Podcasts about walmart connect

The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/Follow Walmart Connect online at: https://www.walmartconnect.com/Follow Sam's Club Connect online at: https://www.samsclubconnect.com/Rich answers these questions:1. Now that you're leading Walmart Connect alongside International advertising and Sam's Club Connect, what does “one connected global advertising ecosystem” actually look like operationally — and how soon will advertisers feel the difference?2. What capabilities or playbooks from Walmart Connect US are you most excited to bring into international markets, and conversely, what can Connect and international teach the core US business?3. This is Sam's Club Connect's first time at Cannes Lions — what's the headline message you want advertisers and agencies to walk away with?4. How does a presence at Cannes fit into COnnect's broader growth strategy, especially as it scales offerings like in-club, Omni Experiences, and audio/fuel screen ads?5. The industry conversation is shifting from impressions and ROAS toward broader business outcomes — what does that shift look like in practice for how Walmart structures its advertiser partnerships?6. What's the biggest misconception brands still have about what “success” should look like in retail media today?7. How does Walmart's first-party data — and Sam's Club's membership model specifically — change the kinds of insights and long-term value you can offer advertisers compared to transaction-only data?8. Where do you see the lines blurring most between media, commerce, and in-store/in-club experience — and which of those convergence points is Walmart investing in most aggressively right now?9. With Walmart's scale, data, and tech now spanning Walmart Connect, International, and Sam's Club Connect, what's your vision for the next big unlock for advertisers — and how do you think about translating that scale into measurable growth for both Walmart and your partners?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Dana Concepcion, senior director of fresh and frozen at Walmart Connect. Concepcion sits at the intersection of fresh merchandising and modern digital advertising. In her role, she drives advertising growth across some of the company's most strategic categories, partnering up with leading produce, meat, frozen and bread manufacturers to deliver data-driven, omnichannel marketing solutions. She joins the podcast to discuss aligning blueberry campaigns to seasonal supply fluctuations, leveraging co-branded recipe campaigns and measuring incremental growth.“ What makes our relationship so unique is that there's a real shared goal that we all have. It's a 360 collaboration between our team at Walmart Connect, the merchant and buyer teams at Walmart, the blueberry council, the growers, everyone all together, and the shared goal there is really growing overall blueberry consumption.” – Dana Concepcion Topics covered include: An introduction to Concepcion and her role with Walmart Connect.How Walmart Connect uses real-time shopper and purchase data across omni-channel ad formats.Opportunities to align blueberry campaigns to seasonal supply fluctuations, leveraging co-branded recipe campaigns.How Walmart measures incremental growth through sales lift, new-to-category buyers and repeat purchases.How Walmart uses in-store tactics like deli/bakery screens and product demos to drive impulse buying.Crop ReportThe Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you'll hear from TJ Hafner in Oregon, Emilie Parkanzky in Michigan and Alan Schreiber in Washington. This was recorded on July 23, 2026.

The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart's membership program helping members save more time & money with exclusive benefits. Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/Follow Walmart+ online at: https://www.walmart.com/plusDeepak answers these questions:Walmart+ has grown from 3 benefits at launch to 12 today — still at $98 a year. How does that expanding benefit stack change the behavior of the Walmart+ member in ways that matter to CPG brand partners — in terms of basket size, purchase frequency, and category loyalty?Walmart reaches 150 million shoppers every week across ecommerce and 4,600 stores, with data mapped to the SKU level. How does Walmart+ membership amplify the quality and fidelity of that first-party data signal — and how should CPG brands be thinking about activating against it differently than they do with non-member data?Before running Walmart+, you led the VP/GM role for Customer Digital Identity and Data Platform at Walmart. How does a logged-in, identified Walmart+ member change the economics of the digital shelf for CPG brands, particularly as agentic commerce and AI-powered discovery reshape how shoppers find products?The honest question your CPG audience wants answered: when brand partners think about their joint value creation with Walmart, how should they be weighting Walmart+ member households versus non-member households in their investment strategies? Is the gap in lifetime value as dramatic as what your major online competition has seen with their loyalty subscription program?The addition of Peacock to Walmart+‘s streaming choices drove a record number of sign-ups in Q3. What does entertainment engagement tell you about a member's overall relationship with the Walmart ecosystem — and does streaming behavior surface any insights that CPG partners can act on?Walmart Connect grew 33% in the U.S. last quarter, representing, along with membership fees, about a third of Walmart's operating income . How tight is the integration between Walmart+ membership data and the Walmart Connect advertising platform — and what does that mean for a CPG brand trying to close the loop from impression to in-store purchase?Walmart tested its first advertising formats tied to the Sparky AI shopping agent in fall 2025, with 81% of surveyed Walmart customers saying they'd used Sparky to check product availability and review specs before buying . How do you think about Walmart+ membership as a foundation for agentic shopping — and what does that mean for how CPG brands show up in those AI-mediated discovery moments?Walmart has publicly highlighted share gains with upper-income households as a strategic priority. Does Walmart+ skew toward those households — and if so, what does that mean for premium CPG brands that may have historically underinvested at Walmart?You ran Fire TV, Alexa Skills, and Amazon Music — all businesses that lived at the intersection of media, identity, and commerce. What's the most important thing you brought from that Amazon experience that directly shaped how you're building Walmart+?Walmart+ is five years old. If you fast-forward five more years, what does the relationship between Walmart+ membership and CPG brand investment look like — and what should brand and agency leaders be doing right now to position themselves for that future?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Nike says net income jumped 407%. Strip out a single tariff refund and full-year profit actually fell. That gap is the whole week in one number.Rick Watson runs through it: Shopify moving its incentivized-review ban from partner guidelines into hard App Store policy, and deleting reviews tied to fake accounts across listings. Nike's headline quarter and the one-time $986M refund propping it up, with profit down 3% and China still unresolved. Walmart pulling Walmart Connect, Connect International, and Sam's Club Connect into a single ad business built on data from 10,000-plus stores. Target Plus adding Forever 21 and Clarks, chasing K-beauty, and offloading electronics risk while its marketplace grows nearly 60%, though curation may be too small to matter at Target's size. And the Investor Minute: Kroger and Giant Eagle at $1.65B, Jersey Mike's filing to IPO, and The Zero Proof buying The New Bar.Sponsored by Avalara.

Retail Media Therapy — EP 47: Cannes SpecialFresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat parties, Colin!First up: the return of the soap opera. Albertsons Media Collective and P&G launched 'Rico's Tacos,' a 24-episode, 15-second soap opera inspired by shopping data, complete with QR codes linking back to products. It's the TikTokification of retail media taken to its logical conclusion, and proof that in-store screens are ready for real storytelling.We discuss Instacart's new immersive, shoppable video feed. Billed as inspiring content mid-shop, Viv thinks it's a risky distraction for shoppers.OpenAI made a quiet Cannes debut, projecting $100 billion in ad revenue by 2030. Viv bets a billion dollars of his own money that it won't happen.The standout deal: Walmart Connect's acquisition of French startup Vibe.co, the self-serve 'Google Ads of TV' that lets SMBs create and target connected TV ads in minutes. Colin sees this as true democratisation of television advertising.Besides the messing around, reference to French philosophy, Brad Pitt and squirrels, Viv & Colin agree there's a thread tying all these stories together: Retail Media's creative era has arrived. After a year of data, pipes and AI, it's time for every network to ask: how do we build a creative studio?Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

Walmart just bought its way into the connected TV arms race, and The Trade Desk is the biggest loser. In a ~$1.4B deal announced during Cannes Lions week, Walmart Connect is acquiring Vibe.co, the self-serve CTV/streaming ad platform, to close a 10x gap with Amazon's ad business.Christian and Ayelet break down the deal from two distinct angles, the operator's read and the deal architect's read, plus a venture market update, hot tea on SPS Commerce quietly selling a business back to its founder, and eight rapid-fire quick hits in what's officially become the summer of add-ons.One venture update. One deep dive, two POVs. Hot tea. Eight quick hits.⏱️ TIMESTAMPS0:38 — Happy Fourth of July, and what's on the agenda2:19 — Market update: JustAI raises $17M Series A (Base10, Y Combinator, Peak XV)3:00 — Concord raises $3M seed for agentic media buying, and why Vibe.co's CEO is an investor4:34 — "The Summer of Add-ons": why fragmentation is fueling M&A4:44 — The deal: Walmart Connect acquires Vibe.co, the "Google Ads of streaming"6:25 — The numbers: ~$100M revenue, ~$1.4B deal, 10-14x revenue (and why it's not an AI deal)8:00 — Walmart's M&A cadence and the Vizio precedent8:54 — The 10x ad-revenue gap: Amazon at $82B vs. Walmart at $8.2B9:30 — The advisors and why this was a CEO-to-CEO deal9:50 — The operator's read: a capability tuck-in that buys 3-4 years10:00 — Is the CTV TAM actually big enough? The Brian Wieser cannibalization argument12:00 — Integration risk: folding a scrappy startup into a corporate giant12:26 — The France factor: why acquiring 60 employees in Paris is its own challenge14:00 — Why The Trade Desk is the biggest loser (per Ari Paparo)14:38 — The deal architect's read: the founders' first big exit, sold from strength16:55 — Why $180M in retention may not hold founders who don't need the money17:31 — The real make-or-break: keeping the team hungry inside a giant18:00 — Hot tea: SPS Commerce carves out Seller Investigators, sells it back to the founder22:01 — Quick hits: Revmatics/DataFeedWatch, Moburst/Hyperzon, The Independents/Phantasm22:51 — More hits: Samba TV/Bestever, Yes&/Modo Modo, Arketi/Sperling24:00 — Martis Capital takes majority of Deerfield Group (~$280M, 12-14x EBITDA)25:00 — The consistent 14x agency marker, and how to break past it into strategic territory25:38 — Final thought: this is add-on summer

As streaming behavior dominates the living room, Vizio's operating system has claimed the top spot in U.S. television sales by turning the home screen into an active search and discovery storefront. In this exclusive Cannes interview, Chief Revenue Officer Mike O'Donnell explains how partnering with Walmart Connect allows advertisers to move beyond last-click attribution and track the complete customer path from initial TV exposure to final purchase. Key Highlights

This week we're repeating Dave's insightful discussion with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect.  This episode originally aired 6/2/26.Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart's scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the biggest operational challenges. As brands activate across more placements and formats, they need more creative variations, more customization, and faster workflows.Garima and Dave also discuss the partnership between Walmart Connect and It'sRapid, including It'sRapid Optix™️ is helping brands streamline creative production, optimize before launch, connect performance data, and publish creative more efficiently.Connect with Garima on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Jon Gibs, Group Director, Media Insights and Measurement, Walmart Connect joins the show to explore how full-funnel measurement is evolving from attribution to creative effectiveness, and what it takes to turn fragmented signals into a clearer picture of business impact. With a unique vantage point across the ecosystem, Walmart Connect helps marketers tie first-party shopping behavior with exposure across in-store, ecommerce, and VIZIO's CTV ecosystem, and move beyond isolated metrics to understand how awareness, consideration, and conversion work together.

Arthur Querou, cofondateur et directeur général de Vibe, était l'invité de l'émission Tic Tech du 26 juin 2026, présentée par David Jacquot et Julien Khaski, rédacteur en chef de Maddyness sur Boursorama.com. Parmi les sujets abordés : le rachat de Vibe par Walmart, le développement de la publicité sur les plateformes de streaming, la place de Vibe au sein de Walmart Connect, l'importance du marché américain dans la trajectoire de la société ainsi que les enseignements de cette opération pour l'écosystème tech français.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Walmart moves deeper into connected TV advertising by acquiring Vibe.co, a self-serve CTV platform, to make streaming ad buying more accessible and measurable for SMB and mid-market brands through Walmart Connect.Bath & Body Works enters Ulta Beauty, bringing a curated selection of its most-loved products to more than 600 Ulta stores and Ulta.com starting July 12th, as the brand accelerates its push beyond its own retail walls.Instacart pilots "Immersive Feed," a short-form vertical video experience embedded within retail storefronts on its site, letting shoppers move seamlessly from recipe inspiration to adding items to their cart.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

From Cannes Lions, Ari Paparo sits down with Vibe.co CEO Arthur Querou, following the announcement that Walmart is acquiring Vibe.co. Arthur shares the company's journey from a French startup to a leading performance TV platform, how Vibe.co was funded after selling KMTX, and what the future of performance CTV looks like inside Walmart Connect. Takeaways Walmart announced plans to acquire Vibe.co, with reports valuing the deal at approximately $1.2 billion plus incentives. Vibe.co originated as a spin-off of KMTX, a QR-targeting company founded in France. The founders sold KMTX to fund and accelerate Vibe.co's growth. Vibe.co grew rapidly by focusing on performance-driven CTV advertising for SMBs and performance marketers. The company achieved a reported run rate of approximately $227 million ARR. Vibe.co operates primarily in the U.S., while maintaining its product and engineering team in France. Arthur credits France's strong ad tech ecosystem for helping produce global success stories. Walmart Connect and Vibe.co serve complementary customer segments, creating expansion opportunities. The entire Vibe.co team is expected to join Walmart following the acquisition. Arthur's focus remains on building technology that unlocks the full potential of performance TV advertising. Chapters 00:00 Introduction and Walmart Acquisition Announcement00:23 Why Announcing the Deal at Cannes Was Special01:00 The Origin Story of Vibe.co01:12 Selling KMTX to Fund Vibe.co01:49 Building a French Ad Tech Success Story02:18 France's Impact on Global Ad Tech02:30 Vibe.co vs. Mountain: Market Comparisons03:22 Growth Metrics and ARR Discussion03:40 What Happens Next at Walmart04:18 The Future of Performance TV05:10 Why Vibe.co Focuses on SMB Advertisers05:47 How Vibe.co Complements Walmart Connect06:01 The Entire Team Is Joining Walmart06:16 Arthur's Walmart Story07:01 Final Congratulations and Closing Remarks Guests: Ari Paparo, Arthur QUEROU Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Mayward, SVP and GM of Walmart Connect, joins Ari Paparo to discuss Walmart's new partnership with Yahoo and Magnite, the role of Vizio in Walmart's CTV strategy, retail media measurement, incrementality, and the future of in-store advertising. Learn how Walmart is making its audience data more accessible while focusing on outcomes and advertiser flexibility. Takeaways Walmart Connect integrated its audience and measurement capabilities with Magnite, enabling Yahoo DSP advertisers to activate campaigns on Vizio inventory. The partnership aims to make Walmart data more accessible while maintaining control over audience targeting and measurement. Walmart plans to expand access to additional DSPs and buying paths over time. Vizio OS has become a major growth driver, powering a significant share of smart TVs sold in the U.S. Walmart Connect is focused on outcomes-based advertising, including customer acquisition, sales lift, and incremental return on ad spend (iROAS). Walmart is expanding in-store media opportunities through digital screens and retail media innovations. Chapters00:00 Introduction & Walmart Connect Overview00:36 Walmart, Yahoo, Magnite & Vizio Partnership Explained03:34 Why Walmart Chose a Sell-Side Integration Strategy04:25 Future DSP Expansion Plans05:42 The Evolution of Connected TV Advertising06:50 Outcomes-Based Measurement & Walmart DSP08:56 Incrementality and iROAS in Retail Media10:24 Measuring Online vs. In-Store Sales Impact11:32 Walmart's In-Store Media & Digital Screen Strategy13:28 Walmart Connect's Biggest Advantage13:54 Walmart Connect's Biggest Challenge14:20 Lightning Round: If Walmart Connect Were an Animal15:17 Closing Remarks Guests: Ari Paparo, Ryan Mayward Learn more about your ad choices. Visit megaphone.fm/adchoices

Inflation is squeezing consumer paychecks, forcing shoppers to trade down to smaller pack sizes and private labels just to get by. Navigating this hyper-competitive landscape requires immediate adaptability because retail space is earned every single day. Brooke Hardin, an experienced entrepreneur who has spent 15 years navigating the Walmart ecosystem from store leadership development to the broker side, breaks down exactly how small brands can survive and scale in this environment.We sit down to unpack the tactical blueprint for modern supplier success. Our conversation covers the strict execution of the sundown rule, optimizing the digital shelf via ecom penetration, budgeting for search spend through Walmart Connect, and utilizing clean data visuals to tell an immediate story. Brooke also shares her unique philosophy on why the best vendor meetings involve closing the PowerPoint entirely to prioritize organic dialogue.The operational reality of retail means managing tight margin windows and holding partners to incredibly high standards. You will walk away from this episode with a system for auditing your price slope against the rest of the market and a framework for asking buyers open-ended questions that uncover their true category pain points.If you care about retail supply chains, category management, and strategic brand growth, you'll get a lot from this. Please remember to Subscribe and Share. Let us know in the comments: What is the single biggest question you need to start asking your buyers to truly understand their margin pressure?

This week, Dave speaks with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect.Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart's scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the biggest operational challenges. As brands activate across more placements and formats, they need more creative variations, more customization, and faster workflows.Garima and Dave also discuss the partnership between Walmart Connect and It'sRapid, including It'sRapid Optix™️ is helping brands streamline creative production, optimize before launch, connect performance data, and publish creative more efficiently.Connect with Garima on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

El supermercado ya sabe cuánto puedes pagar. Y va a cobrártelo. En 1874, John Wanamaker inventó el precio fijo: una etiqueta visible, igual para todos. Ese pacto sostuvo 150 años de economía de consumo moderna. Hoy se está demoliendo en silencio en los supermercados de medio mundo. Walmart ya tiene 2.300 tiendas equipadas con etiquetas electrónicas en Estados Unidos. Morrisons va a instalar 10,8 millones de pantallas en sus 497 supermercados del Reino Unido. Carrefour digitalizará todos sus hipermercados de Francia antes de 2030, con cámaras de inteligencia artificial vigilando los lineales y raíles Bluetooth geolocalizando productos —y carritos, y teléfonos móviles— dentro de la tienda. La narrativa oficial habla de eficiencia. La realidad es otra: precios dinámicos personalizados (dynamic pricing), retail media y un sistema donde el algoritmo lleva años leyendo tu historial de compras para fijarte un precio distinto al del cliente que está a tu lado en el mismo pasillo. Walmart Connect facturó 3.400 millones de dólares en 2023 vendiendo publicidad basada en datos de comportamiento de compra. Amazon Advertising ya genera más de 50.000 millones al año. El supermercado ya no gana dinero vendiéndote comida. Gana dinero vendiéndote a ti. En este vídeo recorremos cómo se está desmontando el precio fijo que Wanamaker construyó hace siglo y medio, qué tiene que ver Friedrich Hayek con todo esto, por qué Shoshana Zuboff lleva años avisando sobre el capitalismo de vigilancia, y por qué la discriminación algorítmica de precios golpea más fuerte a quien tiene menos opciones, no a quien tiene más dinero. Un análisis sobre asimetría de información, datos personales, privacidad digital y el fin silencioso del pacto comercial moderno. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailIn this episode of the WTR Small-Cap Spotlight podcast, Tal Jacobson, CEO of Perion Network (NASDAQ: PERI), joins host Tim Gerdeman and WTR's James Kisner to discuss how the repositioned, AI-native Perion is tackling fragmentation in the trillion-dollar digital ad market. Jacobson walks through Perion One — a platform that sits above ad-buying platforms like Google, YouTube, Meta, and TikTok rather than replacing them — and Outmax, the company's AI agent that applies algorithmic-trading methodology to media buying for 52 Fortune 100 companies. Because Perion owns no inventory, it can recommend shifting spend to whichever channel delivers the best outcome — an edge single-channel players can't match. The conversation covers Q4 momentum, growth in CTV, Digital Out-of-Home, and Retail Media, partnerships with Amazon, Walmart Connect, and Mastercard, and a three-year plan targeting 20%+ organic ex-TAC CAGR, 28% EBITDA margins by 2028, and $300M+ in cash.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Bed Bath & Beyond signs a letter of intent to acquire F9 Brands, owner of Cabinets To Go and Lumber Liquidators, for approximately $150 million, the second major acquisition in two days as Marcus Lemonis builds out a full-service home renovation platform alongside The Container Store, Elfa, and Closet Works.Walmart expands Walmart Connect's social media capabilities, enabling self-serve advertisers to run full-funnel campaigns on Meta now and TikTok later in 2026.Kroger brings Flashfood to its entire Mid-Atlantic division, pairing the food waste reduction platform with free Kroger Health nutrition classes for a value-driven, whole-health approach to fresh food access.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

In this episode, we're joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn't: going against algorithms, filters, and AI-driven content.With a background leading growth and monetization at TikTok, Walmart Connect, and global media networks, Ben brings a rare inside perspective on what actually drives product-market fit, retention, and cultural relevance in consumer apps.If you're building a consumer app and struggling with retention, differentiation, or product-market fit, this conversation will challenge conventional growth advice and give you a clearer playbook for what actually works in 2026 and beyond.You will discover:✅ How BeReal scaled to 41M MAU by removing algorithms instead of optimizing for them✅ Creator-led growth in 2026 and beyond✅ Lessons from BeReal's journey: from viral hype → durable, loyal product✅ Practical lessons app founders can apply to build durable growth in saturated marketsLearn More:

The CPG Guys are joined in this episode by Khurrum Malik, VP of Business and Customer Marketing at Walmart Connect, the retail media arm of Walmart Inc.The episode was recorded in the Walmart Connect Studio in the Aria Resort.Follow Khurrum on LinkedIn at: https://www.linkedin.com/in/malik/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online at: http://walmartconnect.comKhurrum answers these questions:You've recently taken on an expanded role overseeing business and product communications at Walmart Connect. How has that broader remit shaped the way you think about telling the Walmart Connect story today?WMC has evolved quickly over the last few years. For listeners who still associate retail media mainly with lower-funnel ads, what's the biggest misconception you're trying to correct?AI is reshaping nearly every part of the marketing stack. From your perspective, what does AI-powered retail media actually mean—and what does it enable that wasn't possible even a year or two ago?As WMC makes announcements in this space, what problems are you most focused on solving for advertisers with AI—efficiency, effectiveness, measurement, or something else?Looking ahead, how do you see AI changing the role of the marketer as retail media becomes more central to the media mix?From a marketing leader's vantage point, what are the biggest challenges CMOs are staring down as we approach 2026?Many CMOs are under pressure to do more with less—fewer partners, tighter budgets, higher accountability. Where does retail media uniquely help address those pressures?How do you think retail media's role in the media plan will shift over the next 18–24 months—especially relative to traditional digital and linear channels?Since joining, you've led a brand refresh and new narrative for Walmart Connect, simplifying the story into two buckets: brand and performance. Why was that distinction so important, and how does it help advertisers better navigate the platform?You've compared this moment to a bit of a “Who Knew?” campaign—what are the most surprising capabilities of Walmart Connect that brands still don't fully appreciate?If you were advising a CMO or media leader today, what's one thing they should start doing now to be ready for where retail media is headed by 2026?When you think about the next chapter for WMC, what excites you most about what's coming—and what should our listeners be watching closely?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Walmart Connect launches comprehensive AI-powered advertising tools, including the Marty advertising assistant for Sponsored Search campaigns and GenAI creative generators that reduce production time by 80%.Albertsons Media Collective unveils in-store incrementality measurement capabilities using matched-market methodology, with early Mondelēz campaign showing 14% sales lift and setting new industry standards for causal measurement.Amazon must face class-action lawsuit over COVID-19 price gouging allegations, with judge ruling customers had "no meaningful choice" during lockdowns and citing price increases as high as 1,800% on essentials.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.Be careful out there!

Walmart Connect has quickly evolved from a search-driven retail media platform into a full-funnel advertising powerhouse. In this episode, Ari Paparo sits down with Khurrum Malik, VP of Business and Product Marketing at Walmart Connect, to unpack how Walmart is combining on-site search, off-site media, CTV via Vizio, and closed-loop measurement to spark real sales impact. Khurrum shares why he joined Walmart Connect, how “couch to cart” is becoming a reality, what performance TV means for emerging advertisers, and why incrementality is the new gold standard for retail media. The conversation also previews Walmart Connect's CES announcements, including AI-driven ad tools, search incrementality GA, and new third-party benchmarks that position Walmart Connect against digital and social media. Takeaways Walmart Connect is a multi-billion-dollar retail media business growing 30%+ by focusing on sales impact, not just media delivery Search and PLAs remain the core, but Walmart Connect is expanding aggressively into brand, video, CTV, and off-site media Vizio enables true “couch to cart” activation by connecting CTV exposure directly to Walmart sales outcomes Incrementality and IROAS are becoming the measurement bar for retail media, not just attribution Walmart's omni-channel footprint of 4,600+ stores and 150M weekly shoppers is a core competitive advantage CES announcements highlight AI-powered tools, search incrementality GA, and third-party benchmarks that outperform digital and social media norms Chapters 00:00 Welcome & Introduction 00:38 Why Khurrum Joined Walmart Connect 02:18 What Is Walmart Connect Today 03:57 Beyond PLAs and Search 05:03 Scale, Brand, and Performance 06:33 Measurement and Incrementality 06:47 Vizio and “Couch to Cart” 09:30 Performance TV for Emerging Advertisers 11:09 Third-Party Measurement & Trust 13:50 CES Preview 17:10 Lightning Round 19:31 Wrap-Up Learn more about your ad choices. Visit megaphone.fm/adchoices

TrulySignificant.com presents Tairan Zhang from Walmart Connect. Inside Walmart are leaders like Tairan who remind us that the real magic happens when systems serve people, not the other way around. Tairan works with the world's largest retailer in their rapidly growing retail media arm- a place where technology, data and human behavior intersect in real time. His work helps brands speak more meaningfully to millions of shoppers. But what makes his story truly significant is not the scale of his influence, it's the intention behind it. Enjoy hearing Tairan talk about the fast paced world of digital retail and advertising.  Listen carefully to success beyond the metrics and performance dashboards. Hear how to nurture a culture of curiosity and responsibility among teams who work with massive amounts of consumer data influencing millions of shoppers every day. And if we meet Tairan 10 years from now, you will see his legacy of significance inside Walmart and beyond.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division.Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/Here's what we asked Lesley: Please provide us with an overview of Walmart Connect in terms of your mission and how you integrate into the merchandising activities?How do you define success for Walmart Connect in Canada, both from a brand advertiser and a consumer experience standpoint?Recently, Walmart Connect in Canada adopted the core retail media campaign development platform being operated by your colleagues in the U.S. Would you please elaborate on this change?Walk us through the full funnel capabilities of Walmart Connect Canada: onsite, offsite and in store.What is happening in Canada relative to behavioral data applications?How are you leveraging AI and data analytics to refine ad targeting and improve campaign effectiveness?What strategies are you implementing to deepen partnerships with brands and agency partners in Canada?What KPIs are you prioritizing to measure campaign success and media ROI and how transparent is your measurement approach for brands seeking to activate via Walmart Connect Canada?What is WMC's current capabilities for self-serve vs managed services and how are your working with commerce acceleration agencies like Flywheel to activate on your platform?What's the next big milestone you're aiming for with Walmart Connect Canada?How should brands not currently working with WMC get started with you?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region's market?How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers?What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America?What leadership principles guide you in balancing strategic vision with execution, especially when entering new markets or revitalizing existing ones?What's a project or achievement you're particularly proud of at Walmart Connect, and how has it impacted the business or consumers? 

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference**The CPGGUYS are joined by @Jody Hallman, VP of integrated marketing at Perdue farms & SVP of account management at Colle McVoy - Kate Frank.This episode is another masterclass given by a brand marketer and a partner agency.Find Jody Hallman on Linkedin :https://www.linkedin.com/in/jodyhallman/Find Perdue Farms on Linkedin : https://www.linkedin.com/company/perdue-farms/Find Kate Frank on Linkedin : https://www.linkedin.com/in/katehfrank/Find Colle McVoy on Linkedin : https://www.linkedin.com/company/collemcvoy/Here's what we asked them :Jody -  Perdue is a legacy brand with a strong reputation for quality and trust. How are you evolving that brand story for today's consumers?"Both - How do you ensure alignment when it comes to short-term performance goals vs. long-term brand building? Kate - specifically from the agency side, how do you ensure that creative excellence lives within a results-driven, omnichannel world?Kate - What does great storytelling look like in a category like fresh meat and poultry, where shopper decisions are often quick and price-sensitive?Jody - How do you craft campaigns that stay true to Perdue's values while still driving conversion at shelf or online? Both - How are you both navigating the growing influence of retail media networks on creative, messaging and measurement? How is Perdue operating beyond owned channels for co-creation with consumers? (this is space to directly speak to “Winging It” effort.)How has leaning into improv informed greater ways of working between Perdue and Colle McVoy as it relates to where to take risks, show up differently with consumers and have some brand spontaneity? Kate - What have you learned about integrating upper-funnel storytelling with lower-funnel activation across platforms like Instacart, Walmart Connect, etc.?What brought you here? How has this conference been? What are some themes that intrigued you? Both - What trends are you watching closely as you plan for the next 12–18 months in CPG marketing?"CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect.Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a division of Publicis, about the haves and have nots in retail media, whether the big players TV presence is going to cause a bifurcation in the market, and what agentic shopping might do to the whole category.

What if there was a "third place" in retail media that went beyond product pages and high-level brand communications? Brad Godwin, SVP of CPG Partnerships at Breaktime Media, reveals how brands can create meaningful connections with shoppers through personalized digital experiences.The retail landscape is evolving rapidly, with value now encompassing far more than just price. Today's consumers seek experiences, trust, and relationships with brands. Breaktime Media addresses this by building what Godwin calls "experiences you want to put on your fridge" – digital brand pages that combine personalization, storytelling, and seamless commerce.For CPG brands facing complex product assortments, Breaktime's approach offers a compelling solution. Rather than overwhelming shoppers with options, their interactive quizzes and personalized recommendations help consumers quickly find the right products for their needs. This personalization drives tangible results, with an average $2.87 incremental return on advertising spend.What makes Breaktime's model particularly attractive is its performance-based structure. They build brand experiences at no upfront cost, charging only for actual customer engagements. This "cost per human engagement" approach ensures brands pay for results, not just impressions.Through a new partnership with Walmart Connect, Breaktime is also reimagining retail events by extending physical demonstrations into the digital realm. This allows brands to maintain deep customer connections while dramatically increasing reach and improving measurement.At its core, Breaktimes philosophy centers on human connection. As Godwin thoughtfully notes in the episode, "We're all trying to do the same thing – we want connection with each other, we want to be known, we want to be seen and loved." In an increasingly digital retail world, perhaps that human element matters most of all.Ready to transform how customers experience your brand online? Discover how personalized digital experiences can drive meaningful engagement and conversion for your products.

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:Walmart's approach to closed-loop measurement and omnichannel ROIHow to balance scale and precision in media strategyThe launch of Walmart Connect's Display Advertising API—and how partners like It'sRapid are helping advertisers move fasterWhat great creative looks like, and why it's core to performanceWhat Diana is focused on heading into Cannes 2025We'll be back next with with a brand-new episode of Beyond the Shelf!Connect with Diana: https://www.linkedin.com/in/dianabethge/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this episode of Next in Media, Mike Shields interviews Ann Harrell, Head of Product Enablement at Pacvue, about the evolving landscape of retail media. Harrell explains the challenges of data availability and cross-channel attribution in retail media, highlighting the role of data clean rooms and the blurring lines between retail, social, and traditional search as all become channels for commerce.

Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest conversations shaping the future of retail and commerce media. Drew shares what he's seeing across the industry—the opportunities, the challenges and where marketers should focus their energy. If you're working with retail media in any capacity, you'll benefit from Drew's candid insights into what's working, what's not and how to create real value through presence, simplicity and strategic alignment. From the power of in-store media to the fragmentation of first-party data systems, this episode brings clarity to a complex landscape. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Drew Cashmore: Drew Cashmore is the Chief Strategy Officer at Vantage and a seasoned retail and retail media strategist. He has a background in building, commercializing and scaling intrapreneurial ventures within some of the world's largest retailers. Drew was an original architect and former executive at Walmart Connect in both the U.S. and Canada, where he played a key role in scaling the business to over $2 billion. His contributions included insourcing the business, establishing brand and sales enablement practices, leading internal change management, and developing the in-store advertising strategy. He was also a founding member of Walmart's eCommerce and digital marketing platforms, and previously served as the CMO of Firework, and is the Co-Founder and Managing Director of Adaptive Retail Group. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 

In this episode of The Speed of Culture, Matt Britton sits down with Ryan Mayward, SVP of Retail Media Sales at Walmart Connect, to discuss the future of retail media. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.Follow Suzy on Twitter: @AskSuzyBizFollow Ryan Mayward on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This week we're joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect.Diana's team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she's uniquely positioned to talk about the evolving relationship between content, commerce, and conversion.In this episode, we talk about:Walmart's approach to closed-loop measurement and omnichannel ROIHow to balance scale and precision in media strategyThe launch of Walmart Connect's Display Advertising API—and how partners like It'sRapid are helping advertisers move fasterWhat great creative looks like, and why it's core to performanceWhat Diana is focused on heading into Cannes 2025Whether you're a brand, agency, or platform, Diana's perspective offers a rare look at where the future of retail media is headed.Connect with Doron: https://www.linkedin.com/in/dianabethge/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Send us a textIn this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/ Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pamela-castro-8447bb13/Follow Walmart Chile on LinkedIn at: https://www.linkedin.com/company/walmartchile/ Follow Walmart Chile online at: https://www.walmartchile.cl/ Lucas & Pamela answers these questions:Let's start with some background on Walmart in Chile. Lucas, would you please share with us an overview of your retail operations.What is the state of omnichannel in Chile relative to the rest of Latin America and to North America? Any statistics on eCommerce penetration and mobile engagement would be great to hear.How long ago did Walmart Chile decide to formally enter the retail media space and would you walk us through the different ways that your suppliers can activate through your platform?Lucas, how is your team helping brands to activate through Walmart Connect? Do you offer them managed services, a self-serve platform or some combination of both?Pam, retail media success is highly dependent on the ability to personalize customer experiences. In comparison to its US counterpart, Walmart Chile has a very high transaction attribution rate to its customers. What is the story behind this?Pam, how do you make this customer data available to your suppliers to analyze behavior and help collaborate with the merchants at Walmart Chile?So how are brands effectively using Phronesis to inform their retail media strategy at Walmart Chile? Any case study you care to use as an example?Where are you focused on innovating the Walmart Connect and Walmart Phronesis offerings over the next few years?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program doe CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textIn this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Jeff answers these questions:Walmart Connect has grown from an incubator project to a full funnel media publishing business. What were the pivotal moments from a product innovation perspective that propelled this transformation?How does Walmart Connect differentiate itself from other retail media networks, particularly in leveraging Walmart's unique assets?How do you approach the commercialization of new ad products while ensuring they align with Walmart's customer-centric values?How does Walmart Connect utilize first-party data to provide measurable ROI for advertisers?With the rise of omnichannel shopping, how does Walmart Connect ensure consistent messaging across online and in-store touchpoints?What innovations are being explored to enhance CX in retail media?Can you discuss the integration between Walmart Connect and Scintilla in delivering actionable insights to brands?ExperienceWhat advancements have been made in closed-loop measurement, and how do they benefit advertisers?How is identity resolution handled within Walmart's advertising ecosystem to ensure effective targeting?What are the biggest challenges you foresee for retail media, and how is Walmart Connect preparing to address them?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Alison Levin, President of Advertising and Partnerships at NBCUniversal. With more than a decade of experience shaping the connected TV landscape, Alison shares how NBCUniversal is combining premium content, retail data partnerships, and shoppable formats to deliver results for today's commerce-driven marketers.Alison discusses what advertisers should expect from their CTV investments, how NBCUniversal is partnering with platforms like Instacart and Walmart Connect to prove incrementality, and why streaming environments must be evaluated beyond reach alone.Key takeaways:Not all streaming is created equal – evaluating content environments is critical for effective media planningCommerce activations tied to premium content are already driving seven-figure product salesReal-time attribution and optimization are reshaping how TV advertising is bought, measured, and scaled Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today's episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmart's evolving media strategy to concerns about Prime Day restock limits and the ongoing impact of tariffs. The retail media space is moving fast, and there's no sign of slowing down. We're excited to welcome special first-time guest Shahrez Anjum, Senior Account Manager at Acadia, alongside our media expert and friend of the pod, Ross Walker, Director of Retail Media at Acadia. Tune in to stay ahead of the curve!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Shahrez discuss: Amazon recently introduced two major AI-driven features that signal a fundamental shift in how product discovery and shopping journeys will operate: Interests AI and Buy for Me. Interests AI is a product discovery tool that allows Amazon shoppers to enter detailed prompts reflecting their hobbies and passions.  Buy for Me, currently in beta, uses agentic AI to place orders on third-party brand websites directly from the Amazon app. Amazon has introduced tighter control over off-site placements, which allows advertisers to manage their spend on external platforms more effectively. Walmart has made two significant updates to its media offering through Walmart Connect, adding Vizio inventory for media buying and the ability to do advanced targeting for on-site display ads.  Amazon has made significant strides in simplifying and enhancing how advertisers can interact with its audience targeting capabilities, particularly by integrating AMC (Amazon Marketing Cloud) audiences into its ad console. Native Bid Boosters: Amazon is making it easier for advertisers to access and use audience segments directly within the ad console. The ongoing discussions around tariffs and their potential impact on retail prices have become a recurring topic in the e-commerce space, especially in relation to Amazon. As Prime Day approaches, concerns about restock limits and potential supply chain challenges are rising. In particular, there are indications that Amazon may reintroduce restock limits, a measure previously used to manage inventory flow.

In this episode, Catherine LoPresti, VP of Professional Revenue Cycle Operations at Hackensack Meridian Health, shares how her time at Walmart Connect reshaped her approach to healthcare operations, from leveraging real-time data to empowering physicians and driving patient-centered innovation.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Starbucks' free refill comeback is driving longer customer visits and stronger sales as part of its broader brand refresh under new CEO Brian Niccol.Walmart Connect is raising the bar for retail media measurement, giving advertisers new tools to track incremental sales driven by sponsored search ads.Carter's faces a tough road ahead with falling sales, a new CEO transition, and looming tariff threats.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

In the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis deliver a powerhouse episode split between urgent retail news and a highly anticipated interview with returning guest Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, one of the world's foremost authorities on retail media networks.The episode opens with a comprehensive review of the week's most pressing economic developments. The retail industry faces mounting challenges as tariffs continue to disrupt supply chains and pricing strategies. Cross-border tourism is in sharp decline—down 37% from Canada alone—impacting major cities like New York, Miami, and San Francisco. Chair of the Federal Reserve Jay Powell warned that proposed tariffs could trigger slower growth and higher inflation, further rattling markets.The retail response? Stockpiling. Sales of big-ticket items like furniture and autos are surging as consumers rush to beat looming price hikes. Shein and Temu are already raising prices and cutting back on U.S. advertising, signalling early effects of lost de minimis exemptions. Meanwhile, luxury brands such as Hermès are increasing prices. The news also covers Ulta's paused Target expansion, sluggish leasing activity in retail real estate, and IKEA's increasing bet on small-format stores.Shifting gears, the second half of the episode features the first part of an in-depth conversation with Andrew Lipsman, who offers a masterclass on the growth and complexity of retail media networks. Andrew traces the emergence of retail media as the “third wave” of digital advertising—following search (Google) and social (Meta)—and explains how closed-loop measurement and first-party data are transforming the economics of media buying.He explores how retail media isn't just stealing share from traditional platforms but unlocking new advertiser segments, particularly among third-party sellers and challenger brands. Andrew also tackles common criticisms, including the effectiveness of point-of-purchase ads and the often-misunderstood ROAS metric.With retailers like Amazon and Walmart now generating billions in high-margin revenue through media, Andrew argues that retail media is not just an ancillary channel — it's fast becoming a core growth engine.This episode is a must-listen for retailers, marketers, and media professionals seeking clarity on the headwinds of today's economy and the structural shifts reshaping the future of retail. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

S5:E1 Unleashing Retail Media's Potential: A Conversation with Drew CashmoreWelcome to Season 5 of the Retail Razor Show! In our premiere episode, hosts Ricardo Belmar and Casey Golden dive deep into retail media with special guest Drew Cashmore, Chief Strategy Officer at Vantage and a pioneer in the retail media space, with a background scaling Walmart Connect to a $2 billion business. Drew shares his insights on the evolution of retail media, the driving forces behind its rapid growth, and the challenges retailers face in scaling their media networks. Drew also discusses the importance of workflow automation, the use of first-party data, and the balance between digital and in-store media. We highlight the necessity for retailers to invest in their media capabilities to stay competitive and speculate on the future direction of retail media. We also touch on the complexities of managing multiple media platforms and the potential for consolidation within the industry. Packed with valuable insights, don't miss out on this must-listen episode for product junkies, commerce technologists, retail leaders, and everyone in retail tech! Plus, learn about the Retail Razor Podcast Network's exciting new shows!About Drew Cashmore:Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage - the platform that powers self-serve and managed-service for The Home Depot among other retailers - Drew is helping to architect the next generation of unified retail media technologies. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro07:38 Unleashing Retail Media's Potential: A Conversation with Drew Cashmore08:43 Drew's Background in Retail Media10:28 The Evolution and Challenges of Retail Media14:18 ROI and Measurement in Retail Media18:34 The Future of Retail Media26:41 First-Party Data and Consumer Privacy34:47 In-Store Media and Workflow Automation47:21 Retail Media is a Different Business Model50:06 Conclusion and Final Thoughts51:05 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences.With a background in retail transformation, including the launch of Walmart Connect, Matthew brings unique insights into how AI and automation are shaping the next generation of retail. In this episode, we discuss:The role of storytelling in retail & advertising—why great storytelling is at the heart of e-commerce success (08:00)AI as a business accelerator—how brands can integrate AI into retail, marketing, and customer engagement (18:00)Build vs. partner for AI solutions—when businesses should invest in in-house AI capabilities vs. leverage external expertise (26:00)Why creative strategy is critical in retail media—how AI and automation are helping brands scale content while keeping it personalized (28:00)Connect with Matthew: https://www.linkedin.com/in/matasmit/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry.Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/56451211/Find the CPGGUYS online here : https://www.cpgguys.com/Topics we cover in this episode  :1. Volume declines in the industry2. Headcount reductions - should we expect it3. Private label in Retail Media4. Org design post ECom CoE structures5. M&A… is the tide coming?6. Walmart Connect introduces Display Advertising API7. Leadership Talent at CPGs & retailers8. Changes at Kroger & Albertsons9. Global food production & tariffs10. Our upcoming conference whereaboutsApply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our sincere CONGRATS to Doug Jossem from Walmart Connect, Tonya Douglas from Giant Foods (part of the ADUSA family), Cely Moreno from PepsiCo and Cara Pratt from Kroger precision marketing/84.51. Find Doug Jossem on Linkedin at : https://www.linkedin.com/in/doug-jossem-2595574/Find Tonya Douglas on Linkedin at : https://www.linkedin.com/in/tonya-douglas-15889bb/Find Cely Moreno on Linkedin at : https://www.linkedin.com/in/cely99/Find Cara Pratt on Linkedin at : https://www.linkedin.com/in/cara-pratt-2429614/Here's what we asked each of them about leadership :1.) You've demonstrated a lifetime of leadership - what principles are you anchored on that have served you well?2.) How did you embrace omnichannel leadership and how do you keep up with learning given all the changes in our industry?3.) What is your advice to others in this space, and how do you advocate working with digital leaders on this very leadership?4.) Tell our audience about brand & retail leadership - what can the industry expect from you in 2025?LA fire relief : https://www.directrelief.org/ (always research before giving)Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile.This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit.Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/Find Walmart Connect Chile on Linkedin here: https://www.linkedin.com/company/walmart-connect/Find Walmart Connect Chile online here: https://walmartconnect.cl/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Join us for a captivating conversation with Joe Murphy, the trailblazing founder of ShelfSight, as he shares his remarkable journey from a sales career to becoming a product management visionary. ShelfSight is transforming the way we understand product listing pages on Walmart, offering groundbreaking insights into search rankings, ratings, and reviews. With Joe's expertise, we reveal how blending organic and paid traffic strategies can revolutionize online sales and enhance digital shelf presence.We uncover the dynamic evolution of Walmart's online platform, where complete product attributes are now essential for success. Walmart's Creator Program offers innovative tools for suppliers to strengthen their online presence, while Walmart Connect campaigns underscore the significance of the platform as a vital research and advertising hub for in-store shopping.We also dive into the role of AI in streamlining processes and generating content, offering a glimpse into a future where automation facilitates rapid growth. The episode also addresses the strategic intricacies of retail media, from optimizing landing pages and search efforts to tackling offsite conversion tracking challenges. For suppliers hesitant about retail media costs, we provide practical recommendations, including the benefits of starting with low-budget automated campaigns and using marketplace platforms as testing grounds for new products.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok Launches New Program To Attract More UK Merchants https://www.socialmediatoday.com/news/tiktok-launches-program-attract-more-uk-merchants/720798/ Temu Breaks With Direct-From-China Strategy In Threat to Amazon https://www.theinformation.com/articles/temu-breaks-with-direct-from-china-strategy-in-threat-to-amazon Amazon Price Matching Update: As we all know Amazon has been price-matching Target and Walmart for a few years now causing many issues for brands. https://www.linkedin.com/posts/brandonfishman_amazon-target-activity-7215821589546721280-2Rv_/?utm_source=share&utm_medium=member_desktop Flip, The TikTok Shop Competitor, Expands Social Commerce By Acquiring Curated https://www.forbes.com/sites/pamdanziger/2024/07/09/flip-the-tiktok-shop-competitor-expands-social-commerce-by-acquiring-curated/ Amazon defeats US consumer lawsuit over ‘buy box' product listings https://www.reuters.com/legal/transactional/amazon-defeats-us-consumer-lawsuit-over-buy-box-product-listings-2024-07-08/ Etsy loses its ‘handmade' and ‘vintage' labels as it takes on Temu and Amazon https://www.theverge.com/2024/7/9/24190843/etsy-handmade-vintage-policy-change Don't miss an exciting preview of the Amazon Accelerate event and how you can win free tickets from Helium 10. Lastly, Bradley talks about the latest update on Helium 10's Chrome extension, designed to give you the competitive edge you need in title optimization. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - $1M TikTok Shop Program 01:43 - Temu Becoming Amazon-ish? 03:27 - Target / Amazon Buy Box Blunder 05:12 - New TikTok Shop Clone 07:12 - Amazon Wins Lawsuit 08:24 - Big Etsy Change 10:38 - Walmart Connect Updates 11:15 - Amazon Accelerate Updates 12:00 - Follow Helium 10 On TikTok 12:54 - New Feature Alerts & Training ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Temu's going after Amazon now. Big buy box issues. If you sell on Target and Amazon, is change coming to Etsy? These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on the Amazon, Walmart, TikTok shop and e-commerce world. We give you training tips of the week and we let you know what new features from Helium 10 can give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, we got a lot of articles, so let's go ahead and hop right into it Now. The first article that we're going to be talking about today is actually from social media today, and it's entitled TikTok launches new program to attract more UK merchants. All right, so this is basically called the 1 Million Pound Club Initiative and it says it aims to help UK retailers reach 1 million pounds, or about 1.28 million in US dollars, in revenue via the app. Now what is involved in this program? Well, it says they're going to offer special incentives, support offerings, 0% commission, free sales, free storage, free fulfillment by TikTok seller support priority service. Some of you all might be saying, hey, sign me up. So it's kind of crazy these benefits that they're going to do Now. If you're interested in getting more information on this program, if you're in the UK, there is actually a link in this article that you should be able to get to down below.   Bradley Sutton: Let's go talk about another platform and it's funny. A couple of weeks ago, when Carrie was doing the weekly buzz, there was a news article she had where it was entitled Is Amazon Becoming Temu-ish? You guys remember that story. It talked about how Amazon's opening up a kind of channel where it's kind of like Temu, where they have Chinese sellers, sell directly to US buyers and then they ship directly low-priced items and it gets to customers in like 10 days. This is funny. Now this is entitled Is Teemu Becoming Amazon-ish? So there's this article from theinformation.com and it's entitled Teemu Breaks with Direct from China Strategy in a Threat to Amazon. And basically what this article is talking about is how Timo is trying to kind of go away from just the direct from China to US model and they are actively trying to recruit US sellers, or at least sellers who have warehouses in the US, to ship and then potentially, you know, who knows, maybe Temu would have some um fulfillment now for the very first time ever. I started like downloading the Temu app and looking at it and I'm like, oh, my goodness, uh, they've got coffin shelves and other stuff on there for super, super cheap prices. I'm not sure how it would work in the U? S. Now I I'm going to be actually trying to reach out to Temu and maybe do like a little mini case study to see how in the world they expect to have US sellers selling on the platform. But who knows, maybe it's an opportunity, like if they have a whole bunch of incentives where you can make a profit, you know, due to maybe no selling fees and very, you know, no advertising, et cetera. So let's see, come back in maybe three or four weeks I'll let you know how my project X team is going.   Bradley Sutton: Next article is not really an article but just a LinkedIn post. In case you missed it, Jason, who comes here on the podcast sometimes, and he along with the CEO of VitaCup, Brandon, were reporting on something that's going on where you know how Amazon price matches, you know, with Walmart, Target and other websites. And now target had this circle, target circle prices like target, that target circles, kind of like their club where they get special discounts. But then what's happening is, on this target circle Now they're showing the target circle price over here with the regular price, with a line crossed out of it. Now you know you might be wondering, well, how is that an issue? You know that's pretty cool. But no, it's not cool because what's happening is Google, I guess, picked up on that new Target Circle price which only a few people have. It's not like, oh, everybody's a Target Circle member, like everybody's an Amazon Prime member, almost right. So what's happening now is that's a special price, a special discount that I believe Target even gives. It's not really the buyer or the seller who's giving all of that discount. Target, I think, is subsidizing it a little bit. And now what's going on is that Amazon's price matching that and so of course, your Amazon listings are priced higher than that Target circle price. And so what happens when Amazon detects that? No, buy box. So a lot of sellers out there it's not just VitaCup, I've heard this across the board that a lot of people are being affected by this where Amazon is removing the buy box because it thinks that they're price gouging, right. So if you're selling on Target and your Amazon sales have gone down, take a look at your Amazon listings. That could be the reason. I don't know offhand of a solution, but I'm sure Amazon will come up with something before Prime Day.   Bradley Sutton: Next article is from Forbes.com and it's entitled Flip, the TikTok shop competitor, expands social commerce by acquiring curated. Now, I have never heard of Flip. I have never heard of curated, but it's interesting. First of all, why should we care about this? This is like you know. We're talking about social commerce where there's social media blended with buying right in one. That's, that's the whole kind of like premise. You know, there was TikTok and then now there's TikTok shop. Now this is big overseas. You think it's already getting big in the US. Well, the social commerce market in China is going to grow from 350 billion back in 2021 to 900 billion next year. Now US social commerce was 37 billion in one and it's projected to get to 80 billion. But that's like China's like 10x the ceiling. If it really starts to take off in the US, you know, who knows how big it can actually get. So it's interesting to follow, hey, who are the new players in the game? We saw what happened with TikTok shop in the US and now it says hey, it has over 500,000 merchants in the affiliate program selling products via influencer produced shoppable videos, as we know, right, bloomberg reported that TikTok shop expects to reach 17.5 billion in sales by the end of this year.   Bradley Sutton: So now there's another social commerce player. It's called Flip and they're similar to TikTok shop, but it's significant differences, it says, could make it more appealing to customers. In the US it only has 5 million users, so this is not something that TikTok Shop is. Shaking their boots, oh, my goodness, this Flip company is coming after us, but they curate every brand. It features On TikTok Shop not anybody, but it's a little bit loose. But on TikTok or on Flip, it said pretty, a little bit loose, uh, but on Tik TOK or on flip it said 70% of the sellers that apply uh are actually rejected. Uh, giving customers more confidence. So, anyways, um, just another, maybe marketplace that you can maybe get in a little bit early on. Um, if you think it's going to get bigger, uh, take a look at flip.   Bradley Sutton: Next article is from Reuters and it's entitled Amazon defeats US Consumer Lawsuit Over Buy Box Product Listings. Now, at first when I saw this I was like, oh, did that crazy FTC lawsuit finally get thrown out? No, this was just like something that a couple of random Amazon customers wanted to do some class action lawsuit, saying that, oh, amazon is not rotating the buy box in a fair way. You know, it's actually showing some prices that were a few cents more expensive than other ones and we're all affected by it. So obviously the judge kind of like threw this one out because they're like all right, well, show us the receipts. Like literally like where's the receipts? And they're like well, we don't have any receipts. I guess is how it worked out. But you know, remember that other FTC lawsuit I haven't heard about that in a few months. You know, what I've said always from the beginning is like I don't understand why the FTC is going after certain things that Amazon is doing when there's so many other things that Amazon sellers are concerned about, like you know, the new fees and buy box matching and things like that. But here I guess anybody can file a lawsuit against Amazon. But hey, just because you do it, that doesn't mean you're going to win. Amazon won and these Amazon Prime customers zero on this one.   Bradley Sutton: Next article is kind of near and dear to my heart because a couple of weeks ago, literally two weeks ago, I got a whole bunch of my Etsy listings suspended. And I don't know about you guys who sell on Etsy, but when you sell on Etsy or you get suspended, like on a listing, there's like no way to contact customer support, no way to argue. It. It's like final, it's like this and that and my products, you know, like coffin shelf products on one account and on another account some other similar, uh, not mass produced products that I sell on Etsy. It absolutely falls within what Etsy is says. It's like the handmade policy. It's got to be handmade or made by a member of your shop, uh, or designed by you, like. I qualify for all three of those. You know pretty much. So it's ridiculous that Etsy was removing my listings but now this week the verge is reporting it. Etsy loses its handmade and vintage labels as it takes on Temu and Amazon. So what does that mean? Well, it says hey.   Bradley Sutton: A policy update announced today creates four new classifications for items for sale on Etsy Made by, designed by handpicked by and sourced by. All right, all products need to fall into just one of those four to be eligible. Vintage items will fall under handpicked by. But again, this is kind of crazy. I had to redo a whole bunch of my listings just because Etsy erroneously removed it. Couldn't they have waited two weeks? Their policy was about to change anyways. There's no way that. I mean, who knows, I was already not breaking the policy. So who knows? I mean Etsy probably still could remove my listings. But anyways, this is kind of big news, I think. You know Etsy wants to kind of like, you know, make sure they're competing a little bit more with Amazon, and you know websites like Teemu, I guess, and so this move you know, let's see might help them. You know, let's see might help them. Does this open up the possibility for you to sell on Etsy? Maybe before you didn't think you qualified. But do you qualify under one of those four things? I, technically, if you design your product, even if you're not the one making it, you absolutely should qualify if you take that at face value. So a little bit interesting for those of you. Maybe you can start considering Etsy as a marketplace.   Bradley Sutton: Speaking of different marketplaces, Walmart had a Walmart Connect few announcements that they sent out in email. They said they launched a couple of new things a video module, item and module reordering for brand shop. So brand shop is kind of like I guess you know the your brand store on Amazon, but now you can add a video module to that. You can also rearrange your modules on your brand narrative or brand shop page and do a couple other things. So I don't even have my brand store set up on Walmart. I better get on that and then I can go ahead and take advantage of some of these other features going to Amazon seller central they have.   Bradley Sutton: This is the last story of the day Amazon accelerate We've been talking about for a few weeks. They announced a couple of the special speakers Amazon Store CEO, Doug Harrington, and also Martha Stewart is going to be joining Amazon Accelerate 2024. So there's your chance to meet a couple of celebrities of the Amazon and pop culture world. I guess there that you can do if you go to Amazon Accelerate. Now Amazon Accelerate, if you go to h10.me forward slash accelerate, you'll be able to get a hundred dollars off your um tickets, which I believe is only four 99 right now. But do you guys want to go to Amazon accelerate for free?   Bradley Sutton: We have a contest going on right now. If you go to our Tik TOK channel right, helium 10 software. Right, helium 10 software follow us and then like one of our posts. All right, don't just software. Follow us and then like one of our posts. All right, don't just always just pick the first one I don't know why my face is all over this TikTok channel right now but pick one of the recent ones and like it and then comment something with the word accelerate. Don't say, hey, I'm entering the contest for Amazon Accelerate. Say something like Bradley, looks like your hair growth has been accelerated lately with your haircut, I don't know. Just trying to come up with a unique way of using the word accelerate. And then our social media person, Lailama, she's going to pick one of you to win a completely free ticket to go to Amazon Accelerate worth $600. So make sure to do that when you see this sometime this weekend, if you can. All right, that's it for the news this week.   Bradley Sutton: Now let's get into a couple new cool Helium 10 feature alerts. All right, we've got some new things that are coming to our Chrome extension. Actually, they have come to our Chrome extension and here's the background of it. As you know, when you take some of my listing optimization classes, or if you've learned from other people out there, like Tomer Rabinovich, he's always said, hey, try and find out what is the niche theme? Right, like what kind of images the competitors are using and like what kind of style they have. But one part of a niche theme is the length of title. All right, it's not like hey, every single category, every single product, you should have 200 characters in your title. Every single product, you should have 50 characters. No, some could be 50. Some could be 200. Different things work in different niches, and so now what sellers were looking for is hey, how can I just really quick, at a glance, get an idea of what the top 10, 20 products on a keyword page? What is the length of their titles? Well, watch this.   Bradley Sutton: If you go into the Chrome extension now, you are going to be able to hit Xray, for example, right here. This is a search that I have here for collagen peptides. And if I hit the search button now, as you can see, there is this new widget at the very top. It says average title character count 169. And then, if I put my mouse over the eye here and it says here at the bottom there's actually six that have 180 to 189 and there's seven, seven listings, 35%. So 65% of the listings on page one of collagen peptides have between 180 and 200 in the top 20. All right. So now compare that to another one. We go and search accordion on Amazon, all right. And then we run a Xray on this page remember the collagen peptides was 169. What's the average on accordion? It is only 116. All right, and if we put our mouse over right here we can see that, hey, 25% of the listings on page one actually have less than 100 characters, all right. And another maybe 50 percent or 40 percent have between 110 and 139. So completely different than what you were seeing for collagen peptides, right. So again, just because a list you know, even helium 10 has listing scores. It's just based on like kind of best practices overall. But this is something that is interesting, where now you can see what's going on at the individual product level. You can see the title character count of every single product on page one and on average. So pretty cool update for the Helium 10 Chrome extension.   Bradley Sutton: Now one more update here in the Chrome extension. Hopefully you guys have had a chance to maybe use the new tool that we launched a couple of months ago that uses AI to kind of aggregate and analyze and organize your product research maybe projects, right. Well now, let's say you're researching accordions and you ran Xray here and you want to add a few products, like, oh, I want to add this to my product research project right in product launchpad. Well, now what you can do in Xray is go ahead and select any of the ASINs you want and then you are going to hit the button right here save product idea. And once you hit the save product idea, it's going to open up a widget and now, if you actually have some projects open in product launchpad, you're going to be able to choose it from here and then just add it right there. Or if you're just like oh, wow, I'm just browsing Amazon, this is like actually a really interesting idea. These mini accordions for kids never thought of that. I want to start researching that, uh, without having to go and do all this research right now. Let me save this for later. So then you would hit new product idea and now it's going to go ahead and save in your new project. So super cool updates this week from the Chrome extension and hats off to Simon at Helium 10 for helping push those through.   Bradley Sutton: All right, now it's time for the Helium 10 training tip of the week, and this also has to do with the Chrome extension. Maybe a new way that you can see who is targeting your ASIN and start tracking it. All right, it's not available like in black box or in the Helium 10 tool. It's available right here in the Chrome extension. Just go to your product pages or go to your competitors product pages If you want to track. Hey, who is showing up on my competitors product page? Where am I showing up on my competitors product page? Or vice versa, who is showing up and who is bidding for the most on the Product Targeting Ads on my page? Who's putting sponsored brand ads on my page? Who is putting a Sponsor Display Ads on my page? Let me show you how you can do that. You go into Amazon and like, let's say, this is my product. Actually, this is one of the products I work on in motion hemp cream. You can see that there's plenty of ads all over the page. Here's products related to this item. There was a couple of sponsor display or some sponsored brand ads down here towards the bottom. There's even more products down here that are showing up.   Bradley Sutton: So what you can do, all you have to do now is hit Xray and then instantly all of the products on this page are going to show up. All right, so you can see here that there's actually um, let's see, it looks like 25 products are all appearing on the front of this page, from sponsor brand to sponsor products. Uh, maybe some sponsor display here, and I could just go ahead and just save this as an excel file and just start storing it to see. All right, hey, maybe you can have one of your VA's do it. You know throughout the day, like, uh, or every once a day, it's like, all right, let. Hey, maybe you can have one of your VA's do it. You know throughout the day, like, or every once a day, it's like, all right, let me just track who is showing up the most on my page. So again, that's just two clicks it takes to do that.   Bradley Sutton: Make sure to start looking at your competitors pages. Look at your pages. I like looking at competitors pages too, because it might give me ideas on different products that I can target in my Sponsored Product ASIN Targeting Campaign. So, uh, pretty cool feature. I think you guys maybe are sleeping on. You might not have known that it existed. Make sure to go to hop on any product page, run Xray and tell me who is advertising on your page. All right, guys. Thank you so much for joining us this week. We'll see you next week to see what's buzzing.