Podcasts about build habit forming products

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3644: Nir Eyal and Stuart Luman explore how the ancient fear of being left out has been supercharged by modern technology, leading to a constant state of distraction and anxiety. By embracing the Joy of Missing Out (JOMO), they show how we can shift from reactive behavior to intentional living. Read along with the original article(s) here: https://www.nirandfar.com/2015/01/fomo.html Quotes to ponder: "FOMO is an ancient fear, lodged deep in our brains, that we might be left out or left behind." "Technology didn't create the problem; it just made it more visible and pervasive." "JOMO comes when you stop looking at what you may be missing and start appreciating what you have." Episode references: Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Drive by Daniel Pink: https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1693: Max Ogles dives into the psychological roots of tech addiction, revealing why our compulsive habits persist and how we can reverse them without extreme digital detoxes. With a blend of behavioral science and practical steps, he outlines a realistic approach to reclaiming focus in a world engineered for distraction. Read along with the original article(s) here: https://www.nirandfar.com/rehab/ Quotes to ponder: "Distraction, it turns out, isn't about the tech itself, it's about our relationship to it." "The solution isn't abstinence. The solution is mastery." "We shouldn't fear technology; we should fear using it mindlessly." Episode references: Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X Time Well Spent (Center for Humane Technology): https://www.humanetech.com/ Freedom App: https://freedom.to/ Forest App: https://www.forestapp.cc/ RescueTime: https://www.rescuetime.com/ Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1693: Max Ogles dives into the psychological roots of tech addiction, revealing why our compulsive habits persist and how we can reverse them without extreme digital detoxes. With a blend of behavioral science and practical steps, he outlines a realistic approach to reclaiming focus in a world engineered for distraction. Read along with the original article(s) here: https://www.nirandfar.com/rehab/ Quotes to ponder: "Distraction, it turns out, isn't about the tech itself, it's about our relationship to it." "The solution isn't abstinence. The solution is mastery." "We shouldn't fear technology; we should fear using it mindlessly." Episode references: Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X Time Well Spent (Center for Humane Technology): https://www.humanetech.com/ Freedom App: https://freedom.to/ Forest App: https://www.forestapp.cc/ RescueTime: https://www.rescuetime.com/ Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show. Today, we dig into Nir's first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI's use case as our personal Jiminy Cricket and MUCH more! I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that's interesting!”, check out our Substack. Important Links: Nir's personal blog Nir's LinkedIn Nir's Twitter Nir's YouTube channel Nir's Habit Tracking Tool Nir's Schedule Maker Tool Show Notes: What Makes Silicon Valley's Tech Products So Sticky? The Morality of Manipulation The Perils of Legalized Gambling Twitter is for Journalists and Nerds AI for Behavioural Design Believing in our own Agency On Labels and Limiting Identities Pills Don't Teach Skills The Power of an Internal Locus of Control Escaping Discomfort & Getting Hooked AI as a Self-Directed Personal Tutor Nir As Emperor of the World Books Mentioned: Hooked: How to Build Habit-Forming Products; by Nir Eyal Influence; by Robert Cialdini Sick Souls, Healthy Minds: How William James Can Save Your Life; by John Kaag

Did you like the episode? Send me a text and let me know!!Launching Your Physical Product: Prototyping to MarketingIn this episode of 'Business Conversations With Pi,' Skoob and his AI co-host, Pi, delve into the essential steps for new entrepreneurs launching physical products. The discussion offers comprehensive advice on market research, design, prototyping, manufacturing, and marketing strategies. Listeners will learn about tools like CAD software and 3D printing, gather tips for refining prototypes, and receive guidance on creating a strong brand identity and effective pricing strategy. The episode also includes book recommendations to further support entrepreneurial success. Whether you're just starting out or looking to enhance your existing strategies, this episode is packed with actionable insights. "The Lean Startup" by Eric Ries:   "Hooked: How to Build Habit-Forming Products" by Nir Eyal:"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout: "The Ultimate Sales Machine" by Chet Holmes:00:00 Introduction to Business Conversations with Pi00:46 Meet Your Hosts: KU and Pi01:11 Diving into Entrepreneurial Questions01:59 Special Focus: Sunglasses Startup02:37 Steps to Launching a Product03:42 Prototyping Tips for Sunglasses04:49 Getting Help with CAD and 3D Printing05:50 Marketing and Pricing Strategies06:54 Recommended Reading for Entrepreneurs07:59 Final Words of Wisdom08:24 Conclusion and Next Steps Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.comAcross The Start Line Facebook Community If you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

Today, we unpack the book "Hooked" by Nir Eyal.In this book profile, we explore the science behind habit-forming products and how companies design digital experiences that keep us coming back again and again. Charles breaks down Eyal's powerful HOOK model—a four-step process of triggers, actions, variable rewards, and investments that explains why we can't seem to put our phones down. Through practical examples from apps and services we use daily, the episode reveals how businesses move beyond mere engagement to create genuine user habits.Key topics include:• The four benefits of habits for companies - including increased customer lifetime value, pricing flexibility, supercharged word-of-mouth growth, and competitive moats• External vs. internal triggers - how notifications, emotions, and psychological states initiate habitual behaviors• The action phase - why reducing effort is more effective than increasing motivation• Variable rewards - the unpredictable payoffs that keep us coming back and the three types: tribe (social validation), hunt (information seeking), and self (personal achievement)• The investment phase - how user contributions of time, data, content, and effort lock in future engagementDiscover the psychology behind your digital habits and how to maintain control in a world designed to capture your attention.Hooked Book: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788-Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:20) Four Key Benefits of Habits for Companies(04:00) Understanding Triggers - External vs. Internal(07:40) The Action Phase - Simplicity Drives Engagement(10:00) Variable Rewards - Why Uncertainty Keeps Us Hooked(13:40) The Investment Phase - User Commitment and Stored Value(17:20) Conclusion

Social media, video games, YouTube—they're designed to be fun, right? Sure. But they're also designed to trap you. Tech companies don't just hope you stay on their platforms… they engineer them to be addictive. In this episode, Joey Mascio exposes The Hooked Model from Nir Eyal's Hooked: How to Build Habit-Forming Products and reveals how apps and games use triggers, variable rewards, and investment cycles to keep you scrolling, tapping, and playing. Drawing from Jonathan Haidt's The Anxious Generation, Joey shows you exactly how tech is affecting your brain—and how to break free before you get reeled in.--My gamified mindset training app for teens, Sidekick to Hero, is available now! Go to www.sidekicktohero.com to start a two-week free trial.--Follow me on Instagram! www.instagram.com/sidekicktohero--Joey Mascio is a teen confidence coach and motivational speaker. He helps teens eliminate self-doubt, manage emotions, develop social skills, and achieve their goals. He was a middle school teacher and counselor for 7 years, a former Disneyland performer, and an experienced improv comedian. He uses his Masters in Education, Bachelors in Creative Writing, and two professional life coach certifications to teach powerful resilience tools and strategies to teens through humor and stories.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1585: Nir Eyal explores how Microsoft Office built a strong user habit using his "Hooked Model" but now faces threats from competitors like Google Docs. As interfaces evolve and new generations adopt different tools, even the most ingrained habits can be disrupted proving that no product is immune to change. Read along with the original article(s) here: https://www.nirandfar.com/2015/01/loyaltylimits.html Quotes to ponder: "I'll never quit Microsoft Office. It does too much for me to leave it." "The power of the Office hook depends on getting new users to invest in the product by learning the software, creating documents, and eventually paying for it." "Whenever the interface people use to access a technology changes such as the shift we see now from desktop to mobile the deck of user habits is reshuffled." Episode references: Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1585: Nir Eyal explores how Microsoft Office built a strong user habit using his "Hooked Model" but now faces threats from competitors like Google Docs. As interfaces evolve and new generations adopt different tools, even the most ingrained habits can be disrupted proving that no product is immune to change. Read along with the original article(s) here: https://www.nirandfar.com/2015/01/loyaltylimits.html Quotes to ponder: "I'll never quit Microsoft Office. It does too much for me to leave it." "The power of the Office hook depends on getting new users to invest in the product by learning the software, creating documents, and eventually paying for it." "Whenever the interface people use to access a technology changes such as the shift we see now from desktop to mobile the deck of user habits is reshuffled." Episode references: Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Osher speaks with Nir Ayal, an Israeli-born American author, lecturer, and investor, renowned for his expertise in behavioral design and habit formation. When it comes to his book “Hooked: How to Build Habit-Forming Products,” - it’s hard to overestimate the enormous influence his work has had on the user experience and product design in the tech space. If you find yourself using an app which keeps you on there even when you want to put it down? The chances are that the people who designed that app are using Nir’s four-phase model of habit formation (Trigger, Action, Variable Reward, Investment) that explains how products can create habits in users. In that book he goes into the ethics of building apps which people can’t put down - and in many ways the book he’s here to talk about today, “Indestractable” is the antithesis of that. This conversation is packed with useful ideas, techniques and concepts to help you get your action and intentions aligned. Nir’s books are here An Article on Timeboxing Exploring your Values And a free schedule maker tool ———STORY CLUB TICKETS are hereFeb 9 at Factory TheatreSick line up withShaun MicallefRob CarltonAdo FerreiraMark SuttonZoe Norton Lodge Hosted by Osher Günsberg——Subscribe to the Substack hereSee omnystudio.com/listener for privacy information.

Join Voics Incubator for as little as $250 per week: http://voics.co/incubatorWhy do some products fail while others get you hooked for life?It's not just the technology or the marketing. It's the habits they create:  - Why do we check our phones 150+ times a day?- How do businesses like TikTok and Duolingo dominate user attention?- What makes us keep coming back?These are the principles that build world-changing products. Nir Eyal, author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products', breaks it all down for us in the episode of Kickoff SessionsNir has influenced how tech giants design their most engaging platforms and shared his insights into the psychology of habits, retention, and persuasion.  In this episode, we dive into:  - The GEM framework for sustainable businesses  - The science behind the ‘Hook Model'- How to ethically create habit-forming products  - The future of AI and mass customization  Ready to create a product that people love and build habits that make your life better?Smash that like button and stay tuned for next week's episode!Connect with Nir EyalLinkedIn: https://www.linkedin.com/in/nireyal/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(01:26) The GEM Framework(03:32) Why Retention Beats Growth Long-Term(05:31) The Problem with Online Education(07:11) The Hook Model Explained(10:47) The Future of AI and Personalized Experiences  (13:15) Manipulation vs. Persuasion(17:16) Developing Emotional Connection with Customers(20:49) Creating Value-Driven Products  (26:06) Problems with Unsustainable Models  (30:47) Nir Eyal's Retention Strategies(34:12) The Role of Frequency in Building Habits  (37:05) How To Create User Engagement  (40:37) The Importance of Variability in Rewards (49:32) Traction vs. Distraction: How to Stay Focused  Support the show

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1531: Nir Eyal examines why relying solely on the network effect isn't enough to ensure long-term success for a product or service. He explores how habit formation and deeper engagement strategies can create lasting value, fostering a resilient user base that doesn't just grow but thrives. Read along with the original article(s) here: https://www.nirandfar.com/2012/11/the-network-effect-isnt-good-enough.html Quotes to ponder: "Building a habit around your product is the real competitive edge not the network effect alone." "Products that thrive leverage not just user acquisition but also retention through habits and engagement." "The network effect may attract users, but habit formation keeps them coming back." Episode references: Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger: https://www.amazon.com/Contagious-Build-Word-Mouth-Digital/dp/1451686579 The Power of Habit by Charles Duhigg: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1531: Nir Eyal examines why relying solely on the network effect isn't enough to ensure long-term success for a product or service. He explores how habit formation and deeper engagement strategies can create lasting value, fostering a resilient user base that doesn't just grow but thrives. Read along with the original article(s) here: https://www.nirandfar.com/2012/11/the-network-effect-isnt-good-enough.html Quotes to ponder: "Building a habit around your product is the real competitive edge not the network effect alone." "Products that thrive leverage not just user acquisition but also retention through habits and engagement." "The network effect may attract users, but habit formation keeps them coming back." Episode references: Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger: https://www.amazon.com/Contagious-Build-Word-Mouth-Digital/dp/1451686579 The Power of Habit by Charles Duhigg: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X Learn more about your ad choices. Visit megaphone.fm/adchoices

Chapter 1:Summary of Hooked"Hooked: How to Build Habit-Forming Products" by Nir Eyal, with contributions from Ryan Hoover, explores the psychology behind why certain products capture our attention and become habits. The book introduces the "Hook Model," a framework that outlines how to create products that can lead to user engagement and habitual use.The Hook Model consists of four core components:1. Trigger: Initial prompts that drive users to take action. These can be external triggers (like notifications) or internal triggers (like emotions or thoughts).2. Action: The behavior that users take in anticipation of a reward. This is influenced by the ease of taking the action and the motivation behind it.3. Variable Reward: The unpredictable benefits that users receive, which keeps them engaged. This can be in the form of material gain, social validation, or fulfilling deeper emotional needs.4. Investment: The effort users put into a product, which increases the likelihood of them returning. This could be in the form of time, data, or resources.Eyal emphasizes the importance of understanding user needs and motivations to create products that not only attract attention but also foster loyalty. He discusses ethical considerations in product design, urging creators to focus on building products that improve users' lives rather than exploit their vulnerabilities.Overall, "Hooked" serves as a guide for entrepreneurs and product designers to understand and implement the principles of habit formation effectively, encouraging the creation of products that can truly benefit users.Chapter 2:The Theme of Hooked"Hooked: How to Build Habit-Forming Products" by Nir Eyal and Ryan Hoover is a non-fiction book that explores the psychology behind why certain products become habit-forming and how designers and entrepreneurs can create such products. While there are no traditional plot points or character development as in a fictional narrative, the book offers a structured framework that can be summarized through its main ideas and concepts. Key Plot Points / Structure:1. The Hook Model: The central framework of the book is the Hook Model, which consists of four phases: Trigger, Action, Variable Reward, and Investment. Eyal illustrates how habit-forming products leverage these stages to create user retention and engagement.2. Triggers: The authors differentiate between external triggers (cues in the environment) and internal triggers (associations with emotional states). Understanding these triggers is crucial for product designers to encourage users to take action.3. Action: The book discusses the simplicity of the action required from the user, emphasizing that motivation, ability, and prompt must come together for a user to engage with the product.4. Variable Rewards: Highlighting the importance of unpredictability, Eyal explains how variable rewards enhance user engagement by providing a sense of excitement and satisfaction that keeps users coming back.5. Investment: The final stage of the Hook Model accentuates how users can invest in the product, leading to a higher likelihood of returning, as they become emotionally and materially invested. Character Development:In the context of a non-fiction work like "Hooked," character development is not applicable in the traditional sense. However, we can view users and product creators as "characters" who evolve through understanding and applying the concepts presented in the book:- Product Creators: They start as individuals with an idea and, through the understanding of the Hook Model, learn to build products that not only attract users but also create meaningful and habit-forming experiences.- Users: They experience a transformation in their relationship with products as they become aware of how external...

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Randy, Head of Design at Notion. Join us as we explore Randy's incredible journey from crypto and coffee startups to becoming the Head of Design at Notion. He shares how he blends craftsmanship, simplicity, and user-centered design into Notion's core values. Randy also provides valuable insights into the balance of functionality and emotional design, his approach to building talent-dense teams, and how to foster creativity within high-performing groups.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: —Key highlights from this episode

“Distraction is not a technology problem or a moral failing. The vast majority of distraction is simply that you have not learned the skill of dealing with discomfort. Master internal triggers, or they will become your master.” Nir Eyal is a best-selling author and instructor working at the intersection of psychology, technology, and business. In a research-driven conversation about his latest book “INDISTRACTABLE - How to Control Your Attention and Choose Your Life,” we learn about what really drives distraction — which is less about flashy external stimuli, and more about our own internal discomfort. The good news is, it's not out of reach, by better understanding our internal triggers - it just might be possible to get back to a focus that feels so far gone. The good news is, It's not out of reach, and Nir shares some great tips to get started.  Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books by The Globe and Mail and Amazon, and among the Best Personal Development Books of the Year by Audible. Nir is also the author of “Hooked: How to Build Habit-Forming Products” — his books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.  Nir's writing and work has been featured in The New York Times, Bloomberg Businessweek, The Harvard Business Review, The M.I.T. Technology Review, Time Magazine, Psychology Today. Nir co-founded and sold two tech companies since 2003, and invests in habit-forming products that improve users' lives including Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot!, Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Nir previously taught in the Business and Design schools at Stanford University, and Nir attended The Stanford Graduate School of Business and Emory University. This is an episode from friend-of-the-pod Sharad Lal's podcast “HOW TO LIVE” - for lots more great conversations with Sharad and thought leaders, subscribe to How To Live wherever you get your favorite podcasts, or visit howtolive.life  Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Previously, he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and he sold two technology companies since 2003.For most of his career, Nir worked in the video gaming and advertising industries, where he learned and applied (and sometimes rejected) the techniques used to motivate and manipulate users.Nir writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.Nir is an active investor; he puts his money where his mouth is by backing habit-forming products that improve lives. Some of his past investments include Eventbrite (NYSE:EB) and Kahoot! (KAHOOT-ME.OL), Anchor.fm (acquired by Spotify), Canva, Refresh.io (acquired by LinkedIn), Product Hunt (acquired by Angelist), Homelight, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.Although Nir received most of his education by earning an advanced degree from The School of Hard Knocks, He also received an MBA from the Stanford Graduate School of Business.Please enjoy my conversation with Nir Eyal.Become a supporter of this podcast: https://www.spreaker.com/podcast/next-level-soul-podcast-with-alex-ferrari--4858435/support.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1454: Nir Eyal explains how companies harness the power of mass persuasion through a personalized approach, influencing user behavior one step at a time. By deeply understanding individual preferences and habits, businesses can craft compelling experiences that keep users engaged and build long-lasting loyalty. The article highlights the fine balance between ethical persuasion and manipulation in today's tech-driven world. Read along with the original article(s) here: https://www.nirandfar.com/mass-persuasion-one-user-at-a-time/ Quotes to ponder: "Technology shapes the way we think and act by embedding itself into our daily routines." "When companies align user goals with their own, they create a win-win scenario where persuasion feels like empowerment." "Building long-term user habits requires understanding what triggers engagement and offering value at just the right moment." Episode references: The Power of Habit: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X Predictably Irrational: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

“Distraction is not a technology problem or a moral failing. The vast majority of distraction is simply that you have not learned the skill of dealing with discomfort. Master internal triggers, or they will become your master.” Nir Eyal is a best-selling author and instructor working at the intersection of psychology, technology, and business. In a research-driven conversation about his latest book “INDISTRACTABLE - How to Control Your Attention and Choose Your Life,” we learn about what really drives distraction — which is less about flashy external stimuli, and more about our own internal discomfort. The good news is, it's not out of reach, by better understanding our internal triggers - it just might be possible to get back to a focus that feels so far gone. The good news is, It's not out of reach, and Nir shares some great tips to get started. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books by The Globe and Mail and Amazon, and among the Best Personal Development Books of the Year by Audible. Nir is also the author of “Hooked: How to Build Habit-Forming Products” — his books have resonated with readers worldwide, selling over 1 million copies in over 30 languages. Nir's writing and work has been featured in The New York Times, Bloomberg Businessweek, The Harvard Business Review, The M.I.T. Technology Review, Time Magazine, Psychology Today. Nir co-founded and sold two tech companies since 2003, and invests in habit-forming products that improve users' lives including Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot!, Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Nir previously taught in the Business and Design schools at Stanford University, and Nir attended The Stanford Graduate School of Business and Emory University. This is a re-airing of a podcast conversation from P&G Alumni Podcast co-host Sharad Lal's other top podcast “HOW TO LIVE” - for lots more great conversations with Sharad and thought leaders, subscribe to How To Live wherever you get your favorite podcasts, or visit howtolive.life Got an idea for a future “Learnings from Leaders” episode - reach out at pgalumpod@gmail.com

In this episode of Marketing Mantra, we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking book Hooked: How to Build Habit-Forming Products. This model has been used by the world's leading tech companies to create products that users can't resist. Join me as I break down the four phases of the Hook Model—Trigger, Action, Variable Reward, and Investment—and explain how each phase plays a vital role in creating a cycle of habitual use. I'll also share seven key marketing insights that every marketer should know to effectively apply the Hook Model to their products or services. By the end of this episode, you'll have a clear understanding of why the Hook Model is the secret weapon behind some of the most successful products in the market, and how you can leverage it to keep your users engaged and coming back for more. What You'll Learn: The four phases of the Hook Model and how they work together to form habits Real-world examples of companies successfully using the Hook Model 7 actionable marketing insights to implement the Hook Model in your product strategy Why mastering the Hook Model is essential for every marketer looking to create sticky, engaging products Tune in and discover the secret behind habit-forming products that keep users hooked! -=-=-=-=- Resources Mentioned: Book Recommendation: Hooked by Nir Eyal - https://www.nirandfar.com/hooked/ [Blog Post] 7 Marketing Lessons I Learned from "Hooked" by Nir Eyal - https://www.99signals.com/marketing-lessons-hooked-nir-eyal/ -=-=-=-=- Special Offer: Don't forget to grab your copy of “Link Building Secrets” for just $9. Not only will you get to explore my 27 top link building strategies, but you'll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side. Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order =-=-=-= BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

WeWard is an app that rewards users for walking more each day. To date, they have 20 million users walking an extra 24% than before having the app. They provide rewards from corporate partners for hitting certain walking goals, and they've generated eight figures in revenue while doing so. Yves has over 10 years of experience in creating and scaling innovative solutions for physical retail, as well as a background in machine learning, big data, web and mobile development, applied mathematics, and cognitive science, with degrees in entrepreneurship and Silicon Valley innovation from Ecole Polytechnique and UC Berkeley. In this episode, you'll learn these four important takeaways and much more. How he taught himself behavioral psychology to apply it to his ventures What he learned from Pokemon Go to build WeWard How they earn revenue from three sources and which is the biggest Why they've given $1M to charity as a startup themselves Plus, you'll feel extra cool listening to this one because of his French accent!

Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).To celebrate the first Growthmates anniversary, we prepared a gift to our community — “The Holistic Playbook for Growth Teams”. It's a reflection of industry trends, in-depth interviews with our guests, and insights gathered from a hundred companies. You can get this playbook for free on our new website → growthmates.club. In this episode, I had the pleasure of speaking with Andrew Capland, Coach for Heads of Growth, previously Director of Growth at Wistia, and one of the most supportive people I've recently met in the advising community. We explored some burning questions I recently used to survey 100 companies. I asked some of these questions to Andrew to get his wisdom.By the end of this episode, you can learn about new rituals to introduce in your Growth teamwork, the most impactful experiment on pricing from Wistia, and more ways to uncover Growth opportunities if you feel stuck.  If you find this show valuable, please share it with a colleague or friend — it greatly supports our efforts to continue creating it for you. To receive all episodes directly in your inbox, subscribe to growthamtes.club This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Challenges in Product-Led Growth: We discussed key growth challenges with Andrew from the recent industry research I facilitated with 100+ companies. He shared a bunch of insights and his practical experience from Wistia and works with clients.* Building Growth Processes: A practical ritual Andrew recommends is "Full Story Fridays," where teams review user interactions to identify valuable improvements.* Driving Monetization: At Wistia, Andrew led pricing experimentation efforts, which involved diverse strategies to adjust pricing structures and packaging (listen more in a full episode). * Acquiring New Users (No Sign-Up Required): Andrew cites examples of products that have interactive versions on their websites, allowing potential users to engage with the product directly and enhancing the conversion rates dramatically .* Improving Activation and User Onboarding: To define the "aha" moment in user onboarding, Andrew suggests starting with qualitative insights from users who have recently engaged meaningfully with the product or upgraded. * and much more!Follow Growthmates updates on:* NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* X (Twitter): https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.comWhere to find our guests:* Andrew Capland LinkedIn: https://www.linkedin.com/in/andrewcapland/ * Andrew's Newsletter “Delivering Value” on SubstackWhat we've covered in this episode:00:00 Journey from Growth Leader to Growth Coach08:49 Challenges and Successes in Product-Led Growth15:10 Building Growth Processes for Success25:38 Acquiring New Users and ICP25:53 Improving Activation and User Onboarding26:39 Navigating Growth Challenges: Defining Metrics and Research Methods31:42 Uncovering Growth Opportunities: Strategies and Tools36:41 The Role of Advisors and Consultants in Growth39:47 Building Growth Processes and Driving MonetizationResources Referenced:* “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more: growthmates.club/playbook* "The Lean Startup" by Eric Ries: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898* "Crossing the Chasm" by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123* "Hooked: How to Build Habit-Forming Products" by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788* "Inspired: How To Create Products Customers Love" by Marty Cagan: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408* Andrew's Newsletter “Delivering Value” on Substack: media.deliveringvalue.coThank you for listening! Subscribe to the show on growthmates.club and get free playbook with frameworks and insights. If you find this valuable, please share it with your friends and colleagues, and subscribe to this show on your favourite platforms to get new episodes. Let's keep growing together!For sponsorship and other inquiries reach out to hello@growthmates.club Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.Nir invests in habit-forming products that improve users' lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (, Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.Nir attended The Stanford Graduate School of Business and Emory University.Socials:Website: NIR and FAR https://www.nirandfar.com/LinkedIn: Nir Eyal Youtube: Nir and Far blog X: Nir Eyal https://twitter.com/nireyalEnjoy the visual here on Youtube

When it comes to the coverage of major news events in the mainstream press, are you inclined to trust what you're hearing/seeing or do you dig deeper with an open mind? If you're comfortable with challenging the status quo, explore uncertainty and the freedom to change your mind about everything with Dr. Madhava Setty in this woke Living 4D conversation. Learn more about Madhava and his work on his website, Substack and Instagram. Read his contributions for The Defender, published by the Children's Health Defense, here. Buy his book, WOKE. An Anesthesiologist's View, on Amazon. TimestampsHow do you find a nuclear submarine? (4:11)“Anesthesia is one of the most amazing mysteries in Western medicine.” (8:53)How do you change minds and public opinion? (18:19)Why are we being prompted not to show empathy toward others by design? (32:31)Embrace uncertainty and feel free to change your opinions as new ideas emerge. (45:00)Differences between believing and knowing. (55:20)Do you really understand what you believe? (1:03:43)If you believe reincarnation is real, would you live your life very differently? (1:17:11)Are you insane if you don't believe in God or a Higher Power? (1:26:00)Are you mature enough to argue your ideas? (1:36:23)Why is so much effort being made to hide things from us? (1:49:00)“A life without purpose is really not a life worth living.” (2:02:06)ResourcesReality +: Virtual Worlds and the Problems of Philosophy by David ChalmersVipassana meditationPlato's allegory of the caveTachyphylaxisRichard Feynman discussing the Manhattan Project on YouTubeThe work of Dr. Dan Siegel and Dr. Ian StephensonThe Invisible Rainbow: A History of Electricity and Life by Arthur FirstenbergHooked: How to Build Habit-Forming Products by Nir EyalFind more resources for this episode on our website. Thanks to our awesome sponsors:PaleovalleyBiOptimizers US and BiOptimizers UK PAUL10Organifi CHEK20CHEK Institute Free Squat AssessmentTarot For Soul Guidance online workshopWe may earn commissions from qualifying purchases using affiliate links.

During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn't hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that keep customers hooked, why habits are good for business, and how to cultivate the superpower of indistractability. Nir Eyal is an expert in behavioral engineering and the bestselling author of Indistractable and Hooked. He writes, consults, and teaches about the intersection of psychology, technology, and business. In this episode, Hala and Nir will discuss: - What is behavioral design? - The goal behind Nir's book Hooked - Defining what a habit is - Why are habits good for business?  - Four-step hook model  - How is the hook model different from traditional feedback loops? - Defining paid and earned triggers  - Lewin's Equation and why it's important that a product is easy to use  - The three different types of rewards - The five fundamental questions to build habit-forming products - Why did Nir write Indistractable? - Nir on why indistractability is the ultimate secret weapon - Four parts of the indistractable model  - And other topics… Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including The Atlantic, Harvard Business Review, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business. Resources Mentioned: Nir's Website: https://www.nirandfar.com/    Nir's LinkedIn: https://www.linkedin.com/in/nireyal/   Nir's Twitter: https://twitter.com/nireyal   Nir's Instagram: https://www.instagram.com/neyal99/  Nir's Facebook: https://www.facebook.com/nirandfar/  Nir's Books: Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp     Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Nir-Eyal/dp   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Welcome to One from the Vault Thursdays, where the Makes Sense Podcast Pulls the most classic Rise Up With Dragon podcast episodes from the past.   INDISTRACTABLE: Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling books: HOOKED: How to Build Habit-Forming Products and INDISTRACTABLE: How to Control Your Attention and Choose Your Life.   Nir Ayal's Website: https://www.nirandfar.com Indistractable Book: https://amzn.to/3Q4MuLA    Sponsored By:  Makes Sense Academy - https://www.riseupwithdragon.com/makes-sense-academy    Connect With Dr. JC Doornick "Dragon" - https://zez.am/makessense 

Nir Eyal writes, consults and teaches about the intersection of psychology, technology and business. He is the best-selling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Earlier in his career he co-founded and sold two tech companies. In addition to his books and his blog his writing has been featured in The New York Times, Harvard Business Review, Time Magazine, and Psychology Today. He is a husband of 23 years and the father of one teenager. In today's conversation we discussed: * Lessons learned from both Hooked and Indistractable* What parents specifically can do to avoid distraction and build healthy habits in themselves and their kids* Examples from his life and books on building an indistractable household* Habit formation and the role of extrinsic vs. intrinsic rewards* Limit setting* Why kids reach for phones and technology today* Self-determination theory and the science of motivation* Actions you can take right now to reduce distraction in your familyListen now on Apple, Spotify, Overcast and YouTube.—Where to find Nir Eyal- LinkedIn: https://www.linkedin.com/in/nireyal/- Twitter: https://twitter.com/nireyal- Website: https://www.nirandfar.com/Where to find Adam Fishman- FishmanAF Newsletter: www.FishmanAFNewsletter.com- LinkedIn: https://www.linkedin.com/in/adamjfishman/- Instagram: https://www.instagram.com/startupdadpod/—In this episode, we cover[1:56] Welcome[2:33] Nir's Childhood[5:16] His family now[5:40] Lessons from Indistractable as parents[19:19] How partners align on parenting strategy[23:44] Teaching kids how to make time for traction[30:35] Self determination theory[37:02] Age restrictions as protection for kids[43:51] Rewards as a parent[48:36] Most surprising thing as a dad[51:49] What is your favorite thing to do with your daughter?[53:06] How do you recharge your batteries?[54:56] How to follow Nir[55:25] Rapid Fire—Show references:Empire of the Sun: https://www.imdb.com/title/tt0092965/Back to the Future: https://www.imdb.com/title/tt0088763/?ref_=fn_al_tt_1Dungeons and Dragons: https://dnd.wizards.com/Duolingo: https://www.duolingo.com/Nir's book Indistractable: http://geni.us/indistractableNir's book Hooked: https://www.nirandfar.com/hooked/Indistractable Bonus Content: http://www.nirandfar.com/indistractable/Hasso Plattner: https://engineering.stanford.edu/get-involved/support-engineering/funding-initiatives/hasso-plattner-institute-design-dschoolFortnite: https://www.fortnite.com/Minecraft: https://www.minecraft.net/en-usWorld of Warcraft: https://worldofwarcraft.blizzard.com/en-us/Fitbod: https://fitbod.me/Nir's Best Articles: https://www.nirandfar.com/best-articles/—For sponsorship inquiries email: podcast@fishmana.com.For Startup Dad Merch: www.startupdadshop.com Production support for Startup Dad is provided by Tommy Harron athttp://www.armaziproductions.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com

Nir Eyal writes, consults and teaches about the intersection of psychology, technology and business. He is the best-selling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Earlier in his career he co-founded and sold two tech companies. In addition to his books and his blog his writing has been featured in The New Yrok Times, Harvard Business Review, Time Magazine, and Psychology today. He is a husband of 23 years and the father of one teenager. In today's conversation we discussed:  Lessons learned from both Hooked and Indistractable What parents specifically can do to avoid distraction and build healthy habits in themselves and their kids Examples from his life and books on building an indistractable household Habit formation and the role of extrinsic vs. intrinsic rewards Limit setting Why kids reach for phones and technology today Self-determination theory and the science of motivation Actions you can take right now to reduce distraction in your family — Where to find Nir Eyal - LinkedIn: https://www.linkedin.com/in/nireyal/ - Twitter: https://twitter.com/nireyal - Website: https://www.nirandfar.com/   Where to find Adam Fishman - FishmanAF Newsletter: https://www.fishmanafnewsletter.com - LinkedIn: https://www.linkedin.com/in/adamjfishman/ - Instagram: https://www.instagram.com/startupdadpod/ — In this episode, we cover 1:56]  Welcome [2:33] Childhood [5:16] Family now [5:40] Lessons from Indistractable as parents [19:19] How partners align on strategy [23:44] Teaching kids how to make time for traction [30:35] Self determination theory [37:02] Age restrictions as protection for kids [43:51] Rewards as a parent [48:36] Most surprising thing as a dad [51:49] What is your favorite thing to do with your daughter? [53:06] Recharge batteries [54:56] Follow along [55:25] Rapid Fire [59:14] Thank you — Show references: Empire of the Sun: https://www.imdb.com/title/tt0092965/ Back to the Future: https://www.imdb.com/title/tt0088763/?ref_=fn_al_tt_1 Dungeons and Dragons: https://dnd.wizards.com/ Duolingo: https://www.duolingo.com/ Nir's book Indistractable: https://www.nirandfar.com/indistractable/ Nir's book Hooked: https://www.nirandfar.com/hooked/ Hasso Plattner: https://engineering.stanford.edu/get-involved/support-engineering/funding-initiatives/hasso-plattner-institute-design-dschool Fortnite: https://www.fortnite.com/ Minecraft: https://www.minecraft.net/en-us World of Warcraft: https://worldofwarcraft.blizzard.com/en-us/ Fitbod: https://fitbod.me/ — For sponsorship inquiries email: podcast@fishmana.com. For Startup Dad Merch: www.startupdadshop.com  Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/

Have you ever found yourself in the habit of using a certain product, program, or platform when seeking to alleviate an uncomfortable feeling (such as stress or boredom) or access an overall greater sense of satisfaction? Many of the items that we use in our day-to-day lives were intentionally designed to be habit-forming – and understanding the psychology behind what makes these products so catchy can be beneficial for both their developers and consumers alike.  In his award-winning book, “Hooked: How to Build Habit-Forming Products,” Nir Eyal examines the factors that drive customer engagement and lead consumers to use certain products again and again. Nir is also the author of “Indistractable: How to Control Your Attention and Choose Your Life” (which he discussed in Episode 164 of The MINDSet Game® podcast), has taught as a lecturer in marketing at the Stanford Graduate School of Business, and has sold to technology companies since 2003. Joining us for the second time in Episode 183 of The MINDSet Game, Nir discusses the following:  The 4 steps of the “hook model” behind habit-forming products: external and internal triggers, action, variable rewards, and investment Specific examples of how these factors come into play in commonly used products How the “lean startup methodology” of building, measuring, and learning can work with the hook model to make products more habit-forming, as well as 5 fundamental questions to ask when striving to develop more engaging products Types of products or services to which the hook model does not apply To learn more, read Nir's book, “Hooked,” or visit NirAndFar.com.  To subscribe to The MINDset Game, visit www.TheMINDsetGame.com.   

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important.

In this episode, we're joined by best-selling author and behavioral design expert Nir Eyal, as we delve into strategies for empowering children to thrive in a world saturated with digital distractions. Discover the essential psychological nutrients of competency, autonomy, and relatedness from Self-Determination Theory, and learn how to integrate them into parenting and educational practices to develop focused, resilient minds. Key Points from the Episode: - The profound impact of Self-Determination Theory on understanding human motivation and its relevance in child development.- Exploring the balance between structured schedules and the autonomy children need for emotional health and resilience.- The role of family interactions in managing screen time and the establishment of no-phone zones.- Techniques and strategies to help children navigate digital distractions and make intentional choices about technology use.- The importance of natural consequences in parenting and how to involve kids in setting rules and understanding outcomes.- The Super Mario effect and how failure can be a learning tool to adjust approaches to challenges.- Time boxing as a method for setting priorities and intentionally using time for both adults and children. Chapter Summaries: - (0:00:03) The Impact of Self-Determination Theory - Discussion on competency, autonomy, and relatedness as psychological nutrients and their role in combating technology overuse.- (0:08:12) Autonomy and Over-Scheduling's Impact on Children's Development - How modern society's over-scheduling can limit children's autonomy and the benefits of unstructured playtime.- (0:19:26) Technology's Impact on Family and Interactions - The importance of shared family meals, parental engagement, and creating new social antibodies to maintain core values amidst digital distractions.- (0:26:35) Managing Screen Time and Distraction - Understanding 'traction' versus 'distraction,' and how intent defines our engagement with technology.- (0:36:18) Parenting, Technology, and Natural Consequences - Addressing the language around technology use and promoting autonomy through understanding and natural consequences.- (0:40:35) Help Kids Manage Digital Distractions - Strategies for helping kids cope with digital distractions, including the Super Mario effect and environmental shaping.- (0:51:19) Time Boxing and Setting Priorities Power - The benefits of time boxing over to-do lists and modeling healthy tech habits for children.- (1:02:20) The Power of Being Indistractable - Embracing forethought as the antidote to impulsiveness and sharing the message of becoming indistractable. About Nir:Nir Eyal, a writer, consultant, and teacher, specializes in the intersection of psychology, technology, and business. He has taught at the Stanford Graduate School of Business and is the author of two bestselling books: "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." Get in touch with Nir:www.nirandfar.comThe book, it's: http://geni.us/indistractableIndistractable bonus content: http://www.nirandfar.com/indistractable/Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/Timeboxing article: https://www.nirandfar.com/timeboxing/His free habit tracker tool: https://www.nirandfar.com/habit-tracker/His free schedule maker tool: https://www.nirandfar.com/schedule-maker/His list of my top articles: https://www.nirandfar.com/best-articles/ #IndistractableKids #DigitalAge #SelfDeterminationTheory #ParentingTips #ScreenTimeManagement #NirEyal #FamilyDynamics #ResilientYouth #FocusedMinds Thank you for tuning in to this enlightening conversation. We hope you leave this episode with actionable insights and a new perspective on parenting and technology.  Don't forget to subscribe for more episodes like this and share with anyone who could benefit from these powerful discussions. THE FOUNDATION - Virtual Community for Young MenBuilding Men InstagramBuilding Men WebsiteBuilding Men YouTubeBuilding Men FacebookWork with Dennis as your 1 on 1 coach If our podcast resonates with you, please consider rating, reviewing and sharing it with anyone who you believe would benefit from the message.Visit our sponsors - Finish The Race – Home of the official Building Men gear

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages. Today on the show we discuss: why technology isn't the main cause of distraction, what Nir believes is actually the root cause of distraction, 4 steps to take to finally eliminate stop procrastinating and eliminate distractions, why to-do lists don't work and what to do instead, why do we delay things that we know are important to us, how to set up your phone to develop unbreakable focus and more. ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. Doug Bopst and The Adversity Advantage podcast does not endorse or support the claims or opinions of any guests and strongly encourages all viewers and listeners to do their own due diligence before buying products or supporting brands discussed by guests on the show. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org.  SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest this week is Nir Eyal, author of the excellent book Indistractable: How to Control Your Attention and Choose Your Life (affiliate link). Topics we discussed included: The connection between Nir's first and second books Nir's own history of distraction and needing the techniques of Indistractable Using psychological principles to create positive habits the same way social media and advertising companies exploit the principles for their own profit Differentiating between helpful and harmful uses of technology The cost of pervasive distraction Missing out on the important things in life The distractibility that is part of our basic nature The inherent cost of every new technology The internal factors that often drive distraction, e.g., anxiety The 10-Minute Rule from Acceptance and Commitment Therapy (ACT) The psychological reactance that arises as a rebellion to abstinence “Surfing the urge” of challenging emotions to resist unproductive urges A fascinating study about cigarette smoking and nicotine cravings Using time boxing to prevent distraction Turning values into time Being stingy with time and generous with money Prioritizing easy and urgent work over hard and important work The tyranny of the to-do list The joy of doing exactly what you said you were going to Planning time for spontaneity Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable (affiliate links). His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages. Indistractable has received a lot of critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.” In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University. Find Nir online at his website and connect with him on LinkedIn, YouTube, Twitter, Instagram, and Facebook.

Nir Eyal is an entrepreneur and author of the bestselling book Hooked: How to Build Habit-Forming Products. He's harnessed that expertise to develop simple guidelines on how we can tune out distractions. In this episode of WorkLab, he shares his insights on how to maintain focus. Eyal is the last guest for season 5 of the WorkLab podcast, in which host Molly Wood has conversations with economists, technologists, and researchers who explore the data and insights into why and how work is changing.  WorkLab  Subscribe to the WorkLab newsletter  Discover and follow other Microsoft podcasts at news.microsoft.com/podcasts

Nir Eyal is the author of two best-selling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He writes, consults, and teaches at the intersection of psychology, technology, and business. His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford's Graduate School of Business and its Design School; and he has started and sold two startups since 2003. In our conversation, we discuss:• Strategies for becoming less distractible and improving focus• The difference between distraction and “traction”• Reactive work vs. reflexive work and why you should book time in your calendar• The 10-minute rule to overcome internal triggers and stay focused• The problem with to-do lists, and what to do instead• The value of creating a timebox schedule that aligns with personal values and priorities• The use of pacts as a last line of defense against distraction• How to develop a high-agency mindset• Advice for leaders on helping employees improve focus in the workplace—Brought to you by Vanta—Automate compliance. Simplify security | Jira Product Discovery—Atlassian's new prioritization and roadmapping tool built for product teams | Teal—Your personal career growth platform—Find the full transcript at: https://www.lennyspodcast.com/strategies-for-becoming-less-distracted-and-improving-focus-nir-eyal-author-of-indistractable-and/—Where to find Nir Eyal:• X: https://twitter.com/nireyal• LinkedIn: https://www.linkedin.com/in/nireyal/• Website: https://www.nirandfar.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Nir's background(04:20) How to become less distractible(07:43) Understanding distraction and traction(12:52) The four steps to becoming indistractable(13:53) Mastering internal triggers(18:49) Surfing the urge with a 10-minute timer(23:20) Making time for traction with a timebox schedule(25:02) How to turn your values into time(28:36) Booking deep work time(29:22) Making pacts to prevent distraction(31:00) The problem with to-do lists(34:31) The drawback of deadlines(36:08) Distraction is an emotion regulation problem(39:54) Hacking back external triggers(45:03) Preventing distraction with pacts(48:18) Specific tools to hold you accountable(53:42) Managing emotions and discomfort(56:37) Taking responsibility and being high-agency(01:00:09) Becoming indistractable at work(01:05:04) Schedule syncing to align with managers(01:09:36) We are not as hooked on technology as people think(01:16:00) Life purpose and personal responsibility(01:17:38) Lightning round—Referenced:• Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788• Dorothy Parker's quote: https://twitter.com/nireyal/status/1472280598723108866• “Writing is bleeding” quote: https://www.hemingwaysociety.org/quotation-controversy-writing-and-bleeding• The Pomodoro Technique Explained: https://www.forbes.com/sites/bryancollinseurope/2020/03/03/the-pomodoro-technique/• Timeboxing: Why It Works and How to Get Started in 2024: https://www.nirandfar.com/timeboxing/• Using your working time well - Issue 22: https://www.lennysnewsletter.com/p/time-management-issue-22• All-In podcast: https://www.allinpodcast.co/• Nir's post about “the planning fallacy”: https://www.linkedin.com/posts/nireyal_why-do-tasks-always-seem-to-take-longer-than-activity-7137440438939959297-XIUB/• How the Ancient Greeks Beat Distraction: https://www.nirandfar.com/tantalizing-distractions/• Jeremy Bentham: https://iep.utm.edu/jeremy-bentham• An overview of Sigmund Freud's pleasure principle: https://www.sciencedirect.com/topics/nursing-and-health-professions/pleasure-principle• The Matrix “There is no spoon” scene: https://www.youtube.com/watch?v=uAXtO5dMqEI• Outlet timer: https://www.amazon.com/Century-Indoor-24-Hour-Mechanical-Outlet/dp/B01LPSGBZS• Forest app: https://www.forestapp.cc/• Focusmate: https://www.focusmate.com/• Have We Been Thinking About Willpower the Wrong Way for 30 Years?: https://hbr.org/2016/11/have-we-been-thinking-about-willpower-the-wrong-way-for-30-years• We Need Social Antibodies to Fight the Disease of Distraction: https://nireyal.medium.com/we-need-social-antibodies-to-fight-the-disease-of-distraction-51f9187be016• The Mere Presence of Your Smartphone Reduces Brain Power, Study Shows: https://news.utexas.edu/2017/06/26/the-mere-presence-of-your-smartphone-reduces-brain-power• Leading in Tough Times: HBS Faculty Member Amy C. Edmondson on Psychological Safety: https://www.hbs.edu/recruiting/insights-and-advice/blog/post/leading-in-tough-times• If Tech Is So Distracting, How Do Slack Employees Stay So Focused?: https://www.nirandfar.com/slack-use/• Managing up: https://www.lennysnewsletter.com/p/managing-up• Duolingo: https://www.duolingo.com/• FitBot: https://www.fitbotapp.com/• Paulo Coelho's quote: https://twitter.com/paulocoelho/status/416264984188825600• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X• The Experience Machine: How Our Minds Predict and Shape Reality: https://www.amazon.com/Experience-Machine-Minds-Predict-Reality/dp/1524748455• Empire of the Sun on Prime Video: https://www.amazon.com/Empire-Sun-Christian-Bale/dp/B001N3JY82• Sesame grinder: https://www.miyacompany.com/450-014-450-014• Muji pens: https://www.muji.us/collections/pen-pencils—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3019: Anthony Ongaro of BreakTheTwitch.com delves into the impact of social media on our daily routines, questioning its true value in our lives. Reflecting on his own journey since the early days of Facebook, he explores how social media morphs from a novel tool to a potential distraction, advocating for digital detoxes and a more intentional approach to technology use. Read along with the original article(s) here: https://www.breakthetwitch.com/daily-routine-disconnect/ Quotes to ponder: "Thinking about the role social media plays in my life and where in the framework it fits, I had difficulty not putting it in the 'minimize distractions' category—as in, a distraction to be minimized." "Every time I would complete one of these social media detoxes, my life would get objectively better." Episode references: Hooked: How to Build Habit-Forming Products - https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

The state of our world is in such a fragile place right now, which means it's up to all of us to step up to the plate and do our part to make it better. You can't be that agent of change, however, if you don't know your self…Explore the concept of self and be prepared to tackle the three most important questions any human being has to answer as Dr. Marc Gafni returns for another deep dive into cosmo-erotic humanism in this Living 4D conversation.Learn more about Marc's work on his website where you can register for his free, weekly Evolutionary Sensemaking program Sundays at 10 a.m. Western Time/1 p.m. Eastern Time and receive Chapters 1-4 of his book, Your Unique Self: The Radical Path to Personal Enlightenment, for free. Take Marc's Unique Self mini-course that's also free.Check out Marc on many social media platforms, including Facebook, Instagram, Twitter and YouTube.Timestamps The most important questions a human being has to answer. (4:14)“If we don't get this right, we're going to go extinct.” (10:15)The second simplicity. (18:41)The separate self is a puzzle piece. (32:18)Your unique self. (40:23)Uniqueness: The currency of connection. (52:57)“God is an ultimate wholeness…” (59:09)Evolutionary unique self. (1:11:33)“My unique self is my unique eros.” (1:33:11)The self as an archetype. (1:53:26)Your storyline. (2:10:44)One of the mysteries of reality. (2:20:37)Certainty and uncertainty: Values of the cosmos. (2:27:59)The other door in the self. (2:35:28)ResourcesSelf in Integral Evolutionary Mysticism by Dr. Marc GafniThe Name of the Rose by Umberto Eco Paul's Living 4D conversation with Nir EyalSoul Prints: Your Path to Fulfillment by Dr. Marc GafniThe Erotic and The Holy by Dr. Marc GafniHooked: How to Build Habit-Forming Products by Nir Eyal Find more resources for this episode on our website.Thanks to our awesome sponsors:PaleovalleyBiOptimizers US and BiOptimizers UK PAUL10Organifi CHEK20CHEK InstituteWild PasturesNedWe may earn commissions from qualifying purchases using affiliate links.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.   Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”   He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.   Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”   In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.   Nir invests in habit-forming products that improve users' lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.   Nir attended The Stanford Graduate School of Business and Emory University.   Free Tools and Resources from Nir Eyal: Indistractable the book: http://geni.us/indistractable Indistractable bonus content is here: http://www.nirandfar.com/indistractable/ Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/ Timeboxing article: https://www.nirandfar.com/timeboxing/ Values article: https://www.nirandfar.com/common-values/ Free habit tracker tool: https://www.nirandfar.com/habit-tracker/ Free schedule maker tool: https://www.nirandfar.com/schedule-maker/ List of  top articles: https://www.nirandfar.com/best-articles/ Anders Varner on Instagram Doug Larson on Instagram

Nir Eyal talks about the value of staying committed Episode 2980: The Pinky Promise: Stick To It – Or Shed Some Blood by Nir Eyal on How to Stay Committed Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/pinky-promise/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019). Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. In this episode, you'll learn: About Nir's life as an author Habits and distractions Capturing the attention of an audience And how we can better focus our own limited energy and attention  Full transcript and show notes Nir's Website / LinkedIn / Twitter / Instagram *** CONNECT

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm bringing back an interview with Nir Eyal, author of Hooked: How to Build Habit-Forming Products. Nir is an entrepreneur and has taught at Stanford School of Business.    THIS EPISODE IS PERFECT FOR… companies who want to change consumer behavior.    TODAY'S MAIN MESSAGE… most of what you do throughout the day is because of a habit, the impulse to behave with little or no conscious thought. You choose Google as your search engine out of habit, don't you? If you are a business owner, you want to make sure that your product is what consumers use because of a habit. When you understand how to create habits, you can generate a tremendous amount of economic and customer value and keep customers coming back.     Of the four steps that define a habit — trigger, action, reward, and investment — the investment phase is the most critical. It is in this phase where the company gets the user to do something that increases the likelihood of returning.     How do you get repeat customers?    It is no longer about traditional advertising. It is more about exposure. Exposure has to be a new and exciting user experience that understands the customers' wants and needs.     WHAT I LOVE MOST… if you want to start understanding your customer's psychology, understand their emotional triggers. Every customer has a pain point usually associated with a negative emotion, like fear, loneliness, uncertainty, or boredom. Your product has to scratch that user itch and alleviate it through every successive interaction.     Running time: 29:36    Subscribe on iTunes    Find Tiffani on Social:  Facebook  Twitter  LinkedIn    Find Nir Online Website  Twitter  Medium    Nir's Book: Hooked

Learn how to build powerful habits and become “indistractable.” In this week's Marketing Speak episode, we're thrilled to feature Nir Eyal, a true expert on the art of habit-forming products. Nir Eyal is the author of the bestsellers, Hooked: How to Build Habit-Forming Products, and, Indistractable: How to Control Your Attention and Choose Your Life. Not only has he lectured at Stanford Graduate School of Business and the Design School, but he's also a seasoned entrepreneur who has successfully sold two tech companies. In this episode, Nir shares invaluable insights on how to empower users to make conscious product choices and make them non-manipulable. His valuable ideas on how to build positive habits and regain control of your attention allow Nir's lessons to transform lives. Tune in to discover secrets to help you create valuable products without trapping users!

Nir Eyal of NirAndFar shares one question to help you get more done Episode 1095: One Question to Help You Get More Done by Nir Eyal on Improving Your Focus and Productivity at Your Job Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/one-question-to-get-more-done/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

“The opposite of distraction is traction.” -Nir Eyal In this episode, we have a very special guest joining us, Nir Eyal. Nir is an expert in the fascinating intersection of psychology, technology, and business. He is the author of two best-selling books, “How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and… Continue reading Mindset and Distraction: Insights from Nir Eyal's Indistractable The post Mindset and Distraction: Insights from Nir Eyal's Indistractable appeared first on Ana Melikian, Ph.D..

Nir Eyal shares why you make terrible life choices. Episode 2915: Fundamental Attribution Error: Why You Make Lousy Life Choices by Nir Eyal of Nir And Far on Empathy Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2018/09/fundamental-attribution-error.html Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal tells us how we can have fun to minimize distraction. Episode 2458: This is How to be Less Distracted By Having Fun in Tedious Tasks by Nir Eyal on Productivity & Curiosity Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/tedious-tasks/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about motivation Episode 2845: What Is Motivation? You've Probably Been Thinking About It All Wrong by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/what-is-motivation/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about getting comfortable with discomfort Episode 2797: Get Comfortable With Being Uncomfortable by Nir Eyal on the Benefits of Pain and Discomfort Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/comfortable-with-discomfort/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Lakshmi Mani with Nir Eyal talks about why you make terrible life choices Episode 2765: Hyperbolic Discounting: Why You Make Terrible Life Choices by Lakshmi Mani Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/hyperbolic-discounting-why-you-make-terrible-life-choices/ Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about how to make sure your goals won't fail Episode 2693: Why Your Goals Will Fail, and What You Can Do About It by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/your-new-years-resolution-is-bound-to/ Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices