Podcast appearances and mentions of Mark W Johnson

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Latest podcast episodes about Mark W Johnson

SalesX und Innovation
Episode 88: White Space Analyse

SalesX und Innovation

Play Episode Listen Later Oct 31, 2024 50:22


Patrick und Jörg tauschen sich über das Buch von Mark W. Johnson mit dem Titel: Seizing the white space aus. Dabei geht es um die Analyse von neuen Wachstumsfeldern von Unternehmen White Spaces werden aus Sicht des Autors als Bereiche definiert, als Bereiche, die einen geringen Fit mit den bestehenden Kompetenzen des Unternehmens haben und die neuen oder bestehenden Kunden in einer völlig neuen Art die Bedürfnisse befriedigen. Auf den ersten Blick sieht das nach grossem Risiko aus. Wie schaut Patrick aus seiner Geschäftsmodellperspektive auf dieses Modell und wie beurteilt Jörg aus der Vertriebsperspektive diesen Ansatz? Wertvolle Erkenntnisse, wie immer aus der Sendeanstalt Beromünster.

Sunny Side Up
Ep. 408 | Frameworks for Super Successful Marketing Strategies and Campaigns

Sunny Side Up

Play Episode Listen Later Aug 1, 2023 15:36


Episode Summary In this episode of Sunny Side Up, host Ryan Schimmel and Diana Morante discuss the marketing metamorphosis at Intelsat, exploring the transition from centralized to regional marketing and the key drivers behind this strategic shift. Diana highlights the significance of localization in connecting with specific audiences and emphasizes the importance of staying close to customers to adapt marketing strategies accordingly. They also delve into the dynamic focus markets of Intelsat, with a focus on Brazil and Mexico, driven by unique growth opportunities and cultural diversity. Diana shares valuable advice for B2B marketers, advocating for a customer-centric mindset, fostering a culture of innovation, and leveraging technology and automation to streamline processes. Throughout the conversation, Diana offers insights into successful regional marketing strategies and the role of partnerships in enhancing credibility and reach. About the Guest Diana Morante is the Senior Principal Marketing Manager at Intelsat Latin America. Diana brings a wealth of experience in leading regional teams, strategic planning, branding, and driving revenue growth in the technology industry. With a history spanning HP, Zed, Nortel, and Ricoh, Diana's experience spans hardware, software, and services from a variety of go-to-market perspectives. She holds an Executive MBA from Florida International University and has completed coursework in renowned institutions in both Psychology and Digital Marketing. ⁠Connect with Diana Morante⁠ Key Takeaways - Intelsat is a global brand with a mission to connect people, businesses, and governments to maximize human potential through network services and broadcast capabilities. - The shift from centralized marketing to a regional approach aims to leverage local insights and better connect with target audiences to achieve relevance and trust. - Brazil and Mexico are key focus markets for Intelsat due to significant growth potential and diverse business landscapes in these regions. -Localization goes beyond translation and involves adapting marketing strategies to resonate with local audiences' cultural characteristics and preferences. - Segmentation is crucial when entering new markets, enabling marketers to tailor messages and value propositions to specific regions. - Building partnerships with local industry experts and associations can enhance credibility and expand reach in new markets. - Embrace a customer-centric mindset by staying close to evolving customer needs, gathering feedback, and using data-driven insights to inform marketing strategies. - Foster a culture of innovation within marketing teams, encouraging creativity, risk-taking, and ongoing learning to adapt to changing customer preferences. - Leveraging technology and automation, such as AI, can streamline marketing processes, enhance efficiency, and provide real-time customer insights. - When transitioning from a centralized marketing approach to a regional one, it's essential to conduct market research and analysis of competitors, cultural factors, and local business drivers. - To succeed in a regional marketing approach, marketers should continuously communicate the value proposition and benefits of their offerings to customers and adapt to local regulations. Quote “Embrace a customer-centric mindset. Stay close to your customers, evolving needs, preferences, and pain points is key.” –  Diana Morante Recommended Resources Books Influence: The Psychology of Persuasion by Robert Cialdini Dual Transformation  by Clark Gilbert, Mark W. Johnson, and Scott D. Anthony Blog HubSpot's Blog Shout-outs Neil Patel – Co-Founder at Neil Patel Digital Simon Sinek – Speaker and Author. Founder at The Optimism Company Maureen Stevens – VP of Marketing at Intelsat ⁠⁠Connect with Diana Morante⁠⁠ ⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠

Talent Pills
S01E09 - Ramon Reyes - Colaboración y Propósito

Talent Pills

Play Episode Play 57 sec Highlight Listen Later Jun 18, 2023 36:03


En un entorno global, donde cada día es más difícil acceder al talento, las organizaciones deben trabajar juntas y colaborar para enfrentarse a desafíos y resolverlos de forma eficiente. La colaboración no solo permite compartir recursos y conocimientos, sino que también impulsa la innovación y la eficiencia en la búsqueda de soluciones efectivas. Lo hemos vivido de forma directa durante la pandemia, que gracias a una colaboración realmente global se pudo acelerar en la investigación y acortar los tiempos de desarrollo de vacunas efectivas.Hoy, tenemos la fortuna de hablar con Ramón Reyes, Presidente de la Asociación Española Contra el Cáncer (AECC), un ejemplo inspirador de cómo la colaboración puede ser una herramienta poderosa en la lucha contra el cáncer. La AECC es una organización sin ánimo de lucro que trabaja incansablemente en investigación para mejorar la prevención, el diagnóstico y el tratamiento de esta enfermedad, así como para brindar apoyo de todo tipo a pacientes y familias. Su enfoque descentralizado y su capacidad para establecer alianzas y colaborar con diferentes entidades, como hospitales, instituciones académicas, empresas y otras organizaciones sin fines de lucro, han sido fundamentales para su éxito en generar un impacto significativo en la vida de las personas afectadas por el cáncer.La AECC es la primera entidad en inversión en investigación en España, ha invertido más de 110 millones de euros, con un total de 525 proyectos vivos de investigación. 1000 investigadores en plantilla. Además, brinda apoyo y atención a 140k pacientes y sus familiares cada año, gracias a sus 52 sedes, 31.000 voluntarios en toda España y sus 620k socios.Libros:"The Purpose Driven Leadership" de Brigette Tasha Hyacinth: Hyacinth discute la importancia del liderazgo con propósito en un mundo en constante cambio."Start With Why" de Simon Sinek: Este libro examina por qué algunas organizaciones y líderes son más innovadores, influyentes y rentables que otros."Leaders Eat Last" de Simon Sinek: En este libro, Sinek explora cómo los líderes pueden inspirar cooperación y cambios positivos en las organizaciones."Team of Teams" de General Stanley McChrystal: McChrystal describe su experiencia al transformar las Fuerzas Especiales de EE. UU. en una organización flexible y colaborativa."Collaborative Intelligence" de Dawna Markova y Angie McArthur: Este libro ofrece estrategias para aprovechar las diferencias individuales para trabajar de manera más efectiva en equipo."Lead from the Future" de Mark W. Johnson y Josh Suskewicz: Este libro ofrece una nueva metodología para el liderazgo visionario y centrado en el propósito, enfocándose en la necesidad de liderar desde el futuro."The Power of Moments" de Chip Heath y Dan Heath: Este libro explora cómo crear momentos que importan y cómo estos pueden dar propósito y dirección a nuestra vida y trabajo."True Purpose" de Tim Kelley: Kelley ofrece un método paso a paso para descubrir y vivir tu propósito en la vida y el trabajo.No olvides seguirme en YouTube, Instagram, Twitter o LinkedIn @TalentPills. Este podcast está disponible en las principales plataformas de podcasts (Spotify, Apple, Amazon Music, iVoox, etc.)Musica gracias a Epidemic Sound - https://www.epidemicsound.com/

The Innovation Show
Mark W. Johnson - Reinventing Your Business Model

The Innovation Show

Play Episode Listen Later Mar 4, 2023 45:03


More than a decade ago, Mark Johnson, SAP's Henning Kagermann, and Clayton Christensen hashed out the principles of business model reinvention in the pages of the Harvard Business Review. Essentially, a business model can be broken down into four distinct elements: A value proposition 2. Resources  3. Processes, 4. A profit formula  This means in practice that the new and different must be separated and even protected from the tried and true. As Mark says, “To play a new game on a new field requires a new game plan.” —Clayton M. Christensen It is a pleasure to welcome the author of multiple titles, a great friend of the show, and the co-author of that 2008 paper Clay mentioned, a Top 50 HBR article of all time, Reinventing Your Business Model; Mark W. Johnson.

Agile Coaches' Corner
What Does It Really Mean to Be Agile? with Adam Ulery

Agile Coaches' Corner

Play Episode Listen Later Jan 13, 2023 34:47


This week, Dan Neumann is joined by his colleague and repeated guest, Adam Ulery.   In this episode, Dan and Adam are exploring the true meaning of being Agile, which is often a subject of discussion. Dan recently found the work of two researchers named Corey Baham and Rudy Hirschheim on the theoretical cores of Agile which provides valuable information about the identity of Agile.   Key Takeaways What does Agile mean? The four cores of the Theoretical model on Agility in the mentioned research are validity, inspection and adaptation, working collaboratively, and continuous customer involvement. Going superficially vs. deeply into Agile: A superficial approach is when people go through the motions or practice Agile behaviors and activities, maybe not fully understanding the reason why they are doing what they are doing or the benefits implied. Going deeper into Agile means seeking a better understanding of the reasons behind your behavior. Agility at the Team level: An example of a superficial approach to Agile can be when a person is named the product owner, then he/she gets a list of tasks to do, and maybe even is required to check before doing anything. There are cases when the new product owner also takes on the new role on top of a previous list of accountabilities, resulting in a very superficial approach to the functions. Not going beyond the functions of your role can also be a superficial way to execute a role. A deep way to develop the role is to begin to understand its true purpose and to remove the barriers preventing the achievement of those goals. The whole Team must be aligned when the priorities change. The environment has to add value to the Scrum framework. A tight partner of alignment is discipline; the team has to say no to the things they shouldn't be working on. At the leadership level, the Scrum values have to be deeply understood. Superficially, a leader has a general understanding of Agile, more in terms of a process, another way to manage projects. An Agile Leader has an understanding of Agile as an effective tool to help the organization to achieve the outcomes it wants.  An Agile Leader removes the impediments for the Team to exercise the Agile values. The whole Team must be aligned when the priorities change. Change isn't easy. The whole Team must be aligned when the priorities change. To experience great rewards you have to put in the effort and go through the pain.   Mentioned in this Episode: “Issues, challenges, and a proposed theoretical core of Agile Software Development Research,” by Corey Baham and Rudy Hirschheim Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth, by Mark W. Johnson and Josh Suskewicz   Want to Learn More or Get in Touch? Visit the website and catch up with all the episodes on AgileThought.com! Email your thoughts or suggestions to Podcast@AgileThought.com or Tweet @AgileThought using #AgileThoughtPodcast!

The Business of Government Hour
Lead from the future: A conversation with Mark W. Johnson

The Business of Government Hour

Play Episode Listen Later Oct 10, 2022 59:58


How can we lead from the future? What is “Future-Back” Thinking? How can it help leaders navigate disruption and lead with purpose? Join host Michael Keegan as he explores these questions Mark Johnson co-author of Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth.

conversations mark johnson futurehow mark w johnson michael keegan
Latter-day Saint MBA Podcast
Mark & Jane Johnson

Latter-day Saint MBA Podcast

Play Episode Listen Later Aug 24, 2021 64:33


Jane Clayson Johnson is an award-winning broadcast journalist widely known for her work over the last decade as a radio host on NPR.  Before that, Jane worked in television for many years… first at CBS News, hosting the network morning program, interviewing presidents and Hollywood stars. Many remember her high-profile interview with Martha Stewart… just before Martha went to prison. Jane was also on the air on 9/11.  Before CBS, Jane was a correspondent at ABC News, where she traveled the world from Kosovo to Indonesia, covering the biggest news stories of the day.  She started her career at KSL Television in Salt Lake City.  Jane is an accomplished musician… she went to BYU on a violin performance scholarship. A popular speaker — Jane is also the best-selling author of two books. Her latest book, Silent Souls Weeping, is a candid look inside the core-shaking world of clinical depression. Jane and her husband, Mark Johnson live outside Boston.Mark W. Johnson co-founded the strategy and innovation management consultancy Innosight with Harvard Business School Professor Clayton M. Christensen, in 2000 (which was acquired by the Huron Consulting Group in 2017). Mark advises CEOs and other leaders on how to envision the future, create new growth, and manage transformation. He is the co-author of the book Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth (April 2020), a manifesto for “Future Back” thinking and a hands-on guide to long-term planning, strategy development, and execution within established organizations. He is also the author of Reinvent Your Business Model: How to Seize the White Space for Transformative Growth (2018) and a co-author of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), Mark has written and co-written numerous articles for a wide range of publications, including the McKinsey Award-winning “Reinventing Your Business Model” for Harvard Business Review, one of HBR's 50 Best-Selling articles of all time. Prior to Innosight, Mark was a nuclear power-trained surface-warfare officer in the U.S. Navy. He received his MBA from Harvard Business School, a master's degree in civil engineering and engineering mechanics from Columbia University, and a bachelor's degree with distinction in aerospace engineering from the U.S. Naval Academy. Mark and his wife Jane Clayson Johnson are the parents of five children and the grandparents of three.Links: Silent Souls WeepingLead from the Future

Faithful Career Moves
Why Your Future Career Depends on Knowing Your Personal Brand

Faithful Career Moves

Play Episode Play 33 sec Highlight Listen Later Jul 7, 2020 31:01 Transcription Available


Why Your Future Career May Depend on Knowing Your Personal BrandWhether you know it or not, you already have a personal brand. In this episode, Linda Evans shares how to identify, improve, and utilize your personal brand for good.About Linda EvansWhen Linda moved to Washington, DC to start working on a master’s degree at a prestigious university, she had no substantial job and no way to pay for enrollment. But a promise in her patriarchal blessing gave her the confidence to move forward. While looking for work, she discovered that the school provides “tuition remission” (meaning the cost of tuition is waved) for full-time university employees.In answer to her prayers and in fulfillment of that patriarchal promise, Linda got a job at the school that both covered her living expenses and kicked in tuition coverage just as the bill came due.Though she ended up leaving that program and trying another en route to finally finding a third master's program she loved, Linda faithfully made each move, trusting in the “God of the 11th hour.” Of this experience, she says, “I was able to graduate without debt while living in New York city. I still marvel at that a lot… I just felt like the Lord took care of me so well, allowed me to make my mistakes and still didn't let me crash.”Now Linda holds a Master of Arts in Psychological Counseling from Columbia University, has worked nine years in higher education as a career counselor and advisor, taught university-level classes "to help college students achieve their goals and reach their potential" (Career Exploration, Career Strategies, and Personal Branding), and she is a Gallup-Certified Strengths Coach.Linda is also the founder of Launched By Linda, a virtual career coaching service.What You'll Learn in this EpisodeAdvice for Gen Z youth who aren't sure what to study in collegeHow to identify and evolve your personal brandHow knowing your personal brand can help you develop confidenceWhy it's important to charge for the services you provideMost Importantly: How Linda has seen the Lord’s hand in her career.Mentioned in this EpisodeDisrupt Yourself - Whitney Johnson's interview with Mark W. Johnson.Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth - ​by Mark W. JohnsonCliftonStrengths - How to find your talent DNA.

Work 2.0 | Discussing Future of Work, Next at Job and Success in Future
#Innovation, Leading from the future and #FutureOfWork

Work 2.0 | Discussing Future of Work, Next at Job and Success in Future

Play Episode Listen Later Jun 18, 2020 62:45


#Innovation, Leading from the future and #FutureOfWork Work 2.0 Podcast #Work2dot0 #Podcast In this podcast, Marc Johnson discussed his book leading from the future. He shared a strategic mindset needed to ensure businesses stay futuristic and promote innovation through tough times. He shared some insights into what defines an inspirational organization. This is a great leadership podcast to help enterprises to maintain their innovation pipeline. Mark's Book: Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth by Mark W. Johnson, Josh Suskewicz https://amzn.to/2Vg3ilw Podcast Link: iTunes: http://math.im/jofitunes Youtube: http://math.im/jofyoutube Mark's BIO: Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight, with Clayton M. Christensen in 2000. (Innosight was acquired by the Huron Consulting Group in 2017.) He's the author of the previous books Dual Transformation and Reinvents Your Business Model and the McKinsey award-winning Harvard Business Review article "Reinventing Your Business Model." Mark lives in Belmont, Massachusetts. Some Questions we talked about: 1. Explain your journey to your current role? 2. Could you share something about your current position? 3. What does your company do? 4. What are the future of work, workers, and the workplace? 5. What is the definition of a good futureproof employee/team/company? 6. Why write about this book? 7. How can even the most complacent companies catalyze visionary-driven growth? 8. How can leadership teams develop a vision from scratch, connect it to a strategy, and then program and implement it in the best possible way? 9. How can an organization embed future-back thinking in their organization's C-suite and its wider culture? 10. How has a firm vision and a long-term planning horizon allowed such unicorns as Amazon and Google and long-established enterprises like Procter & Gamble and J&J to sustain their growth? 11. What is the fabric of a good visionary organization? 12. What are some role-models of the visionary organization? ... Read more at: https://work2.org/discussing-intentionalintegrity-and-futureofwork-with-chestnutrob-airbnb-on-work-2-0-podcast-futureofwork-work2dot0-podcast/

AMFM247 Broadcasting Network
Dr Diane Hamilton Show - Mark Johnson and Suzanne Evans

AMFM247 Broadcasting Network

Play Episode Listen Later Jun 17, 2020 56:36


Mark Johnson Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries including healthcare, aerospace & defense, energy, automotive, and consumer packaged goods. He is the author of Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth. He is currently co-founder and senior partner of Innosight, a strategy and innovation consulting firm and the leading authority on disruptive innovation and corporate transformation, co-founded with Harvard Business School professor Clayton Christensen. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model: How to Seize the White Space for Transformative Growth," and coauthor of the book "Dual Transformation: How to Reposition Today’s Business While Creating the Future," a blueprint for how successful companies can leverage disruptive change to fortify today’s business and create tomorrow’s growth engine. Susanne Evans Suzanne Evans went from secretary to a 7 million dollar business in record time. Her company, Driven Inc, has been on the Inc 500/5000 list of fasting growing companies for 5 straight years. Her NY Times Best Selling book, “The Way You Do Anything is the Way You Do Everything”, set hundreds of thousands of business owners on their fast path to success. Suzanne has grown her brand from humble beginnings inside a 350 square foot Manhattan apart- ment to a sprawling office where she works with clients around the world. She currently lives with her family in Chapel Hill, NC.

Take The Lead
Leading From The Future With Mark W. Johnson And What It Takes To Be In Business With Suzanne Evans

Take The Lead

Play Episode Listen Later Jun 17, 2020 56:35


What is common among visionaries is that they are willing to look beyond the horizon and start with a clear vision of the future. Leading from the future entails breaking free from cognitive biases, starting with the end in mind and walking back. Joining Dr. Diane Hamilton in this episode is Mark W. Johnson, the Co-Founder and Senior Partner of Innosight, a strategy and innovation consulting firm and the leading authority on disruptive innovation and corporate transformation. Mark shares some nuggets from his best-selling book, specifically on future-back thinking and leading from the future. For Mark, future-back thinking puts entrepreneurs in a better position to deal with a post-COVID-19 world and any other crisis that may come in the future. What does it take to be successful in business? Suzanne Evans of Driven Inc. joins Dr. Diane Hamilton and gives her candid take on the things entrepreneurs need to do to succeed. To Suzanne, it is important for people to realize that business is not for everybody. It requires drive, persistence, risk tolerance, and many other qualities that do not come naturally to many people. Suzanne’s insights on business model development are an interesting subject for entrepreneurs out there who want to grow their business. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

Exponential Organisations
Mark W. Johnson - "Lead from the Future"

Exponential Organisations

Play Episode Listen Later Jun 14, 2020 32:09


My guest this week is Mark W. Johnson. Mark Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries including healthcare, aerospace & defense, energy, automotive, and consumer packaged goods. He is co-founder and senior partner of Innosight, a strategy and innovation consulting firm and the leading authority on disruptive innovation and corporate transformation, co-founded with Harvard Business School professor Clayton Christensen. In Lead from the Future Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing that they call “future-back,” which allows any manager to become a practical visionary. Frankly addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them, laying out: - The principles and mindset that enable you and your leadership team to look beyond a typical short-term planning horizon and grasp the challenges and opportunities that will define the future. - A step by step approach for translating your vision into a strategic plan that your team can align around and commit to. - A way to infuse visionary thinking into the processes and culture of your whole organization, so that it becomes both a repeatable capability and a way of life. As practical as it is inspiring, Lead from the Future is the guide you and your team need to think as clearly, creatively, and expansively as visionary company founders do–and then act decisively to turn your innovative ideas into breakthrough growth. Mark Johnson can be found on Linkedin at https://www.linkedin.com/in/markwilliamjohnson or visit www.innosight.com. The Exponential Organisations podcast is sponsored by Idea Storm - a exponential growth consultancy. Visit www.ideastorm.co.za to find out more. The host is Lance Peppler - lance@ideastorm.co.za.

Blanchard Leaderchat Podcast
How to Lead from the Future with Mark W. Johnson

Blanchard Leaderchat Podcast

Play Episode Listen Later May 25, 2020 28:22


In this episode, Mark Johnson describes a method for putting visionary thinking and processes into place so that any organization can take advantage of disruptive innovation. As business models change at an ever-increasing rate and the world becomes noisier, the tendency for most organizations is to hunker down and deal with the here and now. But it is important to get past the pull of the present and plan for five to ten years in the future.

Inside Outside
Ep. 200 - Mark W. Johnson, Author of Lead From the Future & Cofounder of Innosight

Inside Outside

Play Episode Listen Later May 19, 2020 19:11


Mark W. Johnson is the author of Lead From the Future and cofounder of the consulting firm Innosight. Brian Ardinger, Inside Outside Innovation Founder, talks with Mark about how companies can better prepare for breakthrough growth and how leadership teams can use future back thinking to better understand the opportunities and threats in a world of constant disruption. For more innovation information and a transcript, check out insideoutside.io.

future innosight mark w johnson inside outside innovation founder
Inside Outside Innovation
Ep. 200 - Mark W. Johnson, Author of Lead From the Future & Cofounder of Innosight

Inside Outside Innovation

Play Episode Listen Later May 19, 2020 19:11


Mark W. Johnson is the author of Lead From the Future and cofounder of the consulting firm Innosight. Brian Ardinger, Inside Outside Innovation Founder, talks with Mark about how companies can better prepare for breakthrough growth and how leadership teams can use future back thinking to better understand the opportunities and threats in a world of constant disruption. For more innovation information and a transcript, check out insideoutside.io.

The Disruptive Voice
52. Leadership and Commitment in Times of Crisis

The Disruptive Voice

Play Episode Listen Later Apr 30, 2020 36:06


Twenty years ago, Mark W. Johnson and Clayton Christensen co-founded Innosight, a consulting firm focused on helping organizations to design and create the future, rather than be disrupted by it. This week on The Disruptive Voice, we’re pleased to welcome Mark for some reflections on his work and friendship with Clay; on a process of longer-term management called future-back thinking, which he and co-author Josh Suskewicz explore in their newly-released book, Lead From The Future: How To Turn Visionary Thinking Into Breakthrough Growth; and on ways in which senior leaders can apply these methods in organizations that struggle to look beyond the 3-5 year growth horizon. Hosted by Katie Zandbergen, Mark also shares insights about the distinction between vision and strategy, the story of Apple’s transformation from a computer company to a lifestyle company, and how we can think about applying the lessons from Lead From The Future in our current moment of crisis.

Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

When things are changing so rapidly (particularly right now), our usual approach of working from the present to the future is not going to work. To survive and thrive, we need to start from the future and work backward, yet this is something most of us don’t even consider, or if we do, struggle with. Mark Johnson explains the concept of “Future Back” and how that can help us in these rapidly-changing times.   Mark Johnson is the co-founder and Senior Partner of Innosight, a growth strategy consulting company. He has been a strategic advisor to both Global 1000 and start-up companies in a wide range of industries. He is the co-author of Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth (April 2020), which explores the concept of “Future-Back” thinking and provides a hands-on guide to long-term planning, strategy development, and execution within established organizations.   How is the future like an impressionist painting, not a photograph? Mark dives into the art of the possible, and how thinking about future scenarios calls for creative right-brain thinking. To survive, we need to start thinking about long-term plans but we’re constantly just in reactive mode trying to keep our balance. Mark shares how we can balance these two states, and his strategies to inspire and promote thinking clearly, creatively, and expansively. He also tackles the present-forward fallacy, why looking at data keeps us trapped in the past, and how to push past our cognitive biases to get to truly innovative future-back thinking.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities… Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Innovation is Everybody’s Business: How to Ignite, Scale, and Sustain Innovation for Competitive Edge, by Tamara Ghandour (Pre-Order) IQE Assessment IQE Pro Innovation Toolkit Email Mark Johnson Innosight Lead From The Future: How to Turn Visionary Thinking into Breakthrough Growth, by Mark W. Johnson and Josh Suskewicz Apple BMW Johnson & Johnson Janssen Daniel Kahneman “Longer is Better.” by Eidelman, S., Pattershall, J., & Crandall, C. S. for Journal of Experimental Social Psychology, 2010  

Disrupt Yourself Podcast with Whitney Johnson
#159: Mark W. Johnson - Lead From the Future

Disrupt Yourself Podcast with Whitney Johnson

Play Episode Listen Later Apr 14, 2020 36:22


Our guest today is Mark W. Johnson, the co-founder and senior partner of Innosight, a strategy and innovation consulting firm he co-founded with Clayton Christensen in 2000.  Mark's latest book is titled Lead From The Future: How To Turn Visionary Thinking Into Breakthrough Growth, and today, we're going to talk about what this means. Because whenever you make the decision to disrupt yourself, you are giving up what you have today for something you could have in the future, and the status quo that you have today, whether it's good or bad, is comfortable. We're more motivated by what we lose than by what we gain, and that's where Mark and his co-author Josh's work comes in. They've developed a process called future back thinking, a process that whether you are an organization or an individual, helps make living the present a little less scary, and the future a lot more hopeful and exciting. For a complete transcript and links from this conversation, visit https://whitneyjohnson.com/mark-johnson

Fast Leader Show | Real-life stories of failure and triumph
270: Mark W. Johnson: Bringing the Future Alive

Fast Leader Show | Real-life stories of failure and triumph

Play Episode Listen Later Mar 25, 2020 43:43


Mark W. Johnson spent his beginning days trying to drive disruptive innovation for organizations, but the innovation they were trying to drive never really took root in their own organization. After a long time, he realized that innovation without a strategy behind it is going nowhere, and for a strategy to be successful, it requires a long-term, holistic approach to leadership, strategy, and innovation.

alive mark w johnson
Smart Money Circle
4 Hidden Risks To A Diversified Portfolio with Mark W. Johnson, CFA® & Managing Director - Optimum Investment Advisors

Smart Money Circle

Play Episode Listen Later Oct 3, 2019 30:55


Today's interview (10.3.19) is with Mark W. Johnson, CFA® Managing Director, of Optimum Investment Advisors with over $500 million in assets under management. Mark has been in the business for decades and shares what he has learned along the way. Mark also tells you how the financial services space has evolved over the decades and how to avoid common mistakes he see's people make over and over again. Mark also gives you 4 hidden risks to a diversified portfolio and answers the following questions: 1) How do I manage my overall portfolio volatility? 2) How do I manage the need to generate income in a low return world? 3) How can I manage growing the value of the account without taking on too much risk? 4) How can I protect myself in the event of a large selloff or global economic/financial crisis? Mark can be reached at: Phone: (312)- 456- 3341 Website: https://www.optimuminvestment.com/ --- Support this podcast: https://anchor.fm/smartmoneycircle/support

AMA Edgewise » AMA Edgewise
Mark Johnson on Seizing the White Space

AMA Edgewise » AMA Edgewise

Play Episode Listen Later Nov 30, 2018 24:27


Mark Johnson has updated his classic book Seizing the White Space: Business Model Innovation for Growth and Renewal with a new chapter taking into account our relationship with digital technology. He joins us to talk about disrupting new markets and how to couple digital with business models. Mark W. Johnson cofounded the strategy and innovation […]

A Sherpa's Guide to Innovation
E3: Not for the Faint of Heart

A Sherpa's Guide to Innovation

Play Episode Listen Later Oct 17, 2017 33:05


Your Sherpas discuss how incumbents disrupt themselves (successfully or not so much), and the concept of Dual Transformation.Dual Transformation: How to Reposition Today's Business While Creating the Future - Clark G. Gilbert, Mark W. Johnson and Scott D. AnthonyDual Transformation Mini Guide PDF@SherpaPod @InnosightTeam- A Sherpa's Guide to Innovation is a proud member of the Health Podcast Network @HealthPodNet -Support the show (https://healthpodcastnetwork.com/)