probably seems counterintuitive. But my guest Donnie Boivin explains in this interview that looking for referrals leads to a one-time transaction. The solution? Look for introductions. Donnie and I discuss how looking for introductions helps you build better relationships which can lead to, yes, more referrals. But it's the relationship that comes first. And that doesn't happen by going straight for the referral. A few highlights from our discussion: How Donnie went from literally nearly losing his farm to creating the multi-million dollar Success Champion family of companies Why Donnie was so resistant to teaching other people how to network What made Donnie decide to start Success Champion Networking, which completely transformed how networking is done Be sure to buy Donnie's book: https://www.amazon.com/cked-Focused-Taking-Business-Ultimate-ebook/dp/B0B3NC7TSX/ref=sr_1_1?crid=ER7EJP9OU3H7&keywords=f+cked+to+focused+donnie+boivin&qid=1662308900&sprefix=f*cke%2Caps%2C63&sr=8-1 (“F*cked to Focused: Taking Your Business From Growth Mode To Ultimate Scale” on Amazon) Buy 10 of Donnie's book and email him the receipt at donnie@donnieboivin.com to get a 1-hour session with him (oh, my lord, do this!)  Text SUCCESS to 817-318-6030 to get links to all of Donnie's goodies Listen to the https://donnieboivin.com/growth-mode/ (Growth Mode Podcast) Attend the https://www.badassbusinesssummit.com?orid=4234&opid=19 (Badass Business Summit) in Fort Worth, TX Sep 22 - 24, 2022 Link to  Donnie's website https://donnieboivin.com/ (https://donnieboivin.com) https://www.angelakellysmith.com/podcast/stop-looking-for-referrals-with-donnie-boivin (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

I know you've heard it before—especially from me! When you design your website, write your blog posts, record your podcast, or create social media posts, you've got to let your unique brand personality come through.  But you may be wondering what “brand personality” really means and how you find yours. Well, my guest today—Kelly Wittman—answers all your questions about brand personality and give you tips on how to find yours! Kelly Wittman is a brand strategist and designer who owns Witt and Company, a brand-strategy and design studio based just north of Minneapolis, Minnesota.  Kelly and her team have helped more than 100 purpose-driven businesses craft consistent and cohesive brands using a strategy-first approach and the principles of Seasonal Brand Theory and Color Psychology.  Some highlights from the episode: Should you create your brand first or market first? How your brand is an evolving entity and is not set in stone The advantages solo entrepreneurs have of being nimble with their brands The importance of being uniquely you in your brand personality and voice Why it's essential to put feeling into your brand How façades can repel your ideal client — Find Kelly Wittman at https://wittandcompany.com/ (https://wittandcompany.com) Kelly Wittman on LinkedIn https://www.linkedin.com/in/kellymwittman/ (https://www.linkedin.com/in/kellymwittman/) https://www.angelakellysmith.com/podcast/kelly-wittman-how-to-find-your-brand-personality (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Are you still trying to figure out the best way to use LinkedIn? LinkedIn is designed for you to succeed. You just need a strategy to get there. Scott Aaron, author of The LinkedIn Book for Sales and Marketing and the host of the Networking and Marketing Made Simple podcast, is sharing his best tips to help you get more referrals and make more sales by using LinkedIn. Scott and I discuss the key differences between Facebook, Instagram, and LinkedIn and how you shouldn't be sharing the same things or the same way on each platform. Scott describes the biggest mistakes people make on LinkedIn. And he shares tips that will help you use LinkedIn more strategically so that you stop wasting your time and start making more sales. — Be sure to https://podcasts.apple.com/us/podcast/networking-and-marketing-made-simple/id1441674842 (check out Scott's fabulous podcast). Find Scott at https://scottaaron.net (https://scottaaron.net) Follow Scott on LinkedIn https://www.linkedin.com/in/scottaaroncoach/ (https://www.linkedin.com/in/scottaaroncoach/) Buy Scott's new book "https://www.amazon.com/gp/product/B0BC6KWPS7/ref=dbs_a_def_rwt_bibl_vppi_i3 (The LinkedIn Book for Sales and Marketing)" https://www.angelakellysmith.com/podcast/linkedin-networking-and-marketing-strategies-with-scott-aaron (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Why is selling so scary? Really, it comes down to fear of rejection. We tend to believe that if someone says “no” to our service what they really mean is that they don't like us.  But in this discussion with Chrystal Robinson of Kolor Addikt, we talk about how we need to approach sales with a different mindset—and a specific strategy, one that helps our pre-sold would-be clients say “yes.” Chryssy and I discuss what steps you need to take before, during, and after your sales calls to dramatically improve your success rate in sales. We talk about the psychology of sales. And we discuss the importance of staying in touch before the sales call and following up after the sales call. In the preview to the interview, I share how I used to do sales calls, why that format sucks, and how you can do it better. By the end of this episode, you'll have a strategy for sales calls and follow-up that will significantly increase your success rate. — Find Chryssy at https://koloraddikt.com (https://koloraddikt.com) Find Chryssy on Instagram https://instagram.com/koloraddikt (https://instagram.com/koloraddikt) https://www.angelakellysmith.com/podcast/the-only-sales-strategy-youll-ever-need-with-chrystal-robinson (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

What's love got to do with branding? More than you may realize! Today I'm interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love. We discuss whether it's possible for us to love—really love—things. Dr. Ahuvia walks us through the evolution of love and how loving things can actually make sense. We talk about the main reasons people fall in love with brands. And we discuss some practical applications of brand love for smaller brands.  I cannot recommend Dr. Ahuvia's book enough. The link to buy it on Amazon is below. We discuss a figure from the book partway through the interview. You can find the video on this https://www.angelakellysmith.com/podcast/brand-love-what-it-is-and-how-to-use-it-with-dr-aaron-ahuvia (episode's page on my website here). — Find Dr. Ahuvia at http://thethingswelove.com (thethingswelove.com) Buy The Things We Love on https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M/ref=sr_1_1?crid=24786VCBI6EZ0&keywords=the+things+we+love+ahuvia&qid=1661227560&sprefix=,aps,63&sr=8-1 (Amazon) https://www.angelakellysmith.com/podcast/brand-love-what-it-is-and-how-to-use-it-with-dr-aaron-ahuvia (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

What would you do if someone started badmouthing you on social media? How would you respond if someone set off a firestorm about you in a Facebook group? Would you be prepared? As a solo entrepreneur or small-business owner, you've probably never considered a crisis communication plan. I mean, what could possibly happen that would make you need one? It's not as if you're United Airlines having to respond to a customer getting beaten up on a flight! But there are issues that can pop up that we have to respond to. And it's so much easier to respond when we've prepared ahead of time. There are three things you need to accomplish in your crisis messaging: You must take responsibility. You must show that you care about the people involved. And you must demonstrate that you are taking action to fix the problem. Listen in as I discuss the 6 things that go into a crisis communication and give concrete examples of why you need one. https://www.angelakellysmith.com/podcast/why-you-need-a-crisis-communication-plan (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Are you struggling to scale your business to 6 figures? And are you trying to do it with kids in tow? Then I've got an awesome guest for you today!  I'm interviewing Stephanie Blake of the Blake Collective on Embracing Your Inner CEO so you can build the confidence you need to build the business—and the life—of your dreams. We discuss the challenges of running a business while raising small kids, how being the CEO of your business requires outsourcing, and the discomfort that comes with managing people and delegating tasks. We also chat about how cookie-cutter strategies don't work, doing work that feels exciting to you, customizing solutions for clients, and getting okay with working less. Yes, you can work less! Find Steph at https://theblakecollective.com (https://theblakecollective.com) Find Steph on Instagram https://www.instagram.com/theblakecollective/ (https://www.instagram.com/theblakecollective/) https://www.angelakellysmith.com/podcast/stephanie-blake-embracing-your-inner-ceo (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Many people think of traditional sales as being pushy. But today's guest, John Abbott, shares how you don't have to be pushy in sales and how you can create massive profits by building giving into the core of your business. We discuss the gift of sharing your unique voice with the world, how we learn by failing, and how spiritual awakening can transform your business. John shares how giving away a seat in his once flailing program resulted in his program selling out. We discuss the law of reciprocation and how we can make giving a normal, regular part of business—as opposed to making it a once-a-year thing. And John shares tips for accommodating clients who are ready to learn what you're teaching but for whom the money is a real stretch. John shows us how to help people who are ready to commit and would benefit from a place of giving. Find John at https://inspiral.in (https://inspiral.in) and https://inspiral.agency (https://inspiral.agency)  https://www.angelakellysmith.com/podcast/john-abbott-how-to-grow-profits-by-building-giving-into-your-business (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

I'm chatting with singer/songwriter and long-time activist Elaine Romanelli about easy ways to make activism a part of your everyday life. No, you don't have to march on Washington, if that's not your thing! Elaine explains how activism is like a pedicure. You can get by and just cut your nails, or you can go for the full spa treatment and totally nourish yourself. Take a listen to find out what she means! As an entrepreneur herself, Elaine talks about how important it is to outsource as much as you can in both your business and your daily life. She discusses self-care and “other-care”—not where we're taking care of others, but rather where we have other people take care of us. Imagine that! We discuss how exhausted everyone is from the constant barrage of bad news, where this thing doesn't get reported because it's not as “bad” as that thing. And we chat about developing a system of replenishment, in contrast to the usual escapism that ends up depleting us even more. Elaine wants organizations, politicians, and us to stop thinking of activism as an emergency situation because it's something we have to be in for the long haul. Thus the focus of this episode: Finding easy ways to build activism into your daily life… in a way that fills you up rather than dragging you down. — Links mentioned in the episode: Find Elaine at http://www.elaineromanelli.com (http://www.elaineromanelli.com)  Contact Elaine at elaine@elaineromanelli.com  Postcards to Voters — https://postcardstovoters.org (https://postcardstovoters.org) Swing Left — https://swingleft.org (https://swingleft.org)  https://www.amazon.com/We-Should-All-Be-Millionaires-ebook/dp/B08BYYMZG3/ref=sr_1_1?keywords=we+should+all+be+millionaires+rachel+rodgers&qid=1659923963&sprefix=we+should,aps,150&sr=8-1 (We Should All Be Millionaires: A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power) by Rachel Rodgers https://www.angelakellysmith.com/podcast/elaine-romanelli-easy-steps-for-everyday-activism (Link to this episode) — Join the Women Podcasters Academy at http://womenpodcastersacademy.com (womenpodcastersacademy.com) For information on website design and marketing services, visit http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Save 50% with http://share.honeybook.com/angelakellysmith (Honeybook) Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Do you spend more time acquiring customers than keeping the ones you've got? Do you know the value of the clients you have vs the would-be clients you're trying to get? Today I'm interviewing Phil Coley on customer retention, why it's so important, and some tips to keeping more of the customers you already have. We also chat about some of the differences between sales and marketing and how your products and services sell themselves when your marketing is on point. Find Phil at http://phil-coley.com (phil-coley.com)  https://www.angelakellysmith.com/podcast/phil-coley-simple-tips-for-customer-retention (Link to this episode) — Join the Women Podcasters Academy at http://womenpodcastersacademy.com (womenpodcastersacademy.com) For information on website design and marketing services, visit http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Save 50% with http://share.honeybook.com/angelakellysmith (Honeybook) Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Have you hired a virtual assistant yet? Are you wondering what a VA can take off your plate? Today I'm interviewing Danielle Cuomo of Virtual Assist USA about tasks you should and should not outsource to a VA. Danielle shares specific items a VA can take off your to-do list and what you absolutely need to do yourself. She also discusses how to know when your business is ready to hire a VA—something so many entrepreneurs struggle with! Find Danielle at https://virtualassistusa.com/ Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Have you been told that you need a signature offer, and you're struggling to figure out what that could be? My guest today is here to help! I'm chatting with Andrew Wallis about building a signature offer, and he's got some great tips for you. Andrew shares clear, concrete steps to creating your signature offer and shares a link (below) where you can download his free Build Your Signature Offer Blueprint. Check it out! —  Download Andrew's Build Your Signature Offer Blueprint https://www.andrewwallis.me/signature-offer/ (https://www.andrewwallis.me/signature-offer/) Andrew on Instagram https://www.instagram.com/andrewwallishq/ (https://www.instagram.com/andrewwallishq/) Andrew on the web https://andrewwallis.me/ (https://andrewwallis.me/) https://www.angelakellysmith.com/podcast/andrew-wallis-building-your-signature-offer (Link to this episode) — Join the Women Podcasters Academy at http://womenpodcastersacademy.com (womenpodcastersacademy.com) For information on website design and marketing services, visit http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Are you wasting time on social media and not getting the results you want? In this episode, I'm interviewing chocolatier-turned-digital-marketer Nicole Porter on easy social media strategies to increase your business. Nicole discusses how she became a chocolatier, why she left her business, and how she became a digital marketer helping other small businesses with their social media marketing. She shares 3 simple strategies that will help you stop wasting your time and start getting better results on social media. And her tips really are simple—but so powerful! You can start implementing them right away! If you want to work with Nicole in a combo DFY/DIY way, join her Social Circle Membership. Details here: What if you could get your social media done each month in half the time? With The Social Circle, there's no need for spending hours on your social media and wondering what to post, You will get “ready to use” social media posts (graphics and captions!) each month, plus support and community, starting now! —  Nicole's Social Circle Membership Monomoy Social Media Nicole on social media: Facebook | Instagram | LinkedIn  Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Do you have a system in place to care for your customers or clients—starting from the moment they contact you about working with you? It's so important that your customers know that you care about them so that they remain customers and refer other customers to you. Let's learn some strategies! Today I'm interviewing Founder & CEO of Equilibria, Inc., Alicia Butler Pierre on creating a best-in-class customer service experience. At one point, we discuss how customer acquisition costs more than customer retention. I got the stats wrong. I was under. So, here are the correct ones. It can cost 5 times more to acquire a new customer than to keep a customer. And 92 percent of people are more likely to buy when they are referred to a product or service by a trusted source. (I say in the podcast that it's 70 to 80 percent.) Ideally, you'll spend time doing both customer acquisition and retention, of course. But the point here is that you've got to create an excellent customer-service experience so that customers stick with you. This will both save you money and make you more money in the long run. —  Links mentioned in the episode: Find Alicia at eqbsystems.com Alicia on Instagram @alicia_b_pierre Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Today I'm sharing my absolute favorite pieces of software that are essential to running my business. I discuss my recommendations for back office, website, digital course platform, email service provider, podcast hosting provider, video and audio editing, and visual design. —  Links mentioned in the episode (some are affiliate links): Adobe Buzzsprout (You get a $20 Amazon gift card if you register through this link) ConvertKit (Get 30% off) Honeybook (Get 50% off your first year) Podia Squarespace (Get 20% off an annual subscription) "How Do I Get People to Sign up for My Lead Magnet” “How I Started a Digital Course and Community” Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

I've got a treat for you today! I'm interviewing Joe Templin, author of https://everyday-excellence.com (Everyday Excellence), about the top mistakes he's made in business. Now, just hold on! This isn't your ordinary “things I wish I'd know”-type of interview. Oh, no! We talk movies, Swiss Army knives, books, and some awesome quotes. Plus, we laugh a ton. And so should you! So, listen in, then go check out Joe's book. —  Links mentioned in the episode: Find Joe at https://everyday-excellence.com (Everyday Excellence) https://www.angelakellysmith.com/podcast/joe-templin-everyday-excellence (Link to this episode) — BWPJlkmN67sd1Ll8tlbB Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Thinking about creating a digital course or community site? It can be overwhelming! In this episode, I break the process down into the exact steps I took when creating the Women Podcasters Academy—my program that contains a digital course, online community, and weekly live sessions. When I created my first digital course in 2014, I built a membership site from scratch on my own website after I was dissatisfied with other digital course platforms. This time, I tested out three platforms and picked one that I loved. Did not want to build my own again! If you're getting ready to start a digital course or community site, this episode will give you the detailed steps you need to make it happen much more easily than struggling to figure it out all on your own. —  Links mentioned in the episode: “Digital Course Creation with Amanda Kramer” “Pro Tips for Creating a New Website” Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Maintaining a balanced calendar can be really tough for introverts since we need so much downtime to reenergize. In this episode, I share my personal tips for creating lots of creative time in your calendar, limiting meetings (while still allotting ample time for them), and working in batches to maximize efficiency. This episode is also beneficial to extroverts who are looking for tips to increase creativity and a spark to get into flow. —  Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

When you start to design a new website, there are several things you can do ahead of time to make the process go smoother and faster—whether you DIY it or hire a professional designer. Jumping in without preparing these items first will lead to frustration and a waste of time. For example, what do you do when your text is too long for the placeholder text in a template? And what about when your images are the wrong dimensions for the placeholder images? In this episode, I walk you through everything you'll need to prepare in advance to make the website design and building process so much easier—for you or for your designer. There's even a downloadable Essential Checklist for Creating a New Website. Go through these steps now so that you can really focus on your design and build later! —  Link to this episode Essential Checklist for Creating a New Website “How Do I Get People to Sign Up for My Lead Magnet” “How to Create a Brand Identity” “How to Create a Color Palette for Your Brand” — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

In today's episode, I'm chatting with 2-time TEDx speaker, podcast host, and certified career coach Nikki Innocent on imposter syndrome and success that's not designed for you—that is, success that was created to fit one mold and likely doesn't fit you you. We also discuss what it means to be “other” or feel like you're “in between.” Nikki tells us how her mission is to share stories of (mostly) women are in the in-between so they can be fully themselves and inspire other people to live truly authentically. We talk about the importance of diversity, equity, and inclusion at all levels and how imposter syndrome is not a problem for individuals to fix within themselves, but rather a systemic issue to be approached from a grander scale. For more information on that, listen to my podcast called “https://www.angelakellysmith.com/podcast/the-systemic-problem-of-imposter-syndrome-and-tips-for-freelancers (The Systemic Problem of Imposter Syndrome and Tips for Freelancers).” __ https://www.angelakellysmith.com/podcast/nikki-innocent (Link to this episode) Find Nikki at https://www.nikkiinnocent.com (https://www.nikkiinnocent.com) Sign up for coaching with Nikki here https://community.nikkiinnocent.com/landing/plans/172815 (https://community.nikkiinnocent.com/landing/plans/172815) “https://www.angelakellysmith.com/podcast/the-systemic-problem-of-imposter-syndrome-and-tips-for-freelancers (The Systemic Problem of Imposter Syndrome and Tips for Freelancers)” — Join the Women Podcasters Academy at http://womenpodcastersacademy.com (womenpodcastersacademy.com) For information on website design and marketing services, visit http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

With the Supreme Court overturning nearly 50 years of abortion rights last week, I just couldn't carry on with business as usual on today's podcast. So, I'm joined in this episode by three awesome women to discuss how to turn our rage at this situation into positive action. Chanae Jackson, Brooke Kehr, and Gwen Thompson share their reactions to the SCOTUS ruling, their fears about what's coming in the future, and what they're doing to help reverse this downward spiral. They all give powerful suggestions. Chanae is a professional activist who gives us a clear look into how the local power system looks, as well as racial disparities and white women's role in systemic racism. She's the author of Yeah, I Said It, I Don't Give a D.A.M.N.  Please consider donating to the National Network of Abortion Funds and to the Florida Forward Coalition, where Chenae works. __ Link to this episode National Network of Abortion Funds https://abortionfunds.org Chanae Jackson https://www.chanaejackson.com Florida Forward Coalition https://linktr.ee/floridaforward — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

In this episode of the Marketing Chat Podcast, I'm interviewing Susan and Cort, my buddies from the Geek Girl Soup Podcast. We chat about what we get out of podcasting, the practicalities of podcasting, creating a content calendar (we've got one for a full year at GGS!), and some of our favorites movies and TV shows—pretty much all-things-HBO: The Leftovers, Mare of Easttown, and Oz, to name a few.  __ Link to this episode Listen to Geek Girl Soup Download your own content calendar (or save to your own Google Drive) — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

In this episode of the Marketing Chat Podcast, I discuss the benefits of blogging and how blogs are an essential part of the decision-making process for consumers, how they help you get found organically on Google, and how they encourage people to share your website on social media. __ LINK TO THIS EPISODE “Do I Need a Blog” — with transcript BLOGS: “Best Practices for Blogs and Podcasts” “How to Create a Blog Template in Squarespace” “How to Start a Blog in Squarespace 7.1” “Ideas for Creating Content for Blogs and Podcasts” PODCASTS: “How to Improve Your SEO with Ling Wong” “What is SEO and How to Set it Up” CONTENT CALENDAR https://www.angelakellysmith.com/contentcalendar — Stats from: https://ahrefs.com/blog/blogging-statistics/ https://blog.hubspot.com/marketing/why-do-people-read-blogs https://optinmonster.com/blogging-statistics/ https://www.ryrob.com/blogging-statistics/ — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

In this episode of the Marketing Chat podcast, I'm interviewing fellow podcaster Scot Eric Candiotti from the Serious TV Drama Podcast about all-things-podcasting, including how and why Scot got started, the practicalities of the software Scot uses to produce his podcast, and some of Scot's favorite episodes over the years. Listen to the Serious TV Drama Podcast here: https://stvdpodcast.podbean.com -- Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Have you wondered how to make the most of LinkedIn? I sure have! In this episode, I'm interviewing Krista Mollion, a LinkedIn micro-influencer, business coach, and founder of The Business Academy. Krista shares a behind-the-scenes look into how LinkedIn works and how she grew over 67 thousand followers and made over 7 figures in sales. She shares tips on how you can leverage LinkedIn to grow your following and, most importantly, increase your sales. __ Links mentioned in episode Find Krista here Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Have you been thinking about creating a digital course? Then you've got to listen to this interview with instructional designer Amanda Lynn Kramer. Mandie shares tips on how to use mini-courses to test your ideas, how to design your courses to engage your learners, and how to pick the best course platform for you. __ Links mentioned in episode Mandie's website www.instructionaldesigninnovated.com Mandie's LinkedIn: https://www.linkedin.com/in/amanda-mandie-kramer-48213813/ Mandie's Linktree: https://linktr.ee/amandakramer  Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

How do you feel about the idea of uncertainty? Is it a scary place, or one of possibilities? In this episode of the Marketing Chat Podcast, writer, performer, and creator of Tell Your Story, Denise Dee chats with me about why facing uncertainty frightens us and how it can have such positive effects on our lives. Denise and I discuss how uncertainty fuels creativity and innovation and opens new paths as you blaze your own trail. We discuss how she uses uncertainty in her Tell Your Story course to get her students to uncover their long-buried truths and deep emotions. And we discuss how sharing your moments of uncertainty, particularly periods of transition, is essential for marketing. __ Links mentioned in episode Find Denise at https://www.denisedee.com (https://www.denisedee.com) For a free 15-min Uncertainty Session with Denise (June 2022), email Denise at denise@denisedee.com https://www.angelakellysmith.com/podcast/denise-dee-living-with-uncertainty (Link to this episode) — Join the Women Podcasters Academy at http://womenpodcastersacademy.com (womenpodcastersacademy.com) For information on website design and marketing services, visit http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp