Podcasts about knot worldwide

Tom Chelednik - The Knot 2025 Real Weddings StudyWhat would your business look like if you froze it for two years—would you still be thriving, or would your unchanged methods leave you behind as couples' expectations shift? Are you adapting fast enough to connect with today's couples and am I missing out on leads by not updating my website or response process? Find out how shifts in the economy, generational preferences, and wedding planning technology are impacting booking trends—and what you should do about it before it's too late.Listen to this new episode for actionable insights on meeting Gen Z's desire for personalization, improving your digital presence, and staying ahead of wedding business trends.About Tom: Tom Chelednik has over 25 years of sales and marketing experience, including 17 in the wedding industry. From 2008 to 2020, he held leadership roles at The Knot, including Regional Director of Sales and Director of Training, which helped professionals grow their businesses across 20 states and Canada. Tom also served as COO of The Treasury Venue Collection, gaining firsthand experience with venues. He rejoined The Knot Worldwide in 2022 as Director of Vendor Engagement, traveling to coach and connect with wedding pros, in 2024 he connected with over 80K wedding pros.  When not on the road, Tom enjoys time with his family, including his three grandchildren.The Knot 2025 Real Weddings Study is one of the industry's leading wedding and couple insights report, offering an in-depth look into the current wedding landscape. The report combines insights from nearly 17,000 U.S. couples who got married in 2024, data from couples getting married in 2025, and user behavior trends from The Knot Vendor Marketplace, The Knot Registry, and The Knot Invitations.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or vWant to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Behind The Veil Podcast - The Real Weddings Study from The KnotThis week we welcome Tom Chelednik - The Associate Director of Vendor Engagement of North America to talk about the recently released "Real Weddings Study" from The Knot. In The Knot 2025 Real Weddings Study, we discover how couples are bringing this exciting day to life through the entire planning process. The wedding report includes insights from nearly 17,000 US couples who got married in 2024 as well as data from couples getting married in 2025 to help you understand how to plan a wedding. For the first time, it also includes user behavior trends from The Knot Vendor Marketplace, The Knot Registry and The Knot Invitations.And we are going to talk about all of it!Tom Chelednik is the Associate Director of Vendor Engagement of North America. He has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement. He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professional book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals. Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings. In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results. Tom rejoined The Knot Worldwide in the summer of 2022Support the showBehind The Veil Crew:Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ podcast, Matt sits down with Victor Ramirez, an experienced technologist working at the intersection of WordPress and data analytics. The conversation explores the challenges WordPress professionals will encounter in 2025, from increasing competition in the CMS market to the impact of AI on development and marketing.Victor shares insights from his career working with enterprise organizations like News Corp, The Knot Worldwide, and Sotheby's. He discusses how AI is reshaping development workflows, making some roles obsolete while creating opportunities for those who learn to harness AI effectively. He also discusses the evolving WordPress landscape, including the shift toward headless WordPress, the potential decline in enterprise adoption, and how professionals can adapt by focusing on best practices and scalability.Matt and Victor also explore Upwork's role as a viable platform for high-level WordPress professionals and the increasing importance of SEO, metadata, and analytics in an AI-driven search landscape. They wrap up with a discussion on Gutenberg's impact on WordPress usability and the ongoing debate over whether WordPress should cater to end users or web professionals.## Key Takeaways### WordPress in Enterprise- Large organizations are questioning whether to continue investing in WordPress or transition to platforms like Webflow.- The strength of WordPress lies in its flexibility and open-source nature, but governance and product direction concerns are growing.### AI's Impact on WordPress Development- AI accelerates workflows but also threatens repetitive, low-level development jobs.- Developers who learn to integrate AI into their processes will have a competitive edge.- AI-generated code often lacks consistency and sustainability, reinforcing the value of WordPress as a structured platform.### Freelancing & Upwork Insights- Upwork can be a viable channel for high-level professionals, particularly in enterprise WordPress projects.- SEO plays a critical role in discoverability, with Upwork profiles often ranking higher than individual portfolios.### SEO & WordPress as a Publishing Platform- SEO is evolving beyond traditional keyword strategies into metadata and AI-driven search.- WordPress remains strong for content publishing but faces increasing competition from headless solutions and alternative CMS platforms.### Gutenberg & WordPress Usability- The WordPress Block Editor remains a divisive tool, praised for flexibility but criticized for its lack of structure.- Professionals and businesses need guardrails to prevent content management chaos.### Important Links- The WP Minute+ Podcast: thewpminute.com/subscribe- Connect with Victor Ramirez:Website: https://www.isvictorious.com/ Twitter/X: https://twitter.com/isvictoriousss- Learn more about WordPress Enterprise Solutions: https://wpvip.com/  Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Gen Z is officially here—and they're reshaping the wedding industry! Based on insights from The Knot Worldwide 2025 Trends Report, in this episode, we will break down Gen Z's 2025 Wedding Industry Predictions and the Top Trends Wedding Pros Need to Know.If you want to stay competitive and connect with this next wave of couples, you'll love this epsiode!Learn to help your couples to see the value in your service and speak only to their pain points in this free training: https://weddingproceo.com/freetraining========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/2025-wedding-industry-trends/=========================JOIN THE WEDDING PRO CEO ACCELERATOR!!!Transform From Overwhelmed Business Owner to Confident CEO:https://www.brandeegaar.com/apply=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================Support the show

Jump start your new year with a dynamic, action-oriented, inspirational conversation with Mike Steib, who is now CEO of XO Group, now known as The Knot Worldwide.  During his time at Google, Mike created the “Career Manifesto” Google doc for his team.  This doc quickly went viral, inspiring many Googlers and young professionals beyond Google's walls.  In this podcast, Mike brings the Career Manifesto to life through an engaging, insightful Talk geared toward early professionals who want to take control of their career path and make the most meaningful impact in their jobs in order to lead a more fulfilling life. Originally published in April of 2017. Visit http://youtube.com/TalksAtGoogle/ to watch the video.

The Knot Worldwide 2025 Wedding Trends Watch Report.  This weeks guest: Tom Chelednik - Associate Director of Vendor Engagement of North America.This years report is wide ranging with data captured from thousands of couples about what they are looking at, where they are looking at, who they are looking, and why they are looking.  It's a plethora of knowledge that will help vendors and couples figure out what is going to be the next hottest thing.About our guest: Tom is the Associate Director of Vendor Engagement of North America. He has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement. He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professional book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals. Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings. In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results. Tom rejoined The Knot Worldwide in the summer of 2022.Support the showBehind The Veil Crew:Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

For many, their wedding day is the day they've dreamt of since childhood. What people haven't dreamt of is the cost of making that dream a reality, let alone how to pay for it. In this episode, SoFi's Head of Investment Strategy and Host of The Important Part Liz Thomas talks with Tim Chi, CEO of The Knot Worldwide. Tim shares insights about financial planning for weddings from his extensive background in the industry, how the pandemic changed wedding planning, and balancing financial and emotional considerations in the process. The two also discuss Liz's recent personal experience in planning her own wedding, how to prioritize expenses with professional vendors, and how social media and AI have shaped modern wedding planning. For more, read Liz's column every Thursday at On The Money by SoFi, sign up for the SoFi Daily Newsletter, and follow Liz on Twitter @LizThomasStrat. Notable mentions in the episode: (00:00) Introduction to The Important Part (02:25) Tim Chi's background in the wedding industry (04:12) How the wedding planning industry has changed  (05:32) 2022 as the “Super Bowl” of wedding years (07:49) “Revenge” wedding spending (10:01) The ROI of your wedding (12:50) How wedding traditions and priorities have changed (15:57) The impact of inflation on weddings (19:21) Social media's impact on wedding planning (22:10) Has AI influenced the wedding industry? (25:18) How much planning for a wedding should you DIY? (30:24) Tim's favorite tools to offer couples (31:10) One word to sum up the cost of wedding planning (31:35) Combining The Knot and WeddingWire (32:49) Tim's investing mantra (35:12) Key takeaways and conclusion Additional resources: SoFi Daily Podcast: 5-minute daily episodes covering the latest business, economic, and stock market news you need to start your day. The SoFi Daily Pod is available on Apple and Spotify, or wherever you get your podcasts. SoFi Daily Newsletter: Sign up for the SoFi Daily to receive the latest financial news in your inbox every day.  Investing 101 Center: At SoFi, we believe investing is for everyone — which is why we've created a hub with info for beginners and experts alike. Start exploring to get investment education, advice, resources, and more. Wealth Investing Guide: Information you need to know to make your money work harder for you. This podcast should be used for informational purposes only and not deemed as a recommendation. Our Automated investing is via SoFi Wealth LLC, and is a registered investment advisor. Our Active investing is via SoFi securities LLC, member FINRA/SIPC. For additional disclosures related to the SoFi Invest® platforms, please visit www. SoFi.com/Legal. ©2024 Social Finance, Inc. All Rights Reserved.

This week's topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. We talk about - > Leads vs bookings> The perfect storm of economy, wedding reset, and shifts in industry> How to properly track your data> Different types of leads> How to audit your first lead reply> The Knot's top 10 ways to market to Gen Z> How to get the parent's involved> The magic formula> The Knot's lead summary sheet Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here's the list… Facts not feelings, start tracking your basic data.Download the lead summary sheet and follow the email formula.Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.Book an appointment to chat with Tom:https://calendly.com/tchelednikPhone: 772 475 3482tchelednik@theknotww.comTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

In this episode, we're joined by Mo Fathelbab, a trailblazer in leadership development and community building. As the founder and president of the International Facilitators Organization and former executive director of Entrepreneurs' Organization (EO), Mo's expertise in building communities and fostering relationships extends across various sectors, including Fortune 100 companies, government agencies, academia, and nonprofits. His impressive roster includes Google, Harvard Business School Alumni Forums, Young Presidents' Organization, The Knot Worldwide, and many more. Mo shares insights from his extensive experience working with CEOs and entrepreneurs around the world, drawing from his best-selling books "Forum: The Secret Advantage of Successful Leaders" and "The Friendship Advantage – 7 Keys to Building Relationships that Transform Culture and Drive Productivity." From the importance of peer groups to the role of relationships in driving organizational success, Mo offers practical wisdom and actionable strategies for creating spaces where people feel good and fostering connections that enhance well-being. Join us as we delve into his insights on building relationships, cultivating communities, and the transformative power of connection. In this episode, you will hear: The transformative power of emotions and creating safe spaces for vulnerability Mo's journey from a reserved teenager to a global leader in community building The importance of nonjudgmental, confidential peer groups for fostering connection Strategies for creating meaningful community spaces and the impact of physical environments Expanding peer group networks and the ambitious goal of reaching a billion people by 2053 Building trust and connection through personal storytelling and authentic conversations The seven keys to building strong relationships, including the role of vulnerability and "mischievous fun." Resources from this Episode To learn more about Mo: https://www.linkedin.com/in/mofathelbab/  International Facilitators Organization: https://internationalfacilitatorsorganization.com/  Mo's Books: Forum: The Secret Advantage of Successful Leaders and The Friendship Advantage - Available on Amazon as hard copy, Kindle, and Audible https://www.amazon.com/stores/author/B07JP58GJM Mo's podcast: The Heart of Business, available at https://podcasts.apple.com/us/podcast/the-heart-of-business/id1704390146  Find out more about Frequency: https://frequencyspaces.com/  Subscribe to the Frequency Newsletter: https://frequencyspaces.com/subscribe  Podcast Disclosure: https://frequencyspaces.com/podcast-disclosure  Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

In the fast-paced world of marketing, precision can often be a double-edged sword. In our this episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide (https://www.theknotww.com/), shares why sometimes ‘hand-grenade math'—a rough yet pragmatic approach—is more effective than chasing false precision.I discussed forecasting, along with resilience, entertainment, and many other elements of a marketing career with her.Intrigued by Kempski's insights? Listen to the full episode now and subscribe to our newsletter for more marketing wisdom (https://www.marketingsherpa.com/newsletters). Think you have a story to share? Apply to be a guest on How I Made It In Marketing (https://www.marketingsherpa.com/page/podcast-guest-application).The Knot was a public company traded on NASDAQ until 2018, when parent company XO Group merged with WeddingWire and to form a privately held company in a $933 million buyout deal. Today, The Knot Worldwide connects nearly 4 million couples with approximately 900,000 wedding professionals per year. It earned $450 million of revenue in 2023.Kempski leads a team of 150 marketers.Stories (with lessons) about what she made in marketingHere are some lessons from Kempski that emerged in our discussion:Find a business problem and recommend a solution. Entertainment is powerful for brand buildingResilience is the key to success…and mental health ‘Hand-grenade math' is good enough, don't chase false precision (and everyone thinks they are a brand marketer)Stay data informed, but lead with vision and strategyBe purpose ledNever be complacent or stagnant – always keep learningDiscussed in this episodeThere are 4 days left until the official launch of the full-featured MeclabsAI (parent organization of MarketingSherpa). Use it for free (until June 17th) at MeclabsAI.com Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (podcast episode #78) (https://www.marketingsherpa.com/article/interview/entrepreneurial)Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (podcast episode #71) (https://www.marketingsherpa.com/article/interview/entrepreneurship)For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

 Meet Shauna Smith, a seasoned marketing executive renowned for her dynamic leadership and strategic acumen. With a diverse background in various marketing disciplines such as demand generation, field marketing, event marketing, and notably, B2B marketing, Shauna excels in enhancing marketing programs from the top of the funnel to scalable activities that bolster growth and pipeline. Her impressive career includes pivotal roles at industry giants like T-Mobile and Amazon, where she crafted high-performing teams from scratch. More recently, Shauna has turned her expertise to transforming and leading the marketing efforts at mid-sized tech companies, including Elastic and The Knot Worldwide, focusing on innovative demand generation and effective B2B strategies. Shauna's leadership style is characterized by her forward-thinking approach, always starting with the customer to unlock impactful opportunities. She is committed to fostering a positive workplace, promoting sustainability in team output, and encouraging a data-driven culture. Her professional drive is matched by her passion for driving efficiencies, nurturing innovation, and utilizing data to tackle business challenges. Off the clock, Shauna proudly hails from Cincinnati, where she graduated from the University of Cincinnati. A true brunch aficionado, Shauna loves connecting with friends and colleagues over a good brunch—a testament to her belief in the power of great conversations and delicious food. Join Shauna as she shares insights and experiences from her journey in marketing. Let's Rediscover Shauna's Story! Connect with RESLV to rediscover your own story and stay up to date with us by following any of the links below: LinkedInInstagramFacebookWatch the episode on YouTube, yes you can experience this fun in video mode!

Behind The Veil: The Knot Real Weddings Study and BudgetingThe Knot and Wedding Wire are the main sources that couples use for finding and booking vendors.  it is also where many of them go to get their information.  Find out where they get their numbers and more!Our guest: Tom Chelednik, North America Director of Vendor Engagement, The Knot WorldwideTom Chelednik, North America Director of Vendor Engagement, The Knot WorldwideTom Chelednik has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement. He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professionals book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals. Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings. In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results.  Tom rejoined The Knot Worldwide in the summer of 2022 and is now The Director of Vendor Engagement. When he's not traveling around the country, Tom spends time with his family, which now includes three grandchildren.Support the showBehind The Veil Crew:Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

Tim Chi is the Chief Executive Officer of The Knot Worldwide. After getting married in 2005, Tim set out to make wedding planning less stressful and frustrating. Together with his co-founders Jeff, Lee and Sonny, they threw four desks into his empty living room in Chevy Chase, Maryland and created WeddingWire, which became a leading global vendor marketplace serving the wedding industry, helping millions of engaged couples plan, execute and celebrate the most important day of their lives. WeddingWire grew to 1,000 employees worldwide and owned leading wedding brands in North America, Europe, South America and India. In 2019, Tim became CEO of The Knot Worldwide following the merger of XO Group Inc. (parent company of The Knot) and WeddingWire Inc. Previously, Tim co-founded Blackboard Inc. in 1998. While at Blackboard, Tim pioneered many of Blackboard's flagship products and strategic initiatives, bringing technology into the classrooms of colleges, universities and school districts across the world. During his tenure, the company raised over $100 million in capital and was taken public on the Nasdaq in 2004. Tim holds a B.S. in operations research and industrial engineering from Cornell University and an M.S. in engineering management from Tufts University. He resides in Maryland with his family and is based out of The Knot Worldwide's Chevy Chase headquarters.   Tim had a number of amazing insights during our conversation. Some of them include: “I actually do try to separate the idea of video game time from screen time” (7:20). “Video gaming time [for my kids] is generally done with me” (7:30). “We're trying to create an intentional balance around exposing [our kids] to different things” (10:35). “A lot of dedicated athletes do really well in any occupation I think because of that discipline and because of the team winning mentality” (12:10). “I just know I'm not good at a lot of things” (13:25). “In order to really excel, you need to have complementary skillsets at the table” (13:35). “My chance of success is much improved if I'm working with partners” (14:05). “Everything starts with relationships because that's where trust gets built” (14:35). “I tend not to take up as much headspace thinking about things that I'm not an expert in or I can't connect with” (21:20). “Disruption is natural” (22:15). “Everybody has really good ideas, the difference is entrepreneurs do something about it; they're willing to take a risk” (22:25). “I like to think of myself as a realist with slightly rose-colored glasses on everything” (35:20). “Video gaming is one of my escapes” (36:05) “Everybody is entitled to make mistakes. It really is what did you learn from it?” (37:30). “We know people are going to move on [from our company] and that life circumstances change. But what would be great is if people that left here said ‘I learned something, I took something away that helped me move to that next thing…' That to me is success” (42:30). “The how and when you implement it, those tend to have to get pessimized a lot” (47:30). “I'm sort of just generally bullish on the idea that access to information and knowledge is a good thing for the world” (52:30). “Start with a problem statement. What are we trying to solve here?” (56:00). “Culture sits there as a broad-based thing, norms are how it shows up daily” (59:10). “I do try to be very self-reflective about things and just in my own mental model always learning” (1:01:05). “My personal development has really come from other people who I trust who I've built relationships with pushing me forward” (1:02:30).   Additionally, you can connect with Tim himself on LinkedIn here, and also follow The Knot Worldwide on LinkedIn here. Thank you so much to Tim for coming on the podcast! I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers. Thanks for listening.

In this episode of Fail Faster, we sit down with Daniela Shuffler, VP, Head of Product Design at The Knot Worldwide. Daniela shares her interesting and winding path of navigating the industry as a self-taught designer to leveraging human connection and emotion to drive great user experiences, at a leading global wedding experience provider. She talks about how this flagship brand has stayed relevant for decades. What has driven opportunities for establishing radical relatability with their customers and vendors as they look to the future of their brand and their business.

Bloomberg News International Economics & Policy Correspondent Michael McKee and Torsten Slok, Chief Economist at Apollo Global Management, discuss inflation and the US economy. Timothy Tully, CEO at Zelcore Technologies, talks about the buzz around Bitcoin ETFs. Carolyn Everson, Board Member of The Knot Worldwide, shares her thoughts about the wedding industry and women on corporate boards. And we Drive to the Close with Ryan Kelley, CIO at Hennessy Funds.Hosts: Carol Massar and Matt Miller. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.

Bloomberg News International Economics & Policy Correspondent Michael McKee and Torsten Slok, Chief Economist at Apollo Global Management, discuss inflation and the US economy. Timothy Tully, CEO at Zelcore Technologies, talks about the buzz around Bitcoin ETFs. Carolyn Everson, Board Member of The Knot Worldwide, shares her thoughts about the wedding industry and women on corporate boards. And we Drive to the Close with Ryan Kelley, CIO at Hennessy Funds.Hosts: Carol Massar and Matt Miller. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.

Las bodas en España se parecen cada vez más a un festival. Se han convertido en un desembolso de dinero tan grande que muchos acaban viéndolas como una inversión y se ha normalizado que los asistentes paguen unos 150 euros solo de regalo, sin contar desplazamiento, hospedaje, maquillaje y vestimenta. Y así, se ha acabado hablando de la fiesta con cierto lenguaje bancario, como de coste-beneficio, de rentabilidad, que no se repite en otros países de Europa. Créditos: Un reportaje de Enrique Alpañés* Guion: Enrique Alpañés y Elsa Cabria Montaje: Elsa Cabria Presenta: Silvia Cruz Lapeña  Edición:  Ana Ribera   Dirección: Silvia Cruz Lapeña  Grabación en estudio: Camilo Iriarte  Diseño de sonido: Nicolás Tsabertidis Sintonía Jorge Magaz  *Con la ayuda y los datos de Luis Ayuso Sánchez, profesor de Sociología de la Universidad de Granada, y José Melo, vicepresidente de ventas en The Knot Worldwide (empresa propietaria de las plataformas Bodas.net y Matrimonios.com).    Para leer más: La imparable burbuja nupcial o cómo se ha convertido España en uno de los países más caros para casarse: https://elpais.com/icon/2023-03-14/mas-que-bodas-festivales-como-se-ha-convertido-espana-en-uno-de-los-paises-mas-caros-del-mundo-para-casarse.html

From the wedding bust of 2020 to the wedding boom of 2022, the business of getting hitched has nothing but a wild ride. Now, as 2023 promises a return to normalcy, Jenny Lewis, chief marketing officer at The Knot Worldwide faces a new challenge:reaching a younger generation of couples and adapting to a risky economic climate. Joining from Uber, where she served as the head of marketing for the U.S. and Canada, Lewis has used her expertise in scaling two-sided marketplaces to lead marketing, insights and editorial initiatives for The Knot and its 19 global brands across 16 countries. Under her leadership, in a little more than a year, The Knot has experienced an editorial revamp, a marketing reorganization and a renewed focus to integrate vendor and consumer marketing. Soon, The Knot will launch its first integrated marketing campaign in summer 2023. As the wedding industry changes, Lewis has her eye fixed on the new generations of wedding couples and the meaningful ways they want to celebrate. In this episode, she discusses the outlook for the 2023 wedding season and beyond, the new opportunities to reach younger consumers and the unique ways her experience at Uber has applied to a new category. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. 

Brought to you by Wealthfront—Make smarter stock investments | Lenny's Job Board—Hire the best product people. Find the best product gigs | Ahrefs—Improve your website's SEO for free—Nikita Miller is a product leader, angel investor, and advisor. She has built and led product teams at companies ranging from early-stage startups to multinationals, and she is currently SVP of Product Management at The Knot Worldwide. Nikita is passionate about scaling product teams to support high-growth businesses and was a product leader at Trello and Atlassian for five years. In today's podcast, we cover:• Lessons from building and growing Trello• Nikita's roles and responsibilities framework• How the PM landscape is changing• Lessons about managing remote teams• Tactics for driving urgency within teams• Why working cross-culturally was such a formative experience—Find the transcript and references at: ⁠https://www.lennyspodcast.com/driving-alignment-and-urgency-within-teams-work-life-balance-and-the-changing-pm-landscape-nikita-miller-the-knot-trello/#transcript—Where to find Nikita Miller:• Twitter: https://twitter.com/nikitadyer• LinkedIn: https://www.linkedin.com/in/nikitadyer/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Nikita's background(03:56) How Nikita helped Trello develop enterprise features (09:41) Trello vs. Jira(10:28) Similarities and differences between building for users at The Knot vs. Trello(15:02) Pro tips for Trello users(15:41) Nikita's roles and responsibilities framework(21:10) Why scrum masters are disappearing and what shifts are happening on teams(21:56) Why every team should have a data scientist embedded in it(23:27) The proper cadence for the rules and responsibilities framework, and problems around execution(25:27) Outcomes and output(28:34) The importance of urgency, and how to cultivate a sense of urgency(29:52) How to determine if your team is moving quickly enough(31:03) Prioritization between big bets and optimizations(31:29) Questions Nikita asks to understand her team's speed (33:30) Changes in the field of product management(36:42) Advice for people who want to get into product(38:40) Why being a PM is hard, and thoughts on work-life balance(43:03) How to manage remote teams and how to do successful, short, in-person meetups(47:59) The importance of having overlapping work hours and onboarding in person(49:09) The advantages of working in different cultures (52:58) The question Nikita finds most useful(55:07) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Disclosure: I am a Wealthfront client and I have received non-cash compensation for the testimonial in this episode. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

2022 Wrap Up! In the last year we interviewed 15 of the brightest minds in the industry on the Business of Social, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Microsoft, UGA, MIT, Mentl.sesh, Creator Now, Overtime, One Day Entertainment, Oakley, The Knot Worldwide, Cotopaxi, Kane Footwear, The Athletic, Clinch Golf, Wolf & Shepherd, Airtime, TelevisaUnivision, and Dapper Labs

Tim Chi, CEO of The Knot Worldwide, wanted to fix the wedding industry for all. Make it easier to plan that special day. He saw first hand while planning his wedding in 2005, how difficult it was to find online resources that would help him execute his wedding plans more efficiently. He co-founded WeddingWire in 2007 and ran that company from an internet start-up to a multimillion-dollar leader in the wedding planning industry. He then led the merger of WeddingWire with The Knot which together created The Knot Worldwide and the largest provider of wedding marketplaces, websites, planning tools and registry services in 16 countries across North America, Europe, Latin America and Asia. Tim shares all about the wild ride he has experienced plus how wedding planning has changed over the years including post covid. I think you will really enjoy hearing about Tim's entrepreneurial journey, his leadership lessons and his journey of not only building multiple brands, but also an entire industry. You won't want to miss this episode! On #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ Check out our website to view this episode's show notes:  https://karagoldin.com/podcast/352 To learn more about Tim Chi and The Knot Worldwide: https://twitter.com/theknotww https://www.theknotww.com/ https://www.theknot.com/registry?vers=2 https://www.linkedin.com/company/the-knot-worldwide/ https://www.instagram.com/theknotworldwide/ https://www.linkedin.com/in/timothychi/

In this episode we chat with Ben Spero, Managing Director at Spectrum Equity, a leading growth equity firm that specializes in partnering with internet-based software and information services companies. Spectrum was started in 1994, and recently closed its tenth fund with $2 billion. The firm has an exceptional track record partnering with founders of high growth, bootstrapped companies as their first institutional investment partner. Ben joined Spectrum in 2001 and is co-head of the firm, leading their San Francisco office. Some of the investments he's led for Spectrum include Grubhub, SurveyMonkey, Lucid Software, iPay Technologies, The Knot Worldwide, AllTrails, and Headspace. We chat with Ben about how the firm and growth equity have evolved during his long tenure at Spectrum and some of the investment areas he's most excited about. I am your host RJ Lumba. We hope you enjoy the show.

Jenny Lewis is the Global Chief Marketing Officer for the Knot Worldwide, a company that consists of 19 brands including the Bump, WeddingWire, and the Bash. Starting in 1996 as an early internet brand, the Knot currently operates across 16 countries, with nearly 2,000 employees. An astounding 8 out of 10 engaged couples use The Knot for wedding planning helping them with an all-in-one wedding planning experience. Jenny is the former head of marketing for Uber and UberEats. She left Uber in late 2021 to join The Knot Worldwide. Jenny was on the podcast for the first time back in April of 2020. In this episode Jenny talks about the lessons she learned in the on-boarding process at the Knot. She discusses what she did with time off in between jobs and how important that time can be for self discovery. Jenny also changes which brand affected her the most as a kid.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's Scaling Stories podcast, we were delighted to chat with Ariana Moon, the Head of Talent Planning & Acquisition at Greenhouse, the leader in Applicant Tracking Systems considered by many to be the gold standard in hiring software.Born and raised in New York, Ariana is now based in Las Vegas and has seen Greenhouse grow from a workforce of around 60 people to more than 800 globally.Greenhouse, according to Ariana, was founded on the simple idea that “hiring is one of the most important and strategic things that a company does.” Greenhouse's philosophy is “rooted in structured hiring,” and Ariana described Greenhouse's product as “the hiring operating system for what we call our people-first companies - companies that think about business strategy through a people lens.”About Ariana:Ariana is the Sr. Director of People Planning & Acquisition at Greenhouse and partners with Greenhouse's executive team to scale predictive hiring and people planning practices. She's proud to lead a team that has helped Greenhouse 10x in headcount across multiple new geographies and is passionate about the impact of equitable and inclusive hiring. Prior to Greenhouse, Ariana has worked on people-focused teams in various industries, including non-profit, public relations and FinTech. Outside of work, she loves exploring intentional movement through yoga, salsa dancing and rock climbing, and ping pongs between two cities she calls home: New York and Las Vegas.Check her out on LinkedInAbout Greenhouse:Greenhouse is the hiring software company. We help businesses become great at hiring through our powerful hiring approach, complete suite of software and services, Hiring MaturityTM methodology and large partner ecosystem – so businesses can hire for what's next.Based in New York City with offices in San Francisco, Denver and Dublin, Greenhouse has over 700 employees around the world supporting more than 6,500 customers. Some of the smartest and most successful companies like HubSpot, Buzzfeed, J.D. Power, Booking.com, Scout24 and The Knot Worldwide use the Greenhouse hiring software platform to improve all aspects of hiring, helping them to attract top talent.                 Greenhouse LinkedIn    Greenhouse Instagram     Greenhouse Twitter

Amanda Goetz is a single mom of 3 kids and the founder & CEO of House of Wise, a luxury CBD company and wellness brand that empowers women to give more purposeful intention to their routines so they can take better control of their lives.  Her CBD products empower women to take control of their sleep, sex, strength and stress while also giving women the opportunity to create wealth by selling the products in a non-MLM sort of way. But Amanda's journey has not always been easy. From infertility, miscarriage, a failed startup, divorce to leaving her role as the VP of Marketing of the Knot Worldwide in the middle of the pandemic while homeschooling 3 kids, Amanda is an inspiration to moms out there that you can do anything. In this episode, Amanda and I chatted about Co-parenting and dealing with divorce with little kids Roles of primary and secondary parent in a co-parenting relationship Ways to implement co-parenting strategies when you are married Structuring work and family time, time blocking and being present with your children Her journey launching House of Wise, a luxury CBD and wellness brand, while still working as a CMO and solo parenting in a different state than her co-parent Tactical step-by-step and tips on how to launch a product company - how to find a chemist, formulator, manufacturer, and co-packer How to think about is there a market for your product - how to do market research What makes a good CBD product? How can moms use CBD in their lives? How CBD can help with your sex life Follow Amanda at Website: houseofwise.co  Instagram: @goetzam // @house__of__wise Twitter: @AmandaMGoetz Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week. Subscribe and tune in weekly because I know you've yelled "Mommy's on a Call" at least once in the last week!!! For show notes, visit www.MommysonaCall.com Stephanie's Website IG: @MommysonaCall // @StephanieUchima

In this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influencer marketing platform that helps brands with influencer discovery, outreach, management, measurement (analytics), and more! Halie brings to the table a wealth of knowledge and years of experience in social media, paid media, and influencer marketing, and has worked for some of the coolest brands including WeddingWire (a The Knot Worldwide brand), Under Armour, and Beekman 1802! Halie offers helpful and actionable takeaways around influencer marketing, social media, and paid ad management, including: How to navigate career advances + shifts that align with your passions What to do in order to understand your brand's persona and identity The steps to take to cultivate a community that loves and trusts your brand, and how to earn your consumer's loyalty How to build a social media and influencer strategy from a blank canvas, including how to identify influencers that are a good fit for your brand Common mistakes to avoid when managing influencer partnerships Her take on the future of influencer marketing and the unique perspective around consumers as influencers Why it's important to set aside some of your influencer budget to "throw fuel on the fire" How to set up effective and measurable paid ad campaigns + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you! Follow Halie on Instagram: https://www.instagram.com/hailsoprano/ Connect with Halie on LinkedIn: https://www.linkedin.com/in/halie-soprano-69b57397/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz

In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss the Account Based Marketing (ABM). She shares her advice on how to get started with account-based marketing practically, and how to scale your account-based marketing program.All rights reserved. © Product Marketing Hive.

January is here, and so is engagement season! There are 2.6 million weddings happening in 2022, so wedding professionals, strap-in! This is YOUR year! As we all know, weddings encompass so many moving parts, so we're here to help you structure your year ahead so you can stay on top of your 2022. I couldn't think of a more perfect guests to dive right into this topic, so we're rocking it this week with the ever-amazing Meghan Brown. As the director of B2B Content & Brand, at The Knot Worldwide, she heads up pro-education for Wedding Professionals from every corner of the industry, and has so much expertise to share. She has extensive marketing and event management experience and understands the challenges and opportunities creative entrepreneurs face. So grab your coffee, grab your tea, (take some notes!), let's talk it out!

When I first thought about bringing my friend Kathryn Hamm onto the podcast, it was because of her pivot from LGBTQ issues to DEI – Diversity, Equality and Inclusion topics. Well, before we could get to that, she pivoted again! Listen to this episode and hear how she pivoted into the wedding industry from education, to pivoting to DEI and now to being Co-owner of The Cook Political Report with Amy Walter (Kathryn's wife). Is your head spinning from the pivots yet? Kathryn is always a pleasure to talk with, and you're going to pick up some ideas for your business on this episode.About Kathryn HammKathryn Hamm is the Chief Operating Officer for The Cook Political Report with Amy Walter, overseeing business operations, strategic partnerships, and sales development. She is the former Publisher of GayWeddings, and Diversity & Inclusion Specialist and Wedding Pro for WeddingWire and The Knot Worldwide. Her early professional experience includes nine years as a school counselor, coach and administrator; time as an account executive, specializing in corporate ticket sales for the WUSA's Washington Freedom; and as a member of the ad sales and marketing team at Discovery Communications, Inc. She is the co-author of The New Art of Capturing Love (Amphoto Books, 2014).Hailing from the Lone Star State, Kathryn has an M.S.W. from the Catholic University of America, and an A.B. in Psychology, with a certificate degree in Women's Studies from Princeton University.Their website is www.cookpolitical.comYou can see Kathryn's wife Amy in action, just go to the PBS NewsHour, where you can watch her every Monday on Politics Monday.https://www.pbs.org/newshour/tag/politics-mondayKathryn is also an educator for Wedding Pro:https://www.weddingpro.com/blog/meet-the-2021-weddingpro-educators/If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

I am so passionate about the Knot Worldwide brands, their core values and beliefs, and how they continue to evolve our industry forward, so I couldn't be more excited in this episode of the Love Lead Excel podcast to talk about an initiative I fully believe in; FellowShip for Change with Meghan Brown, Director, Content Strategy & B2B Education and Emilie Smith Marketing Manager with The Knot Worldwide. https://go.weddingpro.com/fellowship-for-change In this episode, we discuss: What is Fellowship for Change? What is the Origination and Purpose #MeetTheChange? How Can I Help or Get Involved? Follow Kristin Wilson: IG: @meetkristin Twitter: @meetkristin Check out Our DJ Rocks online at http://ourdjrocks.com Follow Our DJ Rocks: IG: @ourdjrocks Follow The Knot: @weddingpro Here are some additional details to know: Applications Open: 10/13/21 - 11/29/21 Mentors and Fellows Selected By: 1/31/22 Program Starts: 2/1/22 Landing Page for More Details Fellow Application Mentor Application

As Season 1 ends, let's take a trip down memory lane and go over some of my favorite moments from Season 1. Inspiring moments from interviews with The Knot/WeddingPro, World-Renowned Bassist Jeff Berlin, Dubsado CRM, Kool & The Gang's Michael Ray, and more!Season 2 starts Tuesday, November 2nd! Check out a sneak peek of Industry Professionals & CEOS of Bookmorebrides.com, Back On Stage App, and CDBaby!MentionsMichael Ray & Cosmic KreweBook More BridesBack On Stage AppJoseph WootenIndie Week (November 9th - 13th)The KnotMeghan Brown's InstagramDubsadoJeff BerlinIndie Week Canada 2021 Full 5 Day online conference! Limited supply of Earlybird tickets now available!Sign up and get a $15 Amazon Gift Card! You can organize your band and your gigs! Use the key 612211210 to get a $15 amazon gift card!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Andy hopes that you will join him in this episode as he chats with Tim Chi, the CEO of The Knot Worldwide which provides leading wedding marketplaces personalized wedding websites, planning tools, and registry services with its brands in multiple countries across North America, Europe, Latin America, and Asia. The Knot Worldwide also includes lifestyle brands and this is actually Tim's second time joining Andy on the podcast, previously having been on episode 147 which Andy highly recommends that you go back and give a listen. Andy and Tim talk about the COVID-19 pandemic and how it impacted Tim both personally and professionally (as well as the wedding planning industry in general). Tim shares that he deeply misses in-person human connection and what negative consequences have come out of that being removed from the equation, such as many professional relationships becoming more transactional rather than personable. From that, he explains the importance of relationships maintaining cordiality and how he goes about doing that. The pandemic and shutdown has been a very challenging period of adjustment not only for couples who had been planning large weddings for 2020 and into 2021 but also for wedding planning professionals like Tim and his team. Morale was down for a lot of people (humanity in general, in fact), and Tim describes how, as a leader, he worked to boost morale and keep it up, emphasizing the importance of staying in regular communication and holding on to the reminder that the struggle was temporary – that weddings would eventually pick back up again. He also stresses the importance of practicing empathy and giving others grace, patience, and understanding. Andy had such a blast talking to Tim again and strongly encourages you to, once again, go back and listen to the first episode in which Tim was featured as it was a wonderful and insightful conversation about Tim's background. Be sure to check out Tim and The Knot Worldwide online, and also be sure, if you aren't already subscribed, to subscribe to the podcast so that you never miss an episode! Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:34] – Returning guest Tim Chi, C.E.O. of The Knot Worldwide is revealed to be this episode's guest. [1:50] – Tim reflects back on how the COVID-19 pandemic has affected him personally. [2:46] – Tim shares what the plans are for reopening his doors in the near future. [3:59] – Tim provides general reflections on how the pandemic has impacted his industry. [5:30] – We learn how Tim has run a global company during a pandemic. [7:56] – Andy and Tim discuss company culture and how Tim kept morale up during the shutdown. [10:30] – Tim and Andy talk about how Tim maintained effective leadership during the shutdown and how important holding onto cordiality is. [13:25] – Tim discusses what he is seeing as far as weddings in the near future are concerned. [15:50] – We learn what The Knot Worldwide has planned for the future. [17:06] – Andy shares where online we can find Tim and The Knot Worldwide.   RESOURCES The Wedding Biz Podcast - Episode 147: TIM CHI, CEO, The Knot Worldwide: Combining Technology and Trends to Innovate the Wedding Industry   Find Tim: The Knot Worldwide - WebsiteThe Knot RegistryThe Knot Worldwide - LinkedIn ProfileThe Knot Worldwide - Instagram Page The Knot Worldwide - Twitter Page   On Clubhouse, follow Andy @andykushner and join his club “The Wedding Biz” to get additional content and to get direct access to Andy.   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here.   Title Sponsor: This episode is sponsored by Kushner Entertainment.

In this interview with Kara Scovitch, Senior Director, Global Talent Management at The Knot Worldwide, we're talking about return to work, levels and career progression, and performance philosophy. Bio: https://www.linkedin.com/in/kara-scovitch-phr-shrbp-62982085/ SUBSCRIBE: https://www.youtube.com/channel/UCyw3bYUzk3kI6jqAvhhrPhQ?sub_confirmation=1

“We go about speaking to people about the end result, versus trying to educate them on the hemp plant.” Amanda founded House of Wise after realizing the potential of CBD oil in her life. Despite what you might assume, she wasn't always totally on board with CBD. Until recently, she had never used any cannabis products. Amanda was born in a conservative Midwestern home and is a former group-fitness instructor, marathoner, and overall health nut. Over the past two years, she has navigated a divorce while being a mom of three children and working as a VP of marketing at a major wedding industry brand (The Knot Worldwide). Amanda turned to CBD out of desperation, and it has truly changed her life. Much of the world still has a stigma around cannabis products (aka CBD and THC). Amanda wants to change this while empowering women to control their sleep, sex, stress, and wealth with House of Wise. In this episode, we talk about why Amanda is moving to Miami, her biggest failure as a founder, how she markets through the stigmas that are associated with cannabis products, the regulatory constraints behind marketing cannabis and sex products, why she didn't go with the Multi-Level Marketing (MLM) strategy to sell her product, why founders should be using Twitter to promote their businesses, her work at Teal HQ, what a fractional CMO is, and more. Connect with Amanda on Instagram, Twitter or on LinkedIn. If you're interested in the 8-week lesson series for marketing careers, hosted by Teal HQ, click here to learn more about the program. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

With a booking agent and a wedding band leader for parents, this is Meghan's journey from a Music Business major to the director of content & B2b education at The Knot Worldwide. We talk about what it means to be the face of a brand and planning out content, to marketing strategies you can utilize right now to make the most of 2021.Originally a Jazz major at Berklee College of Music in Boston, Meghan is a lifelong musician who made it her business to help other wedding pros reach success. You may have seen Meghan hosting webinars on Weddingpro, or chatting with different guests on Weddingpro's Instagram. Music, in general, stems from collaboration, and in turn how musicians can have an advantage in business because we are naturally so collaborative. Meghan is a proven example that resilience and hard work will get you as far as you can dream of. From being an assistant for an events team to an interior designer to an economics research firm, she learned to be the face of the brand of Two Bright Lights, which is a photo submission and publication platform. All of these different roles took thick skin, resilience, and dedication. All of which shape the mold of today's Meghan Brown; a wedding educator, speaker, and content marketing extraordinaire.Meghan's InstagramMentions:WeddingProThe KnotWeddingwireAlan BergWit, Wisdom and the Business of WeddingsFunktastic Chats website

Tim Chi is the CEO of The Knot Worldwide, a digital platform for all-things wedding related. Listen to him unveil his insights on how The Knot helped customers pivot their wedding plans, as well as what it meant for the business. This episode is hosted by Clayton Ruebensaal, Executive Vice President of Global B2B Marketing at American Express.