Podcasts about allmodern

This week, Kate's sisters-in-law are back on the pod for a lighthearted convo about a variety of topics in the second half of the episode, like following up on some One Hit Mumbler news, discussing golf course misogyny, what we'd choose as our grift of choice if we lean into the swindler's economy, the dark side of chocolate, trend fatigue, 90s chain letters, etc. Kate opens by touching on a topic that they discuss later in the ep, in terms of struggling to navigate parenting and self-care in the Information Age when you can find a strong opinion arguing for or against anything ever at a given time, making it hard to know what to prioritize, what's a legitimate problem, and what's just the algorithm fear-mongering. She also reviews some things she's tried in a quest for self-care in the New Year, from a standing desk to neck ‘tox to investigating the influencer-beloved PreNuvo scan. She also briefly rants about feeling slightly trolled by “75 Hard” New Year's resolutions and questions why we're supposed to admire people overcoming elective adversity, which likely won't go over well. Enjoy!Order Kate's NYT Bestselling book (available in paperback Tues 1.28), One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!Stress less, sleep more, and live better with Calm. For listeners of our show, Calm is offering an exclusive offer of 40% off a Calm Premium Subscription at calm.com/BETHEREINFIVE.You're going to love Hungryroot as much as I do. Take advantage of this exclusive offer: For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/bethereinfive and use code bethereinfive. Show off new sides of yourself this year. Go to paireyewear.com and use code BTIF for 15% off your first pair. And support the show by mentioning that Be There in Five sent you in your post-checkout survey!Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go toRocketMoney.com/BETHEREINFIVE today.Shop SKIMS best intimates including the Fits Everybody Collection and more at SKIMS.com and SKIMS stores. After you place your order, be sure to let them know we sent you! Select "podcast" in the survey and be sure to select our show in the dropdown menu that follows.

This week, Kate reviews the PR “smear campaign” half of the complex legal battle between Blake Lively and Justin Baldoni, delving into the concept of astroturfing, its relevance to Amber Heard and Meghan Markle, and details the “he said/she said” of the PR warfare detailed in the lawsuits. Then, Kate interviews attorney/former litigator Alex Mack for some legal insights/clarifications about the case to ensure she's not entirely off base when reading through so much legal paperwork. Tune in to thoroughly examine text exchanges, press strategies, and discussions about the potential implications of sophisticated systems that manipulate online sentiment. Enjoy!Alex interview starts at 1:07Submit LA Beth Community GoFundMes, Wishlists Fundraising Links, etc LA Beths - spreadsheet of responsesMutual Aid LA list of orgs in needSpreadsheet of displaced Black families in AltadenaBrands Providing Products to Families Impacted by LA FiresIn-person volunteer oppsOrder Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!Take control of your hormonal health with Allara Health and get 25% off your first month of personalized, expert care by visiting allarahealth.com/BETHEREINFIVE today. Allara is redefining women's health with expert care for your unique journey. Get started with Allara Health's compassion-first expert care today with 25% off your first month when you go to allarahealth.com/BETHEREINFIVE. We have a special deal for our audience: Get your first visit for only five dollars at Apostrophe.com/BETHEREINFIVE when you use our code: BETHEREINFIVE. That's a savings of fifteen dollars! This code is only available to our listeners. To get started, just go to Apostrophe.com/BETHEREINFIVE and click Get Started, then use our code BETHEREINFIVE at sign up and you'll get your first visit for only five dollars! Thank you Apostrophe for sponsoring this episode.Reset your routine with convenient, mouthwatering meals crafted with local ingredients by award-winning chefs. Go to cookunity.com/BETHEREINFIVE or enter code BETHEREINFIVE before checkout for 50% off your first week. That's 50% off your first week by using code BETHEREINFIVE or going to COOKUNITY.COM/BETHEREINFIVE.Embrace your ritual with extraordinary hydration from Liquid I.V. Get 20% off your first order of Liquid I.V. when you go to LIQUID-IV.COM and use code BETHEREINFIVE at checkout. That's 20% off your first order when you shop better hydration today using promo code BETHEREINFIVE at LIQUID-IV.COM.Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to RocketMoney.com/BETHEREINFIVE today.

This week, we kick off 2025 with a classic BTI5 deep dive, investigating the Blake Lively and Justin Baldoni controversy surrounding the film It Ends with Us. Kate unravels layers of legal filings, allegations of workplace harassment, and claims of PR warfare, and examines the charges from both sides. She also delves into the intricacies of their respective lawsuits, the timeline, and the broader issues at stake with media manipulation and astroturfing. Come back for part 2 when she dives more into the PR side. Enjoy!Order Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!Visit cozyearth.com and use my exclusive 40% off code BETHEREINFIVE. If you get a post purchase survey, say that you heard about Cozy Earth from this podcast! A better year starts with better sleep—wrap yourself in Cozy Earth.Stress less, sleep more, and live better with Calm. For listeners of our show, Calm is offering an exclusive offer of 40% off a Calm Premium Subscription at calm.com/BETHEREINFIVE. Go to calm.com/BETHEREINFIVE for 40% off unlimited access to Calm's entire library.Go to helixsleep.com/bethereinfive for 25% Off Sitewide + 2 Free Dream Pillows with Mattress Purchase + Free Bedding Bundle (2 Dream Pillows, Sheet Set, and Mattress Protector) with any Luxe or Elite Mattress Order.You're going to love Hungryroot as much as I do. Take advantage of this exclusive offer: For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/bethereinfive and use code bethereinfive.Give your skin a New Year glow-up with clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com.Start HyaCera to support your glow without compromising on clean science. HyaCera from Ritual is a clinically-proven skin supplement you can actually trust. Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE.

This week, Kate recaps some of 2024's least notable micro-trends, goes through her embarrassing purchases from the Tiktok shop, admits some of her shameful habits in the spirit of the “we listen and we don't judge” trend, contemplates the vibe of Taylor Swift being thrown a Taylor Swift-themed party, discusses her concern for when lyrics about someone being blue border on a HIPAA violation, then reviews Pinterest Predicts for 2025's forecasted trends, but not before taking United Airlines and Nabisco to task in the name of spreadable cheese. Happiest Holidays to you and yours, we'll be back and Beth-er than ever in 2025!SUPPORT OUR SPONSORSOrder Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!Save on the perfect gift by visiting AuraFrames.com to get $35-off Aura's best-selling Carver Mat frames by using promo code BETHEREINFIVE at checkout. This deal is exclusive to listeners, so get yours now in time for the holidays! Terms and conditions apply.20% off + 2 FREE pillows for all mattress orders at HelixSleep.com/bethereinfive.MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to MASTERCLASS.com/BETHEREINFIVE for the current offer.Get matching pairs for the family, stuff a stocking, or gift a Pair to yourself. Save 15% with code BTIF at paireyewear.com. And support the show by mentioning Be There in Five in your post-checkout survey!

In this episode, Kate provides personal reflections about the past 21 months of Taylor Swift's Eras Tour fanfare, online and IRL, then reads listener-submitted stories about major moments and memories associated with the tour. Sweet, sentimental, and sometimes sad, but a beautiful reminder of how pop culture and fangirls are so much *more* than meets the cat-eye. Enjoy!SUPPORT OUR SPONSORSOrder Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and rug here!Save on the perfect gift by visiting AuraFrames.com to get $35-off Aura's best-selling Carver Mat frames by using promo code BETHEREINFIVE at checkout. This deal is exclusive to listeners, so get yours now in time for the holidays! Terms and conditions apply.Stress less, sleep more, and live better with Calm. For listeners of our show, Calm is offering an exclusive offer of 40% off a Calm Premium Subscription at calm.com/BETHEREINFIVE. Go to calm.com/BETHEREINFIVE for 40% off unlimited access to Calm's entire library.Want your Cozy Earth pajamas by Christmas? Order by December 13 for free shipping! Missed it? You can still get expedited shipping until December 20 to ensure it arrives in time. Don't wait—head to cozyearth.com/BETHEREINFIVE and use my exclusive 40% off code BETHEREINFIVE to give the gift of luxury this holiday season. If you get a post-purchase survey, say that you heard about Cozy Earth from this podcast! Wrap the Ones You Love in Luxury with Cozy Earth.MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to MASTERCLASS.com/BETHEREINFIVE for the current offer.Give the gift of glow this holiday season with clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com.Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE. Start Ritual or add HyaCera to your subscription today.

In this episode, Kate provides personal reflections about the past 21 months of Taylor Swift's Eras Tour fanfare, online and IRL, then reads listener-submitted stories about major moments and memories associated with the tour. Sweet, sentimental, and sometimes sad, but a beautiful reminder of how pop culture and fangirls are so much *more* than meets the cat-eye. Enjoy!SUPPORT OUR SPONSORSOrder Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!Save on the perfect gift by visiting AuraFrames.com to get $35-off Aura's best-selling Carver Mat frames by using promo code BETHEREINFIVE at checkout. This deal is exclusive to listeners, so get yours now in time for the holidays! Terms and conditions apply.Stress less, sleep more, and live better with Calm. For listeners of our show, Calm is offering an exclusive offer of 40% off a Calm Premium Subscription at calm.com/BETHEREINFIVE. Go to calm.com/BETHEREINFIVE for 40% off unlimited access to Calm's entire library.Want your Cozy Earth pajamas by Christmas? Order by December 13 for free shipping! Missed it? You can still get expedited shipping until December 20 to ensure it arrives in time. Don't wait—head to cozyearth.com/BETHEREINFIVE and use my exclusive 40% off code BETHEREINFIVE to give the gift of luxury this holiday season. If you get a post-purchase survey, say that you heard about Cozy Earth from this podcast! Wrap the Ones You Love in Luxury with Cozy Earth.MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to MASTERCLASS.com/BETHEREINFIVE for the current offer.Give the gift of glow this holiday season with clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com.Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE. Start Ritual or add HyaCera to your subscription today.

This week, Kate begins by recapping her experience seeing Wicked twice and shares her favorite Easter eggs, then answers listener voicemails that are a combination of nostalgic pop culture, millennial travel icons, and a witchy women's studies lesson. In this episode, Kate reassures listeners that when America decides, it's not always on our side, as evidenced by many years of questionable voting behavior from the majority that brought us the Soul Patrol on American Idol. Then she pilots something she'll never do again called Bethtern Civ, where she explores the medieval demonizing of folk magic and pagan rituals later referred to as ‘witchcraft' in the context of it being in opposition to the Christianization of the West. Lastly, she snorkels millennial queen/icon/legend, Samantha Brown: Travel Guide, and Kate shares how Sam's sensible haircut and can-do attitude at waterparks inspired her modern love for hotels and resorts. Enjoy!Order Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!For a limited time, visit AuraFrames.com and get $45 off Aura's best-selling Carver Mat frames by using promo code BETHEREINFIVE at checkout. This exclusive Black Friday Cyber Monday deal is their best of the year, so don't miss out! Terms and conditions apply.This weekend only, I can offer you an exclusive 45% off discount code. This code is the best discount you'll find for Cozy Earth year-round! Visit cozyearth.com/BETHEREINFIVE and code BETHEREINFIVE to get the best products for your loved ones this holiday season. Don't miss out! Wrap the Ones You Love in Luxury with Cozy Earth!25% off Sitewide + a FREE Bedding Bundle (2 Dream Pillows, Sheet Set, and Mattress Protector) with any Luxe or Elite mattress order at HelixSleep.com/BeThereInFive.To get 15% off your next gift, go to UNCOMMONGOODS.com/BETHEREINFIVE. Don't miss out on this limited time offer! Uncommon Goods. We're all out of the ordinary.

An episode full of fun, fandom, and frisson where Kate and her guest, Caroline Moss, discuss their hot takes about Broadway musicals, but pepper in plenty of tangents from Babysitter's Club to The Beets (from Doug) and beyond. The majority of this episode is in honor of this weekend's long-awaited premiere of Wicked, and they talk through some Wicked lore, detail their favorite Elphabas, and walk through brain-scratching clips of different pre-approved riffs Elphie can use for her final “battle cry” in Defying Gravity. They also share their mutual fascination with Wicked, the complexities of Broadway casting and performances, and their favorite Broadway shows and songs. From vocal endurance to the atmosphere and experience of live musicals, they cover it all (including sharing their favorite clips from iconic songs). And don't let the theater kid vibes scare you if you aren't into musicals—this episode is for the theater fanatics and the average theater admirer alike. They've got a few pop culture and nostalgic rabbit holes to go down as well. Don't worry, by the end they sing a duet because they cannot help themselves. Enjoy!Enjoy! Order Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!Visit cozyearth.com/BETHEREINFIVE and use my exclusive 40% off code BETHEREINFIVE to give the gift of luxury this holiday season. If you get a post purchase survey, say that you heard about Cozy Earth from this podcast! Wrap the Ones You Love in Luxury with Cozy Earth.For understated luxury at its best this fall, shop the must-have pairs of the season and receive 20% off your purchase with code BETHEREINFIVE at marcfisherfootwear.com.MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to MASTERCLASS.com/BETHEREINFIVE for the current offer. Give the gift of glow this holiday season with clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com.Get matching pairs for the little ones, stuff a stocking, or gift a Pair to yourself during Pair's sitewide holiday sale. Go to paireyewear.com and shop the Holiday sale to save 20% sitewide. And support the show by mentioning that Be There in Five sent you in your post-checkout survey!To get 15% off your next gift, go to UNCOMMONGOODS.com/BETHEREINFIVE. Don't miss out on this limited time offer! Uncommon Goods. We're all out of the ordinary.Tags (Episode Tracker doc):Caroline Moss, Gee Thanks Just Bought It, Interview, Guest, Musicals, Wicked, Idina Menzel, Ariana Grande, Laguna Beach

**Original air date 11/10. Sorry if this is duplicated elsewhere, had to upload another version because some pod catchers are missing the episode**This week, Kate is joined by “America's Government Teacher” Sharon McMahon of @sharonsaysso and NYT bestselling author of The Small and the Mighty. The first half of the episode contains some of Kate's off the cuff thoughts / existential spirals following the election results and the second half of the episode is a nonpartisan discussion (FYI recorded 3 weeks BEFORE the election) about topics like: whose written into (and out of) history, what's at stake in the election regarding the state of our democracy, how to approach people of differing beliefs, what she thinks are the most importantly yet overlooked issues, what we are in for in the coming months, and beyond. After this week, back to regularly scheduled pop cultural programming :) Enjoy!Order Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!We have an exclusive discount for BTI5 listeners - get an EXTRA 25% off (that's 50% off total!) ALL sale inventory. Never a better time to try Evelyn & Bobbie - our very best deals! Go to evelynbobbie.com/sale and use code KATE50 for 50% off select colors + styles (general public will only get 25%! This code is good through the end of the year, but styles, colors and sizes are going quick! Shop soon for the best selection at these discounted prices!Get cozy in Quince's high-quality wardrobe essentials. Go to Quince.com/bethereinfive for free shipping on your order and 365-day returns.Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE. Start Ritual or add HyaCera to your subscription today. That's ritual.com/BETHEREINFIVE for 25% off.To get 15% off your next gift, go to UNCOMMONGOODS.com/bethereinfive. Don't miss out on this limited time offer! Uncommon Goods. We're all out of the ordinary.driveEvent attachment 1 out of 1 in total

It's All Hallows Eve, and Kate has crowd-sourced listener ghost stories to hear about your interactions with the other side. First, she details her fascination with ghost fashions, witchy rituals at sleepovers, and millennials' collective obsession with fall; then, she dives into your paranormal-core sightings—episode 1 of 2 this week. Enjoy!Order Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!Take a load off and let CookUnity handle dinner. Affordable food, crafted by award-winning chefs, delivered to your door. Go to cookunity.com/BETHEREINFIVE or enter code BETHEREINFIVE before checkout for 50% off your first week. For understated luxury at its best this fall, shop the must-have pairs of the season and receive 20% off your purchase with code BETHEREINFIVE at marcfisherfootwear.com.Give the gift of glow this holiday season with clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com.Go to cozyearth.com/BETHEREINFIVE and use code BETHEREINFIVE for an exclusive discount for up to 40% off. Also, If you get a post-purchase survey, say that you heard about Cozy Earth from this podcast! Wrap yourself in luxury this fall with Cozy Earth!

Kate's under the weather but over the moon to do some nostalgic reminiscing about staying home sick as a kid with a bed pillow on the couch, knowing exaggerating symptoms may be wrong but at least she got to watch The Price is Right. Then, she crowdsources wellness related Old Wives Tales/urban legends, and fact checks them live on-air, like if wet hair in the cold makes you sick, you shouldn't swim after you eat, or if cracking your knuckles makes them bigger. News you can use! Sick!SUPPORT OUR SPONSORSOrder Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!In October, Helix is offering 20% off all mattress orders at HelixSleep.com/BeThereInFive!Fall into a new routine with infinite possibilities from Pair Eyewear. Go to paireyewear.com and use code BTIF for 15% off your first pair. And support the show by mentioning that Be There in Five sent you in your post-checkout survey!Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE. Start Ritual or add HyaCera to your subscription today.

In this episode, we're joined by Ashley Spencer, author of Disney High: The Untold Story of the Rise and Fall of Disney Channel's Tween Empire. She shares her four-year journey researching Disney becoming the choice tween TV channel, and shares details from her interviews with former executives and cast/crew members, like the infamous Hilary Duff and LaLaine fallout or how the Zac/Vanessa High School Musical romance came to be IRL. We explore Disney's internal culture and show development, the role of pop music in Disney Channel's success (Samantha Mumba!), and get all the tea from our favorite 90s and 2000s shows and DCOMs. And last but not least, we can't help but touch on how things have changed since our Zoog Disney days—from modern media consumption patterns, the implications of binge-watching, and the loss of monoculture. And don't forget to check out Ashley's book below! Enjoy. Read Disney High by Ashley Spencer: https://us.macmillan.com/books/9781250283450/disneyhigh SUPPORT OUR SPONSORSOrder Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Thank you to AllModern for furnishing Kate's Season 2 Studio! AllModern has the best of modern furniture and decor all in one place. With styles from Scandi and mid-century, to minimalist and maximalist, every design is hand-vetted for quality by their team of experts. Plus they have fast + free shipping! Check out allmodern.com; you'll find Kate's bookshelves here and her new rug here!Take a load off and let CookUnity handle dinner. Affordable food, crafted by award-winning chefs, delivered to your door. Go to cookunity.com/BETHEREINFIVE or enter code BETHEREINFIVE before checkout for 50% off your first week.Upgrade your shower with clean, vegan face and body care from OSEA. Get 10% off your first order sitewide with code BETHEREINFIVE at OSEAMalibu.com. You'll get free samples with every order, and free shipping on orders over $60.Start HyaCera to help minimize wrinkles without compromising on clean science. HyaCera from Ritual is a clinically-proven skin supplement you can actually trust.* Get 25% off your first month for a limited time at ritual.com/BETHEREINFIVE. Start Ritual or add HyaCera to your subscription today.TAGS: Ashley Spencer, DCOM, Disney, Interview, Guest, Disney Channel, High School Musical, Zac Efron, Hilary Duff, Hannah Montana

Kimara Mitchell is an award-winning creative director, photo art director, brand strategist, and designer. She's worked on the agency side, at design firms, and in-house for brands large and small like Gap, Banana Republic, Grey, Stanford Graduate School of Business, Levi's, Quay Australia, and Walmart. In addition, she is a content creator whose blog j'adore couture has been featured in The New York Times, San Francisco Chronicle, and PORTER Magazine, and collaborated with brands such as The OUTNET, Valentino Beauty, Wyndham Hotels, and AllModern. On this episode, Kimara talks to Stephanie Davila about going from an engineering major to working in design. how her time playing sports helps her manage teams and leveraging her other career as a content creator in her day job.

  Vidcast:  https://youtu.be/4vDBh6929Wk   The CPSC and Cyme Tech have recalled Ivy Bronx, Orren Ellis, Stellar Home Furniture, and Wade Logan branded Murphy Beds.  These beds may suddenly detach from the walls to which they are attached and fall onto those near the bed causing serious crush injuries or worse.  About 8200 of these Murphy beds were sold online on the respective websites of  Wayfair, AllModern, Amazon, Cymax, Overstock and Wal-Mart.  Stop using these Murphy beds and do not pass near them.  Contact Cyme Tech at 1-833-408-0501  or via email at murphybed@realtimeresults.net to arrange for a free inspection and repair of the bed.   https://www.cpsc.gov/Recalls/2022/Murphy-Beds-Recalled-Due-to-Serious-Impact-and-Crush-Hazards-Manufactured-by-Cyme-Tech-Recall-Alert   #murphybed #walldetechment #crush #injuries #recall  

Today on the show, we have Jim Miller, CTO of Wayfair. Wayfair is one of the world's largest e-commerce companies that sells furniture and home-goods. Wayfair is not onlyWayfair.com. It also owns Joss & Main, AllModern, Perigold, and Birch Lane. All dedicated to help shoppers quickly and easily find exactly what they want from a selection of more than 18 million items across home furnishings, décor, home improvement, housewares and more. The company generated $9.1 billion in net revenue for full year 2019. It recently turned a profit for the first time since its IPO in 2014. Before joining Wayfair, Jim served as the Vice President of Worldwide Operations at Google for almost 8 years. He also spent 7 years as a senior executive at Cisco leading supply chain and logistics, Asia operations, new product introduction, advanced technology, and global operations while the company ramped from $18B to over $40B in annual revenue. Prior to Cisco, Miller was the Vice President of Supply Chain at Amazon and was a key contributor to Amazon's rapid growth into a global company. Jim received his bachelor's degree from Purdue University, an M.S. from MIT, and an MBA from the Sloan School of Management at MIT. For the full transcript of the show, go to nextbn.ggvc.com Join our listeners' community, go to nextbn.ggvc.com/community Disclaimer: This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or assets are for illustrative purposes only; such references do not constitute any recommendation to either buy or sell such securities or assets and are not intended to serve as the basis for any investment decision, nor do they constitute an offer to provide investment advisory services. Any information provided by third parties in this content does not reflect the views of GGV Capital and its subsidiaries or affiliates. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon, when making a decision to invest in any fund managed by GGV Capital. Any investment or portfolio company mentioned, referred to, or described is not representative of all investments in vehicles managed by GGV Capital, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results.

Today on the show, we have Jim Miller, CTO of Wayfair. Wayfair is one of the world's largest e-commerce companies that sells furniture and home-goods. Wayfair is not onlyWayfair.com. It also owns Joss & Main, AllModern, Perigold, and Birch Lane. All dedicated to help shoppers quickly and easily find exactly what they want from a selection of more than 18 million items across home furnishings, décor, home improvement, housewares and more. The company generated $9.1 billion in net revenue for full year 2019. It recently turned a profit for the first time since its IPO in 2014. Before joining Wayfair, Jim served as the Vice President of Worldwide Operations at Google for almost 8 years. He also spent 7 years as a senior executive at Cisco leading supply chain and logistics, Asia operations, new product introduction, advanced technology, and global operations while the company ramped from $18B to over $40B in annual revenue. Prior to Cisco, Miller was the Vice President of Supply Chain at Amazon and was a key contributor to Amazon's rapid growth into a global company. Jim received his bachelor's degree from Purdue University, an M.S. from MIT, and an MBA from the Sloan School of Management at MIT. For the full transcript of the show, go to nextbn.ggvc.com Join our listeners' community, go to nextbn.ggvc.com/community Disclaimer: This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or assets are for illustrative purposes only; such references do not constitute any recommendation to either buy or sell such securities or assets and are not intended to serve as the basis for any investment decision, nor do they constitute an offer to provide investment advisory services. Any information provided by third parties in this content does not reflect the views of GGV Capital and its subsidiaries or affiliates. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon, when making a decision to invest in any fund managed by GGV Capital. Any investment or portfolio company mentioned, referred to, or described is not representative of all investments in vehicles managed by GGV Capital, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results.

How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Churn. The numbers are staggering - around 30% of users used an app within the first day since they had downloaded it and only about 10% or less within the next 30 days.  But don't lose sleep over app retention and engagement questions. Today's guest is Tommy Yannopoulos, Director of Sales at Remerge. Tommy talks about the economics of mobile app retargeting to re-engage consumers. Today's Topics Include: ✔️  Mobile Marketing Industry: Valuable learning experience getting acquired by competitors ✔️  Retarget: Engage consumers when they are not on your property to complete an action ✔️  Performance Marketing: Math equation that everyone is trying to crack and scale ✔️  User Acquisition: Communicate consistently with consumers ✔️  App Ecosystem: Losing consumers is part of the game; reduce churn to relate to brand ✔️  Audience Segments: First-time and previous purchases present different behaviors ✔️  eCommerce App Mistakes: Lack of personalization Lack of focus on seamless consumer experience Use of poorly developed creatives not compelling to consumers Challenge of measuring efficacy and incrementality of campaigns ✔️  Privacy Updates/Delays: Consumers have rights, companies obligated to follow them ✔️  Android or iOS? iOS ✔️  Favorite App(s): AllModern from Wayfair ✔️  What's Tommy looking forward to with app technology in the future? 5G, Apple's innovation Links and Resources: Remerge Tommy Yannopoulos's Email Tommy Yannopoulos on LinkedIn The Social Dilemma on Netflix Quotes by Tommy Yannopoulos: “User acquisition, that's my biggest argument for why you should retarget. If it's economically in the green for you, there's really no reason why you shouldn't do it.” “You should retarget because you want to talk to your consumers on a consistent basis.” “It's important for businesses to stay engaged with their consumers because as we know, especially in the app ecosystem, losing consumers is part of the game.” “The Holy Grail of retargeting, in general, is personalization.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

If you really stop to think about your clothing and the prices you pay for it, you might find that you’re left with a few questions. For example, how can a t-shirt cost less than your morning cup of coffee? Surely the materials and labor involved in designing, making, and shipping a t-shirt are more costly than a few coffee beans and some milk.  That low-cost t-shirt is the result of the fast-fashion business model which has swept through the fashion industry. The result is that we may have more access to cheap clothes, but the quality is poor and the environmental and humanitarian cost could potentially be catastrophic. Zana Nanic is the Founder and CEO of Reclaim, a slow-fashion Ecommerce brand, and she is on a mission to change the way people buy clothes.  On this episode of Up Next in Commerce, Zana explains how she started Reclaim after becoming fed up with the business casual, fast-fashion norms of Silicon Valley. Plus, she dives into what you have to learn from your customers during the initial launch of your business, and why she believes that an omnichannel approach is the best way to find success in the future. 3 Takeaways:   First impressions matter. You have very little time to make a lasting impression when someone visits your page. Relaying the information that will get them to convert must be delivered in the first few seconds a potential customer visits your page. Returning customers is the holy grail metric for a small or start-up company, especially as it relates to the slow-fashion industry. When customers return to buy more, it tells you that they value you and your products and you can build a stronger relationship with them. Invest in pop-up shops and omnichannel strategies to help convey the quality of the clothing. These tactics yield a more valuable and loyal customer.   For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length. --- Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce --- Transcript: Stephanie: Hey, everyone, and welcome back to up next in commerce. This is your host Stephanie Postles and today, we have... Let me get the name right. Today, we have Zana Nanic on the show, the CEO and founder of Reclaim. Zana, welcome to the show. Zana: Thank you so much for having me. Stephanie: Yeah, I'm really excited. I'd love to hear a little bit about Reclaim. Zana: My story is not the typical story of she liked fashion and therefore she's super creative and wanted to do fashion. I am originally Croatian and I moved to Italy because Croatia was in the middle of a civil war. I grew up in Italy as a refugee and my parents, I remember, they were trying to get a job and they couldn't get any job because they didn't speak fluent Italian. Somehow, it was the early '90s them and fashion was the thing to do in Italy. Somehow, they started working in the fashion industry, very, very small and they were lucky enough to have a pretty successful run with it. Zana: But to me growing up, fashion was this amazing tool for empowerment. It was something that you could wear and forget a little bit of your identity. I had this very heavy label I was carrying with me, I'm a refugee, a foreigner, an immigrant, and as a child, sometime, it was pretty heavy. But when you had the right outfit and you look really nice, people just assume different things and admired you and were inspired by you. Zana: Fashion became a little bit my armor and then going into my adult life, it really became a tool I would leverage and use to present myself in a certain way. Giving you an example, when I was at Uber, I was one of the youngest people there and I was already managing. Having the appropriate dress code that made me look a little bit older than my age was essential for my confidence. Very much today as well. Zana: Reclaim really is this testament to how do I help women connect to themselves more and just open up opportunities so they don't have to worry about their outfit, but worry about much bigger and much more important things in their life. Zana: Reclaim is a fashion brand we started eight months ago and we focus on a very limited collection, all the wardrobe staples that every woman needs. But what we try to do is combine Italian craftsmanship and artisans. I'm Italian and my family is in Italian manufacturing. I literally grew up and made in Italy fashion. We tried to combine that aspect of fashion where beautiful aesthetic and a beautiful detail with love for practicality and function. Zana: I currently live in San Francisco, very Silicon Valley. Everybody's superefficient, super go getter. We try to incorporate those to [inaudible] and the clothes, and we have a very limited collection of things that are practical, functional but also extremely beautiful. Stephanie: Very cool. I was reading a little bit about your story of how you were in pencil skirts and heels and then you came to Silicon Valley and everyone was wearing hoodies and jeans and you're like, "I want something a little better." Zana: Yeah, that was a bit of a shocker because I grew up in Italy, where fashion is part of your identity, such a country that has a sensibility for beauty and art and culture, and fashion is a form of art. I was coming from a very corporate world. I wear pencil skirt, high heels, very formal wear was the day today. Zana: And then my first job at Silicon Valley was working for Google. I remember showing up there and everybody was wearing jeans and sneakers and T-shirts. I adapted to that lifestyle in the work outfit. But I also felt super underdressed. I'm like, "Ah, last time I wore this outfit, I was 15 and in high school." Is there anything a little bit more elevated? I feel like an adult and a woman with a career but still appropriate for business casual, and this is a little bit where Reclaim came from was how can we define a business casual aesthetic that is elevated but still very approachable and affordable Stephanie: Yeah, I love that. It's funny. I also worked at Google and if you would even get what would be considered maybe dressed up, they'd be like, "Oh, where are you going today? Do you have a date afterwards?" You're like, "No, I just want to wear a dress today. I just want to wear something cute." Zana: 100%. It will be, "Are you interviewing for a different job?" Stephanie: Yes, I would get that too. You're working at Google, what did your career look like before Reclaim at Google or some of the other corporations? Were you in eCommerce or was that a big shift for you? Zana: It was a little bit of a shift. I mentioned before my family's in fashion so they have boutiques on the Italian coast stuff but very old school. They barely have a website and they do a lot of manufacturing and older clientele hasn't been the same for 30 years. I grew up in commerce but not eCommerce, a different generation. Zana: When I graduated college, I didn't think about fashion as a career option to be honest. I was like, "I want to do something that is different." Everybody I knew was in fashion. I was like, "I want to do something completely different and break the path with what my family is doing." I ended up in consulting. I ended up in management consulting and I didn't work for some fashion clients, but mostly I did a lot of projects and hardcore heavy industry, and after that I worked at Uber. Zana: I was managing Uber Eats in Italy which is different than fashion but is related to commerce and how to get conversion and how to get people to purchase your products. Some of the themes were similar and then the Google role was a mix of the two. It's a little bit of strategy and a little bit of execution and was focused on growing this smart home business. Zana: I would say that the career path I took was not a fashion career path and then this shift happened in business school. When I went to business school, I realized actually I do want to embrace my roots and there is a lot I know and I can offer and I spotted this niche in the market and this gap that was really needed. Honestly, it was my pain point. I was like, "I really don't know where to shop and I want to wear beautiful clothes but I also don't ever want to go dry clean them." That was the perfect solution. Stephanie: Yeah, that's super important. I remember one time I had dresses to dry clean only I'm like, "I'm going to throw that dress away. I'm not going to do that. I don't do dry clean." Zana: I also have a lot of beautiful cashmere sweaters and I wear them once per season because they end up in my pile of stuff I need to bring to dry cleaning and it takes me months to go. Stephanie: When you're shifting into creating Reclaim, did you tap into your family say, "Hey, here's what I'm doing," and start brainstorming with them since they are the experts but not in eCommerce but maybe in the industry when it comes to high end retail? Zana: 100%. They were my first consultants, advisors, investors. They heard it all. My family business was a little bit like the sounding board for Reclaim and I spend a lot of time with the people in my family business and my family contacts. Like our pattern maker, for example, that we use in Reclaim she's a person that I met through my family. She's based in Florence. She's super, super talented and I designed with her most of the clothes that you see in the Reclaim collection because I would bring in the creative perspective and the vision, but then the nitty gritty manufacturing specs, somebody who's an expert has to do them. A lot of the concepts come from my family background. Stephanie: That network that seems a great way to start a company when you have different connections that you can tap into like that and different lessons that you can bring with you. That's awesome. What did the early days of Reclaim look like? Tell me a little bit about starting it up and building the website presence and how you were thinking about attracting your first few customers. Zana: The early days... We launched last summer. That was our first collection launch. I'd say the early day was a little bit like still discovery. I want to say that that lasted for the first few months. From launch to beginning of January was a discovery moment. You come in and you've done a lot... At least, when I launched the website, I talked with more than 2000 women at that point. I thought I know it all. I've talked to them. I understood what they want. Zana: I have a crystal clear picture what is needed, but then, when you have a website is when you start learning for real because one thing is the people that you have face to face what are they telling you and another thing is, "Oh, how are people interacting on my website? What products are they looking at? What are they purchasing? Which ones are asking questions? Which product are getting returned?" Zana: I would say the real learning starts when you are putting something in front of people's faces and you're asking them, "Put your credit card information and buy." That's when you're learning. Do you have product market fit? Or is there something you need to change? Zana: The early days were very, very busy. A lot of documentation and a lot of learning. We really cared about nailing it. Our first 300 to 400 customers, I would personally give them a call and just ask them, "How come you purchased? What convinced you? What did you like?" And just spend a lot of time learning and writing all that knowledge down and taking that feedback in. At the end of the day, we'd be like, "What did we learn today?" And just the bad thing and improving what you're doing. Zana: I wouldn't say that commerce is you have an idea, you put it out there and build it and they'll come. It doesn't really work like that. It's literally like take a lot of pride into changing things every day and iterating as fast as possible. Stephanie: I love that. You had a good point of a lot of people sometimes think build it and they'll come. But oftentimes, that's not the case even if you have an epic product or website or whatever it may be. How did you find your first couple of customers? How did they find your website? How did you get in front of people? Did you do some marketing? Zana: Marketing is a great way to attract people. Our first customers came from the Stanford network. I went to Stanford Business School. The first purchaser were people within my network. People that graduated from Stanford, Stanford alumni, or people that were affiliated with the university because we market it in the university network. And then following that, we had a lot of word of mouth. People who were wearing our products will tell their friends. We had a lot of referral. Our first batch of people that started using the product were referral, learned about us through referral, and then paid marketing. Zana: We did paid marketing on Instagram and Facebook. That is a channel that you use to raise awareness about your brand and your product. Our second wave was through paid marketing. Stephanie: Very cool. How often are you all launching products or new lines? Zana: We are a slow fashion company. Let's say, Zara. Zara would launch 20 collections a year, something that is not like fast fashion but still a high fashion. They would launch 14 collections a year which is a huge number. We're a slow fashion company so what we do we launch very, very few products, but we spent an enormous amount of time making sure that those products are amazing and they're done with the best material and the construction and fit are very well done. Zana: In total so far, we have launched one collection last summer and then we're coming up with our second one this coming August and it's a fall and winter collection and we're having just four products, four basic products, but they're done so much better than what's out in the market. Stephanie: Very cool. When you say four basic products, am I thinking like a T-shirt, a black dress like that kind of product? Zana: Yeah, I can tell you more. We're going to have white button down and the special thing about this white button down is that the front layer is actually made out of two different layers of fabric. You can 100% be sure that your white button down is not going to be see through which is a common problem every woman faces. And then material is the tencel material which is only produced in Germany, is highly sustainable, and it's one of the most ethically conscious materials. Zana: Another thing we're launching is two-piece jumpsuit and it's also made in tencel, so super nice fabric. We made it two-piece because, I don't know if that happens to you but it always happens to me, when you're wearing a jumpsuit and you're feeling amazing and then you go to the bathroom and you have this humbling moment where you're completely naked in your office bathroom. We're like, "No, it has to be practical." We made it look like it's only one piece but it's actually two pieces. Stephanie: That's awesome. I think every woman who's either tried on a jumpsuit or worn one you're like, "Oh, this is kind of awkward." Zana: Yeah, you look great and then the first moment where you actually have to live your life, you're like, "Oh, this is going to be difficult." Zana: And then the third product we're launching are... Those were our bestsellers in our first collection so we made some tweaks to them, but it's a pair of pants. They're made out of a super stretchy fabric but basically you're wearing a pair of black pants that look very nice and professional, but they're absurdly comfortable because the fabric is a 4-way stretch. You're feeling like you're wearing yoga pants but you look like you're wearing a really nice pair of black jeans. Stephanie: That's good. I need that. Zana: Our customers love them. We've got the most responses on those because they're such a good cheat. You're super comfortable but not inappropriate. Zana: And then the fourth product we're producing is going to be a camel coat. This one, the fabric is amazing. It's 30% cashmere and the rest is merino wool. It's super nice and soft. You literally want to sleep with the fabric, just the fabric price is $250 worth of fabric. It's super expensive but going direct to consumer, we will be able to price this product at a 350. It's one of the most affordable best quality materials that you'll be able to find. Stephanie: That's great. How are you conveying this quality and value to consumers or new customers when they're coming on your website? It's hard if you can't feel the fabric or try something on or know the backstory behind it that it's coming from Germany or Italy. How are you conveying that message on your website? Zana: That's a great question. Honestly, that is one of the hardest things to do because in a store, it's very easy. Somebody walks in, you touch it, you try it on, you talk with a store associate and you understand the message. In e commerce, you have roughly 10 seconds to make an impression. That's how much time people spend on one page before they decide. "Will I shop here?" Or they'll just bounce and go somewhere else. Zana: I think here is one of the areas where we did the most learning. Initially, we would have a lot of marketing language to be honest. The highlight or have some bullet points. Now, our learning is actually, no, like the women are coming on our website they really want to learn. We do exactly how I described them to you. We have lengthy copy, we go into the details, we give people the story. You don't have to read it. Zana: But if you're interested, there are pages into story of the material, what is the German fabric that is making this material. We provide all of that information out there and then we do big visual. Visuals and images is what converse the best and what people are resonating the most. We combine the text and the rich information with images, beautiful lifestyle images that people can see a zoomed in image of the fabric and reviews. Zana: We have also a lot of product reviews where every single customer that purchased with us we've reached back and asked them if they want to review the product if they loved it and oftentimes they do, which is great. Stephanie: That's awesome. How are you encouraging those reviews when a customer buys? Zana: We have an entire review post purchase encouragement system. The first attempt is always just to ask and usually... We have an email where I just introduce myself and tell them the story of our brand and how valuable their reviews are and that's where most of the people do their reviews. And then our second or third interaction is we provide them with a discount to a future purchase in exchange for a review. Stephanie: That's cool. Is there any split testing you do there that you've seen that worked better? I know we were speaking, I think, a couple weeks ago to the founder of Hous and she was talking about how she puts an image of her and her husband on a pamphlet every time they send a box or a thank you or something like that and that helps convert. Have you seen any best practices around that? Zana: The reason why we use my personal email for the reviews and I introduced myself is because people do like the personal touch. I'm sure that the founder of Hous was putting an image of her and her husband... People form a connection. My customers have the feeling that they know me and they're purchasing from an actual person. That is a real bond. Zana: I had one customer who bought a pair of pants from us and then she wore those pants on her family photo shoot with her newborn baby. She emailed me afterwards and she was like, "Oh, I want you to have the photos of our family photo shoot because I wore your pants and I look so great and the photos are beautiful." And I was just shocked. I was like, "This is so nice. This is amazing." Zana: I don't think I've ever emailed a brand to share like, "Oh, I wore this for an important moment of my life." I felt so attached. I remembered that made my day. The fact that something that I came up with and I designed and produced and spent time thinking up on, it's something that made her photo shoot more special and she felt prettier and more confident was very meaningful to me. Stephanie: That's really cool. That is a good customer to have. Hopefully, you can keep her long term. Zana: We have the craziest customer. We had one customer who purchased our perfect pants, the pants that are super comfy but they look professional. She purchased one pair. She loved them so much that she purchased 12 of the same size, the same... I remember seeing this order and I was like, "There must be a mistake." Zana: We email her because we thought there was a mistake or a glitch in the system and she was like, "No, I really love your pants. I want to have one for everyday of the week and I always want to have one ready because those are the pants I wore the most, so I just purchased 12." And I was just like, "I love you. You're amazing. Where do I find more customers like you?" Stephanie: Yeah, really. If you know, you know. That's great. Are you trying to also cross sell to a customer? I'm guessing when someone comes on your website and there's not a huge product catalog, it's probably beneficial to be able to say, "You're looking at this sweater. You should try this pair of pants with it too." How are you thinking about showing other products and are you personalizing at all? Zana: Yeah. The collection that we're launching is only four pieces and you're meant to have them all and they work as a capsule. All the colors are in the same color palette and they're all made to be mixed and matched. The idea is that you do purchase the entire catalog, and we're very mindful. Zana: The collection that we're coming up now is very much in line with the one we had before just a different cuts and different styles, but all the ones we are going to do in the future we're going to keep the same color palette and consistent materials so that people that decide to be Reclaim customers will have a trusted brand where they can have the entire wardrobe being a Reclaim wardrobe and it will always work for them because we're not going to have crazy fashion forward pieces that you buy once and they don't go with anything that you own. All the colors that we pick are very much neutral, creams, beige, black, and white. But it's a palette made to be mixed and matched and to do cross selling. Stephanie: Got it. Do you see people normally do buy multiple products at once? Or is there a little bit of convincing afterwards? If someone's like, "Oh, I'm just going to buy the button up and pants," are you then saying, "You forgot the sweater. You forgot the jumpsuit." Zana: Both. On average, people buy two products. That's our website average. But oftentimes people who bought and liked the products come back to the website and either buy more or just like fill their carts to try new products. Both things are true. Average first order is at least two items and then we have a lot of returning customers. Stephanie: Cool. Is there analytics that you're checking out to either see did they add something to their cart and removed it or were they hovering over something for a long time? Or is there any metrics that you look at behind the scenes to target those customers? Zana: 100%. We have an abandoned cart flow. We call them flow. When we see somebody put something in their cart and then they ended up not checking out, basically an email follows them and ad follows them for a few days just to remind them that they still have this product in their cart and if they want to purchase it, then people who do purchase get an introduction to every product of the collection. They will receive emails to learn about the different products. If somebody, for example, bought the camel coat and then the following weekend then email about the pants. They can go back and purchase the pants. Zana: But there are some Holy Grail metrics that we look at as a startup. For us, returning customer is super important, even more than customer acquisition, even more than value of the basket size. Returning customer is what we really care about because that's the metric that shows how do people like you and how do people trust you and how well do they like your product. Stephanie: How do you reengage a customer if you have your... I think you mentioned slow fashion is the industry that you're in. How do you reengage someone when you might not have another product launch for six months or a year? Zana: You don't. That is a little bit the tradeoff. You can either have customers who are going to buy lots of pieces with you and you're going to have a high lifetime value of that customer, but they might not like you that much. They might consider you as us. "I bought it because it was cheap and it was on sale and I keep it in my wardrobe." But then the first Marie Kondo moment you have and you go through your wardrobe that is the first item that doesn't give you joy. Zana: Our model is very different. Our model is we're going to do fewer much better pieces and a customer will wait for our collection to come because they know it's going to be superior quality and it's going to be a piece that they will buy and keep for years. Stephanie: That's a good idea. Is there any education that you give your customers around why they should move away from the idea of the fast fashion industry or how to think about that? Any education behind the scenes that you're also doing? Zana: We are vocal about it in our Instagram but we're also considering starting a blog just to educate about what is this little fashion movement. But I would say that in 2020, a lot of the people that we interact with are extremely conscious consumers especially the younger generation. They know if a product is sustainable. They care if a product has an impact on the environment. Zana: I would say that it's the age of information. If somebody wants to know how ethical a company is and how much they honored your commitment, it's very easy to learn that. I don't know. I remember 15 years ago when fashion companies were like, "Oh, everybody's telling us we're not green." And they all started doing marketing campaigns in the middle of the forest. Get away with that. Literally, it's a practice called greenwashing. Stephanie: I had never heard about that but I do remember seeing images of people in new outfits and whatnot marketing them while they were sitting on a tree branch or standing in a field. Zana: Yeah, literally. That is called greenwashing where you basically show some images that could make your customers think that you're greener or more ethical than you actually are. I despise that. I don't want to be that kind of company ever. Zana: For us, it's very important just the customer that we have care and we do too. I'm okay if somebody who is not our ideal customer doesn't want to shop with us. I'm okay with that. If our price point is too high or if being sustainable is too expensive, I'm happy to have a smaller market but be company that is worth having in this world, than compromising on my morals and having great profitability. Stephanie: Yeah, that makes sense. It seems like your consumers would be interested in the community aspect of... You have a great personal story. You have a good story behind your company, a fun process, probably if they wanted to see behind the scenes of who's making what and how you're thinking about your designs and coming up with ideas and balancing all that out. How do you think about building a community around your brand? Zana: Our social media is our most powerful channel to share. We always post stories of behind the scenes and what's happening and what are we going through. That is the channel where the community is starting to mobilize. But in general, we do a lot of in person events. Not now because COVID changed that. But before COVID we would do brunch and browse, shop and sit. We would do events like this or and we target professional women in San Francisco because this is where we're based. We were very active on Facebook groups for professional women. Zana: We would have events where women can just come together and talk about their challenges and how they're advancing their career and simultaneously try on new great clothes. That is something that we help foster a lot. Stephanie: That's fun. I want to do one of the brunch and browses. That sounds awesome. Were you doing popup shops? Or how were people were they browsing? Online while in person or how do you think about the in person experience and retail locations? Zana: We have a partnership with a company like... We have multiple partnerships with companies that only have stores. We were in a Re:store in downtown San Francisco. They had our products on for six months. Now, they're close but they're reopening soon. And then we're opening our location in L.A. and one in New York with [inaudible 00:28:27]. We have partnerships with companies that basically bring URL brands and products in real life events. Stephanie: That's cool. How do you think about creating those partnerships and finding the right person, the right store? How would if someone was brand new go about finding a partnership like that? Zana: You have to make sure that is the right path you want to go on. I say that because retail distribution at this moment is not something that we could afford because we are a direct to consumer brand. We use premium materials and we make sure that our materials are done in an ethical and sustainable way. Our product cost is pretty high. We still keep prices as affordable as we can. Therefore, we don't have enough margin to pay a store or retailer and have a big distribution. Therefore, the partnership that we use we see them more as an opportunity to have a marketing presence in L.A. or New York. Zana: If somebody wants to touch our products and learn more about them, they can actually go and have a physical retail presence but it's more an exercise and a way to discover products rather than a sales channel for us. Our direct to consumer website is our number one channel for sure. It's the place that we use because that is the only way we can pass on as much price saving to the customer as we can. Stephanie: Yep. That makes sense. How have you seen conversions when it comes to people seeing something in person and then buying it online? Were you tracking that? Have you seen success in that model? Zana: What we noticed is that people who discover us in person are very loyal. The people who have had the chance to try on pieces and have had the chance to touch all the materials, they are the ones who end up buying. Most of the products have the highest basket size and they're the ones coming back just because they had the opportunity to discover everything and literally touch it with their own hands rather than seeing it on a website. There was definitely a benefit to that. Zana: But as I said, we are thinking about a model where in the future you can have a store where you discovered a product and touch and feel it but the growth will still come from eCommerce rather than opening stores across America. That's not something that we're thinking about at all. Stephanie: Got it. Maybe having like guide shops style where people can go in and look at it and then still go online and order to keep your margins down where you guys have now or close to it, I guess, not where they're at. Exactly. Very cool. To shift into more general eCommerce questions, what kind of trends are you most excited about over the next year or two around e commerce? Because a lot of things are shaking up right now, so I'm sure there's a lot on your mind. Zana: Yeah. Oh my God. eCommerce has been exploding. COVID definitely helped the eCommerce grow, but we're seeing multiple trends. One trend was definitely... Apparel did suffer a little bit. Zana: When COVID started in March, we saw an impact on our sales because everybody was scared. Most people are working from home. Our pieces are investment pieces to make you look great when you go to work or when you're out and about. It's not at leisure. And suddenly, the world is shopping for pajamas. We saw there was an impact to our sales. But the trend is quickly changing. Already in April, we saw a bump in sales and we think it's stimulus check giving an impetus to, "Let's buy nice beautiful clothes." We're seeing different trends. Zana: In terms of things I'm excited about, I'm very excited about sustainability. I'm very excited about slow fashion, the fact that consumers really care and want to purchase companies that our ethical. Zana: I'm most excited that customers are seeing that fast fashion and buying on sale and buying seasonal pieces is not something that they want to keep on doing. It's something that it's okay for your early 20s when you're broke and you want to be on trend, but the moment you're in your 30s or 40s, you want to have a more of a... They call it like a French lady aesthetic. Few pieces, very well done, super high quality, but not always make you look very chic rather than a bunch of things that do not make sense together. Stephanie: There's this one company that always targets me on Instagram and they drop new products, I think, it's every week and it got to a point where it's like, "Is this even quality? How can you drop new product lines every single week?" I started looking into it and you're like, "The reviews are pretty bad." "Oh, it's not..." Like you said there's no good ethical practices that are happening behind the scenes, but they're just very good at marketing. Zana: Ask yourself. If you see a T-shirt that is being priced six, $7, think about it. If the cost of Starbucks coffee is four or $5 and making your coffee is much easier than making a T-shirt that requires fabric, people sewing it, machines, transportation, it just makes you think. Somewhere in the supply chain, they must be taking some shortcuts. Stephanie: Yeah, I completely agree. It definitely is a good time too around apparel for a lot of people to rethink, like you said, what they're wearing, what's important because right now everyone's been in workout clothes and now even myself, it's like, "What do I really want to invest in going forward?" Because up until now, I've only had to worry about my top half and just have a nice looking shirt on maybe. Stephanie: But once it starts going back to work and going out into the world, I do think there will be a big shift in the consumers mind around, "What do I actually want to wear going forward and not just, like you said, for a season or a few weeks and then be done with it and clog up your closet space?" Zana: Exactly. That's definitely a trend that we want to participate in where if you already have a limited disposable income because the world is an uncertain place right now rather than spending it on things that are not going to last or that are questionable, spend a little bit more on fewer things which ends up being the same amount of money at the end of the day. But you're 100% happier with the premium pieces. Stephanie: All right. Let's move on to the lightning round brought to you by Salesforce Commerce Cloud. It's where I send a question your way and you have one minute or less to answer. Are you ready? Zana: Yeah. Stephanie: What's up next on your reading list? Zana: The Wheel of Time. It's a fantasy book. Stephanie: I haven't heard of it. I have to check it out. What's up next on your Netflix or Hulu queue? Zana: Oh my God, don't judge me for this but I think it's going to be The Bold Type or Selling Sunset. Don't hate me for this. I watch everything that was watchable on Netflix. Now I'm starting to trash watching. Stephanie: I actually can't judge you. It's funny because I was just watching Selling Sunset last night. I'm like, "This is so embarrassing but I'm going to keep watching it because it's really funny and I ran out of things to watch." No judgment coming from my side. Stephanie: Next on your travel destinations when you're able to travel again? Zana: I want to go to Italy. I know it's cheating but because I'm international in America, the recent visa immigration policies have been really difficult. I haven't seen my family in a year now and the moment this is all over, I'm going to Italy. I'm going to vacation for a month and I'm going to make all my friends jealous on Instagram. I don't care but I deserve it. Stephanie: I think I'm just going to come with you. You don't even have to worry about me. I'll just get behind the scenes. I'll be like, "Hey, mom and dad, where's my pasta?" Zana: We can go to Italy and watch Selling Sunset. I think we have a plan. Stephanie: Yeah, there we go. It'll be a perfect girls' trip. Stephanie: What's up next on your shopping list? Zana: I actually want to buy a nice desk. I'm eyeing this beautiful wood desk on AllModern. I think that's going to be my next purchase. Stephanie: Oh, that sounds great. If you were able to pick anyone to go to brunch with, other than me because that'd be a blast, who would you pick? It can be a celebrity or whoever you want. Zana: Oprah. I'll definitely go to brunch with Oprah or AOC, one of the two. I have a big girl crush on both of them so I should decide which one. Stephanie: You can bring them both. That sounds fun. And the last harder one, what one thing do you think will have the biggest impact on eCommerce in the next year? Zana: Next year? Stephanie: In the next year, yep. Zana: This one is a hard one. I don't know if under one minute it's answerable, but I think different forms of creative so Tik Tok is exploding. How to leverage different platforms like Tik Tok or just different forms of creating than the usual that we've been accustomed to see. Stephanie: Cool, great answer. It's been super fun having you on here. Where can people find out more about you and Reclaim? Zana: They can always shop and this is reclaim.com and follow us on our Instagram @thisisreclaim. Stephanie: Awesome. Thanks so much for coming on the show. It was really fun and we'll have to have you back in the future. Zana: Awesome. Thank you so much for having me.  

Works that we take for granted today as masterpieces, or as epitomes of the finest of fine art, could also have been considered ugly, of poor quality, or just bad when they were first made. With the passage of time comes a calm and an acceptance. But that doesn’t change the fact that there are many works peppered throughout art history that were straight-up shocking to the public when they were first presented decades, or even hundreds of years ago. Today's work of "shock art:" David's The Death of Marat. Please  SUBSCRIBE and REVIEW our show on Apple Podcasts! Twitter / Facebook/ Instagram   SPONSORS The Great Courses Plus (85% off digital course The Genius of Michelangelo, and more) AllModern (use promo code ARTCURIOUS for 10% off your first purchase) StoryWorth ($20 off your order) Cove (first month of migraine treatment free with this link) Casper (use promo code ARTCURIOUS for $100 off select mattresses) Learn more about your ad choices. Visit megaphone.fm/adchoices

We're taking it back to the 1950s. Topics include: Etiquette, house cleaning norms, and asking men for permission. Brittany is off this week. She no longer has that pesky uterus. We want thank Tracy White for filling in with Meredith.

This week we are discussing the horrifying murder of a new marine wife at the hands of someone she trusted. Special thanks to Erin’s Mom, Lore Heavilin, for providing a powerful statement for us to share at the end of this story. At the top of the show we mentioned a new show we are really loving, Re-Solved Mysteries Podcast. Check them out on your favorite Podcatcher! Please check out this week’s wonderful sponsors! We are  happy to bring Better Help to our listeners. Visit Betterhelp.com/Moms and use promo code MOMs for 10% off your first month. For the best sleep of your life, go to www.eucalypsohome.com and use promo code MOMS, and you can take 15% off with free shipping on your entire purchase. Do you need groceries, but you don’t want to drag the kids to the store? Check out Instacart.com or the Instacart app. Use code MOMS10 for $10 off your first order. For 10% off your first purchase at AllModern.com/MOMS, use the promo code MOMS. Remember shipping is FREE on all furniture! If you’d like to support The Mom’s and get some fun perks, including bonus episodes and early release- ad free episodes, you can check out our Patreon page at https://www.patreon.com/momsandmurderpodcast. As always, you can find us on Twitter, Instagram, and on our website at https://momsandmurder.com. Make sure you subscribe and rate our show to help others find us! We updated our merch store, you can find that at momsandmurder.threadless.com! Connect with us on social media at: Facebook.com/MomsAndRedRum Instagram: @MomsAndMurder Twitter.com/MomsAndMurder There is also a  book on this case called “Secrets of a Marine’s Wife”,  by Shanna Hogan. Sources:https://www.ci.twentynine-palms.ca.us/ https://ktla.com/2014/07/22/missing-marine-wife-planned-to-see-man-she-was-having-an-affair-with-the-day-she-went-missing-court-documents/ https://www.kpbs.org/news/2014/jul/21/ncis-involved-erin-corwin-case-search-warrants/ https://www.militarytimes.com/veterans/2018/03/07/veterans-with-ptsd-are-turning-to-horses-for-healing/ http://www.hidesertstar.com/the_desert_trail/news/article_7111a68a-a634-11e8-927e-c36e94ac2352.html https://www.nbcnews.com/dateline/video/full-episode-the-last-day-830880323803 Learn more about your ad choices. Visit megaphone.fm/adchoices

Midlife is only a bitch if you allow it to be one.

This week The Moms are discussing the infamous Honolulu Strangler and the terror he brought to an entire island community. Please check out this week’s wonderful sponsors! We are  happy to bring Better Help to our listeners. Visit Betterhelp.com/Moms and use promo code MOMs for 10% off your first month. For 10% off your first purchase at AllModern.com, use the promo code MOMS. Remember shipping is FREE on all furniture! Check out Dropps.com/Murder30 for an extra 30% off your first order of convenient, plastic free, eco-friendly cleaning. Every Dropp counts! You can try Instacart and get $10 off your first order. To get this limited time offer, go to instacart.com or download the mobile app and enter our codes MOMS10 at checkout! We also discussed the new show from Parcast called Crimes of Passion. Make sure you check that out! New episodes are released every Wednesday! Big thank you to Mary Jane for joining us as an official part of our team! We are so thankful for your support and talents! If you’d like to support The Mom’s and get some fun perks, including bonus episodes and early release- ad free episodes,  you can check out our Patreon page at https://www.patreon.com/momsandmurderpodcast. As always, you can find us on Twitter, Instagram, and on our website at http://momsandmurder.com. Make sure you subscribe and rate our show to help others find us! We updated our merch store, you can find that at momsandmurder.threadless.com! Connect with us on social media at: Facebook.com/MomsAndRedRum Instagram: @MomsAndMurder Twitter.com/MomsAndMurder SOURCES:https://en.wikipedia.org/wiki/Honolulu_StranglerBreaking Homicide, season 1 episode 5 ID Discoveryhttps://en.wikipedia.org/wiki/Hillside_Stranglerhttps://en.wikipedia.org/wiki/Hillside_Stranglerhttps://www.acsh.org/news/2018/08/02/most-common-methods-murder-13264http://listverse.com/2018/08/25/10-terrifying-facts-of-the-honolulu-strangler/https://www.onlyinyourstate.com/hawaii/honolulu-strangler-mystery-hi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

When a church secretary is killed, the prime suspect is someone even the police are shocked about. Please check out this week’s wonderful sponsors! We are happy to bring Better Help to our listeners. Visit Betterhelp.com/Moms and use promo code MOMs for 10% off your first month. For 10% off your first purchase at AllModern.com, use the promo code MOMS. Remember shipping is FREE on all furniture! And lastly, try Instacart and get $10 off your first order. To get this limited time offer, go to instacart.com or download the mobile app and enter our codes MOMS10 at checkout! If you’d like to support The Moms and get some fun perks, including bonus episodes and early release- ad free episodes, you can check out our Patreon page at https://www.patreon.com/momsandmurderpodcast. As always, you can find us on Twitter, Instagram, and on our website at http://momsandmurder.com. Make sure you subscribe and rate our show to help others find us! We updated our merch store, you can find that at momsandmurder.threadless.com! Connect with us on social media at: Facebook.com/MomsAndRedRum Instagram: @MomsAndMurder Twitter.com/MomsAndMurder SOURCESLOVE ME OR ELSE: The True Story of a Devoted Pastor, a Fatal Jealousy, and the Murder That Rocked a Small Town by Colin McEvoy and Lynn Olanoffhttps://www.lehighvalleylive.com/news/index.ssf/2018/06/da_killer_mary_jane_fonder_die.htmlhttps://www.mcall.com/news/breaking/mc-nws-bucks-county-missing-father-edward-fonder-search-20180521-story.htmlhttp://www.wfmz.com/news/southeastern-pa/police-reopen-search-for-edward-fonder-iii/711870400http://charleyproject.org/case/edward-f-fonder-iiihttps://www.mcall.com/news/breaking/mc-nws-mary-jane-fonder-bucks-prison-dies-20180605-story.htmhttp://www.doenetwork.org/cases/3736dmpa.html Learn more about your ad choices. Visit megaphone.fm/adchoices