Podcast appearances and mentions of maria giudice

This episode features legendary designer and leader Maria Giudice, who shares her journey from Staten Island art kid to founding Hot Studio, navigating Facebook's acquisition, and using design to shift culture, leadership, and the C-suite._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by branding and design studio  Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______About Maria:Maria Giudice is a trailblazing designer, creative leader, and author who has spent over three decades redefining what it means to lead with empathy. She's the founder of Hot Studio, one of the first woman-led digital design studios in the country, which was acquired by Facebook in 2013. Maria went on to become Director of Product Design at Facebook and later VP of Experience Design at Autodesk, helping bring people-centered thinking into the heart of tech culture. She's the co-author of Rise of the DEO and Changemakers, two influential books that empower designers to lead change. From painting in Staten Island to reshaping Silicon Valley—Maria's story is as bold as it is inspiring.Follow Maria:Instagram: @mgiudiceLinkedIn: Maria GiudiceRise of the DEOChangemakers  ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

MARIA ROSA CUTRUFELLI - MARIA GIUDICE - presentato da Anna Bredice

MARIA ROSA CUTRUFELLI - MARIA GIUDICE - presentato da Anna Bredice

Maria Rosa Cutrufelli"Maria Giudice"Neri Pozzawww.neripozza.itMaria Rosa Cutrufelli cattura il passato per restituirci un'interpretazione del presente e, come in un gioco di specchi, ci racconta di un secolo breve ma infinito. E della battaglia di una donna, Maria Giudice, che è tutte le donne che prima e dopo di lei hanno lottato per affermare il proprio diritto a esistere.Maestra, sindacalista, dirigente di partito, pacifista, militante antifascista, giornalista, appassionata lettrice. Nella personalità indomita di Maria Giudice – ingiustamente nota oggi solo per essere stata la madre intransigente di Goliarda Sapienza – convivono molte anime e altrettante passioni, e a tutte si è dedicata mostrando fin da giovanissima uno spirito eclettico e in anticipo sul suo tempo. Nata nella campagna lombarda nel 1880, Maria apprende dal padre l'importanza morale dell'azione politica e dalla madre la forza straordinaria della parola scritta, due forme di pensiero e di vita che in lei saranno sempre radicate e inestricabili. Maria non si fa mai scoraggiare, in anni in cui anche solo per imparare a leggere e scrivere occorre una forza di volontà straordinaria per una bambina: fin da subito è chiara in lei l'idea della cultura come strada verso l'emancipazione, via di fuga dalla subalternità cui sono costrette le donne dall'inizio dei tempi. Attraverso istantanee folgoranti della sua storia – gli articoli per il voto alle donne, sulla condizione delle filatrici e delle bambine impiegate nelle fornaci, l'incitamento allo sciopero contro la Grande Guerra dal balcone della Camera del Lavoro di Torino, l'esilio in Svizzera, il carcere, la maternità – Maria Rosa Cutrufelli cattura il passato per restituirci un'interpretazione del presente e, come in un gioco di specchi, ci racconta di un secolo breve ma infinito. E della battaglia di una donna che è tutte le donne che prima e dopo di lei hanno lottato per affermare il proprio diritto a esistere.Maria Rosa Cutrufelli, nata a Messina, cresciuta fra la Sicilia e Firenze, ha studiato a Bologna e, dopo aver viaggiato e vissuto per qualche anno in Africa, ha scelto di fermarsi a Roma. Ha curato antologie di racconti, scritto radiodrammi, collaborato a riviste e quotidiani nazionali. Ha fatto parte della redazione di Noi donne, fondato e diretto la rivista Tuttestorie e insegnato scrittura creativa alla Sapienza. Ha pubblicato libri di viaggio, libri per ragazzi, saggi e romanzi, fra cui La donna che visse per un sogno, Complice il dubbio, Il giudice delle donne e L'isola delle madri.IL POSTO DELLE PAROLEascoltare fa pensarewww.ilpostodelleparole.itDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.

Maria Giudice (Founder at Hot Studio) wrote the book Changemakers: How Leaders Can Design Change in an Insanely Complex World because she wished it was the book she had when she stepped into the catalytic and challenging VP of Design roles at Facebook, then Autodesk. She shares how she learned the hard way about the importance of humility and relationship building with those most resistant to change. In addition we discuss the critical role that mentors and peers have as guiding lights. As an Executive Coach today, she invites us all to identify our life's through line and joy. Original music by ⁠⁠⁠⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠⁠⁠⁠.

“Mi chiamo Goliarda e devo dire che quando scopersi che tutte le bambine si chiamavano Maria, Anna, Giovanna, rimasi un po' male. Non osavo chiedere spiegazioni a nessuno”. Scoprire l'origine del proprio nome vuol dire interrogarsi anche sulla propria famiglia. E quella di Goliarda è stata numerosa, complessa, quasi una piccola società, che popolerà, forse, le sue opere.   Le voci che avete ascoltato in questa puntata sono, in ordine di apparizione, di: SILVIA NEONATO, giornalista ALBERICA BAZZONI, studiosa e Ricercatrice all'Università per stranieri di Siena in letterature comparate ANGELO PELLEGRINO, curatore dell'opera di Sapienza   I brani che avete ascoltato sono estrapolati dai romanzi di Goliarda Sapienza Lettera aperta, Il filo di mezzogiorno, Io Jean Gabin, L'arte della gioia e sono tratti dagli audiolibri letti da Paola Pace e Donatella Finocchiaro a cura di Emons Edizioni e dal romanzo inedito L'Arte del dubbio. Materiali audio su licenza di Rai Com S.p.A Bibliografia G. SAPIENZA, Lettera aperta, Einaudi (audiolibro pubblicato da Emons Edizioni) G. SAPIENZA, Io, Jean Gabin, Einaudi G. SAPIENZA, L'Arte del Dubbio, inedito G. SAPIENZA, L'arte della gioia, Einaudi (audiolibro pubblicato da Emons Edizioni) G. SAPIENZA, Il filo di mezzogiorno, Einaudi G. SAPIENZA, Scrittura dell'anima nuda. Taccuini 1976-1992, Einaudi GIOVANNA PROVIDENTI, La porta è aperta. Vita di Goliarda Sapienza, Villaggio Maori ALBERICA BAZZONI, Scrivere la libertà: corpo, identità e potere in Goliarda Sapienza, Edizioni ETS MARIA ROSA CUTRUFELLI, Maria Giudice, Giulio Perrone Editore   Gagliarda Potenza. Vita e opere straordinarie di Goliarda Sapienza Scritto da Giulia Morelli, Maria Lucia Schito e Silvia Scognamiglio Mis(S)conosciute Una produzione Emons Record   (P) 2024, Emons Italia s.r.l. © 2024, Emons Italia s.r.l. Learn more about your ad choices. Visit megaphone.fm/adchoices

Quella che state per ascoltare è la storia di un'indagine che si dipana tra realtà e immaginazione. È la storia di una donna che ha inseguito tutta la vita il suo passato, cercando di dare corpo alle ombre che popolano la sua infanzia e di distinguere le bugie dalla verità, ma anche di ricostruire una propria verità grazie alla scrittura. Le voci che avete ascoltato in questa puntata sono, in ordine di apparizione, di: ANGELO PELLEGRINO, curatore dell'opera di Sapienza ALBERICA BAZZONI, studiosa e Ricercatrice all'Università per stranieri di Siena in letterature comparate ANNA TOSCANO, scrittrice SILVIA NEONATO, giornalista I brani che avete ascoltato sono estratti dai romanzi di Goliarda Sapienza Lettera aperta e Io, Jean Gabin tratti dagli audiolibri letti da Paola Pace a cura di Emons Edizioni e dall'Autoritratto pubblicato sulla rivista Tuttestorie Materiali audio su licenza di Rai Com S.p.A Bibliografia G. SAPIENZA, Autoritratto pubblicato sulla rivista Tuttestorie G. SAPIENZA, Io, Jean Gabin, Einaudi G. SAPIENZA, Lettera aperta, Einaudi (audiolibro pubblicato da Emons Edizioni) G. SAPIENZA, L'arte della gioia, Einaudi G. SAPIENZA, Scrittura dell'anima nuda. Taccuini 1976-1992, Einaudi G. SAPIENZA, Il filo di mezzogiorno, Einaudi GIOVANNA PROVIDENTI, La porta è aperta. Vita di Goliarda Sapienza, Villaggio Maori ALBERICA BAZZONI, Scrivere la libertà: corpo, identità e potere in Goliarda Sapienza, Edizioni ETS MARIA ROSA CUTRUFELLI, Maria Giudice, Giulio Perrone Editore  Gagliarda Potenza. Vita e opere straordinarie di Goliarda Sapienza Scritto da Giulia Morelli, Maria Lucia Schito e Silvia Scognamiglio Mis(S)conosciute Una produzione Emons Record   (P) 2024, Emons Italia s.r.l. © 2024, Emons Italia s.r.l. Learn more about your ad choices. Visit megaphone.fm/adchoices

S02E13 (#323).  We are in the age of design-driven change. Maria Giudice joins us to talk about being changemakers – How we can design change in a complex world. We start by looking at the history of change management and how we are now firmly in the age of design-driven change and that requires change...

On this episode of the podcast, Laura Chandler sits down with Executive Leadership Coach, Depth Hypnosis Practitioner, and the founder of Hot Studio, Maria Giudice. Maria is the co-author of Changemakers: How Leaders Can Design Change in an Insanely Complex World and Rise of the DEO: Leadership by Design. Maria talks with Laura about Maria's rise from budding art student to running one of the most successful design firms of its time. She shares her vision of future leaders and the necessary qualities they must possess to succeed in the ever-changing business environment. They talk about the necessary qualities of leaders that include, among other things, creative thinking, risk-taking, self-care, and optimism. They even venture into a discussion about the intersection of creativity, spirituality, and leadership. Maria coaches and leads workshops to train executives and their teams in business and design leadership. Maria is the founder and former CEO of the experience design firm Hot Studio, which was acquired by Facebook in 2013. At Facebook and later at Autodesk, she led global design teams that created human-centered experiences for millions of people around the world. Today she is helping shape future leaders to manage the complexities of ever-changing business and social environments with skill and compassion. Learn more about Maria, her workshops and coaching at hotstudio.com.

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Have you ever wondered what it takes to lead with authenticity and inspire change? Maria Judis, the trailblazing former CEO of Hot Studio, joins me to share her transformative journey from childhood orchestrator to design and change leader. She opens up about the lessons learned along the way, highlighting the importance of real-world experiences and the power of embracing your unique story. As we navigate her career trajectory, Maria provides invaluable insight into the role of innate leadership skills and how they often trump formal education when it comes to making a genuine impact in the professional world.Leadership is as much about collaboration as it is about power, and in this episode, we tackle both. Maria and I dissect the complex dynamics of the workplace, particularly through the lens of gender. We confront the stark realities that women face while climbing the professional ladder, and discuss how design thinking can be a tool for crafting inclusive solutions. We also ponder the shift towards self-employment as a strategy to bypass systemic obstacles, bringing personal anecdotes and wisdom to the conversation about the importance of fostering an environment where competition is replaced with teamwork.This episode isn't just about reaching the top—it's about the growth that comes from stumbles and setbacks. We celebrate failure as a key component of learning, with a nod to Amy Edmondson's failure spectrum and the significance of transparency in leadership recovery. Laughter and growth go hand-in-hand as we look at the lighter side of missteps, and Maria shares her experience with public acknowledgment of failure. We wrap up with a heart-to-heart on decision-making and executive coaching, offering strategies to help women—and everyone—thrive in tech and beyond. Join us for an honest and empowering discussion that redefines leadership and personal fulfillment.LINKSMaria's LinkedInChangemakersHotstudioSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Maria Giudice founded the iconic design agency Hot Studio and sold it to Facebook after an unexpected chat with Mark Zuckerberg. Now, Maria shares the top lessons from her time at the media giant, running her own agency and teaching leaders to embrace creativity for maximum success. Join us for our second episode of Creative Legends, the series where we talk to creative industry icons, and get inspired to continue growing as a design expert. For more leadership insights check our Design Leaders Programme: https://fla.wiki/47PS6j8

“I realized that design is about helping people make sense of the world. And I looked at the world differently then… treating everything like a design problem that's solvable [...] [Design leaders today] don't use the power that we have to engage people, to activate people, to help them believe in something bigger than themselves.” Maria Guidice, author of Changemakers: How Leaders Can Design Change in an Insanely Complex World, joins Erin May and Carol Guest in this episode of Awkward Silences. Together, they examine the qualities of effective change agents and discuss how designers, researchers, and passionate folks can hone and apply these qualities to drive change within their organization.  Throughout the episode, Maria draws on her experience leading global teams at Facebook and Autodesk and a decade of research into the interconnectedness of leadership, design, and change to offer practical advice on how to approach change through a designer mindset. In this episode, Maria, Erin and Carol cover: What is a “changemaker”? The qualities of effective leaders and change agents. How designers can employ their skills to drive change at scale. Treating design as a mindset. Building support and working with people who share a creative and open mindset. Why we need to believe in progress and continuous improvement. 00:04:23 – Design is about helping people make sense of the world 00:09:34 – Maria's research into the connection between leadership, design, and change 00:13:50 – The importance of understanding people's resistance to change 00:16:28 – What is a changemaker? 00:18:04 – Design as a noun, a verb, a mindset that can lead change at scale  00:24:30 – Qualities of effective change agents 00:33:19 – Why Maria hates the term “change management” 00:36:12 – Embracing failure as a learning opportunity 00:39:46 – The importance of passion, purpose, and a belief in continuous progress About our guest For three decades, creative teams and business leaders have sought the provocative vision and mentorship of Maria Giudice, GEW DEECE. After founding the pioneering experience design firm Hot Studio and leading global teams at Facebook and Autodesk, Maria's mission today is to build the next generation of creative leaders.  Through one-on-one coaching, group coaching, and team-building workshops, Maria unlocks the potential hidden in executives and the people they lead. A popular speaker at design and business conferences, Maria is also the author of four design books, including Rise of the DEO: Leadership by Design, and most recently Changemakers: How Leaders Can Design Change in an Insanely Complex World.You can find her on LinkedIn and X (formerly Twitter). --- Send in a voice message: https://podcasters.spotify.com/pod/show/awkwardsilences/message

EPISODE DESCRIPTION:UX design leader Maria Giudice joins host Mark Baldino to discuss the core qualities that UX leaders need to become effective change agents. Drawing from three decades of experience, Maria underscores the significance of integrating design principles into leadership roles, enabling anyone to champion change.Maria's approach, outlined in her book Changemakers: How Leaders can Design Change in an Insanely Complex World focuses on empathy, shared goals, and effective communication, making it accessible for both designers and non-designers alike. TOPICS:1. Changemaker Approach in UX Leadership2. Change Management3. Building Trust and Vision4. Empathy and Collaboration5. Strategies for UX Leaders6. Art of being a ChangemakerLINKS:Rise of the DEO, Leadership by Design: https://www.amazon.com/Rise-DEO-Leadership-Design-Voices/dp/0321934393Changemakers: How Leaders can Design Change in an Insanely Complex World: https://www.amazon.com/Changemakers-Leaders-Design-Insanely-Complex/dp/1959029142Maria on LinkedIn: https://www.linkedin.com/in/mariagiudiceFuzzy Math: fuzzymath.com Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

Creative powerhouse, Maria Giudice, grew up on Staten Island painting portraits of dogs. Teens ushered in the wonderfully weird world of Rocky Horror Picture Show and the flourishing of her wildly independent, creative spirit. In the Bay Area she founded Hot Studio, a pioneering human-centered experience design practice. Now she's harnessing all her wisdom and experience to cultivate changemakers.Images, links and more from Maria!Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers,If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Clever is hosted & produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we speak with Maria Giudice, co-author of Changemakers, How Leaders Can Design Change in an Insanely Complex World. Listen as we discuss the path to strategic business leadership from a background in design. A leader's capacity to manage change can be the difference that makes or breaks a company's pivot to new technologies and business innovations. Maria digs deep into the benefits human-centered design can bring to change leadership. Book: Changemakers, How Leaders Can Design Change in an Insanely Complex World Website: Hot Studio Twitter: @mgiudice Linkedin: https://www.linkedin.com/in/mariagiudice/ Music by TimTaj: https://timtaj.com⁠ Modern Technologies by TimTaj: https://timtaj.com This is Interview by TimTaj: https://timtaj.com⁠

How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You'll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesChangemakers — a book by Maria Giudice and Christopher IrelandSCARF Model — a brain-based model developed by David RockEpisode 260: Managing the Design Process with Paul BoagEpisode 239: Product Management for UX with Christian CrumlishConnect with Maria on LinkedInCheck out Maria's coaching practiceThis episode is brought to you by Dovetail — the customer insights platform for teams. If you're looking to uncover insights from usability testing or customer interviews — you're in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

“Transitions are scary. Change is scary. So depending on the context, it could be a good thing, it could be a bad thing. And all of that can activate our fear response and our grief response. So there's a lot of neuroscience theory and brain science theory around transitions and change that we can talk about. But I think for me personally, I always feel like I step into the light. I'm very curious. I'm very curious, and I very much try to stay aware of those moments in life that can become lightning rods to go somewhere different. I'm a "yes and" person. So because I'm so curious and I'm really obsessed with continuous learning, if I trust the universe and I trust my intuition, it has led me in places that I have never anticipated.” - Maria Giudice In this episode of Control the Room, I had the pleasure of speaking with Maria Giudice about her decades of experience leading design, creative, and business leaders.  She begins with reflections on how a Professor reframed her perspective on design and its value to others.  Later, Maria shares her thought on transition and how to approach it best.  We also discuss one of Maria's learning experiences leading design initiatives at a large software company in detail.  Listen in for tips on how to keep making progress even during failure.

Four-time Author, Design Leader and Leadership Coach, Maria Giudice, joins the podcast to talk about her new book, Changemakers: How Leaders Can Design Change in an Insanely Complex World.Maria is a powerful and influential voice in the space of design and believes that design has the power to transform.Unafraid of change and ultimately, transformation, Maria Giudice shares with us the ways in which leaders can use design to produce meaningful change in a chaotic world.  Maria is no stranger to change, herself.  Having grown her own design agency, Hot Studio, and working in design leadership in Meta (formerly Facebook), Autodesk, and with other transformational leaders in the design space, Maria boldly champions the power you have in your leadership when you design as a core tool.Learn more about Maria.Get the book at a discount here or buy from Amazon here.Check out all things Dia Bondi.

We all have those moments of uncertainty where we don't know if we should stay put at our careers or jump ship. And sometimes we don't have a choice and are forced to jump. It can lead to an existential crisis. Who am I now? Do I have anything left to offer? What's next? These are all questions pop up in our conversation with our guest, Maria Giudice, who has navigated career change many times with grace.  Maria Giudice is a design executive who has had quite the career in Silicon Valley. She had her own design firm Hot Studio for over 15 years, sold it to Facebook and then went on to lead global design teams at Facebook and Autodesk. After all that time working with executives and championing design, she started to reconsider what her next career chapter was going to look like. Her journey is relatable and honest and full of twists and as you'll find out towards the end of the discussion, also a surprising turn. Show notes and transcript: https://reconsidering.org/episodes/6

In which we are joined by Maria Giudice, founder of Hot Studio, former design executive at Facebook and Autodesk, for a whirlwind discussion of her career, design leadership, and coaching. Topics: Frank Frazetta; Working Girl; art school; white designer dudes; New York in the mid-80s; Richard Saul Wurman telling us we're all full of shit; designing guidebooks; command-and-control leadership style; San Francisco in the late 80s; becoming a design leader; hiring misfits; match between leader and the team; inheriting teams; the brutality of corporate America; learning from mistakes; change-making at scale; consulting vs in-house; the need for executive sponsorship; where we find joy in our lives; meaning and purpose in our work; leading and coaching in a fashion authentic to you; the value of coaching for senior leaders.

Steve Chaparro, Maria Giudice, and Diana Chaparro-Clark discuss how to deal with making big transitions in one's life and career—a topic more relevant than ever in the midst of often overwhelming uncertainties during the COVID-19 pandemic. Stay tuned. Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is Maria Giudice. Maria founded Hot Studio, a design consultancy that was acquired by Facebook in 2013. After leaving Facebook, she served as VP of Design at Autodesk. In this conversation, Maria reveals how she found her purpose, and shares with us the exciting next stage of her career. Listen to the full conversation   Show notes Maria Giudice on LinkedIn Maria Giudice on Facebook Hot Studio Richard Saul Wurman Information Architects by Richard Saul Wurman Cooper Union Fortran Massimo Vignelli The yellow pages CCA Cartography Macintosh IIci Adobe Photoshop Adobe Illustrator Times New Roman Helvetica Mosaic web browser Netscape Frank Frazetta Italic script The Speedball Textbook: A Comprehensive Guide to Pen and Brush Lettering by Joanne Fink Autodesk Clement Mok The Second Mountain: The Quest for a Moral Life by David Brooks Rise of the DEO: Leadership by Design by Maria Giudice and Christopher Ireland Rise of the DEO posts in Medium Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links. Read the full transcript Jorge: Maria, welcome to the show. Maria: Thank you. I'm so happy to be here with you, Jorge. Jorge: Well, I'm very excited that you've agreed to come on. So, for folks who might not know you, how do you describe what you do and what you've been doing; your trajectory? Maria: Boy, that's a good question because I feel like I keep changing and growing. So, I'll go from one end, from being a child. I considered myself a fine artist and now that I'm a woman in her fifties, I am a, a design leadership coach and consultant. And a lot of stuff happened in between. Jorge: I was about to ask. I think there's a lot of… There's a big gap between those two. I'll tell you what I know, because we've known each other, but my awareness of you proceeds my knowing you in person. And I knew two things about you before I met you. One was that you founded a design agency or consultancy called Hot Studio. Maria: Yes. Jorge: And I also know that at one point you worked with Richard Saul Wurman. Maria: I did. Yes. Great, then you got two data points in a sea of many years of data points. Jorge: I think that the first time that I became aware of you, I believe it was in the Information Architects book. Maria: Yeah. I was sitting my twenties when I was featured in that book. And you know, Richard coined the phrase “information architects” back in the day. Jorge: Absolutely. Maria: I started out as a fine artist, went to art school. I went to Cooper Union in New York City. One of the beautiful things about Cooper Union as an art school was it was art, engineering, and architecture. It was founded in the 1800s by Peter Cooper. And when I went to art school, I had no understanding of the interrelationship between art, architecture, and engineering. They just seemed like very discreet disciplines. But at Cooper, you could take an art class. I was majored in art, but I took an engineering class. I learned how to do Fortran; don't ask me why decided to do that. I could take an architecture class. And so, this interconnection between art and technology was there at the very beginning, even though I didn't realize it. And then out of school, I got to work with Richard Saul Wurman. And how I got to do that was Richard was a visiting professor in my senior design class. And I was taking graphic design classes, but I had very… I was just… I hated it. I was a painter and I took graphic design essentially to learn how to be more organized. And also, my painting teacher suggested that I do that so I don't become poor. So, I was taking graphic design for all the wrong reasons, really seeing no purpose to it. I felt like it was incredibly formulaic. It's like, “Okay, you got Bodoni, you got Helvetica, you got the classic typefaces, you got the Bauhaus. So, you create the grid. Everything should be flush left. And oh yeah, lots of white space. Throw an image out, slap it together, call it a day.” That was my version of graphic design, and I was struggling for meaning and purpose. And then Richard walks into our class, he's a visiting speaker for the day. He doesn't look anything like all the graphic designers from the 80s. It is graphic design, and we're tall. Men wearing black. Vignelli. Everybody looked so polished, and I'm a girl from Staten Island. Okay? So, I look nothing like a typical designer. And he walks in, and he looks nothing like a typical designer. Short, chubby, big scarf, and more importantly, cursing up a storm, which of course I fell in love with. And he walks in and he changed my life because he walked in, he looked at all of us. He said, “You're all full of shit.” He's like, “You're doing design for the wrong reason. Design isn't about you. It's about helping people make sense to the world.” Now, I don't know if he said that exactly, but that's what I took away, and that was like the gods coming down from the heaven telling me, “Oh. There's a purpose to this.” You know, design is about being in service to others. Our job is a service job. Helping people understand, be entertained, make sense, you know, make clarity out of chaos, all of that stuff. And that changed my trajectory for the rest of my life. And that idea about design being in service to others, carried me through my 30 year career to where I am today. That focus, that we are here to help make clarity out of chaos. So, I worked for him right out of school designing guidebooks, because that's what you did in the 80s. And another big milestone happened where he got the gig to redesign the Pacific Bell Yellow Pages. Now, do you remember the yellow pages, Jorge? Jorge: I sure do. Maria: Yeah. I mean, I teach at CCA now and I, and I ask people about the yellow pages. They don't raise their hands. It's like generationally, a gone concept. But the yellow pages was the only thing that connected people in communities together through the telephone. And he got the gig to reimagine what the yellow pages could be for all of California and Nevada, to rethink about what the value proposition could be for this. And I thought that was a) fascinating; a fascinating problem to solve at scale, and b) an easy trip to the Bay Area for a couple of months where I can hang out and enjoy the nice weather. So, I drove cross country, my best friend came here. There was no office set up, so it was like ground zero. I land, a few other people land, and then we actually have to put together a company. So, I was at the beginning of understanding how you put a company together from the ground up. And so, I worked on the yellow pages, and my specialty was cartography. I don't know if you knew that about me, but I was a master cartographer. And that came through working for Richard. And so, my job in the yellow pages was to redesign and build all the maps in all the yellow pages. And we're talking about hundreds of different yellow pages throughout California, for all of California and Nevada. So, you know, I started designing maps and I had to quickly build a team, because I couldn't do it all myself. So here I am, 24 years old trying to help bring a company to life and become instantly turned into a manager of people. And it was the dawn of the digital age. A computer landed on my desktop in 1987, it was the Mac IIci. And it had Photoshop and illustrator 1.0 and it had Times New Roman and Helvetica. And Richard embraced technology really early on, and we all were at the beginning trying to figure out how to integrate this new technology into our workflow. So, all these new things happened at the same time in my twenties. That entrepreneurial spirit was alive and well, I was part of this new horizon. And I flourished. I really took well to tech. I loved working with computers. I loved being part of the beginning of figuring out how this all works. And I turned out to be really great at managing and inspiring people to work really hard. And so, I wound up staying in California and I had a team of like 20 people. By the time I was 27, I was managing a large, large team of people. And then I got to a place where I could no longer grow. I hit the top of my game in that company, and that's when I went on my own and started freelancing. And then, the short answer here is I started freelancing, I got busy, I hired people, I got busy, I hired people. Suddenly I had a company. I had a small company. Then I had a medium sized company. Then I had a really large company. The other thing that happened was I was also part of the very early beginnings of the internet. So, my clients were like, “Hey, you think about design very differently than other people, and can you design a website?” And I'm like, “I don't know what a website is, but I'm sure I could figure it out.” And this was like 1993. Mosaic was there. Netscape was coming out. And again, we were all trying to figure out what is this new medium and how does it integrate with what we do? And that propelled my career to founding Hot Studio. Hot Studio grew to about a hundred people in two locations, New York and San Francisco. And then we sold Hot Studio to Facebook in 2013, the year I turned 50. And then I worked at Facebook for two years and went to AutoDesk to be VP of Design, and that takes me to where I am now. Two years ago, I left Autodesk, and now I'm a coach where I get to help grow the next generation of creative leaders. And that's been incredibly rewarding. So that's a long trajectory, long story. But the information design element, the design being in service to others is the consistent thread through all of those experience touchpoints. Jorge: That's great. I want to circle back on that, but before I do, I want to ask you about something you said. You said that when you were still a student, you got into it primarily because of a love for the arts. Maria: Yeah. Jorge: But it's like visual arts, right? Maria: Yeah. I started painting when I was seven or eight years old, and I used to go study painting every Friday… Every Saturday morning, I would go to Mr. [Inaudible] art studio and take a book out of his rack and paint seascapes and still lifes, and it was oil paint. My uncle is actually a very famous fantasy artists named Frank Frazetta. Jorge: I've seen Frank Frazetta's work. It's astonishing. Maria: Yeah. So, he was my uncle. And so, I was surrounded by this idea about, you know, art being something that you can thrive in. And also, the connection between painting and graphic design for me was calligraphy. I started doing calligraphy in middle school. My English teacher gave me a book on italic, and I was fascinated by the Speedball book that I bought in the art store that had all of these different, like… I wouldn't say they were typefaces, but they kind of were. And I was really good at drawing letters and I used to design band posters. So that's how I managed to peg with the cool kids, because I would design posters for bands. And also paint jean jackets. So, I was entrepreneurial at a young age, being able to apply my artistic skills to things that people needed. Jorge: You said something when you were describing your career at Cooper Union, where you said that when you made the switch from visual arts to graphic design, one of the distinctions between the two was that graphic design was more organized. Maria: Yeah. I was such a slob, and I thought that if I take graphic design classes, it would help me be a little bit more organized. Jorge: Why would that be? Maria: Because my impression of the graphic designers that were in art school, they seemed like they had their shit together. The fine artists, not so much. And so, I saw these graphic designers that were so buttoned up and I went, “Oh, I maybe could learn something about this.” Jorge: When you came to California and started a company, was that The Understanding Business? Maria: Yes, that was The Understanding Business. So, Richard had Access Press in New York, and he founded the understanding business, and the big client was Pacific bell yellow pages. Jorge: So that is an awesome overview of your career, and I've learned so much just from this short conversation. Maria: Yeah, we're done now. Right? Jorge: Yeah. No, but I want to focus on what you're doing now because you said that… Well, you've had the experience, starting out as a freelancer, and I don't want to say accidentally, but it's almost like the business grew organically. Maria: Yeah, it was accidental. Jorge: Right? By the time before the step where you find yourself now, you were running design at a fairly large organization that makes tools for designers, right? Maria: Yes. Jorge: So, you've been exposed to various different facets of the design industry, and in particular digital design, right? From being an individual contributor, all the way to being an executive in a large organization. Maria: Yeah. Jorge: And you've made the switch now to advising folks, is that right? Maria: Yeah, I have had the good fortune of being exposed to growing businesses, working in essentially startups. Right? Because The Understanding Business was a startup — my own company was a startup from the very beginning — and being in middle-sized companies, also having hundreds of clients, when I worked at Hot Studio. So, I've had this context about how people and organizations work at scale. And at Autodesk I was the VP of Design. I loved that job because I got to participate in culture change at scale, with 400 designers worldwide, and Autodesk had hundreds of products. So, the last two years of working for others, I was in corporate America. So from 2013 to 2017, end of 2017, I was essentially working in two large corporations. And I loved pieces of it, but I also hated pieces of it. And as I got older, this is what I say about people who get older: the amount of fucks you give goes to zero, right? When you get older, your priorities change. It's so hard to play the politics game. But I was fascinated by that, and I like looking at how people in organizations work together from the outside in. So I left Autodesk and I resisted jumping into another VP job. And that was actually one of the hardest things I've ever done, because I've spent my entire life building my brand and reputation. And I have a great story to tell. I've worked hard and I've accomplished a lot, and then suddenly I don't have a job anymore at the end of 2017. And I remember running into Clement Mok. He's an early mentor of mine. And he told me, “Maria, you have to promise me to take a year off.” I'd never taken a year off. Everything was one thing to the other. I had two kids. I raised kids; I have… I'm married. I did all of that nonstop. And it just, it stuck with me. He said, you need to take time to think and figure out what you want to do next. And that year was brutal because I kept saying to myself, “Who the hell am I if I don't have a name, a title, I'm not bringing in shitloads of money?” And it really made me question and challenge myself in terms of like, what's it all worth? Why am I doing what I'm doing? What's my purpose in life? All of these big, big questions. So, one thing I did in that time off is I made a list of all the classes I ever wanted to take but could never take them. My kids are teenagers now, so they ignore me. So, I have plenty of time on my hands. And I took like an improv class. I hated it, but I know it's important. I'm taking calligraphy classes again; I'm taking a watercolor class. I'm bringing back the fine art, but I also took a coaching class. And I took coaching classes because I, not necessarily wanting to be a coach, but I thought that, boy, those are great skills to have. I could always be better at listening and asking powerful questions. I'm working on another book project and I'm interviewing people and I thought that these could just really improve my listening skills. And then over the course of the year, I realized I was really good at it. That, you know, people are constantly asking me for advice. So, I said, well, if I'm going to be giving advice, I should a) be great at it, and b) get paid to do it. So, then I kind of committed and stepped over the line. I drew like an invisible line on the floor and I said, “What am I stepping into? What will I commit to?” And I committed to getting certified as a coach, which is a pretty rigorous training program. It takes about seven to eight months to do. And I should be done with my certification at the end of February, I have like over 20 clients worldwide and it gives me great energy to help people. I get to help people lead based on where they are in their career. So, it could be everything from emerging design, emerging leaders, all the way up to very senior leaders. And I get to support them without the bullshit of corporations and corporate America. I don't have to deal with their politics, they have to deal with their politics. So it gives me that insight to stay relevant and fresh in the industry that I love without dealing with the corporate bullshit. And that, that's been great. But what I want to say is, from a meta perspective — and I find this to be true with people who are leaving jobs in their 50s and asking the same kind of questions that I'm asking… There's these two phases in life. David Brooks wrote a book called The Second Mountain, and he talks about this. And the first mountain is the mountain that you climb to establish your identity, build your career, generate wealth, create status, raise a family. You know, that's the mountain. That's the trajectory that we're all climbing. And then something happens to people in their 40s and 50s, when they start really questioning what's next for them. They're at the peak, and then they're going to go down the mountain. Some of them retire, some of them get depressed, and some of them go into different careers. But what I'm finding is people in their 40s and 50s are staying in… are not retiring. They're reinventing. And they're reinventing through the context of purpose and meaning. They're starting to ask questions about what is worth doing in life? Why am I here on this earth? What can I do to support people, help people? You know, create a legacy that isn't about wealth and title. And that's the space that I'm sitting in right now. And it's like going from the outer world to the inner world, and that's been really satisfying. So, I'm doing a lot of work on myself, sort of inner work, like identifying what brings me joy and fulfillment, and making sure that I'm spending my precious time on earth in service. And it's exciting because I don't feel like I'm marching towards death. Right? I feel like I have, like… I feel lucky that at 57 years old, I feel like I'm at the beginning of a new path. Jorge: That's great. Maria: Yeah. What a gift, right? I mean, when I was in my twenties, I thought when you were 50, by the time you turned 50, you were like close to death, you know? And even though it sucks to get older, I have to say, the wisdom that you gained from your life experience is priceless. And then you have to decide how you're going to use that wisdom in, in really helpful ways. Jorge: It sounds to me like you had an experience when you were younger of someone coming into your life and helping you discover your purpose, right? You talked about Mr. Wurman and this idea that he helped you see that it was about helping people understand and make sense of things. And to bring it back to the folks listening to the show, as you go about advising people now, and helping impart this wisdom that you've gained over the years and your experiences. First of all, I'm wondering if you ever find yourself advising folks who maybe have not yet discovered that purpose, that can motivate them and that can get them to another level. And if that's the case, how do you move past that? Maria: Well, that's the part of coaching. The big part of coaching is not to give people answers, it's to guide them so that they find their own answers that resonate with them. And through those coaching sessions, we unpack values. What are things that are important to you? What are your own guiding principles in life, and how do you use those guiding principles, those values that you have, to make decisions, and to live your life authentically? A large part of the coaching journey is to help people uncover what they're meant to do on this earth, and how they can live in authentic life, and bring joy and purpose to it no matter where they are in the process. The other thing about finding Richard early in my life, who became sort of the linchpin to who I have become, we all have that. We just have to pay attention to it. I tell my students that all the time. Walk around life with your eyes wide open and pay attention to those moments. Be open to those moments that are going to… That may change your trajectory in life. And we all have them. Jorge: That is a fantastic takeaway for folks. And I think it's also a good summary of where you are now, and what you're doing to help folks. So, thank you for sharing that with us. I'm wondering, if folks want to follow up with you and perhaps reach out to see if you can help them with this, where can they reach out to you? Maria: Yeah. Well, if you go to hotstudio.com, which is still up, you could send me an email through there. Or you could just reach out to me on LinkedIn and send me a message that you're interested in coaching. That's how I found all my clients, by the way. I put out a call on LinkedIn and Facebook and I said, Hey, I'm doing this. And I got contacts from people all over the world, which was so humbling. And this is the other thing that I love about this work, that I get to be introduced to people from all over the world who want help, want coaching, and I could help them no matter where they are, whatever geography they're in. So that's been lovely. Jorge: We didn't get into this, but you're also the author of a book called Rise of the DEO, and I just wanted to mention it because I'm going to link that in the notes as well. Maria: That's great. Yeah. Actually, Rise of the DEO is my third book. The great thing about Rise of the DEO now is it's all available on Medium. So, if you are a subscriber to Medium, you can get the whole book on Medium for free. Jorge: That's great. I didn't know that. I'm going to link to that as well. Folks who are listening to this conversation, especially if they're in the design disciplines and looking to move up to leadership positions, it strikes me as something that they would be keen to follow up on. Maria: Yeah, it's actually, it's both for… I would say it's for designers, design leaders, but it's also for creative business leaders, because it talks about the interrelationship of design skills and qualities at the CEO level. And the rise of the DEO is about the rise of the Design Executive Officer. You don't have to be a designer in order to be a creative business leader, a DEO. And it talks about how you can be better at risk-taking, intuition, system design, people-centeredness. All of these things that we were trained as, as designers, are now incredibly relevant skills and characteristics in today's business world. Jorge: Well, fantastic. I'm going to link to that. Well, thank you so much for your time, Maria. This has been fantastic. Maria: Oh, it was great talking to you.

Rallying around a shared vision is one of the biggest challenges for design teams operating at scale. So how can you foster that vision and bring people together to execute it? In this episode, Hot Studio Founder and former Autodesk VP of Experience Design Maria Giudice talks about overcoming team silos and learning to lead with influence instead of authority. She also discusses why diversity is one of the keys to great product design, along with lessons she learned while working with fast-moving companies like Facebook. “Agile was not developed with design in mind—but we as designers can impact that process and bring our own processes in. I call it human-centered Agile...At the end of the day, it doesn't matter about being a designer, or an engineer, or a data scientist—it's more about ‘Did we ship a great product together?’” Listen as Eli and Aarron chat with Maria about everything from Hot Studio’s role in establishing the practice of DesignOps to how companies can reinforce their design culture foundation. If you enjoy this episode, we’d appreciate you leaving a review on iTunes.

It is our pleasure to present to you Maria Giudice, Former VP, Experience Design at Autodesk, founder of 'Hot Studio', and former creative director of product design at Facebook. In this episode, Maria shared with us what makes creative DEO's the futures' new change agents, and how we can learn from that and empower others to lead this cultural change.

Maria Giudice is the VP of Experience Design at Autodesk and co-author of “Rise of the DEO.” In this episode, she shares how artists can become CEOs, explains what a Design Executive Officer is, and speaks on the skills designers can develop today to help them become the leaders of the future. FOLLOW US Twitter: http://twitter.com/highrespodcast Facebook: http://facebook.com/highrespodcast iTunes: http://bit.ly/highresitunes Google Play: http://bit.ly/highresgoogle Get early access to the next episode: http://highresolution.design/early-access THANKS TO OUR PARTNERS IBM – IBM's mission is simple: put the user at the center of our products. If you are a passionate problem-solver, able to empathize with users and turn that empathy into design insight, we want you to join us in creating exceptional experiences that span our vast product portfolio. Learn about the team! http://bit.ly/ibmsponsor InVision – InVision is the world's leading product design platform, powering the future of digital product design through our deep understanding of the dynamics of collaboration. Teams that build digital products are at a serious advantage when they use InVision's suite of prototyping tools. They're a great way of getting everyone on board. Get 3 full months on InVision FREE http://bit.ly/invisionpartner Searle Video – Searle Video is a creative studio based out of Portland, Oregon. They've helped the creative community tell stories for over 10 years. They've done advertisements, behind the scenes stories, and documentaries for companies like Slack, Intel, Adobe, Google and the XOXO festival. http://bit.ly/searlesponsor

Maria Giudice is the VP of Experience Design at Autodesk and co-author of "Rise of the DEO." In this preview she discusses the key differences and advantages between behaving like a DEO versus a CEO. Get early access to Maria’s episode here: http://highresolution.design/early-access

Maria Giudice, VP of Experience Design at Autodesk, talks to Intercom's Adam Risman about how to create an experience-centered culture, why everyone in your company needs exposure to customers, tackling guerrilla research, and much more.

You’ll recall in that in the last episode of FemgineerTV, I interviewed Maria Giudice the VP of Experience of Autodesk and author of The Rise of the DEO. We talked about how traditional CEOs have been replaced by a new breed called DEOs. In the latest episode of FemgineerTV, I’ve got a great example of a DEO for you: Lily Sarafan, the CEO of HomeCare. Lily began her career when HomeCare was just a startup, and has been integral to its growth and eventual acquisition. But that’s not all, Lily is also very active in the tech community as a startup advisor, mentor, and investor, she’s also involved with a number of nonprofits, holds a political office, and avidly travels. As you watch the episode you’ll how she manages all her projects and has learned to cultivate a leadership style over the years that resonates with her personality. Lily definitely exhibits many of the DEO traits such as: - Evaluating and take risks - Being a systems level thinker - Using her intuition to guide her decision-making - Having a high level of social intelligence - Caring about getting shit done! - Influencing and shaping a company’s culture through her unique leadership style Even if you aren’t a leader, this is a very valuable episode to watch, because you’ll learn the following from Lily: - Why it’s OK if people don’t expect much from you and how you can use that to your advantage - Why having a leadership oriented personality is very different from being an effective leader - Why the best advice isn’t necessarily what you’re supposed to follow - How you can lead and built a support network even if you’re shy or introverted - Why it’s important to value people over product If you're interested in working for HomeCare check out their opportunities: http://homecareassistance.com/apply Episode credits FemgineerTV is produced as a partnership between Femgineer and Pivotal Tracker: http://pivotaltracker.com/ FemgineerTV is videographed by StartMotionMedia: http://www.startmotionmedia.com/

In this episode, we’ll be talking about why traditional CEOs have been replaced by a new breed called DEOs, design executive officers, and how companies are basically being led by executives who embrace design thinking. To help us out, I’ve invited Maria Giudice formerly the founder of Hot Studio. Maria built and successfully ran Hot Studio through 3 tech busts, I’d say that’s enough of a reason for me to want to learn from this amazing design leader! Hot Studio was eventually acquired by Facebook. Maria’s latest role is as the VP of Experience Design at Autodesk and she has co-authored a new book called The Rise of The DEO. Whether you’re a leader or aspire to be one, you won’t want to miss listening to this episode, because Maria and are I are going to be talking about how DEOs: Are different from traditional CEOs Evaluate and take risks Are systems level thinkers Use their intuition to guide their decision-making Have cultivated a high level of social intelligence Care about getting shit done! Co-create with their teams and manage different roles Give employees permission to fail influence and shape a company’s culture through their unique leadership style

Maria Giudice talks with Debbie Milliman about the early days of design on the internet, and what it's like to work for Facebook.