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Hotel pricing turns from instinct to algorithm, Kayak blames Google for a $457 million hit, and Navan makes its Wall Street debut. On today's Skift Daily Briefing, Sarah Dandashy recaps the biggest travel business stories of the week — from AI reshaping hotel revenue strategy to Google's growing grip on discovery and the next big test for corporate travel tech. Articles Referenced: Navan Priced IPO at $25 Per Share and Is Slated to Go Public Today The New Science of Hotel Pricing Kayak CEO on $457 Million Writedown: Google Squeezed the Travel Industry Again Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Air traffic controllers feel the strain as the U.S. government shutdown delays paychecks, JetBlue makes a bold move into first class, and Booking's CEO isn't sweating ChatGPT's travel ambitions. On today's Skift Daily Briefing, Sarah Dandashy covers the mounting stress in America's control towers, the premium play shaking up the skies, and why Booking believes AI won't replace its booking engine anytime soon. Articles Referenced: Stress Among Air Traffic Controllers Mounts as They Miss First Paychecks JetBlue Says It Will Launch Domestic First Class in 2026 Booking CEO on the ChatGPT-Hotel Risk: ‘An Overblown Threat' Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
From border security to brand strategy, today's Skift Daily Briefing with Sarah Dandashy covers the shifting face of travel. The U.S. moves to expand facial recognition for nearly all international travelers, a new coalition pushes to fix visa delays and airports before the World Cup, and Marriott reveals what travelers really want in their next stay. Articles Referenced: U.S. to Expand Facial Recognition For International Travelers U.S. Travel's New Policy Arm Pushes Airport, Visa Fixes Before World Cup What Travelers Told Marriott About AI and Their Tastes in Hotels Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hotels are ditching instinct for data, car rental giants are quietly winning the digital war, and Alaska Airlines faces turbulence after an IT meltdown. On today's Skift Daily Briefing, our new host, Sarah Dandashy, breaks down the latest shifts in hotel pricing strategy, the surprising power dynamics in online car rentals, and how tech failures are redefining airline reliability. Articles Referenced: The New Science of Hotel Pricing Car Rental Companies Are Winning the Digital War with OTAs Alaska Airlines Delays Earnings Call After Tech Meltdown Honorable Mention: Good Morning Hospitality, A Skift Podcast Honorable Mention: @AskAConcierge on IG Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Southwest Airlines expects up to $1 billion in new earnings when it launches extra legroom seats next January, marking a major shift from its signature open seating model, and is also exploring airport lounges by 2026. Activist investor Starboard Value is urging Tripadvisor to sell TheFork, improve Viator's performance, and boost profitability, even hinting the company could be an attractive acquisition target. Meanwhile, G Adventures founder Bruce Poon Tip warned that the travel industry is in “panic mode” over meeting 2030 climate goals, calling for more achievable targets across all companies. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton CEO Chris Nassetta predicts a new growth phase for the U.S. hotel sector, citing easing inflation, stable tax policy, and upcoming events like the World Cup, though corporate travel remains below pre-pandemic levels. Navan, a corporate travel and expense company, counts major AI firms OpenAI, Perplexity, and Anthropic among its clients as it prepares for a $960 million IPO and a $6.45 billion valuation. Meanwhile, Airbnb CEO Brian Chesky believes AI tools like ChatGPT won't replace online travel agencies but sees potential for future integration once the technology matures. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Wyndham rolled out a $95/year Wyndham Rewards Insider subscription for U.S. customers, offering at least 10% off rates at 8,000+ properties (excluding Echo Suites), automatic Gold status, and flight discounts up to 15% international and 5% domestic to keep the brand relevant between stays. Major hotel chains head into a tough earnings season after two straight quarters of RevPAR declines through September, with economy hotels down 3% year-over-year and analysts watching for further corporate headcount cuts following reductions at Marriott and Hyatt. Meanwhile, GetYourGuide says it's profitable for the first time, booking a record 10 million experiences in Q3 (up 30% YoY) and nearly $1.2B in annual revenue, as a Skift x McKinsey report pegs global experience spending at over $1T and up to $310B for paid, structured activities. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Alphabet's Waymo has launched Waymo for Business, a corporate travel program that helps companies manage mobility programs and budgets through a centralized portal, competing with Uber for Business and Lyft Business. Meanwhile, Brand USA unveiled its new “America the Beautiful” campaign aimed at reviving inbound tourism after funding cuts and a decline in international visitors. Finally, an Amazon Web Services outage revealed how deeply AWS infrastructure underpins the global travel industry, supporting critical systems for airlines, hotels, and online travel agencies Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The 2026 World Cup could deliver record hotel occupancy and big economic gains across host cities, but several (Toronto, Vancouver, and Kansas City, KS) are raising visitor taxes to help cover staging costs. Southwest is moving cautiously on AI—prioritizing safety, compliance, and reliability—yet sees promise in conversational tools that deliver “just-in-time” information and more intuitive service. United is signaling loyalty program changes that it says could double profits by decade's end as it renegotiates with JPMorgan Chase, while also trimming next summer's schedule (including fewer redeyes) amid softer seasonal demand. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Kayak launched AI Mode, a ChatGPT-powered trip planner that taps Kayak's data to return contextual results across hundreds of providers—arriving just as holiday flight searches rise 10%. Global tourism demand is diverging, with Spain booming and U.S. inbound softening, yet both are leaning into live tourism for 2026: Brand USA is promoting ahead of the FIFA World Cup, while Spain touts draws like Bad Bunny's residency and upcoming solar eclipses. Meanwhile, travel companies are racing to build agentic commerce tools; analysts say successful OTA apps on ChatGPT and proprietary channels could reshape the tech landscape, expanding e-commerce and separating winners from laggards. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Skift CEO Rafat Ali argues OTAs face a “permission to remain relevant” test as travel shifts into its third transformation—from search-and-book to AI agents that can bypass intermediaries entirely. The U.S. passport has fallen to 12th on the Henley Passport Index, with visa-free access to 180 destinations and recent reciprocity moves (like Brazil ending visa-free entry) contributing to the slide, while Singapore, South Korea, and Japan lead. India's Leela Palaces Hotels & Resorts will make its first international move with a 25% stake in a 546-key Dubai beachfront resort—set to rebrand in 2027—as the group expands from 13 to 22 properties over three years. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
An analyst argues Booking.com and other OTAs are well-equipped to withstand AI challengers like ChatGPT and Gemini thanks to deep behavioral data and robust payments networks, even as Booking acknowledges real disruption risks. Delta posted record Q3 revenue powered by its loyalty engine and a 12% YoY jump in American Express proceeds—$2B in the quarter and $7.4B year-to-date—with leadership leaning into high-income travelers who drive ~95% of revenue. Corporate travel platform Navan filed to IPO at up to a $6.45B valuation—about 30% below its 2022 private mark—seeking up to $960M as filings show improving margins and 34% growth in first-half 2025 gross bookings to $4.1B. Will AI Disrupt Booking and Other OTAs? One Analyst Says They're ‘Well-Positioned' Navan Seeks $6.45 Billion IPO Valuation — a 30% Haircut From 2022 Delta's Amex Numbers Show Its Growing Bet on Wealthy Travelers Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Delta posted record Q3 revenue on strong premium demand and loyalty growth, with profit up 11% and American Express co-brand proceeds up 12%, a sharp turnaround after tariff uncertainty earlier in the year led it to pull 2025 guidance. Hotels.com launched “Save Your Way,” letting Expedia Group OneKey members take instant discounts or bank rewards for later across Hotels.com, Expedia, or Vrbo—a simple, flexible perk proving especially popular with business travelers. The Michelin Guide expanded its hotel “key” ratings beyond major gateways, awarding 1,000+ properties based on design, service, personality, value, and location, though some in luxury hospitality see the move as late amid award fatigue. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Disney is raising select ticket prices—e.g., Disneyland's top one-day tier to $224 and Disney World's peak one-day to $209 for Nov–Dec 2026—while simultaneously rolling out discounts like a new three-day park hopper deal for California residents. Meliá Hotels International will manage Lionel Messi's MiM Hotels from November 1, aligning with its “vacation axis” growth strategy and echoing its athlete-led Zel brand with Rafael Nadal. Intrepid Travel is scrapping carbon offsets in favor of a $2 million internal climate fund, adding traveler flights to its emissions targets, and aiming to cut emissions intensity per passenger by 8% by 2030—even as overall impact could rise with expansion. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb's latest job postings—spanning North America, Europe, the Middle East, and Africa—show an aggressive push into hotels, with roles focused on supply acquisition and senior market management in cities like Berlin, Barcelona, and Sydney. Testing Apple's AirPods Live Translation on real-world tours and events revealed natural, eye-contact-friendly conversations but also delays and occasional glitches—useful today, likely better tomorrow. A week into the U.S. government shutdown, staffing shortages are triggering airport delays from Denver to Newark, with the FAA warning of broader ground holds as essential air traffic controllers work without guaranteed pay, raising absence risks. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
OpenAI is turning ChatGPT into an app platform, with travel brands like Expedia and Booking.com embedding apps directly into chat so users can start trip planning in natural language and receive bookable options without extra downloads. Hilton unveiled its 25th brand, the Outset Collection, aimed at upscale independent hotels, with more than 60 owner conversations underway and the first property slated to open in November. Meanwhile, Kyoto will impose Japan's highest hotel tax starting next March—about $67 per night on stays roughly $660+—to fund infrastructure and combat overtourism. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hotel leaders say AI is showing promise in low-risk, measurable areas like contact centers, and IHG's 400 hotels in China even use service robots, but many brands still aren't ready for AI-driven search marketing or distribution—and executives doubt robots would survive U.S. guests. Asia's “live tourism” surge continues, with events like the Singapore Grand Prix boosting branding and hotel performance—Hilton finds 40% of APAC travelers would plan trips around events (60% already have), and STR shows the F1 weekend can roughly double RevPAR. In air travel, IndiGo will launch daily Kolkata–Guangzhou flights on October 26—the first direct India-China link in nearly five years—with a Delhi–Guangzhou route likely to follow pending approvals, rebuilding a corridor that had 500+ monthly flights pre-2020. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb is likely to introduce a loyalty or paid membership program—more Amazon Prime than points-based—as it pushes deeper into hotels, with experts suggesting perks like waived fees and early check-ins over traditional elite tiers. At the Destination AI Forum, hotel brands and tech providers highlighted AI's role in personalizing preferences, improving service consistency, catching operational glitches (like key or HVAC issues), and giving frontline staff simple chat tools to surface guest insights. A U.S. government shutdown isn't expected to immediately disrupt visa processing since consular work is fee-funded, but a prolonged pause could swell backlogs and complicate travel for major events like the 2026 World Cup. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Marriott introduced the Outdoor Collection by Marriott Bonvoy—lodges and cabins—alongside a Marriott Bonvoy Outdoors platform that curates trips by activities like hiking and skiing, citing strong loyalty-member interest in outdoor travel. Capital One Travel's new head, Sarah Kaplan Moore (ex-Agoda B2B), signaled continued collaboration with Hopper while keeping options open on the portal's long-term model. At a Senate hearing, Frontier's Barry Biffle argued that “fortress hubs” and gate control stifle competition, urging measures to free up underused gates—while also calling for antitrust immunity for ultra-low-cost carriers. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
TikTok formally launched Travel Ads, giving brands action-oriented ad formats (single video, catalog video, carousel) to target users engaging with travel content—an audience TikTok says is 2.6x more likely to book after searching on the platform. Booking.com will add roughly 150,000 attractions via a direct integration with FareHarbor, expanding U.S. supply and tapping operators that also list on rivals like Viator and Klook. Park Hyatt unveiled “Luxury Is Personal,” its first major campaign in 5+ years, as Hyatt accelerates luxury expansion—aiming to woo guests and developers amid gaps in key U.S. cities and a 146% luxury footprint increase since 2017. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hilton CEO Chris Nassetta says he plans to remain at the company while focusing on succession planning through a “layering concept” that develops multiple internal candidates via rotations and expanded responsibilities. Radisson has pledged to transform 100 hotels into net-zero properties by 2030, though financing remains uncertain due to its asset-light model. Meanwhile, a potential U.S. government shutdown could disrupt travel services like national parks while essential functions such as TSA, air traffic control, and passport processing continue. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
A proposed $100,000 H-1B visa fee would hit tech-heavy employers far more than travel brands, but travel could feel second-order effects through its reliance on tech partners and possible shifts in current visa holders' travel behavior. Airbnb says early data from its four-month-old Services marketplace shows stronger demand for massages and personal training than for chefs or photographers, so it plans to lean into wellness without becoming an Amazon-style everything store. IHG is bringing its Ruby lifestyle brand to the U.S. with a compact, conversion-friendly model aimed at fast development, though it faces low brand awareness and stiff competition in urban, design-forward hotels. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
Marriott held its first “Members' Day,” inviting 75 Bonvoy members to HQ to test concepts like revamped lounges, new spa amenities, and an AI chatbot that lets travelers describe complex trip needs—underscoring the value of direct relationships as AI reshapes booking. In Asia Pacific, hotel investment dropped 23% in H1 2025 (with fewer big deals in Japan), but JLL still forecasts $12.8 billion for the year—about 5% above 2024—on the back of lower borrowing costs, steady tourism growth, and active private capital. Skift Research's new Loyalty Stickiness Index shows airlines scoring 62–66 and hotels 53, revealing significant “leakage” as travelers defect for better schedules, locations, and perks that match the purpose of their trip. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
Skift CEO Rafat Ali argues that cracks are forming in the travel oligopoly of Booking, Expedia, Airbnb, and Trip.com, with B2B strategies and task-specific AI opening new opportunities for challengers. AmexGBT CEO Paul Abbott sees further consolidation ahead in the fragmented $1.5 trillion corporate travel sector, as investment in software and infrastructure drives mergers, while generative AI reshapes client services. Meanwhile, columnist Colin Nagy highlights how airlines like KLM, Finnair, and Fiji Airways are winning loyalty by leaning into national identity and cultural rituals, from porcelain houses to saunas. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The TSA is “looking aggressively at liquids,” signaling potential changes to the 3.4-ounce rule, while also preparing for a possible government shutdown. Expedia Group blamed sluggish U.S. demand for slow B2C growth (1%) even as B2B rose 17%, and expects Vrbo to reaccelerate via promotions and wider inventory sharing. Royal Caribbean says AI now underpins pricing and operations, helping cut waste by 50% across 69 ships and aligning with a shift toward multiple shorter trips. Expedia CEO: Slow Growth in Consumer Business Was Due to Sluggish U.S. Market TSA Is ‘Aggressively' Weighing Changes to Liquids Rule Royal Caribbean CEO: AI Now Manages 15 Million Price Points a Day Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
IHG is prioritizing Asia for growth, with CEO Elie Maalouf planning to double the company's presence in Japan to nearly 100 hotels and surpass 1,000 in China within 18 months. Frontier CEO Barry Biffle defended the ultra-low-cost model and rebuked United's Scott Kirby as “elitist,” arguing the U.S. market's problem is oversupply and noting Frontier could gain from Spirit's renewed Chapter 11. Meanwhile, Airbnb's Brian Chesky said the company will integrate curated boutique and independent hotels directly into core search results via a new carousel, piloting in New York and other major cities to keep travelers on-platform. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb CEO Brian Chesky said he's dissatisfied with the company's single-digit growth (8–10% in Q3) and plans to accelerate in 2026 by diversifying into experiences, services, and adding hotels to the platform. At Skift Global Forum, Booking Holdings CEO Glenn Fogel likened today's generative AI moment to the early internet and said agentic AI—backed by partnerships with Google and Amazon—will further reduce travel friction. Meanwhile, Seibu Prince Hotels Worldwide agreed to buy Ace Group International (Ace Hotel) for about $90 million, pledging to keep the brand's creative independence as it targets expansion to 250 hotels by 2035. Booking CEO Glenn Fogel: Echoes Between AI and Dot-Com Boom Airbnb's Brian Chesky Is ‘Not Happy' With the Company's Growth. Here's His Plan Seibu Prince to Buy Ace Hotel Parent for $90 Million Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Online travel giants are leaning hard into B2B: Booking is consolidating partner teams across Booking.com, Priceline, and Agoda; Hopper's focus has shifted so much to B2B that its consumer presence outside North America has faded; and Expedia is broadening B2B tech with new APIs for cars, insurance, and ads—offering growth without Google ad spend and steadier, contract-based revenue. The U.S. and China have agreed on a framework to keep TikTok operating in the U.S., preserving a key travel marketing channel that TikTok says helps 69% of users discover brands. Meanwhile, American Express Travel is launching its first iOS app on September 18, bundling existing hotel and flight booking perks (like lounge wait times) into a mobile experience without adding new inventory or trip-planning tools. TikTok Deal Could Save Travel Brands' Access to 170 Million U.S. Users The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel's Quiet Money Machine American Express Travel to Debut Travel App for Bookings Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Booking Holdings is developing agentic AI to create a more personalized travel assistant capable of taking actions like booking flights, with CFO Ewout Steenbergen calling it key to delivering the long-promised “connected trip.” Marriott is expanding its Bonvoy loyalty program through partnerships with retailers such as Flipkart and Nectar, aiming to reward everyday shopping and draw new customers into its hotel portfolio. Meanwhile, a Skift Research report finds hotels still devote most tech budgets to legacy systems, but the biggest revenue gains will come from upgrading core infrastructure and applying AI to behind-the-scenes tasks like pricing and issue resolution. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Delta's Ed Bastian said most of the airline's revenue now comes from households earning $100,000+—a key reason carriers are leaning into premium and international travel even as budget travelers dampen domestic demand. Airbnb CEO Brian Chesky signaled AI could reopen expansion plans (including flights and transportation), with AI-powered search coming to the app next year and simpler listing tools for hosts. Meanwhile, Canadians are skipping U.S. trips in large numbers—August car returns down 34% and air returns down 25% year over year—while domestic bookings in Canada are rising. Delta CEO Doubles Down on Premium: 95% of Revenue From $100k TravelersCanadian Travel to the U.S. Falls Sharply AgainAirbnb's Brian Chesky: AI Opens New Markets, ‘Everything Is Now Back on the Table' Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Skift's latest Power Rankings spotlight bold leaders reshaping travel, from Airbnb's Brian Chesky relaunching Experiences, to Perplexity's Aravind Srinivas challenging Google's travel search with AI, and IndiGo's Pieter Elbers pushing long-haul expansion with new widebodies. Apple's new AirPods Pro 3 add live language translation for English, French, German, Portuguese, and Spanish. Meanwhile, United CEO Scott Kirby says airline demand is rebounding and the industry is stabilizing amid eased tariff worries and new tax provisions. The Leaders Making the Biggest Bets in Travel Apple Unveils Live Translation on AirPods United CEO Expresses Confidence About the Economy Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
Skift's Generation Next series highlights 20 women transforming the travel industry, including leaders like Qantas CEO Vanessa Hudson and Shaika Nasser Al Nowais, who will become the first Emirati and first woman to lead UN Tourism. Marriott CEO Anthony Capuano pointed to a “bifurcation of the consumer,” with luxury travel booming while mid-tier hotels face pressure from economic headwinds. Meanwhile, Hyatt reported strong holiday demand for its all-inclusive resorts, particularly in the Americas, and is weighing a potential sale of a stake in its ALG Vacations arm despite its central role in filling those properties. Generation Next: The Risk Takers Hyatt Sees All-Inclusives Surge, May Sell a Stake in ALG Vacations Marriott CEO Flags Wealth Divide, Government Travel Drop, More Tech Spending Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Vrbo will begin enforcing 100% penalties on U.S. hosts starting October 1 if guests are denied access to booked homes, with fines equal to the reservation amount and potential suspensions, as part of broader crackdowns by Vrbo and Airbnb on poor host service. Accor is consolidating its regional subscription cards under the global All Accor+ brand, extending discounts and perks across more than 4,000 properties in 100 countries (e.g., Asia Pacific cardholders now get 15% off worldwide). Meanwhile, although 93% of European tourism boards have experimented with AI, most lack formal strategies or expertise, with interest strongest in translation and other content tasks. Vrbo Cracks Down on Bad Hosts: 100% Penalty for Stranding Guests Europe's Tourism Agencies Report High AI Interest But Low Use: Exclusive Accor Goes Global With Subscription Cards to Boost Hotel Loyalty Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
A group led by Sumitomo Corp and SMBC Aviation Capital will acquire aircraft lessor Air Lease for $7.4 billion, marking a major shift in an industry where leased planes now make up more than half of the global fleet. Relais & Châteaux is carefully modernizing while expanding into markets like India, China, and Southeast Asia, balancing digital adoption with its commitment to small, family-run hotels that embody authenticity and luxury. Meanwhile, India's TBO Tek is acquiring U.S. luxury wholesaler Classic Vacations for up to $125 million to strengthen its foothold in the U.S. market and expand its global presence. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
France is pivoting its tourism strategy to court higher-spending long-haul visitors from Asia, the Gulf, and North America, aiming to boost international tourism revenue by 41% by 2030 with a focus on longer, higher-quality stays. Despite record Northern European heat this summer, Visit Sweden says tourism impacts have been minimal so far, though climate projections warn the Nordics will warm faster than the global average. India and China agreed to restart direct flights after a five-year pause, signaling tentative thawing of ties, though no timeline has been announced. France Is the Most-Visited Country But Spending Trails Rivals Can Sweden Remain a Summer Refuge as Extreme Heatwaves Spread North? India and China to Restart Direct Flights After 5-Year Freeze Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb will introduce a single-fee payment system in October, shifting service charges from guests to property managers, who will now pay 14–16% per booking, though the company says overall costs remain unchanged. Meanwhile, employers such as Positive Planet and Climate Perks are offering extra vacation days to staff who opt for lower-carbon travel methods like trains over flights, part of a growing “slow travel” movement. Finally, Boom Supersonic plans to launch three-hour New York–London flights by 2029 with its Overture aircraft, aiming for business-class travelers with $3,500 round-trip fares and new engine technology to replace the Concorde's outdated design. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
HotelAVE has grown into a $12 billion hotel asset management firm by using data to uncover profit gaps at properties, often challenging industry norms on operations and pricing strategies. The company has also built proprietary software to integrate data from multiple management systems, streamlining analysis and decision-making. Meanwhile, the Trump administration announced a multi-billion-dollar renovation of New York's Penn Station to begin by 2027, Amtrak debuted its new high-speed Acela trains, and U.S. airlines are preparing for their busiest Labor Day weekend in 15 years, with TSA expecting to screen more than 17 million passengers. Moneyball for Hotels: How a $12 Billion Asset Management Firm Finds Value Trump Administration Plans Penn Station Overhaul in NYC, Amtrak Debuts High-Speed Acelas Labor Day to Cap Busiest Summer for U.S. Airlines in 15 Years Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Frontier Airlines is adding 20 new routes targeting some of Spirit Airlines' most popular leisure destinations as Spirit faces financial uncertainty and warns it may not survive without additional funding. Ryanair has struck a deal with Booking Holdings to list its fares on Booking.com, Kayak, and Priceline, part of a broader effort to partner with online travel agencies it once criticized. Meanwhile, boarding pay has become a major issue in North American flight attendant contract talks, with unions gaining leverage amid staffing shortages and record airline profits. Why Boarding Pay Is the New Battleground for Flight Attendants Frontier Airlines Comes for Spirit With Latest New Routes Ryanair to Put Its Fares on Booking.com, Priceline and Kayak Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hyatt now allows World of Hyatt members to earn and redeem points on non-room experiences through its new “Find Experiences” program, part of a broader industry effort to boost ancillary revenue. TikTok has partnered with Booking.com in the U.S., enabling users to book hotels directly via TikTok's app by clicking on location pins in videos or search results. Meanwhile, Spirit Airlines issued a “going concern” warning, saying it may not survive the next year without additional funding after posting significant losses and emerging from Chapter 11 bankruptcy last year. Hyatt Expands Loyalty Program to Cover Experiences: Exclusive TikTok Users Can Now Book Hotels via Booking.com Spirit Airlines Was Once One of the Most Profitable Carriers. Now, Its Future Is in Doubt Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Google's new Pixel 10 feature, Magic Cue, uses AI to scan apps, emails, and screenshots to quickly surface airline and hotel details, making it easier to manage bookings or share travel information. The U.S. State Department confirmed all 55 million valid visa holders are under continuous vetting, monitoring records and social media as part of the Trump administration's stricter border policies and potential new visa fees. Meanwhile, British officials see rail travel as key to cutting aviation emissions, but rising train fares risk undermining its cost advantage over flying and discouraging lower-emission travel. All U.S. Visa Holders Subject to ‘Continuous Vetting' Google's Magic Cue Uses AI to Quickly Surface Travel Info Planes vs. Trains: UK Rail Fare Hikes Could Derail Climate Goals Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Tripadvisor faces fresh activist pressure as investor Palliser urges the company to prioritize or sell its fast-growing Viator unit, which it values higher than Tripadvisor's entire market cap. Washington, D.C., hotels saw occupancy dip to 64% after a federal takeover of local police, though the decline mirrors broader national softening in demand. Meanwhile, Alaska Airlines and Hawaiian Airlines launched a joint loyalty program, Atmos Rewards, and Alaska struck a deal to equip its fleet with Starlink Wi-Fi. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Southwest Airlines is launching Getaways by Southwest, its own vacation packages platform that bundles flights, hotels, and ground transportation, allowing customers to earn Rapid Rewards points while booking in over 30 markets such as Las Vegas, Orlando, and Hawaii. At the same time, business travelers are increasingly frustrated by content fragmentation in corporate travel booking, with airlines distributing fares across multiple systems; a Sabre survey found 90% of agencies now use four or more booking systems, raising costs and complicating itineraries. Meanwhile, the travel industry is closely watching the Federal Reserve's annual retreat in Jackson Hole, where even a modest rate cut could lower financing costs for airlines and hotels while boosting affluent consumer demand for high-end trips. Southwest Airlines Rolls Out Its Own Vacation Packages Business Travelers Frustrated With Missing Fares in Corporate Booking Tools Travel Industry Looks for Fed Signals at Jackson Hole Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Soho House is going private in a $2.7 billion deal led by MCR Hotels and CEO Tyler Morse, while billionaire Ron Burkle will remain its controlling shareholder; the move follows three straight profitable quarters for the global members-only club operator. At the same time, global hotel investment activity has slowed, with JLL reporting a 16% drop in transactions during the first half of the year as large, debt-heavy deals disappear and smaller select-service and extended-stay properties dominate. Separately, NYU researchers found that most people underestimate the climate impact of their actions, especially long-haul flights, suggesting airlines could play a larger role in educating travelers by providing clearer carbon data and highlighting lower-emission options. Global Hotel Investment Stalls as High Debt Costs Deter Large Deals Soho House to Go Private in $2.7 Billion Deal Led by MCR Hotels Flying vs. Recycling: Travelers Get Climate Math Wrong Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Google is launching an AI-powered Flight Deals tool aimed at flexible travelers willing to trade fixed plans for lower prices. Airbnb introduced a Reserve Now, Pay Later feature in the U.S., giving guests more payment flexibility as part of its strategy to boost domestic bookings. Meanwhile, Air Canada began canceling flights ahead of a potential flight attendant strike, with negotiations stalled over wage increases. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Canadian travel to the U.S. continued to fall in July, with sharp declines in both car and air returns, while visits to other countries like Japan and Brazil increased. A potential IPO for Ennismore could reshape investor sentiment toward lifestyle hotels, signaling a shift in value from scale to brand identity and experience. Meanwhile, MSC Cruises reduced emissions last year through tech upgrades but warned that without major decarbonization breakthroughs, emissions will rise again as its fleet expands. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb plans to expand its hotel inventory in high-demand markets while emphasizing that homes remain central to its brand. Spirit Airlines warned it may not survive without raising new funds, citing continued weak demand and ongoing financial challenges. Skift CEO Rafat Ali criticizes the U.S. tourism model as exploitative, arguing that rising travel costs reflect a broader affordability crisis impacting both visitors and locals. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
U.S. hotels reported stagnant growth in the second quarter, with luxury properties outperforming midscale and economy brands across all major chains. Airbnb increased lobbying and sponsorship spending in a bid to strengthen ties with policymakers, contributing to thinner profit margins. Meanwhile, U.S. tourism continued to decline in July, with overseas visits down in most top markets and Canadian travel also sharply reduced. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hyatt is benefiting from strong luxury travel demand, with its high-end brands driving revenue growth as the company pursues an asset-light strategy focused on management and franchising deals. Expedia has raised its 2025 guidance after a strong quarter fueled by B2B gains, overseas growth, and a successful partnership with Southwest Airlines. Meanwhile, demand for short-term rentals in Southern Europe is softening during peak summer months, a trend analysts link to travelers adjusting plans to avoid extreme heat. Expedia Shows Strength in B2B, Advertising and International, Ups 2025 Guidance Summer Short-Term Rental Demand Slips in Southern Europe. Blame the Heat Hyatt's Luxury Focus and Going Asset Light: ‘Everything Is For Sale' Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Airbnb reported strong interest in its revamped Experiences and new Services offerings, with higher guest ratings than for stays and a plan to unify all products under one brand. Southwest Airlines expanded its reach by partnering with Priceline and other Booking Holdings platforms after years of resisting online travel agencies. Choice Hotels is turning to international markets for growth as U.S. performance weakens, cutting its 2025 forecast following a drop in domestic revenue. Airbnb: Early Experiences Trends, AI Rollout, International Growth Southwest Airlines Flights Are Now Available on Priceline Choice Hotels Talks Up International Growth as U.S. Demand Softens Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Booking.com has introduced its first U.S. credit card, offering travel credits instead of traditional points to encourage more direct bookings and grow its U.S. market presence. Marriott reduced its full-year revenue forecast due to sluggish performance in the U.S., citing weak demand, holiday timing, and reduced government travel. In Spain, thousands of unregistered short-term rentals face delisting under a new law requiring properties to display a registration number, with enforcement beginning mid-August. Spain to Delist Thousands of Airbnbs and Other Vacation Rentals Booking.com Debuts First U.S. Credit Card With Perks for Direct Bookings Marriott's Sluggish Q2: Flat U.S., Drop in Government Travel, Forecast Narrowed Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The U.S. will launch a 12-month pilot program on August 20 requiring some travelers from countries with high visa overstay rates to post bonds of up to $15,000, as part of efforts to strengthen visa compliance. Indian travel company Oyo has acquired Australian short-term rental platform MadeComfy for over $50 million, marking its entry into the Australia and New Zealand markets. Meanwhile, European flights are becoming longer and aircraft larger, reflecting a shift away from regional routes toward more efficient, high-capacity operations. New Travel Sticker Shock: Some U.S. Visitors to Face $15,000 Visa Bond Longer Flights, Bigger Planes: Europe's New ‘Average Flight' Revealed Oyo Buys Airbnb Management Platform MadeComfy for Over $50 Million Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
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