The Online Course Show

In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We're diving into how much has really changed (and how much hasn't) in the world of SEO with the rise of AI and tools like ChatGPT. You'll hear about the strategies that still work today, how AI is changing the game, and why SEO is far from dead. Whether you're trying to rank on Google or get your course recommended by ChatGPT, this episode gives you the practical insights to make it happen. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/9rQwqbxCYDgGuest's Website: https://www.youtube.com/@calebulku Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your workflow, improve your student experience, and help you reclaim your time. We talk through practical ways to automate processes, avoid common setup mistakes, and build systems that actually work—even while you sleep. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/y1kDxKo0pEE Jordan's Website: https://systemssavedme.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In this episode, I'm pulling back the curtain on a major family adventure—our 4-month RV road trip across the U.S.—and the surprising business lessons that came with it. From the Florida Keys to the cliffs of California, this journey wasn't just about travel—it was about testing the lifestyle freedom that an online course business can offer. I'm sharing our favorite stops, a few mishaps, and five key insights I gained that could impact how you run your business and live your life. Watch the Free Workshop: https://oc.show/workshop Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Think LinkedIn is just for job seekers? Think again. In this episode, I sit down with LinkedIn expert Richard van der Blom to explore how course creators can use the platform to build authority, grow an audience, and drive real results. We get into what types of content work best, how the LinkedIn algorithm really functions, and smart ways to turn engagement into conversions. Whether you're new to LinkedIn or want to level up your strategy, this one's packed with actionable insights. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/p5ql4pP6jqkRichard's Website: http://www.richardvanderblom.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Imagine spending months building the perfect online course—only to hear crickets at launch. In this episode, I break down why that happens and reveal the critical mistake many course creators make: skipping validation. I walk you through five proven validation methods, from simple surveys to powerful presale strategies, that will help you avoid wasted effort and ensure there's real demand for your course before you create it. Whether you're new to course creation or refining your next big idea, this episode will give you the tools to confidently move forward and build a course people actually want. Join me as I share insights gained from over 12 years in the online course business and $4 million in sales - plus practical steps you can implement today! Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/dmuG-q4ge1g Links & Resources: Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

YouTube is one of the most powerful platforms for growing an audience and selling digital products—but it also comes with its fair share of challenges. From optimizing your profile to creating high-quality videos, thumbnails, and engaging content, there's a lot to consider. In this episode, I sit down with Gillian Perkins, a YouTube expert with nearly a million subscribers, to unpack the strategies that can help you leverage YouTube to grow your online course business. Gillian shares how she built her channel, why long-form content is king, and her best advice for turning YouTube viewers into paying customers. Whether you're new to YouTube or looking to refine your strategy, this episode is full of actionable insights to help you create content that drives engagement and sales—without burnout. Watch the Free Workshop: https://oc.show/workshop Watch the episode on YouTube: https://youtu.be/J8c_S_zmfgo Links & Resources: Gillian's website: https://www.gillianperkins.com/Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In this episode, I'm breaking down the top 8 mistakes online course creators make, ranked from least to most damaging. These are the exact pitfalls that can cost you sales, waste your time, and hold you back from the impact you're meant to have. After working with hundreds of course creators (and making a bunch of these mistakes myself), I've seen firsthand what separates success from frustration. Whether you're just getting started or deep in the trenches, this episode will help you avoid costly missteps and stay on track toward building a thriving course business. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/v2q80L6y3ew Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Imagine making $40,000 a month from a $9 membership. Sounds impossible? Think again! In this episode, I sit down with email marketing expert Liz Wilcox, who has cracked the code on how to turn a low-cost membership into a thriving business. Liz shares the secrets behind her high-converting email strategies, why she's anti-storytelling in emails, and how she built her business from an RV travel blog to an email marketing empire. If you've ever doubted that a budget-friendly membership could bring in serious revenue, this conversation will open your eyes to what's possible. Liz also breaks down the essential elements of effective email marketing, including how to stay top of mind, engage your audience with short and relatable messages, and build trust without overwhelming your subscribers. Plus, she shares how networking and leveraging other people's platforms (OPP) helped her grow her business - insights that any online course creator can apply today.

What if you could boost your course sales every month—without ads, new launches, or more work? In this episode, I'm pulling back the curtain on Relaunch Magic, the system I use to re-engage non-buyers and turn them into customers automatically. If you've got an evergreen funnel and leads who didn't convert, this strategy can help you bring them back in a way that feels natural—not pushy. I'm sharing how it works, why it's better than live launching, and how you can set it up to run on autopilot. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/9t7tpTP2juo Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Do you ever feel like there aren't enough hours in the day? If you're struggling to juggle your responsibilities, feeling overwhelmed, and stuck in the hustle, you're not alone. In this episode, I chat with time management and productivity expert Alexis Haselberger. We explore how she turned a random LinkedIn message into a thriving six-figure business, offering actionable advice for reducing stress and getting more done. Alexis shares powerful strategies for aligning your time with your values, task realism, and the importance of embracing imperfection in productivity. Plus, you'll get a behind-the-scenes look at her journey into online courses and how she balances work with life on her own terms.

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Want to increase your revenue without creating anything new? In this episode, I reveal a simple yet powerful strategy that helps course creators generate more income with minimal effort. By leveraging affiliate partnerships, you can boost your earnings while continuing to serve your audience. I share a real-life story of a podcaster who built his business on affiliate marketing, only to watch his income vanish overnight. Plus, I break down my own affiliate strategy, how I earn thousands each month, and three simple steps to get started.

Ever thought about flipping the script on online courses? What if, instead of selling your course, you gave it away for free - and still built a wildly profitable business? In this episode, I sit down with Itai Nusbaum, who has done exactly that. Itai has created 16 online courses, all available for free, and has used them as a powerful marketing engine to establish himself as the go-to expert in his field. We dive deep into his unique approach, exploring how he monetizes his business without directly selling courses, why giving away high-quality content can be a strategic move, and the long-term benefits of prioritizing trust and authority over immediate sales. If you've ever considered alternative ways to scale your online course business or struggled with traditional marketing funnels, this episode will challenge your thinking in the best way possible. Watch on YouTube: https://youtu.be/aHQSY98mf3o Itai's Website: https://pocketteacher.co/ Itai's Email Address: itai@pocketteacher.co Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Struggling to gain traction with your online course business? You're not alone! In this episode, I dive into what to expect in the early stages and, more importantly, how to turn failure into progress. I share a personal story about my first 24 hours as a brand-new RVer, where everything seemed to go wrong - only to realize that struggle is part of the process, just like when I started my online piano course. If you've ever felt discouraged because things aren't going as planned, this episode is for you. I break down the Journey of Transformation - a roadmap that highlights the inevitable highs and lows of learning something new - and how staying consistent will ultimately lead to success.

In this episode, I sat down with Jasmine Jonte, a true expert in course creation and founder of Cre8tion Co. Jasmine has helped top consultants, speakers, and coaches craft online courses that are not only engaging but also deliver powerful results. She shared her secrets for building courses that students rave about, explaining the key elements that make a course impactful, actionable, and unforgettable. We dove deep into topics like how to structure a course for maximum engagement, common mistakes to avoid, and what separates a successful course from the rest. Whether you're creating your very first course or looking to revamp an existing one, Jasmine's insights will inspire you to level up your course game and stand out in your niche.

Feeling overwhelmed, stressed, or like there's never enough time in the day? In this episode, I share the exact system that transformed my productivity and helped me reclaim my time while staying fully present with my family. These seven powerful rules, refined through my own trial and error, will help you go from spinning your wheels to crushing your goals. Plus, I'm introducing you to two game-changing tools that can take your productivity to the next level. Whether you're scaling your online course business or simply looking to get more done with less stress, this episode is packed with actionable strategies to help you thrive.

Are you sitting on untapped expertise, unsure if it can translate to the online world? This episode is for you! I sit down with Amelia Lee, founder of Undercover Architect, to explore her fascinating pivot from a traditional architectural practice to building a thriving online education business. For nearly a decade, Amelia has been helping homeowners confidently navigate home renovations and builds, all while scaling her business through smart strategies and a popular podcast. We dive into how Amelia grew her audience, the challenges of educating a niche where people don't even realize they need help, and how she built Home Method, a signature program that has transformed home projects worldwide. Whether you're a course creator or simply curious about blending passion with online education, Amelia's story will inspire you.

Ever wondered what it truly means to run a successful online course business? In this heartfelt episode, I get real about my journey with Piano in 21 Days, the online course that changed my life. Over a decade ago, this course allowed me to pivot from my career as an electrical engineer to creating a life I love—and it generated over $4 million along the way! But here's the catch: the numbers have been declining recently. And today, I'm sharing why that's not necessarily a bad thing. Join me as I unpack the lessons from my first course, why I've shifted focus to building The Online Course Guy, and how my experience can inspire you to create a business that aligns with your goals, values, and lifestyle. Whether you're chasing seven figures or looking for a low-maintenance business that gives you freedom, this episode will help you reframe what success means in the online course world.

What if transforming your online course into a certification program could be the game-changer for your business? In this episode, I sit down with Sahara Rose De Vore, the founder of the Travel Coach Network. Sahara shares her inspiring journey of evolving her online course into a globally recognized certification program. With insights into how certifications add credibility, attract serious students, and position you as an industry authority, this episode is a must-listen for course creators looking to scale their businesses. From the challenges of her initial course launch to the strategic decisions that led her to accreditation through the International Coach Federation, Sahara offers a wealth of actionable advice. Whether you're curious about certifications, want to learn how to leverage PR, or are seeking tips on crafting the perfect lead magnet, this episode is packed with strategies to help you grow. Watch the episode on YouTube: https://youtu.be/z2mIirzUEys Sahara's Website: https://thetravelcoachnetwork.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In this episode of The Online Course Show, I share an exciting personal and professional journey - taking a five-month road trip with my family across the U.S. while continuing to run my online business. From how I prepared for this adventure to the systems I've built to ensure my business thrives in my absence, this episode is packed with strategies and inspiration for balancing work and life. I dive deep into the six-step process that made batching content possible, how I sharpened my "axe" for productivity, and the lessons learned along the way. Tune in to hear how I'm pulling this off, the places we're visiting, and how you can apply these time-tested productivity and systemization strategies to your own life and business.

Are you struggling to grow your online course business because your niche feels “too small”? This week on The Online Course Show, I'm chatting with two incredible sisters, Christy-Lynn and Megan, who turned their passion for teaching harp into a thriving, half-million-dollar-a-year online course business. What's even more inspiring? They did it while serving one of the tiniest niches out there. We explore how these sisters carved out their success using a unique approach to online courses, a clever membership model, and the power of YouTube. Plus, they share lessons learned from their challenges—like building a nine-person team, navigating complex business models, and mastering customer relationships. Whether you're just starting out or looking to refine your course offerings, this episode is packed with actionable insights to inspire your own online course journey.

The new year is fast approaching, and what better way to start than by creating a game plan for financial success? In this episode, I'm sharing the ultimate roadmap to building a profitable online course business in 2025. Whether you're just starting out or have dabbled in course creation, this episode is packed with actionable strategies to help you launch and grow a sustainable online course business. From identifying your niche and developing your “special sauce” to mastering sales funnels and creating irresistible offers, I'll guide you step-by-step through the exact process that has brought me and my clients success. Plus, I'll dive into the mindset shift needed to move from consumer to creator and share how to build an engaged audience that turns into paying customers. If you've ever dreamed of achieving six figures with an online course, this is the episode you need!

Today's episode features special guest, Dean Booty. Dean's entrepreneurial journey started with the launch of his self-storage podcast five years ago and a newsletter 18 months ago, spearheaded with no initial email list. Inspired by Sean Perry's "Milk Road," Dean harnessed platforms like LinkedIn and his podcast to attract subscribers, amassing an impressive six-figure revenue with a modest email list of just 702 subscribers. We'll dive into his strategies, including leveraging simple tools, starting a mastermind group, and managing a niche course. Dean shares how he integrates course sales to support his self-storage business while balancing family life, and how he combats self-doubt and imposter syndrome. We'll also explore his marketing tactics, including his use of personal stories and testimonials, and discuss the potential for expanding his business and increasing sales. Tune in for an episode filled with insights on making the most of a small audience to achieve massive results. Watch the episode on YouTube: https://youtu.be/Z7OzrazRrVo Dean's Website: https://mrselfstorage.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Crafting a killer logo doesn't have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out. Episode Highlights: Why your logo matters—but not more than progress in your business. Key logo design principles: simplicity, audience alignment, flexibility, and memorability. Jacques' experience with DIY logos and why outsourcing is the smarter move. A step-by-step guide to running a logo design contest on 48hourslogo.com. Watch on YouTube: https://youtu.be/BY1gF-iQx4Q Jacques' affiliate link for 48 Hours Logo: https://oc.show/logoSign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In today's episode, we're exploring how to achieve consistent sales without the stress of live launches. Joining us is the brilliant Abi Prendergast, Evergreen funnel expert and author of 'Day 1 Evergreen'. Abi shares her strategies for building authentic evergreen webinar funnels that generate steady income while enhancing the customer experience. We'll cover her top tips for driving sales, creating genuine urgency, scaling with ads, and crafting high-converting, long-form sales pages - all with simple and effective tech solutions. If you're ready to embrace a stress-free, scalable approach to online sales, this episode is packed with actionable insights to elevate your course business! Watch the episode on YouTube: https://youtu.be/4AWlOv9fM8Y Abi's Website: https://www.aptcontent.co.uk/Abi's Book: https://www.amazon.com.au/dp/B0CVJRC5ST Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Today, I'm taking you back to a pivotal moment in my entrepreneurial journey. A moment that completely flipped my understanding of business. It all began with one game-changing book that reshaped how I saw entrepreneurship and paved the way for building a $4 million business that gives me the freedom to live life on my terms. In this episode, I'll reveal which book transformed my mindset and led me to create a thriving online course business. I'll also share my top three takeaways from this life-changing book, plus other must-reads that played a key role in my success. Books mentioned in the episode: The 4-Hour Work Week by Tim Ferriss Expert Secrets by Russell Brunson Building a StoryBrand by Donal Miller From 6 to 7 Figures by Austin Netzley How to Get Paid for What You Know by Graham Cochrane Profit First by Mike Michalowicz Atomic Habits by James Clear 100M Offers by Alex Hormuz Launch by Jeff Walker The YouTube Formula by Derral Eves Watch on YouTube: https://youtu.be/z74vz68ntO4 Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

Today we dive into the journey of Claire Ellerbrock, a psychiatric nurse practitioner who has built a successful online course business in just 18 months. In this episode, Claire shares how she transformed her course from being a nice-to-have "vitamin" to a must-have "painkiller" for her audience, achieving remarkable milestones along the way. From earning nearly $12,000 monthly and paying off her student loan to leading boot camps and engaging her audience through strategic social media and community-building efforts, Claire's story is nothing short of inspirational. Get ready for a motivating conversation about resilience, the power of community, and making an impact in the online course industry! Watch on YouTube: https://youtu.be/VIYVi3sBE74 Claire's Website: https://stressfreepsychnp.com/ Claire's Instagram: https://www.instagram.com/stressfreepsychnp Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

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Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses. We cover everything from crafting targeted mini-courses to refining sales messaging, effectively transitioning from organic to paid traffic, and the importance of understanding your audience's needs. Tune in as we explore the nuances of ad strategies, successful funnels, and the essential metrics to drive your business forward. Watch on YouTube: https://youtu.be/bb2q57rLTV4 Kwadwo's website: https://theartofonlinebusiness.com/ The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results: https://quayjo.mykajabi.com/7mistakes-gp 1:1 Meta Ads Coaching: https://theartofonlinebusiness.com/call The Art of Online Business Podcast: https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572 Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

In today's episode, we're diving deep into the world of online courses with our special guest, Logan Grimé. Logan is a musician and songwriter who has generated over $140,000 in sales from a low-ticket, $47 course. We'll explore Logan's innovative marketing strategies, his process of repackaging and enhancing his course offerings, and the significant role community plays in online learning. Logan discusses the challenges and triumphs he's faced in leveraging social media for growth. You'll hear how Logan's persistence, adaptability, and unique perspective have defined his career. Tune in as we get into actionable strategies, the importance of perceived value in sales, and how personal enjoyment aligns with professional success. Whether you're a seasoned course creator or just starting out, this episode is packed with wisdom and practical tips to elevate your online course business! Watch on YouTube: https://youtu.be/u05W4O9vtiI Logan's Checklist: vib3machine.co/checklist Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-recognized expert in video creation, YouTube growth and content strategy. In this episode, we explore the do's and don'ts of multiple Calls to Action (CTAs), the importance of YouTube analytics, and the power of authentic storytelling. Whether you're a newbie or a seasoned content creator, this episode offers practical advice and inspirational stories that will motivate you to take action and refine your content creation strategy. Let's learn what's working RIGHT NOW on YouTube from the incredibly talented Marley Jaxx! Watch the episode on YouTube: https://youtu.be/jtLBglEt1yY Marley's 31 Day Gameplan: https://www.profitwithvideo.com/Marley's YouTube Channel: https://www.youtube.com/channel/UC062X1VdOLH7wHTEZZ6Q74w Marley's Website: https://www.marleyjaxx.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

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Today, we're diving into an inspiring and detailed case study: From 0 to 5-Figures/Month, featuring the remarkable journey of Hugo Ortega. Hugo transitioned from an unfulfilling engineering career to the exciting world of yachting, and eventually to helping others pursue careers on super yachts. We explore Hugo's early business challenges, his strategic adaptations, and the importance of persistence and consistency. We'll uncover his innovative approach to sales, leveraging platforms like Instagram, and his blend of personal sales mixed with scalable automated systems. Discover how Hugo grew his revenue from minimal early sales to consistent five-figure months, and the tools and strategies he used to get there. Whether you're an aspiring course creator or simply love hearing success stories, this episode is a real-life example of overcoming obstacles and finding success in the online course world. Watch on YouTube: https://youtu.be/FEEzikK5Jhs Hugo's website: https://www.superyachtsundayschool.com Hugo's Instagram: https://www.instagram.com/superyachtsundayschool/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Today, we dive into a game-changing approach to growing your audience without relying on ads or social media, featuring Bryan Harris. Renowned for coaching multimillion-dollar companies, Bryan reveals how businesses, especially smaller ones, can focus more effectively on high-ticket products and optimizing personal connections. He discusses the powerful strategy of borrowing other people's audiences (BOPA) to gain visibility and build trust without the usual marketing fluff. We'll explore the nuts and bolts of successfully pitching content, crafting high-value offerings, and employing growth tools designed for powerful lead magnets and email sequences. Bryan also uncovers the value of combining group and 1-on-1 coaching for lasting client success, encouraging a calculated, mission-driven approach to scaling your business. Tune in to discover how you can explode your audience and revenue with simplicity and focus! Watch on YouTube: https://youtu.be/zn5hk9tsnW4 Get the Free Resources: https://growthtools.com/hopkins Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

In today's episode we sit down with tennis coach turned online course creator, Florian Meier. Florian takes us through his remarkable journey from traditional tennis instruction to a thriving, seven-figure online business. Discover how he leveraged affiliate sales, optimized his brand for search engines, and transitioned his focus to YouTube—where the majority of his traffic now comes from. Florian shares invaluable insights on affiliate marketing, product launch strategies, and the evolving landscape of online education. He also delves into the challenges of maintaining content consistency, and the shift to a subscription model focused on personalized coaching. We discuss the intricacies of balancing digital and physical products, and the potential of social media platforms for business growth. Florian's story offers a treasure trove of actionable advice and inspiration. Tune in as we uncover the strategies that helped Florian build a successful online tennis instruction business, and how you can apply these principles to your own ventures. Watch on YouTube: https://youtu.be/vDf76Elqp1E Florian's website: https://www.onlinetennisinstruction.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month trial: http://everyclickkajabi.com/ Free Skool Course and 14 day trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

In today's episode, we hear from Mark Smith, who has built a thriving career in technology without a formal education and is passionate about making tech careers accessible to everyone. We'll delve into his journey, from offering free courses to transitioning to a premium model, and the remarkable difference it made in engagement and success rates. We'll discuss the power of storytelling, the importance of community, and strategic branding in creating a standout online course. Mark shares invaluable insights into his niche in Microsoft business applications, his methods for capturing and refining ideas, and the role of social media on building a personal brand. Don't miss out on this masterclass with Mark on taking your online course business to the next level! Watch on YouTube: https://youtu.be/vxcChtTX5ng Mark's website: https://www.nz365guy.com/ Mark's Mentoring Challenge: https://ako.nz365guy.com/ Apps mentioned in the episodeDrafts: https://getdrafts.com/Brain Toss: https://braintoss.com/Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month trial: http://everyclickkajabi.com/Free Skool Course and 14 day trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In today's episode, we dive deep into the world of Excel courses with none other than the phenomenal Leila Gharani. Leila has built an incredible online course empire, making over $3 million a year by teaching Microsoft Excel. In this episode, Leila shares her journey from corporate life to freelancing and the mindset shifts that helped her price her courses effectively. Most of her traffic comes from her YouTube channel, which currently has over 2 million subscribers. Listen in to hear her YouTube strategy for posting content that gets people to buy her courses, how she made the transition from Udemy and how to stand out in a crowded niche. Whether you're an aspiring course creator or a seasoned pro, you won't want to miss Leila's valuable advice and inspiring story. Watch on YouTube: https://youtu.be/m6kwu-yNkdI Leila's Website: https://www.xelplus.com/ Leila's YouTube Channel: https://www.youtube.com/channel/UCJtUOos_MwJa_Ewii-R3cJA Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Today, we're diving deep into a transformative parenting journey with our special guest, Kelly Tay. Known for her groundbreaking work with "Juicy Parenting," Kelly has combined her journalism background and her experiences as a parent to help Asian families transition from punitive parenting methods to more respectful, evidence-based strategies. Join us as Kelly shares how she scaled her membership program to six figures annually, despite starting with humble Instagram posts and a fitness-focused following. We'll explore her approach to creating and refining her parenting courses, her unique challenges with social media engagement, and the incredible community she's built, that boasts a 95% retention rate. Whether you're an entrepreneur eager to grow your online course business or a parent looking for better ways to connect with your children, this episode holds valuable lessons and practical tips! Watch on YouTube: https://youtu.be/3Vio3CCRIzs Kelly's website: www.juicyparenting.comKelly's instagram: https://www.instagram.com/juicyparenting/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

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Meet today's special guest, Kit Pang, who has turned his passion for public speaking into a thriving business, earning him $300K per year. Kit shares his remarkable journey from being a dance instructor to an authority in the public speaking niche. He provides an in-depth look at how he successfully transitioned from one-on-one coaching to online courses, using platforms like Eventbrite and Meetup to build his audience and navigate the complexities of working with both companies and individuals. We'll dive into Kit's strategies for overcoming speaking anxiety, optimizing his sales funnel, and the importance of mindset shifts in conquering fear. You'll hear about his approach to teaching public speaking and extending his reach globally, despite being branded as "Boston Speaks." Whether you're an aspiring course creator or looking to improve your public speaking skills, this episode is packed with actionable takeaways. So, tune in and get inspired by Kit Pang's incredible story and expertise! Watch on YouTube: https://youtu.be/cgnJ9paaxuM Kit's website: https://www.bostonspeaks.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In today's episode, we're diving into the incredible journey of Andrew Seguin, who achieved seven-figure sales from his online guitar courses by the age of 22! Join me to hear about how he scaled his business to achieve some remarkable milestones. We discuss his course platform preferences, Andrew's customer support approach, and the rebranding of his business to Acoustia. We also talk about the importance of marketing, overcoming outsourcing challenges, and the high stakes of producing standout content in a competitive market. Whether you're looking to improve your email systems, refine your video hosting, or set lofty business goals, this episode is packed with insights and takeaways. Tune in and get inspired by Andrew's success and practical tips for thriving in the competitive world of online courses. Watch on YouTube: https://youtu.be/FfRfR3fEDnU Andrew's previous Episode (166) : https://www.theonlinecourseguy.com/podcasts/the-online-course-show/episodes/2147640193 Andrew's website: https://www.acoustia.com/ Andrew's media site: https://www.seguinmedia.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In today's episode, we hear from Chris Cohen, a man who transformed his love for beer into a booming online course business, earning five figures monthly by helping others pass the elusive Cicerone certification exams. Listen in as Chris shares his journey from attorney to becoming an expert in beer, navigating the challenges of social media, and the balancing act of running multiple programs. He shares his experience launching a niche-focused podcast and online courses to build a profitable business and community. This conversation is filled with insights on turning your passion into a career, the importance of genuine expertise, and actionable tips for scaling your own online course business. Grab your favorite brew, and let's get started! Watch on YouTube: https://youtu.be/g6lSINIp2ZA Chris's website: https://www.thebeerscholar.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In this episode, Jacques walks us through the very tactics that helped him transform his own piano course business into a multi-million dollar venture over 11 years. From the importance of gathering and integrating feedback from your audience to practical steps for testing your curriculum in real-time, this episode is packed with actionable advice. Whether you're just starting out or looking to scale an existing business, you'll learn how to refine your course content, engage more effectively with your audience, and ultimately, drive your sales through the roof. Stay tuned, as this is the episode that could change the course of your business forever! Check out Next Level: https://www.theonlinecourseguy.com/next-level-coaching Check out Genesis: https://www.theonlinecourseguy.com/genesis Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In the latest episode of The Online Course Show, we're thrilled to welcome back Christina Umerez as our returning guest. It's been over 2 years since we last spoke with Christina when she had just established her Print On Demand course business with all the necessary components in place. In this update, we delve into how she's consistently achieving $15k months with her online course and community. Christina has successfully transitioned from short-form content on TikTok to long-form on YouTube. She shares valuable insights on platform-switching strategies, her approach to creating more advanced content for YouTube audiences, and how integrating a membership model significantly boosted her revenue. Christina offers a treasure trove of knowledge, so join us as we uncover more tips to help any online entrepreneur excel in this competitive space. Watch the full episode on YouTube: https://youtu.be/RJNlBZit3m8 Christina's website: https://cuonline.ca/ Find out more about Next Level: https://oc.show/nextlevel Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

Today, we have the pleasure of diving into the remarkable story of Susan Osborne, who skyrocketed her online bookkeeping course business to an astonishing $30K per month in less than a year. Susan teaches the art of freelance bookkeeping from the comfort of home, primarily to women entrepreneurs, and has conquered the world of online courses and savvy marketing. As we unpack Susan's journey, you'll learn about her strategic use of Facebook ads, starting with a budget-friendly boot camp and clever upselling to more comprehensive courses. Susan talks candidly about overcoming imposter syndrome, the psychological hurdles of pricing, and give some actionable advice to course creators just starting out. So tune in, take notes, and let's discover how Susan transformed her expertise into a thriving digital academy, one ledger at a time. Watch the full episode on YouTube: https://youtu.be/FR0PY-IppqQ Susan's website: thebookkeepersociety.com/ Find out more about Genesis: http://iwantgenesis.com/Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In today's episode, we're talking with the incredibly insightful Kevin Chemidlin, about how to explode your course sales with podcasting. Kevin embarked on his entrepreneurial journey from scratch – no email list, no following, no audience, and no budget. Fast forward to today, and he's achieved incredible success. Kevin credits his growth to a single transformative strategy: The Podcast Ladder. It's a powerful approach used for podcasts, YouTube, and other long-form platforms that catapulted his business to new heights. He give us a detailed walkthrough of each of the 4 steps. We also tackle the hot debate of repurposed content versus catchy, bespoke short-form clips, to drive engagement and explore how the right strategy can hook listeners and turn them into course customers. Even if you're not a podcaster, you won't want to miss Kevin's key insights on using strategic calls to action to guide listeners through different sales processes. So get ready to ascend Kevin's "podcast ladder," and tune in to this masterclass as a launchpad for your online course success! Watch the full episode on YouTube: https://youtu.be/I1L2fIvg3DE

Today, we have the incredible story of Aiko Hemingway. Despite having what many would consider a super tiny email list, her strategic steps have led her to earn over $10K a month. Aiko has brilliantly leveraged her influence to build a successful and profitable business. Aiko shares her journey from Udemy to her decision to focus exclusively on a niche market of Japanese executives looking to improve their English pronunciation, and how this precision targeting has been a game-changer for her business. Aiko doesn't keep her strategies a secret – she's here to detail how she's made a significant impact with a minimal subscriber base both on her email list and YouTube channel. You'll learn about her transition from one-on-one coaching to automated courses, her use of evergreen webinars, and the rigorous process she undertook to give a successful TEDx talk. If you're looking to learn how to maximize your earnings with high conversion rates without needing a massive following, this episode is filled with actionable insights. And for those of you seeking to take your online course business to the next level, don't forget to check out our free training at oc.show/workshop. Let's dive in with Aiko Hemingway and discover the secret to her remarkable success. Watch the full episode on YouTube: https://youtu.be/sX5jwWfvmwQ Aiko's Website: https://www.aikohemingway.com/ Aiko's Free Workshop: https://www.aikohemingway.com/free-workshop Aiko's YouTube Channel: https://www.youtube.com/@hatsuonkyosei Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In today's episode, we're joined by the brains behind ‘Heights Platform', Bryan McAnulty . Bryan is here to share how AI is revolutionizing the game for course creators. We'll unpack his '4 Part Framework for AI for Course Creators', and let me tell you, it's futuristic stuff. Bryan will talk us through how GPTs are being used not just to chat but to brainstorm, script, review, and pretty much be the virtual assistant you've dreamt of. Imagine having an AI chat that not only supports your students instantly but also helps tweak your courses on the fly—Bryan's made it happen with 'Heights Platform'. This isn't just about using AI to avoid phone calls—it's about offering personalized coaching to creators at scale, and Bryan's got the lowdown on making that a reality. So, whether you're new to the world of AI or looking to refine your digital assistant strategy, this episode is for you. Stay tuned, and by the end, you'll be ready to harness the power of AI for your own online courses. You don't want to miss this! Watch the full episode on YouTube: https://youtu.be/SSaBfgdF-GY Bryan's website, 'Heights Platform': https://www.heightsplatform.com/ Community of 8,500+ creators: https://www.creatorclimb.com/ Bryan's Podcast, 'The Creator's Adventure': https://podcasts.apple.com/us/podcast/the-creators-adventure-course-creation/id1608100988 Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy

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Today, I'm thrilled to introduce our special guest, John Bura. John is an entrepreneurial powerhouse who has sold an incredible 6 million courses. With experience that spans over a decade in the online course space, he's here to share his extraordinary journey from his early days on Udemy to now running a course empire from his own website. John will reveal how he leverages platforms like Udemy and YouTube to market his tech-focused courses—from web development to blockchain—and how he's managed to keep his courses relevant in an industry that's constantly changing. We'll learn about his transition from being a solo instructor to leading a team of up to 30 employees. We'll delve into the complex process of developing his custom LMS, Course Pro AI, and the challenges and freedoms that come with building your own system to host and manage courses. Whether you're just starting out or you're a seasoned course creator, John's advice on innovation, persistence, and quality will surely inspire! Watch the full episode on YouTube: https://youtu.be/UG0NfaLmoig John's website: https://mammothinteractive.com/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://ocformula.com/ Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy