Podcasts about pierri

EN FOCO con Darío Lopreite 07-03-2025 Entrevistas a: Miguel Ángel Pierri @miguepierri (Abogado) Ariel Tarico @TaricoAriel (Humorista)

Anthony Pierri is the co-founder of Fletch PMM, a consultancy that helps early-stage B2B startups sharpen their positioning and better articulate their value propositions. In this conversation, we explored: Why niche marketing is critical for early-stage success How small teams can scale effectively Practical steps for defining a product's positioning using seven key elements Anthony also dives into the importance of clear messaging, tangible go-to-market assets, and the psychology behind buyer decisions. A must-listen for B2B startups looking to stand out. EPISODE LINKS: Fletch PMM: https://www.fletchpmm.com Anthony on LinkedIn: https://www.linkedin.com/in/anthony-pierri TIMESTAMPS: 00:00:00 Intro and Background 00:01:20 Fletch PMM 00:01:58 Positioning and Messaging Strategies 00:05:55 Custom Services vs. Productized Services 00:07:50 Vagueness in Product Marketing 00:10:12 Stages of Product Market Fit 00:11:48 Investor Expectations and Market Focus 00:13:06 Executive Alignment and Brand Messaging 00:14:48 Mental Availability and Positioning 00:19:00 Belief Change and Niching Down 00:24:35 Organic Content and Personal Branding 00:29:00 Content Strategy and Funnel Building 00:33:22 Common Homepage Mistakes 00:35:39 The Importance of Focus in Marketing 00:36:39 Voice of the Customer 00:39:53 The Buying Decision Process 00:42:51 Homepages in Customer Acquisition 00:45:03 Positioning Transformation 00:49:24 Steps to Effective Positioning 00:50:53 Choosing the Right Market Segment 01:03:42 Closing CONNECT: Website: https://hoo.be/elijahmurray YouTube: https://www.youtube.com/@elijahmurray Twitter: https://twitter.com/elijahmurray Instagram: https://www.instagram.com/elijahmurray LinkedIn: https://www.linkedin.com/in/elijahmurray/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/ Spotify: https://podcasters.spotify.com/pod/show/elijahmurray RSS: https://anchor.fm/s/3e31c0c/podcast/rss

IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/Watch the first short film EVER in competitive intelligence: https://klue.com/kluelessTIMESTAMPS:(00:00:00) Compete Network drops(00:02:20) Introducing Anthony Pieri(00:03:04) Freckle.io vs. Clay(00:11:34) Anthony's work with Freckle's positioning(00:13:23) The risk of calling out competitors(00:17:35) Private equity's effect on positioning(00:20:00) The reception to Freckle vs. Clay(00:23:57) Being direct with competitors(00:27:09) Hunter calls out our competitor?(00:29:00) How to call out your competitors(00:33:14) Anthony's perspective on calling out competitorsCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage. Overview: - Why B2B companies struggle with segmentation and how to approach it effectively. - The importance of focusing on workflows instead of just firmographics in your Ideal Customer Profile (ICP). - Key steps to position your product and how to reflect that positioning on your homepage. - How Anthony and his team have helped over 300 companies rework their messaging for better alignment and growth. - Common mistakes companies make on their homepage and how to avoid them. Key Actionable Steps: - Focus on workflows: Identify the key activities your product supports instead of relying solely on company size or revenue. - Use case-based segmentation: Narrow down your audience based on specific use cases to improve messaging clarity. - Rewrite your homepage: Ensure that your homepage clearly communicates the product category and key job-to-be-done. - Speak to your target customer: Focus on making your messaging resonate with the specific problems your customers face. Connect with Anthony: LinkedIn: https://www.linkedin.com/in/anthonypierri/ Linktree: https://linktr.ee/anthonypierri Website: https://www.fletchpmm.com/before-after Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Vince Pierri, a Public Speaking Coach by night and Lead Pastor by day, breaks down how to be a captivating speaker — during a demo, a project pitch, and on stage.   In our fun, rambly episode, we cover:- how to make people remember (and even do!) what you say- how to come up with analogies if you're not good at it- how to grab people's attention from the beginning- how to be persuasive in every day conversation- how learnable soft skills are (or not)Persuasion is a skill that can be learned. Tune in as we dive into how we can improve, especially as software engineers.✨ Connect with Vince below!His framework: https://shorturl.at/8ITGa His LinkedIn: https://www.linkedin.com/in/vincent-angelo-coach/Send me a message!Thanks for listening! And for checking out these show notes

Este viernes empieza el Festival de guitarra clásica de Elche. Casi 10 días de conciertos, concursos, clases magistrales y mucho más. Con artistas consagrados como Álvaro Pierri o jóvenes promesas cómo Daniel Salceda. Hoy en Vas por ahí oliendo a verano entrevistamos al director del festival Iván Lledó. Escuchar audio

Nel settimo episodio di TOZZABANCONE abbiamo avuto l'onore di ospitare la reunion di FUORI CORSO con CIRO CERUTI, CIRO VILLANO e LUCIO PIERRI. I protagonisti dell'amatissima sitcom di Canale 9 hanno condiviso non solo ricordi esilaranti e dietro le quinte esclusivi, ma anche le loro esperienze personali e professionali al di fuori di FUORI CORSO. Questa puntata rappresenta un viaggio emozionante per i fan di lunga data e un'introduzione perfetta per chi ancora non conosce l'esilarante mondo di COSIMO, DAMIANO e SECONDO. Mettiti comodo e non perderti questa indimenticabile reunion. Nel frattempo... to pigl' 'o cafè? Segui TOZZABANCONE anche sulle altre piattaforme▶️ ⁠⁠⁠⁠⁠⁠https://linktr.ee/telecapri.nostalgia⁠⁠

Send us a Text Message.You can have the best product in the world, but when you position it wrong it will fail.Anthony and I discussed how to avoid this, how to actually position your product, what to consider, AI as a table stakes feature and a lot more.You can find Anthony on Twitter and LinkedIn.Checkout his company FletchPMM.

Anthony Pierri and Rob Kaminski are the people you want building your homepage. They don't mess around when it comes to positioning and messaging in product marketing and it's why they're on The Marchitect for this unmissable episode.Unfortunately, there's no place where companies lose their positioning and messaging more than their homepage. We're here to fix that.Credits:The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Guests: Sangram Vajre, Trinity Nguyen and Yi Lin PeiProducer: Grayson OttenbreitEditor: Stephen DespinsTimestamps:TIMESTAMPS:(00:00:19) Introduction(00:04:44) What is positioning?(00:06:20) The difference between positioning, messaging, and copywriting(00:10:17) How to segment your audience(00:18:20) Positioning based on category maturity(00:28:55) Positioning multiple products(00:37:54) Homepage best practices(00:46:26) Tearing down a real Homepage(00:50:48) Audience Questions(00:55:23) Key Takeaways

In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging.Listen to the full interview above or read the highlights from the conversation here.All rights reserved. © Product Marketing Hive.

Saiba como consumir a água de forma consciente durante a época de estiagem. 

In this episode, I got to talk with the Lead Pastor from The Bridge Church in Alexandria, Kentucky, Vince Pierri. Vince has his MDiv from Trinity International University and has been in various types of ministry for over a decade. I have known Vince for over five years from when he worked at High Point Church in Madison, WI. When I was 17, Vince shared the Gospel with me and became a relentless mentor in my life helping me grow in my faith and become more like Christ.We talked about an album Vince created years ago while he was working at High Point Church in Madison, WI, The Greatest Story Ever Told. Vince shared his journey to creating the album and we talked about its theological impact on kids. Then we discussed my (Andy) article on Art, Music, and Worship. We talked about the different musical mediums a person can use to elicit different kinds of emotions. We also discussed the way people perceive the Truth of God and how we should respond to many different interpretations of the truth. I hope you enjoy! Sign up for an Optiv Network subscription: https://optivnetwork.comFollow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at andy@optivnetwork.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

Brooke meets Matt, a wheelchair user who shares his experiences of living with a spinal cord injury since the age of 15. The episode delves into Matt's journey of self-discovery and resilience, highlighting the challenges and triumphs he faced during his formative years. Matt candidly discusses the impact of his disability on his career choices and the founding of his disability tech company, Sociability, an app that allows wheelchair users /disabled people to find out and rate whether a place is accessible. The conversation touches on the misconceptions and barriers faced by disabled entrepreneurs, emphasising the importance of pushing boundaries and expectations within the disability space.  KEY TAKEAWAYS Matt stresses the fact that it's important to challenge stereotypes and misconceptions surrounding disability, emphasising the need for more positive and diverse narratives. The discussion sheds light on the barriers faced by disabled entrepreneurs, particularly in the disability space, where there is a prevalent assumption that disability-related work is charity-based rather than profit-driven. The growth of the business, Sociability, has not only provided a valuable service for disabled individuals but has also instilled confidence and opened up opportunities for users, showcasing the positive impact of accessibility solutions. Matt's journey as an entrepreneur reflects the resilience and persistence required to navigate the ups and downs of running a business, especially during challenging times like the onset of the pandemic. BEST MOMENTS "I think having a spinal cord injury, you know, becoming disabled and then having to learn and live with that through that period has very much shaped like who I am today and how I think about things."  "I think the disability space particularly is one that has a lot of barriers around it."  "I love hearing other people talk about what they're really passionate about." - Host VALUABLE RESOURCES https://podcasts.apple.com/gb/podcast/disabled-and-proud/id1621152878 HOST BIO Disabled and Proud is the show that brings listeners a different perspective on disability. Each week this podcast highlights an awesome disabled guest speaking about their own disability; why they are proud to be disabled and why they are proud to be themselves.  The conversations in this show will look at what challenges these amazing people face socially, mentally, physically and life in general. This show is raw, open, honest, funny, welcoming and educational.  Disabled & Proud does exactly what it says on the tin! And whilst we are creating this space for disabled people to be unashamedly themselves, without the need to conform to society, this is also not about toxic positivity. This show will be shining a big, bright light on disability without it being “Paralympic or pity”.  As you will hear disability is WHOLE, COMPLETE & PERFECT and whilst the topic of disability can be quite heavy - and we definitely don't shy away from the bad days - this podcast is also about having fun too! Our aim is to play a part in reclaiming the word disability - turning it from inadequacy to perfection!INSTAGRAM! https://www.instagram.com/disabledandproudpodcast/?hl=en: https://www.instagram.com/disabledandproudpodcast/?hl=en

durée : 00:59:08 - Les 12 Études de Villa Lobos - par : Sébastien Llinares - "Ces pièces, les 12 Études de Villa Lobos, ont été écrites à l'attention d'Andrès Segovia, même si celui-ci ne les a pas toutes enregistrées, ni jouées d'ailleurs. Elles ont été d'abord éditées par Max Eschig, avec les quelques doigtés que Villa Lobos avait lui-même indiqués." Sébastien Llinarès - réalisé par : Patrick Lérisset

Join us for an insightful episode of The Purposeful Marketing Podcast as Aaron, Mary, and James jam about the art of messaging alongside special guest ⁠Anthony Pierri⁠, co-founder and partner of Fletch PMM, a renowned product marketing consultancy for Early Stage B2B SaaS Startups. In this illuminating conversation, our expert panel dissects the common pitfalls companies face in messaging and unveils strategies for crafting messages that resonate with audiences on a profound level. From overpromising to fixating on high-level outcomes, discover why clarity and authenticity are paramount in effectively communicating your value proposition. With a keen focus on tailoring messaging to specific audiences, our hosts and guest explore the power of features and value propositions in addressing customer needs head-on. Drawing from their wealth of experience, our panel emphasizes the importance of conducting voice of the customer interviews to glean invaluable insights and refine messaging strategies accordingly. From filtering feedback to actioning it effectively, you can find out how to harness customer feedback to drive meaningful improvements in your messaging approach. Learn why understanding the nuances of your audience's pain points is key to delivering messages that captivate and compel action. As the conversation unfolds, listeners gain practical tips for aligning messaging with different content formats and ensuring consistency across channels. From website copy to social media posts, learn how to craft a cohesive narrative that resonates with your target audience at every touchpoint. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your messaging game and leave a lasting impression on your audience. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with the guest: ⁠⁠⁠⁠⁠⁠⁠⁠Anthony Pierri⁠ ⁠Fletch PMM⁠

This week, we have a repost of Dustin's chat with Anthony Pierri from FletchPMM about all things product marketing. Anthony gives his take on why the common advice of leading with benefits isn't always correct and why people care about features. They also discuss why category creation usually isn't the right path and why you should instead focus on differentiating within an existing category. The key takeaway is that simple, specific, differentiated messaging and positioning is the way to go. If you have any questions or thoughts, you can reach out to Anthony through ⁠LinkedIn⁠. Also, check out ⁠FletchPMM's website⁠ to learn more about their work.

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.

Just got back from a (mostly) relaxing Spring Break and eager to jump back into things. Hope you're doing well! Anthony Pierri is Co-Founder and Partner at FletchPMM. He helps founders market hard-to-market products and specifically focuses on Homepages. We cover: What's wrong with so many Homepages today; How to fix those specific problems; A specific example in the HR tech space; Why does this Homepage (and website) work matter? AMA: Anthony asks me his burning question which I will answer in the 200th episode comin' up!! Find Anthony on LinkedIn: ⁠www.linkedin.com/in/anthonypierri FletchPMM: www.fletchpmm.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

"If I'm with ten friends and all of us can't get into a space all ten of us will go elsewhere" Sociability is working towards having a FREE platform to check the accessibility of pubs, bars, cafés - you name it and question all of your requirements at the press of a button. Imagine as a hospitality business having a FREE platform that provides a resource for customers that brings in customers simply by might already exist! Tech Entrepreneur and Innovator Matt Pierri stumbled upon the idea for his app 'Sociability' after discovering how much of his own time was drained trying to find places to hang out socially for him and his friends, as a wheelchair user, attending Oxford University.   In this Episode of ListenABLE we speak about the importance of recognising disabled voices in the tech space, why disability and business go hand in hand and how a tool like AI that was meant to assist users with disability could be concerning. As we celebrate 100 Episodes of ListenABLE, Dylan, Angus and Matt reminisce about their previous Podcast recording that never made it to air, a shameless plug about their new studios and the future of Tech & Disability. As well as possibly the best 'Bowl of Uncomfortable' question we have EVER had!     Watch this Podcast Episode with subtitles: https://youtu.be/7EDv3Uymm8c Check out Matt's Instagram Here: https://www.instagram.com/mattpierri/ Want to connect with Sociability? Check out the Links below! Website: https://www.sociability.app/ Instagram: https://www.instagram.com/sociabilityapp/ Grab our first merch release at our website From Your Pocket https://fromyourpocket.com.au/work/listenable/merch Recorded, edited and produced by Angus' Podcast Company  https://fromyourpocket.com.au/ Grab our first merch release at our website From Your Pocket https://fromyourpocket.com.au/work/listenable/merch Recorded, edited and produced by Angus' Podcast Company  https://fromyourpocket.com.au/See omnystudio.com/listener for privacy information.

In this episode, I got to talk with the Lead Pastor from The Bridge Church in Alexandria, Kentucky, Vince Pierri. Vince has his MDiv from Trinity International University and has been in various types of ministry for over a decade. I have known Vince for over five years from when he worked at High Point Church in Madison, WI. When I was 17, Vince shared the Gospel with me and became a relentless mentor in my life helping me grow in my faith and become more like Christ.We talked about a question sent in by a listener on Biblical decision making. The listener had us listen to another podcast clip on decision making that was pretty cessationist. So, we talked about how to make Biblical decisions while listening to the Holy Spirit - this was a difficult task and I hope we did the subject matter justice! I hope yo enjoy!Podcast on decision making: https://spotify.link/MjBdAtzk4Hb9:25-15:22 and 23:30-30:35 Sign up for an Optiv Network subscription: https://optivnetwork.comFollow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at andy@optivnetwork.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

How often do you visit a SaaS website and have literally no clue what they do despite multiple attempts? We'll, that's a surefire way to decrease your overall performance.So we invited Anthony from Fletch to help fix it - we focused on the difficulties especially surrounding being multi-product or segment.(00:00) - Introduction (01:33) - Meet Anthony Pierri (06:31) - Ugh messaging - why even bother? (12:01) - It's not just about outcomes (16:24) - Lead with one thing (20:59) - The channel changer (22:18) - Sell the suite (23:43) - What do you want to be known for? (27:53) - The problem with being visionary (34:42) - How do you get it used? (40:15) - Picking the usecase

Nella seconda puntata, condotta da Martino "Cartino Mozzi" Cozzi, giocano alla ghigliottina Ivan "Riccardo Camion/Pedro" Maestri, Ellie "Emma" De Lorenzo, Emma "Ellie" Pierri e Arianna "Fabio Fazio" Torlaschi.

In this episode of Confessions of a B2B Marketer, Tom Hunt and Anthony Pierri delve into the critical role of B2B homepages and what elements should be included.

Cognism's Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!

Cosa fanno i ragazzi di radio statale quando non ci sono programmi in onda? Questo. con: Jacopo "Carlo Conti" Magliano, Ivan "Riccardo Camion/Pedro" Maestri, Davide "Ivan" Argiolas, Emma "Ellie" Pierri ed Ellie "Emma" De Lorenzo.

Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/FletchPMM Website: https://www.fletchpmm.com/Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ctGood Hangs Spotify Timestamps01:41 - How Anthony predict if a client project will go well02:21 - Why referrals don't work for FletchPMM03:41 - Anthony LinkedIn GTM strategy and how they attract clients06:50 - Are product marketers, actually marketers?09:33 - VCs without marketing background are shaping bad homepage messaging18:35 - How FletchPMM works with in-house marketing teams21:16 - Why is there so much bad messaging in B2B marketing24:30 - The Beachhead Approach for your homepage28:15 - How to find and connect with Anthony

Vince and Andy talk about when someone should leave their church. They also discuss the dangers of church hopping. Sign up for an Optiv Network subscription: https://optivnetwork.substack.com/Follow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at andy@optivnetwork.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Welcome back to Bonanza Growth podcast, where listeners get to explore the world of startups and growth through the eyes of a diverse range of expert guests. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode offers an in-depth conversation with a distinguished guest who brings a wealth of knowledge and experience to the table.In this episode, Behrad is joined by a special guest, Anthony Pierri. Anthony serves as a partner at Fletch PMM, a company dedicated to assisting early-stage founders in positioning their products and effectively translating that positioning into compelling website messaging. Anthony's professional journey is nothing short of remarkable, including achievements such as contributing to an email newsletter with an astounding 200,000 subscribers, creating a thriving community for individuals recovering from religious trauma, and launching a podcast with a consistent audience of over 11,000 downloads per episode. But that's just the beginning.The conversation starts with a bit of small talk about the summer weather in Chicago and its unusual impact due to wildfires in Canada. From there, Behrad and Anthony delve into Anthony's background, uncovering his Chicago roots and his transition from the bustling city center to the suburbs.The heart of the discussion revolves around the niche market that Fletch PMM caters to – early-stage startup founders on LinkedIn. Behrad and Anthony underscore the significance of this niche and how Fletch PMM's specialized services cater to the unique needs of this specific audience.One of the most intriguing aspects of Fletch PMM's approach is its focus on providing packaged services for startups, particularly in website messaging and positioning. Anthony explains why this specialization reduces competition in this niche and allows them to offer tailored solutions that resonate with their clients.As the conversation continues, the duo explores how Fletch PMM utilizes its website messaging services as a "foot in the door" strategy to upsell additional services. Anthony provides valuable insights into the process of addressing immediate service-level needs of clients, such as improving website copy, before diving into broader strategic discussions.Anthony clarifies that Fletch PMM primarily sells strategy, with website copy being just one aspect of their comprehensive approach. The discussion emphasizes the importance of helping clients articulate their value proposition, positioning, and messaging effectively within the market.The concept of "minimum viable positioning" emerges as a powerful strategy, where startups need to convey at least one specific aspect about their product and one specific aspect about their target market in their messaging to be memorable and effective.One common challenge that startups face is the lack of a marketing background among their founders. Anthony emphasizes how many early-stage founders need assistance in crafting messaging that truly resonates with their audience.Join us for an engaging and informative discussion that's bound to take your startup to new heights. Bonanza Growth podcast is your go-to resource for startup success, and this episode is no exception!...Check out more about Bonanza Studios here.Follow Bonanza Studios on LinkedIn here.Follow Anthony Pierri on  LinkedIn here.

Effective messaging is paramount for SaaS companies to attract and convert the right types of customers. And according to this week's guest Anthony Pierri, Partner with Fletch PMM, most are getting it wrong. They try to speak to too many audiences at once.They use vague and broad statements that don't resonate with anyone.They use wishy washy language. Today's marketers have been influenced by big companies that prioritize branding and awareness, which won't be an effective strategy for the cash-conscious startups.Instead, companies should focus on product marketing and differentiation to clearly communicate their unique value proposition front and center on the homepage throughout all content.Don't miss this episode where Pierri outlines their process for that.Key Takeaways:Why use case positioning is probably going to be the most effective for B2B SaaS.How to align your messaging to your target audience's struggles and pain points.Why you should use specific benefits to differentiate.Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

Andy interviews the Senior Pastor at The Bridge Church in Kentucky, Vince Pierre. They talk about what it means to be called into ministry and the responsibilities of a Pastor.  Sign up for an Optiv Network subscription: https://optivnetwork.substack.com/Follow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at questions@optivnetwork.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

This week, Dustin chats with Anthony Pierri from FletchPMM about all things product marketing. Anthony gives his take on why the common advice of leading with benefits isn't always correct and why people care about features. They also discuss why category creation usually isn't the right path and why you should instead focus on differentiating within an existing category. The key takeaway is that simple, specific, differentiated messaging and positioning is the way to go. If you have any questions or thoughts, you can reach out to Anthony through LinkedIn. Also, check out FletchPMM's website to learn more about their work.

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences. Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.  

Sandro Pierri had no clue what mutual funds were when he first ventured into the world of finance. Today, the boy who grew up in a small Italian village sits at the helm of BNP Paribas Asset Management, overseeing half a trillion euros. He credits people always taking a bet on him early on in his career, and he wants to pay it forward. In this episode, Pierri reflects on his career, lessons from his mistakes, and what he really thinks of the ESG “gold rush.”  See omnystudio.com/listener for privacy information.

What's the similarity between product and brand marketing and being in a band? In this episode, Anthony Pierri talks about how product marketing helped his band Good Hangs succeed and how bands and businesses can do the same. We also talk about important lessons from being in the music industry that can help professionals! All of this and more in this episode of Pod of Never! Check out Anthony's LinkedIn and his band Good Hangs! Need a re-brand or to start your brand off on the right foot? Check out Chapters Creative for all of your brand strategy needs. Listen to Swans of Never on Spotify, Apple Music, or Bandcamp! Buy my merch! Enjoy the episode? Tips are accepted!

En este capítulo 272 te contamos sobre la inflación de enero, el oleoducto que se inauguró esta semana y las ofertas de repo que habría recibido Sergio Massa. Además, como todos los miércoles un #EspressoFinanciero, hoy con el experto en política monetaria, Damián Pierri.

This is episode number 10 of the podcast series „Guitar Talk“. Today's guest is internationally renowned classical guitarist and outstanding university teacher Alvaro Pierri. As always, your host is Hamburg based guitarist Heiko Ossig. Enjoy the conversation with Alvaro Pierri.

Andrea Pierri e Igor Imhoff sono venuti in Australia per partecipare all'Italian Animation Film Festival Edition 0, evento organizzato dall'Istituto Italiano di Cultura di Melbourne.

Andy and Vince talk about church growth, megachurches, and how the local church should be structured to prevent scandals and weak Christians.

Andy and Vince talk about church growth, megachurches, and how the local church should be structured to prevent scandals and weak Christians. Check out our new website: www.optivnetwork.comFollow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at optivnetwork@gmail.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

================================================== ==SUSCRIBETEhttps://www.youtube.com/channel/UCNpffyr-7_zP1x1lS89ByaQ?sub_confirmation=1================================================== == DEVOCIÓN MATUTINA PARA JÓVENES 2022“EJEMPLOS Y ENSEÑANZAS DE LAS ESCRITURAS”Narrado por: Daniel RamosDesde: Connecticut, Estados UnidosUna cortesía de DR'Ministries y Canaan Seventh-Day Adventist Church   04 DE JUNIO UN MUNDO SIN VIOLENCIANadie hará mal ni daño alguno en ninguna parte de mi santo monte, la tierra estará saturada del conocimiento porque del Señor, así como las aguas cubrirán el mar (Isaías 11:9).AL TERMINAR LA VISITA PASTORAL, le pregunté a Rosita si tenía algún motivo de oración. Su respuesta fue clara: «Que Dios le dé a mi hijo la capacidad de aceptar la muerte de mi nieto». Se estaba por cumplir un año del fallecimiento de ese muchacho de diecinueve años y ella sabía que los aniversarios recrudecen los tristes recuerdos y la angustia se apodera nuevamente del corazón. Ese joven, que solo salió de su hogar para ver qué estaba pasando en la calle, recibió una bala perdida que terminó con su vida. Murió en los brazos de su padre y fue una nueva víctima de la violencia social.Desde que el hombre transgredió la ley divina, la violencia estuvo presente en toda la naturaleza creada. Bien al principio, Caín, dominado por los celos, potencia los efectos desbastadores de la violencia quitándole la vida su propio hermano. A partir de ese momento, toda la tierra se vio envuelta en guerras, tumultos, pleitos y peleas, quitando la paz de aquellos que fueron hechos a imagen de Dios.En un ensayo sobre la violencia en la Argentina, el abogado Miguel Ángel Pierri plantea una posible solución para instaurar la paz y de esa manera erradicar la violencia social. Luego de una redacción detallada sobre el tema, se expresa: «Para lograr edificar un nuevo contrato social, como sociedad debemos restaurar el valor de la palabra, enriquecer el diálogo y el diseño, y cambiar patrones normativos» (Miguel A. Pierri, Cuando todo es violencia ..., p. 181).A diferencia de Pierri, las Sagradas Escrituras plantean la erradicación de la violencia de dos maneras: en primer lugar, Dios poblando este mundo con personas que estarán llenos «del conocimiento del Señor». En este tiempo, solo el mensaje del evangelio aceptado de corazón y vivido de manera cotidiana, llevará paz a los hogares, a las ciudades, a los países y al mundo entero. En el futuro, solo aquellos que le hayan permitido al Espíritu obrar con su poder transformador, podrán disfrutar viviendo en el paraíso terrenal.En segundo lugar, Dios recreará todo: plantas, animales y al hombre como lo fue en el Edén antes del pecado. Así como lo profetizó Isaías, el lobo estará junto al cordero, el leopardo con el cabrito y el becerro junto al león (Isa. 11:6-7) y ninguno de ellos pensará en hacerle daño al otro. Nuestro mundo será sin violencia otra vez.¡Qué reconfortante es saber que podemos formar parte de ese paraíso si nos entregamos completamente a Jesús!

Tune in as my good friend Evan and I chat about life from New Jersey to Nashville and the road and experiences that led him all over the world in between! x Peace Signs Up ✌

Social psychologist Angelika Love speaks to co-founder and CEO of the SociAbility App, Matt Pierri, about mapping accessible social spaces, social entrepreneurship, and why, for him, disability and access provisions are not primarily about charity.

“Las comunicaciones fueron un gran negocio, hablando de rentabilidad. Y es un negocio que viene en caída libre”

No Estadão Esporte clube desta terça-feira, 28, o técnico Tite tirou de Neymar a braçadeira de capitão, por causa do incidente envolvendo o jogador e um torcedor, na França. O novo capitão será Daniel Alves. E ainda, as investigações sobre dirigentes do Cruzeiro e prisões na Espanha. Esta edição teve apresentação de Gustavo Lopes e participação de Daniel Batista e Glauco de Pierri.See omnystudio.com/listener for privacy information.

No Estadão Esporte clube desta terça-feira, 07, o ex-goleiro argentino Fillol, que disputou as copas de 78 e 82, afirmou que o conterrâneo, Messi, é um dos três maiores da história do futebol. E ainda, técnico Levir Culpi, em tom de deboche, diz que Sampaoli será o próximo técnico da seleção brasileira. Esta edição teve apresentação de Gustavo Lopes e participação de Robson Morelli e Glauco de Pierri.See omnystudio.com/listener for privacy information.

No Estadão Esporte clube desta terça-feira, 30, falamos sobre as confusões envolvendo Neymar e o racha dentro do seu clube, o PSG. E ainda, jogos da Liga dos Campeões, a contusão de Goulart do Palmeiras e a noca camisa do Corinthians. Esta edição teve apresentação de Gustavo Lopes e participação de Glauco de Pierri.See omnystudio.com/listener for privacy information.

No Estadão Esporte clube desta quarta-feira, 10, o Palmeiras entra em campo pela Libertadores após a eliminação no Campeonato Paulista. O Allianz Parque amanheceu com pichações que continham protestos contra o elenco do time, em especial o atacante Miguel Borja, contra Leila Pereira, presidente da patrocinadora do clube, e contra a torcida organizada Mancha Alviverde. Esta edição teve apresentação de Robson Morelli e participação de Glauco de Pierri.See omnystudio.com/listener for privacy information.

No Estadão Esporte clube desta terça-feira, 02, o Palmeiras pode se aproximar da classificação da Libertadores, se vencer o San Lorenzo, na Argentina. E ainda, a chegada de Tchê Tchê no São Paulo e o comando duplo Cuca/Mancini Esta edição teve apresentação de Gustavo Lopes, e participação de Robson Morelli e Glauco de Pierri.See omnystudio.com/listener for privacy information.

No Estadão Esporte clube desta terça-feira, 19, São Paulo estaria interessado em trazer o atacante Alexandre Pato. O técnico Cuca se mostrou contrario a contratação, mas a expectativa é que o clube formule uma proposta. E ainda, a política no Palmeiras e o Mundial Feminino da FIFA no Brasil. Esta edição teve apresentação de Gustavo Lopes, e participação de Robson Morelli e Glauco de Pierri.See omnystudio.com/listener for privacy information.