Podcasts about together digital

Welcome to The Power Lounge. Host Amy Vaughan speaks with Deanna Behrens, VML's Director of Media and Strategy and a leader in retail media. Deanna has launched strategies across seven major retailers, shaping the future of the industry.Together, Amy and Deanna explore how brands and retailers are transforming consumer connections through data-driven, consumer-focused methods and technologies like QR codes and AI. Deanna shares her journey from traditional media to the dynamic field of retail, highlighting the importance of adaptability and innovation.This episode offers valuable insights for marketers, business owners, and anyone interested in the future of commerce, providing practical advice and real-world examples to thrive in today's retail landscape. Tune in to The Power Lounge to learn from Deanna's expertise and industry perspectives.Deanna Behrens is a marketing strategist with extensive experience in the consumer-packaged goods sector. As Director of Media and Strategy, she leads marketing initiatives that drive results, focusing on commerce intelligence for retail media across seven leading retailers. Deanna is dedicated to empowering teams and advancing the future of retail media.Chapters:00:00 - Introduction00:10 - Retail Media Strategy Insights04:15 - Agility in Retail Media Evolution07:23 - Unplanned Purchases via Impulse Marketing11:16 - "Brand Visibility Over Awareness"13:10 - Brand Authenticity Foundations19:40 - "DTC Impact on Retail Strategy"20:35 - "D2C Innovation vs. Brand Caution"25:01 - Consistent Branding Across Retailers27:56 - "Adapting Media Math for ROAS"32:16 - Ad Spend Evaluation Challenges33:05 - Aiming for Standardized Metrics38:27 - Leveraging Data and AI Insights42:41 - Purchase Influence Through Repeated Exposure43:14 - Marketing Synergy Across Retail Channels48:48 - Marketing Support Podcast for Small Businesses50:35 - Aligning First Party and RMN Data53:16 - Evolving Media Strategies56:32 - Shopper Marketing Resources59:01 - Community Support Advantage01:00:41 - OutroQuotes:"Create opportunities when you can. Often, we doubt our potential, but embracing uncertainty leads to growth and magic."- Amy Vaughan"Stay agile and curious. Embrace ambiguity and new challenges to unlock possibilities and drive innovation."-Deanna BehrensKey Takeaways:Embrace Agility and CuriosityConsumer-Centric is Non-NegotiablePartnerships Are EvolvingTest, Learn, and Innovate—ContinuouslyData Is Your Power Tool (But Ask the Right Questions)Brand Consistency, Local NuanceSmall Brands, Big PotentialLifelong Learning & CommunityConnect with Deanna Behrens:LinkedIn: http://www.linkedin.com/deannabehrensWebsite:https://www.vml.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.comSupport the show

Welcome to The Power Lounge, where women leaders in the digital realm share their expertise. In today's episode, “Getting Started with Gen AI,” host Amy Vaughn, chief empowerment officer of Together Digital, converses with Lexi Trimpe, Director of Digital and AI at Franco and Detroit chapter ambassador.Lexi leverages her background in journalism and digital strategy to navigate the evolving landscape of generative AI. She provides actionable insights on building human-centered AI strategies, ethical considerations, tool selection, and promoting education over fear. Her guidance is valuable for both AI newcomers and professionals looking to enhance their organizations.At Franco, Lexi leads digital strategy for B2B, automotive, and SaaS clients while spearheading the AI adoption task force. A former journalist with contributions to Eater Detroit, Thrillist, and Hour Detroit, Lexi blends storytelling with data-driven approaches, fueled by her passion for technology since her first Gateway computer.Chapters:00:00 - Introduction02:05 - Digital Obsession Rooted in 199903:08 - Curiosity Driving Digital Journalism Shift08:54 - "Embracing AI: A Tool, Not Fear"10:03 - "Choosing the Right Tools Wisely"14:17 - Start with Needs, Not Tools16:00 - "AI Task Force: Becoming the Magician"20:35 - AI Reveals Bad Marketers23:06 - Embracing Mistakes to Improve Communication28:34 - "People-First AI Integration"31:08 - "Embracing Educational Tools Effectively"35:24 - AI for Creativity and Everyday Life38:11 - Healthcare Innovation Excitement40:16 - AI Manners Debate44:03 - "Connect and Learn with PowerEdge"45:10 - OutroQuotes:"Education turns fear into empowerment by fostering curiosity and focus."- Amy Vaughan"Embracing mistakes and continuous learning drives progress in AI and personal growth."- Lexi TrimpeKey Takeaways:Curiosity Fuels InnovationMindset Over ToolsAI Is Not MagicEfficiency Before InnovationHuman Touch Is EssentialEthics Are Practical, Not Just PolicyInclusion Drives AdoptionEveryday Life HackEmbrace the Imagination AgeConnect with Lexi Trimpe:LinkedIn: https://www.linkedin.com/in/lexi-trimpe/Instagram: https://www.linkedin.com/in/lexi-trimpe/Website: https://www.linkedin.com/in/lexi-trimpe/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.comSupport the show

In recent years, the evidence has become clear - screens aren't just linked to our kids' struggles; they're a driving factor. Our gut reaction is often to clamp down with strict rules around screen time – rules we just keep fighting over. But what if there's a better way? Instead of just managing screen time, what if you discovered the wider rhythm for your family life that God calls you to? In this message, we'll zoom out to explore a more positive and proactive approach. We'll focus on how to create a family dynamic where screens take their proper place—not as the main event, but as a small part of a bigger, faith-filled rhythm that brings some balance and purpose back into your every day life.

Welcome to the Power Lounge. In this episode, host Amy Vaughan speaks with Deesha Dyer, a seasoned social impact strategist, author, and leader whose career journey spans from community college to serving as White House Social Secretary under President Obama. Deesha discusses her experiences navigating unconventional paths to leadership, building authentic confidence, and transforming imposter syndrome into empowerment.Amy and Deesha explore the challenges of being a pioneer in traditional environments like the White House and share practical strategies for maintaining authenticity under pressure. They also delve into Deesha's book, "Undiplomatic," which offers guidance on elevating untapped talent and fostering genuine equity and inclusion within organizations.This conversation provides valuable insights for anyone striving to advance in their career, make a meaningful impact in their community, or seek authenticity in their professional life. Learn why true leadership comes from within, how to dismantle barriers to diverse leadership, and why your unique journey can be your greatest strength.Deesha Dyer is a social impact strategist and author of "Undiplomatic." Her path from community college to White House Social Secretary exemplifies the power of nontraditional leadership. As the founder of Hook & Fasten, Deesha helps organizations navigate the evolving landscape of leadership, social impact, and equity, focusing on empowering untapped talent.Chapters:00:00 - Introduction01:40 - Ongoing Leadership Journey04:54 - Oval Office Imposter Syndrome07:54 - Nervousness versus Confidence Confusion10:22 - Staying Grounded Through Experience14:01 - Authenticity in Tough Environments16:50 - "Fix Bias Before Hiring Diversity"21:45 - Champion Women in Hip Hop25:15 - Corporate-Community Partnerships for Essential Needs27:40 - Maslow's Hierarchy and Marketing Impact30:55 - Making Paths Easier for Others34:37 - Corporate Responsibility for Social Equity37:26 - Rediscovering Childhood Joys40:22 - Rethinking Success: Opportunity Over Intelligence45:05 - Believe in Yourself47:40 - Navigating Job Posting Uncertainty49:31 - "Striving vs. Being: A Crisis"52:42 - "Power Lounge Chat Highlights"53:03 - OutroQuotes:"Believe in your abilities and your talent, even if your path doesn't look like anyone else's. You are one of one, and your perspective is needed."- Deesha Dyer"Celebrate your wins and remember: courage comes after the action, not before. Sometimes being brave is just being afraid and doing it anyway."- Amy VaughanKey Takeaways:Nontraditional Paths Are PowerfulConfidence Lives Inside YouImposter Syndrome vs. Authentic ConfidenceBe the Example for OthersRethink Merit and OpportunityChallenge Harmful Systems, Not Just IndividualsCommunity and Connection are AnchorsDon't Wait for PermissionResilience Means Self-Care and Staying CuriousLegacy is Leaving It BetterCheck out Deesha Dye's book: https://a.co/d/hTd9wqIConnect with Deesha Dyer:LinkedIn: https://www.linkedin.com/in/deeshadyerInstagram: https://www.instagram.com/deedyer267/?hl=enWebsite: https://www.hookandfasten.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast: https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movementSupport the show

Welcome to this week's episode of The Power Lounge. In today's conversation, Amy Vaughan engages with Khara Croswaite Brindle, a financial therapist transforming our understanding of money through the lens of the Enneagram. Khara brings her expertise in psychology and finance to uncover how our personality types shape our financial habits. Throughout the discussion, Khara shares strategies for moving from scarcity to abundance, explores the impact of financial trauma, and offers actionable insights for anyone aiming to enhance their financial mindset. Whether you're well-versed in the Enneagram or exploring it for the first time, this episode provides valuable perspectives to help you rethink and manage your finances effectively.Khara Croswaite Brindle, MA, LPC, ACS, CFT, is a licensed mental health and financial therapist based in Colorado. As a TEDx Speaker, author, and consultant, Khara specializes in assisting therapists and financial professionals in transforming challenges into opportunities through her consultations, courses, and supervision. Originally from the Pacific Northwest, she draws inspiration from outdoor walks and time spent near water. Outside of her professional endeavors, Khara enjoys spending quality time with her daughter, reading, and savoring gluten-free desserts with her family.Chapters:00:00 - Introductuion02:20 - Revolutionizing Financial Mindsets05:38 - "Exploring Financial Therapy Benefits"06:42 - Financial Therapy: Merging Money and Mental Health09:50 - Enneagram Nines' Financial Growth12:30 - Understanding Enneagram for Better Relationships18:27 - Money Scripts and Avoidance Beliefs22:08 - Enneagram's Impact on Behavior Patterns24:38 - Noble Poverty and Wealth Perception26:46 - Balancing Workplace Help and Boundaries30:55 - Stay Steady with Healthy Distractions32:15 - Mind-Body Connection in Therapy36:28 - "Overcoming Avoidance: Microdosing Exposure"41:21 - Choosing a Financial Therapist44:36 - Therapists: Creative Achievers and Money Views47:51 - Encouraging Self-Spending Conflict50:09 - "Aligning Spending with Joy"52:21 - Defining "Enough" for Entrepreneurs55:09 - "Disha Dyer: From College to White House"56:20 - OutroQuotes:"Align with your Enneagram type to shift from scarcity to abundance."- Khara Croswaite Brindle"Use your Enneagram type to transform your relationship with money."- Amy VaughanKey Takeaways:Introduction to EnneagramDebunking Financial TherapyUnique Money ScriptsRelational DynamicsCombat Noble PovertyFinancial Harmony and JoyEmbrace Financial TherapyCall to Action:Interested in exploring more about financial therapy or connecting with certified financial therapists, visit the Financial Therapy Association website and check out their directory athttps://financialtherapyassociation.org .Discover more about your Enneagram type, visithttps://www.truity.com or thehttps://www.enneagraminstitute.com for assessments.Connect with Khara Croswaite BrindleLinkedIn: https://www.linkedin.com/in/kharacroswaite/Website:https://croswaitecounselingpllc.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast: https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visSupport the show

Imagine transforming your business operations with seamless automation.Welcome to The Power Lounge, where Amy Vaughan of Together Digital hosts conversations with empowered individuals. In this episode, Amy sits down with Christi Stafford, CEO and founder of Automation on a Mission, who brings over twenty-five years of experience in revolutionizing small businesses through intelligent automated systems.Christi shares her "Attract, Sell, and Wow" framework, a strategy that streamlines customer journeys, boosts revenue, and builds lasting client relationships. Together, they explore the evolution of Christi's business model, the crucial role of automation in sustainable entrepreneurship, and the balance between technology and personal interaction.Discover practical strategies to automate and scale your business, reclaim valuable time, and thrive. Whether you're an entrepreneur or interested in automation, this episode offers valuable insights to support your business journey.Christi Stafford leads Automation on a Mission, empowering small businesses with streamlined sales and marketing automation since 2014. With over 25 years of experience, she has helped hundreds of entrepreneurs generate millions in revenue while reclaiming time through efficient, scalable systems. Her leadership includes launching impactful programs and a thriving social enterprise, making entrepreneurship more accessible and sustainable.Join us as we explore the optimal customer journey through automation with Christi Stafford on The Power Lounge.Chapters:00:00 - Introduction01:52 - Nonprofit Management and Social Enterprise03:29 - Unplanned Career Paths08:41 - Efficient Meetings with Calendar Automation10:42 - Unlocking Business Opportunities with Automation13:46 - Automation's Human Connection & Magic19:06 - Enhancing Client Renewal Rates22:43 - Optimizing Business Automation Strategy26:21 - Streamline Buying with Automation28:07 - Inclusive Membership for Retired Members32:04 - Automated Subscription Success35:54 - Streamlining Guest Preparation Process37:17 - Automated Affiliate Integration42:14 - DocuSign Integration Limitations45:40 - Mindful Use of Chatbots46:53 - Chatbot Mastery with Lauren50:14 - Custom Automation for Unique Businesses53:35 - Design Career: Learning Through Experience56:14 - OutroQuotes:"In digital chaos, automation is your secret weapon to reclaim time and energy."- Amy Vaughan"Automation unlocks unique solutions and hidden opportunities for your business."- Christi StaffordKey Takeaways:Unlocking Automation Potential in Small BusinessesCreating Seamless Customer JourneysBalancing Technology and AuthenticityOptimizing for Continued SuccessHarnessing AI for the FutureChoosing the Right Automation ToolsEmbracing Feedback as an OpportunityConnect with Christi Stafford:LinkedIn: https://www.linkedin.com/in/christinorfleetstafford/Website:https://automationonamission.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.comSupport the show

Welcome to The Power Lounge. In this episode, we explore a significant shift in healthcare marketing with our guest, Melissa Forrest Shackleford. With over twenty years of experience, Melissa has developed inclusive marketing strategies for organizations such as Optum and the Hazelden Betty Ford Foundation. She joins host Amy Vaughn to discuss how inclusive marketing can challenge stigmas in healthcare.Melissa details her journey and the impact of purpose-driven marketing in breaking down barriers and fostering meaningful consumer connections. The conversation covers the effectiveness of inclusive initiatives, the importance of language and accessibility, and provides practical strategies for obtaining executive support for inclusive marketing efforts. Additionally, Melissa highlights the tools and innovations that are driving change in the industry.This episode offers valuable insights and actionable advice for marketers, healthcare professionals, and anyone committed to making a difference. For further reading, Melissa's book, "Harnessing Purpose: A Marketer's Guide to Inspiring Connection," provides more comprehensive knowledge. Join us in building a more inclusive future.Chapters:00:00 - Introduction02:14 - "Evan North's Transformative Marketing Impact"04:57 - Understanding Consumer Stigma Insights08:18 - "Understanding Health Care Marketing Challenges"11:04 - Fighting Stigma in Lung Cancer Screening13:27 - Progress in Health Care Perception17:26 - Authenticity in Testimonies20:10 - Inclusive Marketing Awareness23:50 - Person-First Language Explained25:15 - Language Nuance and Impact30:56 - Delivery Service Boosted Sales33:29 - Reaching Diverse Audiences Economically37:26 - Champion Accessible UX Today41:44 - Purpose-Driven, Authentic Marketing44:25 - "Values-Driven Consumer Purchases"48:36 - Beyond Performative Inclusivity51:14 - Inclusive Audience Targeting Importance54:02 - Essential Inclusive Marketing Strategies55:25 - OutroQuotes:"Inclusive marketing means truly seeing and understanding each person, unlocking its transformative power."- Amy Vaughan"Shifting from stigma to understanding changes perceptions, saves lives, and forges genuine connections."- Melissa Forrest ShacklefordKey Takeaways:Breaking Stigma Starts with UnderstandingAuthentic Representation MattersAccessibility is Key to InclusivityLanguage as a Powerful ToolLeveraging Technology for PersonalizationInclusivity Equals GrowthConnect with Melissa Forrest Shackleford:LinkedIn: https://www.linkedin.com/in/mfors/Check out Melissa's book: https://a.co/d/5HGTje6Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast: https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.comSupport the show

The news of the year for UK healthcare in March 2025 was the announcement of the abolishment of NHS England. Many people welcome the move, expecting the healthcare system in the UK to become more efficient. If we look at the history, NHS is under constant restructuring - in the past, for digitalization efforts, two entities were established - NHS X and NHS Digital, and were later merger into NHS England. A few years ago 200+ commissioning groups were restructured into 42 integrated care systems. In this discussion Liam Cahill, Founder of Together Digital, Digital Advisor to Organisations and Healthtech Advisor talks about the impact of the latest restructuring and expected impact. Youtube: https://www.youtube.com/watch?v=XB3XXtxvfag&t=19s www.facesofdigitalhealth.com Newsletter: https://fodh.substack.com/

Are you striving to determine whether sales or marketing should take precedence in your business strategy? In today's episode, Amy Vaughn engages with Katie Nelson, Founder and CEO of Sales UpRising. With thirty years of sales experience and over $150 million in products and services sold, Katie is on a mission to help businesses overcome the statistic that 90% fail to meet their sales goals. Her expertise has transformed hundreds of entrepreneurial ventures from mere ideas into thriving, profitable enterprises.Katie discusses her approach to prioritizing sales and cash flow as the foundation for business success, while effectively aligning marketing strategies to support growth. Through workshops, mastermind courses, and personalized training, she empowers business owners with strategies that have built multi-million-dollar firms.Join Amy and Katie as they explore practical strategies for balancing sales efforts with building a strong brand. Katie's insights offer actionable advice to enhance your business strategies and drive sustainable growth, providing a fresh perspective on the dynamic between sales and marketing.Chapters:00:00 - Introduction02:00 - "Sales vs. Marketing Debate with Katie"08:21 - "Sales Uprising: Empowering Entrepreneurs"10:41 - Building Business Without Algorithms19:39 - "Uncover Insights Through Experience"21:12 - "Enhance Revenue Through Team Collaboration"28:02 - "Entrepreneurship: Runway and Expenses"34:03 - "Focus on Cash, Not Content"41:31 - "Talking to Products via AI"43:07 - Prioritize Sales Over Creativity48:57 - Passion for Community Impact55:41 - "Offer and Market Focus"01:00:59 - "Business Insights with Katie"01:02:06 - OutroKey Takeaways:Embracing Sales as a Creative VentureSales First, Then MarketingEvery Conversation is a Sales OpportunityUnderstanding Your MarketCash Flow is the LifelineTransformative Power of Focused SellingCollaboration Over CompetitionAsk the Tough QuestionsQuotes:"Sales are conversations that build relationships and foster understanding."- Amy Vaughn"Every conversation connects and transforms. Sales are the lifeblood of your business."- Katie NelsonConnect with Katie NelsonLinkedIn: https://www.linkedin.com/in/thesalescatalyst/Website: https://www.salesuprising.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast: https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.comSupport the show

Welcome to this week's episode of The Power Lounge, where transformative ideas meet impactful action. Today, we feature Ikram Guerd, CMO and General Manager for the US at Aspivix, a leader revolutionizing gynecological care with groundbreaking solutions for painless IUD insertion. With over two decades of experience in MedTech and FemTech across the USA and Europe, Ikram has driven growth and innovation in both large corporations and startups.Discover how Ikram navigates the complexities of marketing innovative health solutions and leverages artificial intelligence to advance femtech marketing. Her dedication extends beyond her professional achievements; as a board member of Inspiring Girls USA, she mentors young women and champions gender equality in healthcare.This episode offers valuable insights for health tech enthusiasts and marketing professionals alike, providing actionable strategies to enhance women's healthcare experiences through innovation and effective marketing. Join us for an enlightening discussion that highlights the power of marketing and technology in transforming lives.Chapters:00:00 - Introduction01:46 - "Empowering Women: Amy & Ikram's Talk"04:32 - Passion for Marketing Career Pivot08:31 - Empower Consumers in Healthcare Choices11:42 - Engaging Early Adopters for Feedback15:49 - AI Revolutionizing Healthcare17:49 - Hopeful Solutions in Women's Health Marketing22:51 - Patient Advocacy in Prescription Choices24:34 - Data Crucial for Stakeholder Buy-In27:35 - Designing GERD Study Campaign for Kids30:56 - AI-Driven Hormone Health Apps35:54 - Hot Flashes and Inspiring Girls38:31 - "Inspiring Girls: Mentorship for Young Women"42:45 - Empowering Through Volunteerism43:48 - Patient Experience Impact Score49:32 - Bridging Investor-Audience Communication Gap52:19 - "Subscribe to the Power Lounge"53:14 - OutroKey Takeaways:Pioneering FemTech RevolutionBlazing Trails in Women's HealthNavigating Change and InnovationIgniting Passion and PurposeThe Power of Networking and MentorshipPersonalization and Hyper-Targeting in MarketingThe Future of FemTech and InvestmentQuotes:"Marketing is driven by passion and purpose. Harness them to truly connect."- Amy Vaughan"Turn every obstacle into an opportunity. Let 'you can't' fuel your determination."- Ikram GuerdConnect with Ikram Guerd:LinkedIn: https://www.linkedin.com/in/ikramguerd/Website: https://www.aspivix.comConnect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanhttps://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.comSupport the show

Discover the transformative impact of design thinking on business innovation in this episode of The Power Lounge. Amy Vaughan welcomes Karen Baker, managing owner of Seven Concepts Inc., recognized by Forbes as one of “3 Women Breaking The Glass Ceiling In The Male-Dominated Tech Industry.” With 26 years of experience driving marketing innovation and enhancing organizational performance across public, private, and academic sectors, Karen shares her expertise in crafting and executing growth strategies. Her collaborations with organizations such as Pernod Ricard, the American Diabetes Association, AARP, Black Entertainment Network, and the Smithsonian illustrate how design thinking goes beyond aesthetics to drive substantial business growth and resilience. Learn how integrating designers into strategic roles can transform your business approach and discover practical methods to implement these strategies in your own work. Whether you're in digital marketing or passionate about creative strategy, this conversation offers actionable insights to elevate your business innovation and adaptability through design.Connect with Karen Baker on LinkedInKey Takeaways:Karen Baker's Background and CareerUnderstanding Design ThinkingApplication of Design Thinking in Various SectorsDesign Thinking as a Catalyst for Business TransformationInfluences on Karen Baker's Approach to Design LeadershipThe Role of Community in Design Thinking and Business SuccessTechnology and Its Impact on Design Thinking and Business StrategySocial Art and Culture's Purpose and ImpactTransferable Skills and Career AdaptabilityRole of Research in Design ThinkingChapters:00:00 - Introduction01:18 - "Empowering Women in Business Design"04:17 - Design Thinking in Program Development08:13 - Design Thinking Solves Complex Problems09:46 - Passion for Creative Problem-Solving15:13 - Insightful Learning Experience16:34 - "Podcasting: Focused Creative Reflection"20:18 - Mastering AI in Food Photography22:49 - Designing Impactful Social Programs28:07 - "Blending Creativity and Strategy"29:58 - Versatile Skills Across Industries32:53 - Crossover Impact in Health Care35:09 - Design Requires Community Collaboration40:12 - Tech Vital for Small Businesses42:00 - "Enhancing Business with Tech Tools"44:45 - "Power Round Q&A Session"48:31 - Upcoming Master Class Announcement49:00 - OutroQuotes:"Good design isn't just about aesthetics; it's about transforming creativity into a competitive advantage."- Amy Vaughan"Design thinking is not a theory; it's a methodology born to solve problems, turning ideas into impactful change across every facet of life."- Karen BakerConnect with the host Amy Vaughan:LinkedInPower Lounge PodcastLearn more about Together Digital and consider joining the movement by visiting togetherindigital.com.Support the show

Are your digital marketing efforts falling short of expectations? In this episode of The Power Lounge, host Amy Vaughan welcomes Anna Covert, founder of Hawaii's largest digital marketing firm and author of The Covert Code. Anna shares actionable strategies to tackle online advertising fraud, precisely target your audience, and maximize your marketing ROI.A true entrepreneur, Covert also operates several other marketing and technology businesses, including reactium.io, which is currently being used by enterprise organizations worldwide with contributors from Apple, Microsoft, and IBM.Listen in to uncover insights that will help you refine your digital strategy and ensure every dollar you invest drives meaningful results for your business.Connect with Anna Covert:LinkedInInstagramWebsites: Covert Communication & Anna CovertGet Anna's book: The Covert Code – Mastering the Art of Digital Marketing HERE.KeyTakeaways:Anna Covert's Journey into Digital MarketingAuthenticity in Digital MarketingTargeting the Right AudienceTrust and Smart Bidding PracticesDealing with Digital Marketing FraudSearch Marketing InsightsInfluence of Remarketing in Digital Marketing SuccessSocial Media Marketing: Organic vs PaidCommon Client Concerns in Digital MarketingChapters:00:00 - Introduction02:11 - "Power Lounge: Digital Marketing Insights"05:30 - "Together Marketing Rescue Podcast"15:28 - Ecological Impact of Digital Advertising20:57 - Understanding Conversions and Value26:20 - Managing Marketing Bids Efficiently30:09 - Google's Financial Struggles Explained35:26 - Ad Targeting via Finger ID Mapping39:57 - The Need for Marketing Education43:49 - Questioning Digital Advertising Effectiveness48:24 - "From SunPower Client to Direct Partnership"53:20 - Navigating Digital Media's Complexities58:53 - "Pay to Play Marketing"01:03:01 - OutroQuotes:"Digital marketing is about meaningful connections. Allocate your budget smartly and let transparency build trust."- Amy Vaughn"Technology opens doors for billions. True success comes from authenticity and ethics."- Anna CovertConnect with the host Amy Vaughan:LinkedInPower Lounge PodcastLearn more about Together Digital and consider joining the movement by visiting togetherindigital.com.Support the show

Welcome to The Power Lounge, a space for genuine discussions with leaders driving impactful change. In this episode, we explore Adrienne Garland's transition from a Fortune 500 executive to the founder of She Leads Media, a key player in women's entrepreneurship. Hosted by Amy Vaughan, the conversation highlights Adrienne's decade-long effort in building a purpose-driven business, promoting women's entrepreneurship through education, and transforming the business landscape. Whether you're starting your own venture, leaving the corporate world, or seeking to amplify your impact, this episode offers practical insights and motivation for your journey ahead.Connect with the host Amy Vaughan:LinkedInPower Lounge PodcastLearn more about Together Digital and consider joining the movement by visiting togetherindigital.com.Timestamps:00:00 - Introduction01:49 - Anger as Motivation for Change07:45 - From Economics to Marketing: Lessons12:02 - Challenging Toxic Tolerance19:13 - Structure Enables Creativity23:53 - Mini MBA: Building Lasting Connections29:51 - Teaching Entrepreneurship and Self-Discovery35:30 - Learning Business Profitability Mistakes38:20 - Power Imbalance Challenges Women's Worth45:45 - Empowerment Boosts Girls' Confidence49:45 - "Disciplined Entrepreneurship for Success"55:07 - Finding Support as an Entrepreneur01:01:58 - "Encouraging Conversations with Adrienne"01:02:29 - OutroBook Mentioned:Consider reading the book "Originals" by Adam Grant for more insights into creativity and challenging the status quo.Quotes:"Let go of relationships that don't support your vision; a single meaningful connection can change your life."- Amy Vaughan"Bring your dreams to life by fostering meaningful relationships and leading with purpose."- Adrienne GarlandConnect with Adrienne Garland:LinkedInShe Leads MediaShe Leads Podcast NetworkInstagramSupport the show

Struggling to maintain mental wellness in the digital marketing world? Welcome to the Power Lounge. Today, our host Amy Vaughan, owner and Chief Empowerment Officer at Together Digital, features Robbie Schneider, a healthcare content marketing leader with over 20 years of experience and author of Social Media, Sanity & You.Looking for strategies to balance your professional and personal life? Robbie shares her journey from a goal-setting cohort participant to a published author, offering practical insights from her extensive background in healthcare and personal experiences.How can you sustain your well-being in an always-on digital environment? Robbie provides actionable advice to achieve balance and maintain mental health in your professional life.Connect with Robbie:LinkedIn: https://www.linkedin.com/in/robbieschneider/Website:http://socialmedia.org/Episode Timestamps00:00 - Intro04:54 - Navigating Digital Impact on Mental Health09:02 - Career Pivot: Social Media & Healthcare13:22 - Strategic Resource Engagement14:15 - "Burnout's Mental Health Impact"18:46 - Strategic Response to News Events21:55 - Walk Away from Screens26:45 - Balancing Work Flexibility29:42 - Challenging Meeting Necessity32:15 - Navigating Social Media Trends34:00 - Time Boxing for Focused Email Management38:03 - Connecting Communication Research Dots40:26 - Overcoming Perceptions in Strategic Communication44:21 - Pandemic Shift in Social Media48:48 - Goal Setting Tips for Big Ambitions52:12 - Overcoming Challenges Shapes Growth53:31 - Embracing Year-Round Opportunities58:12 - "Boundaries, Communication, and Speaking Up"01:00:03 - Leading with Heart in Business01:00:32 - OutroQuotes of the Episode:"Serving as a strategic resource and having meaningful conversations eases stress and prepares you for crises."— Robbie Schneider"You don't need to be an expert in everything. Delegate to experts and learn from them."— Robbie SchneiderSupport the show

Send us a textAre you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerment Officer at Together Digital, to explore how women can build powerful professional relationships and advance their careers.The Power of Professional SoulmatesDiscover how Together Digital creates a safe space for ambitious, smart, and generous women to connect, learn, and grow. Amy explains why their approach goes far beyond traditional networking.Overcoming the Networking GapLearn about the unique challenges women face when it comes to professional networking and how to break through societal conditioning that holds us back.Building Confidence Through CommunityHear how Together Digital's culture of vulnerability, celebration, and peer support helps members gain immediate confidence in their abilities.The Ask and Give ExchangeExplore this powerful practice that encourages women to ask for what they need without shame and give without judgment.Marketing Lessons from the Other SideAmy shares her biggest marketing revelation since transitioning from agency life to running her own company. Find out why putting customer needs first is crucial for success.Whether you're a seasoned digital marketing professional or just starting your career, this conversation offers valuable insights on building authentic relationships and creating a supportive professional community. Are you ready to revolutionize your approach to networking?How to Connect:Amy Vaughn -Together Digital: https://www.togetherindigital.com/LinkedIn: https://www.linkedin.com/in/amypvaughan/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Welcome to another episode of "The Power Lounge." This week, our host Amy Vaughan, Chief Empowerment Officer of Together Digital, sits down with Rachel DesRochers, an entrepreneur and community builder whose ventures are rooted in the practice of gratitude. In this episode titled "Gratitude in Action," Rachel shares her journey of founding multiple businesses, including Grateful Grahams, the Incubator Kitchen Collective, and the women's initiative Power to Pursue. Rachel and Amy discuss the importance of incorporating gratitude into daily life and career, offering insights for reshaping mindset, fostering connections, and navigating challenges in entrepreneurship. Tune in to hear how Rachel's commitment to gratitude has sustained her through tough times and propelled her ventures to create positive change within her community. Whether you're an aspiring entrepreneur or seeking a new perspective on your path, this episode is filled with wisdom you won't want to miss. Join us in the lounge and discover the power of gratitude in action.Connect with Rachel:Rachel DesRochersFounder of Grateful GrahamsLinkedIn: https://www.linkedin.com/in/rachel-desrochers-b2356760/Episode Timestamps:00:00 - Introduction05:18 - Trust Building for Efficiency and Reduced Turnover00:00 - Introduction03:40 - The Role of Gratitude in Career Choices07:56 - Cultivating Authentic Connections Online11:02 - Atomic Habits: The Importance of Consistency14:38 - The Influence of Gratitude in Business16:06 - Launch of Grateful Grahams at Whole Foods22:15 - The Value of Taking a Moment for Gratitude23:23 - Embracing Mindfulness and Wisdom28:01 - Stephanie's Influence in Editorial Work31:44 - Exploring Emotions Through Language33:30 - Balancing Intuition, Gratitude, and Achievement37:19 - The Challenges of Compartmentalization38:51 - Sharing Gratitude and Reflection43:25 - The Significance of Rest and Recharge47:56 - Balancing Social Needs with Relaxation51:04 - How Anticipation Fuels Happiness54:01 - Understanding the Concept of Love Languages58:02 - OutroQuote of the Episode:"Power to Pursue is my passion—our movement creates a safe space for women to feel seen, heard, and loved." -- Rachel DesRochers"Abundance starts with recognizing the riches you already have; if you want more income, connections, or time, appreciate what's at your fingertips." -- Rachel DesRochersSupport the show

In this inspiring episode of How to Run Profitable Retreats, Leni sits down with Amy Vaughan, owner of Together Digital, to uncover the transformative power of networking and how it can drive personal and professional growth. What you'll discover in this episode: The True Power of Networking: Amy shares her journey of how authentic connections paved the way for her to lead Together Digital, and why networking is about relationships, not sales. Overcoming Networking Challenges: Struggle with feeling inauthentic or uncomfortable while networking? Leni and Amy discuss practical strategies to approach networking with confidence and a focus on service. The Role of Virtual Connections: Amy highlights how Together Digital has cultivated impactful relationships among its members in the virtual space, showcasing the potential of online networking to create meaningful collaborations.

Welcome to a new episode of The Power Lounge! I'm Amy Vaughn, Chief Empowerment Officer at Together Digital. Today, we're discussing workplace motivation and mental health with Kelly McCollum, founder of STAY and an expert in employee engagement. We'll cover issues like burnout recognition, building trust with employees, and changes in career expectations due to platforms like LinkedIn. Kelly will share insights on intrinsic motivation, using AI for career growth, and maintaining work-life balance. We'll also explore strategies for leaders to create an engaging culture and effectively motivate their teams. Join us to learn about the psychological aspects of performance in the workplace and how to create an environment where every team member thrives. Let's power up your performance journey!Guest LinkedIn: https://www.linkedin.com/in/kellymaccallum/Guest Instagram: https://www.instagram.com/kulturekellyGuest Website: https://www.staytalent.com/Episode Timestamps:00:00 – Introduction00:45 - Transforming Workplaces through Employee Engagement07:06 - The Importance of Stability in the Workplace for Productivity and Morale14:23 - Using Data to Understand and Measure Employee Motivation19:00 - Cultivating an Inclusive Culture to Foster Diverse Leadership24:57 - Navigating the Workplace: Advice for Job Seekers in Marginalized Spaces30:52 - Importance of Clear Goals and Communication32:41 - The Key to Motivating and Providing Feedback to Creative Professionals39:40 - Aligning Personal and Organizational Values for Satisfying Career Choices42:53 - The Future of Remote Work and Managing Current Work Stress47:35 - The Impact of Employee Happiness on Productivity and Health57:12 - Strategies to Manage Time Effectively and Reduce People-Pleasing58:36 - Setting Boundaries to Enhance Self-Care and Support Others01:01:24 - OutroQuote of the Episode:"I learned that strong leadership can inspire teams, even without technical skills.”- Kelly McCollum"Regardless of personal feelings, the key to business success lies in actively investing in and inspiring your team." —  Kelly McCollumSupport the show

Huw and James from SomX breakdown the best stories from this week's newsletter with help from Together Digital's Liam Cahil.[02:05] - Independent investigation of the NHS in England[29:40] - NHS warned on rollout of AI-powered genomic health prediction[45:15] - Scientists develop stunning AI to predict blood pressure from voice

Our guest today is Amy Vaughan, owner and Chief Empowerment Officer of Together Digital, a professional community whose purpose is to educate and empower women within digital and provide them with network where they can help each other succeed in digital. In our conversation Amy shares her journey from the healthcare sector to advertising to joining and then leading the Together Digital community and how she developed her approach to leadership along the way. She provides a candid look into the underrepresentation of women in creative director roles and the empowering effect of mentorship and respect. Her story isn't just about leading—it's about transforming the professional landscape to be more inclusive and empathetic.Contact Dino at: dino@al4ep.comWebsites:al4ep.comtogetherindigital.comAdditional Guest Links:Amy VaughanLinkedin: linkedin.com/in/amypvaughan/Instagram: @_amypvaughanPodcast: The Power Lounge PodcastTogether DigitalLinkedIn: linkedin.com/company/togetherdigital/Instagram: @togetherindigitalAuthentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edp Podcast Facebook: facebook.com/al4edpMusicSusan Cattaneo: susancattaneo.bandcamp.comSisters Of A Different Skin videoBooks MentionedGive & Take by Adam GrantRadical Candor by Kim ScottPeace is Every Step by Thich Nhat Hanh This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Episode 27 - Liam Cahill, healthcare strategist and founder of Together Digital, co-founded a nationally respected social enterprise that supported the NHS in enhancing medication care and prescribing. Disclaimer: Please note that all information and content on the UK Health Radio Network, all its radio broadcasts and podcasts are provided by the authors, producers, presenters and companies themselves and is only intended as additional information to your general knowledge. As a service to our listeners/readers our programs/content are for general information and entertainment only.  The UK Health Radio Network does not recommend, endorse, or object to the views, products or topics expressed or discussed by show hosts or their guests, authors and interviewees.  We suggest you always consult with your own professional – personal, medical, financial or legal advisor. So please do not delay or disregard any professional – personal, medical, financial or legal advice received due to something you have heard or read on the UK Health Radio Network.

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.THIS WEEK'S TOPIC:When Molly Rolland, the visionary behind Heartcast Media, graced our studio, we didn't just chat—we embarked on a journey through the soulful side of podcasting. Molly's narrative isn't your everyday success tale; it's a profound reflection on finding joy in our work and the magic that unfolds when we align with our true values. From her multimedia origins to pioneering Heartcast Media, she imparts wisdom on the potency of purpose-driven content creation and strategic marketing that goes beyond typical advertisement noise. Podcasting isn't just about the numbers game—the real jackpot lies within authentic connections and strategic relationships that outshine any download stats. I opened up about an epiphany from a women's retreat, a lesson in active listening that reshaped the way I approach relationship building through my podcast. Molly and I dissect the importance of selecting impactful guests and how investing in resonant communities can foster partnerships, enriching not only your professional endeavors but also the tapestry of your life. This episode peels back the layers of the podcasting industry, revealing the heart and strategy needed to cultivate a podcast that thrives on genuine interactions.Content is king, yes, but authenticity is the crown jewel—especially in the world of podcasting. As we navigate the creation of compelling narratives and master the art of guesting, the discussion turns to the significance of maintaining your unique voice amidst a cacophony of social media. Molly and I share actionable insights on honing your pitch, the art of guiding a conversation back to relevant topics, and the power of a clear call-to-action. We also gaze into the crystal ball of podcasting's future, contemplating its potential to deepen our connections and share our multifaceted personal brands with the world. LINKSHeartcast MediaMolly's LinkedInMolly's WebsiteWhat is Pirate Radio?Book with HeartcastWhat is Parasocial Relationships?Sponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

On this week's show, Steve Roest, CEO of PocDoc and host of the HealthTech Hour hosts Liam Cahill - a healthcare strategist, advisor and the founder of Together Digital. Liam previously co-founded an impactful, nationally respected social enterprise supporting the NHS to improve care around medicines and prescribing. Liam has written and spoken extensively about how innovation can thrive in complex systems, with the NHS being one of the most complex single systems in the global economy today. Liam trains public and private sector organisations on how to do innovation and is a thought leader in this space.

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Imagine launching a nonprofit at the tender age of 11 and blossoming into a beacon of inspiration for women of color and gender-expansive entrepreneurs. That's the extraordinary narrative of Paulette Panero, CEO of Unstoppable Latina LLC, who joins us to share her electrifying journey. We unpack the seismic shifts in entrepreneurship, where personal stories are the lifeblood of a brand and individual superpowers dictate market presence. Paulette's insights illuminate the path to not just entrepreneurial success, but also joy and fulfillment, underlining the potency of authenticity and the shared tapestry of our experiences in the business landscape.Our conversation with Paulette takes us through the strategic labyrinth that entrepreneurs must brave, underlining the triad of leadership responsibilities: vision, roadmap, and motivation. We dissect the dire consequences of skimping on a comprehensive business plan and celebrate the art of crafting a strategic roadmap that's the very soul of one's venture. Deliberations on brand audits, pricing frameworks, and digital footprints serve as a reminder that a well-orchestrated strategy is paramount to attracting the right clientele and seizing the opportunities that resonate with our core values.But what's triumph without joy? This episode elevates the notion that entrepreneurship is as much about finding personal elation as it is about financial success. We probe the essence of joy, distinct from transient happiness or superficial fun, and champion the pursuit of purpose-driven work that respects our boundaries and fosters collaboration. Our dialogue circles back to the critical role of communities and the wisdom of navigating advice with a discerning mind, ensuring that the entrepreneurial journey, while speckled with solitude, is also rich with support, growth, and a sense of belonging. Join us as we traverse these empowering themes, promising a wellspring of inspiration for your entrepreneurial spirit.LINKSPaulette's LinkedInUnstoppable Latina Paulette's InstagramSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:As Malika pivoted from capturing life's picturesque moments to becoming a guru of brand photography and strategy in the vibrant corridors of New Jersey, the conversation shifts to the heartbeat of her strategy—adaptability. Malika and I traverse the path less traveled, emphasizing the magnetic allure of niche branding amid a sea of competition. We revisit tales of women entrepreneurs who harness their maternal instincts to spur innovation, dismantling the myth that professional aspirations must be tamed in the presence of parental duties. This episode is a masterclass in leveraging your "special sauce" to create an authentic, engaging brand narrative, complete with the courage to demand what you are truly worth.Closing the loop, our discussion pivots to the actionable steps female entrepreneurs can take to etch their legacy in the annals of business. We underscore the significance of storytelling, the art of captivating your audience, and establishing a brand presence that stands the test of time. Malika's words serve as a rallying cry for women-owned businesses to support each other, sharing the wisdom that will propel us into the future. As we bid farewell to our listeners, we invite you to join hands in a collective journey of growth, empowerment, and the pursuit of crafting a brand that is as fearless as the women behind it.LINKSMallika's LinkedInMallika's InstagramMallika Malhotra Co.Check out Mallika's Brand Visibility BoosterConvertkitTrelloNotionPower Lounge S3 E08Cindy GallopIf We Ran The WorldTogether Digital PodcastSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Kimberly Lee Minor, CEO of Bumbershoot, shared the story behind her title with us on February 28, 2024.Kimberly is a creative executive with over 25 years of senior and c-suite leadership experience in maximizing brands, connecting communities, and growing businesses.Her international professional experience spans from Macy's Executive program to Footlocker Global, Inc, to Brand President of London Fog and Joe Boxer to brands, where she led the $2+B Home business. She is currently CEO of Bumbershoot, LLC, a boutique firm that provides cultural and market insights for inclusive, equitable, and diverse representation across brand, content, and customer experience.She serves on the Advisory Board for MIVE: Slow Fashion E-Marketplace, as Director, National Board of Together Digital, Inc., Secretary for the New Vision Dance Co. BOD, Trustee for NA Foundation Board, and the Nominating Chair, Marketing, Youth programming, and Fundraising Chair for several organizations. She has also served as a Director on the Board of the Center for Arts Education in NY, NY, and was an active member of C-Suite, Partnership in Boston, MA.Her personal passions bring people and ideas together for inclusive engagement, creating safe spaces for community connection and personal growth for everyone, the arts, and continuous learning.SUE SAYS"I sit down with Kimberly Lee Minor, CEO of WOC Retail Alliance to talk about the high expectations her parents had for her, the special relationship she had with her grandmother, wanting to be Oprah and having a nervous breakdown in an airport."Support this podcast at — https://redcircle.com/women-to-watch-r/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Unlock the secrets to thriving in the AI evolution with the inimitable Katie Rebair, CEO of Trust Insights, as she takes us through her Five P Framework for Success. Katie's journey is as remarkable as her expertise, transitioning from a film degree to commanding a leading analytics firm, all while embracing the "bossy" label as a leader who empowers and guides. Her multidisciplinary background enriches our conversation with insights on the importance of fostering team success across various industries and the power of leadership that harnesses individual strengths for collective gain.Data and compliance in healthcare have never been more critical, and this episode reveals the intricate dance of managing patient information amidst the tech boom. Reflecting on the healthcare sector's past, I contrast the outdated methods with today's generative AI capabilities that promise revolutionized patient data management. Together, Katie and I underscore the delicate balance required to safeguard privacy while embracing innovation, showcasing the human-centric decision-making at the core of the 5P framework.Leadership transcends industry boundaries, and this deep dive with Katie Rebair proves just that. We explore the art of moving from data-driven decision-making to navigating the unique challenges faced by a soft-spoken female CEO in a male-dominated tech space. Our discussion is rife with strategies for overcoming gender biases and the profound impact of active listening and agile methodologies in enhancing collaboration and project management – all while keeping the human connection paramount. Join us for a session that uniquely connects the dots between data, technology, and the undeniable power of personal touch in professional spheres.LINKSKatie's LinkedInKatie's WebsiteTrust Insights Women in AnalyticsWhat is Shiny Object SyndromeSo What LivestreamSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, Support the show

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Imagine stepping onto a stage, the spotlight hits, and your heart races—but you command the room with unwavering confidence. That's the art Sally Daisy, a luminary TEDx speaker and coach, teaches women to master. On Power Lounge, we embark on a meaningful exploration of speaking as both an empowerment tool and a cornerstone of leadership, dissecting the barriers that often silence women's voices in the public sphere. Sally's transformative journey from high school orator to sought-after professional speaker underpins our discussion, providing a beacon of inspiration for all women seeking to harness the potency of their own voices.Have you ever felt a surge of anxiety before addressing a crowd or battled with the nagging doubt of imposter syndrome? You're not alone, and this episode is your antidote. Together with Sally, we unravel the tapestry of common speaking challenges, emphasizing the triumph of authenticity and connection over the elusive pursuit of perfection. We delve into the joy of uncovering your unique communication style, the freedom found in self-trust, and the vital role mindset plays in public speaking. For anyone looking to conquer the podium and leave a lasting impression, our conversation illuminates the path to presence and empowerment.Authenticity, vulnerability, and the embracing of our multifaceted lives are the melodies that resonate most deeply with listeners. Sally and I share strategies to navigate the universal fear of public speaking, from embracing our human moments to fostering a supportive community. This episode is a treasure trove of wisdom for anyone ready to step into their power and let their voice echo across stages, boardrooms, and beyond. Sally Daisy's insights are a standing ovation to the transformative power of public speaking, and you're invited to join the conversation.LINKS:Speaking Story by Sally ZSally's LinkedInSally's PodcastTarita PrestonSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and TennesseeSupport the show

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Welcome to the Power Lounge, the place where the quest for career happiness is more than just a dream—it's a tangible goal that you can grasp. Alongside career development sage Julie Balkie, we're peeling back the layers on what it truly means to find joy in your work. From aligning your passions with market demands to overcoming the fear that clings to the heels of change, we've got your roadmap ready. It's time to swap the dead weight of an unfulfilling job for a career that lights up your life, and we're here to show you how.Dive into the heart of the matter with a look at the ever-shifting landscape of the workplace—where the rules of the career game are being rewritten every day. We tackle the tough questions, like how to keep your skills sharp in a world that doesn't slow down, and the necessary steps to ensure your career path complements the rest of your life chapters. Julie and I share our thoughts on why embracing personal responsibility for your professional growth isn't just good practice; it's essential for navigating the modern workforce. Say goodbye to the bygone era of lifelong company tenure and hello to a career that evolves with you.Wrapping up this journey, we uncover the transformative power of networking, and it's not just about collecting business cards. Julie and I break down the art of creating meaningful connections, tapping into the wellspring of resilience when setbacks hit, and how to own your career narrative with confidence. Our discussions span the gamut from the importance of self-awareness to the rejuvenation found in life's intentional pauses. So close that job search tab, grab a comfortable seat, and let's step confidently into a future where your career happiness isn't just a possibility—it's your new reality.LINKSThe Bauke GroupJulie's LinkedInPower Lounge S3 E03Sponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and TennesseeSupport the show

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Stories don't compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.Discover the untold secrets behind a brand that doesn't just whisper, but roars in the marketplace! Join me, Amy Vaughn, as I sit down with the unstoppable force in branding, Kate DeLeo. Together, we unravel the misconceptions that trap so many businesses in a cycle of mediocrity. Forget the tall tales you've heard; it's not about storytelling—it's about sparking conversations that lead to registers ringing. Tune in as Kate breaks down her brand trifecta formula, revolutionizing the way you approach potential clients and transforming your messages into irresistible sirens of sales.We dissect the myths that could be stifling your growth, and Kate reveals how authenticity isn't just a buzzword—it's your ticket to a clientele that cherishes what you alone can offer. For the women entrepreneurs listening, we shine a light on the power of owning your unique qualities, and how saying 'no' can sometimes be the loudest 'yes' to skyrocketing your success. Whether you're crafting a tagline or curating your brand's entire image, our conversation is a goldmine of insights on creating a brand message that doesn't just speak to your audience but speaks them into action.LINKSKate's LinkedInBrand TrifectaKate's WebsiteBuilding a Story BrandMuting The MegaphoneSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, andSupport the show

Why a woman who is full of herself is the most beautiful thing you'll ever see with Sarah Moore, author and coach.ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Have you ever found yourself at a crossroads, wondering if your professional life truly reflects who you are? Sarah Moore joins me, Amy Vaughn, to talk about her book "Full of Herself" and share the lessons learned from her own varied career path. As an esteemed women's leadership coach, she brings to the table a wealth of experiences that illustrate the joy and growth found in pursuing a career aligned with your personal values. Together, we navigate through the intricate tapestry of professional endeavors, unraveling how to transform not just your career, but your life.Embarking on a journey of self-discovery, we confront the shadows of self-doubt and the light of self-confidence. With Sarah's guidance, we tackle the cultural pressures that push us into the comparison trap and discuss ways to step into our own stories with pride. I'll even share my own encounter with self-assertion at a hair salon, a scenario many can relate to, which became a turning point in understanding the profound impact of confidence in everyday life. This episode is peppered with insights on how to cultivate an environment where self-worth thrives and comparison dwindles.In a world that often mistakes self-love for arrogance, we're flipping the script. We delve into the transformative practices that can lead to a life of authenticity and fulfillment—discussing everything from emotional charts to 'pump up sessions' that rewire our thinking. Sarah and I provide you with the practical tools to navigate life's decisions with a blend of vulnerability and courage, ensuring your actions are in harmony with your deepest values. Prepare to be equipped with the strategies needed to reset your thoughts and live a life that's unapologetically yours. Join us for a conversation that's as enlightening as it is actionable.LINKS:Moore Soul SessionsFull of HerselfSarah's LinkedInSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Have you ever wondered what it takes to lead with authenticity and inspire change? Maria Judis, the trailblazing former CEO of Hot Studio, joins me to share her transformative journey from childhood orchestrator to design and change leader. She opens up about the lessons learned along the way, highlighting the importance of real-world experiences and the power of embracing your unique story. As we navigate her career trajectory, Maria provides invaluable insight into the role of innate leadership skills and how they often trump formal education when it comes to making a genuine impact in the professional world.Leadership is as much about collaboration as it is about power, and in this episode, we tackle both. Maria and I dissect the complex dynamics of the workplace, particularly through the lens of gender. We confront the stark realities that women face while climbing the professional ladder, and discuss how design thinking can be a tool for crafting inclusive solutions. We also ponder the shift towards self-employment as a strategy to bypass systemic obstacles, bringing personal anecdotes and wisdom to the conversation about the importance of fostering an environment where competition is replaced with teamwork.This episode isn't just about reaching the top—it's about the growth that comes from stumbles and setbacks. We celebrate failure as a key component of learning, with a nod to Amy Edmondson's failure spectrum and the significance of transparency in leadership recovery. Laughter and growth go hand-in-hand as we look at the lighter side of missteps, and Maria shares her experience with public acknowledgment of failure. We wrap up with a heart-to-heart on decision-making and executive coaching, offering strategies to help women—and everyone—thrive in tech and beyond. Join us for an honest and empowering discussion that redefines leadership and personal fulfillment.LINKSMaria's LinkedInChangemakersHotstudioSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Peter Costanzo is Director at ROI Consulting Group where he is passionate about delivering workplace technology solutions that optimize operations, streamline processes, and increase the accuracy of data to reduce costs. Recorded live in Las Vegas during Autodesk University 2023, Mike Petrusky asks Peter about how the latest FM technology is expected to bring significant improvements to workplaces, making them healthier and more efficient. They explore the concept of a digital twin, an electronic representation of a physical space, and the use of sensors in buildings becoming more prevalent and contributing to the development of smart buildings. Peter believes that good data from the design and construction process is crucial for effective facilities management and he shares how he helps businesses select the right technology, considering both their current needs and future trends. Mike and Peter share about the exciting opportunity to connect the asset management industry through IFMA's IT Community and Autodesk as they encourage you to be an Asset Champion in your organization! Connect with Peter on LinkedIn: https://www.linkedin.com/in/peterjcostanzo/ Learn more about ROI Consulting Group: https://roicg.com/ Discover more about Autodesk University: https://www.autodesk.com/autodesk-university/ Learn more about Eptura™: https://eptura.com/ Discover free resources and explore past interviews at: https://assetchampion.iofficecorp.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Has the world of work left you feeling like you're navigating a relentless tide of change? Step into the Power Lounge with me, Amy Vaughn, and this week's guest Jenny Magic, as we dissect the complexities of organizational change post-COVID-19. We're examining the depths of employee resistance to change, and how empathy and human-centered strategies are the lifeboats we need to sail through turbulent waters. Together, we explore the necessity for aligning personal and organizational goals, creating environments ripe for idea-sharing, and the crucial role of genuine engagement in revitalizing teams.Imagine treating employees with the same care as customers – that's the revolutionary approach Jenny and I advocate for in this thought-provoking episode. We confront the reality of change fatigue head-on, discussing how outdated authoritarian leadership styles have lost their grip in the modern workplace. Instead, we propose active alignment and shared vision as the keys to unlocking a motivated and dynamic workforce. Our conversation is peppered with real-world examples, showcasing the power of understanding and aligning with employee needs to foster sustainable change.As we wrap up our journey, we highlight the insights from Jenny's book "Change Fatigue" and her online course "Build Better Buy-in," which promise to be invaluable resources for my leadership circle. We leave you with actionable advice on engaging employees, the significant benefits of doing so, and guidance on addressing personal and organizational misalignments. So, if you're ready to navigate the complexities of change with a fresh perspective, this episode is your compass. Join us, and let's chart a course for a healthier work environment together.LINKSJenny's LinkedInChange FatigueBuild Better ChangePower Lounge: S2 E36 Featuring Teresa HarlowGive and Take: Helping Others SuccessBuilding Better Sponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Dive into the future of work and leadership. Uncover insights on values, trust, and professional evolution in this empowering event.ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Embark on an introspective odyssey with Tamika Vasquez, mastermind behind the Future Quo, as we navigate the intricate weave of work, identity, and societal evolution. The transformation from journalism to tech industry maven has equipped Tamika with insights that challenge the very fabric of professional life. Our conversation traverses the generational shifts reshaping how we view our vocations, emphasizing the pursuit of intentional, positive changes over being swept up in the relentless tide of technological disruption.Peeling back the layers of traditional workplace facades, this episode reveals how authenticity and a touch of softness can revolutionize office culture. We exchange thoughts with Tamika on the historical pursuit of efficiency at the sacrifice of the personal touch, and how embracing the full spectrum of human needs can lead to a more fertile ground for creativity and innovation. It's an invitation to reimagine the future of workspaces as nurturing environments that respect and champion the individual, making way for both personal and corporate growth.As the conversation unfolds, we scrutinize the blending of remote work with our personal lives and its ramifications on future trends. Tamika shares her seasoned perspective on managing a decentralized team, highlighting the unparalleled genuineness and improved communication that can flourish in such settings. We also touch on the potential for a deeper integration between for-profit and non-profit realms, and how this synergy might shape societal outcomes. The dialogue culminates with a look at the importance of storytelling and co-creation in building a future that dares to defy the status quo. Join us for this revelatory session that will inspire you to envision and enact your part in the unfolding tapestry of the future of work.LINKSThe Future QuoTameka's LinkedInWhat Is Distributed Work?"Ben Franklin's World" Podcast Episode 281The Future Quo ReportSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 Support the show

Join us for insights on saving time, boosting accountability, and building a strong team culture.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPICUnlock the future of workplace dynamics with Teresa Harlow, a visionary in global tech leadership, as she reveals how to navigate the complexities of remote team management. In an era where remote work is not just a trend but the new norm, her expertise in fostering connection and accountability from afar is more relevant than ever. This season's finale episode promises to arm you with a robust collaboration framework, ensuring you're equipped to lead with efficiency and inspire a thriving remote team culture.Teresa and I delve into the specific hurdles and advancements for women in remote roles, tackling issues like the "presence penalty" and the criticality of self-advocacy. We discuss how remote work can be a game-changer in leveling the professional field and provide insights into the tools and resources necessary for women to flourish in their home offices. This candid conversation is a beacon for anyone looking to challenge the gendered landscape of the virtual workplace and champion inclusivity from any location.We wrap up with a look at how shifts in communication preferences are reshaping our approach to collaboration and motivation within remote teams. Discover why a culture of two-way dialogue is indispensable and the strategies that can keep your team's morale and performance soaring, even when they're not in the same room. Join us for an episode brimming with transformative discussions and actionable insights that could redefine your approach to the world of remote work.LINKSTeresa's WebsiteNoisliSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Discover the power of personal branding for female leaders with Annie Scranton, the visionary behind Pace PR.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC: Discover the power of personal branding with the insight of Annie Scranton, founder of PACE PR, and how it can elevate your career to new heights. Annie joins us to dissect the importance of a distinctive personal brand for women in leadership, especially in sectors that have been previously dominated by men. Together, we address the delicate balance women must strike between their work and the art of self-promotion, and we unravel why shaping and owning your image is absolutely essential for climbing the career ladder. This episode is packed with actionable advice on acknowledging your professional wins and crafting an elevator pitch that truly encapsulates your business's unique value proposition. We share strategies on how to maintain confidence and clarity in your communication, ensuring that your personal and professional branding not only resonates with your audience but also sets you apart in a crowded marketplace. Tune in for practical tips on recording your achievements to boost morale and the secrets to delivering an impactful elevator pitch that leaves a lasting impression.In the digital age, authenticity is more important than ever, and we dive into how media preparation can bolster your personal brand and leadership style. Our discussion extends to the digital sphere, highlighting the significance of a robust digital presence in today's professional landscape. Annie Scranton leaves us with empowering steps to embrace visibility, connecting with authenticity, and building a community around your brand. Whether you're stepping into the spotlight for the first time or looking to refine your digital footprint, this episode is your guide to mastering personal branding in a way that resonates and connects.LINKSAnnie's LinkedInPace Public RelationsAnnie's XEarned Media Strategies EnhancePR Pace PodcastSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Amidst loss and uncertainty, with a great team and clients, we found strength in kindness and each other.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC: Engage with us in a spirit-lifting dialogue with the incredible Lynn Yeldell, serving as the Chief Vibe Officer of Seventh Scout, a digital marketing venture situated in Austin. Lynn's compelling journey from being a contractor to the sole owner of her business, rising above the devastating loss of her business partner to cancer, will have you hooked. This episode will offer you a refreshing perspective on the power of kindness in business and leadership realms, including marketing, advertising, entrepreneurship, and personal branding. Together, we traverse through the path of kindness in entrepreneurship and personal branding, sharing experiences and insights as accidental entrepreneurs. We explore the transformative power of vulnerability, self-care, and the courage to embrace our unique leadership style. Get ready to delve into the importance of kindness in marketing and advertising, as we address the broken and ego-driven aspects of the industry. As we move forward, we venture into serious discussions on inclusivity, diversity, and the challenges encountered by female entrepreneurs in the professional world. Lynn, being a prominent member of the LGBTQIA+ community and a female leader, shares her invaluable insights. The need for organizations to prioritize diversity, the power of representation, and the importance of kindness as a tool for success in professional lives are some of the critical topics discussed. Don't miss out on this opportunity to learn and see business through a new, compassionate lens.LINKS: Lynn's LinkedInLynn's XSeventh ScoutDimensional Personality TestSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the showSupport the show

In this episode of Business Ninjas, Amy Vaughan, Chief Empowerment Officer at Together Digital, joins Kelsey to talk about the impact of having a supportive community, and what strong connections and networking can really do for you. About Together Digital:Together Digital (formerly Women in Digital) is a collective of influential women in digital—built for women, by women—who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen. Together Digital is a sage space to speak about and seek out the changes every woman wants to see in themselves—and the world!Together Digital hosts events that attracted over 40,000 women with a power network that grows by the day. Interested in joining this community of sisterhood? Visit the website today: https://www.togetherindigital.com/ -----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Go beyond time management and OWN YOUR TIME. Learn how with our guest, Alejandra Marqués.ABOUT TOGETHER DIGITAL We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. Ever wondered why you're constantly battling the clock, despite having a well-managed schedule? Well, we sat down with Alejandra Marqués - a productivity and business specialist, strategist, best-selling author, and international speaker to gain her insights about not just managing, but owning your time. Alejandra unpacks her unique, flexible, and personalized time protocol, showing us how to maximize productivity and achieve that elusive work-life balance by truly owning our time.THIS WEEK'S TOPIC:As Alejandra points out, owning your time also means developing a mindset, where you're in control, not the clock. She shares tips on breaking free from damaging multitasking habits, embracing the Pomodoro method, and limiting your to-do list to a manageable three tasks. She also paints a vivid picture of the impact of energy styles on time management, emphasizing the importance of avoiding overbooking, breaking tasks into chunks, and taking time to recharge. We also venture into the often overlooked territory of setting boundaries and the power of saying no, reminding us that every yes also represents a no to something else.The conversation takes an intriguing turn as we explore Alejandra's concept of “evolution” in her time protocol and the need to continuously expand our comfort zones. Alejandra also enlightens us on the significance of defining success on our own terms and being prepared for life's inevitable changes. She leaves us with a powerful reminder to reclaim our time and prioritize self-care, truly a conversation that will transform the way you view and use your time. So, tune in to redefine your relationship with time and take control of your life.LINKS: Alejandra's 20min free TIME AuditConnect with Alejandra's on IGConnect with Alejandra's on LinkedInGoals GuideSponsored by: COhatchJoin Together Digital Today and get 30% Off A CoHatch Membership.COhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC: Meet Fernanda Alexia Albunas, a trail-blazer in the world of global communications. She's gone from a fresh graduate from Brazil to a linchpin at SAP's Global Communications Department in the United States. Fernanda's journey isn't your typical career arc - it's a gripping story of turning financial insecurity into a springboard for pursuing high-profile projects, internships, and an MBA. Her story is a rallying cry to all who face adversity, proving how challenges can fuel creativity and personal growth.This episode takes us on a deep exploration of self-awareness and its impact on career trajectories. We discuss how writing can be a transformative tool to enhance self-awareness, and how tools like a Manifasty board can aid in realizing our goals. Fernanda's experiences in the sports and entertainment industry shed light on the power of volunteering in self-awareness and career exploration. We also delve into the crucial role of networking in fostering trust, respect, and job opportunities, and the importance of bridging the gender gap.We're not stopping there. We bring into focus the influence of Gen Z on the future of marketing and discuss the art of navigating the complexities of social media amplification. Fernanda shares her insights on introducing new approaches in established organizations. And the cherry on top? We're exploring ways to overcome impostor syndrome through self-assessment and gratitude for our achievements. It's a goldmine of insights for anyone looking to foster creativity, innovation, and confidence in their career journey. So, buckle up and get ready for an enlightening ride!LINKS: Fernanda's LinkedInFernanda's InstagramSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

ABOUT TOGETHER DIGITAL We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward faster.Join the movement.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. Register now and reserve your seat.THIS WEEK'S TOPIC: Change is an inevitable part of life, wouldn't you say? Yet, we often view it as an unwelcome guest. We're turning this belief on its head in our latest episode with Daphne LeJae, the change-embracing powerhouse and founder of Atravida. Daphne offers insights into her intriguing journey where she became addicted to change and even launched her entrepreneurial venture amidst a global pandemic. She makes a compelling case for reframing how we perceive change and innovation, providing an invaluable perspective for anyone seeking personal or professional growth.The episode takes an exciting turn as we tackle the concept of 'micro-dosing', a unique approach of implementing small changes to spark tremendous transformation. Daphne shares actionable advice on forming new habits, overcoming resistance, and navigating through the tumultuous sea of change. You'll also find food for thought in our discussions about challenging routines and adding variety to our lives. It's about time we ditched the monotony and stimulated our brains with new experiences, wouldn't you agree?Our dialogue with Daphne takes us further into the realm of future-thinking, design thinking, lean startup, and change management. She paints a vivid picture of how these key principles can help capitalize on change and thrive in our dynamic innovation landscape. Encouraging us to stay curious, flexible, and open to new ideas, Daphne highlights the importance of reinventing oneself. Prepare to be enlightened as we uncover the profound link between change and innovation, and how you can master the skill of embracing it. This is not just another conversation—it's a stepping stone towards a transformative perception of change.LINKS:Daphne's LinkedInDaphne's InstagramAtrevideaWhat is Desensitization?Sponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the showSupport the show

ABOUT TOGETHER DIGITAL We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward faster.Join the movement.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. Register now and reserve your seat.THIS WEEK'S TOPIC: Are you feeling stuck in your career path or yearning for something more fulfilling? Margaret Weniger, an empowerment advocate, offers a stimulating solution. Join us as we sit down with her in the Power Lounge to chat about her journey from a sales career to a passion-driven advocacy for personal empowerment. Hear her insights on how to tap into your unique capabilities for personal and professional growth, and how to navigate career paths with intention and courage. From overcoming obstacles to exploring the psychology behind the fear of taking risks, Margaret's wisdom is a breath of fresh air for anyone feeling stagnant or unfulfilled in their current situation.The conversation takes an exciting twist as we explore the QXR tool, designed to remind us that our lives and careers have different seasons and chapters. Margaret spotlights the power of acknowledging and celebrating our accomplishments, even as we navigate the different paths that life takes us. We also challenge traditional norms around retirement, and instead, promote the idea of a ‘work optional' retirement. It's a riveting discussion that will change the way you view your career and personal growth.In the final leg of our chat, we dive deeper into overcoming bias, taking calculated risks, and understanding the fear associated with career breaks. Margaret helps us understand our multi-dimensional selves and how this self-awareness can lead to success and fulfillment. At the end of this episode, you'll have a fresh perspective on the importance of pauses, the power of intentional decisions, and the surprising research showing that women outperform men when given capital. Don't miss out on this empowering conversation with Margaret Weniger!LINKS:Margaret's LinkedInMargaret's WebsiteMargaret's InstagramMargaret's TikTokSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the showSupport the show

Unravel the emotional complexities of money in our event, "Managing Money and Your Emotions."ABOUT TOGETHER DIGITAL We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. THIS WEEK'S TOPIC: Ever wondered how your emotional health might be influencing your financial decisions? We've got Christine Luken, a financial dignity coach, on our show to delve into this intricate relationship. Christine shares her personal journey of hitting rock bottom financially in her mid-twenties, despite having an accounting degree. In sharing her story, she unravels how our emotions and experiences shape our financial habits and decisions. Christine explores topics such as hedonic adaptation, the role of pleasure purchasing, and the dangers of debt. She emphasizes the need for a comprehensive understanding of our financial habits, looking beyond the numbers to the deeper layers of our relationship with money. Marie shares practical strategies to identify and overcome money triggers, create sustainable changes in spending habits, and manage finances for happiness and less stress.Beyond the practical tips and strategies, our conversation with Christine highlights the importance of a clear vision in financial planning and how managing our money properly can provide a sense of safety and security. We get into some serious discussions about the value of pleasure purchasing, the dangers of debt, and the role our upbringing plays in shaping our views of money. Join us for this enlightening conversation as we redefine the meaning of financial well-being and happiness.LINKS:Christine's LinkedInChristine's LinkTreeChristine's WebsiteUsing Behavioral Science in Marketing by Nancy HarhurtMoney is Emotional PodcastThe Miracle Equation by Hal ElrodSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Join Huw, Belle and Together Digital's Liam Cahill as they take a deep dive into the week's healthtech news and views.This week: [03:40] - The NHS blocking case studies of healthtech is a critical issue - guidance is needed, and what to do about it[19:00] - ICS digital leaders prioritising Shared Health and Care Records[36:00] - Copenhagen healthtech startup Corti raises $60M in Series B funding

ABOUT TOGETHER DIGITAL We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. Register now and reserve your seat.THIS WEEK'S TOPIC: Have you ever worn a mask to fit in? Felt like a round peg in a square hole? This episode is your sanctuary, as we journey alongside Kari Ginsburg from Upwork Coaching LLC, the Head Badass in Charge, who bares it all about the importance of being comfortable in your own skin and leading authentically. From her transition from a federal job to running a coaching practice, Kari illustrates how her journey has supported both personal and organizational transformations.Do you feel the pressure of traditional leadership styles weighing you down? Kari's radical approach will open your eyes. She shares her insights on breaking away from the patriarchal leadership mold and the importance of creating safe spaces to explore our unique leadership styles. As an introvert herself, she offers effective strategies on how to amplify your voice and hold your ground. Listen, as we unravel the challenges of imposter syndrome and perfectionism, and discover how to build supportive communities and regain control over our narratives.Last but not least, change is inevitable and it's high time we stopped reacting but started embracing it! Let Kari guide you through her proven six-steps to effectively navigate change. From understanding and gathering evidence, to anticipating outcomes and finding support, your journey through change is about to get a whole lot easier. Tune in as we end our enlightening conversation with a casual chat about Kari's love for rescue dogs and true crime, and how they surprisingly tie into her coaching approach. Whether you're a seasoned leader or just starting out, this episode promises to redefine your outlook on leadership.LINKS:Kari's LinkedInUproar CoachingHow To Make Your Own Mission StatementCore ValuesSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the showSupport the show

We're discussing strategies for a more empowered and flexible future of work with the Founder and CEO of Lions & Tigers.ABOUT TOGETHER DIGITAL We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. Register now and reserve your seat.THIS WEEK'S TOPIC: Ready to decode the Great Resignation and its impact on women, communities of color, and caretakers? Let's explore, shall we? We sat down with Brea Starmer, founder and CEO of Lions and Tigers, to dissect the troubling trends in labor force participation and female labor economics that persist even as we see a shift towards independent work in the American and global economies. Brea's insights revealed the powerful potential of blended work ecosystems - the convergence of independent and traditional workers - and its transformative implications for not only the economy but also business models. She walked us through the tangible benefits of non-permanent staffing and the significant advantages of harnessing intersectional identity strategies. We got a taste of her innovative organizational design framework, dubbed the three M's - magnets, momentums, and maximums, that can foster a culture of sustainability. But that wasn't all. Brea emphasized on the urgent need for inclusivity and economic access in consulting, sharing her strategies to ensure diverse consulting talent thrives and the workplace promotes inclusivity. We ended our conversation on a powerful note, discussing how middle-level managers can effectively pitch a blended staffing model to C-suite leadership, the secret to protecting oneself from layoffs, and the critical role of trust in organizations. Embark on this journey with us to truly understand the changing dynamics of the workforce.LINKS:Brea's LinkedInLions & TigersLions & Tigers LinkedInAvoiding The All or Nothing Workplace - Lions & TigersSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Join us for an insightful event that delves into the evolving landscape of Public Relations and how it's so much more than a press release.ABOUT TOGETHER DIGITAL We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. Register now and reserve your seat.THIS WEEK'S TOPIC:Ready to embark on a PR journey with a seasoned pro? Join us as we chat with Tami Nealy, a corporate communications expert with a diverse career that's taken her from pro sports to influencer marketing. Tami brings a wealth of knowledge, experience and passion for storytelling to the table. We uncover the evolving world of PR, from the traditional press release era to the emergence of social media, community relations, events, and reputation management.As we delve into our conversation with Tami, we explore the indispensable power of building relationships and shaping company narratives. Drawing upon her wide-ranging experiences, Tammy stresses the importance of crystal clear intentions when pitching. Together, we decode strategies to establish trust and credibility and discuss measuring success in PR, unearthing how QR codes, promo codes, and other forms of attribution can track engagement and ROI. Finally, we examine how customer service and PR can become an unbeatable duo for managing reputation and creating consistency. We'll guide you through strategies for aligning customer service scripts with a PR strategy that offers tangible results. Then, we venture into the intersection of PR, educational technology, and influencer marketing, and discover the importance of relationship building. So, are you ready to unleash the power of PR? Tune in and let Tami's insights inspire your journey.LINKS:Tami's LinkedInWhat Are Key Performance Indicators?Sponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Meet Amy Vaughan, CEO of Together Digital, a company focused on educating and empowering women within digital to be their best selves professionally and personally. As the first generation American of immigrant parents, Amy was taught early on she was expected to exceed and take advantage of the American dream. She set out to become a doctor but quickly realized this was not her path. At a loss for what was next, she paused school and began working full-time where she got exposed to the world of graphic design and advertising and she knew this was what she was meant to do. Over the next 13 years she would achieve tremendous success in her field. Then one day   Amy began to realize that at some point the incredible career she had built had become misaligned with who she was.On today's episode we discuss:The importance of Seeking mentorship at times of big decisionsRealizing Money and Title do not equal happinessGetting Laid off at 8 months pregnantNumbing through work rather than deal with the knowing that advertising was no longer her pathThis and so much more. Enjoy! Show Notes:Connect or Follow Amy on LinkedInTogether Digital 2023 National ConferencePower Lounge PodcastThe Big Leap by Gay HendricksUntamed by Glennon Doyle

In this week's episode Liam shares his journey to becoming a creative distruptor and the landscape of digital innovation within the NHS.   We discussed:

Don't miss this empowering discussion on driving positive change in male-dominated industries.ABOUT TOGETHER DIGITAL We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. Register now and reserve your seat.THIS WEEK'S TOPIC: Imagine navigating the complex terrain of the STEM world, all while breaking barriers and empowering others along the way. Join your host in a riveting dialogue with the phenomenal Sangita, an industry powerhouse who has held executive roles at Amazon, GE, and Nielsen and is now at the helm of a tech startup, Gotara, aimed at closing the gender gap in STEM fields. The narrative takes an intriguing twist as Sangita dissects the often-overlooked challenges in technical fields and the impact they have on career advancement. Through her lens, we uncover the concept of 'bro appropriation', gain insights on how the lack of appropriate training can hinder growth, and understand how little actions can trigger a domino effect of empowerment. Moreover, we address the rampant issue of female talent being driven out of tech companies, a serious concern that contributes to the widening gender gap.Venture further into the conversation as we tackle gender inequality, feminism fatigue and the game-changing effects of fostering diversity. Sangita recounts her bold move of hiring talented women while leading a data science organization at Nielsen, a decision that significantly boosted her team's performance. Finally, we delve into the captivating world of Gotara's Nano Learning, a unique approach aimed at elevating women in STEM fields. Don't miss out on this insightful episode, overflowing with inspiring tales of success, practical advice, and a renewed call to action to bridge the gender gap in STEM.LINKS: Her LinkedInGotara What is Nano-LearningSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Learn from a trailblazing CMO on breaking barriers and achieving success as a single mom in the C-suite. Empower yourself for leadership.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC: Shattering glass ceilings in male-dominated industries, Jamie Gier, a three-time CMO, shares her unique insights from her impressive journey. Her reflections on gender disparities, the internalized patriarchy, and the struggle for equality in the workforce are not only eye-opening but also invaluable for those seeking to navigate professional hurdles. Jamie's uncanny ability to strategize and build allies, foster relationships, and tackle gender challenges head-on are an inspiration for enduring resilience in the face of adversity.The discussion takes a deep dive into the realm of the tech industry, where heightened gender disparities become more than just a black and white issue. Jamie's thoughts on creating an inclusive workplace, education, mentorship, and advocating for working parents form the crux of this enlightening segment. The emotionally taxing task of educating allies, the transformative impact of parenthood on empathy, and the need to dissolve communication barriers are just some of the many topics explored in this insightful discussion. Lastly, we delve into the world of marketing strategies and storytelling's pivotal role in implementing societal changes. Jamie Geyer's expertise shines as she explains the significance of comprehending the buyer and market segmentation, and the profound impact of creativity in establishing a powerful brand presence. This episode ends on a high note with Jamie dispensing sound advice for executives on leadership, recruitment, and crucial task prioritization strategies. Join us in this riveting discussion, packed with striking insights and practical counsel for navigating your professional journey.LINKSJamies' LinkedInDexCareUri Harrison's TedTalkWhat Is Coupling?How To Be Truly Productive with Tanya DaltonSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Unleash the Potential of AI Writing for Innovators - Empower your ideas with compelling content and focus on execution.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.  THIS WEEK'S TOPIC: Hang on tight as we embark on a captivating journey with Katie Taylor, a seasoned entrepreneur and executive with a fascinating career shift. Imagine a tenure-track research professor transformed into a confident startup founder, and that's Katie for you! Drawing from her rich repository of experiences, she brings to the table her unique AI-driven content generation platform, Narratize, that seamlessly bridges the chasm between data and narratives.Ever wondered about the transformational potential of generative AI in content creation? Katie's insights are like a light bulb moment! Not only does she delve into her uphill battle of convincing investors to bet on her vision, but she also shares how AI has incredibly revolutionized content creation. There's more! Katie also decodes how brands can leverage AI to amplify their messaging and engage customers more effectively.The cherry on top? A closer look at how generative AI platforms like Narratize kindle innovation and uphold authenticity in content creation. Katie unravels how AI tools can enhance content workflows, empower teamwork, and simplify cross-functional processes. She concludes with an engrossing discussion about data security, the imperative of creativity and discipline, and the onus on content creators to ensure accuracy and credibility. Hear her recount a success story of using Narratize to construct pitches for the World Food Forum's Transformative Research Challenge. So, get ready to dive deep into the world of AI-powered content generation!LINKSKaties' LinkedInNarratizeSTRATEGIES C.L.Ai.R.ASponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.Support the show

Don't miss this opportunity to learn from Tanya's expertise and take your productivity to new heights.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.  THIS WEEK'S TOPIC: Join us for an enlightening event, "How to Truly Be Productive," featuring the esteemed Tanya Dalton. Tanya is a best-selling author, motivational speaker, and renowned productivity expert, specializing in purposeful leadership. Her impactful work has garnered international recognition, with books translated into 8 languages and her podcast receiving millions of downloads worldwide. As a featured expert on networks like NBC and Fox, and a VIP contributor for Entrepreneur.com and Forbes.com, Tanya is widely regarded as a thought leader in purposeful productivity and leadership. She is the founder of inkWELL Press Productivity Co., a highly successful company that provides tools designed to optimize success by doing less. In this event, Tanya will delve into Cathedral Thinking, a powerful approach for discovering your goals, introduce the IMPACT goals framework, and guide you on uncovering what truly matters to you. Don't miss this opportunity to learn from Tanya's expertise and take your productivity to new heights.LINKSTanyas' LinkedInTanyas' WebsiteHer Oxford TalksSMART FrameworkSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee. ViSupport the show

Your Actions Matter: Leading the Purpose-Driven Workforce with Intentional Compassion, Advocacy, and Authenticity.THIS WEEK'S TOPIC: In this insightful session, we will explore the essential qualities and actionable strategies required to be an effective leader in today's rapidly evolving workplace, where purpose-driven employees are on the rise.Our special guest, Brittany, is the Founder & Career Catalyst at What You Do Matters. With over 13 years of corporate experience in team building, leadership development, and marketing communications, Brittany brings a wealth of knowledge and expertise to the table. Her dynamic speaking style and dedication to empowering professionals make her an engaging and inspiring speaker.Known for her can-do spirit and relentless positivity, Brittany is deeply committed to helping individuals navigate their personal and professional growth. She is passionate about creating flourishing cultures and promoting manager excellence through organizational development practices. Her educational background includes a Master of Science in Positive Organizational Development and Change from Case Western Reserve University's Weatherhead School of Management.Brittany has been featured in renowned publications and events with various brands and businesses, including Adweek, Ad Exchanger, Together Digital, The Association of National Advertisers, Engage! Cleveland, The Social Influencer Summit, the Cleveland Chapter of SHRM, Fortune Brands Innovations Women's Impact Network (WIN), Microsoft, Moen, Sprinklr, and Compana Pet Brands.Don't miss this opportunity to gain valuable insights and learn how to make a positive impact as a purpose-driven leader. Join us for an engaging live podcast recording that will inspire and equip you to enhance your leadership skills and achieve manager mastery.LinksBrittany's LinkedInWhatYouDoMattersTogether Digital National Conference 2023Professional Troublemaker by Luvvie Ajayi JonesSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee. ViSupport the show

ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry. Register now and reserve your seat.THIS WEEK'S TOPIC: Embark on a transformative journey toward authentic leadership with Kristin Harper, the visionary CEO of Driven to Succeed LLC. As the head of an esteemed global market research and consulting firm, Kristin has earned recognition as the Ohio Minority Supplier Development Council's Supplier of the Year for 2022. In this enlightening conversation, you'll discover three invaluable takeaways. First, leadership transcends titles, emphasizing the power of influence. Second, learn to manage "brand YOU" just as diligently as company brands. Lastly, explore the profound impact of emotional intelligence, a vital trait practiced by the most effective leaders. Join Kristin Harper and unlock the keys to authentic leadership and personal growth.THIS WEEK'S GUESTKristin Harper is CEO of Driven to Succeed LLC, an award-winning global market research and consulting firm that “helps brands grow, and people thrive.” Named Ohio Minority Supplier Development Council 2022 Supplier of the Year, she's grown Driven to Succeed from a solopreneur in 2018, to a global team with two divisions.LINKSKristin's LinkedInDrive To Succeed LLCEnneagram TestThe Heart Of A LeaderScaling UpRadical CandorThe Givers And The TakersAtlas Of the HeartSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee. ViSupport the showSupport the show

Cindy Gallop is the Michael Bay of Business. She's been blowing sh*t up for 30 years. Join us as we discuss marketing and tech disruption.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.THIS WEEK'S TOPIC:We are ecstatic to be sharing some time with the incomparable Cindy Gallop to spend some time calling bullsh*t on what's happening in advertising, marketing, branding, and tech now.Join us for a candid conversation on female tech founders, ageism, building your brand, and finding your voice. Don't miss out on this opportunity to learn from the "Micheal Bay of Business".Cindy Gallop Cindy Gallop is a graduate of Somerville College, Oxford, whose background is 35 years in brand-building, marketing, and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and 2003 was named Advertising Woman of the Year.She is the founder and CEO of IfWeRanTheWorld, co-action software launched in beta at TED 2010 and subsequently written up and taught as a Harvard Business School case study, which enables brands to implement the business model of the future – Shared Values + Shared Action = Shared Profit (financial and social).She is also the founder of MakeLoveNotPorn – ‘Pro-sex. Pro-porn. Pro-knowing the difference' - a social sex tech platform designed to promote good sexual behavior and good sexual values, which she launched at TED 2009, and for which she has raised $3 million to build out mlnp.tv as ‘the Social Sex Revolution'. She is a board advisor to a number of tech ventures and works as a personal brand/life/executive coach and a consultant on brand and business innovation for companies around the world, describing her consultancy approach as 'I like to blow shit up. I am the Michael Bay of business.'BusinessInsider named her one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and cited her as number 33 on their list of 100 Most Influential Tech Women On Twitter, and number one on their list of Top 30 People In Advertising To Follow On Twitter.Campaign named her number one on their list of Top 10 Trailblazers for both 2016 and 2017 and number two in 2018.Together with Susan Credle of FCB and Margaret Johnson of Goodby, Cindy is one of three Campaign Review Committee chairs for the AdCouncil in the US, helping to make the work great.Cindy is an outspoken advocate of diversity and inclusion in advertising, tech, and business - she was Jury President at CannesLions 2015 for the inaugural Glass Lion Awards, proposed by Sheryl Sandberg to celebrate advertising that shatters gender stereotypes in advertising, and in 2017 was turned by digital agency R/GA into a chatbot for Equal Pay Day that helps women ask for a raiseCindy has partnered with AARP on their DisruptAging initiative to challenge and change ageism. Cindy has published ‘Make Love Not Porn: Technology's Hardcore Impact on Human Behavior' as one of TED's line of TEDBooks. Cindy's Website: https://cindygallop.com/Get In Contact: https://dearcindy.substack.com/p/yes-you-really-can-ask-me-anythingFollow Cindy on LinkedIn: https://www.linkedin.com/in/cindygallop/Make Love Not Porn Website: https://makelovenotporn.tv/Support the show

Sheila Burkett, an accomplished entrepreneur and technology expert, serves as the Founder and CEO of Spry Digital. With an impressive track record of over 35 years in the tech industry, she has emerged as a revered leader in the digital realm, empowering organizations to leverage technology for exponential growth. Sheila's guidance has propelled Spry Digital to become a trusted partner for clients spanning various sectors.   Discussion Points -  Q1. What are your thoughts on Chat GPT? 2:35 Q2. What sort of myth or bogus strategy or misconception do you want to clear up? 7:16 Q3. How do you make the partnership work? How do you manage the friction? 8:14 Q4. What is your profit sharing model that you use internally with employees, can you talk us through a little bit? 13:43 Q5. What inspired you to have the profit-sharing model? 17:24 Q6. What does your agency specialize in? What is your superpower? 26:10 Q7. How do you manage when clients don't deliver? 29:07 Q8. Tell us a bit about your race car history. 32:37 Q9. What motivated your decision to shift from racing to agency? 36:26  Q10. Where do you get your learning about the industry and the agency space? 38:17 Q11. What's exciting you about the future? 40:43 Show notes -  As knowledge workers were going to have to solve the tougher problems. So what chat GPT will do is it will take the easier task away. So we're solving deeper, harder problems. 6:08 We all run into the more diverse personalities and learning styles that you have, which is great. 12:40 I wanted a mechanism where employees could not only be owners in the company and share in the profits of the company but have the ability to earn enough in that space to potentially buy me out and take over owning the company. 14:14 We've been working for a couple of years to move to a very transparent base pay model. So every position will have a salary that everyone will know. So if you're a full-stack developer, this is your salary. And it's one number. It's not a range. So,I believe salary ranges continue to create inequitable positions. 19:56 We always have taken a holistic view of that user experience, like since day one, we've always said, what is it that you're trying to achieve? And how do we help those people achieve it. 26:58 We're not saying we're going to gain new leads, we're going to get quality leads that convert. If you're not aligned with their (clients) business goals, and you don't understand their drivers, sometimes teams can get off track with what the clients are achieving. 30:55 I learned everything I could about building race cars. And we (Husband & her) both being technology geeks, decided to buy a Dyno, which is what measures horsepower in cars. And we started really working in that engine management system computer programming to change the way the system works. 34:55 I became a part of Together Digital in 2017. And that is a community of women who let several agency owners mentor women, and now I mentor to women out of that group who are working to be agency owner. 39:10 Chat GPT, I think that's pretty exciting to see what that will evolve into. And really, how do we leverage it for good? And control it from as the fear-mongering continues to happen of it's going to take the world over. 40:50 Myth Busted -  Starting a company with partners who are married to each other is a bad move.  Links -  LinkedIn: https://www.linkedin.com/in/sheilaburkett/  Company website: https://sprydigital.com/    Show Credits -  Host - Varun Bihani & Jessie Coan Produced by Bobby Soni  Edited by Priyanka Sharma  Content by Aakash Damani, Yashika Neekhra, and Juhie Bhardwaj

Who better to kick off the 1st podcast of the year than Liam Cahill. In this show, Liam discusses ‘thinking outside the box techniques to achieve better human-centred digital transformation. Liam is charming and persuasive in articulating his approach to transformation. Debunking overly used words such as disruptive, getting down to the real fundamentals that need to be mastered to successfully transform people, places and things.   Liam is a strategist, speaker, self-confessed ‘wildling' and the founder of Together Digital in 2009. He has a background in digital technology, systems thinking, organisational strategy and all things health. Liam previously co-founded an impactful, nationally respected social enterprise that supports the NHS to improve care around medicines and prescribing. His experience includes advising nonprofits, health systems, and health tech startups, as well as serving as a non-profit board member. Ready to start thinking outside the box? For more information contact: https://togetherdigital.co/    

In the early years of her career, Kimberly Lee Minor rose through the ranks quickly. But at the exact moment that her star was on the rise, she had to make a personal choice to leave her role and take care of her family. Today, Kimberly is an accomplished executive with an impeccable record of building brands and developing strategies to keep business competitive and nimble. As an executive member of leading domestic and international retailers and brand organizations, Kimberly is currently the President and Chief Commercial Officer at Bandier, where she oversees the direction of design, multi-channel merchandising, marketing, production, sourcing, and human resources. As a Black woman who was often the only or the first, Kimberly has made it her mission to move people of color, especially women, forward in the workplace. She also serves as the CEO of Bumbershoot, a boutique consulting firm that provides C-suite leadership, cultural and market insights for inclusive, equitable, and diverse representation across brand, content, product, and customer experience. She also serves as the founder and president of WOCRA (Women of Color Retail Alliance), supporting the careers of women of color in the retail industry through hard and soft skills training, leadership development, and networking opportunities. Kimberly sits on the board of BlueConic and Together Digital. WWD included Kimberly on their 50 Women in Power 2022 list. This episode is full of incredible and truthful advice. Kimberly says it like it is, and here are some of the nuggets of wisdom she shares and more! What happens when you need to put your rising star on the shelf. Why being a personality hire has its benefits. How to advocate for what you want and show up like an owner. Why you should decline an offer that's not getting you to NEXT. How to be a part of things before you are a part of things to prove to management that, yes, you do deserve that promotion. The reason women of color need to take roles that have financial responsibility. How to build the strength of your agency. The importance of being strategic about your next career move and ensuring it fits within the narrative you are trying to tell. Know what you're good at and why it's important to be told what you're not good at. One reason people who say that are willing to help ghost you.

“The beauty of being a member of a space where you're with like-minded people is that you can show up whole, because it's a safe space to stretch your legs and learn. And that's what my group gave me,” shares Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital, a community for women in digital marketing. Amy was a member of the community for almost 3 years helping to build the Cincinnati chapter before taking over for the founder when she decided to run for Congress. Today, Amy joins host Kiley Peters to talk about how to build community and add value through memberships.  The beauty of Together Digital is that it provides a safe space for women from all different backgrounds to speak freely and totally be themselves. It is a truly supportive community of women that uplift and empower one another while getting the chance to learn and grow together. Amy recognizes that with any membership platform, there is a focus on building numbers and retention, but the great thing about owning a business is that it doesn't have to be for everyone. So if some people are not the right fit for the group or are not able to adhere to the code of conduct, those people do not have to be included. She shares that the greatest marketing for her has been word of mouth because it is not easy for women to find a genuine, safe community where the support is really unconditional.  If you believe strongly in your mission and your values and get a like-minded community together, you can accomplish incredible things. Without the support of her Together Digital family, the original founder may never have run for Congress and Amy Vaughn may not have found her calling for entrepreneurship. Tune into this episode of Welcome To Eloma to learn more about the benefits of building community and how to create memberships that provide lasting value and keep members returning for more.  Quotes “What I had found about the experience of being a part of Together Digital and leading a chapter was that even though I'd worked at large conglomerate agencies, there was nothing more educational and challenging than managing a group of volunteer women for a board and getting the opportunity within my local community to be walking around town and people know me not because of my agency, but because of being a  Together Digital member.” (2:02-2:36 | Amy) “Whenever I meet with these women, board members, members, I walk away feeling more energized, more connected, more seen and heard than I do some days when I'm at home or at work.” (4:13-4:22 | Amy) “There needs to be a code of conduct. Together Digital is all about making sure that we are maintaining confidentiality so that women feel like they can ask the hard questions in a safe space. We are also about making sure that we're creating a space for all women, regardless of their age, race, previous gender identity to infringe upon their ability to speak out competently. And that's not an easy thing to do.” (12:50-13:13 | Amy) “The beauty of owning your own business is that you don't have to be for everybody.” (13:51-13:55 | Amy) “The beauty of being a member in a space where you're with like-minded people is that you can show up whole, because it's all learning. It's a safe space to stretch your legs and learn. And that's what this group gave me.” (22:38-22:56 | Amy) Links Connect with Welcome to Eloma Instagram:https://www.instagram.com/welcometoeloma ( @welcometoeloma) Website:http://welcometoeloma.com/ ( WelcometoEloma.com) Weekly Email Newsletter:https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e ( bit.ly/RIXEmail ) Connect with Amy Vaughan  Instagram: https://www.instagram.com/togetherindigital/?hl=en (@togetherindigital) Website: http://www.togetherindigital.com (www.togetherindigital.com)   Connect with Kiley Social:https://www.instagram.com/kileypeters/ ( @kileypeters)...

Learning and understanding cultural norms outside our own can be an effective and meaningful way to evolve our business and lives. THIS WEEK'S TOPIC: In life and business, learning and understanding cultural norms outside our own can be an effective and meaningful way to expand upon your evolving company culture. The Pandemic has taught us some of this. For example, we will be discussing with cultural enthusiast Clara Matonhodze Strode the Concept of Ubuntu. Clara grew up in Ubuntu culture and had the lived experience of what Ubuntu systems and culture look like in society. Ubuntu principles operate from our human core, acknowledging and appreciating the dignity in each of us and how it makes us wiser and more robust. In Ubuntu culture, Justice is restorative, and contrary to popular belief, women are exalted as Mothers of humankind. Relationships are on the continuum of humanity, and society is on a journey of constant improvement, love, support, and encouragement.Listeners will take away: The Principles of Ubuntu/hunhu in African CultureHow Ubuntu/hunhu can be applied in everyday life and businessUnderstand the African origins of Ubuntu/hunhu within public and private intellectual discussions and whether or not Hunhu/Ubuntu can compete with other philosophical world views.  THIS WEEK'S GUEST: Clara Matonhodze Strode has been a Member of Together Digital for the past three years, Most recently serving as an Advisory Board Member. When she's not active in our community, she is the Founder of The MCS Agency, a digital marketing communications agency that helps clients clearly and effectively communicate their messages to the right audiences by using an integrated mix of tactics, strategies, and SAAS products. Clara proudly employs the principles of Ubuntu in her business. Before starting her own business, Clara worked at multiple organizations, including The Cincinnati Museum Center, where she directed Adult and Cultural lectures and large-scale festivals. Her roots run deep within the African Immigrant Community, where for years, she convened the Africa Foundation-USA Annual Symposium with Xavier University, bringing together leaders within the African Community. Clara is also a Co-Founder and ex-officio of the Pan-African group - APNET (African Professionals Network). Recently she received a leadership award from Global Diaspora One Voice Consortium. In true ubuntu fashion, Clara can be found assisting not only African causes but the Indian Film Festival of Cincinnati, Cincinnati Sister Cities International, where she serves as Secretary and was a key community partner for Cincinnati Compass. Support the show

Dilara has been featured in the Huffington Post, Mashable, and Buzzfeed while her thought leadership has been detailed in blogs for Columbus CEO Magazine, the American Marketing Association, and Word of Mouth Marketing Association. Her work has also caught the eye of the TODAY Show, USA TODAY, Forbes Magazine and landed her recognition on the Columbus Business First Forty Under 40 list. Her recent speaking engagements include Together Digital, the Ohio Marketing Summit, and the Retail Summit.Join us on this episode to learn ways you can advance in your career.

How to 10X Your Sales Pipeline with Nadine Nocero-Tye Nadine Nocero-Tye and Joe Lynch discuss how to 10x your sales pipeline. Nadine is a partner and Vice President of Sales and Marketing at SyncShow Transportation Marketing, a company that helps transportation and logistics companies unleash their online lead generation and pipeline potential. About Nadine Nocero-Tye Nadine Nocero-Tye is a partner at SyncShow Transportation Marketing and vice president of sales and marketing. In her ten years at SyncShow, Nadine has leveraged her experience in brand building, storytelling and digital strategy to provide custom solutions. Nadine has over 15 years of experience in B2B online marketing and has worked with multiple Fortune 500 companies. She's been named a Top Female Blogger by PR Newswire, holds multiple certifications from HubSpot and Google and is an active member and former board member of Together Digital. Nadine has been featured as an expert on both NBC (WKYC) and CBS (WOIO). A native of Cleveland, Ohio, she and her family currently reside in Chicago, Illinois. About SyncShow SyncShow Transportation Marketing helps transportation and logistics companies unleash their online lead generation and pipeline potential. We develop digital strategies that permeate sales, marketing and customer service departments. We then assist in the guidance and implementation of such strategies. Our clients benefit from our extensive experience in the transportation, shipping and logistics industry and the unique growth challenges your industry faces. As a HubSpot Platinum Partner, we're experts in marketing automation to help you use your tools to work smarter, not harder for the results you desire. If you're interested in how to 10x your marketing spend - let's talk. Key Takeaways: How to 10X Your Sales Pipeline Nadine Nocero-Tye is a Partner and VP of Sales at SyncShow Transportation Marketing. In the podcast interview, Nadine and Joe discussed how to 10X your sales pipeline. To 10X your sales pipeline, Nadine explains that you must focus on the following 8 areas: Marketing team and structure Value proposition Marketing strategy Website Goals, KPIs, and industry benchmarks Analytics and reporting Technology stack Templates and guidelines SyncShow specializes in B2B marketing for select industries including transportation and logistics. SyncShow follows a proven process that ensures their clients get a big return on marketing investment. Step 1 - Diagnostic Assessment. Using the 8 pillars described above, SyncShow assesses the current state of your company's digital presence and strategy. Step 2: Diagnostic Roadmap. Develop a custom diagnostic roadmap that becomes the framework for your ROI-marketing success, providing timelines, goals and expected returns. Step 3: Implementation. Implement the Diagnostic Roadmap, giving your company periodic progress reports and guidance to keep your business on track. Step 4: Maximize ROI. SyncShow drives continuous improvement to maximize the return on your company's marketing investment. Learn More About How to 10X Your Sales Pipeline Nadine's LinkedIn SyncShow LinkedIn SyncShow The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Episode 71: Five Easy Things to Be a Better Ally to Women in the Workplace Connect with Amy Vaughan on As Together Digital's Owner & Chief Empowerment Officer, Amy prides herself on being a humble, dynamic, and versatile leader who believes in the power and limitless possibilities that sit at the intersection of vulnerability, purpose, and collaboration. Her desire to create positive change in the personal and professional lives of others is what fuels her - as well as the Together Digital mission Amy now works to protect and preserve as its biggest champion and CEO. Prior to Together Digital, for nearly 14 years, Amy worked as a passionate creative leader and award-winning Creative Director. Creating compelling and effective digital and video content for brands like Ford, Pringles, Febreze, Pantene, Gillette, Folgers, Biore, Jergens, Walmart, BlueCross Blue Shield, Humana, and Fifth Third.   http://www.togetherindigital.com/ (Together Digital Website) https://www.linkedin.com/in/amypvaughan/ (LinkedIn) https://www.instagram.com/togetherindigital/ (Instagram) This episode is made possible by support from: Chuck's Fine Wines, 23 Bell Street, Chagrin Falls, 44022, 440.247.7534. http://www.chucksfinewines.com/ (Chuck's Fine Wines)  Thank you to my fabulous podcast producer Gheramy Demery, Golden Ox Studios https://goldenoxstudio.com/ (Golden Ox Studio) Thank you to my amazing graphic designer who is the queen of logo design and created the logo for this podcast, Amber Albergottie, ambrdesign@gmail.com Thank you to Zachary Albergottie for the intro/outro music, albergottiezachary@yahoo.com  

Host and Chief Empowerment Officer of Together Digital, Amy Vaughan, tells her story of stepping away from "having it all"—big title, big salary, big clients—and stepping into one of the most meaningful and fulfilling roles as Owner and CEO.Support the show

Humans are social beings and we like getting together. With warm weather predicted for the next two months, gathering in our gardens for a picnic, barbecue, or just a chat will be a safer method of communing. Fete the final days of summer with a casual gathering or formal gala. A setting in nature sets the tone for a festive, friendly, and safe celebration for the benefit of everyone. Get vaccinated! Are you addicted to video games? What about social media, your phone, emails, or texts? Are your feeling depressed or anxious when you can't use your devices? You may be digitally overdosing. Our brains can get hooked on dopamine, the neurotransmitter of pleasure. If you are getting ready to go off to college for the first time, you probably will be settling into a dormitory, most likely with a complete stranger. So how do you decorate to please both of your tastes? You'll get some easy tips to make the room cosy reflecting your individuality.

Humans are social beings and we like getting together. With warm weather predicted for the next two months, gathering in our gardens for a picnic, barbecue, or just a chat will be a safer method of communing. Fete the final days of summer with a casual gathering or formal gala. A setting in nature sets the tone for a festive, friendly, and safe celebration for the benefit of everyone. Get vaccinated! Are you addicted to video games? What about social media, your phone, emails, or texts? Are your feeling depressed or anxious when you can't use your devices? You may be digitally overdosing. Our brains can get hooked on dopamine, the neurotransmitter of pleasure. If you are getting ready to go off to college for the first time, you probably will be settling into a dormitory, most likely with a complete stranger. So how do you decorate to please both of your tastes? You'll get some easy tips to make the room cosy reflecting your individuality.

Dealership Tool Kit has assembled an all star Team of Solutionaries to Take over the Digital Dealer Conference 2021! The energy is off the chart and we can't wait to uplift everybody that makes it there. M1Data & Analytics, Volie, Operate Beyond, are part of this great conversation about the excitement surrounding the event. Don't Miss It! Enjoy Part 2, Let's Brew! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Dealership Tool Kit has assembled an all star Team of Solutionaries to Take over the Digital Dealer Conference 2021! The energy is off the chart and we can't wait to uplift everybody that makes it there. M1Data & Analytics, Volie, Operate Beyond, are part of this great conversation about the excitement surrounding the event. Don't Miss It! Enjoy Part 2, Let's Brew!

Dealership Tool Kit has assembled an all star Team of Solutionaries to Take over the Digital Dealer Conference 2021! The energy is off the chart and we can't wait to uplift everybody that makes it there. M1Data & Analytics, Volie, Operate Beyond, are part of this great conversation about the excitement surrounding the event. Don't Miss It! Enjoy Part 1, Let's Brew!

Dealership Tool Kit has assembled an all star Team of Solutionaries to Take over the Digital Dealer Conference 2021! The energy is off the chart and we can't wait to uplift everybody that makes it there. M1Data & Analytics, Volie, Operate Beyond, are part of this great conversation about the excitement surrounding the event. Don't Miss It! Enjoy Part 1, Let's Brew! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Lacie Edgeman is a Partner and VP of Finance at PrograMetrix. She has extensive experience in finance within the marketing and creative industry. Lacie prides herself in helping hold her agency to high standards while keeping their projects on budget without sacrificing vision or quality. She is on the show to share the importance of niching down in order to scale. She also explains the difference between growing and scaling and why both are important. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM 3 Golden Nuggets  Grow your profit margins with a niche. Lacie says without a niche, you're looking at 10% margins, but with a niche, it's 25%. With a specialization, revenue increases becoming more efficient, yielding a net profit increase. There is a difference between growing and scaling your agency. It's important to know the difference and know when it's time for each. Growing requires the investment of time and resources. Scaling means bringing in more revenue without additional expenses. Use your right project management tool to its full capability. It's one of the fastest and easiest ways to scale. Rather than just using your PM software for task management, you can automate things for efficiency. That provides true scale. Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Jason: [00:00:00] On this episode, I talk with an agency owner about the difference between growing your agency and scaling. And there's a big difference. And I think all of you will really like this. She comes from a finance background, she's a co-owner at an amazing agency. And so she gives us a really good perspective of what you need to do in order to scale your agency. So, enjoy. Hey, welcome to the show. Lacie: [00:00:30] Hi, nice to be here. Jason: [00:00:00] Yeah, I'm excited to have you on and tell your guys' story. So tell us who you are and what do you do? Yeah, so we are PrograMetrix. Lacie: [00:00:30] We are a PrograMetrix media buying agency and programmatic is such one of those terms that is a little bit confusing to people, but it's really just simply the automated buying of ad space. So think about Hulu. The commercials you see on Hulu or Spotify, or even those display ads you see on forbes.com. And I am a partner here at the agency and I have a background in finance and operations. And I know we're going to be talking about niching today, which is very important. And my career path has been a little bit of a niche as well. So I started out in a traditional creative shop. Moved into a B2B agency, then finally made my way to digital and then niched a little bit further into programmatic, which I'm very excited about. I really do feel like it's the future of advertising. Jason: [00:01:31] Awesome. So tell us, how did you get started in the first agency? Lacie: [00:01:35] What was that story? Yeah. So somebody took a chance on me. I think, uh, probably a lot of the viewers have nonlinear paths into marketing or were into advertising and mine was very similar. So I was actually in the construction industry and was getting my degree in finance and wanted to move to Austin, Texas, and had an agency that kind of just rolled the dice on me with my finance background and, uh, started working there. And I just love, I love agency world. I think people either love it or hate it. And I just absolutely love it. Fast-paced, exciting, never a dull moment. Jason: [00:02:14] That's awesome. So let's kind of jump into it a little bit about specialization. You know, a lot of people struggle with this because they feel that they're going to miss out. But you know, how did you guys go about specializing? And not per se, just picking programmatic, but how did you guys have the confidence, and what were, kind of, some of the steps that you guys went down in order to specialize? Lacie: [00:02:37] Yeah. And I know this I'm probably preaching to the choir here. The specialization is so important. So one of the things we looked at when we specialized is, you know, what were the advantages and disadvantages. And we just felt like we weren't going to be able to scale the business. So there is a difference between growing and scaling and, I want to talk about that a little bit later. But that's one of the reasons we really looked at it and programmatic specifically because it is at the forefront of advertising. And really what we feel like as the future of advertising. We also, our co-founders kind of grew up in the ad tech space. So it was kind of a natural fit, but I think there was a year there where we kind of experimented with the whole full service and it just wasn't working out. So what we found is that it is very counterintuitive that people think, Oh, I want to capture this revenue going out the door and I don't want to let it go. But what they don't realize is it really hurts their business. You can not deliver at a high level to your clients. So you're, you're hurting your reputation by taking on work that you're just not specialized for. Jason: [00:03:44] Yeah, I totally agree. What's the difference in your eyes about growing and scaling? Because it is a pretty big leap between the two. So can you talk a little bit more about that? Lacie: [00:03:56] Yeah, of course. Growing and scaling. I think a lot of agencies don't really understand how big of a difference it is. Right? So growing is where you add revenue at the same rate as you're adding expenses. And so what happens again? He'd been in finances there's less leftover at the end of the day. If you can scale, if you can be efficient, if you can put in those processes, you can scale meaning that you're adding more revenue with less expenses. And you're really making that amount at the bottom, that kind of you're left with, a little bit bigger at the end of the day. Jason: [00:04:31] Yeah. There's so many people and me, and I've gone through it in the past where, you know, we kept growing and I was like, oh my gosh. And agencies are notorious for this. Be like, Oh, we're, you know, so-and-so millions in revenue. And everybody's like, Oh, that'd be nice. But. Can you look at, you know, oh man, I'm actually making less this year and we grew. Rather than figure out those efficiencies and those systems. So what were some of, I presume you guys probably learned this the hard way, is that true? Or did you guys just pop right out and be like, we figured it all out. Lacie: [00:05:07] Well, I think there was, like I said, about a year of us experimenting, but it was pretty, we like figured it out pretty soon. It was like, okay, we know what we're good at. We know what we're not good at. And. If we just realized we were using a lot of extra time to do those things we weren't good at. And it just wasn't sustainable for long term. Jason: [00:05:27] For the people listening, because a lot of them are in a growing phase, but not a scaling phase. Or a lot of them say, I don't want my agency to be any bigger because they really haven't figured out the growing part or the scaling part. Right. So was there steps that you guys took that made this process easier that they could be like, Oh, let me look here. Lacie: [00:05:51] Yeah. So I think first of all, you need to identify what you're really good at, right? And what you can do at a high level, deliver great results. Where you can be the best in the industry, go with that and then create partnerships. So one of the things we've done and we do believe in true partnerships, both on the client-side and the vendor side, create those partnerships where you vet those companies. And you can feel very confident that if you don't do that, you're not good at it. That you have a partner that can do it. Our clients love that. Right? When we commit to doing something, we're going to do it very well. And if we can't, we're going to let them know, Hey, that's not something we specialize in, but here we can actually help facilitate that process for you. Make it easy for you. Again, I think that the hardest thing is that fear. That fear of that revenue going to another person. But, you just get more if you are collaborative and have those partnerships. So that would be one of the first things; a partnership level. The other thing that's really important is that process, right? And I know we actually use the Agency Playbook and so looking at those processes. So a lot of the things we do is we have daily huddles. So we're always on the same page. We have weekly meetings and then we use a project management tool. It's very important. We have, um, I know you talk a lot about having those automated systems in place. We do as well. We have intake forms. Where somebody fills out a form and then all of the tasks are created in the project management tool. So that's very important for that scaling as well, instead of just growing. Jason: [00:07:24] Yeah, no, I, I love that. I mean, it's, it's the little things that you do. A lot of us, you know, as we're trying to scale agency, we just look at kind of the shiny red objects and we think. Well, the cure or the end all, be all is to just get more revenue in the door and sell more. But it's, if you don't have the right foundation, you know. Kind of like when you guys probably jumped in the Playbook, you know, you got a video from being like, hey, focus on the first three systems. These are the most important. And then you can go on to all the other ones. Cause we all jumped to prospecting and sales and think that's it. Or, we don't even think about kind of the delivery part. What were some of the other efficiencies that, or processes that you guys put in place to make you guys more efficient? Lacie: [00:08:14] Yeah, so kind of going back to that form. So one great example is the project management tool, right? And, and I think people don't utilize that. First of all, some people don't even have a project management tool. Jason: [00:08:26] Yeah. It's more like task management. Lacie: [00:08:27] Yeah, right. So using, using that to its full capacity is one of the best things I can recommend. And there's a lot of really great tools out there, but the tool we use, we can actually have our clients submit a request form. Um, again, it automatically schedules all of the tasks for us. So there's, there's no question about when something's due, how we go about it. And then we're able to actually organize all of the internal stuff as well. All of those internal projects we have. And, I think prioritizing those internal projects, um, to your point, you know, spending that time on those first three sections of the book is really important. Like people don't think about that. They're worried about everything else, but, um, until you do that, you will not have that, that scaling capacity. Jason: [00:09:15] So I'm not very good at finance at all. So I love talking with people and surrounding myself that are really good at finance and having that kind of background. Because like you start putting spreadsheets.  I'm sure you probably love spreadsheets. Like I look at them and I feel kind of a little dizzy, you know, looking at them, but it's awesome. And I think all of you guys compliment each other from, you know, the other owner and owners that you guys have. So what are the things on, um, a weekly or quarterly basis that you're looking at from finance to make sure that they didn't cease going in the direction that you guys want it to go? Lacie: [00:09:52] Yeah. So we do have like executive meetings, bi-weekly executive meetings, which again, I think it's important to get that time. But one of the things that I keep a pretty close eye on, is the revenue, right? I think that's, that's one of the things that you have to keep an eye on. And we have like a revenue forecast sheet and I created that. And again, in the efficiency lens, you can pivot all of the data. So it makes it very easy to see what's going on. What are we doing next month? Where do we need to fill the gap? We have it split out by, you know, revenue that's under contract, revenue that we expect to get, and then revenue, that's kind of up in the air so that we can, um, go after that. And that's very similar to your process, right? That, you know, kind of keeping those in sections and then focusing there so we can very easily see just with a glance. Okay, we need to go get some more new business. Or we need to double down on what we think we should expect, get those contracts signed. So from a finance perspective, where we look at that a lot, we know that revenue isn't the important number. And I know you would agree with that as well. Right? The net profit is the important part, but it does start somewhere. We've got to make sure you've got that coming through. So we look at that. We also look at our client roster, right? We want to make sure that we're not too heavy on one client versus another client. We're very lucky here that we have a very diverse portfolio, but I have worked for other agencies where you have that one big client and it's just, it can be very detrimental to the agency. For the staff and for the management, I think everybody's constantly looking over their shoulder saying, okay, I hope the client's happy. And, um, it also gives us a lot of flexibility to be honest with our clients, which is really important to us. I don't think a lot of agencies get that opportunity because they're worried about that revenue, you know, going out the door and I can't speak honestly. And, and that's really important to us so that, that we actually have that flexibility is nice. Jason: [00:11:49] There's so many people that they do, their budgeting kind of looking at their bank account. But with, you know, when you guys do kind of the proforma or projections. You know, can get a really good snapshot of, you know, like you were saying. Like when the bad times are going to come and usually if you have six months to plan for it, I think that's more than enough time. Sometimes even a quarter to plan for that. Cause I always found that what we do today actually affects us three, four months down the road. So if like, if you're looking at your pipeline and it dried up. You know, the next quarter is going to be hard to start. Lacie: [00:12:28] Yeah. I think that's a great point and something that we, you know, do very well is keeping an eye on that. And what I always say is because I know there's a lot of philosophies out there and people really care about cash, which you need to be concerned about cash don't get me wrong. But I always say that your P&L or your proforma is the canary in the coal mine. Right? It's going to tell you what is happening. And, and so, you know, cash is important, but it's the end of the day, your P&L and what you're forecasting is going to tell you what's going to happen with cash. So we do focus most of our energy there in the forecasting piece. And I will say, you know, when the pandemic hit, I think a lot of agencies had a hard time and we were able to pivot very quickly and we kind of knew what was coming down the line. We were able to make some changes, communicate those changes to our team. And we came out even better, I think after that because we had that battle scar. I think everybody has, uh, has those battle scars now? Jason: [00:13:26] Yeah, I think I, I saw, um, a huge step for a month, like in March for everybody where it was just. It was so new. Everybody was panicking. Everybody was stopping their marketing, which I always loved that quote by Henry Ford. He was like, stopping your marketing is, like stopping your watch to save time. And then people were like, Oh, well, stopping marketing is the dumbest thing because especially digital marketing because we need to reach our people, but we're not. We're not able to right now. And so I've seen so many agencies like yourself have such huge growth through such a hard time. Um, you know, for certain businesses, because, you know, we offer a unique solution. They're kind of the frontline people for business. You know, I'm not taking anything away from the doctors and nurses are, the first responders and that. But, you know, for business, like all agencies are really kind of that first responder. So it's, um, it's exciting to see what people are able to do and really create. If an agency's listening right now, you know, since you've worked with a number of different agencies and you own, you know, part-owner of this agency, what's a good margin that you guys are shooting for, or that you think people should shoot for in the agency space? Lacie: [00:14:47] Yeah, that's a great question. What I would say is it kind of depends on what you're focusing on, right? If you're a creative shop, I think your margins are going to be a little bit lower. If you're just doing digital advertising, specifically social and Google. I think your margins are going to be a little bit lower because again, that tends to be more commoditized. And you have to try a lot harder to be kind of out in front of the pack. Um, but if you are able to niche again, this is the whole part about niching. If you're able to really niche, you should be able to get those margins close to 25 at a minimum 25% is what I would say. But if you're not niching, you're probably at the 10% range, that's the importance of niching. So I think, you know, you have to stop looking at the revenue, going out the door, and think about the ability to really, to get those net profits up. Jason: [00:15:38] Yeah. I mean, when you have that specialization, you know, like, this weekend, my poor son was playing flag football and uh, snapped his shoulder. And so, you know, we're not going to go to a generalist. Right? Like literally, and it's, it's the same thing. Like we're going to go to a specialist that he's literally right there right now, going to a specialist to figure out what we need to do. And they make a ton of money because they are the specialists because they know that one craft better than everyone else who's like, oh yeah, your temperature's high. Take this and call me in the morning. And that's what I tell agencies all the time. And they fight it for so long. And then once they make that decision, they're like, why did I wait so long? But I think it's a process that you have to go through and it takes some people a decade. Sometimes longer, sometimes years, months. You never know. So let's switch focus and kind of wrap up a little bit about, and I love to interview women on the show. Especially women owners, because there's far fewer than men. Why do you think that is? Lacie: [00:16:49] You know, that's a great question. I don't know the answer to that question. What I know is that it seems to be getting better. That's what I know. I know there's a 3% conference that happens every year and that I think has brought some attention to the problem. I am also a part of a group called Together Digital, which is a women's group for digital specifically. So there are some new avenues for us. Um, and there's a lot of agency owners there. I don't know the answer to that question. All I know is that I feel like women, in general, are working on it. Right. We're trying to figure out why we're trying to create the solutions to be more present in the space. Jason: [00:17:32] And I, I see a shift coming and I get real excited because more and more, the people that we interview are women. And I'm like, this is awesome. And so, that's always really good. So I'm happy for that. Is there anything I didn't ask you that you think would benefit the audience? Lacie: [00:17:48] You know, I, I think we did a really great job today. Just covering off on just that, that niching and I know again, you and I think very similarly, I just wish I could encourage everybody out there to really take a look, even if you're just want to take a piece of your business and try to niche there and see how it goes. But it's so powerful and you can be doing so much more with your agency. If you could take a lane, stick to it, and you will see those revenues go up. Well, you'll see the bottom line go up really. And that's the most important part. Jason: [00:18:21] Yeah, I just had to commit to it for a while. And I always tell people, but I'm like, look, as soon as you pick a specialization or a niche, whichever you want, you'll still get work outside of that. It's just, you're marketing to that particular audience and you know them better than they know themselves. So they're going to listen to you and, and then you really stop being that commodity or that "me too" agency, I always tell everybody about. They have a problem, they come to you to solve it. It's kinda like that Vanilla Ice song. You got a problem. Yo, I'll solve it. Awesome. So you guys don't want to hear me say, obviously. What's the website address that everybody can go and check the agency out? Lacie: [00:19:05] Yeah, it's a PrograMetrix.com and, um, definitely check us out on LinkedIn. We have a ton of marketing content out there. Even some things that you can use to learn and, and even go back to your clients with too. Jason: [00:19:19] Awesome. Well, thanks for coming on the show. And if you guys enjoyed this episode and you want to be surrounded by amazing agency owners, where they can see the things that you might not be able to see, that can challenge you to hold you accountable, have fun with, I want to invite all of you to go to DigitalAgencyElite.com. This is our exclusive mastermind for agency owners that really want to grow and scale faster, and they want to do it with a group that understands and empathizes with them and likes to have fun. So go to DigitalAgencyElite.com. And until next time have a Swenk day.

Amy Vaughan is a dynamic and versatile leader who believes in the power and limitless possibilities that sit at the intersection of vulnerability, purpose, and collaboration. Her desire to create positive change in the personal and professional lives of others is what fuels her - as well as the Together Digital mission she now works to protect and preserve as their biggest champion and CEO. Created in 2016 by our Founder, Alaina Shearer, Together Digital, formerly known as Women in Digital, is an organization dedicated to accelerating the advancement and growth of women in digital by giving women the most powerful tool in their arsenal: one another. https://www.togetherindigital.com/about-us/ https://www.togetherindigital.com/huffpost-features-together-digital-ceo-amy-vaughan/ --- Send in a voice message: https://anchor.fm/mrskeshspeaks/message Support this podcast: https://anchor.fm/mrskeshspeaks/support

With healthcare on the front lines of the COVID-19 pandemic, the ways in which we communicate have been drastically altered, and finding new ways to connect with patients and providers has become paramount. In the face of this new communication landscape, companies are looking to do more with less, embracing flexibility and the power of digital tools to keep vital health and treatment information flowing. In this session, we will explore how different life science companies are navigating these changes, how digital plans can help (and how they can't), and provide thoughtful conversation on the ways in which healthcare must adapt moving forward. Guests: Karima Sharif, Group Vice President, Publicis Health Media Steve Silvestro, Chief Commercial Officer, OptimizeRx Paul Ivans, Founder & CEO, Evolution Road Eze Abosi, Vice President, OptimizeRx Moderated by Kara Giannecchini, Senior Manager Haymarket Studio, MM&M You can send your questions to webinars@optimizerx.com Visit www.OptimizeRx.com/webinars for more insightful industry conversations around the COVID-19 pandemic and make sure to follow us online and subscribe! Follow us on Twitter and LinkedIn