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Just because Google's deprecation of third-party cookies is indefinitely delayed, doesn't mean that brands should throw their first-party data strategies out the window. Today we're going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I'd like to welcome Eric Wheeler, CEO & Founder, 33Across. Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. RESOURCES 33Across website: https://www.33across.com Access the latest 33Across Cookie Alternative Report here: https://www.33across.com/insights/report/advertising-report-q2-2024/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Just because Google's deprecation of third-party cookies is indefinitely delayed, doesn't mean that brands should throw their first-party data strategies out the window. Today we're going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I'd like to welcome Eric Wheeler, CEO & Founder, 33Across. Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. RESOURCES 33Across website: https://www.33across.com Access the latest 33Across Cookie Alternative Report here: https://www.33across.com/insights/report/advertising-report-q2-2024/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied inventory will inevitably rise, making it a highly competitive market. However, amidst this change, there's a growing audience utilizing cookieless browsing, offering opportunities for marketers to access quality inventory at lower prices. Today, Eric discusses how marketers should approach programmatic advertising.Connect With:Eric Wheeler: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied inventory will inevitably rise, making it a highly competitive market. However, amidst this change, there's a growing audience utilizing cookieless browsing, offering opportunities for marketers to access quality inventory at lower prices. Today, Eric discusses how marketers should approach programmatic advertising.Connect With:Eric Wheeler: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. With major players like Google phasing out third-party cookies, marketers must prepare themselves for big changes in the advertising landscape. While first-party cookies remain intact for publishers, the reliance on third-party cookies, which underpinned much of the programmatic advertising ecosystem, presents a significant challenge. Today, Eric discusses how you can prepare for a cookieless world.Connect With:Eric Wheeler: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. With major players like Google phasing out third-party cookies, marketers must prepare themselves for big changes in the advertising landscape. While first-party cookies remain intact for publishers, the reliance on third-party cookies, which underpinned much of the programmatic advertising ecosystem, presents a significant challenge. Today, Eric discusses how you can prepare for a cookieless world.Connect With:Eric Wheeler: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
DON BYRON / ARUÁN ORTÍZ “RANDOM DANCES AND (A)TONALITIES” Zurich, Switzerland, December 7 & 8, 2017Tete's blues, Black and tan fantasy, Violin partita no. 1 in B minor, BWV 1002Don Byron (cl,sax) Aruan Ortiz (p) ALAN PASQUA “DEDICATIONS” New York, September 12 & 13, 1995Homage (1,3), San Michele (2), The emergence (2,3)Randy Brecker (tp-3) Gary Bartz (as-1) Michael Brecker (sop-2,ts-2) Alan Pasqua (p) Dave Holland (b) Paul Motian (d)Todd Marcus “Inheritance” – Hampton, NJ, 2011 Bye bye blackbird Todd Marcus (b-cl) George Colligan (p) Eric Wheeler (b) Warren Wolf (d) TODD MARCUS “INHERITANCE” Hampton, NJ, 2011 Herod, part 1 & 2Todd Marcus (b-cl) Don Byron (b-cl-1) Xavier Davis (p) Eric Wheeler (b) Warren Wolf (d) Continue reading Puro Jazz 07 febrero 2024 at PuroJazz.
DON BYRON / ARUÁN ORTÍZ “RANDOM DANCES AND (A)TONALITIES” Zurich, Switzerland, December 7 & 8, 2017Tete's blues, Black and tan fantasy, Violin partita no. 1 in B minor, BWV 1002Don Byron (cl,sax) Aruan Ortiz (p) ALAN PASQUA “DEDICATIONS” New York, September 12 & 13, 1995Homage (1,3), San Michele (2), The emergence (2,3)Randy Brecker (tp-3) Gary Bartz (as-1) Michael Brecker (sop-2,ts-2) Alan Pasqua (p) Dave Holland (b) Paul Motian (d)Todd Marcus “Inheritance” – Hampton, NJ, 2011 Bye bye blackbird Todd Marcus (b-cl) George Colligan (p) Eric Wheeler (b) Warren Wolf (d) TODD MARCUS “INHERITANCE” Hampton, NJ, 2011 Herod, part 1 & 2Todd Marcus (b-cl) Don Byron (b-cl-1) Xavier Davis (p) Eric Wheeler (b) Warren Wolf (d) Continue reading Puro Jazz 07 febrero 2024 at PuroJazz.
As Luke navigates out of the Friendzone and into a conspiracy cooked up by Darth Vader and Admiral Griff, Eric Wheeler navigates back to the podcast to talk with us about the joys of newspaper comic strips, Hayao Miyazaki's disappointing son, the unexpected horniness of Fondor Shipyard's Supply Tug pilot, and which member of The Beatles would make the best Gandalf.
TRACKLIST: 1. Ancestors (feat. Kevin Haynes Grupo Eleggua) - Moses Boyd [@mosesboyd] 2. Think Twice (feat. Antibalas) - Takuya Kuroda [@takuya-kuroda-official] 3. Pinkie - Beat Out Shrine 4. Que Se Sepa - Roberto Roena y Su Apollo Sound 5. Happyness Samba - Giacomo Bondi 6. Ife L'ayo (feat. Jadson Xabla & Gabriel Santana) - Àbáse [@abasemusic] 7. Mango Meat - Mandrill 8. Ahora (feat. Sullivan Fortner, Eric Wheeler & Joe Dyson) - Lauren Henderson [@laurenhendersonmusic] 9. Black Market - Weather Report 10. Mercury - Steve Lacy [@steevlacy] 11. For Me - TAXIIGO 12. We Change (feat. Kamasi Washington) [Part I] - Brandon Coleman [@brandoncoleman-music] 13. Melanin - Ashley Henry [@ashleyhenryofficial] 14. Die Hard - Kendrick Lamar, Blxst & Amanda Reifer [@kendrick-lamar-music @blxst1 @amandareifer] 15. Missy Elliott + Erykah Badu = Sock it to Me - duncan gerow [@duncangerow] 16. Tie That Binds - Drake 17. Origin of Blackness - Kareem Ali [@kmx19] 18. Keepin' it Jazz - Felipe Gordon [@felipe-gordon] 19. Tomorrow - Your Grandparents [@yrgp] 20. Strings of Light - Yussef Kamaal 21. Age of Ascent - Kokoroko 22. Four Fifths (Tiny Room Sessions) [feat. Ruslan Sirota & Chesley Allen] - Greg Spero & MonoNeon [@spero @polyneon] 23. Relativity - Wayne Snow [@waynesnow] 24. G'Muary (Heavenly) - Mndsgn [@mndsgn] 25. Lynda Dawn - Arise (Reprise) SLOWED - SLOW DAT SH*T [@slowdatsht] 26. Mystery Lady (TrapHouseJazz Remix) - Masego [@masegomusic] 27. Call Me Every Day (feat. Wizkid) - Chris Brown 28. Uh Huh Okay (Remix) [feat. Venna] - Emmavie & Budgie [@emmavie100 @budgiefirebeats] 29. Ease Up - Jean Deaux & Masego [@thatsjeandeaux] 30. Lovers & Friends (Jersey Club) - DJ Taj [@teamtaj]
Welcome to a new edition of the Neon Jazz interview series with Israeli-born, New York-based Jazz Guitarist and Composer Yuval Amihai .. His new 2022 CD My 90s Summer tells the story of a journey through music over two decades and three continents featuring David Kikoski on piano, Eric Wheeler on bass & Jeremy Dutton on drums on Fresh Sound Records .. It goes from his native Israel, Paris, and the epicenter of jazz in New York City .. He began piano at 8 then switched to the electric guitar at 13 .. By the time he was 16k, he was leading his own bands and performing regularly around the country. Dig his story .. Click to listen.Neon Jazz is a radio program airing since 2011. Hosted by Joe Dimino and Engineered by John Christopher in Kansas City, Missouri giving listeners a journey into one of America's finest inventions. Take a listen on KCXL (102.9 FM / 1140 AM) out of Liberty, MO. Listen to KCXL on Tunein Radio at http://tunein.com/radio/Neon-Jazz-With-Joe-Dimino-p381685/. You can now catch Neon Jazz on KOJH 104.7 FM out of the Mutual Musicians Foundation from Noon - 1 p.m. CST Monday-Friday at https://www.kojhfm.org/. Check us out at All About Jazz @ https://kansascity.jazznearyou.com/neon-jazz.php. For all things Neon Jazz, visit http://theneonjazz.blogspot.com/If you like what you hear, please let us know. You can contribute a few bucks to keep Neon Jazz going strong into the future. https://www.paypal.com/donate?hosted_button_id=ERA4C4TTVKLR4
TRACKLIST: 1. Nocturno - ARTEMIS 2. Leeward (feat. Marquis Hill, Sullivan Fortner, Eric Wheeler & Joe Dyson) - Lauren Henderson [@laurenhendersonmusic] 3. piano joint - Conor Albert [@conoralbert] 4. Angles (feat. Noname & Xavier Omar) - Mick Jenkins [@mickjenkins] 5. On My Ones - Aby Coulibaly [@aby-coulibaly] 6. Exu (feat. Luciane Dom) [Intro] - Àbáse [@abasemusic] 7. Slow Down (feat. Ego Ella May) - Blue Lab Beats [@blue-lab-beats] 8. Carousel (feat. Olivia Nelson & Tokio Myers) - Latir [@princelatir] 9. Space 2 - Nala Sinephro [@sinephro] 10. AMEN - EARTHGANG & Musiq Soulchild [@earthganghbt @musiqsoulchildofficial] 11. Hot - The Last Artful, Dodgr [@thelastartful] 12. Sunshine - The O'Jays 13. Someone - Meaghan Maples [@meaghanmaplesmusic] 14. Love's Train - Con Funk Shun 15. What's Happening Brother - Marvin Gaye 16. Through It All - Lady Wray [@ladywray] 17. Day One Friend - Robin Thicke & Rapsody [@robinthicke @rapsodymusic] 18. STRONG FRIENDS - EARTHGANG [@earthganghbt] 19. Love Is Not So Frightening - Phil Gerus [@philgerus] 20. Breath (feat. XL Middleton) - Soul Clap [@soulclap] 21. Feelwitchu - Tennyson [@tennysonmusic] 22. It's Okay [Lakim Remix] - LION BABE, OSHUN & Lakim [@lionbabe @oshuniverse @lakimisalive] 23. 2 seater (feat. Smino) - Tiana Major9 [@tianamajor9] 24. Youthenasia - Bakar [@yeaabk] 25. Why We Speak (feat. Q-Tip & Esperanza Spalding) - Robert Glasper [@robertglasper] 26. Frontline (CARRTOONS Remix) - Butcher Brown [@butcherbrownrva] 27. Reclamation - Brandee Younger [@harpista] 28. Paper Thin - Lianne La Havas [@liannelahavas] 29. Different Planet - LION BABE [@lionbabe] 30. What's Love - Baby Tate [@yungbabytate] 31. I'll Be There (feat. Phonte) - Mac Miller
SUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world’s best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
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Nduduzo Makhathini - Beneath the Earth. Sisonke Xonti - Newness. The KutiMangoes - Sand to Soil. Theo Crocker, Kassa Overall, Eric Wheeler, Irwin Hall & Ben Eunson - We Can't Breathe. Bokani Dyer - Ke Nako. The Original Pinettes Brass Band - Grazin in the Grass. Louis Amstrong & Leon Thomas - The Creator Has a Master Plan. The KutiMangoes - Thorns to Fruit. Theo Crocker, Kassa Overall, Eric Wheeler, Irwin Hall & Ben Eunson - This Could Be (For the Travelling Soul). Zo! feat. Tamisha Waden - Steal My Joy. Zamajobe - Ndoni Yamanzi. Fatoumata Diawara - Sonkolon. Dianne Reeves - Testify. Rare Silk - Storm. Thandi Ntuli and Shane Cooper - Untitled. Luka & Sio - Day Break. Marsha Amrosius - Luh Ya. Robert Glasper - Expectations (Instrumental). Anderson .Paak feat. Smokey Robinson - Make It Better. Elaine - Changes. Khuli Chana - Diary. Jordan Rakei - The Light. Kem - I Get Lifted. Fudge Fingas - Gettin' Togetha. Kraak & Smaal feat. Ivar & Bernice van Leer - Naked. Vinnie Mak - Only With You.
Música pausada para el primer día de un nuevo año. La guitarra de Pat Metheny. El piano de Bruce Hornsby junto a Metheny y el de Carole King celebrando el año entrante y Tori Amos evocando a Eric Satie. La meditación a la brasileña de Lauren Henderson. Michael Franks también de celebración de Año Nuevo. Y Gino Vannelli recordando los días de trotamundos. Y no podía faltar Joni Mitchell dándonos calor desde el frío de enero. DISCO 1 PAT METHENY The Gathering Sky 9’27 DISCO 2 BRUCE HORSNBY Talk Of The Town 5’11 DISCO 3 LAUREN HENDERSON Meditação (Meditation) [feat. Sullivan Fortner, Eric Wheeler & Allan Mednard] 7’11 DISCO 4 GINO VANNELLI Gypsy Days 7’28 DISCO 5 JONI MITCHELL Come In From the Cold 7’31 DISCO 6 MICHAEL FRANKS The Way We Celebrate New Year's 6’24 DISCO 7 TORI AMOS Battle Of Trees 8’46 DISCO 8 CAROLE KING New Year’s Day 8’46 Escuchar audio
Eric Wheeler, “Your Personal Wealth Advisor,” is a CERTIFIED FINANCIAL PLANNER™ professional with more than 25 years of financial industry experience. He is an author and sought-after speaker for seminars, meetings, and conferences to deliver sound financial advice to those looking for wealth mentorship.
As Han Solo finds himself in the unexpected position of babysitting two children and escorting them on behalf of a mining guild, we find ourselves in the unexpected position of having Eric Wheeler take over the podcast for an episode to unleash his thoughts on The Rise of Skywalker and The Mandalorian, to school us on the art of Gymkata, and to marvel with us at the long-awaited return of Archie Goodwin.
Eric Wheeler is an Open-Source technology enthusiast with a passion for cutting edge marketing technology. He has a gift for taking complex systems and breaking it down into simple easy to understand steps and automating the process. He's spent the past 7 years working with marketing platforms to build websites, funnels and salespages for clients and team members in various online opportunities. He's currently dedicated his focus to a new high-tech, high technology company providing a single platform that's a complete marketing and online business solution for a company's online presence.
THE ROCKETEER ignites our imaginations with its winning combination of high flying thrills, art deco style, and old school optimism. Eric Wheeler jets in to pontificate on pulp adaptations and Hollywood's Golden Age in this heroically heartfelt episode. Go get 'em, kid!
No One Can Know About This: A Podcast Where We Play Every Final Fantasy
Welcome to the bonus series "Chocobetting"! Originally released for patreon subscribers, we wanted to bridge the gap between seasons and allow those listeners in our main feed enjoy it too! We had a few great guest over the four episodes we've made, so please... enjoy! It’s the third in our totally intermittent bonus series, Chocobetting! We invited our good friend Eric Wheeler over to bet on Chocobo races and apparently talk a lot about movies and shit. Come hang out! T-shirts and mugs: http://etsy.com/shop/nockat Email: NOCKATpodcast@gmail.com @NOCKATpodcast patreon.com/nockat
February is American Heart Month. To raise awareness about heart health, Eastside Medical Center hosted a Ladies Night Out for Heart Health on February 11, 2020. Cardiovascular disease is the #1 killer in women, claiming the lives of 1 in 3 women – more than all forms of cancer, accidents, and diabetes combined. Fortunately, 80% […] The post EASTSIDE MEDICAL CENTER: Ladies Night Out for Heart Health appeared first on Business RadioX ®.
CEO Eric Wheeler has steered 33Across through many upheavals in programmatic advertising over his 13 years with the company. In this episode he talks about that journey, the important distinction between ads and attention, changes to third party cookies and the continued opportunity to innovate in ad tech.
How do you regain your employees' trust? It was a question Eric Wheeler wrestled with after his company, 33Across, had to pivot and lay off 70% of his workforce. He needed to keep his remaining talent focused, and recruit new people to execute a brand new vision. So he tried something new: Radical transparency. He'd start sharing all the company's financial secrets. And it worked.
This week David talks with CEO and co-founder of 33 Across, Eric Wheeler. Eric shares thoughts on being prepared for future scenarios, the challenges of all the new digital platforms and getting better than the standard IAB view for your online ads.
This week David talks with CEO and co-founder of 33 Across, Eric Wheeler. Eric shares thoughts on being prepared for future scenarios, the challenges of all the new digital platforms and getting better than the standard IAB view for your online ads.
Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to meet marketers' needs for transparency and impact. The company name refers to the toughest crossword puzzles that can be solved if you decipher a large horizontal word in the middle of the puzzle. According to Wheeler, in many difficult puzzles these are often around 32 or 33 across. “33Across unlocks the puzzle of quality online advertising,” says Wheeler.
Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to meet marketers’ needs for transparency and impact. The company name refers to the toughest crossword puzzles that can be solved if you decipher a large horizontal word in the middle of the puzzle. According to Wheeler, in many difficult puzzles these are often around 32 or 33 across. “33Across unlocks the puzzle of quality online advertising,” says Wheeler.
Dr. Michael Lipsitt, Dr. Marcus Sims and Eric Wheeler Eastside Medical Center is an Accredited Chest Pain Center with PCI from the Society of Chest Pain Centers- the highest national accreditation possible for emergency heart care. When minutes matter, Eastside is equipped to quickly treat heart attacks close to home. Our experienced cardiologists offer comprehensive […] The post EASTSIDE MEDICAL CENTER: American Heart Month appeared first on Business RadioX ®.
As the Star Warriors reunite with Leia on Shiva IV to combat the forces of the Galactic Empire, Brian and Sam welcome Eric Wheeler (of Text Before Calling) on to the show for a freewheeling debate over the merits and flaws of both the sequel and prequel trilogies, a ridiculously extensive look back at the filmography of The Mandalorian's very own Werner Herzog, an examination of the mind of George Lucas, and, very occasionally, a look back at the second part of this strange issue of the old Star Wars comics from the eighties. Happy Holidays, fellow explorers!
33Across is an advertising technology company focused on solving the challenge of consumer attention. Their Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. Delivering superior audience engagement to brands and providing publishers with the ability to drive incremental revenue, the platform results in greater efficiency and a better consumer experience. While online ad spend grew to $88 billion last year, according to the Interactive Advertising Bureau, more than 90% of that growth last year went to Google or Facebook. Meanwhile, these two companies – and suddenly AT&T - are seemingly scooping up adtech companies left and right. So the obvious question is, is it even possible in this new world to be a profitable independent digital advertising company? Or, are all these companies, to put it bluntly, screwed? Eric Wheeler should have been feeling good. It was July of 2012 and he’d just raised a $13M Series C round. But, the founder and CEO of high-flying adtech startup, 33Across, had an uneasy feeling. One that would soon morph into despair. Seemingly overnight, 33Across would see millions of dollars in pipeline disappear while it saw its near profitable status turn into millions of loss. That $13M Series C was quickly evaporating. Eric knew he had to make some changes immediately. Ones that would involve re-inventing the company. All told, 33Across would lose $4M more than planned in the turn-around. Looking back on the experience, Eric says, “What I didn’t realize at the time was how incredibly hard it is to take a business and turn it so quickly when faced with such strong and dominating headwinds.” Eric shares the dramatic 180-degree pivot the company made and creating an entirely new business model while simultaneously convincing investors and customers (agencies and large brands) to stick with the company. And, the turnaround has been dramatic. 33Across has seen 100% year-over-year growth for the past four years and has effectively gone from zero revenue to an annual run-rate of $100M while becoming profitable. How did Eric accomplish this feat? “The things that were putting our model out of business - the move to programmatic (automated online) advertising, the need for more transparency, the focus on greater ad quality - were the exact things that we ended up basing the business on going forward.” Listen to Eric Wheeler's inspirational story on my daily tech podcast.
President Shavkat Mirziyoyev, ruling Uzbekistan since December 2016, has initiated several milestone reforms aiming to create a market economy and open the country for foreign investors. Alexey Yugai, Associate Director and Eric Wheeler, Senior Associate in our Business Intelligence & Investigations team, have been on the ground meeting with international and Uzbek business people, as well as relevant figures in the public sector, outside political observers and journalists. This podcast will provide insight on the ongoing economic and judicial reforms, challenges that the government is likely to face while implementing them, and the opportunities that this changing landscape presents to foreign investors.
Jurassic June concludes with a lesson about the power of compassion and friendship amid bleakness and despair, as Eric Wheeler of Text Before Calling joins us on our journey to THE LAND BEFORE TIME!
- Where in the World is Eric Wheeler - With Derek LaPorte & Sean Fau. & guest Tim Snow. Music By; Daren Sprawls,: Ghostislandproductions.net
- -Dueling Orwells - Literally Literary - WIth Guest Eric Wheeler - With: Sean O'Brien, Joseph Bonier & Sean Fau-Burnitz
- Text Before Politinkering - With Guest Eric Wheeler - With Sean Fau-Burnitz, Sean O'Brien & Joseph Bonier, Music By; Daren Sprawls,: Ghostislandproductions.net
Eric Wheeler has a chance to shake the President of the United State's hand just prior to his relinquishing U.S. sovereignty to the European Union. Todd and Maria will discover the startling identity of the dark stranger and the Son of Man will be born.