Podcast appearances and mentions of jason marsh

For this Line Life Podcast episode in our ICYMI series, we are featuring the narrated version of the article, "Three Focus Areas to Build a Safer Network," by Jason Marsh, damage prevention supervisor for New York State Electric & Gas Corp (NYSEG) and Rochester Gas & Electric Corp. (RG&E). This story, which was originally published in the March print issue of T&D World magazine, shares strategies from NYSEG and RG&E for reducing damage to underground utilities. Their best practices led to a 39% reduction in fiber installation damages in New York. To read the full story on T&D World's website, click here. To listen to other episodes in our ICYMI series, go to T&D World's podcast landing page, where you can also find episodes of our new T&D World Podcast, which covers transmission, distribution and everything that affects the power grid.  You can also become part of the Line Life Podcast community by clicking "Follow" at the top right of linelife.podbean.com or subscribing to the Line Life Podcast on your favorite podcasting app. If you have comments on this episode or suggestions for future guests for the Line Life Podcast, email Amy Fischbach, host of the Line Life Podcast and Field Editor for T&D World magazine. 

For this Line Life Podcast episode in our ICYMI series, we are featuring the narrated version of the article, "Three Focus Areas to Build a Safer Network," by Jason Marsh, damage prevention supervisor for New York State Electric & Gas Corp (NYSEG) and Rochester Gas & Electric Corp. (RG&E). This story, which was originally published in the March print issue of T&D World magazine, shares strategies from NYSEG and RG&E for reducing damage to underground utilities. Their best practices led to a 39% reduction in fiber installation damages in New York. To read the full story on T&D World's website, click here. To listen to other episodes in our ICYMI series, go to T&D World's podcast landing page, where you can also find episodes of our new T&D World Podcast, which covers transmission, distribution and everything that affects the power grid.  You can also become part of the Line Life Podcast community by clicking "Follow" at the top right of linelife.podbean.com or subscribing to the Line Life Podcast on your favorite podcasting app. If you have comments on this episode or suggestions for future guests for the Line Life Podcast, email Amy Fischbach, host of the Line Life Podcast and Field Editor for T&D World magazine. 

The Tech Chef Podcast takes listeners deep into the world of hospitality technology with episode 92 featuring Jason Marsh of Flow Immersive. The episode kicks off with an introduction to the latest trends in restaurant and hospitality tech. Skip Kimpel, the host, sets the stage for a discussion about immersive data visualization, a groundbreaking approach to understanding complex data in a more engaging way. Jason shares the fascinating journey of Flow Immersive, starting from its inception at a hackathon to its current capabilities that allow users to interact with data in 3D space using AI. This technology, he explains, transforms dull business meetings into lively discussions, where stakeholders can visualize and manipulate data dynamically, fostering better decision-making and collaboration.As the conversation unfolds, listeners gain insights into the practical applications of this innovative technology across various industries. Jason emphasizes how immersive data experiences can enhance understanding in sectors like hospitality. He illustrates this with an example of a life expectancy dataset visualized in 3D, showcasing how historical data can reveal trends and insights that are not visible in traditional 2D formats. This immersive approach encourages shared understanding, which is crucial for data-driven decisions in business environments. The episode also highlights the importance of collaboration and how immersive experiences can lead to more effective teamwork.Listeners are invited to think about the future of data presentation and how immersive technology can become a staple in boardrooms. The discussion wraps up with Jason expressing his vision for Flow Immersive to integrate seamlessly into everyday business practices, making data visualization a natural and intuitive experience. This episode serves as a compelling invitation for listeners to explore the evolving landscape of hospitality tech and embrace the future of data interaction.Takeaways:Flow Immersive started nine years ago when the speaker wanted to build Ironman and invited others to join in.The speaker believes immersive data visualization is the future of data interaction and collaboration.Businesses can use Flow Immersive for better data interpretation, especially in supply chains and financial services.Augmented reality provides a shared data experience in meetings, allowing for interactive discussions and real-time collaboration.The future of data visualization will be about integrating technology seamlessly into the human experience, making it feel natural and engaging.

“Flexibility has become increasingly important. Not just working from home, but being able to work remotely and work the hours that suit you“, says Jason. “No one's expected to work late into the night or weekends unless they want to. Unless that's a rhythm that suits them.”On the podcast this week, Jason discusses his background in tech and digital recruitment, before moving to an in-house talent acquisition role. He gives insight in to the fast-paced growth of Italian auto insurtech, Prima, as well as the impact of Goldman Sachs and Blackstone investment in 2018. “We offer primarily digital motor insurance products. In Italy, we now have home and family insurance products as well, diversifying that product range.In Italy, we now have over 2.5 million customers. The plan is to consolidate that market leadership whilst also establishing ourselves as a brand in the UK and Spanish markets.”As part of driving its presence in the UK and Spain, Jason outlines the business objectives, distribution models and future plans. “We're going to first and foremost continue to establish our brand here, but in a very sustainable and controlled way. Especially with recent economic conditions, making UK and Spain profitable businesses in their own right is the most important thing. We'll also be looking to perhaps diversify the product range over the next 3-4 years. Jason highlights the importance of Prima's global EVP and being culturally sensitive to wide range of nationalities in the business.“To add consistency to all of our employees in multiple countries, it's a hybrid / remote working environment here. We wanted to define that in detail and make sure people were aware of the flexibility. We have a working from abroad policy. 30 days per year in which you can work from other countries. With 33 nationalities at Prima, that's quite a popular policy. We want to make sure that people are aware they can travel too. Whether it's to Milan our headquarters or London or Madrid. Making sure they get that face time with their colleagues.”Jason discusses the outcomes of the EVP on attracting the best insurance talent. “Obviously, we've got to get the salary right but Prima has a real focus on work life balance, a respectful culture. But that's been a positive conversation to have with candidates in how much flexibility there is here.You're in the driving seat over your own career progression and the direction you want to take. You have the support of the company and managers.”Jason shares his interview advice for high-performing insurance talent coming for interview. “Being tech driven and data driven in your mindset is key. Our leaders here really voice the importance of using data to make key decisions. Interviewing for senior level roles means that you're going to be asked about decisions you've made based on data. How you made those decisions. The technologies you've used and the engineering or technical teams that you've worked closely with.” As well as sharing some of the tech tools, Prima use to support hiring, Jason encourages his fellow insurance talent acquisition leaders to have a competency and values-based interview process. “It's allowed us to take a lot of the ambiguity out of interviewing, to make sure we get the right fit of candidates and they align with the values of Prima.Trying to take the biases out, making sure that interview panels know the content they're covering at each stage and what they should be interviewing about, that's really helped us identify and hire really top talent across a multitude of domains.”Connect with Jason Marsh on LinkedIn or find out more about Prima...

المصادر Are We Born Racist? Edited by Jason Marsh, Rodolfo Mendoza-Denton and Jeremy Adam Smith

Austin is back from his trip to Ohio and he brought this episodes guest with him, his father Jason Marsh. We all share stories of being attacked by bees and creatures alike. Jason and Austin share some details about their trip to and from Ohio.

SHOW NOTES: On this show…we are looking to get intentional—no more flying by the seat of our pants waiting for our big break or hoping for more. We are recommitting to living a life with meaning so that we can dictate the type of legacy we leave and the impact we have on this world. Have you ever stepped back and looked at your role and the influence you've had? What do you think they would say if you could be a fly on the wall and visit the important and unimportant people in your life? What has been your impact? What will you be remembered for? When asked this question, most people start with “well I hope they say…”. Let's secure that legacy by living a more meaningful life now. Let's make a conscious effort to impact people in a positive way directly versus hoping they remember the good about you and forget the rest. You see, you have the power to effect change and it starts with you.  Many people believe there are three types of people; the thinkers, the connectors, and the doers. Some people think there are “big idea” folks and then the others who carry those ideas out. And yes, it takes everyone to make the world go round but never count yourself short of any talent or skill. You can dramatically alter the life of one person at a time with your kindness and encouragement. This is how you start a positive ripple. Think about it, you influence someone in a positive way and then they turn and do the same in their network. I break it down so digestible because I think we have a tendency to overcomplicate terms like “finding your purpose” or “live a life with meaning”. These are what “thinkers” figure out and then tell us how to get there right? Not entirely. You need to trust in yourself as you search for meaning. Your journey is personal and unique.  Over at the Pursuit of Happiness, we learn about Viktor Frankl and Man's Search for Meaning. Jill Suttie and Jason Marsh ask and explore an important question; Is a Happy Life Different from a Meaningful One? Found at the Greater Good Magazine from Berkley  Nina Amir  warns us to BE MINDFUL OF THE GAPS IN YOUR LIFE found on her blog CHALLENGE: Fill the gaps in your life story. Be intentional about the influence you have and the mark you make. Remember, encouraging one person can have a profound effect on the world.  I Know YOU Can Do It!

Join hosts Juanita, Kim, and Tisha as they break down April's book The Gratitude Project: How the Science of Thankfulness Can Rewire Our Brains for Resilience, Optimism, and the Greater Good  by Jeremy Adam Smith, Kira M. Newman, Jason Marsh, and Dacher Keltner.Order the personal growth box from  BubblesandBooks.com personal growth subscription box and get an enlightening book, as well as selection of handmade bath and body items. Enter UNMEDITATED35 at checkout for 35% off your first box!Please leave a review of the podcast where you can!  Learn more about us at www.SlightlyUnmeditated.com or reach out to us on social media:InstagramFacebookTwitterYouTube 

Join hosts Juanita, Kim, and Tisha as they break down April's book The Gratitude Project: How the Science of Thankfulness Can Rewire Our Brains for Resilience, Optimism, and the Greater Good  by Jeremy Adam Smith, Kira M. Newman, Jason Marsh, and Dacher Keltner.Order the personal growth box from  BubblesandBooks.com personal growth subscription box and get an enlightening book, as well as selection of handmade bath and body items. Enter UNMEDITATED35 at checkout for 35% off your first box!Please leave a review of the podcast where you can!  Learn more about us at www.SlightlyUnmeditated.com or reach out to us on social media:InstagramFacebookTwitterYouTube 

President Barack Obama said, “The biggest problem we have in our society and the world right now is a lack of empathy. We are in great need of people being able to stand in somebody else's shoes and see the world through their eyes.” The gap that President Obama alludes to is only growing more expansive as we continually become a society consumed by self-gratitude instead of focusing on ending the suffering of others. That's why it's so important we work at being empathetic. Luckily, we can. Empathy is a cornerstone for successful relationships, but it is a quality that has to be intentional. Most people like to feel understood, but the mark of maturity is in knowing how to demonstrate understanding. In the end, the knowledge you wish to receive becomes more likely essential adjustments that will help you become a more empathetic person and living life, passion struck. Thank You to Our Sponsors: Green Chef: Go to https://greenchef.com/passionstruck130 and use code passionstruck130 to get $130 off, plus free shipping!” Ten Thousand: Go to https://tenthousand.cc and get 15% off with code PASSIONSTRUCK. Our Patreon Page: https://www.patreon.com/passionstruck For all sponsorship deals, go to https://passionstruck.com/deals Our Patreon Page: https://www.patreon.com/passionstruck Thank you for listening to this podcast. I hope you keep up with the weekly videos I post on the channel, subscribe to, and share your learnings with those who need to hear them. Your comments are my oxygen, so please take a second and say 'Hey' ;). -- ► Subscribe to My Channel Here: https://www.youtube.com/c/JohnRMiles Timestamps: 0:00 Introducing empathy 2:23 Ten Thousand and Green Chef 5:31 What does it mean to be empathetic? 8:21Empathy definition and meaning. 9:24 Is empathy something that can be learned or something that we are born with? 11:51 Why is empathy important? 12:54 Is empathy a natural habit and what can I do to overcome a lack of empathy? 14:50 How is empathy given without getting overwhelmed? 15:36 How do you practice empathy? 17:00 Synthesis and conclusion Show Resources Bittersweet by Susan Cain The Compassionate Instinct by Dacher Keltner, Jason Marsh, and Jeremy Smith Be Beautiful, Be You by Lizzie Velasquez The Healthy Mind Toolkit by Alice Boyes Stress-Free Productivity by Alice Boyes Are you having trouble prioritizing yourself? John discusses where you invest your love; you invest your life in Episode 104 John explains how your environment influences who you become in episode 102. Do you know the science of healthy habits? John explores this in-depth in Episode 108. Suppose you missed our interview with Jen Bricker-Bauer on Everything is Possible. Don't panic! You can catch up by downloading it here. Find John on the Socials: * Twitter: https://twitter.com/Milesjohnr * Facebook: https://www.facebook.com/johnrmiles.c0m * Medium: https://medium.com/@JohnRMiles ​* Instagram: https://www.instagram.com/john_r_miles * LinkedIn: https://www.linkedin.com/in/milesjohn/ * Blog: https://passionstruck.com/blog/ * Instagram: https://www.instagram.com/passion_struck_podcast/ * Gear: https://www.zazzle.com/store/passion_struck/ -- John R Miles is a serial entrepreneur and the CEO and founder of Passion Struck. This full-service media company helps people live intentionally by creating best-in-class educational and entertainment content. John is also a prolific public speaker, venture capitalist, and author named to the ComputerWorld Top 100 IT Leaders. John is the host of the Passion Struck Podcast, a show focused on exploring the mindset and philosophy of the world's highest achievers to learn their lessons to living intentionally. Passion Struck aspires to speak to the humanity of people in a way that makes them want to live better, be better and impact. Stay tuned for John's latest project, his upcoming book, which will be published in summer 2022. Learn more about me: https://johnrmiles.com. New to this channel and the passion-struck podcast? Check out our starter packs which are our favorite episodes grouped by topic, to allow you to get a sense of all the podcast has to offer. Go to Spotify or https://passionstruck.com/starter-packs/. Like this? Please join me on my new platform for peak performance, life coaching, self-improvement, intentional living, and personal growth: https://passionstruck.com/ and sign up for our email list.  

From our bookshelf, "Your Gratitude Journal" "How to make the most of your gratitude journal" by Alex Springer and Jason Marsh From The Gratitude Project, edited by Jeremy Adam Smith, Kira A. Newman, Jason Marsh, Dacher Keltner

Positive thinking as a solution for our problems seems to be everywhere. When we experience a failure, loss, or some other difficulty, people may tell us, “It could be worse” or “you'll get ‘em next time.” Not only does this silver-lining thinking not help us, it makes us suppress how we really feel. It creates a disconnect between us and that other person. It makes us feel alone. And it causes stress in our bodies. In this episode, I'm discussing the pursuit of happiness, positive thinking, and how too much positive thinking can turn into toxic positivity. Toxic positivity is the pressure to pursue happiness at all costs, no matter what the circumstances. I'll be sharing articles, studies, my personal experiences, some comments from Facebook friends and connections, and suggestions for what you can do instead of wallowing in negative thinking or succumbing to toxic positivity. I'll also be interviewing my friend Denise Dee about how she helps her clients experience a full range of emotions through her writing course called Tell Your Story. **Explicit content is a bit of cussing. Links mentioned in the episode: “A spinal fluid leak derailed my life of travel and food, but taught me to find beauty in the small things” — Jodi Ettenberg. CNN. 29 January 2022.  “Can Seeking Happiness Make People Happy? Paradoxical Effects of Valuing Happiness” — Mauss, I.B., Tamir, M., Anderson, C.L., & Savino, N.S. Emotion, 2011Aug; 11(4): 807-815. Denise Dee website “Effects of suppression and acceptance on emotional responses of individuals with anxiety and mood disorders” — Campbell-Sills, L., Barlow, D.H., Brown, T.A., & Hofman, S.G. Behaviour Research and Therapy, Volume 44, Issue 9, pages 1251-1263. September 20026. “Four Lessons from ‘Inside Out' to Discuss With Kids” — Vicki Zakrzewski and Jason Marsh. Greater Good, Berkeley.. 14 July 2015. Goodman, Whitney.  Toxic Positivity: Keeping It Real in a World Obsessed with Being Happy. Penguin Random House. 2022. “Opinion: Dear Sweethearts: Don't tell me I “GOT THIS'” — by Christine Emba. The Washington Post. 10 February 2022. Same Time Next Week? Podcast “The Rhodora, On Being Asked, Whence is the Flower” by Ralph Waldo Emerson, 1899  “Variety Is the Spice of Emotional Life” — by Kira M. Newman. Greater Good Magazine. 22 Dec Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Can we make better data-driven decisions by applying brain science to meetings? View the full video interview here. Jason Marsh is the founder of Flow Immersive, a 3D data storytelling tools company. Starting his career in Speech Recognition at Apple Computer in the 90s, he has been a serial entrepreneur and product creator. His interest in tools to help improve mental models of complex information led him through enterprise applications such as patient safety and quality, financial services, and public policy. He founded a K-8 charter Montessori school, writing curriculum and raising money to build out a 35-acre site.

In the second instalment of The Smithers Sessions, James Archibald Smithers goes one on one with two time Toilet Bowl loser Jason Marsh.

We talk to Jason Marsh, CEO and founder of Flow Immersive. Jason explains his journey and how he saw the need to create an enterprise platform that allowed users to tell their data story using spatial content. Flow makes the content creation process easy and accessible across all computers and phones. We dive into the power of data visualization and collaboration using immersive technology. Links: Website - flowimmersive.com Quest-compatible examples: a.flow.gl Trumps Tweets: https://a.flow.gl/#/flow/g8ybyfi Zimbabwe Informal Economy: https://a.flow.gl/#/flow/rrxjh2 COVID-19 superspreader K-value visualization: https://www.tiktok.com/@the.data.guy/video/6891058199525444869 LinkedIn - https://www.linkedin.com/in/jasonmarsh/ Twitter: @jmarshworks @tylerhgates @sophiamosh  Visit the VR/AR Association at www.TheVRARA.com for more information about how you can get involved with this worldwide organization to help gain exposure and share ideas and best practices with other experts in the industry. Subscribe to the podcast wherever podcasts are found or listen to past interviews at www.TheVRARA.com/podcast

What does a law firm’s client intake process have to do with its advertising campaign? Everything. Law firm digital marketing expert Jason Marsh won’t even work with firms that don’t have their intake process nailed down. That’s because you can’t have a successful campaign without being able to sign a client successfully. Marsh tells host Adriana Linares that the intake process’s job is to stop a potential new client from searching for another lawyer. So before small firms begin ad campaigns, it’s critical to understand the entire customer journey from web click to being qualified as a lead and being signed as a paying client. Marsh and Linares discuss the client acquisition funnel and what lawyers need to know to create successful ad campaigns. Linares pins Marsh down on the average cost of a typical solo or small firm ad campaign. Jason Marsh is the founder of digital marketing agency MARSH8 Special thanks to our sponsors, Clio, Lawclerk, ROSS, and Alert Communications.

What does a law firm’s client intake process have to do with its advertising campaign? Everything. Law firm digital marketing expert Jason Marsh won’t even work with firms that don’t have their intake process nailed down. That’s because you can’t have a successful campaign without being able to sign a client successfully. Marsh tells host Adriana Linares that the intake process’s job is to stop a potential new client from searching for another lawyer. So before small firms begin ad campaigns, it’s critical to understand the entire customer journey from web click to being qualified as a lead and being signed as a paying client. Marsh and Linares discuss the client acquisition funnel and what lawyers need to know to create successful ad campaigns. Linares pins Marsh down on the average cost of a typical solo or small firm ad campaign. Jason Marsh is the founder of digital marketing agency MARSH8 Special thanks to our sponsors, Clio, Lawclerk, ROSS, and Alert Communications.

In this episode we cover both "macro" and "micro" points of discussion about race and racism. Harriet starts off with explaining how capitalism has always required a set of social divisions to pit workers against each other to prevent them from uniting against common oppressors. Max shares the example of how the Bacon's Rebellion of 1676 - white and black servants uniting together to burn down the plantation - resulted in the plantation/ownership class inventing race and codifying it into centuries of law to slightly improve conditions for 'the white race' at the structural expense of 'the black race,' so the former would unite 'as a race' against the latter to maintain materially superior conditions. Harriet reminds us that MLK advocated for multi-racial labor solidarity through unions, and how the unprecedented uprisings of the last month as a reaction to George Floyd's murder by police may be a sign of growing multi-racial, working class solidarity. Max explains the "micro" pieces of racism with attention to stereotypes, prejudices, and microaggressions, then provides an overview of a powerpoint lecture called "Black Minds Matter" by Dr. Luke Wood. (Max failed to read the last slide which had proposed policy solutions like getting rid of school suspensions and integration of restorative justice programs, and more - see below). Recommended reading and resources Why Racism Is An Essential Tool For Maintaining The Capitalist Order, Richard Wolff camft.org/blackmindsmatter (Dr. Wood's powerpoint here) Fatal Invention, by Dorothy Roberts Why Are All The Black Kids Sitting Together In The Cafeteria? by Beverly Tatum Are We Born Racist? New Insights from Neuroscience and Positive Psychology edited, by Jason Marsh, Rodolfo Mendoza-Denton, Jeremy Adam Smith blacksocialists.us/ cooperationjackson.org/ Cornell West and Chris Hedges Interview "The Betrayal by the Black Elite:" https://www.youtube.com/watch?v=OcJqjgB4tyQ How McCarthyism and the Red Scare Hurt the Black Freedom Struggle, Paul Heideman Support us by becoming a Patron at patreon.com/itsnotjustinyourhead --- Send in a voice message: https://anchor.fm/itsnotjustinyourhead/message Support this podcast: https://anchor.fm/itsnotjustinyourhead/support

Calvin, Kent, and Steve sit down with Whitney Geck, Evie Murphy, Carrie Phelps, & Dr. Michelle Whitlock on the first hour of the show to how their families are coping with social distancing and being sequestered together. On the second hour, Saeed Khan (religious scholar), Jason Marsh (religious student), Cheri Wellman (pastor) and Dr. Michelle...

Calvin, Kent, and Steve sit down with Whitney Geck, Evie Murphy, Carrie Phelps, & Dr. Michelle Whitlock on the first hour of the show to how their families are coping with social distancing and being sequestered together. On the second hour, Saeed Khan (religious scholar), Jason Marsh (religious student), Cheri Wellman (pastor) and Dr. Michelle Whitlock (laymen) join us to discuss how the practice of religion has been challenged and changed by Covid-19 and social distancing mandates. (Broadcast/Recorded April 12, 2020)

Episode 23: Jason Marsh, Greater Good Science Center, “Advancing Well-Being and Happiness through Research” How do we advance and spread something that is so essential yet seemingly difficult to grasp as “happiness” and “well-being”? Jason Marsh joins us today for an engaging discussion about how The Greater Good Science Center at Berkeley is doing just that with their open source method of sharing their research. What they have found is building happiness and well-being is about the cultivation of relationships, how we expand our concept of the “in” group, how we make the distinction between empathy and compassion, and how we can improve the conditions to make each and every contact with the people we interact with more positive. In this episode, Jason discusses how outcomes can change when we know what is expected of us, like when children play “The Wall Street Game” vs. “The Cooperation Game.” And how the Bridging Differences study breaks down the barriers between those we see as different. Human beings have an innate draw towards kindness and compassion yet also the pervasiveness to dehumanize people we disagree with. How do we stimulate the positive natural impulses so we can bridge that gap between what we hope to see in the world vs. what we do see in the world? Listen in on this fascinating discussion so we can build a happier and healthier world. Show highlights: Shrinking the change, clearing the path and making research accessible Making research more applicable to people’s everyday lives Combatting the pervasiveness we have to dehumanize people we disagree with How we expand the “in” group so we can be more generous and kind Knowing what is expected of us and how that impacts behavior Conditions that make contact more positive: 1) Equal Status 2) taking cues from leaders 3) common goals and seeing my fate as linked with other’s fate Evidence that health outcomes and other outcomes are poorer when there is a larger disparity between people Defining suffering and the difference between empathy and compassion Studies on kindness and compassion out of Harvard – seeing an 18-month old observe an adult drop something and need help What is result of entire lifetime of cues that child sees, even subtle ones and cultivating mindfulness Pro-social vs. anti-social behavior and the impact of having just one positive relationship with an adult at school The Greater Good Science Center method of open source as an end game for spread (Gugalev and Stern) and thinking though sustainability with open source model Pyramid of Engagement for sustainability – professional products and experiences for those who want to go deeper and funneling (the both/and model) Is human nature good or bad? The deeply rooted instincts we have both for care and to do bad things as well. But how do our environments elicit one or the other?  We become more self-interested when we feel scarcity and feel threatened or scared We often think that the world has become more violent but the historical look shows that violence is actually significantly lower than centuries ago     Links: https://ggsc.berkeley.edu/ https://greatergood.berkeley.edu/ https://greatergood.berkeley.edu/topic/bridging_differences/definition https://greatergood.berkeley.edu/podcasts/item/episode_57_why_shared_goals_can_bridge_divides Steven Pinker – “The Blank Slate”

Intuition and personal insight can be powerful tools for determining our individual paths toward well being. But sometimes it's nice to refer to some good, old fashioned empirical evidence, and check in with what the research has to say about a given question!On this episode Dr. Hanson and Forrest are joined by Jason Marsh, the founding editor-in-chief of Greater Good Magazine, published by the Greater Good Science Center. Together they explore key, research-based insights into living a meaningful life.If you would like to receive the GGSC's newsletter, you can sign-up for it here!Sign-up for Dr. Hanson's new monthly meditation program here. Use the code BEINGWELL for 10% off the purchase price: https://bit.ly/2NEnVU3Timestamps:03:37: What do you mean by "Greater Good"?05:42: The top 5 take-aways from the research on well-being and resilience.12:53: Where do self-help trends come from?15:39: Is there a body of research that you see emerging right now that you think could be the next big thing?17:50: What areas of study should get more investigation?21:24: How have you applied the research to your own life?23:28: Do you think there are ways in which some of the research on particular topics has been misused by people?28:46: What do you think about the research into well-being being used by companies as a way to increase profitability?33:21: If you could go back in time and tell yourself one thing, what would that be?

Host Ali Nazar interviews Jason Marsh, Editor in Chief of the Greater Good Science Center, on the campus organizations work on quantifying what makes people happy.Transcript:Ali Nazar:You're listening to KALX Berkeley 90.7 FM, University of California and listener supported radio. And this is Method to the Madness coming at you from the Public Affairs Department here at CalX, exploring the innovative spirit of the Bay Area. I'm your host, Ali Nazar. Thanks for joining us today. And with me in studio I have Jason Marsh, the founding editor-in-chief of Greater Good magazine. Hey Jason, how's it going?Jason Marsh:All right, how are you? Thanks for having me.Ali Nazar:I'm good, thanks for coming in. And so, we have lots of founders on of organizations and I always asked the same question to start because you usually create something because you see like a gap. You're trying to fill something. So what's the kind of the problem statement that Greater Good is trying to solve?Jason Marsh:Sure. Well they're really to kind of at the heart of of Greater Good. And one is that there is a whole lot of great research and big ideas generated within universities like Cal, that never really see the light of day, never really make it out into the world and have an impact to improve peoples' quality of life, to improve relationships, to public policy or education. And so, Greater Good was really born to this idea that we should have a more of a bridge between science and practice. There should be ways where the fruits of research, should really make its way out to the public, to really benefit the public, improve public wellbeing really broadly and improve individual wellbeing, improved the way people relate to one another and improve institutions, like schools and workplaces and healthcare systems and and political systems as well. And really, the second animating idea behind Greater Good was that there's this fundamental misconception about human nature.There is, has been a prevailing belief that we're sort of born bad, born aggressive, born antisocial. And yet, there was this emerging body of research over time really pointing to this more positive narrative about human nature. Suggesting that actually there are really deeply rooted propensities for goodness, for altruism, for compassion. And by changing that narrative and changing what people expect humans are capable of, we can really change behavior and really change some of those institutions as well for the better. So there was really this marriage of ideas that there's a real need to get the word out about this research coming out of academia, coming out of social science, to really change people's understanding of who they are, what they're capable of and in effect, provide a huge bridge between what the scientific community was starting to understand and what the rest of the world could really benefit from.Ali Nazar:Wow. It sounds amazing and so needed in these times. And it makes me wonder about kind of the history of the science of happiness. Like that doesn't seem like a science, when you think about sciences. What is the history behind this study?Jason Marsh:Sure. So, backing up, for decades really, for much of the 20th century, a lot of psychology and other behavioral, cognitive, social sciences were really focused on the roots of pathologies. The roots of why is it that people do evil, do bad things, how to institutions become corrupt. But starting, there had been this strain of research that really toward the late nineties started to take off and focusing on, let's look not just at human pathology, let's look not just to what's wrong with people, but really try to understand what can go right and how we can actually help people have a greater sense of thriving and happiness and wellbeing, both to address some of the deficiencies that we experience and also to take certain situations where people might feel like they are just sort of getting by in life and to really infuse a greater sense of thriving, of happiness, of wellbeing, to really create in some ways a more positive ripple effect through society as a whole.And so, that there has been this growing movement, some call positive psychology, in some ways to distinguish it from other strains of psychology. Focusing really on happiness and wellbeing, and our center has in some ways built on some of that research, but we've also really drawn on work, not just on individual happiness and personal wellbeing, but really social relationships. And there's, at the same time, it's been a growing emphasis, not just on personal happiness, but on social relationships, on compassion, on altruism, really what makes people do good and what makes people feel good.Ali Nazar:So that it's a relatively new science is what you're saying.Jason Marsh:Yeah.Ali Nazar:Late nineties, so it's a 21st century type of study.Jason Marsh:Exactly. Yeah.Ali Nazar:Interesting. Okay. So before we dive further into what Greater Good does, can you tell me a little about yourself? Like how did you come to become founding editor of a magazine dedicated to this topic?Jason Marsh:Sure. Yeah. I sometimes think of myself as like the luckiest guy in Berkeley. I came out here in the early 2000s, about 2002, just at the time, the center ... At the time, the center was called the Center for the Development of Peace and Wellbeing. So it was a a real mouthful. And it was a bunch of psychology faculty who kind of knew, really broadly that they had this mission to take this new research of wellbeing, new research of compassion and generosity and help get it out to a wider audience. But they didn't quite know how to do that. They didn't have as much experience on the communication side, on the journalism side.My background's in journalism, I got connected to the faculty. They basically invited me to pitch what I would do with some kind of publication focused on this research, on these topics. I had been doing something sort of coincidentally somewhat similar type of work in Washington, DC had been editing this more political journal on civic engagement and community building. A lot of overlap and so put together kind of my dream job basically for what I would do with a a magazine along these lines that I thought would really be beneficial and really make a big public impact and really help people. And you know the team, liked the idea, we developed the first issue as a pilot and that was published in 2004, and it's kind of taken off from there.Ali Nazar:14 years later.Jason Marsh:Yeah.Ali Nazar:Still publishing, is it a monthly/quarterly, what is it?Jason Marsh:So it started off as a print magazine. It became a quarterly, 2009 we shifted to be entirely online so it's now, Greater Good magazine is now entirely online. And then, since that time as well, we've grown other programs and projects out of Greater Good. So there's still the hub, Greater Good, greatergood.berkeley.edu, is still the hub of all kinds of content, thousands of articles and videos and podcasts. But we have also an events series, a couple of online courses, host of other programs, all basically focused on the same research.Ali Nazar:Cool. Well I want to get more into kind of what you guys do and the breadth of it. Right now we're talking to Jason Marsh, he's the founding editor and chief of Greater Good magazine right here on campus at UC Berkeley. And before we get into the breadth of programs, I did want to get a little bit more into that founding story of the Greater Good center itself, because this show really focuses on this kind of spark of how do things grow from this one idea. So it sounds like you had could walked into an organization that would just kind of beginning, can you give us the history of it?Jason Marsh:Yeah, so it's a really amazing and pretty powerful story. So, there were a couple Tom and Ruth Ann Hornaday, who graduated from Berkeley in the early sixties and then sadly in the nineties lost a daughter to cancer. And they both were trying to honor her memory and spirit and also build on their great love and affinity for Cal, and came to the university and said essentially, we want to do something to foster peace and wellbeing in the world and to honor her memory and honor ... But they knew it was really the great research and great ideas coming out of Cal. And they, together with George Breslauer, who was dean of social sciences at the time, came up with an idea for a center that'd be different than a lot of other centers at Cal or beyond, that it wouldn't just be focused on research. It would really be focused on taking research conducted at Cal and even more broadly and really focusing on getting that work out to the public. So it had a wider impact on families, on schools and society at large.So there was sort of this initial brainstorming committee of a few psychology faculty at Cal. So Dacher Keltner was our founding faculty director, Steve Hinshaw and Phil and Carolyn Callan were all psychology faculty whose research in one way or another, all focused on, how do we not only address sort of what's wrong with people, but help them build really lives, positive relationships. And so, together came up with the idea of ... and I should say as well, Dacher and and Steve and Phil and Carolyn, all were committed in their own work, not just to doing really top tier research, but also really to find innovative ways to get that work out to the public and have it serve a real public benefit.So, together they came up with the idea for a center that would do that, came up with the idea for a Center for the Development of Peace and Wellbeing. Fortunately, I was able to connect with them just at that moment where they're contemplating how to really get the center out to a wider audience, get the research out to a wider audience. And I should say a few years after that, after Greater Good launched as a print magazine, we changed the name of the center to be the Greater Good Science Center, instead of the Center for the Development of Peace and Wellbeing.Ali Nazar:Yeah, Greater Good's a little catchier.Jason Marsh:A little catchier, a lot of confusion about what exactly we did. And it was also really hard and long to say.Ali Nazar:Okay. So you're ... Jason, you're someone who traffics in this knowledge of what makes people happy. So I have to ask you the question, what makes people happy?Jason Marsh:A good question. So the simple answer is strong social connections and positive relationships. There's a line from the research though, sort of with a caveat, is a line from the research saying relationships are necessary but not sufficient to happiness, right? So, if you don't have positive relationships, it's going to be really hard to find true happiness in life. And yet, it's not just about relationships itself. There could be other factors, other extenuating circumstances, other things in play that could still hinder your happiness. But the relationships are often really a foundation and key starting point.So out of that work, there's been a whole host of studies, lots of research looking at the benefits and also how do you then build successful connections? How do you build successful relationships that are so strongly linked to happiness? I should say as well, when we talk about happiness, we're not just talking about fleeting feelings of pleasure, and just feeling good. A definition that we use is, it is partly about positive emotion, but it's also about this deeper sense of purpose and meaning and satisfaction with your life, that goes beyond just moment to moment experiences of pleasure. So that's why our tagline actually for the Center is a science of a meaningful life. Right? This deeper sense of goodness or commitment to something beyond the self.Ali Nazar:It's really interesting that that's the definition as you see it, because it speaks to the interdependence that we all have on each other, as opposed to like, you know, it's a very American, I think concept to be very independent.Jason Marsh:Exactly.Ali Nazar:To not need anybody. So, it's like our society is maybe not set up to be happy in some ways if that's what you guys have found in the science.Jason Marsh:Right. Yeah, exactly. And that's, in some ways, makes the work somewhat challenging, we're running against some pretty big cultural currents. At the same time, that's what gets us up in the morning to feel like there is a need for the work, it isn't just something that people are already completely embracing, and you know that's already, totally dominant beliefs or practices in our culture there are these competing ideas. And don't get me wrong, I think there's a lot to be said obviously, for individualism and for independence, but part of our work and part of the research suggests is that it's really important to find the right balance, right? Between both pursuing your own personal goals and dreams and wellbeing and also recognizing the ways that you are also living in community. Your actions affect others and a lot of your wellbeing is both contingent on and helps to influence the wellbeing and contributions of others.Ali Nazar:So have you ... I would think in the science of happiness, there's been studies of many different cultures and like this is a social science, right?Jason Marsh:Yeah.Ali Nazar:So that's a lot of like looking at long trends and surveys and stuff like that. So what are some of the learnings that have been found from other countries that maybe aren't as individualistic capitalistic as America?Jason Marsh:Yeah, so you know, it's a great question. In the last five, 10 years or so, there's been, as the science of happiness has taken off and really gone global in a lot of ways, there has emerged a broader sense on happiness around the world. There is now a world happiness report, put out sort of in connection with the UN regularly, that often finds that the countries that are ranked the highest on measures of happiness, looking at several different factors, are the ones that have in some ways a a stronger egalitarian spirit, have a stronger sort of social democratic tradition of greater commitment to the common good and less inequality.So, a lot of those values that are more community-minded, more civically-minded, often translate into greater happiness for individuals within the country itself. Which is sort of paradoxical, right? We often think about those two things being somewhat at odd, right? Like having to sacrifice your needs for the greater good. When in fact like actually having that commitment to the greater good, having a commitment to something bigger than yourself. Having a a culture and even on government that tries to foster that greater sense of like, we're all in this together. Actually, the individuals within those societies, do better, feel better individually as well.Ali Nazar:Are there any places in the world, like if you're, you know, looking to be an expat American, you want to become a happy person, where should we go?Jason Marsh:Denmark always ranks really high. Denmark, Norway-Ali Nazar:Scandinavians.Jason Marsh:And other countries. Yeah. Costa Rica does as well actually often in a lot of those surveys.Ali Nazar:Is there a correlation between higher tax rates and happiness?Jason Marsh:That's been looked at a little bit, because [crosstalk]Ali Nazar:A little bit of theoretically that's the go for ... you're giving it to other people, right?Jason Marsh:Right, exactly. Yeah. I mean there's, that the tax rate itself hasn't, I wouldn't say it's been proven as a definite cause or clear determinant of happiness, but certainly there were a lot of other sort of correlational data, a lot of other data suggesting that there is a strong relationship. At the very least, there's evidence suggesting that inequality is bad for happiness, right? And inequality is also bad for pro social behavior as well. Pro social as supposed to antisocial behavior, right? So in situations where there are greater power imbalances, it's not just bad for the person who is on the lower end of the totem pole, but also for someone who is in a higher level of status, there's evidence suggesting that they're actually their skills at connecting with other people being more altruistic, being more compassionate, those skills are actually compromised by their elevated status. So all the kinds of skills that you need really to make the kinds of connections that are linked to happiness are impeded by elevated status.Ali Nazar:Yeah, it's really, really fascinating. We're talking to Jason Marsh, he's the founding editor-in-chief of Greater Good magazine from the Greater Good Science Center right here on campus. You're listening to Method to the Madness on KALX Berkeley 90.7 FM, I'm your host, Ali Nazar.And so, one of the founding principles of this center is to bridge the gap between academia and the real world. And so, I was looking at your guys' website, you have a lot of programs for different types of real world applications. So I'd like to dive-in a little bit about kind of how you guys are delivering on that promise of the mission. So first let's talk about parents and families, it's one of the constituencies you kind of name on your website. And I'm a member of a family and it's hard, with little kids and all that. And so happiness is a thought that comes around a lot, because like you're kind of always yelling at some little kid to do something. So what have you guys found and how do you apply research to that setting?Jason Marsh:Sure. So, I mean, one of the main things we've tried to do, really from day one, is to produce quality research-based materials, resources for parents who are often up at 2:00 AM, I've been in this case with a kid of my own, googling ways, looking for ways to be a better parent, to yell less at your kids, to be more understanding, be more patient. And so, part of our focus has been from day one, to really focus not just on common wisdom, conventional wisdom, but really what the research suggests are really effective ways to foster happiness and wellbeing within families. And also to raise kids with the kinds of skills that lead them to a sort of happy and meaningful lives. So from early-on we had produced, when we had the print magazine, a lot of articles on families and child development.We had for a number of years a really popular parenting blog called Raising Happiness by actually a Berkeley PhD, Christine Carter, who wrote a book of the same name, that also proved to be a really great resource for parents. And more recently we've actually launched a new parenting initiative, we have a great parenting director at the center, Miriam Abdula who runs a program, where she's both writing about the science of wellbeing for parents and families. And also, running a program where we give out grants, sort of modest sized grants to different community-based programs around the country that want their work to serve parents and help their kids, help parents help their kids develop the kinds of skills that we know are linked to happiness and wellbeing and leading sort of positive, meaningful lives. So providing both funding and also helping to connect those programs to researchers who can help ground their work a little bit more deeply in the research to make sure that there's a really strong scientific basis to it.Ali Nazar:Okay, cool. And tell me about some of the other programs. I saw there was a bunch of different people or constituencies that you kind of focus on, but tell me about some of the main programs right now.Jason Marsh:Yeah, so like parents, we've also focused a lot on educators over the years. Really helping people who are trying to help kids, especially both so that they can provide useful resources and tools for kids and also to serve their own wellbeing. Right? I mean, educators, there's huge demands, a lot of stressors, a lot of evidence that there's really great burnout and turnover in the profession. So we've tried to provide resources both so that teachers can better serve their students and also so they can better serve themselves and make sure that they don't burn out.So similarly, we've a whole host of resources on our website for teachers. We also for the last six years, have run a summer institute for educators. We've had teachers come from just about every state in the country, from dozens of countries around the world, to come to Berkeley for a week and get really a crash course in the science of wellbeing and explore together how they can take the science and really apply it meaningfully to their classroom.And now more recently, our education team is developing a new resource coming soon, early in 2019, really to serve as a clearing house, really the best tools, best resources, best practices and strategies, so that to make it even easier for teachers to take all this wisdom from the science and really incorporate it into their classroom, into their school, without having to add yet another thing on their agenda to make it as seamless and hopefully as painless as possible.Ali Nazar:Cool. Well it sounds like there's ... your website has a lot of tools it sounds like, for helping people to access the different programs you have. And then when I was looking through, there's a breadth of things you guys do. There's events, there's content being published and-Jason Marsh:Yep, exactly.Ali Nazar:So I did want to ask about, you talked about what makes people happy, but this science, I would think in the study of this would give you some tips on how to change someone who's not happy to become happy. Like that's the trick, right?Jason Marsh:Yeah.Ali Nazar:There's a lot of people out there who are weighted down by a lot of different stressors of all different types. So what's your recommendation? You guys have all access to all this knowledge. If there's a listener who's not happy, what should they do?Jason Marsh:Yeah, so there are ... it's been a really big question in the field, right? Because early on, focus on happiness was like, let's just figure out if we can take people who are, you know, moderately happy and try to make them happier. More recently, there's been a focus on, let's look at more at risk populations and people even who are having suicidal thoughts are at risk for depression, and see if a lot of these same strategies can be effective for them as well. And fortunately, many of them have been. There are ... should say, like offer the caveat right up front for people dealing with serious depression or serious psychiatric problems, it's still, most important for them to see a mental health professional. The tools that we offer on the site are not supposed to be a substitute for therapy say.But certainly there's a huge number of people who just feel like ... who are kind of unhappy, who are maybe struggling with maybe some symptoms of depression or just feel like they're not as satisfied with their lives they'd like to be. And so that, the research has found, successfully found that there are ways that they can actually benefit over time. One of the big focuses of that work has been on gratitude as a practice. Right? So there's been, for the last 20 years or so, a huge emerging science of gratitude. We focused on a lot, which in some ways is just really simply, recognizing and appreciating the gifts and good things in your life, that you might otherwise take for granted. Right? So they basic idea is, there are lots of positive things that might happen to us over the course of a day that we just kind of ignore or take for granted.And by training our minds over time and focusing a little bit more deliberately on some of those good things, we can gradually kind of change the narrative that we're telling ourselves about our lives and change kind of the emotional tone of our lives, so that it ceases just to be about the ways that people have taken advantage of you or been mean to you. But you start to recognize ways that people have actually gone out of their way to be kind to you and nice things that people have done for you and you see yourself differently in relation to others. You see other people differently and you see sort of human nature differently as well. So, and at the same time, you're creating more of these positive memories, right? By actually noticing and appreciating and savoring more positive experiences, you're then creating these positive memories you can return to over time as well. So it provides both these greater momentary experiences of happiness and also these greater lasting memories and lasting resonating feelings of happiness as well.Ali Nazar:It's so interesting that you say that we're speaking with Jason Marsh is a founding editor of Greater Good magazine. It's interesting that you say that because our society is moving to a place with less time and less and less time. So like you're talking about getting space to recognize positive things and have gratitude for it, but it feels like we have less and less space.Jason Marsh:Yeah, exactly. Yeah. It's a huge issue and I think that's been something we focus on in the last few years, especially is the impact of new technology, especially on wellbeing, on being able to hone a lot of these skills. Because yeah, I mean gratitude, there's also a huge emerging science, which a lot of people have read about on mindfulness. A lot of it places really strong emphasis on taking moments essentially to pause and notice your surroundings. Even savor and appreciate some of the good you might pass by otherwise. And that is really at odds both with the pace of our culture, with our work lives, with technology. And so, in some ways it's a great challenge, but in some ways it's calling for the need for these practices to be as widely spread and embraced or embraced as widely as possible because there are so many other forces that are pushing in the opposite direction.Ali Nazar:Yeah, yeah, well the work is really needed. So I appreciate you coming in and telling us about it. I always end interviews Method to the Madness with the same question. This is an organization founded with a thesis to help bridge the gap between the academic research on happiness and getting it out there in the world. So, if everything went perfect five years from now, like what would the goal of Greater Good Center look like?Jason Marsh:Yeah. So if everything went well five years from now, we've been asking this question of ourselves a lot lately. I think we would see a lot of the tools and ideas we're putting out in the world, embraced not just by more individuals. Like we were really pleased to see the growth in our organization as ... in general. We-Ali Nazar:How many people work there?Jason Marsh:When we are a print magazine, let's see, we have a staff of 14 but other Grad students and faculty who are involved. When we started as a print magazine, we reached 5,000 subscribers. We now have about 600,000 unique visitors to the website each month. We have an online course that's enrolled about 600,000 students as well.Ali Nazar:Anybody can enroll?Jason Marsh:Anybody can roll. It's a free course. Anybody can access the resources on the website, they're all free. So that's all really, really gratifying to see so many individuals really hungering for and based on our own surveys and research, seemingly benefiting from those resources. However, we feel like there's still just really huge needs in organizations and institutions. In our education system, in our healthcare system, in our workplaces. And we're starting more and more to work more directly with schools and districts and companies and leaders in healthcare, and where we'd really like to go and where we'd like to see the work go is to see it embedded even more directly to inform and really influence and shape the policies and best practices within some of those major institutions that just have influence over, millions if not billions of people worldwide.Ali Nazar:Cool. Well, it's a great vision and mission. So thanks for coming in today, Jason.Jason Marsh:Thanks for having me.Ali Nazar:We've been speaking with Jason Marsh, he's a founding editor-in-chief of Greater Good magazine. And Jason, just a quick plug for people want to understand how to get involved and access these resources. Can you tell them how to do it?Jason Marsh:Yeah, thanks Ali. Best place to go is our Greater Good magazine website, that's greatergood.berkeley.edu. And best way to stay on top of what we're doing and stay in touch is to sign-up from that site for our free weekly newsletter.Ali Nazar:Okay, great. Well you heard right here, this is KALX Berkeley. I'm your host Ali Nazar and Methods to the Madness. Thanks for joining everybody, and thanks again for joining us, Jason, and everybody have a great Friday. See acast.com/privacy for privacy and opt-out information.

Join us for the third episode of 'Behind The Scenes' from Crankworx in Les Gets,France. Today we chat with athletes Bernard Kerr, Keegan Wright, Loic Bruni and Rachel Atherton. We then caught up with Santa Cruz Syndicate mechanic Jason Marsh.   Huge thanks to our sponsors SAXX for supporting the podcast.  For event information, results, standings and live stream times head to www.crankworx.com / www.lesgets.com and follow Crankworx on these channels, Instagram, Facebook, Twitter and Youtube.  You can also follow the podcast on  www.hktproducts.co.uk Instagram, Facebook, Twitter  Join the closed Facebook group HERE! Enjoy. Share. Ride. #hktpodcast #listentothehktpodcast

Online advertising is a powerful marketing channel for expanding your client base and increasing sales. What makes online advertising so effective is that it is highly targeted, measurable and scalable. But picking the right mediums and properly implementing online ad campaigns is critical. In the webinar you’ll learn what makes online advertising so effective, the difference between branding and direct response advertising channels. The most important online advertising channels to consider, the unique benefits offered by different online advertising channels, how to identify your ideal prospects and develop a plan to attract them How to super-charge your content strategy with digital advertising, the importance of identifying your client acquisition costs, how to manage advertising like a high-return investment, how to effectively measure the ROI of your advertising spend down to the dollar, how to build a repeatable, profitable, and scalable online marketing machine to grow your business. Jason Marsh, founder of digital marketing agency MARSH8, has been working in the trenches of internet marketing since 2008, driving new business for companies spanning from Broadway to Silicon Valley. When it comes to acquiring new clients online, Jason Marsh is a nationally-known digital marketer knows how to get results. In an ever-changing digital landscape, he knows what is working right now. With an approach that is part art and part science, Jason and his team at MARSH8 develop scalable and data-driven online strategies for clients that consistently generate significant returns on investment. Jason has chaired the Legal Marketing Interest Group for the American Bar Association’s Law Practice Division, and was recently appointed to chair the brand-new Client Development & Marketing Committee. He is frequently invited to speak at conferences and legal associations across the country, and is a contributing editor for Law Practice Today.

Laurie Horesh, Melanie Dinjaski and special guest co-host Jason Marsh break down the juicy NFL headlines and off-field shenanigans from Week 2, and are joined by special guest Australia's New York Jets punter Lachlan Edwards.

Although television commercials seem too expensive for a solo practice’s marketing budget, they are not! In fact, advertising on T.V. can be a great alternative or addition to an online marketing campaign, as long as it’s done correctly. So what should solos expect with these ads and how can we optimize the return on investment? In this episode of New Solo, Adriana Linares and Jason Marsh interview Conti Moore, a small firm lawyer with a successful television commercial, about the process and price of creating her ad, airing it, and tracking its success. Included in this episode: TV network “spots” and your target audience Measuring success and tweaking television shows Slow start and a long term commitment Production company costs and benefits Creating fresh content and cycling locations Customizing your airtime package Choosing a niche area of law for the highest ROI Conti’s words of advice from the experience Conti Moore practices primarily family law and criminal defense at Conti Moore Law, PLLC, in Orlando, Florida. She has been recognized by the National Bar Association and Impact as one of the Nation’s Best Advocates: 40 Lawyers Under 40. Additionally, the National Bar Association and Impact presented Ms. Moore with the coveted Excellence in Service Award in recognition of her unyielding commitment to community service. Special thanks to our sponsor, Solo Practice University.

There is no lack of advice when it comes to legal marketing, but it can sometimes be overwhelming. What are the basics in a law firm’s online presence and where should lawyers focus their time and money? In this short podcast, Adriana Linares and Jason Marsh interview three law firm marketing specialists about their areas of expertise. Gyi Tsakalakis, founder of AttorneySync, discusses the blurring lines of the real and online worlds and how local search engine optimization plays its part. Allen Rodriguez and Eva Hibnick, founders of One400, talk about the fundamentals for streamlining your law firm’s marketing and sales process. Essential Marketing Topics Discussed: Local search Overall service quality Reviews Social media Experiential marketing Remarketing Optimizing for receiving service Content marketing AdWords

In this episode of New Solo, Adriana Linares and Jason Marsh interview C. Todd Smith, a small firm lawyer who has used various forms of social media for marketing his practice. Jason Marsh, an online marketing specialist for small businesses and law firms, also give his insight into the importance of social media. For lawyers launching a solo practice, this podcast will provide a broad idea of where to start with your social media campaign. Todd Smith recommends that lawyers choose one or maybe two platforms to focus on rather than trying to tackle all of them.

In this episode of New Solo, Adriana Linares interviews internet marketer Jason Marsh about the most effective marketing process for lawyers beginning a solo practice, how much they should spend on a website, and what it means to optimize your business for the search engines. Special thanks to our sponsor, Solo Practice University.

Chuck Frost, and Erin Fenley of the UCB Energy Office talk about their efforts to drive down electricity use on the Berkeley campus. This program will shift the onus for electricity use on each of the 28 Operating Units on Campus. Mypower.berkeley.eduTranscriptSpeaker 1: Spectrum's next. Speaker 2: Okay. Speaker 3: [inaudible].Speaker 1: Welcome to spectrum the science and technology show on k a l x Berkeley, [00:00:30] a biweekly 30 minute program, bringing you interviews, featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 4: Hello and good afternoon. My name is Renee Rao and I'll be hosting today's show. Did you know UC Berkeley has an energy office and an energy incentive program? Our guest on spectrum this week are Chuck Frost, the first ever energy manager of the UC Berkeley campus and Aaron family, the energy office communication specialist. [00:01:00] They talked with Brad swift about the programs the energy office has launched to drive down electricity use on the Berkeley campus. Here's the interview, Speaker 1: Chuck Frost and Aaron Fenley. Welcome to spectrum. Thanks for having us. Yeah, thank you. You work at the University of California Berkeley Energy Office. How did that come into being? Speaker 5: Well, the university hired a consultant to look at ways to save money on the campus. One of the things they came up with was to reestablish the energy [00:01:30] office. Speaker 1: Yeah. And that was about three or four years ago when bane consulting came in to check out what areas we could save money, um, on campus. And that was everything from payroll to energy management. So we dove in from there and it's part of operational excellence program. Actually through the energy management initiative we have created the energy office. We have also created an extensive outreach program which has its own goals and energy incentive program, which [00:02:00] has financial goals and then an energy policy which provides a framework. Speaker 5: Might there be, while the energy office actually tracks and monitors and assist the campus in reducing energy and we try to improve the building performance also. Is there anything that's really different the way your energy office is doing it that distinguishes you from other places? I think it's the number of dashboards we're using. We've got [00:02:30] almost a hundred installed on the smart meters and then also the incentive program or you could put the bill out into the campus. So the 28 operating units, if they beat their baseline or you will give them money. And this year we're giving them about $170,000 back to the campus, but it can go the other way starting next year and they could owe us two so it can go either way. It's a carrot in a stick. But out of the 28 opportunities this year, 20 received [00:03:00] money and two what Ellis and our goal is really to have no one, no HOAs and put the money back into the campus. Speaker 6: And how is it that you tie into the dashboard? Would the data, where do you collect the data? How do you tie it in? Speaker 5: Each building has a meter that monitors the incoming power to the building and that goes to an obvious is the name of the system. And then the pulse energy pulls off the obvious server to populate the dashboards [00:03:30] and kind of throws the bells and whistles on it. Speaker 6: Now are you able to use the data to reflect on the buildings efficiency its system? Speaker 5: It's actually can be used as a tool to identify when you have problems in the building. It's a, it'll throw up a flag. If you're doing too much energy after it learns you're building, it really knows how you'll drop. However, on a certain day and the weather and things like that, that's the model that is actually forms. It takes a few months to learn the building and actually it really a full seat, you know, a year. [00:04:00] And then once it identifies and learns and models who are building, then you can actually have threshold or limits that will flag your attention. If you have drawing too much or not enough, it can go either way. But that's a good indication. It's a lot better to have sub-metering in a building, but it's, it's very powerful just to have, you know, a smart meter in a building. And is there a move afoot to go to this sub-metering? Absolutely unfortunate. It just comes with a price and so it's very expensive. [00:04:30] But with the technology changing and wireless and things like that are being used a little bit more and I think it's coming down. So probably doable in the future. If you look at all the utilities on campus, we average between 30 and 35 million. That's for water, steam, gas and electricity. Speaker 1: And the electricity itself is about 17 yeah, Speaker 5: that's what he paid last year. Speaker 6: And so year to year as units start to save, you're able to give what back to them Speaker 5: when the, [00:05:00] the main meter at the campus drops down. That that's how we really determine and then we break it down into buildings, how much each of the buildings. But we actually look at the main meter also and then we are showing for the first time in a number of years where we actually did reduce and that an average of 2% creep was what we saw since the 90s Speaker 1: so so we can really avoid that creep by keeping the engineers in buildings. They've been divided into zones to work [00:05:30] in specific areas on the campus in order to understand the buildings, know what's going on there, work with the building managers in order to keep them tuned up so that the creep doesn't happen. Speaker 6: And that's the front line? Yes, it's the building engineers and building managers. Speaker 1: Well through the energy office there are stationary engineers, electrical engineers that are working in the zones with building managers in order to make that work happen. Speaker 5: So even though the skilled trades, Speaker 1: our goal goals a little bit different [00:06:00] than a traditional stationary engineer example where we're looking at kilowatts and BTUs, we want to help in any way we can and improve the building. But our focus is really energy. So we work with the shops but we have a different spin on it. So this past year a lot of the work that was very significant in reducing energy use was through variable fan drives. Yeah. Speaker 5: Both frequency drive. So anytime you can vary the flow on a large motor, whether it's pumping water pumping here you can [00:06:30] actually, once you reduce that substantial savings. So we saw a lot of opportunities and repairing dries, putting in new drives and things like that. Speaker 1: You kind of have more of a consultant role Speaker 5: in a sense. We like to say we're looking and um, some people will call it low hanging fruit. They don't cost a lot of money to invest in, but it could be scheduled changes. You could be heating and cooling at the same time. There's a lot, actually a lot of savings in those two areas and really don't have to spend a lot. You [00:07:00] just have to identify what I'm an example in this building we're in right now, it was a while ago, they actually had a painting project, so they wanted the fans to run 24 seven and it was one of the professors at notice will look at the dashboard and how come the energy use went up and it didn't go back down. So by him asking that question, we investigated and we found out that they had put all the fans in hand. There was no schedule to shut down at night so that that was about a $45,000 [00:07:30] avoidance would have been allowed to run the rest of the year. So those kinds of things, that's what the dashboard really helps a lot of people a lot of highest looking. So you can see what's going on and start asking the questions, why do I have this little blip of power? Why does it jump up like this? And the energy officer will go out and investigate it and sometimes it's just interviewing people. Sometimes it's walking through mechanical rooms and every building has a story. So you have to kind of dig into it. Speaker 7: [inaudible] mm, Speaker 4: [00:08:00] you're all sitting just spectrum on k a Alex Berkley. Our guests today are chuck frost and Aaron finally from the UC Berkeley Energy Office. In the next segment they talk about changing behavior to save energy Speaker 1: and what sort of outreach programs are you operating to try to just drum up support and awareness. We do have a energy management resource center right here in Barrows Hall Room One 92 [00:08:30] and people can stop by and pick up posters and flyers and light switch stickers can get information about saving energy, specifically in labs, residence halls and office spaces. You can also come there or email us@mypoweratberkeley.edu and set up a time to have our student team and we have an amazing student team who conduct surveys in offices, labs. We come in and take a nice observational survey [00:09:00] of what's going on in the spaces, um, leave stickers and materials to help that area find out more about what they can do. People here on campus are already doing so much to save energy, but there hasn't been a single place that we've gone to that we haven't found a few recommendations, uh, to give. So we provide personalized recommendations to that area. Then we post those on our website so they can be downloaded by the whole office or whole lab. And Speaker 5: would someone get involved if they're interested in becoming part of [00:09:30] the student team? Speaker 1: We just hired our student team for the semester, so all of our positions are filled currently. However you can stay in touch with us through our website and through Facebook where I post different internships that are available and they come up each semester. Yeah. Speaker 5: On the maintenance and new building side of things, there's obviously an ongoing maintenance that's required by all the buildings and are you folks involved in specifying improvements that could be [00:10:00] integrated into that maintenance process? We actually try to help with the maintenance too, but again we are looking at, everything we do has to be related to energy savings, so things like just clean filters. We'll save energy because there's less draw on the fans. It's an ongoing challenge, you know with the funding and things like that for an adequate maintenance, but it's improving and it's starting to turn, which is really good. It really needs to campus because of the age does [00:10:30] require a lot of maintenance on the different systems and things like that. And with new construction, do you get involved in decisions that are being made about what to put in the various buildings? That would be the policy that Aaron was mentioning earlier. We actually, with the new energy policy, we tried to insert ourselves pretty early into the design phases of the project. Actually in the very early design conception is where we want to be inserted. So we can talk about that. And are there [00:11:00] other sort of stakeholders, groups like yours that get drawn into that process Speaker 1: about energy efficiency or other things? Oh, other things? Well, I mean you could relate it to accessibility issues in a building. It's a very similar type of thing. You're going to build that in in the beginning too. Campus buildings these days, it's not going to be an afterthought and we want energy efficiency to be seen the same way. Speaker 5: And Are you, you're pretty much limited to off the shelf kind of technology at this point. There's no way for you to really work with anyone on campus [00:11:30] on creating some new technology that might, aren't working with certain groups. The Center for built environment, they're doing a research project right now on personal comfort units, which the focus is right at your desk and not a zone, the whole room. And they actually having some pretty amazing results. They have also a heating and cooling chair. So you actually heat the whole building just there as you need. And so the goal is to try to get people to trade in their heaters [00:12:00] that they've got underneath the desk that they bring in from home and they don't want anybody to know about that draw 1500 watts of power with one of these more efficient, uh, personal comfort units, which draw about 40 watts. So they're actually, I had one in my office and I, I hated to give it up, but they had to use it for the research, but it really works good. It's very interesting some of the work they're doing. Speaker 1: I also worked with some students in computer science in order to help us develop a mobile available [00:12:30] site for our dashboards because right now in pulse dashboards or flash and they don't display on mobile devices or tablets. So some of our computer science students help to develop an html version where we're showcasing about half the buildings that are available on pulse. However, you can access those through your mobile device now. And is it just a matter of time before you get them all hauled? The building's done that way. I certainly hope so. Yeah. Yeah. Yes, it is. An ongoing project. Speaker 5: [00:13:00] There is opportunity for innovation that you're finding within absolutely. The campus people are coming to you with ideas which you encourage them. Yes, definitely. Definitely. Yeah. That's exciting. That's the best part of my job actually is meeting some of the people I'd never get to meet otherwise are doing some really neat research and it's cutting edge and to look at the campus as a lab. It really is because of the diversity in buildings and we've got some buildings that are a hundred years old and [00:13:30] on the behavioral side, what sort of push do you make there and how successful is that? Speaker 1: We have been developing a lot of elements for our behavior change campaign, the my power campaign, reaching out to all of campus saying that everyone has a role to play in reducing energy use. We can all turn the lights off, we can all unplug things when we're done with them. We've put out about 10,000 stickers around [00:14:00] campus reminding people to shut the lights off, reminding people to turn their monitors off and those had been put up through student teams. They've also been put up through our power agent team, which is a group of very committed champions of energy efficiency here on campus. Most of them staff members, a few students. And they are also along with our engineers, some eyes and ears of the buildings on campus and they can keep us updated on things that are happening in those areas where they work and study. Speaker 5: [00:14:30] Oh, I'd like to say that we value anybody's input. And you know, I've had people that are gardeners or browns and I've had custodians and various groups that will say, you know, the light was on and you know, the buildings lights are on and things like that and brought it to her attention. So it's just everybody's health. We can do this. It's going to a group effort. Everybody's working together. Speaker 1: Absolutely. And anyone who wants to report any type of oddities [00:15:00] or anomalies and energy use, sending an email to my power@berkeley.edu gets our whole team's attention and we get back to everyone within 48 hours and get on the problem. So those types of reports have really helped us resolve some issues Speaker 6: other than electricity. You deal with natural gas. Steam is a big part of the campus as well. And how does water fit into that as issues? Speaker 5: Right now we're just focused on electricity, [00:15:30] they initial phase, but we will expand into it, you know, working closely with the sustainability office and, and water is very important in steam and yeah, Speaker 1: our dashboards even have capabilities of showing water usage and steam usage. But right now we're pretty single minded in our focus on energy efficiency and reducing permanently reducing the amount of energy we use on campus. But the campus does have a goal of reducing potable water use to 10% below 2008 levels by 2020 [00:16:00] and you can find out all about that@sustainabilitydotberkeley.eduSpeaker 3: [inaudible]Speaker 8: spectrum is a public affairs show on k a Alex Berkeley. Our guest are chuck frost and Aaron Penley in the UC Berkeley Energy Office. In the next segment they talk about new technologies and surprising collaborations. Speaker 6: And how does the steam system [00:16:30] here interact? It's shared, right? It's across a large group of the buildings or not because not all the buildings are on the steam [inaudible] Speaker 5: on the core, you know you have some remote buildings that have boilers and things like that and so you're not using electricity at all to develop the steam. Oh, that is correct. So it's just all, it's usually natural gas or gas to do that. Speaker 1: But isn't the steam a byproduct of the electricity production? Speaker 5: You're absolutely right. We have a cogent plant that does cause of the [00:17:00] turbine generate steam that we traditionally use and then we have on boilers that are kind of a backup to that now. Speaker 6: So that's then on top of the power you draw from PGNE the cogeneration. Speaker 1: We actually produce that energy and then sell it back to BJ to PGNE and then we buy it back. Speaker 5: We give 10 cents is the number we typically give because it's kind of a blend, an average of what we pay Speaker 6: [inaudible] I'm interested in the new technology that you're looking [00:17:30] at. Speaker 5: I think fault detection has actually been around for awhile with your control systems. You trended in the building and then you traditionally would analyze it, an engineer or somebody would look in and analyze it. So you automate that. And so what is really changed, and I think it's really good for the industry, the HVAC industry, is you've got people like Google and Microsoft and people that were never in the game before. Now I want to start mining the data from the buildings, analyzing that data for a fee and helping [00:18:00] with the fault detection. So it's a game changer at the industry. Probably in the last five years has changed more than it did 25 years before that. It's amazing. So we got new players in the game and wireless as well. Wireless is very big too. Yeah. The technology, Speaker 6: is it proving to be as reliable as copper wire? Speaker 5: I think it is. It's starting to be embraced by everybody. You have different technologies, ones that require repeaters and then you have mo technology, then self networking [00:18:30] and things like that. So even now we've got pilots going on that are pneumatic thermostats that are really wireless electronic thermostats that go back to a server and the pneumatic combined. And so that allows us to get down to the zone level to really control a building and really look for the energy. A zone would be like the room we're in now and then with the new wireless lighting that actually it looks at occupancy, it looks at a temperature. Also you can start pulling and really getting a good profile or [00:19:00] you're building when the energy is and when it's occupied and things like that. So those newer technologies are very promising. Speaker 6: Obviously you're going to drive the use and drive efficiency at cow and it's going to get harder and harder to reduce the use. Your Delta is going to get smaller and smaller. Where do you find new efficiencies? Speaker 5: We like to call it mining for Golden Nuggets and the nuggets are harder and they're deeper to find as you move forward, [00:19:30] that's for sure. But we've been working with a Berkeley national lab and also the Pacific Northwest National Lab and PGNE Energy Center and facility dynamics on ways to train our technicians to, to find those golden nuggets. So we're putting the technicians out in the field as we mentioned in zones in the learn the buildings and then they'll get the deeper look at the buildings once they understand the buildings, get more familiar with it. So that's where we're hoping to continue the process. But it is it, you're absolutely right. It's harder. You keep going in [00:20:00] whether you call a golden eye, gets her low hanging fruit, there's less and less. This orchard has been picked over pretty good. Speaker 6: This is what's the legacy of your data collection and distribution at this point? Speaker 1: Oh, right now we started April, 2011 and we are just now finishing up our first annual report that contains all of our, our data from the initiative since the inception, so that will be released as soon as it is approved. It is in its final [00:20:30] draft stage. Speaker 5: What was the biggest surprise for you when you started this process? I don't know if it was a surprise, but I was just amazed at how much of the small little pockets of research that are going on than it actually looking people coming forward. And I'd never heard of the before the center for built environment and just amazing what they had been doing for 20 years and they were a great group and they really understand building comfort and the looking at new technologies and things like that. So this personal comfort unit and [00:21:00] again David Color and computer science students, that was just an early surprised me. And then it would be looking at energy and buildings and some of the tools they've shown savings with lighting and just the smart apps they were developing and where they could track you through a building. They knew what you liked in lighting and and the environment and they could actually start to modify the building and the interface with the control system at the building over citrus in the Er. It was just amazing to me. It was a surprise. Okay. Speaker 9: And the biggest challenge going forward [00:21:30] in near term Speaker 1: for you guys is what? I think for me it's to keep reminding people that we're not done and we still have to keep remembering to incorporate energy efficiency into our daily actions. One of the most surprising and interesting things in this work has been seeing what people's attitudes towards energy efficiency are and some people believe that they're doing everything that they possibly can and we continually find that there's probably even more that [00:22:00] you could do somehow or another. So continuing to incorporate that into your daily work routine or your daily coming to school routine is very important. Speaker 9: Chuck Frost and Aaron Fendley, thanks very much for being on spectrum. Thank you for having us. Thank you so much and good luck with saving energy. Thank you. Speaker 8: [00:22:30] If you're interested in reducing energy use at cau, visit the website, my power.berkeley.edu there you'll find building dashboards and strategies for taking action. Speaker 3: [inaudible]Speaker 8: spectrum shows are also archived on iTunes university. We've created a simple link for you. The link is tiny url.com/cadillacs [00:23:00] spectrum here at spectrum. We like to highlight a few of the sides to technology events happening locally. Over the next few weeks. Brad swift and I Speaker 9: present the calendar. The last few days of the bay area science festival are this weekend tonight in San Francisco, science improv blitz where comics and phd students synthesize laughs for the sake of amusement and learning. This is happening at the south of Market Street Food Park [00:23:30] four 28 11th street from 7:00 PM to 8:30 PM this is a festival event and free discovery days at at and t park. A T and t park will become a science wonder and when Bay Area Science Festival Speaker 4: concludes again with the Free Science Extravaganza last year, more than 30,000 people enjoyed a nonstop program chock full of interactive exhibits, experiments, games, and shows all meant to entertain and inspire [00:24:00] with more than 150 exhibits or something for everyone to unleash their inner scientist. This festival grand finale is Saturday, November 2nd at the home of the San Francisco baseball giants at 24 Willie Mays plaza in San Francisco. It opens at 11:00 AM and runs until 4:00 PM Speaker 9: the Mathematical Sciences Research Institute and Berkeley City College will host a free public talk on verifying greenhouse gas emissions by Dr Inez Fung as part of the lecture series, not on the [00:24:30] test, the pleasures and uses of mathematics. Dr Inez Fung is a contributing author to the assessment reports of the intergovernmental panel on climate change, a scientific body under the auspices of the United Nations. Dr Fung will discuss how we measure and verify claims about emissions related to global warming. Dr Fung is a professor of atmospheric science at UC Berkeley where she has studied climate change for 20 years and has created mathematical models that represent [00:25:00] CO2 sources and sinks around the globe. The event will be held in Berkeley City College Auditorium on Wednesday, November six from 7:00 PM to 8:15 PM RSVP for the free event online@msri.org Speaker 4: the November installation of the monthly lecture series. Science of cow will focus on art inspired by science and mathematics. You see Berkeley Professor Carlos equin will speak about how math and computers [00:25:30] are being used to create new artwork every day. He will also try to answer the nearly insoluble question of whether art or science came. First. Professor sequined began his career at bell labs as part of the group that created the first solid state image sensor compatible with American broadcast television. He later joined the faculty at UC Berkeley where he eventually focused on the development of computer aided design tools for architects and mechanical engineers. Professor sequent has also collaborated with many artists over the years to make the most of computers [00:26:00] and the emerging rapid prototyping tools to create geometrical sculptures and a wide range of scales and materials. The lecture will be held at 11:00 AM on Saturday, November 16th in room 100 of the genetics and plant biology building on the UC Berkeley campus. The lecture is free and open to the public haired spectrum. We like to share our favorite stories about science. Brad Swift joins me for the news Speaker 9: science daily reports that scientists at the University of Wisconsin Madison [00:26:30] have constructed a three dimensional model of the so-called missing link, cold virus, Rhino virus c Rhino Virus C is believed to be responsible for up to half of all childhood colds and is a serious complicating factor for respiratory conditions such as asthma. Together with Rhino viruses, a n B. The recently discovered virus is responsible for millions of illnesses yearly at an estimated annual cost of more than $40 billion in the United States alone. [00:27:00] Because of the three cold virus strains all contribute to the common cold drug. Candidates that focused on rhinoviruses a and B failed antiviral drugs work by attaching to and modifying surface features of the virus. This highly detailed three dimensional structure for rhinovirus c will give pharmaceutical companies new targets for designing cold thwarting drugs. Speaker 4: UC Berkeley scientists have designed a satellite [00:27:30] that could detect large fires across the western United States by snapping a constant stream of photos of the earth below. Then scanning them for new hotspots that could indicate wildfires. The UC Berkeley teen described their plans for the satellite known as the fire urgency estimate or in geosynchronous orbit or flags. In the October 17th issue of the Journal. Remote Sensing Lego works by analyzing its infrared photos using a computer algorithm to detect differences in the land, especially bright lights [00:28:00] that may be fledgling fires. The program can analyze the entire west in minutes. Creators hope that the early detection of wildfires help to prevent loss of life and widespread damage that usually occur as a result of extensive wildfires. Researchers hope to raise the several hundred million dollars required to build the satellite through a combination of public and private means. Speaker 9: The Northern California chapter of the Society of professional journalists has awarded greater good science center editor in chief [00:28:30] Jason Marsh, uh, 2013, excellence in journalism award for his story. Why inequality is bad for the 1% a gripping look at how income disparity can negatively impact both the wealthy and the poor. Relying on cutting edge research. Jason's story illustrates the ways in which having wealth may adversely affect an individual's ability to be compassionate, understand social cues, and trust others. Those deficiencies can hinder social connection, a key part [00:29:00] of our happiness and our physical health. To read the article, go to the website. Greater good.berkeley.edu Speaker 7: [inaudible].Speaker 9: The music heard during the show was written and produced by Alex Simon Speaker 7: [inaudible].Speaker 1: Thank you for listening to spectrum. If you have comments [00:29:30] about the show, please send them to us via email. Our email address is spectrum dot klx@yahoo.com join us in two at this Speaker 2: time. [inaudible]. Hosted on Acast. See acast.com/privacy for more information.

Chuck Frost, and Erin Fenley of the UCB Energy Office talk about their efforts to drive down electricity use on the Berkeley campus. This program will shift the onus for electricity use on each of the 28 Operating Units on Campus. Mypower.berkeley.eduTranscriptSpeaker 1: Spectrum's next. Speaker 2: Okay. Speaker 3: [inaudible].Speaker 1: Welcome to spectrum the science and technology show on k a l x Berkeley, [00:00:30] a biweekly 30 minute program, bringing you interviews, featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 4: Hello and good afternoon. My name is Renee Rao and I'll be hosting today's show. Did you know UC Berkeley has an energy office and an energy incentive program? Our guest on spectrum this week are Chuck Frost, the first ever energy manager of the UC Berkeley campus and Aaron family, the energy office communication specialist. [00:01:00] They talked with Brad swift about the programs the energy office has launched to drive down electricity use on the Berkeley campus. Here's the interview, Speaker 1: Chuck Frost and Aaron Fenley. Welcome to spectrum. Thanks for having us. Yeah, thank you. You work at the University of California Berkeley Energy Office. How did that come into being? Speaker 5: Well, the university hired a consultant to look at ways to save money on the campus. One of the things they came up with was to reestablish the energy [00:01:30] office. Speaker 1: Yeah. And that was about three or four years ago when bane consulting came in to check out what areas we could save money, um, on campus. And that was everything from payroll to energy management. So we dove in from there and it's part of operational excellence program. Actually through the energy management initiative we have created the energy office. We have also created an extensive outreach program which has its own goals and energy incentive program, which [00:02:00] has financial goals and then an energy policy which provides a framework. Speaker 5: Might there be, while the energy office actually tracks and monitors and assist the campus in reducing energy and we try to improve the building performance also. Is there anything that's really different the way your energy office is doing it that distinguishes you from other places? I think it's the number of dashboards we're using. We've got [00:02:30] almost a hundred installed on the smart meters and then also the incentive program or you could put the bill out into the campus. So the 28 operating units, if they beat their baseline or you will give them money. And this year we're giving them about $170,000 back to the campus, but it can go the other way starting next year and they could owe us two so it can go either way. It's a carrot in a stick. But out of the 28 opportunities this year, 20 received [00:03:00] money and two what Ellis and our goal is really to have no one, no HOAs and put the money back into the campus. Speaker 6: And how is it that you tie into the dashboard? Would the data, where do you collect the data? How do you tie it in? Speaker 5: Each building has a meter that monitors the incoming power to the building and that goes to an obvious is the name of the system. And then the pulse energy pulls off the obvious server to populate the dashboards [00:03:30] and kind of throws the bells and whistles on it. Speaker 6: Now are you able to use the data to reflect on the buildings efficiency its system? Speaker 5: It's actually can be used as a tool to identify when you have problems in the building. It's a, it'll throw up a flag. If you're doing too much energy after it learns you're building, it really knows how you'll drop. However, on a certain day and the weather and things like that, that's the model that is actually forms. It takes a few months to learn the building and actually it really a full seat, you know, a year. [00:04:00] And then once it identifies and learns and models who are building, then you can actually have threshold or limits that will flag your attention. If you have drawing too much or not enough, it can go either way. But that's a good indication. It's a lot better to have sub-metering in a building, but it's, it's very powerful just to have, you know, a smart meter in a building. And is there a move afoot to go to this sub-metering? Absolutely unfortunate. It just comes with a price and so it's very expensive. [00:04:30] But with the technology changing and wireless and things like that are being used a little bit more and I think it's coming down. So probably doable in the future. If you look at all the utilities on campus, we average between 30 and 35 million. That's for water, steam, gas and electricity. Speaker 1: And the electricity itself is about 17 yeah, Speaker 5: that's what he paid last year. Speaker 6: And so year to year as units start to save, you're able to give what back to them Speaker 5: when the, [00:05:00] the main meter at the campus drops down. That that's how we really determine and then we break it down into buildings, how much each of the buildings. But we actually look at the main meter also and then we are showing for the first time in a number of years where we actually did reduce and that an average of 2% creep was what we saw since the 90s Speaker 1: so so we can really avoid that creep by keeping the engineers in buildings. They've been divided into zones to work [00:05:30] in specific areas on the campus in order to understand the buildings, know what's going on there, work with the building managers in order to keep them tuned up so that the creep doesn't happen. Speaker 6: And that's the front line? Yes, it's the building engineers and building managers. Speaker 1: Well through the energy office there are stationary engineers, electrical engineers that are working in the zones with building managers in order to make that work happen. Speaker 5: So even though the skilled trades, Speaker 1: our goal goals a little bit different [00:06:00] than a traditional stationary engineer example where we're looking at kilowatts and BTUs, we want to help in any way we can and improve the building. But our focus is really energy. So we work with the shops but we have a different spin on it. So this past year a lot of the work that was very significant in reducing energy use was through variable fan drives. Yeah. Speaker 5: Both frequency drive. So anytime you can vary the flow on a large motor, whether it's pumping water pumping here you can [00:06:30] actually, once you reduce that substantial savings. So we saw a lot of opportunities and repairing dries, putting in new drives and things like that. Speaker 1: You kind of have more of a consultant role Speaker 5: in a sense. We like to say we're looking and um, some people will call it low hanging fruit. They don't cost a lot of money to invest in, but it could be scheduled changes. You could be heating and cooling at the same time. There's a lot, actually a lot of savings in those two areas and really don't have to spend a lot. You [00:07:00] just have to identify what I'm an example in this building we're in right now, it was a while ago, they actually had a painting project, so they wanted the fans to run 24 seven and it was one of the professors at notice will look at the dashboard and how come the energy use went up and it didn't go back down. So by him asking that question, we investigated and we found out that they had put all the fans in hand. There was no schedule to shut down at night so that that was about a $45,000 [00:07:30] avoidance would have been allowed to run the rest of the year. So those kinds of things, that's what the dashboard really helps a lot of people a lot of highest looking. So you can see what's going on and start asking the questions, why do I have this little blip of power? Why does it jump up like this? And the energy officer will go out and investigate it and sometimes it's just interviewing people. Sometimes it's walking through mechanical rooms and every building has a story. So you have to kind of dig into it. Speaker 7: [inaudible] mm, Speaker 4: [00:08:00] you're all sitting just spectrum on k a Alex Berkley. Our guests today are chuck frost and Aaron finally from the UC Berkeley Energy Office. In the next segment they talk about changing behavior to save energy Speaker 1: and what sort of outreach programs are you operating to try to just drum up support and awareness. We do have a energy management resource center right here in Barrows Hall Room One 92 [00:08:30] and people can stop by and pick up posters and flyers and light switch stickers can get information about saving energy, specifically in labs, residence halls and office spaces. You can also come there or email us@mypoweratberkeley.edu and set up a time to have our student team and we have an amazing student team who conduct surveys in offices, labs. We come in and take a nice observational survey [00:09:00] of what's going on in the spaces, um, leave stickers and materials to help that area find out more about what they can do. People here on campus are already doing so much to save energy, but there hasn't been a single place that we've gone to that we haven't found a few recommendations, uh, to give. So we provide personalized recommendations to that area. Then we post those on our website so they can be downloaded by the whole office or whole lab. And Speaker 5: would someone get involved if they're interested in becoming part of [00:09:30] the student team? Speaker 1: We just hired our student team for the semester, so all of our positions are filled currently. However you can stay in touch with us through our website and through Facebook where I post different internships that are available and they come up each semester. Yeah. Speaker 5: On the maintenance and new building side of things, there's obviously an ongoing maintenance that's required by all the buildings and are you folks involved in specifying improvements that could be [00:10:00] integrated into that maintenance process? We actually try to help with the maintenance too, but again we are looking at, everything we do has to be related to energy savings, so things like just clean filters. We'll save energy because there's less draw on the fans. It's an ongoing challenge, you know with the funding and things like that for an adequate maintenance, but it's improving and it's starting to turn, which is really good. It really needs to campus because of the age does [00:10:30] require a lot of maintenance on the different systems and things like that. And with new construction, do you get involved in decisions that are being made about what to put in the various buildings? That would be the policy that Aaron was mentioning earlier. We actually, with the new energy policy, we tried to insert ourselves pretty early into the design phases of the project. Actually in the very early design conception is where we want to be inserted. So we can talk about that. And are there [00:11:00] other sort of stakeholders, groups like yours that get drawn into that process Speaker 1: about energy efficiency or other things? Oh, other things? Well, I mean you could relate it to accessibility issues in a building. It's a very similar type of thing. You're going to build that in in the beginning too. Campus buildings these days, it's not going to be an afterthought and we want energy efficiency to be seen the same way. Speaker 5: And Are you, you're pretty much limited to off the shelf kind of technology at this point. There's no way for you to really work with anyone on campus [00:11:30] on creating some new technology that might, aren't working with certain groups. The Center for built environment, they're doing a research project right now on personal comfort units, which the focus is right at your desk and not a zone, the whole room. And they actually having some pretty amazing results. They have also a heating and cooling chair. So you actually heat the whole building just there as you need. And so the goal is to try to get people to trade in their heaters [00:12:00] that they've got underneath the desk that they bring in from home and they don't want anybody to know about that draw 1500 watts of power with one of these more efficient, uh, personal comfort units, which draw about 40 watts. So they're actually, I had one in my office and I, I hated to give it up, but they had to use it for the research, but it really works good. It's very interesting some of the work they're doing. Speaker 1: I also worked with some students in computer science in order to help us develop a mobile available [00:12:30] site for our dashboards because right now in pulse dashboards or flash and they don't display on mobile devices or tablets. So some of our computer science students help to develop an html version where we're showcasing about half the buildings that are available on pulse. However, you can access those through your mobile device now. And is it just a matter of time before you get them all hauled? The building's done that way. I certainly hope so. Yeah. Yeah. Yes, it is. An ongoing project. Speaker 5: [00:13:00] There is opportunity for innovation that you're finding within absolutely. The campus people are coming to you with ideas which you encourage them. Yes, definitely. Definitely. Yeah. That's exciting. That's the best part of my job actually is meeting some of the people I'd never get to meet otherwise are doing some really neat research and it's cutting edge and to look at the campus as a lab. It really is because of the diversity in buildings and we've got some buildings that are a hundred years old and [00:13:30] on the behavioral side, what sort of push do you make there and how successful is that? Speaker 1: We have been developing a lot of elements for our behavior change campaign, the my power campaign, reaching out to all of campus saying that everyone has a role to play in reducing energy use. We can all turn the lights off, we can all unplug things when we're done with them. We've put out about 10,000 stickers around [00:14:00] campus reminding people to shut the lights off, reminding people to turn their monitors off and those had been put up through student teams. They've also been put up through our power agent team, which is a group of very committed champions of energy efficiency here on campus. Most of them staff members, a few students. And they are also along with our engineers, some eyes and ears of the buildings on campus and they can keep us updated on things that are happening in those areas where they work and study. Speaker 5: [00:14:30] Oh, I'd like to say that we value anybody's input. And you know, I've had people that are gardeners or browns and I've had custodians and various groups that will say, you know, the light was on and you know, the buildings lights are on and things like that and brought it to her attention. So it's just everybody's health. We can do this. It's going to a group effort. Everybody's working together. Speaker 1: Absolutely. And anyone who wants to report any type of oddities [00:15:00] or anomalies and energy use, sending an email to my power@berkeley.edu gets our whole team's attention and we get back to everyone within 48 hours and get on the problem. So those types of reports have really helped us resolve some issues Speaker 6: other than electricity. You deal with natural gas. Steam is a big part of the campus as well. And how does water fit into that as issues? Speaker 5: Right now we're just focused on electricity, [00:15:30] they initial phase, but we will expand into it, you know, working closely with the sustainability office and, and water is very important in steam and yeah, Speaker 1: our dashboards even have capabilities of showing water usage and steam usage. But right now we're pretty single minded in our focus on energy efficiency and reducing permanently reducing the amount of energy we use on campus. But the campus does have a goal of reducing potable water use to 10% below 2008 levels by 2020 [00:16:00] and you can find out all about that@sustainabilitydotberkeley.eduSpeaker 3: [inaudible]Speaker 8: spectrum is a public affairs show on k a Alex Berkeley. Our guest are chuck frost and Aaron Penley in the UC Berkeley Energy Office. In the next segment they talk about new technologies and surprising collaborations. Speaker 6: And how does the steam system [00:16:30] here interact? It's shared, right? It's across a large group of the buildings or not because not all the buildings are on the steam [inaudible] Speaker 5: on the core, you know you have some remote buildings that have boilers and things like that and so you're not using electricity at all to develop the steam. Oh, that is correct. So it's just all, it's usually natural gas or gas to do that. Speaker 1: But isn't the steam a byproduct of the electricity production? Speaker 5: You're absolutely right. We have a cogent plant that does cause of the [00:17:00] turbine generate steam that we traditionally use and then we have on boilers that are kind of a backup to that now. Speaker 6: So that's then on top of the power you draw from PGNE the cogeneration. Speaker 1: We actually produce that energy and then sell it back to BJ to PGNE and then we buy it back. Speaker 5: We give 10 cents is the number we typically give because it's kind of a blend, an average of what we pay Speaker 6: [inaudible] I'm interested in the new technology that you're looking [00:17:30] at. Speaker 5: I think fault detection has actually been around for awhile with your control systems. You trended in the building and then you traditionally would analyze it, an engineer or somebody would look in and analyze it. So you automate that. And so what is really changed, and I think it's really good for the industry, the HVAC industry, is you've got people like Google and Microsoft and people that were never in the game before. Now I want to start mining the data from the buildings, analyzing that data for a fee and helping [00:18:00] with the fault detection. So it's a game changer at the industry. Probably in the last five years has changed more than it did 25 years before that. It's amazing. So we got new players in the game and wireless as well. Wireless is very big too. Yeah. The technology, Speaker 6: is it proving to be as reliable as copper wire? Speaker 5: I think it is. It's starting to be embraced by everybody. You have different technologies, ones that require repeaters and then you have mo technology, then self networking [00:18:30] and things like that. So even now we've got pilots going on that are pneumatic thermostats that are really wireless electronic thermostats that go back to a server and the pneumatic combined. And so that allows us to get down to the zone level to really control a building and really look for the energy. A zone would be like the room we're in now and then with the new wireless lighting that actually it looks at occupancy, it looks at a temperature. Also you can start pulling and really getting a good profile or [00:19:00] you're building when the energy is and when it's occupied and things like that. So those newer technologies are very promising. Speaker 6: Obviously you're going to drive the use and drive efficiency at cow and it's going to get harder and harder to reduce the use. Your Delta is going to get smaller and smaller. Where do you find new efficiencies? Speaker 5: We like to call it mining for Golden Nuggets and the nuggets are harder and they're deeper to find as you move forward, [00:19:30] that's for sure. But we've been working with a Berkeley national lab and also the Pacific Northwest National Lab and PGNE Energy Center and facility dynamics on ways to train our technicians to, to find those golden nuggets. So we're putting the technicians out in the field as we mentioned in zones in the learn the buildings and then they'll get the deeper look at the buildings once they understand the buildings, get more familiar with it. So that's where we're hoping to continue the process. But it is it, you're absolutely right. It's harder. You keep going in [00:20:00] whether you call a golden eye, gets her low hanging fruit, there's less and less. This orchard has been picked over pretty good. Speaker 6: This is what's the legacy of your data collection and distribution at this point? Speaker 1: Oh, right now we started April, 2011 and we are just now finishing up our first annual report that contains all of our, our data from the initiative since the inception, so that will be released as soon as it is approved. It is in its final [00:20:30] draft stage. Speaker 5: What was the biggest surprise for you when you started this process? I don't know if it was a surprise, but I was just amazed at how much of the small little pockets of research that are going on than it actually looking people coming forward. And I'd never heard of the before the center for built environment and just amazing what they had been doing for 20 years and they were a great group and they really understand building comfort and the looking at new technologies and things like that. So this personal comfort unit and [00:21:00] again David Color and computer science students, that was just an early surprised me. And then it would be looking at energy and buildings and some of the tools they've shown savings with lighting and just the smart apps they were developing and where they could track you through a building. They knew what you liked in lighting and and the environment and they could actually start to modify the building and the interface with the control system at the building over citrus in the Er. It was just amazing to me. It was a surprise. Okay. Speaker 9: And the biggest challenge going forward [00:21:30] in near term Speaker 1: for you guys is what? I think for me it's to keep reminding people that we're not done and we still have to keep remembering to incorporate energy efficiency into our daily actions. One of the most surprising and interesting things in this work has been seeing what people's attitudes towards energy efficiency are and some people believe that they're doing everything that they possibly can and we continually find that there's probably even more that [00:22:00] you could do somehow or another. So continuing to incorporate that into your daily work routine or your daily coming to school routine is very important. Speaker 9: Chuck Frost and Aaron Fendley, thanks very much for being on spectrum. Thank you for having us. Thank you so much and good luck with saving energy. Thank you. Speaker 8: [00:22:30] If you're interested in reducing energy use at cau, visit the website, my power.berkeley.edu there you'll find building dashboards and strategies for taking action. Speaker 3: [inaudible]Speaker 8: spectrum shows are also archived on iTunes university. We've created a simple link for you. The link is tiny url.com/cadillacs [00:23:00] spectrum here at spectrum. We like to highlight a few of the sides to technology events happening locally. Over the next few weeks. Brad swift and I Speaker 9: present the calendar. The last few days of the bay area science festival are this weekend tonight in San Francisco, science improv blitz where comics and phd students synthesize laughs for the sake of amusement and learning. This is happening at the south of Market Street Food Park [00:23:30] four 28 11th street from 7:00 PM to 8:30 PM this is a festival event and free discovery days at at and t park. A T and t park will become a science wonder and when Bay Area Science Festival Speaker 4: concludes again with the Free Science Extravaganza last year, more than 30,000 people enjoyed a nonstop program chock full of interactive exhibits, experiments, games, and shows all meant to entertain and inspire [00:24:00] with more than 150 exhibits or something for everyone to unleash their inner scientist. This festival grand finale is Saturday, November 2nd at the home of the San Francisco baseball giants at 24 Willie Mays plaza in San Francisco. It opens at 11:00 AM and runs until 4:00 PM Speaker 9: the Mathematical Sciences Research Institute and Berkeley City College will host a free public talk on verifying greenhouse gas emissions by Dr Inez Fung as part of the lecture series, not on the [00:24:30] test, the pleasures and uses of mathematics. Dr Inez Fung is a contributing author to the assessment reports of the intergovernmental panel on climate change, a scientific body under the auspices of the United Nations. Dr Fung will discuss how we measure and verify claims about emissions related to global warming. Dr Fung is a professor of atmospheric science at UC Berkeley where she has studied climate change for 20 years and has created mathematical models that represent [00:25:00] CO2 sources and sinks around the globe. The event will be held in Berkeley City College Auditorium on Wednesday, November six from 7:00 PM to 8:15 PM RSVP for the free event online@msri.org Speaker 4: the November installation of the monthly lecture series. Science of cow will focus on art inspired by science and mathematics. You see Berkeley Professor Carlos equin will speak about how math and computers [00:25:30] are being used to create new artwork every day. He will also try to answer the nearly insoluble question of whether art or science came. First. Professor sequined began his career at bell labs as part of the group that created the first solid state image sensor compatible with American broadcast television. He later joined the faculty at UC Berkeley where he eventually focused on the development of computer aided design tools for architects and mechanical engineers. Professor sequent has also collaborated with many artists over the years to make the most of computers [00:26:00] and the emerging rapid prototyping tools to create geometrical sculptures and a wide range of scales and materials. The lecture will be held at 11:00 AM on Saturday, November 16th in room 100 of the genetics and plant biology building on the UC Berkeley campus. The lecture is free and open to the public haired spectrum. We like to share our favorite stories about science. Brad Swift joins me for the news Speaker 9: science daily reports that scientists at the University of Wisconsin Madison [00:26:30] have constructed a three dimensional model of the so-called missing link, cold virus, Rhino virus c Rhino Virus C is believed to be responsible for up to half of all childhood colds and is a serious complicating factor for respiratory conditions such as asthma. Together with Rhino viruses, a n B. The recently discovered virus is responsible for millions of illnesses yearly at an estimated annual cost of more than $40 billion in the United States alone. [00:27:00] Because of the three cold virus strains all contribute to the common cold drug. Candidates that focused on rhinoviruses a and B failed antiviral drugs work by attaching to and modifying surface features of the virus. This highly detailed three dimensional structure for rhinovirus c will give pharmaceutical companies new targets for designing cold thwarting drugs. Speaker 4: UC Berkeley scientists have designed a satellite [00:27:30] that could detect large fires across the western United States by snapping a constant stream of photos of the earth below. Then scanning them for new hotspots that could indicate wildfires. The UC Berkeley teen described their plans for the satellite known as the fire urgency estimate or in geosynchronous orbit or flags. In the October 17th issue of the Journal. Remote Sensing Lego works by analyzing its infrared photos using a computer algorithm to detect differences in the land, especially bright lights [00:28:00] that may be fledgling fires. The program can analyze the entire west in minutes. Creators hope that the early detection of wildfires help to prevent loss of life and widespread damage that usually occur as a result of extensive wildfires. Researchers hope to raise the several hundred million dollars required to build the satellite through a combination of public and private means. Speaker 9: The Northern California chapter of the Society of professional journalists has awarded greater good science center editor in chief [00:28:30] Jason Marsh, uh, 2013, excellence in journalism award for his story. Why inequality is bad for the 1% a gripping look at how income disparity can negatively impact both the wealthy and the poor. Relying on cutting edge research. Jason's story illustrates the ways in which having wealth may adversely affect an individual's ability to be compassionate, understand social cues, and trust others. Those deficiencies can hinder social connection, a key part [00:29:00] of our happiness and our physical health. To read the article, go to the website. Greater good.berkeley.edu Speaker 7: [inaudible].Speaker 9: The music heard during the show was written and produced by Alex Simon Speaker 7: [inaudible].Speaker 1: Thank you for listening to spectrum. If you have comments [00:29:30] about the show, please send them to us via email. Our email address is spectrum dot klx@yahoo.com join us in two at this Speaker 2: time. [inaudible]. See acast.com/privacy for privacy and opt-out information.

Though the world has stopped for Michael Jackson's memorial, there are more important issues to focus on, like the dangers of America becoming a socialist nation - especially in regard to healthcare. Today's guest, Jason Marsh, author of Surviving Euphoria: Selected Writings on Politics, Travel and Life in Europe, warns us with his first-hand experiences of creeping socialism in Europe.