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This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Product Marketing Hive


    • Jun 26, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 25m AVG DURATION
    • 65 EPISODES


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    Latest episodes from This is Product Marketing

    Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy

    Play Episode Listen Later Jun 26, 2025 18:37


    In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build and execute a holistic sales enablement strategy. He also shares helpful tips on identifying enablement gaps, aligning cross-functional teams, and using customer insights to build trust and drive adoption among sales teams.Check out the episode highlights here.All rights reserved. © Product Marketing Hive.

    Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing

    Play Episode Listen Later May 13, 2025 26:25


    In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can navigate the intense demands of their role without falling into burnout. She also shares some helpful tips on how managers can support their teams in managing burnout and emphasizes the importance of personal development and self-worth in building resilience.For more insights, please check out Joan Gaffney's article, Ring of Fire: Burnout and the PMM.All rights reserved. © Product Marketing Hive.

    Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth

    Play Episode Listen Later Apr 9, 2025 25:44


    In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and team structures shift as the company scales. She also shares some common pitfalls to avoid and the considerations of how the marketing function is structured at her companies.For more insights, please check out Ashley Wilson's article "Differentiating Brand vs. Product Positioning: A Guide for Early-Stage Founders".All rights reserved. © Product Marketing Hive.

    Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

    Play Episode Listen Later Mar 11, 2025 26:07


    In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes.For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups.All rights reserved. © Product Marketing Hive.

    Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives

    Play Episode Listen Later Feb 19, 2025 18:10


    In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares firsthand insights on balancing competing priorities, aligning cross-functional teams, and navigating unexpected challenges. For more insights, please check out Arneeb's article "Stop Guessing, Start Selling: Why PMMs Should Save Startups From Feature Factory Chaos"All rights reserved. © Product Marketing Hive.

    Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products

    Play Episode Listen Later Jan 28, 2025 32:01


    In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers. For more information, please check out Sasha's article "Go-to-Market Strategy for Open Source Products".All rights reserved. © Product Marketing Hive.

    Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams

    Play Episode Listen Later Dec 19, 2024 17:26


    In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents.Read the episode highlights here:https://www.productmarketinghive.com/building-and-scaling-product-marketing-teams/All rights reserved. © Product Marketing Hive.

    Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio

    Play Episode Listen Later Nov 27, 2024 36:21


    In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective.Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/managing-the-overgrown-product-portfolio/All rights reserved. © Product Marketing Hive.

    Episode 56: Sahil Sethi - Product Marketing Level Up

    Play Episode Listen Later Nov 12, 2024 23:08


    In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice.Listen to the full interview above or read the highlights from the conversation: https://www.productmarketinghive.com/product-marketing-level-up/All rights reserved. © Product Marketing Hive.

    Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership

    Play Episode Listen Later Oct 23, 2024 23:12


    In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work.The 4 Step Framework to Craft a Captivating Brand Story That Attracts Your Right-fit Clients: Bit.ly/4StepBrandStoryAll rights reserved. © Product Marketing Hive.

    Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing

    Play Episode Listen Later Oct 9, 2024 22:29


    In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts.For more information, please check out Jon's article: Bridging Brand and Product Positioning.All rights reserved. © Product Marketing Hive.

    Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers

    Play Episode Listen Later Sep 25, 2024 21:38


    In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete step-by-step guide, please check out Peace's article "How to Succeed in Your First 90 Days As a SOLO Product Marketing Manager"All rights reserved. © Product Marketing Hive.

    Episode 52: Bianca Galan - Inside an International B2C Product Launch

    Play Episode Listen Later Sep 10, 2024 16:17


    In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges they had to overcome.For more information, please check out Bianca's article "Proven Best Practices to Turbocharge Global Product Growth". All rights reserved. © Product Marketing Hive.

    Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework

    Play Episode Listen Later Aug 20, 2024 16:33


    In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achieving sustained growth and maximizing impact.For more information, please check out Georgi's article "The Value Creation Framework".All rights reserved. © Product Marketing Hive.

    Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career

    Play Episode Listen Later Aug 7, 2024 17:25


    In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers.For more information, please check out Yolanda's article: 5 Tips to Elevate Your Product Marketing Career.All rights reserved. © Product Marketing Hive.

    Episode 49: Elena Hutchison - Decoding Analyst Relations

    Play Episode Listen Later Jul 23, 2024 22:24


    In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. For more information, please check out Elena's article "A Product Marketer's Guide to Analyst Relations"All rights reserved. © Product Marketing Hive.

    Episode 48: Rossmary Gil-Tian - A Product Marketer's Journey in An IPO-Bound Company

    Play Episode Listen Later Jul 9, 2024 24:01


    In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey.Listen to the full interview above or read the highlights from the conversation here.All rights reserved. © Product Marketing Hive.

    Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups

    Play Episode Listen Later Jun 18, 2024 25:11


    In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging.Listen to the full interview above or read the highlights from the conversation here.All rights reserved. © Product Marketing Hive.

    Episode 46: Terezia Batovska - The Key to Analyst Relations Success

    Play Episode Listen Later May 7, 2024 22:35


    In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations.For more information, please check Terezia Batovska's article: How Industry Analysts Can Help You Land Your Next Promotion as a PMM.All rights reserved. © Product Marketing Hive.

    Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI

    Play Episode Listen Later Apr 9, 2024 17:50


    In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI.For more information, please check Anubhav Rao's article "Marketing in the Age of AI: The Key for Success".All rights reserved. © Product Marketing Hive.

    Episode 44: Abiola Apooyin - Conducting Market Research

    Play Episode Listen Later Mar 13, 2024 19:52


    In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. For more information on the topic, check out the article by Abiola Apooyin "The Role of Market Research in Shaping Product Development and Marketing Strategies"All rights reserved. © Product Marketing Hive.

    Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

    Play Episode Listen Later Feb 21, 2024 20:00


    In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.All rights reserved. © Product Marketing Hive.

    Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy

    Play Episode Listen Later Jan 16, 2024 24:35


    In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and partner marketing. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience.All rights reserved. © Product Marketing Hive.

    Episode 41: Matt Mehus - Developing The Ideal Customer Profile

    Play Episode Listen Later Nov 28, 2023 21:51


    In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. For more information, please check out Matt's article: Product Marketing's Ideal Customer Profile Field GuideAll rights reserved. © Product Marketing Hive.

    Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform

    Play Episode Listen Later Sep 5, 2023 24:05


    In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave shares explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of developing product/market fit and his experience in helping clients transition from product to platform.For more information, check out article "Boosting Business Growth: The Strategic Product Marketer's Guide to Leveraging Product/Market Fit" by Dave Panek.All rights reserved. © Product Marketing Hive.

    Episode 39: Julien Sauvage - Building a Great Sales Deck

    Play Episode Listen Later Aug 8, 2023 28:00


    In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process. He also discusses the governance process of the sales deck after creation.For sales deck example and template, please check out "A Deceptively Simple Checklist To Help With Something Really Hard" by Julien Sauvage.All rights reserved. © Product Marketing Hive.

    This Is Product Marketing Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs

    Play Episode Listen Later Jul 19, 2023 18:30


    In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on how to initiate CI programs with limited budgets. In addition, he also discusses the common reason why CI programs fail and offers practical advice on measuring the success of your CI efforts.For more, please check out Dejan's article: How to Start Your First Efficient Competitive Intelligence Program on productmarketinghive.com.All rights reserved. © Product Marketing Hive.

    Episode 37: Robert Karel - Analyst Relations and Product Marketing

    Play Episode Listen Later Jun 13, 2023 31:05


    In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from being an industry analyst. He also discusses helpful tips on engaging and building meaningful relationships with analysts .For more information, please check out Robert's article "Both sides of the mirror: Product Marketing and Analyst Relations".All rights reserved. © Product Marketing Hive.

    Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing

    Play Episode Listen Later May 9, 2023 15:10


    In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketing experiences. She also discusses some great examples from Quickbooks and Hubspot of how brand marketing and product marketing support each other.For more information, please check out Brand Marketing and Product Marketing: The Differences and The Relationship by Tanu Kaushik.All rights reserved. © Product Marketing Hive.

    Episode 35: Megan Pratt - Sales Enablement in Product Marketing

    Play Episode Listen Later Apr 18, 2023 27:34


    In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running successful sales enablement programs. She also discusses some practical approaches that can maximize the impact of your sales enablement effort.All rights reserved. © Product Marketing Hive.

    Episode 34: Jason Schifrien - Product Release Process at Roku

    Play Episode Listen Later Mar 22, 2023 21:59


    In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also shares his thoughts on the success of a product release and how to measure it.All rights reserved. © Product Marketing Hive.

    Episode 33: Shari Diamond - Product Marketing Skills

    Play Episode Listen Later Feb 21, 2023 21:17


    In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also shares her thoughts on choosing between working as a product marketer in a corporate and working as a consultant.All rights reserved. © Product Marketing Hive.

    Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales

    Play Episode Listen Later Jan 17, 2023 25:49


    In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discusses the role of product marketing in PLG and how to balance PLG and enterprise sales. All rights reserved. © Product Marketing Hive.

    Special Episode 31: 2023 Global Perspective on Product Marketing Priorities

    Play Episode Listen Later Dec 20, 2022 45:35


    Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023.  In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.  Join us to understand what product marketers should expect in 2023 and how they should prioritize.  All rights reserved. © Product Marketing Hive.

    Episode 30: Matt Collins - Understanding Your Customers with Customer Research

    Play Episode Listen Later Nov 22, 2022 30:24


    In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations. For more information, read article "How to Quickly And Affordably Get Customer Insights" by Matt Collins.All rights reserved. © Product Marketing Hive.

    Episode 29: Axel Kirstetter - What Happens After the Product Launch

    Play Episode Listen Later Oct 19, 2022 26:15


    In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product marketing activities. Axel shares his thoughts on what impacts post-launch success. All rights reserved. © Product Marketing Hive.

    Episode 28: April Rassa - Making Product Marketing More Strategic

    Play Episode Listen Later Sep 26, 2022 25:03


    In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic.For more information, please check out April's article: Don't Be the Misunderstood Product Marketer by April Rassa.

    Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire

    Play Episode Listen Later Aug 23, 2022 28:43


    In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the first product marketing hire from his personal experience and learning. He also shares his process of building out the product marketing team.For more information, check out article 10 Mistakes To Avoid as the First Product Marketer in a Company by Tejas Kinger.

    Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing

    Play Episode Listen Later Jul 19, 2022 24:20


    In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in transitioning from growth marketing into product marketing. He also shares his thoughts on how growth marketing and product marketing can collaborate better.All rights reserved. © Product Marketing Hive.

    Episode 25: Jennifer Crawford - Developing Buyer Personas

    Play Episode Listen Later Jun 28, 2022 23:40


    In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas.For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy StepsAll rights reserved. © Product Marketing Hive.

    Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management

    Play Episode Listen Later May 26, 2022 27:10


    In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and differences between the two roles, and how to choose which is for you.All rights reserved. © Product Marketing Hive.

    Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager

    Play Episode Play 17 sec Highlight Listen Later Apr 28, 2022 31:40


    In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour shares her view of Nigeria's tech and product marketing scene, and her thoughts on what is data-informed product marketing. She also lists the important data that product marketers should care about.Be sure to check out Favour's article: Be a Data-informed Product Marketing Manger for more information.All rights reserved. © Product Marketing Hive.

    Episode 22: Janaki Nori - Driving the Product Adoption Program

    Play Episode Listen Later Mar 22, 2022 23:47


    In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adoption program. Janaki shares her product marketing journey and her thoughts on how to drive a successful product adoption program.

    Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging

    Play Episode Listen Later Feb 14, 2022 29:01


    In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss the product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoughts on how to interact with analysts in a meaningful way.

    Episode 20: Caryne Say - Getting Started with Account Based Marketing

    Play Episode Listen Later Jan 17, 2022 21:41


    In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss the Account Based Marketing (ABM). She shares her advice on how to get started with account-based marketing practically, and how to scale your account-based marketing program.All rights reserved. © Product Marketing Hive.

    Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence

    Play Episode Listen Later Dec 14, 2021 31:25


    In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product marketing. He also shares his advice on how to build your competitive intelligence team and how to get started on competitive intelligence effectively.All rights reserved. © Product Marketing Hive.

    Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP

    Play Episode Listen Later Nov 1, 2021 33:34


    In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strategy and product management. He also shares his advice on how to build an MVP, and how to find your product/market fit in different scenarios. Please check out article A Guide to Minimum Valuable Products for more in-depth tips.All rights reserved. © Product Marketing Hive.

    Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap

    Play Episode Listen Later Sep 28, 2021 25:06


    In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of influencing product roadmap. She also shares her thoughts on how to communicate your product roadmap.All rights reserved. © Product Marketing Hive.

    Episode 16: Axel Kirstetter - GTM Challenges of Evolving From Single Product to Multi Products

    Play Episode Listen Later Sep 22, 2021 25:26


    In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He also shares the challenges and some critical considerations with fellow product marketers from go to market perspective. All rights reserved. © Product Marketing Hive.

    Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy

    Play Episode Listen Later Sep 14, 2021 31:31


    In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups.  All rights reserved. © Product Marketing Hive.

    Episode 14: Kelly Drozd - Agile Marketing

    Play Episode Listen Later Jun 22, 2021 39:59


    In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her experience. You can find the book Kelly recommends, Death of a Marketer by Andrea Fryrear, on the PMM Hive Reading List.  All rights reserved. © Product Marketing Hive.

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