Podcasts about trendwatching

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Best podcasts about trendwatching

Latest podcast episodes about trendwatching

VarejoCAST
Cadê a magia do clique? Como resgatar o prazer da compra no digital [varejocast] t&p #562

VarejoCAST

Play Episode Listen Later Apr 15, 2025 24:04


O clique perdeu o brilho. A compra virou tarefa. E o digital ficou... chato.Neste episódio, nossos hosts exploram um relatório do TrendWatching sobre a perda de emoção e surpresa no varejo digital.O que está por trás disso?Como redes sociais estão virando canais de venda mais rápido que os marketplaces viram comunidades?E o que Nike, Sephora, Zara, Starbucks, Lego e até a Lu do Magalu têm a ver com isso?Spoiler: talvez o problema seja tentar ser o mais barato, quando o jogo é ser o favorito.#varejo #ecommerce #tendencias #experienciadocliente #tiktokshopConteúdo:(00:00:00) Introdução(00:02:01) A perda da experiência e emoção no varejo digital(00:10:03) O grande desafio do varejo digital(00:15:12) Patrocinadores(00:17:05) Exemplos e cases de sucesso(00:21:40) Conclusão

CareerCast by the University of Chicago Booth School of Business

Many people feel a future normal isn't going to happen anytime soon. For those who believe that a future normal is possible, their vision is filled with pessimism, darkness, and hopelessness. Henry Coutinho-Mason, one of the world's leading authorities on consumer trends, Managing Director of TrendWatching, and author of The Future Normal, has a different perspective. He believes there are plenty of reasons to be profoundly hopeful about the way the world is changing. In this CareerCast, Henry shared his insights on how you can build a happier, more successful, and more expansive future. 

Influencers & Revolutionaries
Henry Coutinho-Mason 'The Future Normal - how we will live, work and thrive in the next decade'

Influencers & Revolutionaries

Play Episode Listen Later May 29, 2023 52:51


Series ThreeThis episode of #TheNewAbnormal features Henry Coutinho-Mason, who is obsessed with new perspectives on the biggest question in business: "what will people want next?"I've been lucky enough to have been given an advance copy of his new book “The Future Normal: How We Will Live, Work & Thrive In The Coming Decade” which was written in conjunction with Wall St Journal bestselling author Rohit Bhargava and is out soon.  The book is the focus of our conversation, hence discussing issues such as 'How we will connect, get healthy and thrive / How we will live, work, and consume / How humanity will survive''.(The ex-Managing Director of Trendwatching, Henry's previous book "Trend-Driven Innovation" formed the basis of their research, content & product.) He's also co-founder of 3Space, an innovative solution to generating social value from empty commercial property. Finally, he was also mentioned as one of GQ's Most 'Connected Men in Britain'.  As they say, what's not to like? 

The Marketing Book Podcast
436 The Future Normal by Rohit Bhargava

The Marketing Book Podcast

Play Episode Listen Later May 19, 2023 48:07


The Future Normal: How We Will Live, Work and Thrive in the Next Decade by Rohit Bhargava and Henry Coutinho-Mason About the Book: This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full-body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, they also tackle some of the biggest ethical and societal questions raised by all this progress. In this book, you'll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade. About the Author: Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world.  He is the 3-time WSJ bestselling author of nine books on marketing, innovation, diversity, and trends including his #1 bestseller Non-Obvious Megatrends. Rohit has been invited to keynote events in 32 countries around the world.  His insights have been used by the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, American Express, and hundreds of other organizations to win the future.  Earlier in his career Rohit spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy. And, interesting facts - He is a lifelong fan of anything having to do with the Olympics (he's been to five so far, was sad to miss Tokyo, but is really looking forward to Paris 2024!) and more significantly, he is now a member of a VERY exclusive club – The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/future-normal-rohit-bhargava

Cudne rozmowy o marketingu
#6 Trendwatching — czy można przewidzieć nadchodzące trendy?

Cudne rozmowy o marketingu

Play Episode Listen Later Apr 17, 2023 42:51


W szóstym odcinku podcastu „Cudne rozmowy o marketingu” Joanna Cudna rozmawia o trendwatchingu. Trendwatching to proces monitorowania i analizowania zmian w kulturze, stylach życia, technologii i biznesie. Dzięki pracy trendwatchera firmy mogą być na bieżąco z najnowszymi trendami i innowacjami, co wpływa na budowanie ich przewagi konkurencyjnej. Z odcinka dowiesz się: ✔️ Czym jest trendwatching? ✔️ Kim jest trendwatcher i jak wygląda jego praca? ✔️ Czy trendwatcher przepowiada przyszłość? ✔️ Ile kosztuje praca trendwatchera?

Techsauce Global Podcast
TSG EP.47 Trendwatching: Supercharging the Future with the AI-Revolution with Thomas Klaffke

Techsauce Global Podcast

Play Episode Listen Later Feb 21, 2023 28:36


With 2023 kicking off, the future might be closer than we thought. In the years we've witnessed cutting-edge technology trends that revolutionize the way we live and work, especially with AI-powered advancements. With us today on Techsauce global podcast, we have Thomas Klaffke, the head of trends research at Trendwatching who'll be sharing with us what to expect in the AI supercharge future.

RE:source
Трендвотчинг: зачем он бизнесу, чем он похож на медицину, бизнес-кейсы. В гостях Ольга Еремина, pro-trendwatching.ru

RE:source

Play Episode Listen Later Nov 29, 2022 25:40


- Зачем бизнесу трендвотчинг и чем он похож медицину?- Как оценить пользу? Кейс, где трендвотчинг принес прибыль- Трендвотчинг-форсайт-трендсеттинг: в чем разница?- Всегда ли трендвотчинг работает?Обо всем этом расскажет Ольга Еремина, глава pro-trendwatching.ru. Вся бесплатная маркетинговая аналитика в одном месте: https://6-sense.pro/resource Телеграм-канал RE:source https://t.me/resource6s

Brand Matters
How consumer research can help startups grow faster? Featuring Ksenia Sternina - VP of Ecommerce & UX Research at Arrival

Brand Matters

Play Episode Listen Later Nov 6, 2022 42:32


Watch on YouTube About 90% of startups fail. Why? How research can help startup to grow? What is a product-market fit? How and what kind of research can help to find it? The market is always changing. People, competition, and technology are changing. How research can help to see these changes? Henry Ford once said, "If I had asked people what they wanted, they would have said faster horses." How to test new technological product ideas? What is customer development? How to make a good guide for interviewing customers? What are the most common mistakes during customer interviews? What are the cultural differences in researching in different countries? Let's say the UK vs USA and maybe other countries of your experience. Who should drive research in startups? Spoiler - founders themselves. Research vs intuition for entrepreneurs and marketers? What's better? And useful links for diving deeper: Books: 1. Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory 2. Quantifying the User Experience: Practical Statistics for User Research 3. Hooked: How to Build Habit-Forming Products 4. Validating Product Ideas: Through Lean User Research 5. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you 6. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Trendwatching: 1) Online tools for competitor analysis. Services like Serpstat and Similarveb can help you find out their key metrics and search queries 2) Analysis of short-term trends using Google Trends 3) Observing social media trends and sentiment in Instagram, Pinterest 4) Subscribing to sites that send out statistics and trends e.g., Glimps and Trendwatching 5) Miscellaneous research (e.g., consumer insights from Google and news analysis by business area 6) Dedicated trend-watching sites and channels e.g. retail innovation, technology and tech startup; 7) Conferences on trends in different 8) Movies and books about the future, trendspotter observation; 9) Interviews with experts, futurologists, and trend watchers;

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Ervaar totale ontspanning om stress te laten gaan. Deze oefening kan liggend worden gedaan. Neem tijd voor jezelf en kalmeer je lichaam en geest. Duur: 25 minuten Hieronder tref je de tekst van deze Totale Ontspanning om Stress te Laten Gaan Beste vrienden,Welkom bij deze sessie van totale ontspanning. We hebben de mogelijkheid om een […] The post Totale Ontspanning om Stress te Laten Gaan (25 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Een simpele meditatie om de dag te beginnen. Voor gemak en frisheid, die je kunt meenemen en uitstraalt naar de mensen om je heen. Duur: 7 minuten The post Simpele Meditatie om de Dag te Beginnen (7 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn
Meditatie om te Vertragen en in Balans te Komen (5 minuten)

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Play Episode Listen Later Aug 12, 2022 4:20


Een simpele meditatie om te vertragen en in balans te komen. Korte makkelijk te volgen meditatieoefening. In gesproken door Desiree Castelijn. Duur: 5 minuten Als je vredig en helder bent, trek je geen ongelukkigen aan Thich Nhat Hanh Hieronder tref je de meditatietekst Hallo vrienden, Ik wil je uitnodigen om deze meditatie te ervaren en […] The post Meditatie om te Vertragen en in Balans te Komen (5 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Meditatie voor een moment van stilte met de mediteerder, de kunstenaar en de krijger. Sta jezelf toe om 5 minuten stil te staan. Doe je mee? The post Meditatie voor een Moment van Stilte (5 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Gebruik dit moment, middels deze meditatie, om tot rust te komen. Neem 5 minuten de tijd, daar waar je ook bent. Ervaar bewust, rust in je hoofd en ontspanning in je lijf. Duur: 5 minuten. The post Meditatie om tot rust te komen (5 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Deze kleine meditatie geeft je de gelegenheid om een paar minuten stil te staan en liefde voor jezelf te genereren. Duur: 5 minuten The post Kleine Meditatie voor Je Innerlijke Kind (5 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Deze liggende ontspanningsoefening is gemaakt voor iedereen die stress wil minderen. Ga comfortabel op je rug liggen om de werking van deze oefening heerlijk te ervaren. Duur: 45 minuten. The post Liggende Ontspanningsoefening om Stress te Verlichten appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

In deze meditatie nodigen we onze voorouders uit om met ons mee te ademen. Mam, pap, voorouders en vrienden, ik nodig je uit om met mij in te ademen, ik nodig je uit om met mij uit te ademen. (8 minuten) The post Meditatie met Mijn Voorouders (8 minuten) appeared first on Trendbubbles.

Strefa Designu Uniwersytetu SWPS
Trendwatching - jak pracować z trendami i wdrażać innowacje? - Monika Borycka, Agata Bisping

Strefa Designu Uniwersytetu SWPS

Play Episode Listen Later Jun 30, 2022 47:47


Badanie trendów podczas projektowania produktów i usług jest bardzo ważne. Innowacyjne rozwiązania muszą nadążać za ciągle zmieniającym się światem. Trendy warto analizować systematycznie, by możliwie najszybciej dostrzegać nowe, obiecujące kierunki rozwoju. Czy dzięki trendwatchingowi możemy przewidzieć przyszłość? Na czym polega umiejętność czytania pojawiających się trendów? Jak je komunikować? Czym jest Futures Literacy i przyszłość na poziomie personalnym? Na te i wiele innych pytań odpowie Monika Borycka, trendresearcherka, analityczka innowacji technologicznych i pasjonatka futures studies. Spotkanie poprowadzi Agata Bisping, Smart Generalist w Greenhat Innovation oraz projektantka usług, doświadczeń i procesów. W cyklu rozmów „Mistrzowie” Strefy Designu Uniwersytetu SWPS wraz z praktykami ze świata designu rozmawiamy o tym, jak wygląda ich codzienna praca związana z różnymi aspektami kreatywnego projektowania. Strefa Designu Uniwersytetu SWPS to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: design.swps.pl Interesujesz się designem? Dołącz do nas w grupie Strefy Designu Uniwersytetu SWPS (https://www.facebook.com/groups/StrefaDesignu).

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

In deze korte bewuste ademhalingsmeditatie helpen we de geest zachtjes en vriendelijk terug te keren naar ons lichaam en het huidige moment. Duur: 12 minuten The post Bewuste Ademhalingsmeditatie (12 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn
Meditatie voor Luisteren, Spreken en Kijken met Compassie

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Play Episode Listen Later Jun 28, 2022 10:25


Deze meditatie helpt je vriendelijker voor jezelf en anderen te zijn, op het gebied van spreken, luisteren en kijken. Het helpt je zelfcompassie en compassie voor anderen te vergroten. Duur: 10 minuten The post Meditatie voor Luisteren, Spreken en Kijken met Compassie appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn
Geleide Meditatie voor Vreugde en Verbondenheid (20 minuten)

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Play Episode Listen Later Jun 23, 2022 20:29


Deze geleide meditatie kan ons te helpen opnieuw contact te maken met ons lichaam, met onze voorouders, om verbondenheid en onze vreugde te vergroten. Enjoy. Duur: 20 minuten The post Geleide Meditatie voor Vreugde en Verbondenheid (20 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Deze simpele diepe ontspanningsoefening zorgt ervoor dat je kunt bijkomen en je lijf en geest rust geeft. The post Simpele Diepe Ontspanningsoefening (34 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn
Geleide Diepe Ontspanning van Lijf en Geest (36 minuten)

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Play Episode Listen Later Jun 17, 2022 36:20


Geleide diepe ontspanning van lijf en geest. Met vriendelijkheid en openheid geef je jezelf de mogelijkheid daar waar het nodig is te verzachten. Duur: 36 minuten The post Geleide Diepe Ontspanning van Lijf en Geest (36 minuten) appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Deze oefening is voor 'Diepe Ontspanning', voor iedereen die stress wil laten varen. Weten wanneer je je rust neemt is een oefening op zich. Er zijn veel manieren om te rusten. Deze oefening geeft zowel je geest als lichaam diepe rust, waardoor stress verminderd. Duur: 37 minuten. The post 37 Minuten Diepe Ontspanning met Cello appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Deze korte meditatie is een oefening. Je hoeft niets te bereiken. De stilte en rust die je ervaart zijn een bron voor je vitaliteit. Enjoy. Duur: 14 minuten The post Korte Meditatie voor Vitaliteit en Stilte appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Compassie laat ons zien dat we op een diep niveau we allemaal mensen zijn die geluk zoeken. Deze ‘Net als ik' meditatie is een oefening om compassie te vergroten. Hij duurt 8 minuten. The post ‘Net als ik’ Meditatie om Je Compassie te Vergroten appeared first on Trendbubbles.

Influencers & Revolutionaries
Livia Fioretti 'A dynamic viewpoint on MegaTrends & 2022 LATAM trends c/o TrendWatching'

Influencers & Revolutionaries

Play Episode Listen Later Mar 4, 2022 43:38


This episode of 'The New Abnormal' features Livia Fioretti, Head of Insights Academy at TrendWatching. She's ex-head of their amazing Global Insights Network, made up of 900+ professionals and trend enthusiasts across 80+ countries, that helps clients understand what's happening across regions as well as different cultures. Livia's responsible for leading a global team and the conceptualization and delivery of TrendWatching's insights to clients across a range of industries.  In addition, as their LATAM Lead Trend Analyst, she's also responsible for the company's Latin American content, helping clients around the globe understand different perspectives re: the particularities of that incredible region. In this episode, we therefore discuss her background and the realities of Livia's day-today role at TrendWatching; along with covering a number of key 2022+ social / cultural / business megatrends, and a really exciting multi-country / LATAM report that's about to be published. Finally, we also discuss a fascinating Cultural Anthropology course (sadly interrupted by Covid) that she attended at Goldsmiths re: 'Culture, Society and the Making of Humanity'.  So...enjoy!

#DCDW Podcast van Paul de Vries
Online #DCDW event met David Spisak, Bob Lanham & Michael Cirillo

#DCDW Podcast van Paul de Vries

Play Episode Listen Later Feb 1, 2022 115:37


Hey, welkom allemaal bij een nieuwe aflevering van onze podcast met de missie om de online automotive beter te maken.  Dit keer hebben we niet 1... niet 2... maar 3 automotive professionals te gast! Het zijn namelijk Michael Cirillo, Bob Lanham & David Spisak! Alle 3 automotive professionals afkomstig uit de USA en in deze podcast vertellen ze over hun visie op de automotive branche anno 2022! Kortom, een must-listen om het jaar goed te starten! Volgende week hebben we uiteraard weer een nieuwe gast met dezelfde missie: de online automotive beter maken. Dankjewel! Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, 2dehands.be, UCC, Calldrip, CARMEN Automotive BDC en Findio Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. Waarom kiezen voor Calldrip? Calldrip is een succesvol leadopvolgings systeem dat zijn oorsprong heeft in de Verenigde Staten en dankzij #DCDW nu ook in Nederland en België beschikbaar is. Het systeem is vooral geschikt voor importeurs en grote dealerholdings die ervoor kiezen de leadopvolging bij de verkopers te leggen. Calldrip is de ideale tool om verkopers te ondersteunen bij leadopvolging en tot maximale conversie te komen. Waarom kiezen voor UCC? UCC: Steeds meer collega's gebruiken Used Car Controller. Taxeren, calculeren, publiceren of auto's verhandelen met je persoonlijke handelsplatform? Met 1 abonnement geeft Used Car Controller je controle over alle kritische gebruikte auto processen. Zo maakt Used Car Controller je tot de beste in je vak! Waarom samenwerken met Findio voor auto? Als u kiest voor Findio voor auto, kiest u voor een partner voor de lange termijn. Wij verzekeren u van:online retail oplossingen – ruime kennis en ervaring op het gebied van automotive – al uw krediet onder één dak – Ondersteuning van uw verkopers – Remarketing tools – digitale oplossingen voor dealermanagementsystemen van Autodata, VWE Automotive, Used Car Controller of Autosoft om uw auto's gemakkelijk te adverteren en te beheren op meerdere autoverkoop sites. Waarom kiezen voor Spincar? Auto kopen anno 2021? Naast gemak, betrouwbaarheid kijkt een consument ook naar presentatie. De kleding- en elektronicabranche doet dit al jaren door 360º beeld te gebruiken bij presentaties. En dat werkt. Mensen zijn op zoek naar volledigheid tot in detail. Als webshop profiteer je daar optimaal van. Daarom is 360º presentatie ook de manier om de aandacht voor consumenten te trekken die op zoek zijn naar een auto. Autobedrijven die werken met 360º beeld, -spins-, merken dat klanten het enorm waarderen en ontvangen beduidend meer leads. Consumenten krijgen zekerheid en bevestiging van de juiste prijs bij het bekijken van een spin. De zorg en aandacht voor een goede presentatie kenmerkt een serieuze aanbieder. SpinCar is o.a. exclusief partner van AutoTrack.nl"

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Geniet mee van mijn kennis die ik jarenlang als makelaar heb opgedaan. Ik behandel alle handige trucjes om jouw droomhuis te vinden. Luister naar de podcast The post Tips voor het Kopen van een Huis (podcast) appeared first on Trendbubbles.

Escape Your Limits
Ep 204 - How to Predict the Future with Prof. Dr. Carl Rohde

Escape Your Limits

Play Episode Listen Later Sep 13, 2021 76:35


Our guest this week predicts the future for a living. Not peer into a crystal ball kind of future predicting. His role as a forecaster in the real world is concerned with future certainty. Prof. Dr. Carl Rohde looks at how hidden trends in the present signal direction changes for society, brands, and the world at large. He doesn't tell us how we should think about the future; instead he lays out his own predictions. What will delight your customers in six months, a year, two decades? What eco trends will influence the fitness industry? How will technology and A.I. shift ever-changing consumer expectations? If you're eager to see into the future, check out this interview with Prof. Dr. Carl Rohde. Prof. Dr. Carl Rohde is a cultural sociologist, a professor of Future Forecasting, Trend Watching and Innovation, and the founder of Science of the Time. He conducts the biggest trend research, the Cool City Hunt project, with 47 universities and about 10,000 students worldwide. Together they construct local and global validated trends for brands such as Adidas, Bacardi, BMW, Canon, Coca Cola, Footlocker, Heineken, Levi's, Microsoft, Sony.

In Clear Focus
In Clear Focus: TrendWatching with Thomas Klaffke

In Clear Focus

Play Episode Listen Later Aug 17, 2021 35:44


In Clear Focus: With an eye on the future, we talk with Thomas Klaffke, an expert in identifying and interpreting consumer signals. As Head of Research at TrendWatching, Thomas explains the process of mapping out global, meaningful consumer trends and insights. We also discuss Business of Purpose, a new platform for business professionals which Thomas also leads - and what a societal shift from carefree consumerism to a more purpose-driven economy will mean for the future of brands and commerce.

Purpose Projects
#27: Izzy Ahrbeck of Business of Purpose | How can a purpose-minded community drive the sustainable transformation?

Purpose Projects

Play Episode Listen Later Jul 28, 2021 51:57


A "global advocate for future-proofed frameworks" - behind this rather abstract and fancy description, Izzy Ahrbeck works tirelessly for TrendWatching, one of the world's leading consumer trend firms since 2002, and its sister-brand Business of Purpose - always in search of the latest purpose-driven trends and sustainable innovations. Deep-diving into and covering the whole topic range from empathetic leadership to intersectional environmentalism, Izzy is literally a Master in Sustainable Business & Innovation - having lived in eight countries all over the world and also co-creating sustainable business strategies. Join our nerdy and fun convo with the Berlin-based purpose expert and learn all about the latest sustainable trends, which developments you should follow and why purpose-driven businesses are the future.

In Clear Focus
In Clear Focus: #TheBigeyeLens - An Eye on the Future

In Clear Focus

Play Episode Listen Later Jul 13, 2021 25:38


In Clear Focus: Coinciding with the launch of Bigeye's new website and #TheBigeyeLens campaign, this week's episode explores connections between human eyesight and trend forecasting. We're joined by two guests: Doctor of Optometry, Dr. Amanda Stebbins in Orlando, and Thomas Klaffke, the Head of Research at TrendWatching, based in Berlin, Germany. With an eye on the future, we hear about the latest advances in correcting vision, and how COVID has accelerated disruptive innovations in retailing.  

Let's Talk Communicatiemanagement
#4 - Herman Konings en Klaas Fremaut over trendwatching en communicatie

Let's Talk Communicatiemanagement

Play Episode Listen Later Jun 16, 2021 77:00


Jan Dauwe ging in gesprek met veranderingspsycholoog Herman Konings (Pocket Marketing) en Klaas Fremaut (Focus Advertising) over hoe trendwatching geen trendquatching is, en over hoe je de inzichten van de veranderingspsychologie inzet in communicatiecampagnes. Doorspekt met prachtige anekdotes, houden ze een pleidooi om meer vragen te stellen.

The Deep Dive
Episode 68: Trends, Signals and Culture w/Livia Fioretti

The Deep Dive

Play Episode Listen Later Jun 10, 2021 56:46


In this conversation, Philip talks to Livia Fioretti, Head of Global Insight Network of Trendwatching. In this conversation Phil and Livia discuss her journey from Brazil to Spain, the distinction of trends, signals and culture and how living in the future is a default setting. The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip's Drop: Azadi: Freedom. Fascism. Fiction. – Arundhati Roy (https://www.haymarketbooks.org/books/1547-azadi) Sound of Metal (https://www.imdb.com/title/tt5363618/) Livia's Drop: Invisible City (https://www.imdb.com/title/tt8878862/) Special Guest: Livia Fioretti .

Radio LUZ
#rozmowa: Czym jest trendwatching? Opowiada Monika Borycka

Radio LUZ

Play Episode Listen Later May 9, 2021 35:01


W ramach audycji „Łowca Androidów” Olek Młyński porozmawiał z Moniką Borycką, która zajmuje się trendwatchingiem oraz trendresearchingiem, o prognozowaniu przyszłości oraz dokonywaniu predykcji na podstawie otaczającej nas rzeczywistości. Jak takie zawody powstały, i skąd się wzięły? Czym różnią się od zwykłego proroctwa? Dlaczego w USA, a nie w ZSRR powstała taka nauka jak futurologia?

Wired For Success Podcast
WFS #33: Trend forecasting with Camila Straschnoy

Wired For Success Podcast

Play Episode Listen Later Mar 2, 2021 33:27


EPISODE SUMMARY Join scientist and mindset coach Claudia Garbutt and Brand Strategist & Trend Researcher Camila Straschnoy as they talk about what it takes to build a successful business and how you can use trend forecasting to maximize your business opportunities.   In this episode we talk about: - Pursuing your dreams & following your passion - Moving forward even when you don't have all the answers yet - Trend forecasting and how it can help your business - MATE HOUSE and what makes it so special   EPISODE NOTES Camila Straschnoy is a brand strategist, trends researcher, keynote speaker, editor, creative storyteller, and educator located in Miami Beach, FL. Her obsession with fashion, passion for art, and innovative approach to storytelling has allowed her to find new ways of supporting burgeoning brands, producing content, and inspiring audiences. She holds a BA in fashion and textile design and an MFA in Visual Arts, as well as international diplomas in fashion marketing and trend forecasting. Camila was trained at one of the world's leading consumer trends agencies, TrendWatching, while serving as an innovation spotter. As an independent consultant in the fashion, beauty, and media industries Camila's client list includes L'Oréal, InStyle, ELLE, Harper's Bazaar, VOGUE, L'OFFICIEL, ¡HOLA! and Univision as well as developing sustainable brands and startups. In 2021 she is launching MATE HOUSE her mission-driven consulting agency bringing a trend-driven approach to innovation and strategies.   LINKS: CAMILA'S TREND FORECASTING COURSE (use code WIREDFORSUCCESS at check-out to receive a discount): https://camilastraschnoy.teachable.com/p/using-trends-as-your-thinking-partner   MATE HOUSE: THEMATEHOUSE.COM WEBSITE: camilastraschnoy.com INSTAGRAM @camistraschnoy CLUBHOUSE @camistraschnoy ------------------------------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by leaving a review and a comment! I'm always open to suggestions – maybe you have a specific topic in mind that you would love to learn more about or you know someone who would be a fantastic guest for this show – leave a comment and let me know! Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes!   If you'd like to connect more, you can find me here: Website: www.wiredforsuccess.solutions Instagram: https://www.instagram.com/wired_for_success/ Facebook: https://www.facebook.com/claudia.garbutt.1 LinkedIn: https://www.linkedin.com/in/claudia-garbutt/ Clubhouse: @wiredforsuccess HELPFUL RESOURCES Get my FREE “Prime Your Brain for Success in Less Than 5 min Each Day” audio file that is specifically designed for ambitious, mission-driven entrepreneurs who want to start their day more focused, inspired & energized!   Wanna find out how I can help you leverage the power of your mind and tap into the wisdom of your body to feel fully aligned, trust your intuition, and achieve your goals with ease and joy rather than with constant hustle and pushing yourself to the point of exhaustion – book a free 20min Strategy Session with me: https://bit.ly/2YemfIe

Wired For Success Podcast
WFS #33: Trend forecasting with Camila Straschnoy

Wired For Success Podcast

Play Episode Listen Later Mar 2, 2021 33:26


EPISODE SUMMARY Join scientist and mindset coach Claudia Garbutt and Brand Strategist & Trend Researcher Camila Straschnoy as they talk about what it takes to build a successful business and how you can use trend forecasting to maximize your business opportunities. In this episode we talk about: - Pursuing your dreams & following your passion - Moving forward even when you don't have all the answers yet - Trend forecasting and how it can help your business - MATE HOUSE and what makes it so special EPISODE NOTES Camila Straschnoy is a brand strategist, trends researcher, keynote speaker, editor, creative storyteller, and educator located in Miami Beach, FL. Her obsession with fashion, passion for art, and innovative approach to storytelling has allowed her to find new ways of supporting burgeoning brands, producing content, and inspiring audiences. She holds a BA in fashion and textile design and an MFA in Visual Arts, as well as international diplomas in fashion marketing and trend forecasting. Camila was trained at one of the world's leading consumer trends agencies, TrendWatching, while serving as an innovation spotter. As an independent consultant in the fashion, beauty, and media industries Camila's client list includes L'Oréal, InStyle, ELLE, Harper's Bazaar, VOGUE, L'OFFICIEL, ¡HOLA! and Univision as well as developing sustainable brands and startups. In 2021 she is launching MATE HOUSE her mission-driven consulting agency bringing a trend-driven approach to innovation and strategies. LINKS: CAMILA'S TREND FORECASTING COURSE (use code WIREDFORSUCCESS at check-out to receive a discount): https://camilastraschnoy.teachable.com/p/using-trends-as-your-thinking-partner MATE HOUSE: THEMATEHOUSE.COM WEBSITE: camilastraschnoy.com INSTAGRAM @camistraschnoy CLUBHOUSE @camistraschnoy -------------------------------------------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by leaving a review and a comment! I'm always open to suggestions – maybe you have a specific topic in mind that you would love to learn more about or you know someone who would be a fantastic guest for this show – leave a comment and let me know! Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you'd like to connect more, you can find me here: Website: www.wiredforsuccess.solutions Instagram: https://www.instagram.com/wired_for_success/ Facebook: https://www.facebook.com/claudia.garbutt.1 LinkedIn: https://www.linkedin.com/in/claudia-garbutt/ Clubhouse: @wiredforsuccess
 HELPFUL RESOURCES Get my FREE “Prime Your Brain for Success in Less Than 5 min Each Day” audio file that is specifically designed for ambitious, mission-driven entrepreneurs who want to start their day more focused, inspired & energized! Wanna find out how I can help you leverage the power of your mind and tap into the wisdom of your body to feel fully aligned, trust your intuition, and achieve your goals with ease and joy rather than with constant hustle and pushing yourself to the point of exhaustion – book a free 20min Strategy Session with me: https://bit.ly/2YemfIe

Business Unusual
What 2021 may hold, a look at the trends that will same the new normal

Business Unusual

Play Episode Listen Later Dec 9, 2020 13:27


A look at some of the shift predicted by TrendWatching that may take hold as a result of the impact of Covid-19 and the growing impact of climate change.  Image credit: "Day 234 let me look into my crystal ball" by terri_bateman is marked with CC0 1.0 See omnystudio.com/listener for privacy information.

Design and Innovation Podcast
DIP | S2 | EP. 6 | How Trends Play a Role in Making Corporations More Innovative (with Lola Pedro)

Design and Innovation Podcast

Play Episode Listen Later Sep 22, 2020 35:03


On this episode, Lola Pedro, the African Regional Director of Trendwatching, shares why it is important for companies, however large or small can monitor trends to help them better meet their customers needs. She also was gracious enough to share present trends that companies can leverage to drive growth. To learn more on this trends, do listen.Connect: www.designandinnovation.dodo.ng Write to us dip@dodo.ng Follow us on Twitter: @DODO_Nigeria

Latinx In Power
Service Design, Value Creation, Design Pillars and the Importance of Holistic Thinking with Jane Vita

Latinx In Power

Play Episode Listen Later Aug 18, 2020 39:06


Inspiring conversation about service design, value creation, design pillars, and the importance of holistic thinking with Jane Vita, Design Director at Digitalist.  We had discussions about learning design tools, improving your communication, and crafting your narrative skills. A designer should be able to use design tools, but also learn how to extract information from stakeholders and  how to extract value creation and experience for the users. Additional Reading Mentioned in the Interview Jane Vita Portfolio: http://www.janevita.com/ IxDA - Interaction Design Association: https://ixda.org/  Service Design Networks (SDN): https://www.service-design-network.org/  Interaction Conference talks: https://vimeo.com/ixdaglobal  Invision Talks - Diverse selection of Design topics: https://www.invisionapp.com/talks/all  Trendwatching: https://trendwatching.com/ McKinsey: https://www.mckinsey.com/  Trendone: https://www.trendone.com/en/  The Good to Great by Jim Collins: https://amzn.to/2DMRwdH  This is Service Design Thinking by Marc Stickdorn: https://amzn.to/3h1FjQC  This Is Service Design Doing by Marc Stickdorn: https://amzn.to/3arxm4N  Designing for the Digital Age by Kim Goodwin: https://amzn.to/345fJqm  Liminal Thinking by Dave Gray: https://amzn.to/31QKL2m  UX LAB YouTube Channel: https://www.youtube.com/channel/UCw-CQYphBIs_nplLNJuz44w  UX Collective Blog: https://uxdesign.cc/?gi=8af050bf3e26 Secret Leaders Podcast: https://open.spotify.com/show/2IwIk50zNhVsgK0rQRSik7?si=YPobewwiQY2a3QbnnQ-YYQ   Our website is LatinxInPower.com. Send me a message on Instagram @Latinx_in_Power or Twitter @LatinxInPower. Check out our new episodes every first Tuesday of the month.

HR-UP! HR na wyższym poziomie.
# 25 WYWIAD z Zytą Machnicką - część 2: Ludzie, których nie widać (cykl #diversity).

HR-UP! HR na wyższym poziomie.

Play Episode Listen Later Jun 2, 2020 30:47


Zapraszam do posłuchania drugiej części rozmowy z Zytą Machnicką, CEO i głównym strategiem EB w Lightness, autorką bloga CandidateExperience.pl oraz książki "Lepszy pracodawca. Jak autentyczny employer branding zmienia biznes, rynek pracy i ludzi". Zyta, krzewi ideę employer brandingu oraz pomaga Liderom i Zespołom w budowaniu autentycznej marki pracodawcy. Jest pomysłodawczynią i opiekunem merytorycznym Studiów Podyplomowych Employer Branding oraz Trendwatching& Future Studies na AGH w Krakowie oraz inicjatorką i organizatorką EBMASTERS - ogólnopolskiej społeczności praktyków i pasjonatów employer brandingu. Przez ponad 14 lat dobrze poznała potrzeby kandydatów, pracowników i działów HR: rekrutowała dla klientów wewnętrznych i zewnętrznych, współtworzyła od podstaw agencję rekrutacyjną, projektowała strony internetowe i portale pracy z funkcją ATS oraz kierowała działaniami marketingowymi dla 4 firm HR. Od 2011 r. prowadzi działalność szkoleniowo- konsultingową z zakresu employer brandingu. Częsta prelegentka konferencji branżowych, autorka artykułów z zakresu e-wizerunku, personal brandingu i employer brandingu oraz jurorka ogólnopolskich konkursów z zakresu EB i HR. Wierzy, że każdą firmę stać na bycie lepszym pracodawcą. W tej części rozmowy poruszymy z Zytą zagadnienia związane z:

HR-UP! HR na wyższym poziomie.
# 24 WYWIAD z Zytą Machnicką - część 1: Ludzie, których nie widać (cykl #diversity).

HR-UP! HR na wyższym poziomie.

Play Episode Listen Later May 26, 2020 44:52


Do dzisiejszej rozmowy zaprosiłam Zytę Machnicką. Myślę, że nie trzeba jej nikomu chyba przedstawiać :) ale ponieważ taki mam zwyczaj w podcaście to powiem kilka słów o moim gościu. Zyta to CEO i główny strateg EB w Lightness, autorka bloga CandidateExperience.pl oraz książki "Lepszy pracodawca. Jak autentyczny employer branding zmienia biznes, rynek pracy i ludzi". Krzewi ideę employer brandingu oraz pomaga Liderom i Zespołom w budowaniu autentycznej marki pracodawcy. Jest pomysłodawczynią i opiekunem merytorycznym Studiów Podyplomowych Employer Branding oraz Trendwatching& Future Studies na AGH w Krakowie oraz inicjatorką i organizatorką EBMASTERS - ogólnopolskiej społeczności praktyków i pasjonatów employer brandingu. Przez ponad 14 lat dobrze poznała potrzeby kandydatów, pracowników i działów HR: rekrutowała dla klientów wewnętrznych i zewnętrznych, współtworzyła od podstaw agencję rekrutacyjną, projektowała strony internetowe i portale pracy z funkcją ATS oraz kierowała działaniami marketingowymi dla 4 firm HR. Od 2011 r. prowadzi działalność szkoleniowo- konsultingową z zakresu employer brandingu. Częsta prelegentka konferencji branżowych, autorka artykułów z zakresu e-wizerunku, personal brandingu i employer brandingu oraz jurorka ogólnopolskich konkursów z zakresu EB i HR. Wierzy, że każdą firmę stać na bycie lepszym pracodawcą. Z pierwszej części mojej rozmowy z Zytą dowiecie się:

Influencers & Revolutionaries
Sabrina Faramarzi 'Internet Culture, Lifestyle Journalism and Trend Analysis'

Influencers & Revolutionaries

Play Episode Listen Later May 20, 2020 55:33


This episode of #TheNewAbnormal is with the features journalist, trend analyst and data storyteller Sabrina Faramarzi, who's particularly fascinated by internet culture and online communities. She's written for The Guardian, Wired, Vice and Culture Trip, and is now the international newsrooms & content lead for Opinary in Berlin. Her previous experience inc the likes of the Future Lab, Spacestor, Canvas8 and Trendwatching, alongside creating branded content for those including Airbnb, Regus, Tempur, GSK and Lush. In this interview, we discuss her views on immersive experiences, lifestyle journalism, the feminist internet, marginalised groups, surveillance capitalism, transparent governance, the rethinking of public spaces and issues around work/play. So...enjoy!

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Verlangen is het gevoel wanneer je iets wilt dat je (nu) niet kunt hebben. Je blijft maar bedenken hoe goed het zou zijn als je het had. The post 114 – Verzachtende Verlangens appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Trends komen en gaan en met name in deze spannende tijden verandert er veel meer en kunnen we veel meer bronnen opvatten van veranderingen die er gaande zijn in de maatschappij. Ik neem je graag mee in mijn denkwereld. The post 113 – Jouw Geheime Tuin met Vergezichten appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Hoe blij en dankbaar kun je zijn dat je je boodschappen voor de komende week weer hebt gedaan. Dat alles weer in huis is en dat je niet meer de deur uit hoeft. Gisteren luisterde ik naar een podcast van Business of Fashion. Het was een interview met Li Edelkoort. Het gaf me inspiratie en hoop. Li had het over vertragen en veranderen. De podcast gaf mij de aanzet om langzaam de blik naar voren te richten. Ook hier in de podcast. Langzaam weer onze blik naar de horizon te richten. Zodat je weer vooruit kan kijken en plezier hebt met de mensen om je heen, met de dingen die je leert en met het leven zoals dat zich afspeelt in jouw huis. The post 112 – Heb het Goed daar waar Je Nu Vertoeft appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Vertrouwen is de basis van een goede relatie met een ander mens maar ook met andere landen merken we nu maar al te goed. Zonder vertrouwen is er geen basis voor een relatie. Want, wat heb je samen zonder vertrouwen in elkaar? Vertrouwen is immers de basis. The post 111 – Vertrouwen tot het Tegendeel Bewezen Is appeared first on Trendbubbles.

Trendbubbles Dutch Trends & Lifestyle Podcast | Nederlandse podcast met Desiree Castelijn

Laatst kwam ik het woord compassie tegen. Mijn interesse werd aangewakkerd. Het onderwerp is actueel en zorgt voor hoop. Iets dat ik in deze tijden heel belangrijk vind. In deze tijden waarin wij onszelf bewust worden van onze eigen fragiliteit. The post 110 – Compassie en Wat Je Ermee Kunt appeared first on Trendbubbles.

The UXR Podcast
Insights Ep. 5: UXR and Business

The UXR Podcast

Play Episode Listen Later Nov 21, 2018 38:27


The UXRTO podcast is now The UXR Podcast! Brought to you by The UXR Collective. Emily dabbles in a little bit of futurism by talking about 5 consumer trends we'll likely see in 2019, as well as how valuing design and great user experiences in business can make a world of difference to the health of a business. On top of that, Emily shares some great job openings that are looking for interns to senior UX Researchers and everyone in between. The Business Value of Design (McKinsey) : http://bit.ly/BusinessValueDesign 5 Trends for 2019 (TrendWatching.com): http://bit.ly/5Trendsfor2019

The Sniffer
Ditching Power Cords and Beyond Demographics

The Sniffer

Play Episode Listen Later Oct 18, 2015 11:12


On today's podcast, Cathi Bond talks about WallJax wireless electronics chargers. There are two versions, the Float and the EZ, that free you from the tyranny of power cables (via Gizmag) She also talks about FurniQi, furniture with embedded chargers (via Gizmag). How about you? Have you seen cool wireless charger solutions? Let us know in the comments. Meanwhile, Nora Young mentions the recent trend report at Trendwatching. It talks about life beyond demographics, where people increasingly create their own narratives and can be marketed to as individuals. The down side? All that data that's known about us.