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Skift's latest Power Rankings spotlight bold leaders reshaping travel, from Airbnb's Brian Chesky relaunching Experiences, to Perplexity's Aravind Srinivas challenging Google's travel search with AI, and IndiGo's Pieter Elbers pushing long-haul expansion with new widebodies. Apple's new AirPods Pro 3 add live language translation for English, French, German, Portuguese, and Spanish. Meanwhile, United CEO Scott Kirby says airline demand is rebounding and the industry is stabilizing amid eased tariff worries and new tax provisions. The Leaders Making the Biggest Bets in Travel Apple Unveils Live Translation on AirPods United CEO Expresses Confidence About the Economy Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
Skift's Generation Next series highlights 20 women transforming the travel industry, including leaders like Qantas CEO Vanessa Hudson and Shaika Nasser Al Nowais, who will become the first Emirati and first woman to lead UN Tourism. Marriott CEO Anthony Capuano pointed to a “bifurcation of the consumer,” with luxury travel booming while mid-tier hotels face pressure from economic headwinds. Meanwhile, Hyatt reported strong holiday demand for its all-inclusive resorts, particularly in the Americas, and is weighing a potential sale of a stake in its ALG Vacations arm despite its central role in filling those properties. Generation Next: The Risk Takers Hyatt Sees All-Inclusives Surge, May Sell a Stake in ALG Vacations Marriott CEO Flags Wealth Divide, Government Travel Drop, More Tech Spending Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Vrbo will begin enforcing 100% penalties on U.S. hosts starting October 1 if guests are denied access to booked homes, with fines equal to the reservation amount and potential suspensions, as part of broader crackdowns by Vrbo and Airbnb on poor host service. Accor is consolidating its regional subscription cards under the global All Accor+ brand, extending discounts and perks across more than 4,000 properties in 100 countries (e.g., Asia Pacific cardholders now get 15% off worldwide). Meanwhile, although 93% of European tourism boards have experimented with AI, most lack formal strategies or expertise, with interest strongest in translation and other content tasks. Vrbo Cracks Down on Bad Hosts: 100% Penalty for Stranding Guests Europe's Tourism Agencies Report High AI Interest But Low Use: Exclusive Accor Goes Global With Subscription Cards to Boost Hotel Loyalty Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
A group led by Sumitomo Corp and SMBC Aviation Capital will acquire aircraft lessor Air Lease for $7.4 billion, marking a major shift in an industry where leased planes now make up more than half of the global fleet. Relais & Châteaux is carefully modernizing while expanding into markets like India, China, and Southeast Asia, balancing digital adoption with its commitment to small, family-run hotels that embody authenticity and luxury. Meanwhile, India's TBO Tek is acquiring U.S. luxury wholesaler Classic Vacations for up to $125 million to strengthen its foothold in the U.S. market and expand its global presence. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
France is pivoting its tourism strategy to court higher-spending long-haul visitors from Asia, the Gulf, and North America, aiming to boost international tourism revenue by 41% by 2030 with a focus on longer, higher-quality stays. Despite record Northern European heat this summer, Visit Sweden says tourism impacts have been minimal so far, though climate projections warn the Nordics will warm faster than the global average. India and China agreed to restart direct flights after a five-year pause, signaling tentative thawing of ties, though no timeline has been announced. France Is the Most-Visited Country But Spending Trails Rivals Can Sweden Remain a Summer Refuge as Extreme Heatwaves Spread North? India and China to Restart Direct Flights After 5-Year Freeze Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb will introduce a single-fee payment system in October, shifting service charges from guests to property managers, who will now pay 14–16% per booking, though the company says overall costs remain unchanged. Meanwhile, employers such as Positive Planet and Climate Perks are offering extra vacation days to staff who opt for lower-carbon travel methods like trains over flights, part of a growing “slow travel” movement. Finally, Boom Supersonic plans to launch three-hour New York–London flights by 2029 with its Overture aircraft, aiming for business-class travelers with $3,500 round-trip fares and new engine technology to replace the Concorde's outdated design. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
HotelAVE has grown into a $12 billion hotel asset management firm by using data to uncover profit gaps at properties, often challenging industry norms on operations and pricing strategies. The company has also built proprietary software to integrate data from multiple management systems, streamlining analysis and decision-making. Meanwhile, the Trump administration announced a multi-billion-dollar renovation of New York's Penn Station to begin by 2027, Amtrak debuted its new high-speed Acela trains, and U.S. airlines are preparing for their busiest Labor Day weekend in 15 years, with TSA expecting to screen more than 17 million passengers. Moneyball for Hotels: How a $12 Billion Asset Management Firm Finds Value Trump Administration Plans Penn Station Overhaul in NYC, Amtrak Debuts High-Speed Acelas Labor Day to Cap Busiest Summer for U.S. Airlines in 15 Years Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Frontier Airlines is adding 20 new routes targeting some of Spirit Airlines' most popular leisure destinations as Spirit faces financial uncertainty and warns it may not survive without additional funding. Ryanair has struck a deal with Booking Holdings to list its fares on Booking.com, Kayak, and Priceline, part of a broader effort to partner with online travel agencies it once criticized. Meanwhile, boarding pay has become a major issue in North American flight attendant contract talks, with unions gaining leverage amid staffing shortages and record airline profits. Why Boarding Pay Is the New Battleground for Flight Attendants Frontier Airlines Comes for Spirit With Latest New Routes Ryanair to Put Its Fares on Booking.com, Priceline and Kayak Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hyatt now allows World of Hyatt members to earn and redeem points on non-room experiences through its new “Find Experiences” program, part of a broader industry effort to boost ancillary revenue. TikTok has partnered with Booking.com in the U.S., enabling users to book hotels directly via TikTok's app by clicking on location pins in videos or search results. Meanwhile, Spirit Airlines issued a “going concern” warning, saying it may not survive the next year without additional funding after posting significant losses and emerging from Chapter 11 bankruptcy last year. Hyatt Expands Loyalty Program to Cover Experiences: Exclusive TikTok Users Can Now Book Hotels via Booking.com Spirit Airlines Was Once One of the Most Profitable Carriers. Now, Its Future Is in Doubt Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Google's new Pixel 10 feature, Magic Cue, uses AI to scan apps, emails, and screenshots to quickly surface airline and hotel details, making it easier to manage bookings or share travel information. The U.S. State Department confirmed all 55 million valid visa holders are under continuous vetting, monitoring records and social media as part of the Trump administration's stricter border policies and potential new visa fees. Meanwhile, British officials see rail travel as key to cutting aviation emissions, but rising train fares risk undermining its cost advantage over flying and discouraging lower-emission travel. All U.S. Visa Holders Subject to ‘Continuous Vetting' Google's Magic Cue Uses AI to Quickly Surface Travel Info Planes vs. Trains: UK Rail Fare Hikes Could Derail Climate Goals Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Tripadvisor faces fresh activist pressure as investor Palliser urges the company to prioritize or sell its fast-growing Viator unit, which it values higher than Tripadvisor's entire market cap. Washington, D.C., hotels saw occupancy dip to 64% after a federal takeover of local police, though the decline mirrors broader national softening in demand. Meanwhile, Alaska Airlines and Hawaiian Airlines launched a joint loyalty program, Atmos Rewards, and Alaska struck a deal to equip its fleet with Starlink Wi-Fi. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Southwest Airlines is launching Getaways by Southwest, its own vacation packages platform that bundles flights, hotels, and ground transportation, allowing customers to earn Rapid Rewards points while booking in over 30 markets such as Las Vegas, Orlando, and Hawaii. At the same time, business travelers are increasingly frustrated by content fragmentation in corporate travel booking, with airlines distributing fares across multiple systems; a Sabre survey found 90% of agencies now use four or more booking systems, raising costs and complicating itineraries. Meanwhile, the travel industry is closely watching the Federal Reserve's annual retreat in Jackson Hole, where even a modest rate cut could lower financing costs for airlines and hotels while boosting affluent consumer demand for high-end trips. Southwest Airlines Rolls Out Its Own Vacation Packages Business Travelers Frustrated With Missing Fares in Corporate Booking Tools Travel Industry Looks for Fed Signals at Jackson Hole Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Soho House is going private in a $2.7 billion deal led by MCR Hotels and CEO Tyler Morse, while billionaire Ron Burkle will remain its controlling shareholder; the move follows three straight profitable quarters for the global members-only club operator. At the same time, global hotel investment activity has slowed, with JLL reporting a 16% drop in transactions during the first half of the year as large, debt-heavy deals disappear and smaller select-service and extended-stay properties dominate. Separately, NYU researchers found that most people underestimate the climate impact of their actions, especially long-haul flights, suggesting airlines could play a larger role in educating travelers by providing clearer carbon data and highlighting lower-emission options. Global Hotel Investment Stalls as High Debt Costs Deter Large Deals Soho House to Go Private in $2.7 Billion Deal Led by MCR Hotels Flying vs. Recycling: Travelers Get Climate Math Wrong Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Google is launching an AI-powered Flight Deals tool aimed at flexible travelers willing to trade fixed plans for lower prices. Airbnb introduced a Reserve Now, Pay Later feature in the U.S., giving guests more payment flexibility as part of its strategy to boost domestic bookings. Meanwhile, Air Canada began canceling flights ahead of a potential flight attendant strike, with negotiations stalled over wage increases. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Canadian travel to the U.S. continued to fall in July, with sharp declines in both car and air returns, while visits to other countries like Japan and Brazil increased. A potential IPO for Ennismore could reshape investor sentiment toward lifestyle hotels, signaling a shift in value from scale to brand identity and experience. Meanwhile, MSC Cruises reduced emissions last year through tech upgrades but warned that without major decarbonization breakthroughs, emissions will rise again as its fleet expands. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb plans to expand its hotel inventory in high-demand markets while emphasizing that homes remain central to its brand. Spirit Airlines warned it may not survive without raising new funds, citing continued weak demand and ongoing financial challenges. Skift CEO Rafat Ali criticizes the U.S. tourism model as exploitative, arguing that rising travel costs reflect a broader affordability crisis impacting both visitors and locals. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
U.S. hotels reported stagnant growth in the second quarter, with luxury properties outperforming midscale and economy brands across all major chains. Airbnb increased lobbying and sponsorship spending in a bid to strengthen ties with policymakers, contributing to thinner profit margins. Meanwhile, U.S. tourism continued to decline in July, with overseas visits down in most top markets and Canadian travel also sharply reduced. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hyatt is benefiting from strong luxury travel demand, with its high-end brands driving revenue growth as the company pursues an asset-light strategy focused on management and franchising deals. Expedia has raised its 2025 guidance after a strong quarter fueled by B2B gains, overseas growth, and a successful partnership with Southwest Airlines. Meanwhile, demand for short-term rentals in Southern Europe is softening during peak summer months, a trend analysts link to travelers adjusting plans to avoid extreme heat. Expedia Shows Strength in B2B, Advertising and International, Ups 2025 Guidance Summer Short-Term Rental Demand Slips in Southern Europe. Blame the Heat Hyatt's Luxury Focus and Going Asset Light: ‘Everything Is For Sale' Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb reported strong interest in its revamped Experiences and new Services offerings, with higher guest ratings than for stays and a plan to unify all products under one brand. Southwest Airlines expanded its reach by partnering with Priceline and other Booking Holdings platforms after years of resisting online travel agencies. Choice Hotels is turning to international markets for growth as U.S. performance weakens, cutting its 2025 forecast following a drop in domestic revenue. Airbnb: Early Experiences Trends, AI Rollout, International Growth Southwest Airlines Flights Are Now Available on Priceline Choice Hotels Talks Up International Growth as U.S. Demand Softens Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Booking.com has introduced its first U.S. credit card, offering travel credits instead of traditional points to encourage more direct bookings and grow its U.S. market presence. Marriott reduced its full-year revenue forecast due to sluggish performance in the U.S., citing weak demand, holiday timing, and reduced government travel. In Spain, thousands of unregistered short-term rentals face delisting under a new law requiring properties to display a registration number, with enforcement beginning mid-August. Spain to Delist Thousands of Airbnbs and Other Vacation Rentals Booking.com Debuts First U.S. Credit Card With Perks for Direct Bookings Marriott's Sluggish Q2: Flat U.S., Drop in Government Travel, Forecast Narrowed Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The U.S. will launch a 12-month pilot program on August 20 requiring some travelers from countries with high visa overstay rates to post bonds of up to $15,000, as part of efforts to strengthen visa compliance. Indian travel company Oyo has acquired Australian short-term rental platform MadeComfy for over $50 million, marking its entry into the Australia and New Zealand markets. Meanwhile, European flights are becoming longer and aircraft larger, reflecting a shift away from regional routes toward more efficient, high-capacity operations. New Travel Sticker Shock: Some U.S. Visitors to Face $15,000 Visa Bond Longer Flights, Bigger Planes: Europe's New ‘Average Flight' Revealed Oyo Buys Airbnb Management Platform MadeComfy for Over $50 Million Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Amadeus expects its new partnership with Google Flights and Google Cloud to enhance its airline business by integrating advanced AI tools into its Nevio platform, following a previously failed alliance with ITA Software. Skift Research's latest U.S. Traveler Trends report shows a surge in American travel, with AI tools like ChatGPT playing a growing role in how people plan and book trips, while direct bookings decline and OTAs rebound. Meanwhile, Booking Holdings reports strong ad performance on Google and a 25% year-over-year increase in social media marketing spend, signaling a shift in digital travel advertising strategy. Don't Count Out Google Travel Search – Booking.com Still Sees Gains Amadeus and Google Join Forces — Again — To Bolster Flights Business U.S. Traveler Trends 2025: More Social Media and AI, a Rebound for Online Travel Agencies Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
MGM Resorts reported a 4% drop in Las Vegas Strip revenue for Q2, reflecting a broader decline in mid-market visitor traffic, while high-end demand remains strong. LVMH has gained an option to fully acquire the Orient Express brand by 2027 and has also invested in its upcoming luxury yacht project, signaling further expansion in ultra-luxury travel. Meanwhile, the U.S. Department of Justice has dropped its antitrust lawsuit against the Amex GBT-CWT merger, clearing the way for a dominant player in corporate travel to form later this year. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The U.S. Department of Transportation has approved a new partnership between United Airlines and JetBlue, allowing frequent flyer benefits to be shared across both carriers through their “Blue Sky” collaboration. Royal Caribbean exceeded expectations in Q2, driven by a surge in last-minute bookings and plans to enhance its loyalty and credit card programs. Meanwhile, Etihad Airways' return to profitability has fueled IPO speculation, though its CEO says the airline is simply preparing for the possibility rather than actively pursuing a listing. United and JetBlue Partnership Wins DOT Approval Royal Caribbean Sees More Last-Minute Bookings, Plans Loyalty Changes Is Etihad Still Heading for an IPO? We Ask the CEO Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton is focusing on small- and medium-sized businesses to boost direct corporate bookings, now making up 85% of its corporate travel segment, supported by new tools like Hilton for Business and a global messaging platform. Spirit Airlines will furlough 270 pilots and cut flights starting in November as part of its post-bankruptcy recovery efforts. Meanwhile, Sri Lanka plans to waive visa fees for travelers from 33 countries, including the U.S., aiming to boost tourism by nearly 50% in 2025. Hilton Pushes Direct Sales by Targeting Small Business Travelers Spirit Airlines to Furlough 270 Pilots, Prepares to Cut More Flights Sri Lanka Bets on Visa Fee Waiver for 40 Nations to Hit 3 Million Tourists Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
American Airlines CEO Robert Isom stated the airline will not use AI in fare pricing in a way that undermines consumer trust, distancing itself from Delta's controversial plan to apply AI to price a portion of domestic flights. Hilton has found that electric vehicle charging stations are now its top booking driver, with travelers actively seeking this amenity more than traditional ones like pools or free breakfast. Meanwhile, Southwest Airlines reported no negative fallout from its new baggage fees introduced in May and expects them to generate over $350 million in earnings this year. Southwest CEO Says Baggage Fees Are Pacing Toward $1 Billion in Annual Profit American Airlines CEO on AI Pricing After Delta Backlash: ‘I Don't Think It's Appropriate' Hilton Says EV Chargers Are Top Booking Driver, Beating Pools and Free Breakfast Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton reported a slight decline in second-quarter performance, with revenue per available room down 0.5% due to weaker occupancy and policy uncertainty in Washington, though CEO Chris Nassetta expressed optimism for future growth and announced plans to add new brands. Meanwhile, Accor is making a major push into the U.S. market by franchising the nearly 2,900-room Treasure Island in Las Vegas, integrating it into its global ALL loyalty program. In Asia-Pacific, lifestyle hotel rooms have surged fourfold since 2014, and are projected to grow another 34% by 2027, with Marriott and Hyatt expected to lead the region's supply. Accor's First Las Vegas Property Will Be Its Largest Hilton CEO: Flat Quarter, ‘Green Shoots,' More Brands to Come Inside Asia Pacific's Lifestyle Hotel Surge, And Who's Leading It Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The U.S. passport has fallen to 10th place in the Henley Passport Index—its lowest ranking in 20 years—while Asian countries like Singapore, Japan, and South Korea now lead. Major U.S. travel associations and airlines ramped up lobbying efforts in Q2, though some large hospitality companies like Marriott and Hilton slightly reduced their spending. Meanwhile, Delta is testing AI-driven airfare pricing, prompting criticism from lawmakers who fear it could lead to consumer price discrimination. U.S. Passport Power Slips: See Which Countries Are Gaining Ground Travel Companies Spent Big in Q2 on Lobbying — Here's What They Want Delta's Use of AI for Setting Fares Sparks Concern in Washington Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Southwest Airlines will introduce assigned seating and a new eight-group boarding system starting January 27, 2026, ending its longtime open boarding policy. Barcelona plans to close two of its seven cruise terminals in an effort to curb overtourism, reducing cruise capacity by 6,000 passengers by decade's end. Meanwhile, global business travel spending is expected to reach a record $1.6 trillion in 2025, driven largely by higher spending per trip, with India, South Korea, and Turkey leading market growth. Business Travel Spending Forecast to Hit Record in 2025 Barcelona to Close 2 Cruise Terminals to Tackle Overtourism Southwest Sets Date for Assigned Seating, Launches New Boarding Process Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Skift Research has released its State of Travel 2025 Report, offering a data-rich look at global travel trends, including regional performance and the growing impact of AI. United Airlines executives say rising demand and a stabilizing global landscape are boosting confidence, despite a recent downward revision to its profit forecast. Meanwhile, Wyndham Hotels has partnered with Grubhub to provide delivery services at nearly 6,000 U.S. locations, reflecting a broader industry move toward outsourcing guest services. State of Travel 2025 ‘Uncertainty Has Declined': United Sees Demand Rebound Wyndham's Grubhub Deal Highlights the ‘Uberization' of Hotels Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Marriott CFO Leeny Oberg will retire in March 2026, with Jen Mason set to succeed her as the company prepares for a leadership transition. American Express Travel will discontinue its flight and hotel packages by the end of July as part of a website overhaul and shift in customer benefits. Meanwhile, United Airlines has lowered its 2025 profit forecast but noted rising demand and a more stable global outlook. United Lowers Profit Forecast Despite Less Economic and Geopolitical Uncertainty Why American Express Travel Will Stop Selling Flight and Hotel Packages: Exclusive Marriott's CFO Leeny Oberg to Retire, C-Suite Transition Announced Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Skift reports that agentic and generative AI are set to reshape employment in the travel industry, with travel agencies increasing their tech workforce significantly since 2003, though core providers like airlines and hotels still rely heavily on manual labor. Analyst Robin Gilbert-Jones notes that while digitalization has grown, the sector still lacks sufficient tech talent, potentially forcing traditional travel suppliers to ramp up hiring in tech and engineering. In other news, NYC mayoral candidate Zohran Mamdani calls for urgent infrastructure upgrades after severe flash flooding, and Uber introduces a “Women Drivers” feature in Saudi Arabia to give female passengers more choice and safety. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Consumer travel spending is decreasing, particularly among lower-income households, as more money is redirected to essential expenses like rent and utilities, according to Bank of America data. Delta Air Lines is exploring tiered business class options in response to growing demand and rising revenues from premium travelers. Meanwhile, Hyatt is expanding its luxury hotel footprint in the Asia-Pacific region, with plans to open nearly 90 new properties and double its presence in India within five years. Travel Spending Slump: 'Some Households Are Pulling Back Completely' Basic Business? Delta to Consider Creating Different Tiers of Premium Hyatt Bets on Luxury in Asia Pacific With 90 New Hotels Planned Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb is introducing more guest-friendly cancellation policies starting October 1, replacing its Strict policy with a more flexible Firm policy that allows full refunds up to 30 days before check-in, along with a new 24-hour grace period for short stays. Delta Air Lines issued a revised 2025 outlook that's lower than earlier projections but better than anticipated, highlighting strong premium demand despite economic uncertainty and soft main cabin sales. Marriott has begun construction on its first net-zero emissions hotel in Vermont, though industry experts warn that recent federal policy changes may hinder future renewable energy projects. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Inbound tourism to the U.S. continued to decline in June, with international visits dropping 3.4% year-over-year and total arrivals reaching just 80% of 2019 levels, excluding Canada and Mexico. Marriott is preparing to enter the outdoor recreation market with a new brand, “Outdoor Collection by Marriott Bonvoy,” filing multiple trademarks in countries known for outdoor tourism and hinting at services like weddings and adventure tours. Meanwhile, airlines are expected to post modest second-quarter earnings, as economic uncertainty has led to lower-than-expected demand and unusual summer fare discounts. Tourist Arrivals to U.S. Drop Again – Now Just 80% of 2019 Levels Airlines Face Murky Outlook Ahead of Earnings Season Marriott Seeks Trademark for New Brand: 'Outdoor Collection' Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton has opened the first property from its new extended-stay hotel brand, LivSmart Studios, targeting long-term guests like relocating families and workers. Virgin Atlantic is partnering with Elon Musk's Starlink to offer free high-speed Wi-Fi and other digital amenities onboard, starting installations in 2026. Meanwhile, the TSA will no longer require most passengers to remove shoes at security checkpoints due to improved screening technology, although exceptions and benefits for PreCheck travelers remain. DHS Confirms New Airport Screening Policy — Shoes Stay On Hilton Opens First Hotel Under New Brand for Traveling Workers Virgin Atlantic to Be First UK Airline to Install Elon Musk's Starlink Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hyatt is expanding its all-inclusive resort business globally, targeting regions like Europe, North Africa, and Asia, while maintaining an “asset-light” strategy to reduce capital demands. Meanwhile, the TSA is trialing a policy at select U.S. airports that allows travelers to keep their shoes on, as part of broader efforts to streamline security screening with new technologies. Activist investor Starboard Value has acquired a 9% stake in Tripadvisor and may pressure the company to sell off brands like Viator and TheFork to increase shareholder value and simplify its structure for potential acquisition. Inside Hyatt's All-Inclusive Bet: 9 Brands, Billions Spent TSA to Let Some Passengers Keep Their Shoes On at Security What's Next for Tripadvisor Now That it Has an Activist Investor? Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb is piloting a “Reserve Now, Pay Later” feature in the U.S. and Canada to help guests book stays without upfront payments, aiming to boost affordability while keeping hosts protected under existing cancellation policies. Meanwhile, the U.S. Senate has advanced a budget bill allocating $12.5 billion to modernize air traffic control infrastructure, including consolidating radar and traffic control facilities, as part of broader reform efforts. Finally, Hawaiian Airlines, WestJet, and Qantas have reported cyberattacks ahead of the busy Fourth of July travel weekend, with the FBI attributing the incidents to the hacking group Scattered Spider. Airbnb Tests 'Reserve Now, Pay Later' Senate Bill Has $12.5 Billion for Air Traffic Reform: Here's the Breakdown Airlines Hit by Cyber Attacks: Here's What to Know Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
A scorching heatwave has forced the Eiffel Tower to temporarily close its summit and led other European landmarks, like Brussels' Atomium, to reduce hours, while several countries have issued heat-related travel advisories. Meanwhile, the U.S. Senate narrowly passed a bill slashing Brand USA's funding from $100 million to $20 million, putting the tourism organization at risk of downsizing amid an ongoing budget crisis. Lastly, Sweden has abolished its air travel tax, drawing praise from airlines that plan to expand operations in the country while seeking to improve their climate impact strategies. Eiffel Tower Shuts As Extreme Heatwave Strikes Parts of Europe Airlines Welcome the End of Sweden's Aviation Climate Tax Senate Votes to Slash Brand USA Funding, Faces Budget Crisis Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hyatt announced it will sell the real estate portfolio of Playa Hotels & Resorts for $2 billion just weeks after acquiring it, aligning with its asset-light strategy while retaining management of the resorts for a net cost of $555 million. Neil Jacobs is stepping down as CEO of Six Senses after 13 years, during which he grew the brand globally and oversaw its acquisition by IHG. Meanwhile, European authorities have issued heat-related travel warnings amid a Mediterranean heat wave, with temperatures surpassing 100 degrees Fahrenheit in parts of Spain and wildfires triggering evacuations. Hyatt's $2 Billion Property Sale Will Slash Cost of Buying Playa Six Senses CEO Steps Down After 13-Year Tenure Europe Heat Wave: Tourist Death and Wildfires Spark Travel Warnings Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The Ritz-Carlton's “Late Checkout” campaign, featuring Josh Hutcherson, won a Gold Lion at Cannes for its creative approach to luxury advertising, outperforming 181 other brands. Meanwhile, Iberostar warned that climate change is the greatest threat to its beachfront properties and called for increased investment in sustainable tourism efforts. At the Skift Data+AI Summit, travel investors emphasized the importance of solving real problems over AI hype and noted that future winners may emerge by building on earlier innovations in the sector. Ritz-Carlton Ad Gamble Pays Off at Cannes Awards: 'Late Checkout' Takes Gold 3 Travel Startup Investors Warn Founders Not to Fall for AI Hype 'Climate Is Our Number One Risk': Iberostar Pushes for Tourism Sector Action Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
Italy has launched the “99% of Italy” campaign to encourage tourists to explore lesser-known regions, addressing the issue of overtourism that sees 70% of international visitors concentrated in just 1% of the country. Meanwhile, the U.S. State Department now requires student visa applicants to make their social media accounts public for screening as part of renewed interview procedures. Lastly, the Ritz-Carlton Yacht Collection is expanding its luxury cruise offerings with the debut of a new ship, Luminara, set to sail through the Mediterranean, Africa, and Asia-Pacific regions. Visit Italy's Message to Tourists: You've Only Seen 1% State Department Asks Student Visa Applicants to Make Social Media Accounts Public Ritz‑Carlton to Launch Third Yacht as Hotel-Branded Cruise Race Heats Up Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Spirit Airlines is urging U.S. regulators to block JetBlue and United's proposed “Blue Sky” partnership, citing serious antitrust concerns similar to JetBlue's past alliance with American Airlines. Carnival's heavy marketing investments and private island offerings are driving strong booking growth and enabling premium pricing, according to its CEO. Meanwhile, social media–fueled tourism to Antarctica is booming, but scientists warn it's contributing significantly to carbon emissions and environmental strain. Spirit Airlines Urges U.S. to Reject JetBlue-United Partnership Carnival's Marketing and Private Islands Sustain High Cruise Prices The Climate Risks of Antarctica's TikTok Tourism Rise Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airlines in the Gulf are under pressure as rising Middle East tensions force flight rerouting, disrupting the efficiency of major hubs like Dubai and causing delays and missed connections. Despite 2024 being the hottest year on record, most U.S. travelers are not significantly changing their travel plans due to climate-related risks, according to a Skift Research survey. Skift CEO Rafat Ali has also introduced the Skift AI Travel Tracker, a new series exploring future travel industry roles shaped by artificial intelligence. Why Just 30 Minutes Can Strain the System: Middle East Airspace Crisis Hits Gulf Hubs How Extreme Weather Is Shaping Travel Plans Travel Industry's AI Talent Wars Are Heating Up Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Boeing has intensified its political influence efforts, distributing nearly $1 million through its PAC in early 2025 and maintaining a robust lobbying presence amid renewed scrutiny over its safety practices. Meanwhile, Bhutan has become the first country to roll out a nationwide cryptocurrency-based tourism payment system, allowing visitors to use over 100 cryptocurrencies for nearly all purchases via Binance Pay, with DK Bank converting funds to local currency. In the U.S., flight sales through traditional and corporate travel agencies have declined, but online travel agencies like Booking.com—which now outsells Expedia—have seen steady growth. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Brand USA is facing a potential 80% federal funding cut amid a fragile international travel recovery, though CEO Fred Dixon remains cautiously optimistic and has launched a new campaign, “America the Beautiful,” to promote U.S. tourism. Meanwhile, U.S. hotels are bracing for stricter immigration enforcement under the Trump administration, which is worsening labor shortages, especially for resort properties dependent on seasonal immigrant workers. Finally, Air India is reducing international widebody flights by 15% through mid-July due to increased safety inspections, airspace closures, and route diversions linked to the Israel-Iran conflict. Budget Cut Risks, Sluggish Travel: Brand USA CEO on Managing a Critical Moment U.S. Hotels Brace for Immigration Crackdowns as Worker Shortage Looms Air India Scales Back International Flights After Fatal Crash and Rising Regional Tensions Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Google Hotels is facing increasing pressure from competitors like Expedia, Tripadvisor, and Trivago, partly due to changes from the EU's Digital Markets Act and the rise of Google's AI Overviews impacting search visibility. Hotel developers are embracing dual-brand properties to cut costs and boost profitability by sharing infrastructure and appealing to broader market segments, with major chains like Marriott and Hilton leading the trend. Meanwhile, JetBlue is cutting costs amid soft travel demand, with potential route reductions and hiring slowdowns as it struggles to break even this year. Expedia Makes Gains as Google Hotels Is Increasingly 'Bruised' Two Brands, One Roof: Why Dual-Brand Hotels Are on the Rise JetBlue CEO Says Airline Unlikely to Break Even, Cost Cuts to Come Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Global travel grew slightly in April, but a 5% drop in North American activity—driven by weaker U.S. consumer sentiment—dampened overall progress. Despite the stronger euro, five million Americans are still expected to travel to Europe this summer. Meanwhile, Accor launched a direct-booking campaign with soccer star Kylian Mbappé to compete with online travel agencies, and Airbus outshone Boeing at the Paris Air Show with 132 orders, including a major deal with Riyadh Air. Global Travel Grows, but U.S. Drags Down Momentum Accor Bets on Kylian Mbappé in Loyalty Ad to Cut Out Middlemen Airbus Dominates Subdued First Day at Paris Air Show Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Air India Flight AI171 tragically crashed shortly after takeoff, marking the first-ever crash of a Boeing 787 Dreamliner and presenting a critical challenge for the Tata Group's ongoing transformation of Air India. The crash undermines recent optimism in India's aviation sector and threatens to derail the Vihaan.AI project, Air India's five-year overhaul plan aimed at restoring trust and enhancing its global image. Additionally, this incident adds to Boeing's mounting safety concerns, with the 787 program already under scrutiny due to past production issues and whistleblower testimonies about potential safety lapses. 8 Ways the Air India Crash Could Reshape Indian Aviation and Tourism Air India's Transformation Faces Major Test After 787 Crash Air India Crash: What's at Stake for Boeing Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
An Air India Boeing 787-8 crashed shortly after takeoff from Ahmedabad to London, leading to suspended airport operations and an ongoing investigation with no confirmed casualties yet. Meanwhile, hotel leaders downplayed threats from Airbnb's expansion into experiences, though experts argue hotels are underestimating the appeal of personalized, seamless offerings. Finally, Wyndham launched its first comprehensive ad campaign to promote its loyalty program and all 25 brands under the unified message “Where There's a Wyndham, There's a Way.” Air India Flight to London Crashes in Ahmedabad Wyndham's New Ad Blitz: 25 Brands, 1 Message Hotels Shrug Off Airbnb's Push Into Experiences – But They Still Need to Compete Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb has been accused by ToursByLocals and Withlocals of violating their platforms' policies by using company emails to recruit tour guides for its relaunched Experiences service. InterContinental Hotels Group's CEO Elie Maalouf noted a temporary dip in U.S. inbound travel due to calendar shifts but expressed confidence in future growth, particularly in Asia, with plans to open the group's 1,000th hotel in China. Meanwhile, Meliá Hotels is seeing strong U.S. demand at Mediterranean resorts and aims to expand across a “vacation axis” that includes the Mediterranean, Caribbean, and Middle East, with Albania as a key target. Airbnb Accused of Poaching Tour Guides From Rival Platforms to Grow Experiences IHG CEO Sees U.S. Travel 'Bounce Back,' Targets Asia for Expansion Meliá Hotels CEO Eyes Growth in Emerging Destinations as U.S. Travelers Boost European Resorts Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
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