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Spirit Airlines reaches a deal to exit bankruptcy leaner and more premium-focused, hotel owners grapple with shifting U.S. tariff rules that complicate renovation budgets, and Airbnb tests airport pickups as it edges closer to becoming a full-service travel platform. On today's Skift Daily Briefing, Sarah Dandashy breaks down how Spirit is betting on margin over size, why tariff uncertainty is forcing hotels into “wait and hedge” mode, and how Airbnb's push into ground transport signals a broader grab for the entire trip. Articles Referenced:Spirit Airlines Reaches Deal to Emerge From BankruptcyHoteliers Scramble to Price U.S. Tariff RiskAirbnb Is Testing Airport Pickups. Are Flights Next?
A turbulent travel weekend brings TSA PreCheck confusion, 7,000+ blizzard cancellations, and flight suspensions to Puerto Vallarta, Oneworld names a new CEO as alliances fight for relevance, and proposed U.S. entry requirements raise fresh concerns for international meetings and business travel. On today's Skift Daily Briefing, Sarah Dandashy unpacks how operational volatility is testing traveler trust, why airline alliances must prove their value beyond branding, and how stricter visa data rules could chill inbound demand ahead of major global events. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG TSA PreCheck Remains Operational After DHS Said It Would Suspend Program Airlines Cancel Over 7,000 Flights as Blizzard Hits Northeast Airlines Suspend Flights to Puerto Vallarta as Unrest Erupts in Mexico Oneworld Appoints New CEO as Airline Alliances Fight for Relevance Proposed U.S. Entry Requirements Could Wreak Havoc on Meetings and Events Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Booking doubles down on independent hotels as AI agents and Airbnb target the same supply, Airbnb begins testing loyalty benefits it calls a potential “massive accelerant,” and Air France-KLM crosses a €2 billion profit milestone on strong premium demand. On today's Skift Daily Briefing, Sarah Dandashy breaks down how platforms are fighting for control of independent inventory, why Airbnb loyalty could reshape repeat behavior, and how premium cabins continue anchoring airline profitability. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IGBooking CEO Touts Ties With Independent Hotels as Agentic AI and Airbnb Seek GainsAirbnb Tests Loyalty Benefits. Chesky Says Program “Could Be a Massive Accelerant”Air France-KLM Hits €2 Billion Profit Milestone as Premium Anchors Outlook Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
U.S. airlines detail how AI is reshaping daily operations, Airbnb signals hotels are now a core growth strategy, and IHG overhauls its data systems so AI agents can better surface and sell its properties. On today's Skift Daily Briefing, Sarah Dandashy breaks down how AI is moving from back-end efficiency to customer-facing decisions, why Airbnb is positioning itself as a full-spectrum lodging platform, and how structured, machine-readable hotel content may determine which brands stay visible in an AI-driven search world. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IGHere's How U.S. Airlines Say They're Using AIAirbnb's Hotel Strategy Is Now Much BiggerIHG Overhauls Its Hotel Data for AI Agents Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
IHG launches its 21st brand, Noted Collection, Skift argues the industry's most profitable product is traveler anxiety, and new reporting asks whether AI agents could upend traditional travel metasearch. On today's Skift Daily Briefing, Sarah Dandashy breaks down why hotel soft brands keep multiplying, how flexibility add-ons have become a core revenue stream, and whether AI will turn price comparison from a website into an invisible layer inside your travel assistant. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG IHG Launches 21st Brand: Noted Collection The Travel Industry's Most Profitable Product Is Your Anxiety Will AI Kill Travel Metasearch? LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
A major U.S. hotel union says immigration enforcement is costing hospitality jobs, São Paulo's Terminal BTG Pactual redefines premium airport travel with a standalone private terminal model, and the latest Skift Travel Health Index shows global travel stabilizing while growth shifts east and toward experience-led demand. On today's Skift Daily Briefing, Sarah Dandashy unpacks how immigration policy is rippling through hotel staffing and perception, why premium airport experiences are becoming unbundled from airlines, and what steady-but-shifting global travel growth means for where the industry heads next. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG Largest U.S. Hotel Union Says Trump Actions Are Costing Jobs How São Paulo's Terminal BTG Pactual Is Rewriting the LATAM Airport Playbook Growth Moves East, Live Tourism, Luxury: What Drove the Skift Travel Health Index Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton and Marriott warn that AI platforms could disrupt direct bookings, Sabre partners with PayPal and Mindtrip to enable fully conversational “agentic” trip booking, and Tripadvisor reports continued traffic declines as AI search overviews reshape discovery. On today's Skift Daily Briefing, Sarah Dandashy breaks down how hotels are bracing for chatbot-driven distribution, why conversational planning is moving toward real transactions, and what shrinking search traffic means for travel brands built on the old funnel. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG New Marriott and Hilton Filings Reveal Risks From AI Platforms to Direct Bookings Tripadvisor Sees Traffic Decline from AI Overviews, Considers “Strategic Alternatives” (Again) Sabre, PayPal, and Mindtrip Partner on Agentic AI Travel Booking Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Marriott leans into “live tourism” as a steady growth engine around the Olympics and World Cup, Klook launches a creator-driven spring role to convert cherry blossom buzz into bookings, and Dubai International Airport posts its busiest year ever while scaling for even bigger capacity. On today's Skift Daily Briefing, Sarah Dandashy unpacks how major events are becoming predictable revenue lanes, why creator-led travel planning is evolving into a direct booking funnel, and how Dubai is engineering airport infrastructure as a competitive advantage. Articles Referenced:Marriott Expects Olympics and World Cup Lift — Live Tourism as the New NormKlook's Chief Spring Officer Role Signals a Deeper Bet on Creator-Led Travel BookingDubai Airport Records Busiest Year Ever
OpenAI begins testing ads inside ChatGPT, Bad Bunny's Super Bowl moment puts Puerto Rico in the global spotlight, and MGM powers its Las Vegas Strip properties with solar to lock in long-term energy costs. On today's Skift Daily Briefing, Sarah Dandashy breaks down how conversational AI is becoming a new travel marketing channel, whether cultural buzz can convert into destination bookings, and why MGM's renewable energy move is as much about financial control as sustainability. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG OpenAI Tests ChatGPT Ad Pilot — Travel Brands Are Watching Bad Bunny Brought Buzz. Can Discover Puerto Rico Turn It Into Bookings? MGM Now Powers All Its Las Vegas Strip Properties With Solar — Here's How Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton faces escalating activist pressure over ICE housing, American Airlines flight attendants issue a no-confidence vote in CEO Robert Isom, and GLP-1 drugs like Ozempic begin reshaping how travelers spend on food, alcohol, and wellness. On today's Skift Daily Briefing, Sarah Dandashy unpacks how reputational risk is turning personal for hotel brands, why labor tensions at American signal deeper operational strain, and how weight-loss drugs are quietly reallocating travel dollars. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG American Airlines FlightAttendants Issue No-Confidence Vote in CEO Robert Isom America's Vacation Was Built on Gluttony. Ozempic Killed the Buzz Activists Target Hilton CEO's Home Over ICE Housing Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
U.S.–Europe travel demand is slipping ahead of the 2026 World Cup, showing how quickly sentiment can reshape even marquee travel moments. At the same time, Google's AI-powered search is changing how trips are discovered, with more planning happening inside conversations instead of clicks. And Accor is tying staff bonuses to climate goals, signaling that sustainability is becoming a real operational lever — not just a brand message. On today's Skift Daily Briefing, Sarah Dandashy breaks down what these stories say about demand volatility, AI-driven discovery, and how sustainability is becoming an operational strategy in travel. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG Europe–U.S. July Bookings Drop Sharply Ahead of World Cup Google Earnings Show How AI Search Is Reshaping Travel Discovery Accor Links Staff Bonuses to Climate Goals — and Says It's Paying Off Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Travel brands are facing a “more for less” moment — and nowhere is that tension clearer than in the midscale hotel segment. As inflation, debt, and deferred renovations squeeze owners, major hotel groups are racing to protect trust by cutting renovation costs, tightening quality controls, and launching new brands designed to actually work at lower price points. Travel marketing around the Super Bowl is also getting more selective. With ad costs soaring, brands are opting for sharper positioning over splashy presence — using the moment to signal product upgrades, cultural shifts, or long-term partnerships rather than betting everything on one expensive spot. And in meetings and events, planners are borrowing directly from festivals as attendees demand experiences that feel immersive, interactive, and worth sharing. From roaming performers to live artists and unexpected moments, entertainment is shifting from background programming to a core part of how events create memory and meaning. On today's Skift Daily Briefing, Sarah Dandashy breaks down what these stories say about value perception, brand signaling, and experience-driven engagement in travel right now. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG Hotel Giants Have a Middle-Class Problem — Here's Their Fix Here's What Travel Companies Are Doing for the Super Bowl 10 Types of Entertainers That Will Make Attendees Feel Like They're at a Festival Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Google's latest AI search updates are pushing the experience closer to a personalized travel concierge, blending answers, follow-up questions, and private context into a single planning flow. As more inspiration and decision-making happens inside Google's interface, travel brands face a tougher challenge staying visible — and differentiated — before a traveler ever clicks through. The 2026 FIFA World Cup is also reshaping expectations for corporate travel, with companies treating the tournament as a multi-city business platform rather than a single-event trip. From executive hosting to incentive travel, the opportunity is big — but so are the logistical risks tied to visas, borders, and timing across three countries. And at Kayak, a leadership change signals how much travel search itself is in flux. As longtime CEO Steve Hafner shifts focus toward AI innovation and a new chief takes the helm, the move underscores a broader transition in how travelers compare options and move from question to decision. On today's Skift Daily Briefing, Sarah Dandashy breaks down what these stories say about personalization, event-driven travel, and the future of search in the travel industry. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG Google's Latest AI Search Features Look Like a Personalized Travel Concierge Kayak CEO Steve Hafner Exits Post After 22 Years For Corporate Travel, the 2026 World Cup Is Becoming a Multi-City Business Platform Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
AI agents are beginning to network with each other, and travel booking is emerging as one of the most consequential use cases. As autonomous agents gain the ability to plan and execute trips on their own, the competitive battle may shift from search rankings to being embedded as the default choice inside AI-driven decision tools. Meanwhile, warming winters are putting mounting pressure on ski resorts, exposing the limits of snowmaking as a long-term solution. With fewer reliable snow days and growing climate volatility, resorts are facing structural challenges that efficiency upgrades alone can't solve. And Marriott's CEO outlines how the hotel giant is reshaping its strategy to stay closer to customers earlier in the planning process, from pushing deeper into midscale to expanding experiences and non-room revenue — all as new intermediaries challenge who truly “owns” the traveler. On today's Skift Daily Briefing, Sarah Dandashy breaks down what these developments say about distribution, climate risk, and customer ownership in travel right now. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG What a Chaotic Social Network for AI Agents Reveals About the Future of Booking Marriott CEO's 8 Biggest Shifts — From Midscale Push to Fending Off ChatGPT Warm Winters Are Breaking the Ski Industry — and Artificial Snow Isn't Enough Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Accor becomes one of the first major hotel groups to show up inside ChatGPT, signaling how early-stage travel discovery is shifting into AI conversations. Meta outlines a future where inspiration, shopping, and customer service collapse into a single scroll — with big implications for travel brands. And Southwest leans fully into assigned seating, bag fees, and OTA partnerships as it prioritizes profitability over differentiation. On today's Skift Daily Briefing, Sarah Dandashy breaks down what these moves reveal about where travel distribution, marketing, and airline economics are headed next. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG Accor Launches App in ChatGPT to Compete for Early Bookings Smart Glasses to AI Agents: 4 Shifts for Travel From Meta's Earnings Southwest Expects Boost From Bag Fees, Assigned Seating Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton is reportedly preparing a new brand aimed squarely at smaller college towns, expanding its Graduate strategy with a more accessible concept called Undergraduate by Hilton. As immigration enforcement ramps up and travel infrastructure gets pulled into the spotlight, much of the U.S. travel industry is choosing silence — raising questions about neutrality, values, and risk. And Taiwan's Starlux Airlines unveils a gold Airbus A350, turning an aircraft into a flying branding experiment in the attention economy. On today's Skift Daily Briefing, Sarah Dandashy breaks down what these moves say about branding, positioning, and strategy in travel right now. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG Hilton's Next Brand: ‘Undergraduate' Hotels for Small College Towns — Scoop U.S. Travel Industry Stays Silent During Immigration Crackdown Is This Golden Plane a Marketing Masterclass or 24-Carat Gamble? Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Ian Schrager teams up with Highgate to finally scale the Public Hotels brand, betting that vibe can work at volume if the operations are right. Europe flirts with World Cup boycott chatter tied to U.S. politics, raising fresh concerns about inbound demand ahead of 2026. And American Airlines says January bookings are back, led by premium and corporate travelers as the airline doubles down on its front-of-the-plane strategy. On today's Skift Daily Briefing, Sarah Dandashy breaks down what's shifting in hotels, global tourism sentiment, and airline demand as 2026 takes shape. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG Ian Schrager Taps Highgate to Expand Public Hotels Brand World Cup Boycott Chatter Grows in Europe After Trump's Greenland Push American Sees Bookings Rebound in January, Expects Revenue to Grow Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
A massive winter storm slams U.S. air travel, triggering more than 10,000 flight cancellations and ripple effects nationwide. Agoda's CEO delivers a blunt message on AI adoption as travel companies shift from testing to full-scale execution. And Saudi Arabia hits pause on parts of Vision 2030, signaling a recalibration from spectacle to feasibility. On today's Skift Daily Briefing, Sarah Dandashy breaks down what travelers need to know, how OTAs are reorganizing around AI, and why Saudi's mega-projects are entering a new phase of reality checks. This episode is presented by Lodgify! Articles Referenced: Winter Storm Slams U.S. — Airlines Cancel 10,000+ Flights From Vibe Coding to Exclusive LLM Deals: AI Takeaways From Agoda's CEO Saudi's Vision 2030: Neom Scale-Back and Winter Games Delay Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
We're sharing a preview of a new podcast from Skift called Skift Take Sessions. Skift Take Sessions is a weekly, journalist-led podcast built from the most important conversations shaping the global travel industry. Each episode features candid interviews with CEOs and senior leaders across airlines, hotels, and travel platforms, recorded live at Skift events and expanded with context around why the conversation matters now and what we learned. Hosted by Wil Slickers, the show brings listeners inside executive-level thinking from leaders at companies like Hilton, Expedia Group, Airbnb, JetBlue, and more. New episodes drop every week. Listen and follow Skift Take Sessions: Apple Podcasts: https://podcasts.apple.com/us/podcast/skift-take-sessions/id1871511773 Spotify: https://open.spotify.com/show/4oKApv7z0I65VpySjh9rqP?si=2e8f1e3e83e8459d Skift.com: https://skift.com/skift-travel-podcasts/
Hotel tech moves toward autonomous operations, Apple prepares to turn Siri into a true AI chatbot, and United weighs in on how a proposed credit-card interest cap could reshape airline loyalty economics. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Mews' $300 million raise signals a shift toward AI-run hotel operations, what Apple's next move means for travel booking inside conversational assistants, and why United believes new credit rules could hit its competitors harder than itself. This episode is presented by Lodgify! Articles Referenced: Mews Raises $300 Million to Prove AI Can Run Hotel Operations Google's Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos United CEO: 10% Credit Card Cap Would Hit Rivals Harder Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Ryanair turns a public spat with Elon Musk into a masterclass in attention economics, Google offers blunt advice to travel brands navigating AI-driven discovery, and Outsite secures private equity backing for its “social extended stays” model. On today's Skift Daily Briefing, Sarah Dandashy breaks down how controversy is becoming a low-cost marketing strategy, why visuals and reviews now matter more than generic keywords, and how hospitality is packaging belonging as a scalable product — without blowing up the balance sheet. This episode is brought to you by Lodgify! Articles Referenced: Ryanair Turns Elon Musk Feud Into (Yet More) Free Marketing Google's Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos Outsite Lands Private Equity Backing for ‘Social Extended Stays' – Exclusive Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Travel creators tap into a powerful validation economy in South Asia, Sphere bets on a smaller, scalable venue model near Washington, D.C., and Europe's much-criticized short-haul business class gets a rare defense. On today's Skift Daily Briefing, Sarah Dandashy breaks down how creators are becoming cultural interfaces for massive audiences, why Sphere's next move is about networks, not spectacle, and how “Eurobusiness” class is really about flexibility and friction reduction — not the seat itself. This episode is brought to you by Lodgify! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Ads arrive inside ChatGPT, cruise industry leadership puts emissions front and center, and travel demand shows signs of becoming more selective — not weaker. On today's Skift Daily Briefing, Sarah Dandashy breaks down what advertising inside conversational AI could mean for travel distribution, why Carnival's CEO stepping into the top role at CLIA signals a sharper climate focus for cruising, and how AI is reshaping loyalty as travelers optimize for price, timing, and convenience in 2026. This episode is brought to you by Lodgify! Articles Referenced: OpenAI is Testing ChatGPT Ads — Travel Brands Should Pay Attention Carnival CEO to Lead Cruise Group, Says Emissions Cuts Are a Priority The Rebalancing of Travel and Decline of Brand Loyalty Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The post-pandemic travel spending surge begins to cool, Hilton expands deeper into apartment-style stays, and Greenland navigates growing political noise as it markets silence and nature. On today's Skift Daily Briefing, Sarah Dandashy breaks down why travel is losing wallet share even as demand stays strong, what Hilton's new Apartment Collection signals about longer-stay strategy, and how geopolitics could complicate Greenland's rise as a bucket-list destination. This episode is presented by Lodgify! Articles Referenced: Travel's Wallet Share Reckoning Is Here Hilton Debuts Apartment Collection as 26th Brand Greenland Tourism's Trump Problem: Surviving the Unwanted Spotlight Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Google steps in as Siri's new AI brain, BTS' long-awaited comeback tour sets the stage for a live tourism surge, and airlines turn on-time performance into a competitive badge of honor. On today's Skift Daily Briefing, Sarah Dandashy breaks down how Apple's AI upgrade could reshape the moment of travel intent, why BTS' return will pressure hotel and rental supply across tour cities, and how reliability is becoming one of the strongest brand promises airlines can make. This episode is presented by Lodgify! Articles Referenced: Google Is Siri's New Brain. But Who Will Control the Travel Booking? Why K-Pop Sensation BTS' Comeback Tour Is a Test Case for Live Tourism On-Time Performance Is Becoming an Airline Marketing Weapon Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Delta starts 2026 with strong demand led by premium travelers, Kayak's near-miss with going private reveals the growing pressure on travel search, and overseas visits to the U.S. continue to slide. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Delta's business model is now built on front-cabin and loyalty revenue, what Kayak's behind-the-scenes story says about Google and metasearch, and why rising friction at U.S. borders could threaten the next big wave of inbound travel. This episode is presented by Lodgify! Articles Referenced: Delta Sees More Consumer and Business Demand in 2026 Kayak CEO Tried to Take the Company Private: Scoop Overseas Travel to the U.S. Slumps for 8th Straight Month Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Credit cards are overtaking airlines and hotels as the new center of loyalty, a low-cost airline merger makes a rare case for disciplined growth, and Google moves closer to letting AI agents handle checkout. On today's Skift Daily Briefing, Sarah Dandashy breaks down how loyalty is becoming more fluid and outcome-driven, why the Allegiant–Sun Country deal stands out in a battered airline sector, and what Google's Universal Commerce Protocol could mean for the future of travel bookings. This episode is presented by Lodgify!
Boeing outlines a disciplined path to ramping up 737 production, the U.S. expands visa bond requirements to more countries, and Expedia signals its next phase of AI execution. On today's Skift Daily Briefing, Sarah Dandashy breaks down how Boeing's slower, quality-first recovery will shape airline growth, why expanded visa bonds could add friction just ahead of the 2026 World Cup, and what Expedia's new AI hires reveal about how artificial intelligence is moving from experimentation to core operations in travel. Articles Referenced: Inside the Boeing 737 Factory Shaping the Pace of Airline Growth U.S. Expands Visa Bond Requirement to 38 Countries What Expedia's Job Listings Reveal About Big Travel's Next AI Phase Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Sabre debuts an agent-first AI booking demo at CES, Delta opens its first-ever non-airport lounge at Sphere, and Alaska Airlines places its largest Boeing order as it eyes long-haul growth. On today's Skift Daily Briefing, Sarah Dandashy breaks down how AI is pushing deeper into trip planning, why airlines are shifting loyalty from points to access, and what Alaska's aircraft bet says about its global ambitions — and the risks tied to certification timelines. Articles Referenced: Sabre Brings AI Travel Demo to CES, in Push Toward Agent-First Trip Booking Delta Opens Its First Non-Airport Lounge at Sphere Alaska Airlines Makes Its Largest-Ever Boeing Order Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airlines race to make free Wi-Fi the new standard, hotel brands tighten control over franchise behavior, and Hawaii's climate tax on cruise ships hits a legal roadblock. On today's Skift Daily Briefing, Sarah Dandashy breaks down why American Airlines' Wi-Fi move is really about premium positioning, how Hilton's swift franchise action highlights the stakes of brand control in 2026, and why a courtroom battle in Hawaii could reshape how destinations fund climate and tourism initiatives nationwide. Articles Referenced: American Airlines Debuts Free Wi-Fi Hilton Drops Franchise After it Refuses Rooms for ICE Agents Cruise Sector and U.S. Government Block Hawaii's Climate Tax on Cruise Ships Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
As 2026 begins, travel demand isn't slowing — it's becoming more intentional. On today's Skift Daily Briefing, Sarah Dandashy breaks down why live tourism will remain a powerful driver without a single mega-tour, how luxury travel is shifting from excess to precision, and why “travel slop” from poorly deployed AI could become one of the industry's biggest risks this year. From global events like the World Cup and a rare solar eclipse to evolving loyalty, experiences, and trust in technology, here's what's shaping travel in 2026. Articles Referenced: The Live Tourism Events That Will Shape 2026 5 Luxury Hotel Themes for 2026 Welcome to the Age of Travel Slop Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Flying taxis move closer to U.S. airspace, Hilton rethinks brand building in an AI-driven marketing world, and micro events emerge as a defining trend for 2026. In the final Skift Daily Briefing of 2025, Sarah Dandashy looks ahead at the forces reshaping travel and hospitality — from electric air mobility gaining regulatory momentum, to why brand loyalty still matters as AI optimizes acquisition, to how smaller, more intentional events are redefining the meetings industry. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: Trump Administration Looks to Ramp Up Flying Taxis Building Brands vs. AI's Cheap Wins: How Hilton's CMO Strikes the Balance Why Micro Events Are a 2026 Megatrend Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
United upgrades its app into a predictive travel assistant, online travel agencies face an identity crisis in the age of AI, and World Cup ticket prices come down — but only on paper. On today's Skift Daily Briefing, Sarah Dandashy breaks down how United is using AI to reduce travel friction, why Expedia and Booking are rethinking their roles as AI reshapes discovery, and what World Cup pricing really means for fans planning to travel in 2026. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airlines reshuffle leadership at a rapid pace, New York City clears the way for three new casino resorts, and the U.S. continues layering on travel fees that could test inbound demand. On today's Skift Daily Briefing, Sarah Dandashy breaks down what's driving the sudden wave of airline CEO changes, why New York's casino approvals matter for tourism strategy, and how rising entry fees risk pushing travelers to competing destinations. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: 9 New Airline CEOs in 5 Weeks: What's Driving the Global Reshuffle? New York City Casinos Get Final Approval. What Does it Mean for NYC Tourism? U.S. Hikes Travel Fees and Entry Requirements. Where Will Travelers Draw the Line? Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hotels face a widening cost squeeze, Google turns everyday earbuds into real-time translators, and Spirit Airlines secures a last-minute lifeline to stay airborne. On today's Skift Daily Briefing, Sarah Dandashy breaks down why rising labor and operating costs are reshaping hotel economics, how live translation tech could remove one of travel's biggest barriers, and what Spirit's $50 million rescue means for the future of ultra-low-cost airlines. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: The Ugly New Math Crushing Hotels Google Turns Millions of Earbuds Into Live Translators Spirit Airlines Gets $50 Million Lifeline Following Liquidation Rumors Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton accelerates its global luxury expansion, Boom Supersonic leverages AI demand to fuel its aviation timeline, and Expedia steps deeper into the experiences market with its acquisition of Tiqets. On today's Skift Daily Briefing, Sarah Dandashy breaks down how Hilton is positioning itself for the next wave of high-end travel, why Boom's new turbine business could speed up the return of supersonic flight, and what Expedia's latest deal means for the future of tours, attractions, and full-trip retail. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: Hilton Execs Bet on Luxury as Wealthy Travelers Fuel Global Boom Boom CEO: Powering AI Data Centers Will Speed Path to Supersonic Flights Expedia Agrees to Buy Experiences Platform Tiqets to Bolster Its B2B Offering Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
U.S. holiday travel is about to break records, the Gulf positions itself as cruising's next major hub, and America plans new digital screening requirements that could slow inbound tourism. On today's Skift Daily Briefing, Sarah Dandashy unpacks why more than 122 million Americans are expected to travel this holiday season, how a unified GCC visa could transform cruising across the Middle East, and what mandatory social media disclosures mean for visitors from top global markets. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: Alaska Airlines Leans on Hawaiian For Global Expansion Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator' Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Skift's 2026 Megatrends are here — and today's Daily Briefing zooms in on three that are already reshaping traveler behavior: self-driving cars that quietly compete with planes, a luxury bubble that's becoming the industry's load-bearing wall, and a new wave of sober-curious travelers redefining what “vacation mode” looks like. On today's Skift Daily Briefing, Sarah Dandashy breaks down how autonomous vehicles unlock productive travel time, why luxury demand is propping up entire sectors, and what hotels and cruise lines need to understand about guests who are drinking less — but still seeking elevated experiences. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: Alaska Airlines Leans on Hawaiian For Global Expansion Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator' Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The middle of the U.S. lodging market collapses, Uber quietly hires travel agents to train its AI, and hotels use smart food-waste tech to cut emissions and costs. On today's Skift Daily Briefing, Sarah Dandashy explores how America priced out the classic middle-class road trip, why Uber is building the invisible infrastructure behind trip planning, and how AI-powered kitchen tools are becoming one of the industry's most effective sustainability strategies. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: How U.S. Lodging Abandoned the Middle Class Uber's AI Solutions Arm Is Recruiting Travel Agents AI Food Waste Trackers Help Hotels Avoid Tons of CO₂ Emissions Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Alaska Airlines pushes into long-haul flying, Southwest reshapes its identity for a new era, and Marriott signals confidence despite a softer quarter. On today's Skift Daily Briefing, Sarah Dandashy breaks down Alaska's unexpected global ambitions, Southwest's transition from quirky challenger to convenience-first carrier, and Marriott's outlook as it prepares for a stronger 2026 boosted by international demand, luxury travel, and major global events. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: Alaska Airlines Leans on Hawaiian For Global Expansion Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator' Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Canadian travelers are pulling back from the U.S., hotel loyalty enters a new era of personalization, and Eventbrite gets a $500 million reboot. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the U.S. is losing its most reliable inbound market, how loyalty programs are shifting from points to experiences, and what Eventbrite's acquisition signals for the future of event tech. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: The Unraveling of U.S.-Canada Travel The Great Reinvention of Hotel Loyalty Bending Spoons to Acquire Eventbrite in $500 Million Cash Deal Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
TSA introduces a new $45 fee for travelers without Real ID, Expedia hires its first Chief AI and Data Officer to accelerate its tech shift, and Delta sweetens perks for its top-tier loyalists. On today's Skift Daily Briefing, Sarah Dandashy breaks down how identity verification is changing at airports, why Expedia is making a bold AI move, and how Delta is doubling down on premium customers as loyalty becomes a bigger revenue engine. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: TSA to Charge $45 to Flyers Without Real ID or Passport Expedia Hires Former Google VP as First Chief AI Officer Delta Adds More Perks for Top-Tier Flyers: Here's What to Know Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Marriott keeps its global lead as Hilton accelerates, AI airfare pricing draws scrutiny in Washington, and flying taxis move from sci-fi to real-world service. On today's Skift Daily Briefing, Sarah Dandashy breaks down the shifting race among the world's biggest hotel groups, why lawmakers are uneasy about the future of AI-driven pricing, and how Joby's electric aircraft are positioning Dubai — and possibly the U.S. — for commercial air taxi launches as early as 2026. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: Hotel Giants Race to Add Rooms: Marriott in the Lead, Hilton Gains Ground Inside Aviation's New Third Rail: AI Pricing Joby's Air Taxi Milestones Are Real – But Big Hurdles Remain Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Apple and Delta team up to make baggage tracking smarter, Capital One moves to take control of its travel tech as Hopper shifts deeper into B2B, and major travel brands are noticeably absent from COP30. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Apple's quiet systems-level influence is reshaping lost-bag operations, what Capital One's software acquisition means for Hopper's future, and how the travel industry's no-show at this year's climate summit could have long-term consequences. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Articles Referenced: Capital One Set to Acquire Hopper Travel Software and Hire Key Hotel and Engineering Staff: Scoop Apple and Delta Join Forces on New Baggage Tracking Tech — Exclusive Why Major Travel Brands Skipped the COP30 Climate Talks Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
World Cup fever is already driving massive booking spikes, Qantas prepares to launch its 21-hour Project Sunrise flights, and hotel loyalty finally enters its clarity era. On today's Skift Daily Briefing, Sarah Dandashy breaks down why short-term rental demand is surging months before the match schedule is even set, how Qantas is pushing the limits of ultra-long-haul travel, and why loyalty programs are shifting from confusing points charts to transparent value and experiential perks. Articles Referenced: Short-Term Rental Demand Climbing Ahead of World Cup Project Sunrise: The Business of Breaking Aviation's Final Frontier More Clarity, More Experiences: What's Next for Hotel Loyalty Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Brand USA edges closer to restored funding, airlines brace for an uncertain 2026, and Peek makes a major play in the fast-growing experiences sector. On today's Skift Daily Briefing, Sarah Dandashy breaks down the bipartisan effort to revive U.S. tourism marketing, the industry outlook heading into the next cycle, and how Peek's new acquisitions and funding round signal a broader digital shift in tours and activities. Articles Referenced: Brand USA Funding Would Be Restored After 80% Cut Under New Bipartisan Bill Airlines in 2026: Flying into Trouble, or Still Holding Altitude? Experiences Company Peek Announces Two Acquisitions, $70 Million in Funding Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Marriott's partnership with Sonder collapses dramatically, with more details unveiled in court filings. REI makes a major return to travel through a new alliance with Intrepid, and Hilton doubles down on a high-growth strategy across Asia Pacific. On today's Skift Daily Briefing, Sarah Dandashy unpacks the chaotic final days of Sonder, why REI is betting big on guided adventures, and how Hilton is positioning itself for long-term dominance in Japan, India, and China. Articles Referenced: Sonder's Final Days: Marriott Lays Out the Timeline in Court Docs Intrepid Travel and REI Partner to Launch Adventure Tours Hilton's Asia Pacific Playbook: China vs. Japan vs. India Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton unveils its biggest loyalty overhaul in years, the Trump administration rolls back proposed airline compensation rules, and the U.S. accelerates visa processing ahead of the 2026 World Cup. On today's Skift Daily Briefing, Sarah Dandashy explains how Hilton's new elite tiers and confirmable upgrades could reshape traveler loyalty, why airlines are celebrating Washington's regulatory reversal, and what World Cup fans need to know as visa demand surges worldwide. Articles Referenced: Hilton Overhauls Loyalty Program: Adds Top Tier, Lowers Bar for Status U.S. Announces Fast-Tracked Visa Appointments for World Cup Why Trump Scrapped Flight-Delay Compensation — and Other Biden Rules Axed Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Thanksgiving travel hits an all-time record, Google pushes deeper into agentic AI trip planning, and Emirates makes a massive splash at the Dubai Airshow. On today's Skift Daily Briefing, Sarah Dandashy breaks down what the holiday surge means for travelers, how Google is inching toward automated booking, and why Emirates' latest Boeing order and Starlink upgrade signal a new era of long-haul competition. Articles Referenced: Thanksgiving Travel Expected to Hit Record Despite Shutdown Google Is Building Agentic Travel Booking, Plus Other Travel AI Updates Emirates Opens Dubai Airshow With Giant Boeing Order and Starlink Deal Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Apple brings digital passports to U.S. airports, Canadians cool on U.S. travel, and Singapore prepares the world's first green jet fuel tax. On today's Skift Daily Briefing, Sarah Dandashy unpacks how Apple's digital ID rollout signals the next phase of travel tech, why fewer Canadians are crossing the border, and how Singapore's climate levy could reshape aviation policy worldwide. Articles Referenced: New Apple Feature Stores Passport Info in Digital Wallet Canadians Cut U.S. Trips as Travel to Canada Surges Singapore Becomes First Country to Tax Air Travelers for Green Jet Fuel Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Jet2 makes a bold move on easyJet's home turf, Webjet expands into multiday tours, and Arlo Hotels may be the next lifestyle brand on the market. On today's Skift Daily Briefing, Sarah Dandashy covers the latest airline rivalry at Gatwick, a new chapter for Australia's largest OTA, and why boutique hotel brands are becoming prime acquisition targets. Articles Referenced: Jet2 Delivers a Very Unwelcome Birthday Present to EasyJet Australia's Webjet Launched Something Other OTAs Don't Have — Multiday Tours Arlo Hotels Looks for a Buyer Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
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