Podcast appearances and mentions of lauren friedman

It might sound like a conspiracy to say that tech workers are subject to a rigged job market designed by billionaires for the consolidation of wealth and power.  After 2+ years of continued instability, mass layoffs, a hellacious job market, wage stagnation, RTO mandates, and ever increasing workloads, we need no more proof that Big Tech bosses and their acolytes see workers as disposable cogs in a machine.  Amy talks with Lauren Friedman, founder of Workforce Consulting, LLC, to unpack the hidden forces and power plays shaping the tech job market. With extensive experience in tech recruiting and workforce consulting, Lauren spills the tea on the machinations of Big Tech to hoard talent, knowledge, and money as a deliberate business strategy with disastrous consequences for millions of tech workers. Precarity has come to tech work, but you don't have to be a fish in a barrel. We have the individual and collective power to enact change and survive this together. Please support the show! Leave a rating and review, tell your friends, or throw us a few gold doubloons! Find Lauren on LinkedIn Episode transcript

Lauren Friedman, Founder and CEO, LFE by It Seemed Like A Good Ide Time Enterprises LLC, an umbrella brand focused on Complex Trauma – so pervasive and so obvious that it's hiding in plain sight from professionals AND persons living in perennial chaos. A Pediatric Complex Trauma Nonprofit to launch. Lauren, a  prolific 20 year AdTech (Advertising & Technology) veteran, experienced (want to link to Lauren' LinkedIn Page) almost four decades of disparate somatic responses to trauma without being properly diagnosed. Lauren has been being treated for Adrenal Fatigue/High-Functioning Complex PTSD since December  2021 after "living" in Survival Mode unknowingly from under the age of two thru 39.  Ironically, Lauren was born with a natural ability to connect with others, while being incredibly disconnected from herself.  A walking picture of Complex Trauma – and once you see life through the lens of trauma, you can't unsee it. Through Lauren's transformative, jaw-dropping, can't make this sh*t up healing  lifelong Complex Trauma and Sobriety Spectrum™ journey, her soul's purpose and mission on this planet became clear.  Now Lauren (LFE) is  Championing the HOW-ARE U HEALING™ Revolution as a trauma-informed connector and storyteller. Breaking stereotypes, barriers to entry and baffling with brilliance on a global scale, by helping humans find connection, inspiration, education and support 

Get an exclusive look at the technology behind Palantir's healthcare revolution.  AJ Mody and Asher Perzigian chat with Lauren Friedman Stat, Board Member at Palantir, about Foundry, an enterprise operating system that integrates real-time data for improved decision-making, and Apollo, an infrastructure management and support system that keeps everything running smoothly.  Discover how these powerful tools are transforming the healthcare landscape while giving healthcare professionals the tools they need to make better, faster decisions, leading to more effective and personalized care.

With applications and users everywhere, the networks are now, more than ever, being tasked with delivering consistent protection while providing an exceptional user experience across multicloud environments (public, private, and hybrid cloud). The accelerated adoption of cloud-based applications and expanded remote workforce have also created significant challenges, including security and connectivity gaps, as well as unprecedented levels of network complexity that NetOps and SecOps teams could not have anticipated. Organizations are rethinking their networking and security strategies to meet the agenda of delivering a secure cloud-first and seamless hybrid work experience. Organizations now require a solution where networking and security functions are completely integrated into a single service. The solution – that intelligently and securely connects their users to the applications they need, regardless of where they are located. These organizations now turn to Secure Access Service Edge (SASE) to reduce complexity, bring security and connectivity closer together, and optimize experiences for users everywhere. The integration of existing networking, such as software-defined WAN (SD-WAN), and cloud-delivered security technologies (such as SWG, CASB, FWaaS and ZTNA) into a unified cloud-based secure connectivity solution is what constitutes SASE. The essence of a true SASE platform is built on SD-WAN architecture, bringing together SD-WAN's core benefits with increased cloud security. SD-WAN extends the network perimeter to the end-user and safely connects the distributed users to distributed resources, all without compromising on the application performance. Figuring out the best approach for your network security can be tricky. Which technology should you adopt? How can you reduce costs and complexity, improve user experience, simplify WAN management, and ultimately secure your network better? With over 30 years of experience in networking and security, and recognition as the leader in WAN edge and zero-trust security, Cisco is the trusted partner for your organization wherever you are on your SASE journey. SASE isn't a one-size-fits-all initiative — and Cisco is uniquely positioned to meet your needs at a pace that is right for you with a complete secure access service edge portfolio. In this episode, we dive into how Cisco+ Secure Connect Now (a turnkey SASE solution powered by the Cisco Security Cloud and the Meraki platform) brings together our best-in-class networking, client connectivity, security, and monitoring capabilities into a single subscription service that will deliver seamless, secure access to any application, over any network, anywhere users work. This turnkey SASE solution is a great option for organizations who want to transition to a single subscription model where they can pay for what they need. No upfront investment or set-up required – just take it and go to everything you need for SASE now. Related links Learn more: SD-WAN: https://www.cisco.com/c/en/us/solutions/enterprise-networks/sd-wan/index.html Cisco Plus Secure Connect Now: https://www.cisco.com/c/en/us/products/plus-as-a-service/secure-connect.html Follow us: twitter.com/ciscochampions Cisco Champion Hosts Dan Kelcher (twitter.com/ipswitch), Merdian IT, Enterprise Network and Cybersecurity Solutions Architect Michael Witte (twitter.com/themikewitte), WWT, Technical Solutions Architect Ryan Harris (twitter.com/bridgeisroot), Presidio, Senior Engineer Guest Matt Gillies, Cisco, Cisco Fellow and Chief Architect, WW Systems Engineer and Technology Moderator Amilee San Juan or Lauren Friedman, Cisco, CCR Program/Technical Influencer Marketing

The Marble Falls Public Library staff interviews author Lauren Friedman about her 50 Ways to Wear series and more!

Episode 09: Lauren Friedman Follow our guest on Twitter: @lauren (https://twitter.com/lauren) Special shout out to @andy_fisher (https://twitter.com/andy_fisher) and the Cisco Champions program! Do you have any suggestions for our podcast? Send an email: ng-TinTpodcast@netapp.com (mailto:ng-tintpodcast@netapp.com)

Today’s brand-new SHELF TALKING is brought to you by the letter A! Record live at Literati: –Leah Stewart discusses her novel What You Don't Know About Charlie Outlaw with Eileen Pollack. –Lauren Friedman, author of 50 Ways to Wear Accessories, delves into the history of the handbag. –Sci-fi writer John Scalzi shares a report card from our intergalactic neighbors (plus a special musical treat!). Shelf Talking Produced by: Mike & Hilary Gustafson, and John Ganiard Theme Music: “Orange and Red” by Pity Sex (2016, Run for Cover Records)

It's been awhile since we came out with an episode on style or fashion. It was episode eight a long time ago, that was with Luke Storey. It was an amazing episode. If you haven’t read it, you definitely should go and read it. I don't think of myself as having a lot of fashion sense. I did not dress well a decade ago. I didn't know any better. I rely heavily on my wife and also we rely on stylists for things like closet cleanses, outfit combinations, buying new items. A lot of times we’ll buy stuff on our own, but we also will do big buys with our stylist. This topic may seem superficial to some of you. It does feel good to look stylish and to feel you have some competence in this area. It helps in business. It helps if you're dating. It's definitely something worth reading. This is episode number 162. Our guest is Lauren Friedman. Lauren is an artist, stylist and the author and illustrator of three books published by Chronicle Books including her book50 Ways to Wear Accessories. Her first book, 50 Ways to Wear a Scarf, has sold over 200,000 copies and has been translated into multiple languages. She's the creator of the My Closet in Sketches project and Illustrated Style Blog. Lauren's work as a professional illustrator has appeared in numerous publications including Lucky Magazine, Travel + Leisure Magazine and The Washington Post. Her books have been sold at MoMA, The National Gallery ofArt, Paper Source, Target and retailers across the world. In addition, Lauren acts as an image consultant and personal wardrobe stylist for clients in Washington, DC and Ann Arbor, Michigan.

Channeling her inner goddess and empowering women to do the same, Lauren Friedman talks about how fashion and style should bring out that authenticity in you. She is an author, illustrator, stylist, and blogger who creates stories with her outfits. She talks about how women are made to feel small in the patriarchal society and how we can fight back by embracing our vulnerabilities and listening to our inner voices, carrying them out into the world. Discussing also subjects like body shaming, she inspires women to be comfortable with who they are. She also offers some great style tips that can up your style, wardrobe and fashion game that all women can really appreciate.

Lauren Friedman is a US Naval Academy graduate, a veteran, an activist, and one tough cookie who's determined to work hard for the people and community in Ohio that she loves. Plus, Emily's decided on her New Year's resolution. #AugustIntention

On this week’s episode of the Ohio Democratic Podcast we are spotlighting Lauren Friedman and Casey Weinstein, candidates for the Ohio Statehouse. Lauren and Casey are both veterans, graduates of service academies -- and both are young Democrats with small children! Take a listen and learn more about their candidacies.

Sophy and Kelly talk to three Democratic candidates in Ohio: Lorraine Wilburn for Ohio House District 48; Rachel Crooks for House District 88; and Lauren Friedman for State Senate District 29, about the issues facing Ohio voters, including healthcare and the opioid crisis, education, state and local budgets, and roads and infrastructure. They also discuss candidate training and networking and the underestimation of women and first-time candidates. Lorraine Wilburn segment: 0:31 - 20:10 Rachel Crooks segment: 21:01 - 38:57 Lauren Friedman segment: 40:05 - 1:04:28

Sophy and Kelly talk to three Democratic candidates in Ohio: Lorraine Wilburn for Ohio House District 48; Rachel Crooks for House District 88; and Lauren Friedman for State Senate District 29, about the issues facing Ohio voters, including healthcare and the opioid crisis, education, state and local budgets, and roads and infrastructure. They also discuss candidate training and networking and the underestimation of women and first-time candidates. Lorraine Wilburn segment: 0:31 - 20:10 Rachel Crooks segment: 21:01 - 38:57 Lauren Friedman segment: 40:05 - 1:04:28

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode Social Business Engine podcast host Bernie Borges summarizes key take aways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP. It’s undeniable that digital sales and marketing are here to stay. Any company that is going to be a competitor in the B2B environment has to provide its sales and marketing teams the digital tools and training needed in order to be successful. The Social Business Engine Podcast is the one resource where you can hear in-the-trenches examples of how companies large and small are creating their own digital transformation in marketing and sales. In this episode Bernie Borges, CMO of Vengreso and your host explains why digital transformation in sales, marketing, and customer facing functions of companies are so important to him. On this episode Bernie highlights his takeaways from recent episodes that demonstrate the focus of the Social Business Engine podcast and why you will continue to learn from it. This episode is sponsored by SAP. Download the ungated case study: Savvy Social Selling the SAP Way and learn how SAP sales reps have deals that are 560% larger on average using social selling techniques. This case study is available for download without a form to fill – just click to open the PDF in your browser at https://Vengreso.com/sap Spotlighting Those With Digital Sales Transformation Stories To Tell Many sales and marketing related podcasts feature authors or sales coaches who help individuals increase their sales skills to advance their careers. Those podcasts are great and very needed - but it’s not the focus of the Social Business Engine podcast. SBE’s host, Bernie Borges is excited to highlight those in leadership or management positions who have digital transformation stories in the trenches to inspire you in your own digital transformation journey. In every episode, Bernie speaks with practitioners who are capitalizing on the digital and social-media-driven nature of society to increase their company’s ability to engage their employees, prospects and customers more effectively. In this episode, you’ll hear how Adobe is infusing social media into every aspect of its business, how Conversica is using AI-power sales assistants to fuel sales, and more. After you listen to this episode you’ll understand why Bernie is so passionate about focusing the Social Business Engine podcast on the world of B2B sales and marketing digital transformation. Digital Sales Enablement: Infusing Social Media Into All Aspects of Business Episode 153 of Social Business Engine introduced listeners to Adobe’s Head of Social Business Enablement, Lauren Friedman. Her goal at Adobe is to infuse social media into all aspects of what Adobe does as a company. In the episode, Bernie highlights how Lauren and the team at Adobe are helping employees use social media to achieve their business objectives. This includes training courses such as Social Selling, Social for Product Management, Social for Talent Acquisition, etc. Her team also leads the Employee Advocacy program at Adobe where they work to enable all employees to effectively use social media personally and professionally. That last point is one that most companies are not doing very well to date. But it’s a mindset and strategy that is becoming more and more vital for B2B digital sales as we move into the future. Listen as Bernie explains why the topic is so relevant and why sales and marketing leaders must learn from examples like Adobe’s in order to empower their own sales teams. The SBE Podcast Introduced You To How Conversational AI Can Amplify Digital Sales Episode 188 of The Social Business Engine Podcast features Bernie’s a conversation with Alex Terry, CEO of Conversica. Conversica is doing some incredible things in the digital sales ecosystem through AI (Artificial Intelligence) in the form of digital sales assistants. Their AI-powered sales assistants become part of sales and marketing teams. These assistants can automatically contact and engage prospects via email at scale using natural language conversation until the prospect either turns into a willing sales conversation, or opts out. Episodes 197 through 201 feature SAP’s impressive global social selling strategy. There is much to admire about their digital transformation story. Among many achievements, SAP is succeeding at aligning marketing and sales in support of their global social selling program. They’ve trained 12,000 sales reps across the globe. The results are truly impressive with reps creating sales opportunities that are more than 5x the size of deals of those not created through social selling. Also impressive is the innovative approach SAP has taken to measuring results. Catch episode 201 to hear all about these innovative techniques. As the Social Business Engine podcast has move through the milestone of 200 published episodes, Bernie wants you to know that he is committed to delivering inspirational examples of digital transformation in the trenches. We can’t predict if there will be another 200 episodes to this podcast show. We can however commit to staying true to the mission of helping you learn from digital sales and marketing practitioners in the trenches. If you’re not subscribed to SBE, subscribe through iTunes or your favorite podcast player. Subscribe here to get our weekly updates delivered each episode to your inbox.. Outline of This Episode [1:03] The direction and purpose of the Social Business Engine podcast [3:42] A quick recap of the most recent episodes highlighting SAP [5:37] 5 episodes that highlight the focus of the SBE podcast [25:06] A final request from Bernie: Would you rate and review the podcast? Resources & People Mentioned This episode is sponsored by SAP. Download the ungated case study: Savvy Social Selling the SAP Way and learn how SAP sales reps have deals that are 560% larger on average using social selling techniques. This case study is available for download without a form to fill – just click to open the PDF in your browser at https://Vengreso.com/sap. Episode 153: Integrating Social Media Across the Enterprise at Adobe Adobe Episode 188: How Conversational AI Provides Marketing and Sales a Competitive Edge Conversica Episode 194: Harnessing Propensity to Buy Data to Create Sales Ready Conversations Oracle Episode 185: A Top-Down Approach to Employee Engagement on Social Media Centrica Business Solutions Episode 201: How SAP Is Innovating in Social Selling ROI Measurement SAP Get Your Social Selling Index Score The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.   Download Social Business Journal Volume 11 - The case study where SAP tells all about their secrets to social selling success…Not a secret anymore. Their global enterprise software sales team is achieving billions in sales pipeline. Download the ungated case study – no form to fill out – just click to open the case study in your browser – go to https://Vengreso.com/sap and learn the secrets to sales success at SAP through social selling strategies.  

In this episode, Kelly speaks with first-time political candidates: Sharon Fairley, who is running for Illinois Attorney General (1:19); Jolene Loetscher, who is running for Mayor of Sioux Falls, South Dakota (16:10); Erin Zwiener, who is running for Texas House District 45 (29:40); Lorraine Wilburn, who is running for Ohio House District 48, with Lauren Friedman, who is running for Ohio Senate District 29 (48:00); Ann Gillespie, who is running for Illinois Senate District 27 (1:06:23); and Sarah Kader, who is running for City Council in Tempe, Arizona (1:18:19).

In this episode, Kelly speaks with first-time political candidates: Sharon Fairley, who is running for Illinois Attorney General (1:19); Jolene Loetscher, who is running for Mayor of Sioux Falls, South Dakota (16:10); Erin Zwiener, who is running for Texas House District 45 (29:40); Lorraine Wilburn, who is running for Ohio House District 48, with Lauren Friedman, who is running for Ohio Senate District 29 (48:00); Ann Gillespie, who is running for Illinois Senate District 27 (1:06:23); and Sarah Kader, who is running for City Council in Tempe, Arizona (1:18:19).

How else can social media be used to maximize its power to market a particular brand? The concept of social media enablement seems like a novel approach. But at Adobe, employees themselves have been empowered to build their own personal brands while playing a big and active role for Adobe as it integrates social media into every aspect of its business operations.  Apparently, customers have more trust for the average employee when they are active on social media. And, they can be a profound source of expertise for Adobe. Adobe has recognized their employees' crucial role with clients and are actively training them to represent the brand. In this episode, Adobe's Lauren Friedman shares how. Lauren Friedman is foremost a writer, social marketing strategist, and head of Adobe's Social Business Enablement. Lauren started out with a social marketing company called Context Optional before she landed at Adobe in 2011 after two acquisitions.  At first, she managed Consulting Services and then in 2013 joined the Social Business Center of Excellence. She ensures that social media is infused in every aspect of Adobe's business and developed the Global Social Media Training Program for its employees. Lauren was recognized in 2015 as iMedia 25's top marketing innovator and also specializes in content strategy for Fortune 100/500 brands, international business, quantitative and qualitative reporting and analytics, and social network strategy.  In this Episode: How Lauren started in a startup social media marketing company and got into Adobe through an acquisition How social enablement is defined for Adobe employees in line with its social media business integration How customers trust company employees more to represent real product insights that influence their purchase decisions How social enablement can be applied as both a B2B and B2C strategy for small and large companies The four categories of the social enablement program at Adobe including mindset, tool set, skill set, and habit How companies are implementing this concept of social enablement more than traditional advertising Guiding principles for use in social media branding How to define your purpose and rationale for adapting social enablement as a company and how to start

Lauren Friedman is Head of Social Business Enablement at Adobe. She runs Adobe’s enablement infrastructure programs to establish integrated social media strategies that empower business functions, ultimately elevating Adobe as a social business. In this role, Lauren infuses social media into every aspect of the way Adobe does business. In this episode, Lauren explains their approach to social media through governance, innovation and enablement. View the show notes: http://www.socialbusinessengine.com/podcasts/integrating-social-media-across-the-enterprise-at-adobe

“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of human behavior and branding. He’s the author of the new book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. We discussed the book and the science behind it on this week’s episode of the On Brand podcast. About Daryl Weber Daryl Weber is a branding consultant whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brandswhich explores the unconscious side of brands in a way that’s inspiring for creative marketers. Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout – a boutique brand and innovation consultancy where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex. Episode Highlights What’s the connection between psychology and marketing? As a psychology major myself, I couldn’t wait to ask Daryl this. “The two are linked I think more than people think.” But where does a marketer start to connect these dots? You have to think about brands differently. That starts with your definition … “Brands are a collection of associations,” Daryl offered a new grounding for our definition of branding. “Not just a logo or icon. Your brand is not an endpoint. It’s a starting point. A vision, a process.” What’s an example of a brand that’s great at understanding their customers’ thinking? “Warby Parker. There’s an in-depth case study in the book. They wanted to telegraph how cool they were so they put together a strategy for doing that. They created a mood board for their brand personality. They knew that they needed to be a lifestyle or fashion brand first.” “Your first step is to look inside yourself as a company.” Daryl noted that brands need to ask, “Why you’re here? Then look outside at the what I call the ‘3 Cs’ — consumers, competitive context, and culture (what’s going on more broadly). Marketers are starting to understand that humans aren’t rational. We have to embrace the messiness that comes with that.” What’s one thing Daryl would tell marketers to do differently today? “It’s not about what you say. They (your audience) won’t remember the content of exactly what you said. But they’ll remember how you said it.” What brand has made Daryl smile recently? “I’m a musician so I love Fender. I don’t even need a new bass but I still find myself looking.” To learn more about Daryl, you can follow him on Twitter and check out his website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Jordan Schwartz gave us a shoutout for our episode featuring Lauren Friedman of Adobe. Thanks for listening Jordan! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!  

Lauren Friedman has gone after her dreams ever since she was fresh out of school -- whether it was moving to San Francisco or finding the exact job she wanted or carving out an incredible position at Adobe, Lauren has achieved it. I think you'll learn a lot from her story and how you can achieve your own dreams too!

“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman spends her time doing just that. Social engagement, activation, and advocacy across Adobe. We discussed all of this and more on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Lauren Friedman Lauren Friedman is the head of Global Social Business Enablement at Adobe. She’s a social marketing authority, with extensive experience working with brands such as Safeway, Levi’s, Hyatt and Disney, to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to enable all employees to be successful using social for marketing and community building. Episode Highlights So, what is Global Social Business Enablement? “It’s a mouthful! I infuse social into every aspect of how Adobe does business. I help employees stay true to the Adobe brand and also help them build their personal brand.” Why does personal branding matter? “We believe that people trust people. People buy from people. Relationships fuel our overall success.” While Lauren works to engage employees via social media through one-on-one coaching, they don’t want to brainwash people. “We don’t want to create an army of Adobe-bots!” “I’m product agnostic,” said Friedman. “I can work with the sales team, HR, or product teams. My favorite part of my job is finding a-ha moments.” When employees are able to see how social media engagement impacts their job. What does brand advocacy mean at Adobe? “It’s both internal and external. It started with the employees taking what they’d learned in our Social Shift program. From there, we started thinking — how can we get influencers and customers involved?” Ultimately, Adobe wants everyone to be a part of their brand experience. This was at the forefront during their recent Adobe Remix campaign, where they encouraged creatives to reimagine their logo. Talk about trust! What brand has made Lauren smile recently? “I love brands that do cool, innovative things that step outside of their corporate box.” Examples that have made her smile recently include Baileys for their Instagram soap opera (below) and IHOP’s use of Facebook Live.   To learn more, you can follow Lauren on Twitter and Instagram. As We Wrap … Before we go, I want to flip the microphone around to our community …This week, I want to give a shout out to my friends at Marketo. We’ll be collaborating on a #GetScrappy Twitter chat and webinar coming up very soon. The Twitter chat is this Thursday, July 7th! Register for the July 21st webinar now. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!

Lex shares a story of blood, pain, and air travel.

The Friedman family found its missing Roku remote. But did they solve the crime? Lex Friedman reports.

Lex analyzes Shake It Off's bridge. Thanks to his wife Lauren for the help.

Lex talks about the news. Sort of.

Lex recounts his wedding day and his iPhone's near drowning.