Podcasts about mobile analytics

Leading PropTech innovator Ethan Chernofsky of Placer.ai joins Terry Montesi to discuss their niche in the commercial real estate world, and how Placer.ai's empowering analytics technology has changed the industry from underwriting to consumer marketing. He uses Placer.ai's analytics to identify real estate trends, and suggests how more exciting approaches are coming to the world of retail data analysis. Additionally, Ethan and Terry pose the question of which will win in the long run: indoor or outdoor shopping centers? Leaning In is published every second and fourth Wednesday of the month. Be sure to follow the show on your preferred podcast app to hear part 2 of Ethan and Terry's discussion. Timestamps: (1:05) - Placer.ai and Ethan's involvement in the company (2:21) - What's all this data that you are collecting? (3:32) - Coming from the digital space into Retail Real Estate (4:36) - Placer.ai's customers and how they add value (7:05) - Client Case Studies: Developer and Retailer (8:54) - Placer's Tenant Void Tool (9:58) - Are there any interesting data or surprises you're seeing coming out of the pandemic? (18:25) - What trends are you seeing around physical retail? (20:10) - What did you learn during the pandemic about indoor and outdoor malls?

In today's episode, we invite Ronen Mense, President and Managing Director APAC for AppsFlyer, to help us answer these questions and more. In the last 7 years with AppsFlyer, Ronen has managed to grow the mobile analytics platform from newcomer to market leader in APAC achieving 70% market share, triple digital revenue growth year on year, and building an amazing team of 175+ across 7 offices in the region. Show Notes:02:12 Introduction to Ronen03:13 What is AppsFlyer05:03 China's strategic value for AppsFlyer and vice-versa11:04 AppsFlyer's value proposition for Chinese startups expanding overseas14:53 What made AppsFlyer special: The need for independent analytics20:59 Dealing with competitors: How to create moats?23:56 Localizing product to suit the China market27:41 How AppsFlyer stays independent in the Age of Splinternet34:05 The Success Playbook for AppsFlyer37:08 Ronen's Mantra for Success42:05 How to contact RonenMany thanks to our guests  Ronen Mense; host Oscar Ramos; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group  invitation.To subscribe to our newsletter, please visit  www.asiastartuppulse.comFollow us on LinkedIn:  https://www.linkedin.com/company/asia-startup-pulseEmail us: team@chinastartuppulse.com

How do you build a global business from China? What are the opportunities and challenges for founders operating in multiple geographical locations? Today, we have with us Bertrand Schmitt, Co-Founder & Chairman at App Annie, a leading mobile market data and analytics platform with data on over 8 million apps and thousands of websites. Today, App Annie is one of the most trusted names in mobile data analytics. As someone who entered the world of analytics in the early 2000s, Bertrand is a strong believer in the role of data and metrics in helping businesses build the products their customers want. With the growth of mobile apps, the need for new analytics was the inspiration to launch App Annie. In today's episode, Bertrand takes us back to the initial stage of development of mobile data analytics with the advent of the iPhone and App Store, and how he identified a problem that was yet to surface and started App Annie. We then dive deep into how he moved to China and ended up launching a global business from Beijing at a time when the company hardly had any tangible China market exposure. Show Notes:1:53 Introduction to Bertrand Schmitt4:55 Early days of the mobile ecosystem and the problems within6:28 Evolution of mobile operators' role in the industry8:57 Centralization of content distribution in the mobile space9:59 Apple vs Android ecosystem10:59 Getting into the world of analytics and inspiration behind App Annie12:26 Beginning of the China Story14:55 Deciding to go into entrepreneurship in mobile analytics16:30 Mobile analytics: Global problem or local (China) problem?17:37 Perception of AppAnnie in the global market18:57 Was China a critical element of success?21:00 Experience of overseas fundraising from China25:05 What triggered the move from Beijing to San Francisco28:26 Learnings/ findings working across multiple geographical locations 32:06 Instrumental roles that made a difference to the company33:12 Critical moment of evolution in China's mobile industry/ecosystem37:00 Lessons for entrepreneursMany thanks to our guest Bertrand Schmitt; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on LinkedIn: www.linkedin.com/company/the-china-startup-pulse/Email us: team@chinastartuppulse.com

Today, we have with us Bertrand Schmitt, Co-Founder & Chairman at App Annie, a leading mobile market data and analytics platform with data on over 8 million apps and thousands of websites. App Annie is one of the most trusted names in mobile data analytics.Show Notes:1:53 Introduction to Bertrand Schmitt4:55 Early days of the mobile ecosystem and the problems within6:28 Evolution of mobile operators' role in the industry8:57 Centralization of content distribution in the mobile space9:59 Apple vs Android ecosystem10:59 Getting into the world of analytics and inspiration behind App Annie12:26 Beginning of the China Story14:55 Deciding to go into entrepreneurship in mobile analytics16:30 Mobile analytics: Global problem or local (China) problem?17:37 Perception of AppAnnie in the global market18:57 Was China a critical element of success?21:00 Experience of overseas fundraising from China25:05 What triggered the move from Beijing to San Francisco28:26 Learnings/ findings working across multiple geographical locations 32:06 Instrumental roles that made a difference to the company33:12 Critical moment of evolution in China's mobile industry/ecosystem37:00 Lessons for entrepreneursMany thanks to our guest  Bertrand Schmitt; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on LinkedIn: www.linkedin.com/company/the-china-startup-pulse/Email us: team@chinastartuppulse.com

Episode 6 of The Mobile GameDev Playbook looks at player archetypes and motivations and how these essential insights are being factored into game development. The podcast explores how game designers develop insight into their player types, as well as some of the most recent developments in player types and motivation metrics. Podcast guests are Rovio and Fundamentally Games, help provide further insight into their own experiences and what they’ve learnt when it comes to designing games for specific audiences. Host Jon Jordan is joined by GameRefinery's Chief Analyst Joel Julkunen as well as Kieran O'Leary, Director of Growth for Games at Rovio and Oscar Clark, Chief Strategy Officer at Fundamentally Games. Kieran has many years of experience marketing and growing mobile games, including five years at Gameloft before joining Rovio. Oscar is a well-known hat-wearer in the world of mobile games and is also the author of the book ‘Games as a Service’. Thanks for listening!

This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 4 of our conversation, we're going to talk about the rise of the zero click and how that's impacting mobile analytics. Show NotesConnect With:Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Blockchain is one of the hottest topics being discussed today. Listen to the top Bitcoin & Blockchain leader, thinker and doer in the space, Vinny Lingham, as he discusses his views on blockchain, analytics, and everything in between. For further information about Oracle Analytics Cloud please visit: oracle.com/analytics

Data Management University is proud to bring the leading edge of data management information to iTunes! Enjoy our podcasts featuring David Marco and Dr. Anne Marie Smith.

Data Management University is proud to bring the leading edge of data management information to iTunes! Enjoy our podcasts featuring David Marco and Dr. Anne Marie Smith.

Sunil Thomas. He’s had a ton of experience working in tech companies and decided in 2013 to take the plunge himself and go all in with his 2 co-founders. They’ve since raised a total of $9.6 million – $1.6 million seed and $8 million in series A. They launched revenue in 2016, broke $1.5 million in total sales and this May 2017, broke $400,000 in MRR out of about $5 million ARR. He wants to double that by the end of the year, amounting to $800,000. They have a team of 45 based between California, New York and India—again, making it easier for mobile applications to understand what the heck users are doing in their apps. Famous Five: Favorite Book? – Play Bigger What CEO do you follow? – Satya Nadella of Microsoft Favorite online tool? — Slack How many hours of sleep do you get?— 7-8 hours If you could let your 20-year old self, know one thing, what would it be? – I wish I knew as much as my kids knew at 13, I had no clue what I was doing at 20   Time Stamped Show Notes: 00:44 – Nathan introduces Sunil Thomas to the show 01:32 – Sunil Thomas is the co-founder and CEO of CleverTap 01:46 – CleverTap combines people-based analytics with user engagement, it can be used in your mobile app and website and you get to understand what they are doing 02:23 – It is like a combination of Mix Panel plus App Boy for mobile apps and websites 03:17 – The average customer pays them $2500 – $3000 a month based on event data 03:37 – The top cohorts pay $10,000 to $20,000 a month 04:21 – CleverTap is one of the few companies that has both Accel and Sequoia as their funders and they have raised a total of $9.6 million dollars with a seed of $1.6 million and $8 million in series A 05:18 – CleverTap started in 2013 and has 3 co-founders—Suyin has had various work experiences in the tech industry 05:56 – CleverTap came about because of the need to engage users 06:47 – Nathan says there are only a limited number of apps a person engages with on a daily basis 07:02 – Sunil says their business is targeted on the companies and not the consumers 07:28 – There are more than 10,000 apps that go into the app stores every day 07:53 – The pricing starts at $1000 a month 08:23 – An average monthly active user does 15 to 20 events in your app 08:54 – They currently have 200 paying customers and 2000 apps that are sending them live data 09:13 – A plan of the company is to cover 10 million events a month for their free plan in 3 years 09:31 – The conversion rate is 30% for those who are using the free plan to a paid plan 09:44 – Nathan computes the revenue is at least $400,000 a month 10:05 – In terms of competition, there are three sets of apps: apps that get app data for sales, attribution provider apps and the one about user engagement and app analytics where CleverTap is 11:19 – Their growth churn is very low with everyone on the less than 1,000 plan who are still sticking around 11:51 – The company started to monetize just a year ago and has a 400,000 growth rate 12:15 – They have 45 people globally – 11 are in the US and 32 are in India with the core engineering team in India 13:10 – To acquire new customers, they have marketing qualified leads from websites and they hit bigger accounts on the outbound, focusing on direct sales rather than marketing and advertising 14:41 – The biggest expense is in the hosting 15:18 – It was hard during the early days, but it has now come to a point where they are benefitting 15:55 – In 2016, they broke $1.5 million in revenue and are targeting to get to $10 million by the end of the year 17:04 – The Famous Five   3 Key Points: Look for a need and fill the gap in today’s current technology. Know your target market well! You may start slowly at first, but it will pay off in the end.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Today we are spotlighting Kara Dake of CleverTap. CleverTap is an SDK that helps acquire, engage and retain the right users for your mobile app. This episode is powered by BetaList.com, where you can discover tomorrow's startups today and Make in LA, empowering you and your business by making hardware not hard. Connect with us at wearelatech.com/podcast and tweet @WeAreLATech and @EspreeDevora.

In This Episode Enterprise companies are often admired for their access to resources but digital is leveling the playing field for businesses of all sizes. In this episode Brian and Daniel discuss how small businesses are using social, mobile, analytics, and cloud to differentiate themselves from competitors. How Does Leveraging Digital Benefit Small Business? What is the best way to get to my customers? A common question asked by business owners. What should be an easy question to answer is often a daunting task for most business owners. A few minutes into this episode Daniel shares how he uses the acronym T.C.I.K. The Customer Is King when making business decisions. Historically small businesses have had to deal with a lack of technology, lack of customer intelligence, lack of ability to utilize data but thanks to the growth of cloud based applications small businesses are no longer at a disadvantage and can serve customers as well or better than larger entities. Digital is powered by the cloud. Cloud allows us to have services on demand, pay for what we want or need, and be extremely agile accessing applications from wherever we happen to be. Digitally enabled small businesses are well equipped to take on larger competitors.   Why is Social Important For Small Business? “Social is the great amplifier. Social allows you to not only communicate your message at scale but also crowdsource feedback on your product or service in real-time to then augment content creation and ultimately better understand the customers you desire to serve.” -- Brian Fanzo   Why is Mobile Important For Small Business? “Mobile is the ultimate enabler. The ability to share, consume, and engage on the go has allowed for much greater collaboration between colleagues, departments, partners, and more. Mobile technology has made it possible for us to keep the ball moving no matter where we happen to be physically located.” -- Daniel Newman   Why is Analytics Important For Small Business? “A small business has to be able to learn and pivot as customer needs and wants change. Analytics plays into every business decision. Answers to questions such as when is the right time to hire someone, how is our content performing on social, and how happy are our current customers can all be found in analytics. The information is available. You’re doing yourself a disservice if you’re not looking at analytics. There is no excuse to go on gut feel alone.” -- Brian Fanzo   Why is Cloud Important For Small Business? “Cloud has been a mythical beast for many small businesses but I think this year we are finally seeing awareness and understanding. Cloud’s impact and necessity is that it impacts every single thing we do. The agility to migrate from an integral business tool such as a CRM to a better fit with little effort is priceless. Cloud is an equalizer. Employees can access tools from anywhere. Businesses can be nimble and pivot when needed. This is the future of business.” -- Brian Fanzo “Cloud runs every facet of our business now - either indirect or direct. Every part - collaboration, back office software such as accounting, payroll, CRM, and all social tools - all cloud based. My entire business runs in the cloud. Do you know how many IT guys I have on staff to run it? None. You know how much money I’ve saved? Tons. The cloud allows small businesses to become big businesses very quickly.” -- Daniel Newman How is social, mobile, analytics, and cloud transforming your business? Blab link: https://blab.im/brian-fanzo-isocialfanz-social-mobile-analytics-cloud-usage-in-smallbiz-smactalk-podcast

Sharon Lin has big aspirations when it comes to big data. Sharon wants to apply data science to solve California’s mega drought problem by integrating real-time weather data into crop irrigation systems. Additionally, she wants to use advanced image recognition algorithms to predict, track, and monitor endangered wildlife migration patterns to help endangered species from being hunted. I sat down with her this week to talk about applications of data science in the field of mobile behavioral analytics. Over the last 5 years, Sharon has worked in the emerging field of mobile behavioral analytics and she shared some golden nuggets with me.  Here’s what I picked up: Mobile analytics and its relationship with evolution and emergence of IoT (internet of things) Privacy, Personalization, and IoT: Sharon shared her brief thoughts on the intersection of these areas.  Two main problems most companies face when it comes to fully maximize their data potential, and what to do about it! Difference between data processing engines Spark and Hadoop  Connect with Sharon on her LinkedIn: Sharon’s LinkedIn or email her at “sharonxlin” at “gmail.com”

From Mobile Analytics to Mobile First

Transforming the Workplace: The very nature of the workplace is changing fast. Businesses are facing intensifying pressure by competitors who have been able to achieve parity in terms of service, technology, and price. Meanwhile, innovative new business models are causing disruption across even the largest and most firmly established organizations.

Greg brings a great overview of the tools he used at Cabela's in order to understand their customer flow - from interest to purchase - and what influenced their buy decisions. Knowing how far people travel to get to a store or the influence of discounts on certain products or having the right offer that brings them from the food court to your store are essential today. The tools and tactics we talk about in this episode helps to demystify this process.   It isn't rocket science but it may feel like it sometimes. Our goal is to set you on a path that will help you more effectively convert the customers and potential customers you are already paying to reach. Close the loop with some of these suggestions.

Greg brings a great overview of the tools he used at Cabela's in order to understand their customer flow - from interest to purchase - and what influenced their buy decisions. Knowing how far people travel to get to a store or the influence of discounts on certain products or having the right offer that brings them from the food court to your store are essential today. The tools and tactics we talk about in this episode helps to demystify this process.   It isn't rocket science but it may feel like it sometimes. Our goal is to set you on a path that will help you more effectively convert the customers and potential customers you are already paying to reach. Close the loop with some of these suggestions.

Thomas Gronbach from Keynote Systems talks about the key differences that make integrating mobile into existing Application Lifecycle Management (ALM) a challenge; how companies and QA testers can get a true sense of the user experience; when to test using emulators versus real devices; the difference between manual testing and automated testing; and tips for those who do not yet have a viable mobile strategy in place. Interviewed by Tina Miteko for Tech Talks Central.

Dr. Chris Wasden is a Managing Director at PwC, the world's largest professional services firm, and the Healthcare Innovation Leader. He focuses on digital and consumer health innovation by applying Social, Mobile, Analytics and Cloud technologies to enable technology and business model innovation. Prior to PwC he led nine startups, which included corporate ventures, venture financed startups, incubators, and family owned businesses. He is a named inventor on 20 issued patents. He has authored over 40 reports and papers on technology and business model innovation, with a focus on Social, Mobile, Analytic and Cloud technologies in digital mobile health. He leads innovation and digital mobile health engagements with large and small organization to help leadership enable transformational change that gets innovation into the DNA of the culture to drive greater growth and success on a sustainable basis. Dr. Wasden has a doctorate in human and organizational learning from George Washington University in Washington, DC, an MBA from the UCLA Anderson School, and two bachelors degrees in accounting and Asian studies from Brigham Young University in Provo, Utah. In this interview, Dr. Wasden provides great insights into the necessity and potential of disruptive technology in health, as well as some of the obstacles.

In this episode, the Beyond Web Analytics talks with Suhail Doshi, founder of Mixpanel, about the still evolving world of mobile analytics.   The conversation covers the reasons for starting Mixpanel, how some companies are using and reaping benefits from, and what the future holds for the product. So download this podcast to your favorite [...]

Pour ce quatrième épisode, nous avons le grand plaisir d'accueillir Vincent Kermorgant, analyste Web senior au siège mondial de Nokia à Helsinki (Finlande). Vincent nous a fait part de son expérience passionnante d'utilisation du "Mobile Analytics", à la frontière du Web et des applications mobiles. Pour plus d'informations, consultez www.webanalyticsprofits.com

Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, [...]

Mobile Analytics Discussion with Bryson Meunier of Resolution Media and the Natural Search and Mobile SEO Blog