Podcasts about serpstat

Alison Ver Halen is a Content marketer, SEO strategist, and author of "Content Marketing Made Easy," she combines human insight and writing talent to make impactful campaigns to build strong brands and brand authority.In this episode you will learn the importance of understanding your target audience and creating a content strategy that meets their needs. You will hear about why blogging will benefit your business by improving SEO, building brand awareness, and establishing thought leadership. Alison also shares her effective SEO strategies, how to effectively use subheadings, header tags and incorporate relevant keywords. We also discuss many different aspects of content marketing such as is AI good or bad for marketers, what makes good sales pages, insights on repurposing content, the value of owned audiences and the future of the marketing industry. https://avwritingservices.com/https://www.linkedin.com/in/alison-ver-halen/How to Master Content Marketing: Audience, SEO, and AI with Alison Ver HalenKey TakeawaysUnderstanding the target audience is crucial for creating a content strategyTools like SERPSTAT and AnswerThePublic can help with keyword researchBlogging improves SEO, builds brand awareness, and establishes thought leadershipEffective SEO strategies include creating high-quality, in-depth content and using relevant keywords Understand your target audience and use their language in your content.Repurpose your content across different platforms to reach a wider audience.Focus on owned audiences, such as your website and email list, to have more control over your content distribution.The strategy behind content marketing can be enjoyable and fulfilling.AI can be a useful tool for generating content, but it should be used with caution and always checked for accuracy.New Episodes every Monday!www.stringcastmedia.com

Watch on YouTube About 90% of startups fail. Why? How research can help startup to grow? What is a product-market fit? How and what kind of research can help to find it? The market is always changing. People, competition, and technology are changing. How research can help to see these changes? Henry Ford once said, "If I had asked people what they wanted, they would have said faster horses." How to test new technological product ideas? What is customer development? How to make a good guide for interviewing customers? What are the most common mistakes during customer interviews? What are the cultural differences in researching in different countries? Let's say the UK vs USA and maybe other countries of your experience. Who should drive research in startups? Spoiler - founders themselves. Research vs intuition for entrepreneurs and marketers? What's better? And useful links for diving deeper: Books: 1. Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory 2. Quantifying the User Experience: Practical Statistics for User Research 3. Hooked: How to Build Habit-Forming Products 4. Validating Product Ideas: Through Lean User Research 5. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you 6. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Trendwatching: 1) Online tools for competitor analysis. Services like Serpstat and Similarveb can help you find out their key metrics and search queries 2) Analysis of short-term trends using Google Trends 3) Observing social media trends and sentiment in Instagram, Pinterest 4) Subscribing to sites that send out statistics and trends e.g., Glimps and Trendwatching 5) Miscellaneous research (e.g., consumer insights from Google and news analysis by business area 6) Dedicated trend-watching sites and channels e.g. retail innovation, technology and tech startup; 7) Conferences on trends in different 8) Movies and books about the future, trendspotter observation; 9) Interviews with experts, futurologists, and trend watchers;

Kari is the CEO of The Content Factory, a digital PR agency that specializes in SEO and social media marketing. Their portfolio has featured a wide variety of purpose-driven brands, including Astroglide, Fairtrade America, Innovyze, POLYWOOD, enterprise-level SaaS companies and a lot of others in between. They represent multiple billion-dollar accounts and SERPstat recently named her one of the top 3 women in the SEO industry. Kari and her team has been featured in Forbes, Fast Company, Inc, Entrepreneur and many other media outlets for our digital marketing expertise and work culture. Thrive named her a "limit-breaking female founder" and NBC News referred to her as a "CEO who takes job perks to the max" due to the fact that all of her employees work from home, or wherever there's WiFi.

Today's episode was recorded the day Russia invaded Ukraine. Jim and Dave speak with two SEO industry members living and working in Kiev, Igor Shulezhko and Anton Shulke.Igor Shulezhko is a Russian speaking Ukranian living in Kiev. He is a brand ambassador for Serpstat, a cofounder of rankUP, and co-owner of Shmeo.link/. He has a friend translating for him.Anton Shulke is head of Influencer Marketing at Duda, the highly SEO friendly CMS platform. Originally from Moscow, Anton lives in Kiev, Ukraine.Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

1. #WordStreamKeywordTool​ (free) The #WordStreamkeywordtool​ allows you to #target​ certain #niches​ (groups of related #keywords​), gives you further #suggestions​, and also allows you to group them based off of a common theme for easy #ad​ group launches. 2. #Soovle​ (free) If you have multiple #channels​ you wish to do #keywordresearch​ for and want to sound like an idiot explaining the pronunciation of this #tool​ to your watercooler buddies, then #Soovle​ is a perfect fit. #Soovle​ allows you to explore the most typed #keywords​ on multiple #searchengines​ based on the #keyword​ root you give it. It even includes Amazon​ and eBay​. Not only is it a great #keywordresearchtool​ to use, but it's also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas. 3. #Ubersuggest​ (free) #Ubersuggest​ takes any #keyword​ you give it and immediately gives you an almost unlimited list of alphabetized and numerical #keyword​ variations of your original #keyword​. You can even take it further by adding “bounce house ab, ac, ad” to uncover more #keywords​ that you could potentially bid​ on or use for #SEO​ purposes. 4. #Serpstat​ ($19) #Serpstat​ is an all-in-one #SEOplatform​, and #keywordresearch​ is one of its functions. This #tool​ has some unique features that can help you #optimize​ your #website​ and get ahead of your competitors' sites as well. Unlike similar #tools​, #Serpstat​ is a page-oriented #platform​ for in-depth competitive #analysis​. You can find competitors and define #missingkeywords​ for a single URL or even entire domains. You can also view historical position data for a range of pages​ organized by phrase, as well as see which pages​ have dropped in rank and their rank distribution as a percentage, which is very handy if you want to compare data​ from two different time periods or observe changes over time based on algorithm updates and other factors. 5. Search Term/Query Reports (free-ish) Now even though you won't be expanding your #keyword net by using search query report mining, you'll at least be improving your Google Ads or Bing Ads account by patching up holes. One common thing I notice in #PPC accounts is the lack of attention and detail in which the account owner or previous agency allows one or a couple of keywords to be the “catch-all” for everything. The search term/query report is a #PPC report that shows you what search terms have actually triggered your ads based on the current keywords you're bidding on. So it won't expand your reach since your ads are already showing for those terms, but it will help you improve your quality scores and granularity within your account. 6. Google #Keyword Planner (free) The Google #Keyword Planner is sometimes regarded as the alpha and omega of #keyword research tools. You must have an AdWords account to access it, and that doesn't mean you have to pay anything to use it, it's still free. The Google #Keyword Planner will show you some pretty neat stats like average monthly searches, competition level (high, medium, or low), the average cost per click, and more. It doesn't give you exact keyword suggestions but it actually takes it a step further and suggests more synonyms and variations than many other tools available. 7. Google Ads Display Planner (free) Google Ads' Display Planner tool isn't solely a keyword tool, but it does offer a great deal of functionality that could be invaluable to marketers of all stripes. The Display Planner tool replaced the YouTube Keyword Tool in 2014 and can be accessed from the Tools section of your Google Ads account. Although it's a little more involved than entering a #keyword into the YouTube #Keyword Tool, the Display Planner offers some great functionality for making the most of Display campaigns, including #keyword-driven video ad campaigns on YouTube. The Display Planner also offers precious insights into the demographics and interests of your audiences. --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

My guest on this week's episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast. Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono present at MozCon, SearchLove, SMX, and the Inbounder. In 2018 Serpstat named Jono the SEO Specialist of the year. Also in 2018, SEOktoberfest named him SEO World Champion. Jono's breadth of expertise is quite wide. He's an expert in digital strategy, SEO, analytics, web development, WordPress, structured data, conversion rate optimization, and more. I first heard of Jono from a speech he gave a few years ago titled the “Democratization of SEO.” I'm going to start our conversation asking him about that speech which starts with a simple realization… SEOs continue to perform the same routine tasks over and over again. As technology improves, there will be less of a need to fix internal links and 404 pages. Jono asks SEOs to consider: what happens when everyone's website is fixed? Jono is also the creator of daysoftheyear.com which catalogues every holiday on every day. So if you were ever curious about when Sherlock Holmes day or Public Gardens day is, take a look at https://daysoftheyear.com. Grab something cold to drink and join me for a conversation with the incredibly impressive Jono Alderson. We'll talk about his unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and we'll talk a little bit about Jono's impressive sci-fi book list.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Hello gorgeous soul! In this episode, Kari DePhillips shares her adventures with bioluminescence & how she almost got stuck in India at the beginning of the pandemic, as well as some of her Bucketlist items. Kari DePhillips is the CEO of The Content Factory and the co-host of the Workationing podcast, which follows her adventures in traveling around the world with friends while knocking items off of their bucket lists. She's been called a "CEO who takes job perks to the max" by NBC News, Thrive Global named her a "limit-breaking female founder" and SERPstat titled her one of the top three women in her industry. https://www.linkedin.com/in/karidephillips/ https://twitter.com/karileed https://www.facebook.com/groups/workationing https://www.facebook.com/groups/sistersinseo If you desire to share your takeaways tag @adventureyourworld on Instagram For the next 30 days, we will be launching 30 episodes featuring the most incredible women and we have added the funnest giveaway! If you like this episode, please subscribe and leave a 5-star review. Hello! I am vivi the adventure fairy. Adventure is my million dollar vibe Welcome to my world If you desire to travel, adventure and experience your life more, here is how I can help TRAVEL AGENT Wanna travel but it seems very complex, overwhelming & the planning very time consuming? And now on top of that you also gotta keep up with the new rules & regulations? Let me take care of it for you ADVENTURE COACH This is where we work on making your life the biggest adventure & live life fully EXPERIENCE ORGANISER This is a subscription where you get to tell me the vibe of the experience you desire & I create it for you! As many times and as many places you desire. All you gotta do is show up & enjoy. Ideal for digital nomads and everyone who desires to have more experiences, get aways and adventures in their life. Make life your biggest adventure Love vivi, the adventure fairy Do you desire to manifest life-enriching experiences & travels all over the world? My journaling book TRAVELFESTING shows you how in 30 days! Or enjoy a read of Experiencing Life my newest book. Let's connect on Facebook

Kate Toon was gearing up for her biggest year yet with paid speaking gigs taking her to far-flung places when the Pandemic hit and it all disappeared. But if you think Kate is unhappy about that, think again. It’s easy to get caught up in the myriad of expectations people have when you develop an online business but Kate is using her time during the Pandemic to drop a few things and is discovering what it’s like to do what she wants to do and not what everyone else expects her to do. Here's what's important now for Kate. About Kate Kate is an award-winning SEO copywriter, SEO consultant and speaker with over two decades of experience in all things advertising, digital and writing. She's the author of ‘Confessions of Misfit Entrepreneur,' winner : Best SEO community - SEMRush and was voted No. 1 woman in SEO by Serpstat. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast and the founder of CopyCon, Australia's first dedicated copywriting conference. Learn more about Kate on LinkedIn. --- Send in a voice message: https://anchor.fm/wityayl/message

Семантическое ядро – это список ключевых слов разбитый по страницам сайта. Для сбора правильной семантики, лучше использовать платные инструменты: Serpstat, Ahrefs, Semrush, Majestic, Moz. Преимущество платных инструментов, что они показывают уровень конкуренции в SEO. После того, как сделали группировку, выберите приоритеты. Не пытайтесь продвинуть все. Для продвинутых проектов можно использовать схему 4-10 или 11-30, продвигать […]

Artem Borodatyuk. He’s the founder of NetPeak Group and cofounder of Seed Fund WannaBiz. He’s focused on the development of B2B SaaS product companies. His first SaaS company was an all-in-one SEO platform for professionals called Serpstat.com, with 2000 customers and 100K users. Famous Five: Favorite Book? – From Third World to First What CEO do you follow? – Elon Musk Favorite online tool? — Google Spreadsheet How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – “Find some experienced entrepreneur and mentor”   Time Stamped Show Notes: 01:44 – Nathan introduces Artem to the show 02:23 – Serpstat was born as a cure to a search tool that was built by Netpeak 03:00 – Netpeak is the biggest SEO agency in Eastern Europe 03:20 – Netpeak currently has 300 projects in 4 markets 03:38 – Netpeak was founded in 2007 and was initially bootstrapped 03:43 – They haven’t raised funds for the agency side of Netpeak 04:27 – 2016 revenue of the agency side of Netpeak was $5-$15M 04:50 – Serpstat was initially created to be used by Netpeak itself 05:35 – In April 2015, Serpstat became independent 07:00 – In 2016, Serpstat received $250K of funding for 15% equity from Digital Future, a local VC fund 07:41 – Serpstat will almost hit their $1M ARR mark 07:58 – July 2017 MRR 08:26 – Igor Gor is Serpstat’s evangelist; he markets their product 08:45 – Team size is 52 in Serpstat with 20 in marketing 09:25 – ACG is $69 09:39 – Total number of customers is between 1000 to 2000 paid customers 10:36 – Serpstat can be paid in monthly payments or a one-time payment 12:03 – Serpstat loses 1-3% of their users monthly 12:40 – CAC 13:50 – LTV 14:20 – Serpstat spends $2K monthly on AdWords and $1K on Facebook Ads 15:04 – Serpstat is based in Ukraine 15:38 – Serstat plans to expand globally soon 16:02 – Gross margin is around 89% 17:23 – In July of 2016, monthly revenue was $20K 17:54 – 2016 revenue is almost $190K 19:30 – The Famous Five   3 Key Points: Create a product that can be used by your own company; that way you can attest to its usability and value. Europe offers different recurring payment plans than what is offered in the US. Take an offered fund as an opportunity to grow your company.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Интервью с Артем Бородатюк, основатель Netpeak Group, CEO Serpstat, founder 4City. Смотреть на YouTube: https://www.youtube.com/watch?v=x9jEsuuiin4&t=25s&list=PLITrHCen3h7XxKTBD6L0H5Y6emW31Uhg5&index=1 Контакты Артема: ФБ: https://www.facebook.com/IceOd Почта: work@netpeak.net

Олег Саламаха - founder в Serpstat, Интервью о том, как Олег из штатного сотрудника превратился в партнера в международной компании. Как ранее prodvigator завоевал рынок СНГ и стал развиваться на рынках США и Европы. Смотреть выпуск на youtube: https://www.youtube.com/watch?v=QpZy5T_nSoU Ссылка на ФБ Олега Саламахи: https://www.facebook.com/IIGeLoII В этом выпуске: - Что из себя представляет сервис Serpstat - Как возникла идея сервиса. Чем Олег занимался до Serpstat - Как удалось создать самую крупную базу ключевых слов в СНГ - Почему Артем Бородатюк перешел из CEO Netpeak в должность SEO Serpstat - Анализ конкурентов: Ahrefs, Semrush и прочие - Команда проекта - Customer Support - Как Serpstat строит свой маркетинг - Зачем Serpstat привлекли инвестиции - Какой LTV проекта - На чем фокусируется команда Serpstat в 2017 году Подписаться на канал: https://www.youtube.com/c/livepage?sub_confirmation=1 Рекомендуем посмотреть: ★ Крутые кейсы ► http://lp-up.com/blog/ ★ Отзывы о нас ► https://goo.gl/VZB9Vc ★ Интервью с предпринимателями ► https://goo.gl/QdEdnx ★ Уроки по настройке аналитики ► https://goo.gl/60YIva ★ Уроки по контекстной рекламе ► https://goo.gl/1RN83H ★ Уроки Email-маркетинга ► https://goo.gl/fAwQBS ★ Уроки SEO оптимизации ► https://goo.gl/RhMyQ0 ★ Выступления на конференциях ► https://goo.gl/PKr7Zc Связаться с нами: Сайт: http://lp-up.com/ Facebook: https://www.facebook.com/serbacev Канал об интернет-маркетинге, продвижении сайтов и развитии онлайн бизнеса. Обучающие видео от сертифицированных специалистов. Видео-интервью с интернет-предпринимателями и бизнесменами на тему продвижения сайтов в интернете. #livepage #продвижение #seo #маркетинг #оптимизация

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research 00:35 – One is to go to Ahrefs and put in your competitor’s URL 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking 01:00 – Second is Google Search Console 01:15 – Go to the Google Analytics section and check your ranking 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click 02:07 – In keyword searching, you always have to keep up with the trends 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for 02:43 – Fifth is MarketMuse 03:08 – Google checks how thorough your content is 03:22 – Sixth is Serpstat and you can get a deal with App Sumo 03:36 – It is an in-depth keyword/SEO tool 04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for 04:56 – That’s it for today’s episode! 3 Key Points: Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result. Be in the know in regards to what people are searching. Track if your keywords are consistently ranking and if necessary, make changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank. Time Stamped Show Notes: 00:27 – Today's topic: 7 Techniques for Speeding Up Your Keyword Research 00:35 – One is to go to Ahrefs and put in your competitor's URL 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking 01:00 – Second is Google Search Console 01:15 – Go to the Google Analytics section and check your ranking 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click 02:07 – In keyword searching, you always have to keep up with the trends 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for 02:43 – Fifth is MarketMuse 03:08 – Google checks how thorough your content is 03:22 – Sixth is Serpstat and you can get a deal with App Sumo 03:36 – It is an in-depth keyword/SEO tool 04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for 04:56 – That's it for today's episode! 3 Key Points: Find out the keywords that are ranking well and use them so that your pages appear on Google's first page search result. Be in the know in regards to what people are searching. Track if your keywords are consistently ranking and if necessary, make changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Listen to this episode on iTunes today! “When asking for help, appeal to self interest over mercy or gratitude” I met Chris Schelzi in early 2015. He was working at Black Rock at the time. Then we poached him to work with us on a startup. Chris helped that startup raise more than a quarter of a million dollars in a crowdfunding campaign. Now, he's working at AppSumo, bringing you great deals on cool tools for your company. In our conversation, Chris and I dive deep into: Coffee Hedonism Diet and Exercise Ideas for the next great health tech startup How AppSumo is empowering entrepreneurs Please enjoy this episode of Hacker Practice with my good friend Chris Schelzi Notes [02:00] French Press vs Chemex French Press = Full immersion, full body Chemex filters do a lot of heavy lifting [06:00] Justus's favorite cup of coffee French Press + Heavy Cream @ 4 AM Tchaikovsky's 4th Symphony [07:20] BOOKS How books and can be an indulgence Owning books vs going to the library Aristotle's Golden Mean Plutarch's How to Profit by One's Enemies Histories by Herodotus The Autobiography of Malcolm X as told to Alex Haley "The non-fiction, black Catcher in the Rye" Recidivism - noun the tendency of a convicted criminal to reoffend. [16:00] Coffee as a vice. How to best enjoy vices in general. [17:30] Why you shouldn't be afraid to return things to the store [18:30] Zen Roaster. Roasting your own coffee. Moving meditation. Coffee rituals. Chris built himself a side-table. Designing and building things by hand is zen af. [23:30] We talk about axes and camping for a bit Twenty inch Wetterling Axe Joshua tree Skyline Drive [26:30] Our mutual interest in health and physiology Diet - How to get shredded like Chris? Low carb, high fat. Exercise recommendations? Frozen Fatty Coffee Drink Chameleon Cold Brew [39:00] How to teach anti-science people a better way. "Show them a cleaner glass of water". Bullet Proof Coffee gets mentioned about a hundred times. [43:00] Intermittent fasting. Strength training + Tabata Sprints Diet scheduling. Fasting from protein can improve protein utilization. Lift heavy things and sprint. Keep it simple. Michael Pollan's Food Rules Eat a lot of vegetables. Mostly vegetables. [46:00] Isometrics workouts to build strength without putting stress on joints. On grass or in the pool. "Jack your heart rate up". [49:00] Chris's $10,000 offer for a health technology product for monitoring various biological markers The state of health monitoring is abysmal for the average or even extraordinary consumer Idea - Implant that continually measures important biomarkers. Measure in real time. Dutch testing for cortisol and other hormones This idea could change the way we interact with dieting and health in general What would a version one of this tech look like? Measuring the following: Sex Hormones Stress Hormones Cholesterol Fat Soluble Vitamins (A, E, D, K) Glucose and Ketones [1:02:30] What is Chris working on now? AppSumo - Groupon for Geeks DesignBold - Design made easy SerpStat - All in one SEO tooling The cult of the "Sumoling" [1:05:30] What kind of company works with App Sumo GREAT tools for small businesses Validated by some users Startups that have Product Market Fit and are looking to scale to the next level [1:10:00] Chris's role at Appsumo Operations and Marketing Focusing on retention in 2017 [1:13:00] Final requests Build that health monitoring @chrisschelzi on instagram Read The Righteous Mind by Johnathan Haidt and Everything by Robert Greene Landmark Series of Herodotus Conclusion This conversation could have easily been three times as long. I'll certainly have Chris on the show again. If you enjoyed today's episode please subscribe to the show and leave a review on iTunes.