Podcasts about pierri

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Best podcasts about pierri

Latest podcast episodes about pierri

News dal pianeta Terra
La condanna a morte che cambia la storia del Bangladesh

News dal pianeta Terra

Play Episode Listen Later Nov 18, 2025 9:44


Il Bangladesh ha condannato a morte in contumacia l'ex prima ministra Sheikh Hasina, ora fuggita in India. La condanna arriva per aver fatto uccidere oltre 1400 persone durante le enormi proteste studentesche dell'anno scorso che hanno fatto poi crollare il governo.Al Consiglio di sicurezza dell'Onu passa la bozza degli Stati Uniti per avere una forza di stabilizzazione internazionale a Gaza, in vista della creazione di uno stato di Palestina - molto osteggiato dal governo Israeliano.Forti nubrifragi hanno colpito il Friuli, tra frane e allagamenti che hanno provocato almeno due vittime, con eventi più intensi del previsto.Da Cop30, Marica di Pierri - portavoce di A Sud - ci racconta dell'inedita comunicazione tra dentro e fuori la Cop, tra le richieste indigene e l'ambiguo governo di Lula.Puoi scriverci a podcast@lifegate.it e trovare tutte le notizie su www.lifegate.it.Puntata speciale Il cinema salverà il mondo? Con Marina Pierri e Mercedes Fernandez 

Modern Startup Marketing
261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)

Modern Startup Marketing

Play Episode Listen Later Nov 5, 2025 51:14


Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also listen to Ep. 199 “Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure.”Here's what we cover:“Let's fix your confusing positioning” why you changed the copy on your homepage;Positioning, messaging, how do you get the entire company marching to the same beat, especially larger companies;After you help companies with their positioning and messaging, do they stick to it? Do they go back to their old ways? Why might this happen;You don't recommend outsourcing talking to customers BUT founders and marketers don't know how, so what's the solve here, let's talk this out;Segmentation old way versus new way.Anthony on LinkedIn: www.linkedin.com/in/anthonypierriFletchPMM: www.fletchpmm.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠Newsletter: ⁠⁠One Insight

Unlearn
How to Clearly Position What You Do with Anthony Pierri

Unlearn

Play Episode Listen Later Oct 22, 2025 49:42


When it comes to product positioning, clarity isn't just a communication tool—it's a strategic advantage. In this episode, I sit down with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy that's helped over 400 B2B software startups discover and sharpen their positioning. We explore how founders can unlearn generic marketing advice, clarify their message, and activate their strategy through one often-overlooked asset: their homepage.Anthony brings practical frameworks, real-world stories, and a refreshing candor to a space that's often muddled with jargon. This is a must-listen for any founder, PMM, or GTM leader tired of being misunderstood—and ready to focus.FletchPMM is a product marketing consultancy that helps B2B tech startups nail their positioning and bring it to life through a purpose-built homepage. Alongside co-founder Rob Kaminski, he's helped more than 400 companies craft focused, champion-centered messaging that converts.Key TakeawaysClarity wins: Positioning isn't about vision—it's about specificity, segmentation, and telling your champion's story.Unlearn the fluff: Ditch the vague benefits and generic promises. Customers need to know what you do and how it helps them.Focus = traction: Trying to be everything to everyone dilutes your impact. Specialization creates memorability and repeatability.Your homepage is your positioning: It's the one asset every stakeholder sees—customers, investors, your team. Make it count.Position for the champion, not the budget holder: Focus your messaging on the person closest to the problem—not the executive who cuts the check.Additional InsightsPositioning is pattern recognition: Anthony shares how lessons from church leadership and freelancing helped him recognize early signs of positioning misalignment—even before he had the language for it.Inbound scale comes from consistency, not creativity: With over 500 companies served, Fletch's success has come from delivering one service, the same way, every time—not by chasing new ideas or tactics.Founders often confuse luck with repeatability: Anthony reveals how many early startup wins come from personal networks—and how this masks the real need for scalable positioning and segment focus.Mispositioning starts with the homepage: Anthony critiques vague, benefits-only messaging like “Make Yes Work”—demonstrating how the lack of a clear product reference point derails understanding and action.Repositioning is an organizational act: Referencing Klaviyo and Meta, Anthony shows how homepage messaging isn't just about marketing—it forces internal alignment by making strategic bets visible to every team member.Episode Highlights00:00 – Episode RecapAnthony Pierri shares how a seemingly minor contradiction in a church's mission statement became his first exposure to a positioning problem—planting the seed for a career built around clarity.01:30 – Guest Introduction: Anthony PierriBarry introduces Anthony, co-founder of FletchPMM, a consultancy that's helped 400+ B2B software startups craft focused, conversion-driving homepages.05:09 – The Real Cost of Doing EverythingWhy trying to serve every persona or use case is the quickest way to stall traction—and how narrowing your focus builds momentum.07:14 – Specialization is a Strategic AdvantageAnthony explains how one service, delivered one way, to one segment unlocked a scalable, inbound engine for Fletch.11:42 – Sales...

Practical Founders Podcast
#163: Anthony Pierri & Rob Kaminski of Fletch: Why All SaaS Founders Struggle with Positioning

Practical Founders Podcast

Play Episode Listen Later Sep 26, 2025 72:36


Anthony Pierri and Rob Kaminski are the co-founders of Fletch, a positioning strategy firm for B2B SaaS companies. They started Fletch after observing that most founders often confuse positioning with copywriting and marketing, and built their business by helping SaaS leaders make the tough, strategic choices about who they serve and how they win. Over the last three years, Anthony and Rob have collaborated with over 400 SaaS companies, ranging from early-stage startups to rapidly growing companies. Fletch helps founders and B2B SaaS leaders clarify their positioning, sharpen their messaging, and translate strategy into effective homepage design. In our practical discussion, they help founders see that positioning is a business strategy, not copywriting, which forces clarity and tradeoffs to improve execution. They share why founders must (eventually) choose one clear path to scale efficiently and why bootstrapped SaaS leaders often make sharper bets than VC-backed peers. Key Takeaways Positioning = Strategy: Positioning is a founder/CEO choice, not copywriting or branding. Almost Universal Problem: Most B2B SaaS founders struggle with positioning clarity. Anchors Drive Focus: Use category, use case, or alternative as clear positioning anchors. Bootstrappers Move Faster: Limited capital forces clarity that VC-backed companies delay. Execution Takes Time: Positioning decisions are quick, but discipline drives results. Homepage Test: Your homepage clearly reveals whether positioning is working or not. This Interview Is Perfect For SaaS founders stuck at $1M–$10M ARR growth plateaus Bootstrapped operators needing sharper messaging to scale Founders unclear about marketing vs positioning strategy B2B SaaS CEOs rethinking go-to-market focus Quote from Dave Yuan, founder of Tidemark Capital “There is a difference between bootstrappers and VC-funded startup founders in successfully positioning their startups. Bootstrappers are willing to see a narrow opportunity and tackle it with focus, because almost every market is big enough to sustain a $10 million company. “I don't care how narrow you get, the world's a big place. So even with a hyper-focused, verticalized niche, or use case play, there's plenty of money if you do it well and that's very appealing to bootstrappers. “Most VC-funded founders don't focus as well, which creates problems. But the founders who truly understand positioning and the idea that it can evolve over time, whether they're venture backed or not, they start with a very narrow practice to start and succeed as a leader. “ Links Anthony Pierri on LinkedIn Rob Kaminski on LinkedIn Fletch Website Podcast Sponsor – Cypress Growth Capital This podcast is sponsored by Cypress Growth Capital, an alternative to equity, royalty-based growth capital provides funding in exchange for a fixed percentage of your company's future monthly revenues. Learn more at https://www.cypressgrowthcapital.com/ The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding.  A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.

The Marketing Millennials
What's Wrong with Your Homepage? With Anthony Pierri, Co-founder at FletchPMM | Ep. 337

The Marketing Millennials

Play Episode Listen Later Aug 6, 2025 38:50


Your homepage could be better.  Daniel's out, Tamara is IN…and she's got special guest and homepage pro Anthony Pierri. Homepages are supposed to be a strategic asset and not just a design exercise. Why does it matter? Basically, first impressions are important. It's a way to hold yourself (and your team) accountable.  Plus, should you focus on clarity or cleverness? Clarity should be a defining factor in what you place on your homepage. And, you and your team have to make a decision: do you want your homepage to summarize, itemize, or prioritize? If you've ever looked at your homepage or website and thought, “This is missing something,” this is the episode for YOU. Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonypierri/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Becoming a Hiring Machine
214: [ABP EXPERT SERIES] Positioning & Unique Value Propositions ft. Anthony Pierri

Becoming a Hiring Machine

Play Episode Listen Later Jul 31, 2025 42:58


In light of Loxo's recent Account Based Prospecting product release, we're bringing you a roundup of marketing, sales, and business development experts over the next few weeks. And when we say experts...these people are literally the best of the best. Throughout this series, you'll learn everything you need to know to grow your recruiting business — and we're starting off with a very important step, which is: Looking in the mirror and figuring out who, exactly, you are. In this episode, Anthony Pierri — co-founder of FletchPMM and haver of hot takes on Linkedin — joins us to share the significance of positioning, the benefits & challenges of niche marketing, and the frameworks that can help businesses articulate their unique value propositions. We start here because understanding your value and being able to articulate and repeat it to the market as much as you can is how you make a name for yourself — and how you become the first to come to mind when a hiring need in your niche strikes. Dive in here and then stay tuned for the rest of the series to come! You'll be a prospecting pro in no time. Chapters:00:00 - The foundation for growing your recruiting business05:30 - How to define your firm's unique market positioning16:05 - The common mistake of trying to be everything to everyone19:10 - From generalist to specialist: making the strategic move22:30 - A step-by-step guide to building your positioning statement34:00 - How to answer the critical question: why should clients choose you?43:30 - Your positioning action plan for smarter prospectingExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

The B2B Playbook
#192: Why Most B2B Positioning Fails (And How to Fix Yours) - Anthony Pierri

The B2B Playbook

Play Episode Listen Later Jul 27, 2025 48:49


Why Most B2B Positioning Fails (And How to Fix Yours)Most B2B positioning fails because teams refuse to make strategic choices—and it shows up in generic homepages, weak messaging, and confusing GTM.In this episode, we share a masterclass from Anthony Pierri—co-founder of Fletch PMM and positioning expert for 300+ B2B startups. If you're a marketer struggling to get your team aligned around clear messaging that drives revenue, this is for you.Anthony breaks down why positioning must live on your homepage, how to choose between use case vs category strategies, and the 4 key questions every B2B company must answer.Tune in and learn:+ The 6 most common B2B positioning mistakes (with real examples)+ Why your homepage is the best place to anchor positioning+ How to craft a clear, credible message your team can align aroundIf you've ever felt like your messaging is vague, your homepage is generic, or your GTM teams are misaligned—this episode will show you how to fix it.-----------------------------------------------------

Deejay Chiama Italia
Viola Marconi, un libro al giorno: Gotico Salentino di Marina Pierri

Deejay Chiama Italia

Play Episode Listen Later Jul 25, 2025 6:41


RSC Radio
EL PROTOCOLO DE TU VIDA | Natalia Pierri | Miércoles 9 de Julio

RSC Radio

Play Episode Listen Later Jul 12, 2025 52:10


DESCRIPCIÓN: Desde Tigre Argentina un programa exclusivo y de altísimo nivel para aprender y comprender las buenas formas y el cuidado de nuestra imagen.

RSC Radio
“El protocolo de tu vida" - Natalia Pierri - Miércoles 25 de Junio

RSC Radio

Play Episode Listen Later Jun 27, 2025 47:29


EPISODIO: “Estilos de personalidad al vestir”.

RSC Radio
“El protocolo de tu vida" - Natalia Pierri - Miércoles 18 de Junio

RSC Radio

Play Episode Listen Later Jun 20, 2025 37:29


EPISODIO: Formas elegantes de vestir y sus colores.

RSC Radio
“El protocolo de tu vida" - Natalia Pierri - Miércoles 11 de Junio

RSC Radio

Play Episode Listen Later Jun 13, 2025 31:21


Episodio: Llamar La Elegancia y Su Construcción.

RSC Radio
Natalia Pierri - Programa "El protocolo de tu vida" - Miércoles 4 de Junio.

RSC Radio

Play Episode Listen Later Jun 6, 2025 51:02


EL PROTOCOLO DE TU VIDA:IMAGEN PERSONAL Y EL PROTOCOLO COMO HERRAMIENTA DE POTENCIACIÓN

RSC Radio
Natalia Pierri - Programa "El protocolo de tu vida" - "Tu cuerpo y su vestuario" - Miércoles 28 de Mayo.

RSC Radio

Play Episode Listen Later May 30, 2025 29:45


Natalia Pierri - Programa "El protocolo de tu vida" - "Tu cuerpo y su vestuario" - Miércoles 28 de Mayo.

RSC Radio
Natalia Pierri - Programa "El protocolo de tu vida" - Miércoles 21 de Mayo.

RSC Radio

Play Episode Listen Later May 23, 2025 44:37


Los modos en la mesa, la importancia de nuestras formas.

RSC Radio
Natalia Pierri - Programa "El protocolo de tu Vida" - Miércoles 14 de Mayo.

RSC Radio

Play Episode Listen Later May 15, 2025 36:40


El arte de poner la mesa juntos.

Remarkable Insights
S3E15: Matt Pierri Returns - The Business Case for Disability Tech Investment

Remarkable Insights

Play Episode Listen Later May 14, 2025 13:39


What if the way we think about disability is holding back one of the biggest opportunities for innovation? In this episode of Remarkable Insights, we’re joined by an old friend, Matt Pierri – Founder and CEO of Sociability and now Remarkable’s Entrepreneur in Residence. Together, we dive into what Matt’s been up to since his appearance in Season 1 and tackle the big assumptions about Disability Tech that could be keeping investors from unlocking game-changing opportunities. This is an honest, thought-provoking conversation about innovation, impact, and the untapped potential in the Disability Tech space. Don’t miss it – tune in now! Episode Credits Guests: Matt Pierri, CEO and Founder, Sociability Host: Viv Mullan, Head of Marketing and Communication, Remarkable. Producer: Angus O’Loughlin & Amelia Stamos, SESSION in PROGRESS Episode Links Access a transcript of this episode at our Remarkable website. Watch a captioned video of the episode highlights on YouTube. Get In Touch Follow Remarkable on our social media channels, https://linktr.ee/remarkable_tech Learn more about Sociability at https://www.sociability.app/ Share any feedback or suggestions by emailing us at hello@remarkable.org.See omnystudio.com/listener for privacy information.

RSC Radio
Natalia Pierri - Programa "El protocolo de tu Vida" - Miércoles 7 de Mayo.

RSC Radio

Play Episode Listen Later May 9, 2025 27:57


Natalia Pierri - Programa "El protocolo de tu Vida" - Miércoles 7 de Mayo.

RSC Radio
Natalia Pierri - Programa "El protocolo de tu vida" - Miércoles 30 de Abril.

RSC Radio

Play Episode Listen Later May 1, 2025 28:28


Natalia Pierri - Programa "El protocolo de tu vida" - Miércoles 30 de Abril.

Encourage Mindset
#104 | Navigating Your Path w/ Anthony Pierri

Encourage Mindset

Play Episode Listen Later Mar 17, 2025 24:14


Anthony Pierri shares his transition from church roles to entrepreneurship, founding Fletch, a marketing consulting company. He focuses on helping startups improve their marketing strategies in the digital age, addressing challenges AI startups face in defining their marketing. He emphasizes the importance of clear communication and staying focused to drive business success.What are you waiting for? There is NEVER a right time to start anything. Keep pushing yourself to become the best version of yourself. Don't allow fear to stop you! Speakers : Ethan Van De Hey and Anthony PierriWant to talk, have episode suggestions?Email : vandeheyethan@outlook.comExplore : https://neon.page/ethanvandehey

Eco Medios Podcast
EN FOCO con Darío Lopreite 07-03-2025

Eco Medios Podcast

Play Episode Listen Later Mar 7, 2025 59:24


EN FOCO con Darío Lopreite 07-03-2025 Entrevistas a: Miguel Ángel Pierri @miguepierri (Abogado) Ariel Tarico @TaricoAriel (Humorista)

The Long Game w/ Elijah Murray
Anthony Pierri: Product Positioning, Niche Marketing, and Messaging Clarity

The Long Game w/ Elijah Murray

Play Episode Listen Later Dec 18, 2024 65:29


Anthony Pierri is the co-founder of Fletch PMM, a consultancy that helps early-stage B2B startups sharpen their positioning and better articulate their value propositions. In this conversation, we explored: Why niche marketing is critical for early-stage success How small teams can scale effectively Practical steps for defining a product's positioning using seven key elements Anthony also dives into the importance of clear messaging, tangible go-to-market assets, and the psychology behind buyer decisions. A must-listen for B2B startups looking to stand out. EPISODE LINKS: Fletch PMM: https://www.fletchpmm.com Anthony on LinkedIn: https://www.linkedin.com/in/anthony-pierri TIMESTAMPS: 00:00:00 Intro and Background 00:01:20 Fletch PMM 00:01:58 Positioning and Messaging Strategies 00:05:55 Custom Services vs. Productized Services 00:07:50 Vagueness in Product Marketing 00:10:12 Stages of Product Market Fit 00:11:48 Investor Expectations and Market Focus 00:13:06 Executive Alignment and Brand Messaging 00:14:48 Mental Availability and Positioning 00:19:00 Belief Change and Niching Down 00:24:35 Organic Content and Personal Branding 00:29:00 Content Strategy and Funnel Building 00:33:22 Common Homepage Mistakes 00:35:39 The Importance of Focus in Marketing 00:36:39 Voice of the Customer 00:39:53 The Buying Decision Process 00:42:51 Homepages in Customer Acquisition 00:45:03 Positioning Transformation 00:49:24 Steps to Effective Positioning 00:50:53 Choosing the Right Market Segment 01:03:42 Closing CONNECT: Website: https://hoo.be/elijahmurray YouTube: https://www.youtube.com/@elijahmurray Twitter: https://twitter.com/elijahmurray Instagram: https://www.instagram.com/elijahmurray LinkedIn: https://www.linkedin.com/in/elijahmurray/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/ Spotify: https://podcasters.spotify.com/pod/show/elijahmurray RSS: https://anchor.fm/s/3e31c0c/podcast/rss

The Competitive Enablement Show
How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

The Competitive Enablement Show

Play Episode Listen Later Dec 12, 2024 36:25


IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/Watch the first short film EVER in competitive intelligence: https://klue.com/kluelessTIMESTAMPS:(00:00:00) Compete Network drops(00:02:20) Introducing Anthony Pieri(00:03:04) Freckle.io vs. Clay(00:11:34) Anthony's work with Freckle's positioning(00:13:23) The risk of calling out competitors(00:17:35) Private equity's effect on positioning(00:20:00) The reception to Freckle vs. Clay(00:23:57) Being direct with competitors(00:27:09) Hunter calls out our competitor?(00:29:00) How to call out your competitors(00:33:14) Anthony's perspective on calling out competitorsCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Funky Marketing: Bold Strategies for B2B Growth and Revenue
How to Nail Product Positioning and Messaging for B2B SaaS - Anthony Pierri

Funky Marketing: Bold Strategies for B2B Growth and Revenue

Play Episode Listen Later Oct 14, 2024 56:58


In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage. Overview: - Why B2B companies struggle with segmentation and how to approach it effectively. - The importance of focusing on workflows instead of just firmographics in your Ideal Customer Profile (ICP). - Key steps to position your product and how to reflect that positioning on your homepage. - How Anthony and his team have helped over 300 companies rework their messaging for better alignment and growth. - Common mistakes companies make on their homepage and how to avoid them. Key Actionable Steps: - Focus on workflows: Identify the key activities your product supports instead of relying solely on company size or revenue. - Use case-based segmentation: Narrow down your audience based on specific use cases to improve messaging clarity. - Rewrite your homepage: Ensure that your homepage clearly communicates the product category and key job-to-be-done. - Speak to your target customer: Focus on making your messaging resonate with the specific problems your customers face. Connect with Anthony: LinkedIn: https://www.linkedin.com/in/anthonypierri/ Linktree: https://linktr.ee/anthonypierri Website: https://www.fletchpmm.com/before-after Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Majority of Work
08 // HOW to Get People to Listen to You (on Stage or on Zoom) with Vince Pierri

Majority of Work

Play Episode Listen Later Aug 6, 2024 81:42


Vince Pierri, a Public Speaking Coach by night and Lead Pastor by day, breaks down how to be a captivating speaker — during a demo, a project pitch, and on stage.   In our fun, rambly episode, we cover:- how to make people remember (and even do!) what you say- how to come up with analogies if you're not good at it- how to grab people's attention from the beginning- how to be persuasive in every day conversation- how learnable soft skills are (or not)Persuasion is a skill that can be learned. Tune in as we dive into how we can improve, especially as software engineers.✨ Connect with Vince below!His framework: https://shorturl.at/8ITGa His LinkedIn: https://www.linkedin.com/in/vincent-angelo-coach/Send me a message!Thanks for listening! And for checking out these show notes

Product Management Stories
47 - How to market your product with Anthony Pierri (Cofounder & Partner FletchPMM)

Product Management Stories

Play Episode Listen Later Jun 24, 2024 61:27


Send us a Text Message.You can have the best product in the world, but when you position it wrong it will fail.Anthony and I discussed how to avoid this, how to actually position your product, what to consider, AI as a table stakes feature and a lot more.You can find Anthony on Twitter and LinkedIn.Checkout his company FletchPMM.

The Marchitect
How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2

The Marchitect

Play Episode Listen Later Jun 20, 2024 57:52


Anthony Pierri and Rob Kaminski are the people you want building your homepage. They don't mess around when it comes to positioning and messaging in product marketing and it's why they're on The Marchitect for this unmissable episode.Unfortunately, there's no place where companies lose their positioning and messaging more than their homepage. We're here to fix that.Credits:The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Guests: Sangram Vajre, Trinity Nguyen and Yi Lin PeiProducer: Grayson OttenbreitEditor: Stephen DespinsTimestamps:TIMESTAMPS:(00:00:19) Introduction(00:04:44) What is positioning?(00:06:20) The difference between positioning, messaging, and copywriting(00:10:17) How to segment your audience(00:18:20) Positioning based on category maturity(00:28:55) Positioning multiple products(00:37:54) Homepage best practices(00:46:26) Tearing down a real Homepage(00:50:48) Audience Questions(00:55:23) Key Takeaways

This is Product Marketing
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups

This is Product Marketing

Play Episode Listen Later Jun 18, 2024 25:11


In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging.Listen to the full interview above or read the highlights from the conversation here.All rights reserved. © Product Marketing Hive.

Optiv Podcast
#103 // What Is The Purpose Of Art? (ft. Vince Pierri)

Optiv Podcast

Play Episode Listen Later May 20, 2024 125:35


In this episode, I got to talk with the Lead Pastor from The Bridge Church in Alexandria, Kentucky, Vince Pierri. Vince has his MDiv from Trinity International University and has been in various types of ministry for over a decade. I have known Vince for over five years from when he worked at High Point Church in Madison, WI. When I was 17, Vince shared the Gospel with me and became a relentless mentor in my life helping me grow in my faith and become more like Christ.We talked about an album Vince created years ago while he was working at High Point Church in Madison, WI, The Greatest Story Ever Told. Vince shared his journey to creating the album and we talked about its theological impact on kids. Then we discussed my (Andy) article on Art, Music, and Worship. We talked about the different musical mediums a person can use to elicit different kinds of emotions. We also discussed the way people perceive the Truth of God and how we should respond to many different interpretations of the truth. I hope you enjoy! Sign up for an Optiv Network subscription: https://optivnetwork.comFollow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at andy@optivnetwork.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

Disabled and Proud
Building Confidence in Disability Tech - with Matt Pierri

Disabled and Proud

Play Episode Listen Later May 14, 2024 59:48


Brooke meets Matt, a wheelchair user who shares his experiences of living with a spinal cord injury since the age of 15. The episode delves into Matt's journey of self-discovery and resilience, highlighting the challenges and triumphs he faced during his formative years. Matt candidly discusses the impact of his disability on his career choices and the founding of his disability tech company, Sociability, an app that allows wheelchair users /disabled people to find out and rate whether a place is accessible. The conversation touches on the misconceptions and barriers faced by disabled entrepreneurs, emphasising the importance of pushing boundaries and expectations within the disability space.  KEY TAKEAWAYS Matt stresses the fact that it's important to challenge stereotypes and misconceptions surrounding disability, emphasising the need for more positive and diverse narratives. The discussion sheds light on the barriers faced by disabled entrepreneurs, particularly in the disability space, where there is a prevalent assumption that disability-related work is charity-based rather than profit-driven. The growth of the business, Sociability, has not only provided a valuable service for disabled individuals but has also instilled confidence and opened up opportunities for users, showcasing the positive impact of accessibility solutions. Matt's journey as an entrepreneur reflects the resilience and persistence required to navigate the ups and downs of running a business, especially during challenging times like the onset of the pandemic. BEST MOMENTS "I think having a spinal cord injury, you know, becoming disabled and then having to learn and live with that through that period has very much shaped like who I am today and how I think about things."  "I think the disability space particularly is one that has a lot of barriers around it."  "I love hearing other people talk about what they're really passionate about." - Host VALUABLE RESOURCES https://podcasts.apple.com/gb/podcast/disabled-and-proud/id1621152878 HOST BIO Disabled and Proud is the show that brings listeners a different perspective on disability. Each week this podcast highlights an awesome disabled guest speaking about their own disability; why they are proud to be disabled and why they are proud to be themselves.  The conversations in this show will look at what challenges these amazing people face socially, mentally, physically and life in general. This show is raw, open, honest, funny, welcoming and educational.  Disabled & Proud does exactly what it says on the tin! And whilst we are creating this space for disabled people to be unashamedly themselves, without the need to conform to society, this is also not about toxic positivity. This show will be shining a big, bright light on disability without it being “Paralympic or pity”.  As you will hear disability is WHOLE, COMPLETE & PERFECT and whilst the topic of disability can be quite heavy - and we definitely don't shy away from the bad days - this podcast is also about having fun too! Our aim is to play a part in reclaiming the word disability - turning it from inadequacy to perfection!INSTAGRAM! https://www.instagram.com/disabledandproudpodcast/?hl=en: https://www.instagram.com/disabledandproudpodcast/?hl=en

Guitare, guitares
Les 12 Études de Villa Lobos : Live de Sébastien Llinarès & les guitaristes Fábio Zanon, Álvaro Pierri ...

Guitare, guitares

Play Episode Listen Later May 11, 2024 59:08


durée : 00:59:08 - Les 12 Études de Villa Lobos - par : Sébastien Llinares - "Ces pièces, les 12 Études de Villa Lobos, ont été écrites à l'attention d'Andrès Segovia, même si celui-ci ne les a pas toutes enregistrées, ni jouées d'ailleurs. Elles ont été d'abord éditées par Max Eschig, avec les quelques doigtés que Villa Lobos avait lui-même indiqués." Sébastien Llinarès - réalisé par : Patrick Lérisset

The Purposeful Marketing Podcast
#92: How to make messaging matter in B2B marketing? Ft. Anthony Pierri, Cofounder & Partner, Fletch PMM

The Purposeful Marketing Podcast

Play Episode Listen Later May 10, 2024 40:41


Join us for an insightful episode of The Purposeful Marketing Podcast as Aaron, Mary, and James jam about the art of messaging alongside special guest ⁠Anthony Pierri⁠, co-founder and partner of Fletch PMM, a renowned product marketing consultancy for Early Stage B2B SaaS Startups. In this illuminating conversation, our expert panel dissects the common pitfalls companies face in messaging and unveils strategies for crafting messages that resonate with audiences on a profound level. From overpromising to fixating on high-level outcomes, discover why clarity and authenticity are paramount in effectively communicating your value proposition. With a keen focus on tailoring messaging to specific audiences, our hosts and guest explore the power of features and value propositions in addressing customer needs head-on. Drawing from their wealth of experience, our panel emphasizes the importance of conducting voice of the customer interviews to glean invaluable insights and refine messaging strategies accordingly. From filtering feedback to actioning it effectively, you can find out how to harness customer feedback to drive meaningful improvements in your messaging approach. Learn why understanding the nuances of your audience's pain points is key to delivering messages that captivate and compel action. As the conversation unfolds, listeners gain practical tips for aligning messaging with different content formats and ensuring consistency across channels. From website copy to social media posts, learn how to craft a cohesive narrative that resonates with your target audience at every touchpoint. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your messaging game and leave a lasting impression on your audience. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with the guest: ⁠⁠⁠⁠⁠⁠⁠⁠Anthony Pierri⁠ ⁠Fletch PMM⁠

B2B Revenue Leaders
People Don't Care About Benefits, They Care About Features | Anthony Pierri (FletchPMM)

B2B Revenue Leaders

Play Episode Listen Later Apr 16, 2024 29:52


This week, we have a repost of Dustin's chat with Anthony Pierri from FletchPMM about all things product marketing. Anthony gives his take on why the common advice of leading with benefits isn't always correct and why people care about features. They also discuss why category creation usually isn't the right path and why you should instead focus on differentiating within an existing category. The key takeaway is that simple, specific, differentiated messaging and positioning is the way to go. If you have any questions or thoughts, you can reach out to Anthony through ⁠LinkedIn⁠. Also, check out ⁠FletchPMM's website⁠ to learn more about their work.

Product Marketing Life
“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

Product Marketing Life

Play Episode Listen Later Apr 12, 2024 56:42


In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.

Modern Startup Marketing
199 - Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure (Anthony Pierri, Co-Founder at FletchPMM)

Modern Startup Marketing

Play Episode Listen Later Apr 1, 2024 29:24


Just got back from a (mostly) relaxing Spring Break and eager to jump back into things. Hope you're doing well! Anthony Pierri is Co-Founder and Partner at FletchPMM. He helps founders market hard-to-market products and specifically focuses on Homepages. We cover: What's wrong with so many Homepages today; How to fix those specific problems; A specific example in the HR tech space; Why does this Homepage (and website) work matter? AMA: Anthony asks me his burning question which I will answer in the 200th episode comin' up!! Find Anthony on LinkedIn: ⁠www.linkedin.com/in/anthonypierri FletchPMM: www.fletchpmm.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

ListenABLE
Matt Pierri (Founder of Sociability &Tech Entrepreneur)| #100

ListenABLE

Play Episode Listen Later Mar 24, 2024 37:57


"If I'm with ten friends and all of us can't get into a space all ten of us will go elsewhere" Sociability is working towards having a FREE platform to check the accessibility of pubs, bars, cafés - you name it and question all of your requirements at the press of a button. Imagine as a hospitality business having a FREE platform that provides a resource for customers that brings in customers simply by might already exist! Tech Entrepreneur and Innovator Matt Pierri stumbled upon the idea for his app 'Sociability' after discovering how much of his own time was drained trying to find places to hang out socially for him and his friends, as a wheelchair user, attending Oxford University.   In this Episode of ListenABLE we speak about the importance of recognising disabled voices in the tech space, why disability and business go hand in hand and how a tool like AI that was meant to assist users with disability could be concerning. As we celebrate 100 Episodes of ListenABLE, Dylan, Angus and Matt reminisce about their previous Podcast recording that never made it to air, a shameless plug about their new studios and the future of Tech & Disability. As well as possibly the best 'Bowl of Uncomfortable' question we have EVER had!     Watch this Podcast Episode with subtitles: https://youtu.be/7EDv3Uymm8c Check out Matt's Instagram Here: https://www.instagram.com/mattpierri/ Want to connect with Sociability? Check out the Links below! Website: https://www.sociability.app/ Instagram: https://www.instagram.com/sociabilityapp/ Grab our first merch release at our website From Your Pocket https://fromyourpocket.com.au/work/listenable/merch Recorded, edited and produced by Angus' Podcast Company  https://fromyourpocket.com.au/ Grab our first merch release at our website From Your Pocket https://fromyourpocket.com.au/work/listenable/merch Recorded, edited and produced by Angus' Podcast Company  https://fromyourpocket.com.au/See omnystudio.com/listener for privacy information.

Optiv Podcast
#98 // How Should Christians Make Decisions (With The Holy Spirit)? (ft. Vince Pierri)

Optiv Podcast

Play Episode Listen Later Mar 18, 2024 95:10


In this episode, I got to talk with the Lead Pastor from The Bridge Church in Alexandria, Kentucky, Vince Pierri. Vince has his MDiv from Trinity International University and has been in various types of ministry for over a decade. I have known Vince for over five years from when he worked at High Point Church in Madison, WI. When I was 17, Vince shared the Gospel with me and became a relentless mentor in my life helping me grow in my faith and become more like Christ.We talked about a question sent in by a listener on Biblical decision making. The listener had us listen to another podcast clip on decision making that was pretty cessationist. So, we talked about how to make Biblical decisions while listening to the Holy Spirit - this was a difficult task and I hope we did the subject matter justice! I hope yo enjoy!Podcast on decision making: https://spotify.link/MjBdAtzk4Hb9:25-15:22 and 23:30-30:35 Sign up for an Optiv Network subscription: https://optivnetwork.comFollow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at andy@optivnetwork.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

The Revenue Formula
If your messaging sucks, listen to this (with Anthony Pierri, co-founder at Fletch)

The Revenue Formula

Play Episode Listen Later Feb 29, 2024 49:52


How often do you visit a SaaS website and have literally no clue what they do despite multiple attempts? We'll, that's a surefire way to decrease your overall performance.So we invited Anthony from Fletch to help fix it - we focused on the difficulties especially surrounding being multi-product or segment.(00:00) - Introduction (01:33) - Meet Anthony Pierri (06:31) - Ugh messaging - why even bother? (12:01) - It's not just about outcomes (16:24) - Lead with one thing (20:59) - The channel changer (22:18) - Sell the suite (23:43) - What do you want to be known for? (27:53) - The problem with being visionary (34:42) - How do you get it used? (40:15) - Picking the usecase

Confessions Of A B2B Marketer
How To Nail Your Homepage with Anthony Pierri of FletchPMM

Confessions Of A B2B Marketer

Play Episode Listen Later Feb 23, 2024 31:17


In this episode of Confessions of a B2B Marketer, Tom Hunt and Anthony Pierri delve into the critical role of B2B homepages and what elements should be included.

The Loop
How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch

The Loop

Play Episode Listen Later Feb 20, 2024 48:33


Cognism's Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!

We're Not Marketers
Why most startup homepages in B2B SaaS suck w/ Anthony Pierri

We're Not Marketers

Play Episode Listen Later Jan 4, 2024 33:16


Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/FletchPMM Website: https://www.fletchpmm.com/Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ctGood Hangs Spotify Timestamps01:41 - How Anthony predict if a client project will go well02:21 - Why referrals don't work for FletchPMM03:41 - Anthony LinkedIn GTM strategy and how they attract clients06:50 - Are product marketers, actually marketers?09:33 - VCs without marketing background are shaping bad homepage messaging18:35 - How FletchPMM works with in-house marketing teams21:16 - Why is there so much bad messaging in B2B marketing24:30 - The Beachhead Approach for your homepage28:15 - How to find and connect with Anthony

Optiv Podcast
#86 // When Should I Leave My Church? (ft. Vince Pierri)

Optiv Podcast

Play Episode Listen Later Nov 16, 2023 85:47


Vince and Andy talk about when someone should leave their church. They also discuss the dangers of church hopping. Sign up for an Optiv Network subscription: https://optivnetwork.substack.com/Follow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at andy@optivnetwork.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

DGMG Radio
#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

DGMG Radio

Play Episode Listen Later Oct 31, 2023 48:53


Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Optiv Podcast
#84 // Should I Become A Pastor? (ft. Vince Pierri)

Optiv Podcast

Play Episode Listen Later Sep 23, 2023 89:36


Andy interviews the Senior Pastor at The Bridge Church in Kentucky, Vince Pierre. They talk about what it means to be called into ministry and the responsibilities of a Pastor.  Sign up for an Optiv Network subscription: https://optivnetwork.substack.com/Follow us on Facebook: https://www.facebook.com/optivnetworkFollow us on Twitter: https://twitter.com/OptivNetworkEmail us at questions@optivnetwork.com with your questions!Music: "nesting" by Birocratic (http://birocratic.lnk.to/allYL)

B2B Revenue Leaders
People Don't Care About Benefits, They Care About Features | Anthony Pierri (FletchPMM)

B2B Revenue Leaders

Play Episode Listen Later Aug 15, 2023 31:00


This week, Dustin chats with Anthony Pierri from FletchPMM about all things product marketing. Anthony gives his take on why the common advice of leading with benefits isn't always correct and why people care about features. They also discuss why category creation usually isn't the right path and why you should instead focus on differentiating within an existing category. The key takeaway is that simple, specific, differentiated messaging and positioning is the way to go. If you have any questions or thoughts, you can reach out to Anthony through LinkedIn. Also, check out FletchPMM's website to learn more about their work.

The SaaS Sprints Podcast (Content Marketing Podcast)
Level up your product marketing game: Anthony Pierri

The SaaS Sprints Podcast (Content Marketing Podcast)

Play Episode Listen Later Jul 24, 2023 59:59


In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences. Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.  

Out of Office
BNP Asset Management CEO: Making Mistakes is a Law of Nature

Out of Office

Play Episode Listen Later Jun 29, 2023 26:59


Sandro Pierri had no clue what mutual funds were when he first ventured into the world of finance. Today, the boy who grew up in a small Italian village sits at the helm of BNP Paribas Asset Management, overseeing half a trillion euros. He credits people always taking a bet on him early on in his career, and he wants to pay it forward. In this episode, Pierri reflects on his career, lessons from his mistakes, and what he really thinks of the ESG “gold rush.”  See omnystudio.com/listener for privacy information.

Pod of Never
#40 – Anthony Pierri (Director of Product Marketing @ Headway, Good Hangs)

Pod of Never

Play Episode Listen Later Feb 15, 2023 72:00


What's the similarity between product and brand marketing and being in a band? In this episode, Anthony Pierri talks about how product marketing helped his band Good Hangs succeed and how bands and businesses can do the same. We also talk about important lessons from being in the music industry that can help professionals! All of this and more in this episode of Pod of Never! Check out Anthony's LinkedIn and his band Good Hangs! Need a re-brand or to start your brand off on the right foot? Check out Chapters Creative for all of your brand strategy needs. Listen to Swans of Never on Spotify, Apple Music, or Bandcamp! Buy my merch! Enjoy the episode? Tips are accepted!

SBS Italian - SBS in Italiano
A "Italian Animation Film Festival Edition 0" i cortometraggi di Andrea Pierri e Igor Imhoff

SBS Italian - SBS in Italiano

Play Episode Listen Later Nov 29, 2022 14:57


Andrea Pierri e Igor Imhoff sono venuti in Australia per partecipare all'Italian Animation Film Festival Edition 0, evento organizzato dall'Istituto Italiano di Cultura di Melbourne.